The Amazing Seller Podcast

Do you ever get those random thoughts about improving a product or providing a solution that you are sure someone has already come up with? Sure you do! But do you take it one step further and investigate the potential profitability of those ideas? On this episode of The Amazing Seller, you’ll hear from Scott as he walks through a cool idea he had and then proceeded to research to help business leaders like you see what it takes to innovate a simple idea. This is an episode packed full of helpful information you don’t want to miss. Grab a pen and some paper and jump in!

Leveraging Social Media

Do you have a social media strategy when it comes to promoting and driving sales for your brand? How do you engage with your customer base where they spend time online? On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about how leveraging social media spaces like Instagram, YouTube, Facebook, and more can have a huge impact on your brand development. As Scott often says, it comes down to connecting with your audience where they are and what they like - if you can lock down both of those avenues you’ll find success. Hear more on this topic from Scott by listening to this episode!

10 x 10 x 1 Criteria

Have you ever wondered what Scott looks for when he sets out to build a healthy and thriving brand? What steps does he take to validate and plan ahead to ensure that his efforts provide a solid return on his investment? On this episode of The Amazing Seller, you’ll hear Scott talk about the 10 x 10 x 1 criteria. Scott’s aim when starting a new brand it to find a product that will provide him with $10 in profit selling ten items a day which will bring him $100 in daily profits. He takes that a step further when building most of his brands and looks for three products that can do that for him so he can have the product complement each other and even work well as bundles. Get more helpful tips and insights from Scott on how to build a brand by listening to this episode!

Don’t forget - Build An Email List

Time and time again you’ve heard it here from Scott - you have to build an email list. It is so vital to building and maintaining a growing brand! What steps are you taking to build your email list and plan out how you will interact with your subscribers? On this episode of The Amazing Seller, Scott gives a brief snapshot of why you should be building an email list and he explains how you can build it and start leveraging those connections to drive sales and move your brand forward. To hear Scott dive deeper into this subject and so much more - make sure to listen to this episode!

Keep Your Eyes Open!

Do you know that you could be one good idea away from breakthrough success? No, it’s not a get quick rich scheme! Some of the best ideas come from people who see a gap or underserved segment in the marketplace. On this episode of The Amazing Seller, Scott stresses how important it is for business leaders and entrepreneurs like you to pay attention to the little things around you - you never know what idea could lead you down the path to a thriving business. Learn more from Scott’s experience and insight on this helpful episode - don’t miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] How Scott discovered an untapped market.
  • [15:00] Locating an audience on social media.
  • [20:00] How Scott would build this brand in 8 steps.
  • [32:00] Be aware of opportunities around you!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS405.mp3
Category:general -- posted at: 4:30am EST

What is your plan for brand development and growth? Do you have a clear roadmap to where you want your ecommerce business to be in the next six months to a year? On this episode of The Amazing Seller, Scott welcomes business leader and entrepreneur Tim Johnson to share from his experience. Tim covers topics like running a brick and mortar store alongside his ecommerce business, how to set appropriate expectations, the power of encouragement on your journey to success, and so much more! Tim has a lot to offer leaders like you, make sure you take advantage of his wisdom and insight on this informative episode!

Wide Range Brand Strategy

Could your brick and mortar store compliment your ecommerce business? Or should you consider expanding to a brick and mortar store as part of your ecommerce business strategy? What would it mean for your brand to run products in both of these spaces? On this episode of The Amazing Seller, you’ll hear from Tim Johnson as he opens up about his experience running his brand with both an ecommerce business and a traditional brick and mortar store. Tim’s helpful insight could be just the information you need to take your brand to the next level of growth - make sure to listen!

Email List Strategy

Do you have a solid email list strategy? What is your plan to communicate with your customer base to drive sales and introduce new products? How will you keep your list fresh with a steady influx of new customers and people who are interested in your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he discusses the importance of developing and implementing a quality email list strategy with Tim Johnson. Don’t take this essential ecommerce business tool for granted! Learn more on this episode - don’t miss it!

Expectations Can Make or Break You!

Few things can bring your momentum and drive down stronger than unmet expectations. So how are your expectations for your ecommerce business? Are they high in the sky or are they grounded in reality? On this episode of The Amazing Seller, you’ll hear from business leader and entrepreneur, Tim Johnson. Tim has learned that setting the right expectations can have a huge impact on your mindset as a business leader. The key is doing the research and allowing yourself room to grow at an appropriate rate. You can’t go into the ecommerce industry thinking you are going to strike it rich overnight! Learn more from Tim’s story on this helpful episode!

The Power of Encouragement

Discouragement and negativity can greatly impact your attitude and mindset, but so can the opposite - encouragement! Don’t minimize the role that encouragement can play on your journey toward success! On this episode of The Amazing Seller, you’ll hear from Tim Johnson as he explains how being a part of the TAS community has impacted his mindset. From tools and tips to commiserating over the same struggles, Tim has found the TAS community to be vital on his entrepreneurial journey. Learn from Tim’s experience, but more importantly - get connected to the TAS community and find out how helpful it can be firsthand!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:45] Tim Johnson joins the podcast.
  • [5:45] Tim tells his story, the cliff notes version.
  • [10:00] Starting a brick and mortar business, lessons learned.
  • [19:00] Set the right expectations.
  • [26:00] What is Tim’s current level of growth?
  • [29:00] Using an email list strategically.
  • [34:00] Don’t skimp on product quality.
  • [36:30] Encouragement along the way.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS404.mp3
Category:general -- posted at: 4:30am EST

It’s time for another session of Ask Scott on this episode of The Amazing Seller Podcast! This is your one stop location to get the motivation and information you need make the most of your efforts. The topics on this episode range from setting the right expectations when starting an ecommerce business, how to bundle products to increase sales, where to start listening to TAS episodes, how inventory levels affect your ranking, and so much more! The topics covered on this episode could be the missing piece you’ve been looking for to help launch your business to the next level of growth. Don’t miss this helpful episode!

Setting the Right Expectations

One of the quickest ways to derail your business efforts is to set unrealistic expectations. So, how would you describe your expectations? Are they high enough to stretch you but not too high to exasperate you? Are they too low that you don’t feel that pinch to move forward and strive for success? On this episode of The Amazing Seller, you’ll hear from Scott as he explains the importance of setting the correct expectations and how to go about doing that. If you don’t think you need to evaluate your expectations when it comes to starting and running your ecommerce business, you just might want to think again and listen to this episode!

Bundling Products

Is it worth it to bundle two products together too after one has taken off in order to get the other one some momentum? Have you considered expanding to start bundling products? On this episode of The Amazing Seller, Scott explains when you should consider bundling your products, the best method to do this, and what to look out for when starting this process. Don’t go into the whole bundling process blind! Find out if this next step is right for you and what you can do to make sure you start off on the right foot! Make sure to catch this episode!

Establishing Business Partnerships

Is it a good idea to go into an ecommerce business with a partner? What if it's your very first ecommerce business, should you start with a partner or wait until you are more experienced with what the business entails? On this episode of The Amazing Seller, Scott goes over some important points when it comes to starting partnerships in an ecommerce business. Scott speaks from personal experience and wants leaders like you to learn from the highs and lows that he has run into when it comes to partnerships. To hear more from Scott on this subject, make sure to listen to this episode!

Finding the Right Resources

Do you have all the tools you need to get your ecommerce business off the ground? Do you have solid checklists, next step plans, and inspiration and motivation to spur you on? On top of all that, is there a community that can help you troubleshoot issues that you run across on your journey? On this episode of The Amazing Seller, Scott shares that he will be compiling resources that will help new TAS followers navigate all the resources provided to access exactly what they need in the stage of business growth they find themselves in. Get more information on this subject by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] What are your expectations?
  • [9:20] Question #1: How do variants work?
  • [16:20] Question #2: Should I listen to your more recent episodes or should I go back to the beginning? Is working with a partner at the beginning a good idea?
  • [29:30] Question #3: Should have more inventory in FBA to increase my ranking?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS403.mp3
Category:general -- posted at: 4:30am EST

It’s time for another Hot Seat session here on The Amazing Seller Podcast! Join Scott and Chris as they go over a product listing from a TAS listener like you! You’ll hear them go over topics like minimizing PPC costs and maximizing organic sales, selling products that cater to your social media following, product listing optimization, keyword strategies, and so much more! There are so many valuable lessons that ecommerce sellers can learn from this in depth episode - what the guys cover on this episode could be the one piece of insight you need to take your business to the next level - don’t miss it!

Minimize Your PPC Costs

It’s the goal of every ecommerce seller on Amazon to eventually get to the point where they are able to minimize their PPC costs and see a rise in their organic sales. Are your products performing at the level that you had hoped to see at this point in the process? What can you do to move toward more organic sales growth? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over a listing from a TAS listener like you. The guys walk through what it takes to enhance your PPC strategy and work toward organic sales. To hear more on this subject, make sure to catch this episode!

Product Listing Optimization

Is your product listing in the best shape to go toe to toe against your competitors? Do you have a solid checklist that can help you evaluate your product listing to make sure you have its position for maximum profitability? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they walk through what they look for in a fully competitive and optimized product listing. Take it from these guys, they know what to look for and how you can make subtle tweaks that will put your product above the rest. Learn more by listening to this helpful episode!

Keyword Strategy

How is your keyword strategy performing for you? Would it be helpful for you to get some insights and tips on how to improve it for optimal results? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they dive into the best strategies for making keywords work for you! Don’t let something like a faulty keyword strategy trip you up. Even if you think you’ve got it all figured out, take the time to hear what Scott and Chris have to say - it could end up saving you lots of trouble down the road!

Don’t Let Fear Hold You Back!

One of the biggest enemies of success is fear. Are your fears dictating your plans? Are you reacting to your fears or are you putting them in their place? An old proverb says, “If you want what you’ve never had, you’ve got to do what you’ve never done.” Fear wants to hold you back but success and growth call you push past that fear! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how adopting the mindset of pushing past your fears can lead you to untapped growth and success. If you’d like to hear more about this subject, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:00] Chris reads an email from a TAS follower like you.
  • [12:00] Minimizing PPC and maximizing organic sales.
  • [17:30] Creating a product that resonates with your audience.
  • [21:00] Product listing optimization.
  • [27:00] Choosing the right keywords to use.
  • [32:00] Don’t be afraid to test changes.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS402.mp3
Category:general -- posted at: 4:30am EST

Planning your next phase of growth for your ecommerce business? Wouldn’t it be helpful to hear from ecommerce business leaders who have been where you are trying to go? What have they found to be the most helpful in growing their business and attracting new customers? On this episode of The Amazing Seller, Scott welcomes back Jason Bear to give an update on his seven figure ecommerce business and the strategies he’s used to increase profits. Make sure you take the time to sit down and listen to this episode with pen and paper ready, you are going to need it!

Are Lightning Deals Worth it?

You’ve heard about Amazon’s Lightning Deals - but the question remains, are they worth it to you as a seller? On the one hand, they provide great exposure for your product listing and brand but on the other, it may not be the best time for your business given the phase of growth you are in. How do you navigate the best route? On this episode of The Amazing Seller, you’ll hear from Jason Bear as he opens up about his experience with Lightning Deals. If you haven’t considered Lightning Deals yet, this is an episode you want to listen to and even come back to as a helpful resource!

Product Liquidation

Do you have an endgame in mind if your product does not prove to be as profitable as you had hoped? You’ve got to have a way to cut your losses and recoup some of your funds. On this episode of The Amazing Seller, you’ll hear from Jason Bear as he goes over how he was able to liquidate products that didn’t sell as successful as he had hoped. Don’t miss out on Jason’s helpful insights - it could be just the information you need to take your business to the next level. Find out more from Jason on this episode!

Getting the most out of your Email List

If you’ve been around the TAS community for very long then you’ve heard all about the many reasons why you should have an email list for your brand. But how do you make sure you are getting the most out of your email list? On this episode of The Amazing Seller, Jason Bear explains how leaders like you can leverage your email list not only for product sales but to also plan ahead for future campaigns. Jason’s strategy is a great example of thinking outside of the box and using common tools in new ways. Don’t miss this fascinating episode full of helpful lessons from Jason, Scott, and Chris!

Are you using Facebook Live?

What if you had access to a free tool that could help promote and build your brand exponentially? Can you imagine what that would do for your business and its growth potential? On this episode of The Amazing Seller, you’ll hear from business leader Jason Bear as he walks through how he has been able to leverage Facebook Live videos to promote his brand and create a following. Learn how you can use this helpful tool to make your brand stand out from your competitors! Don’t miss this valuable episode to hear more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Jason Bear and Chris join the podcast.
  • [4:30] Jason gives an update on how his brand performed on Prime Day and after.
  • [6:00] Are lightning deals worth it?
  • [9:30] Jason talks about how he’s dealt with product liquidation.
  • [13:30] Post Prime Day sales growth.
  • [16:00] Ramping up sales after running out of stock.
  • [18:00] Crafting effective emails to your client base.
  • [20:00] Utilizing Facebook Ads.
  • [24:00] Jason talks about building an email list for future campaigns.
  • [33:30] How to use Facebook Live.
  • [47:30] Dealing with hijackers and other issues while liquidating products.
  • [55:00] Lessons to take away from Jason’s story.
  • [59:30] Creating a quality team with clear goals.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS401.mp3
Category:general -- posted at: 4:30am EST

Can you believe it? 400 episodes!!! What an amazing journey so far with Scott and the awesome TAS crew. To celebrate such a special and important milestone, Scott has a very fun and unique episode in store. On this episode of The Amazing Seller, you’ll hear Scott share nine takeaways from his journey in business and podcasting so far. He also goes over why you should check out a specific selection from his 400 episodes that will help equip you with the tools and motivation you need to continue striving for success. Make sure you sit down and take the time to enjoy this special episode!

Just Start

What is holding you back from getting started today? Seriously!? Is it fear that holds you back? Too much risk involved? Do you need more research and more tools? What is that one thing that continues to hold you back? What if you decided right here, today to let it go? Imagine what that would do for you! On this episode of The Amazing Seller, Scott explains how the simple but profound truth of just getting started can make a HUGE difference in your life. Don’t let another day go by - today is a perfect day to just start. Hear more from Scott on this topic by listening to this episode!

Realistic Expectations

Do you have realistic expectations when it comes to your journey of success? Are your expectations measured and grounded in reality? Don’t let them get away from you! One of the biggest causes of failure in business is unmet expectations. Don’t buy the lie that you can get rich quick - it’s going to be a long road and it can be very difficult. Be prepared to put in the work and you will have the right outlook. On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about how having the right expectations has allowed him to weather the difficult times and really appreciate the good times. Learn more from Scott’s story on this episode!

Know When To Move On

Do have a solid idea of what level of success you need a product to display for you to continue to invest in it? How do you know that a product has run it course and it’s time to cut your losses? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why this line in the sand is an important one to know if you want to succeed. Don’t let pride or stubbornness win the day, have a plan in place before you launch a product. It can be so easy to keep pouring time and resources into a lost cause. Learn more from Scott on this topic by listening to this helpful episode!

Resources that Can Help You Succeed

Wow, 400 episodes is a lot! Especially if you are new to the TAS community. How will you know which episodes you need to get to ASAP? One easy way is to connect with the TAS community on Facebook and ask other people there what they advise. Another option is to listen to this episode of The Amazing Seller where Scott runs down a list of a handful of select episodes he recommends for you to check out. Don’t miss out on some great insights and lessons in this episode and in the ones that Scott lists - it could be the one thing you need to take you to that next level of success you’ve been looking for!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:20] 9 Takeaways of what it takes to be successful.
  • [7:00] #1 Just Start!
  • [9:30] #2 You’ve got to have realistic expectations!
  • [12:00] #3 Just in time learning.
  • [15:00] #4 You’ve got to launch a product.
  • [17:00] #5 No Excuses!
  • [19:30] #6 Know when to move on!
  • [22:00] #7 Launch more niche products.
  • [24:00] #8 Build an open brand.
  • [28:00] #9 Build an email list and a social following.
  • [32:00] Key TAS episodes you should check out…
  • [42:30] Clips from TAS followers like you!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS400.mp3
Category:general -- posted at: 4:30am EST

What does it take to find personal and professional success? How can you embrace healthy patterns and behaviors in your life that will encourage growth? On this episode of The Amazing Seller, you’ll hear from successful podcaster and business leader, JB Glossinger. JB opens up about the power of consistency, understanding your “Why,” clearing the clutter in your life, and so much more! He brings his years of experience through both success and failure to help leaders like you experience the transformation and change you need to take your business to the next level of success. Don’t miss this powerful episode!

The Power of Consistency

What routines and practices fill up your day? Are they healthy habits and routines, unhealthy habits and routines, or a mixture of both? What steps can you take today to move you toward healthy patterns in your life? On this episode of The Amazing Seller, you’ll hear from JB Glossinger as he shares his story and how building consistent and dependable patterns into his day have fueled his journey toward success. What can you learn from JB’s story? What patterns will you change in your life in light of JB’s lessons? Find out on this inspiring episode!

What is your “Why?”

What pushes you forward each day as you build your business and dream of the future? What is that one thing that motivates and animates you? How do you keep that motivation in front of you and visible? On this episode of The Amazing Seller, you’ll hear from podcaster and business leader, JB Glossinger. JB has experienced his fair share of highs and lows on his journey to success. The one thing that kept him going each and every day was knowing that his podcast was making a difference in people’s lives - that was JB’s “Why.” What’s yours? To hear more about JB’s story, make sure to catch this episode!

Getting Out of a “Funk”

Everyone’s been in a “Funk” before. But how do you find your way out of one? Sometimes it can seem like they just fade away or you just wake up one morning and it has dissipated - but how can you intentionally start to move out of a funk either professionally or personally? On this episode of The Amazing Seller, you’ll hear from business leader and podcaster JB Glossinger as he opens up about how he navigates his way out of funks in his life. JB’s advice is to get into a health kick - he’s seen that simple change make a significant difference in his attitude and outlook on life. To hear more lessons from JB on how to get out of the funk, make sure to listen to this episode!

Get into a Positive Mindset

It’s gut check time! Where is your mindset these days? Are you focused on the negative and the difficult aspects of life and business? What keeps you drawn to a negative mindset? Is it the people around you? What steps can you take to move toward a more positive mindset? On this episode of The Amazing Seller, you’ll hear from JB Glossinger as he explains the impact of maintaining a positive mindset. JB teaches that it all comes down to your actions and your beliefs, do they support a positive or negative mindset? Answer that tough question for yourself and listen to this episode to get helpful steps to move forward!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] JB Glossinger joins the podcast.
  • [7:00] JB tells his story, the cliff notes version.
  • [19:30] The power of consistency.
  • [23:30] Understanding your “Why.”
  • [27:30] Clearing the clutter and saying “No.”
  • [30:00] Trust your training.
  • [33:30] Dealing with people in your life who don’t support you.
  • [39:00] Getting out of a funk.
  • [45:30] What has JB fired up?
  • [49:00] Closing thoughts from JB.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS399.mp3
Category:general -- posted at: 6:10pm EST

You’ve heard Scott talk to some amazing business leaders about the success of their ecommerce businesses recently. Today’s guest has a similar story to share. Brian Jones joins Scott on this episode of The Amazing Seller to explain how he started his ecommerce business, built it up, and eventually sold it. This is an episode that will leave you inspired, motivated, and encouraged to get out there and work for the success you’ve been dreaming about. Don’t let another day go by, take action today! Learn more about Brian’s story on this fascinating episode!

Don’t Underestimate Good Packaging!

You’ve heard the old saying, “Don’t sweat the small stuff,” right? Well, that might not be the best advice to follow when it comes to competing and building a successful ecommerce small business. On this episode of The Amazing Seller, you’ll hear from entrepreneur and business leader Brian Jones. Brian speaks to the significance of looking for those small areas like packaging and messaging to get the advantage over your competitors. Listen to Brian’s story as he describes how he was able to hone in on packaging and how providing quality packaging set him apart from his competitors. You’ve got to hear Brian's story, there are so many great lessons like this one for you to learn from!

Getting Started

Have you been listening to success stories and found yourself wondering when or if you will get to experience that same level of success with your efforts? What are you waiting for? Do you have it built up in your mind that you need some vast amount of money to get your ecommerce business off the ground? On this episode of The Amazing Seller, you’ll hear from Brian Jones as he explains how he was able to get his business up and running with $6,000. To some that number seems really low, to others it seems really high. Listen to Brian’s story as he explains how he made it work and how you too. Don’t forget helpful resources Scott has put together like the 1K Fast Track group that can help you raise the funds you need to get started today!

Build it, Sell it

Are you really good at starting new projects and implementing new ideas? Do you find the thought of running a business on a daily basis dull and uninspiring? If that’s you, you might want to pay attention to what entrepreneur and business leader Brian Jones has to say. Brian was able to start his ecommerce business, make it profitable, and then sell it for a profit that will help fuel his next project. There are business leaders out there who dream of opportunities like Brian’s to build something of value and worth and then hand it off to someone else to maintain so they can pursue the next dream. Learn more about the process of selling an ecommerce business on this episode of The Amazing Seller!

Plan for the Future

What are you doing today to move toward your goals for the future? Seriously! You don’t want to get too focused on your plans for the future that you fail to take action on the things that need to be accomplished today but it is helpful to have that goal in mind. So what’s yours? On this episode of The Amazing Seller, you’ll hear from business leader Brian Jones as he opens up about how he has started putting into motion his plans for the future. He talks about how, now that he’s tasted success and he knows what it takes to get there, he has his eyes set on an even bigger goal. Don’t miss more of Brian’s inspiring story on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Brian Jones joins the podcast.
  • [4:30] Brian tells his story, the cliff notes version.
  • [13:30] Securing sourcing and dealing with samples.
  • [15:30] Focusing on packaging, and listing optimization.
  • [18:00] Brian talks about his strategy launching a product on today’s marketplace.
  • [23:30] Building a business with $6,000 and following the process.
  • [30:00] Product price points.
  • [31:30] How did Brian come to the idea to sell his business?
  • [35:00] How did the valuation of Brian’s business work out?
  • [40:30] What was the vetting process like?
  • [43:30] Did Brian just hand over the keys to his account?
  • [45:30] Connecting with buyers.
  • [47:30] What is Brian working on now?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS398.mp3
Category:general -- posted at: 4:30am EST

Are you ready to jump in with another Friday session of Ask Scott? Get the insights, tips, and lessons you need to move your ecommerce business forward and experience the success you are looking for. On this episode of The Amazing Seller, you’ll hear from Scott as he goes over a fun story from his daughter, why you should avoid short cuts, PPC tips, and of course - answers to questions from sellers like YOU! This episode is PACKED with lots of helpful tools and resources that you can dig into today, don’t miss it!

Don’t Fall For Shortcuts

Do you find yourself eating up every lesson, hack, and tip mentioned by business leaders like Scott? Good! If you want to succeed, you need to be a constant learner. Push yourself and NEVER deceive yourself by thinking that you’ve “arrived.” You also need to make sure you don’t fall for “shortcuts” that promise easy success and a way to “get rich quick.” It might be hard to tell sometimes but you KNOW there is a difference between what guys like Scott bring to the table and those who just want to sell you bill of goods. Take the time to know the difference. Listen to this episode to hear Scott explain how the TAS community is different - you don’t want to miss it!

Building a Solid Email List

It’s gut check time! What have you done to start building your email list? If you’ve been around the TAS community for very long, you know this is a big tool that Scott is passionate about. If you still aren’t convinced that you should be busy building an email list to promote your brand and keep your customer base connected to what you are doing, then pay attention to this episode. On this episode of The Amazing Seller, Scott walks through what it takes to build the list and create appealing offers that customers will respond to. If you are ready to take the next step and give your ecommerce business the shot in the arm it needs, make sure to catch this episode!

What does it take to get started?

Have you ever wondered what it takes to start a community like TAS? How was Scott able to build this awesome community and get started growing a thriving hub of resources to benefit ecommerce sellers like you? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how he went to work building this podcast community and his desire to give back to others so they can experience the freedom and success he’s enjoyed. If you are inspired by Scott’s story and have it in your mind to start something that will help others, make sure to catch this episode to hear more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] A story about Scott’s daughter and her lemonade stand.
  • [5:30] Shortcuts, are they worth it?
  • [9:00] A Pay Per Click tip.
  • [11:30] Question #1: Can you touch on the list building process?
  • [19:30] Question #2: How do I get traction with my FBM account?
  • [25:00] Question #3: What steps did you take to get started with the podcast?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS397.mp3
Category:general -- posted at: 4:30am EST

What does it take to get started as an ecommerce seller? How do you navigate all the ins and outs of launching your first product, making adjustments along the way, and begin planning for the next phase? On this episode of The Amazing Seller, you’ll hear from Scott’s guest, Toni. Toni opens up about her journey from starting her own consignment shop to launching her first private label product on Amazon. Find out how she was able to get started, learn from her successes and failures, and much more! This is a fascinating and inspiring episode that you don’t want to miss!

Be Resourceful!

What type of motivation and determination are necessary to launch a small business? Do you have to have a business background or can you learn the process along the way? Many ecommerce business owners have made their way using both routes. Some come from a business background, and others learn along the way. It’s helpful to hear from both experiences to see what it was that helped them succeed. On this episode of The Amazing Seller, you’ll hear from Toni. Toni grew up watching her mother operate her own small business, a consignment store. That experience gave Toni the courage to branch out on her own and start a consignment store and later an ecommerce business. One of the fascinating aspects of Toni’s journey is how resourceful she was when she started her consignment shop. To hear more of Toni’s story and to find out what you can learn from her, make sure to catch this episode!

Don’t Forget to Ask Questions

Admitting you need help and asking questions can be a really hard thing for a lot of business leaders to do. But if you fail to pause and seek some outside input from others at critical points in your journey, you could end up regretting it! Don’t let that be your story. On this episode of The Amazing Seller, you’ll hear Toni, even in the midst of her success, pause and ask Scott for some important advice. This goes to show you that successful business leaders humble themselves and take advantage of the wisdom of others. Find out what other helpful lessons you can learn from Toni’s story on this episode!

Looking Ahead

When you are in the middle of getting your ecommerce business off the ground, you don’t have a lot of time to look ahead and plan for the next step down the line. As busy as things get, it’s always important to take the time to step away and plot out how you plan to capitalize on your success or course correct from your failure. On this episode of The Amazing Seller, you’ll hear Scott and Toni talk about her next steps as she looks back on how successful her product has been and what she plans to do to build upon this growth. Make sure you sit down with pen and paper to learn from this helpful episode!

Just Go For It!

You’ve heard the old saying, “You miss 100% of the shots you don’t take.” That wisdom applies to taking that step into the unknown and starting your own ecommerce business too! Don’t let fear and hesitation rule over you, take a leap and find out what you are made of! On this episode of The Amazing Seller, you’ll hear Toni’s story and how she was able to silence the voices of fear and doubt to start her journey toward success. What are you waiting for? Listen to this episode for the insight and motivation to move forward!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Toni joins the podcast.
  • [6:00] Toni tells her story, the cliff notes version.
  • [10:00] How Toni started her consignment business.
  • [16:00] Tomi talks about making the shift to start her ecommerce business.
  • [30:00] How Toni launched her first product.
  • [36:00] Scott and Toni talk about her keyword strategy.
  • [42:00] How did Prime Day impact Toni’s sales?
  • [47:30] What are Toni’s plans for the future?
  • [51:00] What were the numbers Toni was looking for with her first product?
  • [56:00] Parting thoughts from Toni.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS396.mp3
Category:general -- posted at: 4:30am EST

Don’t you hate it when you waste your time going down the rabbit hole researching a product? How do you know what products would be the best to move forward with? Do you have a process in place? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they break down nine products submitted via screenshots by TAS listeners like YOU! As they break down each product example they explain why they would continue or pass on that particular product. This is a great opportunity to sit and learn how these guys make their evaluations. Make sure to listen with pen and paper ready, you are going to need it!

Pay Attention to Price Points

One area that really trips up new Amazon sellers is failing to pay attention to the prospective product’s price point. You’ve really got to figure out if it will be worth it for you to proceed with a product. Ask yourself, can I improve the product or drive sales enough to make this worth it? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they walk through several examples of products where they would proceed or decline to proceed because of the way they see the price point playing out. Don’t go through this process blind! Take the time to hear from Scott and Chris and hear how they approach this product research phase, you won’t regret it!

Low Reviews Can Be Helpful

As you proceed through your first phase of product research, make sure to note the number of reviews and also the quality of the reviews. If the product is getting a lot of sales and they have had a lot of average to below average quality reviews, that might be the right product to continue your research on. On this episode of The Amazing Seller, Scott and Chris explain how you can use a product that has poor quality reviews to swoop in, address the concerns raised in those reviews and end up with a product that takes off. Keep in mind that every product that you research that looks like this scenario isn’t going to be a “lock,” don’t get your hopes up, make sure to follow the advice and the process that Scott and Chris lay out. To hear more about the product validation phase, make sure to catch this episode!

Use the TAS Community!

Watching a training like this one with Scott and Chris can have a HUGE impact on how you proceed with your product research phase. But don’t forget that being a part of the TAS community opens you up to a vast network of people who are ready to help you tackle some of the difficult aspects of product validation. On this episode of The Amazing Seller, Scott and Chris go over how sellers like you can use the TAS community to bounce ideas, get encouragement, learn from each other's mistakes, and much more! So what are you waiting for? Don’t just sit on the sidelines, jump in! You could be missing out on some awesome insight that could make a significant impact on how you build your ecommerce business!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Jump into the Private Label Classroom with Scott and Chris.
  • [6:00] Scott and Chris take a look at screenshots and go over product numbers.
  • [16:30] Example #2.
  • [21:00] Example #3.
  • [25:30] Example #4.
  • [30:00] Example #5.
  • [35:30] Example #6.
  • [38:30] Example #7.
  • [40:30] Example #8.
  • [44:00] Example #9.
  • [48:00] Closing thoughts from Scott and Chris.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS395.mp3
Category:general -- posted at: 4:30am EST

It’s time for another session of Ask Scott on this episode of The Amazing Seller! This is the place for sellers like YOU to ask your questions and get the motivation and insight you need to get out there and make your business thrive. On this episode, you’ll hear Scott go over a mindset rant, how to set up Facebook Ads, what to do with white products on a white background, how to compete in a small market, and so much more! Take the time out of your day to sit down with pen and paper to get the motivation and tools you need to succeed. Don’t miss this episode!

Mindset Rant

Are you one of those people who totally overlook and discount the significance of having a healthy or focused mindset? Do you think that having the right mindset is overrated? Wait - don’t get stuck with that kind of thinking. Listen to Scott on this episode of The Amazing Seller as he opens up about the power of having the right mindset and how he has seen it affect sellers positively. Holding on to skepticism can be really helpful in most cases, but consider adopting Scott’s outlook when it comes to mindset and business success. To hear Scott go deeper with this subject, make sure to catch this episode!

Facebook Ads - Step by Step

Do you want to know how to set up Facebook ads to build your email list? Wouldn’t it be great to have a step by step explanation of how the process works and how you can get started? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how sellers like you can access the resources he has put together for this very purpose! Don’t forget, it’s also about the offer you assemble as well, Scott explains how you can access the tools he's assembled for putting together quality offers as well. Make sure you take the time to sit down and listen to all the resources mentioned in this episode!

Finding success in a small marketplace

What does it take to find success in a small marketplace like Amazon UK? What do sellers like you need to do to stand out and make your product the best among the competition? On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about his perceptions of smaller marketplaces like Amazon UK. He goes over how you can adjust and adapt your product so it's different and compelling enough to make buyers choose you over the competition. You’ll also learn how important it is to consider branching out into larger marketplaces if you don’t want to take the time to build up a presence in a smaller market. To hear more on this subject, make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] A weekly thought from Scott - Mindset Rant.
  • [12:00] Question #1: Can you make a step by step video on setting up Facebook Ads?
  • [17:00] Question #2: What is the best way to go about posting a product that is white on a white background?
  • [21:30] Question #3: How do I succeed as a seller in a small marketplace like the UK?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS394.mp3
Category:general -- posted at: 4:30am EST

What does it take to build a successful email list? How do you find your target audience? If you are having a difficult time navigating these difficult subjects, don’t worry - you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from guest expert Rick Mulready on how to locate your target audience, drive traffic to your ads, provide compelling offers, and much more! Rick breaks things down in easy to understand terms that will help you cut through all of the technical talk and find out what you need to know to make your business thrive. Carve out some time with pen and paper to listen to this powerful episode!

What is your Strategy?

You know that old saying, “The road to hell is paved with good intentions?” The same could be said of launching an ecommerce business. You might have all the good intentions and desires and motivations you need, but those things alone won’t get you over the finish line. You’ve got to have a solid strategy in place if you want to succeed. On this episode of The Amazing Seller, you’ll hear Rick and Scott start from scratch and explain how sellers like you can take a thoughtful and calculated approach to building your business and more specifically how to build an email list. Make sure to catch this helpful episode!

Finding Your Target Audience

Do you know for certain who your target audience is? Do you know where they spend their time online? Do you know what other products they are interested in that could provide you with crossover appeal? On this episode of The Amazing Seller, you’ll hear from Scott and Rick as they go over how to locate and effectively market to your ideal target audience. If you have all your product research completed and you are ready to launch, make sure you pause or come back to this episode - it has all the tips and insight you need to start building a robust and effective email list that will help you launch your product successfully, don’t miss it!

Does Your Offer Connect?

Find your target audience and doing all the legwork to get your ads in the right place at the right time means nothing if your offer isn’t compelling! Does your offer make sense to your audience? Is it providing a really good value to them? On this episode of The Amazing Seller, Scott and Rick talk about how to provide compelling offers that connect with your audience. Scott also gives a brief rundown on the different types of offers you can use but to get all the info on that subject, make sure to catch last week's episode in the link section below this post!

Don’t Be Afraid to Start Small

Everyone has to start somewhere, don’t be afraid to start small! This is advice you should take with you when it comes to starting your journey toward opening your own ecommerce business but also when it comes to branching out from there. It can be really easy to get overwhelmed with all of the possibilities out there, don’t let that distract you. Focus on one thing you can do today. On this episode of The Amazing Seller, you’ll hear from Rick Mulready as he opens up about how he’s seen leaders like you find success when they take risks. Don’t think that your risks have to be huge - for you, that risk might be taking out your first Facebook Ad. Whatever is your next step, don’t let fear get in the way! Hear more from Scott and Rick on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Rick Mulready joins the podcast.
  • [8:00] You’ve got to start with strategy!
  • [11:00] How do you get people to opt into your email list?
  • [14:30] Starting from scratch - how do you target the right people?
  • [28:30] What is the best way to test an offer?
  • [34:00] Don’t be afraid to start small.
  • [40:30] Closing thoughts from Rick.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS393.mp3
Category:general -- posted at: 4:30am EST

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