TAS 493: Ask Scott #153 - Different Launch Strategies - Product 1 or 2 or Bundle? - Tips to Stay Focused with so much NOISE!

Are you ready to go out there and take the tools you’ve learned to build your ecommerce business? Do you need a little extra burst of motivation to help you along the way? Look no further! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares a story about attending a Yankees preseason game with his daughter and some lessons learned from that experience and as usual, he’ll cover answers to questions from TAS followers like you. If you are ready to take your efforts with your ecommerce business up a notch, this is the episode for you!

Don’t give up!

As the leader of a startup business, you are well aware of the highs and lows of the whole process. So what do you do to stay motivated and pressing toward your goals? How do you keep discouragement and frustration at bay? On this episode of The Amazing Seller, Scott opens up about a lesson he came away with from a trip with his daughter. On a recent trip to Florida to see a Yankees preseason game with his daughter, Scott became aware of the significance of persevering toward the goal. In his story, he explains that his daughter missed out on an autograph from her favorite player despite all her planning, excitement, and anticipation. Instead of letting her stay disappointed, Scott encouraged her to focus on the positive (She got a fist bump from that player) and to make a plan to get the autograph next time or follow up with the player with a letter in the mail. To hear more about Scott’s inspiring story and his takeaways, make sure to listen to this episode!

Why it’s not too late to start building your email list.

How can you set your newly selected product up for success even though you haven't built an email list to drive early sales and traffic? Is there a good strategy to roll out while the product is en route? On this episode of The Amazing Seller, Scott explains why it’s never too late to start building your email list. While Scott stresses that it’s never too late or too early to start building your email list if your product is about to launch, a good strategy is to start an aggressive PPC campaign. To hear more about this topic and how you can create the best circumstances for your brand to succeed, make sure to listen to this informative episode!

How do you stay focused amidst all the distractions?

Let’s face it, we live in the digital age where distractions and shiny objects abound! What should a business leader do to minimize those distractions and stay on target toward their objectives? On this episode of The Amazing Seller, Scott goes over some helpful tips that sellers like you can use to tune out the noise and concentrate on what really matters. One of the best ways to zero in on your tasks and avoid distractions is to break them down into “chunks,” as Scott likes to say. There are also a number of tools online that will help you eliminate distracting websites like Facebook, YouTube, Twitter, and others. Learn more about this important topic from Scott by listening to this episode, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [1:30] Scott shares a baseball story. Lesson learned: Don’t give up!
• [11:20] Question #1: How can I launch my product successfully without an email list?
• [17:40] Question #2: What is the best way to get started? Bundle my products or launch two products at the same time?
• [23:30] Question #3: How do you stay focused?

RESOURCES MENTIONED IN THIS EPISODE

• www.theamazingseller.com/ask
• StubHub
• Jump Send
• www.theamazingseller.com/boost
• www.theamazingseller.com/workshop