TAS 419: (Must Listen) Turning a Failing Business into a HUGE Success and Landing a Super Bowl Commercial (Story of Death Wish Coffee)

What does it look like to build a successful brand? How do you promote it and cultivate a raving fanbase? How do you recover from low supply and high demand for your product? On this episode of The Amazing Seller, you’ll hear from special guest Mike Brown. Mike opens up about his experience building and expanding his product and brand, Death Wish Coffee. He explains how the idea started, the challenges that arose as they experienced rapid success and exposure, how they’ve continued to evolve the brand over time and much more! You don’t want to miss this fascinating and exciting episode!

Grappling with Rapid Success

It’s a small business owner’s dream, your product caught on and now it’s going viral! How do you even begin tackling such rapid and unexpected success? Do you have a plan in place if this were to happen to your ecommerce business? On this episode of The Amazing Seller, you’ll hear how Mike Brown and his team at Death Wish Coffee responded to TWO episodes that shot their product into the public consciousness. Mike describes each occurrence and how his team responded in very different ways. You will want to have pen and paper ready for this helpful insight and how leaders like you can learn from the process!

Storytelling is KEY

Have you ever been moved by a well-told story? How about a movie that was done so well that it transported you to another time and place? It has been said that all marketing is, is telling a good story about your product. Have you done that with your brand? On this episode of The Amazing Seller, Mike Brown describes how storytelling has had a huge impact on the way they market and promote his brand, Death Wish Coffee. Mike and his team really go all out, from their logo to a podcast, they’ve nailed this concept of storytelling as a way to push and promote a brand. Discover more tips and insights from Mike’s story on this helpful episode!

Expanding the Product Line

How can you take a growing and thriving brand and expand the product line successfully? Is it even worth the risk to fiddle with something that’s already working so well? On this episode of The Amazing Seller, Mike Brown explains how he and his team decided to expand their product line from one highly successful product to a second one. They didn’t go through this process quickly, they took their time and planned the expansion carefully. As it turns out they were able to connect with someone who already had a sizeable following and they were able to build off of that fanbase as well as tap into their own. There are so many great lessons to learn from Mike’s story, make sure to catch this episode to hear more!

Take Advantage of Opportunities!

Do you ever feel like you’ve missed the boat when it comes to building a successful and thriving ecommerce business? Are you wrestling with doubts? On this episode of The Amazing Seller, you’ll hear from business leader and entrepreneur Mike Brown. Mike wants ecommerce sellers like you to know that there is still massive potential out there for you to succeed. Don’t throw in the towel just yet! Learn from Mike’s story and tap into the inspiration and motivation you need to keep grinding away! Make sure to listen to this episode and even bookmark it for future reference, you’ll be glad that you did.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [4:00] Mike Brown joins the podcast.
• [5:30] Mike shares his story, the cliff notes version.
• [13:00] How did Mike come up with the name, “Death Wish Coffee?”
• [19:00] Mike talks about his product taking off like crazy.
• [23:00] The role of storytelling in marketing.
• [28:30] How did Mike and his team expand their product line?
• [34:00] Mike talks about how his company got selected for a free Super Bowl ad.
• [44:00] Team growth and outsourcing.
• [46:00] How involved does Mike remain in the business?
• [48:00] A podcast about coffee?
• [55:30] Closing thoughts from Mike.

RESOURCES MENTIONED IN THIS EPISODE

• Mikebrown[at]deathwishcoffee.com
• Fueled By Death Cast
• www.deathwishcoffee.com