TAS 432: Building a Rock Solid Foundation to CRUSH your Next Product Launch (Key Components)

Are you ready to get started down the path to launch your very first product? Are you considering taking the steps to launch your next product? Either way, this is an episode you don’t want to miss! On this episode of The Amazing Seller, Scott and Chris break down the components for a holistic and healthy pre-launch strategy. They cover the use of keywords, email launch lists, if it’s a good idea to use a review group, product listing optimization, and much more! You don’t want to miss this informative and helpful episode!

Utilizing Keywords

Do you have a good handle on how to utilize keywords in your product listing? When was the last time you evaluated your approach? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they break down all the info you need regarding keywords and how to use them effectively. According to Scott, the best place to put your researched keywords is in your title, that is where Amazon is placing a lot of their attention and focus. He goes on to explain that after you’ve optimized your keywords in the title, the next place to include those keywords is in the bullet points and in the listing’s back end. To hear Scott and Chris expand on this topic and more, make sure to listen to this episode!

Why You Need an Email Launch List

Is taking the time to build an email launch list really worth the investment? Are there other ways to accomplish what an email list can do for ecommerce sellers? On this episode of The Amazing Seller, Scott and Chris go over why they remain convinced that building an email launch list should be at the top of your priority list. The guys explain that building an email list will help you not only drive sales for the product you are launching, it will help you expand your brand presence and position you for future product launches. If you feel intimidated by the whole email list topic, make sure to check out the workshop that Scott and Chris put together located in the resources section at the end of this post.

Should You Use a Review Group?

Is it a good idea, give the recent Amazon changes regarding reviews to utilize a review group? Are there other, more effective methods out there to elicit reviews? On this episode of The Amazing Seller, Scott and Chris share their thoughts on review groups and if they are still worth your time. While the guys don’t completely disavow the use of review groups, they do encourage sellers like you to allocate your resources toward building your own email list which will encourage buyers to leave reviews. They also touch on the option of connecting with social media influencers to leverage their followers to drive sales to your listing which will, in turn, increase your chance for building up reviews. To hear more on this topic from Scott and Chris, make sure to listen to this episode!

Don’t Forget to Optimize Your Listing!

Do you have a good system in place to optimize and review your product listing? When was the last time you evaluated your checklist? On this episode of The Amazing Seller, Scott and Chris cover essential steps they cover when running through a new product listing for their brand. If you’ve covered your keyword use, you have a good PPC strategy, and you’ve built a solid email list, the next step may be to take a look at the photos you are using for your product listing. This sounds like a basic and simple step but you’d be surprised at how many sellers miss this crucial aspect. Don’t skimp on product photos! Spend the money to get high-quality photos of your product, you won’t regret it. Learn more about this subject by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [1:30] Chris goes over an email from a TAS follower.
• [6:30] How do you use your keywords in your product listing?
• [9:30] Where to start with identifying your keywords.
• [13:30] Getting started with an email launch list.
• [16:30] Using review groups, a good idea?
• [18:30] Why you should build your own email list.
• [25:30] What should you do if your numbers change during the pre-launch phase?
• [28:00] A two-pronged approach to launching your product; PPC and Email List.
• [33:00] Make sure you have high-quality pictures for your product listing!
• [36:30] Scott recaps a good pre-launch strategy.

RESOURCES MENTIONED IN THIS EPISODE

• Google Keywords
• Merchant Words
• www.theamazingseller.com/resources
• www.theamazingseller.com/scope
• www.theamazingseller.com/buildlist
• www.theamazingseller.com/workshop
• www.theamazingseller.com/fb
• Slick deals
• Fat wallet
• Jump Send