TAS 823: Coffee Talk - Starting From Scratch in 2020 - Ask Scott Session #256

What is the state of the ecommerce industry right now? Is it possible to launch a successful ecommerce business in 2020 or has the ship sailed? If you are wondering what it takes to start a brand or a new aspect of your business in 2020, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he introduces an extended session of Coffee Talk where he discussed what he would do if he had to start over in 2020. You’ll want to pay close attention to this episode - Scott has some helpful tips that you don’t want to miss! 

Attention is the new currency

Over the years, Scott has been doing his best to convince sellers like you to start focusing on attracting the right attention as you build your ecommerce business. If you create the right content, you’ll bring in the right attention to your brand - then you can use that attention to build a following. What are you doing right now to improve the attention that your brand attracts? Learn more about reaching your target market by listening to this informative episode of The Amazing Seller! 

Become known as a giver! 

Don’t you hate it when you feel like someone is trying really hard to sell you something? Getting “Sold” something makes you feel like a giant target for salespeople to hit. How do people feel when you try to sell them something from your brand? Are you giving them enough value before you make your ask? Years ago, Scott learned the critical value of focusing on providing value to people multiple times before you ask them to buy something. To hear more helpful tips like this one from Scott, make sure to tune in to this episode of The Amazing Seller! 

Video works wonders 

What is your strategy when it comes to leveraging videos to expand your brand? When was the last time your ecommerce brand posted a video on any of your channels? If you aren’t using videos right now to reach others and spread your message - you are missing out on a powerful tool! Go ahead and scan your Facebook newsfeed or your Twitter feed, what do you see? Videos! Make sure your brand doesn’t get left behind as others embrace the use of video marketing - listen to this epsode of The Amazing Seller to learn more! 

Don’t let fear hold you back! 

Let’s face it, a lot of people want to fire their boss and work for themselves but too many people are afraid to step out and trying something on their own. You’ve already decided that you are ready to step out and do something you’ve never done before. Don’t let fear come creeping back in and scare you away from taking action. To learn more about confronting your fear and stepping out on your own, make sure to listen to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [2:45] What Scott is up to these days. 
• [7:45] How Scott would start an ecommerce business from scratch. 
• [11:45] Why grabbing your target market’s attention is so important. 
• [14:45] Provide value! 
• [20:30] Every time you start a new brand, act like you are starting from scratch. 
• [29:00] Planting seeds in your market. 
• [34:00] Create content consistently. 
• [35:30] Leverage videos to expand your reach. 
• [43:00] Getting over your fear of being the face of your brand. 
• [47:30] How to launch a book for your brand. 
• [51:30] Why Scott loves talking about reaching new audiences. 
• [57:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

• www.theamazingseller.com/coffee
• Social Media Examiner
• www.brandcreators.com
• www.takeactioneffect.com