TAS 265 : Ask Scott Session #80 - Your FBA Questions

It’s time for Scott Voelker to answer your questions about Amazon Private Label sales because this is the Friday episode of the Amazing Seller Podcast. We call it the “Ask Scott” episode because that’s all the episode is - your questions about Amazon product sales and FBA related issues that Scott fields and answers. His hope is that you’ll be helped by the questions and answers you hear and that you’ll also step forward to ask your questions so that others can be helped by hearing an answer to YOUR sticking points. Listen to this episode to find out how you can ask your own questions.

A new idea for using another product for building a sales funnel for your product.

A listener called into the show to share a strategy he’s been using to promote his products and build his email list -and it’s not the normal thing that you hear of people doing. He’s creating a giveaway contest where people who enter have to submit their email address to be entered - but the giveaway item he’s using is not his product. It's a very desirable one in the same niche as his product. That enables him to follow up via an email list to all the contest entrants with pitches and helpful information that relate directly to his product. You’ll not only hear how the strategy is working for him but you’ll also get to hear what Scott thinks of the idea, on this episode of The Amazing Seller.

What’s the best way to assess if a product idea is a good one?

When it comes to product research there are so many things that you need to take into consideration that it’s impossible to cover them all in a short blurb like this. But what we can say is this: There’s more to it than simply looking at sales numbers. You’ve got to be able to look behind the numbers to understand the sales cycles of the product niche you have in mind so that you can make a better-informed decision. On this episode, Scott points you to a powerfully helpful resource that can help you do product research and make better decisions about the products you offer on Amazon private label.

My sales conversions are low. What can I do to improve sales?

The sales conversion numbers you see relating to your Amazon products have so many moving pieces that it’s almost impossible to talk about all of them on one podcast episode. But the main thing you need to keep in mind is that sales are ultimately an issue of traffic to your product listing. If you can get the eyes of people who are interested in your product to actually see it, then you have a much better chance of selling them the product. But if they never see your product then naturally they won’t become a customer. On this episode, Scott talks about the main strategies you can pursue to get more eyes on your products.

Does the amount of inventory I have available on Amazon impact my search rank?

Today Scott fields a very interesting question that he’s never been asked before. Here it is: “If I have a low amount of product on the shelves of Amazon’s warehouses but my competition has a high amount of product available in Amazon’s inventory, does my low inventory number negatively impact my search ranking?” Scott admits this is a question he’s never really given much thought to but after being asked about it, he decided to ponder it a bit. You can hear his answer on this episode and find out what he recommends to keep your product inventory higher regardless.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to the podcast!
• [0:40] Scott’s disclaimer: it has to do with juicing!
• [2:46] QUESTION ONE: A tip for building product sales funnels.
• [9:33] QUESTION TWO: How do you verify that a product is a good product?
• [13:07] QUESTION THREE: I’m having very low conversions on my products. Can you help me assess the problems?
• [21:24] QUESTION FOUR: Does the number of units in inventory influence how well my products rank?

RESOURCES MENTIONED IN THIS EPISODE

• www.TheAmazingSeller.com/Ask - how you can ask your questions.
• www.TheAmazingSeller.com/130 - the sales funnel episode
• www.TheAmazingSeller.com/LIVE - Scott’s upcoming LIVE event.
• Scott (at) TheAmazingSeller (dot) com
• www.TheAmazingSeller.com/189 - episode about product research & verification