The Amazing Seller Podcast

Are you fired up and ready to attack your weekend with passion and energy for your ecommerce business? Do you need a little push to get you going? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares another helpful “Thought of the week,” then he launches into his answers to questions submitted by TAS followers like you. Don’t miss this great opportunity to get helpful information and a jolt of excitement and energy injected into your day!

You have permission to dream!

Do you ever find yourself doubting your abilities or chances to be successful in life and business? What drives those doubts? What limits your ability to dream and strive to accomplish your dreams? On this episode of The Amazing Seller, Scott provides encouragement for sellers like you who are doing their best to grow their business and achieve their dreams. You’ve got to let go of those limiting believes you have about yourself and the negative narratives that others tell you. You have permission to dream! Go out there, dream big, and take action!

Why you reviews shouldn't be your #1 concern.

As an ecommerce business leader, you know that customer reviews of your product on Amazon is important, but don’t make it your #1 priority! Seriously! Before you get too concerned about reviews, you need to make sure you have the right amount of traffic flowing to your listing and that the traffic is converting to sales, the reviews will come. On this episode of The Amazing Seller, you’ll hear from Scott as he goes over his take on reviews and discount codes. If you are ready to take your brand to the next level of growth, make sure to listen to this engaging episode!

Don’t let competition scare you.

What do you do when faced with a significant challenge? Do you embrace it or tiptoe away? That’s the question that many ecommerce sellers have to ask themselves in the product research phase. While it may require more work, don’t let competition scare you away from a product that you believe you could succeed with. Instead, focus on what you can do to stand out, build a following, and make your customer experience better than anyone else's! To hear more about this important topic with Scott’s expert take, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Scott’s thought of the week; You have permission to dream!
  • [13:30] Question #1: I have access to several products, should I test them all on the market? What is the best option?
  • [21:45] Question #2: My question is with regard to discounted reviews. Is it still worth it?
  • [30:50] Question #3: My competitor is selling through like an online retailer, sort of like Dicks Sporting Goods, should I still compete against them?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS496.mp3
Category:general -- posted at: 4:30am EST

You’ve heard the phrase, “Knowing is half the battle,” right? It’s true! If you can learn to understand what it is that causes most people and even business leaders to fail, you are well on your way to avoid making those same mistakes. On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes Joel Bower to the podcast. In their conversation, they discuss the importance of knowing your “Why,” getting rid of common excuses, the value of learning from failure, pushing past the comfortable, and so much more! Don’t miss this great opportunity to really understand why most people fail to succeed so you don’t go down the same path!

Is your “Why” big enough?

What would you do to accomplish your “Why?” Seriously! Would you move heaven and earth so you could enjoy your “Why” being fulfilled? If the answer is no, your “Why” isn’t big enough to get anything done! The truth of the matter is, no one accidentally falls into success. You have to go out there and fight, tooth and nail for it. The only reason you’ll do that is if you have a huge motivating goal that you want to accomplish. To hear more about the critical role your “Why” plays in your chances of success, make sure to listen to this helpful episode of The Amazing Seller!

Don’t listen to your excuses, crush them!

What are some common excuses you’ve heard from your inner voice or from others when it comes to change in your life or business? A common excuse is, “There’s not enough time.” Do you find yourself believing that excuse? On this episode of The Amazing Seller, Scott and Joel discuss some common excuses like this one and explain how to crush them. At the end of the day, you have to decide if your goals are worth the extra effort. Do you value your dream more than you want an extra hour or two of sleep? You have to crush your excuses, no one can do that for you! Learn more about this important topic from Scott and Joel on this engaging episode!

Learn from failure and never give up.

Too often, business leaders or aspiring business leaders will run into adversity or defeat and thrown in the towel. Don’t let that be your story! Did you know that you can repurpose failure and use it to fuel your drive for success? It’s true! Learn from those defeats and display them proudly and battle scars that you've survived on your journey toward success. Join Scott and Joel on this episode of The Amazing Seller as Scott tells a fascinating story that illustrates this lesson of learning from failure and refusing to give up. You don’t want to miss it!

If you want to succeed, you have to push past your comfort zone!

What does it take to have a robust and thriving ecommerce business in the marketplace today? The short answer is, hard work! Not many people respond well to that message but it’s true. If you are looking for a get rich quick scheme, building an ecommerce business is not it. It takes hard work and dedication to build a brand that can weather the storms of life and provide long-term sustainability. Are you ready to put in the work and push past your comfort zone? It’s been said, "If you want something you have never had, you must be willing to do something you have never done." Do the hard thing, go out there and put the tools and lessons that Scott has taught into practice, you won’t regret it! Get more helpful input from Scott on this exciting episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Your WHY is so important!
  • [10:30] Not having enough time is a terrible excuse.
  • [17:00] Everyone has to start somewhere!
  • [20:00] Most people fail because they give up.
  • [29:30] Don’t let yourself get comfortable!
  • [38:00] Joel recaps the insights he and Scott covered.
  • [40:00] Closing thoughts from Scott and Joel.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS49520.mp3
Category:general -- posted at: 4:30am EST

What will it take to implement a solid strategy that will set your ecommerce business up for success? How can you get started while keeping an eye on the next steps for your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he lays out a simple process that you can use to make sure your business is in the right position for maximum profitability. Don’t just leave it all up to guesswork along the way! Have pen and paper ready as Scott shares from his years of ecommerce experience, you don’t want to miss it!

How an email list can make your brand valuable.

As a business leader, you know that assets are an important aspect of building a profitable business. What are you doing right now that adds value and equity in your ecommerce business? On this episode of The Amazing Seller, Scott shows how building an email list can add immediate value and serve as a long-term asset to your business. Don’t assume that Amazon will always be the best stream of revenue for your ecommerce business. Building an email list is easier and more important to your business that you may think. Hear more about list building on this informative episode!

Social media can give your brand depth and reach, use it!

Did you know that building a robust social media presence can help your brand earn significant consumer trust? It’s true! You can also use social media to grow your email list and educate your target audience. The truth is, social media is a tool that many ecommerce leaders don’t use to its fullest potential. What can you do to make sure your brand is using social media in the best possible way? Make sure to listen to this episode of The Amazing Seller as Scott explains how sellers like you can begin social media engagement in a way that makes your brand stand out!

Make sure you are creating a pleasant customer experience!

Have you ever had a terrible customer experience? How likely are you to give that brand or business another shot? What can you do to make sure your customers have a positive experience and keep coming back to your brand? On this episode of The Amazing Seller, Scott explains why it’s vital to the success of your business to carefully consider how your customers experience with your brand and products. From your product listing to email communications, you have the ability to leave your customers with a positive or negative experience. Learn more about this important topic from Scott expert perspective on this episode!

Why you should find three products that work together.

One of the best ways to set your brand up for long-term success is by researching a product that can easily be bundled or grouped with several different products. Don’t think of your product as existing in isolation, think of it as part of your larger, brand-focused approach. While this process may sound intimidating, Scott clearly and simply maps it all out so sellers like you can clearly see why it makes sense. To hear more about this process, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:00] Scott launches into the 6 components necessary to build a real business.
  • [9:00] Why you need to niche down into a sub-market and drive traffic to your brand.
  • [12:00] How building an email list will help your brand succeed.
  • [15:00] Using social media channels can support your brand.
  • [18:00] Think through your customer experience strategy.
  • [20:00] Why it’s important to focus on three products that go together. Map it out!
  • [23:00] Scott recaps all 6 components.
  • [26:00] Mapping out the simplified process and the 10x10x1 strategy.
  • [31:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS494.mp3
Category:general -- posted at: 4:30am EST

Are you ready to go out there and take the tools you’ve learned to build your ecommerce business? Do you need a little extra burst of motivation to help you along the way? Look no further! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares a story about attending a Yankees preseason game with his daughter and some lessons learned from that experience and as usual, he’ll cover answers to questions from TAS followers like you. If you are ready to take your efforts with your ecommerce business up a notch, this is the episode for you!

Don’t give up!

As the leader of a startup business, you are well aware of the highs and lows of the whole process. So what do you do to stay motivated and pressing toward your goals? How do you keep discouragement and frustration at bay? On this episode of The Amazing Seller, Scott opens up about a lesson he came away with from a trip with his daughter. On a recent trip to Florida to see a Yankees preseason game with his daughter, Scott became aware of the significance of persevering toward the goal. In his story, he explains that his daughter missed out on an autograph from her favorite player despite all her planning, excitement, and anticipation. Instead of letting her stay disappointed, Scott encouraged her to focus on the positive (She got a fist bump from that player) and to make a plan to get the autograph next time or follow up with the player with a letter in the mail. To hear more about Scott’s inspiring story and his takeaways, make sure to listen to this episode!

Why it’s not too late to start building your email list.

How can you set your newly selected product up for success even though you haven't built an email list to drive early sales and traffic? Is there a good strategy to roll out while the product is en route? On this episode of The Amazing Seller, Scott explains why it’s never too late to start building your email list. While Scott stresses that it’s never too late or too early to start building your email list if your product is about to launch, a good strategy is to start an aggressive PPC campaign. To hear more about this topic and how you can create the best circumstances for your brand to succeed, make sure to listen to this informative episode!

How do you stay focused amidst all the distractions?

Let’s face it, we live in the digital age where distractions and shiny objects abound! What should a business leader do to minimize those distractions and stay on target toward their objectives? On this episode of The Amazing Seller, Scott goes over some helpful tips that sellers like you can use to tune out the noise and concentrate on what really matters. One of the best ways to zero in on your tasks and avoid distractions is to break them down into “chunks,” as Scott likes to say. There are also a number of tools online that will help you eliminate distracting websites like Facebook, YouTube, Twitter, and others. Learn more about this important topic from Scott by listening to this episode, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Scott shares a baseball story. Lesson learned: Don’t give up!
  • [11:20] Question #1: How can I launch my product successfully without an email list?
  • [17:40] Question #2: What is the best way to get started? Bundle my products or launch two products at the same time?
  • [23:30] Question #3: How do you stay focused?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS493.mp3
Category:general -- posted at: 4:30am EST

How can ecommerce business leaders like you build your brand and reach your target audience? What does it take to build an ecommerce business away from Amazon? On this episode of The Amazing Seller, you’ll hear from business leader and entrepreneur Ryan Lee. Ryan returns to TAS to give an update on his career, what his new brand is all about, why it’s important to take a long view approach, how messaging matters, and so much more! Learn what you need to grow your business and take your brand to the next level. You don’t want to miss a minute of this fascinating and engaging episode featuring Ryan.  

Why problem-solving products work.

How can you take the steps to set your product up for early success? Find a problem people are having with a topic or current product and solve it with your product! On this episode of The Amazing Seller, you’ll hear from Ryan Lee as he explains why addressing a common problem can lead to brand success. Consumers will fork out a lot of money on the marketplace for solutions to some of the most irritating issues. To build off of this concept, take Scott’s approach and find a problem you can solve in a niche passion/hobby industry. According to Scott, that’s the perfect brand recipe. To hear more on this important topic, make sure to listen to this episode!

You need a face for your brand!

One of the most important concepts for entrepreneurs and business leaders to understand is how important consumer trust is to the growth of your brand. Don’t take it for granted, you have to work hard to earn the trust of your target audience because they won’t trust you right off the bat. On this episode of The Amazing Seller, Scott lays out what it will take to build the trust of your customers. While building customer trust is not easy, Scott is convinced that the effort is worth it. A good way to start building that trust is by posting videos and sharing your face or that of your spokesperson who will serve as the face of the brand. Find out why this so crucial for your brand’s profitability on this episode!

Don’t be afraid to take a risk.

If you are going into the ecommerce business sector to play it safe, you might not be in the right market. Come to grips with it now, if you want to have success you have to be willing to take a risk! On this episode of The Amazing Seller, you’ll hear from Ryan Lee as he stresses the importance of taking a risk to get the ball rolling. What are you waiting for? What is holding you back? Do your research, that’s is an important step but sooner or later, you’ve got to take action! Learn more about taking risks and moving toward action on this informative episode featuring Ryan, you don’t want to miss it!

Building a successful brand is a marathon, not a sprint!

What are your long-term goals for your ecommerce business? Do you want to build it in order to sell it a few years down the road? Are you hoping that it will end up providing your long-term profitability? Or are you looking to get quick success and cash? On this episode of The Amazing Seller, Scott, and his guest, Ryan Lee explain why you need to remember that ecommerce brand building is a marathon, not a sprint! Both of the guys have seen too many leaders get started with their ecommerce business only to wash out in a few months. Don’t let that happen to you! Adopt the long-term view of success and learn from Scott and Ryan’s example. Find out more on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Ryan Lee joins the podcast.
  • [4:30] Ryan explains how he got started with his new brand.
  • [9:00] Why it’s vital to solve a problem with your brand.
  • [13:00] How Ryan plans to make his brand stand out from all the rest.
  • [19:00] What will Ryan do to get his brand to hit the ground running?
  • [23:00] Why Ryan will serve as the face of his brand.
  • [28:00] If you don’t risk something, you’ll never find success!
  • [38:30] Take the long view approach, profitability will come.
  • [45:30] Messaging and marketing matters.
  • [48:30] Closing thoughts from Ryan.

 

RESOURCES MENTIONED IN THIS EPISODE

 

Direct download: TAS492.mp3
Category:general -- posted at: 4:30am EST

How can ecommerce sellers like you understand and take advantage of the right market for your budding brand? Is the market identification process as complicated and involved as it sounds? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down three types of markets and how sellers like you can take advantage of them. If you are looking for the best way to build and expand your brand while maximizing your efforts, this is the episode for you! Make sure to have pen and paper ready as Scott lays it all out on this informative episode!

What are the three types of markets?

What are the three types of markets you can choose to build your brand around? How do you know which one is the best option for you? On this episode of The Amazing Seller, Scott explains all three market types so you have a clear direction on which one is the best fit for you.

  1. Problem Solving. Examples include: car repair, plumbing, home repair, pest control, etc.
  2. Passions and Hobbies. Examples include: playing guitar (or other instruments), fishing, photography, etc.
  3. A hybrid of problem solving and passions/hobbies. Examples occur where the two categories overlap.

To hear Scott expand on these markets and each of their pros and cons, make sure to listen to this engaging episode!

Why the hybrid market is Scott’s top pick.

While each market has its strong advantages and disadvantages, Scott is convinced that the best market to take advantage of is the hybrid market. In this market, you can capitalize on both problems and pain points and build a brand addressing passions. It’s the best of both worlds! To get more ideas on how you can move into this market and get your brand in a position for the most success, make sure to listen to this helpful episode of The Amazing Seller, you don’t want to miss it!

How content creation can help you stand out.

Have you ever come across an offer that you couldn’t pass up? Of course, you have! How can you, as a business owner, create that same experience for your potential customers? What offer or content could you provide that would make them stop and provide you with their email address? On this episode of The Amazing Seller, Scott explains how crafting the right offer and providing the right educational content can set you apart from your competition. Don’t be satisfied with looking like and sounding like all the other brands out there, stand out! Find out more about this vital topic on this episode with Scott!

There are great products all around you, pay attention!

Did you know that there are great products all around you that could be your next big product for your ecommerce brand? It’s true! If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you see that everyday items are just waiting to be used in an ecommerce brand. Find out what steps you can take to start noticing those products by listening to this exciting episode of The Amazing Seller, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Scott launches into the 3 types of markets.
  • [6:00] Why is the hybrid market Scott’s favorite market to work in?
  • [7:30] Pros and cons for the problem market.
  • [17:00] Breaking down why the passion and hobby market works well.
  • [26:30] How to start thinking about the hybrid market.
  • [28:00] Scott recaps the three markets and how you can get started.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS491.mp3
Category:general -- posted at: 4:30am EST

Are you fired up and ready to push yourself and your business to the next level of growth? You should be! This is the place where you will get loads of motivation and information so you can go out there and develop your ecommerce brand. Welcome to another Ask Scott session here on The Amazing Seller! On this episode, Scott shares his always helpful thought of the week and dives into questions from TAS followers like you! He tackles topics including landing pages, product variations, creating an LLC, and so much more! You don’t want to miss a minute of this informative and engaging episode.

Don’t take the easy way out!

Remember back in school when the teacher would announce a big test? Were you ever tempted to take a shortcut and cheat on that test? Even just a little bit? It can be so difficult to resist the temptation to take the easy way out, this fact is true in life and business! On this episode of The Amazing Seller, Scott shares his thoughts on why it’s important to resist the tempting and eye-catching offers like, “How to grow and expand your business overnight.” If you want to build something sustainable that will last, you have to do it right and that often means taking the long way to get there, but don’t worry, it will be worth it! To hear more about this important topic, make sure to listen to this episode!

Why it’s important to eliminate distractions.

Do you ever find yourself spiraling down a vortex of options? Are you ever immobilized by all the possibilities at your fingertips? If that resonates with you at all, you need to know that you aren’t alone! On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thoughts on how sellers like you can stay focused on what matters most in your business. According to Scott, it all comes down to eliminating distractions from your life. Do you spend too much time researching over and over again? Are you to easily distracted by the likes of Facebook or YouTube? Limit your access or time with those distractions! Make sure to listen to this episode as Scott expands on this subject and much more!

Do you need a business license to get started?

As you start putting all the pieces together so you can finally launch a product and begin building your brand, you may be wondering if you need a business license. If so, what type do you need? How do you get it? On this episode of The Amazing Seller, Scott shares how TAS followers like you can get started on the right foot. As you know, Scott can’t provide legal answers so you are going to want to consult with someone local who knows your laws but the fact of the matter is, you don’t need a business license to get the ball rolling with Amazon. However, it is a good idea to go ahead and get registered as an LLC as it helps to protect you as a business owner. To hear Scott provide some additional details about this topic, make sure to listen to this helpful episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Scott’s thought of the week.
  • [9:50] Question #1: How do I create an effective landing page for my Facebook Ads?
  • [18:30] Question #2: I have a question about product variations and titles.
  • [26:15] Question #3: Do I need an LLC business license?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS490.mp3
Category:general -- posted at: 4:30am EST

Have you heard of the recent updates that Amazon is starting to roll out for its sellers? What are the implications of these new changes? How can you make the most of the updates so your brand and grow and thrive? On this episode of The Amazing Seller, Scott and Chris break everything down so you have a clear understanding of what this means for your ecommerce business. Don’t take this update for granted! There are some really helpful changes that could transform the way you track information and drive traffic to your listings. Make sure to listen to this episode to get all the information you need!

What is the “Social Media Promo Code?”

One of the cool and really exciting new updates that Amazon is rolling out to its sellers is a “Social Media Promo Code.” With this promo code, sellers like you have far more control over how you offer discounts and promotions to your followers for your products. This change also brings with it a new Amazon powered, landing page. You can now drive traffic to this landing page without worrying if that traffic will convert to a sale. To get the complete breakdown of what these new options and tools mean for you and your ecommerce business, make sure to listen to this episode of The Amazing Seller as Scott and Chris explain it all!

Using unique URLs.

Did you know that you can now create unique URLs to be used by social media influencers so you can track your traffic more effectively? It’s true! You can do this by utilizing what Amazon calls a “Promotions Report.” On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over how you can use this Promotions Report and the unique URLs to your advantage. Scott and Chris have been testing this tool and the Social Media Code in small portions in their new brand. To hear their results and what you can do to get started with these new features, make sure to listen to this episode!

Why you should create an Amazon Storefront page.

Have you created an Amazon Storefront page for your ecommerce brand yet? If you have, what has been your experience using it? What can you do to optimize your use of this Amazon feature? On this episode of The Amazing Seller, Scott and Chris share how sellers like you can start making the most out of your Amazon Storefront page. Amazon has recently added a new feature to the Storefront page called “Sources.” This tool enables you to create links that will help you tag and identify traffic that comes to your Storefront. There are some amazing uses for this new feature, to hear them all, don’t miss this exciting episode!

Don’t get overwhelmed, pace yourself!

With all these new changes and the fast pace nature of building a business in a competitive space, it can be really easy to get overwhelmed. Remember Scott’s advice, you don’t have to do everything at once! Make a list, plot out milestones where you can start looking at new options as your business gets off the ground. It all comes down to taking it one step at a time. To hear more from Scott and Chris and how you can set your ecommerce business up for success, make sure to listen to this informative episode of The Amazing Seller! You don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [0:45] Chris joins the podcast to give an update on Amazon’s recent changes.
  • [3:30] Chris explains the Amazon update, the “Social Media Promo Code.”
  • [8:30] Why Amazon’s permission to use a “Marketing Page” is so important.
  • [14:00] Chris talks about using the Promotions Report.
  • [16:00] How did the “Marketing Page” perform in Scott and Chris’ brand?
  • [19:00] What is the advantage of using Amazon’s new tool?
  • [25:30] Chris dives into Amazon storefronts and a new way to track traffic.
  • [38:00] How this new Amazon tool will help you track traffic.
  • [42:00] Chris recaps why these updates are important.
  • [45:30] Don’t think you have to do EVERYTHING. Take it one step at a time.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS489.mp3
Category:general -- posted at: 4:30am EST

How can you make sure your brand is in the best position to succeed in today’s marketplace? Are there common mistakes that many sellers are making that you could easily avoid? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they host another Hot Seat session where they break down the numbers and listings of a TAS seller like you! Join the guys as they discuss important topics like why presentation matters, the necessity of knowing your market, how to set your giveaway contest up for success, why it’s important to reach out to social media influencers, and much more! You don’t want to miss a minute of this informative episode!

What is your end goal, building a brand or selling a product?

If you’ve been around the TAS community for very long, you know that Scott and Chris are passionate about helping sellers like you build a robust and sustainable ecommerce brand. What you’ve got to figure out for yourself is if you want to take the long-term approach and build a brand or opt for the short term success of selling a product. On this episode of The Amazing Seller, you’ll hear from the guys as they explain the difference between these two approaches. The reason why it’s important to make this distinction is so that you clearly know how to best use your time and resources to achieve your end goal. To hear more about this important decision, make sure to listen to this helpful episode!

How social media influencers can help you stand out!

As you continue to hone your approach and implement the lessons and insights that Scott and Chris have to share, don’t forget about the wisdom of reaching out to social media influencers! As the saying goes, work smarter, not harder! On this episode of The Amazing Seller, the guys explain how sellers like you can reach out and connect with social media influencers to educate your target audience and set your brand apart from the rest! What are you waiting for? Take your brand to the next level, learn how on this episode!

Why it's important to build your brand in a market you know.

Don’t you hate it when someone starts chiming in on a conversation topic that they have no knowledge of? It makes the individual look silly and it makes everyone else uncomfortable, don’t be that person! If you want your brand to succeed, make sure you pick a niche market that you are knowledgeable in or have a passion for. Another option is to create a partnership with someone who eats, sleeps, and breathes that market and make them the spokesperson. Learn more about this important topic and why it’s vital to a thriving and growing brand on this episode of The Amazing Seller!

Make sure to model after, not copy your competition.

How do you expect to vie for the audience your competitors are going after if your product listing isn’t up to the same standards or better? The truth is, you can’t! If you want to stay competitive with your Amazon product listing, you can’t have a substandard listing! On this episode of The Amazing Seller, Scott and Chris go over ways that sellers like you can imitate, not copy your competition so your product listing doesn’t get overlooked. Don’t leave it all up to guesswork, find out what it takes to stay competitive and make sure your listing has the best possible chance for success. Learn more on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:00] Scott welcomes Chris to the podcast.
  • [3:30] Chris goes over an email from a TAS follower.
  • [7:00] The guys dive into the Hot Seat.
  • [10:00] Presentation matters!
  • [13:30] Why it’s important to know your market.
  • [16:00] Are you trying to sell a product or build a brand?
  • [22:30] Why traffic and organic sales are so important.
  • [26:00] The guys breakdown the seller’s flash giveaway contest.
  • [33:30] Chris talks about how social media influencers could help this brand.
  • [37:30] Why it’s important to model your product listing after your competitors.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS488.mp3
Category:general -- posted at: 4:30am EST

When was the last time that you were fired up and ready to tackle your goals as you build your ecommerce business? How do you sustain that passion and energy? If you are in need of a little boost, look no further! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear Scott’s encouraging and helping thought of the week, then he launches into tackling questions submitted by sellers like you. Topics covered include excess inventory problems, how to leverage YouTube channels, dealing with suspended product listings, and much more. You don’t want to miss a minute of this exciting episode!

Stand out and embrace your unique qualities!

So many messages in our culture tell people to go with the flow and just fit in. Standing out is not a quality that is often celebrated in our society. How does that logic apply to the business world? It doesn’t! As an entrepreneur, you need to stand out and embrace your unique qualities if you want to gain any traction. Why should your target audience give your brand a chance? Do you have a good answer for that? On this episode of The Amazing Seller, Scott shares one of his “Thoughts of the week” that came from a TED Talk. The heart of the message that stuck with Scott is the importance of understanding and communicating the unique reason why your business exists in the marketplace. To hear more about this topic, make sure to listen to this episode!

How to deal with excess inventory.

Have you ever been in a place where you get so excited about a project that you get a little too far ahead of yourself? If that resonates with you, you aren’t alone! On this episode of The Amazing Seller, you’ll hear from Scott as he explains how sellers like you can deal with excess inventory and take steps that will prevent that from happening in the first place. If you’ve found yourself in this position, make sure to hear Scott’s expert opinion on this topic, it could end up saving you a lot of money in the long run. Don’t miss this helpful episode!

How you can leverage your social media presence to grow your brand.

Are you considering making a move to build up your brand on social media platforms? Have you been thinking about creating your very own YouTube channel to build a following? On this episode of The Amazing Seller, Scott goes over some helpful insights about leveraging social media to build your brand. According to Scott, it all comes down to serving your audience. Are you ready to put out content that will appeal to the group you are targeting? Have you considered how you can provide value to that audience? If you are ready to start monetizing a social media platform like YouTube, consider taking baby steps by becoming an Amazon affiliate to test your influence over the following you’ve built. To hear more insights and lessons from Scott on this topic, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Scott’s thought of the week.
  • [7:30] Two examples from Scott’s local community.
  • [12:30] Question #1: What should I do with excess inventory?
  • [18:50] Question #2: How can I leverage my growing YouTube channel? My company wants to start selling on Amazon but I don’t think it will fit the 10x10x1 strategy, what do you suggest?
  • [28:30] Question #3: What do I do now that my product has been suspended?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS487.mp3
Category:general -- posted at: 4:30am EST

A few episodes back, Scott issued the Product Discovery 24 Hour Challenge. Did you take him up on the challenge? If you haven’t, it’s not too late! Take a look at the links in the resources section below to learn all about it. On this episode of The Amazing Seller, Scott shares some update from TAS followers like you who took the challenge and came back with some awesome results. Scott also has some great insights that you can use to take your ecommerce brand to the next level. Don’t miss a minute of this engaging episode!

What is the Product Discovery Checklist?

How can you build a brand in a niche market that will set your ecommerce business up for long-term success? How do you find the right market to invest your time and energy into? On this episode of The Amazing Seller, Scott explains how you can use the Product Discovery Checklist to find products that you interact with on a daily basis that could lead to your next successful product launch. If you are unfamiliar with what the Product Discovery Checklist is, here is a quick recap:

  1. Did you find a market?
  2. Are there people in social media groups for that market posting content?
  3. Are there 3 to 4 products currently selling to the market?
  4. Can you build an email list in this market?
  5. Are people consuming “How to” content on YouTube or Facebook?
  6. Can you find social media influencers in this market?
  7. Is this a trend that has a short life?
  8. Is this seasonal?

If you are ready to take the plunge with this Product Discovery 24 Hour Challenge, make sure to listen to this episode as Scott expands on this checklist and much more!

Guess what? It actually works!

Are you one of those people who likes to sit back and wait to see if an experiment or experience is worth your time? That’s great! But sooner or later you have to move from observation to participation! On this episode of The Amazing Seller, Scott shares some stories from TAS followers like you who took the plunge and went through the Product Discovery 24 Hour Challenge. While it wasn’t a walk in the park for everyone, it did end up providing some solid leads and helped to get the creative juices flowing. So what are you waiting for? Listen to this episode and find out what you’ve been missing!

Always be aware of what’s around you!

As a business leader, you are likely a curious and inquisitive person. How have you used that innate curiosity to help you as you conduct product research and look for ways to build your business? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over the ways that staying attentive to his environment and even his conversations have served him well. Don’t leave it all up to guesswork, you can learn the skill sets necessary to make your ecommerce brand competitive. Learn more from Scott’s strategy and get the tools you need to succeed on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] What is the Product Discovery 24 Hour Challenge?
  • [8:00] Scott runs through the Product Discovery Checklist.
  • [9:30] A stories from TAS followers who took the challenge.
  • [17:30] Always be aware of what’s around you!
  • [19:30] Scott recaps the checklist and offers some closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS486.mp3
Category:general -- posted at: 4:30am EST

As an ecommerce business owner, you want to do everything you can to make sure your brand is growing and thriving. What steps can you take to build out your brand and develop a presence on social media sites like Facebook, Instagram, YouTube, and others? On this episode of The Amazing Seller, you’ll hear from Scott as he lays out his time-tested strategy in five easy steps so sellers like you can get started. What are you waiting for? Grab pen and paper so you don’t miss a minute of the valuable information that Scott has to share!

Get started by building a Facebook fan page.

If you are looking to expand your ecommerce brand’s presence, it’s a great idea to start by creating a Facebook fan page. This is where you can start gathering a following, pushing content, and testing your product. Don’t stress out about this page needing to be perfect from day one, it doesn’t! Every brand’s social media presence has to start somewhere. To hear how Scott and his team got their social media start by building a Facebook fan page, make sure to listen to this informative episode of The Amazing Seller. You don't’ want to miss it!

Don’t forget to include a call to action!

One of the common mistakes that business leaders make when publishing videos and engaging with their audience is failing to provide a call to action. Are you passing up an easy opportunity to help your audience take the next step? On this episode of The Amazing Seller, Scott explains the best way to use a call to action that doesn’t come off as heavy-handed and obnoxious. The call to action is a simple and easy to understand request that you make of your audience. It can be to simply like or share your content, sign up for a contest, or ask a question. To hear more about how Scott and his brand have effectively used this strategy, make sure to listen to this episode!

How Facebook Ads can help you build your brand.

What is the best way to approach Facebook ads and ads in general on social media for your brand? Should you focus on diving likes to your fan page by using ads? What is a successful strategy for using ads on social media? On this episode of The Amazing Seller, Scott goes over his strategy and the best way to use ads most effectively. Scott says that it is not a good idea to use ads simply to drive likes to your fan page. Rather, Scott’s strategy focuses on website conversions where your targeted audience leaves Facebook and goes to your website and hopefully provides their email address. Hear Scott expand on this approach and more on this episode!

The end goal, a social media presence and an email list!

At the end of the day, all of your social media efforts comes down to building a brand presence and building an email list that will serve a valuable asset for your ecommerce business. On this episode of The Amazing Seller, Scott explains why an email list is so important to your brand and how you can leverage your email list effectively. Don’t leave it all up to guesswork and stumbling around without a concrete strategy in place. Learn how an email list can help you get the edge over your completion by listening to Scott’s proven approach on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Setting up a Facebook fan page for your brand.
  • [6:00] Start creating content that entertains and educates. Use Facebook Live!
  • [9:30] Make sure to include a call to action.
  • [14:30] How to use Facebook Ads wisely.
  • [21:30] Building and leveraging an email list.
  • [29:00] Why Scott loves this approach.
  • [31:00] Scott recaps the five steps.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS485.mp3
Category:general -- posted at: 4:30am EST

What will it take for you to get your ecommerce business to the next level of growth? Are you ready to do whatever it takes? This is your opportunity to learn from Scott’s answers to questions from sellers like you! Welcome to another Ask Scott Session here on The Amazing Seller! On this episode, Scott shares his thought of the week about persisting to get what you want and of course, he tackles answers to questions on topics like which ecommerce shop platform you should use to expand your business, how to handle seller feedback, what drives a product listing, and much more! You don’t want to miss a minute of this informative and helpful episode!

Do you really want success bad enough?

Let’s face it, sometimes this journey of building an ecommerce business can get you down in the dumps. What do you do when that happens? How do you recover from losing steam? On this episode of The Amazing Seller, Scott opens up about an example from his week that made him remember why he’s on this journey for the long haul. Scott shares that his new brand ran into some hurdles this week and it really kind of sunk his attitude until he realized, when interacting with his daughter, that the key to succeeding is to keep persisting toward your goal. Does that resonate with you? Listen to this episode to hear the full story and more helpful insights from Scott!

Expanding your business and using different ecommerce platforms.

What is the best way to expand your ecommerce business beyond your Amazon product listing? Are you really ready to take that next step or are you just trying to do something different than Amazon? On this episode of The Amazing Seller, Scott shares his thoughts on using ecommerce platforms like Shopify to expand your brand reach. While Scott doesn’t come right out and say that this is a bad idea, he encourages sellers like you to focus on leveraging Amazon as much as possible before you decide to expand your business to other platforms. Much of Scott’s thinking comes from the fact that Amazon has everything built in so you don’t have to divide your time and energy among several different fronts. To hear more about this topic from Scott, make sure to listen to this episode!

The best way to handle feedback on your seller account.

As many of you know, you will sometimes run into negative comments and reviews of your product on your Amazon product listing. But what do you do when you see that type of feedback show up on your seller account? On this episode of The Amazing Seller, Scott explains how to respond when you run into this issue. While the easiest solution is to report it to Amazon, who will then remove the feedback if it has to do with the product, you might want to consider reaching out to the person who left it in the first place. To hear more about this important topic from Scott, make sure to listen to this engaging episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Scott’s thought of the week.
  • [13:00] Question #1: I want to expand my business, which shopping cart platform is the best?
  • [20:00] Question #2: How do I handle seller feedback that a buyer left about a product?
  • [27:30] Question #3: What drives a listing? Is it the UPC?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS484.mp3
Category:general -- posted at: 4:30am EST

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