TAS 253 : Ask Scott Session #76 - Your Amazon FBA Questions

This is the podcast that teaches you, step by step, how to find, source, purchase, list, and sell your own private label products on the Amazon sales platform. It’s The Amazing Seller with Scott Voelker. This is one of our Friday episodes where Scott answers real life questions from private label sellers like you. If you’d like to ask Scott a particular question about what you’re experiencing, the challenges in your business, or the Amazon sales platform itself. If you’d like to ask your own question, you can listen to this episode and hear how you can do that!

Why you really need to figure out your “why” if you’re going to move forward.

Scott has found it incredibly helpful to keep a clear sense of why he’s doing his Amazon business in  mind at all times. A clear and compelling “why” fuels your business and motivates you to keep working on the things that really matter. On this episode you’re going to hear Scott riff on why his “why” is important - and he’s going to tell you how you can develop your own compelling why that will keep you moving forward and taking action.

Two separate listings for variations, one sells better. How can you increase traffic?

A listener has a pretty interesting situation - he’s got two products that are identical in all other ways except that their colors are different. One of those colors sells very well and pretty consistently. The other doesn’t. His question is this: How can he optimize or promote the product that is not selling as well to get its sales numbers higher like the other product. Scott has a great set of suggestions for this listener and there’s a good chance that you’ll hear something that’s helpful for your business as well.

I’m launching a product in a gated category that doesn’t allow PPC.

One of the best tools provided on the Amazon sales platform is the pay per click tool that can help you drive sales to your products. But there are some product categories that do not allow sellers to use PPC. What do you do then? Scott’s got a handful of suggestions that center around optimizing the listing, researching your top 5 competitors, doing some sales promotions, and running ads from Facebook to a Leadpage. If you don’t know what all that means - you need to listen to this episode. Scott breaks it all down for you.

What is your daily routine to run your private label business, Scott?

Running a business of any kind can be quite a challenge. And if you’re a solopreneur or solo entrepreneur like Scott is (and many of you are), it can be especially tough. That’s because when you don’t have anyone telling you specific things to do in order to move the business forward, you’ve got to figure all of that out for yourself. On this episode Scott is asked what his daily routine looks like, and in typical Scott style he doesn’t answer the exact question - but what he does have to say is worth its weight in gold. You’ll want to hear this one.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to the podcast!
• [1:15] Why it comes down to figuring out your “why.”
• [5:57] QUESTION ONE: I have two identical products of different colors. I’m trying to increase traffic on the one that sells less. Can you help?
• [11:55] QUESTION TWO: I’m launching a product in a category that doesn’t allow PPC.
• [20:13] QUESTION THREE: Could you share your daily routine with me?
• [28:20] QUESTION FOUR: Can you tell me details about the Amazon Brand Registry?

RESOURCES MENTIONED ON THIS EPISODE

• www.TheAmazingSeller.com/ask - ask your question
• www.TheAmazingSeller.com/252 - episode with Jarret
• www.TheAmazingSeller.com/200 - Episode about “why”
• www.TheAmazingSeller.com/resources - find out about Leadpages
• www.TheAmazingSeller.com/158 - episode with Bill
• www.TheAmazingSeller.com/212 - episode with Chris
• www.TheAmazingSeller.com/LIVE - the next live event