TAS 298 : Ask Scott Session #90 - Your Business and Marketing Questions

It’s time for another of the Friday “Ask Scott” episodes where you get to hear Scott’s answers to the real-life questions of other Amazon sellers. And what’s even better than that is that YOU can ask your own specific questions for Scott to answer. You’ll be able to learn all kinds of great things about product listings, marketing funnels, sales issues, and much more. If you want to hear Scott’s answers and even learn how to ask your own questions you should make sure you listen to this “Ask Scott” episode.

How much detail should you include in your product listing? Will other people copy it if you do?

A listener asks today whether he should include the kinds of things that set his product apart when it comes to product materials, densities, etc. He has two different thoughts about it. #1 - it IS the type of product that those things really matter so he sees it as a possible way to show that his product is high quality. #2 - He’s concerned that others in the market may use his detailed descriptions to copy what he’s doing and bring more competition to his market. Scott’s got a great way of looking at this issue so be sure you listen to get this episode.

Selling an electronic product? Do you need to be compliant with FCC regulations and such?

One of the things Scott has often advised AGAINST is the sale of electronic products. His main reasons have been that there are too many products in the space and that the likelihood of product returns due to product defects is much higher. But there are other issues having to do with government regulations, etc. that you need to be concerned about. On this episode, Scott dives into that issue and the various things you want to keep in mind so you don’t get yourself into trouble. It’s an amazing amount of detail for a short response so be sure you listen, take notes, and take action!

When you launch a second product and want to offer a discount to your list, how do you do it wisely?

A caller to the show named April is about to launch her second product. AND, she’s been building an email list for her first product and is eager to send a discount to her list for the new product. Way to go April! Her question on this episode has to do with the best way to provide a discount to the people on her list. Should she give a discount code that anyone can use? Should she create a single-use code and reply to each person who wants to use it? Or is there a better way? Scott’s got some great ideas about how to do this in a powerful, simple, and search-boosting way, so be sure you listen.

When it comes to the time you have available, here’s a caution to help you budget it well.

One of the things Scott has been learning (again) is that time is a very precious thing. Every minute that passes is a minute that you can never get back. Here we are approaching the holidays and most of us will be spending a lot of time with family. But we’re also eagerly building Amazon and eCommerce businesses. How do you effectively make sure that the time you’re spending with your family is time WELL SPENT with your family, with your mind engaged in the moments you have with them? You can hear why this is becoming more important to Scott and what he suggests you do to keep yourself on track when it comes to the wise use of your time, on this episode of The Amazing Seller.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this Q&A episode of the podcast!
• [1:00] The importance of remembering that TIME is a precious thing.
• [5:17] The phrase of the week: Consume then do.
• [6:52] QUESTION ONE: How specific should my product details be in terms of materials and other parameters in light of potential copycat products?
• [15:22] QUESTION TWO: On electronic products is the FCC label required on the product someplace?
• [22:00] QUESTION THREE: I’m about to launch a second product and want to send a discount to my list for the second product. Can you advise me how to do this in the best way?

RESOURCES MENTIONED IN THIS EPISODE

• www.TheAmazingSeller.com/ask - ask your own question!
• Ted Limus, attorney