The Amazing Seller Podcast

How are you progressing through the fourth quarter? Were your Black Friday and Cyber Monday efforts a hit? If you need a little boost of encouragement and motivation as the weekend approaches, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares how sellers like you can benefit from TAS Breakthrough U, his thought of the week, an answer to a question from a TAS follower like you, and much more. You don’t want to miss a minute of this engaging episode!

Make sure to check out Breakthrough U!


What tools have you used recently to make sure your brand is in the best position to succeed? Time is running out on a fantastic collection of tools and resources that sellers like you can use to take your game to the next level. Scott has rolled out a package full of training, classes, groups, and much more. If you’ve been looking for an excellent way to invest in your education as a business leader, this is it! Learn more about TAS Breakthrough U by checking out the link in the resources section at the end of this post. Hurry, this deal ends December 20th!

Your brand needs to diversify.

Do you find yourself worrying about every little change and update from Amazon? Why are you putting yourself through all that stress? The best solution isn’t to walk away from Amazon completely; rather, you should diversify your brand! You need to learn how to create alternative methods that you can use if your business needs to make a pivot. The truth is, you either need to adapt to the changing marketplace or your business will die. Go deeper with this important topic and find out how to future-proof your ecommerce business by listening to this helpful episode of The Amazing Seller!

A launch strategy that works. 

If you’ve been around the TAS community for very long, you know that Scott is passionate about getting sellers like you to build an email list and using that to launch a product. What do you do if you want to launch a product, but you don’t have that email list built yet? According to Scott, one of the best strategies is to reach out to social media influencers and leverage their audience to spike traffic and sales of your newly launched product. While this isn’t the ideal launch strategy, it can work if you play your cards right. To hear more about how to do just that, make sure to listen to this valuable episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:10] Why you need to check out TAS Breakthrough U.
  • [5:50] Scott’s thought of the week.
  • [9:30] Question: What is the best launch strategy for getting by brand started?
  • [16:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS601.mp3
Category:general -- posted at: 4:30am EST

How would you celebrate a milestone like reaching 600 podcast episodes? While Scott is proud of this fantastic achievement, he’s focused now, more than ever on delivering helpful lessons and insights to TAS followers like you. On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his four-step process to build a million dollar brand, why you should use a touch list, the long-lasting impact of building a brand, and so much more. Don’t miss a minute of this engaging and informative episode!

Find your market. 

Do you know who your market is? Remember that you are selling to people, not some faceless and nameless blob. How have you built your strategy around reaching your target audience and connecting with them? If you want to create a brand that will go the distance, you’ve got to find out who your audience is before you pick a product! One good starting place is to utilize the touch list method that Scott has championed. You can find that tool in the resources section at the end of this post. Dive more in-depth with this critical step by listening to this great episode of The Amazing Seller!

Grab attention for your brand.

What will grab your target audience’s attention? Will they be drawn in with an Ipad giveaway? Or are they more likely to gravitate toward a free audiobook on the topic you are building your brand around? Tons of ecommerce sellers worry about how to find the right content that will appeal to their target audience, but you don’t have to! On this episode of The Amazing Seller, Scott reveals how sellers like you can use simple methods to find relevant content and get it in front of your customers. Learn how to create relevant content by listening to this helpful episode!

Build a relationship with your followers. 

Do you have an idea of which market you want to target? Do you have a sense of which product that market would be interested in? Great! If you genuinely want to build a brand that goes beyond just providing a product, you’ll need to share your story. Get out there and get real with people! Talk to them about your successes and challenges, let them see your personality so they will connect with your brand. You’ve seen this work with Scott; he does a great job of allowing the TAS community get to know who he is and what he is all about. Go deeper with this important aspect of brand building by listening to this valuable episode!

Monetize your brand. 

What does it take to monetize the brand that you’ve built so you can start reaping the benefits from all of your hard work? Do you need a killer product or is there a way you can monetize your brand using an array of methods? On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his checklist for monetizing an ecommerce brand.

  1. Get three to five products listed on Amazon in the first twelve to eighteen months.
  2. Feature advertisements on your brand’s blog or website.
  3. Engage your email list!
  4. Create an ebook about your niche market.

To hear Scott expand on each of these essential aspects of monetizing your brand, make sure to listen to this episode, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Scott’s thank you to TAS followers.
  • [7:00] Step #1: Find your market.
  • [9:50] Make sure you use a touch list!
  • [14:30] Step #2: Get attention for your brand.
  • [19:30] Step #3: Create a relationship.
  • [25:45] Step #4: Monetization.
  • [31:30] Don’t forget to expand your brand with new products and ebooks.
  • [33:00] Scott recaps all four steps.
  • [34:30] Brand building is the future of ecommerce success.
  • [36:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS600.mp3
Category:general -- posted at: 4:30am EST

It’s not often that you get the chance to learn from a room full of talented and thoughtful ecommerce leaders. This is your opportunity! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his friends, Greg Mercer, Steve Chou, and Michael Jackness to the podcast. In their conversation, the guys talk about their experience with the 5 Minute Pitch project, why they love helping ecommerce sellers, the value of launching your brand on Amazon, and much more. You don’t want to miss a minute of this fun and exciting episode! 

Yes, there is still a chance for success.

Time and time again, Scott gets asked if there is any room for success in the ecommerce sector. While the challenges and hurdles constantly evolve, Scott and other ecommerce leaders remained convinced that if you put in the time and effort, you’ll see a good ROI. Don’t buy the negative hype! Make your plan to build a brand and carve out a niche. If you want more details about how you can get your business started, make sure to listen to this helpful episode of The Amazing Seller!

Why you should launch your brand on Amazon.

As prospective ecommerce sellers get ready to start their own small business, they often wonder if Amazon is the best channel to pour their time and energy into or if they should build their brand's website first. On this episode of The Amazing Seller, Scott and his guests explain why starting on Amazon is the best way to get things off the ground. One of the huge reasons to begin with Amazon is because it is so much easier than creating and drawing traffic to your website. You can also gage the marketplace on Amazon more effectively to validate which products you should start selling. Make sure to listen to this episode as the guys expand on this critical topic and much more!

Make sure you execute on your great idea!

Too often you hear the line that the right idea will lead to instant success. That couldn’t be further from the truth! Tons of businesses fail each day not because their idea wasn’t good but because their execution was lacking. If you want your business to stand the test of time, you’ve got to be focused on the right principles. Right out of the gate, it’s a good idea to have your plan laid out so you can track your progress and stay on task. Learn from Scott’s expert perspective and why it’s helpful to focus on follow through by listening to this engaging episode of The Amazing Seller!

It is not about the money.

Have you ever had that moment when you finally realized what you want to commit the rest of your life to accomplish? How did that moment feel for you? Are you working toward that goal right now? On this episode of The Amazing Seller, you’ll hear from Scott and his friends as they explain why they love helping ecommerce leaders like you. For these guys, it’s not all about the money and the fame; they enjoy showing others what it takes to build a business they can rely on for the future. To hear more about their passion for helping others, make sure to listen to this intriguing episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [3:20] Greg Mercer, Steve Chou, and Michael Jackness join the podcast.
  • [5:00] Is it still possible to bootstrap a business successfully?
  • [12:00] Why are entrepreneurs so confident?
  • [17:30] An idea is worthless without execution.
  • [19:15] Why it’s helpful to start your brand on Amazon.
  • [26:00] Is it better to double down or diversify your brand?
  • [33:00] Making an impact in the lives of others.
  • [40:45] The guys share their takeaways from participating in the 5 Minute Pitch.
  • [47:20] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS599.mp3
Category:general -- posted at: 4:30am EST

Wouldn’t it be great to have some key insights and strategies that you could use to get your ecommerce brand an advantage over the competition during the fourth quarter? Look no further! On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his top advice for getting more sales and taking advantage of the fourth quarter atmosphere. Don’t leave it all up to guesswork, take in Scott’s seasoned advice and get your business in the best position for long-term success. Make sure to have pen and paper ready for this informative episode!

Is it too late to launch your product?

Time and time again, Scott get this question from ecommerce leaders, “Is it too late to launch a product in the middle of the fourth quarter?” That answer is, no! If you decide on waiting to launch your product under the perfect conditions, you’ll never get your brand off the ground. While you might not ever launch in ideal conditions, there are steps you can take along the way to set your brand up for success. To hear more about getting the most sales possible, make sure to listen to this helpful episode of The Amazing Seller!

Don’t let your email list go cold!

It may sound like a funny thing to ask but, is your email list hot or is it cold? What that question is getting to is, are you keeping your email list engaged with your ecommerce brand or are you letting that list go cold with non-engagement? If you’ve taken the time to build your email list, make sure they stay engaged and active as an asset for your business! Learn more about keeping your email list engaged from the expert himself by listening to this powerful episode of The Amazing Seller!

Let your personality shine.

Whether you know it or not, you have a story to tell! Be honest; you aren’t starting your own business up and out of the blue. Dig deep, find, refine, and tell your story. Telling your story is one of the best ways to connect with your target audience and build a brand that people can relate to. On this episode of The Amazing Seller, Scott shares how sellers like you can craft and shape your personal and brand narrative in a compelling way. You don’t have to lie or make up a story to sound interesting, trust that people will connect with your story if you work on telling effectively. Listen to this episode to hear how Scott has done it; you don't’ want to miss it!

Don’t put all of your eggs in one basket!

If you’ve been around the TAS community for very long, you know that Scott often preaches about making sure that your brand is not dependent on any one channel for success. The old saying holds, don’t put all of your eggs in one basket! Scott has seen too many businesses go under because they failed to seek out additional channels that would have allowed them to put their brand in a position for long-term success. You can do this; you can start right now by brainstorming different channels to expand your brand too. To hear more about this vital topic, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [3:00] Make sure you take advantage of the TAS resources.
  • [4:45] Should you launch a product in 4th quarter or wait? Build list now or wait?
  • [8:40] Scott goes over helpful ways you can use to get more sales in the 4th quarter.
  • [12:10] Plan out your promotions. Don’t let your email list go cold!
  • [16:00] Let your personality shine and deliver value to your audience.
  • [18:30] The value of connecting with influencers and social media groups.
  • [21:30] Scott recaps his advice for getting more sales in the 4th quarter.
  • [28:00] Don’t build an Amazon dependent business.
  • [31:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS598.mp3
Category:general -- posted at: 4:30am EST

What are your plans to get your ecommerce brand competing at the highest level in your product category? Are you cultivating a significant brand presence on social media? Have you built an email list to engage your target audience? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why you need an email list for your brand, how to use that list effectively, tips for running a giveaway contest, and much more. Make sure to have pen and paper ready; you don’t want to miss a minute of Scott’s valuable advice! 

Isn’t email dead? 

Is it worth your time and resources to invest in building an email list? Is email marketing as effective as it once was? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thoughts on email marketing. While new tools will come and go, the fact is, email marketing has been around for quite a long time and is still being used today! Business leaders like you shouldn’t just keep doing something like email marketing just because other people are doing it, you’ve got to look at the data. As it currently stands, the data shows that email marketing is still worth your time and investment. Hear Scott expand on this topic and much more by listening to this episode!

Why you should consider partnering with influencers. 

One of the most popular methods of growing an ecommerce brand is by connecting social media personalities and influencers who have taken the time to build a unique following. If you want to expand your brand’s reach, why not consider partnering with an influencer in your niche market? Scott has dabbled with this approach, and he’s had some great experiences. Find out how your brand can benefit from tapping into the audience of social media personalities by listening to this valuable episode of The Amazing Seller!

Remember, you are connecting with people.

In the ecommerce sector, you can find yourself losing sight of the human element because much of your work is done remotely. Whether it’s dealing with contractors, suppliers, or your clients, it’s vital to remember to treat the individual like a person who is worth your kindness and respect. On this episode of The Amazing Seller, Scott opens up about the importance of connecting with people in a way that communicates you care. If you want to stand out from the competition, taking your time to be considerate, kind, patient, and helpful goes a long way in the ecommerce business community. To hear more about this subject, make sure to listen to this episode!

Why you should check out TAS Breakthrough U. 

Are you taking advantage of all the resources you need to succeed? If you fail to continue to educate yourself as your business get’s off of the ground, you are setting yourself up for failure! Over the years, Scott has created specialized resources like the Private Label Classroom and Product Discovery Bootcamp to equip sellers so they can take their game to the next level. Now, Scott is combining those two resources and giving the TAS community access for a great value of $99 a month. To get all the details on this valuable resource at a great price, make sure to check out the link in the resources section!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [2:00] Is it still effective to use an email list to reach people?
  • [7:00] How do avoid attracting people just looking for something for free?
  • [10:00] Scott gives an example of how to target the right people for a giveaway.
  • [18:00] Who are some influencers you can reach out to?
  • [21:00] Give away the right prize!
  • [23:20] How to build a giveaway landing page from scratch.
  • [27:45] Why you should check out TAS Breakthrough U.
  • [29:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS597.mp3
Category:general -- posted at: 4:30am EST

Do you have your strategy for getting your product in front of as many people as possible locked down? Could you use some helpful tips to make sure you are going in the right direction? If so, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on the 5 Minute Pitch, goes through his five-step process for ranking a product quickly, and much more. You don’t want to miss a minute of this helpful and engaging episode! 

5 Minute Pitch Update. 

Exciting news! Scott recently finished up filming of the “5 Minute Pitch” with Greg Mercer, Steve Chou, and Michael Jackness. From the sound of it, the whole process was an excellent experience for all involved, and they are even considering creating a second season. If you haven’t heard about this exciting side project, make sure to check out the link in the resources section below. To hear more about Scott’s time in San Deigo with the guys, listen to this episode of The Amazing Seller!

Find low competition products.


Before you pull the trigger and run with a product, it’s important to make sure you’ve validated it to the best of your abilities. Don’t give in to the impulse to just wing it! On this episode of The Amazing Seller, Scott explains what sellers like you need to look for as you prepare to move forward with a potential product. The depth of a product is a significant factor to explore. While you might be tempted to go for a product with more sales per day, Scott explains that the least competitive products are the ones you should focus on. To get the full breakdown, make sure to listen to this informative episode! 

Optimize your listing. 

One of the most important things that you have to do from the start is to optimize your product listing for keywords. This includes your title and your bullet points. If you are selling a garlic press, you need to make sure you have that keyword phrase in the title of your product listing. On this episode of The Amazing Seller, you’ll hear from Scott as he explains the importance of optimizing your product listing for keywords and how that effort will help you as you seek to rank for keywords on Amazon. If you want to make sure your product is in the best position to succeed, you don’t want to miss this critical episode!

Discount your product to drive sales!


Let’s face it; everyone wants to get a good deal when they go shopping, especially during this holiday season! What steps can you take as an ecommerce seller to make the most of this environment? Are you gun shy when it comes to offering deals on your product? Don’t be! Scott encourages sellers like you to press your advantage and drive sales by discounting your product. To hear how this strategy has worked out well for him and his business, make sure to listen to this exciting episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:20] Scott gives an update about his recent trip to San Diego.
  • [7:40] Step #1: Find low competition products.
  • [13:00] Step #2: Optimize your listing.
  • [16:30] Step #3: Chose five to ten keywords to target.
  • [18:40] Step #4: Run PPC (Pay Per Click) targeting your keywords.
  • [21:45] Step #5: Give discounts on your product to drive sales.
  • [23:30] Scott recaps all five steps to get your product listing to rank fast.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS596.mp3
Category:general -- posted at: 4:30am EST

How are your fourth quarter efforts shaping up? Have you solidified your Black Friday and Cyber Monday strategies? If you need some positive momentum to get you going in the right direction, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. You don’t want to miss a minute of this valuable and informative episode!

What was old is new again.

Did you know that blogging is making a comeback? It’s true! There was a time when blogging was king of the internet then much of the focus shifted to social media channels. Now, as is the case with many things in life, what was old is new again! Building a blog one of the best ways to create content for your brand and engage with your target audience. Have you developed a blog for your brand? What are you waiting for? To hear more about the value of blogging to your brand, make sure to listen to this episode of The Amazing Seller!

Traffic is king.

Did you know that when it comes to building your ecommerce brand, traffic is king? The more you create content that your audience finds valuable, the more your traffic will grow. This thriving traffic will alert Google, Facebook, and other internet platforms to the benefit of sending people to your brand. Don’t expect to throw up some random content to get the ball rolling, make sure you have done your homework and you know what your audience wants to hear! Discover how you can make the most out of your content creation efforts by listening to this episode of The Amazing Seller!

Using giveaways effectively.

There are many ecommerce sellers out there who are nervous about spending their time and resources on giveaways. Have you tried a giveaway contest to build an email list for your brand? If you are worried about people, who will sign up for your giveaway and will never end up buying your product, stop worrying, it will happen! That shouldn’t prevent you from reaching out to your target audience with a giveaway to build up your email list. Make sure to listen to this episode of The Amazing Seller as Scott expands on this critical topic and much more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [2:20] Scott’s thought of the week, what’s old is new again.
  • [12:00] Question: What are the pros & cons of using giveaways to build a list?
  • [17:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS595.mp3
Category:general -- posted at: 4:30am EST

Did you know that you can create and market a book that will help your ecommerce business gain depth and grow? While writing a book may sound intimidating, it doesn’t have to be! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Bryan Cohen. In his conversation with Scott, Bryan opens up about his background in writing, what it takes to write a book, tips for grabbing your audience’s attention, how to get the most mileage out of your content, and so much more. Don’t miss a minute of this helpful episode featuring Bryan’s excellent insights!

Learn from the best!

While you don’t need to go out and hire a publicist or editor if you want to write a book, it's a good idea to learn from an expert. Bryan Cohen is an experienced copywriter and a bestselling author. Bryan launched his blog, Best Page Forward in June 2015 and found himself immediately inundated with orders for book descriptions. He’s written over 200 descriptions for authors to date, and he’s in the process of coaching authors to learn the craft of copywriting themselves. You don’t have to break the bank to get your content out there serving your brand. Learn more about this topic by listening to this episode!

You can write a book.

Scratch whatever you’ve thought about writing a book from your mind. Let’s face it; most people are too intimidated even to entertain the thought of putting pen to paper. The truth is, writing a book doesn’t have to be some excruciating and painful process. If you’ve ever created content for your brand, you are already several steps closer to writing a book than you might have thought! To find out what it takes to get your content into a book format, make sure to listen to this episode of The Amazing Seller featuring copywriter extraordinaire, Bryan Cohen!

How to get the most out of your content.

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you create content that connects with your audience. While your content might be substantial, the fact remains that you are likely missing a lot of people due to the limitations of your channel. If you only put your content out on Facebook Live, you are missing all the folks who only hangout over on Instagram. If you are only sending your content via an email newsletter, you are missing the folks over on YouTube. Bryan Cohen says that the best way to reach across all content channels is to repurpose your content for each medium. Learn more about getting the most mileage out of your content by listening to this valuable episode!

Start small if you have to.

If you want to grow your ecommerce business into a powerhouse of productivity and profit, you’ve got to do everything you can to put it in the best position to succeed. It’s great to have goals and objectives, but they mean nothing if you fail to start. What is your action step in light of Bryan’s amazing lessons and insights? Will you start expanding your content channels? Are you ready to make steps toward writing a book? Don’t be ashamed of making small steps; you’ve got to start somewhere!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [1:40] The value of belonging to a mastermind.
  • [5:00] Scott welcomes Bryan Cohen to the podcast.
  • [10:30] Bryan opens up about his background.
  • [20:20] Streamlining and simplifying your time.
  • [24:00] Bryan talks about his copywriting work.
  • [29:15] How to write a book for your brand.
  • [38:30] Tips for grabbing your audience’s attention.
  • [46:45] How to get more mileage out of your content.
  • [50:30] Just start, even if it is a small start!
  • [52:40] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS594.mp3
Category:general -- posted at: 4:30am EST

Have you heard that Amazon has made some changes with feedback and reviews? How will it impact your business? Are you prepared to adapt to the new changes? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his friend and guest, Chris Guthrie. In his conversation with Scott, Chris explains how this new Amazon change will impact sellers like you, why you should check out Salesbacker, the value of learning from customer feedback, and so much more. Don’t miss a minute of this informative and engaging episode!

Amazon’s new email policy.

What exactly is happening with Amazon’s recent change regarding follow up emails and reviews? Amazon came out saying that sellers are allowed to send one email per order to request a customer review. What you need to know about this is, if you have automated emails that follow up with your buyers, you need to make sure that no more than one of those emails is requesting a review. It doesn’t say that you are limited to just one email per order, just one email regarding a review per order. To get the full break down on this new change and how you can adjust your approach accordingly, make sure to listen to this episode of The Amazing Seller!

Why you should check out, Salesbacker.

Let’s face it, as your ecommerce business continues to grow, manually following up with your customers is going to increase from a small chore to a part-time job! What if there was a way to automate your follow up process so you could free up your time to focus on other areas of your business? That’s where Chris Gutherie and his team at Salesbacker come in! Salesbacker is designed to help ecommerce sellers get more product reviews and seller feedback ratings. To hear exactly how you can benefit from using a service like Salesbacker, listen to this episode of The Amazing Seller featuring Salesbacker co-founder, Chris Guthrie!

Learn from customer feedback!

When was the last time you took a customer’s feedback to heart? It can be a challenging thing to do! If you take a look at some of the most successful business leaders in the last twenty-five years, you’ll find that most of them relished the opportunity to learn from critical feedback. What will your approach be, will you embrace the critique or will you ignore it? Don’t fall for the easy way out! Press into the feedback you receive and use it as fuel to make a better product and win more loyal customers! Listen to this episode of The Amazing Seller as Scott expands on this important topic and much more!

Lead with high-quality customer service.

Think back to the last time you were impressed as a customer, either by the product or by the service that was provided. How did that experience make you feel a consumer? What can you do as a seller to elicit that response from your customers? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down why customer service is an important component of a thriving and growing brand. You don’t want to neglect or take this aspect of business ownership for granted! Learn from Scott’s perspective and find out what to do and what not to do when it comes to taking care of your customers!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [0:40] Scott welcomes his guest, Chris Guthrie.
  • [2:30] Chris talks about a recent update to Amazon’s TOS regarding emailing customers.
  • [10:00] Why you should check out Salesbacker.
  • [12:15] The value of learning from buyer feedback.
  • [15:00] How to create the best follow up method.
  • [17:30] Why it’s important to customize follow up emails.
  • [21:30] Embrace the change, don’t be afraid of it!
  • [24:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS593.mp3
Category:general -- posted at: 4:30am EST

Are you fired up and ready to go? Is your ecommerce business operating at peak performance? If you need a little extra push, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares one of his signature rants, provides a helpful answer to a question from a TAS follower like you, and so much more! Don’t miss a minute of this informative and engaging episode to start your weekend off right!

Crap happens, don’t let it knock you down!

In life and business, you have to be prepared for that inevitable moment when the crap hits the fan. What have you done in moments of crisis in the past that helped you find a way forward? For Scott, it all comes down to staying in the fight and refusing to give up. On this episode, Scott explains a small set back he experienced lately with the podcast that came out of left field. He could have let that moment lead to discouragement and frustration, but he chose to pick himself up and continue on the path forward. To hear the full breakdown of what happened and why Scott is so determined to stay in the fight, make sure to listen to this fascinating episode!

Make sure you plan ahead.

What would happen to your ecommerce business if Amazon decided to lock you out tomorrow? Do you have the means to make adjustments and keep going in an upward direction? If not, it might be time to consider diversifying your channels and your strategy. The last thing you need is to have all of your resources committed to one channel. Heed Scott’s advice and learn how to create alternative methods that you can use if your business needs to make a pivot. Learn more from Scott’s seasoned perspective by listening to this episode of The Amazing Seller!

You don’t have to be an expert.

How do you start creating content that will draw your audience in? What role will you take on as you connect with your audience and invite them into your brand? At the end of the day, you don’t have to be an expert to educate and inform others about what you’ve learned! Think of it this way, if you found a great tool or tip that your friends could use to make their hobby more enjoyable, how would you share it? Try using that same approach to connecting your audience to your brand! To hear more about this critical topic, make sure to listen to this exciting episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Scott’s thought of the week, crap happens!
  • [13:20] Question: How do I choose & sell products to my audience?
  • [17:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS592.mp3
Category:general -- posted at: 4:30am EST

Aren’t you ready for some good news to hit the ecommerce sector? If you could pick one area that you’d like to hear good news about when it comes to your business, what would it be? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Josh Bauerle. In his conversation with Scott, Josh breaks the amazing ecommerce news, what the new Trump tax policy means for your bottom line, which business entity you should form, and so much more. Don’t miss a minute of this exciting and informative episode with Josh!

The BIG News!

Here it is, the big news that will help ecommerce sellers like you save money and take your ecommerce business to the next level. You can now deduct one hundred percent of the inventory that you purchase in a given year. This is huge news! You no longer have to worry about that inventory that you bought that failed to sell, you get to write that off. Goodbye, “Inventory tax!” To hear the full break down of this exciting news and what it means for you, make sure to listen to this episode of The Amazing Seller!

Which business entity should you form?

As you get your ecommerce business off of the ground, you might be wondering which business entity you need to create. Here to help navigate the complexity that comes with that question is, Josh Bauerle. According to Josh, there are three different entities you could create for your ecommerce business,

  1. Sole proprietor / general partnership
  2. Limited Liability Corporation (LLC)
  3. S-corporation

Find out how each entity operates differently and which one is the best fit for your ecommerce business by listening to this helpful episode of The Amazing Seller!

Don’t try to game the system.

Let’s face it, the pressures of building an ecommerce business from the ground up are significant. There is no need to compound your stress by trying to game the system. There have been some substantial changes to the federal tax code that makes it easier for sellers like you to build a successful business the right way. Don’t be tempted to take a shortcut! To hear more about his vital topic from Scott and Josh, make sure to catch this engaging episode of The Amazing Seller!

Changes in your favor.

Are you ready to get your ecommerce business out there and making a profit? The great news is that the government is actually passing policy that will make your life easier! Not only do ecommerce sellers like you get to write off inventory that you purchase, but you also get a twenty percent tax break on your profit! This is wonderful news! Now you can use these funds to expand your business as you look to the future or put that money back into your pocket. For further info on this important development, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [0:30] Josh Bauerle joins the podcast.
  • [2:15] BIG TAX NEWS!
  • [11:00] What does the new tax policy really mean for your bottom line?
  • [16:00] Which business entity should you form?
  • [22:30] Don’t try to game the system!
  • [25:45] How to connect with Josh.
  • [29:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS591a.mp3
Category:general -- posted at: 4:30am EST

One of the best ways to put your ecommerce business in the best position for success is by utilizing an effective keyword strategy. Do you have a good strategy that is getting you the results you need? If not, you’ve come the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he shares some valuable insights regarding keyword usage. If you need a great strategy or if your existing strategy could use some tweaks, make sure to have pen and paper ready for this one!

Why go after longtail keywords?

How can you deploy a practical approach when it comes to using longtail keywords? According to Scott, the reason you need to be using longtail keywords comes down to securing a good conversion rate. The more specific a longtail keyword is to your product and how people are searching for that product will determine your conversion rate. Don’t leave it all up to guesswork! To hear Scott run through some helpful data and examples of longtail keyword usage, make sure to listen to this helpful episode of The Amazing Seller!

The six-step process for finding profit keywords.

What is the secret solution to making keywords work for you and your ecommerce brand? How do you cut through all the complexity and find the right streat3gy for success? Here is Scott’s six-step process for finding profit keywords.

  1. Search on the Jungle Scout web application using the Keyword Scout.
  2. Look at only the exact match traffic.
  3. Find the results that are directly related to your product that get 50 searches or more.
  4. Create an exact match Pay Per Click campaign.
  5. Start with $1.50 cost per click.
  6. Run it for seven days and then tweak if necessary.

To hear Scott expand on each step in this process so you can get the best results for your Amazon product listing, make sure to listen to this episode of The Amazing Seller!

Don’t give up, try new things!

As a business leader, you know that the struggle to grow a profitable business is a tough one to navigate. You want to make sure you are following the right advice and taking the right risks. One of the worst things you could do as small business owner is to fail to try something new! Don’t let that happen to you, commit to continually learn about how to improve your processes each step along the way. Make sure to catch this episode of The Amazing Seller to find out how to put your brand in the best position for long-term success!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:50] Why it’s important to go after longtail keywords.
  • [9:30] Scott goes over some keyword data.
  • [16:00] The six-step process for finding profit keywords.
  • [21:00] Closing thoughts from Scott, keep trying new things!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS590.mp3
Category:general -- posted at: 4:30am EST

Do you have everything you need to keep your ecommerce brand moving in the right direction? Wouldn’t it be nice to get a little advice that you can use keep an edge over your competition? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, a brief update on some TAS tools you can use, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful episode!

Make your own luck!

Have you ever had someone chalk up your success to just being lucky? Doesn’t that drive you crazy? It’s not about some random smile from fate that’s brought you this far, its all about hard work! Scott is convinced that more small business owners need to junk this idea that they happened to get “Lucky” at the right time. Don’t buy that lie! Get out there and work your butt off and make your own luck. To hear more about this relevant topic from Scott’s seasoned perspective, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!

Is your email list warm?

It may sound like a funny thing to ask but, is your email list warm? What that question is really getting to is, are you keeping your email list engaged with your ecommerce brand? Or are you letting that list go cold with non-engagement? If you’ve taken the time to build that list, make sure they stay engaged and active as an asset for your business! Learn more about keeping your email list engaged from the expert himself by listening to this powerful episode of The Amazing Seller!

PPC is your friend!

Are you trying to ramp up sales and reviews for your new Amazon product listing? Are you struggling with that product launch? What’s the solution? According to Scott, what you need to do is to focus on your PPC efforts. Add fuel to that fire and get your new product off to a great start! If you want more details on how to do this, make sure to check out the amazing resources that Scott has put together including the PACE method! Get more great insights that will get your business the type of success you are looking for by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Scott’s thought of the week.
  • [7:30] Question: What is the best way to launch products using an email list?
  • [12:45] Make sure to use PPC!
  • [14:15] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS589.mp3
Category:general -- posted at: 4:30am EST

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