The Amazing Seller Podcast

Is your ecommerce business set up for long-term success or are you just one Amazon policy change away from collapse? That might sound dramatic, but the truth is, it happens to sellers like you all the time! If you are the New Years resolution setting type person then consider making 2019 the year that you future-proof your business! On this episode of The Amazing Seller, you’ll hear from Scott as he runs through his ten-step process for future proofing your business. Make sure to have pen and paper ready for this episode; you are going to need it!

Where are you focused?

It’s gut check time and what a perfect point to do it, just as 2018 comes to a close. As you look ahead, what are you focused on for the coming year? Do you plan on making small changes or are you going for big ones? As Scott looks back on the progress he has made with TAS and his new brand, he’s convinced now, more than ever that the key to success in business is showing up. Are you committed to your business? Will you work toward it even if you run into roadblocks and challenges? If you are in it for the long haul, stick around, Scott has some valuable tips and insights for leaders like you!

Get to know your market.

The primary reason that many ecommerce brands fail is a lack of proper knowledge about their market. Too often a well-intentioned seller chooses a market and rushes in full steam ahead without conducting thorough market research. Don’t let that happen to you! Put in the time you need to know what your market needs and how to deliver it in a way that excites and engages your audience. If you find yourself struggling to come up with a strategy for researching your market, you’ve come to the right place! Listen to this episode as Scott provides several ways that sellers like you can get started, you don’t want to miss it!

Create a home base for your brand.

As your ecommerce business builds momentum, what is your vision for your brand? Do you expect to build it completely dependent on Amazon or do you dream of taking your brand away from Amazon once it reaches a certain point of profitability? According to Scott, it is not too early to start building your home base, a central location for your brand. Don’t assume that you have to have a fully fleshed out home base in mind; you can start small. For some helpful ideas on what this looks like, make sure to listen to this episode of The Amazing Seller!

Build your email list!

If you’ve been around the TAS community for very long, you know that Scott is passionate about getting ecommerce sellers like you to build an email list. How is that going for you? Have you started building your list yet? An email list is one of the best assets that a seller can have in his rapidly changing ecommerce marketplace. If you own your list, you can weather any storm that might come your way. Future-proof your business by investing your time and energy into building a solid email list. Discover more about this important topic by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [3:15] The key in any business is showing up.
  • [5:00] Make sure to check out Brand Accelerator Live!
  • [8:00] You need to build assets for your business.
  • [10:00] Niche down and know your market!
  • [12:30] Conduct your product research.
  • [16:00] Content research. What is your niche market consuming right now?
  • [19:30] Build your brand’s home base.
  • [21:30] Establish a social media presence.
  • [24:45] Chose three to five products to potentially source.
  • [26:40] Build your email list.
  • [30:00] Publish content on a regular basis.
  • [31:20] Expand your brand using each step covered.
  • [34:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS614.mp3
Category:general -- posted at: 4:30am EST

Is 2019 going to be the year that you take your ecommerce business to the next level of growth? What is currently holding your business back? Is it time to start investing in your development as a leader? If you are ready to do the hard work necessary, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he goes over how you can attend Brand Accelerator Live in 2019, his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this engaging episode!

Brand Accelerator Live!

As you look back at 2018, can you honestly say that you have invested in your personal growth as a leader? Have you read any books or attended any events that really challenge your thinking and help you step outside of the box? If you’d like 2019 to be the year where you turn things around for your business, you’ve got to take advantage of Brand Accelerator Live! To find out how this event will set your brand up for success, make sure to listen to this episode of The Amazing Seller!

Think about long-term success.

Have you ever felt like your business often takes two steps forward and one step backward? What will it take to get out of the constant short-term successes and really tackle those larger goals in life and business? According to Scott, your success is directly tied to your long-term strategy for your business. When was the last time you evaluated your strategy? If you are ready to up your game for 2019, this is an episode you don’t want to miss. Listen to this episode of The Amazing Seller as Scott dives deep into this critical topic for ecommerce sellers like you!

How to make sure your PPC efforts are working on Amazon.

Have you ever had an issue with your PPC efforts on Amazon? What was your solution? Have you made adjustments to your approach? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over a question from a TAS follower like you who is having some hiccups with their PPC usage. Here are a few helpful places to start, according to Scott.

  1. Look at the category your product is listed in. It could be a mismatch.
  2. Is the category relevant to your keyword selection?
  3. Reach out to Amazon to get an answer.

If you are having issues with your PPC strategy, you aren’t alone! To get a full breakdown of solutions you can try to get to the bottom of this issue, make sure to listen to this helpful episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [3:30] Scott’s thought of the week, think long-term.
  • [8:00] Question: Why won’t Amazon spend money on PPC for my new product?
  • [16:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS613.mp3
Category:general -- posted at: 4:30am EST

Do you have a good plan in place for your business as 2019 looms over the horizon? Are your goals and plans achievable or are they too lofty? Are they challenging enough or too easy to obtain? On this episode of The Amazing Seller, you’ll hear from Scott as he explains his approach to creating a business plan, why it's important to take action ASAP, and so much more. If you are ready to up your game and get the most of your efforts for the coming year, this is the episode for you! Have pen and paper ready; you are going to need it!

Successful leaders make a plan.

Have you ever found yourself wondering how certain business leaders get to the level of fame and fortune they enjoy? Did they inherit money? Were they lucky? Did they pull themselves up by their bootstraps? Each successful leader is going to have a different aspect of their story, but all leaders who continue to succeed do so because they’ve got a plan in place. Do you have your plan figured out? Have you written it out yet? Why not place it on the refrigerator door? If you have any hope of making it big with your ecommerce business, you’ve got to make sure your plan is front and center! Learn more about the value of planning from Scott on this episode of The Amazing Seller; you don’t want to miss it!

Scott’s five step plan.

Even if you have a plan in place, it is always helpful to review that plan and see if there are ways you can adjust it, so it fits in that sweet spot between challenging and attainable. To give you a good reference point, Scott has laid out his five steps for creating a business plan. 

  1. Identify your target for the year. What is your net profit goal?
  2. Work the numbers backward to come up with what you need to bring in each day.
  3. Come up with a plan. What can you do to get it done?
  4. Find 3 to 5 products with $10 profit margins.
  5. Launch three products in six months and three more products by the eight-month mark.

This five-step plan from Scott is only a starting point. Make it your own, play with it, just get started! Don’t put it off or hope to get it done at some point, do it today! What do you have to lose? To hear more from Scott about this critical topic, make sure to listen to this episode of The Amazing Seller!

Don’t miss Brand Accelerator Live!

Do you have your tickets for Brand Accelerator Live yet? What are you waiting for? This is the one ecommerce event that you’ve got to make time to attend in 2019! Don’t let excuses get in your way; you need to invest in your growth as a leader. Connecting with Scott’s content and the fantastic TAS community could be just the thing your brand needs to move past the competition. If you get on the ball and sign up right now, you’ll be able to catch the early bird pricing! Get more information in the resources section at the end of this post!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [2:45] Why you need to check out Brand Accelerator Live.
  • [4:20] Scott launches into his 5 steps to creating your business plan.
  • [14:30] What is your plan for 2019?
  • [18:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS612.mp3
Category:general -- posted at: 4:30am EST

Wouldn’t it be nice if there was a way to sidestep your competition and build a profitable ecommerce business? Good news, you can do just that! On this episode of The Amazing Seller, you’ll hear from Scott as he provides his take on building an ecommerce business with a niche market in mind. Don’t leave it all up to trial and error or guesswork, learn from the seasoned perspective that Scott provides! Make sure you have pen and paper ready, you are going to need it!

Make sure to attend Brand Accelerator Live!

Do you have your ticket for Brand Accelerator Live yet? What are you waiting for? Don’t be shy about investing in your growth as a business leader. This special TAS event is one you don’t want to miss out on! Scott and his team have worked hard to make this event worthwhile and valuable. If you want to grow as a business leader and innovator in 2019, this is the event you’ve got to attend. To hear more about Brand Accelerator Live and how to sign up, listen to this episode of The Amazing Seller!

A tried and tested approach.

Let’s face it, gone are the days where you could find a random product on Amazon, source it yourself and then turn a massive profit. Does this signal the end of private label business viability? Not according to Scott! He remains convinced that there are plenty of opportunities available for the ecommerce seller who is willing to put in the work. Are you ready to take Scott’s seasoned advice? Are you willing to follow his tired and tested approach? Learn more about how to get your ecommerce business started the right way by listening to this episode of The Amazing Seller!

Four steps for niching down your target market.

Where can start if you are ready to drill down in your target market? Is there a clear cut method you can follow to help you as you start this process? Yes! Scott has developed a four-step process you can follow that will get you well on your way to niching down in your target market.

  1. Use autofill on Amazon to give you suggests.
  2. Look at the frequently bought together suggestions.
  3. Conduct research using Jungle Scout.
  4. Analyze the sales that the products are bringing in.

To get your ecommerce business started with the most targeted and niched down brand possible, make sure to listen to this episode of The Amazing Seller for all key info you need!

Niche down, then go even further!

Do you think you’ve gone as far as you can with niching down your target market? Not so fast, think again! Did you know that you can increase your chances for profitability if you force yourself to niche down even further? The deeper you go drill down into your target market, the harder it will be for someone to hijack your listing or give you serious competition. To hear more about how to niche down your target market as far as possible, make sure to listen to this helpful episode of The Amazing Seller, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [2:30] Why you should check out Brand Accelerator Live.
  • [7:30] How Scott has niched down in his target market.
  • [9:20] Even if you’ve niched down, go further!
  • [14:10] Scott walks through how you’d niche down your market.
  • [24:00] Scott’s 4 steps for niching down your target market.
  • [28:15] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS611.mp3
Category:general -- posted at: 4:30am EST

It’s crazy to think but the New Year is just around the corner! Are you ready for 2019? More importantly, is your ecommerce business ready for what 2019 has in store? If you need a little burst of momentum to get you going in the right direction, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he provides one of his signature thoughts of the week, goes over an answer to a question from a TAS follower like you, and much more. You don’t want to miss a minute of this engaging episode!

Take time to create YOUR plan!

As the New Year draws closer, it is a great time to stop and consider what your plan is for the new year. Do you have a plan? What are the big goals? What are the small goals that will help you achieve those larger ones? If you don’t sit down and make a plan, you can’t expect anything in your life or business to change! On this episode of The Amazing Seller, you’ll hear from Scott as he explains the value of sitting down with pen and paper to map out your plan for success. If you are ready to take your future seriously, make sure to listen to this episode featuring Scott’s valuable insights!

Tools to help you succeed.

Is your head spinning from all the options out there on the marketplace when it comes to setting up your ecommerce business? From picking the right email service to figuring out domain names and hosting sights, do you feel out of your element? If your answer is yes, you aren’t alone! There are tons of budding ecommerce business owners out there who need a little guidance to get their business off the ground and headed in the right direction. Listen to this episode of The Amazing Seller as Scott runs through a good list of his favorite resources, you can also find the links in the resource section at the end of this post!

Take action!

At the end of the day, all the planning and list of resources don’t mean anything if you fail to take action! Make a resolution today, or wait a few days until January 1st if you need to! Resolve to take action and get your business in the place you want it to be this time next year. If you sit around waiting for momentum to materialize or someone to come along and hold your hand every step of the way, you’ll be waiting forever! Let this episode of The Amazing Seller serve as your wake up call to get out there and take action!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Scott’s thought of the week, take time to create YOUR plan.
  • [6:05] Question: What brand building tools are needed to grow my business?
  • [18:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS610.mp3
Category:general -- posted at: 1:10am EST

Is there a magic formula for success in the ecommerce sector? Can you just find the right product to sell and then sit back and enjoy overnight success? Not so fast, things are changing! While you might be able to score some short-term success by selling a water filter on Amazon, you need a more robust strategy for long-term success. On this episode of The Amazing Seller, you’ll hear from Scott as Chris as they break down their formula for building an ecommerce brand that can go the distance. Make sure you have pen and paper ready for this informative episode, you don’t want to miss it!

How to find the right niche market.

Have you found your niche market yet? Are you ready to go out there and build a business based on your passion? Now is the time to act! There are so many tools and methods that ecommerce sellers like you can use to get your business off the ground and build your niche audience. Scott and Chris encourage sellers to take the time and drill down to locate that specific niche market that you can use to build your brand. If you are struggling with finding your niche, this is the episode for you! Listen as the guys explain how sellers like you can get started on the right foot!

Product discovery.

Where do you even start to get an idea for the products that will succeed on ecommerce platforms like Amazon? Is it a good idea to just start searching online to see what sells in high volumes? What knowledge, skills, or expertise do you have that can be turned into a product? There is some aspect of your background that gives you a leg up on the competition because you already know the market and need. Listen to this episode of The Amazing Seller as Scott and Chris explain how sellers like you can discover the right products to sell on Amazon!

Make sure to build your home base!

Once you’ve figured out your target audience and you’ve picked the right product to get your brand started, it’s time to start thinking long-term. While Amazon is a great place to get your ecommerce business off of the ground, you need to have a plan in place to expand beyond Amazon. A great way to get started while you wait for your product to arrive is to begin building your home base. Don’t overthink this step! You can start small and grow your home base from a small blog to a thriving ecommerce store, the key is to start somewhere. To get more helpful information on this important step, make sure to listen to this episode of The Amazing Seller!

Three ways to launch your product on Amazon.

Did you know that there are three ways you can launch your ecommerce product on Amazon? Which way is the best? It depends! Scott and Chris are here to take you through each way to launch your product on Amazon. 

  1. Turn on PPC (Pay Per Click) and start your keyword strategy.
  2. Leverage the email list you’ve built.
  3. Utilize your connection with social media influencers to push your product.

How do you determine which way is the best way for you? What if you want to use more than one method? To get the full explanation of each approach to launch your product, make sure to catch this valuable episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [6:20] Short-term wins and long-term wins.
  • [12:00] Why it’s important to identify a market right from the start.
  • [13:30] The guys run through market validation.
  • [20:00] Product discovery and the 10x10x1 formula.
  • [24:00] Sourcing tips you can use.
  • [28:30] Don’t forget to build your home base!
  • [36:45] Three ways to launch your product on Amazon.
  • [42:00] Why constant content creation is important for your brand.
  • [48:00] Closing thoughts from Scott and Chris.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS609.mp3
Category:general -- posted at: 4:30am EST

Have you ever had a moment when you got amazing news and then a few minutes later you find out that the news wasn’t as great as you thought it was? Unfortunately, a similar situation has cropped up in ecommerce circles with the new tax law. Here to help bring clarity to the subject is Josh Bauerle. In his conversation with Scott, Josh explains the confusion surrounding the tax law, how it will affect ecommerce sellers like you, steps you can take to make sure you are working off of the right information, and much more. Don’t miss a minute of this informative episode of The Amazing Seller!

Wait, what happened?

Like most ecommerce sellers you were probably pumped to hear about the new change in the tax policy that allows businesses to write off inventory whether they sell it or not. This news was hailed as a game changer as it would save small business owners a ton of costs when it comes to taxes. Sometimes that old saying holds, “If something sounds too good to be true, it probably is.” Josh Bauerle and Scott took their time and did their due diligence tracking down all the info they thought they’d need to bring this new change to the TAS community. As it turns out, the tax policy is not as clear as they thought it would be on this change. The debate continues as different CPA’s have different takes on how business owners should interpret the new tax law.

Why you need a CPA.

This issue serves as a prime example to show ecommerce sellers why they need to have established a relationship with a CPA that they can trust. The benefit of having a relationship with a CPA who knows your specific business is that they can take a look at this new tax policy and give you their professional opinion on how you should adjust your business practices accordingly. If you only take your financial advice from what you hear or read online, pause! You need a CPA in your corner helping you through all the ins and outs.

Don’t try to game the system.

If you’ve been around the TAS community for very long, you know that Scott works hard to make sure that the advice he gives toes the ethical line. He doesn’t want to walk right up to it or mess around with shady business practices, and neither should you! Some voices in the ecommerce community are sharing ways you can manipulate your business and game the system to work in your advantage. You should see blaring red lights when this happens! While it may take more work and cause you to take the long route to success, keeping your business practices ethical will allow you to build something you can be proud of. To hear more about this tax policy news and more from Josh and Scott, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [1:50] Scott welcomes Josh Bauerle to the podcast.
  • [3:15] The guys talk about the confusion around the new tax policy.
  • [8:00] Where is the line?
  • [17:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS608a.mp3
Category:general -- posted at: 4:30am EST

It’s that time of the week again, another session of Ask Scott here on The Amazing Seller! This is the place to get that extra push, so ecommerce sellers like you can go out there and build the business of your dreams! On this episode, you’ll hear from Scott and Chris as they explain how sellers can list a product on Amazon successfully without an email list. While they don’t recommend this as the best strategy, it’s helpful info for those of you who are ready to jump in. Don’t miss a minute of this informative episode from Scott and Chris!

Make sure to catch the TAS Breakthrough U deal!

What have you done lately to invest in your growth as a business leader? Have you been reading books on running a small business? Have you been investing in your personal growth and mindset? If you want to have an advantage over your competition, you’ve got to take the time to invest in your personal growth. One great way to do this is by taking advantage of the TAS Breakthrough U training deal. This special package of courses and resources is only available at a discounted rate until December 20th. What are you waiting for? Check out the link to this exclusive offer located in the resources section at the end of this post.

Launching with PPC only.

Can you launch a product on Amazon only using PPC? Yes, you can! Remember, if you are taking this route, you’ve got to have your margins dialed in. Don’t think you can jump in with razor thin margins and make a successful run. At the end of the day, Scott and Chris are not huge fans of this PPC only option. They’d rather see sellers like you diversify your methods in the event that one method fails, you have a backup plan in place. To hear the guys explain how you can make a PPC only campaign work, make sure to listen to this helpful episode of The Amazing Seller!

Be patient, these things take time.

Let’s face it; we live in a fast-paced society where everyone is trained to get what they want when they want it, which is usually right away. Is it fair to bring those same expectations to your ecommmerce business? According to Scott and Chris, the answer is no! As an ecommerce business owner, you’ve got to fight that impulse to move on from something when you don’t see immediate results. You are going to need a good helping of patience if you have any hope to see the strategy for your brand play out successfully. Learn more about this vital topic from Scott and Chris by listening to this episode of The Amazing Seller; you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [2:15] Why you need to check out the TAS Breakthrough U offer.
  • [4:30] Can you launch a product on Amazon using PPC only?
  • [7:45] Tips for successfully launching a product with just PPC.
  • [13:15] How to set up your PPC campaign budget.
  • [16:00] Using the right keywords.
  • [21:30] Give your campaign time to succeed!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS607.mp3
Category:general -- posted at: 5:33pm EST

What if you decided to take action on that business idea that has been circling in your head? Would it even pan out? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Jesse Wilson. In his conversation with Scott, Jesse opens up about his successful YouTube channel, how the channel went from idea to reality, what steps he has taken to monetize the channel, plans he has for the future, and much more. Scott also shares some helpful tips for Jesse to get even more potential out of this thriving channel. Have pen and paper ready; you don't’ want to miss a minute of this engaging episode!

Just start!

There are a ton of reasons why you shouldn’t step out and start an ecommerce business. You could fall flat on your face, or you could end up looking like a fool. Will you let that stop you? The only difference between you and a successful business leader like Jesse Wilson is a moment of action! Jesse stepped out of what was safe and comfortable and he risked a lot by starting his YouTube channel. That could be you! Dig deep and summon the courage to take a leap and accomplish your goals. You’ve got tools and insights from the TAS community right here at your fingertips, what are you waiting for?

The power of setting goals.

What goals do you hope to accomplish both personally and professionally by this time next year? Will you find yourself in the same situation you are in today or will things have changed for the better? If you have any hope for change, you’ve got to start setting goals and knocking them out! Take a look at some of the most successful business leaders, and you’ll find people who set goals and accomplish them. You don’t have to start big, you make a little list of three goals, knock those out and then make a new list. Learn how Jesse Wilson reached his goals by listening to this powerful episode of The Amazing Seller, you don’t want to miss it!

Creating partnerships.

A great way to build momentum with your ecommerce business is to create a partnership with other brands and social media influencers. Take a look at some of the high performing channels on YouTube; chances are they promote a product or service. You can put your business in the best position for success by creating a partnership. Jesse Wilson saw the benefit of cross-promotion and brand partnership with his YouTube channel and encourages sellers like you to do the same. Learn more from Jesse’s perspective by listening to this informative episode of The Amazing Seller!

Don’t be afraid to learn along the way!

Let’s face it; there is something in your business that you are afraid to try. You don’t know how the whole thing will work out and scares you. Are you going to let that fear hold you back? Why should you? You don’t have to have all the answers or the perfect plan that will succeed without any problems; you can learn as you go. Get out there and make it happen, entrepreneurship is not for the timid. Learn what you can from the stories of gutsy leaders like Scott and Jesse and then go out there and write your own!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [5:45] Scott welcomes his guest, Jesse Wilson.
  • [9:30] Jesse talks about why he started his YouTube channel.
  • [14:30] What are Jesse’s goals for his channel?
  • [18:00] What is Patreon? Why did Jesse start using it?
  • [22:30] Scott and Jesse talk about competition on YouTube.
  • [25:20] Ways that Jesse can improve his channel and up his game.
  • [33:20] Jesse talks about getting subscribers for his channel.
  • [39:30] Creating new methods for monetizing the channel.
  • [43:00] Scott recaps how Jesse went from idea to implementation.
  • [46:45] Can people really go out there and just start creating content?
  • [50:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS606.mp3
Category:general -- posted at: 4:30am EST

Do you ever find yourself struggling to move forward in your business goals? Have you had that feeling of taking two steps forward and one step back every time you gain even a little momentum? What is the solution? How do you break out of the cycle and streamline your efforts? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, James Clear. In his conversation with Scott, James opens up about his experience learning from the habits of successful business leaders, what it takes to overcome barriers in your way, and much more. Don’t miss a minute of this powerful episode!

Atomic Habits.

What would lead someone to write a book about habits? James Clear, one of the world’s leading experts on habit formation. He is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. His work has appeared in the New York Times, Entrepreneur, Time, and on CBS This Morning. His website receives millions of visitors each month, and hundreds of thousands subscribe to his popular email newsletter. He is a regular speaker at Fortune 500 companies, and his work is used by teams in the NFL, NBA, and MLB. Make sure to check out the link to his book, “Atomic Habits” located in the resources section at the end of this post!

Relative success is hard work.

How do people become successful? Does it all come down to luck or can you muster up enough hard work to be successful? According to James Clear, luck can and does play a factor in the success of many individuals. Ultimately, we can’t all sit around waiting for luck to strike! James says that “Absolute success is luck, relative success is hard work.” This statement means that all things being equal, your success is determined not by luck but by hard work. That’s great news! You have control of your desiney. What are you going to do with it? Learn more from James about this critical topic by listening to this episode of The Amazing Seller!

What it takes to break through barriers.

Every business leader has faced a barrier or roadblock at some point on their journey to success. What is your plan for overcoming the challenges that are waiting for you? Is your plan to cross that bridge when you come to it or do you have a plan in place ahead of time? James Clear says that one of the best ways to prepare for challenges and roadblock is to stay flexible. If you have a fixed plan in place that can’t handle any adaptation or changes, you’ve set yourself up for failure. Don’t let that happen to you! Give yourself permission to change and learn along the way. Make sure to listen to this episode of The Amazing Seller as James and Scott expand on this valuable subject!

Lessons learned from the habits of successful people.

What are some helpful takeaways and lessons you can learn from the habits of successful people? Which ones will you take and adapt as your own so you can move your business forward? On this episode of The Amazing Seller, James Clear provides several helpful lessons he has learned from observing the habits of successful business leaders.

  1. Make sure you get enough sleep each night.
  2. Exercise consistently, even if it's taking a walk every day.
  3. Keep a healthy diet.
  4. Take a break from your phone, try keeping it in another room for a few hours.
  5. Log out of your social media accounts to block out the noise.
  6. Never miss twice - if you mess up on a new habit, don’t let it keep you down! Try again!

These are just a few, brief glimpses into the wonderful insights and lessons that James has collected through his research. Listen to this episode as James and Scott dive deeper into the role habits play and much more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Don’t miss the great TAS Breakthrough U deal.
  • [4:30] Scott welcomes his guest, James Clear.
  • [11:00] Absolute success is luck, relative success is hard work.
  • [14:00] Identity is shaped by your habits.
  • [24:00] How do you push through barriers to change?
  • [30:00] What led James to his work as an entrepreneur and writer?
  • [36:40] Where does James get his inspiration?
  • [38:20] Lessons learned from the habits of successful people.
  • [42:45] How to connect with James and his writing.
  • [44:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS605.mp3
Category:general -- posted at: 4:30am EST

You made it to the end of the week, congratulations! Now it’s time for another great session of Ask Scott here on The Amazing Seller. Dive right into your weekend energized and ready to tackle your goals and put your ecommerce business in the right position for success. On this episode, you’ll hear from Scott as he shares his thought of the week, gives an update on TAS resources, provides an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this engaging episode!

Have you signed up for TAS Breakthrough U?

As the holidays approach and you position your brand to take advantage of this great shopping season, why not consider investing in your business? One of the best ways to get your business headed in the right direction from the start is to get reliable and time-tested tools that you can use. Scott has prepared a great package full of training, classes, groups, and much more. Learn more about TAS Breakthrough U by checking out the link in the resources section at the end of this post. Hurry, this deal ends December 20th!

Don’t be so quick to give up!

Let’s face it, too often people are more than ready to give up on something that doesn’t respond the way they think it should. Do you find yourself getting frustrated when little things like your internet connection taking too long? Our society has conditioned us to give up and throw in the towel the moment things get delayed. Don’t fall for that mindset! If you have any hope for your ecommerce business to get off of the ground and running, you’ve got to have a deep well of patience. Buckle up, it’s going to be a bumpy journey, but it will be worth it. To hear Scott expand on this valuable insight and much more, make sure to listen to this episode of The Amazing Seller!

Is your product listing optimized?

One of the most important things that you have to do from the start is to optimize your product listing for keywords. This includes your title and your bullet points. If you are selling a garlic press, you need to make sure you have that keyword phrase in the title of your product listing. On this episode of The Amazing Seller, you’ll hear from Scott as he explains the importance of optimizing your product listing for keywords and how that effort will help you as you seek to rank for keywords on Amazon. If you want to make sure your product is in the best position to succeed, you don’t want to miss this critical episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [1:15] Make sure to check out the TAS Breakthrough U resource.
  • [2:40] Scott’s thought of the week.
  • [6:00] Question: Why aren’t my PPC Keywords converting to sales?
  • [10:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS604.mp3
Category:general -- posted at: 4:30am EST

How do you build an ecommerce business that will generate the revenue you need to fulfil your goals? What if there was a clear and easy to follow system you could implement as you build the foundations of your business? On this episode of The Amazing Seller, you’ll hear from Scott as explains how the new TAS Breakthrough U offer works, why you need to build an email list for your ecommerce brand, how to connect with your audience, what it takes to create engaging content, and much more! Don’t miss a minute of his detailed and helpful episode featuring Scott’s experienced perspective!

Why you need an email list for your brand.

If you’ve been around the TAS community for very long, you know that Scott is serious about getting sellers like you to utilize an email list. Why is Scott so convinced that an email list is vital to building an ecommerce brand? Simply put, it’s the best way to keep in contact with your audience and drive traffic to your product listing. What are you waiting for? What is preventing you from starting your email list today? To hear more about his critical tool for building your ecommerce brand, make sure to listen to this episode of The Amazing Seller!

Make sure your brand has a social media presence.

Let’s face it, an email list alone won’t get your brand the traction it needs to compete in the ecommerce marketplace. You’ve got to think outside of the box and use additional channels to draw in your ideal audience and keep them engaged as you build up your brand. According to Scott, creating a Facebook page and a Facebook group is a great way to build depth for your brand cost-effectively. Scott isn’t just spitballing with this Facebook angle, he’s done it with his ecommerce brand, and he’s seen it work. Learn more from Scott’s valuable insights by listening to this episode of The Amazing Seller!

Deliver value to your audience.

Have ever signed up for a newsletter or an email list only to find that the content is worthless? If you’ve had that experience, why would you want to put someone else through it? Make your brand stand out from all the noise that your followers get in their inboxes and newsfeeds by delivering value! If you’ve done your research, you know your audience’s interests and concerns. Get out there and deliver the goods! For more ideas on where to start with content creation, make sure to listen to this episode of The Amazing Seller!

Optimize your content for search purposes.

No matter how good your content is, it will all be worthless if you don’t make it easy for people to find you! There are little things you can do to get your brand in a position for success by optimizing your content for search purposes. From grabbing attention with an accurate and appealing title to including images and videos, there are a lot of simple ways to show search engines like Google that you are worth that higher search rank. Make sure to listen to this episode of The Amazing Seller as Scott reveals his tips for search optimization and much more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] How you can access an exclusive TAS Breakthrough U offer.
  • [4:00] Why it’s so important to build an email list.
  • [7:45] Your brand needs to be on Facebook!
  • [9:00] Don’t build a list just to launch a product, there is so much more you can do.
  • [10:30] What should you offer people to signup for your email list?
  • [12:00] How to create content for your audience.
  • [21:15] Scott recaps a helpful checklist to build external traffic for your brand.
  • [23:00] How to optimize for the best search engine results.
  • [32:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS603.mp3
Category:general -- posted at: 4:30am EST

What would successful business leaders do if they had to start all over again with just $5,000 to build a business and get a quick return on their investment? This is the question that Scott posed to his group of friends, Steve Chou, Mike Jackness, and Greg Mercer. On this episode of The Amazing Seller, you’ll hear the guys give each of their answers, why they are convinced that building an audience is such a great way to grow a business, and much more. Don’t miss a minute of this fascinating and valuable episode!

Unite your passion with your work!

Let’s face it; there are too many people out there working jobs that they hate. If you had the opportunity, wouldn’t you like to combine what you love to do with your career? When it comes to building an ecommerce brand, you get the freedom to do just that! If you enjoy cooking, niche down and build a brand around an aspect of cooking if you are more of an outdoors type of person, niche down and build something around that. Don’t fall for the line that you just have to suck it up and be miserable at work for the rest of your life, write your own story! Hear more from Scott and the guys as they expand on topic!

The value of building an audience.

If you had to launch a new product tomorrow, wouldn’t it be helpful to have an engaged audience that you could use to drive sales? Of course, it would be useful! So why aren’t more sellers taking this approach? The truth is, building an audience is a slow process that takes careful planning and patience. Most people aren’t willing to put in the time needed to build something of that scale. That’s good news! It means there aren’t a tone of people taking this practical approach. To hear more about how to build an audience, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!

There are no shortcuts, you need to put in the work.

When you ask highly successful business leaders how they’d build a business from the ground up, some people might expect to hear a quick and easy path to success. The truth is, there is no easy get rich quick scheme. If you want to build a business that lasts, you’ve got to be willing to put in hard work over a long period. Don’t let the ads and gimmicks fool you! Do your research and invest in tools and programs that will give you the skills you need for sustained success. Hear more from Scott and his friends as they discuss this important topic on this episode of The Amazing Seller.

Don’t miss the great TAS Breakthrough U opportunity!

One of the best ways to get your business headed in the right direction from the start is to get reliable and time-tested tools that you can use. If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you succeed. In that spirit, he’s created a set of tools you can use to get an edge over the competition. He has rolled out a package full of training, classes, groups, and much more. If you’ve been looking for an excellent way to invest in your education as a business leader, this is it! Learn more about TAS Breakthrough U by checking out the link in the resources section at the end of this post. Hurry, this deal ends December 20th!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [2:00] Why you need to check out TAS Breakthrough U.
  • [4:00] Steve Chou, Mike Jackness and Greg Mercer join the podcast.
  • [6:00] Mike talks about how he would start a business from scratch.
  • [8:00] Greg jumps in with his take on building a business from scratch.
  • [11:00] How Steve would start a business from scratch.
  • [13:00] Scott jumps in with his answer.
  • [18:30] There are no shortcuts, don’t expect to get rich quick!
  • [21:00] Building an audience makes all the difference.
  • [25:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS602.mp3
Category:general -- posted at: 4:30am EST

How are you progressing through the fourth quarter? Were your Black Friday and Cyber Monday efforts a hit? If you need a little boost of encouragement and motivation as the weekend approaches, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares how sellers like you can benefit from TAS Breakthrough U, his thought of the week, an answer to a question from a TAS follower like you, and much more. You don’t want to miss a minute of this engaging episode!

Make sure to check out Breakthrough U!


What tools have you used recently to make sure your brand is in the best position to succeed? Time is running out on a fantastic collection of tools and resources that sellers like you can use to take your game to the next level. Scott has rolled out a package full of training, classes, groups, and much more. If you’ve been looking for an excellent way to invest in your education as a business leader, this is it! Learn more about TAS Breakthrough U by checking out the link in the resources section at the end of this post. Hurry, this deal ends December 20th!

Your brand needs to diversify.

Do you find yourself worrying about every little change and update from Amazon? Why are you putting yourself through all that stress? The best solution isn’t to walk away from Amazon completely; rather, you should diversify your brand! You need to learn how to create alternative methods that you can use if your business needs to make a pivot. The truth is, you either need to adapt to the changing marketplace or your business will die. Go deeper with this important topic and find out how to future-proof your ecommerce business by listening to this helpful episode of The Amazing Seller!

A launch strategy that works. 

If you’ve been around the TAS community for very long, you know that Scott is passionate about getting sellers like you to build an email list and using that to launch a product. What do you do if you want to launch a product, but you don’t have that email list built yet? According to Scott, one of the best strategies is to reach out to social media influencers and leverage their audience to spike traffic and sales of your newly launched product. While this isn’t the ideal launch strategy, it can work if you play your cards right. To hear more about how to do just that, make sure to listen to this valuable episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:10] Why you need to check out TAS Breakthrough U.
  • [5:50] Scott’s thought of the week.
  • [9:30] Question: What is the best launch strategy for getting by brand started?
  • [16:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS601.mp3
Category:general -- posted at: 4:30am EST

How would you celebrate a milestone like reaching 600 podcast episodes? While Scott is proud of this fantastic achievement, he’s focused now, more than ever on delivering helpful lessons and insights to TAS followers like you. On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his four-step process to build a million dollar brand, why you should use a touch list, the long-lasting impact of building a brand, and so much more. Don’t miss a minute of this engaging and informative episode!

Find your market. 

Do you know who your market is? Remember that you are selling to people, not some faceless and nameless blob. How have you built your strategy around reaching your target audience and connecting with them? If you want to create a brand that will go the distance, you’ve got to find out who your audience is before you pick a product! One good starting place is to utilize the touch list method that Scott has championed. You can find that tool in the resources section at the end of this post. Dive more in-depth with this critical step by listening to this great episode of The Amazing Seller!

Grab attention for your brand.

What will grab your target audience’s attention? Will they be drawn in with an Ipad giveaway? Or are they more likely to gravitate toward a free audiobook on the topic you are building your brand around? Tons of ecommerce sellers worry about how to find the right content that will appeal to their target audience, but you don’t have to! On this episode of The Amazing Seller, Scott reveals how sellers like you can use simple methods to find relevant content and get it in front of your customers. Learn how to create relevant content by listening to this helpful episode!

Build a relationship with your followers. 

Do you have an idea of which market you want to target? Do you have a sense of which product that market would be interested in? Great! If you genuinely want to build a brand that goes beyond just providing a product, you’ll need to share your story. Get out there and get real with people! Talk to them about your successes and challenges, let them see your personality so they will connect with your brand. You’ve seen this work with Scott; he does a great job of allowing the TAS community get to know who he is and what he is all about. Go deeper with this important aspect of brand building by listening to this valuable episode!

Monetize your brand. 

What does it take to monetize the brand that you’ve built so you can start reaping the benefits from all of your hard work? Do you need a killer product or is there a way you can monetize your brand using an array of methods? On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his checklist for monetizing an ecommerce brand.

  1. Get three to five products listed on Amazon in the first twelve to eighteen months.
  2. Feature advertisements on your brand’s blog or website.
  3. Engage your email list!
  4. Create an ebook about your niche market.

To hear Scott expand on each of these essential aspects of monetizing your brand, make sure to listen to this episode, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Scott’s thank you to TAS followers.
  • [7:00] Step #1: Find your market.
  • [9:50] Make sure you use a touch list!
  • [14:30] Step #2: Get attention for your brand.
  • [19:30] Step #3: Create a relationship.
  • [25:45] Step #4: Monetization.
  • [31:30] Don’t forget to expand your brand with new products and ebooks.
  • [33:00] Scott recaps all four steps.
  • [34:30] Brand building is the future of ecommerce success.
  • [36:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS600.mp3
Category:general -- posted at: 4:30am EST

It’s not often that you get the chance to learn from a room full of talented and thoughtful ecommerce leaders. This is your opportunity! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his friends, Greg Mercer, Steve Chou, and Michael Jackness to the podcast. In their conversation, the guys talk about their experience with the 5 Minute Pitch project, why they love helping ecommerce sellers, the value of launching your brand on Amazon, and much more. You don’t want to miss a minute of this fun and exciting episode! 

Yes, there is still a chance for success.

Time and time again, Scott gets asked if there is any room for success in the ecommerce sector. While the challenges and hurdles constantly evolve, Scott and other ecommerce leaders remained convinced that if you put in the time and effort, you’ll see a good ROI. Don’t buy the negative hype! Make your plan to build a brand and carve out a niche. If you want more details about how you can get your business started, make sure to listen to this helpful episode of The Amazing Seller!

Why you should launch your brand on Amazon.

As prospective ecommerce sellers get ready to start their own small business, they often wonder if Amazon is the best channel to pour their time and energy into or if they should build their brand's website first. On this episode of The Amazing Seller, Scott and his guests explain why starting on Amazon is the best way to get things off the ground. One of the huge reasons to begin with Amazon is because it is so much easier than creating and drawing traffic to your website. You can also gage the marketplace on Amazon more effectively to validate which products you should start selling. Make sure to listen to this episode as the guys expand on this critical topic and much more!

Make sure you execute on your great idea!

Too often you hear the line that the right idea will lead to instant success. That couldn’t be further from the truth! Tons of businesses fail each day not because their idea wasn’t good but because their execution was lacking. If you want your business to stand the test of time, you’ve got to be focused on the right principles. Right out of the gate, it’s a good idea to have your plan laid out so you can track your progress and stay on task. Learn from Scott’s expert perspective and why it’s helpful to focus on follow through by listening to this engaging episode of The Amazing Seller!

It is not about the money.

Have you ever had that moment when you finally realized what you want to commit the rest of your life to accomplish? How did that moment feel for you? Are you working toward that goal right now? On this episode of The Amazing Seller, you’ll hear from Scott and his friends as they explain why they love helping ecommerce leaders like you. For these guys, it’s not all about the money and the fame; they enjoy showing others what it takes to build a business they can rely on for the future. To hear more about their passion for helping others, make sure to listen to this intriguing episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [3:20] Greg Mercer, Steve Chou, and Michael Jackness join the podcast.
  • [5:00] Is it still possible to bootstrap a business successfully?
  • [12:00] Why are entrepreneurs so confident?
  • [17:30] An idea is worthless without execution.
  • [19:15] Why it’s helpful to start your brand on Amazon.
  • [26:00] Is it better to double down or diversify your brand?
  • [33:00] Making an impact in the lives of others.
  • [40:45] The guys share their takeaways from participating in the 5 Minute Pitch.
  • [47:20] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS599.mp3
Category:general -- posted at: 4:30am EST

Wouldn’t it be great to have some key insights and strategies that you could use to get your ecommerce brand an advantage over the competition during the fourth quarter? Look no further! On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his top advice for getting more sales and taking advantage of the fourth quarter atmosphere. Don’t leave it all up to guesswork, take in Scott’s seasoned advice and get your business in the best position for long-term success. Make sure to have pen and paper ready for this informative episode!

Is it too late to launch your product?

Time and time again, Scott get this question from ecommerce leaders, “Is it too late to launch a product in the middle of the fourth quarter?” That answer is, no! If you decide on waiting to launch your product under the perfect conditions, you’ll never get your brand off the ground. While you might not ever launch in ideal conditions, there are steps you can take along the way to set your brand up for success. To hear more about getting the most sales possible, make sure to listen to this helpful episode of The Amazing Seller!

Don’t let your email list go cold!

It may sound like a funny thing to ask but, is your email list hot or is it cold? What that question is getting to is, are you keeping your email list engaged with your ecommerce brand or are you letting that list go cold with non-engagement? If you’ve taken the time to build your email list, make sure they stay engaged and active as an asset for your business! Learn more about keeping your email list engaged from the expert himself by listening to this powerful episode of The Amazing Seller!

Let your personality shine.

Whether you know it or not, you have a story to tell! Be honest; you aren’t starting your own business up and out of the blue. Dig deep, find, refine, and tell your story. Telling your story is one of the best ways to connect with your target audience and build a brand that people can relate to. On this episode of The Amazing Seller, Scott shares how sellers like you can craft and shape your personal and brand narrative in a compelling way. You don’t have to lie or make up a story to sound interesting, trust that people will connect with your story if you work on telling effectively. Listen to this episode to hear how Scott has done it; you don't’ want to miss it!

Don’t put all of your eggs in one basket!

If you’ve been around the TAS community for very long, you know that Scott often preaches about making sure that your brand is not dependent on any one channel for success. The old saying holds, don’t put all of your eggs in one basket! Scott has seen too many businesses go under because they failed to seek out additional channels that would have allowed them to put their brand in a position for long-term success. You can do this; you can start right now by brainstorming different channels to expand your brand too. To hear more about this vital topic, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [3:00] Make sure you take advantage of the TAS resources.
  • [4:45] Should you launch a product in 4th quarter or wait? Build list now or wait?
  • [8:40] Scott goes over helpful ways you can use to get more sales in the 4th quarter.
  • [12:10] Plan out your promotions. Don’t let your email list go cold!
  • [16:00] Let your personality shine and deliver value to your audience.
  • [18:30] The value of connecting with influencers and social media groups.
  • [21:30] Scott recaps his advice for getting more sales in the 4th quarter.
  • [28:00] Don’t build an Amazon dependent business.
  • [31:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS598.mp3
Category:general -- posted at: 4:30am EST

What are your plans to get your ecommerce brand competing at the highest level in your product category? Are you cultivating a significant brand presence on social media? Have you built an email list to engage your target audience? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why you need an email list for your brand, how to use that list effectively, tips for running a giveaway contest, and much more. Make sure to have pen and paper ready; you don’t want to miss a minute of Scott’s valuable advice! 

Isn’t email dead? 

Is it worth your time and resources to invest in building an email list? Is email marketing as effective as it once was? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thoughts on email marketing. While new tools will come and go, the fact is, email marketing has been around for quite a long time and is still being used today! Business leaders like you shouldn’t just keep doing something like email marketing just because other people are doing it, you’ve got to look at the data. As it currently stands, the data shows that email marketing is still worth your time and investment. Hear Scott expand on this topic and much more by listening to this episode!

Why you should consider partnering with influencers. 

One of the most popular methods of growing an ecommerce brand is by connecting social media personalities and influencers who have taken the time to build a unique following. If you want to expand your brand’s reach, why not consider partnering with an influencer in your niche market? Scott has dabbled with this approach, and he’s had some great experiences. Find out how your brand can benefit from tapping into the audience of social media personalities by listening to this valuable episode of The Amazing Seller!

Remember, you are connecting with people.

In the ecommerce sector, you can find yourself losing sight of the human element because much of your work is done remotely. Whether it’s dealing with contractors, suppliers, or your clients, it’s vital to remember to treat the individual like a person who is worth your kindness and respect. On this episode of The Amazing Seller, Scott opens up about the importance of connecting with people in a way that communicates you care. If you want to stand out from the competition, taking your time to be considerate, kind, patient, and helpful goes a long way in the ecommerce business community. To hear more about this subject, make sure to listen to this episode!

Why you should check out TAS Breakthrough U. 

Are you taking advantage of all the resources you need to succeed? If you fail to continue to educate yourself as your business get’s off of the ground, you are setting yourself up for failure! Over the years, Scott has created specialized resources like the Private Label Classroom and Product Discovery Bootcamp to equip sellers so they can take their game to the next level. Now, Scott is combining those two resources and giving the TAS community access for a great value of $99 a month. To get all the details on this valuable resource at a great price, make sure to check out the link in the resources section!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [2:00] Is it still effective to use an email list to reach people?
  • [7:00] How do avoid attracting people just looking for something for free?
  • [10:00] Scott gives an example of how to target the right people for a giveaway.
  • [18:00] Who are some influencers you can reach out to?
  • [21:00] Give away the right prize!
  • [23:20] How to build a giveaway landing page from scratch.
  • [27:45] Why you should check out TAS Breakthrough U.
  • [29:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS597.mp3
Category:general -- posted at: 4:30am EST

Do you have your strategy for getting your product in front of as many people as possible locked down? Could you use some helpful tips to make sure you are going in the right direction? If so, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on the 5 Minute Pitch, goes through his five-step process for ranking a product quickly, and much more. You don’t want to miss a minute of this helpful and engaging episode! 

5 Minute Pitch Update. 

Exciting news! Scott recently finished up filming of the “5 Minute Pitch” with Greg Mercer, Steve Chou, and Michael Jackness. From the sound of it, the whole process was an excellent experience for all involved, and they are even considering creating a second season. If you haven’t heard about this exciting side project, make sure to check out the link in the resources section below. To hear more about Scott’s time in San Deigo with the guys, listen to this episode of The Amazing Seller!

Find low competition products.


Before you pull the trigger and run with a product, it’s important to make sure you’ve validated it to the best of your abilities. Don’t give in to the impulse to just wing it! On this episode of The Amazing Seller, Scott explains what sellers like you need to look for as you prepare to move forward with a potential product. The depth of a product is a significant factor to explore. While you might be tempted to go for a product with more sales per day, Scott explains that the least competitive products are the ones you should focus on. To get the full breakdown, make sure to listen to this informative episode! 

Optimize your listing. 

One of the most important things that you have to do from the start is to optimize your product listing for keywords. This includes your title and your bullet points. If you are selling a garlic press, you need to make sure you have that keyword phrase in the title of your product listing. On this episode of The Amazing Seller, you’ll hear from Scott as he explains the importance of optimizing your product listing for keywords and how that effort will help you as you seek to rank for keywords on Amazon. If you want to make sure your product is in the best position to succeed, you don’t want to miss this critical episode!

Discount your product to drive sales!


Let’s face it; everyone wants to get a good deal when they go shopping, especially during this holiday season! What steps can you take as an ecommerce seller to make the most of this environment? Are you gun shy when it comes to offering deals on your product? Don’t be! Scott encourages sellers like you to press your advantage and drive sales by discounting your product. To hear how this strategy has worked out well for him and his business, make sure to listen to this exciting episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:20] Scott gives an update about his recent trip to San Diego.
  • [7:40] Step #1: Find low competition products.
  • [13:00] Step #2: Optimize your listing.
  • [16:30] Step #3: Chose five to ten keywords to target.
  • [18:40] Step #4: Run PPC (Pay Per Click) targeting your keywords.
  • [21:45] Step #5: Give discounts on your product to drive sales.
  • [23:30] Scott recaps all five steps to get your product listing to rank fast.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS596.mp3
Category:general -- posted at: 4:30am EST

How are your fourth quarter efforts shaping up? Have you solidified your Black Friday and Cyber Monday strategies? If you need some positive momentum to get you going in the right direction, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. You don’t want to miss a minute of this valuable and informative episode!

What was old is new again.

Did you know that blogging is making a comeback? It’s true! There was a time when blogging was king of the internet then much of the focus shifted to social media channels. Now, as is the case with many things in life, what was old is new again! Building a blog one of the best ways to create content for your brand and engage with your target audience. Have you developed a blog for your brand? What are you waiting for? To hear more about the value of blogging to your brand, make sure to listen to this episode of The Amazing Seller!

Traffic is king.

Did you know that when it comes to building your ecommerce brand, traffic is king? The more you create content that your audience finds valuable, the more your traffic will grow. This thriving traffic will alert Google, Facebook, and other internet platforms to the benefit of sending people to your brand. Don’t expect to throw up some random content to get the ball rolling, make sure you have done your homework and you know what your audience wants to hear! Discover how you can make the most out of your content creation efforts by listening to this episode of The Amazing Seller!

Using giveaways effectively.

There are many ecommerce sellers out there who are nervous about spending their time and resources on giveaways. Have you tried a giveaway contest to build an email list for your brand? If you are worried about people, who will sign up for your giveaway and will never end up buying your product, stop worrying, it will happen! That shouldn’t prevent you from reaching out to your target audience with a giveaway to build up your email list. Make sure to listen to this episode of The Amazing Seller as Scott expands on this critical topic and much more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [2:20] Scott’s thought of the week, what’s old is new again.
  • [12:00] Question: What are the pros & cons of using giveaways to build a list?
  • [17:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS595.mp3
Category:general -- posted at: 4:30am EST

Did you know that you can create and market a book that will help your ecommerce business gain depth and grow? While writing a book may sound intimidating, it doesn’t have to be! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Bryan Cohen. In his conversation with Scott, Bryan opens up about his background in writing, what it takes to write a book, tips for grabbing your audience’s attention, how to get the most mileage out of your content, and so much more. Don’t miss a minute of this helpful episode featuring Bryan’s excellent insights!

Learn from the best!

While you don’t need to go out and hire a publicist or editor if you want to write a book, it's a good idea to learn from an expert. Bryan Cohen is an experienced copywriter and a bestselling author. Bryan launched his blog, Best Page Forward in June 2015 and found himself immediately inundated with orders for book descriptions. He’s written over 200 descriptions for authors to date, and he’s in the process of coaching authors to learn the craft of copywriting themselves. You don’t have to break the bank to get your content out there serving your brand. Learn more about this topic by listening to this episode!

You can write a book.

Scratch whatever you’ve thought about writing a book from your mind. Let’s face it; most people are too intimidated even to entertain the thought of putting pen to paper. The truth is, writing a book doesn’t have to be some excruciating and painful process. If you’ve ever created content for your brand, you are already several steps closer to writing a book than you might have thought! To find out what it takes to get your content into a book format, make sure to listen to this episode of The Amazing Seller featuring copywriter extraordinaire, Bryan Cohen!

How to get the most out of your content.

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you create content that connects with your audience. While your content might be substantial, the fact remains that you are likely missing a lot of people due to the limitations of your channel. If you only put your content out on Facebook Live, you are missing all the folks who only hangout over on Instagram. If you are only sending your content via an email newsletter, you are missing the folks over on YouTube. Bryan Cohen says that the best way to reach across all content channels is to repurpose your content for each medium. Learn more about getting the most mileage out of your content by listening to this valuable episode!

Start small if you have to.

If you want to grow your ecommerce business into a powerhouse of productivity and profit, you’ve got to do everything you can to put it in the best position to succeed. It’s great to have goals and objectives, but they mean nothing if you fail to start. What is your action step in light of Bryan’s amazing lessons and insights? Will you start expanding your content channels? Are you ready to make steps toward writing a book? Don’t be ashamed of making small steps; you’ve got to start somewhere!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [1:40] The value of belonging to a mastermind.
  • [5:00] Scott welcomes Bryan Cohen to the podcast.
  • [10:30] Bryan opens up about his background.
  • [20:20] Streamlining and simplifying your time.
  • [24:00] Bryan talks about his copywriting work.
  • [29:15] How to write a book for your brand.
  • [38:30] Tips for grabbing your audience’s attention.
  • [46:45] How to get more mileage out of your content.
  • [50:30] Just start, even if it is a small start!
  • [52:40] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS594.mp3
Category:general -- posted at: 4:30am EST

Have you heard that Amazon has made some changes with feedback and reviews? How will it impact your business? Are you prepared to adapt to the new changes? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his friend and guest, Chris Guthrie. In his conversation with Scott, Chris explains how this new Amazon change will impact sellers like you, why you should check out Salesbacker, the value of learning from customer feedback, and so much more. Don’t miss a minute of this informative and engaging episode!

Amazon’s new email policy.

What exactly is happening with Amazon’s recent change regarding follow up emails and reviews? Amazon came out saying that sellers are allowed to send one email per order to request a customer review. What you need to know about this is, if you have automated emails that follow up with your buyers, you need to make sure that no more than one of those emails is requesting a review. It doesn’t say that you are limited to just one email per order, just one email regarding a review per order. To get the full break down on this new change and how you can adjust your approach accordingly, make sure to listen to this episode of The Amazing Seller!

Why you should check out, Salesbacker.

Let’s face it, as your ecommerce business continues to grow, manually following up with your customers is going to increase from a small chore to a part-time job! What if there was a way to automate your follow up process so you could free up your time to focus on other areas of your business? That’s where Chris Gutherie and his team at Salesbacker come in! Salesbacker is designed to help ecommerce sellers get more product reviews and seller feedback ratings. To hear exactly how you can benefit from using a service like Salesbacker, listen to this episode of The Amazing Seller featuring Salesbacker co-founder, Chris Guthrie!

Learn from customer feedback!

When was the last time you took a customer’s feedback to heart? It can be a challenging thing to do! If you take a look at some of the most successful business leaders in the last twenty-five years, you’ll find that most of them relished the opportunity to learn from critical feedback. What will your approach be, will you embrace the critique or will you ignore it? Don’t fall for the easy way out! Press into the feedback you receive and use it as fuel to make a better product and win more loyal customers! Listen to this episode of The Amazing Seller as Scott expands on this important topic and much more!

Lead with high-quality customer service.

Think back to the last time you were impressed as a customer, either by the product or by the service that was provided. How did that experience make you feel a consumer? What can you do as a seller to elicit that response from your customers? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down why customer service is an important component of a thriving and growing brand. You don’t want to neglect or take this aspect of business ownership for granted! Learn from Scott’s perspective and find out what to do and what not to do when it comes to taking care of your customers!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [0:40] Scott welcomes his guest, Chris Guthrie.
  • [2:30] Chris talks about a recent update to Amazon’s TOS regarding emailing customers.
  • [10:00] Why you should check out Salesbacker.
  • [12:15] The value of learning from buyer feedback.
  • [15:00] How to create the best follow up method.
  • [17:30] Why it’s important to customize follow up emails.
  • [21:30] Embrace the change, don’t be afraid of it!
  • [24:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS593.mp3
Category:general -- posted at: 4:30am EST

Are you fired up and ready to go? Is your ecommerce business operating at peak performance? If you need a little extra push, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares one of his signature rants, provides a helpful answer to a question from a TAS follower like you, and so much more! Don’t miss a minute of this informative and engaging episode to start your weekend off right!

Crap happens, don’t let it knock you down!

In life and business, you have to be prepared for that inevitable moment when the crap hits the fan. What have you done in moments of crisis in the past that helped you find a way forward? For Scott, it all comes down to staying in the fight and refusing to give up. On this episode, Scott explains a small set back he experienced lately with the podcast that came out of left field. He could have let that moment lead to discouragement and frustration, but he chose to pick himself up and continue on the path forward. To hear the full breakdown of what happened and why Scott is so determined to stay in the fight, make sure to listen to this fascinating episode!

Make sure you plan ahead.

What would happen to your ecommerce business if Amazon decided to lock you out tomorrow? Do you have the means to make adjustments and keep going in an upward direction? If not, it might be time to consider diversifying your channels and your strategy. The last thing you need is to have all of your resources committed to one channel. Heed Scott’s advice and learn how to create alternative methods that you can use if your business needs to make a pivot. Learn more from Scott’s seasoned perspective by listening to this episode of The Amazing Seller!

You don’t have to be an expert.

How do you start creating content that will draw your audience in? What role will you take on as you connect with your audience and invite them into your brand? At the end of the day, you don’t have to be an expert to educate and inform others about what you’ve learned! Think of it this way, if you found a great tool or tip that your friends could use to make their hobby more enjoyable, how would you share it? Try using that same approach to connecting your audience to your brand! To hear more about this critical topic, make sure to listen to this exciting episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Scott’s thought of the week, crap happens!
  • [13:20] Question: How do I choose & sell products to my audience?
  • [17:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS592.mp3
Category:general -- posted at: 4:30am EST

Aren’t you ready for some good news to hit the ecommerce sector? If you could pick one area that you’d like to hear good news about when it comes to your business, what would it be? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Josh Bauerle. In his conversation with Scott, Josh breaks the amazing ecommerce news, what the new Trump tax policy means for your bottom line, which business entity you should form, and so much more. Don’t miss a minute of this exciting and informative episode with Josh!

The BIG News!

Here it is, the big news that will help ecommerce sellers like you save money and take your ecommerce business to the next level. You can now deduct one hundred percent of the inventory that you purchase in a given year. This is huge news! You no longer have to worry about that inventory that you bought that failed to sell, you get to write that off. Goodbye, “Inventory tax!” To hear the full break down of this exciting news and what it means for you, make sure to listen to this episode of The Amazing Seller!

Which business entity should you form?

As you get your ecommerce business off of the ground, you might be wondering which business entity you need to create. Here to help navigate the complexity that comes with that question is, Josh Bauerle. According to Josh, there are three different entities you could create for your ecommerce business,

  1. Sole proprietor / general partnership
  2. Limited Liability Corporation (LLC)
  3. S-corporation

Find out how each entity operates differently and which one is the best fit for your ecommerce business by listening to this helpful episode of The Amazing Seller!

Don’t try to game the system.

Let’s face it, the pressures of building an ecommerce business from the ground up are significant. There is no need to compound your stress by trying to game the system. There have been some substantial changes to the federal tax code that makes it easier for sellers like you to build a successful business the right way. Don’t be tempted to take a shortcut! To hear more about his vital topic from Scott and Josh, make sure to catch this engaging episode of The Amazing Seller!

Changes in your favor.

Are you ready to get your ecommerce business out there and making a profit? The great news is that the government is actually passing policy that will make your life easier! Not only do ecommerce sellers like you get to write off inventory that you purchase, but you also get a twenty percent tax break on your profit! This is wonderful news! Now you can use these funds to expand your business as you look to the future or put that money back into your pocket. For further info on this important development, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [0:30] Josh Bauerle joins the podcast.
  • [2:15] BIG TAX NEWS!
  • [11:00] What does the new tax policy really mean for your bottom line?
  • [16:00] Which business entity should you form?
  • [22:30] Don’t try to game the system!
  • [25:45] How to connect with Josh.
  • [29:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS591a.mp3
Category:general -- posted at: 4:30am EST

One of the best ways to put your ecommerce business in the best position for success is by utilizing an effective keyword strategy. Do you have a good strategy that is getting you the results you need? If not, you’ve come the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he shares some valuable insights regarding keyword usage. If you need a great strategy or if your existing strategy could use some tweaks, make sure to have pen and paper ready for this one!

Why go after longtail keywords?

How can you deploy a practical approach when it comes to using longtail keywords? According to Scott, the reason you need to be using longtail keywords comes down to securing a good conversion rate. The more specific a longtail keyword is to your product and how people are searching for that product will determine your conversion rate. Don’t leave it all up to guesswork! To hear Scott run through some helpful data and examples of longtail keyword usage, make sure to listen to this helpful episode of The Amazing Seller!

The six-step process for finding profit keywords.

What is the secret solution to making keywords work for you and your ecommerce brand? How do you cut through all the complexity and find the right streat3gy for success? Here is Scott’s six-step process for finding profit keywords.

  1. Search on the Jungle Scout web application using the Keyword Scout.
  2. Look at only the exact match traffic.
  3. Find the results that are directly related to your product that get 50 searches or more.
  4. Create an exact match Pay Per Click campaign.
  5. Start with $1.50 cost per click.
  6. Run it for seven days and then tweak if necessary.

To hear Scott expand on each step in this process so you can get the best results for your Amazon product listing, make sure to listen to this episode of The Amazing Seller!

Don’t give up, try new things!

As a business leader, you know that the struggle to grow a profitable business is a tough one to navigate. You want to make sure you are following the right advice and taking the right risks. One of the worst things you could do as small business owner is to fail to try something new! Don’t let that happen to you, commit to continually learn about how to improve your processes each step along the way. Make sure to catch this episode of The Amazing Seller to find out how to put your brand in the best position for long-term success!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:50] Why it’s important to go after longtail keywords.
  • [9:30] Scott goes over some keyword data.
  • [16:00] The six-step process for finding profit keywords.
  • [21:00] Closing thoughts from Scott, keep trying new things!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS590.mp3
Category:general -- posted at: 4:30am EST

Do you have everything you need to keep your ecommerce brand moving in the right direction? Wouldn’t it be nice to get a little advice that you can use keep an edge over your competition? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, a brief update on some TAS tools you can use, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful episode!

Make your own luck!

Have you ever had someone chalk up your success to just being lucky? Doesn’t that drive you crazy? It’s not about some random smile from fate that’s brought you this far, its all about hard work! Scott is convinced that more small business owners need to junk this idea that they happened to get “Lucky” at the right time. Don’t buy that lie! Get out there and work your butt off and make your own luck. To hear more about this relevant topic from Scott’s seasoned perspective, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!

Is your email list warm?

It may sound like a funny thing to ask but, is your email list warm? What that question is really getting to is, are you keeping your email list engaged with your ecommerce brand? Or are you letting that list go cold with non-engagement? If you’ve taken the time to build that list, make sure they stay engaged and active as an asset for your business! Learn more about keeping your email list engaged from the expert himself by listening to this powerful episode of The Amazing Seller!

PPC is your friend!

Are you trying to ramp up sales and reviews for your new Amazon product listing? Are you struggling with that product launch? What’s the solution? According to Scott, what you need to do is to focus on your PPC efforts. Add fuel to that fire and get your new product off to a great start! If you want more details on how to do this, make sure to check out the amazing resources that Scott has put together including the PACE method! Get more great insights that will get your business the type of success you are looking for by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Scott’s thought of the week.
  • [7:30] Question: What is the best way to launch products using an email list?
  • [12:45] Make sure to use PPC!
  • [14:15] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS589.mp3
Category:general -- posted at: 4:30am EST

Is your ecommerce brand in the best position to compete as the 4th quarter ramps up? Could you be missing out on some simple adjustments that could really open things up for your business? You’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over tips you can use to get your business in the best position. In their conversation, the guys explain why it’s important to dial in your PPC efforts, how too many adjustments can mess you up, the best way to leverage promotions and giveaways, and much more! Don’t miss a minute of this valuable episode!

Make adjustments to your PPC strategy.

One of the common mistakes that ecommerce sellers make as they head into the 4th quarter is easing up on the PPC spending. Don’t fall for that same mistake! Scott encourages sellers like you to ramp up your PPC spending and take a hard look at the keywords you are honing in on at this critical time. Chris also jumps in and explains that it’s helpful to keep in mind that what you do in the 4th quarter is a little different from what you do the rest of the year. To get the full breakdown from the guys on how to fine-tune your PPC approach, make sure to listen to this episode of The Amazing Seller!

Pick one or two things to change.

Given the special nature of the 4th quarter and all the tweaks you can make to best position your ecomerce brand for success, there is a word of caution you should heed. Don’t change too many things! If you go on a spree changing your PPC usage drastically and then cutting your prices and then running a special promotion, you can end up spread too thin. Use caution and pick one or two things you want to make adjustments for and see how they play out. Get more helpful insights on this important topic from Scott and Chris by listening to this episode of The Amazing Seller!

Why you should use promotions to drive sales.

What is your plan to take advantage of days like Black Friday and Cyber Monday? Do you have a plan in place to ramp up excitement for your brand during the holiday season? Scott and Chris encourage sellers like you to specifically leverage Black Friday and Cyber Monday as focus points for your 4th quarter strategy. You can even create promotions like, “The Twelve Days of Christmas.” Learn more about how to highlight your brand from Scott and Chris’ expert perspective on this informative episode of The Amazing Seller!

Don’t forget to engage your email list and social media fans!

Did you know that the 4th quarter is the best time to use your email list and social media following to drive sales? What better time to utilize this amazing asset that you've been building up, right? What are you waiting for? If you haven’t built up an email list yet, the reason you need one is for moments like this one! If your product listing had a spike in traffic and sales in the middle of the 4th quarter wouldn’t that be useful? To hear more from Scott and Chris on how to leverage your email list and social media following, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Dial in your PPC efforts.
  • [10:00] Don’t make too many changes in the 4th quarter.
  • [13:00] Leveraging promotions to drive sales and traffic.
  • [25:45] Using Facebook Ads and videos to engage with your audience.
  • [33:30] Growing your email list with a giveaway contest.
  • [36:30] Scott talks about using AdThrive and Mediavine.
  • [40:45] Chris recaps a good 4th quarter marketing strategy.
  • [42:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS588.mp3
Category:general -- posted at: 4:30am EST

What will it take for your ecommerce brand to reach the next level of growth? Do you need to find the right book to read or mastermind to join? What if you had a curated list of some of the best resources available? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over their top ecommerce tools and resources. Don’t miss this great opportunity to hear from the guys as they explain how sellers like you can get an edge over the competition by utilizing these time-saving tools! Have pen and paper ready for this helpful episode!

Tools you can trust.

If you’ve been around the TAS community for very long you know that Scott takes it very seriously when he puts his name behind something or someone. Scott and Chris don’t give endorsements to just any tool or resource that pops up in ecommerce circles. They take their time and get to know the creators and then use the tool first hand so they can communicate its value to sellers like you. To get the full rundown on which tools Scott and Chris promote and why, make sure to listen to this valuable episode of The Amazing Seller!

Automate your tasks to free up time.

Let’s face it, if you want to succeed in the ecommerce field, you’ve got to be willing to outwork your competition. Does that mean that you have to work yourself into the ground or is there a better way? According to Scott and Chris, the answer is to work smarter, not harder! Too often sellers think that they need to have their finger on the pulse of everything in their business. The truth is if you have a good process in place you can place many tasks in an automated system. From following up with your customers to checking your sales data, you can take advantage of tools on the market that will free up your time and energy. Find out which tools get Scott and Chris’ stamp of approval by listening to this episode!

You don’t have to be an accounting expert.

Many small business owners feel like they need to be an expert in accounting. Is that really the case? Could there be some solution out there to help business owners outsource this specialty to focus on what they do best? Scott and Chris enthusiastically endorse two tools that can help sellers like you move much of the accounting piece off of your plate! Both TaxJar and Fetcher have been designed to automate and streamline your accounting needs. Listen to this episode of The Amazing Seller as the guys explain why you should take the time to investigate these amazing resources!

Utilizing freelancers when the time is right.

Did you know that behind every successful brand is not just a smart leader but a thriving team? It’s true! Take a look at Amazon, Apple, and Microsoft just to name a few, they achieved the success they have because of a team, not just one individual. How will your brand expand in the future? Does it all rest on your shoulders or are you willing to grow a team and put your brand in a place where it can succeed in the long-term? Listen to this episode of The Amazing Seller as Scott and Chris explain how important it is to connect with freelancers to build your team when the time is right!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] The challenges of endorsing a tool.
  • [6:30] Scott and Chris talk about why they love using Jungle Scout.
  • [13:30] The guys share their experience using Ignite.
  • [19:30] Why Clickfunnels & Giveaway Boost is so helpful.
  • [23:40] How ConvertKit can help sellers like you.
  • [27:45] Make sure to check out this free tool, Google Drive!
  • [31:00] Let Fetcher take care of your accounting needs.
  • [36:00] Scott shares the benefit of using TaxJar.
  • [39:45] How to accelerate growth with freelance services.
  • [44:45] Scott recaps his top seven tools and closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS587.mp3
Category:general -- posted at: 4:30am EST

Are you fired up and ready to attack another week here in the 4th quarter? If you could use a little boost to get you over the finish line, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he gives an update on TAS training resources, shares his thought of the week, an answer to a question from a TAS follower like you, and much more! You don’t want to miss a minute of this valuable episode!

New access to TAS resources.

Wouldn’t it be nice to have streamlined access to valuable and relevant resources? Over the years, Scott has created specialized resources like the Private Label Classroom and Product Discovery Bootcamp to further equip sellers to take their game to the next level. Now, Scott is combining those two resources and giving the TAS community access for an amazing value of $99 a month. Doesn’t that sound like a great deal? To get all the details on this wonderful resource at a great price, make sure to listen to this episode of The Amazing Seller!

Make sure to niche down, and then niche down again!

Did you know that one of the smartest ways get your business off to a great start is to niche down as much as possible? It’s true! Over his career, Scott has had the opportunity to speak with high achieving ecommerce sellers and one of the primary regrets that they share is that they didn’t niche down at the beginning. Don’t fall for that same mistake! If you think you’ve niched down enough in your target market, try niching down even further! To hear why this step is so important, listen to this episode of The Amazing Seller for Scott’s valuable insight!

The best way to leverage your email list.

Many ecommerce sellers look at email list building as an effective tool to launch new products, but is that the best way to utilize an email list? According to Scott, the answer is, “No!” If you’ve been around the TAS community for very long, you know that Scott is all about building a long-lasting ecommerce brand. If you want to do that, building an email list is the smart move! If you are more focused on launching a successful product, Scott encourages you to connect with an influencer in that space and leverage their audience. To hear Scott expand on this topic and much more, make sure to listen to this engaging episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:20] Why you should check out the TAS Breakthrough U.
  • [5:15] Scott’s thought of the week, niche down!
  • [9:45] Question: Can I use my email list to launch competitive products on Amazon?
  • [13:30] Remember it’s a process!
  • [15:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS586.mp3
Category:general -- posted at: 4:30am EST

As an ecommerce business leader, you’ll take every bit of help you can to get your brand firing on all cylinders, right? What steps have you taken lately to keep up with the competition? On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his five-step strategy. Don’t assume you’ve got all of your bases covered, it takes humility to learn new concepts and unlock the key to growth. Listen to this episode to learn from Scott’s expert advice and put your brand in the best position for success!

The Five-Step Strategy.

If you’ve been around the TAS community for very long, you know that Scott has a great way of communicating his insights and tips. Adding to that long list of helpful tools, Scott has developed his 5 Step Content Trifecta Strategy.

  1. Find content ideas.
  2. Create a video.
  3. Start a YouTube Channel.
  4. Feature your content on your “Homebase.”
  5. Use your email list!

If you are ready to put in the work to develop your brand so it can compete at a high level, make sure to listen to this episode as Scott expands on each of these five steps!

Creating content that is relevant.

Does content creation intimidate you? If it does don’t worry, you aren’t alone! Tons of ecommerce sellers worry about how to find the right content that will appeal to their target audience but you don’t have to! On this episode of The Amazing Seller, Scott reveals how sellers like you can use simple methods to find relevant content and get it in front of your customers. Don’t leave it all up to guesswork! Learn how to create relevant content by listening to this helpful episode!

Why you need an email list.

If you’ve heard it once, you’ve heard it a thousand times from Scott, you need to build an email list! The reason behind Scott’s constant encouragement for sellers like you to build an email list is because it connects you directly to your audience without depending on outside sources. At the end of the day, you don’t want some policy change or something outside of your control to drastically impact your relationship with your customers. You can strengthen your brand and keep yourself in a competitive position when you engage in a thriving email list strategy. Learn more about the positive impact of using an email list by listening to this powerful episode of The Amazing Seller!

You need a long-term view of success!

If you want to build a business that can go the distance and provide sustainable, long-term profit you’ve got to adopt a long-term view of success. Let’s face it, in the world of get rich quick schemes, it’s refreshing to hear someone who will share an unpopular truth, it’s going to take time to build a quality business. Don’t buy the lie that you can put a few pieces together and get overnight results! The saying is true, “Anything worth having comes easy.” To hear how you can get started with building a brand the right way, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:15] The three components of Scott’s strategy.
  • [8:30] Step #1: Find content ideas.
  • [10:20] Step #2: Create a video.
  • [15:00] Step #3: Start a YouTube Channel.
  • [19:00] Step #4: Have a “Homebase.”
  • [23:15] Step #5: You need an email list!
  • [25:30] The value of utilizing a YouTube playlist.
  • [29:40] How all five steps work together.
  • [32:00] Think longterm success!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS585.mp3
Category:general -- posted at: 4:30am EST

What does it take to monetize a blog and get an ecommerce business off the ground and running? Do you have to be a jack of all trades or do you just need to niche down and go from there? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with his friend, Cassidy Tuttle. In her conversation with Scott, Cassidy opens up about how she started her blog, what led her to write her ebook, how she expanded her brand, lessons she learned along the way, and much more! Don’t miss this engaging episode featuring Cassidy!

Succulents and Sunshine!

Can you really build a robust brand off of a hobby? What should you do if you need to make a pivot? For Cassidy Tuttle, the answer to these questions can quick as she got her brand, Succulents and Sunshine up and running. Cassidy started her brand primarily focusing on her photography but soon she found that her side hobby with succulents was attracting a lot of traffic. Making the pivot from a focus on photography to succulents was a slam dunk decision and Cassidy has never looked back! To hear more about her fascinating story, make sure to listen to this episode of The Amazing Seller!

Going deeper.

Once you build your ecommerce business and tackle the basics, what is the next step? Do you move on and build a new brand or do you drill down and go deeper with the brand you just built? Looking at Cassidy Tuttle’s story you can see how she expanded her brand beyond a monetized blog to include an ebook, courses, and more. If you are ready to take your ecommerce brand to the next level, make sure to check out this episode of The Amazing Seller and Cassidy’s helpful story!

Make sure to niche down.

Is it a better idea to go wide and then niche down or start with a hyper-focus and expand from there? Too often ecommcerce business leaders start too broad and struggle to find a niche market and audience to connect with. Don’t let your early chances for success get off to a rough start! Take the time and really drill down with your prospective market, once you’ve done that, go further! What do you have to lose? Learn from Cassidy’s experience and make sure your brand is set up for long-term success!

Don’t be afraid, try something new!

Isn’t it time that you kicked your ecommerce business into high gear? What are you waiting for? Do you expect someone to come and take you by the hand and lead you every step of the way? Don’t count on it! If you really want to build something that will go the distance, you’ve got to commit to putting Scott’s tried and tested methods into practice! If you want something that you’ve never had, you’ve got to do something you’ve never done! Embrace the challenge and put yourself out there. If you stumble along the way, learn from it. Get a great dose of encouragement from Scott and his guest, Cassidy on this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:20] Scott welcomes his guest, Cassidy Tuttle.
  • [5:40] Cassidy talks about how she got started in ecommerce.
  • [11:30] How did Cassidy begin to monetize her blog?
  • [13:30] Why did Cassidy write an ebook?
  • [17:00] Branching out and expanding the brand.
  • [19:30] The value of starting with a hyper-focused niche.
  • [24:00] How to improve search rankings.
  • [37:00] What is the best way to get a blog started?
  • [45:00] Cassidy talks about her experience with AdThrive.
  • [52:00] Don’t be afraid to try something new!
  • [54:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS584.mp3
Category:general -- posted at: 4:30am EST

It’s time for a gut check, how is your ecomerce business doing at this point? Are you hitting all of your goals or do need a little push to keep the momentum going? Scott’s back at it again with another session of Ask Scott here on The Amazing Seller! On this episode, he shares some exciting news, his thought of the week, some helpful tips on content creation, and so much more! Don’t leave the growth of your business up to chance! Get the helpful insights you need to keep pressing forward by listening to this episode!

Special announcement!

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping ecommerce sellers sharpen their abilities. Over the years he’s created specialized resources like the Private Label Classroom and Product Discovery Bootcamp to further equip sellers to take their game to the next level. Now, Scott is combining those two resources and giving the TAS community access for an amazing value of $99 a month. To get all the details on this wonderful resource at a great price, make sure to listen to this episode of The Amazing Seller!

Why you need to simplify and focus.

Let’s face it, our world today is filled with so many distractions and side ventures that you can really end up getting pulled in a thousand different directions. What is the solution? How to do you know which way to go and which appointees to pursue? For each individual, it's going to look different but the fact of the matter is, you’ve got to commit to simplifying your life and business so you can focus on what is most important. Make sure to listen to this episode of The Amazing Seller as Scott explains how this valuable insight has made all the difference in his life, you don’t want to miss it!

How to get content ideas for your brand.

Did you know that you can leverage your audience to create content for your brand? It’s true! Take a look at how Scott engages the TAS community, he uses the engagement aspect of the brand as a way to find out what sellers like you want to know about. You can use that same type of strategy in your brand to build content through your email list, blog, YouTube channel, or Facebook fan page. The possibles are endless! Learn more about this vital aspect of growing your brand by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:10] Scott’s special announcement!
  • [8:30] Scott’s thought of the week, simplify and focus.
  • [10:00] Question: What is the best way to get content ideas and attract customers?
  • [15:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS583.mp3
Category:general -- posted at: 4:30am EST

What does it take to get media attention for your ecommerce brand? Do you need to do something crazy and outside of the box to get your 15 minutes of fame? On this episode of The Amazing Seller, you’ll hear from special guest, Christina Nicholson. In her conversation with Scott, Christina opens up about how she got her start in media, what led to her career change, how she started her own media firm, what sellers like you can do to get noticed by the media, and so much more! If you want a clear roadmap to getting your business some positive publicity, you’ve come to the right place!

From media career to business owner.

What is the best way to prepare your business for positive media exposure? By getting expert insight from someone who has had a career in media and built a business helping sellers like you! Christina Nicholson is an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV. Because of her experience in the communications industry, she’s networked with the best in the business to build a team of professionals who can handle almost any and every marketing needs a business or brand has. To hear more about Christina’s fascinating story and how she can help sellers like you, make sure to listen to this episode!

Why you need a compelling story.

Sure, getting featured in the media sounds great, but where do you start? Don’t you have to be an established brand with a solid reputation first? According to Christina Nicholson, that’s not necessarily true! What you need more than a brand that is pulling in 6 or 7 figures is a compelling story. Seriously! You could be selling a sexy and innovative product that had the potential to fly off the shelves but if your story falls flat, you are going nowhere! To find out how to craft a compelling story so your brand stands out from the competition and grabs media attention, make sure to listen to this powerful episode of The Amazing Seller!

The best ways to connect with a media outlet.

Let’s face it if you want to stand out from the crowd of business leaders looking for positive media coverage you’ve got to do what no one else is doing! It all starts with simply following up with your media contact. Too often business leaders fail to circle back and make sure that they’ve done their due diligence by following up with a media outlet that they’ve contacted. Send an email once a week for a month to show that you are engaged and diligent in getting your brand in the spotlight. After a month has passed and you haven't’ made any progress, consider changing your angle! To get the full breakdown from Christina on how to best approach media outlets, make sure to listen to this helpful episode of The Amazing Seller!

Make sure to build a local presence!

If you want to make a national or global impact with your ecommerce brand, you’ve got to think locally first! In the ecommerce world, this line of thinking probably sounds pretty backward, right? But when it comes to building a media reputation and even giving back in a charitable way, the key is to start where you are! Too many business leaders want to jump in with a splashy commitment with their giving to make waves but according to Christina, if you want to be taken seriously, you’ve got to have a solid, local reputation. Get more helpful insights from Christina’s expert perspective by listening to this engaging episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:40] Scott welcomes his guest, Christina Nicholson.
  • [5:30] Christina opens up about her background in media.
  • [11:20] What led Christina to make a change in her career?
  • [14:00] How did Christina get her business off the ground?
  • [16:15] What does Christina’s agency do?
  • [19:30] Christina talks about her approach to promoting brands.
  • [26:00] You just need a good story!
  • [29:30] What is the best way to connect with media outlets?
  • [34:00] Next steps after you secure media coverage.
  • [37:00] Why it's a good idea to connect your brand to local organizations.
  • [41:15] Make sure you keep seasonal timing in mind when promoting your product!
  • [43:00] How to connect with Christina.
  • [48:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS582.mp3
Category:general -- posted at: 4:30am EST

Are you up on all the changes that are happening with Amazon? Are you aware of the growing number of Amazon sellers in China and their tactics to get an edge over their competition? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes David Bryant to the podcast. In his conversation with Scott, David opens up about why he moved to China, what he’s learned in this time there, how Chinese sellers approach their Amazon business, what corrupt Amazon employees are doing to take advantage of their positions, and so much more! Don’t miss a minute of this eye-opening episode featuring David’s expert insights!

Getting a “Boots on the ground” perspective.

How can a seller like you really understand what is going on in booming ecommerce industries in countries like China? Does the average ecommerce seller have the resources and time to take a flight over there? No! Thankfully, the TAS community gets access through to a “Boots on the ground” perspective from ecommerce expert, David Bryant. David took his family to China for about a year to deep dive into the exploding ecommerce scene there and to learn all of the ins and outs. To hear all about David's experience and how sellers like you can learn from his observations, make sure to listen to this valuable episode of The Amazing Seller!

Watch out for shady tactics.

If you’ve been around the TAS community for very long you know that Scott is passionate about helping sellers like you get an ecommerce business up and running the right way. There are way too many “Get rich quick” schemes out there who sell “Blackhat” tactics, few are willing to show the ethical way to success. On this episode, you’ll hear from special guest, David Bryant as he explains how some sellers in China are gaming the system by using shady tactics. The goal is to help sellers like you understand what you are up against when it comes to the competition and to explore some ways to safeguard your business. You don’t want to miss this helpful episode!

Amazon is still the best starting place.

Scott often gets the question, “Is it a good idea to build my ecommerce brand on Amazon?” Time and time again, Scott goes back to his answer, yes! In almost every case, Amazon is the best location to get your brand off the ground and gaining momentum. Why is Amazon the best platform? It has everything you need, already baked into the platform! Once you’ve built up that brand and you get to the point where things are running smoothly, then comes the next phase, building a channel outside of Amazon. To hear how Scott has seen this whole process play out successfully, make sure to listen to this episode of The Amazing Seller!

Don’t rely on Amazon alone to build your brand!

One of the primary takeaways from David’s helpful insights about his time in China is this, make sure to expand your business off of Amazon! While it’s still the best place to start, you can’t expect things to stay the same forever, you’ve got to diversify. Scott has seen too many businesses go under due to the fact that they failed to seek out additional channels that would have allowed them to put their brand in a position for long-term success. You can do this, you can start right now by brainstorming different channels to expand your brand too. To hear more about this important topic, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:10] David Bryant joins the podcast.
  • [7:00] What led David to move to China with his family?
  • [9:40] How are Chinese Amazon sellers approaching their business?
  • [12:00] Buying fake reviews and other, “Blackhat” tactics that are popular in China.
  • [18:00] How corrupt Amazon employees are abusing their power.
  • [23:40] Why people can still “Game” the Amazon system?
  • [26:00] Yes, it is still a good idea to start your business on Amazon.
  • [27:00] How internal seller reports are being used by corrupt Amazon employees.
  • [33:30] Why Chinese sellers are using multiple seller accounts.
  • [40:15] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS581.mp3
Category:general -- posted at: 4:30am EST

How is your progress coming as you build your ecommerce business? Are things going according to plan as 4th quarter starts to ramp up for the holidays? If you are looking for that extra jolt of motivation, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares an update on what he’s been up to, one of his classic thoughts of the week, an answer to a question from a seller like you, and much more! You don’t want to miss a minute of this engaging and helpful episode!

If you need a boost, get with like-minded people!

As an entrepreneur, you are likely used to going it alone and figuring out problems without anyone's help, right? What if you’ve been going about it the wrong way? Did you know that you can actually go further and faster when you connect with like-minded people? It’s true! According to Scott, spending time with other entrepreneurs have had a huge positive impact on his mindset and the trajectory of his business. To hear Scott expand on the importance connecting with other leaders, make sure to listen to this episode of The Amazing Seller!

Just get started!

We live in a society that is constantly sending distractions our way. From advertisements to and family commitments, to work and political campaigns, it feels like someone somewhere is always asking for your attention. For this reason, many men and women who plan on starting something on their own, fail to do so! They are pulled in too many different directions! If you want your business and your plans for the future to succeed, you’ve got to find a way to cut through all the noise and get started. Don’t let excuses drag you down! Listen to this episode as Scott gives some helpful tips to stay on target!

Setting your brand up for success.

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build a brand that can go the distance. Where are you in that process? Have you built a solid community for your brand to grow around? If you have any hope for long-term success, you’ve got to do some work around content creation and customer engagement! Don’t miss this episode of The Amazing Seller as Scott explains how sellers like you can build a community around your brand that will end up providing a significant ROI!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:35] Scott gives an update on what he’s been up to.
  • [7:10] You need to get around like-minded people to propel you forward.
  • [10:00] Scott’s thought of the week, get started!
  • [12:15] Question: What is the best way to build a community around my brand?
  • [19:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS580.mp3
Category:general -- posted at: 4:30am EST

Are you looking for that one action step that will help you take your ecommerce business to the next level? Have you considered utilizing a blog to build content around your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he shares five advantages that bloggers have as they enter the ecommerce space, why you need to get started on content creation ASAP, how to build a brand that isn’t dependent on Amazon, and so much more! Don’t let your brand get left behind, find out what it takes to stay competitive by listening to this episode!

5 advantages that bloggers have as they enter the ecommerce space.

The time has come for bloggers and avid content creators to start moving into the ecommerce space, in fact, many already have! These folks have already built a following and they are taking the next step of evolution by further monetizing what they’ve built. Here are five advantages that many bloggers have as they step into the ecommerce arena.

  1. Bloggers have traffic.
  2. Bloggers have earned trust.
  3. Bloggers have affiliate sales.
  4. Bloggers can get feedback from their audience.
  5. Bloggers can boost sales by leveraging their audience.

To hear Scott run through each of these advantages and how a blogger knows has utilized them, make sure to listen to this helpful episode of The Amazing Seller!

Why you need to find a market to build content around.

Let’s face it, one of the all-time reigning truths on the internet is, content is king. Everything revolves around content! What are you doing to put out solid and reliable content that your audience finds useful? Scott highly encourages sellers like you to hone in on this important aspect of brand building. It may sound intimidating but it doesn’t have to be. If you’ve identified a niche market that you have an interest in or that you have knowledge about, then start making that content. Put it in a blog form or start shooting video, just start making it and begin engaging with your audience! Listen to this episode of The Amazing Seller as Scott expands on this important topic!

Don’t put all of your eggs in one basket!

What would happen to your ecommerce business if Amazon decided to lock you out tomorrow? Do you have the means to make adjustments and keep going in an upward direction? If not, it might be time to consider diversifying your channels and your strategy. You’ve heard the phrase, don’t place all of your eggs in one basket, right? The same is true when it comes to ecommerce channels too! Heed Scott’s advice and learn how to create alternative methods that you can use in the event that your business needs to make a pivot. Learn more from Scott’s seasoned perspective by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] 5 advantages that bloggers have in ecommerce marketplace.
  • [12:20] You need to find a market you can create content around!
  • [14:00] How content builds steady sales.
  • [16:20] Targeting your Facebook followers and leveraging your email list.
  • [20:00] Don’t be an Amazon only brand!
  • [23:00] Scott shares how this strategy has played out in his brand.
  • [27:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS579.mp3
Category:general -- posted at: 4:30am EST

What is the key to success? Is there some magic formula that will get you the results you want to see in life and business? While it is not quite magic, Scott is convinced that the steps he’s developed over his career can help business leaders like you find the success you’ve been looking for. On this episode, you’ll hear from Scott as he explains why having the right mindset is so important, the five steps you can use to get results, how to avoid failure, what you can do to seize “Take action” moments, and so much more! Don’t miss a minute of this powerful episode of The Amazing Seller!

How’s your mindset?

Did you know that your mindset can have a huge impact on the success of your business? Think about it, if you are hopeful and positive about the steps you are taking in building your ecommerce business, it will act as fuel to the fire that drives you. On this episode of The Amazing Seller, Scott opens up about the power of maintaining a positive mindset and the benefits it can have in life and business. If you are looking for that missing piece that can help you stay focused and passionate about the work you are putting in, make sure to listen to this engaging episode!

Scott’s five-step process.

When it comes to launching a successful small business, the key ingredient is the person you see looking back at you in the mirror. It’s true! If you don’t start there, no amount of tips or advice will get you going in the right direction. With that important aspect in mind, Scott has five steps that he has used to help him achieve his level of success.

  1. Know your target.
  2. Map out your plan.
  3. Make a commitment.
  4. Stay focused!
  5. Take action!

How can you implement each of these steps so your business is in the best position to succeed? Where can you start today? Get more details on each step and how they apply to life and business by listening to this episode of The Amazing Seller!

You can never fail if you refuse to give up!

As a business leader, you want to avoid the dreadful experience of failing. What if there was a way to avoid failure altogether? According to Scott, the best way to avoid failure is by refusing to give up! Does this mean that you won’t have setbacks and challenges along the way? Of course not! But it is up to you to decide if those setbacks and challenges will knock you out of the game. If you want to succeed, you’ve got to cultivate a thick skin and a relentless commitment to staying the course. To hear more insights and lessons from Scott, make sure to listen to this episode of The Amazing Seller!

Don’t be afraid to experiment.

Let’s face it, no one is born an expert at anything! So why do so many people get frustrated because they don’t have instant success? Our culture has convinced us that we should be able to go out there and succeed with minimal effort, that’s a huge lie! The truth is, you need to get out there and try something even if it means that you’ll mess up. Put yourself out there and experiment, that’s the only way you will learn what works and what doesn’t! To hear more about the important role of experimentation, make sure to listen to this helpful episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:45] Why it’s so important to have the right mindset.
  • [5:20] Scott runs through the five-step process.
  • [12:20] Step #1: Know your target.
  • [16:10] Do you really want it?
  • [22:30] Step #2: Map out your plan.
  • [24:20] Step #3: Make a commitment.
  • [27:50] Step #4: Stay focused!
  • [29:40] Step #5: Take action!
  • [32:00] You can’t fail if you don’t give up. Experiment and play!
  • [34:30] Scott recaps all five steps and his “Take action” moments in his career.
  • [42:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS578.mp3
Category:general -- posted at: 4:30am EST

How is your ecommerce business stacking up against the competition? Are you hitting all the goals and benchmarks you’d hope to reach? Do you need a little push in the right direction? If so, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he gives his thought of the week on knowing your target audience and as he answers a question from a seller like you. Don’t miss a minute of this engaging and helpful episode!

Make sure you know your target audience!

Do you understand who your target audience is? Really? One of the worst things you can do as an ecommerce seller is to start creating content and marketing that content to the wrong audience for your product! Scott has developed a few questions that sellers like you can ask to make sure that you are connecting with the right audience.

  • Who is your target market?
  • What do they struggle with?
  • What do they want?
  • What gets their attention?
  • What are they searching for online?

All of these questions will help you form a picture of who your audience is and what they are concerned about. To hear Scott expand on this topic and more, make sure to listen to this episode of The Amazing Seller!

Are you ready for Brand Accelerator Live?

If you are looking for a way to jump-start your ecommerce business, you need to consider attending the Brand Accelerator Live event next fall. This is the event for all your strategy and ecommerce planning needs. Scott and his team have worked hard to make sure that this event will be well worth your time to attend. They’ve prepared great guests and helpful tools that will empower sellers like you to take your brand to the next level. To hear more about this awesome event, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!

Getting your video to rank on YouTube.

As an ecommerce seller, you’ve probably heard that video is a huge aspect of online branding these days. So what can seller like you do to utilize this popular tool to grow your business? Unfortunately, you can’t just create a good video, publish it on YouTube, and then expect the traffic to follow, it doesn't quite work that way. If you want your video to gain traction, you’ve got to prime it by sending people from your email list or Facebook group to the video and engage with it. To hear Scott explain all the ins and outs of getting your video the right amount of attention, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Scott’s thought of the week, know your target market.
  • [8:15] Question: How do I rank product videos on YouTube and get traffic?
  • [15:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS577.mp3
Category:general -- posted at: 4:30am EST

What does it really take to find that right market to build your ecommerce brand around? Do you have to search high and low? Do you have to turn over every rock to find the perfect product? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Louie, an ecommerce seller like you! In their conversation, Louie opens up about how he found his niche market, what the process was like getting his business off the ground, how he’s been able to engage his audience, plus helpful tips from Scott and much more! Don’t miss a minute of this fascinating episode highlighting Louie’s story!

Finding a brand you are passionate about.

Everyone wants to get paid to do what they love but few get to! Are you among the few? What can you do to bring your work and your passion into alignment? Louie was wondering the same thing when inspiration struck and he decided to take his love of bass fishing and see if he could build an ecommerce business around it. Everything got started when Louie’s friend, Bill told he wanted to find a way to market and sell his handmade fishing lures. With a background in IT, Louie knew that he could make this dream a reality! Together, Louie and Bill have built a solid ecommerce business around one of their biggest passions, bass fishing. To hear more about their story, make sure to catch this engaging episode of The Amazing Seller!

Make sure you are engaging your audience regularly!

Did you know that one of the primary areas that ecommerce sellers often neglect is engaging with their audience? It’s true! At first, a lot of time and energy goes into building a list and driving traffic but before long, many sellers taper off their audience engagement efforts. Don’t let this happen to your ecommerce business! Remember, your audience is a valuable asset that you need to keep hot! It really doesn’t take much effort to do this and the benefits are well worth it. Think of all the ways you can re-engage with people you’ve already sold a product to, you could sell them the same product again as a gift for one someone in their family or you could sell them products that support what you've already sold them. Learn more from Scott about audience engagement by listening to this episode of The Amazing Seller!

Look for ways to expand your reach & diversify your revenue.

How many ways can you think to build out your brand and expand your business revenue? Does it all come down to the product you have listed on Amazon or do you have multiple methods engaged? If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers understand the value of diversifying your channels and income opportunities. On this episode of The Amazing Seller, you’ll hear from Scott as he walks through several options for Louie and sellers like you who want to put your business in the best position for long-term success. If you are ready to put in the work, this episode is for you! Don’t miss it!

Find your next step and work it!

Let’s face it, it’s really easy to get knocked off course and get distracted. There are so many things you could be doing with your ecommerce business that you can quickly become overwhelmed and get nothing done! Here’s what you need to do, focus on one thing, one step in the process and knock it out of the park. From there you can move on to the next aspect and so on. Make a roadmap if you need to but stay focused on just one step so you don’t get pulled in a thousand different directions! To hear more insights from Scott about staying on target, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Louie joins the podcast to talk about his ecommerce business.
  • [6:10] How did Louie get involved with bass fishing and making his own lures?
  • [9:20] Taking the business online.
  • [15:00] How has Louie engaged his audience?
  • [17:45] Scott gives some tips for Louie to engage his audience.
  • [24:45] How utilizing testimonials can be helpful.
  • [30:00] Exploring other ways to expand your brand and bring in revenue.
  • [35:10] What are the future plans for Louie’s business?
  • [41:00] Capitalizing on an opportunity.
  • [43:30] Scott gives some feedback on Louie’s product listing.
  • [49:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS576.mp3
Category:general -- posted at: 4:30am EST

How do you know you are on the right track with your ecommerce business? What will it take to get outside of your own head and see things from a different perspective? On this episode of The Amazing Seller, you’ll hear from Scott, Joel, and Angel as they sit down to give a quick update on the recent TAS Inner Circle meeting. In their conversation, they all discuss their takeaways, why it’s important to know what you want out of your business, the value of securing repeat customers, why it’s important to keep your organization as efficient as possible, and so much more! Don’t miss a minute of this engaging episode!

Don’t make things more complicated than they need to be!

Let’s face it, people tend to make things more complicated than they need to, yes, even ecommerce sellers! Don’t fall into that same trap with your business. Instead of making things more complicated for your business, focus on simplification. Just because you can launch product after product doesn’t mean that you should. After all, what good does it do you have a hundred product listings when Amazon rolls out a new requirement that forces you to spend time and energy updating all those listings? Hear more from Scott on this important topic by listening to this episode of The Amazing Seller!

You need a brand people will return to.

What if you could build a brand that didn’t depend on getting new customers to buy your product at critical points in the year? Imagine developing a brand so cohesive that you have a whole suite of products that fit together. You should also be considering how you can retarget customers who purchased from you to buy the product again, this time as a gift! There are so many ways that you can develop and deepen your brand without spinning your wheels by getting new buyers. To hear more about this important aspect of your brand building strategy, make sure to listen to this episode of The Amazing Seller!

Clarity, focus, and accountability.

How do you plan on growing and developing as a leader and learner? Do you have a network of business leaders you can connect with and bounce ideas off of? What will help you improve personally and professionally this year over last year? The truth is, you need a group however big or small to help keep you accountable and focused on what really matters in your business. If you don’t have that community around you, consider making one! Make sure to listen to this episode of The Amazing Seller as Scott and his team expand on the value of community, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:45] Joel’s takeaways from spending time with the TAS Inner Circle group.
  • [7:20] The value of getting clear on what you want out of your business.
  • [9:10] How complexity can put your business at risk.
  • [18:00] Why it’s important to build a brand that people return to.
  • [22:00] Angel shares her takeaways from the TAS Inner Circle group.
  • [24:00] You need clarity, focus, and accountability!
  • [26:20] Closing thoughts from Joel and Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS575.mp3
Category:general -- posted at: 4:30am EST

Are you fired up and ready to attack the 4th quarter? What areas of your ecommerce business do you need to focus on right now to finish the year strong? If you are looking for that one piece of advice or insight that can put you over the top, you’ve come to the right place! It’s time for another session of Ask Scott, here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares an update on how the recent hurricane impacted his area, his thought of the week, an answer to a question from a TAS listener, and much more! Don’t miss a minute of this engaging episode!

Are you ready for Brand Accelerator Live?

Have you factored in the TAS Brand Accelerator Live event into your plans for next year? What are you waiting for?! This is going to be the event that you need to attend for all your strategy and ecommerce planning needs. Scott and his team have worked hard to make sure that this event will be well worth your time to attend. They’ve prepared great guests and helpful tools that will empower sellers like you to take your brand to the next level. To hear more about this awesome event, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!

You need clarity in order to succeed!

Did you know that one of the biggest enemies for a business leader is getting pulled in a thousand different directions? Look at all the plans and objectives you have to get to, it can be understandably overwhelming! According to Scott, the antidote is to cut through all of that noise and focus on clarity. What is the number one, most important thing that you need to tackle? Focus on that like a laser beam and get to work! To hear Scott expand on this important topic and other ways you can stay on an upward trajectory, make sure to listen to this episode of The Amazing Seller!

Researching a good product in the 4th quarter.

What should you do if you are in the product research phase for a new product during the 4th quarter? Should you just wait it out until the prices change and you can get a more accurate view? Scott says that you don’t have to do that! Rather, you can take advantage of some of the amazing ecommerce tools on the marketplace and comb through the data. To understand all the complexity and get to the heart of what will set you up for success, listen to this episode of The Amazing Seller featuring Scott’s seasoned advice!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:20] Scott gives an update about the hurricane that came through North Carolina.
  • [6:00] One year out from Brand Accelerator Live!
  • [7:20] Scott’s thought of the week.
  • [13:45] Question: How to research products in 4th quarter.
  • [18:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS574.mp3
Category:general -- posted at: 4:30am EST

Have you heard the news? Amazon has hit 1 Trillion in market value! Can you even imagine what 1 trillion looks like? What does this news mean for ecommerce sellers like you? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over this recent Amazon news. In their conversation, the guys explain why it’s important to partner with Amazon, where the future of ecommerce is headed, why you don’t need to be afraid of new changes as they roll out, and so much more! Don’t miss a minute of this helpful episode!

Partner with Amazon, don’t become dependent on it!

If you’ve been around the TAS community for very long you know that Scott is passionate about helping sellers like you diversify your ecommerce business. The reason is, Scott has seen way too many businesses go under because they were dependent on one product in their brand or one platform to sell on. Don’t fall for that same mistake! Get your business off the ground and running using Amazon as a well-resourced partner then quickly look for ways to grow your brand independent of Amazon. To hear more about this vital strategy, make sure to listen to this engaging episode of The Amazing Seller!

What does the future of ecommerce look like?

As Amazon continues its march toward world domination, what will the future of the ecommerce industry evolve into? Will we see Amazon gobble up more retail chains as they did with Whole Foods? Will Walmart and others start to give Amazon some serious competition? According to Chris, you should expect to see more categories like groceries continue to open up as Amazon challenges the way we’ve always thought about what nicely “Fits” into the box of ecommerce. Make sure to listen to this episode of The Amazing Seller as Scott and Chris expand on this topic and much more!

Don’t be afraid of change!

Let’s face it, we’ve been conditioned to reflexively fear change whenever it rears its ugly head. Is that the best approach when Amazon rolls out a new policy change or an update to their TOS? While it can be helpful to be skeptical of changes that come down the road, it’s a good idea to remain open and ready to adapt. The changes that Amazon has rolled out over the years have, for the most part, been changes that have forced sellers to become more engaged with their business and that’s a positive! To hear more about the best way to view change in the ecommerce sector and much more, make sure to listen to this valuable episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Why it’s important to partner with Amazon but not depend on it.
  • [6:00] Think of using Amazon as a launching pad for your brand!
  • [14:00] Chris talks about how he sees the future of ecommerce evolving.
  • [19:00] Why you don’t have to be afraid of changes that get rolled out.
  • [20:45] Make sure to check out the PACE method.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS573.mp3
Category:general -- posted at: 4:30am EST

The time is upon us, are you ready for the 4th quarter? Is your ecommerce business prepared to take advantage of this great opportunity to make a substantial profit? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over what you need to succeed. The guys share some helpful 4th quarter practices, why it's helpful to raise your prices, how to keep your email list from going cold, why you should focus on digital marketing, and so much more! Don’t miss a minute of this helpful and engaging episode!

Raise your prices!

As we move into the 4th quarter and you start to eye your end of the year profits totals, why not consider raising your prices now? You don’t have to go all in, you could just start with an experiment, what do you have to lose? Scott and Chris have tried this tactic and they’ve seen it’s success! Don’t miss an opportunity that you can’t get back. To hear more about raising your prices during the 4th quarter in a smart way, make sure to listen to this episode of The Amazing Seller!

Build your email list and don’t let it go cold.

If you’ve been around the TAS community for very long, you know how passionate Scott is about getting sellers to invest in an email list for their audience. Where are you in the process? Have you built your email list yet? Are you using it regularly? Too often ecommerce sellers get a list prepared as their brand launches and then they let it go cold. Don’t let that happen to you! Make sure you are keeping your list hot, you can do this by sending them valuable content and occasionally selling to them. Make sure to listen to this episode of The Amazing Seller as Scott and Chris explain how to keep your list hot especially during the 4th quarter!

A helpful 4th quarter checklist.

Don’t let the 4th quarter intimidate and overwhelm you! Scott and Chris are here to equip sellers like you with the resources you need to succeed. One of the best ways you can set yourself up for success is to run through their quick checklist so you can know where you are and where you need to be!

  1. Start planning your inventory situation.
  2. Know your numbers! Costs, fees, customs, shipping, etc.
  3. Double check your PPC campaigns and make sure they are dialed in.
  4. Cultivate your email list and make sure it’s HOT!

To get the full rundown of each aspect of this checklist, make sure to listen to this informative episode of The Amazing Seller!

Why you need to know digital marketing inside and out!

What skill sets will set you up for long-term success as an ecommerce business owner? Do you need to know your niche market inside and out? That will help, but most importantly, you need to become an expert at digital marketing. If you can learn how to market your product to the right people in compelling and consistent ways, you’ll be set up for success! Find out how you can make the most of the TAS resources from Scott and Chris on this helpful episode of The Amazing Seller, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] What has Chris been up to lately?
  • [8:00] Getting ready for 4th quarter.
  • [13:30] Why it’s OK to up your product’s price during 4th quarter.
  • [20:15] Start driving outside traffic to your listing right now!
  • [22:30] Don’t let your email list go cold, build and cultivate your list.
  • [33:40] Scott and Chris run through their 4th quarter checklist.
  • [37:00] Become a digital marketing expert and your brand will thrive!
  • [39:00] Why you should check out Brand Accelerator Live & TAS Inner Circle.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS572.mp3
Category:general -- posted at: 4:30am EST

What is the state of your ecommerce business? Is everything humming along and ready for 4th quarter or do you need a little shot in the arm to get you where you need to be? It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, an update on his TAS Inner Circle, why it’s so important to maintain a healthy mindset, an answer to a question from a TAS follower like you, and much more! Don’t miss a minute of this informative and engaging episode!

View failure as a learning opportunity!

Did you know that failure can be one of your greatest instructors? It’s true! Too often our society teaches us that we have to avoid failure and that we should be ashamed of failure but in many ways, failure is inevitable. You have to decide if you’ll let failure defeat you or if you’ll learn from it and move forward to become a stronger and more resilient individual. Sellers like you should take the time to examine your attitude toward failure, it could make all the difference. To hear more about this important subject, make sure to listen to this episode of The Amazing Seller!

Zero in on that one thing that's holding you back.

How’s your mindset these days? Are you growing as a leader and as a business owner or are you stalling? Have you built healthy habits into your daily routine that support and encourage your trajectory or do you find yourself struggling through the day like everyone else? The truth is, you won’t get where you’ve never been if you continue to do what you’ve always done! Invest in your mindset and remove any roadblocks or obstacles that are holding you back! Learn more from Scott about this vital topic by listening to this episode of The Amazing Seller, you don’t want to miss it!

How to sell products in a competitive market.

What should you do if you really want to get an ecommerce brand up and running in a competitive market? Is it even worth the risk? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his helpful thoughts on this subject. According to Scott, one of the best strategies is to focus on a related niche market that helps you build an audience. Once you’ve done this, you can then start to pivot toward the market you really want to get engaged in after you’ve established yourself. Competitive markets are accessible once you’ve done the work to build your brand’s foundation! Learn more from Scott on this exciting episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] An update about the TAS Inner Circle project.
  • [4:30] Scott’s thought of the week, there is no such thing as a failure if you learn from it!
  • [9:30] What is the one thing holding you back? How’s your mindset?
  • [12:50] Question: How can I sell products in a competitive market?
  • [22:10] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS571.mp3
Category:general -- posted at: 4:30am EST

Have you ever wanted to know how other ecommerce sellers are doing in this economy? Are you curious if some of the challenges you face are similar to what your peers are experiencing? On this episode of The Amazing Seller, you’ll hear from ecommerce business leader and entrepreneur, Andrew Youderian. In his conversation with Scott, Andrew opens up about how he got started in ecommerce, the results of his 2018 State of the Merchant eCommerce Report, common challenges that sellers like you are facing, and much more! Don’t miss a minute of this informative episode featuring Andrew!

Amazon, foe or friend?

Many ecommerce sellers wrestle with the issue of Amazon, is it good for business or is it bad for business in the long term? This question comes from a place of uncertainty for many sellers, they don’t know if their business is safe for the long term relying solely on Amazon. What’s the answer, is Amazon a foe or a friend? According to Scott and Andrew, it depends! While Amazon remains a wonderful platform to get your brand up and running, it is dangerous to place all of your eggs in one basket! Hear more from Scott and Andrew about this important topic by listening to this episode of The Amazing Seller!

What is a brand?

How would you define an ecommerce brand? Is a product that you are selling online or is it something else? What separates a brand from a line of products? Is there a distinction? On this episode of The Amazing Seller, you’ll hear from Andrew Youderian as he provides his definition of an ecommerce brand. According to Andrew, an ecommerce brand is a proprietary product or service, something that you can offer that other people can’t. An ecommerce brand can even include a white-labeled product that is differentiated from what’s available on the marketplace. Get more helpful information from Andrew’s valuable perspective by listening to this episode!

Why digital products are a no-brainer.

What if there was a product that you could sell with very little overhead costs and a huge ROI? Does that sound too good to be true? It doesn’t have to be! While the number of ecommerce sellers featuring digital products has dipped in the last year, it doesn’t mean that the effort isn’t worth the investment! In fact, if you can produce a digital product like an ebook or a small report that provides value to your customer base, you’d be crazy not to give it a shot. Both Andrew and Scott are huge fans of leveraging digital products to support your brand, hear more about their perspective on this subject by listening to this episode of The Amazing Seller!

The state of the ecommerce industry.

Scott often gets asked the question, “Is there still an opportunity to build an ecommerce business or am I too late?” At the heart of this question is another question, “What is the state of the ecommerce industry?” While Scott has his own thoughts and answers to this question, Andrew Youderian has gone through the trouble to create an in-depth report. Covering facets like fastest and slowest growing ecommerce categories, common challenges for sellers, and more, you don’t want to miss this opportunity to learn from Andrew’s valuable report. Check out Andrew’s report located in the resources section at the end of this post!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Scott runs through the background of his guest, Andrew Youderian.
  • [4:00] Andrew talks about how he got started selling online.
  • [6:15] What’s the status of the ecommerce industry?
  • [8:30] The attitude toward Amazon among many ecommerce entrepreneurs.
  • [11:15] How are most sellers driving traffic?
  • [14:20] Scott & Andrew talk about the fastest & slowest growing ecommerce categories.
  • [18:20] Andrew shares some surprising findings from his ecommerce report.
  • [21:45] Is the public comfortable buying off of Amazon?
  • [23:15] What is a brand according to Andrew?
  • [26:00] Common challenges for ecommerce business owners.
  • [31:00] Are digital products popular among ecommerce sellers?
  • [36:15] Andrew talks about blogging and how he built his audience.
  • [40:30] What drives Andrew and his pursuit of success?
  • [42:30] The difference between a passion and an interest.
  • [45:45] How to connect with Andrew and his content.
  • [49:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS570.mp3
Category:general -- posted at: 4:30am EST

Could you be leaving money on the table each month with your ecommerce business? Have you taken your account through a thorough audit recently? What if there are small things that are adding up and draining your profits? On this episode of The Amazing Seller, you’ll hear from special guest, Greg Mercer. In his conversation with Scott, Greg opens up about simple ways sellers like you can save on costs, how Amazon fees work, the benefit of using a tool like Fetcher, what to expect with refund rates, and much more! Don’t miss a minute of this valuable episode with Greg!

Don’t let the drip, drip, drip drown you!

When a storm hits your house, you usually don’t think too much of a little leak that drips a few drops of water, but if you ignore that drip for too long, you’ll have a problem! The same is true when it comes to your financial situation as an ecommerce seller. You don’t think too much about a few fees here and a few fees there but soon they add up! Make sure your house is in order and stop the leaks before they drown you. Take the opportunity to learn from an industry expert and save money today! Find out more from Greg Mercer on this valuable episode of The Amazing Seller!

Where to start cutting costs.

Are you ready to take a deep dive into your seller account? Now is the perfect time to give it a closer look and cut unnecessary expenses! On this episode of The Amazing Seller, you’ll hear from Greg Mercer as he provides his top three areas for sellers like you to start reducing costs.

  1. Storage Fees.
  2. Refunds and returns.
  3. Your PPC strategy.

Do you have any additions to this list? Have you addressed some of these costly expenditures? To get the full breakdown on each of these areas, make sure to listen to this episode featuring Greg’s expert advice!

Why you should check out Fetcher.

Let’s face it, many ecommerce business owners don’t have the time and energy to pour over their accounts and comb through every detail. What if there was a way to get an overview of your accounts in a user-friendly interface? Good news, there is! Fetcher is a profit analytics tool for Amazon businesses. They fetch, calculate, and display your seller data from Amazon so you can see product profitability and many other key metrics. Don’t get unnecessarily bogged down in the weeds of your business if you don’t have to! Learn more about how Fetcher can help sellers like you by listening to this episode featuring Fetcher creator, Greg Mercer!

Work smarter, not harder!

As you build your ecommerce business, one of the most important lessons that you should take to heart is the advice to work smarter, not harder. Too often business leaders get so focused on the end goal that they work themselves down to the bone! Does that sound like something you are struggling with? There are helpful tools and resources that sellers like you can use to streamline your process and save money in the process. Find out what your business needs to do eliminate wasteful expenditures by listening to this informative episode of The Amazing Seller, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:45] Scott welcomes Greg Mercer to the podcast.
  • [6:30] Greg and Amazon talk about Amazon fees and how to save.
  • [10:00] Breaking down Amazon seller account costs.
  • [15:30] Where you can start to cut costs.
  • [22:00] Why you should check out Fetcher.
  • [28:15] Understanding reasonable refund rates.
  • [34:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS569.mp3
Category:general -- posted at: 4:30am EST

What is the status of your ecommerce business? Are you exactly where you had on being at this point or are you looking for a way to jump-start your efforts? Either way, you’ll find value on this episode of The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, gives an update on TAS tools and resources, an answer to a question from a TAS follower like you, and much more! If you are ready to put in the work and apply these lesson then this episode is for you!

1st Impressions matter!

Did you know that in business, one of the most important things to get right from the start is a first impression? It’s true! Just think about the last time that you had terrible customer service when you were visiting a business for the first time. Would you ever go back? Chances are, you answer is, “No!” Why should you give your patronage to a business that is unwilling to put time and energy into making a positive first impression? You shouldn’t, and that’s the point! If that’s how you wouldn’t like to be treated, don’t treat your customers that way. To hear more about the important role of first impressions, make sure to listen to this helpful episode of The Amazing Seller!

Don’t leave easy money on the table.

Let’s face it, building a successful ecommerce business from the ground up is not an easy task! Don’t make it harder on yourself by leaving easy money on the table. If you get a product or a line of products humming along and making you money, don’t up and abandon it just because you want to go in a new direction. Use that success and build off of it, let that project bankroll your ideal project! Make sure to listen to this episode of The Amazing Seller as Scott breaks down how sellers like you can make the most out of your less appealing products!

What are you waiting for?

Isn’t it time that you kicked your ecommerce business into high gear? What are you waiting for? Do you expect someone to come and take you by the hand and lead you every step of the way? Don’t count on it! If you really want to build something that will go the distance, you’ve got to commit to putting Scott’s tried and tested methods into practice! For you, the next step might be to review the PACE method or attend the Brand Accelerator Live event. Whatever your next step, don’t delay - take action today!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:20] Scott’s thought of the week, first impressions are everything!
  • [8:20] Question: Should I relaunch an old product or start with something new?
  • [15:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS568.mp3
Category:general -- posted at: 4:30am EST

Did you know that one of the best ways to learn what you need to know in business is by learning what not to do? It’s true! You can learn a lot from some of the common mistakes made by others in your field. On this episode of The Amazing Seller, you’ll hear from Scott as he shares his insights on building your brand’s presence on Facebook. If you are ready to up your game and really connect with the audience you need to take your ecommerce brand to the next level, make sure to listen to this helpful episode!

What not to do.

Remember all those times growing up when you learned what not to do by learning the hard way? You touch a hot stove once as a child and you won’t do it again! While there are many lessons in life that you can only learn the hard way, effectively reaching your audience on Facebook isn’t one of them! You don’t have to make the same mistakes, you have the opportunity to learn from someone who’s at the cutting edge, learning all the tips and insights you need to get your business off the ground. Make sure to listen to this episode of The Amazing Seller as Scott goes over some common mistakes that sellers like you can avoid when it comes to audience engagement!

Engage in a way that works!

As a small business owner, you want to get the most bang for your buck, right? Stop wasting time and resources on the old way of engagement by getting people to like your page on Facebook! Rather, target your niche audience with curated content that appeals to them through a tip or addressing a pain point. If you can deliver value in this way and keep your message short and engaging, you are on the right path! To hear more about crafting a compelling message on Facebook, make sure to listen to this episode of The Amazing Seller!

How to deliver valuable content.

Are you struggling to come up with content that will connect with your target audience? What have you tried so far? Do you think it’s time for a change in strategy? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down his approach to delivering valuable content to his audience. According to Scott, it all comes down to crafting a relatable approach and delivering value. The last thing you want to do is to waste your audiences’ time! When you connect with your audience using a message crafted for them then you are well on your way, the next step is retargeting them. Get more details from Scott on how to retarget the right people for your brand by listening to this episode!

Make sure to check out PACE!

If you’ve been around the TAS community for very long then you’ve heard about the PACE method that Scott and his team have developed. If you want to build a solid ecommerce business then you need to take a look at PACE and start mapping your roadmap to success. On this episode, you’ll hear from Scott as he goes over some strategies that you can use to effectively engage with your audience on Facebook. This process falls under the attention and cultivation pillars of the PACE methodology. To get the full breakdown of PACE, make sure to check out the resources section at the end of this post!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:45] The old way of building a Facebook presence.
  • [10:45] The better way to engage with people on Facebook.
  • [20:20] How to make the best content for your audience.
  • [24:30] Scott runs through what it takes to engage a Facebook audience.
  • [28:00] Why you need to check out the PACE method.
  • [30:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS567.mp3
Category:general -- posted at: 4:30am EST

How in the world do you build your ecommerce business by leveraging a tool like an email list? Isn’t the use of email as a marketing platform dead? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over his email list engagement strategy, what to avoid when contacting your list, how to make an offer to your list without turning them off, why it’s important to retarget followers who didn’t open your email and other helpful tips! If you are ready to take your customer engagement strategy to the next level, then this episode is for you!

Don’t look for the quick sale!

Let’s face it, many ecommerce sellers are looking for a quick ROI for many of the tools and strategies that they deploy. Don’t be so quick to adopt this outlook! Time and time again, you’ve heard from Scott that success takes a long-term approach in the ecommerce sector. If you are looking for instant success and overnight results, you are in the wrong line of work! Take the time to learn from Scott’s seasoned approach to building an ecommerce business that will go the distance by listening to this helpful episode of The Amazing Seller!

The formula for engaging your email list effectively.

What does it take to get your followers engaged with your brand? How do you turn followers into fans? According to Scott, it all comes down to consistency and value. If you start off by shoving pitch after pitch in their face, you won’t have much of a following! Instead, focus on delivering at least one email a week that provides something of value. Don’t sell in every email! Place some trust deposits by sending them tips and stories about your niche topic and then make an ask. To hear more about this successful formula from Scott, make sure to listen to this episode of The Amazing Seller, you don't’ want to miss it!

Make sure to retarget followers who didn’t open your email.

Did you know that you are in danger of leaving money on the table each time you send out an email to your list? It’s true! Too often ecommerce businesses will send out an email to their list and never follow up and retarget the subscribers who didn’t open their email. Don’t fall for that same trap! Taking that extra step to follow up and retarget those unread emails within 24 hours could be the difference between a few sales and a large number! Find out how to retarget your email list effectively by listening to Scott’s expert advice on this episode of The Amazing Seller!

The PACE method won’t let you down!

If you’ve been around the TAS community for very long then you’ve heard about the PACE method that Scott and his team have developed. Have you used the PACE method? If you want to build a solid ecommerce business then you need to take a look at PACE and start mapping your roadmap to success. On this episode, you’ll hear from Scott as he goes over some strategies that you can use to effectively engage with your email list subscribers. This process falls under the cultivation pillar of the PACE methodology. To get the full breakdown of PACE, make sure to check out the resources section at the end of this post!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Isn’t email list building dead?
  • [7:45] The wrong way and the right way to market and contact your email list.
  • [13:00] The formula for engaging your list effectively.
  • [19:45] Scott goes over his Memorial Day sale strategy.
  • [25:30] Key takeaways from Scott’s strategy.
  • [27:00] Why it's important to retarget your unopened email list subscribers.
  • [30:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS566.mp3
Category:general -- posted at: 4:30am EST

What steps are you taking right now to move your ecommerce business forward? Are you in need of a little push in the right direction? Good news, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares why he is so fired up about the Brand Accelerator Live event, his thought of the week, why it’s so important to diversify your business, and of course - the answer to a question from a TAS follower like you! Don’t miss a minute of this helpful and engaging episode!

Why you should sign up for Brand Accelerator Live.

Let’s face it, running an ecommerce business and leading it to success is no small task. How do you plan to take your brand to the next level of growth? Why not consider investing in your future by attending the Brand Accelerator Live event next September? Brand Accelerator Live is the very first large-scale TAS event designed to help sellers like you break out from the rest of the competition and stand out! Don’t let the what every other competitor is doing set the pace for you and your business! Find out how you can reserve your spot for this special event by checking out the link in the resource section at the end of this post, you don't’ want to miss it!

Don’t put all of your eggs in one basket!

What would happen to your ecommerce business if Amazon decided to lock you out tomorrow? Do you have the means to make adjustments and keep going in an upward direction? If not, it might be time to consider diversifying your channels and your strategy. You’ve heard the phrase, don’t place all of your eggs in one basket, right? The same is true when it comes to ecommerce channels too! Heed Scott’s advice and learn how to create alternative methods that you can use in the event that your business needs to make a pivot. Learn more from Scott’s seasoned perspective by listening to this episode of The Amazing Seller!

What you need to do to identify your niche market.

Have you identified your niche market yet? Have you honed in on that one product or approach that will set you apart from all the other ecommerce sellers in your target market? What are you waiting for? If you want to succeed, you’ve got be willing to put in the work and outsmart your competitors! One great way to get a leg up on your competition is by researching their reviews and find out how their customers are using the product and what they don’t like about the product. With that information, you can go to work making a superior product! Hear more about this important subject by listening to this exciting episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:50] Why Scott is so fired up about the Brand Accelerator Live event.
  • [4:30] Scott’s thought of the week. Are you putting all your eggs in one basket?
  • [15:30] Marketing is a skill set that will serve you well as you build your brand!
  • [17:00] Question: How do I identify my target market and my niche?
  • [23:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS565.mp3
Category:general -- posted at: 4:30am EST

Can you really build a business around your passion? Is it a realistic goal to have a brand that operates anchored around a topic or subject matter that you are engaged and knowledgeable about? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with a TAS follower like you who is building his ecommerce business. In their conversation, Jeff opens up about how he got started with ecommerce, how he’s built up his business, what he’s trying to accomplish, and much more. You don’t want to miss a minute of this valuable episode as Scott gives Jeff a good push in the right direction!

Find your niche.

Have you found your niche market yet? Are you ready to go out there and build a business based on your passion? Now is the time to act! There are so many tools and methods that ecommerce sellers like you can use to get your business off the ground and build your niche audience. Scott encourages sellers to take the time and really drill down to locate that specific niche market that you can use to build your brand. If you are struggling with finding your niche, this is the episode for you! Listen as Scott coaches a seller like you through the process of locating a niche and building a solid brand from there!

Why you should use video to reach your audience.

Did you know that video is grabbing more and more of the market share? It’s true, just take a look at your Facebook or Twitter feed! What can you do to take advantage of this trend? According to Scott, sellers like you need to get your face or the face of your brand’s spokesperson on video and exposed to the public. Think about it, you are more likely to trust and engage with a brand that takes the time to engage with you. Don’t overthink or over complicate this step, learn more about using video to engage your audience by listening to this episode of The Amazing Seller!

Use autofill to your advantage!

What would it be like to have access to the top keywords and often searched for phrases that relate to your brand? Sellers like you can use the autofill feature in the search box on Google, YouTube, Amazon, and other sites to find out what people are searching in relation to your niche product. What are you waiting for? Take advantage of this easily accessed tool that can give you the info you need to make your brand competitive! Learn more about this tool and others by listening to this helpful episode of The Amazing Seller!

Tried and tested methods that work.

Starting any small business can be scary, let alone one that deals with suppliers overseas and customers that you’ll likely never meet face to face. How do you know that your ecommerce business is on the right track? How can you be sure that you are using the right strategy and methodology? Scott can really talk a good game, but its not just talk, Scott has the experience and the success to back it up! Don’t fall for the flashy and gimmicky methods, look for the leaders who are willing to shoot you straight and give you the unvarnished truth. Make sure to check out the resources section below to go further with Scott’s methods like PACE!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Jeff Lukups joins the podcast.
  • [5:30] Jeff opens up about his background how he got started in ecommerce.
  • [10:00] Why it’s helpful to choose a niche market you can stay engaged in.
  • [15:30] Jeff talks about his brand and the current product that he is selling online.
  • [19:10] How does Jeff plan on engaging his target audience?
  • [24:30] Use autofill on Amazon and Google to your advantage!
  • [30:20] Scott gives an example of how to run ads effectively to your audience.
  • [34:00] Why video connects with people more than an ad.
  • [41:00] Scott runs through why and how he started the TAS podcast.
  • [48:00] Find pain points and other angles to build your audience.
  • [52:45] Make sure to check out the PACE method!
  • [55:45] Build up your skill set and apply it to multiple areas of your business.
  • [1:04:00] Scott talks about how his brand is utilizing these tactics.
  • [1:06:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS564.mp3
Category:general -- posted at: 4:30am EST

Is there ever a good time to make a pivot in your business? If so, how do you know it’s the right time? What steps should you take to make the pivot successfully? On this episode of The Amazing Seller, you’ll hear from guest expert, Jaime Masters. In her conversation with Scott, Jamie opens up about when to pivot in business, what to do when your heart isn’t in your work, why she developed the Owner Box platform, and much more! Make sure you have all the tools you need for the day when you may need to pivot by listening to this helpful episode featuring Jaime!

When is the right time to pivot?

How do you know that it is the right time to make a pivot in your business? Are there warning signs that you need to be looking for? According to Scott and Jaime, it all comes down to sticking to your end goal, you why. What is your why? If you know your why and you stick to it, you can make changes and pivots along the way that help you deliver on accomplishing your why. One thing that you want to have on your radar is to avoid chasing the green grass that always looks greener on the other side of the fence. Just because you aren’t getting massive traction or results in one area, it doesn’t mean that you should jump ship and start something new right away, give it time. To hear more from Scott and Jamie on this important subject, make sure to listen to this episode!

What to do when your heart isn’t in your business.

Have you ever felt like you were just going through the motions? What does it take to break out of that funk and get back to living life in a way that is energizing? Many business leaders are faced with this tough scenario when they reach the point in her business where they no longer feel passionate about the work they are involved in. What the solution? One option is to start giving away responsibilities and roles that you occupy so you can redirection your attention and focus on what you want to pursue. Another option is to sell your business and move on completely to a new project altogether. Learn from Jaime and Scott’s helpful conversation on this topic by listening to this episode of The Amazing Seller!

Don’t let redundancies ruin your flow!

What if there was a way to save your business tons of revenue simply by updating your systems and workflow? Does that sound too good to be true? It’s not! On this episode of The Amazing Seller, you’ll hear from Jaime Masters as she explains how her program, Owner Box can help leaders like you streamline your organization for maximum efficiency. Through her work consulting with business owners over the years, Jaime has developed a systemized approach can cut through redundancies and help leaders like you get your team to focus on what really matters. Check out the link to Jaime’s tools located in the resources section at the end of this post!

Do what it takes to succeed!

Let’s face it, building an ecommerce business and running a startup isn’t the easiest road you could have chosen to travel down. You picked this journey for a reason, you are tired of the status quo and you want to go out there and build something that you can be proud of. That’s great, but are you willing to do what it will require in order to succeed? Are you really willing to hold out and say no to short-term success so you can build something that will last? If so, you are in good company! Learn from Scott and the insights he has to share, don’t take this resource for granted!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:10] Jaime Masters joins the podcast.
  • [5:00] When you should consider making a pivot in business.
  • [16:00] What to do when your heart isn’t in your business anymore.
  • [28:00] Jaime talks about her project, Owner Box.
  • [32:30] How to streamline the workflow in your business.
  • [39:30] How to connect with Jaime.
  • [41:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS563.mp3
Category:general -- posted at: 4:30am EST

It’s that time of the week again! This is where ecommerce sellers like you get to bring your tough questions to a guy who’s seen just about every scenario you could think of, it’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he goes over why you should take advantage of the new TAS event - Brand Acceleration Live, his thought of the week, and of course - the answer to a question from a TAS follower like you! Don't’ miss a minute of this helpful and engaging episode!

Make sure to grab your ticket to Brand Accelerator Live!

Do you have your ticket for Brand Accelerator Live yet? What are you waiting for? This is your opportunity to be a part of TAS history! Brand Accelerator Live is the very first large-scale TAS event and Scott wants you to do what you can show up. If you sign up for the event right now, you can secure access to the Early Bird discount. This event will we well worth the price, Scott has worked hard to make sure that it’s packed full of useful and actionable contest for sellers like you. Get more info on this event by checking out the link in the resources section below!

Don’t procrastinate, plan ahead.

Have you ever struggled with planning ahead? What about sticking to a schedule or a set of goals? One of the worst times to fall victim to procrastination for the ecommerce seller is right now! According to Scott, right now is the time when sellers like you should be preparing and laying the groundwork for a successful 4th quarter. Are you ready? Do you have a strategy to put your brand in the best position to succeed when 4th quarter rolls around? Make sure to listen to this episode of The Amazing Seller as Scott explains how sellers like you can avoid disaster!

How to connect with your email list, effectively.

If you’ve been around the TAS community for very long you know that Scott is passionate about helping ecommerce sellers understand why building an email list is so important. Once you’ve built that email list, what do you do? What is the best strategy for communicating with and marketing to your email list? Scott says that sellers need to focus on keeping the list warm by offering helpful tips and tools that show the audience that the brand is interested in providing value as much as making a sale. To hear Scott expand on this and other ways to keep your email list engaged with your brand, make sure to listen to this informative episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Make sure to check out Brand Accelerator LIVE!
  • [5:15] Scott’s thought of the week, plan ahead!
  • [8:40] Question: What's the best way to send emails to my list?
  • [15:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS562.mp3
Category:general -- posted at: 4:30am EST

As an ecommerce business leader, you want to do everything you can to protect the platform and business you are building. Are you prepared in the event of hijackers selling your product on Amazon? What about patent issues? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Steve Weigler. In their conversation, Steve and Scott discuss how to deal with hijackers, the best way to utilize Amazon’s brand registry program, if it’s worth it to fill a patent, the details about Amazon’s new “Transparency” program, and much more! Make sure to have pen and paper ready for this informative episode!

What are you waiting for? Register your brand!

Did you know that one of the best ways to protect your brand is by registering it through Amazon’s Brand Registry program? Have you taken your brand through that process yet? According to Steve Weigler’s expert perspective, if you take your ecommerce business through Amazon’s process, you’ll be better protected if a hijacker comes along. Don’t leave your brand susceptible to hijacking! To get the full breakdown of how Brand Registry can set your business up for success, make sure to listen to this helpful episode of The Amazing Seller!

Is it a good idea to get a patent?

Have you heard how getting a patent could help protect your brand from knockoffs and hijackers? Is it really worth it to go through the lengthy process of securing a patent? If you are considering getting a patent, you may want to heed Steve Weigler’s advice. While getting a patent might be a good idea if you have a ton of resources or a really innovative idea that needs that type of protection chances are, your brand doesn’t. Think through your strategy and make sure you have a proper understanding of how to best deploy your resources! Listen to this episode of The Amazing Seller as Scott and Steve expand on this topic and much more!

What is, “Transparency?”

There is a new program through Amazon that ecommerce sellers like you need to be aware of! Amazon’s new program is called, “Transparency” and it’s specifically designed to help sellers like you secure your product and enjoy a crystal clear certainty on when it sells and ships from Amazon. When you participate in this program, Amazon sells you a sticker with a unique code that goes on the outside of each of your products. For more details on the Transparency program and how you can use it to your advantage, make sure to listen to this engaging episode of The Amazing Seller!

Copyright your logo and packaging!

Do you have a plan to copyright your brand’s logo and packaging? Are your logo and packaging unique and creative? On this episode of The Amazing Seller, you’ll hear from Scott and Steve as they explain why sellers like you need to invest in packaging and logos that stand out! Steve explains that the more you can create layers of complexity and detail to your product and your packaging, the more protected you are from hijackers. The copywriting process doesn’t have to be as complicated as it often sounds! To hear how Steve and his team and help sellers like you navigate the process, listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:50] Scott welcomes his guest, Steve Weigler.
  • [7:00] How to deal with hijackers and navigating Amazon’s brand registry program.
  • [12:00] Steve walks through his brand development process.
  • [17:00] Is there a way to gate your brand so people can’t sell it on Amazon?
  • [20:00] Is it worth it to file for a patent?
  • [23:30] Steve talks about Amazon’s new program called, “Transparency.”
  • [32:00] Make sure to copyright your logo and packaging!
  • [36:15] How to connect with Steve and his services.
  • [39:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS561.mp3
Category:general -- posted at: 4:30am EST

What is the direction you are taking your business in? Are you confident in your strategy and approach or do you need to look at things from a different perspective? On this episode of The Amazing Seller, you’ll hear from Scott as he gives a peek behind the curtain of one of his strategy calls. In his recap of the strategy call, Scott explains how it can be helpful to leverage your passion to build your business, why you need to understand your weaknesses and limitations, how your brand can get an edge over the competition, and so much more! Don’t miss this great opportunity to learn from Scott’s coaching!

Build your brand off of your passion!

One of the best ways to build a business you can be proud of is by building it around your passion! Does that sound too good to be true? It doesn’t have to! While it may be difficult, depending on your passion, this is the best way to build a business that can go the distance! Let’s face it, people can see right through a superficial and uninspired approach. Make sure your business doesn’t disappear into the crowd of competitors, let it stand out! Learn more about leveraging your passion to build your business by listening to this engaging episode of The Amazing Seller!

It’s OK to get an outside perspective.

It can be kind of uncomfortable letting a stranger poke through your business plans and strategies, but it can be one of the smartest things you could ever do! While it’s not ideal, businesspeople have learned that getting an outside perspective can make all the difference. Is it time to let a trusted mentor or an accomplished professional take a look at your business model? What do you have to lose? Scott is so confident in the value of this approach that he's built a whole subsection of TAS around it! Hear more about Scott’s work with the TAS Inner Circle and why it may be a good next step for your business by listening to this episode!

Don’t fall for shortcuts!

Remember when you were a kid and you always looked for a shortcut so you could get back to what you really wanted to do? That type of thinking left once you became an adult, right? It’s so hard to resist the appeal of taking the shortcut in life but the truth is, most of the time, it’s worth taking the long route! If you want to build a long lasting ecommerce business that will continue to provide income and profits for you years from now, you’ve to get be willing to leave the shortcuts behind. Make sure you listen to this episode of The Amazing Seller as Scott stresses the value of putting in the work necessary for success and kicking shortcuts to the curb, don’t miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Sometimes you have a successful brand that bankrolls your passion project.
  • [10:00] Why it’s important to know your limitations and shore them up!
  • [13:00] An outside perspective can help you identify your blind spots.
  • [15:30] Does your brand have the right angle on your niche market?
  • [18:00] Scott talks about how he builds a robust brand.
  • [22:00] Don’t fall for shortcuts!
  • [24:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS560.mp3
Category:general -- posted at: 4:30am EST

Have you ever been a part of an elaborate surprise party or had to keep a big secret? The anticipation and excitement can be excruciating! Finally, Scott is able to reveal his BIG NEWS! Working with his friend, Kevin Sanderson, Scott is ready to announce his new event, Brand Accelerator LIVE. This is going to be a special larger scale TAS event where sellers like you can come to get actionable content that you can use to expand your brand. Scott is pumped about this new phase for TAS. To get all the details, make sure to listen to this exciting episode of The Amazing Seller!

Making the right connection.

Isn’t it great when the timing works out and you meet the right person at the right time? Maybe for you, that person was a business connection or your spouse. Looking back at his professional career, Scott has had some amazing connections that occurred because he happened to be in the right room. His meeting with Kevin Sanderson was no exception. Kevin has been a TAS fan for a few years now and had the opportunity to meet Scott at some TAS meetups and other ecommerce events. Everything changed for Scott and Kevin when Kevin worked up the courage to propose a large scale TAS event that he could help Scott create. Learn more about how Scott and Kevin connected and how the whole idea for Brand Accelerator LIVE played out by listening to this episode!

An event built around actionable content.

Don’t you hate it when you fork over your hard earned money to attend these workshops, masterminds, or networking events only to walk away empty handed and no better off? What if there was a way to build an event from the ground up that existed solely to provide attendees with a solid action plan to execute the information learned? This idea won’t be a pipe dream any longer! Scott and Kevin are committed to providing their attendees with a thorough action plan that will empower them rather than drain them as they return home and to the day to day of their business. Listen to this episode as Scott and Kevin expand on their plans and much more!

Get the Early Bird Special!

If this exciting idea of attending an innovative and useful live event appeals to you, what’s your next step? Do you wait for an email from Scott or do you take the initiative? No! You’ve got to be proactive and sign you up for early access and get the Early Bird special pricing. As soon as there is a locked in date and location ready for the Brand Accelerator LIVE event, you’ll be the first to know! Don’t let this opportunity pass you by! Get all the details on Early Bird pricing by checking out the link located at the end of this post.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:00] What is Brand Accelerator Live? Where did it come from?
  • [5:00] Why you need to get good at marketing.
  • [7:30] What brought Kevin Sanderson and Scott together?
  • [17:00] Kevin talks about his skill set & how he plans to use it for Brand Accelerator Live.
  • [20:00] Scott shares why he is so excited about this new venture.
  • [24:00] Plans for some high-level guests and how to get on the Early Bird list.
  • [28:20] Closing thoughts from Scott and Kevin.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS559.mp3
Category:general -- posted at: 4:30am EST

Are there methods and connections out there on the marketplace that can enable ecommerce sellers to move away from gatekeepers like Alibaba? What is the best way to make those connections? On this episode of The Amazing Seller, you’ll hear from special guest and product sourcing expert Nathan Resnick. In his conversation with Scott, Nathan opens up about his background in the ecommerce industry, how ended up in China, what channels are available to sellers like you, why he created his company, Sourcify, and much more! Don’t miss a minute of this engaging episode featuring Nathan!

How a white guy ended up in China.

Nathan Resnick had no idea that a year-long visit to China while in high school would set him on the path to becoming a product sourcing expert in the ecommerce industry. Pulling the thread of curiosity, Nathan went from an average student in America to full cultural immersion on the streets of Beijing, China. Visiting the markets there and discovering the type of craftsmanship when into the products ignited a spark in Nathan that he fanned into the flame of entrepreneurship. To hear more about Nathan’s story and what he learned from his experiences in China, make sure to check out this fascinating episode, you don't’ want to miss it!

Don’t be afraid to shop around!

If you are at the stage of building your ecommerce business where you are looking for ways to save on your production costs, consider looking for a new supplier! You might not want to rock the boat once you’ve found a solid supplier and that’s understandable, but you need to know that there are some amazing options out there. Why not explore the options and diversify your supply chain? If you’ve heard it once from Scott, you’ve heard it a thousand times - make sure your business isn’t dependent on one channel, product, or supplier for your success! To hear more about shopping your product around to reputable suppliers, make sure to listen to this episode of The Amazing Seller!

The 3 pillars of a valuable supply chain.

Did you know that a valuable supply chain can be broken up into three aspects? It’s true! On this episode of The Amazing Seller, you’ll hear from Nathan Resnick as he shares the three pillars of Sourcify’s successful supply chain. Here are the three pillars of a valuable supply chain;

  1. Price
  2. Lead time
  3. Quality

While it’s extremely difficult to piece together a supply chain that hits all three pillars, it’s not impossible! Find out how Nathan and his team can help sellers like you hone in on a supply process that can take your business to the next level of growth!

Why you should check out Sourcify.

Are you ready to take your ecommerce brand to the next level? What will you do to get your brand in the best position for growth? One of the best resources in the marketplace right now for ecommerce entrepreneurs is Sourcify. Nathan and his team at Sourcify are hard at work to make life easier for sellers like you in a multitude of ways. From clear cut timelines to a streamlined production process, the factories that work with Sourcify are vetted and ready to take whatever you can throw their way! Hear more about the story of Sourcify and why you should check them out by listening to this informative episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:15] Nathan Resnick joins the podcast and shares his ecommerce background.
  • [8:15] How did Nathan end up in China?
  • [13:00] Nathan talks about sourcing products outside of Alibaba.
  • [26:00] The three factors of product production.
  • [28:00] Why ecommerce leaders need to think about factory capacity.
  • [31:00] Is it worth it to investigate cheaper production options?
  • [33:15] What is the Sourcify process of getting a product rolled out?
  • [35:00] Who should work with Sourcify?
  • [39:00] What you need to know about Chinese tariffs.
  • [44:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS558.mp3
Category:general -- posted at: 4:30am EST

If you’ve been around the TAS community for very long you’ve probably heard about the PACE method (if you haven’t, check out the links below this post). The very last pillar of PACE is called expansion, this is where a business reaches the point where they are ready to expand and take the operation to the next level of growth. One of the best ways to position your business for growth is by automating your processes and connecting with outside help to free up your capacity. Make sure to listen to this episode of The Amazing Seller as Scott welcomes back Nathan Hirsch to discuss the topic of hiring the right people to scale your business!

When is the right time to get outside help?

As a business leader, you are often looking at the bottom line and find yourself asking the question, “Can we afford it?” While that’s a great question to ask, sometimes you need to ask a similar question, “Can we afford to NOT do it?” Can you really afford not hiring outside help? Just think of all the freed up time and mental space that outsourcing even a few simple tasks can provide. If you want a way to up your game, consider taking some minor tasks off your plate! To hear how outsourcing tasks have helped Scott in the past, make sure to listen to this helpful episode of The Amazing Seller!

Find out how to get the help you need!

If you are ready to admit that you need help in your business, the question remains, where do you start? How do you know what tasks to outsource and where to look for those freelancers? That’s where Nathan Hirsch and his team at FreeeUp want to step in! If you are ready to take that next step, go ahead and start the process with the FreeeUp team and they’ll help you identify what areas and tasks their freelancers can help you with. What do you have to lose? Consider it a worthwhile investment in your business! Hear more from Nathan on this episode of The Amazing Seller!

3 levels of hiring.

Did you know that there are three distinct levels at which business leaders choose to hire outside help? If you are wondering whether you are at the point of needing outside help in the form of a freelance worker, check out these three levels from FreeeUp Founder and CEO, Nathan Hirsch.

  1. Basic level - Workers who come in and follow your systems and processes.
  2. Mid level - Workers who don’t need direction, they are doers who can complete a task.
  3. Experts - Workers who can help you create processes and systems in your business.

Learn more about hiring freelance workers at each of these three levels by listening to this informative episode of The Amazing Seller featuring Nathan Hirsch!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:00] Scott welcomes Nathan Hirsch back to the podcast.
  • [9:30] Focusing on low risk / high reward.
  • [13:45] How a consultation can help your business find what you need.
  • [14:45] Nathan goes over 3 levels of hiring.
  • [19:00] Know your numbers and where you can start giving away responsibilities.
  • [23:00] Is there anything that FreeeUp doesn’t offer? Why you should use FreeeUp.
  • [28:00] When you should start thinking about connecting with freelancers.
  • [29:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS557.mp3
Category:general -- posted at: 4:30am EST

What is the status of your business, right now? Is it still a pipe dream or have you been working on it for a while now? Either way, this episode is for you! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as shares his thought of the week on customer service and as he addresses a two-part question from a TAS follower like you! Get the hyped-up excitement you need to go out there and grow your business by listening to this helpful episode!

Why you should over deliver on customer service.

Think back, when was the last time you experienced out of this world customer service? It’s rare these days but a good experience stood out, didn’t it? The truth is, everyone wants to be valued and served with a high level of care and detail. Are you giving that type of experience to your customers? Would they agree with your assessment? According to Scott, by providing high-quality customer service, your business can stand out from the crowd in a positive way! To hear more about why you should over deliver on customer service, make sure to listen to this engaging episode of The Amazing Seller!

Is email marketing dead?

Is it really worth your time and resources to invest into building an email list? Is email marketing as effective as it once was? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thoughts on email marketing. While new tools will come and go, the fact is, email marketing has been around for quite a long time and is still being used today! Business leaders like you shouldn’t just keep doing something like email marketing just because other people are doing it, you’ve got to look at the data. As it currently stands, the data shows that email marketing is still worth your time and investment. Hear Scott expand on this topic and much more by listening to this episode!

Expanding options including Facebook Messenger.

As ecommerce leaders like you continue to push the envelope when it comes to innovation, when will customer engagement strategies catch up? Apparently, they already are catching up at a breakneck pace! More and more businesses are utilizing Facebook Messenger to communicate with their customers and even draw in new members of their audience. What are you waiting for? Are you willing to test out Facebook Messenger engagement? Scott thinks that there is real potential when it comes to utilizing Facebook Messenger but that leaders like you should’ t use it as a replacement for tried and tested channels like email marketing. Learn more from Scott perspective on leveraging Facebook Messenger by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] PACE isn’t going away, make sure you know the method!
  • [5:45] Scott’s thought of the week; over deliver on good customer service.
  • [11:00] Q: Is email marketing dead? Should I focus on Facebook Messenger instead?
  • [17:20] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS556.mp3
Category:general -- posted at: 4:30am EST

How can ecommerce leaders like you take your brand to the next level? What do you need to do to boost your sales and drive traffic to your products? On this episode of The Amazing Seller, you’ll hear from Scott as he shares five ways to get increased sales in your business. These tried and tested methods can work for you and your business but remember, you have to put in the time and you have to take action! Get the full breakdown of all five methods by listening to this engaging episode, you don't’ want to miss it!

Start a YouTube channel.

What is the fastest growing medium on the internet? Video! Just take a stroll through your Facebook or Instagram feed and you’ll see how prolific videos are. What are you doing to take advantage of this trend? How can your brand catch the wave and leverage this influx of traffic? According to Scott, one of the best ways to do this is by creating a YouTube channel. As you build your channel you can start by posting product reviews or how to videos that are related to your niche market. Learn more about leveraging the power of video by listening to this helpful episode of The Amazing Seller!

What are you waiting for, build an email list!

If you’ve been around the TAS community for very long, you know that Scott is passionate about convincing sellers like you build an email list. Where are you in that step? Have you built an email list? If not, what are you waiting for? Creating an email list of individuals who’ve expressed interest in your brand can serve as a powerful asset as you get your business off the ground. You can use your email list to drive traffic to your product listing, get feedback about product ideas, and much more! Learn more about email list building by checking out the link to Scott’s workshop located in the resource section!

Why you should use Facebook Ads.

Did you know that one of the hottest tools in the ecommerce industry right now is Facebook Ads? Have you started working with this important tool? On this episode of The Amazing Seller, Scott explains why he loves to use Facebook Ads and how sellers like you can make the most of this awesome tool! Using Facebook Ads is so much more than just paying to get a sale - while you can use it for that purpose, you can also use it to expand your reach and grow your list of interested customers. Find out why Scott is so fired up about Facebook Ads by listening to this episode!

Connect with social media influencers!

One of the most popular methods of growing a brand is by connecting social media personalities and influencers who have taken the time to build a unique following. If you want to expand your brand’s reach, why not consider partnering with an influencer in your niche market? Scott has dabbled with this approach and he’s had some great experiences. Find out how your brand can benefit from tapping into the audience of social media personalities by listening to this valuable episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:15] Take a look at your listings!
  • [10:00] Why you should build an email list.
  • [16:30] How building a YouTube channel and support your brand.
  • [20:00] Use Facebook Ads!
  • [23:40] Why you should connect with social media influencers.
  • [27:50] Scott recaps 5 ways to get more sales.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS555.mp3
Category:general -- posted at: 4:30am EST

Do you have what it takes to pitch your brand in a compelling way that will connect with guys like Scott, Steve Chu, Mike Jackness, and Greg Mercer? What would you do with $50,000? How would that infusion of cash help you take your brand to the next level of growth? On this episode of The Amazing Seller, you’ll hear from Scott, Steve, Mike, and Greg as they unveil their latest joint venture, “The 5 Minute Pitch.” Get all the details about this fun new contents that you have a shot at winning by listening to this exciting episode, you don't’ want to miss it!

What are the criteria?

If you want to participate in the 5 Minute Pitch, here is what you need to know. The contest is a Shark Tank style competition where you start off with a five-minute pitch. If you are chosen to move on to the next round, you’ll proceed to a tiered system until one winner is given the $50,000. Who should apply? Any startup business that needs a fresh infusion of cash - software companies, membership sites, physical products, anyone who is bootstrapping their business. If you are interested, make sure to check out the link to get started, located in the resources section at the end of this post!

How to increase your chances of winning.

What is the secret to increasing your chances of being selected and eventually winning the 5 Minute Pitch? Is there a magic formula? On this episode of The Amazing Seller, you’ll hear from the guys as they let you in on some of the keep aspects they are looking for when it comes to awarding the $50,000 prize. At the end of the day, it all comes down to personality, story, and presentation. If you can nail all three of these aspects, you’ve got a great chance for success! Want to hear more about what that looks like? Hear more details from the guys by listening to this episode!

Tell your story!

Let’s face it, no one connects to a boring story. If you don’t have something engaging and exciting to share, don’t bother applying! You don’t have to make something up, just look for ways to reframe and share your story in a compelling way. Do yourself a favor and take a look at a few episodes of The Profit and Shark Tank before you sit down to start working on your 5-minute pitch. Don’t miss this awesome opportunity to hone your pitch skills and win a $50,000 prize! Make sure to check out the resources section at the end of this post and listen to this episode for more details that will help you craft a compelling pitch!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:15] How did the guys come up with the “5 Minute Pitch?”
  • [3:00] Who should submit their 5 Minute Pitch?
  • [5:45] What will the guys look for in a successful 5 Minute Pitch?
  • [8:00] How important are the people behind the brand?
  • [12:00] Steve talks about how the whole process will work.
  • [14:00] Story stands out!
  • [17:15] Tips for a pitch that will win.
  • [19:45] Let your personality shine & practice your pitch!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS554.mp3
Category:general -- posted at: 4:30am EST

Are you looking for tools and tips that will help you push your ecommerce brand to the next level of growth? Do you have that one nagging question that you wish someone could answer? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares some helpful tools you can use to improve your business and he answers a question submitted by a TAS follower like you! You don’t want to miss this helpful and engaging episode!

Is your brand on PACE?

Have you heard Scott’s break down of the PACE method? What are you waiting for? If you are ready to put in the work and grow your business, the PACE method is the tool you need to use! Here is a quick rundown of what PACE stands for:

  • P - preparation
  • A - attention
  • C - cultivation
  • E - expansion

To get the full and in-depth explanation of how the PACE method plays out and what you can do to start implementing these pillars in your business, make sure to check out the link in the resources section at the end of this post!

What is the TAS Inner Circle?

Do you have what it takes to join the TAS Inner Circle? What does the Inner Circle have to offer? Are you at the point in your business where it would be helpful? On this episode of The Amazing Seller, you’ll hear from Scott as he shares some brief information about the TAS Inner Circle. While the Inner Circle isn’t for everyone, it could be just what your business needs to unlock growth and expansion. Scott and his team are very select with this process and only want to accept the leaders that they are confident they can help. If your business is bringing in over $500,000 each year and you are ready to take it up a notch, make sure to check out the link located in the resources section!

Amazon is still the best place to get your business off the ground.

Scott often gets the question, “Is it a good idea to build my ecommerce brand on Amazon?” Time and time again, Scott goes back to his answer, yes! In almost every case, Amazon is the best location to get your brand off the ground and gaining momentum. Why is Amazon the best platform? It has everything you need, already baked into the platform! Once you’ve built up that brand and you get to the point where things are running smoothly, then comes the next phase, building a channel outside of Amazon. To hear how Scott has seen this whole process play out successfully, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:20] Make sure to check out the PACE method.
  • [4:45] What is the TAS Inner Circle?
  • [8:15] Question: Where should I send people to buy my product? Amazon or website?
  • [15:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS553.mp3
Category:general -- posted at: 4:30am EST

As an ambitious ecommerce business leader, you are constantly on the lookout for ways to get an edge over the competition, right? What if you could avoid some of the most common mistakes that many Amazon sellers make? Imagine how avoiding these mistakes would position your business for unprecedented success! On this episode of The Amazing Seller, you’ll hear from Scott as he reveals the top three mistakes he has observed Amazon sellers making. Don’t miss this great opportunity to learn from Scott unique and seasoned perspective! Have pen and paper ready, you are going to need it!

Depending too much on one channel.

If you’ve been around the TAS community for very long, you know that Scott preaches often about making sure that your brand is not dependent on any one channel for success. The old saying holds true, don’t put all of your eggs in one basket! Scott has seen too many businesses go under due to the fact that they failed to seek out additional channels that would have allowed them to put their brand in a position for long-term success. You can do this, you can start right now by brainstorming different channels to expand your brand too. To hear more about this important topic, make sure to listen to this episode of The Amazing Seller!

Relying too much on one product.

In a similar vein as the issue of depending on just one channel for brand growth, many ecommerce sellers are making the all too common mistake of relying on just one product to do all the heavy lifting. Don’t fall for this same trap! Make sure your business can go the distance by creating a whole suite of products that brings depth and appeal to your brand. Protect yourself from the worse case scenario and keep your brand competitive! You’ll hear more about why it’s so important to expand your brand’s product line when you listen to this informative episode of The Amazing Seller!

Why you need to research marketing.

If Scott could wave his magic wand and make all ecommerce sellers do one thing to improve their business, at the top of that list would be to brush up and become an expert on marketing. Seriously! As the ecommerce industry continues to shift and evolve, the wise and astute business leader will take the initiative to find out how to get their product and their brand in front of as many people as possible. There are so many great ways that sellers like you can use to get begin your education on marketings. Make sure to listen to this episode and check out the resources section at the end of this post!

Start somewhere!

Do you feel overwhelmed and paralyzed with inaction? Do you feel like there are so many things you need to do to get your business going but you can’t decide on which action to take? You aren’t alone! On this episode of The Amazing Seller, you’ll hear from Scott as he breaks it all down so you can move forward with an actionable step! Let’s face it, moving forward without a clear direction is next to impossible! You know deep down, at least which direction your brand should start heading in. That’s all you need! Write it out and break it down into smaller, more manageable actions steps! To hear more about this process of breaking things down, make sure to listen to this episode!


OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:50] Mistake #1: Channel dependence.
  • [10:30] You need multiple channels!
  • [15:10] Mistake #2: Product dependence.
  • [19:20] Mistake #3: Lack of marketing knowledge and efforts.
  • [21:30] Get out there and create content. Start with a blog and use social media!
  • [25:00] The advantage of using Facebook Ads and other tools to target customers.
  • [34:15] Why you should check out and implement the PACE method.
  • [36:30] What is the TAS Inner Circle?
  • [39:00] Scott recaps the 3 BIG mistakes that successful Amazon sellers make.
  • [41:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS552.mp3
Category:general -- posted at: 4:30am EST

What is going on with the TAS crew behind the scenes? What do Scott and his team have cooked up for the future of TAS? How can you get involved or benefit from the amazing projects that are coming down the line? On this episode of The Amazing Seller, you’ll hear from Scott and company as they go over their inner circle plans. Over the course of their conversation, they touch on why they created a TAS mastermind, the value of accountability, what it takes to put great ideas into action, and so much more! Don’t miss a minute of this engaging episode!

The value of accountability.

Let’s face it, accountability is not a sexy topic. The truth is, accountability has everything to do with long-term success! A lack of accountability breeds an atmosphere of poor decision making. Does that sound like a healthy business environment? No! Too often, business leaders don’t have a good place to turn even if they wanted to be held accountable. One of the many reasons why Scott and his team have developed the TAS mastermind group is to help leaders connect with peers who can hold their feet to the fire! Learn more about the mastermind and why it’s so helpful by listening to this episode of The Amazing Seller!

Simplify your process!

If you’ve been around the TAS community for very long, you know that Scott is passionate about streamlining processes and looking for ways to build momentum. What is the status of your process right now? Are things running smoothly or do you need to make some adjustments? While it may sound basic, simplifying your process can be one of the hardest things to do! Don’t confuse complexity with success. To find out how you can embrace a more simplified approach to your business, listen to this useful episode!

Helping others grow and find success.

When was the last time you had outside eyes on your business? Where do you go to get an objective and helpful perspective when you are stuck? For most business leaders, the answers to these questions are often never and nowhere. Scott and his team are doing their best to equip leaders like you to get outside of your own thought patterns and embrace new points of view. Even if you can’t be part of the select TAS mastermind, you can benefit from its innovation! Scott and his team will be rolling out tips and insights you can use that directly come from this breeding ground of ideas! Learn more about mastermind and Scott’s motivations for starting it by listening to this episode of The Amazing Seller!

Turn ideas into action!

You’ve been there, you attended a conference or you just finished listening to a great audiobook or podcast and you are filled with good ideas that end up going nowhere! Aren’t you sick of that?! On this episode of The Amazing Seller, you’ll hear from Scott and his team as they explain how they are working to get rid of this frustrating experience. From TAS events to content and podcast episodes, you’ll see more ways that you can take action with the concepts and ideas that Scott and his team put out. Hear more about their passion for solving this issue by listening to this exciting episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:15] Why Scott and his team created a TAS mastermind.
  • [2:30] Is your brand on PACE for growth and long-term success?
  • [6:00] The value of accountability and learning from the success of others.
  • [8:30] Why do successful business leaders need to be part of a mastermind?
  • [12:00] Angel shares her perspective on the value of participating in a mastermind.
  • [17:00] Pushing others toward growth.
  • [22:00] How the TAS mastermind will benefit the TAS community.
  • [26:00] Don’t overcomplicate your processes!
  • [32:00] Why it’s helpful to focus on one strategy at a time.
  • [38:30] Putting great ideas into action.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS551.mp3
Category:general -- posted at: 4:30am EST

How is your progress coming in your ecommerce business? Are you hitting your stride and looking for ways to take it up a notch or are you struggling? Wherever you are on your journey, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares why you need to check out the PACE miniseries, his thought of the week, and as always - his answer to a question submitted by a TAS follower like you! Don’t miss a minute of this engaging episode!

Get back to the basics.

Where are you struggling or stalling in life or business? Have you identified the problem area? What steps are you going to take to get back on track to accomplish your goals and your vision for success? On this episode of The Amazing Seller, Scott shares his thought of the week and how it can help you find your way back to the level of growth you’ve always wanted. According to Scott, it all comes down to getting back to the basics. Seriously, it can be that simple! Think back to what led you to progress this far and consider revisiting those same building blocks. Hear how this helpful advice has played out in Scott’s life by listening to this episode!

Don’t despair, there is still a ton opportunity out there!

Scott often gets the question if there is still an opportunity left in the ecommerce space and Private Labeling, in particular, to go out there and carve out a profitable brand. His answer is that there is still a ton of opportunities out there if you know where to look and how to build your business! Using the time-tested TAS method, sellers like you can go out there and find a market that will support not only one product but a whole suite of products! To learn more about the TAS approach that Scott and his team have developed, make sure to check out the resources section at the end of this post!

How you can use a “Touch List.”

What is a “Touch List” and how can it help you develop a great list of categories to start researching? A touch list is a list of the products and markets in your life that you interact with on a regular basis. Take a notepad and start writing out which products you use day in and day out. This will give you a great starting point when it comes to beginning your product research process. Find out more about using a touch list and what it takes to find a product and marked that will make your brand profitable by listing to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Why you should check out the PACE miniseries.
  • [4:45] Scott’s thought of the week; back to basics.
  • [10:00] Question: Are there any Private Label products left to sell on Amazon FBA?
  • [11:30] What is the “Touch List?”
  • [15:30] Look for a market first!
  • [17:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS550.mp3
Category:general -- posted at: 4:30am EST

This is it, the final installment of the PACE method! With this final pillar, you’ll have a solid foundation that you can use to build out your brand and plan for the future. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they dive deep into the final pillar of PACE, expansion. In their conversation, the guys explain why diversification is so important, how automation can help your business, the difference between hot and cold traffic, and so much more! Don’t miss a minute of this helpful episode!

Diversify as soon as possible!

If you’ve been around the TAS community for very long, you know that Scott and Chris are passionate about helping sellers like you build a solid brand that can thrive outside of Amazon. While the guys often teach that Amazon is a great starting point, especially for sellers who don’t have a lot of resources right out of the gate, the goal is always to move from dependence to independence. The last thing you want for your brand is to wake up one day to hear that for some reason or another, you’ve been shut out of Amazon. Do what you can to start working toward diversification as soon as possible. Learn more about his important topic by listening to this episode of The Amazing Seller!

How automation can set you up for long-term success.

Did you know that there is a way to set up systems and processes that will replace your role in your business? It’s true! Gone are the days where small business owners have to wear every hat in the office. Now sellers like you can utilize a vast array of tools that will free up your time and allow you focus on big-picture steps for your business. To find out how you can get out your own way and unlock the potential your brand has for growth, make sure to listen to this episode of The Amazing Seller as Scott and Chris explain how they’ve done it!

Don’t just pick and choose, use the whole PACE method!

While it may be tempting to go through the PACE method and cherry pick which pillars you want to use and which ones you don’t, that may set you up for failure. Scott and Chris carefully went through each step identifying how they all support and build off of each other. On this episode of The Amazing Seller, you’ll hear from the guys as they finish painting the picture and reveal how each step of PACE works. Make sure you have all the tools you need for success by walking through PACE and understanding how it can apply to your business. For a more in-depth exploration of each pillar of PACE make sure to check out the links in the resources section at the end of this post!

PACE is a tool you can keep coming back to.

Are you aware that most successful businesses use the PACE method? While they may not call it PACE, this process has been compiled because of its real-world viability. In fact, looking back at his construction business with his dad, Scott can clearly see how the PACE method could have worked and allowed them to keep the business growing. Don’t assume that you’ve gone too far to utilize PACE, it’s a tool that successful leaders will keep coming back to! To learn more about PACE and how it can help your brand grow, listen to this engaging episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Introducing the final pillar of the PACE method; Expansion.
  • [7:00] Why you’ve got to expand and diversify your brand.
  • [15:30] Automation can set your business up for long-term success.
  • [20:30] Work on your business, not in your business!
  • [28:00] Scott recaps the four of the five aspects of the expansion pillar.
  • [32:30] What is the difference between hot and cold traffic?
  • [34:00] How the whole PACE method works together.
  • [38:00] Any successful business uses the PACE method if they know it or not!
  • [44:00] Scott talks about how PACE could have helped his construction business.
  • [51:00] Closing thoughts from Scott and Chris.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS549.mp3
Category:general -- posted at: 4:30am EST

As you’ve worked your way through the PACE method, it’s time for the crucial pillar; cultivation. This is the step where you begin to build and establish a connection with your target audience. On this episode of The Amazing Seller, Scott and Chris walk through all the facets of the cultivation pillar. In their conversation, the guys explain how to introduce people to your brand, what it takes to craft a compelling email for your audience, how to build a robust and valuable community, and much more! Don’t miss a minute of this helpful episode!

Introducing people to your brand.

Sometimes the best approach is the most obvious one! Seriously! Too often people can overcomplicate easy steps like introducing your audience to your brand. If they’ve connected with you through a lead magnet method, take the next step and reach out to them and tell them about your brand, it’s that easy. Don’t stress out about getting the wording just right, approach them like you’d like to be approached about subject matter that you are passionate about! To hear more about how to make this initial step of introduction, make sure to listen to this episode of The Amazing Seller!

Trust is your currency, use it well!

As you build your brand and connect with your audience, what is your number one asset? Trust! How do you build it? How do you make sure you don’t violate it? On this episode of The Amazing Seller, Scott and Chris go through their strategy of building trust with your target audience. While it may be tempting to cash in on your newly created email list, the guys caution moving too fast too early. Remember, as you build your brand you are creating goodwill, value, and ultimately trust with your audience. Learn more about walking the fine line of building trust and then using your connection to further your brand by listening to this informative episode!

Why a strong community that supports your brand is important.

How will people connect with your brand and see the long-lasting value of staying connected to it? Why should someone keep coming back and become further invested in what you’ve built? According to Scott and Chris, it all comes down to the community you are able to create with your brand. If you take the time to invest in and foster a thriving community alongside your brand it will increase your chances of success. To find out what it takes to start building this enticing and valuable community, make sure to listen to this episode of The Amazing Seller!

You don’t have to be an expert!

How do you start creating content that will draw your audience in? What role will you take on as you connect with your audience and invite them into your brand? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they reveal their approach to content creation. At the end of the day, you don’t have to be an expert to educate and inform others of what you’ve learned! Think of it this way, if found a great tool or tip that your friends could use to make their hobby more enjoyable, how would you share it? Try using that same approach to connecting your audience to your brand! Learn more from Scott and Chris’ seasoned perspective by listening to this episode, you don't’ want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] The 3rd pillar of PACE, Cultivation.
  • [6:30] How do you connect and introduce people to you and your brand?
  • [15:15] Tips for creating a compelling email to your ideal customer.
  • [20:30] How do you teach people if you aren’t an expert?
  • [28:15] Build a strong community that supports your brand!
  • [34:00] How you can leverage your email list to build your community.
  • [39:30] Why it’s important to establish trust before you push offers to your community.
  • [44:00] Cultivation is all about nurturing your relationship with your target audience.
  • [46:30] Chris recaps all the aspects of the cultivation pilar.
  • [49:00] Make sure to utilize the whole PACE method, it’s worth it!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS548.mp3
Category:general -- posted at: 4:30am EST

Are you ready to keep pushing on with your ecommerce business? Do you have all the resources you need to take your brand to the next level of growth? If you need that extra little push, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he goes over why you should check out the PACE method, his thought of the week, and as always - the answer to a question from a TAS follower like you! Come ready with pen and paper, you are going to need it for this engaging episode!

Is your business on PACE?

If you’ve been around the TAS community for very long, you know that Scott and Chris have been working through a great series that explores the PACE method. Have you jumped in to hear what it’s all about? If not, in a nutshell, PACE is built on the following pillars;

  • Prepare.
  • Attention.
  • Cultivate.
  • Expansion.

By exploring each of these pillars of PACE, you’ll have the tools necessary to expand your brand and get in on the right track for success. Make sure to check out the resources section at the end of this post to get more info on PACE!

Life is short, make the most of it!

When you are young, you tend to live life under the assumption that anything is possible. While that’s great, as you get older, you realize that life is short and you need to do everything you can to make the most of it. Are you heeding that wisdom or are you wasting some of the best years of your life in a job or a situation that makes you miserable? If that’s the case, do something about it! You don’t get any awards at the end of life for suffering through situations you could have changed! To hear more about making the most of life, make sure to listen to this episode as Scott expands on this topic and more!

Considering multiple brands? Slow down!

So you’ve built your first brand, great work! Building a brand that can go the distance is no small feat. Now, what do you do? Should you expand your brand? Retool your brand? Or launch a new brand? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thoughts on this crucial topic! According to Scott, it may be wise to slow down and consider if it really is in your best interest to spread your time, energy, and resources to start a second brand. Speaking from personal experience, Scott suggests building out and expanding your successful brand to its fullest capacity before you ever consider starting a second one. Learn more from Scott’s expert take on this subject by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:25] Make sure to check out the PACE method!
  • [3:30] Scott’s thought of the week; life is short!
  • [8:00] Question: How do I get someone to be the face of my brand?
  • [13:00] Why you should be cautious about starting multiple brands.
  • [14:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS547.mp3
Category:general -- posted at: 4:30am EST

Let’s face it, all of your preparation work to build a rock solid brand won’t do you any good if you can’t grab the attention of your target audience! What is the answer? How do you plan to connect with your prospective customer? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they break down “Attention,” the second pillar of the PACE method. Make sure your brand is on PACE for success by listening to this whole series starting with an overview of PACE and the episode exploring the first pillar, “Preparation” located in the resources section at the end of this post!

How do you identify your target audience?

Who is in your target audience? Are you trying to connect with busy professionals, stay at home mothers, people under 30? Does your strategy match your audience? Don’t expect to go to Instagram to connect with rural hunters! A huge part of setting your brand up for success is not only figuring out your niche market but actually spending time in the digital spaces where your audience hangs out! Make sure to listen to this episode of The Amazing Seller as Scott and Chris expand on this topic and reveal how sellers like you can connect with your audience in a meaningful way.

Attracting your ideal customer.

Don’t waste your ideal customer’s time! Seriously! Too often ecommerce leaders will put in a tone of time and effort to find a niche market and identify their target audience only to blow their chance to get them connected to their brand! You can avoid that common mistake by making taking your ideal customer seriously by putting something cool and valuable in front of them. According to Scott and Chris, one of the best ways to do this is by running a giveaway on the social media platform that they hang out on and that appeals to the niche market you are targeting. Get more details on how to effectively put this strategy into practice by checking out the listing building workshop located in the resources section at the end of this post!

5 lead magnets you can use to build your email list.

As you continue to hone your strategy and find ways to get good offers in front of your ideal customer, consider using Scott’s tried and tested lead magnet approach. On this episode of The Amazing Seller, you’ll hear from Scott as he briefly runs through five lead magnets you can use to get your audience to raise their hand, submit their email address, and in some cases - put their credit card on file.

  1. Contest.
  2. PDF or Ebook download.
  3. Video series.
  4. Checklist.
  5. Free plus shipping offer.

Find out how these five lead magnets can fit into your overall approach by listening to this helpful episode, you don't’ want to miss it!

You don’t have to be an expert to get started!

How are you feeling about your chances to get your ecommerce business on PACE to succeed? Do you feel intimidated and overwhelmed? That’s to be expected! While the prospect of getting this dream of yours off the ground can be scary, it doesn’t have to be. Scott and Chris want to encourage and equip leaders like you with as many tools necessary for you to succeed. The truth is, you don't’ have to understand each and every step to get started. Scott frequent advice to chunk it down really does work! Find an action step you can work on today and work toward that one, don’t let fear paralyze you with inaction!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:15] Don’t forget to take the time to PREPARE!
  • [2:45] How do you identify your target market?
  • [12:00] What does it take to attract your ideal customer?
  • [20:45] Start exploring and getting to know your market right now!
  • [24:00] Scott touches on the five aspects of the Preparation pillar.
  • [27:30] Learn and adjust along the way!
  • [29:00] Scott shares 5 lead magnets you can use to build your email list.
  • [35:00] How you can deliver value in order to build credibility.
  • [40:00] Starting from scratch and building traffic.
  • [41:30] Every brand needs a home base!
  • [49:00] Closing thoughts from Scott and Chris.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS546.mp3
Category:general -- posted at: 4:30am EST

What will it take to get your business on PACE? How can you take practical steps right now make sure your brand is poised for profitability and long-term growth? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they break down the first pillar of their PACE method. In their conversation, the guys go over how to start building a solid foundation for your business, what it takes to niche down and locate a long-term market, why you should make sure to tell your story and your brand’s story, how to create a roadmap for success, and much more! Don’t miss a minute of this helpful episode with Scott and Chris!

Laying the foundation.

If you think of building your business like you would a building, it makes sense to spend a lot of time making sure that you get the foundation right. In a similar fashion to building a brick and mortar store, if you mess up the foundation of your business, it’s really hard to go back and fix that damage. What steps have you taken to make sure your foundation is solid? Do you have a good plan in place? Make sure to listen to this episode of The Amazing Seller to hear from Scott and Chris as they explain what it takes to set up a solid foundation that will last!

How to locate a long-term niche market.

As tempting as it may be to build a business by capitalizing on a trend or new fad, there is a good reason for caution! On this episode of The Amazing Seller, Scott and Chris talk about what it takes to locate a long-term niche market to build your brand around. One of the best points that the guys make is going to social media to investigate whether your prospective niche market has presence and community around it. Don’t come up with a great product idea and then go looking for the community - that’s a backward approach! To hear more about building your brand the right way, make sure to listen to this helpful episode!

Tell your story!

Whether you know it or not, you have a story to tell! Be honest, you aren’t starting your own business up and out of the blue. Dig deep, find, refine, and tell your story. This is one of the best ways to connect with your target audience and build a brand that people can relate to. On this episode of The Amazing Seller, Scott and Chris share how sellers like you can craft and shape your personal and brand narrative in a compelling way. You don’t have to lie or make up a story to sound interesting, trust that people will connect with your story if you work on telling in an effective way. Listen to this episode to hear how Scott has done it, you don't’ want to miss it!

Why you need to create a roadmap.

When have you ever gone from point A to point B without making a plan to get there? Sure it can happen by accident or luck but if you want steady and predictable results, you’ve got to make a plan! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they discuss how to make a road map from where you are to where you want to be with your business. It can be really helpful to come up with a macro (large scale) plan and a micro (small scale) plan. As you identify your macro objectives, the micro-objectives exist to help you tackle each step along the way. While it may sound intimidating, as Scott often stays, when you chunk it down, your goals become a lot more attainable. Learn more from Scott and Chris about this important topic by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Make sure to get the PACE overview!
  • [3:30] Looking at the foundation of the “Preparation” pillar of PACE.
  • [6:00] How to identify a long-term and sustainable market.
  • [13:30] The product you launch needs to lead back to your niche market.
  • [21:30] Knowing your “Why” matters.
  • [29:00] Tell your story!
  • [34:00] You’ve got to have a roadmap if you want to succeed.
  • [47:30] The last aspect of “Preparation,” building up assets. What are your assets?
  • [55:00] Closing thoughts from Scott and Chris.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS545.mp3
Category:general -- posted at: 4:30am EST

Welcome back to another session of Ask Scott here on The Amazing Seller! This is where motivated and driven people like you can come and get that extra shot in the arm you need to push forward with your brand building and ecommerce dreams. On this episode, you’ll hear from Scott as he gives an update on what he’s been up to with the TAS brand, what he has planned for the future and an answer to a question submitted by a TAS follower like you! Don’t miss a minute of this exciting and helpful episode!

Get to know Scott by listening to his story!

Whether you’ve been part of the TAS community for a long time or if you’ve just joined, you’ve got to make sure you check out Scott’s story. From family struggles, personal hang-ups, and an unlikely starting point, Scott has been able to push past all the junk and create a more hopeful future for himself and his family. Part of the reason why Scott went out on a limb to tell his story was to help sellers like you who have doubted if you could really make a difference and make a name for yourself like he has. The truth is, you can! Make sure to check out the link to episode number 543 in the resources section to hear the full story!

Is your business on PACE?

You may have noticed that Scott has been shifting his focus recently to include more resources to help leaders like you build a thriving brand. In the process, Scott and his team have developed what they call the PACE method. The PACE method is built on the following pillars;

  • Prepare
  • Attention
  • Cultivate
  • Expansion

Stay connected to the TAS community over the coming weeks as Scott has plans to drill deeper into each of these pillars and how leaders like you can use them get your brand headed in the right direction. In the meantime, check out the link in the resources section to episode 542 where Scott and Chris introduced his new method!

How can I get my digital content into the hands of my buyers?

According to Scott, one of the best ways to connect with your target audience and especially your customers is by providing them with value. A great way to do this is by creating content like ebooks and PDFs that will help your customers use your product effectively. Is this acceptable with Amazon’s Terms of Service? Scott says, in his opinion, that it is a great idea to offer a resource like an ebook or PDF as long as you don’t drive your buyer to purchase away from Amazon and that you are stipulating that you are including this resource with their purchase. To hear Scott go into greater detail with this important subject, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:10] Why you should check out the PACE method.
  • [7:45] Question: Can I use Ebooks & Digital Downloads and not violate Amazon's TOS?
  • [13:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS544.mp3
Category:general -- posted at: 4:30am EST

Let’s face it, everyone has their own story filled with the highs and lows that life brings along. Some people have more tragedy and pain in their life than others but at the end of the day, it all comes down to how you choose to move forward. Will you stay stuck and defeated by your pain or will you move forward and rise above it? The choices you make today can have the power to shape your life for years to come! Make sure to listen to this episode of The Amazing Seller as Scott sits down with Joel Bower and opens up about his childhood, the pain his mother struggled with, how that’s impacted him today, and more.

Why it’s helpful to understand how the past shapes us.

Did you know that there is one on earth who is a self-made individual? It’s true! While the term often refers to someone who’s worked hard to build their wealth or fame with their talent and hard work it can be misleading. People are a product of their surroundings, for good and for bad. The more you buy the lie that your past doesn’t matter, the more you cut yourself off from growth. What lessons can you learn from looking back at your past? What healing could occur? Learn from Scott’s story and how he’s been able to embrace and come to terms with his past to plot a more hopeful future by listening to this episode of The Amazing Seller.

Pain is part of the story, you choose what power it holds.

Hearing Scott open up about the pain that filled his childhood from the tension in his parent's relationship to financial struggles, alcoholism, and an eventual divorce seems like too much for any one person to bear. While it would have been understandable for Scott to succumb too much of the pain in his life, he chose a different path. He didn’t want his story to be dominated by the pain in his past, he wanted to use it as fuel for a brighter future. You can do that too! You don’t have to let the narratives of past hurt or failure to define your future. Hear more about Scott’s journey by listening to this powerful episode of The Amazing Seller.

If the pain is too much to bear, please get help.

One of the toughest aspects of Scott’s story is hearing the long-term impact of substance abuse and isolation. As she struggled with the pain of her own past, Scott’s mother sought relief by depending on alcohol and prescription drugs to relieve the pain. Thankfully, he was able to witness his mother find freedom through sobriety before her death. During a particularly difficult time in his life, Scott had mentioned taking the route of committing suicide. Looking back, he doesn’t think he really would have followed through with the threat, he was just trying to elicit a response from his mother. Both of these aspects of Scott story serve as a reminder that life can pull you in directions you would never have imagined if it gets to be too much to bear, get help. Don’t struggle and suffer alone, a healthy and fulfilling life is worth fighting for!

Believe in yourself and pursue what makes you happy!

At the end of the day, Scott wants his story to serve as an example that you can rise above your pain and pursue a life of joy and happiness. While it is not helpful to ignore your pain, the key is to find a way to focus on what you can do with your life in the here and now. Embrace a future where you can pursue what makes you happy. Believe in yourself and your ability to go out there a succeed. If you need encouragement and motivation, look to what Scott has done. No, he’s not perfect but he wants his story to help leaders like you who are wondering if they have anything to offer the world - you do!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Scott welcomes Joel to the podcast.
  • [5:00] You can use your pain as fuel to move forward.
  • [7:15] A preface to Scott’s story.
  • [8:45] Scott starts to share his story.
  • [15:15] What it was like growing up in a tumultuous household.
  • [24:45] Why Scott struggles with leaving his family even for a short trip.
  • [28:30] How your past story shapes your current behavior.
  • [30:45] Scott talks about having to make the decision to live with his father over his mom.
  • [36:20] What would be different if the challenges and hurt never happened?
  • [39:00] Why does Scott feel compelled to control things in his life?
  • [43:00] Scott talks about building his house.
  • [46:00] The long-term impact of fear, suicide, and death.
  • [50:00] Finding stability and building a solid foundation.
  • [55:15] Why it’s important to believe in yourself and pursue what makes you happy.
  • [57:00] Scott talks about the moment he found out his mother had passed away.
  • [1:00:00] Advice for people who are struggling right now.
Direct download: TAS543.mp3
Category:general -- posted at: 4:30am EST

What are the building blocks for a successful and long-lasting brand? How can you start putting together your plan to get your brand on track and growing? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they reveal their PACE method for building an engaging and successful brand. PACE is built on the following pillars;

  • Prepare.
  • Attention.
  • Cultivate.
  • Expansion.

Make sure to listen to this episode as the guys walk through each pillar and explain how business leaders like you can use them to build a thriving brand. Have pen and paper ready, you don’t want to miss it!

Put in the time and prepare your brand for success!

Too often people want the results without the hard work. Wouldn’t that be nice? The truth is, anything worth having takes time to build and acquire. Nothing comes easy in life! On this episode of The Amazing Seller, Scott and Chris talk about the important pillar of preparation. In many ways, you can think of this step as pouring the concrete foundation of a building. It’s not sexy but it is important! Take your time, do your research - this is a vital phase in building your brand for long-lasting success. Learn more about this pillar by listening to this episode!

Grab the attention of the right people for your brand.

One of the worst things you can do as a business leader is waste time and resources on people who will never connect with your brand. Businesses do this all the time by placing ads in markets that are not relevant to their audience. Don’t make the same mistake! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain why it’s so important to grab the attention of the right people for your brand. An important part of this pillar is knowing who your target audience is and how they behave. Don’t go spending money Facebook ads if your audience is spending all their time over on Instagram! Find out more about how this pillar fits into the PACE method by listening to this engaging episode!

Cultivate a connection with your audience.

Why would your ideal customer choose your brand over your competition? What will happen if your competitor slashes their prices, will you see your target audience flock to them for the better price or will they stay with you? You’ve got to start thinking of ways to connect with your audience if you have any hope for a long-lasting brand. A great way to cultivate a connection with your audience is by telling stories and letting them in on who you are and what you are all about. If you are a single guy to loves to travel and explore, use that! If you are a married woman with kids who love to do crafts and fun projects, use that! The key is to build that personal connection. To hear more about cultivating a connection with your audience, make sure to listen to this episode of The Amazing Seller!

Take your brand to the next level by focusing on expansion.

The business world is filled with stories of organizations that make all the right moves only to see their growth plateau. How can you put a plan in place so that doesn’t happen to your brand? According to Scott and Chris, it all comes down to the last pillar of the PACE method, expansion. Once you’ve fine-tuned your brands approach to connecting with and cultivating your target audience, you’ve to start thinking about long-term success. In what ways can you start diversifying your sales channels? How can you begin to work smarter, not harder? What roles and tasks can you start automating or outsourcing? To hear the full breakdown of this final pillar in the PACE method, listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Building brands that last using the P.A.C.E method.
  • [4:00] Pillar #1: Prepare.
  • [8:00] You’ve got to have passion or knowledge of your niche market to succeed.
  • [14:00] An example of a brand the took the time to prepare.
  • [20:00] Pillar #2: Attention.
  • [27:30] Pillar #3: Cultivation.
  • [37:00] Storytelling is the best way to connect with your audience.
  • [41:15] Pillar #4: Expansion.
  • [47:50] Is your brand on PACE?
  • [49:20] Closing thoughts from Scott and Chris.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS542.mp3
Category:general -- posted at: 4:30am EST

Are you fired up and ready to go out there an build your ecommerce business? What’s holding you up? What’s slowing you down? Do you have some challenges that you need some outside perspective on? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he goes over how you can participate in a new TAS contest, his thought of the week, and an answer to a question about driving traffic to your product listing. Make sure to have pen and paper ready for this exciting episode!

Make sure to check out the new TAS contest!

As an ecommerce seller, you are looking for every way possible to get an edge over your competition. One of the best advantages that you can get your hands on is connecting, personally with Scott and getting the opportunity to learn from him. Don’t let your chance to get private coaching sessions with Scott and a whole load of TAS classes and content pass by! Check out the resources section below for a link to enter the new TAS contest. Hear more about the contest by listening to this episode of The Amazing Seller, you don’t want to miss it!

Original content matters.

Let’s face it, the internet is packed full of copycats. Too often people take advantage of that copy and paste tool to grab content that others work hard creating to pass it off as their own. Make sure you don’t follow that same mistake! It’s worth your time to sit down and plan out and think through creative content to engage your audience. Build something you can be proud of and something your followers will be proud to share. Hear more about this topic and other helpful tips from Scott by listening to this informative episode of The Amazing Seller!

Customizing links and driving outside traffic.

What is the best way to drive traffic to your Amazon product listing? Should you just provide the direct Amazon link to your brand’s product listing? On this episode of The Amazing Seller, Scott explains his take on this important topic! Do not post the direct Amazon link to your product listing for outside traffic! There are some helpful tools that you can use to customize your own link for your audience. The main reason you want to do this is to maintain the control of that “asset.” Now it may seem odd to think of a link as an asset - but think about it this way, if you have these customized links out there that drive traffic to your product listing on Amazon, when you want to make the shift to your own ecommerce store, you can start by updating your link. To get the full breakdown from Scott on why this is so important, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Make sure to check out the TAS contest.
  • [6:00] Scott’s thought of the week; create useful content!
  • [9:00] Question: What is the best way to send traffic to my Amazon product listing?
  • [14:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS541.mp3
Category:general -- posted at: 4:30am EST

One of the most important aspects of building your ecommerce business is making sure that you are honing your efforts to target the right audience. Too often many ecommerce leaders waste time and energy on things like keywords that won’t get them any return on their investment. Is that happening to you? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down his approach to using longtail keywords to accurately target his audience. If you are ready to step up your keyword strategy, this is the episode for you - don't’ miss it!

Why longtail keywords are so important.

As an entrepreneur, you are always looking for ways to improve yourself and your business. What if you could take your ecommerce business to the next level of growth by spending some extra time and energy on an area you are already working on? It’s true! According to Scott, if sellers like you could take a little extra time to niche down on your longtail keywords, that could be just the thing that pushes your brand over the top. To hear why longtail keywords are so important and what you can do to take full advantage of this important aspect of your business, make sure to listen to this helpful episode of The Amazing Seller!

How to conduct keyword research.

What does it look like to go through the whole keyword research process in the most effective way for your ecommerce business? Are there any shortcuts and tips that you need to know? On this episode of The Amazing Seller, Scott goes over his process by giving concrete examples that will help sellers like you get a grasp on the process. Don’t over complicate it! Take the time to learn from Scott’s helpful advice and learn what he’s done, you don’t have to reinvent the wheel. As always, if you have any questions or if you need some additional detail, make sure to connect with the TAS community and reach out to Scott!

A helpful tool you can use with keyword research.

Have you ever had a moment where you wished someone would develop a tool that would help you improve some of the more laborious processes associated with building your ecommerce business? You are in luck! On this episode of The Amazing Seller, you’ll hear from Scott as he explains how Jungle Scout has worked hard to develop a tool that can help sellers like you improve your keyword process. Make sure to check out the link to the Jungle Scout tool that will help you cut through the more clunky aspects of keyword research by checking out the link in the resources section below!

Don’t be afraid to go deep!

The life of an entrepreneur can be a risky one and no one would blame you for playing it safe, but where has playing it safe taken you? If you want to see results, you’ve got to be willing to try things you’ve never done before! One of those important steps you can take is to challenge yourself to go deeper and work to hone in on more specific longtail keywords. It may seem challenging but it’s worth it! What are you waiting for? Listen to this episode of The Amazing Seller to get all the insights and tips you need to move your ecommerce business forward, don’t miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Why longtail keywords are so important.
  • [5:00] A great tool you can use for keyword research.
  • [6:00] How to conduct keyword research.
  • [10:00] Scott breaks down how to find keywords and a goes through a helpful example.
  • [15:00] What should be your goal when it comes to keywords?
  • [22:00] Scott talks about his test budget for this keyword experiment.
  • [25:00] Go deeper and be specific!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS540.mp3
Category:general -- posted at: 4:30am EST

What does it take to get your message out there and build an audience? How do robust and successful brands get built? You’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from brand-building expert, Annabel Mendez. In her conversation with Scott, Annabel explains brand building, where to start in the process, how to make your brand stand out from all the rest, why customer service is so important, how to create compelling content, and so much more! If you are ready to get to work building up your brand, this is a great place to start!

What is brand building?

What is brand building? Why should sellers like you spend your valuable time and energy on this particular aspect of your business? Branding is telling the story of your brand. It’s also the way that your customers interact with every aspect of your business from packaging to logos. What is the status of your branding? Does it need a fresh take? If you want to build your reputation and expand your reach, you’ve got to make sure your branding is on point! To hear more about brand building and what it takes to get your business to the next level, make sure to listen to this episode of The Amazing Seller.

Customer service is EVERYTHING!

When was the last time you gave your business to a company that you knew had terrible customer service? More likely than not, you wouldn’t! At the end of the day, everyone judges a brand based on how they’ve been treated. How would your customers describe your brand? Would they say that you have great customer service or would they say that it’s just average? A great way for you to make sure your brand stands out in a good way is by giving it all you’ve got when it comes to customer service. Make sure to listen to this episode of The Amazing Seller to hear Annabel Mendez and Scott talk about why customer service is so important!

Why content creation is so important.

Think about the last brand you explored on the internet, chances are they have a YouTube channel, a Twitter presence, a Facebook fan page, a blog, or all the above! Why do successful brands go through all the trouble to create content for their customers to engage with? It makes you feel more connected to the brand! When you find resources that are entertaining and educational, you’ll find yourself going back to that resource time and time again. As a business owner, you want people to have that reaction to your brand and the best way to do that is by creating worthwhile content. To find out how to create that type of content, make sure to listen to branding expert, Annabel Mendez on this episode of The Amazing Seller!

Don’t get overwhelmed!

All these great ideas and brand building tips and be a little overwhelming. If you want to succeed, you’ve got to fight through the draw to be overwhelmed and focus like a laser beam on one or two action steps that you can take today. As Scott is fond of saying, you need to “Chunk it down” into bite-size pieces so you can set yourself up for long-term success. What will be your action step for the next week? The next month? What is your plan to get started and take action? Don’t assume that it’ll happen, it won’t! Plan it out and hold yourself accountable. Enjoy more helpful tips and insights about staying on target by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] Scott welcomes his guest, Annabel Mendez.
  • [6:15] What is brand building?
  • [11:00] Where to start with the brand building process.
  • [18:30] How can you make your brand stand out from all the rest?
  • [23:00] Consider how your branding will impact your customers.
  • [28:30] Customer service is EVERYTHING!
  • [33:00] Draw your customer in, show them that you care.
  • [36:30] Why content creation matters.
  • [43:30] Tips you can use to get your brand out there.
  • [49:00] Do you have to be passionate about your brand to be successful?
  • [55:00] How to connect with Annabel and closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS539.mp3
Category:general -- posted at: 4:30am EST

This is it, it’s time for another session of Ask Scott here on The Amazing Seller podcast! Are you ready for your weekly dose of excitement and enthusiasm? What are you waiting for?! On this episode, you’ll hear from Scott as he shares some exciting news about a new TAS contest, what he’s been thinking about lately with his thought of the week, and the answer to a question from a TAS follower like you! Jump in for this short but powerful episode, you don’t want to miss a minute!

A new TAS contest, get the details!

Don’t miss it!! There is another TAS contest that you can enter and possibly win access $3,000 of valuable TAS content. What are the details? If you win, you’ll get a scholarship to the Private Label Classroom, Product Discovery Bootcamp, and TAS Breakthrough U which includes a monthly coaching call with Scott and Chris. Scott has also included some valuable runner up prizes that will be well worth it as well! How do you sign up? Easy! Just go to the contest link included in the resources section at the end of this post!

Look for the good!

Let’s face it, our culture has conditioned us to only focus almost exclusively on the negative aspects of our situations. That can lead to a depressing and demoralizing outlook on life! What’s the solution? How can you go against the grain and find a way to not only survive but thrive!? According to Scott, it all comes down to changing your perspective, commit to finding the good in whatever situation you find yourself in, it’s that easy! Don’t give in to the negative aspects whatever has happened, choose to find the good. To hear how Scott has let this wisdom play out in his own life, make sure to listen to this encouraging episode of The Amazing Seller!

What to do when your inventory starts to run low.

What should you do when you see your product inventory start to run low? What steps can you take to preserve your keyword ranking? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over the ways you can prepare for this likely scenario. First off, Scott stresses how important it is to avoid running out of inventory as much as possible, you don't’ want to slow that momentum! If you do run out of inventory, Scott suggests going out with a BANG! Keep up your sales and make sure Amazon knows that you can serve their audience effectively. When you get your product back in stock, Scott suggests aggressively ramping up your PPC efforts and spiking your sales by driving your email list to the product listing. To hear Scott expand on these tips and more, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] A special TAS contest announcement.
  • [6:30] Scott’s thought of the week.
  • [10:45] Question: I'm running out of stock, how do I keep my keyword rankings?
  • [16:15] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS538.mp3
Category:general -- posted at: 4:30am EST

Are you ready to take your brand to the next level of growth and reach? Have you come to the point where you need to build your audience and establish a following? You’ve come to the right place! On this episode of The Amazing Seller, you’ll hear part two of Scott’s conversation with video marketing expert, Sean Cannell. In his conversation with Scott, Sean explains why it’s important to build credibility, how to lead with storytelling, some practical video creation tips, what it takes to get your YouTube channel launched, and much more! Don’t miss a minute of this valuable episode with Sean!

Why it’s important to build credibility.

Let’s face it, the last thing your viewers want to do is watch someone they can’t relate to. What do you do? How do you build credibility and connect with your audience? On this episode of The Amazing Seller, you’ll hear from Scott and Sean as they explain why building credibility is so important. According to the guys, one of the best ways to build credibility is by sharing aspects of your personal life. You don’t have to give all the details in a way that feels like your whole life is on display for the internet to see, but there are ways to subtly show who you are and what you are passionate about to your following. Hear practical examples of this strategy by listening to Scott and Sean on this helpful episode!

Lead with storytelling!

At the end of the day, as humans, we are drawn to stories. Big stories and small stories draw you in and help you feel connected to the person who is speaking. Think back to the last time you were bored out of your mind by a public speaker, chances are they failed to share a compelling story! If you have any hope of launching and sustaining a successful YouTube channel, you’ve got to work on telling good stories. Learn more about the power of storytelling as it related to YouTube and building your brand by listening to this episode of The Amazing Seller!

Practical tips for creating great videos.

Let’s get down to it, what are some helpful tips that sellers like you can use to create great videos for your YouTube channel? Here is a glimpse at a few methods you can use from Sean;

  1. The average time you should shoot for is between 7 and 16 minutes. Sean says that it’s important to keep your videos as long as they need to be but try to keep them as short as possible.
  2. The first 10 seconds of your video is critical. Make sure you lead with a hook! Tell your audience what you will deliver and tease it out.
  3. Use YouTube tools to drive your audience to the next video they need to see. Create bingeable content that serves your audience.

Make sure to listen to this episode of The Amazing Seller to hear Sean go deeper with these tips and more!

Just start putting content out there.

Too often you can get overwhelmed by so many options that you are paralyzed by inaction. Don’t let that happen to you! You shouldn’t buy the lie that you need to become an expert at video creation before you put your first video out there. The truth is, your first handful of videos are going to be your worst videos, that’s OK! As you put one foot in front of the other and keep producing content, you’ll learn along the way. You’ve already come so far by connecting with Scott and Sean to hear how to put your best foot forward, so do it! Go out there and start creating content, there is no better time to do it than now! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:40] Scott and Sean Cannell continue their conversation.
  • [5:15] Two styles of videos you can create.
  • [8:00] Why it’s important to build credibility.
  • [12:00] Start with “Why!”
  • [16:00] Telling your story is powerful.
  • [19:30] Sean shares some helpful video tips.
  • [29:00] The best way to launch your YouTube channel.
  • [33:45] Why it’s important to create evergreen content.
  • [35:30] What makes YouTube stand out from other social media channels.
  • [39:30] How to connect with Sean.
  • [41:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS537.mp3
Category:general -- posted at: 4:30am EST

How can sellers like you get the most out of your efforts to build your brand and reach more people using video? How can you leverage your YouTube channel to expand your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with video specialist, Sean Cannell. In his conversation with Scott, Sean opens up about how he got started with video, the difference between branding and sales, what to do if you don’t want to be the “Face” of your brand, why delivering valuable content is so important, where to start with content creation, and so much more! You don’t want to miss a minute of this engaging episode featuring Sean!

Put in the work and hone your craft!

How do you expect to become great at something worthwhile? Do you think that talent and skill will just fall into your lap? No way! If you want to become an expert or a professional, you’ve got to put in the time and effort to hone your skills. On this episode of The Amazing Seller, you’ll hear how Sean Cannell fell in love with video work and how he honed his abilities over time. What started out as a way to serve in his local church, Sean ended up finding a skill and a pursuit that he was passionate about. Sean then took this passion and continued to hone his skill set over the years becoming the go-to expert for many ecommerce entrepreneurs. To hear more of Sean’s story and how his expertise can help you get started with online videos, make sure to listen to this episode!

Are you the “Face” of your brand?

How will your target audience connect with your brand? Do you plan on being the “Face” of your brand or do you have something else in mind? According to Sean Cannell, you can have a successful “Face” or “Voice” of your brand without that being you! Sean has seen many brand leaders just use their voice when they narrate their videos and that’s seen great results. You can also connect with other social media “Voices” out there and explore a partnership and have them serve as the spokesperson for your brand. Learn more about all the options available to you by listening to Sean’s expert advice on this episode!

Focus on value first!

Let’s face it, no one is going to keep coming back to your brand if you don’t provide value! Whether the value is educational information on your niche subject matter or if the value is in a good product at a great price, you have to deliver if you have any hope for sustained momentum. On this episode of The Amazing Seller, you’ll hear from Scott and Sean as they explain how sellers like you can keep your audience engaged. Sean suggests that before you make an offer to your audience that you focus on delivering solid and helpful content for a couple of months. Using this strategy, you’ll earn credibility and trust with your target audience. Hear more from Scott and Sean as they expand on this topic by listening to this helpful episode!

How to start creating engaging content.

What do you do to start creating engaging content for your target audience? What is the low hanging fruit that sellers like you can pick to begin growing your brand’s reach? On this episode of The Amazing Seller, Sean Cannell goes over several options that you can use to begin creating engaging videos. Sean says that one of the best ways to find good content subject matter is to use the predictive text in the search bar on YouTube, Amazon, and Google. This is a free tool that you can use to find out what people are looking for in relation to your subject matter. Learn more about why it’s important to create weekly content and back your content up with solid research by listening to this exciting episode with Sean!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:20] Scott welcomes his guest, Sean Cannell. Sean talks about his video background.
  • [9:00] The difference between branding and sales.
  • [13:00] What should you do if you don’t want to be the “Face” of a brand?
  • [16:30] Why it’s so important to deliver value to your audience.
  • [19:00] How do you start creating video content? What should you start with?
  • [24:30] Sean talks about how he won over his wife.
  • [27:30] Should you focus on getting an email address or channel subscribers?
  • [32:30] Build assets now that will help you grow a long-lasting brand.
  • [33:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS536.mp3
Category:general -- posted at: 4:30am EST

Are you fired up and ready to go? What’s holding you back from reaching your fullest potential as an ecommerce business owner? Are you missing that one piece of insight that will help take your business to the next level? Look no further! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode you’ll hear from Scott as he shares his thought of the week, gives an update on what to expect from future Ask Scott sessions, answers a question from a TAS follower like you, and much more! Don’t miss a minute of this engaging episode!

New changes to Ask Scott

If you’ve been around the TAS community for very long, you know that Scott has been branching out to expand his brand to YouTube and beyond. Due to this new focus on YouTube, Scott has been answering questions from TAS followers like you over on that channel. Check out the resources section on this post for the link! What you need to know is that the Ask Scott sessions here on the podcast will look a little different going forward. Scott is going to keep these sessions short by including his “Rant” or “Thought of the week” at the beginning but then end up only addressing one question which will be the audio of a question he answered from the YouTube channel. To hear Scott explain these changes in greater detail, make sure to listen to this episode!

Build assets!

One of the best ways to expand your ecommerce business so it’ll have a sustainable and long-lasting future is to start building assets! If you are unfamiliar with the term assets, these are simply tools and resources that add value to your business. Assets can be physical products like your inventory or they can be digital products like email lists. Don’t assume that you can just roll the dice and expect your business to grow! You’ve got to be willing to put in the time and resources necessary for long-term expansion. What assets do you need to start focusing on and begin building? Get a more detailed explanation of assets and how to start building them by listing to Scott expert perspective on this episode of The Amazing Seller!

How to leverage a small email list to grow your brand.

What does it take to leverage even small-scale assets like a low volume email list? How can you deepen your connection with your Facebook audience? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how to use even small assets to grow your ecommerce business. Even if you have a small email list, you can leverage it to gain a larger following. The key is to connect with your audience and engage them, once you do this, search algorithms will increase your traffic and exposure. To get the full rundown from Scott, make sure to listen to this helpful and informative episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] A big change for Ask Scott.
  • [7:30] Scott’s thought of the week, build assets!
  • [10:30] Question: How do I profit with a small email list & Facebook fan page to promote my brand?
  • [15:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS535.mp3
Category:general -- posted at: 4:30am EST

What does it take to create lead magnet offers that appeal to your target audience? How do you build off of that offer and use an email list to grow your ecommerce brand? Where do you even start? On this episode of The Amazing Seller, you’ll hear from Scott as he provides five lead magnet offers that sellers like you can use to start your email list and attract the right buyers you need for your brand. You don’t have to leave it all up to guesswork! Find out how you can create compelling lead magnet offers by listening to this helpful episode, you don't’ want to miss it!

Why build an email list?

Is building an email list really worth all the trouble? Can it really serve as a valuable asset as you build your ecommerce business? On this episode of The Amazing Seller, Scott breaks down why email list building is so important and why sellers like you shouldn’t skip this important step. The primary reason why Scott is such a huge fan of email list building is due to the fact that he’s seen it work! In multiple test runs and in his own brand, Scott has seen the impact a well-constructed email list can have for an ecommerce brand. If you are ready to take the dive and find out how you can start building an email list today, make sure to catch this episode!

Launch a giveaway contest.

You’ve heard the old saying, “You catch more flies with honey than with vinegar,” right? The same goes for people too! If you want to connect with your target audience, a great way to do that is by offering them a sweet deal. On this episode of The Amazing Seller, Scott explains how you can craft a giveaway contest that appeals to your target audience. A great tip that Scott provides on creating a great contest is making sure that your prize is something that is valuable to your audience. It would do you no good to offer a $200 sewing machine in a contest for bass fishermen! Learn more from Scott’s expert perspective on list building and giveaway contests by listening to this episode!

Feature an ebook or PFD guide.

Let’s face it, just about everyone knows what they aren’t an expert in! That’s why we often seek out the wisdom and advice of people who have been where we want to go. This same logic applies to your target audience! If you want to connect with your audience and provide them with something that is valuable, an ebook or a PDF guide is a great way to draw them in. If you are targeting the bass fisherman market, a great way to appeal to that audience is to offer an ebook that explains how to improve your form and get better results. There are so many great applications for this strategy! Learn more from Scott and how you can use this option and many others to connect with your target audience by listening to this episode!

Take action!

Too often highly motivated and energetic business people get overwhelmed by the large variety of options that are available. Has that ever happened to you? What is the solution? How do you cut through the noise and find a clear-cut path toward where you need to go? One way to silence all the noise and get moving is to just pick an option and start moving in that direction. If things don’t work out, it’s not failure, it’s a useful lesson! The last thing you want to do is look back a year from now and see no movement. Follow Scott’s wise words and pick a direction to start moving, take action today!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:45] Why should you build an email list?
  • [11:30] Create a contest to connect with your audience.
  • [16:00] Feature a PDF guide or an Ebook.
  • [19:00] Offer a video series on your niche category.
  • [21:20] Make a checklist for your audience and create a free plus shipping offer.
  • [24:40] Scott recaps all 5 lead magnet offers.
  • [28:00] Action steps you can take today!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS534.mp3
Category:general -- posted at: 4:30am EST

What does it take to get great brand and business ideas from the retail space and into the digital space? What will it take to leverage sales funnels and other great tools to get the traffic flowing? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes returning guest, Keith Snow. In his conversation with Scott, Keith gives an update on his business, how its changed over the years, what he’s working on right now, steps he's taking to bring his brand to the next level of success, and much more! You don’t want to miss a minute of this engaging episode featuring Keith!

Small adjustments can make a huge difference.

Why do so many leaders in the business world spend so much time and money to attend conferences? Sure networking with other like-minded individuals is helpful but more often than not, it's for that one nugget of insight that has the power to transform their business. Both Scott and his guest, Keith have experienced this reality. If you are wondering if conferences, events, or even podcasts are worth your time, Keith is here to share that they are! You never know when you’ll come across that one idea that will take your business to the next level of growth. Don’t miss this opportunity to learn from Keith’s story and Scott’s helpful insights on this episode of The Amazing Seller!

Why it’s so important to leverage your passion.

If you’ve been around the TAS community for very long, you know that Scott often drives home the point that sellers like you need to leverage the things you are passionate about to build your brand. Keith Snow’s story is a prime example of what Scott teaches! Keith is a chef who is passionate about helping people enjoy high-quality food and flavors. Leveraging his passion, Keith has been able to build a thriving ecommerce business around his how-to videos and his custom blended spices. Learn more about Keith’s story and how sellers like you can learn from his success by listening to this informative episode!

How legitimate scarcity can help you drive business.

One of the best ways to drive business and interest in your products is to inform your customer base about the limited availability of your products. While some may manufacture this “Scarcity” mindset, there are some legitimate ways to inform your customers of this type of shortage without manipulating them. On this episode of The Amazing Seller, you’ll hear from Scott as he explains how Keith Snow can utilize his limited resources to build up his buyers' desire for his products. In their conversation, Keith shares how he often runs out of certain spice blends and that it can take time to get those orders refilled. Scott then explains that Keith can invite his customers in on that process and let them know how and when they can sign up and stay up to date with Keith’s great products. To hear more about an ethical way to leverage the scarcity angle of product availability, make sure to listen to this episode!

Find a way to keep your customers coming back!

What can you do to keep your customers coming back for more products? Is there a way that you can create content that keeps them coming back? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Keith Snow to explore the ways that Keith can bring his customers in through a reoccurring or subscription service. Keith is passionate about his spices but he is also passionate about creating recipes that people can use to enjoy the spices to their fullest potential. Scott encourages Keith to consider making future recipes only available through a subscription service in order to grow and expand his business. Hear all about Scott’s thinking behind this option and why more sellers should be taking this angel by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:45] Scott welcomes returning guest, Keith Snow.
  • [7:00] How has Keith’s brand changed over the years?
  • [19:00] Has Keith been able to utilize Amazon tools like Subscribe and Save?
  • [23:00] Small tweaks can make a huge difference.
  • [28:00] How Keith’s passion for spices fuels his brand’s success.
  • [30:30] Utilizing legitimate scarcity.
  • [35:20] Keith talks about the digital product that he wants to market.
  • [39:00] Scott suggests adding a subscription option and other ideas for Keith’s content.
  • [49:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS533.mp3
Category:general -- posted at: 4:30am EST

How is your journey going as an ecommerce seller? Are you hitting your stride or are you just getting started? Wherever you are along the process, you’ll need some tips and encouragement along the way. That’s where these Ask Scott sessions come in! On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thought of the week and addresses questions from sellers like you. If you are ready to enter the weekend fired up and ready to move forward with your business, this is the episode for you! Make sure you have pen and paper ready so you don’t miss a thing!

Customer service matters!

When was the last time you were seriously impressed by the customer service of a brand? It seems like good customer service is increasingly rare these days. That’s exactly why sellers like you need to take Scott’s lesson to heart! On this episode, you’ll hear from Scott as he shares a recent example that his wife had with great customer service from a brand they use. While going the extra mile to fix an error or make your customer happy might cost your profit margin in the short term, it can end up paying huge dividends down the road. To hear more about the significance of good customer service, make sure to listen to this helpful episode!

Getting a brand off the ground and running.

What does it take to get a brand off of the ground and running? According to Scott, it all comes down to a good product and the right approach. On this episode of The Amazing Seller, you’ll hear from Scott as he runs through several ways a seller like you can take your product to market in a way that will connect with customers. While there is no “Guarantee” that any approach will lead to success, Scott explains that the reason he is so passionate about his strategy is that he's seen its merits. He wants to see sellers like you succeed! Find out how Scott encourages sellers to get started with their brand by listening to this episode!

Why you need to build an email list.

Do you want to know a sure fire way to jump-start your brand’s growth? Build an email list! While you might think that this step is more complicated than you are ready for, don’t write it off so quickly! Taking the time to build an email list early in the life of your ecommerce business could end up making a significant difference down the line. Get Scott’s take on why you should build an email list ASAP and the resources you need to get started by listening to this episode of The Amazing Seller, you don't’ want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:50] Scott shares his thought of the week.
  • [7:15] Question: How can I market my homemade product?
  • [14:00] Why it’s important to build an email list.
  • [16:10] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS532.mp3
Category:general -- posted at: 4:30am EST

How do you take a business idea like scrapbooking and turn it into a successful and thriving brand? Can you really apply the same principles and lessons from ecommerce business to just about any business idea? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down for a coaching call with a TAS follower like you! In her conversation with Scott, Danielle opens up about her passion project, learns how to create content around her passion, what it takes to get a brand up and running, and much more! Don’t miss a minute of this helpful episode!

What is your passion project?

Did you know that you can turn your passion project into a robust brand? It’s true! Scott’s on a mission to help men and women like you to realize your full potential and leverage your passion and strengths to build a brand that supports and sustains you for years to come. Take a good look at the things in your life that you get excited and passionate about, why not take the time to deep dive and discover a way to build a brand around that? If you are willing to branch out and move past your comfort zone, listen to this episode and find out what it takes to move forward. You don’t want to miss this power episode of The Amazing Seller!

Pay attention to your competition!

An easy way for business leaders like you to jump into a niche market and leverage your passion for success is by analyzing the completion. If you go to YouTube right now and start searching for content about your niche market, you are very likely to find little competition. Even if you do have competition in that niche market, learn from them! Find out what they are doing and swoop in there and do it better! Learn what it will take to make your brand stand out and win an audience by listening to this engaging episode of The Amazing Seller!

Why you should start creating “How to…” content.

Imagine what it would be like to go to YouTube and find your brand’s video at the top of your niche category. It might be easier than it sounds! Too often people get intimidated by the thought of creating a brand complete with a blog and a YouTube channel. While it isn’t without its challenges, you can put into place a few helpful tips that will put you on the path to brand building success. Find out what you need to do to create the right type of content for your audience by listening to Scott’s expert perspective on this can’t miss episode of The Amazing Seller!

Are you in it for the long run?

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build a business that can go the distance and provide sustainable, long-term profit. Let’s face it, in the world of get rich quick schemes, it’s refreshing to hear someone who will share an unpopular truth, it’s going to take time to build a quality business. Don’t buy the lie that you can put a few pieces together and get overnight results! The saying is true, “Anything worth having comes easy.” To hear how you can get started with building a brand the right way, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:45] Why you need to check out Whiteboard Wednesdays.
  • [4:20] Scott welcomes Danielle to the podcast and she shares her passion project.
  • [11:20] How content creation can help build your brand.
  • [15:00] Leveraging search traffic.
  • [21:00] Researching and creating “How to…” content.
  • [26:50] Scott gives some helpful video creation tips.
  • [32:00] Analysing the competition.
  • [37:30] Why it’s important to build up a social media presence.
  • [41:00] Practical ways to get the ball rolling.
  • [48:30] If a good product opportunity comes along, go for it!
  • [51:15] How you can use tools like Clickbank.
  • [59:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS531.mp3
Category:general -- posted at: 12:57am EST

How can you use the “Flywheel Effect” to build up and expand your ecommerce business? What practical steps can you take today to get started? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they continue on their road trip, this time returning from the Resonate event. In their conversation, the guys explain what the Flywheel Effect is, how you can use it to your advantage, what it takes to use headline search ads, how FUD can derail your success, and so much more! If you are ready to take your ecommerce business to the next level of growth, don’t miss a minute of this episode!

What is a Flywheel?

What is a “Flywheel?” How can it help sellers like you succeed? According to Scott and Chris, the flywheel is simply a concept about momentum in your brand and business. While it takes quite a bit of effort to get up and running, a flywheel keeps chugging along once you’ve put in the hard work to get it started. Grab your pen and paper as the guys go over how sellers like you can get your “Amazon flywheel” moving so you can experience the right amount of moment! Stop accepting the status quo and take it up a notch! Learn more about the successful flywheel effect by listening to this episode of The Amazing Seller!

Amazon wants brands to succeed.

Believe it or not, Amazon wants sellers like you to succeed! While it may seem like Amazon only wants to line its own pockets for profit, they are actually taking some helpful steps to help ecommerce brands like yours to build up a business and sustain it. Make sure you are fully up to date on Amazon’s approach and how it affects your business! When you provide a quality product and a great experience for their customers, Amazon is going to help nudge more customers in your direction. Get the full scoop on Amazon’s approach from Scott and Chris on this episode of The Amazing Seller, you don’t want to miss it!

What the FUD?

If you are worried about taking the next step with your ecommerce business rest assured, that’s normal! As you grow as a leader and become willing to take more and more risks, you’ll learn how to live with the world of FUD. On this episode of The Amazing Seller, you’ll hear from the guys as they explain what FUD is all about and how you can take steps to mitigate its effect on your business.

  • Fear
  • Uncertainty
  • Doubt

Acknowledge your fears, uncertainties, and doubts so they don’t run your life and business! To hear more about what it takes to get a grip on FUD, make sure to check out this helpful episode with Scott and Chris!

Use every tool you can to make your brand competitive!

Too often many ecommerce sellers get their brand up and running but then fail to identify and utilize all the tools around them. Don’t let that happen to you! On this episode of The Amazing Seller, Scott and Chris go over several tools that you can use to get your brand greater exposure. If you don’t know how sponsored product ads work or how to use headline search ads to best position your brand, this is the episode for you! Make sure you aren’t leaving money on the table by listening to Scott and Chris on this informative episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:20] What is a Flywheel?
  • [3:00] Brands are the future and Amazon wants brands to be successful.
  • [6:20] Why sponsored product ads are helpful.
  • [11:30] Grease the wheel to get momentum!
  • [13:00] How you can use headline search ads to your advantage.
  • [18:30] What Amazon looks at when ranking and displaying your product.
  • [25:00] What is bid plus?
  • [31:00] What the FUD?
  • [37:45] Chris shares an example from the Navy Seals.
  • [44:00] Closing thoughts from Scott and Chris.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS530.mp3
Category:general -- posted at: 4:30am EST

What is the status of your ecommerce business? Are you firing on all cylinders or do you need an extra push in the right direction to regain momentum? If that’s the case, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, tips for Amazon’s upcoming Prime Day, answers to questions from sellers like you, and much more! Grab pen and paper, you don’t want to miss a minute of this helpful episode!

Stick to the plan!

As an entrepreneur, you are used to your mind going a million miles a minute. In fact, you might really relate to that well-known fact about how sharks can’t stop swimming or they’ll die! As much as you love the idea of starting new things and jumping to that new shiny object, it’s vital to your success to slow down and stick to a well thought out plan. Fight back that urge to do this and that - zero in on what will make your business grow and get in the best position for long-term success. To hear more about his important topic, make sure to listen to this informative episode of The Amazing Seller!

Tips for making the most of Prime Day.

As an Amazon seller, you are likely gearing up for Prime Day. What steps are you taking to make sure your business is best prepared for that day? Are you getting anxious? Could you use some helpful tips that will get you headed in the right direction? Look no further! On this episode of The Amazing Seller, you’ll hear from Scott as he shares a few tips that can help sellers like you.

  • Check your inventory!
  • Look at your pricing - do you need to make adjustments?
  • Consider lightning deals.
  • Connect with your email list and offer them a discount to drive traffic.

Hear from Scott as he expands on these tips and much more by listening to this episode!

Is it practical to compete with Chinese sellers?

As you head into Prime Day and continue to build up your ecommerce business, you may be wondering, “Is it worth it to compete with Chinese sellers?” On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thoughts on competing with these sellers. While it might be frustrating to have a seller come in and start cutting into your business, you’ve got to think smarter! Scott encourages sellers like you to refrain from panicking and instead of lowering your price to compete, increase your PPC budget. If you’ve done as Scott has taught, more traffic to your listing will increase your sales over your competition. Make sure to listen to this episode as Scott goes deeper with this topic to help you succeed!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:20] Scott’s thought of the week; stick to the plan.
  • [6:20] Plant seeds today so you can harvest them tomorrow.
  • [8:20] Tips for preparing for Prime Day.
  • [14:50] Question #1: How do I compete with Chinese sellers?
  • [25:20] Question #2: Is it a good idea to create a second account and change my name on my account?
  • [33:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS529.mp3
Category:general -- posted at: 4:30am EST

How do you create engaging content that will connect with your target audience and allow you to position yourself as an authority in your niche market? Where do you even start? Good news, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how sellers like you can get started making interesting content that your audience will love. In their conversation, the guys provide three types of content that you can create in a simple plan that’s easy to execute. If you are ready to take this next step with your ecommerce business, this is the episode for you!

Address FAQs and questions your audience should ask.

One of the best ways to start developing content on a blog or on a platform like YouTube is by addressing some common and frequently asked questions about your niche market. By taking this approach, you can position yourself as an educator and knowledgeable resource that your target audience can trust. You should also consider addressing the top questions about your niche market that interested customers should be asking. This also shows that you are anticipating and being proactive about the concerns of your target audience. To hear more about this first type of content you can use to get your brand greater exposure, make sure to listen to this helpful episode of The Amazing Seller!

Create “How to…” content.

What does it take to create content that will appeal to those beyond just entry level type curiosity for your niche market? How can you connect with that next tier of consumers who are looking to improve or go deeper with your type of content? According to Scott and Chris, you need to start focusing on “How to…” type content. This is content that many consumers look for on Google or YouTube by typing the phrase, “How to…” and your targeted keywords. If you want to capture that type of customer, you’ve got to start addressing the “How to…” questions and create engaging content that will show your customers that you know what you are talking about. Go deeper with this subject and more helpful tips from Scott and Chris on this episode of The Amazing Seller!

Prepare product reviews and comparisons.

If you’ve paid any level of attention to trending videos and blog posts, you’ll know that product reviews and product comparisons are a huge hit. If you are ready to take your content creation to the next level, you should consider moving in this direction. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how to start creating this type of engaging content. You can start producing this type of content by creating a product review of your product or a comparison of your product to a competitor's product. Chris also touches on why it could be helpful for you to create reviews of other products in your niche market to further your reputation as a knowledgeable expert. Learn more about creating product reviews and comparisons by listening to this fascinating episode!

Tips for making a compelling video.

You might be thinking that creating a video sounds like a better option for you instead of writing a blog, but where do you start? How do you create an engaging video that connects with your target audience? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they provide some helpful tips on how to create an appealing video.

  • Provide the value of the content up front. Tell them what you are going to teach them.
  • Deliver on your promise and provide exactly what you said you would.
  • Make sure to include a call to action (ex. Subscribe to this channel, comment below, etc.)

Hear more helpful tips on content creation from the guys by listening to this informative episode, you don't’ want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Why create content for your audience? How do you do it?
  • [5:30] Address frequently asked questions & questions people should ask.
  • [13:30] Create“How to” type content.
  • [18:30] Create product reviews and product comparisons.
  • [27:00] Video creation tips from Scott.
  • [29:30] Closing thoughts from Scott and Chris.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS528.mp3
Category:general -- posted at: 4:30am EST

What are sales funnels? How can ecommerce sellers use them to grow their business and connect with their target audience? Is it as complicated as it seems or is there an easier way to get started with sales funnels? On this episode of The Amazing Seller, you’ll join Scott and Chris as they continue their road trip to Georgia. In their conversation, the guys explain how to use sales funnels, what you should expect when starting out, tools you can use, and so much more! Grab pen and paper, you don’t miss a minute of this engaging and helpful episode!

What is a sales funnel?

Did you know that you’ve been through a sales funnel before? It’s true! If you’ve ever been through a buying process that brings you in for one thing but you end up leaving with more than just the thing you went in with, you’ve been through a sales funnel! To put it another way, a sales funnel is a sales process that walks the buyer through multiple options that will further connect them to the brand. As you can see, this is a helpful tool that ecommerce sellers like you can use to build up and expand the reach of your brand. To hear more about sales funnels and how you can use them in your brand, make sure to check out this informative episode of The Amazing Seller!

The ultimate goal.

What should be your goal when you start using a sales funnel? Is it realistic to expect massive profits from this tool right away? On this episode, you’ll hear from Scott and Chris as they explain what sellers like you should expect when using sales funnels. As much as you’d like to make an instant profit from sales funnels quickly, that’s simply not a realistic expectation. According to Chris, a better expectation would be to break even or possibly lose a little bit of money. At the end of the day, you’ve got to adopt a long-term approach and realize what you are receiving for the price you are paying with your sales funnel. Get more helpful insights into how sales funnels work and what you should expect by listening to this helpful episode!

Why you should use a sales funnel.

Is there a specific reason why ecommerce sellers should start using sales funnels? Yes! Sales funnels help you gather an audience and walk your customers through a sales experience that you’ve thought through and crafted from beginning to end. One of the reasons why many sellers hesitate to start using a sales funnel is because the whole process sound intimidating. It doesn’t have to be! Take the time to listen to this episode as Scott and Chris break down the whole sales funnel process and how sellers like you can start using it today! Hear more by listening to this episode of The Amazing Seller!

When you should use a sales funnel.

Getting a better idea of what a sales funnel is and what to expect when using it, you might wonder when would be the best time to use a sales funnel. According to Scott and Chris, the best time to start using a sales funnel is when you have a lease three products in your brand. From there, you can start a simple and basic sales funnel to connect with and appeal to your target audience. Learn more about when to start using sales funnels to build up and expand your ecommerce brand by listening to Scott and Chris on this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Where to start your ecommerce journey.
  • [3:30] What is a sales funnel? How is it used?
  • [10:00] What should you expect with using sales funnels? What’s the goal?
  • [15:00] The guys share how their brand’s sales funnel has worked.
  • [22:00] Chris runs through a free plus shipping offer.
  • [29:00] How offering a bundled product can help.
  • [31:00] Tools you can use to start building your sales funnel.
  • [33:00] Why using sales funnels makes sense.
  • [40:00] How the data plays out from using sales funnels.
  • [47:00] Retargeting customers who didn’t check out.
  • [49:00] When you should start a sales funnel.
  • [51:00] Closing thoughts from Scott and Chris.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS527.mp3
Category:general -- posted at: 4:30am EST

Are you fired up and ready to advance your ecommerce business to the next level of growth? Could you use a little bump of encouragement and motivation to keep you headed toward your goal? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear Scott share his thought of the week and then launch into a couple of answers to questions submitted by TAS followers like you. You don’t want to miss this informative and helpful episode!

Why you should be willing to fail.

As an entrepreneur, you have to be automatically inclined to take some measure of risk or else you’d be content working a 9 to 5 without any problem. The issue is, many people might be willing to take one scary step toward starting a business but then they suddenly get scared to keep progressing and taking risks to grow their business. Don’t fall into that same trap! On this episode of The Amazing Seller, you’ll hear from Scott as he explains why you should be willing to fail if you have any hope of building a thriving ecommerce business.

Difficulty and challenges will come, will you rise to the occasion?

What is your attitude toward setbacks and challenges? Do you see them as signs from the universe that you are headed down the wrong path? Or do you see them as temporary and expected speed bumps on your journey? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why failure only occurs when you give up. This simple mindset shift can make all the difference. Don’t throw up your hands in despair when you make a mistake or struggle through a hard time, use it as a moment to learn from! Make sure to listen to this episode as Scott explains how this approach has played out in his own journey.

Is it better to sell a product others are selling or create your own?

What is the best way to get started with an ecommerce business? Should you get started with a hot product that lots of sellers are bringing to market with the hope that you’ll be able to market it better? Or should you focus on creating a product from scratch and build a brand and audience around that product? On this episode of The Amazing Seller, you’ll hear from Scott as he gives his take on the best way to get started. While it seems like the harder path to go down, Scott stresses the value of building a product and brand from scratch. This way you won’t have to worry about a ton of competition out of nowhere and end up with products that you can’t sell. To hear more about Scott’s take on this important topic, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Scott’s thought of the week; be willing to fail.
  • [6:00] An example of when Scott took a risk and put himself out there.
  • [12:20] Question #1: Should I buy a store on Shopify?
  • [20:30] Question #2: Create a product from scratch or sell an existing one?
  • [28:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS526.mp3
Category:general -- posted at: 4:30am EST

Can you imagine what it would be like to have your brand absolutely crushing it in your niche market? While most entrepreneurs can imagine what success and fortune would look like, getting there is the hard part. On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his three pillars to building your brand. Scott doesn’t just talk the talk, he’s been there at the very beginning and has the battle scars to prove it. Take this opportunity to learn from Scott’s expert perspective and find out what it will take to get your ecommerce brand to the next level of growth!

What does it mean to build a brand?

Is brand building just slapping a logo on your products and selling them? How difficult can that be? Or is there more to brand building? On this episode of The Amazing Seller, you’ll hear from Scott as he explains the ins and outs of brand building and what sellers like you can do to build a brand that will go the distance. At the end of the day, Scott’s version of brand building comes down to establishing yourself as an authority in your niche market and building an audience. While it’s not an easy path, Scott stresses that this brand building process will lead you toward sustained profitability and growth. Hear more from Scott on this important topic by listening to this episode!

Have you built your home base yet?

If you have any hope of building a thriving ecommerce brand, you’ve got to get to work on creating a “Home base” for your brand. While the term may sound intimidating and complex, it doesn't have to be. All you have to do to get started is go to Wordpress or any other hosting site and start building a website with a blog. From there you can add components like an ecommerce store and landing pages. Don’t delay on this vital step! Get Scott’s helpful tips on getting a home base up and running by listening to this informative episode, you don’t want to miss it!

Build an email list and use it!

Have you been convinced that you should build an email list for your brand yet? What are you waiting for? Building an email list is a sure-fire way to connect with your audience and create an asset that you can use with any platform or channel. If you are intimidated by the email list building process, let Scott guide the way! On this episode of The Amazing Seller, you’ll hear why email list building is so important, how you can use it effectively, and what it takes to get started. Make sure to check out the resources section of this post for a link to the email list building workshop that Scott put together for TAS followers like you!

External channels can help you build your brand’s presence.

One of the best ways to connect with your audience and build your brand’s presence on the web is by investing time and resources into external channels like YouTube, Facebook, Instagram, and others. What does building up those external channels look like? On this episode of The Amazing Seller, you’ll hear from Scott as he walks through an example that sellers like you can use to get the ball rolling on your external channels. Don’t overcomplicate it! Find out what it takes to get your brand off of the ground and connecting with your target audience by listening to this engaging episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] What does it mean to build a brand?
  • [5:30] Why Scott is creating content on YouTube.
  • [7:00] Every business needs a “Home base.”
  • [13:30] Build an email list!
  • [17:30] Create external channels for your audience.
  • [21:30] Why you need a Facebook fan page.
  • [25:00] Scott gives an example of how to utilize a channel like YouTube.
  • [29:30] Scott recaps all three pillars of building your brand.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS525.mp3
Category:general -- posted at: 8:56pm EST

What if you could leverage that one thing that you are super passionate about and build a brand around it? Sounds too good to be true? It’s not! There is a way for high performing men and women like you to go out there and build something that you can be proud of! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes Lori to the podcast for a special coaching call. In their conversation, Scott explains how Lori can use her passion for the Keto diet to build her brand and reach a niche audience. If you’ve been wondering how to start a brand and where to start building it, this is the episode for you, don’t miss it!

What is your story? Tell it!

Everyone has a unique story to tell. Your story might revolve around a particular sport like baseball or competitive running. Or it may center on a hobby like bass fishing or off-roading in your Jeep! Wherever your story leads, you should consider using it build a brand and start a business. Don’t overcomplicate it, just find a way to identify and tell your story! To hear more from Scott about telling your story in an effective way that helps you build a brand, make sure to listen to this informative episode of The Amazing Seller!

Capture your audience with an engaging video.

Did you know that one of the most effective tools in the marketplace right now is the use of video? It’s true! Just think of how many videos you’ve stopped to watch either on YouTube, Twitter, Facebook, or Instagram in the last 24hrs. What would it take for sellers like you to harness the power of video to connect with your target audience? On this episode of The Amazing Seller, Scott breaks down how to get started with an engaging video. Scott’s tips range from bringing all of the excitement and energy you can muster to the video to making sure you mention an action step and a hook. Get all the details that you need to make a successful video for your brand by listening to this episode!

Why you should build up your email list.

If you’ve been around the TAS community for very long you know that Scott is passionate about getting sellers like you moving toward building up your email list. The fact of the matter is, an email list is a tool that you own and you can use at your own discretion to drive traffic and communicate with your audience. Where are you at with your brand? Have you built an email list yet? What are you waiting for? Find out how an email list can help you build up a blog, Facebook fan page, YouTube channel, and more by listening to this episode of The Amazing Seller, you don’t want to miss it!

If you put in the time, you’ll see results!

Too often people are looking for the quick and easy way to make money and find success. But the truth is, the “Quick” way doesn't usually work! If you want to build something that will last and provide you with a stable income, you’ve got to be ready to put in the work. On this episode of The Amazing Seller, you’ll hear from Scott as he coaches Lori through the brand building process and how it can lead to great results. Scott stresses that this is not a quick and easy way but that it takes time and effort. If you are ready to do the work, you’ll see that Scott’s method really works. Make sure to grab your pen and paper as you listen to this helpful episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Lori joins the podcast and shares a little bit about her story.
  • [10:00] Starting with a blog and connecting with an audience.
  • [15:00] Identifying a niche audience.
  • [17:30] Creating an appealing video.
  • [26:00] Building up an email list and offering a product.
  • [32:00] Utilizing a Facebook fan page.
  • [34:00] Scott shares how this approach has worked with his brand!
  • [38:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS524.mp3
Category:general -- posted at: 4:30am EST

Do you think it’s time to take your ecommerce business to the next level? Are you ready to explore growth options outside of Amazon so you can increase your profit margins? What is the roadmap to get there? Where do you even start? You’ve come to the right place! On this episode of The Amazing Seller, you’ll join Scott and Chris on the road as they travel to Georgia en route to an upcoming event and bring you along for the ride. In their conversation, the guys explain what Phase two entails, options you should start considering to diversify the channels your brand is featured on, and much more! You don’t want to miss a minute of this engaging episode!

What is Phase 2?

If you are ready to “Graduate” from Phase 1 of building an ecommerce brand and you are ready to move forward with what Scott and Chris are calling Phase 2, buckle up! On this episode of The Amazing Seller, the guys explain what you should expect from Phase 2 and how you can get started with it today. What is Phase 2? It's going deeper with much of the content that Scott has already introduced to the TAS community but with an eye of moving away from Amazon. This also includes what Scott has been covering lately under the phrase, digital marketing. To hear more about Phase 2 and how you can get started, make sure to listen to this episode!

Don’t become channel dependent!

Did you know that any business that is dependent on any one thing for too long is destined to fail? It’s true! If for whatever reason, Amazon decided to blacklist your account right now, would your ecommerce business survive? Chances are, your answer is no. What’s the solution? According to Chris and Scott, you’ve got to work hard at diversifying your channels so you are prepared when the curveball comes your way. Don’t leave it all up to chance! Learn from Scott and Chris’ years of experience in building ecommerce businesses on and off of Amazon so you can have a thriving business!

The difference between an ecommerce site and a sales funnel.

What is the difference between driving traffic to your ecommerce site and driving traffic to your sales funnel? Which place is the best landing spot for your target audience? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain the difference between each landing location and why it matters which one you choose. The main difference between the two options is that a sales funnel is a more narrow and focused experience for your customer. When you drive your customer to your sales funnel, they won’t hear all about your brand and all the other distractions that a full site might feature. Which one should you send your customers to? It depends on where you are at in your brand development. Listen to Scott and Chris explain which option might be best for you by listening to this helpful episode!

Three ways to grow your business separate from Amazon.

As Scott and Chris expand on what Phase 2 is all about, you might be wondering where you should jump in to get the ball rolling. According to the guys, there are three great starting points for you to move from Phase 1 and start working toward Phase 2 of your ecommerce business.

  1. Start looking at other marketplaces to take your brand.
  2. Learn how to use sales funnels to drive traffic.
  3. Begin building your ecommerce site.

Which option is the best one for you? Hear more from the guys as they expand on each of these ways to grow your business off of Amazon by listening to this informative episode, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] What is Phase 2?
  • [5:30] Why you shouldn’t be channel dependent.
  • [10:30] Going internationally on Amazon is great but you still need to diversity!
  • [16:00] The difference between an ecommerce store and a sales funnel.
  • [22:30] The value of driving traffic to your educational content.
  • [27:00] Scott explains how his new brand utilized a blog to drive traffic.
  • [30:30] Chris recaps the three ways to grow your brand off of Amazon.
  • [34:00] Why it’s helpful to break things down into steps.
  • [39:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS523.mp3
Category:general -- posted at: 4:30am EST

What’s the deal with advertising on Facebook these days? Is it still a good platform to market your business on in light of all the privacy concerns? Is Messenger really the best channel to connect with your target audience? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes returning guest, Rick Mulready. In his conversation with Scott, Rick covers why Facebook is still a good platform for marketing, what it takes to build a custom audience on Facebook, the ins and outs of using Messenger in an effective way, what’s working in the Facebook ad space, and so much more! You don’t want to miss a minute of this engaging episode with Rick!

Is Facebook still a good platform to market your brand?

With all the recent news about Facebook and privacy concerns, is it still a good platform for ecommerce businesses to market their brand? On this episode of The Amazing Seller, Scott sits down with Facebook expert, Rick Mulready. Rick explains that in spite of all the concerns about Facebook, it is still a massively profitable and efficient tool for ecommerce businesses. Don’t run for the hills! Facebook is making good changes to its privacy policies and they are coming up with new ways for sellers like you to engage your audience. To hear more from Rick’s expert perspective, make sure to listen to this informative episode!

How to build a custom audience on Facebook.

If you’ve done your homework and you’ve got a list of people who have purchased from you, how can you use that information to start building an audience on Facebook? Is that the best way to start building your custom audience or is there a better way? According to Rick Mulready, that is exactly what Facebook wants you to do! Once you’ve uploaded that information, then you can start building what's called a “Lookalike” audience list that you can use to start broadening your reach. While “Cold traffic targeting” is still a good approach to use, Rick is convinced that this approach is the best way to get your brand started on Facebook. Learn more from Rick on this important subject by listening to this episode!

Using Messenger to connect with your audience effectively.

In the ecommerce world, many leaders are going crazy over the huge open and click rates that they are seeing when they use Facebook Messenger to connect with their audience. Should you start using Messenger to connect with and broaden your audience? What is the best way to use Messenger? On this episode of The Amazing Seller, you’ll hear from Facebook marketing expert, Rick Mulready. From Rick’s perspective, the best way to use Messenger is by leading with “Permission based content.” Permission based content is content that asks for a type of response or engagement from the customer. You can even think of your strategy with Messenger this way, engage in a way that you would like to be engaged. What else can you learn from Rick’s approach? Find out on this exciting episode!

Don’t get discouraged, roll with the changes!

What is your response to change? Do you embrace it and move on or do you shrink back and hide until it’s passed? If you hope to be in the ecommerce industry for any length of time, you’d be wise to adapt to the many changes that will come your way. It’s so easy to get discouraged and frustrated, don’t let that happen to you! You are in control of how you respond to any change that Facebook, Amazon, YouTube or any others roll out. Keep up to date with any an all changes that affect the ecommerce community by staying connected to The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Rick Mulready joins the podcast to talk about how to effectively use Facebook.
  • [5:30] Facebook is not going away!
  • [10:00] Building a custom audience on Facebook.
  • [15:00] Rick talks about using Messenger as a tool to connect with your audience.
  • [22:00] Don’t use Facebook Messenger blindly!
  • [25:30] Scott and Rick talk about open and click rates for Messenger.
  • [31:00] What is working in the Facebook Ad space right now?
  • [36:30] Closing thoughts from Scott.
  • [39:00] Why you should become an expert in paid traffic.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS522.mp3
Category:general -- posted at: 4:30am EST

How do you build and develop an audience for your ecommerce business? What does it take to reach your target demographic group? Should you focus on multiple channels or just one at a time? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over five ways that sellers like you can get started with building your audience. Don’t leave all of your audience-building efforts to chance! Learn from Scott expert advice and walk away with clear action steps by listening to this engaging episode, you don't’ want to miss it!

You’ve got to be ready to play the long game!

Let's face it, building a thriving and successful ecommerce business is going to take time. Don’t think that you can listen to a few podcasts and read a few blogs and then expect to have booming business overnight! The old saying is true, nothing worth having comes easy. On this episode of The Amazing Seller, you’ll hear from Scott as he explains what it means to play the long game and build your business step by step. If you are ready to put in the time, you’ve come to the right place. Get all the info you need to start your ecommerce business by listening to this valuable episode!

No experience necessary, learn as you go.

Have you ever heard of the phrase analysis paralysis? It simply means that you can study and research something so much that you can’t find a simple place to start. Don’t let that happen to you! The truth is, you don’t have to be an expert at building an ecommerce business to get started. Sure, you should have important resources that you rely upon to help you navigate issues as they come up but you don’t have to know everything to get started! Learn from Scott’s story and just pick your first step so you can get moving today. Learn more by listening to this helpful episode!

5 ways you can build an audience.

If you’ve come to the stage in your process of building your ecommerce business where you are ready to start growing an audience, Scott’s developed five ways to help you begin. You don’t have to go it alone! Here are the five ways you can start building an audience for your ecommerce business;

  1. Build a blog.
  2. Create and start using a YouTube channel.
  3. Create an Instagram account for your brand.
  4. Create a Facebook fan page for your brand.
  5. Build an email list to connect with your audience.
  6. (Bonus) Start a podcast around your brand.

To hear Scott expand on each of these six ways to build an audience for your ecommerce brand, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!

3 action steps you should consider starting today!

Too often business leader and entrepreneur have all these great ideas but lack a clear way to move forward and execute them. Have you struggled with this issue in the past? How can you break the cycle of inaction and move forward with clear action steps? On this episode of The Amazing Seller, you’ll hear from Scott as he provides three action steps you can utilize that will help you move forward with your business.

  1. Choose a platform to focus on. Where is your market right now?
  2. Search “How to…” for keywords on YouTube.
  3. Be consistent and create a schedule.

Whichever step is the right one of you to take today, choose one! Don’t let this awesome opportunity to get started pass by. To hear Scott go further with these steps and more, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] You’ve got to play the long game!
  • [4:45] Some TAS news you need to hear.
  • [8:30] You don’t have to be an expert to get started.
  • [10:00] Real life brand and audience building examples.
  • [18:00] YOU are The Amazing Seller!
  • [21:00] How you can be the top resource in your market.
  • [25:30] 5 ways to increase your influence and authority. #1 Build a blog presence.
  • [28:30] Make sure to utilize a YouTube channel.
  • [31:10] How you can use Instagram to build an audience.
  • [35:30] Why you need a Facebook fan page.
  • [38:30] Don’t forget to focus on building your email list.
  • [41:20] Consider creating a podcast to reach your audience.
  • [45:00] Scott covers a 3 step action plan that you can start today!
  • [48:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS521.mp3
Category:general -- posted at: 4:30am EST

Are you ready to dive into another session of Ask Scott here on The Amazing Seller? This is the place for sellers like you who are trying to build momentum on their journey to build a thriving ecommerce business. On this episode, you’ll hear from Scott as he shares some exciting news about new TAS projects he’s working on, why it’s so important to find a source of excitement and inspiration to tap into, answers to questions from TAS followers, and much more! You don’t want to miss this great opportunity to learn helpful insights and tips that could take your brand to the next level!

Find a source of excitement and inspiration and use it!

Let’s face it, this mission to build a sustainable business can wear you down! So what’s the answer? Do you just grind it out until you burn out? Well there will be seasons where you will have to grind it out but what if you could find a tribe of people who help to re-energize you? Imagine how much further you could go if you had a way to fan those flames! Listen to this episode of The Amazing Seller as Scott explains how sellers like you can tap into the right voices and build a community that builds you up so you can go the distance!

Why you should always drive traffic to your email list.

Is it a good investment of time and resources to build up your following in channels like Instagram and Facebook or should you focus your efforts on building up an email list? On this episode of The Amazing Seller, Scott explains his thought process when it comes to building up your following. You might be surprised to hear that Scott encourages sellers to build up channels like Instagram but he says to do this in addition to building up an email list, not in place of that strategy. To get more of Scott’s insights on building up a following for your brand how to best utilize that following, make sure to listen to this episode!

Is an opportunity to sell your product on Walmart worth it?

While Amazon continues its dominance in the ecommerce industry, the likes of Walmart and others are trying to provide some much needed competition. The question is, should sellers take Walmart up on its offer to use their platform for sales? On this episode of The Amazing Seller, Scott shares his thoughts on this important topic. At the end of the day, Scott says that if you are invited to sell your product on Walmart and the process won’t distract or slow down any other plans for expansion like taking your brand international, you should go for it! Make sure to listen to this episode as Scott expands on this subject and much more, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Plans for some awesome TAS content that you need to know about.
  • [7:00] Stay fired up!
  • [10:30] Question #1: Would it be a good idea to drive my followers to Instagram?
  • [18:00] Question #2: Should I list my color variations as separate listings?
  • [21:30] Question #3: What do you think about selling on Walmart.com?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS520.mp3
Category:general -- posted at: 4:30am EST

What if there was a way for you to create a new income stream and validate new product ideas? Sounds too good to be true, right? It’s not! On this episode of The Amazing Seller, you’ll hear from Scott as he explains how sellers like you can leverage a blog to feature products that appear on Amazon. This is by no means, a get rich quick scheme. If you want to make this opportunity work, you’ve got to put in the hard work and follow Scott’s helpful five-step process. To find out what it takes to get started with this venture, make sure to catch this helpful episode!

Become an affiliate for Amazon & Clickbank!

A great way to earn revenue on your blog is to feature products from Amazon and digital product from Clickbank that line up with the general theme or focus of your brand and blog. In order for this to succeed, you’ve got to be able to create engaging content that your target audience will connect with. Don’t miss this simple way to create an additional revenue stream by linking to traditional and digital products! Learn more about this whole process from Scott by listening to this engaging episode of The Amazing Seller, you don’t want to miss it!

Optimize your blog post content!

If you are ready to start putting time and energy into building up a blog so that you can receive income from affiliate links, you’ve got to start working on optimizing your blog and its contents. How will people find you? What keywords will you use? How can you connect with other blogs and come up with a partnership? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how sellers like you can start optimizing your blog so the right people can find it and engage with your content. Don’t leave it all up to guesswork and chance! Learn more by listening to this exciting episode!

Leverage your email list to drive traffic.

If you’ve been around the TAS community for very long, you know that Scott is BIG on sellers creating their own email list to connect with their target audience. Have you built your email list yet? What’s holding you back? On this episode of The Amazing Seller, Scott goes over a great use for your email list and how it can help you make money without a product to sell! Scott explains that you can utilize your email list to drive traffic and hopefully affiliate sales through your blog post. Again, it’s helpful to make sure that the content you are driving your followers to provides value and connects with your brand. Learn more about this important topic from Scott by listening to this episode!

Use the sales data to validate product ideas!

Wouldn’t you love to make money while you used the market to validate product ideas for your brand? Of course, you do! Is that amazing scenario even possible? What does it look like? On this episode of The Amazing Seller, Scott shares how he and his team have used this strategy of analyzing the sales from their blog to drill down into niche product ideas. You can use this same strategy to see which products your target audience is attracted too and then go to work on your next product idea! It doesn’t have to be more complicated than that! Get more helpful tips and insights like this one from Scott by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] How signing up for Amazon Associates works.
  • [7:00] Scott launches into the 5 steps you can use today!
  • [10:00] How to feature links to digital products on your blog.
  • [13:00] Driving traffic to your blog.
  • [15:00] Using your email list to drive traffic to your blog.
  • [18:30] Look at the data you’ve created with your posts.
  • [20:00] Scott recaps all 5 steps.
  • [22:30] Buying a site or blog that aligns with your brand.
  • [27:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS519.mp3
Category:general -- posted at: 4:30am EST

What does it take to overcome self-doubt and move forward to build a business in the ecommerce sector? How do you create an environment where you can thrive and grow as a business leader? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes Joel Bower to discuss the topic of self-doubt. In his conversation with Scott, Joel explains how to identify what is holding you back, why it’s important to surround yourself with the right people, how money amplifies your character, the steps to overcome self-doubt, and so much more! You don’t want to miss a minute of this engaging episode with Joel!

How to identify what’s holding you back.

Imagine what it would be like to hone in on that one thing that is holding you back in life and business. Are you looking for a way to identify and remove that obstacle that you can’t quite seem to conquer? You’ve come to the right place! On this episode of The Amazing Seller, Scott sits down with Joel Bower and together they reveal a helpful approach that sellers like you can use to find out what’s holding you back. To help you get started with identifying the thing that’s holding you back, Joel suggests taking pen to paper and writing down why you are fearful of moving forward with your business. Make sure to listen to this episode as Joel and Scott expand on this topic and more!

You’ve got to find the right voices to listen to!

One of the major causes of stunted growth and development in leaders comes down to the people they surround themselves with. Who are the voices that you allow to influence you and hold sway in your life? Do you need to make some changes? On this episode of The Amazing Seller, you’ll hear from Scott and Joel as they go over why it’s so important to make sure you are listening to the right voices in your life. Joel goes even further and encourages sellers like you to work hard and gathering a diverse chorus of voices and personalities that you surround yourself with. Learn more about this topic from Scott and Joel by listening to this helpful episode!

How money and success reveal who you really are.

Did you know that the quickest way to get to the heart of a person is to give them loads of money and success? It’s true! The truth is, money is neutral, wealth alone doesn’t have the ability to change your character, it only reveals what was already there. On this episode of The Amazing Seller, Scott and Joel dive into the topic of success and money to analyze how it reveals what lies beneath the surface of business leaders. Don’t get caught up in the lie that money and profit are evil, they aren't! Find out how you can learn from this important observation and set yourself up for success early in your career by listening to this episode!

Steps you can take to overcome self-doubt.

When it comes down to it, what are some steps that you can take today to start moving away from self-doubt and toward a brighter future? On this episode of The Amazing Seller, Scott and Joel cover key steps that you can begin working on right now!

  1. What does success mean for you? Write it down!
  2. Where are you right now? What’s holding you back? Write it down!
  3. Start building the bridge between what you want and where you are.
  4. Begin with small steps, break it down.

If you are ready to take action and start the hard work of walking through these steps to break free of the hold that self-doubt has over you, make sure to listen to this episode as the guys expand on these helpful steps!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:30] Identifying what’s holding you back.
  • [10:30] Surrounding yourself with the right people.
  • [12:30] The power of understanding your own story.
  • [22:00] Serving a market and understanding how you can help others.
  • [26:00] Money is neither good or bad, it reveals who you are.
  • [31:00] Steps to overcome self-doubt.
  • [37:30] Why it’s so important to spend time with people who think differently.
  • [40:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS518.mp3
Category:general -- posted at: 4:30am EST

Are you fired up and ready to go? How are you progressing in building your ecommerce business? Could you use some helpful tips and insights to get your brand in a better position to compete? You’ve come to the right place! It's time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he reflects on his recent trip to Sellers Summit, explains the direction he’s headed with TAS, and answers to questions submitted by TAS followers like you! Don’t miss this great opportunity to get tap into Scott’s excitement and energy!

What decision will you make?

It may sound crazy but did you know that the difference between success and failure comes down to a decision that you choose to make? When you boil it all down, you really only have two options in life and business. Do something or do nothing. Which will you choose? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how making the decision to take action and do something can lead you down the path toward growth and opportunity. Are you guaranteed success if you take action? No! But once you get the ball rolling and experience failure and setbacks, you can learn from them and move forward. You won’t get anywhere by standing still! Hear more from Scott as he expands on this topic by listening to this episode!

How to use product inserts properly.

How can you effectively connect with your customers and fans? Is there a way to communicate with them through your packaging? Yes, there is! You can include something called, “Product inserts” to give more information to your customer on how they can use the product they purchased more effectively. The key here is, Amazon doesn’t want sellers like you to drive their customers away from their platform. This can be a fine line to walk. Find out how to use product inserts as effectively as possible by listening to this episode of The Amazing Seller, you don’t want to miss it!

Can you get rich quick using Scott’s ecommerce approach?

Let’s face it, the drive in many ecommerce and entrepreneurial spaces today is to get rich quick. If you’ve been around the TAS community for very long, you know that’s not what Scott is all about. He wants to help sellers like you build a business and become successful but that’ll take hard work and determination. On this episode of The Amazing Seller, you’ll hear from Scott as he explains why he doesn’t endorse the get rich quick approach. You can tell that this is an important topic for Scott, he gets pretty passionate and fired up about it and for good reason! Learn more about Scott’s mindset and what it’ll take to build a thriving ecommerce business by listening to this helpful episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Scott shares some takeaways from Sellers Summit.
  • [6:30] You have two decisions in life, which one will you choose?
  • [17:00] YOU are The Amazing Seller!
  • [21:00] Question #1: Do you have any updated thoughts on product inserts?
  • [27:30] Question #2: I have a 6 figure job, should I leave it to start an ecommerce biz?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS517.mp3
Category:general -- posted at: 4:30am EST

Let’s face it, building a brand that’s successful isn’t an easy task. If you are anything like most prudent business leaders, you'll take any help that you can get. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they unpack some insights they recently shared at a mastermind event. In their conversation, the guys touch on how to use external traffic, why you shouldn't delay in building an email list, how to connect with social media influencers, what it takes to craft compelling offers for your target audience, and much more! You don’t want to miss a minute of this engaging episode!

How to harness the power of external traffic.

Remember that old line “If you build it, they will come” from the Kevin Costner movie, “The Field of Dreams?” While that may apply to spirits coming to a mystical baseball diamond, it doesn’t apply driving traffic to your product listing. If you build everything just right, you still have to find your audience and drive them to your product listing, an email list, or a landing page of some type. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how sellers like you can take full advantage of external traffic to your brand is in the best position to succeed, don’t miss it!

Is it really necessary to build an email list? Yes!

If you’ve heard it here once, you’ve heard a thousand times, build an email list! Seriously! What are you waiting for? Don’t you want an effective tool that you can use at your own discretion to communicate with your target audience? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain all the benefits of creating an email list and how it can help sellers like you get an edge over the competition. This is a tool you can use to validate new product variations, get helpful feedback on the direction of your brand, drive traffic to your listing, and so much more! If you haven’t been convinced of the necessity of building an email yet, you need to listen to this episode!

Connecting with social media influencers is easier than you might think.

Taking that first step to connect with a social media influencer may sound really intimidating but it doesn’t have to be! Stop putting stock in your own excuses and go for it! On this episode of The Amazing Seller, Scott and Chris break down how easy it is to reach out to an influencer and begin the process of partnering with them. It’s as easy as pulling out your smartphone and recording a video to send to an influencer in your niche market. What do you have to lose? Don’t make it more complicated than it has to be! Hear more from the guys as they expand on this subject and more on this helpful episode!

What it takes to create a compelling offer for your target audience.

Have you taken the time to create an offer to entice and engage your target audience yet? What worked for you, what didn’t work? Do you plan on creating another offer in the future? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they share their tips on creating a compelling offer for your target audience. One of the most important tips that the guys share is to make sure that the offer you making to your target audience is valuable! You aren’t going to get anyone interested in something that is either junk or inexpensive. Get more tips from Scott and Chris by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Chris joins the podcast and shares his impression of the mastermind he attended.
  • [6:00] Scott launches into the 5 key elements of scaling a business to $1 million.
  • [15:30] Why it’s important to understand how to use external traffic.
  • [28:00] Don’t avoid building an email list!
  • [38:30] What it takes to connect with social media influencers.
  • [50:30] How to craft compelling offers for your target audience.
  • [59:00] Scott recaps the 5 key elements of scaling a business to $1 million.
  • [1:01:30] Why masterminds are so helpful.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS516.mp3
Category:general -- posted at: 4:30am EST

What’s it really like growing up as the child of an entrepreneur? Does that knack for innovation and experimentation really get picked up by children from their parents? On this episode of The Amazing Seller, you’ll get the special opportunity to learn from Scott’s oldest daughter, Alexis. Over the course of their conversation, Scott and Alexis discuss their home life, what Alexis observed from an early age, how the entrepreneurial mindset has influenced her as an adult, what she’s currently working on, how she plans on using the skills Scott taught her, and so much more! You don’t want to miss this fascinating insight from Alexis!

Watch out! Children are more perceptive than you may think!

Due to the fact that children are young and small, we adults tend to discount or underestimate how perceptive they really are. Case in point, Scott’s daughter, Alexis. She had the opportunity to observe Scott make bold moves with his career in business over the course of her childhood. From those observations and through conversations she’s had with Scott, Alexis has adopted an entrepreneurial mindset. This mindset has allowed her to view the world through the lens of opportunities rather than obstacles. To hear more about Alexis’ story and what she was able to observe from Scott’s career, make sure to listen to this engaging episode!

Looking for ways to serve people.

One of the best ways to stand out in the marketplace no matter your niche is to focus on serving people with the very best intentions. Listening to Scott’s daughter, Alexis, you can really see how that message was passed down from Scott to her. On this episode, you’ll hear from Alexis as she shares how the emphasis on service that she received from her parents came with her when she left their house. From her work as a hairstylist to her work with teens in a local youth group, Alexis has focused on ways she can make a difference to the people she works with. You don’t want to miss this great opportunity to learn from Alexis’ example and the inspiring way she sees the world!

How to get started in any market.

If you had to jump into a random market right now, would you know where to start? What would be your first step? What if there was a way you could learn an approach that had universal application to any market you found yourself in? On this episode of The Amazing Seller, you’ll hear from Scott and his daughter, Alexis as they share their approach to getting started in any market.

  1. Figure out who your target audience is.
  2. Observe and study your competition. What works for them? What doesn’t?
  3. How can you improve on your competition's approach?
  4. Go deep with your product/service and how it helps your customer.

These four steps are just the tip of the iceberg! Learn more from Scott and Alexis as they expand on these steps and share additional insights on this exciting episode, you don’t want to miss it!

The influence and impact that parents can have on their children.

Can a parent’s occupation end up influencing their children? Did your parent’s occupation have any impact on your life as an adult? Have you thought about the legacy you are leaving for your children or the people who matter the most in your life with your business decisions? On this episode of The Amazing Seller, Scott’s daughter, Alexis shares how her parent’s decision to live life on their terms and embrace the entrepreneurial lifestyle has influenced and impacted her as an adult. While she may not end up following exactly in her parent’s footsteps, there is no denying that Scott’s decision to work for himself has trickled down to his children like Alexis. Hear more from Alexis’ perspective and the great rapport she shares with Scott by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Scott welcomes his oldest daughter, Alexis to the podcast.
  • [5:30] Alexis talks about her early introduction to entrepreneurship.
  • [13:00] What was Alexis’ early career like?
  • [18:30] Alexis talks about trying her hand at retail arbitrage.
  • [27:00] How working with a youth group has impacted Alexis.
  • [33:30] Scott talks about launching his photography business.
  • [44:30] Alexis talks about her future and why she's excited about the possibilities.
  • [50:30] What does it take to get started in any market?
  • [54:30] How parents can influence their children.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS515.mp3
Category:general -- posted at: 4:30am EST