TAS 536: (Part 1) How to Use Youtube to Build Your Brand and SELL More Products

How can sellers like you get the most out of your efforts to build your brand and reach more people using video? How can you leverage your YouTube channel to expand your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with video specialist, Sean Cannell. In his conversation with Scott, Sean opens up about how he got started with video, the difference between branding and sales, what to do if you don’t want to be the “Face” of your brand, why delivering valuable content is so important, where to start with content creation, and so much more! You don’t want to miss a minute of this engaging episode featuring Sean!

Put in the work and hone your craft!

How do you expect to become great at something worthwhile? Do you think that talent and skill will just fall into your lap? No way! If you want to become an expert or a professional, you’ve got to put in the time and effort to hone your skills. On this episode of The Amazing Seller, you’ll hear how Sean Cannell fell in love with video work and how he honed his abilities over time. What started out as a way to serve in his local church, Sean ended up finding a skill and a pursuit that he was passionate about. Sean then took this passion and continued to hone his skill set over the years becoming the go-to expert for many ecommerce entrepreneurs. To hear more of Sean’s story and how his expertise can help you get started with online videos, make sure to listen to this episode!

Are you the “Face” of your brand?

How will your target audience connect with your brand? Do you plan on being the “Face” of your brand or do you have something else in mind? According to Sean Cannell, you can have a successful “Face” or “Voice” of your brand without that being you! Sean has seen many brand leaders just use their voice when they narrate their videos and that’s seen great results. You can also connect with other social media “Voices” out there and explore a partnership and have them serve as the spokesperson for your brand. Learn more about all the options available to you by listening to Sean’s expert advice on this episode!

Focus on value first!

Let’s face it, no one is going to keep coming back to your brand if you don’t provide value! Whether the value is educational information on your niche subject matter or if the value is in a good product at a great price, you have to deliver if you have any hope for sustained momentum. On this episode of The Amazing Seller, you’ll hear from Scott and Sean as they explain how sellers like you can keep your audience engaged. Sean suggests that before you make an offer to your audience that you focus on delivering solid and helpful content for a couple of months. Using this strategy, you’ll earn credibility and trust with your target audience. Hear more from Scott and Sean as they expand on this topic by listening to this helpful episode!

How to start creating engaging content.

What do you do to start creating engaging content for your target audience? What is the low hanging fruit that sellers like you can pick to begin growing your brand’s reach? On this episode of The Amazing Seller, Sean Cannell goes over several options that you can use to begin creating engaging videos. Sean says that one of the best ways to find good content subject matter is to use the predictive text in the search bar on YouTube, Amazon, and Google. This is a free tool that you can use to find out what people are looking for in relation to your subject matter. Learn more about why it’s important to create weekly content and back your content up with solid research by listening to this exciting episode with Sean!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [4:20] Scott welcomes his guest, Sean Cannell. Sean talks about his video background.
• [9:00] The difference between branding and sales.
• [13:00] What should you do if you don’t want to be the “Face” of a brand?
• [16:30] Why it’s so important to deliver value to your audience.
• [19:00] How do you start creating video content? What should you start with?
• [24:30] Sean talks about how he won over his wife.
• [27:30] Should you focus on getting an email address or channel subscribers?
• [32:30] Build assets now that will help you grow a long-lasting brand.
• [33:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

• www.theamazingseller.com/video
• Keywords Everywhere
• The School of Greatness - Lewis Howes