The Amazing Seller Podcast

Is your ecommerce business headed in the right direction? What have you done lately to invest in your personal and professional growth? On this episode of The Amazing Seller, you'll hear from Scott as he provides a sneak peek at the audiobook intro of his book, "The Take Action Effect." In his special episode, you'll learn why money is always the answer, what it takes to get unstuck, how to stay focused on what really matters, and much more. You'll want to have pen and paper ready for this fascinating episode! 

Isn't money the point? 

What is the big idea that keeps you getting out of bed in the morning? Why do you keep working so hard each and every day? Are you trying to reach a certain financial goal? Take it from someone who has been there; it's not about the money! Scott was putting in the time working with his father in construction bringing in the money, but at what cost? While the money was good, the time away from his family was putting a bitter spin on the who situation for Scott. At the end of the day, you have to decide what is it that will keep you going - often that answer isn't money. Learn more about his critical topic by listening to this episode of The Amazing Seller! 

Getting unstuck

Do you ever feel like you are stuck in your career? You've put in the hours, and you've mastered your craft, but you don't have anywhere else to go - you hit your ceiling. How do you go from stuck to unstuck? Do you keep trying and wait for something to budge? Take a step back and look at how far you come! Did it take hard work and overcoming challenges to get where you are today? Of course, it did! The future is no exception - you will need to work hard and dig deep if you want to continue to experience sustained success. Get more helpful insights from Scott by listening to this episode of The Amazing Seller - you don't want to miss it! 

What the Take Action Effect is all about. 

What is with all of Scott's special attention and focused energy on "The Take Action Effect?" Can it really have the impact that Scott is hoping that it will have? According to Scott, the project is all about getting the word out. Years and years ago, when Scott was in the thick of the struggle to get his business off of the ground - it was this message of delivering value and taking action that kept Scott going. What Scott teaches isn't just some theory that he hopes will work - he's seen it work in action! Take Scott's lessons and put them to the test, what are you waiting for?

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:35] The audio introduction to, “The Take Action Effect.” 
  • [10:00] Is money really the answer? 
  • [12:00] You have the ability to get unstuck. 
  • [15:40] The grass isn’t always greener on the other side. 
  • [18:00] What is the Take Action Effect? 
  • [21:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS731.mp3
Category:general -- posted at: 3:00am EST

If you want to be a successful business leader, you need to know how to overcome both professional and personal challenges that come your way. Learning the skill set to problem solve and improvise is key to the effectiveness of any business leader. On this episode of The Amazing Seller, you’ll hear from Scott as he provides some helpful takeaways from Brand Accelerator Live, what he learned about himself over the last year, the value of mapping your growth, and much more! Have pen and paper ready; you don’t want to miss a minute of this fascinating episode! 

Overcoming doubts

Don’t you hate it when you start doubting yourself and your abilities to build an ecommerce business? Even some of the most successful business leaders still struggle with reoccurring thoughts of doubt and insecurity. From the early days of planning his book and Brand Accelerator Live, Scott experiences an intense amount of doubt creeping in. Instead of letting that doubt and insecurity about the book and the event fester, Scott took a positive step in the right direction and got an outside perspective. Once he connected with his book coach and his TAS team - Scott was back on the right track. What can you learn from Scott’s story? Tune into this episode of The Amazing Seller to hear more! 

Map your growth! 

When was the last time you stopped and took a moment to appreciate how far you’ve come? Let’s face it; most people are terrible at marking positive moments of growth. We are far more likely to point out our failure and setbacks than we are to celebrate small wins we’ve made along the way. If you want to have a healthy mindset and a positive outlook in life and business, you need to start mapping your growth. Why not grab a notebook or a calendar and start jotting down the positive steps you’ve made? Before you know it, that notebook will be filled with notes of inspiration! 

Leverage your skill sets

Do you ever find yourself wondering if all this ecommerce brand building will really be worth it? What if you pour all this time and energy into your business and it fails? At the end of the day, no matter how hard you fall - you can learn from it. Scott’s life isn’t filled with perfect steps and zero setbacks - at times, it has been a real struggle. One of the things that sets Scott apart from most business leaders is his commitment to keep learning and leveraging his skills. You’ll often hear Scott say that he can use and adapt almost any of his skills he has picked up along the way. Make sure to listen to this episode of The Amazing Seller to hear more helpful lessons from Scott!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:45] A personal story from Scott about overcoming self-doubts. 
  • [9:45] Make sure to map your growth! 
  • [13:00] Why Scott was so happy to sign copies of his book. 
  • [16:00] Know your story and leverage your skill set. 
  • [19:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS730.mp3
Category:general -- posted at: 3:00am EST

Did you catch Monday's exciting news? Scott's a published author now! As you can imagine, Scott was thrilled at the response to his announcement at Brand Accelerator Live and from TAS followers who sent a message of support following Monday's announcement. On this episode of The Amazing Seller, you'll hear from Scott and Chris as they dive into the behind the scenes process and inspiration for Project Take Action Effect. You'll want to pay close attention to this one - Scott and Chris drop some helpful insights that you don't want to miss! 

Why write a book? 

With all of the options to reach a following out there, why did Scott decide to publish a book? This might come as a shock to you but - authors don't make very much money from writing a book! Scott didn't write a book to get more money - he wrote his book to make a connection with leaders like you. If you haven't yet - make sure to grab your copy of "The Take Action Effect" - you can find the link to order your copy in the resources section at the end of this post. 

The end goal 

If you've been around the TAS community for very long, you know that Scott is passionate about helping sellers like you take your business to the next level of growth. While much of Scott's insights and lessons revolve around how to improve your ecommerce business - lately he's been focusing on the bigger picture. Don't let yourself get so caught up in the next tip or hack - take some time to zoom out for a minute! You can learn more from Scott and what he's trying to accomplish with his new book by tuning into this episode of The Amazing Seller! 

Helping others get "Unstuck" 

Let's face it - no one likes to get stuck anywhere. You get stuck at work; you get stuck in traffic, rarely do you get stuck doing something fun. What if you could go from stuck in your business and life to unstuck? What would that mean for you and your family? Scott's passion in this next phase of his career is to help leaders like you get unstuck. Drawing on his own experience of successes and setbacks - Scott encourages you to learn the lessons he had to learn the hard way. 

Don't be afraid to ask for help! 

Let's face it - business leaders are often a stubborn bunch. How do you get someone so focused on building something from the ground up to reach out and ask for help when they need it? Scott came to the point where he wanted to expand his message and get his unique perspective out to a broader audience. Then the doubt started to creep in. He was so sold on this idea to write a book to help others that he decided to do the hard thing and reach out to a book editor who could help him reach his goal. Learn more about Scott's book writing process and more by listening to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:45] Why did Scott write his book? 
  • [7:40] It’s not about the money, it’s about making a connection. 
  • [10:45] Are you working on your business or in your business? 
  • [17:15] Why Scott chose to work with a book coach. 
  • [22:00] Helping people get “Unstuck.” 
  • [33:00] The take action moments that took Scott this far. 
  • [44:20] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS729.mp3
Category:general -- posted at: 3:00am EST

This is it - the moment that Scott has been building up to for the last year. He's been tirelessly working to put a project into the world that is consistent with who he is and what he wants to accomplish. On this episode of The Amazing Seller, you'll hear from Scott as he gives a background story for context, explains how his story has impacted the lives of others, and of course - the big reveal! You'll want to pay extra close attention to this exciting and special episode coming to you on the heels of Brand Accelerator Live! 

Setting the stage 

If you've been part of the TAS community for very long, you know that Scott has quite the compelling story. From his days working construction with his father to his early days selling on Ebay - Scott's story has been anything but boring. Through all of Scott's successes and challenges - one thing stood out from all the rest - family. Scott's family was the motivator that got him into and then later out of the construction business. He wanted to provide for his family, and he wanted to spend time with his family - these two things are at odds with each other - right? Wrong! Scott soon created a path that would allow him to spend time with his family and provide a comfortable life for them at the same time. 

Growing in confidence

While Scott knew he was a competent construction worker - he realized that he did not want to spend 60 hours or more at the job site each week. Scott's skill set he built while working with his father was the key to give Scott the confidence he needed to go out on a limb and try something new. Something new started as a photography business that Scott created with his wife, Lisa. The company grew for a while and then Scott discovered new opportunities to make an income that would provide for his family - ecommerce. 

The Amazon Guy

As many of you know - Scott learned the ins and outs of the ecommerce world over several years of retail arbitrage and selling on Amazon and Ebay. Before long, Scott decided to take the insights and lessons he learned from his own experience and offer them to the rest of the ecommerce industry. After several years of The Amazing Seller podcast, Scott became known as "The Amazon Guy." While Scott is proud of the work he's done with TAS - he started to kind of chafe against getting pegged as "The Amazon Guy." He knew that his story had so much more potential to impact people beyond the scope of the ecommerce industry. 

The next chapter 

All of the backstory and building has come to this - the big reveal! Listening to the audio, you really get the sense that Scott is BEYOND excited to share this news and the next chapter with the TAS community. 

Scott is now an AUTHOR! He is happy to announce the launch of his new book, "The Take Action Effect: Proven Steps to Build a Future-Proof Business & Create Your Ultimate Freedom." 

In this book, Scott shows you how to discover the path to freedom. You'll learn how to break through the limitations of your job, read the stories of people like you who have gotten themselves unstuck, and discover the action plan that will bring you the freedom and flexibility you've been looking for.

You can learn more about Scott's book and how to grab your copy by visiting the link in the resources section at the end of this post. 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:50] A backstory from Scott about opportunity, loss, and taking action.
  • [18:00] Building a business from the ground up. 
  • [20:20] Confidence is power! 
  • [25:00] Bad news and copyright challenges. 
  • [30:00] Learning through failure. 
  • [35:30] Scott’s big reveal! 
  • [39:00] Scott’s editor, Branan joins him on stage. 
  • [44:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS728.mp3
Category:general -- posted at: 3:00am EST

Are you fired up and ready to take your ecommerce business to the next level of growth? What areas do you need to focus on to accelerate growth in your business? If you need a little push to get the momentum going - you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower, the value of testing things as you go, and much more. You’ll want to have pen and paper for this informative episode! 

Connect with people! 

Do you have a group of people that you love to connect with? When was the last time you spent meaningful time with the people who matter most in your life? Too often, business leaders can get so focused on their business that they fail to develop and strengthen their relationships. Don’t let that happen to you! Remember that the best asset you have is your ability to connect with other people - hone that skill. To learn more about the value of connecting with people, make sure to listen to this episode of The Amazing Seller! 

Test as you go 

How do you know that a certain strategy or method will work in your business? You can learn from the experience of other business leaders who have gone before you or you can learn and test as you go. Some leaders like to soak up as much wisdom from other leaders as they can, and others just want to go the personal experience route. Scott encourages a healthy hybrid of both methods - learn from others and learn by taking risks. Hear Scott expand on this topic and more by tuning in to this episode of The Amazing Seller! 

Keep delivering value

Let’s face it - no one likes to feel like someone pulled the wool over their eyes. One of the worst feelings you can get is when you realize that someone just sees you as a means to their end. Don’t treat your followers like that! Scott teaches TAS followers to focus on delivering value and establishing a personal connection with your customers. If you show that you care about people and you want to make a positive impact - people will notice! What are you waiting for? Put in the work and watch your business thrive! Hear more helpful insights like this one from Scott by listening to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Why your feedback matters and Scott’s thought of the week. 
  • [7:45] Question: How should I launch to my email list I’ve built? 
  • [13:00] Make sure to test things as you go! 
  • [17:20] Scott’s answer to Chris’ question. 
  • [22:00] Don’t let your foot off of the gas - keep delivering value! 
  • [24:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS727.mp3
Category:general -- posted at: 10:43pm EST

What would it mean for your ecommerce business if you received a clear blueprint that explains how to set up a sustainable brand? Does that sound too good to be true? It’s not! On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on Brand Accelerator Live, goes over the PACE method, helpful questions you can ask yourself, and much more. Don’t leave your brand-building efforts up to guesswork - learn from someone who had been there before! Tune into this episode as Scott shares some helpful information that you don’t want to miss! 

Asking the right questions

Did you know that one of the best ways to get to the heart of a situation is to ask questions? Any good councillor or investigator knows that asking questions is a valuable tool. Have you honed your question asking abilities? If you want to keep a close tab on your business - get in the habit of asking yourself tough questions. Why not set a time each quarter or year where you take a deep dive into your business, asking tough questions in the process? Make sure to catch this episode of The Amazing Seller as Scott gives several helpful questions you can address in your business! 

PACE recap

What is the story behind the PACE method? Why is Scott so convinced that this method works so well? The PACE method isn’t just theory - it’s a method that Scott developed and utilized in a brand he built from the ground up. Here is a brief recap of what PACE stands for: 

P - Preparation and Foundation

A - Attention in your market

C - Cultivation to connect with your market

E - Expansion to grow and scale your business

You can catch Scott expand on each stage of PACE and provide questions specific to each stage by tuning into this episode of The Amazing Seller. You don’t want to miss it! 

Brand Accelerator Live

If you’ve been around the TAS community for very long, you know that Scott is pumped up about Brand Accelerator Live! He has poured a lot of time and energy into Brand Accelerator Live, and he wants to give everyone an opportunity to learn from the high-quality content that is shared there. You can check out the resources section at the end of this post to learn more about Brand Accelerator Live, future events, and how to get recorded sessions. As always - don’t forget to drop Scott a line and leave a review for the show wherever you listen to your podcasts! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] The preparation and foundation stage. 
  • [7:00] How to grab your target audience’s attention. 
  • [9:45] Cultivating your relationship with your audience. 
  • [12:00] Expanding your brand. 
  • [15:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS726.mp3
Category:general -- posted at: 12:07am EST

What would you pay to get in the room to learn from an email copywriting expert? What are brand building tips and insights from successful leaders worth to you? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Mike Kim. In his conversation with Scott, Mike talks about the different “Seasons” of business, what it takes to make a splash, how to succeed at writing email copy, and much more. Have pen and paper ready - you don’t want to miss a minute of this powerful episode featuring Mike Kim! 

What “Season” are you in? 

If you had to describe the stage of growth your business is currently in using the four seasons of the year - how would you describe it? Are you in the throws of spring where everything is growing and blossoming or are you in the winter season where it’s time to slow down and plan for the long haul? According to Mike Kim, businesses go through cyclical periods of ebbs and flows. Tune into this episode of The Amazing Seller to hear Mike and Scott discuss the seasons their businesses are in and how sellers like you can do the same! 

How to make a splash!

As a business leader, you want your brand to make a splash every day, right? Wrong! If you are making a splash in your industry every day - you are going at an unsustainable rate. In order to have a healthy business model, you need to think strategically - play smarter, not harder! Mike Kim stresses the value of carving up your year into three, four-month segments. Dividing up your year into three segments allows you ample time to craft, build-up to, and deliver a compelling splash for your audience. To hear more from Mike on what it takes to make a successful splash in your industry, make sure to listen to this episode of The Amazing Seller! 

Why your email list is your best tool 

Did you know that your email list the best weapon in your business arsenal? It’s true! If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build up a robust email list. Scott is not the only voice out there highlighting the value of an email list - Mike Kim is a huge advocate too. According to Mike, you could take away all of his social media channels and his website, but if he still has his email list - he’ll be in business. Can you imagine saying the same for your business? Learn more about building an email list and writing compelling email copy by Mike Kim on this episode! 

Stand up for yourself!

Let’s face it - the business world is not for the faint of heart. You need to have thick skin and a ton of common sense if you have any hope for long-term success in the ecommerce industry. Too often, business leaders are too shy about promoting their brand and making a big deal about what they have to offer. Then there is the other side of the coin where business leaders get too confident and cocky - that approach turns buyers away. What is the best approach? Listen to this episode of The Amazing Seller as Scott and Mike Kim discuss the topic of publicity and much more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] Mike Kim joins Scott on the podcast. 
  • [7:00] The different “Seasons” in business. 
  • [9:45] Mike talks about making a “Splash.” 
  • [20:15] Why you should become an expert at writing email copy. 
  • [28:00] Crafting the right subject line. 
  • [39:00] Publicity shouldn’t be a bad word. 
  • [46:30] How to connect with Mike. 
  • [54:40] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS725.mp3
Category:general -- posted at: 3:00am EST

Are you fired up and ready to attack the weekend? What are your plans to move your ecommerce business forward? Have you identified areas that need your attention? If you need a little push to get things going - you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares an update about Brand Accelerator Live, answers a question from a TAS follower like you, and much more. Make sure to pay attention - Scott covers some helpful information that you don’t want to miss! 

Do you have a Facebook page set up? 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you grow your following. One of the best ways to grow your following is to create a Facebook page for your brand. Too often, sellers get really excited and set up a Facebook group, but they don’t take the extra step to set up a Facebook page. You need a Facebook page because that tool allows you to run ads to grow your following. Learn more about the value of creating a Facebook page by tuning into this episode of The Amazing Seller! 

Don’t forget to follow up! 

Did you know that you could be leaving money on the table when it comes to your ecommerce business? It’s true! You might be surprised at the number of ecommerce business leaders who fail to take the time to follow up with people. Remember what Scott always says - customer service is critical! If you want your email list to grow, you’ve got to do everything you can to give people opportunities to join your contest or giveaway. Just because they didn’t sign up for the first round of giveaways doesn’t mean they aren’t interested! What do you have to lose? Create a follow-up method and see what happens! 

People connect with people, not brands

When was the last time you felt like a brand really cared about you? If you are like most people, the answer to that question is, never! Do you think that your brand will be any different? If you want to create a following that will fuel the growth of your brand, you’ve got to be willing to engage people on a human level! If you ask a question to your email list - don’t give them canned responses - reply like a human. Little tips like this one can make all the difference. If you are ready to put in the work - listen to this episode to learn more from Scott!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [7:00] Question: What do I post in my FB group to get them on my email list? 
  • [10:45] Why you need a Facebook page for your brand. 
  • [14:15] Don’t forget to follow up! 
  • [16:20] How to keep the conversation going. 
  • [21:15] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS724.mp3
Category:general -- posted at: 3:00am EST

As you build your ecommerce business, should you focus on the brand, an email list, content, or a mix of all three? Have you figured out your strategy for long-term growth yet? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down a hybrid model that can help sellers like you take your business to the next level of growth. If this model sounds familiar, that’s the point! Scott has been sharing a version of the hybrid model for a while now. A helpful place to start understanding this model with real-world examples is TAS episode #717 - you can find the link in the resources section at the end of this post. 

Content is KING

When was the last time you went to Google to find an answer to a question or to get more information on a topic? If you are anything like the average American, chances are you’ve searched Google recently. How about YouTube? The truth is, we are living in an information age where people have resources available at the stroke of a keyboard. Don’t you want your brand to be counted in the number of places people go to get information and solve their problems? If you take the time to create relevant content around your niche market - you’ll find people will come from all corners of the internet to your brand. You can learn more about how content brings in traffic and much more from Scott by listening to this episode of The Amazing Seller! 

Content leads to income

As a small business leader, you want to do everything you can to get the word out about your brand and, if possible, make a profit in the process. What if you could kill two birds with one stone? As you’ve heard Scott repeat time and time again - content leads to traffic which leads to income! A great way to get your business off of the ground and running is to create content, attract traffic, and then monetize your blog. Using this approach, you can validate your product idea without having to spend all the money beforehand! Make sure to tune in to this episode of The Amazing Seller as Scott expands on this topic and much more - you don’t want to miss it! 

Email is NOT dead 

With the rise of Twitter, Facebook, Instagram, and others - the time for email and email marketing is long since dead, right? Wrong! Too many business leaders are convinced that email marketing has gone the way of the dinosaurs - that couldn’t be further from the truth. According to Scott, email engagement - when done right is actually on the rise and one of the best methods sellers like you can use to grow your business. Think about it - when was the last time you checked your email? If you are like most people - the answer is around the start of your day. Why not put in the time and energy to craft a compelling message that your followers will see in their email inbox? What do you have to lose? Listen to this episode of The Amazing Seller to hear Scott explain the value of building an email list and much more! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Recapping episode 717. 
  • [9:50] Content is where it’s at! 
  • [12:00] Why you need to know your market inside and out. 
  • [15:00] Keep the content coming - it brings traffic which can bring in money. 
  • [21:30] Scott shares some content creation ideas. 
  • [27:20] The value of email list building. 
  • [30:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS723.mp3
Category:general -- posted at: 3:00am EST

Have you ever had a moment of clarity in your life where everything that seemed important suddenly loses its value and your mindset shifts? How did that moment affect you personally and professionally? On this episode of The Amazing Seller, you’ll hear from Scott as he shares a personal story, gives an update on what to expect at Brand Accelerator Live, explains why email is not dead, the value of knowing your “Why,” and much more. Pay attention - this is an episode you don’t want to miss! 

The day everything came into focus 

When life doesn’t go as you planned, you have two options - resist it or adapt. Are you part of the resist crowd or are you part of the adapt crowd? Scott had built a career working construction with his dad and saw that as his future until life threw him and his family a curve ball. One day, coming home from work - Scott was greeted with the news that his mother had passed away. As you can imagine this news - was quite a shock and impacted the whole family. Scott decided from that moment that his life would be different - he was going to adapt to the challenges that life threw his way. 

Sharing your story 

If Scott’s story about the death of his mother pulled at your heartstrings - you aren’t alone! Scott as bold enough to share that story with his email list and it made a huge connection with his followers. For those who believe that email engagment is no longer effective - it’s likeky because they aren’t doing it right. You can’t just fire off an email and hope it connects - you need to put your personality - your heart and soul into the emails you are sending. To hear more about the power of using email to connect with your followers - make sure to listen to this powerful epsiode of The Amazing Seller! 

Brand Accelerator Live 

Are you ready for a fantastic time at Brand Accelerator Live? You have heard the hype and the hints that Scott has been sharing for months now - this is the month and the day is quickly approaching! If all goes as planned - this event in September is just the start. Scott will be unveiling new areas and projects that he has been working on that will take the TAS experience in a new direction. Tune into this episode of The Amazing Seller to hear from Scott and catch a bit of his enthusiasm - if you haven’t purchased a ticket yet - click the link in the resources section!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:20] Why Brand Accelerator Live is going to ROCK. 
  • [6:00] Scott’s moment of clarity. 
  • [12:00] Your brand can help people find a solution and enjoy their life. 
  • [16:20] What was the turning point in your life? 
  • [19:00] Know your “Why!” 
  • [21:20] Email stories can be powerful. 
  • [24:10] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS722.mp3
Category:general -- posted at: 3:00am EST

Where are you on your journey to build your ecommerce business? Are you just getting started, or have you been at it for a while? Wherever you are at on your journey, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, answers a question from a TAS follower like you, and much more. Scott also gives a special shout out to a TAS follower who took the time to leave an Itunes review for the podcast. Have pen and paper ready - you don’t want to miss a minute of this helpful episode! 

Give value before you make an ask! 

Have you ever been in a scenario or a relationship where someone continuously asked you for something without offering anything in return? Let’s face it, no one likes to be taken advantage of - but it can feel that way when someone asks something of you without providing value in return. Don’t let that happen to you and your business! Scott encourages sellers like you to get into the habit of delivering value way before you ever make an ask of your customers. To hear more from Scott about this critical topic, make sure to tune in to this episode of The Amazing Seller! 

Let your list get to know you

Are you nervous about stepping in front of the camera or even putting your name on an email you send out to your list? If that sounds like you, you aren’t alone! While you might be tempted to keep your identity anonymous - the truth is - people don’t connect with a brand, they connect with a person! If you want your ecommerce business to build a following, you’ve got to either let your personality shine through or connect with someone like a spokesperson who can make that connection for you. Get Scott’s full take on building your brand with your personality front and center by listening to this episode of The Amazing Seller! 

Join the community

If you’ve just joined the TAS community, welcome! If you’ve been part of the community for some time now - Scott wants to extend to you his sincerest gratitude. This community is more than a podcast and more than a resource; it’s about helping men and women like you take control of their future by building a brand. In the resources section at the end of this post, you’ll find links to share your story, ask Scott a question, and more. Please reach out with your questions and share your story - this place was created with you in mind! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:20] Scott’s thought of the week - give value before you ask.
  • [11:25] Question: Can and Should I Send Emails to My List Anonymously?
  • [14:00] Let people get to know you! 
  • [18:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS721.mp3
Category:general -- posted at: 3:00am EST

Do you think your business is in good shape to handle whatever challenges come your way? Don’t be so quick to say, yes - there are likely key steps you are missing! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Robert Wright. In his conversation with Scott, Robert explains how he got his start as a lawyer, what it takes to protect your ecommerce business, why he’s excited to participate in Brand Accelerator Live and much more. Have pen and paper ready - you don’t want to miss a minute of this informative episode featuring Robert! 

Protect yourself

If you received a notice in the mail that you were violating the copyright of another person’s business, would you know how to respond? Better yet - would your business be protected if they decided to sue you for all you are worth? Chances are the answer to that question is no. Thankfully, there are amazing leaders like Robert Wright, who have put together easy to use solutions that sellers like you can use. The first step Robert stresses are to make sure you have a solid wall between you and your business - you can do this with an LLC. Don’t assume everything is fine if you’ve filed all the right paperwork though! You can learn more about this process from Robert by listening to this episode of The Amazing Seller!

Bulletproof your brand

Beyond preparing an LLC for your business - you also need to make sure you register your brand name as a trademark. Too often, business leaders will look up a domain name or file their LLC and think everything is good to go - don’t let that happen to you! Do you have your brand name registered as a trademark? If not - you need to make that your action step ASAP. If you are ready to dive deeper into the topic of trademarks and bulletproofing your brand - tune into this episode of The Amazing Seller to learn more from Robert’s expert perspective!

Weaponize your work 

If you buy it, you own it, right? Not so fast! Don’t assume that just because you hired someone to take pictures of your product that you own the copywrite to that work. If you want to set up your brand for longterm success, you’ve got to be willing to weaponize your work. If you are dealing with freelancers, you need to have a “Work for hire” agreement. Don’t open your business up to unnecessary risk - heed Robert’s advice! Listen to this episode of The Amazing Seller as Robert expands on this topic and much more in his conversation with Scott. 

Safeguard your sales

Are your sales safeguarded? How do you know? If you don’t have a plan to safeguard your sales - you are opening yourself up to way too much risk! Do not assume that all of your bases are covered - one of the worst things you can do according to Robert is to set your plan in place and forget about it. If you want to succeed as a business leader - you need to make sure that you are regularly coming back to your strategy and re-evaluating it. Hear more about safeguarding your sales and other helpful insights from Robert by listening to this episode of The Amazing Seller.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Scott welcomes his guest, Robert Wright. 
  • [8:00] What led Robert to his career as a lawyer? 
  • [18:20] Business is WAR. 
  • [20:00] Why you need to create a wall between you and your business. 
  • [26:20] It’s not too late to course correct! 
  • [29:20] Making your business bulletproof. 
  • [44:00] If you buy it, you own it, right? 
  • [50:00] What it takes to safeguard your sales. 
  • [55:00] Closing thoughts and how to connect with Robert. 
  • [57:20] Final thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS720.mp3
Category:general -- posted at: 3:00am EST

What can sellers like you do right now to make your business a valuable asset that will attract sellers when the time comes? Imagine what it would be like walk away from your business with the cash you need to pursue your next project? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes back his guest, Joe Valley from Quiet Light Brokerage. In his conversation with Scott, Joe opens up about what buyers look for in a business they want to buy, how to put your business in the best position to sell, what type of ecommerce businesses sell, and much more. You’ll need pen and paper for this helpful episode! 

What factor does size play? 

Only big-name businesses like NBC or Comcast get sold and purchased by investors, right? Wrong! It’s not about the size of the business; it all comes down to the value of the business. Joe Valley says that most business leaders don’t know the value of their business. Do you know the value of your business? If you want to one-day exit your business, you’ve got to have a good idea of how much your business is worth. To hear more about selling your business in the future, make sure to listen to this episode of The Amazing Seller! 

How to best position your business 

Let’s get down to brass tacks, what is it that attracts sellers to a business? What can ecommerce business owners like you do right now to make your business attractive to future buyers? According to Joe Valley - the primary aspect that most sellers miss is accounting. Too many ecommerce business owners don’t keep a good handle on their numbers and a clear accounting of their assets. Don’t let that happen to you! Make sure you keep clear and detailed records, so your business is operating above board. Learn more about the factors that buyers are looking for by listening to this episode of The Amazing Seller! 

Content sites are popular!

You can probably imagine which businesses are popular and attractive to investors. These are the businesses that are virtually turn-key operations where you don’t need much knowledge to keep the money coming in. To Scott’s surprise, Joe reported that content sites like the ones Scott encourages sellers like you to build are extremely popular right now. If you can reach a niche audience and get them to keep coming back to your site - you’ve just displayed market validation. You can go even deeper with this topic by listening to Scott’s fascinating conversation with Joe Valley on this episode of The Amazing Seller. 

Be ready for risk

Let’s face it - selling a business and buying a business isn’t for the faint of heart. The buying and selling process is a tough one to navigate - that’s why there are great organizations like Quiet Light Brokerage who are ready to help buyers and sellers like you. One thing that you need to be ready for is risk. If you hate risk and avoid it at all costs - you’ll need to change your mindset. Joe has buyer and seller horror stories, but thankfully, they are few and far between. To hear more about addressing risk and what the buying and selling process looks like - make sure to listen to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [7:00] What size should your business be before you think about selling it? 
  • [12:45] Joe talks about what sellers are looking for. 
  • [18:00] How do you factor in adbacks and come up with a multiple? 
  • [22:30] Building relationships with buyers and sellers. 
  • [25:20] The danger of buying a business that is too young or too small. 
  • [33:00] Are content sites profitable and worth the investment? 
  • [37:00] Closing thoughts from Joe and how to connect. 
  • [39:00] Final thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS719.mp3
Category:general -- posted at: 3:00am EST

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