TAS 417: UPDATE - Product Listing Strategies to BOOST Sales and Rank Higher in Amazon with Karen Thackston

One of the most important aspects of running a small business is to never get caught being complacent. Many entrepreneurs can find themselves losing sight of the energy and drive that pushed them to start their own business. Don’t fall into that trap! Make sure you are on top of your game and look for new ways to challenge your thinking and your predetermined strategies. On this episode of The Amazing Seller, Scott welcomes back guest expert Karen Thackston. Karen goes over key listing strategies, why you should stay patient in the process, the importance of focusing on relevant keywords, and much more! You don't’ want to miss this helpful episode!

Navigating Trademark Issues

What is the best approach when you are trying to get into a product category that so specific and niche that it serves as an accessory to a trademark named product? Is it even worth it to take the risk and use the trademarked name as one of the keywords that you rank for? On this episode of The Amazing Seller, Scott sits down with keyword expert Karen Thackston. As usual, when it comes to legal advice, they suggest that sellers like you reach out to an attorney. Having said that, they do advise caution when using a trademarked name in your product listing. If you’d like to hear more about this topic and other great insights from Karen and Scott, make sure to listen to this episode!

Utilizing Bullet Points in Your Product Listing

One of the best ways to optimize your product listing is to focus in on your bullet points. Too often sellers neglect this aspect of their product listing or they go overboard! On this episode of The Amazing Seller, you’ll hear from Karen Thackston as she breaks down a helpful approach that sellers like you can use when it comes to utilizing bullet points to the fullest extent. Karen emphasizes that it’s worth your time to make sure you go over your bullet points and make sure they make sense from a customer's perspective, not just from a keyword optimized perspective. Learn more about this topic on this helpful episode!

Focus on Relevance

Do you have the most effective keyword strategy possible? When was the last time you took the time to evaluate your approach? Are you just using any keyword possible that will get people to click on your product listing? On this episode of The Amazing Seller, Karen Thackston goes over the best keyword strategy and how sellers like you can optimize your approach for the best results. The main point that Karen drives home is how important it is for sellers to make sure that they aren’t just stuffing attractive keywords into their product listing but that they are using relevant keywords. Are you using keywords that are relevant to your product? If you’d like to hear more on this topic, make sure to listen to this episode!

Stay Patient!

As a small business owner, you like to get things done and see results, right? One of the most frustrating things about building an ecommerce business is letting strategies and processes take their course. On this episode of The Amazing Seller, you’ll hear from guest expert Karen Thackston as she and Scott highlight the importance of submitting to the process and letting things you’ve put into motion play out. No one said it would be easy but it is the most effective way to accomplish your goals and see your product thrive. Make sure to listen to this episode to hear more helpful insight from Scott and Karen!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [3:00] Karen joins the podcast.
• [4:30] Karen gives her take on Amazon’s keyword policy change.
• [14:30] The most important aspects of a product listing.
• [22:00] Scott and Karen break down a product example.
• [29:00] Using trademarked names in your product listing.
• [31:00] How to utilize the bullets on your product listing.
• [41:00] Be patient when making changes to your product listing.
• [50:30] Parting advice from Karen; make sure you are aiming for relevance!

RESOURCES MENTIONED IN THIS EPISODE

• www.theamazingseller.com/155
• www.theamazingseller.com/245
• www.theamazingseller.com/splitly
• https://www.marketingwords.com/amazon-listing-optimization/
• https://www.marketingwords.com/products/amazon-description-book/
• www.theamazingseller.com/rank code: AMZ20
• www.theamazingseller.com/lab