The Amazing Seller Podcast

How do you get an ecommerce business off of the ground? Where do you even start? Which voices should you be listening to? Should you go with an “Authority site” approach, “Amazon” approach, or a hybrid approach? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes Lynn and Rich to the podcast as he walks them through a coaching call. Lynn and Rich have enjoyed business success but have found that their heart isn’t in their work anymore. Now they want to move toward building an ecommerce business as their passion project. To hear Scott help them unpack their plans and help them understand what it will take to put their ideas into action, make sure to listen to this episode!

Start with what you know!

Are you looking for the best route to follow when building your ecommerce business? Why not start with what you know? Seriously! Don’t overcomplicate it if you don’t have to! Make a list of the topics and subjects that you are passionate about or have experience with. From there, start making a list of products that you can speak about or build a brand about with credibility. If you could make a profit by selling something you are passionate about, your “work” will be effortless! To hear more about this approach from Scott, make sure to listen to this informative episode of The Amazing Seller, you don’t want to miss it!

Don’t be too quickly scared away by competition.

Have you been scared away from pursuing an ecommerce business in a product category that is competitive? Don’t be so quick to write it off! There are multiple ways you can get your business started in even the most competitive arenas. On this episode of The Amazing Seller, you’ll hear from Scott as he explains his approach to Lynn and Rich. While Lynn and Rich are passionate about helping people their age address their hair appearance needs, they’ve been warned about getting involved with such a competitive category. Find out why Scott encourages them to rethink that caution if they are passionate about the subject and much more on this informative episode!

How Amazon can help you get started.

If you were to start an ecommerce business right now, what platform would you use to build it? Would you launch exclusively on Amazon or would you focus your efforts on building an “Authority site” to gain credibility and launch your brand from there? What about a hybrid approach? On this episode of The Amazing Seller, Scott explains why Amazon is such a helpful tool to get your ecommerce business up and running. If you’ve been around the TAS community for very long, you know that Scott encourages sellers like you to think beyond Amazon for sustained business success. To get Scott’s full take on these approaches and which one he suggests to Lynn and Rich, make sure to listen to this episode!

Don’t succumb to analysis paralysis, take action!

What is your plan of action for your ecommerce business? Do you have a clear plan for getting it launched? Do you have a roadmap of what your first year’s goals and benchmarks are? What are you doing right now to build momentum and more importantly, take action? On this episode of The Amazing Seller, Scott stresses the need for sellers like you to do your research and due diligence but then to pick a direction and take action! Don’t succumb to analysis paralysis, learn from Scott’s years of hard-fought wisdom and move forward on your journey today! Hear more from Scott and his eye-opening conversation with Lynn and Rich on this episode.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:30] Scott welcomes Lynn and Rich.
  • [10:00] Rich talks about his business background.
  • [13:00] Find something you're comfortable with and go from there!
  • [20:30] Why using Amazon is a great place to start.
  • [23:00] Using the “Authority site” and “Amazon” approach works so well.
  • [30:00] Is it a good idea to go after a competitive product category?
  • [34:30] How the touch list can help you find a successful product.
  • [39:00] Why Amazon is a good research tool.
  • [41:30] What is the best shipping and storage approach?
  • [45:00] Scott shares how he’s learned along the way.
  • [49:30] Selling something you are passionate about can be effortless.
  • [53:30] Why it’s vital to Take Action!
  • [56:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS509.mp3
Category:general -- posted at: 4:30am EST

What progress have you made on your ecommerce business journey so far? Are you hitting all of the benchmarks you had hoped you would be at this point? What steps are you taking to stay focused and headed in the right direction? On this episode of The Amazing Seller, you’ll enjoy another session of Ask Scott! As usual, Scott provides some helpful insights with his thought of the week and then he launches into answers to questions from TAS followers like you! Make sure to catch this informative and helpful episode, you don’t want to miss it!

Never say “Never!”

When was the last time you did something that you never thought you’d do? What made you change your mind? How can this lesson apply to your work building your ecommerce business? On this episode of The Amazing Seller, you’ll hear from Scott as he shares a helpful lesson from his life about learning to never say “Never.” While you may be convinced that you’ll never go in a certain direction in life or business, don’t rule it out completely! Remaining flexible and open to change can end up paying huge dividends. To hear more about how this concept played out in Scott’s life, make sure to listen to this episode!

Marketing an original product.

If you are part of the TAS community, you are likely a driven business-minded individual who is looking for a way to make a sustainable living. One of the best ways to do this is by creating a unique product that addresses a common market need or pain point and goes to work building a brand around that product. If you choose to go this route, don’t neglect a larger strategy of building a suite of products that will make up a whole suite of products that will draw in your target audience. To hear more tips on marketing an original product and building a thriving brand, make sure to listen to this episode of The Amazing Seller!

Product categories.

As an ecommerce business leader, should you be concerned about product categories and how they are used in Amazon searches? Can changing product categories really help increase your chances of success and growth? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thoughts on product categories and their role in setting your product listing up for success. According to Scott, your product category can make an impact on how your customer finds your listing but it shouldn’t be too much of a concern that you consider changing product categories. Go further with this important concept with Scott by listening to this engaging episode, you don't’ want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Scott’s thought of the week, “Never say never!”
  • [16:00] Question #1: What are your tips for marketing an original product?
  • [22:30] Question #2: Would changing my product category affect my sales?
  • [28:00] Question #3: The products that are suggested to buy with my product are in gated categories, what should I do?
  • [35:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS508.mp3
Category:general -- posted at: 4:30am EST

What does it take to build a thriving and expanding ecommerce business in today’s marketplace? Is it still possible for entrepreneurs to find that fabled success that they’ve been dreaming of? On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about his journey and the lesson on display that enabled him to reach success and build off of it! Scott’s not here to convince everyone how easy the road to success is, in fact, he stresses how hard it can be. But it’s not impossible! If you are willing to put in the work and follow Scott’s time-tested approach, you have a high likelihood of finding your own level of profitability. Make sure to listen to this episode to hear more about Scott’s story and his approach!

Learning, growing, and adapting.

When was the last time something that was worth having, came easily to you? Seriously! If you want to enjoy sustained success, you’ve got to be willing to work hard and earn your way! On this episode of The Amazing Seller, Scott explains how he has been able to enjoy various seasons of success in his business career. While it hasn’t always been easy, Scott attributes much of his success to his commitment to learning from his mistakes, taking risks to grow his businesses, and adapting to create new opportunities. To hear more about his unique and worthwhile approach, make sure to listen to this engaging episode!

Find a unique selling point and highlight it!

How do you make your business stand out from the competition? Do you find innovative ways to market it to your target audience? Why should your customer consider you over your rivals? On this episode of The Amazing Seller, Scott shares why sellers like you need to focus on providing a unique selling point that makes you stand out from the crowd. It can be hard to really make your product or service jump out among all the others out there clamoring for your prospective customer's business. In Scott’s experience, it all comes down to bringing your customer value in a way that no one else can. To hear more about bringing value and standing out, make sure to listen to this episode, you don’t want to miss it!

Don’t take on everything at once, break it down.

Too often, many business leaders will work really hard for a short period of time and then experience burn out. Don’t let that be the story of your brand and business! On this episode of The Amazing Seller, Scott provides some helpful insights that will allow your business to go further and make it to your long-term goals. It may sound simple but Scott has found that breaking down your short term and long term goals into manageable chunks can help you focus on your high priority tasks in a way that sets you up for success. Don’t let the overwhelming prospect of getting everything done at once dominate your time! Learn more about this important topic on this episode!

Leverage your passion!

Did you know that customers can spot someone who is passionate about their business from a mile away? It’s true! They may not be able to articulate it in direct terms but they will often pick it up on a subconscious level. Set your brand up for early success by leveraging your passion and allowing your target customers to tap into your excitement! The best way to build a positive reputation for your business is to let your passion shine through in your work. To hear examples of this practice from Scott and how he’s seen it work in his own business ventures, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] How you can learn from Scott’s story.
  • [6:00] Why you should check out Product Discovery Bootcamp.
  • [8:00] Scott shares his story and how he has built businesses.
  • [16:00] The early need for an email list.
  • [18:00] Why providing value can make an impact in your business.
  • [20:00] The power of chunking down your goals and objectives.
  • [26:00] Why providing a physical product can make all the difference.
  • [31:30] Creating a solid income stream.
  • [35:00] A passion project.
  • [38:30] Preparing for your future.
  • [41:00] Why chasing the money isn’t always the best idea.
  • [44:00] The secret formula for success from Scott’s story!
  • [46:00] Don’t forget to leverage your passion!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS507.mp3
Category:general -- posted at: 4:30am EST

What? A special announcement from Scott? What is going on with TAS and this new direction Scott is headed in? How will this continue to benefit ecommerce sellers? Find out the answer to all these questions and more on this exciting episode! As Scott reveals his new direction, he also touches on what has contributed to his success so far and why he's hopeful for the future. You are going to love the new direction that Scott is headed in, and it makes sense! Hear all about it by listening to this engaging episode, you don't’ want to miss it!

Helping business leaders create digital products.

What comes to mind when you think about digital products? Do you think they have the potential to deepen a brand’s presence and impression upon consumers? How can digital product help business leaders achieve a competitive edge? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why he is pouring his signature dedication and standard of excellence into an avenue that is focused on helping leaders like you take advantage of tools like digital products. To hear more about Scott’s new focus and how you can connect with what he has to offer, make sure to listen to this episode!

The only person holding you back is you!

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping ecommerce business leaders like you get into the right mindset in order to succeed in life and business. How would you grade your mindset right now? Are you in a healthy place or do you need some inspiration and challenge in that area? On this episode of The Amazing Seller, you’ll hear from Scott as he encourages sellers like you start by taking a look in the mirror! While it may be a tough truth to face, the fact is more often than not, the primary person holding you back from moving forward is the person you see looking back at you in the mirror. Learn more from Scott on this important topic by listening to this episode!

Don’t worry, Amazon isn’t going away anytime soon.

If all of this talk about moving in a new direction has you concerned that Scott is no longer confident in the stability and future of Amazon, you couldn’t be further from the truth. Scott is simply taking an opportunity to practice what he preaches day in and day out, diversification! If Amazon were to suddenly collapse overnight, would your business survive? It should be every ecommerce business owner’s goal to answer that question with a resounding, “Yes!” Hear more about Scott’s continued confidence in working with Amazon and why you should start considering a hybrid business approach by listening to this episode of The Amazing Seller!

Leaving a meaningful legacy.

When was the last time you really took a minute to consider the legacy you are leaving behind both personally and professionally? Seriously! While this may be a topic that is far off in the future for many young business leaders, it’s a vital one to consider. On this episode of The Amazing Seller, Scott takes a moment to explain why the thought of leaving behind a meaningful legacy led him to start moving in a new direction with his time and energy in business. Find out more about Scott’s plans and how they can inspire you to consider your legacy by listening to this episode, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] The new direction Scott is heading in with TAS.
  • [10:30] Why every brand can provide a digital product.
  • [13:00] How to connect with Scott to work toward creating digital products.
  • [14:30] The only person holding you back is you!
  • [16:00] Encouraging messages from TAS followers like you.
  • [20:30] Amazon isn’t going away!
  • [22:00] How the Product Discovery Bootcamp is an example of Scott’s new direction.
  • [26:00] Why Scott is fired up about this new direction.
  • [27:30] Leaving a legacy.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS506.mp3
Category:general -- posted at: 4:30am EST

Are you fired up and ready for another weekend working toward your ecommerce business goals? Do you need a little push to get you moving in the right direction? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller podcast! On this episode, you’ll hear from Scott as he shares some helpful tips that will expand your thinking. He’ll also cover answers to questions from TAS followers like you! Grab your pen and paper, you don’t want to miss a minute of this informative and engaging episode!

Time, Focus, and Energy

When was the last time you got some really good advice that helped you in the long run? How would you implement advice or insight that you find valuable? On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about some great insight and wisdom that recently received from a mastermind session. At the mastermind, Scott heard three topics mentioned frequently; time, focus, and energy. To hear Scott break down the lessons he learned around each topic, make sure to listen to this episode. You just might find the key insight that will take you to the next level!

Connecting with your buyers.

What is the most effective way to connect with buyers who are interested in your product category? What can you do to cultivate that connection and build an audience with a robust network of fans and followers? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how building an email list can help you make the most of your efforts to connect with potential buyers. While it may not always be easy, Scott is convinced that building a brand through an email list is the best strategy right now for most ecommerce businesses hoping to get their brand off of the ground. To hear more about this important subject, make sure to listen to this episode!

You don’t need to have a fully developed brand site right away.

While it may sound scary to start building a web presence without all the pieces in place, it’s not as risky as you may think. Don’t let the idea of having everything perfect get in your way of taking action and getting your brand rolling! On this episode of The Amazing Seller, you’ll hear from Scott as he explains why you need to start building your email list and gathering your audience. If you wait for the perfect timing and for all the stars to align, you are going to be waiting around forever! Make your goals and benchmarks but go ahead and start putting your brand out there on the market. Hear more from Scott as he explains why you don’t have to have a brand website set up to get rolling right now!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:50] Why you should check out the Product Discovery Bootcamp.
  • [4:30] Time, focus, and energy.
  • [12:00] Question #1: What is the best way to connect with buyers with a giveaway?
  • [21:40] Question #2: Does it really matter if my brand website is developed?
  • [28:00] Question #3: What should I do if my product doesn’t show up in Amazon searches like I think it should?
  • [34:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS505.mp3
Category:general -- posted at: 4:30am EST

When was the last time you were in a room with people who were so successful and advanced in their careers that it made you feel like extremely average? What did you learn from that experience? Would you do it again? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over their recent mastermind experience. In their conversation, the guys explain why it’s so important to learn from successful business leaders, the importance of cultivating a healthy mindset, how to set stretch goals, why you shouldn't do what everyone else is doing when you should consider making a pivot, and so much more! You don’t want to miss a minute of this valuable episode!

Make sure you take the time to learn from others!

What do you do to invest in your education? Seriously! Do you take the time to go to seminars, read books, research business strategies, and learn from mentors? You don’t have to let your life be consumed by all these educational avenues, but it is important to pick one and learn! If you have any hope of building a thriving business, you’ve got to learn from others who have gone before. Listen to this episode of The Amazing Seller to hear from Scott and Chris as they describe how formative their mastermind experience has been and why they’ve committed to staying lifelong learners!

The only thing holding you back is you.

What is the state of your mindset right now? Do you feel confident in your abilities and the direction of your ecommerce business, do you feel overwhelmed and hopeless or somewhere in between? On this episode of The Amazing Seller, Scott and Chris share their take on mindset and why it’s an important factor in your personal and professional development. Too often, leaders don’t reach their benchmarks because they’ve either burdened themselves too much or they haven’t challenged themselves enough. Don’t let that be your narrative! The only one who can get yourself out of the way is the person you see in the mirror. Learn more about mindset and setting yourself up for success by listening to this important episode!

Why you need stretch goals.

When was the last time you really pushed yourself to achieve something you’ve never tried before? What is the status of your goals? Do they all seem easy and attainable or do they require you to stretch and push past the comfortable? Don’t allow yourself to be satisfied with average goals! It’s been said that “If you want something you've never had

you must be willing to do something you've never done.” What are you willing to do that you’ve never done before? How will you stretch yourself and your business over the next twelve months? Discover the supreme importance of stretch goals from Scott and Chris on this episode of The Amazing Seller, you don't’ want to miss it!

Don’t give up!

As tempting as it may sound, you can’t give up. Take charge of your story! Many business leaders fail because they throw in the towel. Here’s a tip, you’ll never fail if you refuse to give up! Sure, setbacks and challenges will come, that’s the nature of life and business but you don’t have to let them take you out of the game. Commit to yourself and your business to see it through to the end, no matter what, that’s the mindset that’ll lead to success. To hear more about this topic and additional insights from Scott and Chris, make sure to listen to this engaging episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Why you should get in on the Product Discovery Bootcamp!
  • [6:00] Scott and Chris talk about learning from successful business leaders.
  • [10:00] Scott talks about going to his first training program.
  • [12:30] The only thing holding you back is you!
  • [15:00] Growth isn’t linear, it’s leaps and jumps.
  • [18:30] Why you need a stretch goal.
  • [21:30] Don’t do what everyone else is doing!
  • [26:30] Yes, pay attention to your competition but make sure you stand out.
  • [31:30] An eye on the future and building a business independent from Amazon.
  • [40:30] Why it’s helpful to get an outside perspective on your business.
  • [45:00] Don’t be afraid to pivot.
  • [50:30] Keep moving, and don’t give up.
  • [53:30] Why masterminds are so powerful.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS504.mp3
Category:general -- posted at: 4:30am EST

Are you still trying to figure out how you can make this whole ecommerce thing work for you? Wouldn’t it be great to get some tips and insights from someone who was in your shoes just a few short years ago and has experienced impressive results since? You are in luck! On this episode of The Amazing Seller, you’ll hear from guest Kevin Sanderson as he shares his story and what he’s learned from his ecommerce journey. Don’t leave it all up to guesswork! Learn from Kevin’s unique perspective and take in his sincere advice on this informative episode!

Taking full advantage of the international marketplace.

Can you imagine achieving the level of success it’d require to bring your ecommerce brand to the international marketplace? Does it feel like an unreachable dream? Ask yourself why it seems so impossible because it’s not! On this episode of The Amazing Seller, join Scott as he sits down with someone who has made it happen with their ecommerce brand. While it wasn’t easy, Kevin Sanderson says that sellers like you should not be so afraid of taking your brand international. Sure, it has its ups and downs but it has been a profitable and educational experience for Kevin and his business so far. Learn more about Kevin’s story on this exciting episode!

Don’t get too far ahead of yourself!

One of the worst things you can do when you start a long distance race is to start off sprinting. When it comes to long-distance running, the key to success is to pace yourself. The same principle is true when it comes to getting a successful ecommerce business off of the ground. Kevin Sanderson says that too often he’s seen ecommerce business owners get way too far out ahead of themselves before they needed too. He encourages business leaders to take their time and go step by step through the process of building and then expanding their ecommerce business. Get more helpful tips from Kevin on this episode of The Amazing Seller, you don’t want to miss it!

Whatever gets measured, gets managed.

How do you make the right steps and get your ecommerce business off of the ground? How do you get started when you have a family and you are trying to holding down a full-time job, is it even possible? On this episode of The Amazing Seller, you’ll hear from Scott and his guest, Kevin Sanderson. Kevin explains that the road to getting your business off of the ground can be challenging but anything worth doing will provide its own set of challenges. His advice is to start by taking a look at how you spend your time on a daily and weekly basis and then evaluate where you can start shifting things around to make time for your budding business. Listen to this episode to get additional insights from Kevin!

Is it too late to ride the ecommerce wave?

One of the common questions that Scott gets from TAS followers is, “Is it too late to catch the wave of building an ecommerce business?” The answer that Scott provides time and time again is a resounding, “NO!” The truth is, it’s not too late to get started and even if it is too late, so what? Be that person who breaks barriers and challenges the status quo. If you feel compelled to reach for something beyond what you currently have, you are going to have to take risks! Get Scott and Kevin’s full take on the state of the ecommerce industry by listening to this informative episode, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:15] How did Kevin get started with ecommerce?
  • [5:30] Kevin gives an update on his business success and why he went international.
  • [10:00] Succeeding in life and business.
  • [12:00] Go one step at a time, don’t get ahead of yourself!
  • [16:30] Learning along the way.
  • [21:00] Whatever gets measured, gets managed.
  • [27:00] Kevin talks about mindset and how he responded to losing his job.
  • [34:00] Tips for budding leaders and ecommerce entrepreneurs.
  • [36:00] Delegating and connecting with virtual assistants.
  • [38:00] There are always opportunities out there!
  • [41:00] How to connect with Kevin.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS503.mp3
Category:general -- posted at: 4:30am EST

Are you fired up and ready to advance your ecommerce business? What are some of the issues that are holding you back from reaching your full potential? Chances are you’ll hear something on this session of Ask Scott that will help you get headed in the right direction. On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thought of the week and provides answers to questions from TAS followers like you. You’ll also hear how you can participate in a recent TAS contest and get an update about the new Product Discovery Bootcamp. Don’t miss this engaging episode!

Good customer service can make all the difference.

When was the last time you received really good customer service? What made it stand out to you? How much more likely are you to give that company your business in light of your experience? On this episode of The Amazing Seller, you’ll hear from Scott as he shares one his weekly thoughts on customer service. While you may never get a chance to meet your customers face to face, that doesn’t mean you can’t make a positive impact on them. Consider personalizing you're follow up emails and making them less formal. Go out of your way to make a connection and show that you care. Learn more about this important topic from Scott on this episode!

Why your brand needs a spokesperson.

Are you more or less likely to buy from a brand that makes an effort to engage with you? Seriously! Sure, some brands can be over the top and cheesy but the ones that get it make an effort to support their customer community. On this episode of The Amazing Seller, Scott shares why he is convinced that brands have a greater chance to succeed when they have a spokesperson. You may not feel like you could pull off being the spokesperson for your brand, that’s fine! But you would be wise to take the time and connect with a social media influencer or someone you know who would be willing to partner with you and serve in that capacity. Hear more about this subject by listening to this episode!

Compensation for product reviews.

With all the recent changes at Amazon regarding reviews and how they are solicited, is it wise to provide compensation for product reviews? Is there a better way to boost your chances for reviews? On this episode of The Amazing Seller, Scott provides his opinion on giving reviewers compensation for their product reviews. Now that Amazon has cracked down on how reviews work and who posts reviews, Scott says that it’s best to avoid any forms of compensation in exchange for reviews of your product. If you want to share a group code in a group, that’s fine as long as the group isn’t said to be a review group. Get more info on reviews and the best way to get them for your product by listening to this informative episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] How to enter to win a TAS contest.
  • [5:00] The power of personality customer service.
  • [11:30] Why building your own email list is so important.
  • [15:30] Scott gives an update about the Product Discover Bootcamp.
  • [17:50] Question #1: What does it take to find a face for your brand?
  • [25:00] Question #2: Can I compensate someone for a review?
  • [30:15] Question #3: Is it a good idea to move from FBA to FBM?
  • [37:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS502.mp3
Category:general -- posted at: 4:30am EST

Did you know that little bumps of encouragement and positivity can go a long way? It’s true! Surrounding yourself with the right message day in and day out can have a profound impact on your mindset and your actions. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they share a story from a TAS follower like you. From that story, you’ll learn about the importance of refusing to give up, why there is great potential for success in the ecommerce industry, why it’s important to pay attention to your competition, how making a plan can set you up for long-term success, and so much more! Don’t miss this great opportunity to learn from Scott and Chris on this engaging episode!

Get into the right mindset!

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you embrace a healthy mindset. You might not put a lot of stock into the concept of your mindset but you know that there are things that will influence you positively or negatively. Dwelling on positive and constructive ideas and surrounding yourself with sources that provide you those ideas is what having the right mindset is all about. Learn more about the significance of having the right mindset and how it can help you on your journey toward success by listening to this episode of The Amazing Seller with Scott and Chris!

You can avoid failure by refusing to give up.

As a business leader, you want to avoid the dreadful experience of failing. What if there was a way to avoid failure altogether? According to Scott, the best way to avoid failure is by refusing to give up! Does this mean that you won’t have setbacks and challenges along the way? Of course not! But it is up to you to decide if those setbacks and challenges will knock you out of the game. If you want to succeed, you’ve got to cultivate a thick skin and a relentless commitment to staying the course. To hear more insights and lessons from Scott, make sure to listen to this episode of The Amazing Seller!

Pay attention to your competition and learn from them!

Did you know that one of the best ways to create an unstoppable brand is by researching your opposition? Seriously! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how studying your competition and the feedback they receive can help you improve your brand. With Amazon, you have a significant advantage at your fingertips! Check out your competition and discover their customer’s complaints and the things they love, then use that data to improve your product. Hear more from the guys on how you can best position your brand for maximum profitability on this episode!

Embrace a long-term expectation for success.

If you have any hope for significant growth and profitability in the ecommerce industry, you’ve got adopt a long-term expectation of success. Your brand will fail if you bank all of your hopes on getting rich quick or finding some overnight success. The road to long-term and sustained success comes down to planning, losing some money, and making the right adjustments along the way. Listen to this episode of The Amazing Seller as Scott and Chris expand on adopting a long-term view of success and so much more! You don’t want to miss it!


OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:40] Scott welcomes Chris to the podcast.
  • [5:00] Hope for the best but plan for the worst.
  • [7:30] Scott and Chris share a lesson they learned about failure.
  • [9:00] The potential for ecommerce success is great!
  • [12:00] Why you need to get the right mindset.
  • [15:00] There is no failure until you give up.
  • [16:30] Why it’s important to pay attention to your competition and consumer reviews.
  • [20:00] Scott talks about some experiments they are doing with their new brand.
  • [24:30] You’ve got to have a plan.
  • [27:30] Be prepared for the long haul, don’t expect instant success.
  • [32:00] Scott and Chris recap some of the lessons covered.
  • [36:00] Closing thoughts from Scott, TAKE ACTION!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS501.mp3
Category:general -- posted at: 4:30am EST

Can you believe it? FIVE HUNDRED episodes of The Amazing Seller!!! That is quite the milestone! Week in and week out, Scott delivers on the goods with all the helpful content that he’s put together from his own experiences and his connections with other leaders in the ecommerce industry. While Scott is excited about this awesome milestone, he’s also aware that he couldn’t have reached this point without passionate and engaged followers like YOU! Because of your commitment to the podcast and the TAS community, Scott’s been able to reach more people with constantly improving content. This is your moment to celebrate too! Sit back and enjoy this special edition of The Amazing Seller!

Don’t underestimate the role of your mindset!

While it may sound kind of “Out there,” mindset really is a critical factor in a business leader’s chances for success. What are you doing to address your mindset? How has your mindset changed over the years? On this episode of The Amazing Seller, Scott looks back on his journey and reflects on the significant role his mindset has played on his journey toward success. Don’t assume you’ve got it all figured out! Taking the time to analyze and consider what lens you view your life and business through could be key to unlocking your future potential. Learn more about this important topic by listening to this episode!

Why brand building is the way to go.

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you understand that brand building is the best investment for long-term success. Can you make a quick buck by putting out a trending or attractive product? Sure! But if you are looking for a way to make sustainable profits and develop an asset that you can sell to someone else, later on, you’ve got to take brand building seriously. Get more of Scott’s take on brand building and why it truly is the best course of action for ecommerce sellers by listening to this episode of The Amazing Seller!

Stay focused on what matters!

Do you ever have a difficult time staying focused? You aren’t alone! Many business leaders find it challenging to zero in on the most important aspects of their life and business. As you become more successful, the challenges and distractions will increase. On this episode of The Amazing Seller, Scott shares his story and why learning to focus on what matters has made a significant impact on his journey. Don’t follow the shiny objects and the tempting promises to get rich quick! If you want to build something that will last, it’s going to take time and effort. Don’t lose sight of your end goal! Hear more of Scott perspective on staying focused by listening to this engaging episode, you don't’ want to miss it!

Use your story to build your brand.

Just as you have been moved by Scott’s story and the TAS brand, you have that same potential for success by leveraging your story! While you may not feel as comfortable or as confident as Scott often appears, you have it in you tell your story or connect with someone who can be that face of the brand. Don’t sell yourself short! Put in the time to tell a story with your brand that will resonate with people and make a difference. If you think of all the brands you are loyal to or feel a connection to, you’ll realize that someone took the time to think out and execute that narrative. To hear more about what it takes to use your story to build your brand and platform, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Kayla and Scott’s introduction to this episode of the podcast!
  • [5:00] Scott quizzes Kayla on her TAS knowledge.
  • [12:00] Scott’s big takeaways from his journey with TAS.
  • [14:00] The important role of mindset.
  • [17:00] Brand building is the way to go!
  • [19:30] Plan and spend on promoting your products.
  • [21:30] Go wide, not deep!
  • [23:30] Make sure to stay focused.
  • [26:00] Scott recaps all 7 lessons learned.
  • [29:30] Use your story!
  • [34:00] An updated from Sean Madison about his success and how TAS helped.
  • [37:00] Learn from successful people!
  • [39:00] Parting words from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS500.mp3
Category:general -- posted at: 4:30am EST

How are your efforts toward building your ecommerce business going? Do you find yourself in need of some encouragement while you plow ahead? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week and tackles some answers to questions from TAS followers like you. Have pen and paper ready as Scott covers feedback hacks, using credit cards to bankroll products, how to form a business partnership and more. You don’t want to miss a minute of this engaging episode!

One thing leads to another, so TAKE ACTION!

While getting started with your ecommerce business may sound scary and daunting, it doesn’t have to be. As Scott often says, chuck it down. The truth of the matter is, one thing will lead to another which will lead to another, and before too long, you’ll have success piled up. But if you remain constantly intimidated by the big idea of starting your business, you’ll never get started. Pick one thing that you can do today and TAKE ACTION! To hear more about this pivotal step, make sure to listen to Scott’s words of wisdom on this episode of The Amazing Seller!

Don’t fall for gimmicks and hacks.

What is the best way to reach out to your customers and increase your chances for positive feedback? Is it a good idea to include graphics and other tools to “Spice” up your email so it’ll encourage buyers to respond? On this episode of The Amazing Seller, Scott provides his perspective on this important topic. According to Scott, including graphics of any kind in your email to customers is a bad idea. One reason Scott offers is that of the formatting of images and graphics, your email is likely to end up flagged as spam or as a promotion. He also touches on the fact that it most likely would be against Amazon’s terms of service. If you’d like to hear more of Scott’s take on this topic, make sure to listen to this episode.

Why it’s important to cautiously enter into a business partnership.

Is it a good idea to enter into a business partnership as you look to build your ecommerce business? Are there any tips for making this happen successfully? What are some things to look out for? On this episode of The Amazing Seller, you’ll hear from Scott as he gives his take on business partnerships. Scott says that a business partnership can be a really good idea and increase the chances for a brand to become profitable because you’ll have two people with vested interest in making sure the business succeeds. However, he cautions that like all relations, you’ve got to make sure that the person you are partnering with is the right fit for your personality. Learn more about business partnerships on this informative episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Scott’s thought of the week.
  • [10:20] Question #1: How can I add graphics in my emails to customers for feedback?
  • [15:30] Question #2: Is it a good idea to bankroll a product via credit card?
  • [19:30] Question #3: What is your advice for bringing on a business partner?
  • [26:20] A funny story from a TAS listener.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS499.mp3
Category:general -- posted at: 4:30am EST

Do you find yourself slipping into the hole of looking for that next big product that is going to go viral and make you rich? In a lot of ways, it’s like the old gold rush days. Come strike it rich before it’s too late! But there has to be a better way, a more sustainable business model than hoping that you’ll find the next fidget spinner before anyone else. On this episode of The Amazing Seller, you’ll hear from Scott as he goes over several ways you can locate solid products to sell and build a long-term brand in the process. If you want sustained success, you’ve come to the right place! Hear more on this exciting episode!

Yes, Amazon is still incredibly relevant for ecommerce sellers.

With the constantly evolving state of the ecommerce marketplace, many sellers wonder if Amazon is still the best bet to get their business off the ground and running. According to Scott, Amazon is absolutely the best place to be right now. Given its size and reach, Amazon is still the right place to test products, build your brand, and maximize your profitability. To hear more from Scott on why he still uses Amazon and why you should as well, make sure to listen to this episode of The Amazing Seller! You don’t want to miss it!

Don’t overlook Ebay!

Once a commanding force in the ecommerce marketplace, Ebay has taken a backseat in recent years as Amazon has dominated the headlines. Is Ebay still a good place for ecommerce leaders to sell and test their products? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his perspective on Ebay and how sellers like you can use it to your advantage. Scott points out that Ebay is a great location to conduct product research and to find out what other products people are looking at when they purchase the product you are considering selling. Get more information on this important subject by listening to this episode!

Google can help you get a finger on the pulse of the market.

Did you know that you can use Google to help you understand the demand for products in the marketplace? It’s true! When you search for the keyword of a product you are interested in through the Google search bar, you can see what product come up for sale using the “Shopping” tab. This is a great way to get a larger view of what people are searching for and buying using the keyword you are interested in going forward with. To hear more from Scott about how to use Google to conduct your product research, make sure to listen to this episode!

Why having a suite of products can make you more profitable.

What is your end goal in building an ecommerce business? Seriously? Are you trying to make some quick cash or are you trying to build a long-term, sustainable business that you can be proud of? On this episode of The Amazing Seller, you’ll hear from Scott as he stresses the importance of building a robust brand that can go the distance. Don’t settle for short-term success! The tools are right at your fingertips to build a brand using a proven model. With a little hard work, you can find a great product and build a whole suite of products that work together to form a brand. Learn more about this innovative and successful approach from Scott on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Scott gives an example of how to build a brand.
  • [7:00] Why it’s important to use Amazon to build your business.
  • [9:45] Don’t pass so quickly on Ebay!
  • [14:00] How Google can help you understand market interest and demand.
  • [17:30] Cross promoting products.
  • [19:00] Why having a suite of products can help you succeed.
  • [21:30] Scott recaps the info covered.
  • [23:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS498.mp3
Category:general -- posted at: 4:30am EST

It’s time for another exciting Hot Seat Session with Scott and Chris! This is where you get to hear the guys break down the data and product listing from one of their Private Label Classroom students who is looking for input to get their business to the next level of growth. If you find yourself stuck and struggling to find the right piece to make your brand take off, this is an episode you want to pay attention to. What are you waiting for? Have pen and paper ready for this informative episode of The Amazing Seller!

Product research is a vital step!

If you’ve been around the TAS community for very long, you know that Scott stresses the importance of taking your time in the product research phase. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how the product research step impacts your brand. It may sound complex but the guys do a great job unpacking and explaining product validation. Don’t make mistakes you can easily avoid! Take the time to learn from Scott and Chris’ expert advice including the 10x10x1 strategy so you can get your ecommerce brand up and running.

Get in the right mindset for success.

If you have any hope for long-term profitability for your ecommerce business, you’ve got to be willing to take a few hits along the way. Don’t expect to start raking in profits right of the batt, be prepared to weather the storm of getting a brand up and running. You’ll have a great chance for success if you adopt the mindset of seeing this a multistage process. To a good grasp what you should expect, listen to this episode of The Amazing Seller as Scott and Chris take their time to educate sellers like you on long-term brand success. You don’t want to miss it!

Why it’s important to pay attention to the competition.

Do you have a good idea of what your biggest competitor’s business looks like? Have you poured over their numbers and sketched out a map of their apparent strategy in the marketplace? How would you rank your product and product listing compared to theirs? Would you buy your product over theirs? On this episode of The Amazing Seller, Scott and Chris share why it’s so important to understand your competition in the product space you are hoping to make an impact in. If you’ve missed this important step, it’s not too late! Listen to this episode and get the information you need get headed in the right direction.

How product variations can make your product stand out.

As an ecommerce business leader, you want to do everything you can to make your product stand out and succeed. From featuring sharp, high-quality pictures to cleaning up the content of your product listing, chances are you’ve done a lot to attract buyers and get them to purchase your product. But have you taken it one step further by offering attractive product variations? On this episode of The Amazing Seller, Scott and Chris explain how offering the right product variations can make your product more appealing than the competitions and give you insight into what the market demands are for your product. Hear more about this important topic on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Scott and Chris jump into another Hot Seat Session.
  • [5:00] Why it’s important to be thorough during the product research phase.
  • [6:30] Red flags that Scott sees for this particular product listing.
  • [9:00] Make sure you are in the right mindset for your product to succeed.
  • [11:00] The guys break down the numbers for the product listing.
  • [13:30] Taking a look at the competition.
  • [18:00] Why depth in the product market is something to pay attention to.
  • [22:00] Variations can make or break a product.
  • [24:00] Chris shares his advice for the seller.
  • [26:30] Scott talks about product discovery and his advice for the seller.
  • [29:00] Why the product has good potential but not the best option for a first product.
  • [34:00] Closing thoughts from the guys.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS497.mp3
Category:general -- posted at: 4:30am EST

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