The Amazing Seller Podcast

After you’ve gone through all the steps to research, source, and list your product, now it’s time to launch it and start driving sales. What is your launch strategy? How can you put your brand in the best position to succeed once you’ve gone live? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over this final part of a successful launch strategy. The guys touch on how to discount your product accurately, getting your product to rank, how many reviews you need, the difference between feedback and reviews, and so much more! If you are ready to take your brand to the next level, make sure to listen to this informative episode!

Discounting your product

As you launch your product, you want to make sure you do everything you can to put it in a position to succeed. One of the best ways to accomplish this goal is to drive sales to your listing right out of the gate. On this episode of The Amazing Seller, Scott and Chris share how sellers like you can drive sales by offering a limited time discount on your product. The guys have adapted their approach over time but the goal remains the same, discount your product in a way that brings value to your customers and drives sales. You shouldn’t be focused on making a profit at this point, a good rule of thumb is to try to at least break even. To hear the guys explain this process even further, make sure to listen to this episode!

How many reviews do you need to get started?

For a long time, the common wisdom for ecommerce sellers launching their product was to make sure that you have a ton of reviews for your product as soon as possible. Because of this common wisdom, review groups and all other ways of eliciting reviews became prevalent. Is this still the case? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they open up about reviews and why they don’t put a ton of stock into this line of thinking. Rather, the guys suggest that sellers like you focus on driving sales, then organic reviews will follow! There are also steps you can take to encourage your buyers to leave reviews without violating Amazon’s terms of service. Make sure to listen to this episode to hear more about this subject!

Quick Start Strategy

As you product listing gets off the ground, you want to help it along by using either PPC or sponsored ads. What is the best way to use these helpful tools for ecommerce sellers? On this episode of The Amazing Seller, Scott and Chris provide a quick start guide that will give you what you need to jump in with these tools.

  1. Find the top 10-20 keywords.
  2. Create a manual campaign with a daily ad budget of $25 a day or less.
  3. Let your campaign run for 7-14 days. Then download the search term report.
  4. Use the data from the search term report to find what keywords your buyers are using.
  5. Spend more on winners and cut the losers.

To hear the guys break down the quickstart guide in detail, listen to this episode to hear more! You don’t want to miss it!

Focus on where you are!

As an emerging business leader, it can be easy to get overwhelmed quickly. It’s understandable that you want to make sure that all the pieces are in place so all of your hard work pays off. But make sure you pace yourself! The last thing you need to get bogged down by the pressure to hurry up and move on to the next phase before you are ready. On this episode of The Amazing Seller, Chris provides some helpful insight that could make a huge difference to sellers like you. His advice is simple yet important, focus on where you are. Chris and Scott have lots of helpful advice to pass on, listen to this episode to hear more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:00] Scott recaps the 10x10x1 strategy.
  • [8:00] Chris talks about discounting your product to drive sales.
  • [10:00] What does it take to get you listing to rank?
  • [14:30] Do you need to get a lot of reviews for your product to succeed?
  • [24:00] The difference between feedback and reviews.
  • [28:00] How do you get reviews from you customers?
  • [32:00] Using PPC to drive sales.
  • [40:00] Quickstart Strategy for Amazon PPC or Sponsored Ads.
  • [46:30] Make sure to pay attention to the search terms report!
  • [54:00] Closing thoughts from Chris; focus on where you are.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS444.mp3
Category:general -- posted at: 4:30am EST

What are the components of a successful product launch? What does it look like step by step to set up a product listing and position it for the best possible results? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they dive deep into what sellers like you need to focus on so your first product listing goes off without a hitch! The guys cover optimizing your listing, how to use the right keywords in your title, writing an effective product description, why you should create an email list, and much more! You don’t want to miss this critical episode!

Optimize Your Listing!

When you first create your product listing, you want to set it up for success and follow the best advice so it's poised for the best results. But don’t get so focused in on this step that you become paralyzed in the process! Do your best, your product listing doesn’t have to be perfect at this point in the pre-launch process. You can always go back and tweak things here or there to make your listing as competitive as it can be. To find out what it takes to get started on the best foot, listen to this episode of The Amazing Seller as Scott and Chris give you all the info you need to submit your listing and get the ball rolling!

Using the right keywords in your title

Do you know how to use keywords effectively in your product listing title? Where do you even start when it comes to using the right keywords? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they walk through what keywords are and how sellers like you can make the most of your product listing. The guys say that the best place to start with keywords is to take a look at your competitor's listings and which keywords they use. They also suggest thinking through how most buyers will describe the product you are listing, that way, you can predict what keywords they will use when searching for your product. To hear Scott and Chris expand on this topic, make sure to catch this episode!

The best way to use bullet points

When you put together your product listing, make sure you think through how you will use your bullet points. Don’t assume that this part of the process is something that is a throwaway or unimportant, this is an area where you can use the keywords that you wanted to use in the title but ran out of space for their use. On this episode of The Amazing Seller, Scott and Chris go over the best way to use the bullet points section of your product listing. Scott sees the bullet point section as an easy and scannable list of benefits and features of your product. Find out how you can take advantage of the bullet point section and the product description section of your product listing by listening to this episode!

Why you should create an email list

Once you’ve landed on a product and you’ve done the hard work of getting your listing ready, you need to start thinking about your bigger picture strategy. How will you build your brand and set yourself up for success? On this episode of The Amazing Seller, Scott and Chris open up about the significance of building your own email list and how to use it to drive sales. What are you waiting for? The list building strategy is proven and provides a multitude of ways for sellers like you to leverage your list to improve your brand. To hear more about building an email list and how you get started, listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Why is the pre-launch phase so important?
  • [6:00] You’ve got to have an optimized product listing.
  • [10:30] Creating a product listing.
  • [13:00] Understanding and using the right keywords in your listing title.
  • [22:30] The best way to use bullet points.
  • [26:30] Writing an effective product description.
  • [35:00] Creating an email list.
  • [41:00] Pick a strategy.
  • [46:00] Scott recaps this episode and what to expect for the next episode.
  • [47:30] Good is better than perfect.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS443.mp3
Category:general -- posted at: 4:30am EST

Once you’ve validated and tested the products you want to feature as you start your ecommerce business, you have to take the next step, finding suppliers. Where do you even start to locate and develop a relationship with suppliers? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over what you need to know as you move into the next phase of your business. Don’t go into this next step blindly! Take full advantage of the wisdom and insights that Scott and Chris have from years of experience in the ecommerce industry. You don’t want to miss this valuable episode!

Where to start connecting with Suppliers

How can sellers like you connect with trustworthy suppliers for your first ecommerce product? Should you connect with multiple suppliers or go with the first one you find? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they share what you need to do to start connecting with overseas suppliers. The guys go over resources like Alibaba and Aliexpress and how you can leverage those platforms to build a list of suppliers to connect with. Make sure to listen to this episode to get all the tips and tools you need to make sure your first interaction with a supplier is a positive one! Don’t miss this episode!

Filtering through Potential Suppliers

If you connect with a good list of potential suppliers for your first product, how do you filter through them and decide which one is the best fit for you? Is it all chance and a roll of the dice or is there a way to filter through your options efficiently? On this episode of The Amazing Seller, Scott, and Chris provide some helpful advice and a great tool you can use to help you through this difficult process. The guys suggest that you start by sending an email template they’ve developed with key questions for suppliers to answer so you can find the one supplier that will produce the best product for you. Don’t miss this episode as the guys break down the email template you can use!

Make sure to order samples!

As you prepare to launch your first product and you connect with the right suppliers, don’t forget to ask your supplier for samples! The last thing you want to do is to order a lot of products based on only a picture. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they describe how you can request and pay for samples from your chosen supplier. The guys suggest that you order at least two samples, pay for them, and have them sent to you by air. To get all the information you need regarding samples and other variables surrounding suppliers, make sure to listen to this episode!

Do you have to go to China?

Many new ecommerce sellers find themselves wondering if they can get their business off the ground without going to China. Is a trip to China necessary or is there a better option? On this episode of The Amazing Seller, Scott and Chris explain how sellers like you can build relationships with inspectors and other third-party agents in China so you don’t have to travel overseas. Hear how Scott and his brand were able to make a great connection with an individual that ended up saving them a lot of money in the long run. You don’t want to miss this fascinating episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Where do you start to source your product?
  • [9:00] The difference between Aliexpress and Alibaba.
  • [15:30] How to filter through potential suppliers.
  • [24:30] Chris goes over an email template to send potential suppliers.
  • [29:00] Why it’s important to order samples.
  • [33:00] Scott recaps the sourcing process.
  • [35:00] How many samples should you order and how do you pay for them?
  • [38:30] How do you get changes or modifications of the product from the supplier?
  • [40:30] Where to find suppliers in specific countries.
  • [42:30] Do you need to have a separate email address?
  • [44:00] Do you have to go to China to make this work?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS442.mp3
Category:general -- posted at: 4:30am EST

How do you know what products to start selling as you get started with your ecommerce business? What criteria should you use to help you sort through the many product options in the marketplace? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they open up and share how sellers like you can learn their process and avoid much of the trial and error that other sellers face. Don’t think of it as a shortcut or a guarantee of success, think of this process as the collected experience and advice of ecommerce sellers who have been in your shoes and genuinely want to help others get their business started in the best way possible. You don’t want to miss this informative episode!

Product Discovery

The best way to get started on your journey of finding a product that will successfully sell in the marketplace is NOT to run to the latest tool! Instead, Scott and Chris encourage sellers like you to take the time to write out a “Touch List.” You may be tempted to skip this part of the process, don’t! On this episode of The Amazing Seller, the guys break down why it's vital to take the time and write out a touch list. They also explain how you can use Ebay and Amazon to get a sense of which products are trending. If you’d like to get further details on how to use the touch list, Amazon, Ebay, and other helpful tools, make sure to listen to this episode!

Product Criteria

Once you’ve come up with a list of products you want to look into, you’ve got to dive even deeper to make sure it will perform well on the market. What’s the next step? How do you make sure a product will perform in the way you need it to? On this episode of The Amazing Seller, Scott and Chris walk through what it takes to run a product idea through well thought out criteria. Here is a brief glimpse of Scott’s product criteria.

  • A product that serves a market.
  • A product that retails for $19 - $45 or more.
  • A product that is lightweight and less than 2lbs.
  • A product that has less than 200-300 reviews.
  • A product that sells at least 10 units a day.

If you are ready to really dive deep and run your product ideas through Scott’s criteria, make sure to listen to this episode as Scott expands on this list and so much more!

How to validate a potential product.

Before you pull the trigger and run with a product, it’s important to make sure you’ve validated it to the best of your abilities. Don’t give into the impulse to just wing it! On this episode of The Amazing Seller, Scott explains what sellers like you need to look for as you prepare to move forward with a potential product. The depth of a product is a really important factor to explore. Scott describes product depth as searching for your product on Amazon and coming up with results showing at least eight different sellers moving ten units a day or more. Don’t miss additional information on product validation, listen to this episode with Scott and Chris to hear more!

The 999 Trick

Don’t you want to get an idea of how a product is performing in the ecommerce marketplace before diving in head first? Wouldn’t it be great to find out how many products on average sellers in your product category are selling? On this episode of The Amazing Seller, Scott and Chris reveal the “999 trick.” What is the 999 trick? The 999 trick is where you go to a competitor's Amazon listing and you place 999 units of their product in your cart. When you take this step, you will likely get a message telling you that 999 units are not available but it will reveal how many units are available at that time. You should then repeat this exercise over the course of seven days, compile the data, and then create the average of how many units are being sold over the course of a week for that seller. To hear Scott expand on this exercise and why it’s important to the product validation process, listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Why you should find products that serve a market.
  • [7:00] Scott gives a brief overview of the three step formula.
  • [9:00] Step #1: Product Discovery.
  • [17:00] Scott and Chris tell a story of product discovery.
  • [27:00] Why using Ebay and Amazon is helpful in validating products.
  • [35:00] Step #2: Product Criteria. What makes a good product?
  • [42:30] Scott breaks down the 10 x 10 x 1 strategy.
  • [45:00] Digg in one level deeper to find products!
  • [49:30] What is the 999 trick?
  • [55:30] Step #3: Product Validation.
  • [1:05:00] Chris provides some closing thoughts.
  • [1:10:00] Scott recaps all three steps.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS441.mp3
Category:general -- posted at: 4:30am EST

What does it take to get a Private Label business up and running on Amazon? How do you know the best practices that will lead to success and where to even start? On this episode of The Amazing Seller, you’ll hear from Scott as he starts the first of a five-part series on how TAS followers like you can get your start as a Private Label Seller. You don’t want to miss a minute of this episode where Scott and Chris talk about how to start a “Touch list,” how to pick a product category that you’ll succeed in, why starting on Amazon is the best option, and so much more! Make sure to have pen and paper ready!

How to use a “Touch List”

With so many options out there in the marketplace, where do you even start to pick a product you should start selling in your Private Label business? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how starting a “Touch list” can help you come up with a starting point toward finding your first product. The guys describe the touch list as creating a list of items around you right now that you are touching and then branch out to the items around you within reach. This simple exercise will help you pay attention to an easy beginning point of everyday products that you could start selling in your ecommerce business. To hear the guys expand on this touch list and much more, make sure to listen to this helpful episode!

Why Amazon is your best bet

As prospective ecommerce sellers get ready to start their own small business, they often wonder if Amazon is the best channel to pour their time and energy into or if they should start selling on their own website first. On this episode of The Amazing Seller, Scott and Chris explain why they remain convinced that starting on Amazon is the best way to get things off the ground. According to Chris, Amazon is the best option because it is so much easier than creating and drawing traffic to your own website. You can also gage the marketplace on Amazon more effectively to validate which products you should start selling. Make sure to listen to this episode as Scott and Chris expand on the reasons why you should get started selling on Amazon!

Just Get Started!

What is holding you back from getting started on your journey toward owning a Private Label ecommerce business? Are you worried about getting all the details just right and removing all room for failure? If that’s the case, you’ll never start! Don’t let the prospect of failure keep you from ever getting started! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they do their best to motivate and encourage sellers like you who are just getting started. It’s not an easy path to take but both Scott and Chris will tell you, it’s totally worth it. To hear more from the guys about what it takes to get started, make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Scott talks about the success of his new brand.
  • [4:30] The first step to get started, create a touch list.
  • [9:00] Chris talks about a story of finding an untapped product category.
  • [13:30] Why should you start your ecommerce business utilizing Amazon?
  • [23:30] Just get started!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS440.mp3
Category:general -- posted at: 4:30am EST

Are you ready for the inspiration and motivation you need to get your ecommerce business firing on all cylinders? Prepare for another awesome session of Ask Scott where your biggest questions about products, keywords, suppliers, and so much more get addressed right here every Friday! On this episode of The Amazing Seller, you’ll hear from Scott as he goes over some exciting new episodes coming up for the TAS crowd and how you can win a free scholarship to the Private Label Classroom. If you are ready to learn and improve your business practices, make sure to listen to this episode!

Monday’s Suck!

If you’ve been in the workforce for very long, you know the one almost seemingly universal truth that Monday’s suck! But do they have to suck? Is it just a fact of life that you have to accept as a working adult? On this episode of The Amazing Seller, Scott dives into one of his weekly thoughts to help business leaders like you stay focused and motivated throughout the week. According to Scott, the one person who has control over that dreaded “Monday feeling” is the person you see in the mirror every morning, YOU! Don’t hold yourself back, take charge of your attitude and your future. To hear Scott expand on this topic and much more, make sure to catch this episode!

Brand Registry

Ever since Amazon revamped their brand registry process there have been a lot of questions from business leaders like you. How do you know what to expect with the new process in place? On this episode of The Amazing Seller, Scott explains how the process works and what sellers like you should be prepared to experience. The new process involves getting a trademark registered which can add a whole new layer that many sellers aren’t prepared for. Scott encourages sellers out there who are holding off from starting their business until they are brand registered to just get started and worry about brand registry later in the process. Find out why this is the best approach when you listen to this episode!

Starting with a Product that has Variations

If you are just getting started as an ecommerce seller, you may be wondering what is the best way to get started with your first product. Should you start simple or should you jump in with a product that has multiple variations? On this episode of The Amazing Seller, you’ll hear from Scott as he shares what new sellers should do to make sure they are best positioned for success right out of the gate. Scott’s advice is to go with whatever seems to be selling the most in the category you want to start selling in. If it's a product with no variations, start there, if it has multiple variations, that’s where you want to start. Go where the sales are. To hear Scott expand on this topic and other helpful insights, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [8:30] Scott’s weekly thought; Monday’s suck!
  • [15:00] Question #1: A question about seed keywords.
  • [28:00] Question #2: How do I deal with the delay of brand registry?
  • [33:00] Question #3: Is it a good idea to start off with my first product with variations?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS439.mp3
Category:general -- posted at: 4:30am EST

Don’t you hate it when you know someone is just trying to make a buck off of you? Of course, you do! Then why do so many business leaders out there in the marketplace today continue to use sleazy tactics? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they share helpful tips that will empower you to sell your brand to eager customers without coming off as being sleazy. Do business the right way with honesty and integrity! To hear how you can get your business started on the right foot, make sure to catch this informative episode!

Connecting with people

One of the most difficult aspects of building a business online is losing sight of the human element. Whether it’s dealing with contractors, suppliers, or your clients, it’s vital to remember to treat the individual like a person who is worth your kindness and respect. On this episode of The Amazing Seller, Scott and Chris open up about the importance of connecting with people in a way that communicates you care. If you really want to stand out from the competition, taking your time to be considerate, kind, patient, and helpful goes a long way in the ecommerce business community. To hear more about this subject, make sure to listen to this episode!

Jab, Jab, Jab, Right Hook

If you want to create raving fans of your brand, you’ve got to provide them with value! It’s not just about the value you create in providing a good quality product, you’ve also got to provide them with good resources and information so they learn to trust you as an authority. On this episode of The Amazing Seller, Scott and Chris explain how sellers like you can build off of valuable content and earn credibility with your fans. Don’t overthink the process! Find out how you can make an impact move toward solid business growth by listening to this episode!

Tell Stories!

An easy way to tell that someone just wants to sell something to you is if they have a lack of personality to their approach. You’ve been there, haven’t you? When a salesperson shares all the stats and figures but they never tell a story or try to connect with you on a personal level. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain the value of telling stories and letting your personality shine through. You don’t have to be perfect, in fact, people will connect better if you embrace your quirkiness. Don’t be afraid to let your guard down and show who you are to your audience. To hear more about how to tell stories and make a personal connection with your customers, make sure to listen to this episode!

How to craft a compelling “Hook”

What does it take to really bring in your audience and make them interested in the content you provide via your email list? Do you have to go the super sleazy route in order to succeed? On this episode of The Amazing Seller, Scott and Chris breakdown how sellers like you can craft a compelling “Hook” to draw your customers to your content. When you are connecting with your customers via email, you’ve got to make your message stand out. One of the best ways to do that is to ask a question or make a bold statement. You can also provide interesting content like DIY (Do it yourself) projects. To hear more helpful tips from the guys on how to make your content stand out, listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Scott and Chris go over the numbers they’ve acquired from building a list.
  • [4:30] Remember, you are connecting with people.
  • [9:00] The struggle with delivering non monetary value.
  • [14:00] Why stories are so effective and how to connect with your emails.
  • [19:30] Send out weekly content to your email list.
  • [23:30] Crafting a “Hook” to draw your audience in.
  • [30:00] Sell the open and the click.
  • [36:30] Applying email writing lessons to social media posts.
  • [41:30] Common mistakes sellers make when sending emails.
  • [47:00] Scott recaps six steps to grow your brand via email lists.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS438.mp3
Category:general -- posted at: 4:30am EST

Have you been waiting eagerly to hear what Scott’s big announcement will be? The wait is over! On this episode of The Amazing Seller, you’ll hear Scott’s big announcement about how TAS followers like you can enter to win a scholarship to the TAS private label classroom. On top of this exciting announcement and the details of how to enter, Scott also goes over an email from a TAS follower that brings up the topic of how to get more reviews. Make sure to catch this episode to get Scott’s five steps that’ll lead to increased product reviews, don’t miss it!

Find a Product with Low Reviews

If you want to set yourself up for success as an e-commerce seller on Amazon, what will it take? Do you need to have an amazing product? Do you have to have the perfect business plan? On this episode of The Amazing Seller, Scott explains what you need to get started on the right foot and move your business toward success early. One of the very first ways sellers like you can start off poised for success is to identify a product that has at least ten units being sold each day and has a low amount of reviews. This formula, according to Scott is perfect for sellers just getting started or moving toward their next product. To hear more about this topic, make sure to catch this episode!

Don’t Neglect a Solid follow up process!

Do you have a follow-up strategy in place for connecting with your Amazon buyers? When was the last time that you evaluated your process for follow up? On this episode of The Amazing Seller, Scott shares some helpful steps and tools that sellers like you can use to make sure you aren’t missing any opportunities to connect with your buyers. The last thing you want is to leave an easy process like follow up neglected, even if your efforts bring in a handful of followers, wouldn’t it be worth it? To hear more about this subject and more, listen to this episode!

Build a Good List

If you’ve been around the TAS community for very long, you know how much Scott likes to encourage followers like you to make sure to build a good email list and a good social media following. How is your list building going? What steps have you taken to build and grow your list lately? On this episode of The Amazing Seller, Scott once again explains why you need a good email list and social media following to succeed as an ecommerce seller. Don’t delay, find out why this step is so important! Listen to this episode to hear more.

Don’t forget to engage with your followers!

Don’t you hate it when you find that someone has invited you to an event and it feels like a total waste of your time? Don’t make that same mistake by delivering low-quality content and follow up with your email list and social media subscribers! On this episode of The Amazing Seller, Scott shares why and how you can deliver worthwhile content and offers to your followers that will make they glad they choose to follow you and your brand. Get more helpful tips and insights like this one from Scott on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Scott’s BIG ANNOUNCEMENT.
  • [5:00] An email from a TAS follower regarding reviews.
  • [9:00] Scott’s five steps regarding reviews.
  • [12:00] Make sure to build a good list!
  • [18:30] Engage with your followers.
  • [20:00] Scott recaps his five steps.
  • [24:30] Scott gives an update about the status of his brand with Chris.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS437.mp3
Category:general -- posted at: 4:30am EST

Are you ready for another week to tackle your goals and move one step closer to successful ecommerce business you’ve always dreamed of? You’ve come to the right place to get fired up and ready to go! On this episode of The Amazing Seller, you’ll hear from Scott as he shares some helpful takeaways from a recent TAS meetup, why your excuses are no good, and of course, he answers questions from TAS followers like you! Don’t miss this helpful episode, it could be just what you need to fan those embers into a full-fledged fire!

Meetups are HUGE!

Did you know that being part of a group or community can help you stay on track? This is why people join groups like Weight Watchers, being part of a larger community with a similar goal keeps you motivated. On this episode of The Amazing Seller, you’ll hear from Scott as he shares the power and impact that local TAS meetups have had on leaders like you! What is your plan to stay on track? Do you have a local group of fellow business leaders you could connect with so you can stay focused? Hear more from Scott on this topic and much more by listening to this episode!

Partnering With Local Businesses

Are you looking for a low-risk way to start your journey as an ecommerce seller? Have you considered connecting with local businesses to see if you could list their products online and form some sort of partnership? On this episode of The Amazing Seller, Scott shares how he heard from TAS follower like you at a recent meetup about how they’ve connected with local businesses to start their foray into ecommerce selling. If you’ve been looking for a way to get started but you are unsure of the overseas dealings and product testing, you might want to consider this option. Make sure to listen to this episode as Scott share more helpful insights like this one!

Don’t Buy Your Own Excuses!

What is holding you back from getting started on your own ecommerce business today? Is it a lack of money, time, additional resources, or all of the above? Don’t let those excuses hold you back! On this episode of The Amazing Seller, you’ll hear from Scott as he shares why all the excuses you could muster to delay starting your journey toward running your own ecommerce business today are useless. Is it difficult? Yes! But if you really want it, and you are willing to struggle toward a worthy goal, you can do it! Hear more from Scott as he tries to motivate and inspire business leaders like you to get started on this episode.

Take Advantage of Resources Around You!

Do you or someone you know have the skills to create marketable items from home? Have you considered leveraging those products and testing them in the ecommerce marketplace? What are you waiting for? On this episode of The Amazing Seller, Scott encourages TAS followers like you to take advantage of resources around you to get started or branch out on your next product. This one piece of advice could be a huge gamechanger for sellers like you! Make sure to listen to this episode as Scott expands on this subject and so much more, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Scott’s takeaways from a recent TAS meetup.
  • [11:00] Question #1: Is my cost per email for running giveaways is too high?
  • [20:00] Question #2: I have a custom textile product a friend makes, is it a good product to start with?
  • [24:30] Question #3: Is brand registry worth the effort?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS436.mp3
Category:general -- posted at: 4:30am EST

How do you know that the supplier you’ve picked is trustworthy? Are you nervous about doing with overseas suppliers? You aren’t alone! On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down steps you can take to make sure you are on the right track and not placing your business and money at risk. Scott also shares a helpful story from his own experience that will help you understand the lessons and steps he goes over. Make sure you have pen and paper ready, you don’t want to miss this vital and relevant episode!

Take the Time to Build Relationships

As a species, we are relational beings. But did you know that building and cultivating relationships can help you in business in addition to your personal life? On this episode of The Amazing Seller, Scott explains the impact you can have by taking the time to build and develop meaningful relationships. The goal isn’t to have just a one-sided relationship, a healthy and mutually beneficial relationship provides a net positive to both parties. What steps can you take today to start building thriving and strategic business relationships? Make sure to listen to this episode to find out!

Don’t Skimp on Having Your Suppliers Inspected!

One way to ease your concern when conducting business from overseas is to hire an independent inspector to visit your supplier in person and go through their facility and production process. But where do you start? How do you connect and build a relationship with an independent inspection agent? On this episode of The Amazing Seller, Scott explains how he went through the process himself and how sellers like you can do the same! Don’t be too intimidated by this whole process, take your time, do your research and trust people like Scott who have been there and what to help business owners like you make the right decisions. Make sure to check out the resources links at the end of this post!

Your Relationship with Your Overseas Contact could be a Gamechanger!

You might think that all this talk about building a relationship with an overseas contact is too good to be true. It’s not, it can also save you a large amount of money in the long run. On this episode of The Amazing Seller, you’ll hear from Scott as he walks through how his contact in China took the initiative and saved his over $5,000 in potentially unusable products. From there, Scott and his business partner were able to further connect with and make an offer to this contact to work directly for them as an independent contractor and inspector. Imagine what a connection like that could do for your brand! To hear more about Scott’s story, make sure to listen to this informative episode!

Four Steps You Can’t SKIP

Wouldn’t it be helpful to have a set of guidelines or steps that could clearly mark out how sellers that are new to dealing with overseas suppliers should proceed? Good news, there is! On this episode of The Amazing Seller, Scott shares four steps that can help sellers like you as you proceed with building relationships and establishing business connections overseas.

  1. Always get inspections by an agent or a third party that you can trust.
  2. If you can help it, don’t ship to Amazon directly for your first product.
  3. Request a small order to test the quality of the product yourself.
  4. Get pictures along the way.

If you’d like to hear more about these helpful steps that Scott has provided, make sure to listen to this episode as he expands on these steps and more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Connections and relationships are HUGE!
  • [6:00] Scott tells his story of building a relationship that saved him money.
  • [12:30] You really need to have your suppliers inspected.
  • [17:30] Why you need to build relationships with your overseas contacts.
  • [33:00] 4 Steps you need to follow.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS435.mp3
Category:general -- posted at: 4:30am EST

What do you do when you are trying to build an email list with a giveaway but you don’t get the numbers you’d expect? Should you just accept that situation or can you make changes to your approach to improve the numbers? On this episode of The Amazing Seller, you’ll hear from Chris and Scott as they go over an email from a TAS follower like you and explain what they would do to improve signups for their giveaway. The guys also cover the difference between running ads on Facebook and Instagram, how to adjust ads to connect with the target audience, why it’s important to be specific, and much more! You don’t want to miss this helpful episode!

Facebook Ads vs. Instagram Ads

When you are getting started with building an email list and you are considering running ads on Facebook, Instagram, and other social media sites, how do you decide which one will provide the best results? Do you have to suffer through trial and error or can you learn from others who have already been down this road? On this episode of The Amazing Seller, you’ll hear from Chris and Scott as they explain their experiences running ads on both Facebook and Instagram. While the guys don’t steer people away from running an ad on Instagram, they’ve found that running an ad on Facebook yields more consistent results. To hear more about running ads on social media sites and more, make sure to listen to this episode!

Why You Should be Specific

What is your strategy when crafting a compelling giveaway? Do you advertise an expensive and popular item that is trending in the marketplace at the time? Or do you offer an item that will appeal to your specific target audience? On this episode of The Amazing Seller, you’ll hear from Chris and Scott as they break down why sellers like you need to be specific in your giveaways and avoid the generic offers. While you might get a lot of interest if you give away an Xbox or an Amazon Fire Stick, it won’t get you very far if those items don’t connect to your specific category and the type of buyers you are trying to attract to your list. Consider using an item that is popular among your niche audience so you get people who will be genuinely interested in what your brand has to offer. Get more helpful tips like this one in this episode!

The Cause of Low Opt-In Numbers

Do you know the common reasons why an offer that you run might not perform very well? What steps can you take to identify and correct those issues that come up when running a giveaway? On this episode of The Amazing Seller, Chris and Scott go over a helpful rundown of what may cause your giveaway to bring in poor results. One area that the guys touch on is making sure your offer is attractive enough to your target audience. If you don’t put a decent monetary value on the item that you are giving away, why would people pause and consider following through on your giveaway? They wouldn’t! To hear additional reasons that lead to poor giveaway results and what you can do to avoid them, listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Chris reads an email from a TAS follower.
  • [6:00] The difference between running ads on Facebook vs. Instagram.
  • [11:00] Chris and Scott talk about how they would tweak the ad.
  • [17:30] Be specific and avoid the generic.
  • [21:00] Why you might be having a low opt-in rate when running offers.
  • [23:00] Chris runs through a helpful checklist.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS434.mp3
Category:general -- posted at: 11:38pm EST

Are you fired up and ready to go? What is that one thing that drives you and keeps you striving for success? Is it a goal that you keep working toward? Have you taken the time to vocalize it and write it down? Maybe put it next to your computer or on the refrigerator? It’s for another Ask Scott Session where you can get your weekly dose of energy, excitement and drive to help you to keep moving forward. On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thought of the week and covers questions from TAS followers like you! Don’t miss a moment of this energizing episode!

Keeping a Positive Mindset

Did you know that your mindset can have a huge impact on the success of your business? Think about it, if you are hopeful and positive about the steps you are taking in building your ecommerce business, it will act as fuel to the fire that drives you. On this episode of The Amazing Seller, Scott opens up about the power of a maintaining a positive mindset and the benefits it can have in life and business. If you are looking for that missing piece that can help you stay focused and passionate about the work you are putting in, make sure to check out this episode and helpful insights that Scott has to share!

Acquiring More Product Reviews

What can you do to get more product reviews for your Amazon product? What steps have you already taken to try and increase the number of reviews? On this episode of The Amazing Seller, Scott explains how sellers like you can start taking steps that will increase the chances of getting more reviews on your product listing. Scott encourages sellers to focus on bringing a high-quality product to market and to make sure that the product you are listing isn’t dependent on high reviews to drive sales. If you’d like to hear Scott expand on this topic and more, make sure to listen to this episode!

Payment Methods for Suppliers

Let’s face it, getting started with your ecommerce business can be intimidating and even scary. Especially when you are faced with the decision to send money overseas to your supplier. What is the best course of action for taking this first, big step? On this episode of The Amazing Seller, Scott shares his thoughts on how to take this step wisely. Don’t get fooled! When preparing to pay your supplier, Scott encourages sellers like you to make sure you do your homework on the supplier you are considering to use. Scott also suggests using platforms like PayPal and escrow services to help safeguard your money as you wait to receive the product you ordered. Get more helpful insights into this subject by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Thought of the week.
  • [14:00] Question #1: Why is my product ad showing up on other web pages?
  • [21:00] Question #2: How can I get more reviews for my product?
  • [28:00] Question #3: What is the best payment method to use with suppliers?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS433.mp3
Category:general -- posted at: 4:30am EST

Are you ready to get started down the path to launch your very first product? Are you considering taking the steps to launch your next product? Either way, this is an episode you don’t want to miss! On this episode of The Amazing Seller, Scott and Chris break down the components for a holistic and healthy pre-launch strategy. They cover the use of keywords, email launch lists, if it’s a good idea to use a review group, product listing optimization, and much more! You don’t want to miss this informative and helpful episode!

Utilizing Keywords

Do you have a good handle on how to utilize keywords in your product listing? When was the last time you evaluated your approach? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they break down all the info you need regarding keywords and how to use them effectively. According to Scott, the best place to put your researched keywords is in your title, that is where Amazon is placing a lot of their attention and focus. He goes on to explain that after you’ve optimized your keywords in the title, the next place to include those keywords is in the bullet points and in the listing’s back end. To hear Scott and Chris expand on this topic and more, make sure to listen to this episode!

Why You Need an Email Launch List

Is taking the time to build an email launch list really worth the investment? Are there other ways to accomplish what an email list can do for ecommerce sellers? On this episode of The Amazing Seller, Scott and Chris go over why they remain convinced that building an email launch list should be at the top of your priority list. The guys explain that building an email list will help you not only drive sales for the product you are launching, it will help you expand your brand presence and position you for future product launches. If you feel intimidated by the whole email list topic, make sure to check out the workshop that Scott and Chris put together located in the resources section at the end of this post.

Should You Use a Review Group?

Is it a good idea, give the recent Amazon changes regarding reviews to utilize a review group? Are there other, more effective methods out there to elicit reviews? On this episode of The Amazing Seller, Scott and Chris share their thoughts on review groups and if they are still worth your time. While the guys don’t completely disavow the use of review groups, they do encourage sellers like you to allocate your resources toward building your own email list which will encourage buyers to leave reviews. They also touch on the option of connecting with social media influencers to leverage their followers to drive sales to your listing which will, in turn, increase your chance for building up reviews. To hear more on this topic from Scott and Chris, make sure to listen to this episode!

Don’t Forget to Optimize Your Listing!

Do you have a good system in place to optimize and review your product listing? When was the last time you evaluated your checklist? On this episode of The Amazing Seller, Scott and Chris cover essential steps they cover when running through a new product listing for their brand. If you’ve covered your keyword use, you have a good PPC strategy, and you’ve built a solid email list, the next step may be to take a look at the photos you are using for your product listing. This sounds like a basic and simple step but you’d be surprised at how many sellers miss this crucial aspect. Don’t skimp on product photos! Spend the money to get high-quality photos of your product, you won’t regret it. Learn more about this subject by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Chris goes over an email from a TAS follower.
  • [6:30] How do you use your keywords in your product listing?
  • [9:30] Where to start with identifying your keywords.
  • [13:30] Getting started with an email launch list.
  • [16:30] Using review groups, a good idea?
  • [18:30] Why you should build your own email list.
  • [25:30] What should you do if your numbers change during the pre-launch phase?
  • [28:00] A two-pronged approach to launching your product; PPC and Email List.
  • [33:00] Make sure you have high-quality pictures for your product listing!
  • [36:30] Scott recaps a good pre-launch strategy.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS432.mp3
Category:general -- posted at: 4:30am EST

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