The Amazing Seller Podcast

What are some simple steps you can implement today that will help you connect with a target audience, drive your sales, and expand your reach? Wouldn’t be great to have that plan laid out so you can just jump in with your product researched and your passion for making it work? Look no further! On this episode of The Amazing Seller, Scott provides TAS followers like YOU with clear and easy to implement steps that will help you leverage tools like Facebook Live, charitable causes, limited time discounts, and much more! If you are ready to jump in and get started on the road toward success, then make sure you have a pen and some paper when you listen to this episode!

Leveraging Facebook LIVE

Did you know that using Facebook Live can grow your following, drive sales, and connect your brand to your customers? Most people don’t realize the great power of using a simple and easy to use tool like Facebook Live. By leveraging this tool, you can create weekly or daily videos for your followers that can help educate them on your subject matter and help them connect with your personality. On this episode of The Amazing Seller, Scott walks through how he has utilized Facebook Live videos to connect with his followers and demonstrate his product which drove sales. If you’d like to learn more from Scott and how you can get started using Facebook Live today, don’t miss this episode!

Connecting your brand to a charitable cause

Most people want to make a positive difference in the world. This is why you see a lot of promotions for benevolent causes, especially around the holidays. In recent years, you may have also noticed the rise of small businesses that have attached their product to a charitable cause. An example that Scott gives is “Flex Watches.” Flex Watches allows customers to pick a product that corresponds with a cause they feel passionate about, then from the proceeds of the sale, Flex Watches gives 10% to that charitable cause. On this episode of The Amazing Seller, Scott emphasizes the benefit of connecting your product and/or brand to a specific cause that will get your followers to rally around. If you’d like to hear more about this topic, make sure to listen to this episode!

You need to have a Facebook Group AND Fan Page

Starting a group on Facebook is pretty easy and it’s super simple to manage. However, you should also make sure to set up and build your own Facebook Fan page. This allows you to create content that can be shared by your followers to their networks. Both tools are essential to develop and grow a thriving Facebook marketing strategy. On this episode of The Amazing Seller, Scott explains how he has been able to effectively communicate to and increase his following with both groups and fan pages. If you are ready to jump in and help your brand take off with Facebook engagement, don’t miss this episode!

Offer Limited Time Discounts

Everyone likes to feel like they’ve been “Let in” on a great deal or special savings. A great way to value your customers and drive your Best Seller Ranking is by offering a limited time discount on your product that is available exclusively to your followers. By setting a time limit on the offer, you put pressure on your customer to act quickly to keep from missing out on such a great deal. On this episode of The Amazing Seller, Scott goes over how he has utilized this strategy recently and how it has brought great success and momentum to his new brand. If you’d like to find out how you can leverage this lesson and other insights from Scott, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:00] Scott gives an update on his brand and how you can get started.
  • [5:00] Leveraging FB Live to drive sales.
  • [11:00] Linking a charitable effort to your product.
  • [14:00] Why you should have a FB Fan page & a FB Group.
  • [19:00] How to use a discount offer effectively and promote a FB Live video.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS366.mp3
Category:general -- posted at: 4:30am EST

How do you get an e-commerce small business off the ground? What steps are necessary to help it grow and thrive as you build the brand and consider business partnerships? On this episode of The Amazing Seller, Scott sits down with a guy named Matt who has been an avid TAS follower. Matt is in college and he is doing a project that requires him to interview an entrepreneur and really dig into why they’ve succeeded and the lessons they’ve learned along the way. This episode is a recording of that interview/conversation between Matt and Scott. You’ll hear them cover a wide range of subjects regarding small business success, family life, and much more - don’t miss it!

Where does your audience hang out?

If you want to reach your target audience, you’ve got to go where they are spending their time on the internet. For example, if you are trying to reach NFL enthusiasts, consider targeting NFL team’s fan pages. Go where your audience hangs out, don’t expect them to come find you! On this episode of The Amazing Seller, Scott explains his strategy for investigating where his prospective customers spend their time and how he begins to market to them and get them into his email or launch list. If you want to know more about this topic, make sure to listen to this episode!

Don’t neglect a launch list!

One of the best ways to connect with your customer base is with a launch list! If you’ve been around the TAS community for very long you know this is something that Scott wants all of his TAS followers to start working ASAP. It may sound difficult and complicated but it doesn’t have to be that way. On this episode of The Amazing Seller, Scott shares how you can get started building your launch list or an email list if you’ve already launched to connect with your customers in a way that communicates that you want them to be involved in the brand you are creating. Find out how to get started on this episode!

Is going into a business partnership worth it?

Business partnerships carry all sorts of connotations. There have been really successful ones and there have been many that have ended in lost friendships, estranged family members, and costly legal battles. In light of that information, you might find yourself wondering if pursuing a business partnership is really worth the risk. On this episode of The Amazing Seller, Scott discusses his experiences with business partnerships, both positive and negative. He shares helpful insights for leaders like you to consider so you have more information going in than he had when he started his small business journey. Make sure to listen to this episode!

Do you know your WHY?

Starting a small business can be one of the most difficult you’ll ever experience. That’s why leaders like you need to know deep down WHY you are getting into this adventure. Do you know what your WHY is? What is that deep down motivation that is fueling your desire to launch out into uncharted waters? Once you’ve identified what that reason is, do everything you can to keep it in front of you as you go on this journey. It will help keep you focused and put even the most difficult moments into a proper perspective. To hear Scott dive deeper into this topic, make sure to catch this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:30] Scott talks about that decision to leave his job and start a business.
  • [13:00] Running into moments of doubt.
  • [16:00] The role of kids and family life while running a small business.
  • [27:00] Why you should have two approaches to selling products on Amazon.
  • [37:30] What is the best strategy to get started?
  • [42:00] Find out where your audience hangs out and how to launch a giveaway.
  • [50:00] How Scott has built a business around TAS.
  • [54:00] What is the best way to go into a partnership?
  • [57:00] How to structure a new business and partnership when selling on Amazon.
  • [1:04:30] Make sure you know your WHY!

RESOURCES MENTIONED IN THIS EPISODE

  • Make sure to check out TAS Episode #300 - HERE
  • Don’t miss all the TAS resources on how to build a list - HERE
  • Connect with the TAS Facebook Community - HERE
Direct download: TAS365.mp3
Category:general -- posted at: 4:30am EST

Are you ready to jump into this week’s Ask Scott Session? Make sure you are ready for some awesome practical steps to get back on track - if you’ve had a hard time staying focused and on point lately this will be immensely helpful for you! Scott also tackles questions from TAS followers like you on topics ranging from competing with Amazon, running an e-commerce business from overseas, dealing with enhanced content and much more! Grab a pen and some paper to write down all the tips and insights you’ll get on this helpful episode of The Amazing Seller - don’t miss it!

Steps To Get Back on Track

Everyone gets sidetracked from time to time, there’s nothing unusual about that. But don’t allow yourself to STAY stuck when you should be on your journey toward success! On this episode of The Amazing Seller, Scott unpacks four steps to help business leaders like you get back up and push forward.

  1. Start.
  2. Commit.
  3. Take Action.
  4. Adjust along the way.

So what are you waiting for? Don’t let difficulty or temporary setbacks stand in your way! Use Scott’s four step plan to get back in the direction that you want to be headed. To hear Scott go into depth with all four of these steps, make sure to listen to this episode!

Is it worth it to compete against Amazon?

When you are looking into product categories and you see that some of the top selling products are being SOLD by Amazon, not just Fulfilled By Amazon - is it even worth competing in that category? On this episode of The Amazing Seller, Scott explains why you shouldn’t run for the hills just because you see Amazon competing in that product category. Don’t let them off that easy! You can use the tools you’ve learned here with Scott and the TAS community to not only compete but dominate in categories where even Amazon is at the top! Find out how you can make the most of your efforts on this episode.

Running an Ecommerce Business from Overseas

Is it possible to run an e-commerce business when you live overseas? What obstacles and difficulties should you expect to run into? As you know, Scott isn’t a legal expert in any way but he does offer some helpful insight into how to navigate this complicated question. On this episode of The Amazing Seller, Scott shares some resources that will help you if you are in this similar scenario and things to consider when operating a business overseas. Take advantage of Scott’s years of experience and insight on this episode!

Switching to Enhanced Content - is it worth the risk?

You might be drawn to spending time building enhanced content on your product listing, but is it really worth it? Consider taking a hard look at what it entails to build up that enhanced content and know that most buyers won’t get that far in your listing. Focus on optimizing the portion of your listing that most buyers will be spending their time looking at. On this episode of The Amazing Seller, Scott goes over the pros and cons of taking the time to invest in the enhanced content aspects. If you are considering diverting your time and resources to this component of your listing - make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Four steps to get back on track!
  • [9:30] Question #1: Should I compete in a category where Amazon is my top competitor?
  • [16:45] Question #2: What hurdles should I anticipate when running an ecommerce business from overseas?
  • [21:50] Question #3: Should I be concerned about my ranking when switching over to enhanced content?

RESOURCES MENTIONED IN THIS EPISODE

  • Ask Scott a question - HERE
  • Stay updated on all TAS Live events - HERE
  • Catch all TAS PPC resources - HERE
  • Catch the TAS episode featuring Michelle Love - HERE
  • Catch all the info on TAS workshops - HERE
  • Get the details on the TAS meetup in North Carolina - HERE
  • Connect with the TAS Facebook Group - HERE
  • Make sure to check out TAS Episode #189 - HERE
Direct download: TAS364.mp3
Category:general -- posted at: 4:30am EST

One of the best ways to learn how to grow your business and increase your product sales is to hear what other sellers are doing and how Scott can help them specifically push through to the next level. On this episode of The Amazing Seller, Scott gives a coaching call recap of a conversation he had with one of this TAS students. He covers everything from sizing up the competition, how to rank higher for keyword searches, why you need a launch list strategy, how to increase sales velocity and so much more! This is an episode PACKED with lessons and insight that you can use in your business today - don’t miss it!

Do you know your competition?

A key piece in building a successful brand with products that perform at a top rate on Amazon is knowing your competition. It's not enough to know OF your competition, you’ve got to KNOW your competition inside and out, that’s the best way to optimize your product listing and keep your competitive edge. On this episode of The Amazing Seller, Scott walks through what it takes to stay one step ahead of the competition. If you are ready to put in the work and follow Scott’s advice, then listen to this episode!

Do you know how to get a better ranking?

Say your product listing on Amazon shows up at the bottom of the first page for search results, do you know how to get it to move higher in the ranking? It’s not as complicated as you might think. If you’d like to see your ranking improve, you need to generate more sales for your product listing! If your product listing is optimized and your keyword is listed directly in the title and you are getting sales, you will rank for that keyword. But if you want to move up the list you’ve got to increase your sales volume. To hear Scott explain how to increase your sales volume, make sure to listen to this episode of The Amazing Seller!

Don’t Neglect Your Email List Strategy!

If you don’t have a strategy for a launch list for your brand at this point, what are you waiting for? If you’ve been around the TAS community for very long you KNOW that this is a topic that Scott is passionate about and he wants sellers like you to take full advantage of this essential strategy. By having a launch list or building an email list for your brand down the line, you will uniquely position your brand in the marketplace. If you want to find out more benefits of having an email list, make sure to listen to Scott break it all down on this episode of The Amazing Seller. Also, don’t forget to check out the TAS resource that helps you get started with building a list located at the end of this post, in the resources section!

The KEY to increase Sales Velocity

One of the most vital aspects of getting momentum with selling your product on Amazon is racking up sales. What if there was a simple step you could take today to increase your sales velocity? On this episode of The Amazing Seller, Scott shares the KEY lesson he learned that can help your sales take off. Scott says that one of the best ways to see increased sales right away is to lower your price or offer it at a deep discount for a limited time. Scott has seen this plan work when a listing has been optimized and just needs that extra push to get the ball rolling with greater momentum. If you’d like to hear Scott go into further detail with this topic, make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Scott sets the stage for a coaching call.
  • [5:30] Is it wise to raise your price as your stock dwindles?
  • [10:00] Evaluating the competition.
  • [14:00] How to get a better ranking.
  • [16:00] Build a launch list!
  • [18:00] Evaluating your PPC strategy.
  • [24:00] How to get Sales Velocity.

RESOURCES MENTIONED IN THIS EPISODE

  • Get all the details on TAS Workshops - HERE
  • Don’t miss a single TAS Live event - HERE
  • Get all the TAS resources for PPC - HERE
  • Get all the TAS resources for building a launch list - HERE
  • Leadpages
  • Ignite
Direct download: TAS363.mp3
Category:general -- posted at: 4:30am EST

It’s time to get off the sidelines guys! Don’t waste another day or week listening to The Amazing Seller without TAKING ACTION! On this episode, Scott and Dom go over what it will take for TAS followers like you to jump in with retail or online arbitrage so you can season your seller account and get started selling on Amazon today! The guys also go over how to get ungated, a success story from a TAS follower like you, what it takes to succeed, how to get started with $100 and so much more! This is an episode you don’t want to miss!

The KEY to getting into Gated Categories

If you’ve been having a lot of success with selling your products online or if you found a great deal where you KNOW you can have a lot of success in a gated category, you need to know what it will take to get ungated. On this episode of The Amazing Seller, Scott and Dom share the simple key they found that allowed them access to gated categories every time. If you want to know what that key lesson is - make sure you grab a pen and paper as you listen to this episode!

A Success Story from a TAS follower like YOU!

When you are hard at work and in the grind of things it can be easy to think of only what’s going wrong or not currently working for you. That’s why it’s so important to pause and listen to success stories from people who were in your very same situation and made it through all the difficulties. On this episode of The Amazing Seller, Scott shares a story that he received from Richard, a TAS follower like you! You’ll hear how Richard made over $3,800 in 30 days! So stay at it and let stories like Richard’s be an encouragement to you. To hear more of Richard’s story, make sure to listen to this episode!

What qualities are needed to succeed?

Wondering if you’ve got what it takes to succeed with selling products online? On this episode of The Amazing Seller, Scott and Dom discuss what qualities they have seen that are necessary for individuals to succeed in the e-commerce space. Most people who succeed are driven and ready to attack their objectives. Dom says that most of the people who do really well have that innate entrepreneurial spirit. But if that’s not you, don’t worry! If you want success and you can learn what it takes to get there - then you’ve got what it takes, stay at it! Hear more from Dom and Scott on this episode!

You can get started with $100 TODAY

What are you waiting for? Seriously? Did you know that you can get started selling products online today with as little as $100? Too often people build up in their minds that it will take too much or it’s too complicated to jump into selling items online. On this episode of The Amazing Seller, Scott and Dom break down how easy it is to take the steps necessary to get started. If you’ve been sitting on the sidelines and have been hesitant to get started, this is the episode for you - don’t miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Scott shares about how he started with online arbitrage.
  • [9:00] Don’t get stuck with product research, jump in with online or retail arbitrage.
  • [12:00] Why it’s important for your account to get seasoned.
  • [15:00] Getting ungated with a seasoned account.
  • [18:30] Examples of people who make a side business with online and retail arbitrage.
  • [23:00] Practical steps you can take to get started TODAY.
  • [31:30] A success story from a TAS follower like you.
  • [33:30] What does it take to succeed in the ecommerce space?
  • [37:00] How to get started with $100.
  • [43:00] Parting words from Dom.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS362.mp3
Category:general -- posted at: 4:30am EST

It’s that time again for another session of Ask Scott here on The Amazing Seller! This is a packed episode - make sure you grab a pen and paper as Scott jumps in to answer questions from TAS followers like YOU. On this episode, Scott shares about a personal trip to Canada, how to adjust to your buyer’s feedback, dealing with diminished PPC impressions, considering complicated products and so much more! Are you ready to dive in? Scott is fired up and ready to deliver - make sure you listen to this episode!

A Surprise Trip to Canada

Do you ever follow those “whims” that come across your mind? It seems like there are two types of people, those who just go for it and follow that whim where it will take them and those that kind of push it down and don’t give it another thought. Most business leaders fall into the first category - not ALL business leaders, but most. On this episode of The Amazing Seller, Scott shares a fun personal story where he followed a whim that took him and his son to a basketball game in Canada. You can tell, when Scott shares the story how much of a great time and fun memory it was for him and his son. Get inspired to follow those whims on this episode!

Adjusting to Buyer’s Feedback

What is your reaction when faced with criticism? Do you take it in and try to adjust in light of the new information or do you ignore it and plow ahead? Sometimes you need to ignore negativity and press on but when it comes to selling products online, you need to carefully consider your approach to the feedback that you receive. On this episode of The Amazing Seller, you’ll hear Scott explain how to adjust to feedback from buyers. He breaks down how you can bundle products and offer multiple variations so your customers can be satisfied with their purchase. If you’d like to hear Scott go into detail with this topic, make sure to catch this episode!

Diminished Impressions with PPC

What has been your experience with Pay Per Click when selling on Amazon? Have you found it to be a helpful tool or has it caused you a lot of headaches? PPC is one of those things that kind of act like a moving target, once you think you have it dialed in, it moves and you have to rethink your approach. If you are experiencing diminished impression after using PPC for a short period, don’t be discouraged! On this episode of The Amazing Seller, Scott explains how PPC works and how sellers like you should adjust your expectations when dealing with this tool. If you’ve wanted to understand how to utilize PPC with greater success, make sure to listen to this episode!

Selling Complicated Products

One of the greatest advantages of selling a complicated or some might say “risky” product is that there tends to less competition in that space. But, there is a reason for the low competition - there are a lot of factors and RISKS. This is a really tough spot to be in so proceed with a large amount of caution. On this episode of The Amazing Seller, Scott walks through the tricky nature of starting off with selling a product with such complexity. He also urges sellers like you to really consider if the product they are starting off with or getting ready to launch is on that you absolutely LOVE - if it’s not, then don’t proceed! To hear Scott go into further detail on this topic, make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:00] Question #1: How should I deal with selling a two piece outfit where people are complaining about the two pieces fitting differently?
  • [12:00] Question #2: I haven't made any changes but my ads have essentially stopped getting impressions, what should I do?
  • [19:30] Question #3: I have a question about lable laws.

RESOURCES MENTIONED IN THIS EPISODE

  • Sellers Summit
  • Ignite
  • Ask Scott a question - HERE
  • Stay updated on all TAS Live event - HERE
  • Catch all TAS PPC resources - HERE
  • Catch the TAS episode featuring Michelle Love - HERE
  • Catch all the info on TAS workshops - HERE
Direct download: TAS361.mp3
Category:general -- posted at: 4:30am EST

What would it take to convince you that international sales are approachable for eCommerce sellers like you? Don’t let horror stories and the unknown variables intimidate you and cause you to miss out on a great business opportunity! On this episode of The Amazing Seller, you’ll hear from business leader and international sales expert Jason Magee. Jason and Scott discuss many aspects to selling your products in an international marketplace. From their conversation you’ll learn steps you can take to get started, tips for saving money with overseas suppliers, the benefits of using companies like World First and so much more! This is an informative episode that you don't’ want to miss!

What steps are necessary to get started selling overseas?

When eCommerce sellers first consider selling overseas many cringe thinking of the logistical and bureaucratic nightmare they imagine it to be. While there are some unique difficulties to running a robust and profitable brand overseas, getting started just might be easier than you think. Wouldn’t it be nice to have someone with inside experience guide the way? Look no further! International sales expert Jason Magee joins Scott on this episode of The Amazing Seller to demystify the process of selling your products in an overseas marketplace. You’ll walk away from this episode with some clear steps that you can use to get started today. Don’t miss this helpful discussion!

A useful tip that can save you money with overseas suppliers!

As a small business owner, you want to maximize your profits and minimize your expenses to the absolute best of your abilities. What if there was a way for you to SAVE money when paying your overseas suppliers? On this episode of The Amazing Seller, Scott and Jason Magee discuss a tip that sellers like you can use TODAY to save on costs when dealing with your supplier. This tip has to do with paying your supplier in their local currency, you’ll have to listen to this episode to get more details - you’ll be glad that you did!

The benefit of companies like World First

If you are ready to start working toward selling in a marketplace overseas there are a few variables that you need to consider. When you're trading overseas on eCommerce marketplaces you'll need to find an effective way of converting your payments back into your own currency. In addition, you’ll have to pay overseas suppliers. That’s where helpful companies like World First come in to make the process easy on sellers like you! If you want a hassle-free and streamlined process to get your brand into an overseas marketplace, you might want to check out World First and see what they have to offer. To find out more about World First, make sure to check out the link to their site in the resources section at the end of this post!

There are BIG opportunities for Sellers in Germany & China

Are you considering expanding your business options and venturing out into foreign markets? Do you think that your brand would perform well with audiences overseas? If so, you might consider researching what is happening in the eCommerce marketplace in Germany and China. On this episode of The Amazing Seller, Scott sits down with business leader Jason Magee to discuss the rich potential for US sellers to get involved in these marketplaces. This might be the best move for your business right now, don’t miss out on all the insights you need to get started selling in an overseas market on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Jason Magee talks about his background.
  • [8:30] How to get started selling in another country.
  • [11:30] How do you get money from overseas sales?
  • [19:30] How do overseas sellers get started selling in the US?
  • [22:30] Jason talks about how sellers can lock in an exchange rate.
  • [26:30] Save money by paying your supplier in their local currency!
  • [33:30] The benefits of using a company like World First.
  • [36:00] Why sellers like YOU should get in on Germany and China markets.

RESOURCES MENTIONED IN THIS EPISODE

  • Make sure to check out the great services from World First - HERE
  • Jason’s email address: jason.magee[at]worldfirst.com
  • Trade Port
  • TaxJar
Direct download: TAS360.mp3
Category:general -- posted at: 4:30am EST

There is a lot of great advantages to be had when you get the chance to hear how industry insiders would approach a brand or product listing like yours. That’s the thinking behind these Hot Seat Sessions. On this episode of The Amazing Seller, Chris joins Scott as they sit down and discuss how to avoid burnout, optimizing your listing, building your brand outside of Amazon and within it, and so much more. If you are looking for the tips and insights that will help you launch into the next level of success, look no further - make sure you listen to this episode!

Avoid burnout and know when to step away

An important aspect of running a small business is making sure you have set aside time in your schedule to unplug and step away. The last thing you want to do is to burnout, it’s not good for your business or your family life. Scott and Chris discuss some practices that they’ve created so they don’t get to that point of burnout. If you want to know what it takes to set those boundaries and make sure you are taking care of yourself, then make sure you catch this episode of The Amazing Seller!

Don’t forget to optimize your listing!

Many Amazon sellers miss a crucial step when they look at their profit margins and wonder what they can do to see an increase. That step is to go back and approach the product listing with fresh eyes, like you would a competitor's. Go through an optimization checklist and make sure every aspect of your listing is as good as it can be! On this episode of The Amazing Seller, you’ll hear Scott and Chris touch on some key tips that you can use to look at your listing with a fresh approach and make sure it’s in the best shape to compete for your customer’s attention. Don’t miss this episode!

You HAVE to build your brand outside of Amazon!

Don’t be content with just selling your product on Amazon, you are leaving money on the table! Find ways to build your brand outside of Amazon and connect with your customers. If you take this advice, you’ll see the kind of success you were after that got you into the ecommerce space in the first place. On this episode of The Amazing Seller, Scott and Chris walk through how sellers like you can start making steps to build your brand outside of Amazon. If you are ready to jump in and put in the work, make sure to catch this episode!

Should you tell your brand’s story within Amazon?

If you’ve taken the time to develop your brand and craft a story that will help your customers connect with your products, should you take that story and tell it within your Amazon listing? The bottom line is that it won’t hurt your efforts to share your story on that platform. Now, don’t get your hopes up, most customers on Amazon aren’t looking to connect with a brand, as the platform is designed to get you the most accurate product. If you’d like to hear Scott and Chris dive deeper into this subject, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:00] Getting overwhelmed and stepping away.
  • [9:00] Chris and Scott jump into this Hot Seat Session.
  • [12:00] Building a brand.
  • [21:30] Make sure to optimize your listing!
  • [23:00] Expand your brand outside of Amazon.
  • [25:30] Is it helpful to tell your brand’s story within Amazon?
  • [34:00] If people still want your product, you should consider continue selling it.
  • [36:30] Chris recaps what they’ve covered.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS359.mp3
Category:general -- posted at: 4:30am EST

Are you fired up and ready to go for another Ask Scott session? Grab your pen and some paper, this is an episode that you will want to take notes on! Scott covers everything from finding and maintaining your own motivation, avoiding hijacking other seller’s listings, product categories to avoid, how to increase organic clicks, and much more! If you are ready for key insights and powerful motivation to launch you into the next level of success on your journey, then you’ve come to the right place!

Be Your Own Believer!

As a business leader, you know that it takes hard work to see the results and success you’ve set your sights on. But how do you stay motivated along the way? Obstacles will arise and energy will dissipate, so how do you plan to press on? Scott encourages business leaders like you to adopt the BYOB method. No, you can’t drink your way to success by bringing your own beer! BYOB means to Be Your Own Believer. You’ve got to be the biggest advocate of your dreams and goals for success. You can’t expect others to cheer you on along the way, take charge of your own motivation! If you’d like to hear Scott go into more details about this concept, make sure to catch this episode of The Amazing Seller!

Make sure you aren’t hijacking someone’s listing!

One of the biggest fears many Amazon sellers have is waking up to see that their product listing has been hijacked by another seller. What steps can you take to avoid unintentionally hijacking another seller's listing? On this episode of The Amazing Seller, Scott explains how to avoid taking over another seller's listing and how to find and validate a product quickly using resources like Alibaba and Aliexpress. If you’d like to know how to get up and running with your ecommerce business without stepping on toes, then you’ve got to listen to this episode.

What are certain product categories you should avoid?

Sure, you want to see a HUGE profit margin on your Amazon product sales but are there some product categories you should avoid? There are plenty of categories and niche markets to explore but there are a few you should use caution when considering. On this episode of The Amazing Seller, Scott dives into a few examples of categories that he avoids investing his time and energy into. If you are just starting out or considering your next product to launch, make sure you catch this episode to hear why you should be cautious around two specific product types!

When will organic clicks increase?

How do you know when it’s time to decrease your Pay Per Click spending and start relying on or expecting organic clicks? This is what every Amazon seller wants to see, organic clicks that they don’t have to pay for, what is the best strategy? On this episode of The Amazing Seller, Scott goes into detail and walks through what to expect when moving from a PPC strategy to relying primarily on organic clicks. If you want to know what to expect and how to navigate this process like a pro, make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] BYOB - Be Your Own Believer!
  • [9:15] Question #1: Do I need to create a unique listing for my new product?
  • [14:20] Question #2: Is the electronic market worth going into?
  • [19:30] Question #3: When will I start seeing up to 10 organic clicks per day?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS358.mp3
Category:general -- posted at: 4:30am EST

Do you find the road to success in the ecommerce industry a difficult one to navigate? Are you looking for an effective and streamlined process that you can emulate and build upon? Look no further! On this episode of The Amazing Seller, Scott walks through simple steps you can take to build your email list, connect with customers, let your personality shine through, clean up your email list, and much more! This is an episode for business leaders who are ready to take action, is that you? Don’t miss it!

Build Your Email List

Wouldn’t you love to have an email list with 9,000 subscribers ready and at your disposal? Can you image how much that would help your marketing and product sales efforts? On this episode of The Amazing Seller, Scott gives you clear steps you can take to identify a target audience and build an email list. He uses one primary strategy to accomplish this goal, he bundles a few premium products that relate to the niche market he is targeting and he runs a contest for people to submit their email addresses for a chance to win. Scott gets this contest in front of people in the form of Facebook Ads. To hear more details on how Scott built his email list, make sure to listen to this episode!  

Don’t neglect easy ways to connect with customers!

One of the best ways to connect with customers and to build your brand is to utilize tools like Facebook fan pages, Facebook groups, and blogs. If you can spend time creating content for these three channels and output them in a consistent and engaging manner, you’ll see your following increase exponentially. On this episode of The Amazing Seller, Scott walks through how he has been able to push content, products, and deals through each of these mediums and connect with his customers in a way that allows him to adapt his brand based on their input. To get more tips and insights from Scott, make sure to catch this episode!

Build a relationship with your followers

If you want to increase your following and create loyal fans for your brand, you’ve got to produce a story or a personality that they can connect with. Don’t fake it, either make sure you find a niche market that you enjoy or connect with an individual who will serve as the face of your brand who does connect with that niche market. Again, don’t be something that you aren’t - authenticity is important. On this episode, Scott gives some helpful advice on how to make the most of telling your story and adding that personal flare to building your brand. Make sure you listen to this episode of The Amazing Seller!

Don’t waste your time on people who aren’t interested!

An important step in building your email list and establishing your brand is making sure you take the time to clean up your contact list and give people a way out. The last thing you want to do is to inundate people with your brand promotions who will never buy your product. On this episode of The Amazing Seller, Scott gives several ways that you can use to clean up your contact list and ensure you are connecting with people who are interested in your brand. If you are ready to take your business to the next level - listen to this episode!  

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:45] Reaching customers in your identified niche market with a contest and FB Ads.
  • [7:00] Leveraging a Facebook fan page, Facebook groups, and a blog.
  • [9:30] Let your personality shine through!
  • [15:30] Scott talks about his email open rate and how to utilize an email list.
  • [25:00] Introducing a second product.
  • [27:30] Don’t forget to clean your list.

RESOURCES MENTIONED IN THIS EPISODE

  • Don’t miss TAS Episode #356 - HERE
  • Get all the TAS Workshop resources - HERE
  • Get all the TAS Buildlist resources - HERE
  • Don’t miss a single TAS Live event - HERE
Direct download: TAS357.mp3
Category:general -- posted at: 4:30am EST

Is it possible to get in on the success everyone is talking about in the e-commerce space today? Isn’t it reaching a breaking point and getting too crowded? No! It won’t be easy, but if you are willing to put in the work, success can still be achieved. On this episode of The Amazing Seller, Scott walks through a seven-part plan that will help business leaders like you compete in a saturated market like Amazon and WIN! If you’ve been wondering how to get started and position yourself for success, you don’t want to miss this episode!

Find your niche market

One of the best ways to set yourself up for success when entering the e-commerce marketplace is to find a niche market. This means drilling down to more and more specific subgroups and areas of interest. Instead of just selling fishing equipment, go deeper with equipment specifically designed for fly fishing. Or instead of just selling backpacking gear, go deeper with long distance backpacking gear. The further you go with a niche group the better ability you have to cement yourself as the expert or go to vendor for that audience. To hear Scott go further with this concept, make sure to catch this episode of The Amazing Seller!

Connect your brand with a story

If you want to see increased sales and a loyal following for your brand, you’ve got to put a face and a story behind it. If you aren’t fascinated and deeply connected to your niche market, find someone who is and have them be the face of the brand. Don’t fake it! People can smell that from a mile away. Pursue a niche market that means something to you or partner with someone who's passionate about that area of interest, then tell the story of why you started your brand. If you can connect your brand to a person and a story, you’ll go far. Listen to this episode of The Amazing Seller to hear Scott explain this topic further.

Be consistent with your content!

One of the best ways to LOSE a following for your brand is to produce content inconsistently. This happens to many business leaders who get fired up about putting out a blog or podcast but they don’t have a schedule and they don’t have a plan so they haphazardly produce and publish content. That is a recipe for disaster! Make sure you create a plan and stick to it BEFORE you gather an audience for your brand. Look at Scott’s example, he regularly publishes content for the TAS community on a consistent basis. If you’d like to hear Scott go into depth about consistent content creation, make sure to catch this episode!

Build an Email List

If you’ve been around the TAS community for very long you know that Scott is passionate about helping business leaders like you see the wisdom in building an email list. If you want to see success and build a brand, a great way to do that is to connect with your audience through drawings for prizes associated with your niche market. It would look like this, target Facebook Ads to a page or public Facebook group that emphasizes Fly Fishing. Have that ad entice people to click to enter their name for a special fly fishing rod or tackle box, once they click on the ad they will find themselves on your landing page where they will enter their email address to be included in the drawing for the prize. Now you have your email list of people interested in your niche market, it’s that simple. If you’d like to hear Scott explain this idea further, listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:00] Drilling down into a niche market.
  • [9:00] Find your target audience.
  • [10:30] Who is the person behind the brand? What’s the story?
  • [15:00] Content Creation.
  • [17:00] Publishing Strategy.
  • [21:30] Create a customer journey.
  • [26:00] Be consistent with your publishing routine.
  • [30:30] Build an email list.
  • [33:30] Listen to your audience then make the ASK.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS356.mp3
Category:general -- posted at: 4:30am EST

Do you ever find that you are in need of some encouragement? A shot in the arm to keep you going when things get difficult in life and business? On this episode of The Amazing Seller, you’ll hear from a TAS listener just like you! Joseph talks about how he started listening to Scott and began to put these tools and concepts into action. Now he’s starting to see some success in his business and YOU can too! Also on this episode, Scott covers driving traffic to your product listing, premium over generic product quality, insert cards, and much more!

The Ripple Effect

In your pursuit of success, you’ve got to get started somewhere. What is the one step you can take today that will cause a “Ripple Effect” over time? Even the smallest step can be added to little by little to amount to great success in the long run. On this episode of The Amazing Seller, Scott talks about the ripple effect and how he’s seen it work in his life and the lives of TAS followers just like you! As always this episode is packed full of great lessons and insights that you can’t miss!

Drive more traffic to your product listing!

Have you struggled with gaining traction attracting the volume of traffic to your Amazon product listing that you’ve been for? What steps can you take to optimize your listing and adjust your methods to increase traffic? As you know by now, increased traffic usually leads to increased revenue. On this episode of The Amazing Seller, you’ll hear Scott go over a few strategies you can enlist to improve your PPC efforts, optimize your listing, and get the results you need. Make sure to catch this insightful episode - you don’t want to miss it!

Go Premium or Generic with product quality?

As an e-commerce seller, you know that one of the most important things you can do in your business is to increase your profit margin. But one of the dangers of focusing so closely on a large profit margin is that it can lead you to skimp on the quality of your product. Many sellers will say that they can produce a similar product for lower cost but you have to remember that public perception is KEY. The customer is comparing your product to the quality standard of your competitors. This is a very important subject to consider when you are going through product research. If you’d like to hear more details about this topic, make sure to catch this episode of The Amazing Seller!

Should you include “Insert Cards” with your product?

One of the best ways to stand out from the rest of the competition is to include an insert card with your shipped Amazon product. These insert cards can perform an array of beneficial services for you as the seller. They can point buyers to your website for more helpful product information, they can include details about best practices with the purchased product, they could even include discounts on the customer's next order. But the question for many Amazon sellers remains, is it OK with Amazon to include an insert card with the shipped product? On this episode of the Amazing Seller, Scott explains how this subject sits in a gray area regarding Amazon’s TOS. He also goes through some helpful options for sellers like you to consider before you take the step to include insert cards. Don't’ miss this helpful episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] A word of encouragement from a TAS listener like you!
  • [9:30] The “Ripple Effect”
  • [11:00] Question #1: How can I drive more traffic to my listing?
  • [21:00] Question #2: How do I address returns and buyers disappointment?
  • [28:00] Question #3: What is Amazon’s policy regarding insert cards?

RESOURCES MENTIONED IN THIS EPISODE

  • Ask Scott a question - HERE
  • Check out TAS PPC resources - HERE
  • Drop Scott a Note - HERE
Direct download: TAS355.mp3
Category:general -- posted at: 4:30am EST

You are in for another special TAS edition! On this episode of The Amazing Seller, you’ll hear part two of a two-part series with key e-commerce entrepreneurs as they pick apart three websites, give their suggestions for improvement, their thoughts on the future of e-commerce and much more! These guys come ready to put their knowledge and experience on full display. You are going to need a pen and some paper for this episode to catch all the helpful insight that these leaders bring. Also, make sure you check out part one of this series if you missed it the first time around!

What’s the Story behind the Brand?

In the e-commerce space, it’s important to have a top quality product. But what often gets buried is the reason behind the product. What is the motivation behind the brand? If you want to build a following and create fans of your product and brand, you’ve got to leverage the power of storytelling. On this episode of The Amazing Seller, Scott and a few e-commerce experts break down how important it is to tell a compelling story about your product and why you are selling it. They go over how they’ve seen this strategy play out in the marketplace and why they are convinced it's effective. Make sure you listen to this episode!

Who is the target audience for your product?

Next, to finding your niche product, you have to have a full-orbed understanding of the demographic breakdown of your target audience. There are a couple of methods to achieve these results. On this episode of The Amazing Seller, you’ll hear Scott and key e-commerce leaders go over tactics they’ve used to identify their target audience, build upon that information, and how to reach new customers. If you are ready to launch a product or if you just want to know how to increase your reach - don’t miss this episode!

The Future of E-commerce

Is it too late to get started and see success in the e-commerce industry? It’s no secret that the industry is growing and evolving but does that mean that there isn’t room for new sellers like you to get in and make an impact? On this episode of The Amazing Seller, you’ll hear from e-commerce experts and their take on the state of the industry. They sketch out what they can foresee as the future of e-commerce and how leaders like you can take advantage of the marketplace. If you are wondering if now is the right time to jump in, don’t miss the insight that these experts bring!

Don’t get overwhelmed, get started TODAY!

When you get the chance to hear from experts and guys who have made a successful run in the e-commerce industry it can be easy to get overwhelmed. Don’t let that happen to you! Learn from what the guys share about how to optimize websites and tighten up messaging but also get out there and make mistakes! An old adage says, “To get what you’ve never had, you’ve got to do what you’ve never done.” So take as much advice and insights as you can about the e-commerce industry but don’t let the volume of information paralyze you with inaction. Get out there and make an impact!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] The guys start breaking down a website.
  • [10:20] The story behind the brand. What’s the “Why?”
  • [15:00] How do you spread the word?
  • [19:50] Finding a target audience.
  • [23:00] The guys break down a coffee website.
  • [36:00] The power of a product’s story.
  • [39:00] What is the future of ecommerce?
  • [43:30] Closing thoughts from the guys.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS354.mp3
Category:general -- posted at: 4:30am EST

What would it be like to be a fly on the wall in a room with e-commerce leaders discussing the ingredients of success? You don’t have to wonder! On this episode of The Amazing Seller, you’ll hear part one of a two-part series with key e-commerce entrepreneurs as they discuss their journeys toward success, how to validate products, picking a strategy, lessons learned in failure, and much more! You will need a pen and some paper for this episode to catch all the helpful insight that these leaders bring. Also, make sure you keep an eye out for part two of this series, you don’t want to miss it!

Everyone Starts Somewhere

Does it feel like you’ll never reach the heights of success that leaders like Scott have reached in their e-commerce businesses? Do you think that these leaders have some special edge that you don’t? On this episode of The Amazing Seller, you’ll hear how several e-commerce industry leaders got their start in the marketplace and it's not as glamorous as you might think. Don’t put these guys on a pedestal, they had to work through their own failures and difficulties just like you. Learn from their story and push through adversity to find your own journey toward success!

Identifying a product to sell

How do you find the best product to sell online? What methods do you use to validate that product and make sure it will provide you with profit potential. Should you spend time checking the marketplace, researching existing products that consumers are unhappy with, or should you build a brand and start cementing yourself as the expert in that field? On this episode of The Amazing Seller, you’ll hear from entrepreneurs and business leaders who walk through the product validation process. If you are looking for your first product or for your next one, this is the episode that you’ll want to take notes on!

Find a Strategy that works for you

There are a couple of schools of thought when launching a new product in the e-commerce space. Which strategy is the best fit for you? On this episode of The Amazing Seller, you’ll hear from e-commerce leaders who break down their approach to selling a product online. Find out how they would market the product, build a brand, and find their audience. If you are just getting started and want to know what different approaches work in the e-commerce arena, then you don’t want to miss this episode!

Lessons learned from failed products

One of the best ways to learn about a process is to learn about what doesn’t work. What lessons can you take away from e-commerce leaders who tried and failed with launching their products? On this episode of The Amazing Seller, you’ll hear from industry leaders who walk through a failed experiment they had with one of their products. Each story is unique and brings a different perspective that will help sellers like you understand the process better and figure out what you need to do to make your efforts a success. If you are looking for key insights that you can use in your business today, make sure you catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Steve, Ian, and Scott introduce themselves.
  • [7:00] Scott talks about his start in business and ecommerce.
  • [10:00] Ian talks about his start in business and ecommerce.
  • [19:20] Steve talks about his start in business and ecommerce.
  • [21:30] How to get started selling a product in the ecommerce space.
  • [27:45] Finding an audience for your product.
  • [31:20] Lessons learned from failed products.
  • [38:30] Difficulties with product quality from China.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS353.mp3
Category:general -- posted at: 4:30am EST

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