TAS 256 : Ask Scott Session #77 - Your Amazon FBA Questions

It’s time for that cup of coffee and a conversation across the virtual table as you and Scott get to chat about the Amazon private label questions that are on your mind. If you’ve got a sticking point, a lesson learned, a piece of information you need to know… this is your chance to ask Scott about those questions. If you are eager to get answers to your Amazon questions this is the episode for you. Find out how to ask your questions directly to Scott by listening to this episode.

I’m not quite sure why Pay Per Click is important? It seems like a huge expense?

A listener to this episode of The Amazing Seller asks why it’s important that private label sellers use Amazon Pay Per Click. It’s quite an expense over the long haul and she’s not quite sure why it’s beneficial. On this episode Scott answers her question, telling her why PPC is vital to getting your product started generating sales from the beginning, which in turn will drive your organic sales higher in the Amazon search rankings.

What is BSR ranking and why is it important?

The BSR ranking on any product in Amazon tells how often and well the product is selling. There are ways you can track the sales ranks of your products and your competitor’s products manually, but it is tedious and requires a good deal of discipline. On this episode Scott describes how he did this using a spreadsheet when he first began selling products on Amazon. He also tells how you can use software to do it much quicker - and offers an affiliate link for you to get the software to try for yourself.

I’m about to launch a clothing product. When should I use variations and when should I create a new listing?

A listener called in for this episode of the podcast to ask about her product launch. She’s going to be selling items that belong in the clothing category and is curious when she should create a parent product with variations underneath it for size, color, etc. - and when she should start an entirely new listing for products. It can be a bit confusing so Scott tells her what he’d do if he were in her shoes, and more importantly, why. You can hear his answer on this “Ask Scott” episode of The Amazing Seller.

The next TAS LIVE event is on the calendar. Want to join Scott, Chris, and other Amazon sellers?

October of 2016 is going to see the beginning of Scott’s next TAS LIVE event. This time, it will be held in Phoenix, AZ. It’s a two-day event that allows 10 Amazon sellers to go on the hot seat. The entire group will analyze their business, products, listings, and make recommendations as to what can be done to increase their product sales and improve their brand. The last event was sold out quickly so if you want to be part of this one head over to the show notes page for this episode and find the link to TAS LIVE.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to the episode!
• [2:13] Scott’s next live event is going on in Phoenix Arizona!
• [5:03] You can also join the TAS Power Hour on Fridays!
• [7:28] QUESTION ONE: I don’t quite understand the benefits and use of PPC.
• [18:47] QUESTION TWO: I’m trying to understand BSR rankings. Can you give me some illumination?
• [25:05] QUESTION THREE: I’m about to list some products in the clothing category and need some help understanding variations.

RESOURCES MENTIONED ON THIS EPISODE:

• www.TheAmazingSeller.com/ask
• www.TheAmazingSeller.com/LIVE
• www.TheAmazingSeller.com/HOUR
• www.TheAmazingSeller.com/Start
• www.TheAmazingSeller.com/workshop
• www.TheAmazingSeller.com/56 and www.TheAmazingSeller.com/151 - episodes on choosing products.
• www.TheAmazingSeller.com/JS - Jungle Scout affliate link