TAS 548: (Part 3) P.A.C.E - Cultivation and Communicating with Your Market

As you’ve worked your way through the PACE method, it’s time for the crucial pillar; cultivation. This is the step where you begin to build and establish a connection with your target audience. On this episode of The Amazing Seller, Scott and Chris walk through all the facets of the cultivation pillar. In their conversation, the guys explain how to introduce people to your brand, what it takes to craft a compelling email for your audience, how to build a robust and valuable community, and much more! Don’t miss a minute of this helpful episode!

Introducing people to your brand.

Sometimes the best approach is the most obvious one! Seriously! Too often people can overcomplicate easy steps like introducing your audience to your brand. If they’ve connected with you through a lead magnet method, take the next step and reach out to them and tell them about your brand, it’s that easy. Don’t stress out about getting the wording just right, approach them like you’d like to be approached about subject matter that you are passionate about! To hear more about how to make this initial step of introduction, make sure to listen to this episode of The Amazing Seller!

Trust is your currency, use it well!

As you build your brand and connect with your audience, what is your number one asset? Trust! How do you build it? How do you make sure you don’t violate it? On this episode of The Amazing Seller, Scott and Chris go through their strategy of building trust with your target audience. While it may be tempting to cash in on your newly created email list, the guys caution moving too fast too early. Remember, as you build your brand you are creating goodwill, value, and ultimately trust with your audience. Learn more about walking the fine line of building trust and then using your connection to further your brand by listening to this informative episode!

Why a strong community that supports your brand is important.

How will people connect with your brand and see the long-lasting value of staying connected to it? Why should someone keep coming back and become further invested in what you’ve built? According to Scott and Chris, it all comes down to the community you are able to create with your brand. If you take the time to invest in and foster a thriving community alongside your brand it will increase your chances of success. To find out what it takes to start building this enticing and valuable community, make sure to listen to this episode of The Amazing Seller!

You don’t have to be an expert!

How do you start creating content that will draw your audience in? What role will you take on as you connect with your audience and invite them into your brand? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they reveal their approach to content creation. At the end of the day, you don’t have to be an expert to educate and inform others of what you’ve learned! Think of it this way, if found a great tool or tip that your friends could use to make their hobby more enjoyable, how would you share it? Try using that same approach to connecting your audience to your brand! Learn more from Scott and Chris’ seasoned perspective by listening to this episode, you don't’ want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [2:00] The 3rd pillar of PACE, Cultivation.
• [6:30] How do you connect and introduce people to you and your brand?
• [15:15] Tips for creating a compelling email to your ideal customer.
• [20:30] How do you teach people if you aren’t an expert?
• [28:15] Build a strong community that supports your brand!
• [34:00] How you can leverage your email list to build your community.
• [39:30] Why it’s important to establish trust before you push offers to your community.
• [44:00] Cultivation is all about nurturing your relationship with your target audience.
• [46:30] Chris recaps all the aspects of the cultivation pilar.
• [49:00] Make sure to utilize the whole PACE method, it’s worth it!

RESOURCES MENTIONED IN THIS EPISODE

• www.theamazingseller.com/546
• www.theamazingseller.com/pace
• www.theamazingseller.com/buildlist
• www.seva.com
• www.mailchimp.com