268 : Ask Scott Session #81 - Your FBA Questions

Scott is back with another “Ask Scott” session of the podcast. Be sure you listen to these real answers to real listener questions, submitted by Amazon private label sellers. On this episode, Scott answers questions about product photos, what to do to increase your ranking once you’ve run out of product inventory, how to modify your products to be a feasible offer in a different country, and how to build an email list as an ongoing asset to your business. As usual, you’re going to get a truckload of value from this episode, so be sure you listen.

Should I switch my product into a different market?

Imagine that you sell an electrical adapter. As you probably know, it would have to be a different model adapter if it was going to be used in Europe than if it was to be used in the United States. Today's episode features a question from a private label seller who has a product that has similar unique qualities that vary from country to country. He's got questions about what he should do to generate more sales when his product details don't exactly match the country he's selling in. It's an interesting conundrum that Scott answers, on this episode.

My product ranked well before I ran out of inventory. Now I can’t get it selling again. Help!

There are times when your products on Amazon sell faster than you expected (a good problem to have). But it causes issues because you run out of product, which in turn causes your sales rank and organic search ranking to go down for as long as you are out of inventory. When the product is back in stock, it’s sometimes hard to get the product ranking and selling again. On this episode, Scott answers a listener question about how to get a restocked product selling again. It’s a problem you’re bound to run into eventually so be sure you listen to find out how to handle the situation.

Should you put a watermark on your product photos to keep them from being stolen?

Many Amazon sellers know about the possibility of someone hijacking their products. It’s something we are all vulnerable to but there are things you can do to protect yourself. A listener of the podcast called in to ask if one thing that could be done is to watermark his photos. That would make it easier for him to prove that the photos belonged to him. But Scott’s not so sure it’s a good idea and says that he will probably never do it himself. Find out why Scott is not too keen on the idea of watermarks on product photos, on this episode of the podcast.

I need to start building an email list. What’s the best way to do it?

It seems like every episode Chris Shaffer is on lately he harps on the fact that an email list is your single most valuable asset as an Amazon private label seller. The reason he believes it so strongly is because it’s the only way you can contact your customers and prompt sales of your products anytime you want to do so. Today’s episode features a question from a listener to wants some tips about how to go about building his first email list. Scott’s covered the issue before but thinks the issue is so important he was willing to address it again. You can hear how he suggests you get started building your own email list, on this episode.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to the podcast!
• [0:46] Thoughts on the big changes to the review policies on Amazon.
• [2:50] The upcoming TAS Breakthrough LIVE.
• [4:07] QUESTION ONE: Do you think photos on Amazon should be watermarked?
• [8:35] QUESTION TWO: I sold out of my first product in a month and had no inventory for 2 weeks. Now I’m not gaining traction with new inventory. How can I improve sales?
• [15:53] QUESTION THREE: I’m ranking with my product but my product doesn’t apply well to the U.S. market. Should I move my product to another market?
• [22:06] QUESTION FOUR: I want to build an email list by offering a free manual for how to use the product. I’d love your tips for building an email list effectively.

RESOURCES MENTIONED IN THIS EPISODE

• www.TheAmazingSeller.com/ask
• www.TheAmazingSeller.com/267 - roundtable episode with Chris and Dom
• www.TheAmazingSeller.com/LIVE - get into the next TAS Breakthrough LIVE event
• www.Splitly.com
• SlickDeals
• Jungle Scout
• Camel Camel Camel
• www.TheAmazingSeller.com/237 - how one seller built an email list.
• www.TheAmazingSeller.com/230 - how to build a sales funnel.
• www.LeadPages.com
• www.Aweber.com
• www.MailChimp.com
• www.ConstantContact.com