TAS 707: INSIDER INFO: Facts About ECOMMERCE Businesses with Andrew Youderian

Do you have a good idea on the direction the ecommerce industry is headed? What are the hot new trends? What are some common mistakes that sellers like you should avoid? Here to shed light on all these questions and more is Andrew Youderian! In his conversation with Scott, Andrew goes through some key findings in his ecommerce report and how sellers like you can put your brand in the best position to succeed. Have pen and paper ready - you don’t want to miss a minute of this episode of The Amazing Seller! 

Providing value

Why in the world would someone like Andrew go through all the effort to produce a report on the ecommerce industry? What does Andrew get out of it? It all comes down to the concept that Scott teaches ecommerce sellers time and time again - provide value! By creating a detailed and useful report to a niche group like ecommerce sellers - Andrew has shown up and delivered value! Do you think people are more likely or less likely to trust and turn to Andrew for more resources? By providing the ecommerce report - Andrew has a ton of trust built up with his followers - you can do something similar. Tune into this episode of The Amazing Seller to hear more! 

Trends in ecommerce

What trends should ecommerce sellers like you keep an eye out for in the second half of 2019? Are you missing out or are you right in the sweet spot? As it turns out, Amazon is facing a bit of a lag in new businesses starting, and business growth in general on its platform. Ecommerce brands that have built a following away from Amazon have grown a better rate than those who have relied solely on the platform giant. To hear Andrew expand on what this data means for sellers like you, make sure to catch his full conversation with Scott on this episode of The Amazing Seller! 

Use Amazon Ads! 

If you had to guess which marketing channel is the most effective one to use - which one would you identify? While Facebook Ads might be the most popular one that ecommerce businesses are using right now - it turns out that Amazon Ads deliver the most value for your investment. This finding goes to show you that following the crowds and doing what everyone else is doing is not always the best practice. Follow the data - not crowds! For more insight into how sellers like you can use your marketing efforts most effectively - make sure to listen to this episode with Andrew Youderian!

Common challenges for ecommerce sellers 

Do you ever feel like you are the only person struggling to get your ecommerce business off of the ground? Do you find yourself wondering if you are crazy because you just can’t build any momentum? You aren’t alone! Tons of ecommerce sellers just like you struggle with time management, wrapping their head around sales tax issues, supply chain struggles, and more. Thankfully, Andrew took a deep dive into the data to show that you aren’t crazy! Join Andrew as he unpacks his findings with Scott on this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [3:15] Scott welcomes his guest, Andrew Youderian. 
• [6:10] What has Scott learned from planning Brand Accelerator Live? 
• [9:00] Why does Andrew go through all the work to create his report on the state of ecommerce? 
• [10:40] Andrew shares some trends he observed from the report. 
• [19:00] What is the most effective marketing channel? 
• [23:00] Scott and Andrew talk about dealing with sales tax issues. 
• [27:00] Common struggles for ecommerce leaders. 
• [33:45] The benefit of using FBA with a robust brand. 
• [38:20] Closing thoughts from Andrew. 

RESOURCES MENTIONED IN THIS EPISODE

• www.ecommercefuel.com/2019-report
• Ecommerce Fuel
• Brand Accelerator Live