The Amazing Seller Podcast

It's that time of the week again! Get your weekly dose of energy and passion as Scott takes on questions from followers like you. It's time for another session of Ask Scott here on The Amazing Seller! On this episode, you'll hear from Scott as he gives a Brand Accelerator Live update, shares a Big Announcement, goes over his thought of the week, and so much more. You'll want to pay attention to this episode - have pen and paper ready! 

Big Announcement

If you 'vee been around the TAS community for very long, you know that Scott is passionate about helping sellers like you learn from the best strategies and leaders. Delivering on his promise to make Brand Accelerator Live a worthwhile event, Scott is happy to announce that business coach and personal friend Jamie Masters will be joining the stage for Brand Accelerator Live in September! Jamie will bring her signature insights and unique perspective that will help sellers like you take your brand to the next level of growth. To hear more about this exciting development, make sure to tune in to this episode of The Amazing Seller! 

Trust your gut

As a business leader, you are likely consuming all the leadership and business books that you can get your hands on. If you are really fortunate - you also have taken the opportunity to attend events like Brand Accelerator Live! As good as books and live events are - they are no replacement for your gut instinct. Too often, business leaders forge ahead ignoring their gut feeling to go in a different direction. Don't let that happen to you and your business! Learn to listen to and recognize your gut feelings and weight them with solid advice from leaders you trust. Make sure to listen to this episode of The Amazing Seller to hear from Scott about trusting your gut. 

How to reduce abandoned carts

Have you ever wondered what it would take to convert abandoned carts to product sales? Is there some magic formula that only high-level brands know about? No! With some simple steps - you can put your brand on track to turning abandoned carts into sales! According to Scott, there are a few things you can do to boost buyers confidence in your checkout process. 

  1. Send email follow-ups to your abandon carts. 
  2. List your phone number on the checkout page. 
  3. Feature testimonies from your customers. 
  4. Get legitimate badges that showcase your credibility and safety. 

You can hear Scott launch into his full breakdown, describing what it will take to get prospective buyers to follow through and purchase by listening to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Big Brand Accelerator Live Announcement! 
  • [7:45] Scott’s thought of the week. Trust your gut. 
  • [10:40] Question: How do I convert abandoned carts into sales? 
  • [14:00] How to establish credibility and reduce abandoned carts. 
  • [16:50] Email follow-ups work! 
  • [19:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS718.mp3
Category:general -- posted at: 3:00am EST

Wouldn't it be nice to have a private coaching and strategy session with a seasoned business leader like Scott? What would you ask him to take a look at in your business? On this episode of The Amazing Seller, you'll hear from Scott as he welcomes his guest, Dawn. In her conversation with Scott, Dawn opens up about how she got started as an ecommerce seller, why she decided to participate in the 5-Minute Pitch, challenges she has had in her business, and much more. You'll want to pay close attention to this episode of The Amazing Seller! 

Cat in the box 

What in the world is "Cat In The Box?" It's quite the innovative brand created and run by entrepreneur, Dawn La Fontaine. Dawn aims to capitalize on the $1B pet industry by creating gorgeous cat accommodations that create a safe place for the pets, while also getting rid of the less appealing shipping boxes lying around the house. As you can see - Dawn followed Scott's method of niching down and finding a specific target market to engage. What can you learn from Dawn's story? Tune into this episode of The Amazing Seller to find out more! 

Creating a great product

How do you take something that sounds like a great idea and actually bring it to the marketplace? Spoiler alert: It's not an easy task! From finding the right manufacturer to making sure the margins are just right so you can make a profit - manufacturing can be the hardest part for many ecommerce sellers. Dawn caught a huge break when she found a local manufacturer who would make her product at a reasonable cost. To hear more about how Dawn's manufacturing experience went and what she learned from it - listen to this episode of The Amazing Seller! 

Using social media 

How important are social media channels to the growth of your business? Have you been leaning heavily on your social media channels, or are you just starting to consider how to use them to promote your brand? By posting a video of a cat in a box - Dawn was able to engage over 900 people on Pinterest! In their conversation, Scott encouraged Dawn to forgo linking to her product and instead focus on getting people engaged with the content she has to offer. Hear how Dawn responded to that suggestion from Scott and much more by listening to this episode of The Amazing Seller! 

Room to improve

How do you handle criticism or constructive feedback? Do you lean into advice you get or are you so focused on doing things your own way that you aren't willing to change? If you want to succeed as an ecommerce seller and a brand-building - you need to be willing to course-correct and heed the advice of others. You don't want to listen to everyone's advice - make sure you have a few trusted voices in your corner that you can turn to when things get challenging. Listen to this episode of The Amazing Seller as Dawn serves as a great example of a seller who is ready and willing to learn from an expert!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:20] Dawn from Cat in the Box joins Scott on the podcast. 
  • [4:45] Dawn talks about her background and how she got started in ecommerce. 
  • [9:10] Where did the idea for Cat In The Box come from? 
  • [15:20] Validating content ideas and coming up with new ones. 
  • [18:30] How did Dawn go about creating her product? 
  • [24:50] Scott gives some feedback on Dawn’s business and marketing efforts. 
  • [37:40] Breaking down traffic and leveraging channels like Pinterest. 
  • [47:45] Dawn and Scott talk about product sales. 
  • [50:15] Dawn shares how much the Five Minute Pitch experience impacted her. 
  • [57:50] Advice for sellers just starting out. 
  • [1:00:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS717.mp3
Category:general -- posted at: 3:00am EST

What does it take to create compelling content that keeps people coming back to your site? Can you imagine how consistent traffic to your site would impact your business? Good News! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Toni Anderson. In her conversation with Scott, Toni opens up about how she got started in ecommerce, what led her to focus on developing a blog, how she kept up with content creation, plans for the future, and much more! Have pen and paper ready - you don’t want to miss a minute of this fascinating episode featuring Toni’s story! 

Getting started on Ebay

If you’ve been around the TAS community for very long, you know that Scott got his ecommerce start on Ebay in the early 2000s. Come to find out, back in the day - Toni Anderson also got her ecommerce start selling on Ebay. As they reminisced about selling on Ebay - Scott and Toni realize how that early experience really impacted their growth as entrepreneurs and brand builders. To hear more about the lessons Scott and Toni learned from selling on Ebay, make sure to tune in to this episode of The Amazing Seller! 

Find your niche!

Have you found your brand’s niche yet? Don’t get stuck spreading yourself too thin and never specializing in any specific market. Chances are if you think you’ve niched down far enough - you still have some room to go! You’ve likely heard Scott talk about finding your niche time and time again - this time he’s got back up! Toni is also convinced that niching down is the best approach for ecommerce sellers and bloggers. Make sure to hear the full conversation between Scott and Tomi by listening to this episode of The Amazing Seller! 

Create at a sustainable pace

Writing for a blog is a little different these days; then it was several years ago. Gone are the days where you need to push out a new piece of content every day - now the name of the game is quality over quantity. This is good news for bloggers and their readers! If the blogging medium is for you - take Toni’s advice and create posts at a sustainable pace that keeps you engaged in the process. Learn more helpful tips like this one from Toni as she joins Scott on this informative episode of The Amazing Seller! 

Take action! 

You’ve heard Scott exclaim the all-important call at the end of every TAS episode to - “Take Action!” Where are you at on your journey? Have you taken action and moved your business forward? If you haven’t taken action yet - it’s not too late. Toni is a huge fan of Scott’s call to action, and she encourages sellers like you to heed Scott’s call. Listen to Toni explain why caused her to take action in her business - let it inspire you! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Toni Anderson joins Scott on the podcast. 
  • [6:10] How did Toni get involved with ecommerce and blogging? 
  • [9:45] Scott and Toni talk about how they got their start on Ebay. 
  • [16:00] Toni explains her approach to blogging. 
  • [20:00] Toni’s content creation tips. 
  • [23:00] Why niching down is so important. 
  • [27:15] How often should you put out content as a blogger? 
  • [29:00] If you don’t like creating content - try something else - like video! 
  • [33:50] How did Toni monetize her blog? 
  • [37:00] What is it like going through a blog audit? 
  • [46:45] Toni teases the topic she is speaking on at Brand Accelerator Live. 
  • [49:40] Closing thoughts from Toni. 
  • [51:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS716.mp3
Category:general -- posted at: 3:00am EST

Are you fired up and ready to attack the obstacles that stand in the way of your business’ growth? What steps are you working on to take it to the next level and move past your competitors? If you are looking for solid advice to jumpstart your weekend - you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, gives an update about Brand Accelerator Live, answers a question from a TAS follower like you, and much more. Have pen and paper ready - you don’t want to miss a minute of this helpful episode! 

The ripple effect

Did you catch the emotional and gripping voicemail that a TAS follower left for Scott a few weeks ago? In episode 711, Scott featured a really touching message from a TAS follower who has been significantly impacted by Scott’s insights and advice. After sharing that message on episode 711, Scott has seen a ripple effect through the TAS community. Person after person has reached out to express how much that message meant to them and reflected their experience with Scott’s material. This goes to show you that people resonate with you when you take the time to get real with them! To hear more from Scott about his take on the ripple effect, make sure to listen to this episode of The Amazing Seller!

Relationships matter

If you are considering going into a business partnership, there is one, crucial thing that you need to consider - a healthy relationship. If you have any doubts that your relationship will endure even in the most challenging times - STOP! Seriously - relationships are more important than making a buck and building a business. You don’t want to end up with a dysfunctional relationship and a failing business - you’ll get both without a healthy relationship! Tune into this episode of The Amazing Seller as Scott expands on what it takes to build a good business partnership. 

Find what works for you

If you feel like your partnership can go the distance and thrive while you build an ecommerce business together - excellent! Next comes the complicated issues of figuring out who will invest what, how you’ll divide the roles and tasks, and most importantly - the split on the profits. Unfortunately - there is no one-size-fits-all solution when it comes to organizing a business partnership. Scott encourages sellers like you to keep open lines of communication and take it one step at a time - remember - you can always make adjustments along the way. Learn more helpful insights from Scott by listening to this

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:40] Thought of the week: the ripple effect.
  • [8:05] Question: What is the best way to structure a business partnership? 
  • [12:30] Do NOT move forward with a partnership if you don’t have a good relationship. 
  • [15:50] Scott explains how he began his business partnership. 
  • [22:45] It all comes down to trust. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS715.mp3
Category:general -- posted at: 3:00am EST

Have you ever felt like you were limited by your abilities? What did you do? Did you find the resources you needed to push past those limitations? Would you do anything differently in the future? On this episode of The Amazing Seller, you’ll hear from Scott as he reviews some key takeaways from his time at Flynn Con. You’ll want to have pen and paper ready as Scott takes the time to unpack all these helpful insights - don’t miss it!

What season are you in? 

Are you in the winter season of life or the summer season - no - not the actual season but a time of growing and learning or a time of reflection and dealing with challenges? Everyone is in a season of life, and they have to figure out how to navigate it.If you are in a summer season - great! If you find yourself in a winter season - find out what you can learn from it. Each season will bring its helpful lessons - it’s your responsibility to find out what those lessons are. Don’t be a passive player in the world around you - take action! To hear more about this topic from Scott, make sure to catch this episode of The Amazing Seller! 

Use your time wisely

Do you find time management easy, or do you struggle to make the most of the time, you have to work on your business? Too often - business leaders get so distracted by all the options and opportunities that they fail to zero in on a specific goal that will move their business forward. Scott doesn’t want to see that happen to leaders like you! Tune into this episode of The Amazing Seller as Scott shares some powerful insights on time management that he learned from Pat Flynn!

The airport test

Have you ever heard of the airport test? It’s where you imagine what it would be like to run into a person you’ve known but haven’t seen for the last five years. When they ask you the question, “How have you been?” What is your response? Do you sigh and explain that it has been a tough five years, or do you jump at the chance to share your success? Believe it or not, this simple exercise can help you figure out if you are on the right trajectory for your personal and professional life or if you need to make a change. Listen to this episode of The Amazing Seller to hear more Scott! 

Why you need healthy boundaries

Do you have healthy boundaries, or do you struggle to set boundaries for work and relationships? If you struggle - you are not alone! For so many leaders - the answer is often yes - which shows your heart to serve others, but it can also lead you to some significant overcommitment issues. As scary as it might be - Scott encourages leaders like you to start using the word, “no.” Don’t worry - this won’t mean that people will hate you - it will often have the opposite effect. People will begin to respect the boundaries that you’ve set. You can learn more about setting healthy boundaries by tuning into this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [6:00] Scott jumps into his review of Flynn Con sessions. 
  • [12:50] Don’t be selfish with your gifts! 
  • [15:00] Time management and just in time learning. 
  • [24:00] Win the latter to success. 
  • [32:10] Scott explains the airport test. 
  • [35:40] Make sure to set healthy boundaries. 
  • [40:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS714.mp3
Category:general -- posted at: 3:00am EST

Do you ever feel like the only way to get traction in your ecommerce business is to sell on Amazon? Don’t worry - you aren’t alone! Tons of ecommerce sellers are convinced that Amazon is the only way - but they are wrong! On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Allen - an ecommerce business owner. In his conversation with Scott, Allen opens up about how he got started selling spy gear, why he couldn’t sell his products on Amazon, challenges he has faced along the way, and much more. Don’t miss a minute of this exciting episode! 

Avoiding Amazon 

Can you really thrive as an ecommerce seller without using Amazon’s platform? According to Allen, the answer is yes! While it’s great to leverage Amazon’s platform to get your business started, many ecommerce sellers are looking for ways to succeed without the ecommerce giant. Allen built his ecommerce business selling spy gear because most of his products aren’t allowed on Amazon’s marketplace. He also found that the technical support was more of a selling point to non-Amazon buyers. To hear more about Allen’s experience building a business away from Amazon, make sure to listen to this episode of The Amazing Seller! 

The right inspiration

Did you know that feeding your mind the right information is just as important as feeding your body the right types of food? Don’t take your mindset for granted - you are building it up and investing in it, or you are letting it slide. Too many leaders try to get by without consuming the right ideas and lessons from seasoned leaders who went before them. Thankfully, there are leaders like Allen out there who take learning and mindset growth seriously. One of Allen’s earliest mentors from afar was Tim Ferris and the brilliant concept of the Four Hour Workweek. Who has impacted you on your journey? Learn more about getting the right voices in your corner by listening to this episode of The Amazing Seller! 

You have no excuse! 

What is your plan for the next half of 2019? Are you poised to expand your business and take full advantage of the holidays? Or are you still scrambling and trying to figure out how to keep afloat? Wherever you are on your journey - stay in the fight! There are so many factors that work to bring you down and keep you from succeeding, but you have the power to keep them at bay. Take matters into your own hands and find the information you need to help your business grow. There is no excuse - between the TAS community and other books and resources on the marketplace - opportunity has never been more available to those who will work for it. Learn more about taking your business to the next level by tuning in to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:50] Allen joins Scott on the podcast. 
  • [6:20] Why doesn’t Allen sell his products on Amazon? 
  • [8:40] Allen shares how he got started in ecommerce. 
  • [13:00] What led Allen to leave the ecommerce business he helped build? 
  • [16:15] How did Allen connect with Tim Ferris? 
  • [22:20] The right relationships can make all the difference! 
  • [25:30] Making the decision to start something from scratch. 
  • [30:00] Challenges along the way. 
  • [39:00] Creating content and keeping customers coming back. 
  • [45:00] You have no excuse, resources are out there to help you succeed! 
  • [48:00] How to connect with Allen. 
  • [50:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS713.mp3
Category:general -- posted at: 9:51pm EST

What is the status of your ecommerce business? Are you reaching all of your goals for 2019 or do find yourself struggling? If you are looking for a group of like-minded business leaders - you've come to the right place! It's time for another session of Ask Scott here on The Amazing Seller. On this episode, you'll hear from Scott as he gives a Brand Accelerator Live update, shares his thought of the week, answers a question from a TAS follower like you, and much more. You'll need pen and paper ready for this episode - don't miss it! 

Brand Accelerator Live

If you've been around the TAS community for very long, you know that Scott is passionate about helping sellers like you grow and transform into high-quality business leaders. While he has loved meeting up with TAS followers informally over the years - Scott is ready to try something different. With September's Brand Accelerator Live - you'll find an event designed from start to finish with sellers like you in mind. So what are you waiting for? Make sure to check out the link in the resources section at the end of this post. 

Know what your customers want! 

Let's face it - most business leaders aren't too focused on what their customers want - they'd rather tell them! While that approach may have worked twenty years ago - the market has changed. If you're going to be on the cutting edge of growing ecommerce businesses, then you've got to start paying attention to the desires of your target audience. Use their language, address their pain points, and incorporate their feedback! You'll be surprised to find that people respond positively when they feel like you've listened to them. To hear more from Scott on this critical topic, make sure to tune in to this episode of The Amazing Seller! 

What should my AD say? 

Have you tried marketing your ecommerce business yet? How did that effort go? Were you able to see the results you were hoping to reach? The truth is, ecommerce sellers like you are not very skilled at marketing and building a customer base. Scott wants to help sellers like you grow in your ability to market your brand to the right people. There are a ton of helpful resources that Scott has put together that can help you - you should also check out Brand Accelerator Live! Make sure to listen to this episode of The Amazing Seller as Scott delivers some valuable lessons!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] A Brand Accelerator Live update. 
  • [7:00] Scott’s thought of the week. 
  • [12:00] Question: What should my AD say to get attention?
  • [20:20] Scott explains how he created the PACE method. 
  • [24:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS712.mp3
Category:general -- posted at: 3:00am EST

STOP! This episode is all about getting to the heart of why you are building an ecommerce business. Some will stay that they are building it for their family, or to pursue their dreams - what is your answer? On this episode of The Amazing Seller, you’ll hear from Scott as he shares a voicemail from a TAS follower like you. At the end of the day - Scott continues to put content out there not just get rich but make a difference. Make sure to tune into this special episode - you don’t want to miss it! 

Dave’s message

Let’s face it - life can beat the heck out of you - what are you going to do about it? Are you going to throw up your hands in despair, or are you going to forge your own path? Dave went from a boring data entry job to taking a leap to start something on his own. What is your excuse? Are you taking action, or are you still struggling? Listen to Dave’s message on this episode of The Amazing Seller - seriously - his emotion and joy are infectious! 

Take a risk! 

Taking the leap to start your own business and build a brand from the ground up is not for the faint of heart! There are a whole host of things that could go wrong - is that going to keep you from taking action? Don’t let fear hold you back from following your dreams! Put a plan together and start attacking it - little by little if you have to. Tune into this episode of The Amazing Seller as Scott explains why taking a risk like starting your own business is worth it! 

What really matters to you? 

When was the last time you took a moment to pause and reflect? At the end of the day - what is that thing that keeps you motivated? Our culture is so focused on staying busy and getting to the next great thing that pausing to reflect is a foreign concept. Join Scott on the journey as he reflects on the successes and looks for ways to navigate challenges. You couldn’t ask for a better guide - tune into this episode of The Amazing Seller to hear more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:55] Dave shares a voicemail about how TAS impacted his life. 
  • [6:30] Scott shares his feedback from Dave’s voicemail.
  • [11:20] Taking a big risk can lead to a great reward. 
  • [15:00] Reflecting on what really matters. 
  • [18:20] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS711.mp3
Category:general -- posted at: 3:00am EST

Do you ever find yourself waking up in a panic and rushing to login to your Amazon Seller account just to check the status of that little flag in the corner? How can something like a small digital flag hold so much control over the lives of so many Amazon sellers? On this episode of The Amazing Seller, you’ll hear from Scott as he reveals how to future proof your business, why you need to follow Amazon’s TOS to the tee, what it takes to build a brand, and much more! Have pen and paper ready - you’ll need it for this helpful episode! 

Don’t let fear take control 

Which has more power in your life, your fears or your dreams? Be honest! If you are like most people - the answer is - your fears. Why does fear grip people so strongly? The truth is, fear is designed to protect you from danger - but these days all it is doing is holding you back. It’s gut-check time - have you been letting fear dictate too much of your life and business? Good news - it’s not too late! Tune into this episode of The Amazing Seller to hear from Scott as he shares helpful insights that will get you headed in the right direction - don’t miss it! 

Follow the rules! 

Are you a rule follower or a rule breaker? Let’s face it; most entrepreneurs are rule-breakers because they want to do things on their own terms - that’s good! As it has been said - there is a time and a place for everything. When you use a platform like Amazon - you’ve got to make sure to follow their rules or “Terms of Service.” Too many sellers are out there stressing out about getting the “Red Flag of Death” because they play things a little too loose with the rules. Get Scott’s take on Amazon’s TOS, following the rules, and much more by listening to this episode of The Amazing Seller! 

Are you selling a product or building a brand? 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build a brand that can last. Sure, you could pour minimal time and energy into getting a trending product listed on Amazon - but what happens after that flames out? If you follow Scott’s advice and you build a brand that focuses on a niche market - you’ll set yourself up for greater success. If you are wondering where to start - good news! Scott’s got a ton of helpful resources to help you build a brand, make sure to listen to this episode of The Amazing Seller to hear more! 

Make sure your foundation is strong

A great way to ensure that your ecommerce brand goes the distance is to make sure it has a strong foundation. No - you don’t have to spend thousands of dollars on setting your business up for success - you just have to be smart about it. Don’t buy the line that you can get rich overnight - Scott is way more honest with his followers. You’ll need to put in a lot of work, but it’ll be worth it! A great place to start is by following the PACE method that Scott and the TAS team have put together. You can find the link to the PACE method in the resources section at the end of this post.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Red Flag of Death Voicemail. 
  • [10:15] Don’t let fear hold you back. 
  • [12:00] Make sure you follow Amazon’s TOS! 
  • [15:00] Build a brand to future proof your business. 
  • [19:20] Does your business have a strong foundation? 
  • [24:45] Are you selling a widget or are you building a brand? 
  • [26:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS710.mp3
Category:general -- posted at: 3:00am EST

It’s that time of the week again - another session of Ask Scott is here to help sellers like you take your business to the next level of growth! On this episode of The Amazing Seller, you’ll hear from Scott as he shares an update from his time at Pat Flynn’s recent event, why it’s a good idea to be channel independent, an answer from a question by a TAS follower like you, and much more! If you are looking for your weekly dose of energy and good advice - you’ve come to the right place! 

Diversify your channels!

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you put your business in the best for long-term success. One of the best things you can do for your businesses future is to make sure your brand is not dependent on any one channel. Too often, businesses build a robust following on Facebook only to find their Facebook account flagged or suspended for a week or longer! If you follow Scott’s advice - that scenario is just a blip on the radar not catastrophic. To hear more about this critical topic, make sure to listen to this episode of The Amazing Seller! 

Know your audience

Do you know your audience like the back of your hand? Too often, business leaders are so focused on getting the right product that they fail to understand their target audience. Time and time again, Scott has championed the strategy for sellers to drill down and get to know their audience. You can follow Scott’s advice by joining Facebook groups and following influencers on Instagram and YouTube. Take it another step further by partnering with those influencers to expand your brand’s reach. Tune into this episode of The Amazing Seller to hear more!

Make it easy to sign up

Is there a clear pathway for people to follow your brand? Do you make it easy for them, or do they have to hunt for a way to sign up? Why not go out of your way to make life easier for your customers? Get a tool like Hello Bar and make signing up for your newsletter easy and worthwhile! When you run giveaways - make it something you know your followers will appreciate. Hear more from Scott about how to reach your target audience by listening to this episode of The Amazing Seller - you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [7:30] Scott’s thought of the week. 
  • [12:15] Question: What is the best way to drive traffic and build an email list? 
  • [21:10] Build a following - don’t just sell to them! 
  • [25:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS709.mp3
Category:general -- posted at: 3:00am EST

What does it take to dive deep and get to know your audience so well that you can speak their language? How do you create content for a niche audience? If you want to know how to take your business to the next level of growth - you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with his guest, Chris Baker. In his conversation with Scott, Chris opens up about how he started his business, challenges he has faced, what he plans to do to grow his business, and much more. Have pen and paper ready - much of Scott’s advice will be applicable to leaders like you! 

Video is your friend

When was the last time that you stopped in your Facebook newsfeed to watch a video? Chances are - you’ve interacted with some sort of video on the internet recently. Let’s face it; video is the wave of the future! Are you ready to catch it? Don’t buy the line that you need to have the most expensive and high-quality materials to get started - you don’t! If you can produce a helpful and engaging video that is relevant to your audience - that’s enough. Tune into this episode of The Amazing Seller to hear more about using video to promote your brand. 

Know your audience!

Do you ever find yourself wondering why people aren’t more engaged with your brand? Most of the time - it all comes down to speaking their language! From common struggles to jargon - if you can capture how your audience talks about your product or service, you can make a huge impact. Scott encourages sellers like you to take the time to learn from and interact with your target audience. Do you know where they hang out online? Have you provided value to that community? Make sure to listen to this episode as Scott explains how business leaders can reach their target market! 

Creating relevant content 

When faced with the task of creating videos that appeal to their customer base - most business leaders are at a loss. How are you supposed to know what type of content people want to consume? What videos or blog posts are your customers looking for? It’s easier to find those answer than you might think! A great place to start is by searching on Google or YouTube for how-to videos with a keyword associated with your niche market. You can also find a ton of helpful forums and social media groups that can get you started in the right direction. Listen to this episode of The Amazing Seller as Scott expands on this topic and much more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:05] Guest, Chris Baker joins the podcast. 
  • [4:30] How Chris got started in ecommerce. 
  • [7:30] Getting started on Ebay. 
  • [12:00] Chris talks about how he started his business. 
  • [18:30] Why you need to know your audience. 
  • [22:30] Scott talks about the different types of railing. 
  • [27:30] What is holding Chris’ business back? 
  • [30:00] Scott explains how Chris can build out his brand. 
  • [40:30] Chris talks about utilizing Facebook and other social media channels. 
  • [46:00] Why video is such a helpful tool. 
  • [54:30] How to connect with people without sounding like a “Salesperson.” 
  • [1:00:30] Scott gives Chris a challenge. 
  • [1:06:00] Why did Scott decide on the railing that he choose? 
  • [1:12:30] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS708.mp3
Category:general -- posted at: 3:00am EST

Do you have a good idea on the direction the ecommerce industry is headed? What are the hot new trends? What are some common mistakes that sellers like you should avoid? Here to shed light on all these questions and more is Andrew Youderian! In his conversation with Scott, Andrew goes through some key findings in his ecommerce report and how sellers like you can put your brand in the best position to succeed. Have pen and paper ready - you don’t want to miss a minute of this episode of The Amazing Seller! 

Providing value

Why in the world would someone like Andrew go through all the effort to produce a report on the ecommerce industry? What does Andrew get out of it? It all comes down to the concept that Scott teaches ecommerce sellers time and time again - provide value! By creating a detailed and useful report to a niche group like ecommerce sellers - Andrew has shown up and delivered value! Do you think people are more likely or less likely to trust and turn to Andrew for more resources? By providing the ecommerce report - Andrew has a ton of trust built up with his followers - you can do something similar. Tune into this episode of The Amazing Seller to hear more! 

Trends in ecommerce

What trends should ecommerce sellers like you keep an eye out for in the second half of 2019? Are you missing out or are you right in the sweet spot? As it turns out, Amazon is facing a bit of a lag in new businesses starting, and business growth in general on its platform. Ecommerce brands that have built a following away from Amazon have grown a better rate than those who have relied solely on the platform giant. To hear Andrew expand on what this data means for sellers like you, make sure to catch his full conversation with Scott on this episode of The Amazing Seller! 

Use Amazon Ads! 

If you had to guess which marketing channel is the most effective one to use - which one would you identify? While Facebook Ads might be the most popular one that ecommerce businesses are using right now - it turns out that Amazon Ads deliver the most value for your investment. This finding goes to show you that following the crowds and doing what everyone else is doing is not always the best practice. Follow the data - not crowds! For more insight into how sellers like you can use your marketing efforts most effectively - make sure to listen to this episode with Andrew Youderian!

Common challenges for ecommerce sellers 

Do you ever feel like you are the only person struggling to get your ecommerce business off of the ground? Do you find yourself wondering if you are crazy because you just can’t build any momentum? You aren’t alone! Tons of ecommerce sellers just like you struggle with time management, wrapping their head around sales tax issues, supply chain struggles, and more. Thankfully, Andrew took a deep dive into the data to show that you aren’t crazy! Join Andrew as he unpacks his findings with Scott on this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:15] Scott welcomes his guest, Andrew Youderian. 
  • [6:10] What has Scott learned from planning Brand Accelerator Live? 
  • [9:00] Why does Andrew go through all the work to create his report on the state of ecommerce? 
  • [10:40] Andrew shares some trends he observed from the report. 
  • [19:00] What is the most effective marketing channel? 
  • [23:00] Scott and Andrew talk about dealing with sales tax issues. 
  • [27:00] Common struggles for ecommerce leaders. 
  • [33:45] The benefit of using FBA with a robust brand. 
  • [38:20] Closing thoughts from Andrew. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS707.mp3
Category:general -- posted at: 3:00am EST

It’s Friday - has the week worn you out? Are you wiped from all the hard work you poured into your business this week or are you still trying to build up the courage to quit your day job? Here to help you dig deep and find the motivation you need to keep heading in the right direction is another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, answers a question from a TAS follower like you, and much more. Have pen and paper ready - you are going to need it! 

Deliver the goods!

Do you remember the old line from that movie Kevin Cosner movie - “If you build it, they will come?” That line has some application when it comes to your business! Unfortunately, no, the equation isn’t that simple for business success, but one thing is true - you have to put in the effort and deliver the goods. If you can build a following and consistently show up and deliver value - people will keep coming! To hear how this perspective has played out for Scott and his success a business leader - make sure to tune into this episode! 

Connect with influencers

If you want to grow your business, but you don’t feel confident in your ability to connect with people in a personal and engaging way - try reaching out to influencers in your target market. You’ll be surprised at how much traction and success you can develop by reaching out to someone who has already built a following! Remember - you don’t have to reinvent the wheel - if there is a niche group out there and someone else has them engaged, why not create a win-win situation? Hear more about how this approach can help you succeed by listening to this episode of The Amazing Seller! 

Expand your brand 

There are so many ways you can build out and expand your business. From digital products and workshops to special sales and unique offers - the possibilities are endless! Don’t let a lack of imagination and innovation hold you back from a robust brand that can go the distance. Scott will be the first person to tell you that building an ecommerce business won’t be easy - but it’s worth it! What are you waiting for? Jump in, get your hands dirty, and learn from the challenges and roadblocks that come your way. Remember, the TAS community is right here to help you succeed! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:10] Why you need to attend Brand Accelerator Live. 
  • [5:45] Scott’s thought of the week. 
  • [8:40] Question: How can I use content strategy in a novelty business?
  • [12:40] Connecting with influencers works! 
  • [14:00] Make sure to build out your brand. 
  • [16:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS706.mp3
Category:general -- posted at: 3:00am EST

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