The Amazing Seller Podcast

Wouldn’t it be nice to have a neat list of common mistakes that ecommerce businesses make and how to avoid them? Imagine the leg up that would give you over the competition. On this episode of The Amazing Seller, you’ll hear from Scott as he reveals helpful tips and insights on how to set your brand up for success. Scott also stresses the importance of creating a solid strategy and plan that plays to your strengths and puts you on the right track. Make sure to listen to this informative episode; you don’t want to miss it!

Do your homework!

What are the most important things you need to do for your ecommerce business to succeed? Do you need the right product? The right market? The best strategy? Yes, all three would be great! More importantly, you’ve got to be willing to put in the time and do your homework. This is not a venture for the faint of heart. Be prepared to dive deep into a potential market and explore all the angles before you commit. Don’t just think one step ahead, build out the possibilities for your brand and think several steps down the line. Listen to this episode of The Amazing Seller as Scott expands on this critical topic!

Six reasons why products fail.

Why do some ecommerce businesses take off while so many others crash and burn or even fail to get off of the runway? According to Scott, it all comes down to one of these six common mistakes that ecommercce entrepreneurs often make. 

  1. Choosing one product and not planning out several products down the road.
  2. Getting fooled by basic numbers. Do your research!
  3. Failing to figure out what it will take for the product listing to rank.
  4. Launching with a messy and unattractive product listing.
  5. Starting off cheap and cutting corners. You get what you pay for!
  6. Choosing a product that has a ton of reviews only to find out sales are driven by reviews.

If you want to avoid these common mistakes and put your ecommerce business in a position for long-term success, make sure to listen to this episode. You’ll walk away with a good starting point and helpful tips that Scott has acquired from years of experience, don’t miss it!

Make a plan and execute it.

When was the last time that you completed a major personal or professional milestone? Do you have a solid track record of making plans and seeing them through the end? If not, it’s time to turn over a new leaf! Time and time again, Scott encourages sellers like you to think through your ecommerce business plan and to write it out on paper. When you take the time to write out and visualize your plans, it gives your efforts a more concrete feel. If you are ready to put in the time and effort to get your business off of the ground, you’ve come to the right place. To hear more about getting started, make sure to listen to this episode of The Amazing Seller.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:45] Don’t choose just one product, think several steps ahead.
  • [8:35] Don’t be fooled by basic numbers, dig deeper!
  • [10:20] Make sure you know what you need to do to rank.
  • [14:40] If you want your listing to succeed, you’ve got to optimize your listing.
  • [18:20] Don’t compete in a space that has a ton of reviews.
  • [21:15] Scott recaps the six reasons why products fail.
  • [23:30] Why you need a good plan in place.
  • [25:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS627.mp3
Category:general -- posted at: 12:17am EST

What is the best way to get ahead in today’s ecommerce marketplace? Do you need to have the very best product that money can buy or do you just need a killer strategy? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why he believes attention is the new currency. Scott also touches on how to monetize your traffic, five benefits of getting more traffic on your site, why you should become the top go-to resource in your target market, how to create compelling content, and much more. You don’t want to miss a minute of this informative episode!

Yes, you can monetize your traffic.

One of the most obvious ways to prove that attention is the new currency is to look at how companies like Amazon and Google are making people pay for it. If you want to show up on Google’s search results, you’ve got to be willing to fork out some money to be on that first page. The other side of this is the fact that if you can gather a sizeable following, people will pay you for the privilege to get in front of your audience. For some specific ways that sellers like you can monetize your traffic, make sure to listen to this episode of The Amazing Seller!

Five benefits of increasing your traffic.

Still not convinced that taking steps to increase your traffic on your site will pay dividends for your brand? Scott was ready for you! He’s come up with five benefits that sellers like you will see if you take time and energy to get more people to your site.

  1. You get the right people exposed to your ecommerce brand.
  2. You’ll be able to launch or relaunch products easier.
  3. You can diversify your revenue stream.
  4. You get to build relationships over time.
  5. More opportunities will come your way.

Just one or two of these benefits would be worth it to pursue this strategy but take a look at all five! What else can you do to get these types of benefits for your brand? Not much! Listen to this episode of The Amazing Seller as Scott expands on these benefits!

Five ways to get more traffic to your site.

What strategies have you been using to drive traffic to your ecommerce business’ home base? Have you thought of using paid services to get traffic to your site? Scott is here to help remove some of the mystery and lay out a clear path that sellers like you can use to increase traffic.

  1. Create engaging content on your blog.
  2. Get active on social media with Facebook pages and groups.
  3. Create YouTube videos that your audience will find helpful.
  4. Utilize Facebook Ads and Facebook Live sessions.
  5. Collaborate with other influencers and sellers in your market.

At the end of the day, what Scott wants to do is help sellers like you serve your market well. Scott’s number one rule for getting more traffic is for sellers to become a top resource in your market by giving value and being helpful. If you want to dive deeper with this valuable lesson, make sure to listen to this fascinating episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:20] Is attention really the new currency?
  • [7:00] How you can monetize your traffic.
  • [11:45] Benefits of getting more traffic on your site.
  • [17:45] Why you should become a top resource to your target market free of charge.
  • [19:15] Create quality content featured on your home base.
  • [23:40] Leverage Facebook pages and groups to drive traffic to your blog.
  • [26:30] Collaborate with other ecommerce businesses and influencers in your space.
  • [28:30] Why you should work on building your email list.
  • [30:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS626.mp3
Category:general -- posted at: 4:30am EST

What strategies have been working for your ecommerce business? Have you tried anything different in the new year? Do you have questions that you’d like to send Scott’s way? You’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he goes over why you should check out the Brand Accelerator Live event in September, his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this informative episode!

If you think it, you can do it.

What is holding you back? Seriously! Take a moment and consider what thoughts or ideas that you’ve internalized over the years that might be holding you back from success. Everyone has some sort of limiting belief in their life, some have massive hangups that keep them from taking action, and some have smaller ones. Have you dealt with yours yet? Don’t put this on the back burner, this could be the one thing that is holding your ecommerce business back. To hear more about this important topic, make sure to listen to this episode of The Amazing Seller!

Build an email list, what are you waiting for?

Is it a good idea to feature your product in a giveaway group? If you’ve been around the TAS community for very long, you know that Scott is encouraging sellers to move away from this strategy. Rather, he’d like to see more sellers invest in assets like an email list. If you want your ecommerce business to go the distance, you need tools like an email list that allows you to connect directly with your target market. So what are you waiting for? You don’t need to have a list with 15,000 email addresses tomorrow, but you’ve got to start somewhere. Listen to this episode of The Amazing Sellers as Scott expands on this vital topic!

Why you should connect with an influencer.

One of the most popular methods of growing an ecommerce brand is by connecting social media personalities and influencers who have taken the time to build a unique following. If you want to expand your brand’s reach, why not consider partnering with an influencer in your niche market? Scott has dabbled with this approach, and he’s had some great experiences. Find out how your brand can benefit from tapping into the audience of social media personalities by listening to this valuable episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Scott shares his thought of the week; if you think it, you can do it.
  • [6:45] Question: How do I launch a giveaway with variations?
  • [11:45] Why you should build an email list or connect with an influencer.
  • [17:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS625.mp3
Category:general -- posted at: 7:29pm EST

Is your ecommerce business on the right track? Does your current strategy have the legs to go the distance? If you want your business to last you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he goes over five filters you can use to validate your target market. Don’t leave the future of your ecommerce business all up to guesswork. Take advantage from this opportunity to learn from Scott’s tried and tested approach by listening to this helpful episode!

Are you targeting a market or a one off-product?

If you’ve been around the TAS community for very long, you know that Scott wants to help sellers like you build your brand by serving a niche market. Have you located your target market yet? If you haven’t, it is not too late to find one! Don’t assume that you can build a profitable ecommerce business through one-off products; those days are numbered. Find out how you can build a sustainable business model by targeting a niche market on this informative episode of The Amazing Seller!

Make sure your market has room for you to grow!

Even when you find a niche market, that might not be enough to build a long term ecommerce business. Before you commit to a target market make sure that there is room for your brand to grow. Scott suggests that sellers like you thoroughly research the market you are looking at to see if it can support at least three to five additional products for you to introduce as your brand gets going. If you opt for skipping this important filter, be warned! You could be seriously limiting your brand’s long term chance for success. To hear more about this critical topic, make sure to listen to this episode of The Amazing Seller!

Why community in your market is so important.

One of the best ways to find out if your target market has the depth to support your brand it to find out if there are social media groups already in place around the market. If you want to build a brand in the bass fishing market go and check Facebook, Instagram, or YouTube to see if there are people talking about this pastime. If you can’t find any groups talking about the market, you want to target it is a good idea to consider a different direction. The whole idea behind this is to let these already established groups act as a validation that your target market has momentum and an audience. Make sure to listen to this episode of The Amazing Seller as Scott expands on this important subject!

Content is king.

Time and time again Scott comes back to this important topic of content when he teaches on long term brand success. You’ve got to have an audience that is out there searching YouTube or Google for content about your target market. If you can find a niche market where people are gathering on Facebook or searching on YouTube you’ve got a huge chance for success. You don’t even have to be an expert on the subject matter to create relevant content; you can use it as a learning process inviting your audience along for the ride. Listen to this episode as Scott explains how sellers like you can develop content that engages your target audience.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:15] How you can participate in the next ecommerce business formula class.
  • [4:40] Are you targeting a market?
  • [6:45] Are there at least three to five products selling in this market?
  • [11:00] Are people searching content online about your market?
  • [15:40] Are there social media groups hanging out?
  • [17:15] Can you build an email list?
  • [21:40] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS624.mp3
Category:general -- posted at: 4:30am EST

What does it take to put yourself and your livelihood on the line to see your dreams become a reality? Is it as scary as it sounds? Is the reward worth all the risk? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Kevin Sanderson. In their conversation, Kevin opens up about what led him to fire his boss, how that moment felt, why he is convinced that writing out goals is worthwhile, advice for sellers who are just getting started, and much more. Don’t miss a minute of this inspiring episode featuring Kevin’s story!

If you want to make a change, write it down!

Do you write out your goals and plans? Have you ever thought of an idea that you’d do whatever it would take to make it happen? Most people shuffle through a life filled with hopes and dreams, but many fail to act on them. If it were easy to accomplish your dreams, everyone would do it! Don’t make life harder than it already is, put yourself in a position to succeed. One of the best ways you can do this is by writing out your thoughts on paper. In today’s world that may sound “old school” but it works! Scott has been stressing the value of writing things down for quite some time and his guest, Kevin Sanderson agrees. Kevin points to this simple practice as giving him the fuel he needed to keep going while he built his ecommerce business. To hear more about Kevin’s story and how writing out his plans helped him succeed, make sure to listen to this episode of The Amazing Seller!

From taking someone elses marching orders to FREEDOM.

While writing out your goals is a good first step, the hardest part is acting on them. How do you move from a place of security and comfort to a place of opportunity and risk? Kevin Sanderson struggled with a foot in each camp for a long time; he wanted the security of his day job and the opportunity of his ecommerce business. He was able to manage this tension for a while, but eventually, he had to pick a direction and give it his full effort and attention. Would he shrink back from the challenge or would he walk into the unknown? The freedom of living life on his terms was too much for Kevin to walk away from so he fired his boss and hadn’t looked back. Could you make a move as bold as Kevin’s? What is holding you back? Listen to this episode of The Amazing Seller as Kevin shares more insights that helped him take action; you don’t want to miss it!

You need people in your corner who will support you.

Who do you have in your corner cheering you on as you build your ecommerce business? While it would be nice to have a supportive coach who guides you every step of the way, that is not realistic. You can surround yourself with family members who encourage you, and you can join groups who will help you keep your eye on the prize. Kevin has been a TAS follower just like you, he attended workshops and learned from Scott’s helpful lessons over the years. All of the support and encouragement that Kevin received from the TAS community played a huge role in helping him get his business off of the ground. As much as you’d like it to be true, you can’t do it all alone. Make sure you have the right people in your corner! To hear more about this important topic, listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:35] How did Kevin end up firing his boss?
  • [9:15] Kevin describes the moment he quit his job.
  • [17:00] How did Kevin’s wife react to his decision?
  • [19:30] Why it is so valuable to write out your plans and goals.
  • [23:15] Kevin talks about attending a TAS workshop.
  • [26:30] Kevin’s advice to sellers who are just getting started.
  • [31:00] Why you need to check out Brand Accelerator Live.
  • [37:15] Life is too short, don’t spend it all at work!
  • [39:15] Closing thoughts from Kevin.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS623.mp3
Category:general -- posted at: 4:30am EST

When was the last time that you got a great piece of advice that helped you and your ecommerce business? Has it been a while since you had a good insight that you’ve implemented? If you are ready to take your brand to the next level of growth, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. In this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this informative episode!

Something is better than nothing.

Many entrepreneurs believe that if you don’t swing for the fences every time, then you are just wasting your efforts. Do you think that is true? Does every effort have to be a home run? What if you don’t have the means or the information to go as far as you’d like, should that stop you from trying? No! Too often business leaders like you believe the lie that if you settle for a good step, you’ll never make a great step. That thinking can paralyze you and keep you complacent! Even if you can only make a small step toward your goal today, it’s better than nothing! To hear Scott explain how this simple truth has played out in his life, make sure to listen to this episode of The Amazing Seller!

You only fail when you give up!

What does failure look like? Is it defined by how much money you lose? According to Scott, failure is when you throw in the towel! Your journey to building your ecommerce business will be full of highs and lows along the way. How you react to those low points is up to you. Will you let it defeat you and pull you out of the game or will you keep pressing forward toward your goal? If you have any hope for long term success, you’ve got to have the right mindset. Don’t let challenges and roadblocks distract you. Listen to this episode of The Amazing Seller as Scott expands on this important lesson; you don't want to miss it!

Why you need to get your products on multiple channels.

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build out their brand and feature products on multiple channels. Why does it matter if your products are on multiple channels? Why do you need assets like email lists that are independent of Amazon? To secure a long term future for your brand! It is foolishness to put all your eggs in the Amazon basket. Give your brand a chance to succeed and look for ways to plant seeds and build out alternative channels early in your brand if possible. To get more info on how to future proof your brand, make sure to listen to this episode of The Amazing Seller.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:20] Scott’s thought of the week, something is better than nothing.
  • [11:15] Question: Should I add my products to Ebay and other channels?
  • [17:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS622.mp3
Category:general -- posted at: 12:39am EST

What does it take to build a thriving brand online? How do you create a following and leverage your influence to achieve your goals? What happens when you feel the need to make a shift and end up walking away from the very thing that brought you all that success? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Jill Stanton. 

Jill and Josh Stanton are the co-founders of Screw The Nine To Five. They are serial online entrepreneurs and world travellers. In her conversation with Scott, Jill opens up about their journey, why they decided to move from affiliate marketing to building a personal brand, the value of getting clarity in business, what it takes to connect with a large following, and much more. You don’t want to miss a minute of this engaging episode featuring Josh and Jill's story!

Hard work pays off.

Jill and Josh started their journey in 2011 working jobs they saw no future in and decided that they needed to make a change. They leapt and started putting together an ecommerce business focused on skin care. While it took a lot of hard work and sleepless nights, their hard work paid off, and they were able to secure their first month with $1,000 in profit. They ended up selling that business for $50,000 and went on to start several other businesses in 2012. The big takeaway from Jill and Josh’s initial success is that they were sick of their current circumstances and decided to do something about it. In short, they took action! They weren’t experts in skin care; they were just willing to go out there, put in the work, and trust that profit would follow and it did!

Don’t become a slave to your business!

Success and growth are a what every business leader is after, right? But what happens when all of the success becomes a weight that drags you down? From Jill and Josh, the complexity and daily demand of their business began to take a toll and caused them to rethink their approach. The last thing you want in business is to find yourself shackled to something that doesn’t fulfil you. It might sound crazy, but their story could be your story! What will you do when that moment comes and feel like you’ve become a slave to your business? Will you stay committed and miserable or will you make the changes necessary? To hear how Jill and Josh pivoted and took their efforts in a new direction, make sure to listen to this episode of The Amazing Seller!

What do you really want?

At the end of the day, one of the best things you can do for your business is to identify your “why.” If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you figure out this important aspect of entrepreneurship. Do you know your “why?” When was the last time you reevaluated it? For some people that “why” will be a constant but for others, it will need to change as their business grows. Learn from Josh and Jill’s story and how asking the question “What do I really want?” helped them get to the core of their “why” by listening to this episode of The Amazing Seller.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:20] Jill Stanton join the podcast to share their story.
  • [12:00] Jill talks about their affiliate marketing efforts.
  • [14:00] What led Josh and Jill to focus on building their personal brand?
  • [17:00] Why you need clarity in your business.
  • [24:00] Jill talks about connecting with a large following.
  • [28:50] What is QBR?
  • [32:10] How has life been since Josh and Jill pulled back in their business?
  • [36:00] Jill talks about their traffic strategy.
  • [42:00] Attention is the new currency.
  • [44:40] What do you really want?
  • [47:45] If you want to change you’ve got to start forming positive habits.
  • [53:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS621.mp3
Category:general -- posted at: 1:28am EST

Is it still possible to build an ecommerce business as Scott teaches? Hasn’t the ship on this type of opportunity already sailed? While Scott has provided a ton of helpful lessons and insights, nothing is quite as powerful as testimonies from sellers like you who have put those lessons into practice! On this episode of The Amazing Seller, you’ll hear from Colin and Angie as they talk to Scott about their ecommerce business. In their conversation, Colin and Angie explain how they got started with ecommerce, how they’ve built their brand, challenges they’ve faced along the way, their plans for the future, and much more. Don’t miss a minute of this fascinating episode!

It all started with a test.

What was it that led you to start down this road of building an ecommerce business? Are you sick and tired of your day job and want the freedom of the entrepreneurial lifestyle? Everyone has to start somewhere, you’ve got to get to the point where your status quo isn’t acceptable anymore, and that leads to change. Colin decided that he didn’t want to jump in with both feet, he wanted to just test the waters before making a full commitment. That initial $100 test ended up getting Colin, and his wife, Angie hooked! Make sure to listen to this episode of The Amazing Seller as they open up about their story and what it took for them to go all in!

Building a solid team.

Eventually, your ecommerce business will grow to the point where you will need to build a team. What does building a team look like? What role should you hire for first? Should you bring on someone you know or should you build a team of virtual assistants? On this episode of The Amazing Seller, Colin and Angie explain how they took the first steps to build a team in their business. According to Colin, the best route is to find someone either in person or remotely who you can hand off small tasks to. Once they’ve proven that they can handle those small tasks, start training them and give them larger ones, a little at a time. To hear Colin expand on this critical topic, make sure to listen to this episode!

Diversifying and building assets off of Amazon.

Gone are the days where you could build a thriving ecommerce business exclusively off of platforms like Amazon. Does that mean that utilizing Amazon is a waste of time? No! Just don’t put all of your eggs in that basket. There are a ton of different ways that sellers like you can invest in your business and create assets that will bring you income away from Amazon. This is the reason why building an email list and expanding your brand to places like YouTube, and your blog is so important! To hear more about diversifying your brand, make sure to listen to this helpful episode of The Amazing Seller.

Business doesn’t have to always be so serious!

Too often many business leaders get so locked in on building their brand and achieving success that they forget why they got started in the first place! Chances are, you are not building your own business so you can have a bad attitude and feel more important than everyone else. Don’t fall for the line that business has to be serious all the time! Remember why you got started, to have more freedom and enjoy life with people you love. Do whatever you need to do to have fun and work toward your goals! Listen to this episode of The Amazing Seller as Colin and Angie share how they keep their ecommerce business fun.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:40] Scott welcomes his guests, Colin and Angie.
  • [6:00] Angie talks about how they got started with their ecommerce business.
  • [11:15] Colin explains how their first product performed on Amazon.
  • [12:45] Why did Colin and Angie decide to start their own business?
  • [15:50] Angie talks about expanding their business and dealing with challenges.
  • [20:45] How do you find the right people to join your team?
  • [24:45] What is the “Honeymoon period?”
  • [27:30] Why you need to put in the time to find the right product.
  • [29:15] Plans to build the brand off of Amazon.
  • [33:20] What would Colin and Angie do right now if they had to start from scratch?
  • [37:50] Scott and Colin talk about brand building.
  • [41:30] Colin talks about future plans for his current brand.
  • [43:00] Have fun while you build your business!
  • [45:00] Closing thoughts from Colin and Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS620.mp3
Category:general -- posted at: 11:53pm EST

How is your ecommerce business handling the new year? Are you off to a great start or you could you use a burst of energy and inspiration? If you need a little push, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, answers a question from a TAS follower like you, and much more. Don’t miss a minute of this informative and engaging episode!

Don’t stop!

We’ve all been there; you gain some momentum in your business and then suddenly something smacks you across the face. Maybe for you, it was a product that couldn’t bring in the profits you had hoped for, or it was a sudden health issue or financial challenge. There are a ton of reasons out there that can cause you to freeze in your tracks. While there is no way to avoid these obstacles, what you can control is how you respond to them. Will you let these challenges keep you down or will you pick yourself back up and keep headed toward your goal? To hear Scott’s encouraging message about staying the course, make sure to listen to this helpful episode of The Amazing Seller!

The old method won’t get you far.

It’s time to come to terms with the fact that the old method of putting up a variation of a trending product just to catch a bit of the magic (and profits) is dying if not already dead. So what is the solution? Can you still make money by selling product on Amazon? Yes! You just have to be willing to put in the work. Listen to this episode of The Amazing Seller as Scott explains how sellers like you can adapt and adjust to a more effective strategy for growing your business!

Four ways to drive sales for your product listing.

What does it take to get sales and traffic to your Amazon product listing these days? Do you have to go all out and spend huge sums of money on a PPC campaign or is there another way? On this episode of The Amazing Seller, Scott lays out four ways to drive sales to your product listing.

  1. Know your numbers. What will it take to get your listing to rank?
  2. Adjust your PPC approach. Dial in on those searches your customers are looking for.
  3. Build an email list and use it to grow your brand.
  4. Reach out to influencers or people in your space who have your customers attention.

To hear Scott expand on each of these important steps that will help you grow your ecommerce business, make sure to listen to this informative episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:00] Scott’s thought of the week, don’t stop!
  • [8:15] Question: What do I do if I’m not getting organic sales and PPC is too high?
  • [10:30] The old method doesn’t work anymore!
  • [12:10] What to do when PPC spending it too high.
  • [14:50] Don’t take shortcuts!
  • [17:30] Scott recaps four ways to drive sales for your product listing.
  • [19:15] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS619.mp3
Category:general -- posted at: 1:09am EST

What do you do when you strike gold with an innovative idea? Do you ride the wave until it ends, use the funds to invest in a more stable opportunity, or do something else entirely? On this episode of The Amazing Seller, you’ll hear from Scott as he drives to his lake house with his father (Poppa V). In their conversation, Poppa V opens up about his blog, how he earned $20,000 a month at one point, why it all came crashing down, and much more. You don’t want to miss this engaging episode featuring Poppa V’s story!

Riding the wave.

Can you imagine what it would be like to stumble upon an idea that earned you $20,000 a month? Does it sound too good to be true? It was! A few years ago, Poppa V created a blog where he could send his old Navy buddies and share content that they all enjoyed. What started as a way to stay in touch and share funny YouTube videos soon turned into a money-making opportunity. Following Scott’s advice, Poppa V utilized AdSense to start collecting revenue from all the traffic he was getting on his blog. Once the traffic spiked and a link got shared, the profits started rolling in, at one point Poppa V made about $29,000 in one month! Unfortunately, the wave he was riding came to an end, two years later Google shut down the AdSense pipeline on the site. To get the full story from Scott and Poppa V, make sure to listen to this episode!

Don’t put all of your eggs in one basket!

One of the best takeaways you can get from a story like Poppa V’s is that you should do everything you can to avoid placing all of your eggs in one basket! Scott had encouraged Poppa V to start collecting email addresses so he could expand the venture if it got shut down but a clear plan never really panned out. You can keep this from happening to your business! Figure out a plan right now, so you don’t have to decide what to do when the time comes. Assume that one of the channels your brand uses will get shut down at some point, that trains you to diversify! Learn more about this important subject from Scott by listening to this helpful episode of The Amazing Seller.

If you don’t take a risk, you’ll never grow.

What is your plan to expand your business? What will be your goose that lays the golden egg? The truth is, no one will come along to drop a money making idea in your lap, you have to go out there come up with one! What are you waiting for? Innovate, experiment, take a risk! The saying is true, “If you want something you have never had, you must be willing to do something you have never done.” This is one of the best environments for business building, will you jump in and swim or will you sink? Let Poppa V’s story help guide your way as you look to make 2019 a great year!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Poppa V opens up about his ecommerce business.
  • [5:00] Scott fleshes out the details of Poppa V’s story.
  • [8:00] Why type of videos did Poppa V share that brought in revenue?
  • [12:45] There are a ton of ways to make money online.
  • [17:00] If you don’t take a risk, you’ll never grow!
  • [19:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS618.mp3
Category:general -- posted at: 9:08pm EST

Is your ecommerce business firing on all cylinders? Are you considering making some changes to your business in 2019? What if there was a way to increase sales and drive traffic for free? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they dive deep into this important topic. In their conversation, the guys break down why building an email list is so critical, what the actual cost of building an email list is, how an email list gives your brand a unique advantage, and so much more. Don’t miss a minute of this helpful episode!

Do give away contests really work?

If you’ve been in the ecommerce industry for very long, you’ve probably heard of sellers who use give away contests to get an email list built, but does that really work? Don’t you end up with a bloated list of people who want a free product or prize? While the chances of getting people who are just in it for the prize is a factor to consider, you can limit that issue by giving away a prize or product connected to your target market. If you are going into kyack bass fishing, you shouldn’t run a give away featuring a new iphone! Make sure you are using a giveaway strategy that works by listening to this informative episode of The Amazing Seller!

Is an email list worth the cost to build?

Have you considered building an email list for your ecommerce brand? What is keeping you from pulling the trigger and building it? Are you worried about the cost that it’ll require? According to Scott, the benefits of building an email list vastly outweigh the costs. With an email list, you can drive sales, spike traffic, launch new channels for your brand, get feedback on what people will buy, and so much more. If you are on the fence about building an email list for your eceommerce brand, this the episode you need to listen to!

Attention is the new currency.

Did you know that attention is the new currency in today’s ecommerce marketplace? It’s true! If your ecommerce business has established an audience, there is no limit to what you can do to create streams of revenue. From blogging to building out a thriving YouTube channel, if you have people following you, the value of your business goes through the roof! Don’t miss this opportunity to take your business to the next level of growth. To hear more about how to capitalize on an audience you’ve built from the ground up, make sure to listen to this engaging episode of The Amazing Seller!

10 reasons why you should build an email list.

How can an asset like an email list help your ecommerce business grow? Does it all come down to luck or is there something that sellers like you can do to properly position your business for long-term success? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they provide ten reasons why sellers like you should build an email list.

  1. You’ll have a loyal list of people who follow your brand.
  2. Traffic for your blog, Facebook page, YouTube channel, etc.
  3. You get to sell your product to a custom audience.
  4. Your list can buy affiliate offers off of your blog.
  5. Use a tool like AdThrive to get revenue from your blog traffic.

To hear more from Scott and Chris and to get the full list of ten reasons why sellers should build an email list, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Chris explains the tension between traffic and sales.
  • [8:45] Scott stresses why sellers like you need to build an email list.
  • [12:00] What is the actual cost of building an email list?
  • [15:30] Chris describes the advantage that an email list gives your brand.
  • [20:00] Attention is the new currency.
  • [23:40] Chris goes over the giveaway strategy.
  • [27:40] Scott gives 10 reasons why sellers need to build an email list.
  • [38:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS617.mp3
Category:general -- posted at: 4:30am EST

The new year has arrived, are you and your ecommerce business ready for it? Have you mapped out your plans and goals for this new year or are you still struggling to come up with a plan of attack? If you need a little push to get started, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he provides his helpful thought of the week, answers a question from a TAS follower like you, and much more. Don’t miss a minute of this engaging episode!

Celebrate growth!

With the start of 2019, now is a great time to take a look back to celebrate your personal and professional growth. Many successful business leaders stress the value of taking time to practice gratitude, have you found it helpful? How will you mark significant milestones and achievements in your life and business? Don’t become so focused and driven that you fail to acknowledge how far you’ve come! Learn more from Scott about why celebrating your growth is so important by listening to this helpful episode of The Amazing Seller!

Why you might need to clean up your PPC campaigns.

Do you have a handle on your business and how it is running? Do you know how well your PPC spending is performing or has it been a while since you ducked in to take a look under the hood? According to Scott, you could be losing valuable resources if you haven't’ evaluated your PPC usage lately. Don’t let an easy fix and adjustment go unnoticed! Jump in and clean things up if you need to, what do you have to lose? To hear Scott expand on this critical subject, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!

Reserve your spot for Brand Accelerator Live!

Have you secured your spot for Brand Accelerator Live yet? This is your chance to invest in your business and get the tools you need to take it to the next level of growth. If you are hesitant about committing to this event, you should know that Scott and his team have worked hard to ensure that sellers like you will receive tremendous value from attending. They’ve lined up some amazing guests, and you’ll get a chance to connect with fellow entrepreneurs who are in the same boat as you. Get more details about this exciting event by checking out the link in the resources section!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Why you need to attend Brand Accelerator Live.
  • [8:15] Make sure to celebrate your growth!
  • [11:50] Question: Are my PPC campaigns competing against each other?
  • [20:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS616.mp3
Category:general -- posted at: 4:30am EST

Do you ever find yourself stuck in your efforts to build your ecommerce business? What have you tried to break out of that funk? On this episode of The Amazing Seller, you’ll hear from Scott as he provides his helpful take on getting back on track and achieving your goals. Don’t let distraction and overwhelm win the day! Have pen and paper ready so you can get all the tips you need to stay focused by listening to this powerful episode. You don’t want to miss it!

Write it down.

Did you know that writing something down helps your brain to process it better? Think of all those times you saw your mom write down a shopping list before she went out, writing it out works! Why do we take the time to write down simple tasks like grocery lists but we don’t take the time to write out our goals or strategic thoughts for our business? If you want to make a change in your personal and professional practices, trying journaling for a month. What do you have to lose? Find out how journaling has helped Scott in his business by listening to this episode of The Amazing Seller!

Create blocks of time for your work objectives.

Have you ever blocked out a chunk of time in your day to commit to one task or objective? How did that go for you? Some of the most successful business leaders break their day up in blocks of time that they have dedicated to a specific goal. Is your time management system working for you? If it is not, consider blocking out two hours of your day and watch how effective this practice can be. To hear more about creating blocks of your time, make sure to listen to this episode of The Amazing Seller!

Build structure and plan out your day.

How do you like your current daily routine? Does your routine set you up for success or could it use a makeover? Let’s face it; most people stumble upon a daily routine, very few people proactively plan out their day. What would it look like for you to take the time to sketch out and schedule your day the night before? Do you think that it would help you stay focused and structured? Take your business to the next level of success by ordering and organizing your work day! Learn more about this valuable practice from Scott’s seasoned perspective by listening to this episode of The Amazing Seller!

Avoid distractions like the plague!

What do you do to handle the distractions around you on a daily basis? Have you considered setting up boundaries and practices that will minimize the distractions you face at home or in your office? According to Scott, removing the distractions in your life is the only way to focus in on what matters in your business. A good place to start removing your distractions is to eliminate social media from your phone or computer during work hours; there are a ton of helpful ways to accomplish this, what are you waiting for? To get a full breakdown on how to remove common distractions from your daily routine, make sure to listen to this eye-opening episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:10] A moment of gratitude from Scott.
  • [6:15] Use a monthly journal or notebook.
  • [8:20] Create time blocks for working on your business.
  • [11:00] Plan the next day’s “Big thing.”
  • [14:00] Scott walks through his structured morning routine.
  • [17:45] Avoid distractions and stay on task!
  • [22:20] Scott recaps all five steps and provides tips for seeing each step through.
  • [29:00] How to avoid getting overwhelmed.
  • [32:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS615.mp3
Category:general -- posted at: 4:30am EST

1