TAS 451: ASK Scott Session #139 - Sales Vanished - Help to Narrow Market - One Product and Email List?

Are you ready for that extra dose of inspiration to move you across the finish line this week? You’ve come to the right place! It’s time for another session of Ask Scott. On this episode of The Amazing Seller, Scott shares his thought of the week, how to respond when your sales drop to ZERO, what it takes to rank your product in a competitive niche, why building an email list isn’t needed for every product, and so much more! Grab pen and paper, you don’t miss a minute of this informative and helpful episode!

Someone is watching you!

Look back to those influential people in your life, what was it about them that made such a large impression on you? Was it your dad’s work ethic? Your mom’s ambition? Or your older brother’s innovation? Somewhere along the line, someone made an impact on you and right now, you are having that same effect on someone in your social sphere. On this episode of The Amazing Seller, Scott encourages leaders like you to think about the people in your life who are watching your actions, especially if you have kids. To hear Scott break down the responsibility of setting an example, make sure to catch this episode!

What should you do if your sales suddenly drop to ZERO?

Imagine that you are getting your ecommerce business off the ground and you have steady sales, then suddenly, almost out of nowhere your sales drop to zero. How would you respond? What steps can you take to correct the situation? On this episode of The Amazing Seller, Scott addresses this situation that a fellow TAS follower like you encountered. Scott says that one way to figure out how to start fixing the situation is to increase your PPC spending. This will tell you if you can get more views on your listing if those views translate to sales. If they don’t then there are a few other options you can start addressing. Listen to this episode as Scott expands on this subject and more!

Is it always the best move to build an email list?

If you’ve been around the TAS community you’ve heard from Scott about the importance of building an email list. If you haven’t, make sure to search the resources for more information on that subject. But the truth is, there will be some products and some brands where building an email list isn’t the best use of your resources. Make sure to listen to this episode of The Amazing Seller as Scott explains the few exceptions to this rule. You’ll also hear about how to compete in a niche market and so much more! Don’t miss this informative episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [4:30] Scott’s thought of the week; you are being watched!
• [10:00] Question #1: My sales dropped to ZERO! What should I do?
• [18:00] Question #2: How do I rank my products in such a competitive niche?
• [27:30] Question #3: Does it make sense to build an email list for every brand/product?

RESOURCES MENTIONED IN THIS EPISODE

• www.theamazingseller.com/ask
• www.theamazingseller.com/450
• www.theamazingseller.com/dad
• Shopify
• Flex Watches
• The Profit