The Amazing Seller Podcast

Are you fired up and ready to push your limits as an ecommerce seller? Or do you find yourself struggling to meet your goals and stay motivated? Whichever boat you find yourself in - you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he gives an update on TAS resources, provides his thought of the week, and answers a common question from sellers like you. Have pen and paper ready - you are going to need it for this one!

Invest in people

When you build your business from the ground up, it can be tempting to think of everyone else as competition. While you should take your competition seriously - don’t be afraid to collaborate and network! You have no idea how making the right connections can come around and serve your brand down the road. Take Scott’s example - he reached out to Chris early on in his ecommerce journey and they started working together. Now Scott and Chris are as thick as thieves! Get Scott’s take on why sellers like you should invest in relationships by listening to this helpful episode of The Amazing Seller!

Don’t focus on products!

Scott often gets asked if he would do anything differently from how he built ecommerce brands back in 2014 - the short answer is, yes! As many of you know, these days, Scott is focused on helping sellers like you build a brand that can go the distance. This approach forces you to take a more holistic approach than just chasing a hot product. The future of ecommerce, according to Scott, is brand building - plain and simple. Scott believes in this approach so much that he has poured a lot of time and energy into equipping sellers like you! Make sure to check out the links he’s put together located in the resources section at the end of this post.

Content creation is KEY

If you’ve heard it once, you’ve heard it a thousand times here at TAS - content creation is KEY. How is your brand coming along with content creation? Are you connecting with your target audience and serving them up content that keeps them coming back for more? The truth is - there is no reason to fail at content creation! There are a ton of ways to find out what your audience is searching for and it doesn’t cost a dime. Don’t let excuses keep you from success - learn from Scott and find out what you need to do to deliver content that resonates with people. If you need a nudge in the right direction - this is your nudge! Search the TAS site for content creation, and you’ll find a whole host of helpful tips and resources.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] Scott’s thought of the week - invest in people.
  • [13:30] Question: What should I do NOW vs in 2014 when launching products?
  • [17:30] Scott shares a conversation he had with Mike Jackness.
  • [19:40] Why content creation is KEY.
  • [23:45] Closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS679.mp3
Category:general -- posted at: 3:00am EST

Are you ready to take your ecommerce business to the next level of growth? Seriously - are you ready? What are you waiting for? Would a well thought out and prove strategy help? Of course, it would! Good news - you are in the right place! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they recap their experience at a recent Sellers Summit event. In their conversation, the guys explain how the PACE method works and how sellers like you can use it to grow your business. Have pen and paper ready - you are going to need it!

Make sure to lay a solid foundation!

Any good business leader will tell you that one of the most important aspects of building your business is laying a solid foundation. Does that mean that you have to do everything perfectly from the start of your business? No! You’ll make mistakes along the way - that’s fine. There is no need to rush into your business without a solid foundation in place. Take your time, do your market research, find out what kind of business you want to build and then reverse engineer it. Learn more about the preparation phase of building your business from Scott and Chris by listening to this episode of The Amazing Seller!

3 reasons to start with your target market in mind

Too often, Scott and Chris see sellers start their ecommerce business without thinking through who they are trying to reach. Don’t put the cart before the horse! You need to start with your target market in mind. Scott and Chris have three reasons why sellers like you should take this approach.

  1. The market will tell you which products it wants.
  2. You don’t have to randomly search Jungle Scout to look for viable products.
  3. You don’t have to stress about the profit margins on each product.

This isn’t just theory - Scott and Chris have seen this strategy play out, and it works! Jump in and learn how to build a successful business based off of these principles by listening to this episode of The Amazing Seller.

Don’t worry about giving away free content

Are you worried about giving away too much content for free? Don’t worry about that! Take Scott as a good example - he’s been giving away content on his blog for FREE for years. He doesn’t stress about each blog post or resource he gives out for free because he figured out that being known as a go-to resource is much more valuable. How can you become the go-to resource for your niche market? Give them valuable content! To hear how you can adopt this strategy that has worked for Scott, make sure to catch this episode of The Amazing Seller.

Create a connection with your audience

Too often, ecommerce business leaders get really excited about the potential for tools and assets like an email list or a YouTube channel, but then they never take advantage of that resource. These are the folks who collect 50,000 email addresses, but they never send an email out - that’s insane! You have a whole host of helpful resources at your disposal that Scott has created just for you. Make sure to check out the links located in the resources section to take your business to the next level of growth.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:20] Chris shares his thoughts on the recent Sellers Summit event.
  • [7:00] Why is the preparation pillar so important?
  • [10:10] Five reasons to start with the market in mind.
  • [17:30] What if you give away too much content for free?
  • [20:20] Make sure to check out the TAS live class!
  • [25:50] How do you grab attention in your market?
  • [31:15] Cultivating your following is key!
  • [34:20] Expansion is all about taking your business to the next level.
  • [37:40] Scott recaps all four pillars of P.A.C.E.
  • [39:40] Closing thoughts from Scott and Chris.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS678.mp3
Category:general -- posted at: 12:09am EST

Imagine what it would be like to pre-launch a product and get $17k in sales within the first 24 hours. Does it sound too good to be true? It doesn’t have to be! There are steps you can take with your ecommerce business to enjoy this level of results. On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down how Alexandra Jimenez made $17k in 24hrs, why you need a home base, major takeaways that you can implement today, and much more. You don’t want to miss a minute of this valuable episode!

Build your home base, today!

If you’ve been around the TAS community for very long, you know that Scott is pretty big on helping sellers realize the value of creating a home base for their brand. Have you built your home base yet? Are you too intimidated to get started? Stop stressing about it and just jump in! You don’t have to have all the details figured out - just grab a domain name and start creating content - it’s that easy. Try taking a look at some of the other brands you want to compete against and see what they are doing - chances are you can do something similar - or even better! Learn more about building a home base for your ecommerce brand by listening to this episode of The Amazing Seller!

Why you need to build AND use your email list

Most sellers who follow Scott have likely listened to his advice, and they have built an email list - after all, it is not that difficult. However, did you know that many of those sellers have failed to complete the critical second step of building an email list? It’s true - many ecommerce sellers build their email list and then fail to keep their list warm! Don’t follow down that path! It really doesn’t take much to cultivate your email list and keep them engaged. Learn from the helpful tips and insights that Scott has to share so you can keep your followers engaged!

Action steps you can take

How can you get similar results that Alexandra Jimenez enjoyed? According to Scott, it all comes down to two things - grabbing attention by serving your market and monetizing your home base. While these two action steps sound complicated, they really aren’t! Find out what your audience wants to know about and deliver it to them by providing useful content. Once you become a trusted source, you’ll see the traffic roll in. Once the traffic starts coming to your home base - turn on the ads and start earning revenue! Get all the details from Scott so you can get take your ecommerce business to the next level of growth!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] The play-by-play explaining how Alexandra Jimenez made $17k in 24hrs.
  • [7:30] You need a home base!
  • [10:30] Why you need to build AND use your email list.
  • [14:00] Two BIG TAKEAWAYS.
  • [18:30] Scott recaps what led to Alexandra’s success.
  • [21:10] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS677.mp3
Category:general -- posted at: 3:00am EST

It’s that time of the week again - another session of Ask Scott is here! This is the place to be on Friday or any day of the week, really. Get an extra push in the right direction and hear helpful content that is relevant to you and your ecommerce business. On this episode you’ll hear from Scott as he gives an update on TAS resources and events, shares his thought of the week, answers a question from a TAS follower like you, and much more. You don’t want to miss a minute of this fun and helpful episode of The Amazing Seller!

Don’t be afraid to make a pivot

If you find yourself ready to start moving into the ecommerce space but you aren’t quite ready to go, “All in,” what should you do? Is there a way to get your feet wet without diving off into the deep end? Yes - there is! Scott encourages sellers who want to test the waters to connect with an influencer who has a following but doesn’t sell their own products. By connecting with an already established brand - you can start testing your knowledge and help them explore new opportunities for their business. It’s a win-win scenario! Tune into this episode of The Amazing Seller to hear Scott expand on this great idea!

A great way to get your feet wet

If you find yourself ready to start moving into the ecommerce space but you aren’t quite ready to go, “All in,” what should you do? Is there a way to get your feet wet without diving off into the deep end? Yes - there is! Scott encourages sellers who want to test the waters to connect with an influencer who has a following but doesn’t sell their own products. By connecting with an already established brand - you can start testing your knowledge and help them explore new opportunities for their business. It’s a win-win scenario! Tune into this episode of The Amazing Seller to hear Scott expand on this great idea!

What do you have to lose?

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping ecommerce sellers like you TAKE ACTION. Have you been taking action lately or have fear and worry taken over the driver’s seat? Remember, there is a whole TAS community here to help you find the tools you need for long-term success. From TAS classes and events to resources like ebooks - this community was built with sellers like you in mind. Make sure to check out all the links located in the resources section - they are there for your benefit!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] You’ve got to be willing to make a pivot.
  • [10:45] Question: How do I reduce risk and take action in my business journey?
  • [13:30] Scott explains how to “Test” what you’ve learned about brand building.
  • [19:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS676.mp3
Category:general -- posted at: 6:24pm EST

Wouldn’t be nice if you could build a system or machine to generate profit for your ecommerce business? Does that sound too good to be true? It’s not! On this episode of The Amazing Seller, you’ll hear from Scott as he walks through how to build an email list, what it takes to keep your audience engaged, how to cross-promote your brand, common mistakes to avoid, and much more! If you are ready to take your ecommerce business to the next level of growth - this is the episode for you!

What are you waiting for?

If you have been part of the TAS community for any period - you know that Scott is passionate about getting ecommerce sellers to go “All in” on email lists. Time and time again, Scott hears people ask - “Isn’t email dead?” His reply is a resounding - “No!” Sure, social media ebbs and flows, but email is constant. So what are you waiting for? Why haven’t you built up your email list? To hear why this tool is so vital for a thriving ecommerce business, make sure to catch this episode of The Amazing Seller!

Don’t let your list grow cold!

Too often ecommerce leaders get excited about launching their brand and building an email list that they make a HUGE error - they fail to keep their email list hot! If you were to measure the temperature of your email list, what would the result be? Is your audience red hot and ready for whatever you send their way OR has it been a few weeks sent you sent them anything? If you are going to pour time and energy into building your email list - don’t lose momentum by failing to keep them connected to your brand! Learn how Scott keeps his email lists engaged by listening to this helpful episode of The Amazing Seller.

Automate whenever and wherever you can

Did you know that there are tools and processes you can use to take a lot of the leg work out of getting people connected to your ecommerce brand? It’s true! You don’t have to manually create emails and send them out to each new person who checks out your brand - you can have a system that takes care of that! From hello bars to auto-responders, Scott encourages sellers like you to work SMARTER, not HARDER. Find out how Scott automated a large number of his processes by listening to this episode of The Amazing Seller - you don’t want to miss it!

Common mistakes to avoid

As an ecommerce business leader, you know the value of learning from those who have come before you. That’s why you are here learning from Scott so you and avoid the mistakes he made early on in his career and mistakes he still sees many ecommerce sellers make today. One of the significant mistakes that Scott sees time and time again are sellers who are too worried that they’ll mess up or present an unpolished email or video. Scott says - “Don’t stress about that!” You will get better at sending emails and recording videos over time - but you’ll never get there if you don’t START! So what are you waiting for? Get out there and TAKE ACTION!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Make sure to catch Scott’s FREE Live TAS Class.
  • [5:20] What are you waiting for - build your email list!
  • [7:15] Scott explains how to use an auto-responder & how to connect w/ your audience.
  • [11:00] Scott’s favorite auto-responder.
  • [12:30] Don’t let your email list get cold!
  • [16:00] How to use questions to your advantage.
  • [19:00] Common mistakes that many sellers make with their email list.
  • [22:00] Open and clickthrough rates you should expect.
  • [25:20] Scott recaps how to create a profit machine.
  • [27:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS675.mp3
Category:general -- posted at: 3:00am EST

Are you someone who LOVES a good challenge? Do you find it easier to get pumped and motivated when you are working in a group or trying to meet a deadline? If that’s you - good news - Scott’s got a challenge for you! On this episode of The Amazing Seller, you’ll hear from Scott as he lays down a challenge for sellers, explains how to reach your target audience, shows you how to make a profit from traffic, and much more. Make sure you have pen and paper ready for this helpful episode - you don’t want to miss it!

Know your audience!

Do you know your target audience inside and out? Where do they spend their time online? Are they more active on Facebook or Instagram? If you don’t know your audience, how do you expect to reach them? Scott has developed key practices that sellers like you can use to connect with and reach your audience. If you haven’t already, make sure to check out the Ecom Business Formula book that Scott has created for TAS followers like you! Learn more about reaching your target audience on this episode of The Amazing Seller – you don’t want to miss it!

Grab their attention

What will grab your target audience’s attention? Will they be drawn in with an Ipad giveaway? Or are they more likely to gravitate toward a free audiobook on the topic you are building your brand around? Tons of ecommerce sellers worry about how to find the right content that will appeal to their target audience, but you don’t have to! On this episode of The Amazing Seller, Scott reveals how sellers like you can use simple methods to find related content and get it in front of your customers. Learn how to create relevant content by listening to this informative episode!

Why you need a home base

Have you reached the point in your ecommerce journey where you’ve started to think about building your brand away from platforms like Amazon? Where do you start? According to Scott, the best place to start is by building social media channels and a home base. Don’t think that you need to have it all figured out to get started. Chunk it down and figure out how to do each step. Tune into this episode of The Amazing Seller to hear from Scott as he explains how sellers like you can get started with creating a blog - don’t miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:50] Scott’s challenge for the TAS audience.
  • [6:35] What does your target audience want?
  • [9:00] Create a list of topics relevant to your market.
  • [12:00] The key to creating evergreen content.
  • [16:00] Make sure to create a home base!
  • [20:45] Why you need to create a Facebook fan page and an email list.
  • [24:15] Where does the profit come in?
  • [26:20] Scott everything he’s covered so far.
  • [30:00] Traffic is the new currency!
  • [32:20] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS674.mp3
Category:general -- posted at: 3:00am EST

Are you fired up and ready to keep pushing the envelope? What is keeping you headed in the right direction with your business? If you need a little jolt to spur you on - you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares an update on TAS events and resources, answers a question from a TAS follower like you, and much more! Have pen and paper ready - you don’t want to miss a minute of this helpful episode!

Make sure to diversify!

If you’ve been part of the TAS community for very long, you know that Scott is passionate about helping sellers like you diversify your channels and income streams. How are you doing on that front? Are you still largely dependent on Amazon, or have you started to build out your brand presence on social media and through your home base? Remember - there are a ton of TAS resources at your disposal to help you take your ecommerce business to the next level. Check out the links in the resources section at the end of this post!

Clickthrough rates and email list building.

As you follow Scott’s advice, and you build your ecommerce business, you might be wondering, “What open and click-through rates should be looking for?” You are asking the right questions! According to Scott, a good number to shoot for is 20% of your list to open your email. For click-through rates, the number to shoot for is 2-3% of your email list. Now, that might not sound like a lot but if you are pouring your energy and focus into social media channels and cultivating your email list - you are headed in the right direction. To hear more from Scott about this critical topic, make sure to listen to this episode of The Amazing Seller!

FREE TAS Classes made for you!

What are you doing on Wednesday, May 29th or Thursday, May 30th? Do you want to learn how to get UNLIMITED TRAFFIC in any market, to build or scale your brand? Of course, you do! Listen up - right now; this class is FREE. Yes, you heard that right - FREE! The catch is, you have to attend this virtual event LIVE on the 29th or 30th. Scott is going to start rolling out special TAS LIVE virtual events like this one, and he wants you to get in on the action. You can check out the link in the resources section for more info - don’t miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:15] TAS announcements and updates.
  • [6:30] Scott’s thought of the week; diversify!
  • [7:20] What are good email open clickthrough rates that I should aim for?
  • [15:00] How you can address poor open and clickthrough rates.
  • [19:50] Don’t worry about people unsubscribing to your email list!
  • [21:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS673.mp3
Category:general -- posted at: 3:00am EST

Do you ever find yourself lost and confused when it comes to attracting traffic for your ecommerce brand? Have you tried every tool and tip only to come up empty? If so - you aren’t alone! Many sellers like you are trying to figure out the best way to drive traffic and get their business off the ground. On this episode, you’ll hear from Scott as he recaps a recent coaching call where he spelled out his eight-step plan to build free traffic assets and generate income at the same time. You don’t want to miss a minute of this helpful episode of The Amazing Seller!

Steps 1-4

In a recent coaching call, Scott spelled out eight steps to build traffic assets and generate income at the same time. Here are the first four steps that Scott provided.

  1. Give your brand a name that will allow you to go a little broader down the line.
  2. Create a website and “Home base” for your brand.
  3. Create a YouTube channel for your brand.
  4. Create a Facebook page for your brand.

Where are you currently with your brand? Have just now started to think about building out a YouTube channel? What about your website and home base? To hear Scott expand on each of these critical aspects of driving traffic to your brand, make sure to listen to this episode of The Amazing Seller!

Steps 5-8

If you’ve been around the TAS community for very long, you know that Scott loves to break things down, so you guys don’t get too overwhelmed. In that spirit, here are the second half of the steps Scott has outlined for sellers like you to build traffic assets and generate income at the same time.

  1. Create at least one video per week for your audience.
  2. Post your video to YouTube.
  3. Embed the YouTube video on your blog with a transcript and/or a write up of the subject.
  4. Build up your email list and let your audience know about your newly created content!

This list is just the tip of the iceberg! There are a ton of resources and content that sellers like you can use to go even deeper with Scott’s content. Have pen and paper ready - you are going to need it!

Where will YOU start?

Alright, it is gut check time! As Scott often says, it’s time for you to, “Take action!” Where will you start taking action today? As you look over Scott’s eight steps do you feel good with your progress or do you feel like you need to kick it into the next gear? Wherever you are now - the only way to move forward is to plan your next step! Remember, the TAS community is here to keep you going and support you - have you jumped in yet? Learn more about the events and tools available to the TAS crowd by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Why you should check out Traffic & Profits.
  • [4:20] Scott walks through a coaching call he recently had.
  • [5:45] Why you need to create a home base.
  • [11:30] Create social media channels and push out content!
  • [15:45] Plan out your content strategy.
  • [20:00] Why you need an opt-in capture form on your site & how to build an email list.
  • [24:00] Scott recaps all 8 steps to build free traffic assets and generate income.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS672.mp3
Category:general -- posted at: 10:44am EST

Do you ever feel like you’ll never have what it takes to build a thriving ecommerce business? What if there was just one key insight or lesson out there that could unlock your full potential for growth? On this episode of The Amazing Seller, you’ll hear from Scott as he interviews entrepreneur and business leader, Alexandra Jimenez. In her conversation with Scott, Alex opens up about how she involved with the travel industry, what it took to monetize her blog, challenges she faced along the way, and much more. Don’t miss a minute of this fascinating episode featuring Alex’s story!

Content and traffic go hand-in-hand.

If you’ve been part of the TAS community for very long you know that Scott is convinced that traffic is the new currency - but did you know that content and traffic go hand-in-hand? It’s true! You won’t keep people coming back for more if you have poor content! What is your content creation strategy? Does it need a little push in the right direction? If so, you’ll want to have pen and paper for this episode. Listen to this episode to learn from Alex’s expert perspective and find out how she has been able to maximize her content to drive traffic!

Using Facebook Live effectively.

Did you know that Facebook Live is one of the best tools to have your toolkit? Think about it - it’s a FREE way to draw your target audience in and help them get to know you and your brand! You can also use Facebook Live to drive sales and traffic to your blog or website. Alex decided to create her first physical product and was able to successfully raise over $17,000 in pre-sale purchases by using Facebook Live. Imagine that! To get the full scoop from Alex on how she was able to accomplish this feat, make sure to listen to this episode of The Amazing Seller!

Hard work will get you results!

Too often startup business leaders are constantly on the lookout for a new hack or trick that will take their business to the next level - and for a good reason, starting a business is hard! The truth is, there is no hack that will help you achieve overnight success, the one thing that will ensure your success is your level of commitment. Are you willing to put in the time and energy necessary to achieve your goals? If you aren’t ready to put in the hard work - don’t expect to see results! Learn more from Alex and Scott as they stress the value of hard work on this episode of The Amazing Seller.

Make sure you think out your strategy.

How is the growth of your business coming along? Do you have a solid strategy in place or are you unsure of which direction to take? Think of it this way - you need to have a solid foundation before you build the house! Is your business starting off with a good foundation? If you want to take the time to invest in your business and give it every chance to succeed then make sure to learn from the best! You will find links to resources from Scott and Alex in the section below - use them to your advantage!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Make sure to check out the “Traffic and Profits” training.
  • [5:45] Scott welcomes his guest, Alexandra Jimenez.
  • [7:00] Alex talks about her background and how she got into her current market.
  • [10:45] Where did the idea to make money off of blog content come from?
  • [14:00] Alex shares how a side hustle got her in trouble.
  • [15:40] How Alex supported herself financially while travelling.
  • [17:45] What does Alex’s content creation process look like?
  • [21:30] Is email list building really that important?
  • [26:00] How did Alex start to monetize her blog?
  • [28:00] Alex explains why she started selling her own physical products.
  • [34:00] How to do an effective Facebook Live session.
  • [43:50] Alex shares some ways to take action.
  • [47:50] What is Alex’s husband’s role in the business?
  • [50:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS671.mp3
Category:general -- posted at: 12:49am EST

How are you progressing with your ecommerce business? Are you hitting all of your target goals are do you find yourself lagging behind? Scott’s here to help sellers like you answer some questions and get you headed in the right direction, it’s time for another session of Ask Scott! On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question about Facebook Messenger chatbots, and much more. Have pen and paper ready; you don’t want to miss a minute of this helpful episode of The Amazing Seller!

Be intentional with your time.

Recently Scott attended an event featuring author and business leader, Jeff Walker. At the event, Jeff spelled out some helpful insights to encourage leaders in their journey. These lessons from Jeff have been bouncing around in Scott’s head all week, and he really wanted to get them to the TAS community so here they are.

  1. Know what you want.
  2. Plan out the steps to get there.
  3. Schedule time to work on those steps.
  4. Be intentional with your time.

Which one of Jeff’s insights resonates the most with you? Are you ready to take action? Tune into this episode of The Amazing Seller as Scott expands on these insights from Jeff and much more!

Should you use Facebook Messenger chatbots?

Let’s face it, as a business leader, shiny objects are a huge problem, aren’t they? You start to see a peers business take off because they did this “One thing” and now you want to divert your attention to try and get the same results. The problem is, just because it worked for them it doesn’t mean it will work for you! Listen to Scott’s advice and avoid shiny objects - that doesn’t mean you can’t use new tools like Facebook Messenger chatbots, but it does mean that you need to make sure you are sticking to your plan! To hear Scott expand on this important topic and more, listen to this episode of The Amazing Seller!

How to use an email list effectively.

When it comes to utilizing a tool like an email list, the name of the game is cultivation. You’ve got to make sure you are delivering relevant and helpful content to your target audience who are staying subscribed to your email list. Think about how you would want someone to engage with you! Would you be likely to stay subscribed to an email list if all they did was ask you to buy their product? Probably not! But if they showed up and delivered value that was relevant to your interest with an occasional ask - you’d probably stick around. Hear more about Scott’s approach to cultivating and utilizing an email list by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:45] Scott’s thought of the week.
  • [8:45] Question: Facebook Messenger Chat Bots or Email List Marketing?
  • [14:00] Why email marketing is NOT dead.
  • [21:00] How to use an email list effectively.
  • [23:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS670.mp3
Category:general -- posted at: 3:00am EST

Do you ever struggle with staying on task and achieving your personal and professional goals? Have you tried to find solutions only to end up frustrated and at the end of your rope? If so, you aren’t alone! On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Joel Bower. In his conversation with Scott, Joel talks about the practices that have helped him be more productive, challenges he has faced along the way, how to avoid burnout, and much more. Have pen and paper ready; you don’t want to miss a minute of this helpful episode!

Do you know your “Why?”

What is the number one reason you are building your ecommerce business? Do you want to spend more time with your family? Are you trying to get out of that dead-end job you hate? Whatever the reason is, you’ve got to have it front and center in your mind, and it’s got to be something that will sustain you when things get tough - because they will! To hear more about identifying your “Why” and making sure you stay laser-focused on it, make sure to listen to this episode of The Amazing Seller with Scott and Joel!

Start racking up the wins.

Let’s face it; no one likes incremental change - especially when they’ve decided that where they are is no longer a good place to be. When the house is burning, it doesn’t feel like progress to go from the kitchen to the living room; it only feels like progress when you are out of the burning building! The truth is, if you want to make big changes in your life, you’ve got to be willing to make small changes that add up. You can’t go from no business to a thriving business overnight; it takes work and a ton of small steps. What small wins are you celebrating this week? Chime in and let the TAS crew know by visiting the link in the resources section at the end of this post!

How to avoid burnout.

Building something from scratch is no small feat - from business to buildings, slow and steady wins the race. Part of the process of building something from nothing is learning along the way, pausing to get advice, and taking time to evaluate your direction. If business leaders just ploughed through and built whatever they wanted to build without pausing for rest and reflection, the result would be something that collapses before too long. Don’t let that happen to you and your business! You can avoid burnout by taking the time to zero in on your “Why,” reflecting on your progress, and surrounding yourself with people who are rooting for you. Are you part of the TAS community on Facebook? Have you booked your ticket to Brand Accelerator Live? What are you waiting for? Discover more helpful insights from Scott and Joel as they discuss burnout and much more on this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Why you need to attend Brand Accelerator Live.
  • [4:00] If you struggle with productivity, you aren’t alone!
  • [6:00] Do you know your “Why?”
  • [14:00] Scott explains how he decided to start his own business.
  • [16:20] Start racking up the “Wins.”
  • [20:45] How to start moving in the right direction.
  • [24:30] Scott recaps the productivity tips covered so far.
  • [31:00] How to avoid burnout.
  • [40:00] Closing thoughts from Scott and Joel.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS669.mp3
Category:general -- posted at: 3:00am EST

What does it take to build a business from scratch? Is it even possible to start something from nothing or do you need to have some idea of where you will start from? On this episode of The Amazing Seller, you’ll hear from Scott as he interviews David Young. In his conversation with Scott, David explains why he left the FBI to start his own business, how he made a pivot in his business, challenges he has faced along the way, and much more. You don’t want to miss a minute of David’s fascinating story - catch it all here on this episode!

You don’t need to be an expert!

The common conception of most ecommerce sellers is that they studied ecommerce and went into the industry knowing all the ins and outs, that couldn’t be further from the truth! Most ecommerce sellers went into business not because it was the smartest idea but because it was the one that made the most sense. Which side do you land on? Are you an expert or someone who was in the right place at the right time? Whatever your background, you can make it work, you don’t have to be an expert. To hear how one seller built their career from nothing, make sure to check out this episode of The Amazing Seller!

Don’t be afraid to make a pivot.

Have you ever started down a path only to find that you should have taken another route? If so, you aren’t alone! Too often business leaders will start a business and then get too afraid to make a change even though everyone around them would tell them otherwise! Don’t let that happen to you, make sure you have people in your corner who will tell you what you need to hear, not just what you want to hear. Find out more about what it takes to make a pivot in your business by listening to this helpful episode of The Amazing Seller - you don’t want to miss it!

Why giveaway offers work so well.

Did you know that one of the best ways to connect with your target audience is to run a giveaway contest? It’s true! You might think that giveaway contests aren’t as effective as you thought, but you’d be wrong. Time and time again, Scott and his team have found that giveaway contests, when done right, are the most effective tools you can use to grow your customer base and your brand’s reach. So what are you waiting for? Learn more about how to run a successful giveaway from Scott and his guest, David Young by listening to this episode of The Amazing Seller!

Make sure to use digital products.

If you wanted to make quick cash with your ecommerce business, what would you do? Would you run giveaways or deep discounts or something else? According to Scott one of the best ways to take your business to the next level is to offer digital products that will help your audience. Does it sound too good to be true? It doesn't have to! Learn how your ecommerce business can take advantage of digital products by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] David Young joins Scott to talk about his business building journey.
  • [7:30] David shares his career background.
  • [14:30] What led David to consider building a business online?
  • [20:50] David talks about why he made a pivot with his business.
  • [25:50] Experimenting with a giveaway offer to build an email list.
  • [36:00] David explains the strategy to grow his brand.
  • [43:00] Why digital products are so valuable.
  • [48:50] David shares some SEO tips he recently received.
  • [54:30] A content creation angle from David.
  • [58:30] How to connect with David.
  • [1:00:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS668.mp3
Category:general -- posted at: 12:01am EST

Are you fired up and ready to take on the weekend or are you hoping to get some much-needed rest? If you want a little push in the right direction with insights and advice you can use to advance your ecommerce business, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful and engaging episode!

Focus on finding a solution.

Let’s face it; people are more likely to focus on problems rather than solutions - that’s just human nature. But where does only focusing on problems get you? Down in the dumps! Yes, you are allowed to get upset and frustrated when things don’t go your way, but you can’t stay there if you want to be successful. Leaders who are ready to take their business to the next level give themselves space to get angry and then they pivot to find a solution. Tune into this episode of The Amazing Seller as Scott expands on this valuable lesson!

Create your own bundles.

As an ecommerce seller, you need every trick, tip, and tool in your toolbox if you have any hope to beat the competition. Did you know that one of the best tools you have is an easy option to bundle your products or variations? It’s true! Why not manually package a few of your products and variations and list them to see how they perform - what do you have to lose? Get the full run down from Scott on what it will take to make this experiment work by listening to this informative episode of The Amazing Seller - you don’t want to miss it!

Brand Accelerator Live!

When was the last time you were really encouraged on your entrepreneurial journey? It doesn’t happen too often, does it? If you find yourself struggling to stay focused and positive - you aren’t alone! Why not take the time to invest in your growth as a leader and connect with like-minded leaders? Scott has poured a ton of time and energy into Septemeber’s Brand Accelerator Live event. He’s attended a ton of ecommerce events, and he wants this one to stand out from all the rest. Learn more about what will be featured and how to get a great price by visiting the link to the event in the resources section at the end of this post.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Scott’s thought of the week, focus on the solution.
  • [4:45] Question: How and can I create bundles on Amazon and be profitable?
  • [9:00] Why you should try a test bundle.
  • [15:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS667.mp3
Category:general -- posted at: 3:00am EST

Let’s face it; this ecommerce game is not for the faint of heart. As you’ve been busy building your ecommerce business or taking steps to start - you’ve likely realized that it's going to take a lot of work. That’s true - but all of the hard work is worth it! On this episode of The Amazing Seller, you’ll hear from Scott as he explains his mindset and how he stays in the game even when things get difficult. If you want to know how to endure the challenges that will come your way, this is the episode for you!

Get mad, then get to work on a solution.

One of the toughest aspects of running your own small business is having to deal with the crap when it hits the fan. When you are the boss, the buck stops with you! So what do you do when you run into a significant challenge? According to Ryan Lee from Rewind Bars, the best solution is to let yourself get mad for a few minutes and then take that energy and use it to find an answer to your problem. While Ryan’s approach isn’t easy - it is practical. Learn more about this critical topic by listening to this episode of The Amazing Seller!

You’ve got to dig deep!

If you have any hope for your ecommerce business to go the distance, you’ve got to be prepared to dig deep! When things get tough, and adversity rears its ugly head you need to have already decided that you’ll do what it takes to see the challenge through. If you think that your business won’t face any challenges, you are fooling yourself! Scott doesn’t sugarcoat the entrepreneurial journey - he’s prepared to share it all with you, the good, the bad, and the ugly. Don’t miss this episode of The Amazing Seller to learn more!

Who is in your corner?

Our society often looks at entrepreneurs as these mythical figures who pop up out of nowhere to enjoy instant success - has that been your experience? If you are anything like Scott, your answer is a resounding, “No!” So how does an entrepreneur get their business off of the ground? The answer is, it takes a lot of hard work and support - you need both! Hard work will get you far but if you surround yourself with people who aren’t supportive it’s like tying one hand behind your back. Do you have like-minded and supportive people in your corner? Tune into this episode of The Amazing Seller as Scott expands on this important subject!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:45] Why you need to have like-minded people in your corner.
  • [5:15] Scott talks about an issue he ran into with the TAS website.
  • [14:15] When things go wrong, let yourself get mad then find a solution!
  • [16:30] How an email list can help you in a pinch.
  • [21:30] You’ve got to dig deep!
  • [24:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS666.mp3
Category:general -- posted at: 9:11pm EST

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