The Amazing Seller Podcast

As you’ve worked your way through the PACE method, it’s time for the crucial pillar; cultivation. This is the step where you begin to build and establish a connection with your target audience. On this episode of The Amazing Seller, Scott and Chris walk through all the facets of the cultivation pillar. In their conversation, the guys explain how to introduce people to your brand, what it takes to craft a compelling email for your audience, how to build a robust and valuable community, and much more! Don’t miss a minute of this helpful episode!

Introducing people to your brand.

Sometimes the best approach is the most obvious one! Seriously! Too often people can overcomplicate easy steps like introducing your audience to your brand. If they’ve connected with you through a lead magnet method, take the next step and reach out to them and tell them about your brand, it’s that easy. Don’t stress out about getting the wording just right, approach them like you’d like to be approached about subject matter that you are passionate about! To hear more about how to make this initial step of introduction, make sure to listen to this episode of The Amazing Seller!

Trust is your currency, use it well!

As you build your brand and connect with your audience, what is your number one asset? Trust! How do you build it? How do you make sure you don’t violate it? On this episode of The Amazing Seller, Scott and Chris go through their strategy of building trust with your target audience. While it may be tempting to cash in on your newly created email list, the guys caution moving too fast too early. Remember, as you build your brand you are creating goodwill, value, and ultimately trust with your audience. Learn more about walking the fine line of building trust and then using your connection to further your brand by listening to this informative episode!

Why a strong community that supports your brand is important.

How will people connect with your brand and see the long-lasting value of staying connected to it? Why should someone keep coming back and become further invested in what you’ve built? According to Scott and Chris, it all comes down to the community you are able to create with your brand. If you take the time to invest in and foster a thriving community alongside your brand it will increase your chances of success. To find out what it takes to start building this enticing and valuable community, make sure to listen to this episode of The Amazing Seller!

You don’t have to be an expert!

How do you start creating content that will draw your audience in? What role will you take on as you connect with your audience and invite them into your brand? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they reveal their approach to content creation. At the end of the day, you don’t have to be an expert to educate and inform others of what you’ve learned! Think of it this way, if found a great tool or tip that your friends could use to make their hobby more enjoyable, how would you share it? Try using that same approach to connecting your audience to your brand! Learn more from Scott and Chris’ seasoned perspective by listening to this episode, you don't’ want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] The 3rd pillar of PACE, Cultivation.
  • [6:30] How do you connect and introduce people to you and your brand?
  • [15:15] Tips for creating a compelling email to your ideal customer.
  • [20:30] How do you teach people if you aren’t an expert?
  • [28:15] Build a strong community that supports your brand!
  • [34:00] How you can leverage your email list to build your community.
  • [39:30] Why it’s important to establish trust before you push offers to your community.
  • [44:00] Cultivation is all about nurturing your relationship with your target audience.
  • [46:30] Chris recaps all the aspects of the cultivation pilar.
  • [49:00] Make sure to utilize the whole PACE method, it’s worth it!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS548.mp3
Category:general -- posted at: 4:30am EST

Are you ready to keep pushing on with your ecommerce business? Do you have all the resources you need to take your brand to the next level of growth? If you need that extra little push, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he goes over why you should check out the PACE method, his thought of the week, and as always - the answer to a question from a TAS follower like you! Come ready with pen and paper, you are going to need it for this engaging episode!

Is your business on PACE?

If you’ve been around the TAS community for very long, you know that Scott and Chris have been working through a great series that explores the PACE method. Have you jumped in to hear what it’s all about? If not, in a nutshell, PACE is built on the following pillars;

  • Prepare.
  • Attention.
  • Cultivate.
  • Expansion.

By exploring each of these pillars of PACE, you’ll have the tools necessary to expand your brand and get in on the right track for success. Make sure to check out the resources section at the end of this post to get more info on PACE!

Life is short, make the most of it!

When you are young, you tend to live life under the assumption that anything is possible. While that’s great, as you get older, you realize that life is short and you need to do everything you can to make the most of it. Are you heeding that wisdom or are you wasting some of the best years of your life in a job or a situation that makes you miserable? If that’s the case, do something about it! You don’t get any awards at the end of life for suffering through situations you could have changed! To hear more about making the most of life, make sure to listen to this episode as Scott expands on this topic and more!

Considering multiple brands? Slow down!

So you’ve built your first brand, great work! Building a brand that can go the distance is no small feat. Now, what do you do? Should you expand your brand? Retool your brand? Or launch a new brand? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thoughts on this crucial topic! According to Scott, it may be wise to slow down and consider if it really is in your best interest to spread your time, energy, and resources to start a second brand. Speaking from personal experience, Scott suggests building out and expanding your successful brand to its fullest capacity before you ever consider starting a second one. Learn more from Scott’s expert take on this subject by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:25] Make sure to check out the PACE method!
  • [3:30] Scott’s thought of the week; life is short!
  • [8:00] Question: How do I get someone to be the face of my brand?
  • [13:00] Why you should be cautious about starting multiple brands.
  • [14:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS547.mp3
Category:general -- posted at: 4:30am EST

Let’s face it, all of your preparation work to build a rock solid brand won’t do you any good if you can’t grab the attention of your target audience! What is the answer? How do you plan to connect with your prospective customer? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they break down “Attention,” the second pillar of the PACE method. Make sure your brand is on PACE for success by listening to this whole series starting with an overview of PACE and the episode exploring the first pillar, “Preparation” located in the resources section at the end of this post!

How do you identify your target audience?

Who is in your target audience? Are you trying to connect with busy professionals, stay at home mothers, people under 30? Does your strategy match your audience? Don’t expect to go to Instagram to connect with rural hunters! A huge part of setting your brand up for success is not only figuring out your niche market but actually spending time in the digital spaces where your audience hangs out! Make sure to listen to this episode of The Amazing Seller as Scott and Chris expand on this topic and reveal how sellers like you can connect with your audience in a meaningful way.

Attracting your ideal customer.

Don’t waste your ideal customer’s time! Seriously! Too often ecommerce leaders will put in a tone of time and effort to find a niche market and identify their target audience only to blow their chance to get them connected to their brand! You can avoid that common mistake by making taking your ideal customer seriously by putting something cool and valuable in front of them. According to Scott and Chris, one of the best ways to do this is by running a giveaway on the social media platform that they hang out on and that appeals to the niche market you are targeting. Get more details on how to effectively put this strategy into practice by checking out the listing building workshop located in the resources section at the end of this post!

5 lead magnets you can use to build your email list.

As you continue to hone your strategy and find ways to get good offers in front of your ideal customer, consider using Scott’s tried and tested lead magnet approach. On this episode of The Amazing Seller, you’ll hear from Scott as he briefly runs through five lead magnets you can use to get your audience to raise their hand, submit their email address, and in some cases - put their credit card on file.

  1. Contest.
  2. PDF or Ebook download.
  3. Video series.
  4. Checklist.
  5. Free plus shipping offer.

Find out how these five lead magnets can fit into your overall approach by listening to this helpful episode, you don't’ want to miss it!

You don’t have to be an expert to get started!

How are you feeling about your chances to get your ecommerce business on PACE to succeed? Do you feel intimidated and overwhelmed? That’s to be expected! While the prospect of getting this dream of yours off the ground can be scary, it doesn’t have to be. Scott and Chris want to encourage and equip leaders like you with as many tools necessary for you to succeed. The truth is, you don't’ have to understand each and every step to get started. Scott frequent advice to chunk it down really does work! Find an action step you can work on today and work toward that one, don’t let fear paralyze you with inaction!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:15] Don’t forget to take the time to PREPARE!
  • [2:45] How do you identify your target market?
  • [12:00] What does it take to attract your ideal customer?
  • [20:45] Start exploring and getting to know your market right now!
  • [24:00] Scott touches on the five aspects of the Preparation pillar.
  • [27:30] Learn and adjust along the way!
  • [29:00] Scott shares 5 lead magnets you can use to build your email list.
  • [35:00] How you can deliver value in order to build credibility.
  • [40:00] Starting from scratch and building traffic.
  • [41:30] Every brand needs a home base!
  • [49:00] Closing thoughts from Scott and Chris.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS546.mp3
Category:general -- posted at: 4:30am EST

What will it take to get your business on PACE? How can you take practical steps right now make sure your brand is poised for profitability and long-term growth? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they break down the first pillar of their PACE method. In their conversation, the guys go over how to start building a solid foundation for your business, what it takes to niche down and locate a long-term market, why you should make sure to tell your story and your brand’s story, how to create a roadmap for success, and much more! Don’t miss a minute of this helpful episode with Scott and Chris!

Laying the foundation.

If you think of building your business like you would a building, it makes sense to spend a lot of time making sure that you get the foundation right. In a similar fashion to building a brick and mortar store, if you mess up the foundation of your business, it’s really hard to go back and fix that damage. What steps have you taken to make sure your foundation is solid? Do you have a good plan in place? Make sure to listen to this episode of The Amazing Seller to hear from Scott and Chris as they explain what it takes to set up a solid foundation that will last!

How to locate a long-term niche market.

As tempting as it may be to build a business by capitalizing on a trend or new fad, there is a good reason for caution! On this episode of The Amazing Seller, Scott and Chris talk about what it takes to locate a long-term niche market to build your brand around. One of the best points that the guys make is going to social media to investigate whether your prospective niche market has presence and community around it. Don’t come up with a great product idea and then go looking for the community - that’s a backward approach! To hear more about building your brand the right way, make sure to listen to this helpful episode!

Tell your story!

Whether you know it or not, you have a story to tell! Be honest, you aren’t starting your own business up and out of the blue. Dig deep, find, refine, and tell your story. This is one of the best ways to connect with your target audience and build a brand that people can relate to. On this episode of The Amazing Seller, Scott and Chris share how sellers like you can craft and shape your personal and brand narrative in a compelling way. You don’t have to lie or make up a story to sound interesting, trust that people will connect with your story if you work on telling in an effective way. Listen to this episode to hear how Scott has done it, you don't’ want to miss it!

Why you need to create a roadmap.

When have you ever gone from point A to point B without making a plan to get there? Sure it can happen by accident or luck but if you want steady and predictable results, you’ve got to make a plan! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they discuss how to make a road map from where you are to where you want to be with your business. It can be really helpful to come up with a macro (large scale) plan and a micro (small scale) plan. As you identify your macro objectives, the micro-objectives exist to help you tackle each step along the way. While it may sound intimidating, as Scott often stays, when you chunk it down, your goals become a lot more attainable. Learn more from Scott and Chris about this important topic by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Make sure to get the PACE overview!
  • [3:30] Looking at the foundation of the “Preparation” pillar of PACE.
  • [6:00] How to identify a long-term and sustainable market.
  • [13:30] The product you launch needs to lead back to your niche market.
  • [21:30] Knowing your “Why” matters.
  • [29:00] Tell your story!
  • [34:00] You’ve got to have a roadmap if you want to succeed.
  • [47:30] The last aspect of “Preparation,” building up assets. What are your assets?
  • [55:00] Closing thoughts from Scott and Chris.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS545.mp3
Category:general -- posted at: 4:30am EST

Welcome back to another session of Ask Scott here on The Amazing Seller! This is where motivated and driven people like you can come and get that extra shot in the arm you need to push forward with your brand building and ecommerce dreams. On this episode, you’ll hear from Scott as he gives an update on what he’s been up to with the TAS brand, what he has planned for the future and an answer to a question submitted by a TAS follower like you! Don’t miss a minute of this exciting and helpful episode!

Get to know Scott by listening to his story!

Whether you’ve been part of the TAS community for a long time or if you’ve just joined, you’ve got to make sure you check out Scott’s story. From family struggles, personal hang-ups, and an unlikely starting point, Scott has been able to push past all the junk and create a more hopeful future for himself and his family. Part of the reason why Scott went out on a limb to tell his story was to help sellers like you who have doubted if you could really make a difference and make a name for yourself like he has. The truth is, you can! Make sure to check out the link to episode number 543 in the resources section to hear the full story!

Is your business on PACE?

You may have noticed that Scott has been shifting his focus recently to include more resources to help leaders like you build a thriving brand. In the process, Scott and his team have developed what they call the PACE method. The PACE method is built on the following pillars;

  • Prepare
  • Attention
  • Cultivate
  • Expansion

Stay connected to the TAS community over the coming weeks as Scott has plans to drill deeper into each of these pillars and how leaders like you can use them get your brand headed in the right direction. In the meantime, check out the link in the resources section to episode 542 where Scott and Chris introduced his new method!

How can I get my digital content into the hands of my buyers?

According to Scott, one of the best ways to connect with your target audience and especially your customers is by providing them with value. A great way to do this is by creating content like ebooks and PDFs that will help your customers use your product effectively. Is this acceptable with Amazon’s Terms of Service? Scott says, in his opinion, that it is a great idea to offer a resource like an ebook or PDF as long as you don’t drive your buyer to purchase away from Amazon and that you are stipulating that you are including this resource with their purchase. To hear Scott go into greater detail with this important subject, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:10] Why you should check out the PACE method.
  • [7:45] Question: Can I use Ebooks & Digital Downloads and not violate Amazon's TOS?
  • [13:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS544.mp3
Category:general -- posted at: 4:30am EST

Let’s face it, everyone has their own story filled with the highs and lows that life brings along. Some people have more tragedy and pain in their life than others but at the end of the day, it all comes down to how you choose to move forward. Will you stay stuck and defeated by your pain or will you move forward and rise above it? The choices you make today can have the power to shape your life for years to come! Make sure to listen to this episode of The Amazing Seller as Scott sits down with Joel Bower and opens up about his childhood, the pain his mother struggled with, how that’s impacted him today, and more.

Why it’s helpful to understand how the past shapes us.

Did you know that there is one on earth who is a self-made individual? It’s true! While the term often refers to someone who’s worked hard to build their wealth or fame with their talent and hard work it can be misleading. People are a product of their surroundings, for good and for bad. The more you buy the lie that your past doesn’t matter, the more you cut yourself off from growth. What lessons can you learn from looking back at your past? What healing could occur? Learn from Scott’s story and how he’s been able to embrace and come to terms with his past to plot a more hopeful future by listening to this episode of The Amazing Seller.

Pain is part of the story, you choose what power it holds.

Hearing Scott open up about the pain that filled his childhood from the tension in his parent's relationship to financial struggles, alcoholism, and an eventual divorce seems like too much for any one person to bear. While it would have been understandable for Scott to succumb too much of the pain in his life, he chose a different path. He didn’t want his story to be dominated by the pain in his past, he wanted to use it as fuel for a brighter future. You can do that too! You don’t have to let the narratives of past hurt or failure to define your future. Hear more about Scott’s journey by listening to this powerful episode of The Amazing Seller.

If the pain is too much to bear, please get help.

One of the toughest aspects of Scott’s story is hearing the long-term impact of substance abuse and isolation. As she struggled with the pain of her own past, Scott’s mother sought relief by depending on alcohol and prescription drugs to relieve the pain. Thankfully, he was able to witness his mother find freedom through sobriety before her death. During a particularly difficult time in his life, Scott had mentioned taking the route of committing suicide. Looking back, he doesn’t think he really would have followed through with the threat, he was just trying to elicit a response from his mother. Both of these aspects of Scott story serve as a reminder that life can pull you in directions you would never have imagined if it gets to be too much to bear, get help. Don’t struggle and suffer alone, a healthy and fulfilling life is worth fighting for!

Believe in yourself and pursue what makes you happy!

At the end of the day, Scott wants his story to serve as an example that you can rise above your pain and pursue a life of joy and happiness. While it is not helpful to ignore your pain, the key is to find a way to focus on what you can do with your life in the here and now. Embrace a future where you can pursue what makes you happy. Believe in yourself and your ability to go out there a succeed. If you need encouragement and motivation, look to what Scott has done. No, he’s not perfect but he wants his story to help leaders like you who are wondering if they have anything to offer the world - you do!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Scott welcomes Joel to the podcast.
  • [5:00] You can use your pain as fuel to move forward.
  • [7:15] A preface to Scott’s story.
  • [8:45] Scott starts to share his story.
  • [15:15] What it was like growing up in a tumultuous household.
  • [24:45] Why Scott struggles with leaving his family even for a short trip.
  • [28:30] How your past story shapes your current behavior.
  • [30:45] Scott talks about having to make the decision to live with his father over his mom.
  • [36:20] What would be different if the challenges and hurt never happened?
  • [39:00] Why does Scott feel compelled to control things in his life?
  • [43:00] Scott talks about building his house.
  • [46:00] The long-term impact of fear, suicide, and death.
  • [50:00] Finding stability and building a solid foundation.
  • [55:15] Why it’s important to believe in yourself and pursue what makes you happy.
  • [57:00] Scott talks about the moment he found out his mother had passed away.
  • [1:00:00] Advice for people who are struggling right now.
Direct download: TAS543.mp3
Category:general -- posted at: 4:30am EST

What are the building blocks for a successful and long-lasting brand? How can you start putting together your plan to get your brand on track and growing? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they reveal their PACE method for building an engaging and successful brand. PACE is built on the following pillars;

  • Prepare.
  • Attention.
  • Cultivate.
  • Expansion.

Make sure to listen to this episode as the guys walk through each pillar and explain how business leaders like you can use them to build a thriving brand. Have pen and paper ready, you don’t want to miss it!

Put in the time and prepare your brand for success!

Too often people want the results without the hard work. Wouldn’t that be nice? The truth is, anything worth having takes time to build and acquire. Nothing comes easy in life! On this episode of The Amazing Seller, Scott and Chris talk about the important pillar of preparation. In many ways, you can think of this step as pouring the concrete foundation of a building. It’s not sexy but it is important! Take your time, do your research - this is a vital phase in building your brand for long-lasting success. Learn more about this pillar by listening to this episode!

Grab the attention of the right people for your brand.

One of the worst things you can do as a business leader is waste time and resources on people who will never connect with your brand. Businesses do this all the time by placing ads in markets that are not relevant to their audience. Don’t make the same mistake! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain why it’s so important to grab the attention of the right people for your brand. An important part of this pillar is knowing who your target audience is and how they behave. Don’t go spending money Facebook ads if your audience is spending all their time over on Instagram! Find out more about how this pillar fits into the PACE method by listening to this engaging episode!

Cultivate a connection with your audience.

Why would your ideal customer choose your brand over your competition? What will happen if your competitor slashes their prices, will you see your target audience flock to them for the better price or will they stay with you? You’ve got to start thinking of ways to connect with your audience if you have any hope for a long-lasting brand. A great way to cultivate a connection with your audience is by telling stories and letting them in on who you are and what you are all about. If you are a single guy to loves to travel and explore, use that! If you are a married woman with kids who love to do crafts and fun projects, use that! The key is to build that personal connection. To hear more about cultivating a connection with your audience, make sure to listen to this episode of The Amazing Seller!

Take your brand to the next level by focusing on expansion.

The business world is filled with stories of organizations that make all the right moves only to see their growth plateau. How can you put a plan in place so that doesn’t happen to your brand? According to Scott and Chris, it all comes down to the last pillar of the PACE method, expansion. Once you’ve fine-tuned your brands approach to connecting with and cultivating your target audience, you’ve to start thinking about long-term success. In what ways can you start diversifying your sales channels? How can you begin to work smarter, not harder? What roles and tasks can you start automating or outsourcing? To hear the full breakdown of this final pillar in the PACE method, listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Building brands that last using the P.A.C.E method.
  • [4:00] Pillar #1: Prepare.
  • [8:00] You’ve got to have passion or knowledge of your niche market to succeed.
  • [14:00] An example of a brand the took the time to prepare.
  • [20:00] Pillar #2: Attention.
  • [27:30] Pillar #3: Cultivation.
  • [37:00] Storytelling is the best way to connect with your audience.
  • [41:15] Pillar #4: Expansion.
  • [47:50] Is your brand on PACE?
  • [49:20] Closing thoughts from Scott and Chris.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS542.mp3
Category:general -- posted at: 4:30am EST

Are you fired up and ready to go out there an build your ecommerce business? What’s holding you up? What’s slowing you down? Do you have some challenges that you need some outside perspective on? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he goes over how you can participate in a new TAS contest, his thought of the week, and an answer to a question about driving traffic to your product listing. Make sure to have pen and paper ready for this exciting episode!

Make sure to check out the new TAS contest!

As an ecommerce seller, you are looking for every way possible to get an edge over your competition. One of the best advantages that you can get your hands on is connecting, personally with Scott and getting the opportunity to learn from him. Don’t let your chance to get private coaching sessions with Scott and a whole load of TAS classes and content pass by! Check out the resources section below for a link to enter the new TAS contest. Hear more about the contest by listening to this episode of The Amazing Seller, you don’t want to miss it!

Original content matters.

Let’s face it, the internet is packed full of copycats. Too often people take advantage of that copy and paste tool to grab content that others work hard creating to pass it off as their own. Make sure you don’t follow that same mistake! It’s worth your time to sit down and plan out and think through creative content to engage your audience. Build something you can be proud of and something your followers will be proud to share. Hear more about this topic and other helpful tips from Scott by listening to this informative episode of The Amazing Seller!

Customizing links and driving outside traffic.

What is the best way to drive traffic to your Amazon product listing? Should you just provide the direct Amazon link to your brand’s product listing? On this episode of The Amazing Seller, Scott explains his take on this important topic! Do not post the direct Amazon link to your product listing for outside traffic! There are some helpful tools that you can use to customize your own link for your audience. The main reason you want to do this is to maintain the control of that “asset.” Now it may seem odd to think of a link as an asset - but think about it this way, if you have these customized links out there that drive traffic to your product listing on Amazon, when you want to make the shift to your own ecommerce store, you can start by updating your link. To get the full breakdown from Scott on why this is so important, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Make sure to check out the TAS contest.
  • [6:00] Scott’s thought of the week; create useful content!
  • [9:00] Question: What is the best way to send traffic to my Amazon product listing?
  • [14:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS541.mp3
Category:general -- posted at: 4:30am EST

One of the most important aspects of building your ecommerce business is making sure that you are honing your efforts to target the right audience. Too often many ecommerce leaders waste time and energy on things like keywords that won’t get them any return on their investment. Is that happening to you? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down his approach to using longtail keywords to accurately target his audience. If you are ready to step up your keyword strategy, this is the episode for you - don't’ miss it!

Why longtail keywords are so important.

As an entrepreneur, you are always looking for ways to improve yourself and your business. What if you could take your ecommerce business to the next level of growth by spending some extra time and energy on an area you are already working on? It’s true! According to Scott, if sellers like you could take a little extra time to niche down on your longtail keywords, that could be just the thing that pushes your brand over the top. To hear why longtail keywords are so important and what you can do to take full advantage of this important aspect of your business, make sure to listen to this helpful episode of The Amazing Seller!

How to conduct keyword research.

What does it look like to go through the whole keyword research process in the most effective way for your ecommerce business? Are there any shortcuts and tips that you need to know? On this episode of The Amazing Seller, Scott goes over his process by giving concrete examples that will help sellers like you get a grasp on the process. Don’t over complicate it! Take the time to learn from Scott’s helpful advice and learn what he’s done, you don’t have to reinvent the wheel. As always, if you have any questions or if you need some additional detail, make sure to connect with the TAS community and reach out to Scott!

A helpful tool you can use with keyword research.

Have you ever had a moment where you wished someone would develop a tool that would help you improve some of the more laborious processes associated with building your ecommerce business? You are in luck! On this episode of The Amazing Seller, you’ll hear from Scott as he explains how Jungle Scout has worked hard to develop a tool that can help sellers like you improve your keyword process. Make sure to check out the link to the Jungle Scout tool that will help you cut through the more clunky aspects of keyword research by checking out the link in the resources section below!

Don’t be afraid to go deep!

The life of an entrepreneur can be a risky one and no one would blame you for playing it safe, but where has playing it safe taken you? If you want to see results, you’ve got to be willing to try things you’ve never done before! One of those important steps you can take is to challenge yourself to go deeper and work to hone in on more specific longtail keywords. It may seem challenging but it’s worth it! What are you waiting for? Listen to this episode of The Amazing Seller to get all the insights and tips you need to move your ecommerce business forward, don’t miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Why longtail keywords are so important.
  • [5:00] A great tool you can use for keyword research.
  • [6:00] How to conduct keyword research.
  • [10:00] Scott breaks down how to find keywords and a goes through a helpful example.
  • [15:00] What should be your goal when it comes to keywords?
  • [22:00] Scott talks about his test budget for this keyword experiment.
  • [25:00] Go deeper and be specific!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS540.mp3
Category:general -- posted at: 4:30am EST

What does it take to get your message out there and build an audience? How do robust and successful brands get built? You’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from brand-building expert, Annabel Mendez. In her conversation with Scott, Annabel explains brand building, where to start in the process, how to make your brand stand out from all the rest, why customer service is so important, how to create compelling content, and so much more! If you are ready to get to work building up your brand, this is a great place to start!

What is brand building?

What is brand building? Why should sellers like you spend your valuable time and energy on this particular aspect of your business? Branding is telling the story of your brand. It’s also the way that your customers interact with every aspect of your business from packaging to logos. What is the status of your branding? Does it need a fresh take? If you want to build your reputation and expand your reach, you’ve got to make sure your branding is on point! To hear more about brand building and what it takes to get your business to the next level, make sure to listen to this episode of The Amazing Seller.

Customer service is EVERYTHING!

When was the last time you gave your business to a company that you knew had terrible customer service? More likely than not, you wouldn’t! At the end of the day, everyone judges a brand based on how they’ve been treated. How would your customers describe your brand? Would they say that you have great customer service or would they say that it’s just average? A great way for you to make sure your brand stands out in a good way is by giving it all you’ve got when it comes to customer service. Make sure to listen to this episode of The Amazing Seller to hear Annabel Mendez and Scott talk about why customer service is so important!

Why content creation is so important.

Think about the last brand you explored on the internet, chances are they have a YouTube channel, a Twitter presence, a Facebook fan page, a blog, or all the above! Why do successful brands go through all the trouble to create content for their customers to engage with? It makes you feel more connected to the brand! When you find resources that are entertaining and educational, you’ll find yourself going back to that resource time and time again. As a business owner, you want people to have that reaction to your brand and the best way to do that is by creating worthwhile content. To find out how to create that type of content, make sure to listen to branding expert, Annabel Mendez on this episode of The Amazing Seller!

Don’t get overwhelmed!

All these great ideas and brand building tips and be a little overwhelming. If you want to succeed, you’ve got to fight through the draw to be overwhelmed and focus like a laser beam on one or two action steps that you can take today. As Scott is fond of saying, you need to “Chunk it down” into bite-size pieces so you can set yourself up for long-term success. What will be your action step for the next week? The next month? What is your plan to get started and take action? Don’t assume that it’ll happen, it won’t! Plan it out and hold yourself accountable. Enjoy more helpful tips and insights about staying on target by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] Scott welcomes his guest, Annabel Mendez.
  • [6:15] What is brand building?
  • [11:00] Where to start with the brand building process.
  • [18:30] How can you make your brand stand out from all the rest?
  • [23:00] Consider how your branding will impact your customers.
  • [28:30] Customer service is EVERYTHING!
  • [33:00] Draw your customer in, show them that you care.
  • [36:30] Why content creation matters.
  • [43:30] Tips you can use to get your brand out there.
  • [49:00] Do you have to be passionate about your brand to be successful?
  • [55:00] How to connect with Annabel and closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS539.mp3
Category:general -- posted at: 4:30am EST

This is it, it’s time for another session of Ask Scott here on The Amazing Seller podcast! Are you ready for your weekly dose of excitement and enthusiasm? What are you waiting for?! On this episode, you’ll hear from Scott as he shares some exciting news about a new TAS contest, what he’s been thinking about lately with his thought of the week, and the answer to a question from a TAS follower like you! Jump in for this short but powerful episode, you don’t want to miss a minute!

A new TAS contest, get the details!

Don’t miss it!! There is another TAS contest that you can enter and possibly win access $3,000 of valuable TAS content. What are the details? If you win, you’ll get a scholarship to the Private Label Classroom, Product Discovery Bootcamp, and TAS Breakthrough U which includes a monthly coaching call with Scott and Chris. Scott has also included some valuable runner up prizes that will be well worth it as well! How do you sign up? Easy! Just go to the contest link included in the resources section at the end of this post!

Look for the good!

Let’s face it, our culture has conditioned us to only focus almost exclusively on the negative aspects of our situations. That can lead to a depressing and demoralizing outlook on life! What’s the solution? How can you go against the grain and find a way to not only survive but thrive!? According to Scott, it all comes down to changing your perspective, commit to finding the good in whatever situation you find yourself in, it’s that easy! Don’t give in to the negative aspects whatever has happened, choose to find the good. To hear how Scott has let this wisdom play out in his own life, make sure to listen to this encouraging episode of The Amazing Seller!

What to do when your inventory starts to run low.

What should you do when you see your product inventory start to run low? What steps can you take to preserve your keyword ranking? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over the ways you can prepare for this likely scenario. First off, Scott stresses how important it is to avoid running out of inventory as much as possible, you don't’ want to slow that momentum! If you do run out of inventory, Scott suggests going out with a BANG! Keep up your sales and make sure Amazon knows that you can serve their audience effectively. When you get your product back in stock, Scott suggests aggressively ramping up your PPC efforts and spiking your sales by driving your email list to the product listing. To hear Scott expand on these tips and more, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] A special TAS contest announcement.
  • [6:30] Scott’s thought of the week.
  • [10:45] Question: I'm running out of stock, how do I keep my keyword rankings?
  • [16:15] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS538.mp3
Category:general -- posted at: 4:30am EST

Are you ready to take your brand to the next level of growth and reach? Have you come to the point where you need to build your audience and establish a following? You’ve come to the right place! On this episode of The Amazing Seller, you’ll hear part two of Scott’s conversation with video marketing expert, Sean Cannell. In his conversation with Scott, Sean explains why it’s important to build credibility, how to lead with storytelling, some practical video creation tips, what it takes to get your YouTube channel launched, and much more! Don’t miss a minute of this valuable episode with Sean!

Why it’s important to build credibility.

Let’s face it, the last thing your viewers want to do is watch someone they can’t relate to. What do you do? How do you build credibility and connect with your audience? On this episode of The Amazing Seller, you’ll hear from Scott and Sean as they explain why building credibility is so important. According to the guys, one of the best ways to build credibility is by sharing aspects of your personal life. You don’t have to give all the details in a way that feels like your whole life is on display for the internet to see, but there are ways to subtly show who you are and what you are passionate about to your following. Hear practical examples of this strategy by listening to Scott and Sean on this helpful episode!

Lead with storytelling!

At the end of the day, as humans, we are drawn to stories. Big stories and small stories draw you in and help you feel connected to the person who is speaking. Think back to the last time you were bored out of your mind by a public speaker, chances are they failed to share a compelling story! If you have any hope of launching and sustaining a successful YouTube channel, you’ve got to work on telling good stories. Learn more about the power of storytelling as it related to YouTube and building your brand by listening to this episode of The Amazing Seller!

Practical tips for creating great videos.

Let’s get down to it, what are some helpful tips that sellers like you can use to create great videos for your YouTube channel? Here is a glimpse at a few methods you can use from Sean;

  1. The average time you should shoot for is between 7 and 16 minutes. Sean says that it’s important to keep your videos as long as they need to be but try to keep them as short as possible.
  2. The first 10 seconds of your video is critical. Make sure you lead with a hook! Tell your audience what you will deliver and tease it out.
  3. Use YouTube tools to drive your audience to the next video they need to see. Create bingeable content that serves your audience.

Make sure to listen to this episode of The Amazing Seller to hear Sean go deeper with these tips and more!

Just start putting content out there.

Too often you can get overwhelmed by so many options that you are paralyzed by inaction. Don’t let that happen to you! You shouldn’t buy the lie that you need to become an expert at video creation before you put your first video out there. The truth is, your first handful of videos are going to be your worst videos, that’s OK! As you put one foot in front of the other and keep producing content, you’ll learn along the way. You’ve already come so far by connecting with Scott and Sean to hear how to put your best foot forward, so do it! Go out there and start creating content, there is no better time to do it than now! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:40] Scott and Sean Cannell continue their conversation.
  • [5:15] Two styles of videos you can create.
  • [8:00] Why it’s important to build credibility.
  • [12:00] Start with “Why!”
  • [16:00] Telling your story is powerful.
  • [19:30] Sean shares some helpful video tips.
  • [29:00] The best way to launch your YouTube channel.
  • [33:45] Why it’s important to create evergreen content.
  • [35:30] What makes YouTube stand out from other social media channels.
  • [39:30] How to connect with Sean.
  • [41:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS537.mp3
Category:general -- posted at: 4:30am EST

How can sellers like you get the most out of your efforts to build your brand and reach more people using video? How can you leverage your YouTube channel to expand your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with video specialist, Sean Cannell. In his conversation with Scott, Sean opens up about how he got started with video, the difference between branding and sales, what to do if you don’t want to be the “Face” of your brand, why delivering valuable content is so important, where to start with content creation, and so much more! You don’t want to miss a minute of this engaging episode featuring Sean!

Put in the work and hone your craft!

How do you expect to become great at something worthwhile? Do you think that talent and skill will just fall into your lap? No way! If you want to become an expert or a professional, you’ve got to put in the time and effort to hone your skills. On this episode of The Amazing Seller, you’ll hear how Sean Cannell fell in love with video work and how he honed his abilities over time. What started out as a way to serve in his local church, Sean ended up finding a skill and a pursuit that he was passionate about. Sean then took this passion and continued to hone his skill set over the years becoming the go-to expert for many ecommerce entrepreneurs. To hear more of Sean’s story and how his expertise can help you get started with online videos, make sure to listen to this episode!

Are you the “Face” of your brand?

How will your target audience connect with your brand? Do you plan on being the “Face” of your brand or do you have something else in mind? According to Sean Cannell, you can have a successful “Face” or “Voice” of your brand without that being you! Sean has seen many brand leaders just use their voice when they narrate their videos and that’s seen great results. You can also connect with other social media “Voices” out there and explore a partnership and have them serve as the spokesperson for your brand. Learn more about all the options available to you by listening to Sean’s expert advice on this episode!

Focus on value first!

Let’s face it, no one is going to keep coming back to your brand if you don’t provide value! Whether the value is educational information on your niche subject matter or if the value is in a good product at a great price, you have to deliver if you have any hope for sustained momentum. On this episode of The Amazing Seller, you’ll hear from Scott and Sean as they explain how sellers like you can keep your audience engaged. Sean suggests that before you make an offer to your audience that you focus on delivering solid and helpful content for a couple of months. Using this strategy, you’ll earn credibility and trust with your target audience. Hear more from Scott and Sean as they expand on this topic by listening to this helpful episode!

How to start creating engaging content.

What do you do to start creating engaging content for your target audience? What is the low hanging fruit that sellers like you can pick to begin growing your brand’s reach? On this episode of The Amazing Seller, Sean Cannell goes over several options that you can use to begin creating engaging videos. Sean says that one of the best ways to find good content subject matter is to use the predictive text in the search bar on YouTube, Amazon, and Google. This is a free tool that you can use to find out what people are looking for in relation to your subject matter. Learn more about why it’s important to create weekly content and back your content up with solid research by listening to this exciting episode with Sean!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:20] Scott welcomes his guest, Sean Cannell. Sean talks about his video background.
  • [9:00] The difference between branding and sales.
  • [13:00] What should you do if you don’t want to be the “Face” of a brand?
  • [16:30] Why it’s so important to deliver value to your audience.
  • [19:00] How do you start creating video content? What should you start with?
  • [24:30] Sean talks about how he won over his wife.
  • [27:30] Should you focus on getting an email address or channel subscribers?
  • [32:30] Build assets now that will help you grow a long-lasting brand.
  • [33:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS536.mp3
Category:general -- posted at: 4:30am EST

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