TAS 679: What Should I do NOW vs In 2014 When Launching Products? Ask Scott #213

Are you fired up and ready to push your limits as an ecommerce seller? Or do you find yourself struggling to meet your goals and stay motivated? Whichever boat you find yourself in - you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he gives an update on TAS resources, provides his thought of the week, and answers a common question from sellers like you. Have pen and paper ready - you are going to need it for this one!

Invest in people

When you build your business from the ground up, it can be tempting to think of everyone else as competition. While you should take your competition seriously - don’t be afraid to collaborate and network! You have no idea how making the right connections can come around and serve your brand down the road. Take Scott’s example - he reached out to Chris early on in his ecommerce journey and they started working together. Now Scott and Chris are as thick as thieves! Get Scott’s take on why sellers like you should invest in relationships by listening to this helpful episode of The Amazing Seller!

Don’t focus on products!

Scott often gets asked if he would do anything differently from how he built ecommerce brands back in 2014 - the short answer is, yes! As many of you know, these days, Scott is focused on helping sellers like you build a brand that can go the distance. This approach forces you to take a more holistic approach than just chasing a hot product. The future of ecommerce, according to Scott, is brand building - plain and simple. Scott believes in this approach so much that he has poured a lot of time and energy into equipping sellers like you! Make sure to check out the links he’s put together located in the resources section at the end of this post.

Content creation is KEY

If you’ve heard it once, you’ve heard it a thousand times here at TAS - content creation is KEY. How is your brand coming along with content creation? Are you connecting with your target audience and serving them up content that keeps them coming back for more? The truth is - there is no reason to fail at content creation! There are a ton of ways to find out what your audience is searching for and it doesn’t cost a dime. Don’t let excuses keep you from success - learn from Scott and find out what you need to do to deliver content that resonates with people. If you need a nudge in the right direction - this is your nudge! Search the TAS site for content creation, and you’ll find a whole host of helpful tips and resources.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [4:30] Scott’s thought of the week - invest in people.
• [13:30] Question: What should I do NOW vs in 2014 when launching products?
• [17:30] Scott shares a conversation he had with Mike Jackness.
• [19:40] Why content creation is KEY.
• [23:45] Closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

• www.tasclass.com
• www.theamazingseller.com/ask
• www.theamazingseller.com/live
• My Wife Quit Her Job
• Jungle Scout
• AdThrive
• MediaVine
• The 5 Minute Pitch