TAS 533 - UPDATE: Retail to Online Sales to Digital Products to Funnels? + Uncovering More Opportunities

What does it take to get great brand and business ideas from the retail space and into the digital space? What will it take to leverage sales funnels and other great tools to get the traffic flowing? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes returning guest, Keith Snow. In his conversation with Scott, Keith gives an update on his business, how its changed over the years, what he’s working on right now, steps he's taking to bring his brand to the next level of success, and much more! You don’t want to miss a minute of this engaging episode featuring Keith!

Small adjustments can make a huge difference.

Why do so many leaders in the business world spend so much time and money to attend conferences? Sure networking with other like-minded individuals is helpful but more often than not, it's for that one nugget of insight that has the power to transform their business. Both Scott and his guest, Keith have experienced this reality. If you are wondering if conferences, events, or even podcasts are worth your time, Keith is here to share that they are! You never know when you’ll come across that one idea that will take your business to the next level of growth. Don’t miss this opportunity to learn from Keith’s story and Scott’s helpful insights on this episode of The Amazing Seller!

Why it’s so important to leverage your passion.

If you’ve been around the TAS community for very long, you know that Scott often drives home the point that sellers like you need to leverage the things you are passionate about to build your brand. Keith Snow’s story is a prime example of what Scott teaches! Keith is a chef who is passionate about helping people enjoy high-quality food and flavors. Leveraging his passion, Keith has been able to build a thriving ecommerce business around his how-to videos and his custom blended spices. Learn more about Keith’s story and how sellers like you can learn from his success by listening to this informative episode!

How legitimate scarcity can help you drive business.

One of the best ways to drive business and interest in your products is to inform your customer base about the limited availability of your products. While some may manufacture this “Scarcity” mindset, there are some legitimate ways to inform your customers of this type of shortage without manipulating them. On this episode of The Amazing Seller, you’ll hear from Scott as he explains how Keith Snow can utilize his limited resources to build up his buyers' desire for his products. In their conversation, Keith shares how he often runs out of certain spice blends and that it can take time to get those orders refilled. Scott then explains that Keith can invite his customers in on that process and let them know how and when they can sign up and stay up to date with Keith’s great products. To hear more about an ethical way to leverage the scarcity angle of product availability, make sure to listen to this episode!

Find a way to keep your customers coming back!

What can you do to keep your customers coming back for more products? Is there a way that you can create content that keeps them coming back? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Keith Snow to explore the ways that Keith can bring his customers in through a reoccurring or subscription service. Keith is passionate about his spices but he is also passionate about creating recipes that people can use to enjoy the spices to their fullest potential. Scott encourages Keith to consider making future recipes only available through a subscription service in order to grow and expand his business. Hear all about Scott’s thinking behind this option and why more sellers should be taking this angel by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [4:45] Scott welcomes returning guest, Keith Snow.
• [7:00] How has Keith’s brand changed over the years?
• [19:00] Has Keith been able to utilize Amazon tools like Subscribe and Save?
• [23:00] Small tweaks can make a huge difference.
• [28:00] How Keith’s passion for spices fuels his brand’s success.
• [30:30] Utilizing legitimate scarcity.
• [35:20] Keith talks about the digital product that he wants to market.
• [39:00] Scott suggests adding a subscription option and other ideas for Keith’s content.
• [49:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

• Episode #50 with Keith
• www.theamazingseller.com/bootcamp
• www.harvesteating.com
• The Harvest Eating Cookbook
• The Survival Podcast
• Food Storage Feast