The Amazing Seller Podcast

Get ready to ring in the new year with another session of Ask Scott here on The Amazing Seller podcast! This is the place where you’ll find the energy, passion, and motivation you need to go out there and continue to reach your goals and build your ecommerce business. On this episode, Scott shares his thought of the week, goes over daily tasks for sellers, how to know if your listing has been hijacked, what to do when Amazon won’t let you use promo codes, and much more! You don’t want to miss a minute of this fascinating and valuable episode!

Exercise your brain, not just your body!

As the new year approaches, many well-intentioned people will make New Year’s resolutions and most of them will break them. What are your plans to make changes in 2018 and stick to them? Do you want to lose weight? Change your diet? Exercise more? Spend time with friends and family? On this episode of The Amazing Seller, Scott encourages business leaders like you to make sure that you include a goal to stretch your mind in addition to any plans you have to get your body in shape. As a business leader, this is especially important! To hear more on this topic from Scott, make sure to catch this episode!

Daily tasks that will get you on the right track.

What does it take to succeed as an ecommerce business leader? What daily habits and schedules empower and support a successful leader? On this episode of The Amazing Seller, Scott opens up and shares his insights on what it takes to lead a productive daily schedule. Scott says that it’s important to come up with a set of things you can do daily that will help you maintain your current business level and things you can do to stretch and grow your business. To get ideas on what to include in both those lists, make sure to check out the resources section that Scott has put together!

How do you know that your listing has been hijacked?

How do you know when your Amazon product listing has been hijacked? What can you do once that unfortunate event has occurred? On this episode of The Amazing Seller, Scott goes over what to look for, how to respond to a hijacked listing, and most importantly, how to prevent a hijacking from occurring in the first place. According to Scott, most hijacking occurs when you give the product away at a discount. To respond once a hijacking has occurred, Scott says to follow the Amazon procedure to contest the seller who is taking advantage of your listing. You can protect yourself from future hijackings by making sure you are brand registered and you have solid branding on your products with pictures of your branding in your product listing. To hear more on this topic, make sure to listen to this informative episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Scott’s thought of the week; exercise your brain, not just your body!
  • [10:00] Question #1: What action steps do you take daily to get started?
  • [16:30] Question #2: How do you know your product listing is getting hijacked?
  • [22:00] Question #3: I can’t use the promo code option in the Canada market, what should I do?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS457.mp3
Category:general -- posted at: 4:30am EST

Its that topic that few people like to talk about, taxes! But with tax season fast approaching, business owners like you need to know the most important information to stay productive. On this episode of The Amazing Seller, Scott invites Josh Bauerle back on the podcast to talk about all the relevant info sellers like you need to be aware of for the upcoming tax season. Together they cover why bookkeeping is so important, when to outsource a bookkeeper, what you can deduct as a business owner, what to do will inventory that won’t sell, what type of business entities to create and when, and so much more! You don’t want to miss a minute of this helpful episode!

Why good bookkeeping is so important.

Any good builder knows that if you want to have a solid end product, you’ve got to have a quality foundation. That same truth applies to building a business, if you want to succeed, don’t skimp on the basics! On this episode of The Amazing Seller, you’ll hear from CPA Josh Bauerle as he shares the importance of good bookkeeping. According to Josh, part of the process of keeping organized books is having separate accounts for your business. You need to have a bank account that is specifically set aside for your business, not a mixture of business and personal use. That same principle needs to be applied to your use of credit cards too. Get more helpful advice regarding bookkeeping and much more from Josh on this episode!

How deductions can help you save BIG!

Did you know, as a business owner, that you have a wide range of options at your disposal for deducting costs associated with your business? As a business owner who is likely running a large part of your business out of your home, there is a list of ways you can use deductions on everyday categories. For instance, you can deduct up to ten percent of your mortgage payments if you work out of a home office. You can also deduct utilities such as internet service and even travel costs! Learn more about tax deductions on this episode of The Amazing Seller with guest CPA, Josh Bauerle!

What you can do with inventory that won’t sell.

Have you ever been told that you should buy up lots of inventory before the end of the year to use it as a tax write off? Is that sound advice? What should you do with inventory that you can’t seem to sell no matter what you do? On this episode of The Amazing Seller, Scott and his guest, CPA Josh Bauerle go over some helpful options to both scenarios for sellers like you to consider. For the first scenario, Josh says that you can not use the purchase of new inventory as a write off until that inventory has been sold. For the second scenario, Josh says that it is a good idea to consider inventory you can’t sell as “Scrapped Inventory,” this allows you to write off the cost of acquiring that product as long as you document that you’ve disposed of it. To hear the guys expand on both of these topics and much more, make sure to listen to this fascinating episode!

Four different types of business entities you should consider creating.

As you start building your ecommerce business, you might be left with the question of which business entity you should create. Which option is the best one to select at the stage you find yourself in? On this episode of The Amazing Seller, Josh Bauerle breaks down the four options of business entities you can create and roughly when is the most appropriate time to set them up for your business. The four entities you can create are;

  • Sole Proprietorship or if you have a partner, a General Partnership.
  • Limited Liability Company also known as an LLC.
  • S Corporation.
  • C Corporation.

To hear Josh break down each option and when it would be best to consider creating the entity that is the best fit for you, listen to this episode to find out!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Why bookkeeping is so important for business success.
  • [12:30] Outsource a bookkeeper.
  • [15:00] What can business owners deduct?
  • [25:00] Can you deduct inventory that hasn't been sold?
  • [28:00] What is “Scrapped Inventory?”
  • [32:30] The question you should ask yourself when thinking through deductions.
  • [35:30] Josh talks about the different types of entities that you can create.
  • [47:00] How do you know which entity to create?
  • [48:30] When do you have to collect sales tax?
  • [55:00] How you can save money by running your business outside of the US.
  • [58:30] Will the new US tax legislation impact Amazon sellers?
  • [1:04:00] Closing thoughts from Josh.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS456.mp3
Category:general -- posted at: 4:30am EST

Merry Christmas! Join Scott for this special TAS episode as he expresses his gratitude for a wonderful year with The Amazing Seller podcast. He also goes over some helpful steps that will empower listeners like you go out there and TAKE ACTION! Stick around for the second half of the episode as Scott shares a few stories from his career where he tried various business ventures and learned from those experiences. If you’d like to have a peek into Scott’s backstory and walk away with some great advice that you can put into action today, you’ve come to the right place!

Prepare for the New Year, declutter!

What is one thing that you could do today to prepare for success as the new year rolls in? Don’t you want to start the new year off on a great note? On this episode of The Amazing Seller, Scott challenges you to take this first step and set yourself up for success in 2018. Scott wants you to choose, right now to start decluttering some aspect of your life. You can start with your email inbox, that junk drawer in your house, or even that room where everything just gets tossed. The point is to start cleaning up and organizing some aspect of your life. If you can do this, you’ll find that you have energy and room in your life to tackle the larger things in life. So what are you waiting for?

Go to the START resources and get started!

Where are you on your journey of starting your ecommerce business? Have you already started? Great! What’s your next plan to grow your business? If you haven’t started, what are you waiting for? On this episode of The Amazing Seller, Scott encourages sellers like you to take advantage of the resources he has put together so you can go out there take action right now! Listen to this episode as Scott directs you to the “Five Step Private Label Roadmap.” You can also find a link to the resource page that he’s put together at the end of this post in the Resources section. Make sure to listen to this episode to get more helpful insights from Scott!

Failure is part of the process, learn from it!

How do you view failure or setbacks? Do you hate them and consider it a complete waste of your time and resources? Or do you see these setbacks, challenges, failures, or whatever you want to call them, as lessons to learn from? On this episode of The Amazing Seller, you’ll hear from Scott as he encourages sellers like you to take failure not as a curse but as an opportunity to learn. Scott also goes over several examples from his own journey where he was able to collect lessons and insights from business plans that didn’t “Succeed” as he would have hoped. Find out what you can learn from Scott’s examples and more on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Enjoy your day!
  • [5:00] Scott’s gift to you, 3 Steps. Step #1 Prep for 2018, declutter.
  • [9:30] Step #2 Start, go to the Start Resource.
  • [11:30] Step #3 Focus on one step at a time!
  • [13:00] Just in time learning!
  • [14:30] Failure is part of the process!
  • [15:30] Scott shares some personal stories of how he’s learned from failures.
  • [32:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS455.mp3
Category:general -- posted at: 4:30am EST

Are you fired up and ready for another awesome session of Ask Scott here on The Amazing Seller podcast? This is your place to get the motivation, energy, and excitement you need to push through the tough parts of getting started in the ecommerce arena. On this episode, you’ll hear from Scott as he announces the winners of the Private Label Classroom scholarship giveaways and of course, as always, he’ll answer questions from sellers like you! What are you waiting for? Make sure to listen to this episode and use it as fuel to TAKE ACTION!

Just do something!

Where are you in the process of running your own ecommerce business? Seriously? What steps have you taken to get closer to your goal? Some people will take HUGE steps to accomplish their objectives while others need to take small steps along the way. Which one is the right fit for you? On this episode of The Amazing Seller, you’ll hear from Scott as he encourages sellers like you to stop listening to your internal excuse and decide to just start! Sometimes you need that strong and forceful voice that compels you to take action! That’s what Scott is here to do. Listen to this episode to get the inspiration you need to get started today!

Is China the best place for product sourcing? What about the US and India?

Are you at the point in your process where you are looking for sourcing for your product? Have you done your research and looked at the typical options in China? What about sourcing your product from the United State or India? Are these good alternatives to using manufacturers in China? On this episode of The Amazing Seller, Scott shares his thoughts on this subject. Scott says that if you can find a manufacturer in those countries and still make a decent profit, then go for it! He also touches on a trend he has seen with sellers who get a mold made in China then have it sent to the US or elsewhere for the actual production. To hear more about this topic, make sure to catch this episode!

Could the use of 3D printing be a game changer?

With the rise of 3D technology and other amazing innovations, how will this affect the ecommerce marketplace? Is it a good idea to start experimenting with 3D technology and start making products from home in that manner? On this episode of The Amazing Seller, Scott opens up about 3D printing and if sellers like you should look into it. Scott encourages sellers to go for it and experiment with creating 3D printed products. Why not? If it’s a resource you have access to and you have a good idea to test, then go for it! To hear more insights from Scott on subjects like this one, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Shoutout to PLC winners!
  • [7:30] Question #1: Is it a good idea to source products from India or the US?
  • [11:00] Question #2: What are your thoughts about 3D printing products?
  • [15:30] Question #3: I’m trying to modify a patented product, is it worth it?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS454.mp3
Category:general -- posted at: 4:30am EST

Have you ever wondered what it would take to start consulting for businesses and help them list their products on Amazon? How would you even start that kind of consulting business? What would you charge? How would you grow a team around that business model? On this episode of The Amazing Seller, you’ll hear from special guest, Kathleen Kobel. Kathleen takes the time to answer all these aspects of starting a consulting business and helping businesses get started on Amazon. If you want to know what it's like or steps you can take toward helping businesses in your area list on Amazon, make sure to listen to this episode! This could be a perfect first step for someone like you to get started!

Taking the leap to get started on a new project.

What is it that gives people the confidence and boldness to put themselves and their services out there in the marketplace? Are some people born with it and others not? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Kathleen Kobel to discuss how she got started consulting for businesses looking to expand to the ecommerce realm. Kathleen was able to approach businesses with confidence after she took the small step that was given to her in her 9 to 5 job. From Kathleen’s story, sellers like you can come away with the lesson that it takes little steps along the way to build up your confidence. So what’s that one step that you can take today that will move you closer to your goal? Get more helpful lessons from Kathleen’s story on this episode!

Honesty and integrity go a long way!

What are the values that you deem important when working with a team member or contractor? Do you want them to produce high-quality work more than anything or are there other aspects that are important to you? On this episode of The Amazing Seller, Kathleen Kobel talks about her consulting business and why she sometimes turns down prospective clients. You can get the sense when listening to Kathleen talk about her business that she really values honesty and integrity. Because of these values that Kathleen holds, she will let a prospective client know if she thinks that their product won’t be successful on Amazon’s platform. To hear more about Kathleen’s story and how she operates her business, make sure to catch this episode!

Where to start connecting with local businesses.

If you’d like to ease your way into running an ecommerce business by first approaching brick and mortar businesses to see if they’d let you list their products on Amazon, you might wonder where to start making those connections. On this episode of The Amazing Seller, Scott and Kathleen talk about some helpful places to start connecting with local businesses. Scott mentions the local chamber of commerce get-togethers as a good starting place and even hosting a meetup for local businesses to teach them about the benefits of selling on Amazon. If you are considering making consulting the first step in your journey as an ecommerce seller, then you don’t want to miss this valuable episode!

Helping others get started on Amazon can make you hungry for success!

What fires you up and keeps you reaching for success? Is it a goal you have in mind? Is it a certain level of wealth you’d like to live with? On this episode of The Amazing Seller, Kathleen Kobel shares her story and how helping others get started on Amazon made her hungry for her own shot at ecommerce success. Whether it’s Kathleen’s taste of building a successful brand on Amazon or your goals of making enough to cover your mortgage payment, whatever it is, you’ve got to identify your “Why” that one thing that keeps you motivated. Get more helpful insights and lessons from Kathleen’s story on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] Scott welcomes Kathleen to the podcast.
  • [6:00] Kathleen shares her story and how she got started selling on Amazon.
  • [9:00] What was it like competing in the health supplement space on Amazon?
  • [11:30] How the idea came to Kathleen to start consulting with other sellers.
  • [16:30] How can people get started consulting with brick and mortar stores?
  • [20:30] What should new consultants charge when starting out?
  • [23:30] Kathleen talks about turning away some clients.
  • [27:00] How does Kathleen help a seller get their account setup?
  • [31:30] The difficulty of convincing sellers to use Amazon’s platform.
  • [38:30] Kathleen talks about the team she has built.
  • [41:00] How you can connect with local business owners to help them sell their products.
  • [43:30] Kathleen talks about the desire to start her own brand.
  • [48:30] How to connect with Kathleen.
  • [56:00] Closing thoughts from Kathleen.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS453.mp3
Category:general -- posted at: 4:30am EST

What does it take for leaders like you to build a robust brand in a very niche market? Where do you start? What tools and tactics do you use to attract traffic and build a following? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they sit down with a TAS follower like you! Aaron and his wife started their own beekeeping business where they make skincare products and honey-based products and teach about bees. They started selling on Amazon in January and they reached out to Scott to see if he could help them figure out how to build out their brand. You don’t want to miss this fascinating episode featuring Aaron!

Do you have a comprehensive keyword strategy?

What is your keyword strategy? Do you have a solid idea of what keywords and phrases your customer base is searching for? What related terms and phrases could help you to connect with a larger audience that would find your product relevant? On this episode of The Amazing Seller, Scott and Chris go over keywords and how sellers like you can use them effectively. Chris makes the great point about using keywords that have to do with the product use and how that aspect of a keyword strategy can come into play. To hear more about this topic and other helpful tips, make sure to listen to this episode!

Create helpful and valuable content to build a following!

What is the difference between a good brand and a great brand? Content! If you have a product that you use that is part of your lifestyle, wouldn’t it be helpful to have a brand that provided you with free content to help you and educate you? On this episode of The Amazing Seller, Scott and Chris explain how you can elevate your brand to the next level by creating content that benefits your customer base. What is great about having Aaron on the podcast and open to sharing his product and brand is that sellers like you get real-world tangible examples of what this process looks like. Don’t miss this awesome opportunity, make sure to catch this episode!

What it takes to build a following on YouTube.

Have you ever found yourself wondering what it takes to build a successful and thriving following on YouTube? How do so many brand personalities churn out content that keeps people interested and coming back for more? On this episode of The Amazing Seller, Scott walks through key elements that make up an engaging and valuable YouTube channel. Imagine how a YouTube channel could impact your brand. Make sure to listen to this episode to learn what you need to know to get started and add this important aspect to your larger brand strategy!

Don’t wait, start where you are!

One of the hardest things to do is to start something new. Many people get really excited about an idea and find themselves going down the rabbit hole of research and gathering a lot of information about a certain subject or business idea only to never take action. Don’t let that be your story! Don’t let all the possibilities out there keep you from moving toward one idea in particular and seeing it through! Listen to this episode of The Amazing Seller and hear from Aaron as he shares his story and how he got his business off the ground. You don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Jump into the Hot Seat with Scott and his guest!
  • [6:30] Aaron shares his story and how he got started with ecommerce.
  • [11:30] What is the one thing that Aaron is struggling with?
  • [14:00] Aaron talks about his first product.
  • [16:30] Chris and Scott talk about Aaron’s keyword strategy.
  • [26:30] Scott touches on why Aaron should build an email list and create content.
  • [30:30] What will it take for Aaron to build out and expand his brand?
  • [34:30] Scott walks through how Aaron can start a YouTube channel to build a following.
  • [39:00] Chris and Scott talk about creating value and education in content creation.
  • [48:00] Scott encourages Aaron to jump in front of the camera and start making videos!
  • [56:30] Closing thoughts from Chris; start where you are!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS452.mp3
Category:general -- posted at: 4:30am EST

Are you ready for that extra dose of inspiration to move you across the finish line this week? You’ve come to the right place! It’s time for another session of Ask Scott. On this episode of The Amazing Seller, Scott shares his thought of the week, how to respond when your sales drop to ZERO, what it takes to rank your product in a competitive niche, why building an email list isn’t needed for every product, and so much more! Grab pen and paper, you don’t miss a minute of this informative and helpful episode!

Someone is watching you!

Look back to those influential people in your life, what was it about them that made such a large impression on you? Was it your dad’s work ethic? Your mom’s ambition? Or your older brother’s innovation? Somewhere along the line, someone made an impact on you and right now, you are having that same effect on someone in your social sphere. On this episode of The Amazing Seller, Scott encourages leaders like you to think about the people in your life who are watching your actions, especially if you have kids. To hear Scott break down the responsibility of setting an example, make sure to catch this episode!

What should you do if your sales suddenly drop to ZERO?

Imagine that you are getting your ecommerce business off the ground and you have steady sales, then suddenly, almost out of nowhere your sales drop to zero. How would you respond? What steps can you take to correct the situation? On this episode of The Amazing Seller, Scott addresses this situation that a fellow TAS follower like you encountered. Scott says that one way to figure out how to start fixing the situation is to increase your PPC spending. This will tell you if you can get more views on your listing if those views translate to sales. If they don’t then there are a few other options you can start addressing. Listen to this episode as Scott expands on this subject and more!

Is it always the best move to build an email list?

If you’ve been around the TAS community you’ve heard from Scott about the importance of building an email list. If you haven’t, make sure to search the resources for more information on that subject. But the truth is, there will be some products and some brands where building an email list isn’t the best use of your resources. Make sure to listen to this episode of The Amazing Seller as Scott explains the few exceptions to this rule. You’ll also hear about how to compete in a niche market and so much more! Don’t miss this informative episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] Scott’s thought of the week; you are being watched!
  • [10:00] Question #1: My sales dropped to ZERO! What should I do?
  • [18:00] Question #2: How do I rank my products in such a competitive niche?
  • [27:30] Question #3: Does it make sense to build an email list for every brand/product?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS451.mp3
Category:general -- posted at: 4:30am EST

What does it take to build a successful and thriving ecommerce brand? Is it possible for the average person to start an ecommerce business from the ground up or do you have to have prior experience in order to succeed? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they share the backstory of the new brand and where it stands today. The guys also go over their month by month numbers, how they recovered from going out of stock, takeaways from new sellers like you, and much more! If you are ready to get started with your own ecommerce business, you don’t want to miss this detailed and helpful episode!

Look around you, there is likely a successful product nearby.

How do successful ecommerce brands find their products that perform so well? Is there a secret tool they use to find out if a product will be successful? How can an average person hope to find a good product to sell online? On this episode of The Amazing Seller, Scott and Chris explain how sellers like you can find a product and build a profitable brand. The guys go back to the tool they’ve touted time and time again, the touch list. Take a look around you, chances are you’ve got a successful product within reach. To hear them explain how this concept works and much more, make sure to listen to this episode!

Why you should use email lists and social media channels.

Why do so many ecommerce brands take off while others seem to never gain steam? What is a good way for an ecommerce brand to put its best foot forward? On this episode of The Amazing Seller, Scott and Chris stress the importance of utilizing email lists and social media channels to gain a following for new ecommerce brands. If you’ve been hesitant to follow Scott’s advice to build an email list and connect with social media avenues to grow your brand, think again. The guys explain how using those tools to connect with a prospective customer base and drive sales. Don’t miss this helpful episode!

Don’t be afraid to start with multiple product variations!

As you get started building your ecommerce business, how many products should you start with? Should you only focus on one product or should you consider multiple products or variations of one product? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they give their opinion of how many products you should start off with. Scott encourages new sellers to go with a product that can have multiple variations if at all possible. He also goes on to explain why it's best to launch more than one product for your brand. To hear Scott expand on this topic and provide more helpful insights, listen to this episode!

Plans for future brand expansion.

What should be the long-term goal of an ecommerce business owner selling on Amazon? Should they continue to grow their reach on the platform or consider expanding to other ecommerce platforms like Walmart? On this episode of The Amazing Seller, Scott and Chris share their plans for the expansion of their brand. While the guys explain that Amazon is the best place to get started and test new products, they also share why it’s important to have an eye on the future and the possibility of taking your brand to your own platform. Listen to this episode as the guys go deeper into this topic and much more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Scott and Chris share the backstory of their brand.
  • [13:00] Scott runs through early numbers for their brand.
  • [15:00] Chris talks about running out of inventory and using preorders.
  • [18:00] Getting back in stock and moving into the 4th quarter.
  • [21:00] 3 takeaways from Scott. #1 investigate the market.
  • [31:30] #2 email lists and social channels.
  • [35:30] #3 add multiple skus and multiple products.
  • [42:30] Scott talks about their plans to grow the brand to 7 figures.
  • [46:30] Closing thoughts on brand growth from Chris.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS450.mp3
Category:general -- posted at: 4:30am EST

There are so many advantages in life when you get the opportunity to learn from someone who has been where you intend to go. Would you take the time to learn from ecommerce sellers who started out and went on to success? On this episode of The Amazing Seller, Scott presents lessons and insights from eight of his students from the Private Label Classroom. This is your opportunity take in the lessons and perspectives of regular people just like you who have started their own ecommerce business. Make sure you have pen and paper nearby, you are going to need it!

Why you shouldn’t take income too early.

If you are like most ecommerce sellers, you’ve probably started this journey to draw an income and quit your day job. What if you draw an income too early and end up damaging your business? On this episode of The Amazing Seller, you’ll hear from one of Scott’s Private Label Classroom students as he cautions against the impulse to draw an income early on. John explains that one of the best ways to grow and expand your business as you get it off the ground is to reinvest your profit back into the brand and put off drawing a personal salary. To hear more helpful insights from John and other students, make sure to listen to this episode!

Make sure you have a clear roadmap before you get started!

What is your roadmap for getting started and launching your first product or your next product? How do you plan to drive sales and expand your brand? On this episode of The Amazing Seller, you’ll hear about why it’s so important to create a clear and direct roadmap as you get started with building your business. Don’t allow yourself to get two steps down the road without having the next steps outlined! Avoid confusion and discouragement by taking the time to develop your strategy. Learn more from Scott and the stories of his students on this episode!

Don’t forget to build an email list!

Imagine how helpful it would be to your brand to have a way to connect with your customer base. What would it mean for your sales strategy if you could push discounts and deals directly to a large collection of customers? On this episode of The Amazing Seller, one of Scott’s Private Label Classroom students, Rich, shares why he wishes he had started building an email list early on in his business. If you are still wondering why you should invest in building an email list, listen to this episode! You’ll get to hear from people who were just like you when they got started! Learn from their mistakes and their advice! Hear more on this helpful episode!

Get the help you need to get started and avoid getting overwhelmed.

There is no reason for sellers like you to feel like you are all alone in your journey to build an ecommerce business! Take the time to get connected to the TAS community via Facebook and consider joining a Private Label Classroom! Through these resources, you get to connect with people who are struggling to get started and can help you as you research products and troubleshoot issues that come up in your brand. At the end of the day, it’s all about taking that first step and getting started, maybe the first step for you is to connect with the TAS community. Hear more about how to get started on this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] John shares his perspective as a new seller.
  • [8:00] Jared opens up about lessons he has learned from getting started.
  • [10:30] Why a clear roadmap can make all the difference.
  • [11:30] Bill talks about what he’s learned along the way.
  • [13:00] Rich shares about his struggles with product selection and building an email list.
  • [16:00] Jonathan goes over lessons he has learned from starting his business.
  • [21:00] Bob talks about failure, recovery, and driving toward success.
  • [23:00] Nick shares about the struggle of selling a seasonal product.
  • [25:00] Don’t put all of your eggs in one basket!
  • [28:00] Tony talks about taking one step at a time and how to avoid getting overwhelmed.
  • [33:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS449.mp3
Category:general -- posted at: 4:30am EST

What does it take to have a successful Black Friday or Cyber Monday for your ecommerce business? How can you extend that success to the rest of 4th quarter? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over his new brand’s recent Black Friday and Cyber Monday sales numbers. If you’ve been around the TAS community for very long, you know that Scott’s not bragging when he shares these numbers. He wants to motivate sellers like you and give you the tools you need to experience the success that he enjoys. Make sure to listen to this episode as Scott reveals six takeaways from his recent successful sales numbers.

Build an email list

What is an effective way to test new product ideas? What will it take to drive sales and strategically spike your sales at any given point in time? Imagine what it would mean to have a constant connection and your finger on the pulse of your customer base. On this episode of The Amazing Seller, you’ll hear from Scott as he stresses the importance of building an email list. Many long-time TAS followers know that Scott is passionate about getting all his listeners on board with building their own email list. For good reason! Scott and his team have seen the power and effectiveness of an email list and how it can help launch a brand into sustained success. To hear Scott expand on this topic and much more, make sure to listen to this episode!

Make sure you have real expectations

One of the most frustrating things in life is to go into an endeavor expecting one thing only to get a completely underwhelming and disappointing result. Have you had one of those experiences lately? Don’t let that be the case for your venture into building an ecommerce business! If you follow the advice and insights that Scott and his team share, you won’t hear any “Get rich quick” concepts or “Overnight success” stories. Scott wants to help sellers like you succeed but he’s not willing to talk the talk without having walked the walk. Listen to this episode of The Amazing Seller as Scott explains how he runs the TAS community and why it’s important to tune out the voices who make big promises with little effort!

Lay the groundwork before you can experience success

As Scott teaches, if you want to succeed, you’ve got to put in the work. He often gets asked, “Is it too late to get an ecommerce business up and running even in the throws of the 4th quarter?” Scott always responds by saying that it is never too late to start but it’s important to know you probably won’t see results for a while. In his experience, it all comes down to laying the right groundwork before you can expect to see the results you hope for. To hear more about Scott’s story and what it takes to build a successful ecommerce business, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] The new brand’s success on Black Friday and Cyber Monday.
  • [9:00] Scott breaks down his recent Facebook post.
  • [13:30] The advantage of laying the groundwork.
  • [15:00] Scott’s 6 takeaways from Black Friday/Cyber Monday success: #1 Just Start!
  • [16:30] #2 Launch multiple products.
  • [20:30] #3 Be patient.
  • [22:00] #4 Build an email list.
  • [25:30] #5 Real expectations.
  • [28:00] #6 Never give up.
  • [30:00] Scott recaps all 6 takeaways.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS448.mp3
Category:general -- posted at: 4:30am EST

Don’t you wish that you had a personal coach or a mentor who would come along and help you develop a roadmap and action plan so you could reach your goals? Do you have an idea of what a solid action plan would look like? On this episode of The Amazing Seller, you’ll hear from Scott and his team as they share some helpful insights and ways you can get started today to move toward your goals. Don’t hesitate! Take this opportunity and follow through on the exercise and steps that Scott teaches on this valuable episode. Grab pen and paper so you don’t miss a minute of it!

Why you need to establish a real and tangible goal.

If you have any hope of moving from where you are to where you want to be, you’ve got to have a compelling and desirable goal to reach for. What is that goal for you? Do you want to go on more trips with your family? Do you want to make enough money to cover your mortgage each month? Whatever that one thing is that will move you and motivate you to embrace change and keep pushing when things get tough, you’ve got to identify it and write it down. If your goal stays in your head, you’ll never reach it. Listen to this episode of The Amazing Seller as Scott and his team discuss the significance of creating a tangible goal and working toward it. You don’t want to miss this powerful episode!

Sit down and make an action plan.

Once you’ve identified your target goal, you need to start making a plan to achieve your goal. But where do you even start? Imagine if you had a whole community of people who were trying to reach their goals too. What if that community also had a whole toolbox full of resources to help you tackle even the toughest parts of your journey to succeed as an ecommerce seller? That is exactly what the TAS team and community are here for! Listen to this episode of The Amazing Seller as Scott and his team explain how you can make an action plan and get started on your goals today!

Work your way backwards from your goal.

Make sure you aren’t overcomplicating your roadmap to success. You don’t have to have every single detail spelled out right away. Just get started, take the first couple of steps and learn as you progress. On this episode of The Amazing Seller, Scott explains how you can work your way back from your target goal to develop your action plan. Don’t get stressed out. Commit to making the changes you want to see and dedicate yourself to asking questions and learning along the way. To hear more about how to get started, make sure to listen to this informative and inspiring episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Scott’s RANT.
  • [6:00] What is your “Why?”
  • [9:00] Get real with your finances!
  • [13:00] What is your plan? Scott goes over action steps.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS447.mp3
Category:general -- posted at: 4:30am EST

Have you ever wondered what is going on behind the scenes of The Amazing Seller? What is the team cooking up for 2018? How do they plan to expand their reach and help sellers get their ecommerce business off the ground? On this episode, you’ll get a special peek behind the scenes with Scott and his team as they talk about plans for 2018 and beyond. You don’t want to miss out on this unique and fun look at what the team has cooked up. Make sure to listen to this special episode!

Why Amazon?

As the ecommerce industry continues its upward trajectory, many business leaders wonder if it is still the best option to start and build a business on Amazon’s platform. Is it still worth it to start your ecommerce business on Amazon or are there better options out there to explore? On this episode of The Amazing Seller, you’ll hear from Scott and his team as they explain why Amazon is still the best platform for sellers like you to get started on. While the guys admit that there are good options out there for expanding your ecommerce business away from Amazon, it is still the go-to platform for getting your business off the ground. To hear the TAS team dive deeper into this topic, make sure to listen to this episode!

What is success?

What is your definition of success for your business, especially starting out? Do you expect to get rich quick or become an overnight success story? What if you just break even in your first quarter of profits? On this episode of The Amazing Seller, Scott and his team talk about keeping a healthy perspective on success as you start your ecommerce business. Don’t expect to go out there and have your brand hit it out of the park right off the bat. Learn from the guys at TAS and get a good view on what to expect as you build your business. Hear more from Scott and his team on this episode!

Helping others and delivering value.

How do you know that Scott and his team are dedicated to helping sellers like you make the most out of your ecommerce business? They continue to deliver value and quality content week after week aimed at helping you learn from their successes and their mistakes. So what are you waiting for? Take them up on their advice and get started with your ecommerce business today! Find out what steps you need to take to join the TAS community and get the ball rolling. Learn more on this episode and check out the resources section located at the end of this post!

Challenge Yourself!

Do you really want to build an ecommerce business? Seriously? How bad do you want it? Is it just a good idea that you find interesting or are you willing to really put your money where your mouth is? Are you ready to go out there and risk failure in order to find success? On this episode of The Amazing Seller, Scott and his team talk about digging deep and finding the motivation you need to fuel your journey toward success. If you want to succeed, you’ve got to know your “Why” and really go after it, sacrifice put in the hard work, and see what all of your efforts will get you. Get more helpful tips and insights on what it takes to grow your business and more on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Scott and his team jump into the conversation.
  • [5:30] TAS plans moving into 2018.
  • [12:30] Why the TAS team encourages people to start their business on Amazon.
  • [23:30] What is success? What are you benchmarks?
  • [29:00] Plans to help TAS followers get started in 2018.
  • [41:00] Helping others and finding success in the process.
  • [47:00] Scott shares the stories from two TAS followers about getting started.
  • [54:00] Challenge yourself! There are no excuses!
  • [57:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS446.mp3
Category:general -- posted at: 4:30am EST

It’s that time again! After last week off, another session of Ask Scott is back! Scott took last week off from the Ask Scott Sessions to continue his five-part series that spelled out a Private Label Roadmap. If you want to check out the roadmap, check out the “Start” link in the resources section at the end of this post. On this episode of The Amazing Seller, Scott provides his usual thought of the week and then he tackles topics including product reviews, getting started without a mailing list, product variations, and more! You don’t want to miss this informative episode!

Is it too late to start in the 4th Quarter?

As many ecommerce sellers are in the throws of 4th quarter and the holiday shopping season, Scott often gets asked if it’s too late for new sellers to get started. His answer is a resounding NO! On this episode of The Amazing Seller, Scott explains why, even now, is a great time to list your product and get started selling. Don’t buy the lie that there is a perfect time to start. You can get started right now and begin building momentum for your brand. Listen to this episode as Scott breaks down why sellers like you should get started even in the middle of 4th quarter, you don’t want to miss it!

Stop Making Excuses!

Is it easy to launch your own ecommerce business? No, of course, it’s not easy. But it doesn’t have to be as daunting and intimidating as so many make it out to be! On this episode of The Amazing Seller, Scott explains how sellers like you can take steps to getting started with your businesses today. The biggest thing you have to decide is to refuse to accept any excuses. Don’t accept excuses from others and especially don't’ accept excuses from yourself. Now it the time! Jump in and put your first plan into place. If you need a good roadmap, make sure to check out the resources that Scott has put together in the resources section at the end of this post. Don’t make any more excuses! Hear more from Scott on this episode.

Should You Have Friends and Family leave reviews?

As you launch your product and are eager to drive sales and get your brand off the ground, you might be wondering if you should call on friends and family members to review your product. Is that still a good idea? How do you send them the product if you are giving it away to them? On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on this topic. Scott encourages sellers to stay away from using this strategy to get reviews started for their product. Instead, Scott says it's best to focus on getting clicks and sales, then the reviews will follow. To hear him expand on this topic and much more, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Is it too late to start in 4th quarter?
  • [5:30] Stop making excuses!
  • [14:30] Question #1: How can I get my products to friends and family to test?
  • [23:30] Question #2: What do you recommend to launch a new product in a new category without a mailing list?
  • [28:30] Question #3: How do I decide which variations to promote for my product?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS445.mp3
Category:general -- posted at: 4:30am EST

After you’ve gone through all the steps to research, source, and list your product, now it’s time to launch it and start driving sales. What is your launch strategy? How can you put your brand in the best position to succeed once you’ve gone live? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over this final part of a successful launch strategy. The guys touch on how to discount your product accurately, getting your product to rank, how many reviews you need, the difference between feedback and reviews, and so much more! If you are ready to take your brand to the next level, make sure to listen to this informative episode!

Discounting your product

As you launch your product, you want to make sure you do everything you can to put it in a position to succeed. One of the best ways to accomplish this goal is to drive sales to your listing right out of the gate. On this episode of The Amazing Seller, Scott and Chris share how sellers like you can drive sales by offering a limited time discount on your product. The guys have adapted their approach over time but the goal remains the same, discount your product in a way that brings value to your customers and drives sales. You shouldn’t be focused on making a profit at this point, a good rule of thumb is to try to at least break even. To hear the guys explain this process even further, make sure to listen to this episode!

How many reviews do you need to get started?

For a long time, the common wisdom for ecommerce sellers launching their product was to make sure that you have a ton of reviews for your product as soon as possible. Because of this common wisdom, review groups and all other ways of eliciting reviews became prevalent. Is this still the case? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they open up about reviews and why they don’t put a ton of stock into this line of thinking. Rather, the guys suggest that sellers like you focus on driving sales, then organic reviews will follow! There are also steps you can take to encourage your buyers to leave reviews without violating Amazon’s terms of service. Make sure to listen to this episode to hear more about this subject!

Quick Start Strategy

As you product listing gets off the ground, you want to help it along by using either PPC or sponsored ads. What is the best way to use these helpful tools for ecommerce sellers? On this episode of The Amazing Seller, Scott and Chris provide a quick start guide that will give you what you need to jump in with these tools.

  1. Find the top 10-20 keywords.
  2. Create a manual campaign with a daily ad budget of $25 a day or less.
  3. Let your campaign run for 7-14 days. Then download the search term report.
  4. Use the data from the search term report to find what keywords your buyers are using.
  5. Spend more on winners and cut the losers.

To hear the guys break down the quickstart guide in detail, listen to this episode to hear more! You don’t want to miss it!

Focus on where you are!

As an emerging business leader, it can be easy to get overwhelmed quickly. It’s understandable that you want to make sure that all the pieces are in place so all of your hard work pays off. But make sure you pace yourself! The last thing you need to get bogged down by the pressure to hurry up and move on to the next phase before you are ready. On this episode of The Amazing Seller, Chris provides some helpful insight that could make a huge difference to sellers like you. His advice is simple yet important, focus on where you are. Chris and Scott have lots of helpful advice to pass on, listen to this episode to hear more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:00] Scott recaps the 10x10x1 strategy.
  • [8:00] Chris talks about discounting your product to drive sales.
  • [10:00] What does it take to get you listing to rank?
  • [14:30] Do you need to get a lot of reviews for your product to succeed?
  • [24:00] The difference between feedback and reviews.
  • [28:00] How do you get reviews from you customers?
  • [32:00] Using PPC to drive sales.
  • [40:00] Quickstart Strategy for Amazon PPC or Sponsored Ads.
  • [46:30] Make sure to pay attention to the search terms report!
  • [54:00] Closing thoughts from Chris; focus on where you are.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS444.mp3
Category:general -- posted at: 4:30am EST

What are the components of a successful product launch? What does it look like step by step to set up a product listing and position it for the best possible results? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they dive deep into what sellers like you need to focus on so your first product listing goes off without a hitch! The guys cover optimizing your listing, how to use the right keywords in your title, writing an effective product description, why you should create an email list, and much more! You don’t want to miss this critical episode!

Optimize Your Listing!

When you first create your product listing, you want to set it up for success and follow the best advice so it's poised for the best results. But don’t get so focused in on this step that you become paralyzed in the process! Do your best, your product listing doesn’t have to be perfect at this point in the pre-launch process. You can always go back and tweak things here or there to make your listing as competitive as it can be. To find out what it takes to get started on the best foot, listen to this episode of The Amazing Seller as Scott and Chris give you all the info you need to submit your listing and get the ball rolling!

Using the right keywords in your title

Do you know how to use keywords effectively in your product listing title? Where do you even start when it comes to using the right keywords? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they walk through what keywords are and how sellers like you can make the most of your product listing. The guys say that the best place to start with keywords is to take a look at your competitor's listings and which keywords they use. They also suggest thinking through how most buyers will describe the product you are listing, that way, you can predict what keywords they will use when searching for your product. To hear Scott and Chris expand on this topic, make sure to catch this episode!

The best way to use bullet points

When you put together your product listing, make sure you think through how you will use your bullet points. Don’t assume that this part of the process is something that is a throwaway or unimportant, this is an area where you can use the keywords that you wanted to use in the title but ran out of space for their use. On this episode of The Amazing Seller, Scott and Chris go over the best way to use the bullet points section of your product listing. Scott sees the bullet point section as an easy and scannable list of benefits and features of your product. Find out how you can take advantage of the bullet point section and the product description section of your product listing by listening to this episode!

Why you should create an email list

Once you’ve landed on a product and you’ve done the hard work of getting your listing ready, you need to start thinking about your bigger picture strategy. How will you build your brand and set yourself up for success? On this episode of The Amazing Seller, Scott and Chris open up about the significance of building your own email list and how to use it to drive sales. What are you waiting for? The list building strategy is proven and provides a multitude of ways for sellers like you to leverage your list to improve your brand. To hear more about building an email list and how you get started, listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Why is the pre-launch phase so important?
  • [6:00] You’ve got to have an optimized product listing.
  • [10:30] Creating a product listing.
  • [13:00] Understanding and using the right keywords in your listing title.
  • [22:30] The best way to use bullet points.
  • [26:30] Writing an effective product description.
  • [35:00] Creating an email list.
  • [41:00] Pick a strategy.
  • [46:00] Scott recaps this episode and what to expect for the next episode.
  • [47:30] Good is better than perfect.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS443.mp3
Category:general -- posted at: 4:30am EST

Once you’ve validated and tested the products you want to feature as you start your ecommerce business, you have to take the next step, finding suppliers. Where do you even start to locate and develop a relationship with suppliers? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over what you need to know as you move into the next phase of your business. Don’t go into this next step blindly! Take full advantage of the wisdom and insights that Scott and Chris have from years of experience in the ecommerce industry. You don’t want to miss this valuable episode!

Where to start connecting with Suppliers

How can sellers like you connect with trustworthy suppliers for your first ecommerce product? Should you connect with multiple suppliers or go with the first one you find? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they share what you need to do to start connecting with overseas suppliers. The guys go over resources like Alibaba and Aliexpress and how you can leverage those platforms to build a list of suppliers to connect with. Make sure to listen to this episode to get all the tips and tools you need to make sure your first interaction with a supplier is a positive one! Don’t miss this episode!

Filtering through Potential Suppliers

If you connect with a good list of potential suppliers for your first product, how do you filter through them and decide which one is the best fit for you? Is it all chance and a roll of the dice or is there a way to filter through your options efficiently? On this episode of The Amazing Seller, Scott, and Chris provide some helpful advice and a great tool you can use to help you through this difficult process. The guys suggest that you start by sending an email template they’ve developed with key questions for suppliers to answer so you can find the one supplier that will produce the best product for you. Don’t miss this episode as the guys break down the email template you can use!

Make sure to order samples!

As you prepare to launch your first product and you connect with the right suppliers, don’t forget to ask your supplier for samples! The last thing you want to do is to order a lot of products based on only a picture. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they describe how you can request and pay for samples from your chosen supplier. The guys suggest that you order at least two samples, pay for them, and have them sent to you by air. To get all the information you need regarding samples and other variables surrounding suppliers, make sure to listen to this episode!

Do you have to go to China?

Many new ecommerce sellers find themselves wondering if they can get their business off the ground without going to China. Is a trip to China necessary or is there a better option? On this episode of The Amazing Seller, Scott and Chris explain how sellers like you can build relationships with inspectors and other third-party agents in China so you don’t have to travel overseas. Hear how Scott and his brand were able to make a great connection with an individual that ended up saving them a lot of money in the long run. You don’t want to miss this fascinating episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Where do you start to source your product?
  • [9:00] The difference between Aliexpress and Alibaba.
  • [15:30] How to filter through potential suppliers.
  • [24:30] Chris goes over an email template to send potential suppliers.
  • [29:00] Why it’s important to order samples.
  • [33:00] Scott recaps the sourcing process.
  • [35:00] How many samples should you order and how do you pay for them?
  • [38:30] How do you get changes or modifications of the product from the supplier?
  • [40:30] Where to find suppliers in specific countries.
  • [42:30] Do you need to have a separate email address?
  • [44:00] Do you have to go to China to make this work?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS442.mp3
Category:general -- posted at: 4:30am EST

How do you know what products to start selling as you get started with your ecommerce business? What criteria should you use to help you sort through the many product options in the marketplace? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they open up and share how sellers like you can learn their process and avoid much of the trial and error that other sellers face. Don’t think of it as a shortcut or a guarantee of success, think of this process as the collected experience and advice of ecommerce sellers who have been in your shoes and genuinely want to help others get their business started in the best way possible. You don’t want to miss this informative episode!

Product Discovery

The best way to get started on your journey of finding a product that will successfully sell in the marketplace is NOT to run to the latest tool! Instead, Scott and Chris encourage sellers like you to take the time to write out a “Touch List.” You may be tempted to skip this part of the process, don’t! On this episode of The Amazing Seller, the guys break down why it's vital to take the time and write out a touch list. They also explain how you can use Ebay and Amazon to get a sense of which products are trending. If you’d like to get further details on how to use the touch list, Amazon, Ebay, and other helpful tools, make sure to listen to this episode!

Product Criteria

Once you’ve come up with a list of products you want to look into, you’ve got to dive even deeper to make sure it will perform well on the market. What’s the next step? How do you make sure a product will perform in the way you need it to? On this episode of The Amazing Seller, Scott and Chris walk through what it takes to run a product idea through well thought out criteria. Here is a brief glimpse of Scott’s product criteria.

  • A product that serves a market.
  • A product that retails for $19 - $45 or more.
  • A product that is lightweight and less than 2lbs.
  • A product that has less than 200-300 reviews.
  • A product that sells at least 10 units a day.

If you are ready to really dive deep and run your product ideas through Scott’s criteria, make sure to listen to this episode as Scott expands on this list and so much more!

How to validate a potential product.

Before you pull the trigger and run with a product, it’s important to make sure you’ve validated it to the best of your abilities. Don’t give into the impulse to just wing it! On this episode of The Amazing Seller, Scott explains what sellers like you need to look for as you prepare to move forward with a potential product. The depth of a product is a really important factor to explore. Scott describes product depth as searching for your product on Amazon and coming up with results showing at least eight different sellers moving ten units a day or more. Don’t miss additional information on product validation, listen to this episode with Scott and Chris to hear more!

The 999 Trick

Don’t you want to get an idea of how a product is performing in the ecommerce marketplace before diving in head first? Wouldn’t it be great to find out how many products on average sellers in your product category are selling? On this episode of The Amazing Seller, Scott and Chris reveal the “999 trick.” What is the 999 trick? The 999 trick is where you go to a competitor's Amazon listing and you place 999 units of their product in your cart. When you take this step, you will likely get a message telling you that 999 units are not available but it will reveal how many units are available at that time. You should then repeat this exercise over the course of seven days, compile the data, and then create the average of how many units are being sold over the course of a week for that seller. To hear Scott expand on this exercise and why it’s important to the product validation process, listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Why you should find products that serve a market.
  • [7:00] Scott gives a brief overview of the three step formula.
  • [9:00] Step #1: Product Discovery.
  • [17:00] Scott and Chris tell a story of product discovery.
  • [27:00] Why using Ebay and Amazon is helpful in validating products.
  • [35:00] Step #2: Product Criteria. What makes a good product?
  • [42:30] Scott breaks down the 10 x 10 x 1 strategy.
  • [45:00] Digg in one level deeper to find products!
  • [49:30] What is the 999 trick?
  • [55:30] Step #3: Product Validation.
  • [1:05:00] Chris provides some closing thoughts.
  • [1:10:00] Scott recaps all three steps.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS441.mp3
Category:general -- posted at: 4:30am EST

What does it take to get a Private Label business up and running on Amazon? How do you know the best practices that will lead to success and where to even start? On this episode of The Amazing Seller, you’ll hear from Scott as he starts the first of a five-part series on how TAS followers like you can get your start as a Private Label Seller. You don’t want to miss a minute of this episode where Scott and Chris talk about how to start a “Touch list,” how to pick a product category that you’ll succeed in, why starting on Amazon is the best option, and so much more! Make sure to have pen and paper ready!

How to use a “Touch List”

With so many options out there in the marketplace, where do you even start to pick a product you should start selling in your Private Label business? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how starting a “Touch list” can help you come up with a starting point toward finding your first product. The guys describe the touch list as creating a list of items around you right now that you are touching and then branch out to the items around you within reach. This simple exercise will help you pay attention to an easy beginning point of everyday products that you could start selling in your ecommerce business. To hear the guys expand on this touch list and much more, make sure to listen to this helpful episode!

Why Amazon is your best bet

As prospective ecommerce sellers get ready to start their own small business, they often wonder if Amazon is the best channel to pour their time and energy into or if they should start selling on their own website first. On this episode of The Amazing Seller, Scott and Chris explain why they remain convinced that starting on Amazon is the best way to get things off the ground. According to Chris, Amazon is the best option because it is so much easier than creating and drawing traffic to your own website. You can also gage the marketplace on Amazon more effectively to validate which products you should start selling. Make sure to listen to this episode as Scott and Chris expand on the reasons why you should get started selling on Amazon!

Just Get Started!

What is holding you back from getting started on your journey toward owning a Private Label ecommerce business? Are you worried about getting all the details just right and removing all room for failure? If that’s the case, you’ll never start! Don’t let the prospect of failure keep you from ever getting started! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they do their best to motivate and encourage sellers like you who are just getting started. It’s not an easy path to take but both Scott and Chris will tell you, it’s totally worth it. To hear more from the guys about what it takes to get started, make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Scott talks about the success of his new brand.
  • [4:30] The first step to get started, create a touch list.
  • [9:00] Chris talks about a story of finding an untapped product category.
  • [13:30] Why should you start your ecommerce business utilizing Amazon?
  • [23:30] Just get started!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS440.mp3
Category:general -- posted at: 4:30am EST

Are you ready for the inspiration and motivation you need to get your ecommerce business firing on all cylinders? Prepare for another awesome session of Ask Scott where your biggest questions about products, keywords, suppliers, and so much more get addressed right here every Friday! On this episode of The Amazing Seller, you’ll hear from Scott as he goes over some exciting new episodes coming up for the TAS crowd and how you can win a free scholarship to the Private Label Classroom. If you are ready to learn and improve your business practices, make sure to listen to this episode!

Monday’s Suck!

If you’ve been in the workforce for very long, you know the one almost seemingly universal truth that Monday’s suck! But do they have to suck? Is it just a fact of life that you have to accept as a working adult? On this episode of The Amazing Seller, Scott dives into one of his weekly thoughts to help business leaders like you stay focused and motivated throughout the week. According to Scott, the one person who has control over that dreaded “Monday feeling” is the person you see in the mirror every morning, YOU! Don’t hold yourself back, take charge of your attitude and your future. To hear Scott expand on this topic and much more, make sure to catch this episode!

Brand Registry

Ever since Amazon revamped their brand registry process there have been a lot of questions from business leaders like you. How do you know what to expect with the new process in place? On this episode of The Amazing Seller, Scott explains how the process works and what sellers like you should be prepared to experience. The new process involves getting a trademark registered which can add a whole new layer that many sellers aren’t prepared for. Scott encourages sellers out there who are holding off from starting their business until they are brand registered to just get started and worry about brand registry later in the process. Find out why this is the best approach when you listen to this episode!

Starting with a Product that has Variations

If you are just getting started as an ecommerce seller, you may be wondering what is the best way to get started with your first product. Should you start simple or should you jump in with a product that has multiple variations? On this episode of The Amazing Seller, you’ll hear from Scott as he shares what new sellers should do to make sure they are best positioned for success right out of the gate. Scott’s advice is to go with whatever seems to be selling the most in the category you want to start selling in. If it's a product with no variations, start there, if it has multiple variations, that’s where you want to start. Go where the sales are. To hear Scott expand on this topic and other helpful insights, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [8:30] Scott’s weekly thought; Monday’s suck!
  • [15:00] Question #1: A question about seed keywords.
  • [28:00] Question #2: How do I deal with the delay of brand registry?
  • [33:00] Question #3: Is it a good idea to start off with my first product with variations?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS439.mp3
Category:general -- posted at: 4:30am EST

Don’t you hate it when you know someone is just trying to make a buck off of you? Of course, you do! Then why do so many business leaders out there in the marketplace today continue to use sleazy tactics? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they share helpful tips that will empower you to sell your brand to eager customers without coming off as being sleazy. Do business the right way with honesty and integrity! To hear how you can get your business started on the right foot, make sure to catch this informative episode!

Connecting with people

One of the most difficult aspects of building a business online is losing sight of the human element. Whether it’s dealing with contractors, suppliers, or your clients, it’s vital to remember to treat the individual like a person who is worth your kindness and respect. On this episode of The Amazing Seller, Scott and Chris open up about the importance of connecting with people in a way that communicates you care. If you really want to stand out from the competition, taking your time to be considerate, kind, patient, and helpful goes a long way in the ecommerce business community. To hear more about this subject, make sure to listen to this episode!

Jab, Jab, Jab, Right Hook

If you want to create raving fans of your brand, you’ve got to provide them with value! It’s not just about the value you create in providing a good quality product, you’ve also got to provide them with good resources and information so they learn to trust you as an authority. On this episode of The Amazing Seller, Scott and Chris explain how sellers like you can build off of valuable content and earn credibility with your fans. Don’t overthink the process! Find out how you can make an impact move toward solid business growth by listening to this episode!

Tell Stories!

An easy way to tell that someone just wants to sell something to you is if they have a lack of personality to their approach. You’ve been there, haven’t you? When a salesperson shares all the stats and figures but they never tell a story or try to connect with you on a personal level. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain the value of telling stories and letting your personality shine through. You don’t have to be perfect, in fact, people will connect better if you embrace your quirkiness. Don’t be afraid to let your guard down and show who you are to your audience. To hear more about how to tell stories and make a personal connection with your customers, make sure to listen to this episode!

How to craft a compelling “Hook”

What does it take to really bring in your audience and make them interested in the content you provide via your email list? Do you have to go the super sleazy route in order to succeed? On this episode of The Amazing Seller, Scott and Chris breakdown how sellers like you can craft a compelling “Hook” to draw your customers to your content. When you are connecting with your customers via email, you’ve got to make your message stand out. One of the best ways to do that is to ask a question or make a bold statement. You can also provide interesting content like DIY (Do it yourself) projects. To hear more helpful tips from the guys on how to make your content stand out, listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Scott and Chris go over the numbers they’ve acquired from building a list.
  • [4:30] Remember, you are connecting with people.
  • [9:00] The struggle with delivering non monetary value.
  • [14:00] Why stories are so effective and how to connect with your emails.
  • [19:30] Send out weekly content to your email list.
  • [23:30] Crafting a “Hook” to draw your audience in.
  • [30:00] Sell the open and the click.
  • [36:30] Applying email writing lessons to social media posts.
  • [41:30] Common mistakes sellers make when sending emails.
  • [47:00] Scott recaps six steps to grow your brand via email lists.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS438.mp3
Category:general -- posted at: 4:30am EST

Have you been waiting eagerly to hear what Scott’s big announcement will be? The wait is over! On this episode of The Amazing Seller, you’ll hear Scott’s big announcement about how TAS followers like you can enter to win a scholarship to the TAS private label classroom. On top of this exciting announcement and the details of how to enter, Scott also goes over an email from a TAS follower that brings up the topic of how to get more reviews. Make sure to catch this episode to get Scott’s five steps that’ll lead to increased product reviews, don’t miss it!

Find a Product with Low Reviews

If you want to set yourself up for success as an e-commerce seller on Amazon, what will it take? Do you need to have an amazing product? Do you have to have the perfect business plan? On this episode of The Amazing Seller, Scott explains what you need to get started on the right foot and move your business toward success early. One of the very first ways sellers like you can start off poised for success is to identify a product that has at least ten units being sold each day and has a low amount of reviews. This formula, according to Scott is perfect for sellers just getting started or moving toward their next product. To hear more about this topic, make sure to catch this episode!

Don’t Neglect a Solid follow up process!

Do you have a follow-up strategy in place for connecting with your Amazon buyers? When was the last time that you evaluated your process for follow up? On this episode of The Amazing Seller, Scott shares some helpful steps and tools that sellers like you can use to make sure you aren’t missing any opportunities to connect with your buyers. The last thing you want is to leave an easy process like follow up neglected, even if your efforts bring in a handful of followers, wouldn’t it be worth it? To hear more about this subject and more, listen to this episode!

Build a Good List

If you’ve been around the TAS community for very long, you know how much Scott likes to encourage followers like you to make sure to build a good email list and a good social media following. How is your list building going? What steps have you taken to build and grow your list lately? On this episode of The Amazing Seller, Scott once again explains why you need a good email list and social media following to succeed as an ecommerce seller. Don’t delay, find out why this step is so important! Listen to this episode to hear more.

Don’t forget to engage with your followers!

Don’t you hate it when you find that someone has invited you to an event and it feels like a total waste of your time? Don’t make that same mistake by delivering low-quality content and follow up with your email list and social media subscribers! On this episode of The Amazing Seller, Scott shares why and how you can deliver worthwhile content and offers to your followers that will make they glad they choose to follow you and your brand. Get more helpful tips and insights like this one from Scott on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Scott’s BIG ANNOUNCEMENT.
  • [5:00] An email from a TAS follower regarding reviews.
  • [9:00] Scott’s five steps regarding reviews.
  • [12:00] Make sure to build a good list!
  • [18:30] Engage with your followers.
  • [20:00] Scott recaps his five steps.
  • [24:30] Scott gives an update about the status of his brand with Chris.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS437.mp3
Category:general -- posted at: 4:30am EST

Are you ready for another week to tackle your goals and move one step closer to successful ecommerce business you’ve always dreamed of? You’ve come to the right place to get fired up and ready to go! On this episode of The Amazing Seller, you’ll hear from Scott as he shares some helpful takeaways from a recent TAS meetup, why your excuses are no good, and of course, he answers questions from TAS followers like you! Don’t miss this helpful episode, it could be just what you need to fan those embers into a full-fledged fire!

Meetups are HUGE!

Did you know that being part of a group or community can help you stay on track? This is why people join groups like Weight Watchers, being part of a larger community with a similar goal keeps you motivated. On this episode of The Amazing Seller, you’ll hear from Scott as he shares the power and impact that local TAS meetups have had on leaders like you! What is your plan to stay on track? Do you have a local group of fellow business leaders you could connect with so you can stay focused? Hear more from Scott on this topic and much more by listening to this episode!

Partnering With Local Businesses

Are you looking for a low-risk way to start your journey as an ecommerce seller? Have you considered connecting with local businesses to see if you could list their products online and form some sort of partnership? On this episode of The Amazing Seller, Scott shares how he heard from TAS follower like you at a recent meetup about how they’ve connected with local businesses to start their foray into ecommerce selling. If you’ve been looking for a way to get started but you are unsure of the overseas dealings and product testing, you might want to consider this option. Make sure to listen to this episode as Scott share more helpful insights like this one!

Don’t Buy Your Own Excuses!

What is holding you back from getting started on your own ecommerce business today? Is it a lack of money, time, additional resources, or all of the above? Don’t let those excuses hold you back! On this episode of The Amazing Seller, you’ll hear from Scott as he shares why all the excuses you could muster to delay starting your journey toward running your own ecommerce business today are useless. Is it difficult? Yes! But if you really want it, and you are willing to struggle toward a worthy goal, you can do it! Hear more from Scott as he tries to motivate and inspire business leaders like you to get started on this episode.

Take Advantage of Resources Around You!

Do you or someone you know have the skills to create marketable items from home? Have you considered leveraging those products and testing them in the ecommerce marketplace? What are you waiting for? On this episode of The Amazing Seller, Scott encourages TAS followers like you to take advantage of resources around you to get started or branch out on your next product. This one piece of advice could be a huge gamechanger for sellers like you! Make sure to listen to this episode as Scott expands on this subject and so much more, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Scott’s takeaways from a recent TAS meetup.
  • [11:00] Question #1: Is my cost per email for running giveaways is too high?
  • [20:00] Question #2: I have a custom textile product a friend makes, is it a good product to start with?
  • [24:30] Question #3: Is brand registry worth the effort?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS436.mp3
Category:general -- posted at: 4:30am EST

How do you know that the supplier you’ve picked is trustworthy? Are you nervous about doing with overseas suppliers? You aren’t alone! On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down steps you can take to make sure you are on the right track and not placing your business and money at risk. Scott also shares a helpful story from his own experience that will help you understand the lessons and steps he goes over. Make sure you have pen and paper ready, you don’t want to miss this vital and relevant episode!

Take the Time to Build Relationships

As a species, we are relational beings. But did you know that building and cultivating relationships can help you in business in addition to your personal life? On this episode of The Amazing Seller, Scott explains the impact you can have by taking the time to build and develop meaningful relationships. The goal isn’t to have just a one-sided relationship, a healthy and mutually beneficial relationship provides a net positive to both parties. What steps can you take today to start building thriving and strategic business relationships? Make sure to listen to this episode to find out!

Don’t Skimp on Having Your Suppliers Inspected!

One way to ease your concern when conducting business from overseas is to hire an independent inspector to visit your supplier in person and go through their facility and production process. But where do you start? How do you connect and build a relationship with an independent inspection agent? On this episode of The Amazing Seller, Scott explains how he went through the process himself and how sellers like you can do the same! Don’t be too intimidated by this whole process, take your time, do your research and trust people like Scott who have been there and what to help business owners like you make the right decisions. Make sure to check out the resources links at the end of this post!

Your Relationship with Your Overseas Contact could be a Gamechanger!

You might think that all this talk about building a relationship with an overseas contact is too good to be true. It’s not, it can also save you a large amount of money in the long run. On this episode of The Amazing Seller, you’ll hear from Scott as he walks through how his contact in China took the initiative and saved his over $5,000 in potentially unusable products. From there, Scott and his business partner were able to further connect with and make an offer to this contact to work directly for them as an independent contractor and inspector. Imagine what a connection like that could do for your brand! To hear more about Scott’s story, make sure to listen to this informative episode!

Four Steps You Can’t SKIP

Wouldn’t it be helpful to have a set of guidelines or steps that could clearly mark out how sellers that are new to dealing with overseas suppliers should proceed? Good news, there is! On this episode of The Amazing Seller, Scott shares four steps that can help sellers like you as you proceed with building relationships and establishing business connections overseas.

  1. Always get inspections by an agent or a third party that you can trust.
  2. If you can help it, don’t ship to Amazon directly for your first product.
  3. Request a small order to test the quality of the product yourself.
  4. Get pictures along the way.

If you’d like to hear more about these helpful steps that Scott has provided, make sure to listen to this episode as he expands on these steps and more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Connections and relationships are HUGE!
  • [6:00] Scott tells his story of building a relationship that saved him money.
  • [12:30] You really need to have your suppliers inspected.
  • [17:30] Why you need to build relationships with your overseas contacts.
  • [33:00] 4 Steps you need to follow.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS435.mp3
Category:general -- posted at: 4:30am EST

What do you do when you are trying to build an email list with a giveaway but you don’t get the numbers you’d expect? Should you just accept that situation or can you make changes to your approach to improve the numbers? On this episode of The Amazing Seller, you’ll hear from Chris and Scott as they go over an email from a TAS follower like you and explain what they would do to improve signups for their giveaway. The guys also cover the difference between running ads on Facebook and Instagram, how to adjust ads to connect with the target audience, why it’s important to be specific, and much more! You don’t want to miss this helpful episode!

Facebook Ads vs. Instagram Ads

When you are getting started with building an email list and you are considering running ads on Facebook, Instagram, and other social media sites, how do you decide which one will provide the best results? Do you have to suffer through trial and error or can you learn from others who have already been down this road? On this episode of The Amazing Seller, you’ll hear from Chris and Scott as they explain their experiences running ads on both Facebook and Instagram. While the guys don’t steer people away from running an ad on Instagram, they’ve found that running an ad on Facebook yields more consistent results. To hear more about running ads on social media sites and more, make sure to listen to this episode!

Why You Should be Specific

What is your strategy when crafting a compelling giveaway? Do you advertise an expensive and popular item that is trending in the marketplace at the time? Or do you offer an item that will appeal to your specific target audience? On this episode of The Amazing Seller, you’ll hear from Chris and Scott as they break down why sellers like you need to be specific in your giveaways and avoid the generic offers. While you might get a lot of interest if you give away an Xbox or an Amazon Fire Stick, it won’t get you very far if those items don’t connect to your specific category and the type of buyers you are trying to attract to your list. Consider using an item that is popular among your niche audience so you get people who will be genuinely interested in what your brand has to offer. Get more helpful tips like this one in this episode!

The Cause of Low Opt-In Numbers

Do you know the common reasons why an offer that you run might not perform very well? What steps can you take to identify and correct those issues that come up when running a giveaway? On this episode of The Amazing Seller, Chris and Scott go over a helpful rundown of what may cause your giveaway to bring in poor results. One area that the guys touch on is making sure your offer is attractive enough to your target audience. If you don’t put a decent monetary value on the item that you are giving away, why would people pause and consider following through on your giveaway? They wouldn’t! To hear additional reasons that lead to poor giveaway results and what you can do to avoid them, listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Chris reads an email from a TAS follower.
  • [6:00] The difference between running ads on Facebook vs. Instagram.
  • [11:00] Chris and Scott talk about how they would tweak the ad.
  • [17:30] Be specific and avoid the generic.
  • [21:00] Why you might be having a low opt-in rate when running offers.
  • [23:00] Chris runs through a helpful checklist.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS434.mp3
Category:general -- posted at: 11:38pm EST

Are you fired up and ready to go? What is that one thing that drives you and keeps you striving for success? Is it a goal that you keep working toward? Have you taken the time to vocalize it and write it down? Maybe put it next to your computer or on the refrigerator? It’s for another Ask Scott Session where you can get your weekly dose of energy, excitement and drive to help you to keep moving forward. On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thought of the week and covers questions from TAS followers like you! Don’t miss a moment of this energizing episode!

Keeping a Positive Mindset

Did you know that your mindset can have a huge impact on the success of your business? Think about it, if you are hopeful and positive about the steps you are taking in building your ecommerce business, it will act as fuel to the fire that drives you. On this episode of The Amazing Seller, Scott opens up about the power of a maintaining a positive mindset and the benefits it can have in life and business. If you are looking for that missing piece that can help you stay focused and passionate about the work you are putting in, make sure to check out this episode and helpful insights that Scott has to share!

Acquiring More Product Reviews

What can you do to get more product reviews for your Amazon product? What steps have you already taken to try and increase the number of reviews? On this episode of The Amazing Seller, Scott explains how sellers like you can start taking steps that will increase the chances of getting more reviews on your product listing. Scott encourages sellers to focus on bringing a high-quality product to market and to make sure that the product you are listing isn’t dependent on high reviews to drive sales. If you’d like to hear Scott expand on this topic and more, make sure to listen to this episode!

Payment Methods for Suppliers

Let’s face it, getting started with your ecommerce business can be intimidating and even scary. Especially when you are faced with the decision to send money overseas to your supplier. What is the best course of action for taking this first, big step? On this episode of The Amazing Seller, Scott shares his thoughts on how to take this step wisely. Don’t get fooled! When preparing to pay your supplier, Scott encourages sellers like you to make sure you do your homework on the supplier you are considering to use. Scott also suggests using platforms like PayPal and escrow services to help safeguard your money as you wait to receive the product you ordered. Get more helpful insights into this subject by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Thought of the week.
  • [14:00] Question #1: Why is my product ad showing up on other web pages?
  • [21:00] Question #2: How can I get more reviews for my product?
  • [28:00] Question #3: What is the best payment method to use with suppliers?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS433.mp3
Category:general -- posted at: 4:30am EST

Are you ready to get started down the path to launch your very first product? Are you considering taking the steps to launch your next product? Either way, this is an episode you don’t want to miss! On this episode of The Amazing Seller, Scott and Chris break down the components for a holistic and healthy pre-launch strategy. They cover the use of keywords, email launch lists, if it’s a good idea to use a review group, product listing optimization, and much more! You don’t want to miss this informative and helpful episode!

Utilizing Keywords

Do you have a good handle on how to utilize keywords in your product listing? When was the last time you evaluated your approach? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they break down all the info you need regarding keywords and how to use them effectively. According to Scott, the best place to put your researched keywords is in your title, that is where Amazon is placing a lot of their attention and focus. He goes on to explain that after you’ve optimized your keywords in the title, the next place to include those keywords is in the bullet points and in the listing’s back end. To hear Scott and Chris expand on this topic and more, make sure to listen to this episode!

Why You Need an Email Launch List

Is taking the time to build an email launch list really worth the investment? Are there other ways to accomplish what an email list can do for ecommerce sellers? On this episode of The Amazing Seller, Scott and Chris go over why they remain convinced that building an email launch list should be at the top of your priority list. The guys explain that building an email list will help you not only drive sales for the product you are launching, it will help you expand your brand presence and position you for future product launches. If you feel intimidated by the whole email list topic, make sure to check out the workshop that Scott and Chris put together located in the resources section at the end of this post.

Should You Use a Review Group?

Is it a good idea, give the recent Amazon changes regarding reviews to utilize a review group? Are there other, more effective methods out there to elicit reviews? On this episode of The Amazing Seller, Scott and Chris share their thoughts on review groups and if they are still worth your time. While the guys don’t completely disavow the use of review groups, they do encourage sellers like you to allocate your resources toward building your own email list which will encourage buyers to leave reviews. They also touch on the option of connecting with social media influencers to leverage their followers to drive sales to your listing which will, in turn, increase your chance for building up reviews. To hear more on this topic from Scott and Chris, make sure to listen to this episode!

Don’t Forget to Optimize Your Listing!

Do you have a good system in place to optimize and review your product listing? When was the last time you evaluated your checklist? On this episode of The Amazing Seller, Scott and Chris cover essential steps they cover when running through a new product listing for their brand. If you’ve covered your keyword use, you have a good PPC strategy, and you’ve built a solid email list, the next step may be to take a look at the photos you are using for your product listing. This sounds like a basic and simple step but you’d be surprised at how many sellers miss this crucial aspect. Don’t skimp on product photos! Spend the money to get high-quality photos of your product, you won’t regret it. Learn more about this subject by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Chris goes over an email from a TAS follower.
  • [6:30] How do you use your keywords in your product listing?
  • [9:30] Where to start with identifying your keywords.
  • [13:30] Getting started with an email launch list.
  • [16:30] Using review groups, a good idea?
  • [18:30] Why you should build your own email list.
  • [25:30] What should you do if your numbers change during the pre-launch phase?
  • [28:00] A two-pronged approach to launching your product; PPC and Email List.
  • [33:00] Make sure you have high-quality pictures for your product listing!
  • [36:30] Scott recaps a good pre-launch strategy.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS432.mp3
Category:general -- posted at: 4:30am EST

What does it take to secure and build off of a loyal customer base? How can sellers like you gain traction and develop a solid positive reputation? On this episode of The Amazing Seller, you’ll hear from Scott as he shares several stories that will help you gain a good perspective on what it looks like to deliver top level customer service. Scott also explains what some of the companies that he interacted with did wrong and how you can avoid their mistakes as you connect with customers. If you are ready to take your ecommerce business to the next level, make sure to catch this informative episode!

Attitude Matters!

Do you love your job? Seriously? Do you enjoy starting your own ecommerce business? What part of the endeavor lights you up and excites you? Can you tap into that excitement in a way where it translates to your interactions with customers? On this episode of The Amazing Seller, Scott explains why attitude is a crucial factor that can have huge implications for your business. If you don’t love to interact with and settle customer service inquiries, it might be best to contact that aspect out to someone who can do it well. If you hate interacting with customers or you find it bothersome, it will show up in how you serve them! Learn more helpful insights from Scott on this episode!

Communication is Key

Don’t you hate it when you expect to hear from someone and all you get is silence? That’s the worst! You feel like you’ve been taken for granted or just simply ignored. That’s the last thing you want your customers to feel, as a business owner. On this episode of The Amazing Seller, you’ll hear from Scott as he describes why communication is vital to the healthy growth of your brand. When a customer has a problem or if their purchase will be delayed, make sure you communicate with them right away! If you communicate and go the extra mile for your clients, your reputation will be better for it in the long run. Hear more about this topic from Scott on this episode!

Impress the Customers You Already Have

Think back to the last time you were impressed as a customer, either by the product or by the service that was provided. How did that experience make you feel a consumer? What can you do as a seller to illicit that response from your customers? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down why customer service is an important component to a thriving and growing brand. You don’t want to neglect or take this aspect of business ownership for granted! Learn from Scott’s stories and find out what to do and what not to do when it comes to taking care of your customers!

Guard Your Reputation

In the marketplace today, few things are a valuable as your reputation. If you make a wrong move, your brand might be blasted on Twitter and it might end up going viral! That’s the last thing that you want to have happen. So how do you ensure your reputation stays solid? Put the customer experience at the center of your business model. Have a clear idea of what the customer will experience from beginning to end as they engage with your brand. For more practical action steps regarding this topic, make sure to catch this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Scott’s pool story.
  • [9:30] Attitude matters!
  • [11:30] Don’t forget to communicate with your customers.
  • [23:00] Take care of the customers you have.
  • [25:30] Scott’s story about getting medical care for his dog.
  • [36:00] Showing that you care for your customers can make a huge impact.
  • [39:00] Having the wrong people in key positions can damage your reputation.
  • [40:30] Guard your reputation on Social Media.
  • [42:00] Scott’s story visiting a local bar.
  • [44:00] Scott recaps a couple takeaways.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS431.mp3
Category:general -- posted at: 4:30am EST

Sometimes you really need that extra push to get you toward the finish line. Think of these weekly Ask Scott Sessions as your push or jolt of motivation to keep you moving and pressing forward! On this episode of The Amazing Seller, you’ll hear from Scott as he delivers a helpful rant on the way you should treat people as a business leader. He also goes on to answer questions from TAS followers like you tackling subjects like selling two products in the same category, relying on Instagram traffic, what ecommerce angle to focus on, and more! You don’t want to miss this fascinating episode!

Don’t Be a Fake Friend!

Don’t you hate it when someone is trying to sell you something aggressively? You’ve been there, haven’t you? Think of what it can be like when you are interacting with the stereotypical used car salesman. You walk away feeling used, it’s generally not a positive or pleasant experience. On this episode of The Amazing Seller, Scott launches into a helpful rant encouraging sellers like you to really consider how you treat other people. People are not simply a means to an end, people matter and the way we treat them matters. Make sure to listen to this episode as Scott expands on this topic and more!

Two Products in the Same Category

As an ecommerce seller, you want to have a couple irons in the fire. Following Scott’s advice, you should focus on starting off with that first product performing strongly before you have too many products vying for your attention. But, what about two products in the same category, is that a good idea? On this episode of The Amazing Seller, Scott shares his perspective on this important topic. At the end of the day, Scott says that listing two products in the same category isn’t a problem as it all comes down to the level of competition in that particular category. To hear more about this subject, make sure to listen to this episode!

Focusing On Instagram Traffic

What should you do if you discover that your target audience digitally “hangs out” on Instagram? Go there, of course! Don’t expect your audience to follow you, you have to go to them and market your product to them in the spaces where they spend their time. On this episode of The Amazing Seller, you’ll hear from Scott as he explains why it’s important to focus on this digital spaces in addition to building your email lists. While some sellers may be tempted to just focus on a Facebook group or an Instagram channel, Scott advises sellers to still connect via an email list primarily. The last thing you’d want to see is your investment in a social media venue gets hacked or shut down, you don’t have to worry about that happening with an email list. If you’d like to hear Scott continue to expand on this issue, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Another helpful “Rant” from Scott.
  • [14:50] Question #1: Is it possible to list two products in the same category?
  • [18:30] Question #2: A question about getting started in ecommerce.
  • [25:50] Question #3: Would it be a good idea to drive traffic to my Instagram account?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS430.mp3
Category:general -- posted at: 4:30am EST

Do you ever find yourself looking over product research data, convinced that what you are seeing it too good to be true? Have you returned to that same product data a day or two later to find that it has changed significantly? You aren’t alone! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they breakdown data provided by a TAS follower like you! The guys go over the data, explain what they see, discuss reasons why the data may have changed, why the product is still a good investment, and so much more! You don’t want to miss out on this informative and helpful episode!

Why You Might See Conflicting Product Sales Numbers

When you are conducting your product research and looking at the sale numbers, you might see different results between searches. What is the cause of these different results? On this episode of The Amazing Seller, Scott and Chris go for a deep dive and examine all of the angles. The ensuing results may be caused by one seller opting for a more aggressive PPC campaign. Other variables include updates in the algorithm by the search engine. If you’d like to hear further explanations for these differences, make sure to listen to this episode as the guys expand on these ideas and more!

Don’t Forget to Double Check Your Numbers

If you come across product sales data that seems like an untapped gold mine, use caution and a healthy dose of skepticism! Ask yourself a few questions and consider doing the search again to make sure you are seeing the data correctly. On this episode of The Amazing Seller, Scott and Chris go over data supplied by a TAS follower like you. The guys go on to explain why it's important to not get your hopes up over a few pieces of data. Take the time to listen to the totality of this episode as both Scott and Chris take their time and walk through how to interpret search results. You don’t want to miss it!

Use the Same Keyword Search Phrase Every Time

As you build up your brand and expand in the ecommerce business realm, you no doubt, have come across helpful tips that have saved you valuable time and resources. Don’t brush past topics and steps you think you’ve covered before, take the time to slow down and pay attention to new tips that could make all the difference. On this episode of The Amazing Seller, Scott and Chris carefully go over product research data and give helpful tips that have the potential to save you time and money. The guys explain why using accurate search terms when conducting product research is vital to predictable results. Don’t miss this episode as they expand on these insights and much more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Scott and Chris dive into product data.
  • [8:30] Why is there a discrepancy with the sales numbers?
  • [11:00] If the data is too good to be true, make sure to double check.
  • [16:00] Make sure you use the same phrase every time you search for data!
  • [19:00] Scott gives a recap of what they’ve covered.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS429.mp3
Category:general -- posted at: 12:40am EST

Are you racking your brain trying to figure out how you are going to expand your brand and build an email list? What steps have you tried already? Do you feel too intimidated to start using tools like Facebook Live? On this episode of The Amazing Seller, you’ll hear from Scott as he reveals five steps for sellers like you to utilize Facebook Live and video as part of your brand development strategy. Don’t get left behind! Learn all the tips and tools you need to get started and begin producing content for your brand via video today! You don’t want miss this essential episode!

Where to get Ideas for Content

One of the hardest parts about getting started with producing videos for your brand is coming up with popular and engaging content? Where would you start? On this episode of The Amazing Seller, Scott shares some helpful tips on where sellers like you can get good ideas for your video content. The first place that Scott suggests going for content ideas is the competition. Go to leading sellers or brands that you are trying to compete with and see what videos and blog article they are posting. Don’t expect to get all your ideas from your competition but this is a great place to get started. Make sure to listen to this episode to get additional tips from Scott!

Start With a Fan Page

Before you even get started with your videos, you have to have a vehicle for posting and sharing the great content that you will create. The first step is to create and build up a Facebook fan page for your brand. If you don’t know what that fan page should look like, check out the TAS fan page or brand specific fan pages to get further ideas on how to get started. On this episode of The Amazing Seller, Scott goes through why it’s important to build a solid fan page on Facebook and how that uniquely positions your brand for further expansion. If you are truly ready to take your brand to the next level, you’ve got to listen to this episode!

Develop an Outline

Have you ever come across a presentation or a video that, by the time you finish watching it, you feel like your time was wasted? Sure! Everyone has had that experience at some point. How do you avoid your video having that same effect on your audience? What makes a video pop and stand out as valuable to the audience member? On this episode of The Amazing Seller, Scott walks through why it’s helpful to develop an outline of what you plan to cover on your Facebook Live videos. He goes on to explain why it’s helpful to have action steps and additional resources to connect your audience too. Listen to this episode as Scott expands on this topic and much more!

Engage with Your Audience!

What will make your Facebook Live video stand out among a crowded field? Is it even possible to be a unique voice? On this episode of The Amazing Seller, Scott shares how sellers like you can connect with your audience in a meaningful way. It goes beyond providing good content, you have to be willing to engage with your audience. Put yourself out there, be willing to come off as goofy. People will respond to someone who is genuine and authentic. Make sure to listen to this detailed episode so you’ll have the tools and steps you need to help your brand succeed. Don’t miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Why use Facebook Live and Facebook video?
  • [10:30] What type of content should you be creating?
  • [14:30] You can boost the reach of your videos after you’ve broadcasted them.
  • [16:00] What do you need to get started with using video? A Facebook fan page!
  • [19:00] Prepare an outline for your video script.
  • [23:00] Go Live!
  • [25:30] Comment and interact with your audience.
  • [27:00] Scott recaps all 5 steps.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS428.mp3
Category:general -- posted at: 10:52pm EST

What keeps you motivated as you struggle and strive to build up your ecommerce brand? Do you have a goal or objective that keeps you focused? Do you read books that inspire you? Whatever it is, making these weekly Ask Scott Sessions part of your routine will keep fired up and ready to keep going out there each week to find the success you’ve been looking for. On this episode of The Amazing Seller, you’ll hear from Scott as he delivers his thought of the week, goes over a helpful keyword tip and explains how email follow up works with your Amazon customers. Don’t miss out on this informative episode!

Is Success Still Possible?

Is it too late to get involved in starting your own ecommerce business? TIme and time again, people ask Scott this question. His answer is a resounding “No!” It’s not easy to get an ecommerce brand up and running but if you put into practice a well thought out strategy there still remains significant potential for success. On this episode of The Amazing Seller, Scott explains how business leaders can still jump into the ecommerce industry and make an impact. You don’t want to miss Scott’s helpful take on this topic!

Utilizing Facebook Live

Have you developed a strategy to drive external traffic to your product listing? What about brand development? If you want to succeed in today’s marketplace, you’ve got to be focused on building out your brand presence. On this episode of The Amazing Seller, you’ll hear from Scott as he jumps in and explains how sellers like you can stand out from the crowd and utilize tools like Facebook Live. Another helpful tip that Scott shares is to reach out to social media influencers to promote your brand and connect with a relevant demographic. Learn more from Scott on this vital subject by listening to this episode!

Email Follow Up

How do you connect with your customers? What is allowed when it comes to communicating via email with your Amazon customers? How can you build a reliable email list of your customers while remaining within Amazon’s terms of service? On this episode of The Amazing Seller, Scott goes through how sellers like you can build your email list without bombarding your customers or breaching your agreement with Amazon as a seller. He also explains why providing quality customer service and product information can boost your standing in the eyes of buyers. You don’t want to miss this critical episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Thought of the week.
  • [11:45] Question #1: How can I start pushing my brand via Facebook Live?
  • [24:00] A keyword tip.
  • [28:30] Question #2: How do I follow up with my Amazon customers without violating the TOS?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS427.mp3
Category:general -- posted at: 4:30am EST

It’s that time of year again, 4th quarter! Are you positioned in the best possible way for your brand to get the exposure and results you need? What will it take for this year to end well for your bottom line? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they help prepare sellers like you as the fourth quarter of 2017 kicks into full swing. The guys discuss their planned PPC strategy, when to use PPC and when not to in the 4th quarter, how to use Bid Plus, when to use headline search ads, and much more! You don’t want to miss this crucial episode!

Increasing PPC Usage

Have you thought of or developed a plan for using PPC during the 4th quarter? How do you think your usage will change during this time of year? Should it change? On this episode of The Amazing Seller, Scott and Chris jump right into how they plan on using PPC this final quarter of 2017. One aspect that the guys touch on is regarding sudden increases versus a steady increase in PPC spending. At the end of the day, both Scott and Chris encourage sellers to lean more toward a steady increase over a sudden increase. If you’d like to hear them expand on this topic and more, make sure to catch this episode!

Black Friday and Cyber Monday PPC Effectiveness

Are you prepared for Black Friday and Cyber Monday? What lessons will you integrate from your experience last year? How do you plan to document your experience this year in order to make changes for next season? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain their approach when it comes to using PPC during Black Friday and Cyber Monday. Both Scott and Chris agree that if your product is performing well up to those days, there is no strong reason to change your PPC spending. To hear the guys dive deeper into this subject, listen to this episode!

Headline Search Ads

Is it a good idea to take advantage of headline search ads during the 4th quarter? Have you considered using headline search ads before? Not every seller has access to this feature, but for those of you that do, this is an important question to consider. On this episode of The Amazing Seller, Chris shares his thoughts on this important feature. If you have multiple products listed for your brand, Chris encourages you to take advantage of this helpful tool. Don’t expect to use this tool and see explosive or massive results, make sure you use it as part of a larger 4th quarter strategy. Don’t miss this episode to hear further thoughts on headline search ads and more!

Using PPC with Lightning Deals

Have you been able to utilize Amazon’s Lightning Deals feature yet? What has been your experience using that promotion? Do you plan on using PPC in addition to Lightning Deals? On this episode of The Amazing Seller, Scott and Chris give their take using PPC while running your product through Amazon’s Lightning Deals promotion. The guys conclude that it’s not the best idea to continue using PPC while you have a product featured in the Lightning Deals program. Make sure to listen to this episode as they elaborate on their reasoning and share additional helpful insights - don’t miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Chris opens up about PPC use in the 4th Quarter.
  • [9:00] The wisdom of slowly increasing your PPC usage.
  • [15:00] Making PPC adjustments and increasing spending for 4th Qtr.
  • [20:00] Is it worth running PPC on Black Friday and Cyber Monday?
  • [23:30] What is Bid Plus?
  • [28:30] Should you use headline search ads?
  • [34:00] Is it a good idea to have PPC on in addition to Lightening Deals?
  • [36:30] Chris recaps his strategy for 4th Qtr.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS426.mp3
Category:general -- posted at: 4:30am EST

Getting a business, let alone a brand off of the ground can be a difficult feat. That’s why Scott is passionate about providing resources that will help sellers like you succeed! But it’s not all about the right resources, sometimes it can be extremely helpful to hear someone’s story. On this episode of The Amazing Seller, you’ll hear from Jason Qulian as he opens up about his journey and how he’s been able to grow a thriving brand using the concepts and principles that Scott teaches here to the TAS community. If you are looking for that one piece of advice or key insight that could help push your brand to the next level, then you’ve come to the right place! Grab a pen and some paper, you’ll want to take notes for this powerful episode!

Product Research

What has been your process for product research? Do you follow all of the steps that Scott has laid out or have you adapted your own approach? Which part of the process have you found to the most important? On this episode of The Amazing Seller, you’ll hear from a fellow TAS follower like you, Jason Qulian. Jason has succeeded in building a growing brand due in large part to the lessons he has learned from listening to Scott and interacting with the TAS community. Jason and Scott discuss the product research process and how making the right decisions during this crucial phase can make all the difference. Hear more about Jason’s story on this fascinating episode!

Building a Brand

What part of the journey do you find yourself on? Are you just starting out and testing your first product or are you in the throes of building and strategizing about your brand concept and identity? On this episode of The Amazing Seller, Scott sits down with Jason Qulian to discuss his process and how he went from testing a product to building a successful brand. Jason doesn’t paint his journey as an easy or carefree one but he has been able to utilize important lessons from Scott’s content as well as draw from his experience in the ecommerce marketplace. Find out what other factors contributed to Jason’s success on this helpful episode!

Running out of Inventory

Running out of inventory has to be one of the most worrisome aspects of being an ecommerce seller, wouldn’t you agree? But is it really worth all of that stress and worry? Is running out of inventory as catastrophic as your fears would have you believe? On this episode of The Amazing Seller, you’ll hear from Scott as he discusses this topic with a TAS follower like you, Jason Qulian. Jason explains how he ran out of stock for one of his successful products and how the situation was a setback but by no means was it a critical blow that set his brand back. Find out what lessons you can take away from Jason’s experience and more, don’t miss this informative episode!

Don’t Change things Too Often

As a business leader, you have a certain entrepreneurial spirit that drives you to innovate and disrupt the status quo. But if you aren’t careful, that innovative spirit can lead you to become impatient and even self-defeating. On this episode of The Amazing Seller, Jason Qulian joins Scott to explain how important it is to let certain processes play out in your brand over time. Don’t follow the impulse to adapt or change something you’ve put into place just because you haven’t seen immediate results. Listen to this episode as Jason goes deeper into his story and draws out helpful lessons for sellers like you!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Jason Qulian joins the podcast.
  • [5:00] Jason tells his story, the cliff notes version.
  • [11:00] What caused Jason to jump into starting his own ecommerce business?
  • [17:00] What is Jason’s product research strategy?
  • [24:30] Dealing with returns and pivoting to variations.
  • [30:00] Jason talks about his launch.
  • [33:30] How did Jason use PPC?
  • [36:30] Building and expanding your brand.
  • [44:00] Dealing with challenges along the way.
  • [53:30] Parting advice from Jason.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS425.mp3
Category:general -- posted at: 4:30am EST

Are you running low on motivation and ideas to keep pushing your brand forward? You are in luck! It’s time for another session of Ask Scott here on The Amazing Seller Podcast! On this episode, you’ll hear from Scott as he shares his thought of the week, addresses questions from sellers like you, and more! Don’t let the weekend come until you’ve received the dose of inspiration and motivation you need so you can put these great lessons into practice. You don’t want to miss this helpful episode!

Don’t get stuck in the Comparison Trap!

What keeps you motivated on your journey? Are you looking to reach a certain income level? Do you want to be able to afford those nice toys or luxurious vacations you’ve always dreamed of? Or do you find yourself constantly comparing yourself to all the other big shot ecommerce sellers? On this episode of The Amazing Seller, Scott breaks down why it’s so dangerous for sellers like you to fall into the trap of comparing yourself to others in the industry. Scott is not against setting goals and pushing yourself, but he highlights why it’s a slippery slope when you start comparing yourself to others. Learn more on this topic from Scott on this episode!

Seasonal Products

Are you considering listing a seasonal product to capitalize on a surge of interest from consumers? What is your strategy? Is it a good idea to proceed with a product that you know won’t be profitable beyond a certain calendar date? On this episode of The Amazing Seller, Scott jumps in and gives his opinion on whether marketing and listing a seasonal product is really worth it. Another option that Scott gives is to consider augmenting your existing product to catch onto a seasonal surge by adding something as simple as snowflakes or an image of Santa if it would be appropriate for your product. Hear more about this subject from Scott on this episode!

Selling on Walmart

As retailers try to catch up and press Amazon for its share of the ecommerce marketplace, many sellers like you are considering listing their products on Walmart’s platform when given the opportunity. Is listing on Walmart worth the effort? Does it have the potential to rival Amazon? On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about his assessment of Walmart's efforts to compete with Amazon in this ecommerce space. You don’t want to miss out on Scott’s valuable insight on this crucial topic. Get Scott’s take and other helpful responses to questions from other TAS followers on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] Thought of the week!
  • [16:00] Question #1: Should I be concerned about launching a seasonal product?
  • [22:00] Question #2: Is selling on Walmart worth it?
  • [28:00] Question #3: How can I protect my listing from hijackers?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS424.mp3
Category:general -- posted at: 4:30am EST

When it comes to building your brand, are you using the best tools available? How do you make sure that you are on the cutting edge and beating out your competition? On this episode of The Amazing Seller, you’ll hear from guest expert Joel Bower. Joel is part of the TAS team and is passionate about helping sellers like you build lasting brands. Scott and Joel go over five helpful questions that you can ask yourself that will cause you to hone in on how your brand is performing and what you need to do in order for it to thrive. You don’t want out on the vital information that Joel shares on this episode!

Who Is Buying Your Product?

One of the most important aspects of building your brand is making sure that you have an accurate idea of who your target audience for your products is. Do you have a good idea of who your target audience is? On this episode of The Amazing Seller, you’ll hear from Joel Bower as he dives head first into this topic. Joel has several excellent suggestions for sellers like you to get a grasp on who your target audience is. In addition to this episode, make sure to click the link in the resources section below to an episode where Joel goes even further with this topic!

Why Are Customers Buying Your Product?

It may sound obvious but it’s important to understand why your customers are purchasing your products. Don’t just assume that it is for the obvious reasons! You could be missing out on vital information that will help you serve your customers better and expand your brand. On this episode of The Amazing Seller, Joel Bower breaks down why it’s so important to drill down and make sure you understand how customers are using your products. This is a vital piece to customer engagement and building your brand. If you are ready to take your brand to the next level, you don’t want to miss this helpful episode!

Who Is Your Competition?

As you develop a profile of who your customer base is and how they use your products, it’s vital for sellers like you to find out who your competition is. Are you going up against big retailers like Walmart or Bestbuy or are you competing with other private label sellers online? Why should your customers choose you over the competition? On this episode of The Amazing Seller, Joel Bower walks through why it's so important to understand who you are competing against and how you can adapt your product and your marketing to get the edge on them. You are going to need pen and paper handy for this fascinating episode - don’t miss it!

Don’t Stop Asking!

As a business leader, you are used to pushing through difficult situations in order to succeed. It will be helpful for you to bring that same attitude when it comes to answering Joel’s five questions. On this episode of The Amazing Seller, you’ll hear Joel stress how crucial it is for sellers like you to keep pushing even when an answer to one of the questions doesn’t come easily. He’s convinced that if you can follow through and remain persistent when seeking an answer to these questions, you and your brand will be in a better position to succeed in the long run. To hear Joel expand on this topic and more, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Joel kicks off the 5 Questions, #1 “Who is buying your product right now?”
  • [6:30] Using giveaways and identifying your audience.
  • [11:00] Question #2: “Why are customers buying your product?”
  • [17:30] Question #3: “Who needs your product?”
  • [21:00] Question #4: “Who else sells your product?”
  • [33:00] Question #5: “Where can you talk to your customers now?”
  • [43:30] Joel gives a quick recap.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS423.mp3
Category:general -- posted at: 4:30am EST

What do you need to succeed? Seriously! Have you asked yourself that question lately? What level of success would be just enough for you? Is it a dollar number? Is it working yourself out of a job? If you don’t have an idea of where you want to be, how do you expect to get there? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down a helpful perspective for sellers like you to adopt. Scott also covers the 10 x 10 x 1 strategy, the success he’s accomplished in his new brand, why you need to count yourself as a business cost, key takeaways, and much more! You don’t want to miss this powerful episode!

Begin With the End in Mind

It’s been said that one of the best ways to figure out something you can’t quite comprehend, you should begin with the end in mind. Find out what your target is and work backward from there. The same is true when you are trying to succeed as an ecommerce seller! On this episode of The Amazing Seller, Scott explains why this simple mindset shift can set you up for success in the long run. Don’t get stuck and bogged down, listen to this episode so you can get the tools you need to move forward!

The 10 x 10 x 1 Strategy

What is a good way to evaluate whether you are on the right path of building your brand with products that can perform for you? Is there a simple tool or formula to help you make sure you are on the right track? On this episode of The Amazing Seller, Scott shares his 10 x 10 x 1 formula and how sellers like you can use it to keep your brand competitive. What is the 10 x 10 x 1 formula? It’s the strategy of making sure you are selling ten units at ten dollars profit for each product you have listed each day. To hear Scott expand on the formula and how it can work for you, make sure to listen to this episode!

It’s Not Just Theory, it WORKS!

Day in and day out you are inundated with headline after headline of how so and so got rich quick. Don’t listen to all the hype out there! At the end of the day, it takes patience, determination, and the right tools to succeed. The lessons that Scott shares here on The Amazing Seller aren’t just theories that he thinks will work, he KNOWS they can work for sellers like you. How? Scott and his team are actively putting these principles into place with their own brand and as they find what works and what doesn’t work. Scott then reports back to the TAS community so you can learn and adapt your approach. Find out what lessons you can learn on today’s episode!

You Need to Get Paid

Too often, business leaders start their small business and pour so much time and resources into that they delay adding their own salary as an expense. Don’t let that happen to you! Of course, you may need to reinvest the profit that you acquire for a while but you need to make sure that you have a plan in place to draw an income or it will never happen. On this episode of The Amazing Seller, Scott expands on this idea and how sellers like you can learn from it. You don’t want to miss this fascinating and informative episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Start with the end in mind.
  • [6:30] The 10 X 10 X 1 Strategy.
  • [17:00] Scott talks about the success he’s had with his brand.
  • [22:00] Don’t forget to include yourself as a business cost!
  • [26:00] Five takeaways from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS422.mp3
Category:general -- posted at: 4:30am EST

What do you need to push your brand forward? Often times, it’s the simplest things that can cause a huge impact on how you look at the world or make a decision. The spark you need to ignite your next bold move can be found right here! It’s time for another session of Ask Scott on this episode of The Amazing Seller. You’ll hear Scott share his thought of the week, how to connect with groups and trends before you pick a product, whether using Google Adwords is a good or not, and a lot more! You don’t want to miss out on this fascinating and informative episode!

Finding Value in What You’ve Learned

You got into ecommerce selling to find financial success and freedom, right? In light of the focus on financial success and monetary profit, you can lose sight of the valuable lessons you learn along the way that doesn't have a dollar value attached to them. On this episode of The Amazing Seller, Scott opens up about the lessons he has learned on his journey toward success. Scott’s lessons haven’t always been positive but he has been able to come away with valuable insights that have led him to the level of success he enjoys today. What lessons can you learn from? Discover more on this topic from Scott on this episode!

Research Before Product Selection

Don’t you want your next product to be the one that catches on and really helps you build a solid brand? What can you do right now to start moving in that direction? On this episode of The Amazing Seller, Scott explains how sellers like you can leverage several resources to get an idea of where to focus your energy in hopes of hitting a home run with a new product. The first place Scott encourages sellers to start is on Amazon, take a look at what categories are the most popular, which ones have the most reviews? When you identify these areas, you have a good place to start your product research. Find out what other helpful resources are out there for sellers like you to get started - listen to this episode to find out!

Google Adwords, is it worth it?

As a business leader, you want to take every step to put your business in the best position. How have you kept your advertising strategy competitive? Have you pushed the envelope and looked at all of your options? On this episode of The Amazing Seller, Scott provides his throughs on utilizing resources like Google Adwords. At this point, Scott encourages sellers like you to avoid using Google Adwords. If you follow Scott’s advice, he points you to using Facebook Ads or connecting with a Social Media influencer to start getting the word out and to grow the reach of your brand. To hear Scott expand on this topic and much more, make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Scott’s Thought of the Week.
  • [8:00] Question #1: How do you research trends that you can capitalize on?
  • [20:00] Question #2: How can I use Google Adwords to promote my brand?
  • [26:30] Question #3: When is the inventory placement program beneficial to use?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS421.mp3
Category:general -- posted at: 4:30am EST

How can you apply the concepts and teachings you hear from Scott to real-world scenarios? That’s where TAS Hot Seat session comes in! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they break down an example provided by a TAS follower like you. The guys look into why this seller received a recent drop-off in sales, what factor ratings play into the equation when to start adjusting the price of the product, and other helpful action steps. If you are looking for tangible examples of how these lessons play out in the marketplace, make sure to listen to this episode!

Looking into a Drop off of Sales

Have you run into the situation where your product is performing so well that you run out of stock and then you have a difficult time recovering that same sales momentum? What was your response? What will you do if this ends up happening to you? On this episode of The Amazing Seller, Scott and Chris dive in and help to uncover why this seller that contacted them is having a hard time regaining the sales rate they had before. In typical style, Scott and Chris cover all the bases and really provide helpful tips on how to conduct your own investigation should this scenario happen to your ecommerce business. To hear the guys go further with this topic, make sure to catch this episode!

Adjusting Your Product Price to Increase Sales

A good solution that many ecommerce turn to when they experience a significant dip in their sales velocity. What have you done to help remedy low sales velocity? Is adjusting the product price a good decision? On this episode of The Amazing Seller, Scott and Chris explain why they believe it is a good strategy to adjust your product price in order to spike sales. They also caution that this shouldn’t be counted on alone to accomplish your intended results, there may be other factors to consider. If you want a good picture of what to look for and what to address when facing a drop-off in product sales, make sure to listen to this informative episode!

Learning from Mistakes and Failures

As a business leader, don't you hate coming face to face with failure? That word alone can bring up feelings of insecurity and shame. That doesn’t have to be the case! For leaders like you to succeed as small business owners, it is vital to have a shift in mindset regarding mistakes and failures. Don’t allow these unfortunate instances to define you. Take the opportunity to learn from them and use the lessons learned as fuel for you as you push forward on your journey toward success. Hear more about this important topic on this episode of The Amazing Seller!

Reaching Out To Social Media Influencers

You don’t want to leave money on the table, do you? Of course not! Do you have a plan in place to reach out to social media influencers in order to expand your brand and drive sales? On this episode of The Amazing Seller, Scott and Chris emphasize the significant advantage that sellers like you can enjoy if you are bold enough to reach out to social media influencers. While this may not be the best strategy for every seller, you’d be wise to take the time and do the research to see if it could help you expand your brand. Hear more about this topic from Scott and Chris on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:45] Scott reads an email from a TAS follower like you.
  • [5:30] Is the drop-off in sales due to the product being “seasonal?”
  • [10:00] Do the product reviews factor into the reason for the sales drop off?
  • [19:00] Adjusting the price to increase sales.
  • [26:00] Loosing sales to competitors and reaching out to SM influencers.
  • [29:00] Are you married to the market? Scott recaps some action steps.
  • [33:00] Moving forward with lessons learned.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS420.mp3
Category:general -- posted at: 4:30am EST

What does it look like to build a successful brand? How do you promote it and cultivate a raving fanbase? How do you recover from low supply and high demand for your product? On this episode of The Amazing Seller, you’ll hear from special guest Mike Brown. Mike opens up about his experience building and expanding his product and brand, Death Wish Coffee. He explains how the idea started, the challenges that arose as they experienced rapid success and exposure, how they’ve continued to evolve the brand over time and much more! You don’t want to miss this fascinating and exciting episode!

Grappling with Rapid Success

It’s a small business owner’s dream, your product caught on and now it’s going viral! How do you even begin tackling such rapid and unexpected success? Do you have a plan in place if this were to happen to your ecommerce business? On this episode of The Amazing Seller, you’ll hear how Mike Brown and his team at Death Wish Coffee responded to TWO episodes that shot their product into the public consciousness. Mike describes each occurrence and how his team responded in very different ways. You will want to have pen and paper ready for this helpful insight and how leaders like you can learn from the process!

Storytelling is KEY

Have you ever been moved by a well-told story? How about a movie that was done so well that it transported you to another time and place? It has been said that all marketing is, is telling a good story about your product. Have you done that with your brand? On this episode of The Amazing Seller, Mike Brown describes how storytelling has had a huge impact on the way they market and promote his brand, Death Wish Coffee. Mike and his team really go all out, from their logo to a podcast, they’ve nailed this concept of storytelling as a way to push and promote a brand. Discover more tips and insights from Mike’s story on this helpful episode!

Expanding the Product Line

How can you take a growing and thriving brand and expand the product line successfully? Is it even worth the risk to fiddle with something that’s already working so well? On this episode of The Amazing Seller, Mike Brown explains how he and his team decided to expand their product line from one highly successful product to a second one. They didn’t go through this process quickly, they took their time and planned the expansion carefully. As it turns out they were able to connect with someone who already had a sizeable following and they were able to build off of that fanbase as well as tap into their own. There are so many great lessons to learn from Mike’s story, make sure to catch this episode to hear more!

Take Advantage of Opportunities!

Do you ever feel like you’ve missed the boat when it comes to building a successful and thriving ecommerce business? Are you wrestling with doubts? On this episode of The Amazing Seller, you’ll hear from business leader and entrepreneur Mike Brown. Mike wants ecommerce sellers like you to know that there is still massive potential out there for you to succeed. Don’t throw in the towel just yet! Learn from Mike’s story and tap into the inspiration and motivation you need to keep grinding away! Make sure to listen to this episode and even bookmark it for future reference, you’ll be glad that you did.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Mike Brown joins the podcast.
  • [5:30] Mike shares his story, the cliff notes version.
  • [13:00] How did Mike come up with the name, “Death Wish Coffee?”
  • [19:00] Mike talks about his product taking off like crazy.
  • [23:00] The role of storytelling in marketing.
  • [28:30] How did Mike and his team expand their product line?
  • [34:00] Mike talks about how his company got selected for a free Super Bowl ad.
  • [44:00] Team growth and outsourcing.
  • [46:00] How involved does Mike remain in the business?
  • [48:00] A podcast about coffee?
  • [55:30] Closing thoughts from Mike.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS419.mp3
Category:general -- posted at: 4:30am EST

What is that next tip or idea that will take your brand to the next level? It could be just around the corner! It’s time for another session of Ask Scott here on The Amazing Seller Podcast! On this episode, you’ll hear Scott share his thought of the week and address questions submitted by listeners like you. Scott covers topics including tips on how to connect with a Social Media influencer, securing a test order for your product, dealing with products on Amazon’s prohibited list and much more. You don’t want to miss out on this helpful episode!

Don’t Give Up

As you are putting in all this time and effort to build up your ecommerce business, do you ever feel like you are about to give up? Does your goal feel like it’s getting further and further each day instead of closer? On this episode of The Amazing Seller, Scott delivers some motivation and inspiration that could be just what you need to keep going. Scott came across a helpful saying that has really resonated with him, “The moment you are ready to quit is usually the moment right before a miracle happens, don’t give up!” Doesn’t that hit home for you? Make sure you check out this episode to get more helpful insights like this one from Scott!

How to Approach a Social Media Influencer

Do you have a great product that you know just needs the right person to promote it? It might be time for you to reach out to an influential personality on Instagram or YouTube. But you might be thinking, “Where do I even start to approach a personality like that?” You are in luck! On this episode of The Amazing Seller, Scott goes over a helpful strategy and approach that removes the unknowns and helps you get started. If you think the time is right for your brand, don’t delay! Listen to this episode and get the info you need to push forward so you can see the growth you’ve been looking for!

Is a Prohibited Product worth the Risk?

It can be really difficult to find the perfect product to start selling on Amazon. It’s not impossible but when you find a product that has a lot of potential, you don't’ want to pass it up too easily. So what do you do when you find out that a perfect product you found is actually on Amazon’s prohibited list? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over his advice for dealing with products listed on Amazon’s prohibited list. You don’t want to deal with one of those products without getting the input from someone like Scott. Make sure to grab a pen and paper for this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] Scott shares his thought of the week.
  • [8:00] Sometimes you need to take a break and have fun!
  • [12:00] Question #1: How do I start with my first product without placing a huge order?
  • [17:00] Question #2: Is there a standard way and time to approach an influencer?
  • [26:30] Question #3: Should I proceed with a product that is on Amazon’s prohibited list?
  • [34:00] Take one step at a time!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS418.mp3
Category:general -- posted at: 4:30am EST

One of the most important aspects of running a small business is to never get caught being complacent. Many entrepreneurs can find themselves losing sight of the energy and drive that pushed them to start their own business. Don’t fall into that trap! Make sure you are on top of your game and look for new ways to challenge your thinking and your predetermined strategies. On this episode of The Amazing Seller, Scott welcomes back guest expert Karen Thackston. Karen goes over key listing strategies, why you should stay patient in the process, the importance of focusing on relevant keywords, and much more! You don't’ want to miss this helpful episode!

Navigating Trademark Issues

What is the best approach when you are trying to get into a product category that so specific and niche that it serves as an accessory to a trademark named product? Is it even worth it to take the risk and use the trademarked name as one of the keywords that you rank for? On this episode of The Amazing Seller, Scott sits down with keyword expert Karen Thackston. As usual, when it comes to legal advice, they suggest that sellers like you reach out to an attorney. Having said that, they do advise caution when using a trademarked name in your product listing. If you’d like to hear more about this topic and other great insights from Karen and Scott, make sure to listen to this episode!

Utilizing Bullet Points in Your Product Listing

One of the best ways to optimize your product listing is to focus in on your bullet points. Too often sellers neglect this aspect of their product listing or they go overboard! On this episode of The Amazing Seller, you’ll hear from Karen Thackston as she breaks down a helpful approach that sellers like you can use when it comes to utilizing bullet points to the fullest extent. Karen emphasizes that it’s worth your time to make sure you go over your bullet points and make sure they make sense from a customer's perspective, not just from a keyword optimized perspective. Learn more about this topic on this helpful episode!

Focus on Relevance

Do you have the most effective keyword strategy possible? When was the last time you took the time to evaluate your approach? Are you just using any keyword possible that will get people to click on your product listing? On this episode of The Amazing Seller, Karen Thackston goes over the best keyword strategy and how sellers like you can optimize your approach for the best results. The main point that Karen drives home is how important it is for sellers to make sure that they aren’t just stuffing attractive keywords into their product listing but that they are using relevant keywords. Are you using keywords that are relevant to your product? If you’d like to hear more on this topic, make sure to listen to this episode!

Stay Patient!

As a small business owner, you like to get things done and see results, right? One of the most frustrating things about building an ecommerce business is letting strategies and processes take their course. On this episode of The Amazing Seller, you’ll hear from guest expert Karen Thackston as she and Scott highlight the importance of submitting to the process and letting things you’ve put into motion play out. No one said it would be easy but it is the most effective way to accomplish your goals and see your product thrive. Make sure to listen to this episode to hear more helpful insight from Scott and Karen!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Karen joins the podcast.
  • [4:30] Karen gives her take on Amazon’s keyword policy change.
  • [14:30] The most important aspects of a product listing.
  • [22:00] Scott and Karen break down a product example.
  • [29:00] Using trademarked names in your product listing.
  • [31:00] How to utilize the bullets on your product listing.
  • [41:00] Be patient when making changes to your product listing.
  • [50:30] Parting advice from Karen; make sure you are aiming for relevance!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS417.mp3
Category:general -- posted at: 4:30am EST

How can you push your brand to exceed expectations and thrive in the marketplace? What will it take to build a reputation that creates raving fans and loyal customers? On this episode of The Amazing Seller, you’ll hear from Lucas Walker as he opens up about lessons he has learned from creating and growing a successful ecommerce brand. What lessons can you learn from Lucas’ story? Make sure you have pen and paper ready as Lucas shares key insights that could make all the difference for ecommerce sellers like you - don’t miss it!

Social Media Promotion

Let’s face it, it is very difficult for a brand to gain momentum and financial success without having a social media presence. What Social Media strategy do you have in place to expand your brand’s public profile and engage with customers in a memorable way? On this episode of The Amazing Seller, you’ll hear from business leader and entrepreneur Lucas Walker. Lucas has been able to grow a thriving and expanding business largely due to his savvy Social Media presence. Make sure to listen to this episode as he explains his approach and how leaders like you can follow suit.

Build An Email List

If you had a sure fire way to communicate with your customer base, roll out new promotions to spike your sales, and a test new product ideas, would you jump on board? Of course, you would! So how’s your email list strategy working out? On this episode of The Amazing Seller, Scott and his guest, Lucas Walker make the case for leveraging a well thought out email list plan to build your business. While it’s not always perfect and there can be issues along the way, building an email list has proven time and time again to be one of the best ways to connect with your customers and drive sales. Hear more on this topic from Scott and Lucas by listening to this episode!

Customer Engagement

When you sell your product in a digital space, what does it look like to go the extra mile and connect with your customer in a meaningful way? Is customer service a practical goal when it comes to the ecommerce space? On this episode of The Amazing Seller, you’ll hear from business leader and innovator Lucas Walker. Lucas breaks down his approach to connect with new customers and following up with them in a way that elicits engagement in a unique way. Lucas’ customer engagement strategy is brilliant - make sure to listen to this episode to hear more!

Be Patient and Consistent!

What qualities are necessary for a business leader to find the success they are looking for? Intellect? The perfect product? Luck? While all three of those would be nice to have, according to Lucas Walker the key ingredients are patience and consistency. Lucas is convinced that in order for sellers like you to get anywhere with building your brand, you’ve got to exercise both of these qualities. At the end of the day, it comes down to keeping an eye on the big picture and remaining consistent in your approach to building a brand that will last. To hear Lucas expand on these ideas and much more, listen to this helpful episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] Lucas Walker joins the podcast.
  • [6:00] Lucas tells his story about getting involved with ecommerce.
  • [11:30] How did Lucas connect with his first customers?
  • [14:00] Figuring out packaging and pricing.
  • [16:00] Promoting your brand via Social Media.
  • [22:30] Utilizing contests and other ways to engage with customers.
  • [28:00] Email follow up with new contacts.
  • [32:00] Advertizing to customers and encouraging return buyers.
  • [38:30] Lucas talks about his plans for the future.
  • [40:00] Parting advice from Lucas.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS416.mp3
Category:general -- posted at: 4:30am EST

Are you fired up and ready to go out there and push your brand forward? What’s holding you back? Take this moment as an opportunity to get motivated and inspired with another session of Ask Scott here on The Amazing Seller Podcast! On this episode, you’ll hear Scott address questions from sellers like you so you can have the resources and help you need to get the success you've been looking for. Scott covers topics like protecting your product ideas, how to choose keywords wisely, when to hire help, and much more! You don’t want to miss this helpful episode!

Learning and Knowing is Not Enough!

What is your next action step? Seriously! Do you have a well thought out and planned out set of action items that will move you along? At the end of the day, leaders like you need to know that gathering information is not enough! Yes, research is helpful and will inform your actions, as long as you do the hard work of taking action. What steps can you move toward today? Make sure to write it down and listen to this episode of The Amazing Seller as Scott expands on this topic and much more!

Avoiding Risk

What can you do to protect your great product idea from getting hijacked and stolen by your supplier or other sellers? Are there steps you can take to mitigate the risk involved with this phase of building your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he explains the options available to protect your product and why you shouldn’t let fear hold you back! It’s not an easy step but you have to take that risk and move forward with your dream to succeed. Make sure you have pen and paper ready as you listen to this helpful episode!

When to get help and Avoid getting Overwhelmed 

At what point along your journey do you admit that you can’t do it all and end up hiring people to help you? Do you wait until you are drowning or is it a better to ask for help before things get out of hand? On this episode, Scott opens up about his own journey and how he was able to recognize the signs that he needed help so he could free up his time to grow his brand. If you are ready to take your brand to the next level and you think it’s time to get some help, this episode will help you in many ways! Make sure to check it out!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:45] Scott’s thought of the week: Learning and knowing are not enough!
  • [7:00] Question #1: How do I pick a supplier without risking my product idea?
  • [16:00] Question #2: How should I use keywords effectively?
  • [24:30] Question #3: Do you have any tips on getting help like Virtual Assistants? How can I make the most of a partnership with a Social Media personality?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS415.mp3
Category:general -- posted at: 4:30am EST

What will it take to get your ecommerce business to catch fire and get off to a strong start? How do you know that the strategies and concepts that Scott teaches are worth it to implement? On this episode of The Amazing Seller, you’ll hear Scott give a helpful update on his brand, how they were able to recover from running out of stock, lessons learned from that experience and much more! Listen to this episode ready for inspiration and motivation to strike! You are going to need pen and paper ready for this one!

Never Link Directly to Your Product Listing!

It’s important that once you’ve built up your brand and created social media channels to connect with your following that you refrain from just driving buyers directly to your product listing. This may seem like its counterproductive, after all, don’t you want to drive buyers to purchase your product? On this episode of The Amazing Seller, Scott explains why it’s vital to redirect buyers to a separate landing page where you can further connect with them and build your brand. Often this is best used as a place to sign them up for your email list and provide them with a special offer. To hear Scott dive deeper with this concept and much more, make sure to listen to this episode!

The 10 X 10 X 1 Strategy

What is a helpful rule of thumb that sellers like you can use to evaluate if a product will be worth the time and resources to get a decent return on investment? Is there a magic formula out there to help guide the way? No! But there is a helpful tool that will guide you when selecting a potentially profitable product. On this episode of The Amazing Seller, Scott briefly touches on the 10 X 10 X 1 rule that he uses to validate a potential product. It breaks down like this, you want a product that will sell ten units a day providing ten dollars of profit for each unit sold. Make sure to listen to this episode as Scott provides more helpful tools like this one!

Lessons Learned From Going Out of Stock

How can you make the most out of a bad situation? Learn from it! Don’t let circumstances get the best of you. There is always something to learn from in even the most difficult of situations. On this episode of The Amazing Seller, Scott shares several lessons he learned when his brand ran out of inventory for their high performing product. He had to remind himself and his business partner, that stressing out and worrying about the situation won’t improve it. Scott also learned that it is an important step in the process to investigate and likely utilize an independent freight forwarder rather than utilizing the one suggested by your manufacturer right off the bat. This episode is packed with additional insights and lessons that you don’t want to miss - make sure to listen!

Relaunching and a Surprise!

It’s important that once you’ve run out of inventory that you put a plan in place to fix the issue so you don’t run into that issue in the future and you know how you are going to re-launch your product. On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about his re-launch strategy and how a welcome surprise messed that all up in a good way! Scott and his team started sharing the news that their product would be back in stock soon, then one of their social media followers jumped on the news and started to promote the link utilizing their influence as a popular blogger. This was unexpected but it spiked sales and worked out wonderfully! Listen to this episode to hear Scott explain the scenario in greater detail and the lessons he learned from it.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Scott gives some background about his brand.
  • [6:30] The 10 X 10 X 1 Strategy.
  • [8:00] Why you should never link directly to your Product Listing on SM posts.
  • [14:00] Recovering from running out of inventory and getting back in stock.
  • [24:00] Key takeaways from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS414.mp3
Category:general -- posted at: 4:30am EST

What will it take to get your ecommerce business off the ground and expanding to an international market? Do you have a plan to get your business into an international marketplace once you’ve found success in your native marketplace? On this episode of The Amazing Seller, you’ll hear from guest expert Lucy Marshall as she goes through the steps sellers like you need can take to get your brand into a global market. Lucy covers topics like how to get started in a new market, adapting your listing to a market with a different language and culture, how to deal with your money conversions and other financial concerns, and much more! You don’t want to miss this helpful episode!

Getting Started in an International Market

Have you thought about taking your brand to the next level of growth? What does that look like for you? Do you expand to multiple products to grow your brand or do you move your successful products to a growing international marketplace? On this episode of The Amazing Seller, you’ll hear from guest expert Lucy Marshall. Lucy explains how sellers like you can begin to take steps to move your brand into a new market like the UK for example. Expanding to the UK can provide a lot of benefits for US based sellers who are looking to take their brand to the next level of growth. Make sure to listen to this episode with Lucy to get more details on how to get started in a new market!

Optimize Your Product Listing for Language Differences

There are a lot of factors to consider when you look to move your brand from a familiar market to an international market. It is vital for sellers who are starting to make their move into a new market to do the proper research needed to make that move a success. On this episode of The Amazing Seller, Lucy Marshall touches on the subject of language and cultural barriers that could hinder a seller's success in a new marketplace. The example that Lucy gives is how people in the UK refer to pants as trousers, even though it is the same language as the US, there are cultural barriers that still exist. To hear more helpful insights like this one from Lucy, make sure to listen to this episode!

Be Aware of Restricted Products

There are a lot of issues that can come up with expanding your brand to a new country. One of the often overlooked issues is making sure that you are aware of that country's particular set of restrictions. On this episode of The Amazing Seller, guest expert Lucy Marshall opens up about how to stay within compliance and make sure you aren’t violating the restrictions of the country you are expanding your brand to. If you are moving your brand toward this direction, you want to make sure you don’t miss this helpful and informative episode!

Navigating Monetary Conversions and Payment Issues

What are some primary obstacles that are standing in your way to expanding your brand into an international market? Are you concerned about the logistics? The profitability of the marketplace? What about converting your earnings into your currency? On this episode of The Amazing Seller, Lucy Marshall addresses all those concerns and more! The company Lucy works for, World First, offers professional and efficient solutions for sellers like you who are concerned about monetary and payment issues when it comes to expanding your brand in a new market. Learn about what Lucy and her team at World First can do to help you take that next big step on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott introduces this episode of the podcast!
  • [4:00] Lucy Marshall joins the podcast.
  • [10:00] Lucy explains how an ecommerce seller can start in a new international marketplace.
  • [15:00] Make sure to do your research and know your fulfillment options.
  • [20:00] Optimize your listing based on language and culture.
  • [22:00] Be aware of restricted products.
  • [24:30] Dealing with monetary conversions and payments.
  • [32:00] Closing thoughts and insights from Lucy.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS413.mp3
Category:general -- posted at: 4:30am EST

Are you fired up for another session of Ask Scott? If you don’t have the energy and excitement to get going on your own, let Scott give you a big jump start with this episode! On this episode of The Amazing Seller, you’ll hear from Scott as he goes over questions from TAS followers like you. Scott covers topics like what to do when you run out of stock, providing deep product discounts in exchange for reviews, variation restrictions, and much more! You don’t want to miss this helpful and exciting episode!

Keep Your Foot On The Gas!

How do you approach the situation when your inventory starts to dwindle? Do ease off your Pay Per Click spending? Or do you double down and continue your efforts in full force? What is the most effective way to approach this situation? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how he would handle a similar situation as he has in the past. Scott’s advice when it comes down to it is to double down and really keep your foot on the gas. He doesn’t think easing up on your PPC approach is the way to go, he has found that pushing all the way until you are out of stock will show Amazon that you mean business. Hear Scott go further with this topic and more on this episode!

Deep Discounts for Reviews

What is your strategy to getting reviews for your products? Have you built a robust email list like Scott has advised? Do you give your products away at a steep discount to encourage people or groups to review your product? What is the most effective way to accomplish this goal? On this episode of The Amazing Seller, Scott gives his advice and how he suggests sellers like you procure reviews. Scott stresses that he doesn’t think giving a product away at a steep discount is the best way to go. He explains that the best way forward with this goal in mind is to connect buyers with your email list. To get even more information on this subject, don’t miss this episode!

Dealing with Variation Restrictions

What do you do when you hit a snag in the road when you are building your ecommerce business? Do just throw your hands up and surrender or do you push through and find a solution? On this episode of The Amazing Seller, Scott tackles an issue that might cause more inexperienced sellers to give up. It comes down to dealing with restrictions on your seller account that won’t allow you to add variations to your product. What would you do? Scott suggests reaching out to Amazon to have them convert your account to allow variations if you are in a category that normally would allow for variations. Get more great insight like this from Scott by listening to this helpful episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode!
  • [4:30] Scott shares an email from a TAS follower like you.
  • [8:30] Question #1: What should I do as my stock dwindles?
  • [16:30] Question #2: Can buyers leave a review of my product if I give them a huge discount? Will Amazon allow that?
  • [22:30] Question #3: How do sellers list with variations in categories that don’t allow it?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS412.mp3
Category:general -- posted at: 4:30am EST

What will it take to get your ecommerce business ahead of the competition especially as you approach the fourth quarter? Is there a process you can follow that will guide you on a trajectory of growth? On this episode of The Amazing Seller, you’ll hear from Scott as he walks through seven key steps you can go through to position your business for fourth quarter success. Scott covers topics including when to launch a new product, why you should optimize your listing, why you should build an email list, placing your focus on sales and your customers, and much more! You don’t want to miss this detailed and comprehensive episode!

Map Out Your Plan

Do you have a well thought out and mapped out plan for each stage of growth for your ecommerce business? Have you written this plan out? When was the last time you evaluated it based on new trends or new information? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why it’s so important to not only have a plan but to write it out and have it accessible. Scott keys in on the helpful notion that when you write things out, like your goals, you are more likely to follow that action out to completion. Go deeper with this topic and so much more on this episode!

Build an Email List

If you’ve been around the TAS community for very long you know how passionate Scott is about getting sellers like you convinced that they need to build an email list. So where are you on that piece of your growth strategy? Have you built one yet? Have started engaging that list to help drive your sales? On this episode of The Amazing Seller, Scott walks through the reasons why you need to build an email list and how you can communicate with that list to grow your business in the most effective way. Make sure you have pen and paper ready for this helpful episode!

Focus On Sales and Customers

What will it take to launch your business into the next level of growth? Do you need to have the perfect product in order to succeed? NO! On this episode of The Amazing Seller, Scott shares how ecommerce sellers like you can grow your business by honing in on two specific areas; sales and customer service. Scott says that when you focus on these two areas and strive to do them well, you’ll come out on the other end with a thriving business. Get more helpful tips and insights like this one from Scott by listening to this episode!

Optimize Your Product Listing

Did you know that you could be one step away from your brand reaching the success and profits you’ve been striving for? This is why it is so important to have a plan in place and a process written down so you don’t miss any step along the way! On this episode of The Amazing Seller, Scott explains why it is so vital for ecommerce sellers like you to take the time and go back through your product listing. This step is called optimizing your product listing and too many sellers skip this step or think they’ve done all they need to do. Don’t let that be you! Make sure to follow Scott’s advice, learn more on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Where are you in the process?
  • [7:00] Should you go all in on your current products? Do you have history from last year?
  • [10:30] What’s your plan? Map it out!
  • [12:00] When to launch new products.
  • [16:00] Optimize your listing.
  • [19:30] Build an email list!
  • [22:30] Communicate with your email list.
  • [27:00] Focus on sales and customers.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS411.mp3
Category:general -- posted at: 4:30am EST

What does it take to make your brand stand out among the rest? How can you best position your brand so that it can reach the level of success you have always wanted? On this episode of The Amazing Seller, you’ll hear Scott go over his seven tips that will help you and your brand stay competitive. Scott’s main emphasis is on packaging, logos, and how to specifically brand your products so they look and feel professional. If you are ready to take your brand to the next level and really push your standards - make sure to catch this episode for all the pieces you need. You don’t want to miss it!

Don’t Overcomplicate it!

How do you know what type of packaging and what type of materials included will impress your customers? Where do you even start to improve this area of your business? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how sellers like you can get started improving your packaging and product inserts. Scott says that one of the best places to start is by looking at packaging and material that has impressed you as a buyer, take notes and use those observations as a place to start building your approach. Listen to this episode to hear Scott dive deeper into this topic!

Include Helpful Information

What will it take to elevate your products in the eyes of your buyers? Yes, it’s important to turn out high quality products and up your packaging game, but what else can you do to take your presentation to the next level? On this episode of The Amazing Seller, you’ll hear from Scott as he walks through why you should take a second look at the materials you provide with your shipped product. You might not think that the materials included are that big of a deal, you’d be wrong! This is a HUGE way to communicate to your buyer and let them know that they’ve made a good decision to purchase your product. To find out how to make the most of the materials you include in your shipped product, make sure to listen to this episode!

Double Check Your Presentation

You know that your product needs to have quality control checks, but what about your materials included with your product? Do you have a quality control process in place for your materials and packaging? On this episode of The Amazing Seller, Scott describes how important it is for sellers like you install a process so you don’t move forward with materials that have errors. When you look for a quality product you expect the communication and branding to be flawless, is that the case for your brand? Don’t neglect this important step! Double and triple check the spelling and other aspects of the materials you produce. Get more helpful insights like this one from Scott on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Scott launches into his 7 tips to sell more units using product packaging.
  • [6:30] Find inspiration from packaging that has impressed you.
  • [11:00] Don’t forget to include insert cards and/or user information.
  • [14:00] Always triple check spelling before you pull the trigger!
  • [18:00] Scott recaps the 7 tips.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS410.mp3
Category:general -- posted at: 4:30am EST

Are you looking for that extra push to help you get through the week and ignite that fire to keep working hard at building your ecommerce business? You’ve come to the right place! Get ready for another helpful session of Ask Scott on this episode of The Amazing Seller. Scott will go over his thought of the week, keyword ranking issues, setting the right product price at launch, and a lot more! Make sure you have pen and paper ready to jot down these helpful tools and tips you’ll need on your journey to success!

Stop Making Excuses!

What is it going to take to get you to where you want to be? What is holding you back from reaching your goals and enjoying the financial independence you’ve been looking for? More often than not, the biggest problem for the average entrepreneur is the person that stares back at them in the mirror! On this episode of The Amazing Seller, Scott encourages sellers like you to stop making excuses that keep you from getting started and moving your business forward. It’s not easy to face the fact that you could be holding yourself back, that’s why Scott is here to encourage you and challenge you to push forward. Get more helpful insights like this one from Scott on this episode!

Keyword Ranking Frustration

Do you know what to do if the product you want to start selling on Amazon isn’t showing up in the first couple of pages of Amazon search results? How can you better position your product listing to take advantage of this reality? Is this product even worth pursuing? On this episode of The Amazing Seller, Scott explains why some products don’t show up in the first couple of pages when searched for on Amazon and how you can use that to your advantage. It turns out that the reason why this is happening could be due to the fact that you aren’t being specific enough with your search term. Learn more about this topic from Scott by listening to this episode!

Competing Against Other Brands

Is it worth it to go up against an already established brand in the product category that you are targeting? Will building up your own brand in that space prove to be effective or a waste of time and resources? On this episode of The Amazing Seller, you’ll hear from Scott as he walks through the reasons why you should take the risk if your product validation process has deemed it worth your efforts. Don’t be scared by competition, trust in your ability to build a robust and competitive brand that could supplant the other brand in that space! Find out what it will take to build that competitive brand and how you can further optimize your product listing and much more on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:05] Scott’s thought of the week - stop making excuses!
  • [9:15] Question #1: What do I do when the product I want to sell isn’t showing up in Amazon’s search results?
  • [16:00] Question #2: How should I set my product price heading into a launch?
  • [20:00] Question #3: Should I compete against an already established brand?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS409.mp3
Category:general -- posted at: 4:30am EST

How can busy ecommerce leaders like you stay on top of what’s going on with every new update and change from Amazon? How do even interpret the new changes and know if they are a big deal or something that you shouldn't pay too much attention too? Luckily, you have a great resource like The Amazing Seller Podcast! On this episode, you’ll hear from Scott and Chris as they dive into the details of the recent Amazon update regarding keywords. The guys also go over how to properly position your brand and its products for top ranking and increased sales. You don’t want to miss this helpful episode!

The New Amazon Update

You may have heard some of the news around the recent Amazon update regarding keywords. What exactly is the update all about? How does it affect ecommerce sellers like you? The update is that Amazon reduced the limit on your back end keywords which for some people refer to as search term. Amazon refers to it as the generic keywords attribute so it's where you actually are typing in the keywords on the back end of your listing. For a while it was either 1,000 characters per line, 5,000 characters total depending on who you asked or 5,000 characters on one line if you were in certain different categories. Make sure to listen to this episode of The Amazing Seller to hear Scott and Chris dive into the details of this update!

Optimize Your Product Listing

How can you get the most out of your efforts as an ecommerce seller? Are you confident that your product listing has everything it needs to bring in the return on investment you expect? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain what sellers like you need to do to optimize your product listing in light of the new keyword update from Amazon. Don’t take this step for granted! Make sure you know what your product listing needs to get the level of traffic required to succeed. Hear more from Scott and Chris on this topic by listening to this episode!

Alternate Ways to Describe Your Product

Are you using the best keywords in your Amazon product listing? What other methods can you use to connect with the right buyers so your brand will take off? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they break down how to use keywords effectively, including how to use keywords in a way you may not have considered before. This tip from the guys focuses on using alternate words to describe your product. Find out how you can use this method to add more depth to your keyword strategy and attract more buyers. Don’t miss this helpful episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Chris shares the new update from Amazon about keywords.
  • [10:00] Using alternate ways to describe your product using keywords.
  • [16:30] Scott and Chris talk about optimizing your listing.
  • [22:00] How do you rank for your keywords?
  • [29:00] Chris recaps the new info.
Direct download: TAS408.mp3
Category:general -- posted at: 4:30am EST

What does it take to get a growing and thriving ecommerce business off the ground and running? How do you know which products to pursue and where to drive your traffic? On this episode of The Amazing Seller, you’ll hear from Justin Wang as he joins Scott to discuss his success in building a business that produces upwards of $400,000 in product sales. Justin opens up about how he validates products, how he’s prepared to expand his business outside of Amazon sales, the importance of mindset, and so much more! You don’t want to miss out on this fascinating and helpful episode - don’t miss it!

Getting Started

How do you get started and build a successful ecommerce business? What is the first step? What do you need to have figured out and decided that will help the business grow? On this episode of The Amazing Seller, you’ll hear from business leader and entrepreneur Justin Wang as he shares how he started his ecommerce business. On of the key lessons that Justin wants to pass on to sellers like you is to make sure that you are prepared for the long haul. Don’t expect to strike it rich overnight, it takes time and patience to see a product take off and deliver the type of return that you need to make a profit. Learn more from Justin’s story by listening to this episode!

The 80/20 Rule

Do you know what the 80/20 rule is? How can that rule apply to your business and the efforts you are putting forth to find success? On this episode of The Amazing Seller, you’ll hear from business leader Justin Wang as he describes how he has the helpful truth of the 80/20 rule. The 80/20 rule basically states that twenty percent of your efforts will end up being really fruitful and if you plan your strategy in the right way, the eighty percent that didn’t have the high return on investment, won’t matter as much. It all comes down to understanding how your efforts will break and what to expect. If you’d like to hear more about the impact of the 80/20 rule and other helpful insights from Justin, make sure to catch this episode!

Driving Sales Exclusively Through Amazon

Is it wise to drive all of your ecommerce business sales through Amazon? How would you even begin to transition to a more diversified approach? Is it worth it to go outside of Amazon to expand your brand? On this episode of The Amazing Seller, you’ll hear from Justin as he opens up about why it’s important to expand your brand to other platforms. Justin is convinced that in order to maintain success and to see growth in your ecommerce business in the future, it is vital that you build a location for external traffic so you can sell your brand’s products without full depending on Amazon. Get more information on why you should start taking steps in this direction by listening to this episode!

Mindset Matters

Does the state of your mindset really matter when it comes to enjoying business and personal success in life? How do you cultivate and develop a healthy and winning mindset that will help you grow your business? On this episode of The Amazing Seller, you’ll hear from Scott and Justin as they go over why developing a healthy mindset is the KEY to success. The guys explain how they’ve developed a thriving mindset and why they believe sellers like you need to make sure you have a correct mindset if you expect to see growth. Don’t discount the impact of a healthy mindset - learn more on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:35] Scott reads an email from a TAS listener like you.
  • [3:30] Justin Wang joins the podcast.
  • [5:20] Justin tells his story, the cliff notes version.
  • [17:00] How did Justin get started with his first product?
  • [20:30] Scott and Justin talk about product validation.
  • [32:00] How many products did it take to get things off the ground?
  • [37:00] Should you drive all your business through Amazon?
  • [48:00] How does Justin launch and drive sales for a product?
  • [51:30] Justin talks about how to get started in ecommerce sales.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS407.mp3
Category:general -- posted at: 4:30am EST

It’s time to jump into another exciting session of Ask Scott here on The Amazing Seller Podcast! This is the place to get motivation and insight that you need to fuel you on your journey to building your own ecommerce business. On this episode, you’ll hear from Scott as he opens up with one of his helpful “thoughts of the week” he then launches into answer questions from TAS followers like you. The topics that Scott covers include open brand registry, competing against yourself, finding the right shipping solutions, and much more! Make sure to sit down and listen to this episode with pen and paper ready, you are going to need it!

Don’t Take Customer Service for Granted!

What lessons can you learn from your experience as a consumer in the marketplace? Seriously! Go out to eat or go shopping for a new high priced item and pay attention to how salespeople treat you. On this episode of The Amazing Seller, Scott shares a lesson he learned from working with a company he had contracted to do work at his home. The big take away that Scott shares is that the process was frustrating because the company he was working with failed to communicate effectively to address concerns he and his wife had. What can ecommerce sellers like you learn from this story? Be responsive to your customers! It goes a long way to create a positive reputation for your business. Learn more great lessons like this one from Scott by listening to this episode!

Brand Registry

What does it take to start building your brand and even build sub-brands connected to the open brand? Which brand do you register with Amazon at the brand registry? Which brand will the product need to have attached to it? On this episode of The Amazing Seller, Scott walks through the brand registry process. He explains how sellers like you can create an open brand and then proceed to create niche brands under that large brand. To hear Scott break it all down in a way that makes a lot of sense - make sure to sit down and listen to this helpful episode!

Competing Against Yourself

Is it a wise strategy to create a second listing and try to compete against yourself to drive your ranking? What would it take to make this plan work? Is it even worth it or would it cause more harm than good? On this episode of The Amazing Seller, you’ll hear from Scott as he explains his take on this idea drawing from his years of experience as an ecommerce seller. Scott’s basic take on this is that it’s probably not worth all the work and hassle that it would take to really have this idea work. Having said that, Scott said that if you’d like to test it out, it would be best to run a product that is just slightly different than the main one you are trying to promote. To hear Scott explain his thoughts even further, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] Scott shares his thought of the week.
  • [7:30] Question #1: How do I brand register for sub-brands?
  • [12:00] Question #2: Should I compete with myself to increase my ranking?
  • [17:30] Question #3: How do I choose the right shipping method?
  • [24:00] Shout out from a TAS listener like you!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS406.mp3
Category:general -- posted at: 4:30am EST

Do you ever get those random thoughts about improving a product or providing a solution that you are sure someone has already come up with? Sure you do! But do you take it one step further and investigate the potential profitability of those ideas? On this episode of The Amazing Seller, you’ll hear from Scott as he walks through a cool idea he had and then proceeded to research to help business leaders like you see what it takes to innovate a simple idea. This is an episode packed full of helpful information you don’t want to miss. Grab a pen and some paper and jump in!

Leveraging Social Media

Do you have a social media strategy when it comes to promoting and driving sales for your brand? How do you engage with your customer base where they spend time online? On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about how leveraging social media spaces like Instagram, YouTube, Facebook, and more can have a huge impact on your brand development. As Scott often says, it comes down to connecting with your audience where they are and what they like - if you can lock down both of those avenues you’ll find success. Hear more on this topic from Scott by listening to this episode!

10 x 10 x 1 Criteria

Have you ever wondered what Scott looks for when he sets out to build a healthy and thriving brand? What steps does he take to validate and plan ahead to ensure that his efforts provide a solid return on his investment? On this episode of The Amazing Seller, you’ll hear Scott talk about the 10 x 10 x 1 criteria. Scott’s aim when starting a new brand it to find a product that will provide him with $10 in profit selling ten items a day which will bring him $100 in daily profits. He takes that a step further when building most of his brands and looks for three products that can do that for him so he can have the product complement each other and even work well as bundles. Get more helpful tips and insights from Scott on how to build a brand by listening to this episode!

Don’t forget - Build An Email List

Time and time again you’ve heard it here from Scott - you have to build an email list. It is so vital to building and maintaining a growing brand! What steps are you taking to build your email list and plan out how you will interact with your subscribers? On this episode of The Amazing Seller, Scott gives a brief snapshot of why you should be building an email list and he explains how you can build it and start leveraging those connections to drive sales and move your brand forward. To hear Scott dive deeper into this subject and so much more - make sure to listen to this episode!

Keep Your Eyes Open!

Do you know that you could be one good idea away from breakthrough success? No, it’s not a get quick rich scheme! Some of the best ideas come from people who see a gap or underserved segment in the marketplace. On this episode of The Amazing Seller, Scott stresses how important it is for business leaders and entrepreneurs like you to pay attention to the little things around you - you never know what idea could lead you down the path to a thriving business. Learn more from Scott’s experience and insight on this helpful episode - don’t miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] How Scott discovered an untapped market.
  • [15:00] Locating an audience on social media.
  • [20:00] How Scott would build this brand in 8 steps.
  • [32:00] Be aware of opportunities around you!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS405.mp3
Category:general -- posted at: 4:30am EST

What is your plan for brand development and growth? Do you have a clear roadmap to where you want your ecommerce business to be in the next six months to a year? On this episode of The Amazing Seller, Scott welcomes business leader and entrepreneur Tim Johnson to share from his experience. Tim covers topics like running a brick and mortar store alongside his ecommerce business, how to set appropriate expectations, the power of encouragement on your journey to success, and so much more! Tim has a lot to offer leaders like you, make sure you take advantage of his wisdom and insight on this informative episode!

Wide Range Brand Strategy

Could your brick and mortar store compliment your ecommerce business? Or should you consider expanding to a brick and mortar store as part of your ecommerce business strategy? What would it mean for your brand to run products in both of these spaces? On this episode of The Amazing Seller, you’ll hear from Tim Johnson as he opens up about his experience running his brand with both an ecommerce business and a traditional brick and mortar store. Tim’s helpful insight could be just the information you need to take your brand to the next level of growth - make sure to listen!

Email List Strategy

Do you have a solid email list strategy? What is your plan to communicate with your customer base to drive sales and introduce new products? How will you keep your list fresh with a steady influx of new customers and people who are interested in your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he discusses the importance of developing and implementing a quality email list strategy with Tim Johnson. Don’t take this essential ecommerce business tool for granted! Learn more on this episode - don’t miss it!

Expectations Can Make or Break You!

Few things can bring your momentum and drive down stronger than unmet expectations. So how are your expectations for your ecommerce business? Are they high in the sky or are they grounded in reality? On this episode of The Amazing Seller, you’ll hear from business leader and entrepreneur, Tim Johnson. Tim has learned that setting the right expectations can have a huge impact on your mindset as a business leader. The key is doing the research and allowing yourself room to grow at an appropriate rate. You can’t go into the ecommerce industry thinking you are going to strike it rich overnight! Learn more from Tim’s story on this helpful episode!

The Power of Encouragement

Discouragement and negativity can greatly impact your attitude and mindset, but so can the opposite - encouragement! Don’t minimize the role that encouragement can play on your journey toward success! On this episode of The Amazing Seller, you’ll hear from Tim Johnson as he explains how being a part of the TAS community has impacted his mindset. From tools and tips to commiserating over the same struggles, Tim has found the TAS community to be vital on his entrepreneurial journey. Learn from Tim’s experience, but more importantly - get connected to the TAS community and find out how helpful it can be firsthand!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:45] Tim Johnson joins the podcast.
  • [5:45] Tim tells his story, the cliff notes version.
  • [10:00] Starting a brick and mortar business, lessons learned.
  • [19:00] Set the right expectations.
  • [26:00] What is Tim’s current level of growth?
  • [29:00] Using an email list strategically.
  • [34:00] Don’t skimp on product quality.
  • [36:30] Encouragement along the way.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS404.mp3
Category:general -- posted at: 4:30am EST

It’s time for another session of Ask Scott on this episode of The Amazing Seller Podcast! This is your one stop location to get the motivation and information you need make the most of your efforts. The topics on this episode range from setting the right expectations when starting an ecommerce business, how to bundle products to increase sales, where to start listening to TAS episodes, how inventory levels affect your ranking, and so much more! The topics covered on this episode could be the missing piece you’ve been looking for to help launch your business to the next level of growth. Don’t miss this helpful episode!

Setting the Right Expectations

One of the quickest ways to derail your business efforts is to set unrealistic expectations. So, how would you describe your expectations? Are they high enough to stretch you but not too high to exasperate you? Are they too low that you don’t feel that pinch to move forward and strive for success? On this episode of The Amazing Seller, you’ll hear from Scott as he explains the importance of setting the correct expectations and how to go about doing that. If you don’t think you need to evaluate your expectations when it comes to starting and running your ecommerce business, you just might want to think again and listen to this episode!

Bundling Products

Is it worth it to bundle two products together too after one has taken off in order to get the other one some momentum? Have you considered expanding to start bundling products? On this episode of The Amazing Seller, Scott explains when you should consider bundling your products, the best method to do this, and what to look out for when starting this process. Don’t go into the whole bundling process blind! Find out if this next step is right for you and what you can do to make sure you start off on the right foot! Make sure to catch this episode!

Establishing Business Partnerships

Is it a good idea to go into an ecommerce business with a partner? What if it's your very first ecommerce business, should you start with a partner or wait until you are more experienced with what the business entails? On this episode of The Amazing Seller, Scott goes over some important points when it comes to starting partnerships in an ecommerce business. Scott speaks from personal experience and wants leaders like you to learn from the highs and lows that he has run into when it comes to partnerships. To hear more from Scott on this subject, make sure to listen to this episode!

Finding the Right Resources

Do you have all the tools you need to get your ecommerce business off the ground? Do you have solid checklists, next step plans, and inspiration and motivation to spur you on? On top of all that, is there a community that can help you troubleshoot issues that you run across on your journey? On this episode of The Amazing Seller, Scott shares that he will be compiling resources that will help new TAS followers navigate all the resources provided to access exactly what they need in the stage of business growth they find themselves in. Get more information on this subject by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] What are your expectations?
  • [9:20] Question #1: How do variants work?
  • [16:20] Question #2: Should I listen to your more recent episodes or should I go back to the beginning? Is working with a partner at the beginning a good idea?
  • [29:30] Question #3: Should have more inventory in FBA to increase my ranking?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS403.mp3
Category:general -- posted at: 4:30am EST

It’s time for another Hot Seat session here on The Amazing Seller Podcast! Join Scott and Chris as they go over a product listing from a TAS listener like you! You’ll hear them go over topics like minimizing PPC costs and maximizing organic sales, selling products that cater to your social media following, product listing optimization, keyword strategies, and so much more! There are so many valuable lessons that ecommerce sellers can learn from this in depth episode - what the guys cover on this episode could be the one piece of insight you need to take your business to the next level - don’t miss it!

Minimize Your PPC Costs

It’s the goal of every ecommerce seller on Amazon to eventually get to the point where they are able to minimize their PPC costs and see a rise in their organic sales. Are your products performing at the level that you had hoped to see at this point in the process? What can you do to move toward more organic sales growth? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over a listing from a TAS listener like you. The guys walk through what it takes to enhance your PPC strategy and work toward organic sales. To hear more on this subject, make sure to catch this episode!

Product Listing Optimization

Is your product listing in the best shape to go toe to toe against your competitors? Do you have a solid checklist that can help you evaluate your product listing to make sure you have its position for maximum profitability? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they walk through what they look for in a fully competitive and optimized product listing. Take it from these guys, they know what to look for and how you can make subtle tweaks that will put your product above the rest. Learn more by listening to this helpful episode!

Keyword Strategy

How is your keyword strategy performing for you? Would it be helpful for you to get some insights and tips on how to improve it for optimal results? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they dive into the best strategies for making keywords work for you! Don’t let something like a faulty keyword strategy trip you up. Even if you think you’ve got it all figured out, take the time to hear what Scott and Chris have to say - it could end up saving you lots of trouble down the road!

Don’t Let Fear Hold You Back!

One of the biggest enemies of success is fear. Are your fears dictating your plans? Are you reacting to your fears or are you putting them in their place? An old proverb says, “If you want what you’ve never had, you’ve got to do what you’ve never done.” Fear wants to hold you back but success and growth call you push past that fear! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how adopting the mindset of pushing past your fears can lead you to untapped growth and success. If you’d like to hear more about this subject, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:00] Chris reads an email from a TAS follower like you.
  • [12:00] Minimizing PPC and maximizing organic sales.
  • [17:30] Creating a product that resonates with your audience.
  • [21:00] Product listing optimization.
  • [27:00] Choosing the right keywords to use.
  • [32:00] Don’t be afraid to test changes.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS402.mp3
Category:general -- posted at: 4:30am EST

Planning your next phase of growth for your ecommerce business? Wouldn’t it be helpful to hear from ecommerce business leaders who have been where you are trying to go? What have they found to be the most helpful in growing their business and attracting new customers? On this episode of The Amazing Seller, Scott welcomes back Jason Bear to give an update on his seven figure ecommerce business and the strategies he’s used to increase profits. Make sure you take the time to sit down and listen to this episode with pen and paper ready, you are going to need it!

Are Lightning Deals Worth it?

You’ve heard about Amazon’s Lightning Deals - but the question remains, are they worth it to you as a seller? On the one hand, they provide great exposure for your product listing and brand but on the other, it may not be the best time for your business given the phase of growth you are in. How do you navigate the best route? On this episode of The Amazing Seller, you’ll hear from Jason Bear as he opens up about his experience with Lightning Deals. If you haven’t considered Lightning Deals yet, this is an episode you want to listen to and even come back to as a helpful resource!

Product Liquidation

Do you have an endgame in mind if your product does not prove to be as profitable as you had hoped? You’ve got to have a way to cut your losses and recoup some of your funds. On this episode of The Amazing Seller, you’ll hear from Jason Bear as he goes over how he was able to liquidate products that didn’t sell as successful as he had hoped. Don’t miss out on Jason’s helpful insights - it could be just the information you need to take your business to the next level. Find out more from Jason on this episode!

Getting the most out of your Email List

If you’ve been around the TAS community for very long then you’ve heard all about the many reasons why you should have an email list for your brand. But how do you make sure you are getting the most out of your email list? On this episode of The Amazing Seller, Jason Bear explains how leaders like you can leverage your email list not only for product sales but to also plan ahead for future campaigns. Jason’s strategy is a great example of thinking outside of the box and using common tools in new ways. Don’t miss this fascinating episode full of helpful lessons from Jason, Scott, and Chris!

Are you using Facebook Live?

What if you had access to a free tool that could help promote and build your brand exponentially? Can you imagine what that would do for your business and its growth potential? On this episode of The Amazing Seller, you’ll hear from business leader Jason Bear as he walks through how he has been able to leverage Facebook Live videos to promote his brand and create a following. Learn how you can use this helpful tool to make your brand stand out from your competitors! Don’t miss this valuable episode to hear more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Jason Bear and Chris join the podcast.
  • [4:30] Jason gives an update on how his brand performed on Prime Day and after.
  • [6:00] Are lightning deals worth it?
  • [9:30] Jason talks about how he’s dealt with product liquidation.
  • [13:30] Post Prime Day sales growth.
  • [16:00] Ramping up sales after running out of stock.
  • [18:00] Crafting effective emails to your client base.
  • [20:00] Utilizing Facebook Ads.
  • [24:00] Jason talks about building an email list for future campaigns.
  • [33:30] How to use Facebook Live.
  • [47:30] Dealing with hijackers and other issues while liquidating products.
  • [55:00] Lessons to take away from Jason’s story.
  • [59:30] Creating a quality team with clear goals.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS401.mp3
Category:general -- posted at: 4:30am EST

Can you believe it? 400 episodes!!! What an amazing journey so far with Scott and the awesome TAS crew. To celebrate such a special and important milestone, Scott has a very fun and unique episode in store. On this episode of The Amazing Seller, you’ll hear Scott share nine takeaways from his journey in business and podcasting so far. He also goes over why you should check out a specific selection from his 400 episodes that will help equip you with the tools and motivation you need to continue striving for success. Make sure you sit down and take the time to enjoy this special episode!

Just Start

What is holding you back from getting started today? Seriously!? Is it fear that holds you back? Too much risk involved? Do you need more research and more tools? What is that one thing that continues to hold you back? What if you decided right here, today to let it go? Imagine what that would do for you! On this episode of The Amazing Seller, Scott explains how the simple but profound truth of just getting started can make a HUGE difference in your life. Don’t let another day go by - today is a perfect day to just start. Hear more from Scott on this topic by listening to this episode!

Realistic Expectations

Do you have realistic expectations when it comes to your journey of success? Are your expectations measured and grounded in reality? Don’t let them get away from you! One of the biggest causes of failure in business is unmet expectations. Don’t buy the lie that you can get rich quick - it’s going to be a long road and it can be very difficult. Be prepared to put in the work and you will have the right outlook. On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about how having the right expectations has allowed him to weather the difficult times and really appreciate the good times. Learn more from Scott’s story on this episode!

Know When To Move On

Do have a solid idea of what level of success you need a product to display for you to continue to invest in it? How do you know that a product has run it course and it’s time to cut your losses? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why this line in the sand is an important one to know if you want to succeed. Don’t let pride or stubbornness win the day, have a plan in place before you launch a product. It can be so easy to keep pouring time and resources into a lost cause. Learn more from Scott on this topic by listening to this helpful episode!

Resources that Can Help You Succeed

Wow, 400 episodes is a lot! Especially if you are new to the TAS community. How will you know which episodes you need to get to ASAP? One easy way is to connect with the TAS community on Facebook and ask other people there what they advise. Another option is to listen to this episode of The Amazing Seller where Scott runs down a list of a handful of select episodes he recommends for you to check out. Don’t miss out on some great insights and lessons in this episode and in the ones that Scott lists - it could be the one thing you need to take you to that next level of success you’ve been looking for!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:20] 9 Takeaways of what it takes to be successful.
  • [7:00] #1 Just Start!
  • [9:30] #2 You’ve got to have realistic expectations!
  • [12:00] #3 Just in time learning.
  • [15:00] #4 You’ve got to launch a product.
  • [17:00] #5 No Excuses!
  • [19:30] #6 Know when to move on!
  • [22:00] #7 Launch more niche products.
  • [24:00] #8 Build an open brand.
  • [28:00] #9 Build an email list and a social following.
  • [32:00] Key TAS episodes you should check out…
  • [42:30] Clips from TAS followers like you!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS400.mp3
Category:general -- posted at: 4:30am EST

What does it take to find personal and professional success? How can you embrace healthy patterns and behaviors in your life that will encourage growth? On this episode of The Amazing Seller, you’ll hear from successful podcaster and business leader, JB Glossinger. JB opens up about the power of consistency, understanding your “Why,” clearing the clutter in your life, and so much more! He brings his years of experience through both success and failure to help leaders like you experience the transformation and change you need to take your business to the next level of success. Don’t miss this powerful episode!

The Power of Consistency

What routines and practices fill up your day? Are they healthy habits and routines, unhealthy habits and routines, or a mixture of both? What steps can you take today to move you toward healthy patterns in your life? On this episode of The Amazing Seller, you’ll hear from JB Glossinger as he shares his story and how building consistent and dependable patterns into his day have fueled his journey toward success. What can you learn from JB’s story? What patterns will you change in your life in light of JB’s lessons? Find out on this inspiring episode!

What is your “Why?”

What pushes you forward each day as you build your business and dream of the future? What is that one thing that motivates and animates you? How do you keep that motivation in front of you and visible? On this episode of The Amazing Seller, you’ll hear from podcaster and business leader, JB Glossinger. JB has experienced his fair share of highs and lows on his journey to success. The one thing that kept him going each and every day was knowing that his podcast was making a difference in people’s lives - that was JB’s “Why.” What’s yours? To hear more about JB’s story, make sure to catch this episode!

Getting Out of a “Funk”

Everyone’s been in a “Funk” before. But how do you find your way out of one? Sometimes it can seem like they just fade away or you just wake up one morning and it has dissipated - but how can you intentionally start to move out of a funk either professionally or personally? On this episode of The Amazing Seller, you’ll hear from business leader and podcaster JB Glossinger as he opens up about how he navigates his way out of funks in his life. JB’s advice is to get into a health kick - he’s seen that simple change make a significant difference in his attitude and outlook on life. To hear more lessons from JB on how to get out of the funk, make sure to listen to this episode!

Get into a Positive Mindset

It’s gut check time! Where is your mindset these days? Are you focused on the negative and the difficult aspects of life and business? What keeps you drawn to a negative mindset? Is it the people around you? What steps can you take to move toward a more positive mindset? On this episode of The Amazing Seller, you’ll hear from JB Glossinger as he explains the impact of maintaining a positive mindset. JB teaches that it all comes down to your actions and your beliefs, do they support a positive or negative mindset? Answer that tough question for yourself and listen to this episode to get helpful steps to move forward!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] JB Glossinger joins the podcast.
  • [7:00] JB tells his story, the cliff notes version.
  • [19:30] The power of consistency.
  • [23:30] Understanding your “Why.”
  • [27:30] Clearing the clutter and saying “No.”
  • [30:00] Trust your training.
  • [33:30] Dealing with people in your life who don’t support you.
  • [39:00] Getting out of a funk.
  • [45:30] What has JB fired up?
  • [49:00] Closing thoughts from JB.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS399.mp3
Category:general -- posted at: 6:10pm EST

You’ve heard Scott talk to some amazing business leaders about the success of their ecommerce businesses recently. Today’s guest has a similar story to share. Brian Jones joins Scott on this episode of The Amazing Seller to explain how he started his ecommerce business, built it up, and eventually sold it. This is an episode that will leave you inspired, motivated, and encouraged to get out there and work for the success you’ve been dreaming about. Don’t let another day go by, take action today! Learn more about Brian’s story on this fascinating episode!

Don’t Underestimate Good Packaging!

You’ve heard the old saying, “Don’t sweat the small stuff,” right? Well, that might not be the best advice to follow when it comes to competing and building a successful ecommerce small business. On this episode of The Amazing Seller, you’ll hear from entrepreneur and business leader Brian Jones. Brian speaks to the significance of looking for those small areas like packaging and messaging to get the advantage over your competitors. Listen to Brian’s story as he describes how he was able to hone in on packaging and how providing quality packaging set him apart from his competitors. You’ve got to hear Brian's story, there are so many great lessons like this one for you to learn from!

Getting Started

Have you been listening to success stories and found yourself wondering when or if you will get to experience that same level of success with your efforts? What are you waiting for? Do you have it built up in your mind that you need some vast amount of money to get your ecommerce business off the ground? On this episode of The Amazing Seller, you’ll hear from Brian Jones as he explains how he was able to get his business up and running with $6,000. To some that number seems really low, to others it seems really high. Listen to Brian’s story as he explains how he made it work and how you too. Don’t forget helpful resources Scott has put together like the 1K Fast Track group that can help you raise the funds you need to get started today!

Build it, Sell it

Are you really good at starting new projects and implementing new ideas? Do you find the thought of running a business on a daily basis dull and uninspiring? If that’s you, you might want to pay attention to what entrepreneur and business leader Brian Jones has to say. Brian was able to start his ecommerce business, make it profitable, and then sell it for a profit that will help fuel his next project. There are business leaders out there who dream of opportunities like Brian’s to build something of value and worth and then hand it off to someone else to maintain so they can pursue the next dream. Learn more about the process of selling an ecommerce business on this episode of The Amazing Seller!

Plan for the Future

What are you doing today to move toward your goals for the future? Seriously! You don’t want to get too focused on your plans for the future that you fail to take action on the things that need to be accomplished today but it is helpful to have that goal in mind. So what’s yours? On this episode of The Amazing Seller, you’ll hear from business leader Brian Jones as he opens up about how he has started putting into motion his plans for the future. He talks about how, now that he’s tasted success and he knows what it takes to get there, he has his eyes set on an even bigger goal. Don’t miss more of Brian’s inspiring story on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Brian Jones joins the podcast.
  • [4:30] Brian tells his story, the cliff notes version.
  • [13:30] Securing sourcing and dealing with samples.
  • [15:30] Focusing on packaging, and listing optimization.
  • [18:00] Brian talks about his strategy launching a product on today’s marketplace.
  • [23:30] Building a business with $6,000 and following the process.
  • [30:00] Product price points.
  • [31:30] How did Brian come to the idea to sell his business?
  • [35:00] How did the valuation of Brian’s business work out?
  • [40:30] What was the vetting process like?
  • [43:30] Did Brian just hand over the keys to his account?
  • [45:30] Connecting with buyers.
  • [47:30] What is Brian working on now?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS398.mp3
Category:general -- posted at: 4:30am EST

Are you ready to jump in with another Friday session of Ask Scott? Get the insights, tips, and lessons you need to move your ecommerce business forward and experience the success you are looking for. On this episode of The Amazing Seller, you’ll hear from Scott as he goes over a fun story from his daughter, why you should avoid short cuts, PPC tips, and of course - answers to questions from sellers like YOU! This episode is PACKED with lots of helpful tools and resources that you can dig into today, don’t miss it!

Don’t Fall For Shortcuts

Do you find yourself eating up every lesson, hack, and tip mentioned by business leaders like Scott? Good! If you want to succeed, you need to be a constant learner. Push yourself and NEVER deceive yourself by thinking that you’ve “arrived.” You also need to make sure you don’t fall for “shortcuts” that promise easy success and a way to “get rich quick.” It might be hard to tell sometimes but you KNOW there is a difference between what guys like Scott bring to the table and those who just want to sell you bill of goods. Take the time to know the difference. Listen to this episode to hear Scott explain how the TAS community is different - you don’t want to miss it!

Building a Solid Email List

It’s gut check time! What have you done to start building your email list? If you’ve been around the TAS community for very long, you know this is a big tool that Scott is passionate about. If you still aren’t convinced that you should be busy building an email list to promote your brand and keep your customer base connected to what you are doing, then pay attention to this episode. On this episode of The Amazing Seller, Scott walks through what it takes to build the list and create appealing offers that customers will respond to. If you are ready to take the next step and give your ecommerce business the shot in the arm it needs, make sure to catch this episode!

What does it take to get started?

Have you ever wondered what it takes to start a community like TAS? How was Scott able to build this awesome community and get started growing a thriving hub of resources to benefit ecommerce sellers like you? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how he went to work building this podcast community and his desire to give back to others so they can experience the freedom and success he’s enjoyed. If you are inspired by Scott’s story and have it in your mind to start something that will help others, make sure to catch this episode to hear more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] A story about Scott’s daughter and her lemonade stand.
  • [5:30] Shortcuts, are they worth it?
  • [9:00] A Pay Per Click tip.
  • [11:30] Question #1: Can you touch on the list building process?
  • [19:30] Question #2: How do I get traction with my FBM account?
  • [25:00] Question #3: What steps did you take to get started with the podcast?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS397.mp3
Category:general -- posted at: 4:30am EST

What does it take to get started as an ecommerce seller? How do you navigate all the ins and outs of launching your first product, making adjustments along the way, and begin planning for the next phase? On this episode of The Amazing Seller, you’ll hear from Scott’s guest, Toni. Toni opens up about her journey from starting her own consignment shop to launching her first private label product on Amazon. Find out how she was able to get started, learn from her successes and failures, and much more! This is a fascinating and inspiring episode that you don’t want to miss!

Be Resourceful!

What type of motivation and determination are necessary to launch a small business? Do you have to have a business background or can you learn the process along the way? Many ecommerce business owners have made their way using both routes. Some come from a business background, and others learn along the way. It’s helpful to hear from both experiences to see what it was that helped them succeed. On this episode of The Amazing Seller, you’ll hear from Toni. Toni grew up watching her mother operate her own small business, a consignment store. That experience gave Toni the courage to branch out on her own and start a consignment store and later an ecommerce business. One of the fascinating aspects of Toni’s journey is how resourceful she was when she started her consignment shop. To hear more of Toni’s story and to find out what you can learn from her, make sure to catch this episode!

Don’t Forget to Ask Questions

Admitting you need help and asking questions can be a really hard thing for a lot of business leaders to do. But if you fail to pause and seek some outside input from others at critical points in your journey, you could end up regretting it! Don’t let that be your story. On this episode of The Amazing Seller, you’ll hear Toni, even in the midst of her success, pause and ask Scott for some important advice. This goes to show you that successful business leaders humble themselves and take advantage of the wisdom of others. Find out what other helpful lessons you can learn from Toni’s story on this episode!

Looking Ahead

When you are in the middle of getting your ecommerce business off the ground, you don’t have a lot of time to look ahead and plan for the next step down the line. As busy as things get, it’s always important to take the time to step away and plot out how you plan to capitalize on your success or course correct from your failure. On this episode of The Amazing Seller, you’ll hear Scott and Toni talk about her next steps as she looks back on how successful her product has been and what she plans to do to build upon this growth. Make sure you sit down with pen and paper to learn from this helpful episode!

Just Go For It!

You’ve heard the old saying, “You miss 100% of the shots you don’t take.” That wisdom applies to taking that step into the unknown and starting your own ecommerce business too! Don’t let fear and hesitation rule over you, take a leap and find out what you are made of! On this episode of The Amazing Seller, you’ll hear Toni’s story and how she was able to silence the voices of fear and doubt to start her journey toward success. What are you waiting for? Listen to this episode for the insight and motivation to move forward!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Toni joins the podcast.
  • [6:00] Toni tells her story, the cliff notes version.
  • [10:00] How Toni started her consignment business.
  • [16:00] Tomi talks about making the shift to start her ecommerce business.
  • [30:00] How Toni launched her first product.
  • [36:00] Scott and Toni talk about her keyword strategy.
  • [42:00] How did Prime Day impact Toni’s sales?
  • [47:30] What are Toni’s plans for the future?
  • [51:00] What were the numbers Toni was looking for with her first product?
  • [56:00] Parting thoughts from Toni.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS396.mp3
Category:general -- posted at: 4:30am EST

Don’t you hate it when you waste your time going down the rabbit hole researching a product? How do you know what products would be the best to move forward with? Do you have a process in place? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they break down nine products submitted via screenshots by TAS listeners like YOU! As they break down each product example they explain why they would continue or pass on that particular product. This is a great opportunity to sit and learn how these guys make their evaluations. Make sure to listen with pen and paper ready, you are going to need it!

Pay Attention to Price Points

One area that really trips up new Amazon sellers is failing to pay attention to the prospective product’s price point. You’ve really got to figure out if it will be worth it for you to proceed with a product. Ask yourself, can I improve the product or drive sales enough to make this worth it? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they walk through several examples of products where they would proceed or decline to proceed because of the way they see the price point playing out. Don’t go through this process blind! Take the time to hear from Scott and Chris and hear how they approach this product research phase, you won’t regret it!

Low Reviews Can Be Helpful

As you proceed through your first phase of product research, make sure to note the number of reviews and also the quality of the reviews. If the product is getting a lot of sales and they have had a lot of average to below average quality reviews, that might be the right product to continue your research on. On this episode of The Amazing Seller, Scott and Chris explain how you can use a product that has poor quality reviews to swoop in, address the concerns raised in those reviews and end up with a product that takes off. Keep in mind that every product that you research that looks like this scenario isn’t going to be a “lock,” don’t get your hopes up, make sure to follow the advice and the process that Scott and Chris lay out. To hear more about the product validation phase, make sure to catch this episode!

Use the TAS Community!

Watching a training like this one with Scott and Chris can have a HUGE impact on how you proceed with your product research phase. But don’t forget that being a part of the TAS community opens you up to a vast network of people who are ready to help you tackle some of the difficult aspects of product validation. On this episode of The Amazing Seller, Scott and Chris go over how sellers like you can use the TAS community to bounce ideas, get encouragement, learn from each other's mistakes, and much more! So what are you waiting for? Don’t just sit on the sidelines, jump in! You could be missing out on some awesome insight that could make a significant impact on how you build your ecommerce business!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Jump into the Private Label Classroom with Scott and Chris.
  • [6:00] Scott and Chris take a look at screenshots and go over product numbers.
  • [16:30] Example #2.
  • [21:00] Example #3.
  • [25:30] Example #4.
  • [30:00] Example #5.
  • [35:30] Example #6.
  • [38:30] Example #7.
  • [40:30] Example #8.
  • [44:00] Example #9.
  • [48:00] Closing thoughts from Scott and Chris.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS395.mp3
Category:general -- posted at: 4:30am EST

It’s time for another session of Ask Scott on this episode of The Amazing Seller! This is the place for sellers like YOU to ask your questions and get the motivation and insight you need to get out there and make your business thrive. On this episode, you’ll hear Scott go over a mindset rant, how to set up Facebook Ads, what to do with white products on a white background, how to compete in a small market, and so much more! Take the time out of your day to sit down with pen and paper to get the motivation and tools you need to succeed. Don’t miss this episode!

Mindset Rant

Are you one of those people who totally overlook and discount the significance of having a healthy or focused mindset? Do you think that having the right mindset is overrated? Wait - don’t get stuck with that kind of thinking. Listen to Scott on this episode of The Amazing Seller as he opens up about the power of having the right mindset and how he has seen it affect sellers positively. Holding on to skepticism can be really helpful in most cases, but consider adopting Scott’s outlook when it comes to mindset and business success. To hear Scott go deeper with this subject, make sure to catch this episode!

Facebook Ads - Step by Step

Do you want to know how to set up Facebook ads to build your email list? Wouldn’t it be great to have a step by step explanation of how the process works and how you can get started? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how sellers like you can access the resources he has put together for this very purpose! Don’t forget, it’s also about the offer you assemble as well, Scott explains how you can access the tools he's assembled for putting together quality offers as well. Make sure you take the time to sit down and listen to all the resources mentioned in this episode!

Finding success in a small marketplace

What does it take to find success in a small marketplace like Amazon UK? What do sellers like you need to do to stand out and make your product the best among the competition? On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about his perceptions of smaller marketplaces like Amazon UK. He goes over how you can adjust and adapt your product so it's different and compelling enough to make buyers choose you over the competition. You’ll also learn how important it is to consider branching out into larger marketplaces if you don’t want to take the time to build up a presence in a smaller market. To hear more on this subject, make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] A weekly thought from Scott - Mindset Rant.
  • [12:00] Question #1: Can you make a step by step video on setting up Facebook Ads?
  • [17:00] Question #2: What is the best way to go about posting a product that is white on a white background?
  • [21:30] Question #3: How do I succeed as a seller in a small marketplace like the UK?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS394.mp3
Category:general -- posted at: 4:30am EST

What does it take to build a successful email list? How do you find your target audience? If you are having a difficult time navigating these difficult subjects, don’t worry - you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from guest expert Rick Mulready on how to locate your target audience, drive traffic to your ads, provide compelling offers, and much more! Rick breaks things down in easy to understand terms that will help you cut through all of the technical talk and find out what you need to know to make your business thrive. Carve out some time with pen and paper to listen to this powerful episode!

What is your Strategy?

You know that old saying, “The road to hell is paved with good intentions?” The same could be said of launching an ecommerce business. You might have all the good intentions and desires and motivations you need, but those things alone won’t get you over the finish line. You’ve got to have a solid strategy in place if you want to succeed. On this episode of The Amazing Seller, you’ll hear Rick and Scott start from scratch and explain how sellers like you can take a thoughtful and calculated approach to building your business and more specifically how to build an email list. Make sure to catch this helpful episode!

Finding Your Target Audience

Do you know for certain who your target audience is? Do you know where they spend their time online? Do you know what other products they are interested in that could provide you with crossover appeal? On this episode of The Amazing Seller, you’ll hear from Scott and Rick as they go over how to locate and effectively market to your ideal target audience. If you have all your product research completed and you are ready to launch, make sure you pause or come back to this episode - it has all the tips and insight you need to start building a robust and effective email list that will help you launch your product successfully, don’t miss it!

Does Your Offer Connect?

Find your target audience and doing all the legwork to get your ads in the right place at the right time means nothing if your offer isn’t compelling! Does your offer make sense to your audience? Is it providing a really good value to them? On this episode of The Amazing Seller, Scott and Rick talk about how to provide compelling offers that connect with your audience. Scott also gives a brief rundown on the different types of offers you can use but to get all the info on that subject, make sure to catch last week's episode in the link section below this post!

Don’t Be Afraid to Start Small

Everyone has to start somewhere, don’t be afraid to start small! This is advice you should take with you when it comes to starting your journey toward opening your own ecommerce business but also when it comes to branching out from there. It can be really easy to get overwhelmed with all of the possibilities out there, don’t let that distract you. Focus on one thing you can do today. On this episode of The Amazing Seller, you’ll hear from Rick Mulready as he opens up about how he’s seen leaders like you find success when they take risks. Don’t think that your risks have to be huge - for you, that risk might be taking out your first Facebook Ad. Whatever is your next step, don’t let fear get in the way! Hear more from Scott and Rick on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Rick Mulready joins the podcast.
  • [8:00] You’ve got to start with strategy!
  • [11:00] How do you get people to opt into your email list?
  • [14:30] Starting from scratch - how do you target the right people?
  • [28:30] What is the best way to test an offer?
  • [34:00] Don’t be afraid to start small.
  • [40:30] Closing thoughts from Rick.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS393.mp3
Category:general -- posted at: 4:30am EST

Does it seem like you are spinning your wheels when it comes to getting your ecommerce business off the ground and running? What steps can you take to give it the shot in the arm it needs to get see the success you’ve been looking for? On this episode of The Amazing Seller, Scott walks through several components that could make a HUGE difference in the way you run your business. He covers how to build a thriving sales funnel, why you should NOT drive external traffic to your Amazon product listing, which offers you should send to your email list, and so much more! You don’t want to miss this valuable episode!

4 Components of Successful Sales Funnel

Are you happy with how your sales funnel is running? Would you like to see it operate a bit more smoothly? On this episode of The Amazing Seller, you’ll hear Scott go over the four components that he has zeroed in on that will help sellers like YOU optimize your sales funnel. To build effective sales funnel like an email list, you need the following components.

  1. Offer
  2. Traffic
  3. Follow Up
  4. Launch

To hear Scott explain each step and how you can optimize your approach to receive the best results, grab a pen and some paper and make sure you listen to this episode!

Crafting the Best Offer

The traffic you receive to your listing means NOTHING if your offer sucks! Do you have an enticing offer for your buyers? Will it make them come back for more? Is it so good that they’ll want to share it with friends? On this episode of The Amazing Seller, Scott runs through three types of offers that will help you figure out which one fits best for your context.

  1. Contest Giveaways
  2. Half Off OR More
  3. Buy one get one FREE

To get more details on how each of these offers works, make sure to sit down and listen to this episode as Scott carefully explains how you can utilize each one for maximum results.

Set Yourself Up For Success

You can have all the right components in place and still fail to execute everything properly. So what does it take? What do motivated and driven sellers like you need to get ahead and drive toward growth and profitability? On this episode, you’ll hear Scott break down what it takes to make sure your special offers to your buyers connect and cause your customers to come back EVERY TIME. Are your offers providing value? Would a potential buyer look at your offer and think that it’s a great deal? If not, you need to reevaluate the offer you are providing. Make sure you listen to this episode to hear Scott dive deeper into specific tips and lessons that could help you get the edge on your competition TODAY!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:00] The 4 components of a successful sales funnel.
  • [10:00] Do NOT drive traffic to your Amazon product listing.
  • [13:30] Scott goes over three different offers you can send to your email list.
  • [16:30] How to make your offer WORK.
  • [24:30] TAS followers like you who were successful with a GREAT offer!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS392.mp3
Category:general -- posted at: 4:30am EST

Do you need a shot in the arm to keep you going and pressing into your goals? Are you stuck and looking for answers? Then you’ve come to the right place! It’s time for another session of Ask Scott on this episode of The Amazing Seller! On this episode, you’ll hear Scott cover a lot of ground. He goes over knowing your “Why,” a shout out to a TAS follower like YOU, dealing with difficult suppliers, PPC strategy, hijacking, and much more! So what are you waiting for? Make sure to grab a pen and some paper for this PACKED episode!

What is your WHY?

Do you know, deep down, what you're “Why” is? Seriously? Do you have it written out and on the refrigerator or on your computer monitor? Why not? On this episode of The Amazing Seller, Scott opens up about his “Why” and how it has kept him focused and fired up so he can reach his goals. Speaking of goals, Scott is able to focus on spending time with his family for his daughter’s wedding BECAUSE of his goals and keeping his “Why” in front of him. To hear Scott dive deeper into this topic, make sure to listen to this episode!

Join the TAS Community!

One of the best ways to stay focused on your goals and objectives is to join a community of like minded individuals who are also pursuing a better future for themselves. That is exactly why Scott and his crew created the TAS community. If you aren’t part of the community yet, what are you waiting for? It's such a great place to bounce ideas around, share best practices, and to stay encouraged by the success and common difficulties faced by others. If you jump in and participate in the TAS community, you won’t regret it. To hear Scott further explain the benefits of the TAS community, don’t miss this episode of The Amazing Seller!

Dealing with Difficult Suppliers

Don’t let suppliers take advantage of you! If you are just starting out, you might be a perfect target for a supplier who will take advantage of inexperienced sellers. Make sure you do your research and find out how to protect yourself when dealing with suppliers and manufacturers. On this episode of The Amazing Seller, you’ll hear Scott explain how dealing with suppliers typically works and what you should expect. He also provides resources that will help you better prepare for interactions with suppliers. Find out what you need to know about this topic on this episode!

Hijackers! Help!

Do you have a plan in place for that dreadful moment when you realize that someone has hijacked your product listing? Don’t put it off! There are so many resources that can help you prepare for when that day comes. Don’t think that it won’t happen to you, if you operate an ecommerce business for long, you will face this issue in big ways or small. On this episode of The Amazing Seller, you’ll hear Scott go over how you can prepare for this roadblock and what options are available to you. Don’t get caught unprepared - make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] You’ve got to figure out your WHY!
  • [6:30] A shout out to a TAS follower.
  • [10:00] Question #1: What should I do if I keep hearing from my supplier that they are out of stock?
  • [14:30] Question #2: I’m seeing lots of new competitors, should I be worried?
  • [19:30] Question #3: Am I using PPC correctly? How can I maximize my efforts?
  • [25:30] Question #4: How should I handle someone hijacking my product?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS391.mp3
Category:general -- posted at: 4:30am EST

Are you a constant learner? Do you take advantage of EVERY opportunity to learn from others who have gone down the path you are headed down? On this episode of The Amazing Seller, you’ll hear from business leader and entrepreneur Jeff Rodgers. Jeff is a TAS follower like you who was able to take the lessons and teachings from Scott and put them into practice! He discusses how he went from starting in retail arbitrage to starting his own private label business, how he dealt with disappointment and failure, why he chose to work with a business partner, and much more! You don’t want to miss this informative episode!

From Retail Arbitrage to Private Label

What does it take to get started with your own private label business? Some people jump right in with both feet, others find it helpful to ease into the ecommerce marketplace by getting involved with retail arbitrage. On this episode of The Amazing Seller, you’ll hear from Jeff Rodgers. Jeff made the jump from retail arbitrage to starting his private label business. Through ups and downs along the way he has been able to put together a solid brand that has a bright future. To hear how Jeff got his start and eventually made that transition, make sure to listen to this episode!

Dealing with Disappointment

How do you handle disappointment? Do you let it defeat you and send you into a downward spiral? OR do you use it as fuel for your journey toward eventual success? On this episode of The Amazing Seller, Jeff Rodgers shares how he was able to get started as an ecommerce seller but then witnessed his product lose traction. Even though this disappointing turn of events, Jeff was able to stay focused on his goal of creating a thriving business that would provide the income he needed. To hear more about Jeff’s inspiring story - don’t miss this episode!

Working with a Business Partner

What if you had someone who was a dedicated to seeing your private label business succeed as much as you are? Can you imagine how encouraging that would be? On this episode of The Amazing Seller, Jeff Rodgers opens up about how he decided to connect with a friend of his and bring him on as a business partner. Jeff says that having someone who is as dedicated to seeing his brand succeed as much as he does makes a HUGE difference. To hear Jeff discuss this subject further, make sure to catch this episode!

The RIGHT Mindset

Do you have the right mindset to experience success? That may sound like a dumb question but the right mindset is a VERY important place to start. If you want to see your business take off you’ve got to manage your expectations and decide NOW how you are going to respond when things get difficult. On this episode of The Amazing Seller, you’ll hear from business leader and entrepreneur Jeff Rodgers. One of the things that sets Jeff apart from a lot of people out there who dabble with private label and other ecommerce options is his mindset. Jeff is committed to following through and really seeing his business take off. If you want to hear more about Jeff’s story and how YOU can draw inspiration from it, make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Jeff Rodgers joins the podcast.
  • [6:30] Jeff shares his story, the cliff notes version.
  • [10:00] From retail arbitrage to private label.
  • [15:00] Reacting to declining sales velocity.
  • [19:00] Jeff talks about starting his own brand and ordering his first product.
  • [24:30] Recovering from failure and starting again.
  • [34:00] How the second product launch turned out for Jeff.
  • [48:00] Was the effort including bringing in a business partner, worth it?
  • [51:30] What’s next for Jeff?
  • [55:30] Closing thoughts from Jeff.
  • [1:00:00] Getting in the right mindset.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS390.mp3
Category:general -- posted at: 4:30am EST

Are you ready to get started with your private label business? Do you find yourself searching for that extra push or spark of motivation? What if you heard the story about someone just like you? On this episode of The Amazing Seller, you’ll hear from Kevin Sanderson as he opens up about his journey from taking his earnings as a high school football referee to use that to fuel his ecommerce business. Kevin is a down to earth guy who finally reached the point where he was ready for a change in his life. Are you ready for change? Listen to Kevin’s story and discover the inspiration that helped get him started - don’t miss it!

Set reasonable expectations

Don’t let unrealistic expectations lead you down the road to disappointment! Make sure you understand what it takes to get started building a private label business, it takes hard work but you can do it! On this episode of The Amazing Seller, you’ll hear from Kevin Sanderson as he explains the mindset he was able to adopt that led him to keep reasonable expectations as his business got off the ground. Everyone would like to start out with an instant return on their efforts, but that can set you up for failure. You need to understand that this is a process that takes patience and time to build. To hear Kevin and Scott dive deeper into this topic, make sure to catch this episode!

Expanding into International Markets

Can you imagine getting the hang of the private label business model so well that you were considering moving your efforts into an international marketplace? What would that look like? What steps would you need to take to get started? Is it even viable for small business leaders to make that leap into the international marketplace? On this episode of The Amazing Seller, you’ll hear from Kevin Sanderson as he walks through his decision to expand his business by offering his products in Canada and now the UK. Kevin doesn’t approach this expansion as an expert, he just knows the right questions to ask and how to connect to the best resources. To hear Kevin explain his process in further detail, don’t miss this episode!

Little Successes Add Up

What is your business strategy for growth? Are you looking for a KNOCKOUT punch or a HOME RUN that will send your profits sailing? Or are you considering taking a more below the radar approach? On this episode of The Amazing Seller, you’ll hear from Kevin Sanderson as he goes through why he looks for the small successes he can bundle together over time instead of the BIG home runs. Don’t be so quick to dismiss Kevin’s strategy. It may not sound as sexy as the superstar product but he is experiencing real consistent growth that is allowing him to expand his operation. To find out more about Kevin’s mindset and how he is able to find and build upon small successes over time, make sure to listen to this episode!

Believe in the process and GET STARTED!

Where are you on your journey toward success? Have you started yet? Are you ready to take your business to the next level? What is your plan for getting from HERE to THERE? On this episode of The Amazing Seller, Kevin Sanderson shares the insight and wisdom on building a successful and thriving ecommerce business. It wasn’t all smooth sailing for Kevin, he admits that he probably took too long to get started and he doesn’t want sellers like YOU to make that same mistake! Kevin’s advice is to believe in the process and to get started TODAY. Don’t wait for tomorrow, identify a step you can take today that will move you closer toward your goal! Hear more about Kevin’s story and his valuable insight on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Kevin joins the podcast and tells his story, the cliff notes version.
  • [12:00] What was it like for Kevin to find that first product?
  • [14:30] What caused Kevin to make the leap to selling products?
  • [20:00] Issues that Kevin ran into along the way.
  • [27:00] Kevin talks about plans for the future.
  • [31:00] How Kevin plans to launch his next products.
  • [37:00] Have the right expectations!
  • [43:00] Kevin talks about how he started selling in other countries.
  • [48:30] You’ve got to run your own race.
  • [50:30] Parting advice from Kevin. What can you do right now?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS389.mp3
Category:general -- posted at: 4:30am EST

Don’t underestimate the power of GREAT customer service! There is a reason why places like REI, Nordstrom, Amazon, and many others are KNOWN for their great customer service - it’s part of their brand! What if you could build yourself a brand with that kind of reputation? On this episode of The Amazing Seller, Scott kicks this session of Ask Scott off with a rant on providing great customer service. Don’t sell yourself short, there are little things you can do now as you are building your brand that will impress your customers. To hear Scott dive deeper into this topic, make sure to catch this episode!

Bundling Products

Is it a good idea for you to bundle your products? YES - if it makes sense. Don’t try to bundle products that have no relationship to each other. But you’ve got to keep in mind that it benefits you to have each item listed individually and then offer a bundled option if it makes sense. On this episode of The Amazing Seller, you’ll hear Scott explain how bundling works and how it can benefit you and your customer. Don’t leave money on the table! This is a great way to expand your product options and even start building a niche brand. Make sure you don’t miss this episode!

Providing Premium Packaging

Packaging matters. You want to make sure that your product is showing up in the right package that communicates to your customers that you care about the item you are selling them. Usually, your manufacturer will have a good connection with a local (to them) packaging company that will take care of your needs. But that’s not always the case! If you want to hear what options are available to you as an Amazon seller, make sure to listen to this episode of The Amazing Seller to hear more valuable information on this subject!

Using Jungle Scout

How do you keep up with what products are trending on the Amazon market? What can you do to stay on top of your competition? When you use tools like Jungle Scout, you get access to all the relevant and up to date info, you need to make the right decisions when investigating products and adjusting your product listing. On this episode of The Amazing Seller, Scott explains why sellers like you should keep tools like Jungle Scout in mind when trying to maximize your efforts. Is it VITAL that you use Jungle Scout when you are first starting off? No. But every advantage helps. To hear Scott explain this topic further, make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] A takeaway from Scott’s recent Starbucks visit.
  • [9:00] Scott’s shout out to a TAS listener.
  • [11:00] Question #1: A question about bundling and shipping multiple products.
  • [16:00] Question #2: How do I secure premium packaging?
  • [23:00] Question #3: Which should I use, Jungle Scout or Amazon Scout?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS388.mp3
Category:general -- posted at: 4:30am EST

What does it take to construct a solid and well performing Pay Per Click (PPC) campaign? How can you avoid typical pitfalls and common mistakes that many sellers make? On this episode of The Amazing Seller, Scott sits down with Jeff Cohen from Seller Labs to go over KEY elements that make up a successful PPC campaign. You’ll hear them discuss the role of sponsored ads, keywords, the “Halo Effect” and much more! This is an in depth and detailed episode that you don’t want to miss! Make sure you have pen and paper near by - there are several tips that you’ll want to check out later.

Increasing your PPC bid

You might be tempted to think as many other Amazon sellers do that to maximize your ACOS you’ll need to decrease your PPC bid. Don’t be so quick with that response. You might want to slow down and consider INCREASING your PPC bid to have that effect. On this episode of The Amazing Seller, Jeff Cohen explains why this method works and why you need to take a good look and possibly an audit of how you are proceeding with your PPC strategy. Are you really ready to take your ecommerce business to the next level? Make sure to catch this episode so you have all the tools you need to get there!

Common issues with Keywords

Do you struggle with finding the right way to use keywords and search terms? Are you wondering if there is something you can do to maximize your efforts so you are wasting resources? Look no further! On this episode of The Amazing Seller, you’ll hear from entrepreneur and business leader Jeff Cohen as he goes over common mistakes he has seen Amazon sellers make when it comes to keyword optimization. If you are ready to really hone in and make the most of your keyword efforts, sit down and take your time with this episode!

How to Start a Paid Ad Campaign

What does it look like to start a successful paid ad campaign? How do some of the top sellers on Amazon start their campaigns? On this episode of The Amazing Seller, you’ll hear from Jeff Cohen as he describes how he starts his ad campaigns. Make sure you take the time to really listen to what Jeff has to share, you might even consider pulling up your ad campaign and see if what you are doing matches up with what Jeff talks about. If you haven’t started an ad campaign, this is the episode that you want to earmark and come back to - don’t miss it!

How Seller Labs Can Help YOU!

What can you do to get the most out of ecommerce tools like the ones offered by Jeff Cohen and his team at Seller Labs? Do companies like Seller Labs even care about the average Amazon seller and their experience with their products like Ignite? On this episode, you’ll hear from Jeff Cohen as he explains how his team at Seller Labs works with sellers like you to improve upon their tools. If you’ve been wondering how support platforms like Seller Labs work, make sure you catch this episode to get the inside track from Jeff - you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Jeff Cohen joins the podcast.
  • [6:30] Setting up the correct PPC campaign structure.
  • [16:00] Does raising your PPC bid maximize your ACOS?
  • [22:30] Using sponsored ads to target your competitor.
  • [28:00] Does Amazon pay attention to the sellers who spend the most money?
  • [33:00] What is the Halo effect?
  • [38:00] Common complaints around Keywords.
  • [58:00] How Jeff starts a new sponsored ad campaign.
  • [1:01:30] Jeff talks about why he created Ignite.
  • [1:08:00] Parting thoughts from Jeff.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS387.mp3
Category:general -- posted at: 4:30am EST

Did you know that it is becoming so lucrative to sell on Amazon that traditional businesses are finding that selling their products there are increasing their profit margins? What does that mean for the future of brick and mortar stores? How do those businesses adapt to the ecommerce wave? On this episode you’ll hear from business leader, Jason Bear has he dives into his company’s move to start selling and really leveraging their presence on Amazon. Jason also has a ton of great tips and insights that will benefit ecommerce sellers like YOU - don’t miss it!

The Lowest Price Point Doesn’t ALWAYS Win

Many Amazon sellers seem to be under the impression that the lower the price the higher the volume of sales. Is that really the best way to run your ecommerce business? What about quality and building a brand? On this episode of The Amazing Seller, you’ll hear from Jason Bear as he explains how he has seen product quality and brand dependability beat out low prices. Jason isn’t just your average ecommerce seller, he has a fully staffed and thriving business with multiple products with a great reputation. Learn from Jason and his knowledge of selling and marketing quality products on this episode!

Optimize Your Product Listing

You’ve heard Scott talk about this topic at length but it bears repeating - you’ve got to make sure you optimize your product listing! Don’t skip this step! Seriously, go back and take a look at your product listing and really scrutinize it. Does it live up to the standards you have learned from Scott by listening to his teachings? On this episode of The Amazing Seller, you’ll hear Jason Bear goes over how he has optimized his company’s product listings and how ensuring that this step is done with a high level of focus and attention to detail has led to increased traffic and sales. If you are looking for that one lesson or piece of insight that could make the difference for your business, this might just be it. Make sure you listen to this episode!

Build Your Email List

How do you communicate with your customer base? What method do you use to test and determine if a new product will be successful for your brand? What if you had a tool that would help you get KEY input from people who have purchased from your brand before? On this episode of The Amazing Seller, you’ll hear from business leader Jason Bear as he shares how his company has leveraged the use of their email list to drive traffic, test products, and more! You’ve heard Scott’s rants on why you should use an email list - take a moment to hear from Jason’s perspective and how he has seen it make a HUGE difference in how his brand engages with customers. To hear Jason, Scott, and Chris dive deeper into this topic listen to this episode!

Know Your Audience!

Don’t you hate it when a brand totally gets you wrong? You get a piece of marketing that doesn't’ apply to you or you get that email that is totally out of left field - it’s annoying and irritating. What would it look like for a brand to “get you?” What would it take for you to understand your audience? On this episode of The Amazing Seller, you’ll hear from business leader Jason Bear as he shares how his company has honed in on their efforts to effectively communicate with their audience in a way that matters. Jason goes over key steps they have taken to bring value and worth to their customers where they are in the digital space if that’s Facebook, Instagram, YouTube or other spaces. To hear more from Jason on this topic, make sure you catch this episode.


OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Jason Bear and Chris join the podcast.
  • [3:30] Jason gives a bit about his background as a business leader.
  • [6:00] The decision to expand and sell products on Amazon.
  • [12:00] Jason talks about how he set up is first batch of products for success.
  • [17:30] It’s not about the lowest price point. Brand and quality matter!
  • [21:00] Amazon’s performance metrics.
  • [23:00] Optimizing the product listing.
  • [26:30] Jason talks about some current projects he is working on.
  • [30:00] Addressing PPC issues.
  • [35:00] When to move on from a failing product.
  • [38:00] Jason talks about driving traffic to his product listing.
  • [42:00] Know your audience and adjust your email offers.
  • [50:00] The best traffic source. Facebook? Instagram?
  • [52:30] Jason talks about how to utilize Amazon Prime Day.
  • [1:01:00] Participating in Amazon’s Lightning Deals.
  • [1:04:00] Preparing for Amazon Prime Day.
  • [1:07:00] Jason talks about running product promotions.
  • [1:11:00] Parting thoughts from Jason.
  • [1:14:00] Start where you are.
Direct download: TAS386.mp3
Category:general -- posted at: 4:30am EST

Sometimes leaders can get so focused and “in the zone” that they forget to pause and be present with people who matter the most. Does that sound familiar? Do you struggle with turning your drive “off” so you can just be with people close to you? On this episode of The Amazing Seller, Scott kicks off another session of Ask Scott with a simple reflection on what it means to “take it all in.” Scott’s reflection is as much for himself as it is for business leaders like you who are striving and working hard for success. To hear more of Scott thoughts on this subject and to hear answers to questions from TAS listeners like YOU, make sure to catch this episode!

Buying an FBA Business

Does a turnkey Fulfilled By Amazon (FBA) business appeal to you? Whether you are looking to expand your reach or if you want to get started selling on the ecommerce marketplace by purchasing a business, there are a few things you need to consider. On this episode of The Amazing Seller, Scott addresses a scenario from a TAS listener who is in the process of buying an FBA business. The key issue from that listener's question revolves around the seller not willing to hand over the Amazon seller account, they just want to give all rights to the best-selling product to the buyer. This raises several issues for Scott that he addresses along with some other things to consider when embarking on this endeavor. Don’t miss this episode!

Dealing with Negative Reviews

Negative reviews are at the top of some of the worst things that can happen to an Amazon seller. So what recourse do you have? Should you respond to the negative reviews? Abandon the listing and start a new one? On this episode of The Amazing Seller, Scott walks through several ways sellers like you can deal with negative reviews left on your product listing. One thought that Scott shares is to consider offering a new and improved product that resolves the reviewer's issues free of charge as a response to the review that they left. To get more insight from Scott on what to do in situations like this one, make sure to catch this episode!

Increase Your Insert Card Conversion Rate!

If you have tried to follow some of Scott’s lessons on building a list and connecting with your customers, you might run into the issue of low conversion rates when it comes to insert cards. What can you do to improve those numbers? How can you make an offer that is SO appealing to your customers that they sign up for your email list? On this episode of The Amazing Seller, you’ll hear from Scott as he gives several simple steps sellers like you can take that will improve your conversation rates for insert cards. You might consider offering a premium item in a giveaway or giving them a steep discount to sign up for your list. To hear more ideas that will get the ball rolling, listen to this episode!

Get in the RIGHT Mindset!

One of the quickest ways to lose momentum and shoot yourself in the foot is to fall into the WRONG mindset. So what does a good and focused mindset look like when it comes to running a thriving ecommerce business? On this episode of The Amazing Seller, you’ll hear from a TAS listener like YOU who “gets it.” Scott explains why this listener is in the right mindset needed to succeed and push through the difficulties that WILL come when starting and running your own small business. To hear more on this topic, make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Pause for a minute to “take it in.”
  • [3:30] Simplify the process.
  • [6:30] Question #1: A question about buying an FBA business.
  • [13:30] Question #2: How should I respond to negative product reviews?
  • [18:30] Question #3: How do I get better responses to my insert cards?
  • [27:30] An encouraging message from a TAS listener like YOU!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS385.mp3
Category:general -- posted at: 4:30am EST

Do you ever find your head spinning when trying to figure out all the in’s and out’s of your ecommerce business’s taxes? Don’t you wish there was someone who could cut through all the clutter and give you clear answers to some of your top questions regarding taxes? On this episode of The Amazing Seller, you’ll hear from Josh Bauerle as he addresses common questions and issues ecommerce sellers like you run into. He covers topics like bookkeeping, keeping separate bank accounts, quarterly taxes, and more! Make sure you have your pen and paper ready for this helpful episode!

How Important is Bookkeeping?

It's probably one of the least sexiest yet MOST important subjects when running an ecommerce business… bookkeeping. What do you need to do to protect yourself and make sure you are operating within the confines of the law? How do you start small and scale your approach as your business gets off the ground? On this episode of The Amazing Seller, Josh Bauerle breaks down why you should focus on keeping your business account separate from your personal account. He also provides helpful tips on which tools you can use that will ensure that you have a clear accounting of all your business details. To hear Josh go further with this topic, make sure you catch this episode!

How Should You Pay Your Taxes?

So you have your business up and running and your product launch ready, but you still have to figure out details like how to pay your business taxes. What do you do? What is the best way to pay for your taxes, quarterly or annually? On this episode of The Amazing Seller, Josh Bauerle explains why paying your taxes quarterly is the best solution. He also provides a helpful tip for estimating how much you should pay each quarter so you aren’t left with a huge difference or even a penalty at the end of the year. Josh’s insights might be just the thing you need to make sure you have all your ducks in a row, don’t miss it!

Why You Should Set Up An LLC

Did you know that if you don’t set up an LLC you are personally vulnerable to any lawsuits brought against your company? Is setting up an LLC the best option for you and your ecommerce business or are there other routes to take? On this episode of The Amazing Seller, you’ll hear from Josh Bauerle as he goes over the benefits of setting up an LLC and how other business entities work. Josh explains how an LLC can provide an extra wall of protection for business owners like you should your company become the subject of a lawsuit. In addition, he goes over how virtual assistants and contractors fit into the tax equation. Don’t miss this helpful episode!

Navigating Sales Taxes

One of the most complicated areas of running an ecommerce small business is dealing with sales taxes. The reason this can be so complicated is due to the fact that there isn’t a unified explanation from the government on how to respond to this issue. It's complicated by the fact that your location, your product’s location, and where you customer buys the product can all be in different states which increases the difficulty of assessing what sales tax level you need to pay. To help you make some sense of this issue, Josh Bauerle joins Scott on this episode of The Amazing Seller. Josh doesn’t have all the answers on this topic because it's such a complicated and difficult one, but he does have a place for ecommerce seller like you to start. Make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Josh Bauerle joins the podcast.
  • [4:30] Josh talks about the necessity of good bookkeeping.
  • [11:00] Why you need to have a separate bank account for your business.
  • [17:00] Can you use product inventory as a tax deduction?
  • [20:30] Why should you pay quarterly taxes?
  • [22:00] A great tip for projecting your quarterly taxes cost.
  • [28:30] How do business entities work?
  • [31:30] Why you should set up an LLC.
  • [47:00] Josh and Scott discuss the role of sales taxes.
  • [55:00] Josh talks about the exciting service that he is developing for FBA Seller!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS384.mp3
Category:general -- posted at: 4:30am EST

If you didn’t get the chance to attend the recent TAS LIVE event in North Carolina, today is your lucky day! You get a little sneak peek into the behind scenes conversations and takeaways from that event. You’ll hear from Scott, Chris, Angel, and Joel as they talk about KEY lessons and takeaways that could help ecommerce sellers like you make a change in your business today. You don’t want to miss a minute - make sure you have pen and paper handy for this episode of The Amazing Seller!

Don’t Overcomplicate it!

Do you feel bogged down by all the things you COULD be doing? Don’t let that slow you down. Focus on one step at a time. For example, take the time to go to social media sites like Facebook, YouTube, and Instagram to find influencers that align with your product. Sit down and make a list, then contact these social media influencers. It can be that easy! Don’t let excuses get in the way. On this episode of The Amazing Seller, you’ll hear Scott and the TAS crew break down how you can get started TODAY - don’t miss it!

Experience Matters

Don’t overlook the POWER of a good customer experience! Do you have good customer service experiences that come to mind? What about negative ones? The negative ones usually stick out more but that shouldn't stop business leaders like you from doing everything you can to ensure that your customer has a positive experience with your product. On this episode of The Amazing Seller, you’ll hear from Scott as he describes a recent Uber experience he had with the TAS crew as they were visiting North Carolina. The example that Scott shares goes to drive home the point that customer experience matters! To hear Scott share the story, make sure to catch this episode!

Understanding Your Audience

Have you ever received a piece of advertising in the mail that didn’t make any sense for you? Everyone at some point has been on the receiving end of poor marketing. Don’t make that mistake as an ecommerce seller! There are steps you can take that will help you identify and get into the mindset of your target audience. On this episode of The Amazing Seller, Scott and the TAS crew walk through what it looks like to understand and then effectively communicate to your niche audience. Make sure you listen to this episode to get all the tips and insights on this subject!

THE ONE QUESTION

You’ve heard the TAS motto from Scott at the end of every episode you listen to, TAKE ACTION. Scott's rallying cry is SO good and really effective! To complement those two helpful words, consider taking it one step further with this simple question that will help you move forward and take action effectively.

“What skill, ability, or resource do you have right now that will move your business forward?”

This simple question, when answered with intention and detail can make all the difference as you move forward toward building your ecommerce business. If you’d like to hear more from the TAS crew on how you can move forward TODAY, make sure you listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:50] Chris gives a recap of the recent TAS event.
  • [5:00] Angel talks about her role with TAS and observations from the event.
  • [8:30] Taking the next step. What should you do next?
  • [12:00] Joel talks about his role with TAS.
  • [16:00] Scott and the crew talk about their recent Uber experience.
  • [19:00] Creating a valuable experience for customers.
  • [22:30] Joel talks about understanding and marketing to your audience.
  • [28:30] Angel shares some of her takeaways.
  • [32:30] The ONE QUESTION you need to ask yourself.

LINKS MENTIONED IN THIS EPISODE

 

Direct download: TAS383.mp3
Category:general -- posted at: 4:30am EST

It’s time to get fired up for another exciting session of Ask Scott on The Amazing Seller! This is the place where TAS followers like YOU get to ask your questions to tough issues you’ve run into while trying to build your ecommerce business. On this episode, Scott covers transitioning from an open brand to a more niche brand, how to recover from a failed product launch, and how to determine the next step after a successful product launch. This your stop for all the tips and insights that you need to push your business over the top - don’t miss this episode!

Transitioning from an Open Brand

What will it take to move from an open brand approach to more of the niche brand approach that Scott, Chris, and Dom often talk about? Is it even realistic to do so if you’ve started as an open brand? On this episode of The Amazing Seller, Scott walks through what it will take for sellers like you to start moving in the direction of an open brand concept. Scott addresses two different approaches to this question and how you can make the right decision based on the direction you want to go with your business. To hear Scott dive deep into this topic, make sure to catch this episode!

Recovering from a Failed Product Launch

Is there any hope for a seller who failed from their very first product launch? What does the recovery process look like? Is there any way to recoup value for the products manufactured? On this episode of The Amazing Seller, Scott walks through how to respond when a product launch isn’t going as planned. According to Scott, one the most important steps in the process of recovering from a failed product launch is to examine the reasons why the launch failed. If you are able to place a finger on the reason why the launch failed that will help better position your next product launch for success. Learn more about recovering from a failed launch on this episode!

Navigating PPC and Keywords

Is your product listing on Amazon in the best position it can be in to lead you toward growth and success? Have you really optimized your listing to the fullest extent? What about PPC and Keyword research? On this episode of The Amazing Seller, Scott breaks down what you can expect from evaluating search term reports. He also goes into how Amazon uses keywords and how you can get the most out of this helpful tool. If you’d like to hear more from Scott on this topic make sure to listen to this episode! Also - check out the PPC training link located in the resources section below!

Next Steps

How do you figure out where to expand your business once you’ve launched a successful product? If this is a question that is really relevant to you or if you can only dream of one day asking this question yourself, it’s best to have an answer sooner than later. On this episode of The Amazing Seller, Scott goes through a few options for sellers like YOU to consider once you’ve reached this point of success. Before you go too far down that line of thinking, it is good to pause and CELEBRATE! Small victories and hitting benchmarks like this are VITAL for sustained success, in the long run - don’t neglect this step. To hear all of Scott’s suggestions for next steps - make sure to listen to this episode.

 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Question #1: How do I go from from an Open Brand to a more niche brand?
  • [12:00] Question #2: How do I recover from a failed product launch?
  • [15:30] Question #3: How do I get the most out of my search term reports?
  • [21:30] Question #4: I’ve got a successful product, what should be my next step?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS382.mp3
Category:general -- posted at: 4:30am EST

Not sure if you have what it takes to build a successful and thriving ecommerce business? Are you intimidated by guys like Scott who seem to find success because they’ve been in the industry for years? This episode of The Amazing Seller will help change your perspective! You’ll hear from a fellow TAS follower like YOU who have been able to put the principles the Scott teaches into practice in a relatively short time to experience exponential growth. Learn from Mattei as he shares his story and how he has reached the point of success he currently enjoys and his plans for the future - don’t miss it!

Preparing for Success

Be honest, are you ready for success? If all of a sudden, your product took off in sales, would you be able to handle that increased demand? Do you have the systems and processes in place? On this episode of The Amazing Seller, you’ll hear from Mattei as he shares what steps he took early on before he even launched his product that helped to set him up for success. Learn how he approached product research, his keyword strategy, listing optimization, and much more! If you are ready to take the next step toward growth, make sure you learn from Mattei on this episode!

Build a Launch List!

If you’ve been around the TAS community for very long, you’ve heard Scott talk about the necessity of building an email launch list. Scott is VERY passionate about this subject and is convinced that it’s the one unique tool every seller should use that help them get an edge over the competition. On this episode of The Amazing Seller, Mattei shares his story and how pivotal the use of an email launch list was to the early success he experienced with his product launch. To hear more of Mattei’s story and get another angle on why you should start focusing your resources on building an email list, don’t miss this episode!

Planning the Next Big Step

Can you imagine what it must be like to have your ecommerce business running so smoothly that you are ready to start planning the next phase of growth? What would it take for your small business to get to that level? What do you think your next step would be? On this episode of The Amazing Seller, Scott sits down with TAS follower and business owner, Mattei as he shares his story and asks Scott for input on where to take his next step. Mattei’s question boils down to whether he should launch a second product in the US Amazon market or if he should expand his reach to the European Amazon market. To hear more of Mattei’s story and the awesome advice that Scott gave him, make sure to listen to this episode!

TAKE ACTION!

Everyone wants to know the secret formula to success. What easy to use hacks will grant overnight success? The truth of the matter is, every situation is unique. There are so many factors at play that determine how a product will trend and other decisions that the seller makes that could have a HUGE impact on the chance for financial success. In light of all these moving parts, Scott continuously encourages TAS followers like you each and every week to TAKE ACTION! Echoing that call is Mattei, Scott’s guest for this episode. Mattei also shares this piece of encouragement - stay with it, keep test, keep refining, don’t quit! If you’d like to hear Mattei’s story and how he has been able to push through the ups and downs of running a small business - don’t miss this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Mattei joins the podcast and shares his story, the cliff notes version.
  • [8:30] Mattei talks about his background in software development and how he created his first product.
  • [12:00] How did Mattei get to where he is now with his ecommerce business?
  • [15:00] What did Mattei do behind the scenes before he launched his product?
  • [25:00] Connecting with a YouTube personality for product promotion.
  • [33:00] Why you should consider advertising on your own product listings.
  • [37:00] Mattei is trying to decide the next step - expand in the US or move to the European Amazon Marketplace?
  • [40:00] Leveraging keywords and the data available.
  • [44:30] Mattei talks about a negative keyword strategy.
  • [46:30] Parting words of advice from Mattei - TAKE ACTION and keep testing, stay with it!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS381.mp3
Category:general -- posted at: 4:30am EST

What is it like to have the insight and wisdom of ecommerce industry leaders just a click away? You don’t have to wonder! Join Scott, Chris, and Dom on another special edition of The Amazing Seller for a TAS Power Hour. On this episode you’ll hear the guys address an aggressive PPC launch strategy, how to rank for keywords, and so much more! If you are ready to dive in and learn some great information that will help you zoom past the competition, make sure you take the time to catch this episode!

PPC Strategy

How will you position your Amazon product listing for maximum exposure and ensure it’s on the right path toward robust sales? One of the best methods to achieve this goal is to make sure you have a solid Pay Per Click (PPC) strategy in place. On this episode of The Amazing Seller, you’ll hear from ecommerce expert Dom as he breaks down an aggressive PPC strategy you can implement TODAY that will help you get the results you are looking for. Don’t fumble around in the dark! Learn from guys like Dom who have been around for awhile and have the battle scars to show for it!

Consider it an Investment

Do you consider your efforts to build a thriving ecommerce business selling on Amazon as a get rich quick endeavor or do you see it as a long-term investment plan? If you are looking for quick cash and an easy no hassle way to get it, you might be looking in the wrong place! On this episode of The Amazing Seller, Scott, Chris, and Dom explain why selling on Amazon should be considered with a long view in mind. What are you willing to pay to get this business up and running? You need to make sure you have the right mindset, you will “lose” money in the beginning - but don’t think of it as a loss, consider it an investment. To hear the guys explain this concept even further, make sure to listen to this episode!

Begin with the End in Mind

Wouldn’t it be great to have the personal rundown and launch list of one of the leading ecommerce industry thinkers? Imagine how you could adjust your approach and rely on the wisdom of someone who has been successful and knows the way to get there. On this episode of The Amazing Seller, Dom generously shares how he approaches product research, product launch, and promoting his product listing. If you’ve been waiting for that one KEY insight or lesson that will help you get an edge on your competition, make sure you listen to this episode!

Best Seller Ranking

One of the best ways to make sure your business if off to a great start is to double check your product listing. There are steps you can take to ensure that you have fully optimized your product listing so there is nothing in the listing itself that is causing you to show up at a lower ranking when buyers search for products in your category. On this episode of The Amazing Seller, Scott, Chris, and Dom explain how you can optimize your product listing and make sure you are doing everything you need to show up with a strong Best Seller Ranking (BSR). Don’t leave any stone unturned! Make sure you catch this episode to stay on top of your game!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Jump into this TAS Power Hour session.
  • [8:00] The guys talks about a good PPC strategy.
  • [14:30] What does it take to get a high ranking on search terms?
  • [29:00] You will lose money in the beginning - consider it an investment!
  • [39:00] Dom talks about his ideal launch strategy.
  • [45:00] Be patient with your PPC strategy and how to budget for it.
  • [1:01:00] The guys talk about sales and BSR for one of their listings.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS380.mp3
Category:general -- posted at: 4:30am EST

Sometimes the simplest phrases can be the most helpful. What phrases or sayings have helped you stay focused and on target toward your goal of success and business growth? On this episode of The Amazing Seller, Scott shares some helpful insight from a fellow TAS follower like you! His phrase is simple but helpful - Research,Take Action, and Refine. This clear and constructive advice can help you cut through the complexity and focus on what really matters! To hear Scott go further with this topic and also address questions from TAS listeners like you, make sure you catch this episode!

Dealing with Negative Product Reviews

What do you do when a negative review starts gaining traction and people keep upvoting it on your product listing? Is there any way to combat this difficult situation or do you just have to suffer through it? On this episode of The Amazing Seller, Scott explains what options you have at your disposal to react to this negative turn in product reviews. He also breaks down why you should be cautions moving into more highly competitive categories that tend to attract more of these negative assaults on your product reviews. Make sure to catch this episode to hear Scott go even deeper with this topic!

Search Terms Amazon Buyers Use

You know the search terms that your buyers use when you get them in via Pay Per Click (PPC), but what about the organic sales, what search terms are those buyers using? Imagine the benefit that would be to your efforts if you knew what search there those buyers were using! On this episode of The Amazing Seller, Scott breaks down how you can start to build a picture of what words and phrases those buyers are using to arrive at your product listing. Take note that this tool isn’t perfect and it can be difficult to figure out exactly what search terms those buyers were using but this should give you a good place to start. Find out more from Scott by listening to this episode!

Competing with Products that have a Patent Pending

If you are in your product research phase and you find a great product that you KNOW will position you for huge profits but realize that you competitor has a patent pending on their product, what do you do? Do you give up? Do you move forward? Is it even worth the headache? On this episode of The Amazing Seller, Scott goes over options you should consider if you find yourself in a similar situation. You’ve got to figure out if the benefits outweigh the risks when it comes to a product like the one described. If you’d like to learn more, make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Research.Take Action.Refine
  • [5:00] Question #1: How do I combat negative reviews of my product that get upvoted?
  • [14:00] Question #2: How do I figure out what search terms my buyers are using?
  • [25:30] Question #3: Should I still pursue a product that sellers have a patent pending for?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS379.mp3
Category:general -- posted at: 4:30am EST

Have you noticed Amazon’s recent roll out of their new early incentivized review program? If you didn’t notice it, you aren’t alone! Amazon kind of quietly rolled out this new program that could make a huge impact for non-brand registered Amazon sellers. On this episode of The Amazing Seller, Scott and Chris break down what the new program does, how impacts sellers like you, how you should respond, and they also go over some key information regarding brand registry. If you want to make sure you are up to date on all the latest Amazon news and how it impacts your business, don’t miss this episode!

What is Amazon’s New Review Program?

The first thing that you need to know when getting all the details on Amazon’s new incentivized review program is that for right now, it is only available to brand registered sellers. On this episode of The Amazing Seller, Scott and Chris go through a rundown of all the known details of this new Amazon review program. If you want to get started with this program you just have to pay a one-time fee of $60 per SKU and they will do all the legwork of tracking down your products buyers and incentivise them toward leaving a review on your product listing as long as it has fewer than five reviews. This incentive is anywhere between a $1 and $3 Amazon credits paid to the reviewer by Amazon. To get more details on this program, make sure to listen to this episode!

How does this affect your email list strategy?

An important factor to consider when looking into whether you should participate in the new Amazon review program is how it will impact your email list strategy. Will you still be able to offer discounts and promotions via codes and still utilize this new Amazon program? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they cover how your current email list methodology will be impacted by this new program. This is an important factor to consider as you build momentum with your product launch, it may even cause you to hold off on launching your product with the timeline you currently have put together. Scott also makes the point that this could impact your PPC strategy as well. To hear Scott and Chris dive deeper into this topic, don’t miss this episode!

Does it help to FREAK OUT??

One thing that never changes about Amazon is that it never stops changing. You might have to read that a second time… The point is, Amazon is constantly changing and evolving for buyers and sellers. Is this new review program kind of startling and frustrating in light of their recent crack down on paid reviews? Of course, it is! But is it productive to get upset and bothered by it? NO! Don’t let this change or bump in the road knock you off course. Stay focused on what matters and how you can make the most out of this situation to grow and improve your business. To help you gain a better perspective on this new Amazon review program, make sure you listen to what Scott and Chris have to say on this episode of The Amazing Seller!

Amazon’s Brand Registry

Did you know that as of this writing, Amazon has reopened applications for its brand registry program? One of the big changes since the last time they were accepting applications is that this time around, you have to have a registered trademark for your product. This route is more for the individuals who are ready take their products and build a brand for the long term. If you are still in that phase where you just want to launch and test some products, this is not the best option for you to spend your time and resources on. To hear more about how Amazon’s brand registry program works and to find out if it’s a good fit for you to pursue, make sure to catch Scott and Chris on this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Chris breaks down Amazon’s new Incentivized Review Review Program.
  • [14:00] How will this new program affect efforts with email lists and special offers?
  • [16:00] Responding to the roll out of this new program.
  • [23:00] Does it help to FREAK OUT?
  • [26:30] What you need to know about brand registry.
  • [35:30] Scott recaps the new review process and brand registry.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS378.mp3
Category:general -- posted at: 4:30am EST

How can you learn from another Hot Seat session with Chris and Scott on this episode of The Amazing Seller? This Hot Seat session could include the one crucial piece that you need that will help push you and your brand over the top on your journey toward success. On this episode, Chris and Scott talk about cost evaluations, how to increase sales, how to improve your ranking, the consistency of demand, PPC impressions, and so much more! As always, Chris and Scott bring their combined knowledge and experience to pressing issues and topics that sellers like you are considered about. Don’t miss this informative episode!

Counting the Cost

Where are you in your product research phase? Have you taken the time and properly evaluated all the costs that are involved with creating, shipping, and listing your potential product? Don’t get blindsided by unexpected costs down the road! Make sure you take the time and go through the steps that Scott has highlighted for the TAS community. There is nothing worse than getting your product listing up and running and THEN realizing that you have underestimated the costs involved. To make sure this doesn't happen to you, make sure to catch this episode of The Amazing Seller!

Racking Up Sales

Do you know what it will take to get your ecommerce business up and running? Are you aware that you won’t break even right away? Have you prepared your mindset for a long term outlook? On this episode of The Amazing Seller, Scott and Chris stress how important it is to NOT expect instant success in the sale of your product. Don’t lose money unnecessarily but understand that it will cost money for your product to get started and gain momentum. To make sure you are headed in the right direction when it comes to costs and expectations, don’t miss this helpful episode!

What is YOUR PPC Strategy?

When it comes to using the Amazon tool “Pay Per Click,” do you have an effective strategy? Do you have an appropriate expectation of the data rate you should be getting from PPC? How do you know when you should adjust your approach? On this episode of The Amazing Seller, Scott and Chris breakdown their approach to using PPC in the most effective way possible. Don’t waste your resource and don’t pull your efforts prematurely! Listen to what Scott and Chris have to say and what they’ve experienced as the best approach to using this tool so you can maximize your efforts as you grow your business. To find out more about PPC, make sure to listen to this episode!

Test Your Price Point

Do you have you Amazon product listed at the right price point? How do you know? Have you spent time and resources testing your product’s price point? Is NOW the right time for you consider testing your price point? On this episode of The Amazing Seller, Scott and Chris go over their approach to testing and evaluating the right price point for selling a product on Amazon. If you are evaluating your approach and want to make sure you are leaving every stone turned over, you might want to consider testing your product’s price point. Find out how you can test it effectively on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Chris reads the email for this Hot Seat session.
  • [7:00] Make sure you understand your costs!
  • [15:00] How to get SALES and get ranked.
  • [24:00] The consistency of demand.
  • [27:00] PPC impressions.
  • [31:00] Scott talks about a successful keyword strategy.
  • [36:00] Testing the price point.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS377.mp3
Category:general -- posted at: 4:30am EST

If it’s Friday, that means another EXCITING session of Ask Scott here on The Amazing Seller Podcast! Are you fired up and ready to TAKE ACTION? Scott comes ready with his usual fire to deliver some helpful insights and answer questions from TAS followers like you! On this episode, he starts with a helpful lesson, just take one bite at a time. Don’t get ahead of yourself! Make sure you go at a pace that is enough for you to handle. Don’t get overwhelmed or distracted by the concepts that Scott covers for TASers who are a few steps ahead of you. Remember, you can always go back to previous episodes, ASK questions, check out the TAS resources section, and engage the TAS Facebook community!

Promotional Offers and Discounts


You know that one of the best ways to drive traffic to your listing and to increase product sales is to lower your product’s price. But what is the best way to advertise that price reduction? How can you effectively communicate to your customers that you have a limited time promotion or discount? On this episode of The Amazing Seller, Scott explains why sellers like you should avoid listing discounts or promotions in the bullet section for your product listing. He also gives great alternatives that will help you figure out where in your product listing to advertise those special deals for your customers. Make sure to catch this episode!


What is the time commitment with Selling on Amazon?

If you are working a regular 9 to 5 JOB, your time is a precious commodity. You might be getting started with selling on Amazon to make that awesome decision to become your own boss. As you get ready to start selling your first product you might be wondering, “Do I have enough time in my week to manage my product successful?” On this episode of The Amazing Seller, Scott explains what to expect when it comes to carving out time commitments and what it takes to manage your first couple of products effectively. If you are just getting started as an Amazon seller, you don’t want to miss this helpful episode!

Dealing with UPC’s

What’s the deal with Amazon’s UPC policy? Do you need to have a UPC from a particular source? Is it a requirement to have the FNSKU barcode printed on the outside packaging of your product? On this episode of The Amazing Seller, Scott cuts through what seems like a complicated topic and gives sellers like you the vital information that you need so you stay within Amazon’s terms of service. Don’t let all the confusing terms processes get in your way on your journey toward success! Let Scott and the TAS community help you along the way, get started by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Take one bite at a time!
  • [4:30] Shout out to TASer, Greg!
  • [6:30] Question #1: Can I put a discount or promotional offer in the bullets for my product listing?
  • [10:30] Question #2: What level of time commitment should I expect for each product that I sell on Amazon?
  • [18:20] Question #3: What are Amazon’s UPC preferences?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS376.mp3
Category:general -- posted at: 4:30am EST

What can you learn from other ecommerce sellers who are struggling through on their journey to success? You might be surprised by the level of insight and the key lessons you could learn just by hearing Scott and Chris review a coaching call they had with a seller like you! On this episode of The Amazing Seller, Scott and Chris go over product variations, learning through the process, pivoting to an open brand concept, keeping the right mindset, and much more! Make sure you have pen and paper ready as the guys dive deep into a coaching session they had with a TAS follower like you!

How many product variations are too many?

If you see that your competitor has twenty different variations on their product, do you really need to match what they are doing and offer the same amount of variations? How many variations are too many variations? On this episode of The Amazing Seller, Scott and Chris go over Reese’s product listing and the number of variations he has available for his product. They break down what your approach to having multiple variations should be and why you shouldn't just automatically offer as many variations as your top competitors offer. To hear more about product variation strategy, make sure to listen to this episode!

Learn Through the Process

How do you react when you are faced with difficulty or a crisis? Do you rage against it or do your try to learn something from it? Which approach do you think reaps a better result? On this episode of The Amazing Seller, Scott and Chris breakdown why you should err on the side of patience amid adversity and difficulty to learn from the process. Scott and Chris have both been in the industry for a while and they’ve seen their fair share of success and failure, they want sellers like you to learn from what they’ve experienced. Don’t give in to bitterness and discouragement, get better - learn from difficulty. Find out how on this episode!

Pivoting to an Open Brand concept

Have you found that you’ve become frustrated by choosing to focus on one particular niche? Do you see some openings in the marketplace but don’t see how you can expand your niche brand concept? What if you could pivot and broaden your focus to more of an open brand concept? On this episode of The Amazing Seller, you’ll hear Scott and Chris talk about how sellers like you can make that shift from the main brand concept to more of an open brand approach. You don't’ have to be stuck on the route you’ve chosen, you can make a change! Go deeper with this subject on this episode!

The Right Mindset is KEY

What would you do if you discovered that your product wasn’t performing the way you had anticipated? Do you ride it out, panic and shut down your operation, or is there a better way? On this episode of The Amazing Seller, Chris and Scott highlight why having the right mindset when approaching your product and brand is KEY. Both Scott and Chris strongly encourage sellers like you to avoid getting “Married” to your product. They want to help you see that the best mindset is one that is driven by data not feeling or emotions. If you are ready to adopt the right mindset and move forward on the path toward success, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:20] Scott and Chris talk about their connection with Reese.
  • [6:00] How many variations are too many?
  • [10:00] Initial reactions to the viability of Reese’s product.
  • [15:00] Shifting to an open brand from a main brand.
  • [26:00] Learning through the process.
  • [27:30] Closing thoughts from Chris.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS375.mp3
Category:general -- posted at: 4:30am EST

What does it take to see rapid growth and success selling on Amazon? How can someone like you get started and hit the ground running? On this episode of The Amazing Seller, you’ll hear from a TAS follower like YOU who was able to get started and see quick results. Hear Scott’s conversation with Josh as he walks through how he got started and his current level of success. If you’d like an inside look into what it takes to get started, push through difficulty, and plan for the future, make sure to catch this episode!

You’ve Got To Optimize Your Product Listing!

One of the best ways to position your product listing for success and growth in sales is to optimize your product listing. This entails, walking through your listing with fresh eyes and going through a checklist that will help you identify what you need to fix to make your product listing the best it can be. On this episode of The Amazing Seller, Scott and his guest Josh, discuss steps you can take to make sure you have an optimized product listing. Don’t miss this episode full of helpful tips and insights to help leaders like you succeed!

Why You Should Secure a Provisional Patent

Have you considered obtaining a provisional patent for your product? What if you could get your products manufactured and listed secure in the knowledge that you have a tool to help you fight individuals who try to hijack your listing? On this episode of The Amazing Seller, Scott talks with Josh who walks through his experience obtaining a provisional patent application. This process essentially allows the seller a one year headstart to establish a foothold with a particular design model. If you’d like to know more about how you can use a provisional patent application to help your brand succeed on Amazon, make sure to listen to this episode!

Connecting with Social Media Influencers

What would it mean for your brand if you could connect with social media influencers? Imagine the spike in sales and the raised awareness that you could get if a YouTube personality to highlight your product? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down a social media engagement strategy with his guest, Josh. This is a great episode to catch if you are looking for that missing piece that could help take your brand to the next level of success. If you’d like to hear more on this topic, make sure to listen to this episode - don’t forget to jot down some notes!

How is your PPC Strategy?

What does your Pay Per Click (PPC) strategy look like? Have you taken the time to really think out and plan how to best use your resources for PPC? What would it mean for you if you had the tips and tools to help you get the most out of your efforts with PPC? On this episode of The Amazing Seller, Scott and his guest, Josh address several questions and issues that sellers like you have in regards to using PPC. If you’d like to hear more about PPC optimization, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Josh joins the podcast.
  • [7:00] How Josh got started with selling on Amazon.
  • [12:30] Josh shares his current status of growth.
  • [20:00] Why you should optimize your listing.
  • [22:00] Josh talks about securing a provisional patent.
  • [26:30] Brand registry with Amazon.
  • [31:00] Josh talks about having his manufacturer make design changes.
  • [43:00] Facebook Ads, Email lists, and connecting with Social Media influencers.
  • [49:30] Goals for the future and sizing up the competition.
  • [52:00] Josh talks about his PPC strategy.
  • [1:01:00] How to connect with Josh and parting advice.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS374.mp3
Category:general -- posted at: 4:30am EST

That’s right, it’s time for another round of Ask Scott on this Friday edition of The Amazing Seller! Are you fired up and ready to go? You know that Scott is ready to jump in and deliver some helpful insights and lessons on how to help you go further in growing your ecommerce business. On this episode, you’ll hear Scott walk through the value of good customer service, how to leverage social media connections, why you need a freight forwarder, how to use Clickfunnels, and so much more! This is an episode where you will want to have pen and paper nearby, don’t miss it!

The Value of Good Customer Service

Don’t you hate it when you experience poor customer service? In fact, you can probably think of a time or two where you had a terrible customer service experience. What about all the good ones you’ve had? Those seem to stick out less, right? Just because you are an ecommerce seller, don’t think that you don’t have to worry about providing quality customer service. On this episode of The Amazing Seller, Scott walks through a recent customer service experience he had that reminded him the value of good customer service. Make sure to catch this episode to hear Scott expand on this topic and much more!

Leveraging Social Media Connections

Have you ever lost an hour (or more!) clicking through videos on YouTube? Sure, most people have done that before. Did you notice that some videos are put together by a specific channel or personality? What if you could connect with that individual to highlight your product or brand? On this episode of The Amazing Seller, you’ll hear from Scott as he describes how sellers like you can leverage existing connections you have on Social Media and establish new ones! If you are ready to take your sales and business growth to the next level with Social Media engagement, make sure to listen to this episode!

Why You Need a Freight Forwarder

If you are an ecommerce seller, you are a driven and focused individual. One of the worst things that can happen to someone who is focused and driven is to have mundane details and tasks slow them down. Don’t let that happen to you! Make sure you know about all the tools and resources available to ecommerce sellers to make their lives easier. On this episode of The Amazing Seller, Scott shares why he is convinced that sellers like you should use a freight forwarder to free up your precious time and energy to pour back into growing your business and increasing product sales. If you are still trying to decide if using a freight forwarder is right for you, don’t miss this episode!

The best way to use Clickfunnels

Have you started using Clickfunnels as a part of your strategy to build your ecommerce business? Are you still unsure what they are or what role they can play in helping you grow your brand? On this episode of The Amazing Seller, Scott shares what Clickfunnels do, how to use them, and why they can make all the difference with how you engage your customers. Take the time to sit down and think through your approach so you don’t get caught guessing when your business growth hits a plateau. This info on how to utilize Clickfunnels could be the tool that helps set you apart from the competition. To learn more on this topic, make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:20] Thought of the week: Customer Service is KEY!
  • [5:00] Question #1: How do I integrate my brand with a YouTube channel?
  • [15:00] Question #2: Would you recommend a freight forwarder?
  • [20:30] Question #3: Can I use one Click Funnels account for all my brands?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS373.mp3
Category:general -- posted at: 4:30am EST

What does it take to get started as an Amazon seller? What steps can you take today to get your business moving and off the ground? On this episode of The Amazing Seller, you’ll hear from Scott’s special guest, Brandon, who he met at the recent Sellers Summit event. Brandon is a huge fan of TAS and attributes aspects of his success to following Scott and learning from the advice and tips he has shared over the years. In this episode, Brandon and Scott go over how to connect with social media influencers, why it’s important to build and email list, making time to pay it forward, and much more! Brandon’s story is an inspiring one that you don’t want to miss!

Connecting with Social Media Influencers

What would it mean for your brand to connect with a YouTube, Instagram, or Facebook personality? You’ve likely heard Scott mention how helpful it can be to connect with a Social Media personality to endorse or promote your product but what does that really look like? On this episode of The Amazing Seller, you’ll hear from Scott’s guest, Brandon who has seen considerable success for his brand by following through with this strategy. Brandon has connected with both Instagram and YouTube influencers to promote his products to great success. If you’d like to hear more about this strategy, don’t miss this episode!

SUCCESS with Email Lists!

If you’ve been around the TAS community very long, chances are you’ve heard Scott’s passionate plea for sellers like you to pour time and energy into building an email list. If you’ve been skeptical about the value of building an email list, this episode of The Amazing Seller should change your mind! On this episode you’ll hear from Brandon has he shares how he has successfully built his brand with the valuable help of his email list. Scott also gives Brandon some helpful insights on how to maximize his use of the email list to drive sales and increase growth. If you’d like to hear more about Brandon’s story and how he followed Scott’s advice to build an email list, make sure to catch this episode!

Paying It Forward

There are business leaders out there who are so driven and focused that they don’t make the time to engage budding young leaders who are looking for advice. No judgment, some have more time and availability than others. But it can create a HUGE impact on someone who is looking for a mentor. That is exactly what happened with Brandon has he helped out a young man from his church who wanted to learn about the business success Brandon had been experiencing. Brandon eventually helped this young man and coached him as he started his own efforts with selling on Amazon. If you’d like to hear more about Brandon’s inspiring story and how he was able to pay it forward to someone else, don't’ miss this episode of The Amazing Seller!

You Need a Growth Mindset

What does it take to experience long-term success as an Amazon seller? Is there a secret formula? How can leaders like you take advantage from lessons learned by guys like Brandon? On this episode of The Amazing Seller, you hear from Brandon as he shares what he believes is the main contributor to his success story. It wasn’t a secret hack that has allowed Brandon to succeed, it has been adopting a growth mindset. This has allowed Brandon to take the failures and setbacks in stride because he has his eye on long-term growth. If you’d like to hear more about Brandon’s mindset and how he has been able to keep a longer view on his road to success, make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] Scott welcomes Brandon to the podcast. Brandon tells his story.
  • [8:00] What was the turning point that led to success for Brandon?
  • [11:00] Going ALL IN.
  • [13:00] Brandon’s PPC and Email List Strategy.
  • [19:30] The fear to sell and make the ASK.
  • [23:00] What made Brandon’s hit product a hit?
  • [26:00] Where does Brandon spend most of his time and focus?
  • [29:00] Connecting with social media influencers and personalities.
  • [31:00] Driving traffic to an external website.
  • [33:00] Facing logistical challenges and running out of stock.
  • [37:00] Helping someone else along the way.
  • [41:30] Brandon’s tips for success.
  • [43:30] Plans for the future.
  • [47:00] Parting advice from Brandon - TAKE ACTION!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS372.mp3
Category:general -- posted at: 4:30am EST

It’s time for another TAS Power Hour! That’s right, you’ve got Dom, Chris, and Scott all fired up and ready to deliver some awesome content that will give you the insights you need to get out there and TAKE ACTION! On this episode of The Amazing Seller, the guys discuss what it takes to succeed as an Amazon seller, mindset, PPC data use, Amazon Lightning Deals, and much more! This is another one of those episodes you that you don’t want to miss as the guys banter in their usual style and deliver some great insights and lessons along the way - don’t miss it!

You’ve got to put in the work!

One of Scott’s pet peeves are people who constantly look for or spout tricks, tips, and secret strategies for success. He wants business leaders like you to know that the best way to get your business off the ground and find success is to put in the hours of hard work. On this episode of The Amazing Seller, you’ll hear a bit of Scott’s rant on why you need to pay attention to lessons and strategies but also be willing to log the hours it takes to see the growth you are looking for. If you want to find out what it takes to really succeed in the ecommerce space from some of the top industry leaders, make sure to catch this episode!

Mindset Matters!

There are a lot of young leaders and others out there who are looking for the path that will get them the most success with the least amount of risk. That’s a pretty natural thing to do, we don’t often like risk. But there is no easy or quick way to success, that’s the wrong mindset! You’ve got to wrap your mind around the fact that it is going to take time, effort, and it will end up costing you money to get your business started. On this episode of The Amazing Seller, you’ll hear as Dom, Chris, and Scott talk about how they’ve struggled through ups and downs along the way to find the success they enjoy today. They will be the first to tell you that you’ve got to be willing to take a risk if you want to see any amount of success. Learn more from the guys on this episode!

PPC Data

Pay Per Click (PPC) is a helpful resource that you’d be wise to utilize and pay attention to as an Amazon seller. There is a lot of misinformation and confusion on how to use it to it’s fullest capacity. One thing that you have to realize when dealing with PPC is that the longer you have the campaigns run and allow it to collect data, the better. On this episode of The Amazing Seller, you’ll hear from Scott, Chris, and Dom as they discuss their PPC strategies and how it has led them to successful product sales and growth. Make sure you are utilizing this resources wisely! Find out more on this episode!

Amazon Lightning Deals

What has been your experience with Amazon Lightning Deals? You’ve seen the program on Amazon what is it like to go through the process as a seller? Is it something that is worth your time participating in? On this episode of The Amazing Seller, you’ll hear from Scott as he describes his experience as a seller with Lightning Deals. Find out if Scott recommends you take Amazon up on the program or if you should avoid it. As always, it’s a lively discussion with Dom, Chris, and Scott on this special TAS Power Hour episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] TAS Power Hour! Dom gives an update.
  • [12:00] What is an open brand?
  • [16:00] Scott’s Rant on hacks, secrets, etc.
  • [22:30] Learning from failure.
  • [25:30] You’ve got to put in the WORK.
  • [28:00] Get the right mindset!
  • [31:30] The value of collecting PPC data.
  • [39:00] Lightening Deals.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS371.mp3
Category:general -- posted at: 4:30am EST

Are you ready for another round of Ask Scott? As usual, Scott is fired up and ready to deliver another awesome episode! In an effort to provide even more value to the wonderful TAS community Scott likes to start these episodes with a thought of the week. On this episode of The Amazing Seller, he shares an inspirational quote from legendary NFL coach, Vince Lombardi, “Winners never quit and quitters never win.” Scott uses this quote to encourage sellers like you to stay in the game, don’t give up! If you want to reach that level of success that you dream of, you can’t get there if you quit. So stay at it and push through. You have all the resources of the TAS community here at your disposal to help you succeed, use it! Hear more insights from Scott on this episode!

Getting started as your own manufacturer - good idea?

Wouldn’t it make sense to cut out the middleman and act as your own manufacturer? Are there many private label type sellers out there who have adopted this approach? What risks and pitfalls are present when considering stepping out as your own manufacturer and supplier? On this episode of The Amazing Seller, Scott explains why he is cautious toward this idea and even leans toward encouraging sellers to stay away from this risky approach. If you want to know more about the risks involved and why you should think twice before you venture down this path, be sure to listen to this episode!

Open Brand vs. Full Brand approach

As you start out selling on Amazon you might be considering to start with an open brand concept or a full brand concept. Which one is the best when starting out? What are the benefits of each approach? On this episode of The Amazing Seller, you’ll hear Scott explain why he encourages new sellers to start off with an open brand approach. He also goes through the reasons why it is good to consider branching out to a full brand concept later on as you grow and expand your business. If you want to hear more about how open brand and full brand concepts work, make sure to listen to this episode!

What Metrics to look for in the product research phase

Are you ready to get started as a private label seller on Amazon? Have you been doing your research and think you are prepared for the next step? Before you jump in with both feet, make sure you have all the metrics and expectations in mind that will help set you up for success. On this episode of The Amazing Seller, Scott walks through his process in the product research and validation phase. You’ll get all the details he looks for as he considers which products to further pursue in order to maximize his profits. This is an episode you don’t want to miss!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] If you quit, you can’t WIN!
  • [3:50] Question #1: I want to act as my own manufacturer, what advice do you have?
  • [9:30] Question #2: Is it better to start as an open brand or a full brand? Also should I expand to other platforms like Shopify?
  • [17:00] Question #3: Do you have a resource that walks through the product research and product validation phase?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS370.mp3
Category:general -- posted at: 4:30am EST

Are you looking for an easy way to success and business growth? Good luck! Even the best tips, tricks, insights, and best practices have to be paired with hard work and determination. If you think there is a magic formula out there, you won’t find it here. Instead, you’ll find a supportive environment for leaders and business owners who are ready to learn and challenge each other toward success and growth. On this episode of The Amazing Seller, Scott lays out why he puts so much effort into the TAS community and how sellers like YOU can get the most out of it. Don’t come looking for an easy to use plan, come ready to work and learn! Find out more on this episode!

The Power of Focused Mindset

Are you ready to give your shot at success EVERYTHING you’ve got? Are you dedicated to making this journey toward success work no matter what? Great! Find out what it takes to nurture and develop a focused mindset that will put you on the path toward growth! On this episode of The Amazing Seller, Scott shares a little bit about his story and how he got started as his own boss. You can tell that Scott is passionate about this subject and wants to help men and women find the freedom and empowerment that he found years ago. To find out what it takes to succeed in the long term, make sure to listen to this episode!

6 Takeaways from Sellers Summit

What are the qualities and characteristics of successful business leaders? Are they circumstantial or are there certain KEY qualities and practices that help an individual find success in life and business? On this episode of The Amazing Seller, Scott shares six takeaways that he left with from his recent trip to Sellers Summit. There he got the chance to rub shoulders with and pick the brains of industry leaders and he wants to share those insights with TAS followers like YOU! If you’d like to get a peek into the mindset of business leaders who are making an impact, then make sure you listen to this episode!

The 9 Step Formula

If you want to get a glimpse of what it will take to grow your business then look no further! On this episode of The Amazing Seller, you’ll hear as Scott walks through his nine step formula to help sellers like you succeed in the ecommerce space. Scott will be the first to tell you that putting these steps into practice won’t be easy - there is no easy way to success! But if you are willing to put in the work and follow the steps that Scott has outlined, you will find yourself closer to understanding what it takes to grow a successful and thriving ecommerce business. If you are ready to jump in with BOTH feet - make sure you catch this episode!

Raise the BAR!

You might be just starting out in growing your small business or you might be right in the middle of trying to grow your sales. One thing you need to remember is to keep raising the bar! Don’t give ground one bit - push through difficulty and press toward success. On this episode of The Amazing Seller, you’ll hear from Scott as he shares what it will take for you to grow your business in the ecommerce space. Even with all the best advice and tips, Scott is convinced that leaders like you won’t have the chance to succeed if you don’t commit to having a high bar for your own personal goals. Find out more on this inspiring episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] The problem with hacks, tips, and secrets to success.
  • [8:00] Scott talks about how started working as his own boss.
  • [14:00] Getting into the right mindset. What’s holding you back?
  • [19:30] Scott’s 6 takeaways from Seller’s Summit.
  • [31:30] The 9 Step Formula.
  • [39:00] RAISE THE BAR!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS369.mp3
Category:general -- posted at: 4:30am EST

Are you looking for some insider tips and best practices that will help you succeed as an Amazon Private Label Seller? Look no further! On this episode of The Amazing Seller, you’ll hear Scott give an in-depth talk at this year’s Seller Summit. He discusses topics ranging from building an email list, optimizing your product listing, connecting with your target audience, and how to build a brand. In his usual style, Scott is fired up and ready to deliver some great insights that will help put you ahead of the competition and take off toward the next level of success. Make sure to catch this powerful episode!

Build and Email List and Avoid Review Sites

As an e-commerce seller, you know how important generating reviews and customer feedback is to grow your product listing’s reach on Amazon. But with all the changes to Amazon’s review policy, how can you ensure that you keep your practices above board and still drive customers to leave reviews? On this episode of The Amazing Seller, Scott stresses the necessity of building an email list so you can communicate directly with your customers and respond to their feedback and adjust your practices accordingly. You’ll also hear some great tips from Scott on how to follow up with your customers directly after they purchase your product when it’s shipped, and after they’ve received it. You don't’ want to miss these helpful insights!

Don’t Forget To Optimize Your Listing

A simple mistake that many e-commerce sellers make in the marketplace today is neglecting elementary steps in setting up their product listing. Don’t make that mistake. Take your time and craft a quality product listing that highlights the great benefits of your product along with high-resolution pictures. On this episode of The Amazing Seller, you’ll learn how Scott goes through and optimizes his product listings for maximum value and positions his products for success. If you are ready to take your business to the next level but want to make sure you have all the little details covered - don't’ miss this helpful episode!

Go Where Your Target Audience Is!

Don’t expect to attract or connect with your target audience by just setting up a great page with a quality product. It isn’t that easy! These days you have to be proactive, get out there and go to the Facebook groups and the Instagram pages where you target audience spends their time. On this episode of The Amazing Seller, Scott explains his strategy regarding connecting with his customers in spaces they are spending their time online. He walks through how you can target those spaces with ads and offers that will appeal to your audience and get them to take that next step and sign up for your email list. If you’d like to hear more about Scott methods and strategies, make sure to catch this episode!

Build Your Brand around a Personality

We are relational, there is no way around it. We connect with other people and we end up participating or buying from brands or personalities that we like or have an affinity toward. What are you doing to leverage this information and build your brand around a personality? On this episode of The Amazing Seller, you’ll hear Scott talk about how important it is to either share your personal story or connect with someone in your product space that can connect with your target audience. This is a KEY aspect to growing a thriving and growing brand! If you’d like to hear more about how you can set your brand up for success, don’t miss this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:00] Scott’s Seller Summit talk.
  • [8:00] Why Scott started TAS.
  • [10:00] Building a brand and dealing with Review Policy Changes.
  • [15:00] The benefit of building an email list.
  • [22:00] Customer follow up and reviews.
  • [24:00] Depth and Demand.
  • [29:00] Optimize your listing!
  • [38:00] Creating a landing page.
  • [40:00] Connecting with Facebook Groups and Instagram personalities.
  • [44:00] Get a face to the brand! Your face or someone else’s.
  • [46:00] Utilizing Facebook Live.
  • [50:00] Q&A section.
  • Question #1: Do you create the FB groups around the product or lifestyle?
  • Question #2: Is 50% the max you can offer and still get verified?
  • Question #3: Do you do this for each product you offer?
  • Question #4: Can you clarify how you drive traffic to FB pages and groups?
  • Question #5: What is your Instagram approach, same to FB?
  • Question #6: Do you have to wait until you are fully stocked to go live?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS368.mp3
Category:general -- posted at: 4:30am EST

Don’t let anyone convince you that small business growth and success can come easily, it’s not TRUE! Anything worth having will cost time and dedication to see results. The same is true of building a robust and thriving business in the ecommerce space. Keep up the hard work and don’t let your foot off the gas! On this episode of The Amazing Seller, Scott encourages sellers like you to do everything you can to stick with the momentum you’ve gained and to keep from slowing down. He has found that in his journey, even the smallest break or time away at a crucial time of momentum and growth can really mess things up. Check out this episode to hear how you can press on with relentless focus!

Is selling a dangerous or sharp object worth the risk?

Getting through the product research phase of starting your own ecommerce small business can be long and frustrating. Don’t add to that frustration by spinning your wheels researching products that will only end up causing you greater problems down the road. On this episode of The Amazing Seller, Scott breaks down why you should avoid selling dangerous or sharp products on Amazon. Even if you’ve done your homework and you are aware of all the risks involved, Scott stresses the fact that if this is your first product, it’s not worth the risk. Listen as Scott goes into further depth with this topic on this episode!

Essential apps and services needed to get started

Are you ready to jump into starting your own ecommerce small business? Does all the talk of strategy and success have you fired up and prepared for the tough but rewarding road ahead? GREAT! On this episode of The Amazing Seller, Scott will guide you through the essential tools, apps, and services he uses on a regular basis that allows him to keep an edge on his competition and see massive profits. You’ll walk away from this episode with a clear checklist of apps and services you need to get started today to get your ecommerce small business off the ground and running, don’t miss it!

How do you come up with content to send to your email list?

So you’ve jumped on the bandwagon and you are convinced that you need to start building an email list ASAP. If you haven’t just wait, Scott will convince you sooner or later. But if you are ready to get started, you might be wondering what content you should send to your email list recipients. On this episode of The Amazing Seller, Scott breaks down his strategy and how he provides quality content that has his followers coming back for more info each time. If you are ready to educate your target audience and position yourself as a trustworthy source of content and great deals, make sure to listen to this episode!

Which Market is it easiest to start an Amazon Private Label Business?

Many ecommerce sellers might be wondering, “Is my market the best one for me to start off in?” Sure there are more trafficked markets than others and you have to factor in the logistical difficulties involved in selling in a market that you don’t also live in. But on this episode of The Amazing Seller, Scott encourages sellers like you to consider selling in the market that’s nearest you. Even if that means that you start off in a very small market, Scott believes that you can build from your experiences in that smaller market and go on to larger ones. To hear Scott go into further depth on this topic, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:40] Stick with it - don’t let off the gas!
  • [7:30] Question #1: Should I launch a product that is sharp or dangerous?
  • [12:00] Question #2: What are some recurring monthly fees that I should anticipate?
  • [22:00] Question #3: Do you have someone who writes content for your email lists?
  • [27:00} Question #4: Is it easier to start an Amazon Private Label Business in the US or UK?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS367.mp3
Category:general -- posted at: 4:30am EST

What are some simple steps you can implement today that will help you connect with a target audience, drive your sales, and expand your reach? Wouldn’t be great to have that plan laid out so you can just jump in with your product researched and your passion for making it work? Look no further! On this episode of The Amazing Seller, Scott provides TAS followers like YOU with clear and easy to implement steps that will help you leverage tools like Facebook Live, charitable causes, limited time discounts, and much more! If you are ready to jump in and get started on the road toward success, then make sure you have a pen and some paper when you listen to this episode!

Leveraging Facebook LIVE

Did you know that using Facebook Live can grow your following, drive sales, and connect your brand to your customers? Most people don’t realize the great power of using a simple and easy to use tool like Facebook Live. By leveraging this tool, you can create weekly or daily videos for your followers that can help educate them on your subject matter and help them connect with your personality. On this episode of The Amazing Seller, Scott walks through how he has utilized Facebook Live videos to connect with his followers and demonstrate his product which drove sales. If you’d like to learn more from Scott and how you can get started using Facebook Live today, don’t miss this episode!

Connecting your brand to a charitable cause

Most people want to make a positive difference in the world. This is why you see a lot of promotions for benevolent causes, especially around the holidays. In recent years, you may have also noticed the rise of small businesses that have attached their product to a charitable cause. An example that Scott gives is “Flex Watches.” Flex Watches allows customers to pick a product that corresponds with a cause they feel passionate about, then from the proceeds of the sale, Flex Watches gives 10% to that charitable cause. On this episode of The Amazing Seller, Scott emphasizes the benefit of connecting your product and/or brand to a specific cause that will get your followers to rally around. If you’d like to hear more about this topic, make sure to listen to this episode!

You need to have a Facebook Group AND Fan Page

Starting a group on Facebook is pretty easy and it’s super simple to manage. However, you should also make sure to set up and build your own Facebook Fan page. This allows you to create content that can be shared by your followers to their networks. Both tools are essential to develop and grow a thriving Facebook marketing strategy. On this episode of The Amazing Seller, Scott explains how he has been able to effectively communicate to and increase his following with both groups and fan pages. If you are ready to jump in and help your brand take off with Facebook engagement, don’t miss this episode!

Offer Limited Time Discounts

Everyone likes to feel like they’ve been “Let in” on a great deal or special savings. A great way to value your customers and drive your Best Seller Ranking is by offering a limited time discount on your product that is available exclusively to your followers. By setting a time limit on the offer, you put pressure on your customer to act quickly to keep from missing out on such a great deal. On this episode of The Amazing Seller, Scott goes over how he has utilized this strategy recently and how it has brought great success and momentum to his new brand. If you’d like to find out how you can leverage this lesson and other insights from Scott, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:00] Scott gives an update on his brand and how you can get started.
  • [5:00] Leveraging FB Live to drive sales.
  • [11:00] Linking a charitable effort to your product.
  • [14:00] Why you should have a FB Fan page & a FB Group.
  • [19:00] How to use a discount offer effectively and promote a FB Live video.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS366.mp3
Category:general -- posted at: 4:30am EST

How do you get an e-commerce small business off the ground? What steps are necessary to help it grow and thrive as you build the brand and consider business partnerships? On this episode of The Amazing Seller, Scott sits down with a guy named Matt who has been an avid TAS follower. Matt is in college and he is doing a project that requires him to interview an entrepreneur and really dig into why they’ve succeeded and the lessons they’ve learned along the way. This episode is a recording of that interview/conversation between Matt and Scott. You’ll hear them cover a wide range of subjects regarding small business success, family life, and much more - don’t miss it!

Where does your audience hang out?

If you want to reach your target audience, you’ve got to go where they are spending their time on the internet. For example, if you are trying to reach NFL enthusiasts, consider targeting NFL team’s fan pages. Go where your audience hangs out, don’t expect them to come find you! On this episode of The Amazing Seller, Scott explains his strategy for investigating where his prospective customers spend their time and how he begins to market to them and get them into his email or launch list. If you want to know more about this topic, make sure to listen to this episode!

Don’t neglect a launch list!

One of the best ways to connect with your customer base is with a launch list! If you’ve been around the TAS community for very long you know this is something that Scott wants all of his TAS followers to start working ASAP. It may sound difficult and complicated but it doesn’t have to be that way. On this episode of The Amazing Seller, Scott shares how you can get started building your launch list or an email list if you’ve already launched to connect with your customers in a way that communicates that you want them to be involved in the brand you are creating. Find out how to get started on this episode!

Is going into a business partnership worth it?

Business partnerships carry all sorts of connotations. There have been really successful ones and there have been many that have ended in lost friendships, estranged family members, and costly legal battles. In light of that information, you might find yourself wondering if pursuing a business partnership is really worth the risk. On this episode of The Amazing Seller, Scott discusses his experiences with business partnerships, both positive and negative. He shares helpful insights for leaders like you to consider so you have more information going in than he had when he started his small business journey. Make sure to listen to this episode!

Do you know your WHY?

Starting a small business can be one of the most difficult you’ll ever experience. That’s why leaders like you need to know deep down WHY you are getting into this adventure. Do you know what your WHY is? What is that deep down motivation that is fueling your desire to launch out into uncharted waters? Once you’ve identified what that reason is, do everything you can to keep it in front of you as you go on this journey. It will help keep you focused and put even the most difficult moments into a proper perspective. To hear Scott dive deeper into this topic, make sure to catch this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:30] Scott talks about that decision to leave his job and start a business.
  • [13:00] Running into moments of doubt.
  • [16:00] The role of kids and family life while running a small business.
  • [27:00] Why you should have two approaches to selling products on Amazon.
  • [37:30] What is the best strategy to get started?
  • [42:00] Find out where your audience hangs out and how to launch a giveaway.
  • [50:00] How Scott has built a business around TAS.
  • [54:00] What is the best way to go into a partnership?
  • [57:00] How to structure a new business and partnership when selling on Amazon.
  • [1:04:30] Make sure you know your WHY!

RESOURCES MENTIONED IN THIS EPISODE

  • Make sure to check out TAS Episode #300 - HERE
  • Don’t miss all the TAS resources on how to build a list - HERE
  • Connect with the TAS Facebook Community - HERE
Direct download: TAS365.mp3
Category:general -- posted at: 4:30am EST

Are you ready to jump into this week’s Ask Scott Session? Make sure you are ready for some awesome practical steps to get back on track - if you’ve had a hard time staying focused and on point lately this will be immensely helpful for you! Scott also tackles questions from TAS followers like you on topics ranging from competing with Amazon, running an e-commerce business from overseas, dealing with enhanced content and much more! Grab a pen and some paper to write down all the tips and insights you’ll get on this helpful episode of The Amazing Seller - don’t miss it!

Steps To Get Back on Track

Everyone gets sidetracked from time to time, there’s nothing unusual about that. But don’t allow yourself to STAY stuck when you should be on your journey toward success! On this episode of The Amazing Seller, Scott unpacks four steps to help business leaders like you get back up and push forward.

  1. Start.
  2. Commit.
  3. Take Action.
  4. Adjust along the way.

So what are you waiting for? Don’t let difficulty or temporary setbacks stand in your way! Use Scott’s four step plan to get back in the direction that you want to be headed. To hear Scott go into depth with all four of these steps, make sure to listen to this episode!

Is it worth it to compete against Amazon?

When you are looking into product categories and you see that some of the top selling products are being SOLD by Amazon, not just Fulfilled By Amazon - is it even worth competing in that category? On this episode of The Amazing Seller, Scott explains why you shouldn’t run for the hills just because you see Amazon competing in that product category. Don’t let them off that easy! You can use the tools you’ve learned here with Scott and the TAS community to not only compete but dominate in categories where even Amazon is at the top! Find out how you can make the most of your efforts on this episode.

Running an Ecommerce Business from Overseas

Is it possible to run an e-commerce business when you live overseas? What obstacles and difficulties should you expect to run into? As you know, Scott isn’t a legal expert in any way but he does offer some helpful insight into how to navigate this complicated question. On this episode of The Amazing Seller, Scott shares some resources that will help you if you are in this similar scenario and things to consider when operating a business overseas. Take advantage of Scott’s years of experience and insight on this episode!

Switching to Enhanced Content - is it worth the risk?

You might be drawn to spending time building enhanced content on your product listing, but is it really worth it? Consider taking a hard look at what it entails to build up that enhanced content and know that most buyers won’t get that far in your listing. Focus on optimizing the portion of your listing that most buyers will be spending their time looking at. On this episode of The Amazing Seller, Scott goes over the pros and cons of taking the time to invest in the enhanced content aspects. If you are considering diverting your time and resources to this component of your listing - make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Four steps to get back on track!
  • [9:30] Question #1: Should I compete in a category where Amazon is my top competitor?
  • [16:45] Question #2: What hurdles should I anticipate when running an ecommerce business from overseas?
  • [21:50] Question #3: Should I be concerned about my ranking when switching over to enhanced content?

RESOURCES MENTIONED IN THIS EPISODE

  • Ask Scott a question - HERE
  • Stay updated on all TAS Live events - HERE
  • Catch all TAS PPC resources - HERE
  • Catch the TAS episode featuring Michelle Love - HERE
  • Catch all the info on TAS workshops - HERE
  • Get the details on the TAS meetup in North Carolina - HERE
  • Connect with the TAS Facebook Group - HERE
  • Make sure to check out TAS Episode #189 - HERE
Direct download: TAS364.mp3
Category:general -- posted at: 4:30am EST

One of the best ways to learn how to grow your business and increase your product sales is to hear what other sellers are doing and how Scott can help them specifically push through to the next level. On this episode of The Amazing Seller, Scott gives a coaching call recap of a conversation he had with one of this TAS students. He covers everything from sizing up the competition, how to rank higher for keyword searches, why you need a launch list strategy, how to increase sales velocity and so much more! This is an episode PACKED with lessons and insight that you can use in your business today - don’t miss it!

Do you know your competition?

A key piece in building a successful brand with products that perform at a top rate on Amazon is knowing your competition. It's not enough to know OF your competition, you’ve got to KNOW your competition inside and out, that’s the best way to optimize your product listing and keep your competitive edge. On this episode of The Amazing Seller, Scott walks through what it takes to stay one step ahead of the competition. If you are ready to put in the work and follow Scott’s advice, then listen to this episode!

Do you know how to get a better ranking?

Say your product listing on Amazon shows up at the bottom of the first page for search results, do you know how to get it to move higher in the ranking? It’s not as complicated as you might think. If you’d like to see your ranking improve, you need to generate more sales for your product listing! If your product listing is optimized and your keyword is listed directly in the title and you are getting sales, you will rank for that keyword. But if you want to move up the list you’ve got to increase your sales volume. To hear Scott explain how to increase your sales volume, make sure to listen to this episode of The Amazing Seller!

Don’t Neglect Your Email List Strategy!

If you don’t have a strategy for a launch list for your brand at this point, what are you waiting for? If you’ve been around the TAS community for very long you KNOW that this is a topic that Scott is passionate about and he wants sellers like you to take full advantage of this essential strategy. By having a launch list or building an email list for your brand down the line, you will uniquely position your brand in the marketplace. If you want to find out more benefits of having an email list, make sure to listen to Scott break it all down on this episode of The Amazing Seller. Also, don’t forget to check out the TAS resource that helps you get started with building a list located at the end of this post, in the resources section!

The KEY to increase Sales Velocity

One of the most vital aspects of getting momentum with selling your product on Amazon is racking up sales. What if there was a simple step you could take today to increase your sales velocity? On this episode of The Amazing Seller, Scott shares the KEY lesson he learned that can help your sales take off. Scott says that one of the best ways to see increased sales right away is to lower your price or offer it at a deep discount for a limited time. Scott has seen this plan work when a listing has been optimized and just needs that extra push to get the ball rolling with greater momentum. If you’d like to hear Scott go into further detail with this topic, make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Scott sets the stage for a coaching call.
  • [5:30] Is it wise to raise your price as your stock dwindles?
  • [10:00] Evaluating the competition.
  • [14:00] How to get a better ranking.
  • [16:00] Build a launch list!
  • [18:00] Evaluating your PPC strategy.
  • [24:00] How to get Sales Velocity.

RESOURCES MENTIONED IN THIS EPISODE

  • Get all the details on TAS Workshops - HERE
  • Don’t miss a single TAS Live event - HERE
  • Get all the TAS resources for PPC - HERE
  • Get all the TAS resources for building a launch list - HERE
  • Leadpages
  • Ignite
Direct download: TAS363.mp3
Category:general -- posted at: 4:30am EST

It’s time to get off the sidelines guys! Don’t waste another day or week listening to The Amazing Seller without TAKING ACTION! On this episode, Scott and Dom go over what it will take for TAS followers like you to jump in with retail or online arbitrage so you can season your seller account and get started selling on Amazon today! The guys also go over how to get ungated, a success story from a TAS follower like you, what it takes to succeed, how to get started with $100 and so much more! This is an episode you don’t want to miss!

The KEY to getting into Gated Categories

If you’ve been having a lot of success with selling your products online or if you found a great deal where you KNOW you can have a lot of success in a gated category, you need to know what it will take to get ungated. On this episode of The Amazing Seller, Scott and Dom share the simple key they found that allowed them access to gated categories every time. If you want to know what that key lesson is - make sure you grab a pen and paper as you listen to this episode!

A Success Story from a TAS follower like YOU!

When you are hard at work and in the grind of things it can be easy to think of only what’s going wrong or not currently working for you. That’s why it’s so important to pause and listen to success stories from people who were in your very same situation and made it through all the difficulties. On this episode of The Amazing Seller, Scott shares a story that he received from Richard, a TAS follower like you! You’ll hear how Richard made over $3,800 in 30 days! So stay at it and let stories like Richard’s be an encouragement to you. To hear more of Richard’s story, make sure to listen to this episode!

What qualities are needed to succeed?

Wondering if you’ve got what it takes to succeed with selling products online? On this episode of The Amazing Seller, Scott and Dom discuss what qualities they have seen that are necessary for individuals to succeed in the e-commerce space. Most people who succeed are driven and ready to attack their objectives. Dom says that most of the people who do really well have that innate entrepreneurial spirit. But if that’s not you, don’t worry! If you want success and you can learn what it takes to get there - then you’ve got what it takes, stay at it! Hear more from Dom and Scott on this episode!

You can get started with $100 TODAY

What are you waiting for? Seriously? Did you know that you can get started selling products online today with as little as $100? Too often people build up in their minds that it will take too much or it’s too complicated to jump into selling items online. On this episode of The Amazing Seller, Scott and Dom break down how easy it is to take the steps necessary to get started. If you’ve been sitting on the sidelines and have been hesitant to get started, this is the episode for you - don’t miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Scott shares about how he started with online arbitrage.
  • [9:00] Don’t get stuck with product research, jump in with online or retail arbitrage.
  • [12:00] Why it’s important for your account to get seasoned.
  • [15:00] Getting ungated with a seasoned account.
  • [18:30] Examples of people who make a side business with online and retail arbitrage.
  • [23:00] Practical steps you can take to get started TODAY.
  • [31:30] A success story from a TAS follower like you.
  • [33:30] What does it take to succeed in the ecommerce space?
  • [37:00] How to get started with $100.
  • [43:00] Parting words from Dom.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS362.mp3
Category:general -- posted at: 4:30am EST

It’s that time again for another session of Ask Scott here on The Amazing Seller! This is a packed episode - make sure you grab a pen and paper as Scott jumps in to answer questions from TAS followers like YOU. On this episode, Scott shares about a personal trip to Canada, how to adjust to your buyer’s feedback, dealing with diminished PPC impressions, considering complicated products and so much more! Are you ready to dive in? Scott is fired up and ready to deliver - make sure you listen to this episode!

A Surprise Trip to Canada

Do you ever follow those “whims” that come across your mind? It seems like there are two types of people, those who just go for it and follow that whim where it will take them and those that kind of push it down and don’t give it another thought. Most business leaders fall into the first category - not ALL business leaders, but most. On this episode of The Amazing Seller, Scott shares a fun personal story where he followed a whim that took him and his son to a basketball game in Canada. You can tell, when Scott shares the story how much of a great time and fun memory it was for him and his son. Get inspired to follow those whims on this episode!

Adjusting to Buyer’s Feedback

What is your reaction when faced with criticism? Do you take it in and try to adjust in light of the new information or do you ignore it and plow ahead? Sometimes you need to ignore negativity and press on but when it comes to selling products online, you need to carefully consider your approach to the feedback that you receive. On this episode of The Amazing Seller, you’ll hear Scott explain how to adjust to feedback from buyers. He breaks down how you can bundle products and offer multiple variations so your customers can be satisfied with their purchase. If you’d like to hear Scott go into detail with this topic, make sure to catch this episode!

Diminished Impressions with PPC

What has been your experience with Pay Per Click when selling on Amazon? Have you found it to be a helpful tool or has it caused you a lot of headaches? PPC is one of those things that kind of act like a moving target, once you think you have it dialed in, it moves and you have to rethink your approach. If you are experiencing diminished impression after using PPC for a short period, don’t be discouraged! On this episode of The Amazing Seller, Scott explains how PPC works and how sellers like you should adjust your expectations when dealing with this tool. If you’ve wanted to understand how to utilize PPC with greater success, make sure to listen to this episode!

Selling Complicated Products

One of the greatest advantages of selling a complicated or some might say “risky” product is that there tends to less competition in that space. But, there is a reason for the low competition - there are a lot of factors and RISKS. This is a really tough spot to be in so proceed with a large amount of caution. On this episode of The Amazing Seller, Scott walks through the tricky nature of starting off with selling a product with such complexity. He also urges sellers like you to really consider if the product they are starting off with or getting ready to launch is on that you absolutely LOVE - if it’s not, then don’t proceed! To hear Scott go into further detail on this topic, make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:00] Question #1: How should I deal with selling a two piece outfit where people are complaining about the two pieces fitting differently?
  • [12:00] Question #2: I haven't made any changes but my ads have essentially stopped getting impressions, what should I do?
  • [19:30] Question #3: I have a question about lable laws.

RESOURCES MENTIONED IN THIS EPISODE

  • Sellers Summit
  • Ignite
  • Ask Scott a question - HERE
  • Stay updated on all TAS Live event - HERE
  • Catch all TAS PPC resources - HERE
  • Catch the TAS episode featuring Michelle Love - HERE
  • Catch all the info on TAS workshops - HERE
Direct download: TAS361.mp3
Category:general -- posted at: 4:30am EST

What would it take to convince you that international sales are approachable for eCommerce sellers like you? Don’t let horror stories and the unknown variables intimidate you and cause you to miss out on a great business opportunity! On this episode of The Amazing Seller, you’ll hear from business leader and international sales expert Jason Magee. Jason and Scott discuss many aspects to selling your products in an international marketplace. From their conversation you’ll learn steps you can take to get started, tips for saving money with overseas suppliers, the benefits of using companies like World First and so much more! This is an informative episode that you don't’ want to miss!

What steps are necessary to get started selling overseas?

When eCommerce sellers first consider selling overseas many cringe thinking of the logistical and bureaucratic nightmare they imagine it to be. While there are some unique difficulties to running a robust and profitable brand overseas, getting started just might be easier than you think. Wouldn’t it be nice to have someone with inside experience guide the way? Look no further! International sales expert Jason Magee joins Scott on this episode of The Amazing Seller to demystify the process of selling your products in an overseas marketplace. You’ll walk away from this episode with some clear steps that you can use to get started today. Don’t miss this helpful discussion!

A useful tip that can save you money with overseas suppliers!

As a small business owner, you want to maximize your profits and minimize your expenses to the absolute best of your abilities. What if there was a way for you to SAVE money when paying your overseas suppliers? On this episode of The Amazing Seller, Scott and Jason Magee discuss a tip that sellers like you can use TODAY to save on costs when dealing with your supplier. This tip has to do with paying your supplier in their local currency, you’ll have to listen to this episode to get more details - you’ll be glad that you did!

The benefit of companies like World First

If you are ready to start working toward selling in a marketplace overseas there are a few variables that you need to consider. When you're trading overseas on eCommerce marketplaces you'll need to find an effective way of converting your payments back into your own currency. In addition, you’ll have to pay overseas suppliers. That’s where helpful companies like World First come in to make the process easy on sellers like you! If you want a hassle-free and streamlined process to get your brand into an overseas marketplace, you might want to check out World First and see what they have to offer. To find out more about World First, make sure to check out the link to their site in the resources section at the end of this post!

There are BIG opportunities for Sellers in Germany & China

Are you considering expanding your business options and venturing out into foreign markets? Do you think that your brand would perform well with audiences overseas? If so, you might consider researching what is happening in the eCommerce marketplace in Germany and China. On this episode of The Amazing Seller, Scott sits down with business leader Jason Magee to discuss the rich potential for US sellers to get involved in these marketplaces. This might be the best move for your business right now, don’t miss out on all the insights you need to get started selling in an overseas market on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Jason Magee talks about his background.
  • [8:30] How to get started selling in another country.
  • [11:30] How do you get money from overseas sales?
  • [19:30] How do overseas sellers get started selling in the US?
  • [22:30] Jason talks about how sellers can lock in an exchange rate.
  • [26:30] Save money by paying your supplier in their local currency!
  • [33:30] The benefits of using a company like World First.
  • [36:00] Why sellers like YOU should get in on Germany and China markets.

RESOURCES MENTIONED IN THIS EPISODE

  • Make sure to check out the great services from World First - HERE
  • Jason’s email address: jason.magee[at]worldfirst.com
  • Trade Port
  • TaxJar
Direct download: TAS360.mp3
Category:general -- posted at: 4:30am EST

There is a lot of great advantages to be had when you get the chance to hear how industry insiders would approach a brand or product listing like yours. That’s the thinking behind these Hot Seat Sessions. On this episode of The Amazing Seller, Chris joins Scott as they sit down and discuss how to avoid burnout, optimizing your listing, building your brand outside of Amazon and within it, and so much more. If you are looking for the tips and insights that will help you launch into the next level of success, look no further - make sure you listen to this episode!

Avoid burnout and know when to step away

An important aspect of running a small business is making sure you have set aside time in your schedule to unplug and step away. The last thing you want to do is to burnout, it’s not good for your business or your family life. Scott and Chris discuss some practices that they’ve created so they don’t get to that point of burnout. If you want to know what it takes to set those boundaries and make sure you are taking care of yourself, then make sure you catch this episode of The Amazing Seller!

Don’t forget to optimize your listing!

Many Amazon sellers miss a crucial step when they look at their profit margins and wonder what they can do to see an increase. That step is to go back and approach the product listing with fresh eyes, like you would a competitor's. Go through an optimization checklist and make sure every aspect of your listing is as good as it can be! On this episode of The Amazing Seller, you’ll hear Scott and Chris touch on some key tips that you can use to look at your listing with a fresh approach and make sure it’s in the best shape to compete for your customer’s attention. Don’t miss this episode!

You HAVE to build your brand outside of Amazon!

Don’t be content with just selling your product on Amazon, you are leaving money on the table! Find ways to build your brand outside of Amazon and connect with your customers. If you take this advice, you’ll see the kind of success you were after that got you into the ecommerce space in the first place. On this episode of The Amazing Seller, Scott and Chris walk through how sellers like you can start making steps to build your brand outside of Amazon. If you are ready to jump in and put in the work, make sure to catch this episode!

Should you tell your brand’s story within Amazon?

If you’ve taken the time to develop your brand and craft a story that will help your customers connect with your products, should you take that story and tell it within your Amazon listing? The bottom line is that it won’t hurt your efforts to share your story on that platform. Now, don’t get your hopes up, most customers on Amazon aren’t looking to connect with a brand, as the platform is designed to get you the most accurate product. If you’d like to hear Scott and Chris dive deeper into this subject, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:00] Getting overwhelmed and stepping away.
  • [9:00] Chris and Scott jump into this Hot Seat Session.
  • [12:00] Building a brand.
  • [21:30] Make sure to optimize your listing!
  • [23:00] Expand your brand outside of Amazon.
  • [25:30] Is it helpful to tell your brand’s story within Amazon?
  • [34:00] If people still want your product, you should consider continue selling it.
  • [36:30] Chris recaps what they’ve covered.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS359.mp3
Category:general -- posted at: 4:30am EST

Are you fired up and ready to go for another Ask Scott session? Grab your pen and some paper, this is an episode that you will want to take notes on! Scott covers everything from finding and maintaining your own motivation, avoiding hijacking other seller’s listings, product categories to avoid, how to increase organic clicks, and much more! If you are ready for key insights and powerful motivation to launch you into the next level of success on your journey, then you’ve come to the right place!

Be Your Own Believer!

As a business leader, you know that it takes hard work to see the results and success you’ve set your sights on. But how do you stay motivated along the way? Obstacles will arise and energy will dissipate, so how do you plan to press on? Scott encourages business leaders like you to adopt the BYOB method. No, you can’t drink your way to success by bringing your own beer! BYOB means to Be Your Own Believer. You’ve got to be the biggest advocate of your dreams and goals for success. You can’t expect others to cheer you on along the way, take charge of your own motivation! If you’d like to hear Scott go into more details about this concept, make sure to catch this episode of The Amazing Seller!

Make sure you aren’t hijacking someone’s listing!

One of the biggest fears many Amazon sellers have is waking up to see that their product listing has been hijacked by another seller. What steps can you take to avoid unintentionally hijacking another seller's listing? On this episode of The Amazing Seller, Scott explains how to avoid taking over another seller's listing and how to find and validate a product quickly using resources like Alibaba and Aliexpress. If you’d like to know how to get up and running with your ecommerce business without stepping on toes, then you’ve got to listen to this episode.

What are certain product categories you should avoid?

Sure, you want to see a HUGE profit margin on your Amazon product sales but are there some product categories you should avoid? There are plenty of categories and niche markets to explore but there are a few you should use caution when considering. On this episode of The Amazing Seller, Scott dives into a few examples of categories that he avoids investing his time and energy into. If you are just starting out or considering your next product to launch, make sure you catch this episode to hear why you should be cautious around two specific product types!

When will organic clicks increase?

How do you know when it’s time to decrease your Pay Per Click spending and start relying on or expecting organic clicks? This is what every Amazon seller wants to see, organic clicks that they don’t have to pay for, what is the best strategy? On this episode of The Amazing Seller, Scott goes into detail and walks through what to expect when moving from a PPC strategy to relying primarily on organic clicks. If you want to know what to expect and how to navigate this process like a pro, make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] BYOB - Be Your Own Believer!
  • [9:15] Question #1: Do I need to create a unique listing for my new product?
  • [14:20] Question #2: Is the electronic market worth going into?
  • [19:30] Question #3: When will I start seeing up to 10 organic clicks per day?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS358.mp3
Category:general -- posted at: 4:30am EST