TAS 359: (Hot Seat) Should I Continue Selling MY Product or BAIL? + Branding and Mindset Stuff

There is a lot of great advantages to be had when you get the chance to hear how industry insiders would approach a brand or product listing like yours. That’s the thinking behind these Hot Seat Sessions. On this episode of The Amazing Seller, Chris joins Scott as they sit down and discuss how to avoid burnout, optimizing your listing, building your brand outside of Amazon and within it, and so much more. If you are looking for the tips and insights that will help you launch into the next level of success, look no further - make sure you listen to this episode!

Avoid burnout and know when to step away

An important aspect of running a small business is making sure you have set aside time in your schedule to unplug and step away. The last thing you want to do is to burnout, it’s not good for your business or your family life. Scott and Chris discuss some practices that they’ve created so they don’t get to that point of burnout. If you want to know what it takes to set those boundaries and make sure you are taking care of yourself, then make sure you catch this episode of The Amazing Seller!

Don’t forget to optimize your listing!

Many Amazon sellers miss a crucial step when they look at their profit margins and wonder what they can do to see an increase. That step is to go back and approach the product listing with fresh eyes, like you would a competitor's. Go through an optimization checklist and make sure every aspect of your listing is as good as it can be! On this episode of The Amazing Seller, you’ll hear Scott and Chris touch on some key tips that you can use to look at your listing with a fresh approach and make sure it’s in the best shape to compete for your customer’s attention. Don’t miss this episode!

You HAVE to build your brand outside of Amazon!

Don’t be content with just selling your product on Amazon, you are leaving money on the table! Find ways to build your brand outside of Amazon and connect with your customers. If you take this advice, you’ll see the kind of success you were after that got you into the ecommerce space in the first place. On this episode of The Amazing Seller, Scott and Chris walk through how sellers like you can start making steps to build your brand outside of Amazon. If you are ready to jump in and put in the work, make sure to catch this episode!

Should you tell your brand’s story within Amazon?

If you’ve taken the time to develop your brand and craft a story that will help your customers connect with your products, should you take that story and tell it within your Amazon listing? The bottom line is that it won’t hurt your efforts to share your story on that platform. Now, don’t get your hopes up, most customers on Amazon aren’t looking to connect with a brand, as the platform is designed to get you the most accurate product. If you’d like to hear Scott and Chris dive deeper into this subject, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [1:00] Getting overwhelmed and stepping away.
• [9:00] Chris and Scott jump into this Hot Seat Session.
• [12:00] Building a brand.
• [21:30] Make sure to optimize your listing!
• [23:00] Expand your brand outside of Amazon.
• [25:30] Is it helpful to tell your brand’s story within Amazon?
• [34:00] If people still want your product, you should consider continue selling it.
• [36:30] Chris recaps what they’ve covered.

RESOURCES MENTIONED IN THIS EPISODE

• Book: The Four Hour Work Week
• Don’t miss TAS Episode #356 - HERE
• Don’t miss TAS Episode #357 - HERE
• Make sure to catch all the TAS resources on building a list - HERE