TAS 218 : 5 BIG Takeaways from Seller’s Summit Conference

One of the most powerful things that any entrepreneur can do is to make sure they are around others who are of the same mindset that they are. The energy and motivation that surrounds getting together with those kinds of people increases your level of energy and motivation just from being around them. On this episode Scott reveals the top 5 takeaways he had from spending time with like-minded people at the recent Seller’s Summit. Be sure you listen to Scott’s takeaways and learn some tips about how you can move your private label business forward.

What could Pinterest do for your private label product sales?

One of the things that Scott was aware of but not well verse in before the Seller’s Summit conference is the power and effectiveness of Pinterest for driving interest and sales to a product. Being an image based platform, it’s a powerful way to make the appeal of your product instantly attractive to people who are most interested in it. You can hear Scott’s thoughts about Pinterest and how he’s going to be moving into PInterest marketing in the months ahead, on this episode of the Amazing Seller.

Are Facebook Ads relevant for private label sales?

Facebook Ads are one of the things out there that can be a bit intimidating at first. It requires money, it requires a bit of knowledge about how the platform works, and it takes time to learn. But it’s one of the most powerful ways to drive very targeted, specific traffic to your webpage or product sales page and in time, you’re going to have to get going on Facebook Ads. With FB Ads you can put our products directly in front of the very people who are most interested in your products. Hear what Scott’s thinking about Facebook Ads and how he’s going to be moving into them sooner rather than later.

eCommerce stores outside of Amazon are still making incredible sales.

One of the things Scott has been talking about a lot lately is the task each private label seller should be aiming toward of setting up their own sales channel outside of Amazon. For most of us that’s going to mean setting up your own eCommerce store on your own website. These stores are very effective and many, many people are making incredible money building their own store that sells products independently of Amazon. Not only do you get to keep a lot more money (Amazon doesn’t get any), you also get to interact directly with your customers - which is invaluable. Find out more about how eCommerce stores are rocking online sales on this episode.

Do you have a sales funnel started? It could be one of your missing power tools.

If you don’t know what a sales funnel is, here’s the short answer: A sales funnel is a systematic, planned sequence that you take prospective customers through that narrows their focus from interest in what you have to say and sell, all the way to becoming a paying customer. You can learn how to build an effective sales funnel, and you should because it’s such a powerful way not only to get sales, but to get repeat sales from loyal customers. On this episode Scott gives his thoughts about sales funnels and tells some of what he’s doing to build out his funnels more, so be sure you listen.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to the podcast!
• [1:51] The biggest benefits of being at conferences, and the TAS online version.
• [3:06] How you can get started with private label sales.
• [4:10] Takeaway #1: The power of being around like-minded people is HUGE.
• [8:30] Takeaway #2: Pinterest marketing could be a powerful next step.
• [13:09] Takeaway #3: Facebook Ads is a viable way to increase product sales.
• [19:44] Takeaway #4: eCommerce stores are still a powerful way to build a business.
• [23:30] Takeaway #5: Building marketing funnels is a huge part of building a business.

RESOURCES MENTIONED

• www.TheAmazingSeller.com/ask - get into the TAS Facebook community.
• www.FreePrivateLabelCourse.com - get your FREE 10 day course.
• www.TheAmazingSeller.com/live - Get in on the next TAS live event.
• www.VistaPrint.com - great example of an eCommerce store with a great funnel.