TAS 452: (LIVE HOT SEAT) How to Grow and Scale a Brand to 7 Figures in a Crazy NICHE

What does it take for leaders like you to build a robust brand in a very niche market? Where do you start? What tools and tactics do you use to attract traffic and build a following? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they sit down with a TAS follower like you! Aaron and his wife started their own beekeeping business where they make skincare products and honey-based products and teach about bees. They started selling on Amazon in January and they reached out to Scott to see if he could help them figure out how to build out their brand. You don’t want to miss this fascinating episode featuring Aaron!

Do you have a comprehensive keyword strategy?

What is your keyword strategy? Do you have a solid idea of what keywords and phrases your customer base is searching for? What related terms and phrases could help you to connect with a larger audience that would find your product relevant? On this episode of The Amazing Seller, Scott and Chris go over keywords and how sellers like you can use them effectively. Chris makes the great point about using keywords that have to do with the product use and how that aspect of a keyword strategy can come into play. To hear more about this topic and other helpful tips, make sure to listen to this episode!

Create helpful and valuable content to build a following!

What is the difference between a good brand and a great brand? Content! If you have a product that you use that is part of your lifestyle, wouldn’t it be helpful to have a brand that provided you with free content to help you and educate you? On this episode of The Amazing Seller, Scott and Chris explain how you can elevate your brand to the next level by creating content that benefits your customer base. What is great about having Aaron on the podcast and open to sharing his product and brand is that sellers like you get real-world tangible examples of what this process looks like. Don’t miss this awesome opportunity, make sure to catch this episode!

What it takes to build a following on YouTube.

Have you ever found yourself wondering what it takes to build a successful and thriving following on YouTube? How do so many brand personalities churn out content that keeps people interested and coming back for more? On this episode of The Amazing Seller, Scott walks through key elements that make up an engaging and valuable YouTube channel. Imagine how a YouTube channel could impact your brand. Make sure to listen to this episode to learn what you need to know to get started and add this important aspect to your larger brand strategy!

Don’t wait, start where you are!

One of the hardest things to do is to start something new. Many people get really excited about an idea and find themselves going down the rabbit hole of research and gathering a lot of information about a certain subject or business idea only to never take action. Don’t let that be your story! Don’t let all the possibilities out there keep you from moving toward one idea in particular and seeing it through! Listen to this episode of The Amazing Seller and hear from Aaron as he shares his story and how he got his business off the ground. You don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [5:00] Jump into the Hot Seat with Scott and his guest!
• [6:30] Aaron shares his story and how he got started with ecommerce.
• [11:30] What is the one thing that Aaron is struggling with?
• [14:00] Aaron talks about his first product.
• [16:30] Chris and Scott talk about Aaron’s keyword strategy.
• [26:30] Scott touches on why Aaron should build an email list and create content.
• [30:30] What will it take for Aaron to build out and expand his brand?
• [34:30] Scott walks through how Aaron can start a YouTube channel to build a following.
• [39:00] Chris and Scott talk about creating value and education in content creation.
• [48:00] Scott encourages Aaron to jump in front of the camera and start making videos!
• [56:30] Closing thoughts from Chris; start where you are!

RESOURCES MENTIONED IN THIS EPISODE

• Google Keyword Planner
• Google Trends
• Merchant Words
• Adsense