The Amazing Seller Podcast

What is your relationship with fear like? Does it control and dominate your life? Do you use it to motivate yourself? Are you able to keep a good handle on it? How has it affected your business? On this episode of The Amazing Seller, you’ll hear from Scott as he shares a Facebook Live session he hosted on the topic of fear. In his Facebook Live session, Scott talks about his dream for his lake house property, how fear has reared its head in his life, why you shouldn’t let fear hold you back, and much more. If you are ready to kick fear to the curb, this is the episode for you!

Fear is normal, but don’t let it run your life!

Do you ever wake up panicked and worried about your ecommerce business? Do you find yourself stressing over that large product order you placed or that product listing that just went live? If so, you are not alone! Many sellers just like you struggle with a significant amount of fear as they struggle to get their business off of the ground and running. Fear is a normal reaction to uncertainty but it’s OK to let fear run your life. The challenge is to walk the line between caution and reckless risk-taking, are you up for it? Hear more about this important topic by listening to this episode of The Amazing Seller!

Lowering risk will help you fight your fears.

One of the best ways to push back the fear in your life is to take a look at what you can do to control the situation. If you are worried about the next step in your ecommerce business, then get out there and do the research you need to lower your level of risk. Your fears and worries won’t just evaporate; you’ve got to be willing to make forward progress and do the work necessary to remove obstacles in your way. Scott encourages sellers like you to educate yourself and take advantage of resources like TAS to lower your risk level and decrease the control fear has on your life. To get more helpful information about lowering your risk, make sure to listen to this episode of The Amazing Seller!

What are you waiting for? Take action!

Often you’ll find people in your orbit who are stuck in their lives and unwilling to do the hard work necessary to get things turned around. Does that sound familiar? Do you find yourself sinking back into that mindset? The best way to push back and reclaim your moment is to take action. If you’ve been around the TAS community for very long, you’ve heard Scott encourage sellers too, “Take action” at the end of every episode but it’s not just a saying, Scott lives this motto. He genuinely wants to help sellers like you identify the roadblocks and challenges that get in your way and find ways to solve them. One great resource that you should check out is Scott’s new book called, “Ecom Business Formula.” The link to this book is located in the resources section at the end of this post.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] How Scott got involved in the Airbnb space.
  • [7:45] Scott jumps into a Facebook Live session about fear.
  • [11:15] Scott’s vision for his lake house property.
  • [18:00] The fear you have is normal, but don’t give in to it!
  • [23:00] Why you need to lower your risk.
  • [27:30] Make your plans but make sure to take action!
  • [32:30] What is the worst that can happen?
  • [35:15] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS639.mp3
Category:general -- posted at: 12:14am EST

Have you ever had a moment in your business when getting your pay just a few days earlier could have made a significant difference to your bottom line? If you have, you aren’t alone! Many ecommerce sellers like you have struggled with the way Amazon’s payout system works. What is the solution? On this episode of The Amazing Seller, you’ll hear from Vicky Sullivan from Payability. 

Payability is a fast-growing fintech company founded and headquartered in New York City. They provide flexible financing solutions to small businesses in the digital economy. Payability has financed over $1 billion in growth capital to thousands of small businesses. 

In her conversation with Scott, Vicky talks about how she got started with Payability, what options are available through Payability, how most sellers use Payability, why some sellers are hesitant to use the service and much more. If you’d like to have more options when it comes to getting your funds into your account, this is the episode for you!

The advantage that Payability gives sellers.

Have you ever seen that number that Amazon will send your way showing you the sales figures you missed out on because your product was out of stock? Isn’t seeing that number the worst? What if there was a way to make sure your ecommerce business never missed those critical sales numbers again? According to Scott, one of the best advantages that Payability can offer sellers is the ability to avoid ever going out of stock again. Can you imagine that? If you’d like to learn more about how Payability and service like it can help sellers like you, make sure to listen to this helpful episode of The Amazing Seller!

Several options you should consider.

Are you ready to take a serious look at what services like Payability have to offer? What do you have to lose? Vicky Sullivan was kind enough to talk about two options they provide at Payability, instant access, and instant advance. 

  1. Instant access - Instead of waiting weeks to receive your marketplace sales revenue, Payability Instant Access makes your sales available the next day, every day. Consistent cash flow you can use to reinvest in your business today.
  2. Instant advance - Payability purchases your future marketplace receivables, and gives you that capital today. Leverage your account health and sales performance to make an investment in your business.

If you think it is time to incorporate Payability into your ecommerce success strategy, make sure to listen to this episode as Scott and Vicky expand on this important topic!

Reservations sellers have with services like Payability.

Wait, doesn’t all this early access to funds sound too good to be true? What are some of the drawbacks and reservations that people have when it comes to services like Payability? The good folks over at Payability aren’t providing this service for free; it’s a business model! They do charge a small percentage of the money they advance you. While that may scare some sellers off, consider this, you pay for other services like PPC, why not this one? If it fits into your larger strategy of growing and scaling your business, you should consider if the benefit is greater than what it would cost you. Make sure to listen to this episode of The Amazing Seller as Scott and Vicky go deeper with this subject!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:15] Vicky Sullivan joins the podcast to talk about Payability.
  • [8:20] What options are available through Payability?
  • [11:20] How sellers use Payability. How Payability decides the amount to give sellers.
  • [18:30] Why are people cautious about using services like Payability?
  • [22:10] Vicky shares some success stories from sellers who used Payability.
  • [24:00] Scott talks about the advantage that Payability can give sellers.
  • [26:00] What is Instant Advance?
  • [28:30] How to connect with Vicky and Payability.
  • [32:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS638.mp3
Category:general -- posted at: 4:30am EST

Are you fired up and ready to take on the weekend? Do you have plans to work on your ecommerce business or are you in for a much-deserved break? If you want to keep the fires burning, you’ve come to the right place. It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, provides his answer to a question from a TAS follower like you, and much more. Have pen and paper ready; you don’t want to miss a minute of this exciting episode!

Why you need to embrace the long game.

Let’s face it; everyone loves to find a shortcut. Just announce at your next family gathering that you are going on a road trip and chances are, someone will have advice on how to find a shortcut. But the truth is, there is no shortcut when it comes to building a future-proof ecommerce business. Go ahead and get the idea of a shortcut out of your mindset if you want any chance for long-term success. Buckle up and be prepared to build a solid foundation for your business, brick by brick. To hear Scott expand on this critical topic, make sure to listen to this episode of The Amazing Seller!

Invite your audience along for the ride.

When was the last time you took a stroll through YouTube? Sure you’ve probably ended up there for a cat video or two but when was the last time you really took a look at how influencers and others intentionally engage with their audience? If you look closely, you’ll find that few YouTube channels come out and act like an expert. This is good news for you! You don’t have to go into building your brand or a YouTube channel with all the answers, just invite your audience to join you for the ride. You can use this approach as a way to bond and build a relationship with your audience. To learn more about this valuable approach, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!

TAS resources made for you!

Do you ever find yourself faced with an issue or challenge in your business and you wished someone had a blueprint to help you out? Outside of using Google to find your answer, what do you do? Yes, you have Scott’s advice in the form of this podcast but what if you want a more in-depth approach? Good news! Scott and his team have worked hard to bring TAS followers like you a top-notch resource called, the “Ecom Business Formula.” This book is a "blueprint" to launch and grow an ecommerce business rather than a traditional how to sell on Amazon "book." Make sure to check out the link in the resources section to grab your copy!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:15] Scott’s thought of the week, the long game vs. the short game.
  • [11:00] Question: Should I start a YouTube channel for my business?
  • [15:45] Invite people along for the ride.
  • [21:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS637.mp3
Category:general -- posted at: 4:30am EST

What does it take to build a successful ecommerce business these days? Is there some secret formula that high achieving sellers like Scott have discovered that everyone else doesn’t know about? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes back his guest, Jill Stanton.

Jill and her husband Josh are the co-founders of, Screw The Nine To Five. They are serial online entrepreneurs and world travelers. Jill has extensive experience with not only engaging but building social media communities around niche interests.

In her conversation with Scott, Jill talks about building social media communities, why it’s important to target a market with existing social media groups, if it’s a good idea to use giveaway contests, why you need to care about what people you want to reach care about, and much more. Don’t miss a minute of this informative episode featuring Jill’s expert perspective!

Don’t try to build something out of nothing.

If you have a great product idea or a direction you want to take your brand, should you just run with it or are their validation steps you can take? According to Scott and Jill, it is not a good idea to try to reinvent the wheel. Why go out and try to create something out of nothing when you can locate existing excitement and energy around a niche market and build from that? If you want to build a rafting ecommerce brand, then go out there and start connecting with rafting groups! To hear more about this critical topic, make sure to listen to this episode of The Amazing Seller!

Provide value before you try to sell.

Let’s face it, salespeople have a terrible reputation for using people as a means to their end. Just take a look around your social circle, you are sure to find someone who has had a negative experience with a salesperson. What is the solution? Is there any hope for an honest person who wants to make a sale? Yes! Scott and Jill teach sellers like you to focus on providing value before you try to sell anything. Don’t go in, guns blazing hoping to land a big sale. Enter into social media groups and other spaces with the intention of helping others and connecting them to resources. Make sure to listen to this episode of The Amazing Seller as Scott and Jill expand on this important subject!

Don’t take short cuts, play the long game!

Too often people are looking for a quick and easy way to make money and find success. But the truth is, the “Quick” way doesn't usually work! If you want to build something that will last and provide you with a stable income, you’ve got to be ready to put in the work. Building a thriving and successful ecommerce business is going to take time. Don’t think that you can listen to a few podcasts and read a few blogs and then expect to have booming business overnight! The old saying is true, “Nothing worth having comes easy.” Listen to this episode of The Amazing Seller as Scott and Jill encourage sellers like you to play the long game!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:20] Jill Stanton joins the podcast to talk about building social media communities.
  • [5:15] Make sure there is an existing community you can build from.
  • [10:20] Is it a good idea to launch a giveaway contest for your group?
  • [13:00] You need to care about what the people you are trying to reach care about.
  • [18:30] If you want to build something, start providing value!
  • [22:00] Scott shares the story behind the, “Five Minute Pitch.”
  • [24:45] Jill’s advice for sellers who want to start building a community.
  • [30:00] Don’t take shortcuts, play the long game!
  • [32:15] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS636.mp3
Category:general -- posted at: 4:30am EST

What will it take for you to get your ecommerce business to the next level of growth this year? Do you need to refine your processes? Do you need to rethink your strategy? What about bringing on some extra help? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Nathan Hirch. 

Nathan is the Founder and CEO of FreeeUp, a marketplace connecting business owners with the top 1% of freelancers in ecommerce, digital marketing, web development, and much more. 

In his conversation with Scott, Nathan talks about figuring out the right time to hire outside help, how FreeeUp vets their freelancers, what jobs are available on FreeeUp, and much more. Don’t miss a minute of this helpful episode featuring Nathan’s expert perspective!

Is it better to go deep or wide with your brand?

If you had to choose right now, would you rather have your brand take a broad approach to the market or a narrow approach? Many business leaders agonize over this decision, and they should! If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you niche down and take a more narrow approach with your ecommerce business. In Scott’s thinking, it is better to niche down and focus on a specific target market than to try to be a jack of all trades. To hear more about the value of niching down, make sure to listen to this episode of The Amazing Seller!

The right time to hire outside help.

Can you afford outside help? Do you have space in your budget to onboard a new team member? What about all the challenges of bringing on a new employee? With FreeeUp, you can get the help you need at a reasonable rate all without having to bring on a dedicated employee! At FreeeUp, they vet a wide range of freelancers that you get to choose from. Need help with a quick project? Great! Do you need someone to take care of your ongoing customer service needs? They’ve got you covered! Just think of all the freed up time and mental space that outsourcing even a few simple tasks can provide. Make sure to check out the FreeeUp link located in the resources section at the end of this post!

Expanding your business won’t be easy but it will be worth it!

Let’s face it, the reason why most startups fail to scale their business is due to a lack of planning and follow through. You can only run things as a one-man show for so long before you need to bring in outside help. Bringing on outside help is where most business leaders fail. Don’t fear failure! Just like failure shouldn’t hold you back in business, it also shouldn’t hold you back when you encounter a set back with hiring. You’ve got to learn to roll with the punches and keep moving forward. On this episode of The Amazing Seller, Scott talks to outsourcing expert, Nathan Hirsch about how to get started when building your team and put people in the best situations to succeed, don’t miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Nathan Hirsch joins the podcast and gives an update on FreeeUp.
  • [7:00] Is it better to go wide or deep?
  • [10:00] When is the right time to hire outside help?
  • [16:15] What are the common first hires?
  • [22:45] How do Nathan and his team vet virtual assistants?
  • [27:00] What jobs are available on FreeeUp?
  • [32:30] Closing thoughts from Nathan and Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS635.mp3
Category:general -- posted at: 4:30am EST

What are you going to do to make your ecommerce business stand out from all the competition on the marketplace? How will you make a name for yourself and your brand? If you need a spark of creativity, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, updates on TAS resources, an answer to a question from a TAS follower like you, and much more! Don’t miss a minute of this helpful episode featuring Scott’s seasoned perspective!

Surround yourself with positive people

Did you know that you mirror the attitudes and mindsets of the people you spend your time with the most? It’s true! Haven’t you noticed that when you spend a lot of time with someone who complains a lot that you find yourself complaining too? Or maybe you find yourself in a crappy mood, and then you realize it is because you just spent time with someone who is having a terrible day. Just as negative attitudes and mindsets are often contagious, so are positive ones! Choose which one you’d rather have your life reflect then order your life and relationships accordingly. To hear more about this vital topic, make sure to listen to this episode of The Amazing Seller!

Why you need external assets for your brand

Is it a good idea to have multiple investments engaged to help your ecommerce business succeed? Do you really need to build up an email list or a social media following for your brand? According to Scott, building up external assets is one of the best ways to future proof your ecommerce business. You can also use these external channels to add depth and a personal touch to your brand. What is the status of your external assets? Do you have several or are you just getting started? Find out how you can make sure your assets are firing on all cylinders by listening to this episode of The Amazing Seller!

Make sure you target the right audience!

Let’s face it; no one likes to have their time wasted. From door to door salespeople to newspaper advertisements, people hate getting something sold to them that they aren’t interested in. Thankfully, in the ecommerce age, we don’t have to advertise products to a huge audience, we can niche down and make sure we are targeting people who are already interested! Don’t leave it all up to guesswork; you can take advantage of the hard-fought lessons that Scott has learned over the years. Learn more about targeting the right audience for your brand by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Scott’s thought of the week.
  • [8:30] How do I drive traffic to my Amazon listing without hurting conversion rates?
  • [18:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS634.mp3
Category:general -- posted at: 12:14am EST

What does it take to launch a successful email strategy? Is there a way to engage your brand’s followers in a way that doesn’t turn them off? How do you provide value without sounding like you are desperately trying to sell them on your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over his email strategy. You’ll walk away with the tools you need to start building an email engagement strategy of your own. Have pen and paper ready; you don’t want to miss this helpful episode featuring Scott’s hard-won insights and tips!

Is email really the best way to engage people?

Have you heard people say that email engagement as a tool and strategy is dead? Do you believe that line of thinking is true? Are there better tools out there than email for engaging with prospects? While a ton of new avenues like Facebook Messenger, Instagram, and YouTube are opening up, email remains a powerful tool that people still respond to! How do you craft a message in an email that keeps people coming back to your brand? Find out on this informative episode of The Amazing Seller as Scott lays out his case for using email to drive sales and build your brand’s reach!

Why you need a great offer.

If you hope to draw prospective followers of your brand in, you’ve got to be willing to offer them something valuable. Don’t expect to get a bunch of car guys to follow and trust your brand if your idea of a giveaway prize is a high-end handbag! You need to make sure that you are connecting with your target audience from the initial contact all the way through each interaction they have with your brand. This is why finding a brand that you care about and know about is worth your time in the research phase! To hear more about brand engagement from Scott’s expert perspective, make sure to listen to this episode of The Amazing Seller!

Don’t stop providing value!

Let’s face it; everyone hates getting the “Hard sell” from a salesperson. It makes you feel like a mark or a target and no one like that feeling! It’s your job as a salesperson to show your prospective customer that you are there to serve them. What is the best way to show that you are there to serve? Provide value and insights that they will find helpful! If give your target audience resources to enjoy their hobby or recreational activity more, they’ll see you like someone to trust! For helpful examples on how to engage your target audience via email, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:45] Isn’t email dead?
  • [6:45] You need to have some type of offer.
  • [8:20] Deliver goodwill, create a plan, and provide an amazing prize.
  • [10:30] How important is the subject line?
  • [12:30] Scott goes over an email about entering a contest.
  • [16:20] A content only email example.
  • [18:20] An email announcing the contest winner.
  • [21:30] Follow up emails after a contest.
  • [24:30] Scott runs through his four email strategy.
  • [26:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS633.mp3
Category:general -- posted at: 9:26pm EST

Did you know that there are steps you can take to re-program your mind and behavior for success? It’s true! When you focus on your behavior and beliefs, you can begin to turn around your bad habits or old narratives and adopt new ones that help you succeed. On this episode of The Amazing Seller, you’ll hear from high achievement mentor and business consultant, Dr. Shannon Irvine.

Shannon helps business owners and entrepreneurs neuro-hack success. She teaches sellers like you how to tap into the power of your mind to remove limiting stories that are getting in the way and holding you back. In her conversation with Scott, Shannon talks her personal story, how your thoughts shape your reality, why your brain needs evidence of action, what it takes to get into a flow, how to set yourself up for success, and much more. Don’t miss a minute of this fascinating episode featuring Dr. Shannon Irvine!

Visualize your success.

When was the last time you wrote out your goals? Are you a “Writer downer” like Scott? What steps do you take to keep your goals and objectives front and center in your personal and professional life? One of the best ways to stay on top of your goals is to write them out or spend time each day visualizing them. Years ago, Scott and his wife put together what they call a “Vision video” that was a slideshow of the things they wanted to accomplish as a family. Looking back, Scott and his wife have achieved most of those objectives. Don’t just assume that you’ll get your goals eventually! Take time today and write them out or do something to keep them on your radar!

The community you have around you matters.

Did you know that the community you have around you makes a huge difference when it comes to your chances for success? Think about it, if you surround yourself with people who are always getting into trouble or talking about the negative side of every circumstance, where will that get you? Down a path, you don’t want to go down! You are responsible for the type of people you let into your world, don’t take it for granted! It might be time for you to take a serious inventory of the people who you let in your inner circle, are they causing you to succeed or are they holding you back? Learn more about the impact of your community from Scott and Shannon on this episode of The Amazing Seller!

Mindset hacks that you can use.

If you are ready to take action and get started on moving your mindset in the right direction, Dr. Shannon Irvine has a few places you can start. In her conversation with Scott, Shannon shared several mindset hacks.

  • Watch what you say. The words you say are priming your brain.
  • Understand the narrative that you are telling yourself.

These two hacks are just the tip of the iceberg! Start by analyzing the type of words you use and the narratives you tell yourself. What do you have to lose? To hear more from Shannon as she expands on this topic and more, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:50] Scott welcomes his guest, Dr. Shannon Irvine.
  • [4:00] Shannon shares the short version of her story.
  • [13:30] Your thoughts create your reality.
  • [20:30] Your brain needs to see evidence of action.
  • [27:50] How do you get into a flow? What does it take to prime your behavior?
  • [32:20] Scott talks about creating a “Vision video.”
  • [34:40] Set yourself up for success!
  • [42:15] Mindset hacks from Shannon.
  • [45:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS632.mp3
Category:general -- posted at: 4:30am EST

Are you fired up and ready to take your ecommerce business to the next level? What are you waiting for? If you need a little extra push to keep you going, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he makes a special announcement about TAS resources, shares one of his thoughts of the week, answers a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful episode featuring Scott’s expert advice!

Make a decision and move on.

Have you ever found yourself committed to a certain path or decision and you know that you need to make a change? What do you do? Do you keep pressing on even though you feel like you shouldn’t? Or do you bite the bullet and make a change? On this episode, you’ll hear from Scott as he describes an experience from his life and how that helped him see that sometimes you need to make a decision and move on. It wasn’t an easy decision to make, looking back, Scott realized that he should have made it sooner but, you live, and you learn. Find out what you can learn from Scott’s story by listening to this episode of The Amazing Seller!

What to do if you aren’t excited about the direction of your brand.

What should you do if you have a good deal on a solid product, but your heart just isn’t in it? Do keep pressing on or do you make a change? Scott got a question from a seller like you who had some success with a product but knew that they weren’t passionate about that particular market. Scott encouraged that seller to pivot and spend their energy on something that fired them up. He didn’t suggest shutting down the whole operation; he just suggested a pivot. You can do that too! Don’t become a slave to something that makes money but makes you miserable. Hear more from Scott as he expands on this important topic and much more!

Resources designed just for you!

What if there was a way for sellers like you expand your knowledge of how the ecommerce industry works? How would you change your approach? If you want to get an edge over the competition, Scott and his team have put together the resources you’ll need to do just that. On this episode of The Amazing Seller, Scott announces two new resources designed for sellers like you, Ecom Business Formula training and the Ecom Biz Book. For more details on each of these resources, make sure to check out the resources section at the end of this post!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Special announcement from Scott.
  • [4:20] Scott’s thought of the week; make a decision and move on.
  • [13:00] Question: What if my business idea is not my passion or expertise?
  • [21:40] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS631.mp3
Category:general -- posted at: 4:30am EST

What if you could take all of that energy and excitement you have for your ecommerce business and funnel into a solid, future-proof strategy? Wouldn’t you love to have a tried and tested approach you can count on? On this episode of The Amazing Seller, you’ll hear from Scott and his team as they expand on the benefits of a market-based strategy. In their conversation, the team explains the advantages of a market-based approach, why you need to build assets like an email list, how to validate a market, and much more. Don’t miss a minute of this informative episode!

Product-based vs. Market-based.

What got you interested in building your ecommerce business? Did you fall in love with the idea of finding a one-off product and cashing in? Or did you get hooked on the idea of building something that can stand the test of time and go the distance? If you want to build a business that will last, you’ve got to be willing to adopt a market-based approach. Gone are the days where you can experience over-night success with one solid product. You’ve got to plan for the long-term by building a solid brand. To hear more about this important topic, make sure to catch this episode of The Amazing Seller!

You need assets to help you go the distance.

Part of planning for the future with your ecommerce business is building assets and tools away from the Amazon platform. If you’ve been around the TAS community for very long, you know that Scott still believes that Amazon is the best place to start an ecommerce business. While that is still true, Scott encourages sellers like you to start creating assets like an email list right away. Don’t leave brand building and social media engagement to the last minute, start now! Listen to this episode of The Amazing Seller as Scott expands on this critical subject; you don’t want to miss it!

A market validation process you can use.

What does it take to shift your focus from a product-based approach to a market-based approach? Does the validation process look the same or should you aim for something different? On this episode of The Amazing Seller, Scott goes over his market validation process. Scott’s process centers on answering these three questions.

  1. Are there products selling in this market?
  2. Is there content being created in this market?
  3. Are there assets you can build in this market? Can you grab attention?

This is just a small starting point to get you headed in the right direction when it comes to market validation. To get more helpful tips and insights from Scott, make sure to listen to this episode of The Amazing Seller!

Reverse engineer your way to success.

How do you get from where you are to where you want to be? First, you’ve got to decide that where you are is not where you want to be a year from now. You’ve got to commit to leaving what is safe and comfortable behind! Then you need to get a clear picture of where you want to be. Once you have that settled, all you need to do is work your way back from there. While it may sound simple, it won’t be easy! You’ve got to be committed to putting in the work if you want to succeed. To hear more about what it takes to get the results you want to see, listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Moving your mindset from a product based approach to a market-based approach.
  • [8:20] Make sure you think ahead and plan out the path for your brand.
  • [15:45] Focusing on market share will help you future proof your business.
  • [20:00] Scott runs through his market validation process.
  • [24:00] Why it’s helpful to get an outside perspective on your brand strategy.
  • [29:00] Find out where you want to be in your business and work your way backward.
  • [30:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS630.mp3
Category:general -- posted at: 12:44am EST

Do you ever wish you could go back and give your younger self some critical advice? What if you could get valuable insight from successful business leaders as they look back on their journey? On this episode of The Amazing Seller, you’ll hear from Scott and his team as they reflect on the themes that were discussed at the recent TAS Inner Circle gathering. In their conversation, they talk about why it’s important to challenge yourself, some common myths about success and money, why you shouldn't let the fear of failure hold you back, and much more!

If you aren’t growing, you are dying.

When you get into a room with successful business leaders, a common theme that comes up is the drive to grow and invest in personal development. As Tony Robbins teaches, “If you aren’t growing, you are dying.” What are you doing to grow as a leader? How are you moving your ecommerce business forward? Don’t let moderate success, lull you into complacency - you’ve got to keep challenging yourself if you have any hope for long term success. To hear more about this important topic, make sure to listen to this episode of The Amazing Seller!

Don’t let the fear of failure hold you back.

Too often business leaders will get their business off of the ground and then throttle their efforts back because they are afraid of losing it all. If you let fear of failure dictate your business plans you’ll never get anywhere! Remember, you can always pivot and go back to a 9 to 5 job if you have to. Don’t let the fear of failure shape your plans for the future! What are you going to do to keep fear in its place? How will you press forward in your business? Listen to this helpful episode of The Amazing Seller as Scott and his team dive deep into this subject!

If you work hard, you deserve your success.

Have you ever felt guilty about your level of success? Did you grow up with a skeptical view of business leaders and entrepreneurs who build their business from the ground up? Many business leaders find themselves having to unlearn a negative mindset around money and making a profit. Scott encourages sellers like you to take a hard look at the mindset you have about money and make sure you are giving yourself permission to enjoy the success that your hard work has brought you. To hear more, make sure to listen to this episode of The Amazing Seller!

Is it a good idea to enter into a business partnership?

Have you considered going into business with someone else to form a partnership? What are some of your concerns about entering into a business partnership? While Scott and his team don’t discourage sellers from going into a business partnership, they stress extreme caution. In many ways, a business partnership is like a marriage. You need to be certain that the person you are merging your future with is a good fit not just on paper but relationally as well. Don’t miss this episode of The Amazing Seller as Scott and his team go over this topic and much more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:40] Joel talks about his reaction to hearing from other business leaders.
  • [4:40] Angel give her take on the inner circle discussion.
  • [7:20] Chris talks about why it’s important to challenge yourself.
  • [10:30] Why you shouldn’t let the fear of failure hold you back.
  • [13:30] Don’t feel bad about your success!
  • [16:30] If you do things the right way, money will follow.
  • [20:40] It is better to go after market share rather than products.
  • [22:40] Is it a good idea to start a business partnership?
  • [24:40] Why focusing on market share is so important.
  • [30:30] How success can open up a whole new avenue of opportunities.
  • [33:00] Think bigger and be optimistic!
  • [35:15] If you are not growing you're dying.
  • [37:15] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS629.mp3
Category:general -- posted at: 9:27pm EST

What is the current status of your ecommerce business? Are you out there kicking butt and taking names or are you staling and searching for that one insight that will move the needle? If you find yourself in either camp or somewhere in between, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, his answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this engaging episode!

The power of questions.

Have you ever had an amazing conversation with someone who just kept asking really good questions to try and get to know you on a deeper level? The ability to ask the right questions is an important and powerful tool you need to have in your toolbox. This ability will help you as you navigate the challenges of starting your business and as you try to problem solve issues as they arise. Listen to this episode of The Amazing Seller as Scott explains why questions are so powerful; you don’t want to miss it!

Yes, Amazon is the best place to launch your brand.

Many ecommerce sellers find themselves wondering why they should use Amazon to launch their products. That’s a great question to ask! A day may come when Amazon is not the best place to launch a product, but that is not the case right now. Still, Amazon is a good place to launch a product because they are a trusted brand in the public’s eye. When you direct people to buy directly from your website, you are asking them to trust you, and they won’t do that if you haven’t earned their trust. Let Amazon help you build your business as it gets off of the ground; you won’t regret it. To hear more about this important topic, make sure to listen to this episode of The Amazing Seller!

Sell your product without sounding like a salesperson.

Let’s face it; no one enjoys getting the hard sell from a salesperson. The salesperson probably doesn’t like giving their hard sell either! What should sellers like you do to sell your product without sounding like a salesperson? Thankfully, Scott has created a helpful email template that you can use to cut through all the BS and get to the heart of your message. Scott’s approach emphasizes the value of connecting with your audience as you would with someone you know personally. Don’t feel like you have to reinvent the wheel! Use Scott’s sample email as a starting point and then make it your own! For more helpful tips and insights like this one, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:45] Why you should register for Brand Accelerator Live.
  • [5:45] Scott’s thought of the week.
  • [9:00] Question: What should I say in my email to sell my product?
  • [11:45] Start off selling on Amazon it is the platform people trust.
  • [14:30] Scott shares a sample email that he’d send to someone on his email list.
  • [20:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS628.mp3
Category:general -- posted at: 4:30am EST

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