The Amazing Seller Podcast

What’s the deal with advertising on Facebook these days? Is it still a good platform to market your business on in light of all the privacy concerns? Is Messenger really the best channel to connect with your target audience? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes returning guest, Rick Mulready. In his conversation with Scott, Rick covers why Facebook is still a good platform for marketing, what it takes to build a custom audience on Facebook, the ins and outs of using Messenger in an effective way, what’s working in the Facebook ad space, and so much more! You don’t want to miss a minute of this engaging episode with Rick!

Is Facebook still a good platform to market your brand?

With all the recent news about Facebook and privacy concerns, is it still a good platform for ecommerce businesses to market their brand? On this episode of The Amazing Seller, Scott sits down with Facebook expert, Rick Mulready. Rick explains that in spite of all the concerns about Facebook, it is still a massively profitable and efficient tool for ecommerce businesses. Don’t run for the hills! Facebook is making good changes to its privacy policies and they are coming up with new ways for sellers like you to engage your audience. To hear more from Rick’s expert perspective, make sure to listen to this informative episode!

How to build a custom audience on Facebook.

If you’ve done your homework and you’ve got a list of people who have purchased from you, how can you use that information to start building an audience on Facebook? Is that the best way to start building your custom audience or is there a better way? According to Rick Mulready, that is exactly what Facebook wants you to do! Once you’ve uploaded that information, then you can start building what's called a “Lookalike” audience list that you can use to start broadening your reach. While “Cold traffic targeting” is still a good approach to use, Rick is convinced that this approach is the best way to get your brand started on Facebook. Learn more from Rick on this important subject by listening to this episode!

Using Messenger to connect with your audience effectively.

In the ecommerce world, many leaders are going crazy over the huge open and click rates that they are seeing when they use Facebook Messenger to connect with their audience. Should you start using Messenger to connect with and broaden your audience? What is the best way to use Messenger? On this episode of The Amazing Seller, you’ll hear from Facebook marketing expert, Rick Mulready. From Rick’s perspective, the best way to use Messenger is by leading with “Permission based content.” Permission based content is content that asks for a type of response or engagement from the customer. You can even think of your strategy with Messenger this way, engage in a way that you would like to be engaged. What else can you learn from Rick’s approach? Find out on this exciting episode!

Don’t get discouraged, roll with the changes!

What is your response to change? Do you embrace it and move on or do you shrink back and hide until it’s passed? If you hope to be in the ecommerce industry for any length of time, you’d be wise to adapt to the many changes that will come your way. It’s so easy to get discouraged and frustrated, don’t let that happen to you! You are in control of how you respond to any change that Facebook, Amazon, YouTube or any others roll out. Keep up to date with any an all changes that affect the ecommerce community by staying connected to The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Rick Mulready joins the podcast to talk about how to effectively use Facebook.
  • [5:30] Facebook is not going away!
  • [10:00] Building a custom audience on Facebook.
  • [15:00] Rick talks about using Messenger as a tool to connect with your audience.
  • [22:00] Don’t use Facebook Messenger blindly!
  • [25:30] Scott and Rick talk about open and click rates for Messenger.
  • [31:00] What is working in the Facebook Ad space right now?
  • [36:30] Closing thoughts from Scott.
  • [39:00] Why you should become an expert in paid traffic.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS522.mp3
Category:general -- posted at: 4:30am EST

How do you build and develop an audience for your ecommerce business? What does it take to reach your target demographic group? Should you focus on multiple channels or just one at a time? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over five ways that sellers like you can get started with building your audience. Don’t leave all of your audience-building efforts to chance! Learn from Scott expert advice and walk away with clear action steps by listening to this engaging episode, you don't’ want to miss it!

You’ve got to be ready to play the long game!

Let's face it, building a thriving and successful ecommerce business is going to take time. Don’t think that you can listen to a few podcasts and read a few blogs and then expect to have booming business overnight! The old saying is true, nothing worth having comes easy. On this episode of The Amazing Seller, you’ll hear from Scott as he explains what it means to play the long game and build your business step by step. If you are ready to put in the time, you’ve come to the right place. Get all the info you need to start your ecommerce business by listening to this valuable episode!

No experience necessary, learn as you go.

Have you ever heard of the phrase analysis paralysis? It simply means that you can study and research something so much that you can’t find a simple place to start. Don’t let that happen to you! The truth is, you don’t have to be an expert at building an ecommerce business to get started. Sure, you should have important resources that you rely upon to help you navigate issues as they come up but you don’t have to know everything to get started! Learn from Scott’s story and just pick your first step so you can get moving today. Learn more by listening to this helpful episode!

5 ways you can build an audience.

If you’ve come to the stage in your process of building your ecommerce business where you are ready to start growing an audience, Scott’s developed five ways to help you begin. You don’t have to go it alone! Here are the five ways you can start building an audience for your ecommerce business;

  1. Build a blog.
  2. Create and start using a YouTube channel.
  3. Create an Instagram account for your brand.
  4. Create a Facebook fan page for your brand.
  5. Build an email list to connect with your audience.
  6. (Bonus) Start a podcast around your brand.

To hear Scott expand on each of these six ways to build an audience for your ecommerce brand, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!

3 action steps you should consider starting today!

Too often business leader and entrepreneur have all these great ideas but lack a clear way to move forward and execute them. Have you struggled with this issue in the past? How can you break the cycle of inaction and move forward with clear action steps? On this episode of The Amazing Seller, you’ll hear from Scott as he provides three action steps you can utilize that will help you move forward with your business.

  1. Choose a platform to focus on. Where is your market right now?
  2. Search “How to…” for keywords on YouTube.
  3. Be consistent and create a schedule.

Whichever step is the right one of you to take today, choose one! Don’t let this awesome opportunity to get started pass by. To hear Scott go further with these steps and more, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] You’ve got to play the long game!
  • [4:45] Some TAS news you need to hear.
  • [8:30] You don’t have to be an expert to get started.
  • [10:00] Real life brand and audience building examples.
  • [18:00] YOU are The Amazing Seller!
  • [21:00] How you can be the top resource in your market.
  • [25:30] 5 ways to increase your influence and authority. #1 Build a blog presence.
  • [28:30] Make sure to utilize a YouTube channel.
  • [31:10] How you can use Instagram to build an audience.
  • [35:30] Why you need a Facebook fan page.
  • [38:30] Don’t forget to focus on building your email list.
  • [41:20] Consider creating a podcast to reach your audience.
  • [45:00] Scott covers a 3 step action plan that you can start today!
  • [48:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS521.mp3
Category:general -- posted at: 4:30am EST

Are you ready to dive into another session of Ask Scott here on The Amazing Seller? This is the place for sellers like you who are trying to build momentum on their journey to build a thriving ecommerce business. On this episode, you’ll hear from Scott as he shares some exciting news about new TAS projects he’s working on, why it’s so important to find a source of excitement and inspiration to tap into, answers to questions from TAS followers, and much more! You don’t want to miss this great opportunity to learn helpful insights and tips that could take your brand to the next level!

Find a source of excitement and inspiration and use it!

Let’s face it, this mission to build a sustainable business can wear you down! So what’s the answer? Do you just grind it out until you burn out? Well there will be seasons where you will have to grind it out but what if you could find a tribe of people who help to re-energize you? Imagine how much further you could go if you had a way to fan those flames! Listen to this episode of The Amazing Seller as Scott explains how sellers like you can tap into the right voices and build a community that builds you up so you can go the distance!

Why you should always drive traffic to your email list.

Is it a good investment of time and resources to build up your following in channels like Instagram and Facebook or should you focus your efforts on building up an email list? On this episode of The Amazing Seller, Scott explains his thought process when it comes to building up your following. You might be surprised to hear that Scott encourages sellers to build up channels like Instagram but he says to do this in addition to building up an email list, not in place of that strategy. To get more of Scott’s insights on building up a following for your brand how to best utilize that following, make sure to listen to this episode!

Is an opportunity to sell your product on Walmart worth it?

While Amazon continues its dominance in the ecommerce industry, the likes of Walmart and others are trying to provide some much needed competition. The question is, should sellers take Walmart up on its offer to use their platform for sales? On this episode of The Amazing Seller, Scott shares his thoughts on this important topic. At the end of the day, Scott says that if you are invited to sell your product on Walmart and the process won’t distract or slow down any other plans for expansion like taking your brand international, you should go for it! Make sure to listen to this episode as Scott expands on this subject and much more, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Plans for some awesome TAS content that you need to know about.
  • [7:00] Stay fired up!
  • [10:30] Question #1: Would it be a good idea to drive my followers to Instagram?
  • [18:00] Question #2: Should I list my color variations as separate listings?
  • [21:30] Question #3: What do you think about selling on Walmart.com?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS520.mp3
Category:general -- posted at: 4:30am EST

What if there was a way for you to create a new income stream and validate new product ideas? Sounds too good to be true, right? It’s not! On this episode of The Amazing Seller, you’ll hear from Scott as he explains how sellers like you can leverage a blog to feature products that appear on Amazon. This is by no means, a get rich quick scheme. If you want to make this opportunity work, you’ve got to put in the hard work and follow Scott’s helpful five-step process. To find out what it takes to get started with this venture, make sure to catch this helpful episode!

Become an affiliate for Amazon & Clickbank!

A great way to earn revenue on your blog is to feature products from Amazon and digital product from Clickbank that line up with the general theme or focus of your brand and blog. In order for this to succeed, you’ve got to be able to create engaging content that your target audience will connect with. Don’t miss this simple way to create an additional revenue stream by linking to traditional and digital products! Learn more about this whole process from Scott by listening to this engaging episode of The Amazing Seller, you don’t want to miss it!

Optimize your blog post content!

If you are ready to start putting time and energy into building up a blog so that you can receive income from affiliate links, you’ve got to start working on optimizing your blog and its contents. How will people find you? What keywords will you use? How can you connect with other blogs and come up with a partnership? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how sellers like you can start optimizing your blog so the right people can find it and engage with your content. Don’t leave it all up to guesswork and chance! Learn more by listening to this exciting episode!

Leverage your email list to drive traffic.

If you’ve been around the TAS community for very long, you know that Scott is BIG on sellers creating their own email list to connect with their target audience. Have you built your email list yet? What’s holding you back? On this episode of The Amazing Seller, Scott goes over a great use for your email list and how it can help you make money without a product to sell! Scott explains that you can utilize your email list to drive traffic and hopefully affiliate sales through your blog post. Again, it’s helpful to make sure that the content you are driving your followers to provides value and connects with your brand. Learn more about this important topic from Scott by listening to this episode!

Use the sales data to validate product ideas!

Wouldn’t you love to make money while you used the market to validate product ideas for your brand? Of course, you do! Is that amazing scenario even possible? What does it look like? On this episode of The Amazing Seller, Scott shares how he and his team have used this strategy of analyzing the sales from their blog to drill down into niche product ideas. You can use this same strategy to see which products your target audience is attracted too and then go to work on your next product idea! It doesn’t have to be more complicated than that! Get more helpful tips and insights like this one from Scott by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] How signing up for Amazon Associates works.
  • [7:00] Scott launches into the 5 steps you can use today!
  • [10:00] How to feature links to digital products on your blog.
  • [13:00] Driving traffic to your blog.
  • [15:00] Using your email list to drive traffic to your blog.
  • [18:30] Look at the data you’ve created with your posts.
  • [20:00] Scott recaps all 5 steps.
  • [22:30] Buying a site or blog that aligns with your brand.
  • [27:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS519.mp3
Category:general -- posted at: 4:30am EST

What does it take to overcome self-doubt and move forward to build a business in the ecommerce sector? How do you create an environment where you can thrive and grow as a business leader? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes Joel Bower to discuss the topic of self-doubt. In his conversation with Scott, Joel explains how to identify what is holding you back, why it’s important to surround yourself with the right people, how money amplifies your character, the steps to overcome self-doubt, and so much more! You don’t want to miss a minute of this engaging episode with Joel!

How to identify what’s holding you back.

Imagine what it would be like to hone in on that one thing that is holding you back in life and business. Are you looking for a way to identify and remove that obstacle that you can’t quite seem to conquer? You’ve come to the right place! On this episode of The Amazing Seller, Scott sits down with Joel Bower and together they reveal a helpful approach that sellers like you can use to find out what’s holding you back. To help you get started with identifying the thing that’s holding you back, Joel suggests taking pen to paper and writing down why you are fearful of moving forward with your business. Make sure to listen to this episode as Joel and Scott expand on this topic and more!

You’ve got to find the right voices to listen to!

One of the major causes of stunted growth and development in leaders comes down to the people they surround themselves with. Who are the voices that you allow to influence you and hold sway in your life? Do you need to make some changes? On this episode of The Amazing Seller, you’ll hear from Scott and Joel as they go over why it’s so important to make sure you are listening to the right voices in your life. Joel goes even further and encourages sellers like you to work hard and gathering a diverse chorus of voices and personalities that you surround yourself with. Learn more about this topic from Scott and Joel by listening to this helpful episode!

How money and success reveal who you really are.

Did you know that the quickest way to get to the heart of a person is to give them loads of money and success? It’s true! The truth is, money is neutral, wealth alone doesn’t have the ability to change your character, it only reveals what was already there. On this episode of The Amazing Seller, Scott and Joel dive into the topic of success and money to analyze how it reveals what lies beneath the surface of business leaders. Don’t get caught up in the lie that money and profit are evil, they aren't! Find out how you can learn from this important observation and set yourself up for success early in your career by listening to this episode!

Steps you can take to overcome self-doubt.

When it comes down to it, what are some steps that you can take today to start moving away from self-doubt and toward a brighter future? On this episode of The Amazing Seller, Scott and Joel cover key steps that you can begin working on right now!

  1. What does success mean for you? Write it down!
  2. Where are you right now? What’s holding you back? Write it down!
  3. Start building the bridge between what you want and where you are.
  4. Begin with small steps, break it down.

If you are ready to take action and start the hard work of walking through these steps to break free of the hold that self-doubt has over you, make sure to listen to this episode as the guys expand on these helpful steps!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:30] Identifying what’s holding you back.
  • [10:30] Surrounding yourself with the right people.
  • [12:30] The power of understanding your own story.
  • [22:00] Serving a market and understanding how you can help others.
  • [26:00] Money is neither good or bad, it reveals who you are.
  • [31:00] Steps to overcome self-doubt.
  • [37:30] Why it’s so important to spend time with people who think differently.
  • [40:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS518.mp3
Category:general -- posted at: 4:30am EST

Are you fired up and ready to go? How are you progressing in building your ecommerce business? Could you use some helpful tips and insights to get your brand in a better position to compete? You’ve come to the right place! It's time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he reflects on his recent trip to Sellers Summit, explains the direction he’s headed with TAS, and answers to questions submitted by TAS followers like you! Don’t miss this great opportunity to get tap into Scott’s excitement and energy!

What decision will you make?

It may sound crazy but did you know that the difference between success and failure comes down to a decision that you choose to make? When you boil it all down, you really only have two options in life and business. Do something or do nothing. Which will you choose? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how making the decision to take action and do something can lead you down the path toward growth and opportunity. Are you guaranteed success if you take action? No! But once you get the ball rolling and experience failure and setbacks, you can learn from them and move forward. You won’t get anywhere by standing still! Hear more from Scott as he expands on this topic by listening to this episode!

How to use product inserts properly.

How can you effectively connect with your customers and fans? Is there a way to communicate with them through your packaging? Yes, there is! You can include something called, “Product inserts” to give more information to your customer on how they can use the product they purchased more effectively. The key here is, Amazon doesn’t want sellers like you to drive their customers away from their platform. This can be a fine line to walk. Find out how to use product inserts as effectively as possible by listening to this episode of The Amazing Seller, you don’t want to miss it!

Can you get rich quick using Scott’s ecommerce approach?

Let’s face it, the drive in many ecommerce and entrepreneurial spaces today is to get rich quick. If you’ve been around the TAS community for very long, you know that’s not what Scott is all about. He wants to help sellers like you build a business and become successful but that’ll take hard work and determination. On this episode of The Amazing Seller, you’ll hear from Scott as he explains why he doesn’t endorse the get rich quick approach. You can tell that this is an important topic for Scott, he gets pretty passionate and fired up about it and for good reason! Learn more about Scott’s mindset and what it’ll take to build a thriving ecommerce business by listening to this helpful episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Scott shares some takeaways from Sellers Summit.
  • [6:30] You have two decisions in life, which one will you choose?
  • [17:00] YOU are The Amazing Seller!
  • [21:00] Question #1: Do you have any updated thoughts on product inserts?
  • [27:30] Question #2: I have a 6 figure job, should I leave it to start an ecommerce biz?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS517.mp3
Category:general -- posted at: 4:30am EST

Let’s face it, building a brand that’s successful isn’t an easy task. If you are anything like most prudent business leaders, you'll take any help that you can get. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they unpack some insights they recently shared at a mastermind event. In their conversation, the guys touch on how to use external traffic, why you shouldn't delay in building an email list, how to connect with social media influencers, what it takes to craft compelling offers for your target audience, and much more! You don’t want to miss a minute of this engaging episode!

How to harness the power of external traffic.

Remember that old line “If you build it, they will come” from the Kevin Costner movie, “The Field of Dreams?” While that may apply to spirits coming to a mystical baseball diamond, it doesn’t apply driving traffic to your product listing. If you build everything just right, you still have to find your audience and drive them to your product listing, an email list, or a landing page of some type. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how sellers like you can take full advantage of external traffic to your brand is in the best position to succeed, don’t miss it!

Is it really necessary to build an email list? Yes!

If you’ve heard it here once, you’ve heard a thousand times, build an email list! Seriously! What are you waiting for? Don’t you want an effective tool that you can use at your own discretion to communicate with your target audience? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain all the benefits of creating an email list and how it can help sellers like you get an edge over the competition. This is a tool you can use to validate new product variations, get helpful feedback on the direction of your brand, drive traffic to your listing, and so much more! If you haven’t been convinced of the necessity of building an email yet, you need to listen to this episode!

Connecting with social media influencers is easier than you might think.

Taking that first step to connect with a social media influencer may sound really intimidating but it doesn’t have to be! Stop putting stock in your own excuses and go for it! On this episode of The Amazing Seller, Scott and Chris break down how easy it is to reach out to an influencer and begin the process of partnering with them. It’s as easy as pulling out your smartphone and recording a video to send to an influencer in your niche market. What do you have to lose? Don’t make it more complicated than it has to be! Hear more from the guys as they expand on this subject and more on this helpful episode!

What it takes to create a compelling offer for your target audience.

Have you taken the time to create an offer to entice and engage your target audience yet? What worked for you, what didn’t work? Do you plan on creating another offer in the future? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they share their tips on creating a compelling offer for your target audience. One of the most important tips that the guys share is to make sure that the offer you making to your target audience is valuable! You aren’t going to get anyone interested in something that is either junk or inexpensive. Get more tips from Scott and Chris by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Chris joins the podcast and shares his impression of the mastermind he attended.
  • [6:00] Scott launches into the 5 key elements of scaling a business to $1 million.
  • [15:30] Why it’s important to understand how to use external traffic.
  • [28:00] Don’t avoid building an email list!
  • [38:30] What it takes to connect with social media influencers.
  • [50:30] How to craft compelling offers for your target audience.
  • [59:00] Scott recaps the 5 key elements of scaling a business to $1 million.
  • [1:01:30] Why masterminds are so helpful.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS516.mp3
Category:general -- posted at: 4:30am EST

What’s it really like growing up as the child of an entrepreneur? Does that knack for innovation and experimentation really get picked up by children from their parents? On this episode of The Amazing Seller, you’ll get the special opportunity to learn from Scott’s oldest daughter, Alexis. Over the course of their conversation, Scott and Alexis discuss their home life, what Alexis observed from an early age, how the entrepreneurial mindset has influenced her as an adult, what she’s currently working on, how she plans on using the skills Scott taught her, and so much more! You don’t want to miss this fascinating insight from Alexis!

Watch out! Children are more perceptive than you may think!

Due to the fact that children are young and small, we adults tend to discount or underestimate how perceptive they really are. Case in point, Scott’s daughter, Alexis. She had the opportunity to observe Scott make bold moves with his career in business over the course of her childhood. From those observations and through conversations she’s had with Scott, Alexis has adopted an entrepreneurial mindset. This mindset has allowed her to view the world through the lens of opportunities rather than obstacles. To hear more about Alexis’ story and what she was able to observe from Scott’s career, make sure to listen to this engaging episode!

Looking for ways to serve people.

One of the best ways to stand out in the marketplace no matter your niche is to focus on serving people with the very best intentions. Listening to Scott’s daughter, Alexis, you can really see how that message was passed down from Scott to her. On this episode, you’ll hear from Alexis as she shares how the emphasis on service that she received from her parents came with her when she left their house. From her work as a hairstylist to her work with teens in a local youth group, Alexis has focused on ways she can make a difference to the people she works with. You don’t want to miss this great opportunity to learn from Alexis’ example and the inspiring way she sees the world!

How to get started in any market.

If you had to jump into a random market right now, would you know where to start? What would be your first step? What if there was a way you could learn an approach that had universal application to any market you found yourself in? On this episode of The Amazing Seller, you’ll hear from Scott and his daughter, Alexis as they share their approach to getting started in any market.

  1. Figure out who your target audience is.
  2. Observe and study your competition. What works for them? What doesn’t?
  3. How can you improve on your competition's approach?
  4. Go deep with your product/service and how it helps your customer.

These four steps are just the tip of the iceberg! Learn more from Scott and Alexis as they expand on these steps and share additional insights on this exciting episode, you don’t want to miss it!

The influence and impact that parents can have on their children.

Can a parent’s occupation end up influencing their children? Did your parent’s occupation have any impact on your life as an adult? Have you thought about the legacy you are leaving for your children or the people who matter the most in your life with your business decisions? On this episode of The Amazing Seller, Scott’s daughter, Alexis shares how her parent’s decision to live life on their terms and embrace the entrepreneurial lifestyle has influenced and impacted her as an adult. While she may not end up following exactly in her parent’s footsteps, there is no denying that Scott’s decision to work for himself has trickled down to his children like Alexis. Hear more from Alexis’ perspective and the great rapport she shares with Scott by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Scott welcomes his oldest daughter, Alexis to the podcast.
  • [5:30] Alexis talks about her early introduction to entrepreneurship.
  • [13:00] What was Alexis’ early career like?
  • [18:30] Alexis talks about trying her hand at retail arbitrage.
  • [27:00] How working with a youth group has impacted Alexis.
  • [33:30] Scott talks about launching his photography business.
  • [44:30] Alexis talks about her future and why she's excited about the possibilities.
  • [50:30] What does it take to get started in any market?
  • [54:30] How parents can influence their children.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS515.mp3
Category:general -- posted at: 4:30am EST

How’s your progress toward building your ecommerce business going? Could you use a little push in the right direction to get back on track? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares some helpful insight from a recent conversation he had with his oldest daughter. He also covers answers to questions submitted by sellers like you! Don’t miss this exciting episode that delivers the tips and information you need to succeed!

Making money isn’t taboo!

While it may be popular to “Hate” on businesses that make a lot of profit and successful people who live extravagantly, there’s reason for caution. At the end of the day, money is neutral, it’s what people do with it that makes all the difference. On this episode of The Amazing Seller, you’ll hear from Scott as he goes over a recent conversation he had with his oldest daughter about money. What he ultimately wanted to get across to his daughter was the lesson that you can have a positive impact on the world with the money you earn and that earning money isn’t some taboo to be ashamed about. To hear more about Scott’s perspective on this topic, make sure to catch this episode!

UPC changes and maintaining momentum.

What options are available if you are running into challenges when it comes to your product’s UPC? Can you get a new UPC and maintain your product’s status on Amazon? On this episode of The Amazing Seller, Scott tackles a question from a TAS follower like you who is facing this very scenario. While it may not be ideal, if you are out of compliance with Amazon’s terms of service you’ll need to start over with an authorized UPC. To get all the details about UPC’s and how to find ones that are above board, make sure to listen to this helpful episode, you don’t want to miss it!

Creating a streamlined brand and securing trademarks.

Are you ready to take your ecommerce brand to the next level? Have you been trying to figure out if this whole ecommerce thing is right for you and have reached the point where you are ready to go all in? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how to streamline your brand and get started on brand registry. While all the steps and terms may sound confusing, Scott takes his time to break down the whole process so sellers like you can jump right in without missing a beat. To hear more about his subject, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Scott shares a conversation he recently had with his oldest daughter about money.
  • [13:30] Question #1: How do I change my product’s UPC without starting all over?
  • [17:50] Question #2: What is the best way to go about securing a trademark?
  • [22:30] Question #3: How do run the best PPC strategy?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS514.mp3
Category:general -- posted at: 4:30am EST

How can ecommerce business leaders like you take your brand to the next level of growth? Is there anything you are missing that a seasoned ecommerce expert could help you see? On this episode of The Amazing Seller, Scott sits down for part two of his conversation with Allison and Tim. In their conversation with Scott, Allison and Tim learn about the importance of building your own assets away from YouTube and Amazon, they discuss how their brand is uniquely positioned in the marketplace, they find out why they need to start developing a Facebook presence, and so much more! Discover what lessons you can come away with from their coaching call with Scott by listening to this informative episode!

You’ve got to start building your own assets!

If you were to take an inventory of your business right now, what assets do you have at your disposal? As an ecommerce business leader, you probably don’t have much starting out, but what are you working toward? What are you building? Have you considered building an email list as a way to ensure your brand can outlast any significant market changes from Amazon, YouTube, Instagram, etc.? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why sellers like you need to think long-term about the assets you can create to set your business up for success. Don’t miss this helpful episode!

Recognize and leverage your unique position in the marketplace.

Do you know what unique advantage that you and your brand bring to the marketplace? Seriously! Every person has a unique story to tell and personality to display, how can you use yours to advance your business? On this episode of The Amazing Seller, you’ll hear from Scott as he shares what he sees in Allison and Tim’s brand and how they can use their story to their advantage. While you may not feel like you have a story to tell or you don't’ feel like putting your story on display, find someone who can represent your brand. People connect with people! Learn more about this important topic by listening to this episode!

Why you need to start building a Facebook presence for your brand.

If you have any hope for your brand to grow its social media presence, you need to be on Facebook. It may sound crazy but it’s true! Facebook is the most likely place where your target audience spends their time and interacts with their social network. Don’t you want to take advantage of that as a business leader? On this episode of The Amazing Seller, Scott convinces Allison and Tim to change their perspective on utilizing Facebook for their brand. If you only view Facebook as a platform to share your content on a newsfeed, you are missing out! Learn from Scott all about Facebook videos, Facebook Ads, fan pages, how to market your product on the platform and so much more! You don’t want to miss a minute of this useful episode!

Give yourself permission to learn along the way.

Has your journey as an ecommerce business leader been smooth and easygoing? If it’s been like most ecommerce leaders, the answer is likely, no. What lessons have you learned along the way? Have you given yourself permission to fail as much as you’ve encouraged yourself to succeed? The path of an entrepreneur is a bumpy one and you’ve got to be prepared to pivot and make adjustments along the way. Learn from Scott’s experience and his helpful advice as a seasoned ecommerce business leader by listening to this fascinating episode, you don't’ want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:45] Scott launches into part two of his coaching call with Allison and Tim.
  • [7:00] Why it’s important to start building your own assets.
  • [12:00] How Allison and Tim are uniquely positioned on the marketplace.
  • [15:30] Why building a Facebook presence is so important.
  • [17:30] Don’t forget to add a call to action and leverage Facebook for your brand.
  • [27:30] Learning along the way.
  • [29:30] What is the best way to connect with a good manufacturer?
  • [32:30] Tips for speaking with the right person Amazon to solve account difficulties.
  • [35:30] How to connect with Tim and Allison.
  • [37:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS513.mp3
Category:general -- posted at: 4:30am EST

What does it take to get a six-figure business unstuck and back on the road to prosperity? How do you make sure you aren’t missing significant opportunities to expand your brand build a sustainable business model? On this episode of The Amazing Seller, you’ll hear from Scott as he speaks with Alison and Tim on a coaching call. In their conversation with Scott, Alison and Tim go over their business, consider how to leverage their growing YouTube channel, learn why it’s important to connect with influencers, and much more! You don’t want to miss a minute of this engaging episode featuring Alison and Tim!

How to leverage a growing YouTube channel.

What can you do to take full advantage of a successful YouTube channel as it relates to building an ecommerce brand? Is there a way to ensure that your followers can stay connected to your content outside of YouTube or whichever social media channel they find you on? On this episode of The Amazing Seller, Scott explains why sellers like you should create opportunities for your followers to join an email list. Don’t assume that you will always have access to your YouTube channel or Facebook group! Things can change quickly and you want your business to be prepared for the worst-case scenarios. Listen to this episode as Scott explains how to leverage a YouTube channel for the best results and much more!

What it takes to connect with social media influencers.

How can you expand your reach and find new ways to connect with your target demographic? What does it take to get connected with social media influencers that align with your brand’s niche focus? On this episode of The Amazing Seller, you’ll hear from Scott as he helps Alison and Tim understand how to connect with social media influencers in a way that makes the most sense for their business. Scott also explains why it’s important to create bundles that entice your target audience and why you should drive them to a landing page so you can capture their info and keep them apprised of your brand’s offerings. Learn more from Scott on this exciting episode!

Use your passion and share your story!

What is one of the best ways to grow your brand and build long-term success? Connect with your target audience by sharing your passion and your story! Seriously! If you can find a way to share your love for cooking or bass fishing in a genuine and authentic way, you’ll find a following in no time! While it may be a simple approach, it’s not without its unique challenges but this method is a proven way to build a following that will help your business grow. To hear more about this effective strategy and how Scott encourages sellers like Alison and Tim to use it, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!

Why it’s important to pick one area of focus.

Do you ever struggle with honing in on one area of focus in life or business? You aren’t alone! Many business leaders find it difficult to limit their time and attention to one area but this is often to their detriment. On this episode of The Amazing Seller, Scott explains why it’s important for sellers like you to do your best at picking one channel or direction with your business and sticking with it for a sustained amount of time. As a business leader, you are likely a driven and energetic person but all that drive and energy gets wasted when it’s scattered in multiple directions! Listen to this episode as Scott talks with Alison and Tim, ecommerce sellers like you who find themselves in the midst of this struggle.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Scott kicks off the coaching call with Allison and Tim.
  • [8:00] How to leverage a growing YouTube channel.
  • [15:00] Connecting with influencers for giveaways.
  • [20:00] How “Pretty Links” can help you promote your brand.
  • [24:00] Struggling to pick a singular direction.
  • [27:30] How to monetize content and create sales channels.
  • [41:00] Picking the right path for focusing time and resources.
  • [46:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS512.mp3
Category:general -- posted at: 4:30am EST

Are you fired up and ready to tackle another weekend reaching for your goals and laying the foundation for your future? Could you use some encouragement and insight as you build your ecommerce business? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he goes over answers to questions from TAS followers like you. Topics in this episode include launching variations, PPC challenges, resources for starting Facebook Ads, and much more! You don’t want to miss a minute of this engaging episode!

Do you have the right mindset?

One of the things that will make or break your chances for success in building a thriving ecommerce business is the state of your mindset. Seriously! If you are stuck in an unhealthy and constantly negative or limiting mindset, you won’t go far. On this episode of The Amazing Seller, you’ll hear from Scott as he shares a conversation that he recently had with his oldest daughter about money and preparing for the future. Find out what you can learn about your own mindset by listening to Scott’s story, you don’t want to miss it!

The best launch approach when it comes to variations.

What is your strategy when it comes to launching your first product in your ecommerce brand? Are you starting with just one product, one product with variations, or are you launching with multiple products? On this episode of The Amazing Seller, you’ll hear from Scott as he provides his perspective on launching your first product and putting it in the best position for success. According to Scott, it’s best to start out with only two or three variations with at least 50 units in stock. Scott also stresses the importance of focusing on just one variation and pouring all of your time and resources into it. To hear more about this important subject, make sure to listen to this episode!

How to start using Facebook Ads the right way.

If you are ready to start expanding your brand’s reach into social media channels, you are going to need to know how to set up effective ads. What’s the best approach to setting up ads on Facebook? Where do you even start? On this episode of The Amazing Seller, Scott shares an important resource that will help sellers like you get started with Facebook ads the right way. Thankfully, Scott has formed a helpful partnership with Rick Mulready and together they’ve provided a resource for sellers to utilize that goes over all the info they need to know when approaching Facebook ads for the first time. Hear more about Scott’s work with Rick and the link to their resource at the end of this post!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Scott shares a story from an experiment with his new brand.
  • [6:30] An update about Scott’s new dog.
  • [8:30] Scott’s thought of the week.
  • [14:00] Question #1: Should I launch several different products at once or add them as variations?
  • [21:30] Question #2: I'm not indexing for any of the long tail keywords, what should I do?
  • [30:30] Question #3: How can I make sure that I’m doing Facebook Ads the right way?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS511.mp3
Category:general -- posted at: 4:30am EST

Have you reached the point in developing your ecommerce brand that you are ready to start creating videos that will help you grow your reach and expand social media presence? Are you looking for tips and insights that can help you put out solid content that will connect with your audience? Look no further! On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his three-step formula to create Facebook videos that will get traffic and boost your sales. Don’t leave it all up to guesswork! You can count on Scott’s years of wisdom and experience in this important area. Listen to this episode to get the entire three-step formula and more!

Don’t delay, set up a Facebook fan page today!

What is your strategy for connecting with your target audience on social media? Have you already started the process of building a social media presence or have you avoided that aspect of expanding your brand’s influence? According to Scott, the best place to start with social media engagement is by creating a Facebook fan page. You don’t have to have everything ready to take this step and it doesn’t cost you anything! You’ll need this asset started when you are ready to begin creating and posting videos for your brand. To learn from about this important first step from Scott, make sure to listen to this episode of The Amazing Seller!

Questions you should ask yourself before you create a video.

As you sit down to start thinking through your ecommerce brand’s first video that you’ll post on social media, there are a few important questions that you should ask yourself. These questions will help you narrow your focus and clarify the purpose of your video.

  • Why are you creating the video?
  • What do you want your viewer to do?
  • Where are you sending your viewers?

Asking yourself these questions and really thinking through your answers will put you and your brand in the best position for success as you move into video and content creation. To hear more about this topic from Scott, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!

Why you need several “Calls to action.”

Can you think of the last time when you watched a video or a pitch about a product and found yourself wondering what the point was? Don’t let that be the takeaway that your viewers get when they finish your video! On this episode of The Amazing Seller, you’ll hear from Scott as he stresses the importance of providing several “Calls to action” in your Facebook video. While it may not feel natural at first, using a call to action at the beginning of your video and at the end of your video will help guide your audience toward their next step with your content. To hear great examples of how to naturally and seamlessly include your calls to action, make sure to listen to Scott’s expert advice on this episode!

Educate and engage your audience!

If you think back to the last video that really pulled you in, what was it that kept you engaged? Will you go back to that source for more videos? Was the video entertainment focused or educational? On this episode of The Amazing Seller, Scott explains why it’s vital to educate and engage your audience when you create your Facebook videos. If you want to build a following you’ve got to deliver good content that educates your audience on a topic they are interested in. To keep your target audience coming back for more content, it’s important to engage them with questions and encourage them to comment on the video. To hear more helpful tips from Scott on this subject, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] How the 3 step formula has helped Scott’s new brand.
  • [8:30] Why you should create a Facebook fan page right now.
  • [14:00] Questions you should answer before you create a video.
  • [20:00] Scott launches into his 3 step formula.
  • [23:00] What are your “Calls to Action?”
  • [31:30] Educate your audience and engage them!
  • [34:30] Scott recaps all 3 steps of his formula.
  • [36:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS510.mp3
Category:general -- posted at: 4:30am EST

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