TAS 408: NEW Amazon Update: Keyword and Ranking Best Practices for Increased Sales

How can busy ecommerce leaders like you stay on top of what’s going on with every new update and change from Amazon? How do even interpret the new changes and know if they are a big deal or something that you shouldn't pay too much attention too? Luckily, you have a great resource like The Amazing Seller Podcast! On this episode, you’ll hear from Scott and Chris as they dive into the details of the recent Amazon update regarding keywords. The guys also go over how to properly position your brand and its products for top ranking and increased sales. You don’t want to miss this helpful episode!

The New Amazon Update

You may have heard some of the news around the recent Amazon update regarding keywords. What exactly is the update all about? How does it affect ecommerce sellers like you? The update is that Amazon reduced the limit on your back end keywords which for some people refer to as search term. Amazon refers to it as the generic keywords attribute so it's where you actually are typing in the keywords on the back end of your listing. For a while it was either 1,000 characters per line, 5,000 characters total depending on who you asked or 5,000 characters on one line if you were in certain different categories. Make sure to listen to this episode of The Amazing Seller to hear Scott and Chris dive into the details of this update!

Optimize Your Product Listing

How can you get the most out of your efforts as an ecommerce seller? Are you confident that your product listing has everything it needs to bring in the return on investment you expect? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain what sellers like you need to do to optimize your product listing in light of the new keyword update from Amazon. Don’t take this step for granted! Make sure you know what your product listing needs to get the level of traffic required to succeed. Hear more from Scott and Chris on this topic by listening to this episode!

Alternate Ways to Describe Your Product

Are you using the best keywords in your Amazon product listing? What other methods can you use to connect with the right buyers so your brand will take off? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they break down how to use keywords effectively, including how to use keywords in a way you may not have considered before. This tip from the guys focuses on using alternate words to describe your product. Find out how you can use this method to add more depth to your keyword strategy and attract more buyers. Don’t miss this helpful episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [3:00] Chris shares the new update from Amazon about keywords.
• [10:00] Using alternate ways to describe your product using keywords.
• [16:30] Scott and Chris talk about optimizing your listing.
• [22:00] How do you rank for your keywords?
• [29:00] Chris recaps the new info.