Rock Your Brand Podcast

Don’t you hate it when you waste your time going down the rabbit hole researching a product? How do you know what products would be the best to move forward with? Do you have a process in place? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they break down nine products submitted via screenshots by TAS listeners like YOU! As they break down each product example they explain why they would continue or pass on that particular product. This is a great opportunity to sit and learn how these guys make their evaluations. Make sure to listen with pen and paper ready, you are going to need it!

Pay Attention to Price Points

One area that really trips up new Amazon sellers is failing to pay attention to the prospective product’s price point. You’ve really got to figure out if it will be worth it for you to proceed with a product. Ask yourself, can I improve the product or drive sales enough to make this worth it? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they walk through several examples of products where they would proceed or decline to proceed because of the way they see the price point playing out. Don’t go through this process blind! Take the time to hear from Scott and Chris and hear how they approach this product research phase, you won’t regret it!

Low Reviews Can Be Helpful

As you proceed through your first phase of product research, make sure to note the number of reviews and also the quality of the reviews. If the product is getting a lot of sales and they have had a lot of average to below average quality reviews, that might be the right product to continue your research on. On this episode of The Amazing Seller, Scott and Chris explain how you can use a product that has poor quality reviews to swoop in, address the concerns raised in those reviews and end up with a product that takes off. Keep in mind that every product that you research that looks like this scenario isn’t going to be a “lock,” don’t get your hopes up, make sure to follow the advice and the process that Scott and Chris lay out. To hear more about the product validation phase, make sure to catch this episode!

Use the TAS Community!

Watching a training like this one with Scott and Chris can have a HUGE impact on how you proceed with your product research phase. But don’t forget that being a part of the TAS community opens you up to a vast network of people who are ready to help you tackle some of the difficult aspects of product validation. On this episode of The Amazing Seller, Scott and Chris go over how sellers like you can use the TAS community to bounce ideas, get encouragement, learn from each other's mistakes, and much more! So what are you waiting for? Don’t just sit on the sidelines, jump in! You could be missing out on some awesome insight that could make a significant impact on how you build your ecommerce business!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Jump into the Private Label Classroom with Scott and Chris.
  • [6:00] Scott and Chris take a look at screenshots and go over product numbers.
  • [16:30] Example #2.
  • [21:00] Example #3.
  • [25:30] Example #4.
  • [30:00] Example #5.
  • [35:30] Example #6.
  • [38:30] Example #7.
  • [40:30] Example #8.
  • [44:00] Example #9.
  • [48:00] Closing thoughts from Scott and Chris.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS395.mp3
Category:general -- posted at: 4:30am EDT

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