The Amazing Seller Podcast

What is that next tip or idea that will take your brand to the next level? It could be just around the corner! It’s time for another session of Ask Scott here on The Amazing Seller Podcast! On this episode, you’ll hear Scott share his thought of the week and address questions submitted by listeners like you. Scott covers topics including tips on how to connect with a Social Media influencer, securing a test order for your product, dealing with products on Amazon’s prohibited list and much more. You don’t want to miss out on this helpful episode!

Don’t Give Up

As you are putting in all this time and effort to build up your ecommerce business, do you ever feel like you are about to give up? Does your goal feel like it’s getting further and further each day instead of closer? On this episode of The Amazing Seller, Scott delivers some motivation and inspiration that could be just what you need to keep going. Scott came across a helpful saying that has really resonated with him, “The moment you are ready to quit is usually the moment right before a miracle happens, don’t give up!” Doesn’t that hit home for you? Make sure you check out this episode to get more helpful insights like this one from Scott!

How to Approach a Social Media Influencer

Do you have a great product that you know just needs the right person to promote it? It might be time for you to reach out to an influential personality on Instagram or YouTube. But you might be thinking, “Where do I even start to approach a personality like that?” You are in luck! On this episode of The Amazing Seller, Scott goes over a helpful strategy and approach that removes the unknowns and helps you get started. If you think the time is right for your brand, don’t delay! Listen to this episode and get the info you need to push forward so you can see the growth you’ve been looking for!

Is a Prohibited Product worth the Risk?

It can be really difficult to find the perfect product to start selling on Amazon. It’s not impossible but when you find a product that has a lot of potential, you don't’ want to pass it up too easily. So what do you do when you find out that a perfect product you found is actually on Amazon’s prohibited list? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over his advice for dealing with products listed on Amazon’s prohibited list. You don’t want to deal with one of those products without getting the input from someone like Scott. Make sure to grab a pen and paper for this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] Scott shares his thought of the week.
  • [8:00] Sometimes you need to take a break and have fun!
  • [12:00] Question #1: How do I start with my first product without placing a huge order?
  • [17:00] Question #2: Is there a standard way and time to approach an influencer?
  • [26:30] Question #3: Should I proceed with a product that is on Amazon’s prohibited list?
  • [34:00] Take one step at a time!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS418.mp3
Category:general -- posted at: 4:30am EST

One of the most important aspects of running a small business is to never get caught being complacent. Many entrepreneurs can find themselves losing sight of the energy and drive that pushed them to start their own business. Don’t fall into that trap! Make sure you are on top of your game and look for new ways to challenge your thinking and your predetermined strategies. On this episode of The Amazing Seller, Scott welcomes back guest expert Karen Thackston. Karen goes over key listing strategies, why you should stay patient in the process, the importance of focusing on relevant keywords, and much more! You don't’ want to miss this helpful episode!

Navigating Trademark Issues

What is the best approach when you are trying to get into a product category that so specific and niche that it serves as an accessory to a trademark named product? Is it even worth it to take the risk and use the trademarked name as one of the keywords that you rank for? On this episode of The Amazing Seller, Scott sits down with keyword expert Karen Thackston. As usual, when it comes to legal advice, they suggest that sellers like you reach out to an attorney. Having said that, they do advise caution when using a trademarked name in your product listing. If you’d like to hear more about this topic and other great insights from Karen and Scott, make sure to listen to this episode!

Utilizing Bullet Points in Your Product Listing

One of the best ways to optimize your product listing is to focus in on your bullet points. Too often sellers neglect this aspect of their product listing or they go overboard! On this episode of The Amazing Seller, you’ll hear from Karen Thackston as she breaks down a helpful approach that sellers like you can use when it comes to utilizing bullet points to the fullest extent. Karen emphasizes that it’s worth your time to make sure you go over your bullet points and make sure they make sense from a customer's perspective, not just from a keyword optimized perspective. Learn more about this topic on this helpful episode!

Focus on Relevance

Do you have the most effective keyword strategy possible? When was the last time you took the time to evaluate your approach? Are you just using any keyword possible that will get people to click on your product listing? On this episode of The Amazing Seller, Karen Thackston goes over the best keyword strategy and how sellers like you can optimize your approach for the best results. The main point that Karen drives home is how important it is for sellers to make sure that they aren’t just stuffing attractive keywords into their product listing but that they are using relevant keywords. Are you using keywords that are relevant to your product? If you’d like to hear more on this topic, make sure to listen to this episode!

Stay Patient!

As a small business owner, you like to get things done and see results, right? One of the most frustrating things about building an ecommerce business is letting strategies and processes take their course. On this episode of The Amazing Seller, you’ll hear from guest expert Karen Thackston as she and Scott highlight the importance of submitting to the process and letting things you’ve put into motion play out. No one said it would be easy but it is the most effective way to accomplish your goals and see your product thrive. Make sure to listen to this episode to hear more helpful insight from Scott and Karen!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Karen joins the podcast.
  • [4:30] Karen gives her take on Amazon’s keyword policy change.
  • [14:30] The most important aspects of a product listing.
  • [22:00] Scott and Karen break down a product example.
  • [29:00] Using trademarked names in your product listing.
  • [31:00] How to utilize the bullets on your product listing.
  • [41:00] Be patient when making changes to your product listing.
  • [50:30] Parting advice from Karen; make sure you are aiming for relevance!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS417.mp3
Category:general -- posted at: 4:30am EST

How can you push your brand to exceed expectations and thrive in the marketplace? What will it take to build a reputation that creates raving fans and loyal customers? On this episode of The Amazing Seller, you’ll hear from Lucas Walker as he opens up about lessons he has learned from creating and growing a successful ecommerce brand. What lessons can you learn from Lucas’ story? Make sure you have pen and paper ready as Lucas shares key insights that could make all the difference for ecommerce sellers like you - don’t miss it!

Social Media Promotion

Let’s face it, it is very difficult for a brand to gain momentum and financial success without having a social media presence. What Social Media strategy do you have in place to expand your brand’s public profile and engage with customers in a memorable way? On this episode of The Amazing Seller, you’ll hear from business leader and entrepreneur Lucas Walker. Lucas has been able to grow a thriving and expanding business largely due to his savvy Social Media presence. Make sure to listen to this episode as he explains his approach and how leaders like you can follow suit.

Build An Email List

If you had a sure fire way to communicate with your customer base, roll out new promotions to spike your sales, and a test new product ideas, would you jump on board? Of course, you would! So how’s your email list strategy working out? On this episode of The Amazing Seller, Scott and his guest, Lucas Walker make the case for leveraging a well thought out email list plan to build your business. While it’s not always perfect and there can be issues along the way, building an email list has proven time and time again to be one of the best ways to connect with your customers and drive sales. Hear more on this topic from Scott and Lucas by listening to this episode!

Customer Engagement

When you sell your product in a digital space, what does it look like to go the extra mile and connect with your customer in a meaningful way? Is customer service a practical goal when it comes to the ecommerce space? On this episode of The Amazing Seller, you’ll hear from business leader and innovator Lucas Walker. Lucas breaks down his approach to connect with new customers and following up with them in a way that elicits engagement in a unique way. Lucas’ customer engagement strategy is brilliant - make sure to listen to this episode to hear more!

Be Patient and Consistent!

What qualities are necessary for a business leader to find the success they are looking for? Intellect? The perfect product? Luck? While all three of those would be nice to have, according to Lucas Walker the key ingredients are patience and consistency. Lucas is convinced that in order for sellers like you to get anywhere with building your brand, you’ve got to exercise both of these qualities. At the end of the day, it comes down to keeping an eye on the big picture and remaining consistent in your approach to building a brand that will last. To hear Lucas expand on these ideas and much more, listen to this helpful episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] Lucas Walker joins the podcast.
  • [6:00] Lucas tells his story about getting involved with ecommerce.
  • [11:30] How did Lucas connect with his first customers?
  • [14:00] Figuring out packaging and pricing.
  • [16:00] Promoting your brand via Social Media.
  • [22:30] Utilizing contests and other ways to engage with customers.
  • [28:00] Email follow up with new contacts.
  • [32:00] Advertizing to customers and encouraging return buyers.
  • [38:30] Lucas talks about his plans for the future.
  • [40:00] Parting advice from Lucas.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS416.mp3
Category:general -- posted at: 4:30am EST

Are you fired up and ready to go out there and push your brand forward? What’s holding you back? Take this moment as an opportunity to get motivated and inspired with another session of Ask Scott here on The Amazing Seller Podcast! On this episode, you’ll hear Scott address questions from sellers like you so you can have the resources and help you need to get the success you've been looking for. Scott covers topics like protecting your product ideas, how to choose keywords wisely, when to hire help, and much more! You don’t want to miss this helpful episode!

Learning and Knowing is Not Enough!

What is your next action step? Seriously! Do you have a well thought out and planned out set of action items that will move you along? At the end of the day, leaders like you need to know that gathering information is not enough! Yes, research is helpful and will inform your actions, as long as you do the hard work of taking action. What steps can you move toward today? Make sure to write it down and listen to this episode of The Amazing Seller as Scott expands on this topic and much more!

Avoiding Risk

What can you do to protect your great product idea from getting hijacked and stolen by your supplier or other sellers? Are there steps you can take to mitigate the risk involved with this phase of building your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he explains the options available to protect your product and why you shouldn’t let fear hold you back! It’s not an easy step but you have to take that risk and move forward with your dream to succeed. Make sure you have pen and paper ready as you listen to this helpful episode!

When to get help and Avoid getting Overwhelmed 

At what point along your journey do you admit that you can’t do it all and end up hiring people to help you? Do you wait until you are drowning or is it a better to ask for help before things get out of hand? On this episode, Scott opens up about his own journey and how he was able to recognize the signs that he needed help so he could free up his time to grow his brand. If you are ready to take your brand to the next level and you think it’s time to get some help, this episode will help you in many ways! Make sure to check it out!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:45] Scott’s thought of the week: Learning and knowing are not enough!
  • [7:00] Question #1: How do I pick a supplier without risking my product idea?
  • [16:00] Question #2: How should I use keywords effectively?
  • [24:30] Question #3: Do you have any tips on getting help like Virtual Assistants? How can I make the most of a partnership with a Social Media personality?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS415.mp3
Category:general -- posted at: 4:30am EST

What will it take to get your ecommerce business to catch fire and get off to a strong start? How do you know that the strategies and concepts that Scott teaches are worth it to implement? On this episode of The Amazing Seller, you’ll hear Scott give a helpful update on his brand, how they were able to recover from running out of stock, lessons learned from that experience and much more! Listen to this episode ready for inspiration and motivation to strike! You are going to need pen and paper ready for this one!

Never Link Directly to Your Product Listing!

It’s important that once you’ve built up your brand and created social media channels to connect with your following that you refrain from just driving buyers directly to your product listing. This may seem like its counterproductive, after all, don’t you want to drive buyers to purchase your product? On this episode of The Amazing Seller, Scott explains why it’s vital to redirect buyers to a separate landing page where you can further connect with them and build your brand. Often this is best used as a place to sign them up for your email list and provide them with a special offer. To hear Scott dive deeper with this concept and much more, make sure to listen to this episode!

The 10 X 10 X 1 Strategy

What is a helpful rule of thumb that sellers like you can use to evaluate if a product will be worth the time and resources to get a decent return on investment? Is there a magic formula out there to help guide the way? No! But there is a helpful tool that will guide you when selecting a potentially profitable product. On this episode of The Amazing Seller, Scott briefly touches on the 10 X 10 X 1 rule that he uses to validate a potential product. It breaks down like this, you want a product that will sell ten units a day providing ten dollars of profit for each unit sold. Make sure to listen to this episode as Scott provides more helpful tools like this one!

Lessons Learned From Going Out of Stock

How can you make the most out of a bad situation? Learn from it! Don’t let circumstances get the best of you. There is always something to learn from in even the most difficult of situations. On this episode of The Amazing Seller, Scott shares several lessons he learned when his brand ran out of inventory for their high performing product. He had to remind himself and his business partner, that stressing out and worrying about the situation won’t improve it. Scott also learned that it is an important step in the process to investigate and likely utilize an independent freight forwarder rather than utilizing the one suggested by your manufacturer right off the bat. This episode is packed with additional insights and lessons that you don’t want to miss - make sure to listen!

Relaunching and a Surprise!

It’s important that once you’ve run out of inventory that you put a plan in place to fix the issue so you don’t run into that issue in the future and you know how you are going to re-launch your product. On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about his re-launch strategy and how a welcome surprise messed that all up in a good way! Scott and his team started sharing the news that their product would be back in stock soon, then one of their social media followers jumped on the news and started to promote the link utilizing their influence as a popular blogger. This was unexpected but it spiked sales and worked out wonderfully! Listen to this episode to hear Scott explain the scenario in greater detail and the lessons he learned from it.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Scott gives some background about his brand.
  • [6:30] The 10 X 10 X 1 Strategy.
  • [8:00] Why you should never link directly to your Product Listing on SM posts.
  • [14:00] Recovering from running out of inventory and getting back in stock.
  • [24:00] Key takeaways from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS414.mp3
Category:general -- posted at: 4:30am EST

What will it take to get your ecommerce business off the ground and expanding to an international market? Do you have a plan to get your business into an international marketplace once you’ve found success in your native marketplace? On this episode of The Amazing Seller, you’ll hear from guest expert Lucy Marshall as she goes through the steps sellers like you need can take to get your brand into a global market. Lucy covers topics like how to get started in a new market, adapting your listing to a market with a different language and culture, how to deal with your money conversions and other financial concerns, and much more! You don’t want to miss this helpful episode!

Getting Started in an International Market

Have you thought about taking your brand to the next level of growth? What does that look like for you? Do you expand to multiple products to grow your brand or do you move your successful products to a growing international marketplace? On this episode of The Amazing Seller, you’ll hear from guest expert Lucy Marshall. Lucy explains how sellers like you can begin to take steps to move your brand into a new market like the UK for example. Expanding to the UK can provide a lot of benefits for US based sellers who are looking to take their brand to the next level of growth. Make sure to listen to this episode with Lucy to get more details on how to get started in a new market!

Optimize Your Product Listing for Language Differences

There are a lot of factors to consider when you look to move your brand from a familiar market to an international market. It is vital for sellers who are starting to make their move into a new market to do the proper research needed to make that move a success. On this episode of The Amazing Seller, Lucy Marshall touches on the subject of language and cultural barriers that could hinder a seller's success in a new marketplace. The example that Lucy gives is how people in the UK refer to pants as trousers, even though it is the same language as the US, there are cultural barriers that still exist. To hear more helpful insights like this one from Lucy, make sure to listen to this episode!

Be Aware of Restricted Products

There are a lot of issues that can come up with expanding your brand to a new country. One of the often overlooked issues is making sure that you are aware of that country's particular set of restrictions. On this episode of The Amazing Seller, guest expert Lucy Marshall opens up about how to stay within compliance and make sure you aren’t violating the restrictions of the country you are expanding your brand to. If you are moving your brand toward this direction, you want to make sure you don’t miss this helpful and informative episode!

Navigating Monetary Conversions and Payment Issues

What are some primary obstacles that are standing in your way to expanding your brand into an international market? Are you concerned about the logistics? The profitability of the marketplace? What about converting your earnings into your currency? On this episode of The Amazing Seller, Lucy Marshall addresses all those concerns and more! The company Lucy works for, World First, offers professional and efficient solutions for sellers like you who are concerned about monetary and payment issues when it comes to expanding your brand in a new market. Learn about what Lucy and her team at World First can do to help you take that next big step on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott introduces this episode of the podcast!
  • [4:00] Lucy Marshall joins the podcast.
  • [10:00] Lucy explains how an ecommerce seller can start in a new international marketplace.
  • [15:00] Make sure to do your research and know your fulfillment options.
  • [20:00] Optimize your listing based on language and culture.
  • [22:00] Be aware of restricted products.
  • [24:30] Dealing with monetary conversions and payments.
  • [32:00] Closing thoughts and insights from Lucy.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS413.mp3
Category:general -- posted at: 4:30am EST

Are you fired up for another session of Ask Scott? If you don’t have the energy and excitement to get going on your own, let Scott give you a big jump start with this episode! On this episode of The Amazing Seller, you’ll hear from Scott as he goes over questions from TAS followers like you. Scott covers topics like what to do when you run out of stock, providing deep product discounts in exchange for reviews, variation restrictions, and much more! You don’t want to miss this helpful and exciting episode!

Keep Your Foot On The Gas!

How do you approach the situation when your inventory starts to dwindle? Do ease off your Pay Per Click spending? Or do you double down and continue your efforts in full force? What is the most effective way to approach this situation? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how he would handle a similar situation as he has in the past. Scott’s advice when it comes down to it is to double down and really keep your foot on the gas. He doesn’t think easing up on your PPC approach is the way to go, he has found that pushing all the way until you are out of stock will show Amazon that you mean business. Hear Scott go further with this topic and more on this episode!

Deep Discounts for Reviews

What is your strategy to getting reviews for your products? Have you built a robust email list like Scott has advised? Do you give your products away at a steep discount to encourage people or groups to review your product? What is the most effective way to accomplish this goal? On this episode of The Amazing Seller, Scott gives his advice and how he suggests sellers like you procure reviews. Scott stresses that he doesn’t think giving a product away at a steep discount is the best way to go. He explains that the best way forward with this goal in mind is to connect buyers with your email list. To get even more information on this subject, don’t miss this episode!

Dealing with Variation Restrictions

What do you do when you hit a snag in the road when you are building your ecommerce business? Do just throw your hands up and surrender or do you push through and find a solution? On this episode of The Amazing Seller, Scott tackles an issue that might cause more inexperienced sellers to give up. It comes down to dealing with restrictions on your seller account that won’t allow you to add variations to your product. What would you do? Scott suggests reaching out to Amazon to have them convert your account to allow variations if you are in a category that normally would allow for variations. Get more great insight like this from Scott by listening to this helpful episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode!
  • [4:30] Scott shares an email from a TAS follower like you.
  • [8:30] Question #1: What should I do as my stock dwindles?
  • [16:30] Question #2: Can buyers leave a review of my product if I give them a huge discount? Will Amazon allow that?
  • [22:30] Question #3: How do sellers list with variations in categories that don’t allow it?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS412.mp3
Category:general -- posted at: 4:30am EST

What will it take to get your ecommerce business ahead of the competition especially as you approach the fourth quarter? Is there a process you can follow that will guide you on a trajectory of growth? On this episode of The Amazing Seller, you’ll hear from Scott as he walks through seven key steps you can go through to position your business for fourth quarter success. Scott covers topics including when to launch a new product, why you should optimize your listing, why you should build an email list, placing your focus on sales and your customers, and much more! You don’t want to miss this detailed and comprehensive episode!

Map Out Your Plan

Do you have a well thought out and mapped out plan for each stage of growth for your ecommerce business? Have you written this plan out? When was the last time you evaluated it based on new trends or new information? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why it’s so important to not only have a plan but to write it out and have it accessible. Scott keys in on the helpful notion that when you write things out, like your goals, you are more likely to follow that action out to completion. Go deeper with this topic and so much more on this episode!

Build an Email List

If you’ve been around the TAS community for very long you know how passionate Scott is about getting sellers like you convinced that they need to build an email list. So where are you on that piece of your growth strategy? Have you built one yet? Have started engaging that list to help drive your sales? On this episode of The Amazing Seller, Scott walks through the reasons why you need to build an email list and how you can communicate with that list to grow your business in the most effective way. Make sure you have pen and paper ready for this helpful episode!

Focus On Sales and Customers

What will it take to launch your business into the next level of growth? Do you need to have the perfect product in order to succeed? NO! On this episode of The Amazing Seller, Scott shares how ecommerce sellers like you can grow your business by honing in on two specific areas; sales and customer service. Scott says that when you focus on these two areas and strive to do them well, you’ll come out on the other end with a thriving business. Get more helpful tips and insights like this one from Scott by listening to this episode!

Optimize Your Product Listing

Did you know that you could be one step away from your brand reaching the success and profits you’ve been striving for? This is why it is so important to have a plan in place and a process written down so you don’t miss any step along the way! On this episode of The Amazing Seller, Scott explains why it is so vital for ecommerce sellers like you to take the time and go back through your product listing. This step is called optimizing your product listing and too many sellers skip this step or think they’ve done all they need to do. Don’t let that be you! Make sure to follow Scott’s advice, learn more on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Where are you in the process?
  • [7:00] Should you go all in on your current products? Do you have history from last year?
  • [10:30] What’s your plan? Map it out!
  • [12:00] When to launch new products.
  • [16:00] Optimize your listing.
  • [19:30] Build an email list!
  • [22:30] Communicate with your email list.
  • [27:00] Focus on sales and customers.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS411.mp3
Category:general -- posted at: 4:30am EST

What does it take to make your brand stand out among the rest? How can you best position your brand so that it can reach the level of success you have always wanted? On this episode of The Amazing Seller, you’ll hear Scott go over his seven tips that will help you and your brand stay competitive. Scott’s main emphasis is on packaging, logos, and how to specifically brand your products so they look and feel professional. If you are ready to take your brand to the next level and really push your standards - make sure to catch this episode for all the pieces you need. You don’t want to miss it!

Don’t Overcomplicate it!

How do you know what type of packaging and what type of materials included will impress your customers? Where do you even start to improve this area of your business? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how sellers like you can get started improving your packaging and product inserts. Scott says that one of the best places to start is by looking at packaging and material that has impressed you as a buyer, take notes and use those observations as a place to start building your approach. Listen to this episode to hear Scott dive deeper into this topic!

Include Helpful Information

What will it take to elevate your products in the eyes of your buyers? Yes, it’s important to turn out high quality products and up your packaging game, but what else can you do to take your presentation to the next level? On this episode of The Amazing Seller, you’ll hear from Scott as he walks through why you should take a second look at the materials you provide with your shipped product. You might not think that the materials included are that big of a deal, you’d be wrong! This is a HUGE way to communicate to your buyer and let them know that they’ve made a good decision to purchase your product. To find out how to make the most of the materials you include in your shipped product, make sure to listen to this episode!

Double Check Your Presentation

You know that your product needs to have quality control checks, but what about your materials included with your product? Do you have a quality control process in place for your materials and packaging? On this episode of The Amazing Seller, Scott describes how important it is for sellers like you install a process so you don’t move forward with materials that have errors. When you look for a quality product you expect the communication and branding to be flawless, is that the case for your brand? Don’t neglect this important step! Double and triple check the spelling and other aspects of the materials you produce. Get more helpful insights like this one from Scott on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Scott launches into his 7 tips to sell more units using product packaging.
  • [6:30] Find inspiration from packaging that has impressed you.
  • [11:00] Don’t forget to include insert cards and/or user information.
  • [14:00] Always triple check spelling before you pull the trigger!
  • [18:00] Scott recaps the 7 tips.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS410.mp3
Category:general -- posted at: 4:30am EST

Are you looking for that extra push to help you get through the week and ignite that fire to keep working hard at building your ecommerce business? You’ve come to the right place! Get ready for another helpful session of Ask Scott on this episode of The Amazing Seller. Scott will go over his thought of the week, keyword ranking issues, setting the right product price at launch, and a lot more! Make sure you have pen and paper ready to jot down these helpful tools and tips you’ll need on your journey to success!

Stop Making Excuses!

What is it going to take to get you to where you want to be? What is holding you back from reaching your goals and enjoying the financial independence you’ve been looking for? More often than not, the biggest problem for the average entrepreneur is the person that stares back at them in the mirror! On this episode of The Amazing Seller, Scott encourages sellers like you to stop making excuses that keep you from getting started and moving your business forward. It’s not easy to face the fact that you could be holding yourself back, that’s why Scott is here to encourage you and challenge you to push forward. Get more helpful insights like this one from Scott on this episode!

Keyword Ranking Frustration

Do you know what to do if the product you want to start selling on Amazon isn’t showing up in the first couple of pages of Amazon search results? How can you better position your product listing to take advantage of this reality? Is this product even worth pursuing? On this episode of The Amazing Seller, Scott explains why some products don’t show up in the first couple of pages when searched for on Amazon and how you can use that to your advantage. It turns out that the reason why this is happening could be due to the fact that you aren’t being specific enough with your search term. Learn more about this topic from Scott by listening to this episode!

Competing Against Other Brands

Is it worth it to go up against an already established brand in the product category that you are targeting? Will building up your own brand in that space prove to be effective or a waste of time and resources? On this episode of The Amazing Seller, you’ll hear from Scott as he walks through the reasons why you should take the risk if your product validation process has deemed it worth your efforts. Don’t be scared by competition, trust in your ability to build a robust and competitive brand that could supplant the other brand in that space! Find out what it will take to build that competitive brand and how you can further optimize your product listing and much more on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:05] Scott’s thought of the week - stop making excuses!
  • [9:15] Question #1: What do I do when the product I want to sell isn’t showing up in Amazon’s search results?
  • [16:00] Question #2: How should I set my product price heading into a launch?
  • [20:00] Question #3: Should I compete against an already established brand?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS409.mp3
Category:general -- posted at: 4:30am EST

How can busy ecommerce leaders like you stay on top of what’s going on with every new update and change from Amazon? How do even interpret the new changes and know if they are a big deal or something that you shouldn't pay too much attention too? Luckily, you have a great resource like The Amazing Seller Podcast! On this episode, you’ll hear from Scott and Chris as they dive into the details of the recent Amazon update regarding keywords. The guys also go over how to properly position your brand and its products for top ranking and increased sales. You don’t want to miss this helpful episode!

The New Amazon Update

You may have heard some of the news around the recent Amazon update regarding keywords. What exactly is the update all about? How does it affect ecommerce sellers like you? The update is that Amazon reduced the limit on your back end keywords which for some people refer to as search term. Amazon refers to it as the generic keywords attribute so it's where you actually are typing in the keywords on the back end of your listing. For a while it was either 1,000 characters per line, 5,000 characters total depending on who you asked or 5,000 characters on one line if you were in certain different categories. Make sure to listen to this episode of The Amazing Seller to hear Scott and Chris dive into the details of this update!

Optimize Your Product Listing

How can you get the most out of your efforts as an ecommerce seller? Are you confident that your product listing has everything it needs to bring in the return on investment you expect? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain what sellers like you need to do to optimize your product listing in light of the new keyword update from Amazon. Don’t take this step for granted! Make sure you know what your product listing needs to get the level of traffic required to succeed. Hear more from Scott and Chris on this topic by listening to this episode!

Alternate Ways to Describe Your Product

Are you using the best keywords in your Amazon product listing? What other methods can you use to connect with the right buyers so your brand will take off? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they break down how to use keywords effectively, including how to use keywords in a way you may not have considered before. This tip from the guys focuses on using alternate words to describe your product. Find out how you can use this method to add more depth to your keyword strategy and attract more buyers. Don’t miss this helpful episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Chris shares the new update from Amazon about keywords.
  • [10:00] Using alternate ways to describe your product using keywords.
  • [16:30] Scott and Chris talk about optimizing your listing.
  • [22:00] How do you rank for your keywords?
  • [29:00] Chris recaps the new info.
Direct download: TAS408.mp3
Category:general -- posted at: 4:30am EST

What does it take to get a growing and thriving ecommerce business off the ground and running? How do you know which products to pursue and where to drive your traffic? On this episode of The Amazing Seller, you’ll hear from Justin Wang as he joins Scott to discuss his success in building a business that produces upwards of $400,000 in product sales. Justin opens up about how he validates products, how he’s prepared to expand his business outside of Amazon sales, the importance of mindset, and so much more! You don’t want to miss out on this fascinating and helpful episode - don’t miss it!

Getting Started

How do you get started and build a successful ecommerce business? What is the first step? What do you need to have figured out and decided that will help the business grow? On this episode of The Amazing Seller, you’ll hear from business leader and entrepreneur Justin Wang as he shares how he started his ecommerce business. On of the key lessons that Justin wants to pass on to sellers like you is to make sure that you are prepared for the long haul. Don’t expect to strike it rich overnight, it takes time and patience to see a product take off and deliver the type of return that you need to make a profit. Learn more from Justin’s story by listening to this episode!

The 80/20 Rule

Do you know what the 80/20 rule is? How can that rule apply to your business and the efforts you are putting forth to find success? On this episode of The Amazing Seller, you’ll hear from business leader Justin Wang as he describes how he has the helpful truth of the 80/20 rule. The 80/20 rule basically states that twenty percent of your efforts will end up being really fruitful and if you plan your strategy in the right way, the eighty percent that didn’t have the high return on investment, won’t matter as much. It all comes down to understanding how your efforts will break and what to expect. If you’d like to hear more about the impact of the 80/20 rule and other helpful insights from Justin, make sure to catch this episode!

Driving Sales Exclusively Through Amazon

Is it wise to drive all of your ecommerce business sales through Amazon? How would you even begin to transition to a more diversified approach? Is it worth it to go outside of Amazon to expand your brand? On this episode of The Amazing Seller, you’ll hear from Justin as he opens up about why it’s important to expand your brand to other platforms. Justin is convinced that in order to maintain success and to see growth in your ecommerce business in the future, it is vital that you build a location for external traffic so you can sell your brand’s products without full depending on Amazon. Get more information on why you should start taking steps in this direction by listening to this episode!

Mindset Matters

Does the state of your mindset really matter when it comes to enjoying business and personal success in life? How do you cultivate and develop a healthy and winning mindset that will help you grow your business? On this episode of The Amazing Seller, you’ll hear from Scott and Justin as they go over why developing a healthy mindset is the KEY to success. The guys explain how they’ve developed a thriving mindset and why they believe sellers like you need to make sure you have a correct mindset if you expect to see growth. Don’t discount the impact of a healthy mindset - learn more on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:35] Scott reads an email from a TAS listener like you.
  • [3:30] Justin Wang joins the podcast.
  • [5:20] Justin tells his story, the cliff notes version.
  • [17:00] How did Justin get started with his first product?
  • [20:30] Scott and Justin talk about product validation.
  • [32:00] How many products did it take to get things off the ground?
  • [37:00] Should you drive all your business through Amazon?
  • [48:00] How does Justin launch and drive sales for a product?
  • [51:30] Justin talks about how to get started in ecommerce sales.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS407.mp3
Category:general -- posted at: 4:30am EST

It’s time to jump into another exciting session of Ask Scott here on The Amazing Seller Podcast! This is the place to get motivation and insight that you need to fuel you on your journey to building your own ecommerce business. On this episode, you’ll hear from Scott as he opens up with one of his helpful “thoughts of the week” he then launches into answer questions from TAS followers like you. The topics that Scott covers include open brand registry, competing against yourself, finding the right shipping solutions, and much more! Make sure to sit down and listen to this episode with pen and paper ready, you are going to need it!

Don’t Take Customer Service for Granted!

What lessons can you learn from your experience as a consumer in the marketplace? Seriously! Go out to eat or go shopping for a new high priced item and pay attention to how salespeople treat you. On this episode of The Amazing Seller, Scott shares a lesson he learned from working with a company he had contracted to do work at his home. The big take away that Scott shares is that the process was frustrating because the company he was working with failed to communicate effectively to address concerns he and his wife had. What can ecommerce sellers like you learn from this story? Be responsive to your customers! It goes a long way to create a positive reputation for your business. Learn more great lessons like this one from Scott by listening to this episode!

Brand Registry

What does it take to start building your brand and even build sub-brands connected to the open brand? Which brand do you register with Amazon at the brand registry? Which brand will the product need to have attached to it? On this episode of The Amazing Seller, Scott walks through the brand registry process. He explains how sellers like you can create an open brand and then proceed to create niche brands under that large brand. To hear Scott break it all down in a way that makes a lot of sense - make sure to sit down and listen to this helpful episode!

Competing Against Yourself

Is it a wise strategy to create a second listing and try to compete against yourself to drive your ranking? What would it take to make this plan work? Is it even worth it or would it cause more harm than good? On this episode of The Amazing Seller, you’ll hear from Scott as he explains his take on this idea drawing from his years of experience as an ecommerce seller. Scott’s basic take on this is that it’s probably not worth all the work and hassle that it would take to really have this idea work. Having said that, Scott said that if you’d like to test it out, it would be best to run a product that is just slightly different than the main one you are trying to promote. To hear Scott explain his thoughts even further, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] Scott shares his thought of the week.
  • [7:30] Question #1: How do I brand register for sub-brands?
  • [12:00] Question #2: Should I compete with myself to increase my ranking?
  • [17:30] Question #3: How do I choose the right shipping method?
  • [24:00] Shout out from a TAS listener like you!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS406.mp3
Category:general -- posted at: 4:30am EST

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