The Amazing Seller Podcast

What does it take to secure and build off of a loyal customer base? How can sellers like you gain traction and develop a solid positive reputation? On this episode of The Amazing Seller, you’ll hear from Scott as he shares several stories that will help you gain a good perspective on what it looks like to deliver top level customer service. Scott also explains what some of the companies that he interacted with did wrong and how you can avoid their mistakes as you connect with customers. If you are ready to take your ecommerce business to the next level, make sure to catch this informative episode!

Attitude Matters!

Do you love your job? Seriously? Do you enjoy starting your own ecommerce business? What part of the endeavor lights you up and excites you? Can you tap into that excitement in a way where it translates to your interactions with customers? On this episode of The Amazing Seller, Scott explains why attitude is a crucial factor that can have huge implications for your business. If you don’t love to interact with and settle customer service inquiries, it might be best to contact that aspect out to someone who can do it well. If you hate interacting with customers or you find it bothersome, it will show up in how you serve them! Learn more helpful insights from Scott on this episode!

Communication is Key

Don’t you hate it when you expect to hear from someone and all you get is silence? That’s the worst! You feel like you’ve been taken for granted or just simply ignored. That’s the last thing you want your customers to feel, as a business owner. On this episode of The Amazing Seller, you’ll hear from Scott as he describes why communication is vital to the healthy growth of your brand. When a customer has a problem or if their purchase will be delayed, make sure you communicate with them right away! If you communicate and go the extra mile for your clients, your reputation will be better for it in the long run. Hear more about this topic from Scott on this episode!

Impress the Customers You Already Have

Think back to the last time you were impressed as a customer, either by the product or by the service that was provided. How did that experience make you feel a consumer? What can you do as a seller to illicit that response from your customers? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down why customer service is an important component to a thriving and growing brand. You don’t want to neglect or take this aspect of business ownership for granted! Learn from Scott’s stories and find out what to do and what not to do when it comes to taking care of your customers!

Guard Your Reputation

In the marketplace today, few things are a valuable as your reputation. If you make a wrong move, your brand might be blasted on Twitter and it might end up going viral! That’s the last thing that you want to have happen. So how do you ensure your reputation stays solid? Put the customer experience at the center of your business model. Have a clear idea of what the customer will experience from beginning to end as they engage with your brand. For more practical action steps regarding this topic, make sure to catch this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Scott’s pool story.
  • [9:30] Attitude matters!
  • [11:30] Don’t forget to communicate with your customers.
  • [23:00] Take care of the customers you have.
  • [25:30] Scott’s story about getting medical care for his dog.
  • [36:00] Showing that you care for your customers can make a huge impact.
  • [39:00] Having the wrong people in key positions can damage your reputation.
  • [40:30] Guard your reputation on Social Media.
  • [42:00] Scott’s story visiting a local bar.
  • [44:00] Scott recaps a couple takeaways.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS431.mp3
Category:general -- posted at: 4:30am EST

Sometimes you really need that extra push to get you toward the finish line. Think of these weekly Ask Scott Sessions as your push or jolt of motivation to keep you moving and pressing forward! On this episode of The Amazing Seller, you’ll hear from Scott as he delivers a helpful rant on the way you should treat people as a business leader. He also goes on to answer questions from TAS followers like you tackling subjects like selling two products in the same category, relying on Instagram traffic, what ecommerce angle to focus on, and more! You don’t want to miss this fascinating episode!

Don’t Be a Fake Friend!

Don’t you hate it when someone is trying to sell you something aggressively? You’ve been there, haven’t you? Think of what it can be like when you are interacting with the stereotypical used car salesman. You walk away feeling used, it’s generally not a positive or pleasant experience. On this episode of The Amazing Seller, Scott launches into a helpful rant encouraging sellers like you to really consider how you treat other people. People are not simply a means to an end, people matter and the way we treat them matters. Make sure to listen to this episode as Scott expands on this topic and more!

Two Products in the Same Category

As an ecommerce seller, you want to have a couple irons in the fire. Following Scott’s advice, you should focus on starting off with that first product performing strongly before you have too many products vying for your attention. But, what about two products in the same category, is that a good idea? On this episode of The Amazing Seller, Scott shares his perspective on this important topic. At the end of the day, Scott says that listing two products in the same category isn’t a problem as it all comes down to the level of competition in that particular category. To hear more about this subject, make sure to listen to this episode!

Focusing On Instagram Traffic

What should you do if you discover that your target audience digitally “hangs out” on Instagram? Go there, of course! Don’t expect your audience to follow you, you have to go to them and market your product to them in the spaces where they spend their time. On this episode of The Amazing Seller, you’ll hear from Scott as he explains why it’s important to focus on this digital spaces in addition to building your email lists. While some sellers may be tempted to just focus on a Facebook group or an Instagram channel, Scott advises sellers to still connect via an email list primarily. The last thing you’d want to see is your investment in a social media venue gets hacked or shut down, you don’t have to worry about that happening with an email list. If you’d like to hear Scott continue to expand on this issue, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Another helpful “Rant” from Scott.
  • [14:50] Question #1: Is it possible to list two products in the same category?
  • [18:30] Question #2: A question about getting started in ecommerce.
  • [25:50] Question #3: Would it be a good idea to drive traffic to my Instagram account?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS430.mp3
Category:general -- posted at: 4:30am EST

Do you ever find yourself looking over product research data, convinced that what you are seeing it too good to be true? Have you returned to that same product data a day or two later to find that it has changed significantly? You aren’t alone! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they breakdown data provided by a TAS follower like you! The guys go over the data, explain what they see, discuss reasons why the data may have changed, why the product is still a good investment, and so much more! You don’t want to miss out on this informative and helpful episode!

Why You Might See Conflicting Product Sales Numbers

When you are conducting your product research and looking at the sale numbers, you might see different results between searches. What is the cause of these different results? On this episode of The Amazing Seller, Scott and Chris go for a deep dive and examine all of the angles. The ensuing results may be caused by one seller opting for a more aggressive PPC campaign. Other variables include updates in the algorithm by the search engine. If you’d like to hear further explanations for these differences, make sure to listen to this episode as the guys expand on these ideas and more!

Don’t Forget to Double Check Your Numbers

If you come across product sales data that seems like an untapped gold mine, use caution and a healthy dose of skepticism! Ask yourself a few questions and consider doing the search again to make sure you are seeing the data correctly. On this episode of The Amazing Seller, Scott and Chris go over data supplied by a TAS follower like you. The guys go on to explain why it's important to not get your hopes up over a few pieces of data. Take the time to listen to the totality of this episode as both Scott and Chris take their time and walk through how to interpret search results. You don’t want to miss it!

Use the Same Keyword Search Phrase Every Time

As you build up your brand and expand in the ecommerce business realm, you no doubt, have come across helpful tips that have saved you valuable time and resources. Don’t brush past topics and steps you think you’ve covered before, take the time to slow down and pay attention to new tips that could make all the difference. On this episode of The Amazing Seller, Scott and Chris carefully go over product research data and give helpful tips that have the potential to save you time and money. The guys explain why using accurate search terms when conducting product research is vital to predictable results. Don’t miss this episode as they expand on these insights and much more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Scott and Chris dive into product data.
  • [8:30] Why is there a discrepancy with the sales numbers?
  • [11:00] If the data is too good to be true, make sure to double check.
  • [16:00] Make sure you use the same phrase every time you search for data!
  • [19:00] Scott gives a recap of what they’ve covered.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS429.mp3
Category:general -- posted at: 12:40am EST

Are you racking your brain trying to figure out how you are going to expand your brand and build an email list? What steps have you tried already? Do you feel too intimidated to start using tools like Facebook Live? On this episode of The Amazing Seller, you’ll hear from Scott as he reveals five steps for sellers like you to utilize Facebook Live and video as part of your brand development strategy. Don’t get left behind! Learn all the tips and tools you need to get started and begin producing content for your brand via video today! You don’t want miss this essential episode!

Where to get Ideas for Content

One of the hardest parts about getting started with producing videos for your brand is coming up with popular and engaging content? Where would you start? On this episode of The Amazing Seller, Scott shares some helpful tips on where sellers like you can get good ideas for your video content. The first place that Scott suggests going for content ideas is the competition. Go to leading sellers or brands that you are trying to compete with and see what videos and blog article they are posting. Don’t expect to get all your ideas from your competition but this is a great place to get started. Make sure to listen to this episode to get additional tips from Scott!

Start With a Fan Page

Before you even get started with your videos, you have to have a vehicle for posting and sharing the great content that you will create. The first step is to create and build up a Facebook fan page for your brand. If you don’t know what that fan page should look like, check out the TAS fan page or brand specific fan pages to get further ideas on how to get started. On this episode of The Amazing Seller, Scott goes through why it’s important to build a solid fan page on Facebook and how that uniquely positions your brand for further expansion. If you are truly ready to take your brand to the next level, you’ve got to listen to this episode!

Develop an Outline

Have you ever come across a presentation or a video that, by the time you finish watching it, you feel like your time was wasted? Sure! Everyone has had that experience at some point. How do you avoid your video having that same effect on your audience? What makes a video pop and stand out as valuable to the audience member? On this episode of The Amazing Seller, Scott walks through why it’s helpful to develop an outline of what you plan to cover on your Facebook Live videos. He goes on to explain why it’s helpful to have action steps and additional resources to connect your audience too. Listen to this episode as Scott expands on this topic and much more!

Engage with Your Audience!

What will make your Facebook Live video stand out among a crowded field? Is it even possible to be a unique voice? On this episode of The Amazing Seller, Scott shares how sellers like you can connect with your audience in a meaningful way. It goes beyond providing good content, you have to be willing to engage with your audience. Put yourself out there, be willing to come off as goofy. People will respond to someone who is genuine and authentic. Make sure to listen to this detailed episode so you’ll have the tools and steps you need to help your brand succeed. Don’t miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Why use Facebook Live and Facebook video?
  • [10:30] What type of content should you be creating?
  • [14:30] You can boost the reach of your videos after you’ve broadcasted them.
  • [16:00] What do you need to get started with using video? A Facebook fan page!
  • [19:00] Prepare an outline for your video script.
  • [23:00] Go Live!
  • [25:30] Comment and interact with your audience.
  • [27:00] Scott recaps all 5 steps.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS428.mp3
Category:general -- posted at: 10:52pm EST

What keeps you motivated as you struggle and strive to build up your ecommerce brand? Do you have a goal or objective that keeps you focused? Do you read books that inspire you? Whatever it is, making these weekly Ask Scott Sessions part of your routine will keep fired up and ready to keep going out there each week to find the success you’ve been looking for. On this episode of The Amazing Seller, you’ll hear from Scott as he delivers his thought of the week, goes over a helpful keyword tip and explains how email follow up works with your Amazon customers. Don’t miss out on this informative episode!

Is Success Still Possible?

Is it too late to get involved in starting your own ecommerce business? TIme and time again, people ask Scott this question. His answer is a resounding “No!” It’s not easy to get an ecommerce brand up and running but if you put into practice a well thought out strategy there still remains significant potential for success. On this episode of The Amazing Seller, Scott explains how business leaders can still jump into the ecommerce industry and make an impact. You don’t want to miss Scott’s helpful take on this topic!

Utilizing Facebook Live

Have you developed a strategy to drive external traffic to your product listing? What about brand development? If you want to succeed in today’s marketplace, you’ve got to be focused on building out your brand presence. On this episode of The Amazing Seller, you’ll hear from Scott as he jumps in and explains how sellers like you can stand out from the crowd and utilize tools like Facebook Live. Another helpful tip that Scott shares is to reach out to social media influencers to promote your brand and connect with a relevant demographic. Learn more from Scott on this vital subject by listening to this episode!

Email Follow Up

How do you connect with your customers? What is allowed when it comes to communicating via email with your Amazon customers? How can you build a reliable email list of your customers while remaining within Amazon’s terms of service? On this episode of The Amazing Seller, Scott goes through how sellers like you can build your email list without bombarding your customers or breaching your agreement with Amazon as a seller. He also explains why providing quality customer service and product information can boost your standing in the eyes of buyers. You don’t want to miss this critical episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Thought of the week.
  • [11:45] Question #1: How can I start pushing my brand via Facebook Live?
  • [24:00] A keyword tip.
  • [28:30] Question #2: How do I follow up with my Amazon customers without violating the TOS?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS427.mp3
Category:general -- posted at: 4:30am EST

It’s that time of year again, 4th quarter! Are you positioned in the best possible way for your brand to get the exposure and results you need? What will it take for this year to end well for your bottom line? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they help prepare sellers like you as the fourth quarter of 2017 kicks into full swing. The guys discuss their planned PPC strategy, when to use PPC and when not to in the 4th quarter, how to use Bid Plus, when to use headline search ads, and much more! You don’t want to miss this crucial episode!

Increasing PPC Usage

Have you thought of or developed a plan for using PPC during the 4th quarter? How do you think your usage will change during this time of year? Should it change? On this episode of The Amazing Seller, Scott and Chris jump right into how they plan on using PPC this final quarter of 2017. One aspect that the guys touch on is regarding sudden increases versus a steady increase in PPC spending. At the end of the day, both Scott and Chris encourage sellers to lean more toward a steady increase over a sudden increase. If you’d like to hear them expand on this topic and more, make sure to catch this episode!

Black Friday and Cyber Monday PPC Effectiveness

Are you prepared for Black Friday and Cyber Monday? What lessons will you integrate from your experience last year? How do you plan to document your experience this year in order to make changes for next season? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain their approach when it comes to using PPC during Black Friday and Cyber Monday. Both Scott and Chris agree that if your product is performing well up to those days, there is no strong reason to change your PPC spending. To hear the guys dive deeper into this subject, listen to this episode!

Headline Search Ads

Is it a good idea to take advantage of headline search ads during the 4th quarter? Have you considered using headline search ads before? Not every seller has access to this feature, but for those of you that do, this is an important question to consider. On this episode of The Amazing Seller, Chris shares his thoughts on this important feature. If you have multiple products listed for your brand, Chris encourages you to take advantage of this helpful tool. Don’t expect to use this tool and see explosive or massive results, make sure you use it as part of a larger 4th quarter strategy. Don’t miss this episode to hear further thoughts on headline search ads and more!

Using PPC with Lightning Deals

Have you been able to utilize Amazon’s Lightning Deals feature yet? What has been your experience using that promotion? Do you plan on using PPC in addition to Lightning Deals? On this episode of The Amazing Seller, Scott and Chris give their take using PPC while running your product through Amazon’s Lightning Deals promotion. The guys conclude that it’s not the best idea to continue using PPC while you have a product featured in the Lightning Deals program. Make sure to listen to this episode as they elaborate on their reasoning and share additional helpful insights - don’t miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Chris opens up about PPC use in the 4th Quarter.
  • [9:00] The wisdom of slowly increasing your PPC usage.
  • [15:00] Making PPC adjustments and increasing spending for 4th Qtr.
  • [20:00] Is it worth running PPC on Black Friday and Cyber Monday?
  • [23:30] What is Bid Plus?
  • [28:30] Should you use headline search ads?
  • [34:00] Is it a good idea to have PPC on in addition to Lightening Deals?
  • [36:30] Chris recaps his strategy for 4th Qtr.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS426.mp3
Category:general -- posted at: 4:30am EST

Getting a business, let alone a brand off of the ground can be a difficult feat. That’s why Scott is passionate about providing resources that will help sellers like you succeed! But it’s not all about the right resources, sometimes it can be extremely helpful to hear someone’s story. On this episode of The Amazing Seller, you’ll hear from Jason Qulian as he opens up about his journey and how he’s been able to grow a thriving brand using the concepts and principles that Scott teaches here to the TAS community. If you are looking for that one piece of advice or key insight that could help push your brand to the next level, then you’ve come to the right place! Grab a pen and some paper, you’ll want to take notes for this powerful episode!

Product Research

What has been your process for product research? Do you follow all of the steps that Scott has laid out or have you adapted your own approach? Which part of the process have you found to the most important? On this episode of The Amazing Seller, you’ll hear from a fellow TAS follower like you, Jason Qulian. Jason has succeeded in building a growing brand due in large part to the lessons he has learned from listening to Scott and interacting with the TAS community. Jason and Scott discuss the product research process and how making the right decisions during this crucial phase can make all the difference. Hear more about Jason’s story on this fascinating episode!

Building a Brand

What part of the journey do you find yourself on? Are you just starting out and testing your first product or are you in the throes of building and strategizing about your brand concept and identity? On this episode of The Amazing Seller, Scott sits down with Jason Qulian to discuss his process and how he went from testing a product to building a successful brand. Jason doesn’t paint his journey as an easy or carefree one but he has been able to utilize important lessons from Scott’s content as well as draw from his experience in the ecommerce marketplace. Find out what other factors contributed to Jason’s success on this helpful episode!

Running out of Inventory

Running out of inventory has to be one of the most worrisome aspects of being an ecommerce seller, wouldn’t you agree? But is it really worth all of that stress and worry? Is running out of inventory as catastrophic as your fears would have you believe? On this episode of The Amazing Seller, you’ll hear from Scott as he discusses this topic with a TAS follower like you, Jason Qulian. Jason explains how he ran out of stock for one of his successful products and how the situation was a setback but by no means was it a critical blow that set his brand back. Find out what lessons you can take away from Jason’s experience and more, don’t miss this informative episode!

Don’t Change things Too Often

As a business leader, you have a certain entrepreneurial spirit that drives you to innovate and disrupt the status quo. But if you aren’t careful, that innovative spirit can lead you to become impatient and even self-defeating. On this episode of The Amazing Seller, Jason Qulian joins Scott to explain how important it is to let certain processes play out in your brand over time. Don’t follow the impulse to adapt or change something you’ve put into place just because you haven’t seen immediate results. Listen to this episode as Jason goes deeper into his story and draws out helpful lessons for sellers like you!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Jason Qulian joins the podcast.
  • [5:00] Jason tells his story, the cliff notes version.
  • [11:00] What caused Jason to jump into starting his own ecommerce business?
  • [17:00] What is Jason’s product research strategy?
  • [24:30] Dealing with returns and pivoting to variations.
  • [30:00] Jason talks about his launch.
  • [33:30] How did Jason use PPC?
  • [36:30] Building and expanding your brand.
  • [44:00] Dealing with challenges along the way.
  • [53:30] Parting advice from Jason.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS425.mp3
Category:general -- posted at: 4:30am EST

Are you running low on motivation and ideas to keep pushing your brand forward? You are in luck! It’s time for another session of Ask Scott here on The Amazing Seller Podcast! On this episode, you’ll hear from Scott as he shares his thought of the week, addresses questions from sellers like you, and more! Don’t let the weekend come until you’ve received the dose of inspiration and motivation you need so you can put these great lessons into practice. You don’t want to miss this helpful episode!

Don’t get stuck in the Comparison Trap!

What keeps you motivated on your journey? Are you looking to reach a certain income level? Do you want to be able to afford those nice toys or luxurious vacations you’ve always dreamed of? Or do you find yourself constantly comparing yourself to all the other big shot ecommerce sellers? On this episode of The Amazing Seller, Scott breaks down why it’s so dangerous for sellers like you to fall into the trap of comparing yourself to others in the industry. Scott is not against setting goals and pushing yourself, but he highlights why it’s a slippery slope when you start comparing yourself to others. Learn more on this topic from Scott on this episode!

Seasonal Products

Are you considering listing a seasonal product to capitalize on a surge of interest from consumers? What is your strategy? Is it a good idea to proceed with a product that you know won’t be profitable beyond a certain calendar date? On this episode of The Amazing Seller, Scott jumps in and gives his opinion on whether marketing and listing a seasonal product is really worth it. Another option that Scott gives is to consider augmenting your existing product to catch onto a seasonal surge by adding something as simple as snowflakes or an image of Santa if it would be appropriate for your product. Hear more about this subject from Scott on this episode!

Selling on Walmart

As retailers try to catch up and press Amazon for its share of the ecommerce marketplace, many sellers like you are considering listing their products on Walmart’s platform when given the opportunity. Is listing on Walmart worth the effort? Does it have the potential to rival Amazon? On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about his assessment of Walmart's efforts to compete with Amazon in this ecommerce space. You don’t want to miss out on Scott’s valuable insight on this crucial topic. Get Scott’s take and other helpful responses to questions from other TAS followers on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] Thought of the week!
  • [16:00] Question #1: Should I be concerned about launching a seasonal product?
  • [22:00] Question #2: Is selling on Walmart worth it?
  • [28:00] Question #3: How can I protect my listing from hijackers?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS424.mp3
Category:general -- posted at: 4:30am EST

When it comes to building your brand, are you using the best tools available? How do you make sure that you are on the cutting edge and beating out your competition? On this episode of The Amazing Seller, you’ll hear from guest expert Joel Bower. Joel is part of the TAS team and is passionate about helping sellers like you build lasting brands. Scott and Joel go over five helpful questions that you can ask yourself that will cause you to hone in on how your brand is performing and what you need to do in order for it to thrive. You don’t want out on the vital information that Joel shares on this episode!

Who Is Buying Your Product?

One of the most important aspects of building your brand is making sure that you have an accurate idea of who your target audience for your products is. Do you have a good idea of who your target audience is? On this episode of The Amazing Seller, you’ll hear from Joel Bower as he dives head first into this topic. Joel has several excellent suggestions for sellers like you to get a grasp on who your target audience is. In addition to this episode, make sure to click the link in the resources section below to an episode where Joel goes even further with this topic!

Why Are Customers Buying Your Product?

It may sound obvious but it’s important to understand why your customers are purchasing your products. Don’t just assume that it is for the obvious reasons! You could be missing out on vital information that will help you serve your customers better and expand your brand. On this episode of The Amazing Seller, Joel Bower breaks down why it’s so important to drill down and make sure you understand how customers are using your products. This is a vital piece to customer engagement and building your brand. If you are ready to take your brand to the next level, you don’t want to miss this helpful episode!

Who Is Your Competition?

As you develop a profile of who your customer base is and how they use your products, it’s vital for sellers like you to find out who your competition is. Are you going up against big retailers like Walmart or Bestbuy or are you competing with other private label sellers online? Why should your customers choose you over the competition? On this episode of The Amazing Seller, Joel Bower walks through why it's so important to understand who you are competing against and how you can adapt your product and your marketing to get the edge on them. You are going to need pen and paper handy for this fascinating episode - don’t miss it!

Don’t Stop Asking!

As a business leader, you are used to pushing through difficult situations in order to succeed. It will be helpful for you to bring that same attitude when it comes to answering Joel’s five questions. On this episode of The Amazing Seller, you’ll hear Joel stress how crucial it is for sellers like you to keep pushing even when an answer to one of the questions doesn’t come easily. He’s convinced that if you can follow through and remain persistent when seeking an answer to these questions, you and your brand will be in a better position to succeed in the long run. To hear Joel expand on this topic and more, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Joel kicks off the 5 Questions, #1 “Who is buying your product right now?”
  • [6:30] Using giveaways and identifying your audience.
  • [11:00] Question #2: “Why are customers buying your product?”
  • [17:30] Question #3: “Who needs your product?”
  • [21:00] Question #4: “Who else sells your product?”
  • [33:00] Question #5: “Where can you talk to your customers now?”
  • [43:30] Joel gives a quick recap.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS423.mp3
Category:general -- posted at: 4:30am EST

What do you need to succeed? Seriously! Have you asked yourself that question lately? What level of success would be just enough for you? Is it a dollar number? Is it working yourself out of a job? If you don’t have an idea of where you want to be, how do you expect to get there? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down a helpful perspective for sellers like you to adopt. Scott also covers the 10 x 10 x 1 strategy, the success he’s accomplished in his new brand, why you need to count yourself as a business cost, key takeaways, and much more! You don’t want to miss this powerful episode!

Begin With the End in Mind

It’s been said that one of the best ways to figure out something you can’t quite comprehend, you should begin with the end in mind. Find out what your target is and work backward from there. The same is true when you are trying to succeed as an ecommerce seller! On this episode of The Amazing Seller, Scott explains why this simple mindset shift can set you up for success in the long run. Don’t get stuck and bogged down, listen to this episode so you can get the tools you need to move forward!

The 10 x 10 x 1 Strategy

What is a good way to evaluate whether you are on the right path of building your brand with products that can perform for you? Is there a simple tool or formula to help you make sure you are on the right track? On this episode of The Amazing Seller, Scott shares his 10 x 10 x 1 formula and how sellers like you can use it to keep your brand competitive. What is the 10 x 10 x 1 formula? It’s the strategy of making sure you are selling ten units at ten dollars profit for each product you have listed each day. To hear Scott expand on the formula and how it can work for you, make sure to listen to this episode!

It’s Not Just Theory, it WORKS!

Day in and day out you are inundated with headline after headline of how so and so got rich quick. Don’t listen to all the hype out there! At the end of the day, it takes patience, determination, and the right tools to succeed. The lessons that Scott shares here on The Amazing Seller aren’t just theories that he thinks will work, he KNOWS they can work for sellers like you. How? Scott and his team are actively putting these principles into place with their own brand and as they find what works and what doesn’t work. Scott then reports back to the TAS community so you can learn and adapt your approach. Find out what lessons you can learn on today’s episode!

You Need to Get Paid

Too often, business leaders start their small business and pour so much time and resources into that they delay adding their own salary as an expense. Don’t let that happen to you! Of course, you may need to reinvest the profit that you acquire for a while but you need to make sure that you have a plan in place to draw an income or it will never happen. On this episode of The Amazing Seller, Scott expands on this idea and how sellers like you can learn from it. You don’t want to miss this fascinating and informative episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Start with the end in mind.
  • [6:30] The 10 X 10 X 1 Strategy.
  • [17:00] Scott talks about the success he’s had with his brand.
  • [22:00] Don’t forget to include yourself as a business cost!
  • [26:00] Five takeaways from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS422.mp3
Category:general -- posted at: 4:30am EST

What do you need to push your brand forward? Often times, it’s the simplest things that can cause a huge impact on how you look at the world or make a decision. The spark you need to ignite your next bold move can be found right here! It’s time for another session of Ask Scott on this episode of The Amazing Seller. You’ll hear Scott share his thought of the week, how to connect with groups and trends before you pick a product, whether using Google Adwords is a good or not, and a lot more! You don’t want to miss out on this fascinating and informative episode!

Finding Value in What You’ve Learned

You got into ecommerce selling to find financial success and freedom, right? In light of the focus on financial success and monetary profit, you can lose sight of the valuable lessons you learn along the way that doesn't have a dollar value attached to them. On this episode of The Amazing Seller, Scott opens up about the lessons he has learned on his journey toward success. Scott’s lessons haven’t always been positive but he has been able to come away with valuable insights that have led him to the level of success he enjoys today. What lessons can you learn from? Discover more on this topic from Scott on this episode!

Research Before Product Selection

Don’t you want your next product to be the one that catches on and really helps you build a solid brand? What can you do right now to start moving in that direction? On this episode of The Amazing Seller, Scott explains how sellers like you can leverage several resources to get an idea of where to focus your energy in hopes of hitting a home run with a new product. The first place Scott encourages sellers to start is on Amazon, take a look at what categories are the most popular, which ones have the most reviews? When you identify these areas, you have a good place to start your product research. Find out what other helpful resources are out there for sellers like you to get started - listen to this episode to find out!

Google Adwords, is it worth it?

As a business leader, you want to take every step to put your business in the best position. How have you kept your advertising strategy competitive? Have you pushed the envelope and looked at all of your options? On this episode of The Amazing Seller, Scott provides his throughs on utilizing resources like Google Adwords. At this point, Scott encourages sellers like you to avoid using Google Adwords. If you follow Scott’s advice, he points you to using Facebook Ads or connecting with a Social Media influencer to start getting the word out and to grow the reach of your brand. To hear Scott expand on this topic and much more, make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Scott’s Thought of the Week.
  • [8:00] Question #1: How do you research trends that you can capitalize on?
  • [20:00] Question #2: How can I use Google Adwords to promote my brand?
  • [26:30] Question #3: When is the inventory placement program beneficial to use?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS421.mp3
Category:general -- posted at: 4:30am EST

How can you apply the concepts and teachings you hear from Scott to real-world scenarios? That’s where TAS Hot Seat session comes in! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they break down an example provided by a TAS follower like you. The guys look into why this seller received a recent drop-off in sales, what factor ratings play into the equation when to start adjusting the price of the product, and other helpful action steps. If you are looking for tangible examples of how these lessons play out in the marketplace, make sure to listen to this episode!

Looking into a Drop off of Sales

Have you run into the situation where your product is performing so well that you run out of stock and then you have a difficult time recovering that same sales momentum? What was your response? What will you do if this ends up happening to you? On this episode of The Amazing Seller, Scott and Chris dive in and help to uncover why this seller that contacted them is having a hard time regaining the sales rate they had before. In typical style, Scott and Chris cover all the bases and really provide helpful tips on how to conduct your own investigation should this scenario happen to your ecommerce business. To hear the guys go further with this topic, make sure to catch this episode!

Adjusting Your Product Price to Increase Sales

A good solution that many ecommerce turn to when they experience a significant dip in their sales velocity. What have you done to help remedy low sales velocity? Is adjusting the product price a good decision? On this episode of The Amazing Seller, Scott and Chris explain why they believe it is a good strategy to adjust your product price in order to spike sales. They also caution that this shouldn’t be counted on alone to accomplish your intended results, there may be other factors to consider. If you want a good picture of what to look for and what to address when facing a drop-off in product sales, make sure to listen to this informative episode!

Learning from Mistakes and Failures

As a business leader, don't you hate coming face to face with failure? That word alone can bring up feelings of insecurity and shame. That doesn’t have to be the case! For leaders like you to succeed as small business owners, it is vital to have a shift in mindset regarding mistakes and failures. Don’t allow these unfortunate instances to define you. Take the opportunity to learn from them and use the lessons learned as fuel for you as you push forward on your journey toward success. Hear more about this important topic on this episode of The Amazing Seller!

Reaching Out To Social Media Influencers

You don’t want to leave money on the table, do you? Of course not! Do you have a plan in place to reach out to social media influencers in order to expand your brand and drive sales? On this episode of The Amazing Seller, Scott and Chris emphasize the significant advantage that sellers like you can enjoy if you are bold enough to reach out to social media influencers. While this may not be the best strategy for every seller, you’d be wise to take the time and do the research to see if it could help you expand your brand. Hear more about this topic from Scott and Chris on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:45] Scott reads an email from a TAS follower like you.
  • [5:30] Is the drop-off in sales due to the product being “seasonal?”
  • [10:00] Do the product reviews factor into the reason for the sales drop off?
  • [19:00] Adjusting the price to increase sales.
  • [26:00] Loosing sales to competitors and reaching out to SM influencers.
  • [29:00] Are you married to the market? Scott recaps some action steps.
  • [33:00] Moving forward with lessons learned.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS420.mp3
Category:general -- posted at: 4:30am EST

What does it look like to build a successful brand? How do you promote it and cultivate a raving fanbase? How do you recover from low supply and high demand for your product? On this episode of The Amazing Seller, you’ll hear from special guest Mike Brown. Mike opens up about his experience building and expanding his product and brand, Death Wish Coffee. He explains how the idea started, the challenges that arose as they experienced rapid success and exposure, how they’ve continued to evolve the brand over time and much more! You don’t want to miss this fascinating and exciting episode!

Grappling with Rapid Success

It’s a small business owner’s dream, your product caught on and now it’s going viral! How do you even begin tackling such rapid and unexpected success? Do you have a plan in place if this were to happen to your ecommerce business? On this episode of The Amazing Seller, you’ll hear how Mike Brown and his team at Death Wish Coffee responded to TWO episodes that shot their product into the public consciousness. Mike describes each occurrence and how his team responded in very different ways. You will want to have pen and paper ready for this helpful insight and how leaders like you can learn from the process!

Storytelling is KEY

Have you ever been moved by a well-told story? How about a movie that was done so well that it transported you to another time and place? It has been said that all marketing is, is telling a good story about your product. Have you done that with your brand? On this episode of The Amazing Seller, Mike Brown describes how storytelling has had a huge impact on the way they market and promote his brand, Death Wish Coffee. Mike and his team really go all out, from their logo to a podcast, they’ve nailed this concept of storytelling as a way to push and promote a brand. Discover more tips and insights from Mike’s story on this helpful episode!

Expanding the Product Line

How can you take a growing and thriving brand and expand the product line successfully? Is it even worth the risk to fiddle with something that’s already working so well? On this episode of The Amazing Seller, Mike Brown explains how he and his team decided to expand their product line from one highly successful product to a second one. They didn’t go through this process quickly, they took their time and planned the expansion carefully. As it turns out they were able to connect with someone who already had a sizeable following and they were able to build off of that fanbase as well as tap into their own. There are so many great lessons to learn from Mike’s story, make sure to catch this episode to hear more!

Take Advantage of Opportunities!

Do you ever feel like you’ve missed the boat when it comes to building a successful and thriving ecommerce business? Are you wrestling with doubts? On this episode of The Amazing Seller, you’ll hear from business leader and entrepreneur Mike Brown. Mike wants ecommerce sellers like you to know that there is still massive potential out there for you to succeed. Don’t throw in the towel just yet! Learn from Mike’s story and tap into the inspiration and motivation you need to keep grinding away! Make sure to listen to this episode and even bookmark it for future reference, you’ll be glad that you did.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Mike Brown joins the podcast.
  • [5:30] Mike shares his story, the cliff notes version.
  • [13:00] How did Mike come up with the name, “Death Wish Coffee?”
  • [19:00] Mike talks about his product taking off like crazy.
  • [23:00] The role of storytelling in marketing.
  • [28:30] How did Mike and his team expand their product line?
  • [34:00] Mike talks about how his company got selected for a free Super Bowl ad.
  • [44:00] Team growth and outsourcing.
  • [46:00] How involved does Mike remain in the business?
  • [48:00] A podcast about coffee?
  • [55:30] Closing thoughts from Mike.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS419.mp3
Category:general -- posted at: 4:30am EST

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