TAS 532 - Ask Scott #166 - How to Build a Brand Around One Product?

How is your journey going as an ecommerce seller? Are you hitting your stride or are you just getting started? Wherever you are along the process, you’ll need some tips and encouragement along the way. That’s where these Ask Scott sessions come in! On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thought of the week and addresses questions from sellers like you. If you are ready to enter the weekend fired up and ready to move forward with your business, this is the episode for you! Make sure you have pen and paper ready so you don’t miss a thing!

Customer service matters!

When was the last time you were seriously impressed by the customer service of a brand? It seems like good customer service is increasingly rare these days. That’s exactly why sellers like you need to take Scott’s lesson to heart! On this episode, you’ll hear from Scott as he shares a recent example that his wife had with great customer service from a brand they use. While going the extra mile to fix an error or make your customer happy might cost your profit margin in the short term, it can end up paying huge dividends down the road. To hear more about the significance of good customer service, make sure to listen to this helpful episode!

Getting a brand off the ground and running.

What does it take to get a brand off of the ground and running? According to Scott, it all comes down to a good product and the right approach. On this episode of The Amazing Seller, you’ll hear from Scott as he runs through several ways a seller like you can take your product to market in a way that will connect with customers. While there is no “Guarantee” that any approach will lead to success, Scott explains that the reason he is so passionate about his strategy is that he's seen its merits. He wants to see sellers like you succeed! Find out how Scott encourages sellers to get started with their brand by listening to this episode!

Why you need to build an email list.

Do you want to know a sure fire way to jump-start your brand’s growth? Build an email list! While you might think that this step is more complicated than you are ready for, don’t write it off so quickly! Taking the time to build an email list early in the life of your ecommerce business could end up making a significant difference down the line. Get Scott’s take on why you should build an email list ASAP and the resources you need to get started by listening to this episode of The Amazing Seller, you don't’ want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [2:50] Scott shares his thought of the week.
• [7:15] Question: How can I market my homemade product?
• [14:00] Why it’s important to build an email list.
• [16:10] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

• www.theamazingseller.com/ask
• www.theamazingseller.com/tv
• www.chewy.com
• Zappos
• Delivering Happiness
• www.theamazingseller.com/531
• HostGator
• Bluehost
• Wordpress
• www.theamazingseller.com/buildlist