The Amazing Seller Podcast

What does it take to track down and use the very best keywords for your Amazon product listing? What are the insider tips and tricks when it comes to finding the right keywords that will help your product succeed? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down three helpful tips that will give sellers like you an inside look on what it takes to build your product listing using the best keywords. Don’t go into the process of choosing keywords blindly! Make sure you sit down with pen and paper to listen to this helpful and informative episode!

Make Amazon’s search algorithms work for you!

Did you know that you can make Amazon’s search algorithms work for you? Seriously! Go right now to Amazon’s search bar and type the primary keyword of your product, then press space. You’ll see open up before you a whole list of information that will help you understand how Amazon ranks and drives traffic to products like yours! What is the best way to utilize this information? How can it help you and your brand position your products for success? Find out on this episode of The Amazing Seller as Scott expands on this helpful tip and so much more! You don’t want to miss it!

Don’t forget to optimize your listing for keywords!

One of the most important things that you have to do from the start is to optimize your product listing for keywords. This includes your title and your bullet points. If you are selling a garlic press, you need to make sure you have that keyword phrase in the title of your product listing. On this episode of The Amazing Seller, you’ll hear from Scott as he explains the importance of optimizing your product listing for keywords and how that effort will help you as you seek to rank for keywords on Amazon. If you want to make sure your product is in the best position to succeed, you don’t want to miss this critical episode!

Take advantage of the awesome tools designed to help ecommerce sellers.

You’ve heard the phrase, “Work smarter, not harder.” How are you applying that truth as you build your ecommerce business? Are you really working smarter or are you trying to make up for your lack of knowledge by putting in more hours than you need to? On this episode of The Amazing Seller, Scott provides his expert take on tools that sellers like you can use that will help you become more efficient in your efforts to grow your brand. There are two tools in particular that Scott emphasizes on this episode, Scope from Seller Labs and Keyword.io. To hear how these tools can help you successfully utilize keywords, make sure to catch this episode!

Provide relevant deals, information, and value to your following!

Don’t you hate it when you get emails or junk mail that targets your for promotions and deals that are completely irrelevant to you? Everyone does! So why not take that same mindset with you when you consider building an email list? On this episode of The Amazing Seller, Scott goes over how sellers like you can use tools like Keyword.io to accurately target your niche audience and send them deals and content that they will appreciate. Don’t leave it all up to guesswork! Find out how you can create a following that will keep up with your brand on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [0:30] Amazon is a search engine for buyers.
  • [5:00] A behind the scenes look at how keywords work.
  • [9:30] Before you can rank for keywords, you have to optimize for keywords.
  • [13:30] Tip #1: Use Amazon’s autofill to find top keywords!
  • [20:00] Tip #2: Keyword.io - a great way to use seed keywords.
  • [24:30] Tip #3: Scope - a tool to reverse scrape keywords.
  • [31:00] Scott recaps his 3 keyword tips.
  • [32:30] Additional suggested tools.
  • [34:30] Why you’ve got to build an email list.
  • [38:30] Closing bonus tips from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS471.mp3
Category:general -- posted at: 4:30am EST

It's the question that weighs on the minds of many small business owners, “When do I draw a salary or profit?” If you aren’t asking yourself this question, it's only a matter of time before you do. What’s the answer? What is a good rule of thumb to go by so you don’t hurt your business prematurely? On this episode of The Amazing Seller, Scott goes of his mindset and what he suggests for new ecommerce sellers as they consider this question. Don’t wrestle with this question without getting an expert perspective! Scott has been a small business owner and an ecommerce seller in particular for many years and only wants to help sellers like you succeed. Don’t miss this helpful and valuable episode!

Don’t neglect the importance of bookkeeping!

It’s that unsexy topic that no one really enjoys talking about (except for maybe accountants), bookkeeping. As boring and complicated as this topic can be, it is supremely important for small business owners to take it seriously and keep things in order from day one. On this episode of The Amazing Seller, you’ll hear from Scott as he explains the importance of good bookkeeping habits and helpful tools you can use to stay on top of it. Make sure you don’t cut corners on this vital aspect of your business! Learn what you need to get started and keep your new ecommerce business on solid footing by listening to this episode!

You’ve got to have the right mindset if you want to succeed.

As eager as you may be to pull a profit from your business when things start rolling, you need to have a patient mindset. Before you even start, it's a good idea to commit to waiting to draw a profit for at least six months. On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down his reasoning for why sellers like you need to embrace the mindset of waiting for six months. The thought process behind this mindset is that instead of drawing a profit, you take that money and reinvest it into your ecommerce business. You can reinvest into your business by starting new sub-brands, launching new products, hiring virtual assistants, and much more. To hear more about this important topic, listen to this episode!

If you don’t put yourself as a line item, you will never get paid!

While many small business owners need to fight the temptation to draw a salary when they see their first bit of profit coming in, others who will be so focused on the businesses success that they never draw a salary for themselves. On this episode of The Amazing Seller, Scott shares a resource that has been helpful to him as he has navigated the question of when to start drawing a salary for himself. That resource is the book, “Profit First” by Mike Michalowicz, you can find a link to the book in the resources section at the end of this post. Don’t worry about drawing a full salary at first, you can ease yourself into the equation, the point is, you’ve got to determine when to start putting yourself on the books. Make sure to listen to this episode as Scott expands on this important lesson.

Why you need to create a plan and goal for launching new products.

One of the most important lessons that you need to put in place, as an ecommerce business owner is setting a goal for growth. Do you have a goal and a plan in place for launching new products? Does your goal push and stretch you? On this episode of The Amazing Seller, Scott explains why it’s important to have an ambitious plan in place to grow your business by launching new products. If you don’t have a plan in place and line item in the budget to launch new products, you’ll never do it! Don’t let your business become complacent, find out how to pursue growth in a smart and aggressive way on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Don’t dismiss the importance of bookkeeping.
  • [10:00] You’ve got to have the right mindset.
  • [16:00] Apply for a credit card for your business.
  • [23:00] When it’s a good idea to start drawing a salary.
  • [26:30] Plan your future inventory and orders due.
  • [29:00] Scott recaps how to get more cashflow.
  • [30:30] Create a plan and a goal for launching new products.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS470.mp3
Category:general -- posted at: 4:30am EST

It’s that time of the week again, welcome to another exciting, informative, and motivating session of Ask Scott. This is the place to get your weekly dose of Scott’s helpful tips on staying motivated and where you can get your questions about building your ecommerce business answered. On this episode of The Amazing Seller, you’ll hear an encouraging message from Scott, when to create product bundles, how to keep track of your inventory, the best way to deal with product variations, and so much more! You don’t want to miss a minute of this engaging episode!

Don’t Give Up!

If you’ve been working on your ecommerce business for very long, you know that the temptation can be great to throw in the towel. Many business owners constantly struggle with self-doubt and find themselves wondering if all their work is worth the struggle. If that sounds like something you are going through, you aren’t alone! On this episode of The Amazing Seller, Scott takes a few minutes to encourage sellers like you who might be struggling with the idea of giving up. Don’t give in, keep fighting for that dream that got you started in the first place. Do yourself a favor and make a commitment right now to see the process through, you’ll be glad that you did! Hear more from Scott about this important topic on this episode!

When is it a good idea to bundle products?

How do you know that it is a good idea to bundle two well researched and well-performing products? How do you know that the bundle will work? On this episode of The Amazing Seller, Scott breaks down his approach to creating product bundles. The primary point that Scott drives home is that it is vital that the two products are related and complement each other. No one will buy gardening gloves paired with a baseball hat! Think through how the bundle complements and works under the brand you are developing. To hear more about this subject, make sure to listen to this episode!

Is it a good idea to list different product variations under the same listing?

As a business leader, you hate to waste your time and energy, so naturally, you look for ways to drive traffic to your product listing as effectively as possible. One way that many sellers do this is by featuring multiple variations under one product listing. But is this always the best strategy? Scott says that this plan will work well if all the products are the same only differing in options like size and color. If the product has different characteristics than color or size from the primary product, it’s best to bundle or create a separate listing. Get all the details on this topic from Scott by listening to this episode of The Amazing Seller, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Don’t give up! Stay committed to the process.
  • [10:00] Question #1: How do you know there is demand for a bundle?
  • [19:30] Question #2: I have a question about tracking packages.
  • [24:30] Question #3: Should I have multiple product variations under one listing?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS469.mp3
Category:general -- posted at: 4:30am EST

What would a clear and easy to understand breakdown of how to start a new ecommerce brand look like? Wouldn’t you like to know a proven method that shows how to get a brand up and running that generates $100,000 in 31 days? Does that sound too good to be true? It’s not! On this episode of The Amazing Seller, you’ll hear from Scott as he shares 7 steps you can start working on today that helped him and his new brand reach the success they’ve enjoyed. The work isn’t easy but if you can follow the steps, you will be in a good position to succeed. Have pen and paper ready, you are going to need it!

Don’t expect to get rich overnight!

It can be tempting to get overly excited and ambitions when you see numbers like $100,000 in 31 days. Fight that impulse to believe that you are going to strike it rich overnight. What Scott has developed here is the groundwork that will help sellers like you get into the best position for success. On this episode of The Amazing Seller, you’ll hear Scott explain his process and exactly what steps he and his team used to build up their new brand. Remember, slow and steady wins the race! Create milestones and goalposts that you want to achieve but make sure to have long view approach. Learn more from Scott’s seasoned perspective on this episode!

Find a market that has a following.

Before you even pick a product, it’s important that you find a thriving and vibrant market where you can start building your brand. Don’t assume that you can pick the product first and then find a following, it doesn’t often work like that! On this episode of The Amazing Seller, Scott goes over the best way to identify a large market, how to niche down in that market, and find social media channels that will help you grow your brand presence. This is a vital step to pay close attention to, especially if you follow these steps and plan on building an email list! To hear Scott expand on this subject and more, make sure to catch this episode!

Build an email list, it’s your best asset!

If you’ve been around the TAS community for very long, you know that Scott is convinced that building an email list is vital if you want to have a successful brand in 2018. On this episode of The Amazing Seller, Scott shares why building an email list is so important and how it can serve as your best asset as you build your brand. With so many changes coming down from Amazon and potential changes coming from Facebook, it’s wise for sellers like you to take the time and invest in an asset that you control. Listen to this episode as Scott provides further insights into this important topic!

Make sure your product listing is optimized.

If you want to have the most successful experience as you build your ecommerce brand, you’ve got to start by selling on Amazon. While the hope for many ecommerce sellers is to eventually move or expand their business to multiple channels, Amazon remains the best one to use for sellers getting started. On this episode of The Amazing Seller, Scott explains why Amazon is the best platform to build your ecommerce brand on and how you can make sure your listing is optimized before the first viewer finds your product. Make sure you have all the tools you need to set your product and your brand up for success right out of the gate! Don’t miss this helpful episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [9:30] Don’t expect to get rich overnight!
  • [11:30] The 10 x 10 x 1 strategy.
  • [14:00] #1: Find a large market using the touch list method.
  • [15:00] #2: Niche down in that market.
  • [16:00] #3: Find social media channels that validate your market.
  • [18:30] #4: Build an email list.
  • [23:00] #5: Find low competitive products is key!
  • [25:30] #6: Optimize your product listing.
  • [30:00] #7: Continue spending on PPC even after the organic sales are there.
  • [33:00] Why brand building is so important for success in 2018.
  • [34:30] Scott recaps all 7 steps.
  • [40:00] Product criteria that will help you succeed.
  • [43:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS468.mp3
Category:general -- posted at: 4:30am EST

Wouldn’t it be great if you could get the right people in place to scale and expand your ecommerce business? For some TAS followers, this may be a little too much “cart before the horse” type thinking but many of you are ready for expansion now and need help. If that’s not you, bookmark this episode of The Amazing Seller podcast featuring outsourcing expert, Nathan Hirsch! Nathan goes over his background with selling on Amazon, when you should start outsourcing tasks, why you should treat hiring a team member as an investment, setting the right expectations, the importance of good communication, and so much more! You don’t want to miss a minute of this valuable episode with Nathan!

Start with a list!

Where do you even start in identifying which tasks you need to outsource to free up your time and grow your business? Is there a simple way to hone in on the right tasks to outsource as you take this first step in building a team? On this episode of The Amazing Seller, Scott talks to outsourcing expert, Nathan Hirsch. The best way to begin this process, according to Nathan, is to make a list of all the tasks you do for your business on a daily, weekly, and monthly basis. Once you’ve made that list, circle the three easiest tasks and the three tasks that you hate to do the most. Nathan says, that from there, you have a good start on what tasks you need to get off of your plate. To hear more from Nathan’s insights, make sure to listen to this episode!

Why it’s important to interview team members to find the best fit.

Once you’ve identified which tasks you are ready to hand off and outsource to new team members, you’ve got to find the person who will be the right fit for your team! What should you look for when you go to hire someone? Is it just about the skillset or are there other factors you should look for? On this episode of The Amazing Seller, Nathan Hirsch breaks down three areas he’s identified as the most important to look for when you interview a new team member.

  • Skill
  • Attitude
  • Communication

Nathan is convinced that you have to have all three factors engaged if you want to find a good fit for your team. If you just look for someone with the right skill set but they don’t have a good attitude or if their communication is lacking, you are going to have a negative experience. Make sure to listen to this episode as Nathan expands on this subject and much more!

Treat your new hires as an investment.

As much as you’d like to hit it out of the park every time when it comes to adding new team members, you’ve got to remember to treat the process as an investment. Some team members will work out really well while others won’t. You’ve got to learn to roll with the punches and keep moving forward. On this episode of The Amazing Seller, Scott talks to outsourcing expert, Nathan Hirsch about how to get started when building your team and put people in the best situations to succeed. You’ll walk away from this episode with clear action steps that you can use today or down the road so you can take your business to the next level of growth. Don’t miss this helpful episode!

Don’t underestimate the necessity of setting the right expectations!

One of the worst things to happen to a relationship either personal or professional is to have mismatched expectations. How do you set the right expectations so you and your team stay on the same page from day one? On this episode of The Amazing Seller, Scott and his guest, Nathan Hirsch go over the role of expectations. As the leader of your business, you set the tone. Make sure to put your expectations in black and white, even consider creating a document that your new hires can refer back to so they know and you know what the appropriate expectations are. Make sure to listen to this episode as Scott and Nathan further discuss this important topic!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Scott welcomes his guest, Nathan Hirsch?
  • [5:30] Nathan shares his background and how he got started with Amazon.
  • [9:30] When do you decide to start outsourcing tasks?
  • [13:00] Start with a list of everything you do for your business daily, weekly, and monthly.
  • [15:00] Treating hiring as an investment.
  • [17:00] How to find the right person to join your team.
  • [21:30] Interview to find the best fit.
  • [24:30] You’ve got to have the right expectations.
  • [28:00] How to integrate new team members into your business.
  • [30:30] Setting up good communication habits.
  • [35:00] Hiring someone for one-time projects and small hour commitments.
  • [38:00] Is it best to hire someone from the US or overseas?
  • [40:30] What does the process look like at Free Up?
  • [43:30] What do most ecommerce leaders hire help for on Free Up?
  • [47:00] Closing thoughts from Nathan.
  • [49:30] Scott wraps up the episode.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS467.mp3
Category:general -- posted at: 4:30am EST

Do you find yourself hitting a slump at the end of the week? Are you finding it stressful getting an ecommerce business off the ground? You aren’t alone! Let another session of Ask Scott give you the energy and motivation you need to keep pushing to reach your goals. On this episode of The Amazing Seller, you’ll hear Scott tackles questions from sellers like you. He covers his thought of the week, if retail sellers should list their product on Amazon, how to find the best packaging for your products, connecting with agents in China, and much more! You don’t want to miss this exciting episode!

Set yourself up for success!

One of the most challenging aspects of owning your own business is staying motivated and productive. A great way to stay focused and on target as a business owner is to make sure you have a positive environment around you. You can’t be surprised if things are disorganized in your business if your workspace and schedule are all askew! On this episode of The Amazing Seller, Scott gives listeners like you a peek into the environment he has created and how it keeps him focused and ready to take on any challenges that come his way. What can you learn from Scott’s tips for productivity? Find out on this episode!

Is it a good idea to sell your retail product on Amazon?

As more and more people hear about and get their start with selling on Amazon, some might wonder if it is a good idea to sell their retail products on the Amazon marketplace. You might even be considering approaching local retail shops who don’t sell their products online to propose a partnership. On this episode of The Amazing Seller, Scott goes over why he thinks this is a great idea and a wonderful way to get started as a new seller. Hear more about why Scott thinks this is such a great opportunity by listening to this informative episode, you don't’ want to miss it!

Connecting with the right people can help you go far!

How can you take your ecommerce business to the next level? What would it mean for your brand if you could establish the right connections with agents in China? Imagine the advantage you could have when starting relationships with suppliers! On this episode of The Amazing Seller, you’ll hear from Scott as he shares how sellers like you can start building relationships and vetting potential partners and agents in China. This could be the factor that puts your brand in front of the competition. Hear all about Scott’s tips for making the most out of this opportunity by listening to this important episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Scott’s thought of the week.
  • [12:30] Question #1: Should I try selling my retail product on Amazon?
  • [17:30] Question #2: What is the best way to get packaging created?
  • [22:30] Question #3: How do I connect with an agent in China?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS466.mp3
Category:general -- posted at: 4:30am EST

Welcome to part two of this episode of The Amazing Seller podcast featuring Scott’s conversation with ecommerce seller Mike Jackness! On this episode, you’ll hear Scott and Mike talk about setting the right price point, how to sell a product you’ve already given away, why there is still room for sellers like you on Amazon, product research tips, and much more! If you are looking for expert advice from ecommerce sellers who have built the type of brand you are hoping to create, you’ve come to the right place. Don’t miss a minute of this fascinating episode featuring Mike!

How do you find the right price point for your products?

As you build up your ecommerce business, you might be wondering how to find the right price point that will give you the profit margin you need and entice buyers at the same time. On this episode of The Amazing Seller, Scott sits down with ecommerce business owner Mike Jackness. Mike opens up about his process and how different tiers of price points appeal to buyers in various ways. Don’t get stuck underselling or overselling your product! Do the hard work and find out how to price your product correctly. Learn more about setting the right price point for your products on this informative episode with Mike, you don’t want to miss it!

Is there still room to start a business selling on Amazon?

Time and time again, Scott get this question, “Is it too late to start an ecommerce business and sell on Amazon?” So on this episode of The Amazing Seller, Scott turned that question to his guest, Mike Jackness. Mike shares his perspective and why he thinks there is still plenty of opportunity for sellers like you to jump in and grab your piece of the Amazon pie. While he acknowledges that the days of seeing instant or overnight success selling on Amazon have gone, Mike stresses the fact that if you are willing to put in the time and energy, there is still potential to grow a thriving business selling on Amazon. Hear more from Mike on this episode!

Setting ambitious goals can lead to increased profit!

What is your goal with getting your business off the ground and running? Do you have a short term and long term plan in place? How will you stretch yourself to reach ambitious goals? On this episode of The Amazing Seller, Mike Jackness joins Scott and describes how he got his start in business and why his unquenchable ambition has led him to the level of success he currently enjoys. Mike is convinced that the ecommerce sector is the perfect space to invest in and build a brand. Find out what lessons and insights you can learn from Mike’s story of success on this engaging episode!

Brand building sets you up for long-term success!

If you’d like to find short-term success, you can make a good amount of profit selling the odd product here or there and even using retail arbitrage. But what does it take to find long-term and sustainable success as an ecommerce business owner? On this episode of The Amazing Seller, you’ll hear from Mike Jackness as he describes how he’s built his ecommerce brand and how sellers like you can do the same. Find out how he and his team keep pushing out products to more and more customers who are ready and willing to follow their brand. Don’t miss this opportunity to learn from Mike’s unique perspective, listen to this episode to hear more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Mike talks about “Dripping out sales.”
  • [10:00] Finding the right price point.
  • [14:00] How to sell a product that you’ve already given away.
  • [20:30] Is there still room for new sellers to get started on Amazon?
  • [27:00] Why it’s important to look for depth when researching products.
  • [31:00] Mike talks about setting ambitious goals.
  • [38:30] Closing thoughts from Mike.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS465.mp3
Category:general -- posted at: 4:30am EST

As a business leader, you want to use every tool that’s available and learn from as many sources you can. On this episode of The Amazing Seller, Scott welcomes Mike Jackness to the podcast. You’ll hear Mike share about his own journey as an ecommerce business leader, the importance of brand building, identifying a target audience, leveraging email lists, and so much more! Find out what lessons and insights you can learn from Mike’s story. This is a great opportunity to learn from a leader who has experienced the level of success you are striving for, don’t miss it!

Brand building works!

Have you struggled with getting your private label business off the ground? Are you still trying to figure out if creating and marketing a brand is the right move for you and your business? On this episode of The Amazing Seller, you’ll hear from entrepreneur and business leader Mike Jackness. Mike breaks down why brand building works and how positioning products that work well together can make a huge difference in the profitability of your business. If you are ready to take your brand to the next level, make sure to catch this episode and learn as much as you can from Mike’s unique perspective!

Finding your ideal customer.

It won’t matter if you have the best product on the market if you haven’t put in the work and identified and targeted the right audience. How do you do that? Where do you even start? On this episode of The Amazing Seller, Scott sits down with successful ecommerce seller Mike Jackness. Mike explains how he’s developed and built his brand to target specific audiences by creating a customer avatar so he knows what his audience needs. If you want to reach the right audience with the right product and message, make sure to listen to Mike’s story and the helpful advice he has to share with sellers like you!

Building an email list is the best way to connect with your audience!

Are you still trying to figure out how to grow your customer base and reach more people for your brand? Have you considered using email lists in the past but have never pulled the trigger? What are you waiting for? On this episode of The Amazing Seller, Scott and his guest, Mike Jackness go over the success they’ve both experienced by using email lists. Find out how they strategically use their email lists to drive sales, test new products, and grow their following. You don’t want to miss this fascinating episode that could change the way you build your business!

Why offers to your email list are better than Facebook Ads.

When you get to the point where you are ready to launch a product, you might be wondering if you should drive sales by sending promotions to your email list, running ads through Facebook, or both. On this episode of The Amazing Seller, you’ll hear from ecommerce seller Mike Jackness as he shares why he starts with sending promotions to his email list to drive sales on a newly launched product. Mike doesn’t discourage sellers from running ads on Facebook to drive sales but he explains why sending offers to your email list is more effective especially when you try to drive sales in a given time period. Learn more about this topic from Mike on this informative episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Scott welcomes Mike Jackness to the podcast.
  • [5:00] Mike talks about the “Uber Game.”
  • [8:00] Mike gives a run down of where his business is at right now.
  • [11:30] Why brand building is so important.
  • [15:00] What is Mike’s brand development strategy?
  • [19:00] Finding a niche audience that works for you.
  • [21:00] Creating a customer avatar and understanding your audience.
  • [24:00] Mike talks about the formula he sticks by when launching a brand.
  • [31:00] How to provide enticing offers to your list followers.
  • [33:30] What is Mike’s product research process?
  • [35:30] Pushing your offers to your audience.
  • [39:30] What is a good success rate to look for?
  • [42:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS464.mp3
Category:general -- posted at: 4:30am EST

Are you excited about the direction of your business? Do you feel like you have all the tools and lessons you need to go out there and build a thriving ecommerce brand? If you need that extra push to keep going and continue firing on cylinders, you’ve come to the right place. It’s time for another session of Ask Scott here on The Amazing Seller podcast! On this episode, you’ll hear from Scott as he shares his thought of the week and tackles questions from listeners like you. Make sure to listen to as Scott touches on topics including the timing of your product launch, what to do when it looks like your supplier is ripping you off, and much more!

Prepping for the future!

You might be really focused and honed in on your business right now, and that’s great! But what about the next step? Are there things you can be doing right now to prepare for the future? On this episode of The Amazing Seller, Scott gives his helpful thought of the week that centers on preparing for the next step on your journey. Scott wants all of his followers to hold on to this important truth that he finds crucial, “Build today, for tomorrow’s success and results.” That’s some fantastic advice! Make sure to listen to this episode as Scott expands on this wisdom and much more!

Go ahead, start your PPC campaign before you have reviews.

As you finish up your product research and the other steps necessary to launch your first product, you might be wondering about how and when to launch your PPC campaign. On this episode of The Amazing Seller, Scott goes through how his thoughts have changed on this topic and why you should consider starting your PPC campaign even if you don’t have many reviews. Scott use to be of the opinion that you need as many reviews as possible before you start running PPC on your new product listing, he has since changed that view and encourages sellers like you to start using PPC right away. To hear more about running PPC at the launch of your product and other helpful subjects, make sure to listen to this episode!

How to respond when you find your product listed by a supplier.

It is a seller’s worst nightmare, you find your product listed by your supplier. What do you do? Are there steps you can take to prevent this scenario from happening to you and your brand? On this episode of The Amazing Seller, Scott shares that this situation happened to him so he has very relevant and helpful info to share that can help you prevent this from happening to you! Scott encourages sellers to reach out and contact the supplier and tell them that they can’t utilize the product because it belongs to them. Depending on what steps they’ve taken regarding patent pending status, they should include that information when they reach out. To hear more about safeguarding your brand from this important issue, listen to this episode to hear Scott expand on this subject!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Build today for tomorrow’s success and results.
  • [4:30] Question #1: Should I start PPC before I have reviews?
  • [12:00] Question #2: My supplier might be ripping off my product, what should I do?
  • [20:30] Question #3: Should I start a separate Amazon account for my Private Label businesses?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS463.mp3
Category:general -- posted at: 4:30am EST

Get ready for the very first Hot Seat session of 2018 with Scott and Chris on this episode of The Amazing Seller podcast! As always, the guys will break down an email from a TAS follower like you and then go through step by step what they see what's going well and what might need improvement. This is your chance to learn how the guys go through product listings and how they evaluate ways to refine their approach. Grab a pen and some paper and learn something new that could take your brand to the next level on this informative episode!

Offers and giveaways work!

Once you’ve built up a solid email list, you want to make sure that you provide valuable offers and giveaways that will drive traffic to your product listing and in turn, result in sales. On this episode of The Amazing Seller, Scott and Chris go over a listing that has succeeded in driving traffic and sales from their initial offer and giveaways which shows that this method works! Unfortunately, this seller saw a steep decline in sales after the promotional price and period came to an end. The guys go over some possible reasons for this decline and provide their suggestions for ramping sales back up. Don’t miss it!

Make sure you take your time in the product research phase.

One of the worst things that you can do as you build your private label brand is to neglect a careful and studious approach in the product research phase. On this episode of The Amazing Seller, Scott and Chris look over one example of a seller who may have missed some important steps along the way that came back to bite them later on. Don’t let yourself fall into a similar bind! Listen to this episode to find out what the guys caught and how sellers like you can avoid similar mistakes! You don’t want to miss this helpful episode!

Introduce buyers to your brand through entry-level products.

If you want to start selling a product in a specific product category that has lots of competition, it’s wise to introduce your brand to those buyers through easy, entry-level products. On this episode of The Amazing Seller, Scott and Chris share their thoughts on why the seller in this Hot Seat session has been unable to gain traction in sales after their initial launch. Part of the reason why this seller has lackluster results is due to the fact that they are selling a high priced product in a very competitive niche. While the guys don’t suggest that this product is a bust, they do explain how it could have eased into the marketplace with better results. To hear the guys go into further detail, make sure to catch this episode!

Don’t forget to clean up your listing before you send buyers there.

An easy way to set your product listing and ultimately your brand up for success is by double and triple checking that you’ve gone over everything you can to optimize your product listing. If you’ve been around the TAS community for very long you know that this is an issue that Scott and Chris hammer home time and time again. On this Hot Seat session, they again emphasize why it’s important to run through your checklists to make sure you haven’t left any stone unturned. Learn more from Scott and Chris’ perspective on this fascinating episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Chris goes over an email from a TAS follower like you.
  • [5:00] Scott kicks off the Hot Seat with his initial thoughts.
  • [8:30] Competing with top brands selling the same product.
  • [14:00] How would Chris relaunch this product?
  • [17:30] Why isn’t this product selling?
  • [19:30] The reason why product research is so important.
  • [24:00] How do you drive traffic from your email list without losing credibility?
  • [32:00] Using lower priced items to lead people into your brand.
  • [36:00] Scott goes over some helpful action steps.
  • [39:30] Closing thoughts from Chris.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS462.mp3
Category:general -- posted at: 4:30am EST

What is it like to appear on Shark Tank? What lessons from that experience can leaders like you come away with? Is it a good idea to expect an immediate return on your investment when you are building up a brand from scratch? You’ll hear all about these topics and more on this special episode of The Amazing Seller! On this episode, Scott welcomes business leader and entrepreneur Andy Humphrey to share his experience of appearing on Shark Tank and how he’s building a thriving Private Label brand on Amazon. You don’t want to miss a minute of this engaging episode!

An appearance on Shark Tank and lessons learned.

Can you imagine getting selected to appear on Shark Tank? How cool would that experience be? What kind of offer would you get? What effect would the appearance have on your brand? Andy Humphrey was fortunate enough to get the opportunity to appear on Shark Tank and was more than willing to open up about the experience in his conversation with Scott on this episode. You’ll hear how Andy was selected, what the pitch was like, how he responded after he wasn’t selected for investment, and more! Make sure to catch this episode of The Amazing Seller as Andy goes into further detail with his experience and what sellers like you can learn from it.

Proof that Scott’s Launch Strategy works!

What does it take to have a successful and profitable product launch? How do you capitalize on a successful launch to grow and build your brand? If you’ve been around the TAS community for very long, you know that Scott has developed a helpful launch strategy and approach that he’s tested and tried. But it’s a whole different story when you get to hear from an outside perspective of someone who knows business and has taken Scott’s strategy to heart. On this episode of The Amazing Seller, you’ll hear from Andy Humphrey as he shares his experience of launching products using Scott’s methods and how that turned out for him. Don’t miss a minute of this episode featuring Andy!

Don’t underestimate the power of social media!

What if there was a free tool that business leaders like you could utilize that would help spread the reach of your brand? Imagine how amazing that would be, that’s the power of social media! On this episode of The Amazing Seller, you’ll hear from Scott and his guest, Andy Humphrey as he shares his experience of leveraging social media to expand his brand’s presence. Specifically, Andy utilized Facebook Live sessions as he connected with potential customers and fans of his brand. Hear all about Andy’s experience and how sellers like you can take a similar path on this exciting episode!

Just get started!

As you take the time to listen to the perspectives of leaders like Andy to see what lessons and insights you can gather, make sure you don’t slip into complacency. Use all these great stories of success and learning from failure to take your next step. What are you waiting for? Get out there and take a risk! Money lost pursuing your dream and learning how your business works is not money wasted if you use it to grow in your understanding. Hear more from Andy’s story and discover the motivation and inspiration to get out there and take action on this helpful episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Scott welcomes Andy Humphrey to the podcast.
  • [6:00] Andy shares how he got started with ecommerce.
  • [12:00] The stress of buying seasonal inventory.
  • [14:00] Andy talks about branching out to the lawn and garden category.
  • [18:00] How did Andy get started with getting on Shark Tank?
  • [23:00] Andy shares the experience of being on Shark Tank.
  • [30:30] Where is Andy’s business now? What is he working on?
  • [36:00] Andy talks about how he’s applied lessons he’s learned from a recent TAS event.
  • [39:00] Embracing risk as a business strategy.
  • [41:30] What was Andy’s launch strategy?
  • [44:00] How Facebook Live sessions helped Andy grow his brand presence.
  • [47:00] What happened with Andy’s brand after they missed Prime Day?
  • [51:30] How the Private Label experience will impact Andy’s other business plans.
  • [54:00] Closing thoughts from Andy.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS461.mp3
Category:general -- posted at: 4:30am EST

Are you ready to jump into the very first Ask Scott Session of 2018? Kick off the New Year on the right foot with all the motivation and inspiration you need to push ahead as you build your thriving ecommerce business! On this episode of The Amazing Seller, you’ll hear Scott share his thoughts on the need to focus and commit this new year to Take Action! He also gives a shout out to a TAS follower like you, and of course, answers the many questions you have about various ecommerce topics. Don’t miss a minute of this exciting and informative episode!

Why focus and action will help you succeed!

What are some helpful concepts that will help you start off the year fired up and ready to go? According to Scott, sellers like you need to hone in on two things, staying focused and taking action. They sound simple but if you are able to make these two ideas your motto for 2018, you’ll go far. Listen to this episode of The Amazing Seller as Scott expands on these concepts and much more! Also, don’t forget to check out episode #458 where Scott lays out a helpful guide that will set you up for success in 2018, the link to that episode is in the resources section below this post.

What is the best way to respond to damaged products?

As you build up your ecommerce business, you’ve got to be prepared to deal with the inevitable, damaged products. Do you have a plan in place of how you will respond when you hear from a customer that their product arrived damaged? On this episode of The Amazing Seller, Scott goes over the best way to respond that can turn a bad situation into a great opportunity to expand your brand's positive reputation. It may sound counterintuitive, but Scott recommends responding to that customer with a replacement item and a full refund. When you take this extra step, you communicate to your customer that you care about their experience and their satisfaction. To hear Scott go further with how you should respond to this type of situation, make sure to catch this episode!

Is it a good idea to wholesale someone else’s products?

As you’ve heard Scott say before, a great way to get started selling on Amazon is to partner with another business or individual who has a product that they don’t sell online yet. However, is it a good idea to put all of your eggs in that basket? On this episode of The Amazing Seller, Scott encourages a seller like you to proceed with a similar business partnership but to quickly start building up their own brand. The reason for this advice is because you never know how long that partnership will last. Don’t assume that a good business arrangement will last forever! Hear more from Scott on this topic and others on this fascinating episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Why you need to focus and TAKE ACTION in 2018!
  • [3:30] Scott’s shout out to a TAS follower like you.
  • [8:00] Question #1: What should I do when my product arrives damaged?
  • [15:30] Question #2: I’m using FBM instead of FBA, is that a good idea?
  • [20:00] Question #3: Should I open a new seller account or keep my current one?
  • [27:30] Question #4: Is it a good idea to help a company wholesale a product? What are the downsides or concerns?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS460.mp3
Category:general -- posted at: 4:30am EST

Have you ever wanted to get the real scoop on which tools will help you succeed the most as you build your ecommerce business? How do you pick which ones to buy and when? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down which tools are the most helpful for the early stages of your brand building process. Don’t get duped by the hype and excitement of every tool that comes out on the marketplace. Take the hard-won wisdom that Scott has collected over the years and learn from his perspective. Don’t miss a minute of this helpful episode!

Why should you use ecommerce tools?

As you grow into your role as a business leader, you are going to have to make tough decisions like when to hire staff or virtual assistants. Before you even get to that step, you should really consider utilizing the wide range of ecommerce tools that are available in the marketplace today. Why should you use ecommerce tools to help you build your business? Simply put, an automated and streamlined system will save you time and money in the long run. To hear Scott’s take on why successful ecommerce business leaders use tools, make sure to listen to this episode of The Amazing Seller!

What is Give Away Boost?

You’ve heard Scott talk about building a launch list but did you know that there is a tool that he’s developed with his friend, Chris Guthrie that will help sellers like you get your list started? The tool is called Give Away Boost and it was built from the ground up specifically for ecommerce sellers. Scott has put this tool into action with his new brand which has been able to put together a list of about 20,000. Find out how you can get similar results using this plugin tool as Scott expands on this and more helpful tools on this episode of The Amazing Seller!

Why you should use Convert Kit.

One of the biggest questions out there when it comes to utilizing a launch list is what to do once you’ve built the list. The last thing you want is to stress out about when to send out your content and how to remind your followers of the great deals and contests that your brand is pushing. The ecommerce tool, Convert Kit will help you as you navigate the next step of pushing content to your assembled email list. Scott is confident that Convert Kit will help you push content and emails to your email list better than most of the other options in the marketplace today. Hear more about Convert Kit and other helpful ecommerce tools from Scott on this episode of The Amazing Seller!

How Fetcher can help you make sense of all your accounting needs.

Let’s face it, most business leaders aren’t equipped to handle all the accounting attention and details that are needed for a business to run smoothly. Most leaders suffer through the ins and outs of accounting for way too long and end up driving themselves crazy. If you can’t afford an employee to take care of the accounting piece for you, consider using an easy to understand accounting tool like Fetcher. Learn about all the cool aspects and advantages that Fetcher brings to the table on this episode of The Amazing Seller! Don’t miss this informative episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Why should you use ecommerce tools?
  • [10:00] How Scope can help sellers like you.
  • [12:30] What is “Give Away Boost?”
  • [16:00] Scott talks about how you can use the tool, Convert Kit.
  • [18:00] What is the benefit of using Salesbacker?
  • [21:00] How the tool, Fetcher can help your business.
  • [26:00] What is Ignite and how can it help?
  • [31:00] More tools and tips to help you succeed.
  • [34:00] How split testing is made easier with Splitly.
  • [37:00] What is Clickfunnels and how can it help you?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS459.mp3
Category:general -- posted at: 4:30am EST

Are you ready to start off 2018 on the right foot? What steps can you start making right now that will set you up for success in the new year? On this episode of The Amazing Seller, Scott jump right into the New Year spirit with a bang! He covers long term and short term goals, the importance of identifying your “Why,” how to create a roadmap to achieve your goals, and so much more! Make sure to have pen and paper ready, you don’t want to miss a minute of this helpful and inspiring special episode!

Three categories to work toward growth in 2018.

As you move into the New Year, have you identified areas in your life where you want to see change? On this episode of The Amazing Seller, Scott breaks down three crucial areas that leaders like you should consider when setting out your goals and objectives for 2018.

  • Physical health
  • Relational health
  • Financial health

Don’t let what you’ve accomplished in 2017 stay the same! Reach for more improvement and further advancement! No one is going to take these steps toward health for you. Listen to this episode as Scott expands on what you can do to make solid progress toward your goals in 2018!

What is your “Why?”

If you’ve been around the TAS community for very long, you know that Scott is passionate about people finding their “Why” in order to sustain their efforts toward success. Have you found your “Why” yet? On this episode of The Amazing Seller, Scott explains the concept of your “Why” and how identifying it can make all the difference. Your “Why” is that one thing that will keep you going through good times and difficult times as you build your ecommerce business. Is it financial independence, more time with your family, a lifestyle with nice possessions? Learn more about the importance of finding your “Why” on this episode!

Don’t let shiny objects distract you!

If you could do one thing to set yourself up for success in 2018, what do you think that would be? According to Scott, it all comes down to clearing all the noise from your life and focusing on what really matters. So what are the voices, emails, and even people in your life who are causing you to lose focus? What steps can you take today, to start quieting those distractions in your life to zero in on what really matters? Listen to this episode of The Amazing Seller as Scott expands on this concept and much more!

Create your daily schedule and stick to it!

Some of the most successful business leaders in the world have a daily and weekly schedule that helps them succeed? Does following a daily and disciplined schedule come easy for you or do you find it a struggle? On this episode of The Amazing Seller, Scott breaks down his personal goals and the steps he is taking to achieve them. What can you learn from Scott’s approach? Listen to this episode to tap into Scott’s passion, focus, and drive as he heads into 2018 to make the most out of life! Don’t miss a minute of this episode so you can get Scott’s tips and insights!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] What you need to get started for Scott’s exercise.
  • [6:30] What do you want to accomplish in 2018?
  • [11:30] Yearly goals and 90 day goals; write them down!
  • [13:30] Scott talks about his personal goals for 2018.
  • [28:30] You need to get clarity on your “Why.”
  • [34:00] Creating a roadmap to reach your goals.
  • [43:00] How to make $30,000 profit in 12 months.
  • [45:00] Stop being drawn to the shiny objects!
  • [47:00] Create a daily and a weekly schedule. Track what you do!
  • [49:00] Bonus tip: Set yourself up to be productive with energy!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS458.mp3
Category:general -- posted at: 4:30am EST

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