TAS 795: 5 Email Marketing Tips To Get More People To Open and READ

Do you think your ecommerce business would have a better chance at success if you could get more people to read and engage with your emails? Imagine what it would be like to have thousands of people reading about your brand on a weekly basis! On this episode of The Amazing Seller, you’ll hear from Scott as he shares helpful tips he has learned regarding email marketing, how to keep your followers engaged, what it takes to grow your email list, and so much more. If you are ready to but in the time and effort to grow your email list, this is the episode for you! 

Make sure the right people are on your list! 

Wouldn’t it be nice to send a message to thousands of people with just the click of a button? Sure it would but they’ve got to the right people! What good would it do to send a bunch of emails about surfing to people who live in the mid-west? Don’t fall for cheap tricks like buying an email list - just take the time to build one with people who will be interested in your brand. From giveaway contests to engaging in the community you want to market to - earing your way in is a lot better than buying your way in. Hear more about this critical topic by listening to this episode of The Amazing Seller! 

Scott’s 5 Email Marketing Tips 

While you could figure out the best email list building strategy by trial and error, why not learn from someone who’s made a few mistakes and learned along the way? As he built his ecommerce business over the years, Scott has stumbled upon learned some valuable tips when it comes to building an email list. 

1. Warm-up your email list by sending goodwill emails. 
2. Create a great subject line that draws people in.
3. Send your emails consistently. Set a schedule and stick to it! 
4. Use text-based emails. Don’t try to use all the bells and whistles.
5. Send an email to the people who didn’t open your initial email. Follow up is key!

Have you tried any of Scott’s tips before? Which ones do you need to start implementing in your ecommerce business today? Make sure to listen to this episode of The Amazing Seller as Scott expands on each of these tips and so much more! 

Bonus tips! 

If you’ve been around the TAS community for very long, you know that Scott is passionate about resourcing ecommerce sellers like you. From live events and books to ebooks and other resources, Scott wants to pass on the helpful tips and lessons he has learned over the years. In addition to his five email marketing tips, Scott also wants to share some bonus tips. 

1. Send an email in the beginning with no links or asking them to reply. 
2. Use the “P.S” in your email to offer products or links. 
3. Limit your call to action to one or two max. 
4. Keep your messages short and to the point. 
5. Make sure you have solid web servers! 

These tips are just a peek at the ton of insights and lessons you’ll learn if you keep taking Scott’s advice. What are you waiting for? Check out some additional resources that Scott has for sellers like you located in the resources section at the end of this post! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [4:15] How did you build your email list? Don’t buy one! 
• [9:20] Warming up your email list - start sending goodwill emails. 
• [14:00] Craft a great subject line. 
• [18:00] Send your emails consistently. 
• [20:20] Use text-based emails. 
• [24:00] Send an email to the people who didn’t open your initial email. 
• [29:30] Scott’s five bonus tips.
• [31:40] How to use the “P.S” 
• [33:50] Why good web servers are critical. 
• [36:40] Resources you can use.
• [38:20] Scott recaps all five tips. 

RESOURCES MENTIONED IN THIS EPISODE

• www.brandcreatorsbook.com
• www.theamazingseller.com/793
• www.theamazingseller.com/convertkit