TAS 171 : 7 Product Image Tips for Higher Conversions

Welcome back to this edition of The Amazing Seller, on this episode of the podcast Scott is going to cover the issue of product images. This episode has been a long time coming, especially since Scott is a photographer in his own his own portrait studio in the past. He's going to talk to you about all things having to do with your product images, how to make them the best they can be, how to optimize them to get better conversions on your product sales, and how to deal with things like lighting, white background, and all the other things that go into an Amazon legal product image.

What a good product image does on your Amazon listing.

Your private label products need the attention of those who are seeking to buy it. But how do you get that attention? Keywords get your products found, but your image is what gets it the attention it deserves. Think about what you do when you shop Amazon. You punch in your keywords and find the products you are interested in, then you scroll through the results looking at images, don't you? That's what everyone does and it’s what you need to keep in mind when you create your product images. They need to be stunning, eye-catching, they need to pop! On this episode Scott is going to tell you everything you need to know about optimizing your Amazon product images.

What impact does a great image have on your Amazon PPC?

If you're utilizing Amazon's pay-per-click platform to drive traffic to your products, you need to keep in mind that the primary Image you upload to your product page is the same image that PPC will display when your dad comes up on a search results page. That image needs to be the very best image you can make it. It needs to highlight your product’s strengths and features in a way that draws people to move from prospective buyer, to actual buyer. On this episode of the podcast you are going to learn 7 product Image tips that should bring you higher conversions.

When you’re taking pictures of your product, lighting is everything.

In years past Scott built up a six figure photography business in his local community, so he knows a thing or two about good photography. One of the key things you need to understand is that good photography requires good lighting. You can't expect to get good images if your environment is dim or without adequate lighting. On this episode Scott is going to tell you the very best things you can do to get great lighting for your product images, so that your photos will pop off the page and get the attention you want them to get.

Play by the rules when creating your product images.

There are many Amazon sellers who play fast and loose with the Amazon guidelines regarding images. You will see product images with text on them, without white backgrounds, and many other things. The plain and simple truth is that these things are illegal when it comes to Amazon Terms of Service. Scott recommends that you always stick with the guidelines because Amazon will find you out sooner or later in your listing will be shut down. On this episode Scott reviews the Amazon image guidelines and gives you tips to maximize your images within those guidelines to optimize your sales conversions.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:05] Scott’s introduction to the podcast!
• [1:15] How you can get your free transcripts to these episodes.
• [2:07] The importance of keywords and how they relate to images.
• [3:31] What the image does on your listing.
• [5:40] The impact of images on Amazon PPC.
• [6:30] How you can tweak your images to track effectiveness over 7 to 10 days.
• [8:04] Best practices for images and things you can and can’t include.
• [9:15] Amazon’s guidelines.
• [12:20] Main images are different than additional images.
• [16:20] 7 tips for creating the best images.
• [17:29] Lighting is everything.
• [19:44] Use natural light (sunlight).
• [20:58] You have to use a great camera.
• [23:42] Pay attention to details (scratches, smudges, camera angles, etc.)
• [26:03] Clean it up with editing software.
• [28:42] Play by the rules, don’t try to cheat.
• [30:41] Highlight the product’s strengths in the images.
• [32:42] Things to consider for your “additional” images - use at least 8.
• [33:27] How you can test images over the course of 7 to 10 days.
• [36:30] Scott’s summary of these tips.
• [36:40] Where you can find some great image sources.

• Amazon Image Guidelines
• www.StudioLikely.com - $50 discount plus mention the TAS show and get an additional $10 (affiliate)
• www.TheAmazingSeller.com/workshop - Get aboard the next live workshop.