The Amazing Seller Podcast

How is your ecommerce brand performing? Are you at the top of your game, or do you need a helpful little push in the right direction? If you need some fresh insight and a little dose of energy - you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he gives his thought of the week, answers a question from a TAS follower like you, and much more. You don’t want to miss a minute of this engaging episode! 

Your brand needs superfans!

Does your brand have raving fans who will sing your praises? Chances are - you aren’t there yet. Do you have a plan to get there? Your customers are your top resource - you can empower and engage them, or you can take them for granted. The businesses that go the distance and stand out in the marketplace are the ones who harness the power of their people! You don’t have to reinvent the wheel on this one - just take the time to learn from brands who are doing it well. To hear more about this important topic from Scott’s perspective, make sure to catch this episode of The Amazing Seller! 

International selling 

Do you find yourself wondering what it would be like to take your brand to the international marketplace? Sooner or later, you’ll need to face that question as an ecommerce business leader. Too often, sellers get intimidated by the prospect of selling their products internationally - and for a good reason - it can seem complicated. Thankfully, there are ecommerce leaders out there who are willing to show you the way. If you are ready to take your brand to an international marketplace - reach out, Scott’s friend - Kevin Sanderson. Kevin’s contact info is located in the resources section at the end of this post. 

Brand Accelerator Live

When was the last time you invested in the long term growth of your business? Let’s face it, there are a ton of issues that keep an ecommerce sellers attention focused on the here and now but you need to start thinking ahead. One of the best ways to invest in your business is by attending live events! Scott and his team have pulled together a substantial event filled with valuable insights that will help sellers like you. Brand Accelerator Live is just a few short months away - what are you waiting for? Grab your ticket!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Scott’s thought of the week. 
  • [9:50] Question: I’m ready to move into the international marketplace, where do I start? 
  • [18:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS691.mp3
Category:general -- posted at: 3:00am EST

What does it take to move your idea for a business brand from thought to reality? Do you need to gather all the info first or are there steps you can take and things you can learn along the way? On this episode of The Amazing Seller, you’ll hear from Scott as introduces a coaching call with Chris, who he met at the recent Sellers Summit event. In their conversation, Scott walks Chris through the process of planning out content, how to make engaging videos, what it will take to market his brand, and much more. You don’t want to miss a minute of this fascinating episode! 

LIVE events are valuable!

If you’ve been around the TAS community for very long, you know that Scott is passionate about live events. While some sellers are wary about putting in the money to attend live events - Scott has gone all in! Not only does Scott attend live events - he hosts them too. From informal meetups and workshops to the very first official TAS LIVE event coming this September - Scott believes that live events can make all the difference. If you are on the fence about attending a live event - this is the episode for you! 

Why you should leverage your knowledge

Do you have special knowledge or passion for a niche topic? Is there a way you can leverage your knowledge to serve a wider audience? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how Chris can leverage his wife’s skill set to build a brand. Chris’ wife works with children who need speech therapy - Scott then walked Chris through how they could leverage her authority and credibility in this field to the marketplace. To learn more about this process and how you can apply it to your unique skill set - make sure to listen to this episode! 

Create content your audience wants

Let’s face it - no one enjoys getting bored. When you go to Facebook, Twitter, Instagram, or YouTube - you want to be engaged and entertained! Too often, brands make the huge mistake of boring their target customers - don’t let that happen to you. If your content addresses a more serious topic - that’s ok - you don’t need to be funny to be engaging. Go to YouTube and take a look at what people are viewing that pertains to your niche market - with that knowledge - you can begin creating content that your audience wants to watch. Explore this topic further by listening to this episode of The Amazing Seller!

Make sure to build an email list

If you’ve heard it once here at TAS, you’ve heard it a million times - you need to grow your email list. Seriously! There are SO many applications and ways you can leverage your direct connection with your email list audience. So what are you waiting for? If you don’t have an email list - get started! If you do have an email list - make sure you have a plan to keep that list warm and engaged. Too often Scott hears from sellers like you who have built an email list but have failed to utilize it. Find out why email lists are still relevant by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:45] Scott welcomes his guest, Chris to the private coaching call. 
  • [5:00] Chris talks about how he met Scott. 
  • [9:00] What are Chris’ wife’s career and skill set? 
  • [11:00] Scott explains how Chris’ wife can use her niche skill set to build a brand. 
  • [14:45] Tips for creating engaging video content. 
  • [19:15] Planning out content creation. 
  • [27:00] Why you need to focus on building an email list. 
  • [30:30] How to get your audience to self-identify. 
  • [34:20] Establishing credibility. 
  • [38:30] Scott gives Chris some helpful action steps. 
  • [47:00] What it would look like to take Chris’ brand to the next level. 
  • [52:40] How using a Facebook Pixel works. 
  • [57:15] Scott and Chris wrap up their conversation. 
  • [1:00:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS690.mp3
Category:general -- posted at: 3:00am EST

Is your ecommerce business prepared for one of the biggest days of the year? Prime Day is coming, and you need to make sure you’ve done everything you can to be ready! Prime Day is a great opportunity for ecommerce sellers like you to take advantage of huge earning potential. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain the steps that sellers like you can take to make sure you aren’t caught off guard and ill-prepared. Have pen and paper ready - you don’t want to miss a minute of this helpful episode!

Do you have enough inventory?

Too often, ecommerce sellers make a critical mistake when they prepare for special days like Black Friday or Prime Day - they don’t pay attention to their inventory levels! Some sellers might go crazy and overstock their inventory, which leads to unexpected storage fees. Other sellers underestimate the inventory they need and miss out on easy profit! How can sellers like you find the right level of inventory you need to succeed on Prime Day? According to Scott and Chris, the best rule of thumb is to have 20% to 30% more inventory than you have ready for a typical week. To hear the guys walk through their thoughts on this topic - make sure to listen to this episode!

Make sure your product listing is optimized!

One of the most important things that sellers like you have to do to prepare for Prime Day is to optimize your product listing. If you are selling a garlic press, you need to make sure you have that keyword phrase in the title of your product listing. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain the importance of optimizing your product listing for keywords and images. If you want to make sure your product is in the best position to succeed, you don’t want to miss this critical episode!

Lower your prices or offer a coupon?

Let’s face it; everyone wants to get a good deal when they go shopping and Prime Day is a ripe event for fueling that impulse. What steps can you take as an ecommerce seller to make the most of this environment? Are you gun shy when it comes to offering deals on your product? Don’t be! Scott encourages sellers like you to press your advantage and drive sales by discounting your product. To hear how this strategy has worked out well for him and his business, make sure to listen to this exciting episode of The Amazing Seller!

Use your email list!

Did you know that Prime Day is one of the best times to use your email list and social media following to drive sales? What better time to utilize this amazing asset that you've been building up, right? What are you waiting for? If you haven’t built up an email list yet, the reason you need one is for moments like this one! Imagine the impact of increased traffic to your listing and an increase in value you can deliver your audience. To hear more from Scott and Chris on how to leverage your email list and social media following, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] What is Prime Day? Why is so important?
  • [6:00] Prepare your inventory for Prime Day!
  • [12:00] Is your product listing optimized?
  • [22:20] Tips for driving traffic to your listing.
  • [29:20] Which is better - lowering your prices or offering a coupon?
  • [32:45] Prepare and remind your followers about your sale!
  • [42:00] What are you waiting for? Build an email list!
  • [48:20] Chris recaps how sellers can take advantage of Prime Day.
  • [54:00] Closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS689.mp3
Category:general -- posted at: 3:00am EST

Are you fired up and ready to move the needle of progress in the right direction? What are some of the challenges holding you and your ecommerce business back? Here to help you get back on track as you head into the weekend is another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he gives a recap of this week’s TAS episodes, provides his thought of the week, and as he answers a question from a TAS follower like you. Have pen and paper ready - you don’t want to miss a minute of this helpful episode!

Always go the extra mile

If you’ve been around the TAS community for very long, you know that one of Scott many soapbox issues is customer service. It’s gut check time, how are you doing when it comes to customer service? More importantly, how would your customers say you are doing in that area? If you don’t get this critical aspect of your ecommerce business right, you’ll never stand out from all the other brands on the marketplace. What are you waiting for? Put together a customer service plan for your business today! Here more about this topic from Scott by listening to this episode of The Amazing Seller.

Make sure to NICHE down!

Do you think you’ve gone as far as you can with niching down your target market? Not so fast; think again! Did you know that you can increase your chances for profitability if you force yourself to niche down even further? The deeper you go drill down into your target market, the harder it will be for someone to hijack your listing or give you serious competition. To hear more about how to niche down your target market as far as possible, make sure to listen to this helpful episode of The Amazing Seller, you don’t want to miss it!

How to maximize your efforts

Is your brand designed around your customer’s experience? Seriously! Think through what they’ll purchase when they are on your site or your product listing - are there other things you could sell them to complement their order? Too often, ecommerce sellers like you fail to think through this critical step and maximize their efforts. The hardest part about selling is getting your customer interested in your brand - the easy part is selling them more stuff! If they’ve already got their wallet out, why not give them more things to buy? To learn more about maximizing your efforts - make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:15] Why you need to check out TAS episodes 686 & 687.
  • [4:00] Scott’s thought of the week - go the extra mile.
  • [9:50] Question: How do I NICHE down in the gift-giving market?
  • [19:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS688.mp3
Category:general -- posted at: 3:00am EST

You’ve heard Scott talk about the fun project he’s been working on with Greg Mercer, Steve Chou, and Mike Jackness - called the Five-Minute Pitch - now it’s time for the launch! The guys decided to take all the episodes from the Five-Minute Pitch and make them available in a podcast format. On this episode, you’ll get a sneak peek into one of the Five-Minute Pitch episodes featuring Mike Higman. Learn from Mike’s pitch and the judges as they evaluate if he has what it takes to move on to the next round!

Mike’s pitch

You can learn a lot of helpful business lessons from watching fellow business leaders make their pitch on Shark Tank. In that same vein - the Five-Minute Pitch lets you learn even more relevant lessons from watching ecommerce leaders make a pitch for their business. On this episode, you’ll hear from Mike Higman as he makes the pitch for his business, Hunting Gear Deals. Mike started his ecommerce business to create a place where hunters can find the best deals on the gear they want. Hear Mike’s full pitch to the judges by listening to this fascinating episode!

The judges deliberate

Listening to Mike’s compelling pitch, the Five-Minute Pitch judges enter their deliberation process. They’ve got to decide if Mike’s business and his pitch has what it takes to move on to the next round. The guys launched into a great back and forth that will really benefit ecommerce sellers like you - listen to their critiques and their praise for Mike - you might learn something useful. Ultimately, the Five-Minute Pitch judges decided to pass on Mike’s innovative and successful venture. Tune into this episode to hear more about their process and what went into their decision!

Know your “Why!”

Do you know your “Why?” What is it that gets you up in the morning and working toward the goals you’ve set? For some, it’s to get out of the rat race of a 9 to 5, for others it’s financial freedom for their family. If you don’t know what you're, why is, you won’t enjoy sustained success! Each of the entrepreneurs who stepped out and participated in the Five-Minute Pitch knows their "why." Learn from their example - work on your story and identify the big reason why you are going on this crazy ecommerce journey!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:50] Scott introduces this special “5-Minute Pitch” podcast episode.
  • [3:30] 5-Minute Pitch episode begins.
  • [6:10] Mike begins his 5-minute pitch.
  • [15:30] Mike reflects on his pitch and the judges deliberate.
  • [21:10] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS687.mp3
Category:general -- posted at: 3:00am EST

How do you feel about fear? It sounds like a strange question, but the answer has HUGE implications for your ecommerce business! If you let fear run your life - you’ll be miserable. Why not learn how to embrace fear and use it help you achieve your goals? On this episode of The Amazing Seller, you’ll hear from Scott and Joel as they explain how sellers like you can understand the fear you have and how to use it positively. You don’t want to miss a minute of this informative and helpful episode!

Where does your fear come from?

Take a minute and consider the fear or anxiety that you have about your business. Where does that fear come from? Are you worried it is all going to come crashing down around you? The truth is - your fear comes from a place of preservation. Fear is a natural reaction to change and risk in our lives. Guess what? You aren’t in danger! Fear told your ancestors when to go into self-preservation mode, but you don’t have to have the same reaction. To hear Joel and Scott expand on the root causes of fear - make sure to listen to this episode of The Amazing Seller!

Why the right people in your corner can make all the difference

As an entrepreneur, you are likely used to going it alone and figuring out problems without anyone's help, right? What if you’ve been going about it the wrong way? Did you know that you can actually go further and faster when you connect with like-minded people? It’s true! According to Scott, spending time with other entrepreneurs have had a huge positive impact on his mindset and the trajectory of his business. To hear Scott and Joel explain the importance of connecting with other leaders, make sure to listen to this episode of The Amazing Seller!

Use your fear!

What if you could not just defeat the power of fear in your life but USE it as fuel? Does that sound too good to be true? It doesn’t have to be! Instead of letting all that nervous energy and worrying rob you of the joy and drive you need to succeed - use it! Do you want to be in the same boat you are in a year from now? If you don’t - use that fear of complacency to make some positive changes in your life and business! At the end of the day - you can’t expect everything to come easy. If you want real and lasting change in your business - you’ve got to fight for it. Learn more about using fear to your advantage by listening to this episode with Scott and Joel - you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] What is the root cause of your fear?
  • [9:00] The worst-case scenario.
  • [13:30] You’ve got to surround yourself with the right people.
  • [21:50] Scott talks about the fear he had with the lake house.
  • [25:00] Make sure to check out Brand Accelerator Live!
  • [28:15] Use your fear as motivation!
  • [30:30] Closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS686.mp3
Category:general -- posted at: 8:19pm EST

Don’t you hate it when you run into a wall with your business? Everything seems to be moving along fine - then all of a sudden - you hit a wall! The wall you hit can take a bunch of different forms - lack of motivation - financial difficulties - the list could go on. What are you going to do about it? You have the power to change your situation! Tune into this episode of The Amazing Seller as Scott and Chris explain how sellers like you can get the most out of your email list. You don’t want to miss a minute of this helpful episode!

Brand Accelerator LIVE

This is it - Brand Accelerator Live is just a few months away! Scott and Chris were down in Texas for this episode as they joined the TAS team to hammer out a few more details for this amazing event. Do you have your ticket yet? What are you waiting for? Remember - you need to invest in your business by investing in your growth as a leader! How else do you expect to learn new concepts and strategies? Don’t leave it all up to books and workshops - live events can do wonders for your business! Get more details about the event in the resources section at the end of this post.

Just be a human!

Do you ever get beautiful branded emails from the big box stores and feel intimidated? How can an ecommerce seller like you ever hope to compete with the resources of retail giants? While those polished and shiny emails look good - the truth is - people respond to a more humble approach! Time and time again, Scott and Chris have found that simple and straight forward emails get the best responses. That’s good news for sellers like you! You don’t have to imitate the big guys - just be yourself! To hear more about this critical topic from Scott and Chris - make sure to listen to this episode of The Amazing Seller!

The three email profit push

Even with Scott and Chris’ encouragement - writing an email to get sales or even goodwill with your audience can be really hard. If you want to overcome that difficulty - you’ve got to be willing to put yourself out there. To help make that process a little easier - here is the three email profit push.

  1. Make an offer - tell them what it is and why they should care.
  2. Send a reminder email about the offer.
  3. Send a final email about the offer ending soon!

You can send these emails in one day - or over the course of three days. Listen to Scott and Chris expand on this email strategy and much more by tuning into this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Why you should get excited about Brand Accelerator LIVE!
  • [5:30] Question: I’m stuck - what do I email my list to get sales?
  • [7:15] There is no magic script - just be a human!
  • [10:40] The one thing most sellers miss when sending emails.
  • [15:00] How to “Sell” without “Selling.”
  • [20:15] What is the three email profit push?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS685.mp3
Category:general -- posted at: 3:00am EST

You know that sinking feeling you have when you go to log in to your Amazon account in the morning, and you see that dreaded red flag? It doesn’t have to be that way! More and more - Scott is hearing from ecommerce sellers like you who put way too many of their eggs into the Amazon basket. This isn’t an Amazon bashing episode - it’s a reminder that you need to think beyond Amazon. On this episode, you’ll hear from Scott as he shares a horror story from one of his inner circle members - let it serve as a warning to build external assets for your brand!

The HORROR story

Imagine you are chugging along minding your own business when Amazon Shipping sends you an email and asks you to participate in a new Beta program. Wow - that sounds great! They offer to send you a printer to print out labels and make the whole process easier - even better! Then the other shoe drops - the printer won’t work with your computers. You reach out to Amazon and plead with them to help correct the problem and avoid delayed shipping on your account - all to no avail. Sounds like a nightmare - right? What would you do in this scenario?

The solution

Jim’s story is a great example of why sellers like you need to build out external assets like a home base (blog/website), email list, and social media channels! Don’t get caught with all of your eggs in the Amazon basket. Amazon is a great place to launch and grow your business, but you NEVER want to depend on a single channel outside of your direct control. While building out your own assets sounds complicated - it’s really not that difficult. To hear how sellers like you can get started and avoid a situation as Jim faced, make sure to listen to this episode of The Amazing Seller!

Check out the P.A.C.E method!

If you haven’t already - you need to check out the PACE method that Scott has been developing over the last year. PACE is a formula that sellers like you can use to future-proof your brand. If you’ve already brushed up on PACE - make sure to attend the Brand Accelerator LIVE event in Septemeber to go even further with brand building strategies. If you want what you’ve never had - you’ve got to do what you’ve never done! Don’t get stuck doing the same thing over and over again while expecting a different outcome. Learn a better way from Scott and the TAS team. You can learn more about PACE and the Brand Accelerator LIVE event in the resources section.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:40] Jim’s voice message - an Amazon horror story.
  • [7:30] Scott reacts to Jim’s story.
  • [9:15] You’ve got to build your own assets!
  • [11:30] Check out the P.A.C.E method.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS684.mp3
Category:general -- posted at: 7:24pm EST

There are so many strategies and programs out there that try to get sellers like you on the “Quick road” to success. Does a quick road to success even exist for ecommerce sellers? According to Scott, the answer is, “No!” He says that there are a ton of opportunities for sellers, but it will take hard work. Are you ready to put in the time to see your goals achieved? Tune into this episode of The Amazing Seller as Scott breaks down his simplified formula for getting started - it won’t be easy, but it will work!

Know your market!

If you had to describe your target audience right now, could you? It might sound like a silly exercise, but it’s vital to the success of your business! Too often, ecommerce sellers try to go big and make a splash with their marketing efforts only to find that they spend time and money reaching the wrong audience. Don’t let that happen to you! Make sure you know how to target and vet the right people for your brand by listening to this helpful episode of The Amazing Seller!

Build your email list.

Is building an email list worth all the trouble? Can it really serve as a valuable asset as you build your ecommerce business? On this episode of The Amazing Seller, Scott breaks down why email list building is so important and why sellers like you shouldn’t skip this important step. The primary reason why Scott is such a huge fan of email list building is that he’s seen it work! In multiple test runs and with his brand, Scott has seen the impact a well-constructed email list can have for an ecommerce brand. If you are ready to take the dive and find out how you can start building an email list today, make sure to catch this episode!

Create digital products.

If you’ve been around the TAS community for very long, you know that Scott is big on creating and marketing digital products as part of a robust brand growth strategy. Have you dabbled with digital products yet? Do they sound too complicated for you? They don’t have to be! Digital products are a great way to grow the depth of your brand and gain credibility in the eyes of your audience. If you are ready to put in the time to create a digital product, then make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:40] Why you need to be thinking long-term.
  • [4:00] You need to know your market!
  • [5:40] Validate and identify potential traffic.
  • [9:20] Build your email list!
  • [14:30] Validate 3-5 offers you can market to your audience.
  • [19:30] How to create digital products for your target market.
  • [23:00] Scott recaps all seven steps.
  • [26:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS683.mp3
Category:general -- posted at: 3:38pm EST

How is your ecommerce business coming along? Is everything firing on all cylinders or do you need a tune-up? If you are anything like most entrepreneurs - you need a little pick me up now and then. Good news - you’ve come to the right place! Scott won’t fill you up with a bunch of empty statements to keep you going - he’ll deliver helpful tips and insights that actually work! Tune into this episode of The Amazing Seller as Scott provides his thought of the week and addresses a question from a TAS follower like you! You don’t want to miss it!

Your skill set has value!

Did you know that you are learning a skill set with your ecommerce business that you can use for the rest of your career? It’s true! The lessons you are learning - analyzing the market - researching niche groups - and marketing your product - these can serve you for years to come. Don’t let someone else tell you that you are wasting your time or that you can’t use your skills down the road. Lean into your skills and sharpen them - you never know when the perfect opportunity will arise. To learn more helpful insights like this one from Scott, make sure to listen to this episode of The Amazing Seller!

Leverage your attention

If you’ve been around the TAS community for any length of time, you know that Scott is passionate about helping sellers like you grab the attention of your target audience. One of the best ways to grab your audience’s attention is by providing helpful and engaging content. Once you have them coming back for content again and again - you can use that to start promoting a private label product. The whole private label process might seem challenging, but if you are ready to give it your all - you’ll find that it is totally doable! If you want to find out how to make this process work for your ecommerce business, make sure to listen to this episode!

Take Action!

Let today be the start of your journey - borrow some of Scott’s high power energy and use it as fuel to TAKE ACTION! No one in the TAS community will tell you that the journey is easy, but many will tell you that the journey is absolutely worth it. Pull out your notepad or start that new checklist - put down three things you can do to start the ball rolling. Don’t put it off or let some excuse get in the way. You are the director of your business - you are the person who can make it happen! Remember - the TAS community is here to encourage you on your journey. Use the resources at your disposal to learn the skill sets you need to take your business to the next level. Good luck out there!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Scott’s thought of the week.
  • [10:50] Question: How do I leverage Private Label without adding more work?
  • [19:00] Closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS682.mp3
Category:general -- posted at: 3:00am EST

Do you ever find yourself struggling to build momentum with your ecommerce business? If so - you aren’t alone! Many sellers go to events or masterminds only to struggle with implementing new strategies once they get home. On this episode of The Amazing Seller, you’ll hear from Scott and Joel as they explain how sellers like you can get the most out of events, what makes Brand Accelerator Live so unique, how to break out of the norm and take action, and much more. This episode is designed to encourage sellers like you - don’t miss it!

Brand Accelerator LIVE Update

Scott’s got some great news to share regarding the TAS Brand Accelerator Live event! As you know - Scott has been hard at work, making sure sellers like you get a unique and rewarding experience at the upcoming Brand Accelerator Live event. Part of making it a great event is getting the right person to MC and make sure the whole experience goes smoothly. Here’s the good news - the MC will be a familiar voice - Joel Bower has agreed to fill this vital role, and he is READY for it. Tune into this episode of The Amazing Seller as Scott and Joel give more updates on this fast approaching event!

An event created for sellers like YOU!

Scott and the crew planning the Brand Accelerator Live event get it - they know that these type of events can feel pretty cookie-cutter. If you’ve been to one marketing or ecommerce event - it feels like you’ve been to them all, right? What does it take to stand out from the rest of the pack? How will Brand Accelerator Live be any different? The TAS crew wants this event to be the ONE event you go to this year. With that approach in mind, they promise that they won’t waste your time. Scott and his team know what it means to come up with the cash to attend an event like this and want to make it a good return on your investment. Hear more about how they’ve crafted this event with sellers like you in mind by listening to this episode!

Get the most out of attending events.

Truthfully - you really only get out of events and masterminds what you plan on contributing. Yes, these are events that you attend and absorb, BUT there are things you can do to set yourself up for success! According to Joel and Scott, it all comes down to application and follow through. These guys get it - when you attend events it can feel like you are drinking out of a fire hydrant - that’s normal! What you need to do is create a sperate sheet or document during the event and make a list of action steps. When the event is over, and you are on the airplane heading back home - pick two action steps that that whole list you created. When you focus on JUST two action steps, you increase the likelihood of actually following through!

You’ve got to get out of the house!

From time to time - Scott gets push back from TAS followers like you who argue that attending an event is a waste of time. Do you find yourself falling for that line of thinking? There are two key reasons why you should attend an event like Brand Accelerator Live.

  1. Attending an event gets you out of your house and out of your regular routine. Don’t ignore or gloss over this point! Sometimes a little break from the same old - same old can make a HUGE difference.
  2. You never know who you will meet and how that connection can change the course of your business. Scott has made some many great connections over the years by simply showing up to an event and taking the time to get to know fellow sellers.

What are you waiting for? Do you really think you can get those amazing benefits sitting at home? Try something new and see if you can get some helpful insights that will help you take your business to the next level of growth!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:15] Why you should attend live events or masterminds.
  • [12:00] How to get the most out of an event. What is the action you want to take?
  • [17:20] Why the TAS crowd is the BEST.
  • [23:40] Special Announcement about Brand Accelerator LIVE.
  • [26:40] Brand Accelerator LIVE was created for sellers like YOU!
  • [30:10] How the right connections can make all the difference.
  • [34:20] Don’t shortcut your education as a business leader.
  • [36:50] Closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS681.mp3
Category:general -- posted at: 3:00am EST

Do you struggle with understanding how SEO works? Do you want to figure out how to attract traffic to your blog and social media channels to grow your ecommerce brand? If so - you are in the right place! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain what type of content you should create, tools you can use to get started, how to use keywords effectively, and much more. Make sure you have your pen and paper ready for this extra helpful episode - you don’t want to miss a minute!

The type of content you should create

What type of content should you create for your ecommerce brand audience? Where should you start? If you really want to know the answer - look to YouTube! Find out which type of questions people in your niche are looking for answers to by searching YouTube and Google. Let those amazing search engines do the heavy lifting for you. Scott and Chris have a ton of additional information to share with sellers like you. To hear more about creating the type of content you need to succeed - make sure to tune in to this informative episode of The Amazing Seller!

What is the problem you are trying to solve?

Content is all around you - seriously! If you are confident that there is a market out there for lawn care or kayaking - why not connect with someone locally who is an expert in that field? Sellers like you can leverage the knowledge and skill set of others to highlight helpful tips and insights your audience needs. It might sound difficult, but the truth is - when you know how to look in the right places, the ideas will flow! Get more tips from Scott and Chris by listening to this episode of The Amazing Seller!

Don’t over-think it!

Time and time again - ecommerce sellers in the marketplace close up shop because they over-thought their approach. Yes - dream up, test, plan out, and implement your strategy but don’t stress over every detail! If you have any hope of succeeding as an ecommerce seller, you’ve got to be willing to roll with the punches and adapt. Do you have what it takes? Of course, you do! Jump into this episode of The Amazing Seller to hear from Scott and Chris as they dive deep into SEO tips and much more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:50] What is the content that your target market needs to know?
  • [5:00] The type of content you should create.
  • [11:30] Tools you can use to get started.
  • [13:00] What is the problem you are trying to solve?
  • [15:30] Make sure your question or title is the keyword you are going after.
  • [18:10] Don’t over-think it!
  • [22:30] Closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS680.mp3
Category:general -- posted at: 11:09pm EST

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