The Amazing Seller Podcast

Are you fired up and ready to attack the 4th quarter? What areas of your ecommerce business do you need to focus on right now to finish the year strong? If you are looking for that one piece of advice or insight that can put you over the top, you’ve come to the right place! It’s time for another session of Ask Scott, here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares an update on how the recent hurricane impacted his area, his thought of the week, an answer to a question from a TAS listener, and much more! Don’t miss a minute of this engaging episode!

Are you ready for Brand Accelerator Live?

Have you factored in the TAS Brand Accelerator Live event into your plans for next year? What are you waiting for?! This is going to be the event that you need to attend for all your strategy and ecommerce planning needs. Scott and his team have worked hard to make sure that this event will be well worth your time to attend. They’ve prepared great guests and helpful tools that will empower sellers like you to take your brand to the next level. To hear more about this awesome event, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!

You need clarity in order to succeed!

Did you know that one of the biggest enemies for a business leader is getting pulled in a thousand different directions? Look at all the plans and objectives you have to get to, it can be understandably overwhelming! According to Scott, the antidote is to cut through all of that noise and focus on clarity. What is the number one, most important thing that you need to tackle? Focus on that like a laser beam and get to work! To hear Scott expand on this important topic and other ways you can stay on an upward trajectory, make sure to listen to this episode of The Amazing Seller!

Researching a good product in the 4th quarter.

What should you do if you are in the product research phase for a new product during the 4th quarter? Should you just wait it out until the prices change and you can get a more accurate view? Scott says that you don’t have to do that! Rather, you can take advantage of some of the amazing ecommerce tools on the marketplace and comb through the data. To understand all the complexity and get to the heart of what will set you up for success, listen to this episode of The Amazing Seller featuring Scott’s seasoned advice!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:20] Scott gives an update about the hurricane that came through North Carolina.
  • [6:00] One year out from Brand Accelerator Live!
  • [7:20] Scott’s thought of the week.
  • [13:45] Question: How to research products in 4th quarter.
  • [18:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS574.mp3
Category:general -- posted at: 4:30am EST

Have you heard the news? Amazon has hit 1 Trillion in market value! Can you even imagine what 1 trillion looks like? What does this news mean for ecommerce sellers like you? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over this recent Amazon news. In their conversation, the guys explain why it’s important to partner with Amazon, where the future of ecommerce is headed, why you don’t need to be afraid of new changes as they roll out, and so much more! Don’t miss a minute of this helpful episode!

Partner with Amazon, don’t become dependent on it!

If you’ve been around the TAS community for very long you know that Scott is passionate about helping sellers like you diversify your ecommerce business. The reason is, Scott has seen way too many businesses go under because they were dependent on one product in their brand or one platform to sell on. Don’t fall for that same mistake! Get your business off the ground and running using Amazon as a well-resourced partner then quickly look for ways to grow your brand independent of Amazon. To hear more about this vital strategy, make sure to listen to this engaging episode of The Amazing Seller!

What does the future of ecommerce look like?

As Amazon continues its march toward world domination, what will the future of the ecommerce industry evolve into? Will we see Amazon gobble up more retail chains as they did with Whole Foods? Will Walmart and others start to give Amazon some serious competition? According to Chris, you should expect to see more categories like groceries continue to open up as Amazon challenges the way we’ve always thought about what nicely “Fits” into the box of ecommerce. Make sure to listen to this episode of The Amazing Seller as Scott and Chris expand on this topic and much more!

Don’t be afraid of change!

Let’s face it, we’ve been conditioned to reflexively fear change whenever it rears its ugly head. Is that the best approach when Amazon rolls out a new policy change or an update to their TOS? While it can be helpful to be skeptical of changes that come down the road, it’s a good idea to remain open and ready to adapt. The changes that Amazon has rolled out over the years have, for the most part, been changes that have forced sellers to become more engaged with their business and that’s a positive! To hear more about the best way to view change in the ecommerce sector and much more, make sure to listen to this valuable episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Why it’s important to partner with Amazon but not depend on it.
  • [6:00] Think of using Amazon as a launching pad for your brand!
  • [14:00] Chris talks about how he sees the future of ecommerce evolving.
  • [19:00] Why you don’t have to be afraid of changes that get rolled out.
  • [20:45] Make sure to check out the PACE method.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS573.mp3
Category:general -- posted at: 4:30am EST

The time is upon us, are you ready for the 4th quarter? Is your ecommerce business prepared to take advantage of this great opportunity to make a substantial profit? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over what you need to succeed. The guys share some helpful 4th quarter practices, why it's helpful to raise your prices, how to keep your email list from going cold, why you should focus on digital marketing, and so much more! Don’t miss a minute of this helpful and engaging episode!

Raise your prices!

As we move into the 4th quarter and you start to eye your end of the year profits totals, why not consider raising your prices now? You don’t have to go all in, you could just start with an experiment, what do you have to lose? Scott and Chris have tried this tactic and they’ve seen it’s success! Don’t miss an opportunity that you can’t get back. To hear more about raising your prices during the 4th quarter in a smart way, make sure to listen to this episode of The Amazing Seller!

Build your email list and don’t let it go cold.

If you’ve been around the TAS community for very long, you know how passionate Scott is about getting sellers to invest in an email list for their audience. Where are you in the process? Have you built your email list yet? Are you using it regularly? Too often ecommerce sellers get a list prepared as their brand launches and then they let it go cold. Don’t let that happen to you! Make sure you are keeping your list hot, you can do this by sending them valuable content and occasionally selling to them. Make sure to listen to this episode of The Amazing Seller as Scott and Chris explain how to keep your list hot especially during the 4th quarter!

A helpful 4th quarter checklist.

Don’t let the 4th quarter intimidate and overwhelm you! Scott and Chris are here to equip sellers like you with the resources you need to succeed. One of the best ways you can set yourself up for success is to run through their quick checklist so you can know where you are and where you need to be!

  1. Start planning your inventory situation.
  2. Know your numbers! Costs, fees, customs, shipping, etc.
  3. Double check your PPC campaigns and make sure they are dialed in.
  4. Cultivate your email list and make sure it’s HOT!

To get the full rundown of each aspect of this checklist, make sure to listen to this informative episode of The Amazing Seller!

Why you need to know digital marketing inside and out!

What skill sets will set you up for long-term success as an ecommerce business owner? Do you need to know your niche market inside and out? That will help, but most importantly, you need to become an expert at digital marketing. If you can learn how to market your product to the right people in compelling and consistent ways, you’ll be set up for success! Find out how you can make the most of the TAS resources from Scott and Chris on this helpful episode of The Amazing Seller, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] What has Chris been up to lately?
  • [8:00] Getting ready for 4th quarter.
  • [13:30] Why it’s OK to up your product’s price during 4th quarter.
  • [20:15] Start driving outside traffic to your listing right now!
  • [22:30] Don’t let your email list go cold, build and cultivate your list.
  • [33:40] Scott and Chris run through their 4th quarter checklist.
  • [37:00] Become a digital marketing expert and your brand will thrive!
  • [39:00] Why you should check out Brand Accelerator Live & TAS Inner Circle.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS572.mp3
Category:general -- posted at: 4:30am EST

What is the state of your ecommerce business? Is everything humming along and ready for 4th quarter or do you need a little shot in the arm to get you where you need to be? It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, an update on his TAS Inner Circle, why it’s so important to maintain a healthy mindset, an answer to a question from a TAS follower like you, and much more! Don’t miss a minute of this informative and engaging episode!

View failure as a learning opportunity!

Did you know that failure can be one of your greatest instructors? It’s true! Too often our society teaches us that we have to avoid failure and that we should be ashamed of failure but in many ways, failure is inevitable. You have to decide if you’ll let failure defeat you or if you’ll learn from it and move forward to become a stronger and more resilient individual. Sellers like you should take the time to examine your attitude toward failure, it could make all the difference. To hear more about this important subject, make sure to listen to this episode of The Amazing Seller!

Zero in on that one thing that's holding you back.

How’s your mindset these days? Are you growing as a leader and as a business owner or are you stalling? Have you built healthy habits into your daily routine that support and encourage your trajectory or do you find yourself struggling through the day like everyone else? The truth is, you won’t get where you’ve never been if you continue to do what you’ve always done! Invest in your mindset and remove any roadblocks or obstacles that are holding you back! Learn more from Scott about this vital topic by listening to this episode of The Amazing Seller, you don’t want to miss it!

How to sell products in a competitive market.

What should you do if you really want to get an ecommerce brand up and running in a competitive market? Is it even worth the risk? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his helpful thoughts on this subject. According to Scott, one of the best strategies is to focus on a related niche market that helps you build an audience. Once you’ve done this, you can then start to pivot toward the market you really want to get engaged in after you’ve established yourself. Competitive markets are accessible once you’ve done the work to build your brand’s foundation! Learn more from Scott on this exciting episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] An update about the TAS Inner Circle project.
  • [4:30] Scott’s thought of the week, there is no such thing as a failure if you learn from it!
  • [9:30] What is the one thing holding you back? How’s your mindset?
  • [12:50] Question: How can I sell products in a competitive market?
  • [22:10] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS571.mp3
Category:general -- posted at: 4:30am EST

Have you ever wanted to know how other ecommerce sellers are doing in this economy? Are you curious if some of the challenges you face are similar to what your peers are experiencing? On this episode of The Amazing Seller, you’ll hear from ecommerce business leader and entrepreneur, Andrew Youderian. In his conversation with Scott, Andrew opens up about how he got started in ecommerce, the results of his 2018 State of the Merchant eCommerce Report, common challenges that sellers like you are facing, and much more! Don’t miss a minute of this informative episode featuring Andrew!

Amazon, foe or friend?

Many ecommerce sellers wrestle with the issue of Amazon, is it good for business or is it bad for business in the long term? This question comes from a place of uncertainty for many sellers, they don’t know if their business is safe for the long term relying solely on Amazon. What’s the answer, is Amazon a foe or a friend? According to Scott and Andrew, it depends! While Amazon remains a wonderful platform to get your brand up and running, it is dangerous to place all of your eggs in one basket! Hear more from Scott and Andrew about this important topic by listening to this episode of The Amazing Seller!

What is a brand?

How would you define an ecommerce brand? Is a product that you are selling online or is it something else? What separates a brand from a line of products? Is there a distinction? On this episode of The Amazing Seller, you’ll hear from Andrew Youderian as he provides his definition of an ecommerce brand. According to Andrew, an ecommerce brand is a proprietary product or service, something that you can offer that other people can’t. An ecommerce brand can even include a white-labeled product that is differentiated from what’s available on the marketplace. Get more helpful information from Andrew’s valuable perspective by listening to this episode!

Why digital products are a no-brainer.

What if there was a product that you could sell with very little overhead costs and a huge ROI? Does that sound too good to be true? It doesn’t have to be! While the number of ecommerce sellers featuring digital products has dipped in the last year, it doesn’t mean that the effort isn’t worth the investment! In fact, if you can produce a digital product like an ebook or a small report that provides value to your customer base, you’d be crazy not to give it a shot. Both Andrew and Scott are huge fans of leveraging digital products to support your brand, hear more about their perspective on this subject by listening to this episode of The Amazing Seller!

The state of the ecommerce industry.

Scott often gets asked the question, “Is there still an opportunity to build an ecommerce business or am I too late?” At the heart of this question is another question, “What is the state of the ecommerce industry?” While Scott has his own thoughts and answers to this question, Andrew Youderian has gone through the trouble to create an in-depth report. Covering facets like fastest and slowest growing ecommerce categories, common challenges for sellers, and more, you don’t want to miss this opportunity to learn from Andrew’s valuable report. Check out Andrew’s report located in the resources section at the end of this post!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Scott runs through the background of his guest, Andrew Youderian.
  • [4:00] Andrew talks about how he got started selling online.
  • [6:15] What’s the status of the ecommerce industry?
  • [8:30] The attitude toward Amazon among many ecommerce entrepreneurs.
  • [11:15] How are most sellers driving traffic?
  • [14:20] Scott & Andrew talk about the fastest & slowest growing ecommerce categories.
  • [18:20] Andrew shares some surprising findings from his ecommerce report.
  • [21:45] Is the public comfortable buying off of Amazon?
  • [23:15] What is a brand according to Andrew?
  • [26:00] Common challenges for ecommerce business owners.
  • [31:00] Are digital products popular among ecommerce sellers?
  • [36:15] Andrew talks about blogging and how he built his audience.
  • [40:30] What drives Andrew and his pursuit of success?
  • [42:30] The difference between a passion and an interest.
  • [45:45] How to connect with Andrew and his content.
  • [49:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS570.mp3
Category:general -- posted at: 4:30am EST

Could you be leaving money on the table each month with your ecommerce business? Have you taken your account through a thorough audit recently? What if there are small things that are adding up and draining your profits? On this episode of The Amazing Seller, you’ll hear from special guest, Greg Mercer. In his conversation with Scott, Greg opens up about simple ways sellers like you can save on costs, how Amazon fees work, the benefit of using a tool like Fetcher, what to expect with refund rates, and much more! Don’t miss a minute of this valuable episode with Greg!

Don’t let the drip, drip, drip drown you!

When a storm hits your house, you usually don’t think too much of a little leak that drips a few drops of water, but if you ignore that drip for too long, you’ll have a problem! The same is true when it comes to your financial situation as an ecommerce seller. You don’t think too much about a few fees here and a few fees there but soon they add up! Make sure your house is in order and stop the leaks before they drown you. Take the opportunity to learn from an industry expert and save money today! Find out more from Greg Mercer on this valuable episode of The Amazing Seller!

Where to start cutting costs.

Are you ready to take a deep dive into your seller account? Now is the perfect time to give it a closer look and cut unnecessary expenses! On this episode of The Amazing Seller, you’ll hear from Greg Mercer as he provides his top three areas for sellers like you to start reducing costs.

  1. Storage Fees.
  2. Refunds and returns.
  3. Your PPC strategy.

Do you have any additions to this list? Have you addressed some of these costly expenditures? To get the full breakdown on each of these areas, make sure to listen to this episode featuring Greg’s expert advice!

Why you should check out Fetcher.

Let’s face it, many ecommerce business owners don’t have the time and energy to pour over their accounts and comb through every detail. What if there was a way to get an overview of your accounts in a user-friendly interface? Good news, there is! Fetcher is a profit analytics tool for Amazon businesses. They fetch, calculate, and display your seller data from Amazon so you can see product profitability and many other key metrics. Don’t get unnecessarily bogged down in the weeds of your business if you don’t have to! Learn more about how Fetcher can help sellers like you by listening to this episode featuring Fetcher creator, Greg Mercer!

Work smarter, not harder!

As you build your ecommerce business, one of the most important lessons that you should take to heart is the advice to work smarter, not harder. Too often business leaders get so focused on the end goal that they work themselves down to the bone! Does that sound like something you are struggling with? There are helpful tools and resources that sellers like you can use to streamline your process and save money in the process. Find out what your business needs to do eliminate wasteful expenditures by listening to this informative episode of The Amazing Seller, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:45] Scott welcomes Greg Mercer to the podcast.
  • [6:30] Greg and Amazon talk about Amazon fees and how to save.
  • [10:00] Breaking down Amazon seller account costs.
  • [15:30] Where you can start to cut costs.
  • [22:00] Why you should check out Fetcher.
  • [28:15] Understanding reasonable refund rates.
  • [34:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS569.mp3
Category:general -- posted at: 4:30am EST

What is the status of your ecommerce business? Are you exactly where you had on being at this point or are you looking for a way to jump-start your efforts? Either way, you’ll find value on this episode of The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, gives an update on TAS tools and resources, an answer to a question from a TAS follower like you, and much more! If you are ready to put in the work and apply these lesson then this episode is for you!

1st Impressions matter!

Did you know that in business, one of the most important things to get right from the start is a first impression? It’s true! Just think about the last time that you had terrible customer service when you were visiting a business for the first time. Would you ever go back? Chances are, you answer is, “No!” Why should you give your patronage to a business that is unwilling to put time and energy into making a positive first impression? You shouldn’t, and that’s the point! If that’s how you wouldn’t like to be treated, don’t treat your customers that way. To hear more about the important role of first impressions, make sure to listen to this helpful episode of The Amazing Seller!

Don’t leave easy money on the table.

Let’s face it, building a successful ecommerce business from the ground up is not an easy task! Don’t make it harder on yourself by leaving easy money on the table. If you get a product or a line of products humming along and making you money, don’t up and abandon it just because you want to go in a new direction. Use that success and build off of it, let that project bankroll your ideal project! Make sure to listen to this episode of The Amazing Seller as Scott breaks down how sellers like you can make the most out of your less appealing products!

What are you waiting for?

Isn’t it time that you kicked your ecommerce business into high gear? What are you waiting for? Do you expect someone to come and take you by the hand and lead you every step of the way? Don’t count on it! If you really want to build something that will go the distance, you’ve got to commit to putting Scott’s tried and tested methods into practice! For you, the next step might be to review the PACE method or attend the Brand Accelerator Live event. Whatever your next step, don’t delay - take action today!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:20] Scott’s thought of the week, first impressions are everything!
  • [8:20] Question: Should I relaunch an old product or start with something new?
  • [15:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS568.mp3
Category:general -- posted at: 4:30am EST

Did you know that one of the best ways to learn what you need to know in business is by learning what not to do? It’s true! You can learn a lot from some of the common mistakes made by others in your field. On this episode of The Amazing Seller, you’ll hear from Scott as he shares his insights on building your brand’s presence on Facebook. If you are ready to up your game and really connect with the audience you need to take your ecommerce brand to the next level, make sure to listen to this helpful episode!

What not to do.

Remember all those times growing up when you learned what not to do by learning the hard way? You touch a hot stove once as a child and you won’t do it again! While there are many lessons in life that you can only learn the hard way, effectively reaching your audience on Facebook isn’t one of them! You don’t have to make the same mistakes, you have the opportunity to learn from someone who’s at the cutting edge, learning all the tips and insights you need to get your business off the ground. Make sure to listen to this episode of The Amazing Seller as Scott goes over some common mistakes that sellers like you can avoid when it comes to audience engagement!

Engage in a way that works!

As a small business owner, you want to get the most bang for your buck, right? Stop wasting time and resources on the old way of engagement by getting people to like your page on Facebook! Rather, target your niche audience with curated content that appeals to them through a tip or addressing a pain point. If you can deliver value in this way and keep your message short and engaging, you are on the right path! To hear more about crafting a compelling message on Facebook, make sure to listen to this episode of The Amazing Seller!

How to deliver valuable content.

Are you struggling to come up with content that will connect with your target audience? What have you tried so far? Do you think it’s time for a change in strategy? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down his approach to delivering valuable content to his audience. According to Scott, it all comes down to crafting a relatable approach and delivering value. The last thing you want to do is to waste your audiences’ time! When you connect with your audience using a message crafted for them then you are well on your way, the next step is retargeting them. Get more details from Scott on how to retarget the right people for your brand by listening to this episode!

Make sure to check out PACE!

If you’ve been around the TAS community for very long then you’ve heard about the PACE method that Scott and his team have developed. If you want to build a solid ecommerce business then you need to take a look at PACE and start mapping your roadmap to success. On this episode, you’ll hear from Scott as he goes over some strategies that you can use to effectively engage with your audience on Facebook. This process falls under the attention and cultivation pillars of the PACE methodology. To get the full breakdown of PACE, make sure to check out the resources section at the end of this post!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:45] The old way of building a Facebook presence.
  • [10:45] The better way to engage with people on Facebook.
  • [20:20] How to make the best content for your audience.
  • [24:30] Scott runs through what it takes to engage a Facebook audience.
  • [28:00] Why you need to check out the PACE method.
  • [30:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS567.mp3
Category:general -- posted at: 4:30am EST

How in the world do you build your ecommerce business by leveraging a tool like an email list? Isn’t the use of email as a marketing platform dead? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over his email list engagement strategy, what to avoid when contacting your list, how to make an offer to your list without turning them off, why it’s important to retarget followers who didn’t open your email and other helpful tips! If you are ready to take your customer engagement strategy to the next level, then this episode is for you!

Don’t look for the quick sale!

Let’s face it, many ecommerce sellers are looking for a quick ROI for many of the tools and strategies that they deploy. Don’t be so quick to adopt this outlook! Time and time again, you’ve heard from Scott that success takes a long-term approach in the ecommerce sector. If you are looking for instant success and overnight results, you are in the wrong line of work! Take the time to learn from Scott’s seasoned approach to building an ecommerce business that will go the distance by listening to this helpful episode of The Amazing Seller!

The formula for engaging your email list effectively.

What does it take to get your followers engaged with your brand? How do you turn followers into fans? According to Scott, it all comes down to consistency and value. If you start off by shoving pitch after pitch in their face, you won’t have much of a following! Instead, focus on delivering at least one email a week that provides something of value. Don’t sell in every email! Place some trust deposits by sending them tips and stories about your niche topic and then make an ask. To hear more about this successful formula from Scott, make sure to listen to this episode of The Amazing Seller, you don't’ want to miss it!

Make sure to retarget followers who didn’t open your email.

Did you know that you are in danger of leaving money on the table each time you send out an email to your list? It’s true! Too often ecommerce businesses will send out an email to their list and never follow up and retarget the subscribers who didn’t open their email. Don’t fall for that same trap! Taking that extra step to follow up and retarget those unread emails within 24 hours could be the difference between a few sales and a large number! Find out how to retarget your email list effectively by listening to Scott’s expert advice on this episode of The Amazing Seller!

The PACE method won’t let you down!

If you’ve been around the TAS community for very long then you’ve heard about the PACE method that Scott and his team have developed. Have you used the PACE method? If you want to build a solid ecommerce business then you need to take a look at PACE and start mapping your roadmap to success. On this episode, you’ll hear from Scott as he goes over some strategies that you can use to effectively engage with your email list subscribers. This process falls under the cultivation pillar of the PACE methodology. To get the full breakdown of PACE, make sure to check out the resources section at the end of this post!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Isn’t email list building dead?
  • [7:45] The wrong way and the right way to market and contact your email list.
  • [13:00] The formula for engaging your list effectively.
  • [19:45] Scott goes over his Memorial Day sale strategy.
  • [25:30] Key takeaways from Scott’s strategy.
  • [27:00] Why it's important to retarget your unopened email list subscribers.
  • [30:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS566.mp3
Category:general -- posted at: 4:30am EST

What steps are you taking right now to move your ecommerce business forward? Are you in need of a little push in the right direction? Good news, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares why he is so fired up about the Brand Accelerator Live event, his thought of the week, why it’s so important to diversify your business, and of course - the answer to a question from a TAS follower like you! Don’t miss a minute of this helpful and engaging episode!

Why you should sign up for Brand Accelerator Live.

Let’s face it, running an ecommerce business and leading it to success is no small task. How do you plan to take your brand to the next level of growth? Why not consider investing in your future by attending the Brand Accelerator Live event next September? Brand Accelerator Live is the very first large-scale TAS event designed to help sellers like you break out from the rest of the competition and stand out! Don’t let the what every other competitor is doing set the pace for you and your business! Find out how you can reserve your spot for this special event by checking out the link in the resource section at the end of this post, you don't’ want to miss it!

Don’t put all of your eggs in one basket!

What would happen to your ecommerce business if Amazon decided to lock you out tomorrow? Do you have the means to make adjustments and keep going in an upward direction? If not, it might be time to consider diversifying your channels and your strategy. You’ve heard the phrase, don’t place all of your eggs in one basket, right? The same is true when it comes to ecommerce channels too! Heed Scott’s advice and learn how to create alternative methods that you can use in the event that your business needs to make a pivot. Learn more from Scott’s seasoned perspective by listening to this episode of The Amazing Seller!

What you need to do to identify your niche market.

Have you identified your niche market yet? Have you honed in on that one product or approach that will set you apart from all the other ecommerce sellers in your target market? What are you waiting for? If you want to succeed, you’ve got be willing to put in the work and outsmart your competitors! One great way to get a leg up on your competition is by researching their reviews and find out how their customers are using the product and what they don’t like about the product. With that information, you can go to work making a superior product! Hear more about this important subject by listening to this exciting episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:50] Why Scott is so fired up about the Brand Accelerator Live event.
  • [4:30] Scott’s thought of the week. Are you putting all your eggs in one basket?
  • [15:30] Marketing is a skill set that will serve you well as you build your brand!
  • [17:00] Question: How do I identify my target market and my niche?
  • [23:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS565.mp3
Category:general -- posted at: 4:30am EST

Can you really build a business around your passion? Is it a realistic goal to have a brand that operates anchored around a topic or subject matter that you are engaged and knowledgeable about? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with a TAS follower like you who is building his ecommerce business. In their conversation, Jeff opens up about how he got started with ecommerce, how he’s built up his business, what he’s trying to accomplish, and much more. You don’t want to miss a minute of this valuable episode as Scott gives Jeff a good push in the right direction!

Find your niche.

Have you found your niche market yet? Are you ready to go out there and build a business based on your passion? Now is the time to act! There are so many tools and methods that ecommerce sellers like you can use to get your business off the ground and build your niche audience. Scott encourages sellers to take the time and really drill down to locate that specific niche market that you can use to build your brand. If you are struggling with finding your niche, this is the episode for you! Listen as Scott coaches a seller like you through the process of locating a niche and building a solid brand from there!

Why you should use video to reach your audience.

Did you know that video is grabbing more and more of the market share? It’s true, just take a look at your Facebook or Twitter feed! What can you do to take advantage of this trend? According to Scott, sellers like you need to get your face or the face of your brand’s spokesperson on video and exposed to the public. Think about it, you are more likely to trust and engage with a brand that takes the time to engage with you. Don’t overthink or over complicate this step, learn more about using video to engage your audience by listening to this episode of The Amazing Seller!

Use autofill to your advantage!

What would it be like to have access to the top keywords and often searched for phrases that relate to your brand? Sellers like you can use the autofill feature in the search box on Google, YouTube, Amazon, and other sites to find out what people are searching in relation to your niche product. What are you waiting for? Take advantage of this easily accessed tool that can give you the info you need to make your brand competitive! Learn more about this tool and others by listening to this helpful episode of The Amazing Seller!

Tried and tested methods that work.

Starting any small business can be scary, let alone one that deals with suppliers overseas and customers that you’ll likely never meet face to face. How do you know that your ecommerce business is on the right track? How can you be sure that you are using the right strategy and methodology? Scott can really talk a good game, but its not just talk, Scott has the experience and the success to back it up! Don’t fall for the flashy and gimmicky methods, look for the leaders who are willing to shoot you straight and give you the unvarnished truth. Make sure to check out the resources section below to go further with Scott’s methods like PACE!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Jeff Lukups joins the podcast.
  • [5:30] Jeff opens up about his background how he got started in ecommerce.
  • [10:00] Why it’s helpful to choose a niche market you can stay engaged in.
  • [15:30] Jeff talks about his brand and the current product that he is selling online.
  • [19:10] How does Jeff plan on engaging his target audience?
  • [24:30] Use autofill on Amazon and Google to your advantage!
  • [30:20] Scott gives an example of how to run ads effectively to your audience.
  • [34:00] Why video connects with people more than an ad.
  • [41:00] Scott runs through why and how he started the TAS podcast.
  • [48:00] Find pain points and other angles to build your audience.
  • [52:45] Make sure to check out the PACE method!
  • [55:45] Build up your skill set and apply it to multiple areas of your business.
  • [1:04:00] Scott talks about how his brand is utilizing these tactics.
  • [1:06:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS564.mp3
Category:general -- posted at: 4:30am EST

Is there ever a good time to make a pivot in your business? If so, how do you know it’s the right time? What steps should you take to make the pivot successfully? On this episode of The Amazing Seller, you’ll hear from guest expert, Jaime Masters. In her conversation with Scott, Jamie opens up about when to pivot in business, what to do when your heart isn’t in your work, why she developed the Owner Box platform, and much more! Make sure you have all the tools you need for the day when you may need to pivot by listening to this helpful episode featuring Jaime!

When is the right time to pivot?

How do you know that it is the right time to make a pivot in your business? Are there warning signs that you need to be looking for? According to Scott and Jaime, it all comes down to sticking to your end goal, you why. What is your why? If you know your why and you stick to it, you can make changes and pivots along the way that help you deliver on accomplishing your why. One thing that you want to have on your radar is to avoid chasing the green grass that always looks greener on the other side of the fence. Just because you aren’t getting massive traction or results in one area, it doesn’t mean that you should jump ship and start something new right away, give it time. To hear more from Scott and Jamie on this important subject, make sure to listen to this episode!

What to do when your heart isn’t in your business.

Have you ever felt like you were just going through the motions? What does it take to break out of that funk and get back to living life in a way that is energizing? Many business leaders are faced with this tough scenario when they reach the point in her business where they no longer feel passionate about the work they are involved in. What the solution? One option is to start giving away responsibilities and roles that you occupy so you can redirection your attention and focus on what you want to pursue. Another option is to sell your business and move on completely to a new project altogether. Learn from Jaime and Scott’s helpful conversation on this topic by listening to this episode of The Amazing Seller!

Don’t let redundancies ruin your flow!

What if there was a way to save your business tons of revenue simply by updating your systems and workflow? Does that sound too good to be true? It’s not! On this episode of The Amazing Seller, you’ll hear from Jaime Masters as she explains how her program, Owner Box can help leaders like you streamline your organization for maximum efficiency. Through her work consulting with business owners over the years, Jaime has developed a systemized approach can cut through redundancies and help leaders like you get your team to focus on what really matters. Check out the link to Jaime’s tools located in the resources section at the end of this post!

Do what it takes to succeed!

Let’s face it, building an ecommerce business and running a startup isn’t the easiest road you could have chosen to travel down. You picked this journey for a reason, you are tired of the status quo and you want to go out there and build something that you can be proud of. That’s great, but are you willing to do what it will require in order to succeed? Are you really willing to hold out and say no to short-term success so you can build something that will last? If so, you are in good company! Learn from Scott and the insights he has to share, don’t take this resource for granted!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:10] Jaime Masters joins the podcast.
  • [5:00] When you should consider making a pivot in business.
  • [16:00] What to do when your heart isn’t in your business anymore.
  • [28:00] Jaime talks about her project, Owner Box.
  • [32:30] How to streamline the workflow in your business.
  • [39:30] How to connect with Jaime.
  • [41:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS563.mp3
Category:general -- posted at: 4:30am EST

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