TAS 361: Ask Scott Session #111 - Variations or Not? - PPC Decline - Product Regulations

It’s that time again for another session of Ask Scott here on The Amazing Seller! This is a packed episode - make sure you grab a pen and paper as Scott jumps in to answer questions from TAS followers like YOU. On this episode, Scott shares about a personal trip to Canada, how to adjust to your buyer’s feedback, dealing with diminished PPC impressions, considering complicated products and so much more! Are you ready to dive in? Scott is fired up and ready to deliver - make sure you listen to this episode!

A Surprise Trip to Canada

Do you ever follow those “whims” that come across your mind? It seems like there are two types of people, those who just go for it and follow that whim where it will take them and those that kind of push it down and don’t give it another thought. Most business leaders fall into the first category - not ALL business leaders, but most. On this episode of The Amazing Seller, Scott shares a fun personal story where he followed a whim that took him and his son to a basketball game in Canada. You can tell, when Scott shares the story how much of a great time and fun memory it was for him and his son. Get inspired to follow those whims on this episode!

Adjusting to Buyer’s Feedback

What is your reaction when faced with criticism? Do you take it in and try to adjust in light of the new information or do you ignore it and plow ahead? Sometimes you need to ignore negativity and press on but when it comes to selling products online, you need to carefully consider your approach to the feedback that you receive. On this episode of The Amazing Seller, you’ll hear Scott explain how to adjust to feedback from buyers. He breaks down how you can bundle products and offer multiple variations so your customers can be satisfied with their purchase. If you’d like to hear Scott go into detail with this topic, make sure to catch this episode!

Diminished Impressions with PPC

What has been your experience with Pay Per Click when selling on Amazon? Have you found it to be a helpful tool or has it caused you a lot of headaches? PPC is one of those things that kind of act like a moving target, once you think you have it dialed in, it moves and you have to rethink your approach. If you are experiencing diminished impression after using PPC for a short period, don’t be discouraged! On this episode of The Amazing Seller, Scott explains how PPC works and how sellers like you should adjust your expectations when dealing with this tool. If you’ve wanted to understand how to utilize PPC with greater success, make sure to listen to this episode!

Selling Complicated Products

One of the greatest advantages of selling a complicated or some might say “risky” product is that there tends to less competition in that space. But, there is a reason for the low competition - there are a lot of factors and RISKS. This is a really tough spot to be in so proceed with a large amount of caution. On this episode of The Amazing Seller, Scott walks through the tricky nature of starting off with selling a product with such complexity. He also urges sellers like you to really consider if the product they are starting off with or getting ready to launch is on that you absolutely LOVE - if it’s not, then don’t proceed! To hear Scott go into further detail on this topic, make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [6:00] Question #1: How should I deal with selling a two piece outfit where people are complaining about the two pieces fitting differently?
• [12:00] Question #2: I haven't made any changes but my ads have essentially stopped getting impressions, what should I do?
• [19:30] Question #3: I have a question about lable laws.

RESOURCES MENTIONED IN THIS EPISODE

• Sellers Summit
• Ignite
• Ask Scott a question - HERE
• Stay updated on all TAS Live event - HERE
• Catch all TAS PPC resources - HERE
• Catch the TAS episode featuring Michelle Love - HERE
• Catch all the info on TAS workshops - HERE