The Amazing Seller Podcast

You did it - you survived Thanksgiving and Black Friday! Is your belly full? How did your brand perform during this massive spike in traffic and consumer interest? Are you trying to figure out what to do next? Good news - you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he gives an update on what he’s been focusing on during this season, explains how to make post-Black Friday plans for your business, and much more. Make sure you have pen and paper ready for this episode - you are going to need it! 

If you don’t plan it - it won’t happen

If you’ve been around the TAS community for long - you know that Scott gets fired up about planning things out, so you don’t have to think on the fly. From strategy sessions to full calendars dedicated to promotion, Scott doesn’t just talk a good game when it comes to planning ahead - he lives it! So what is your plan? Where is your ecommerce business headed as the fourth quarter moves forward? If you need a little inspiration and motivation - Scott’s got you covered. Tune into this episode of The Amazing Seller as Scott explains the value of making plans and sticking to them! 

Post-Black Friday strategy 

Thanksgiving and Black Friday have come and gone - do you have plans for Cyber Monday? What steps can you take to make sure your business will be successful going forward? Scott encourages sellers like you to sit down and make a plan that you can commit to - but he’s mapped it out for you too! Here is a helpful rundown of steps you can take to put your brand in the best position for success. 

  1. Leverage other holidays and special events to excite your following and give them access to your special offers. 
  2. Map it out - don’t leave it to the last minute! 
  3. Create a three-month promotional calendar. 
  4. Set targets, so you know what you are aiming for - you can’t succeed if you don’t have a target! 
  5. Focus on long-term assets rather than short-term assets. Plant today so you can harvest next year! 

Where do you need to start? Do you have a good plan to move forward with your brand, or are you going to work on some of the suggestions Scott laid out? Make sure to listen to this episode of The Amazing Seller as Scott expands on this topic! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Why affiliate sales are awesome. 
  • [7:30] Scott’s thought of the week - make a plan!
  • [10:00] Black Friday is over, now what? 
  • [13:00] Do you have a promotion calendar? 
  • [18:20] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS757.mp3
Category:general -- posted at: 3:00am EST

What would it mean for your ecommerce business if you could bring in over a million website visitors? Is it realistic to expect your business to gain that type of traction so quickly? On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his strategy to attracting free organic traffic. You’ll also hear Scott give an update on Brand Creator’s Academy, special Black Friday, deals, and a lot more. Make sure you pay close attention to this informative episode - you don’t want to miss it! 

Why traffic matters

Wouldn’t it be awesome if you had the resources to buy a commercial for your brand? What about a billboard? Imagine the impact you could have if you got your message out to a wider audience! These days - if you want to get attention in your market place, you’ve got to bring in the traffic. The amount of website traffic tells advertizers and potential buyers what value your business has in the eyes of the marketplace. To learn more about why traffic matters and how to attract more traffic to your website, make sure to listen to this episode of The Amazing Seller! 

Slow and steady wins the race 

You’ve heard that old fable about the tortoise and the hare, right? Of course, the moral of the story is that the steady persistence of the tortoise is more valuable than the bluster and speed of the hare. Which character best represents your approach to building your ecommerce business? There are way too many hares out there and not enough tortoises! If your ecommerce business has any hope for long-term success, you’ve got to willing to put in the time and effort required. To hear more about the value of going slow and steady, make sure to listen to this episode of The Amazing Seller!

Don’t expect overnight success

If you’ve been around the TAS community for very long, you know that Scott doesn’t sugarcoat his message. He often explains that building an ecommerce business will be difficult and that you shouldn’t buy into success-overnight messages. While it will take hard work to build your business, that doesn’t mean that you should sit on your hands until the stars align (because they won’t)! You’ve got to be willing to take advantage of the time and resources you have at your disposal, don’t get hung up on what you don’t have. At the end of the day, doing nothing isn’t an option! Learn more about staying the course and building a successful ecommerce business on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:45] Scott gives a shout out to a TAS listener. 
  • [7:45] Why attracting traffic is so important. 
  • [9:20] Don’t expect overnight success! 
  • [13:00] Create a content schedule and commit to it. 
  • [15:30] Dive your email list and your social media channel followers to your website! 
  • [19:30] Scott runs through his brand engagement strategy. 
  • [25:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS756.mp3
Category:general -- posted at: 2:26am EST

Do you have a good handle on how to compete with other sellers on Amazon? What are you doing to proactively put your brand in a position to succeed and beat out the competition? On this episode of The Amazing Seller, you'll hear from Scott as he gives an update on Brand Creator's Academy, how to prepare for Black Friday, what it takes to assess your competition, and much more. You'll want to pay close attention to this valuable episode - grab a pen and paper! 

You can't sleep on the competition 

Who is your biggest competitor? Do you know how many units they sell on average each month? Have you taken the time to research and study your competition? What are you waiting for? If you don't know what your competition is up to, how do you plan to stay ahead of them? According to Scott, studying and observing your competition can give you useful insights that could make all the difference. Find out how Scott approaches competitors and more by listening to this episode of The Amazing Seller - you don't want to miss it ! 

Don't put all your eggs in one basket!

If you've been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build out their brand and feature products on multiple channels. Why does it matter if your products are on multiple channels? Why do you need assets like email lists that are independent of Amazon? To secure a long term future for your brand! It is foolish to put all your eggs in the Amazon basket. Give your brand a chance to succeed and look for ways to plant seeds and build out alternative channels early in your brand, if possible. To get more info on how to future proof your brand, make sure to listen to this episode of The Amazing Seller.

Solutions you can use 

Have you ever gone on a trip equipped with terrible directions? Let's face it; there are still some places where you can travel and not have access to Google; what do you do then? Similarly, there is only so much you can learn from a google search when you run into problems in your business. Scott has been through the wringer, and he has the scars to show for it! Don't leave your ecommerce strategy up to guesswork - learn from someone who has been in the trenches! Listen to this episode of The Amazing Seller as Scott reveals several solutions and resources you can use to take your ecommerce business to the next level.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:20] Assessing the competition on Amazon. 
  • [9:30] Why you shouldn’t depend on Amazon. 
  • [14:00] Helpful solutions. 
  • [15:30] Results your brand deserves! 
  • [22:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS755.mp3
Category:general -- posted at: 7:06pm EST

Are you fired up and ready to bring your energy and passion to your efforts over the weekend? What are your priorities as you lead your business into the fourth quarter? If you need a little push in the right direction - you are in luck! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he gives an update about Brand Creator’s Academy, answers a common question that he gets from sellers like you, goes over some helpful email follow up tips, and much more. Have pen and paper ready; you’ll need them for this informative episode! 

Make sure to build goodwill 

Have you ever been to a store or had someone walk up to your house and try to sell you on their product or service in a very abrasive manner? Being on the receiving end of a “Hard sell” is no fun - so don’t put your potential customers through it! Why not try a more subtle approach to selling your product? According to Scott, the best way to gain credibility and trust is to focus on delivering value to your target audience. Have you found a great product related to your brand? Share it with your email list! From big tips to small ones, everyone loves to get “Insider information” hear more about Scott’s approach by listening to this episode of The Amazing Seller! 

Plan your follow-up and stick to it 

Do you have a plan and a schedule in place to follow up with your email list regularly? If you haven’t put a schedule together for email follow up - what are you waiting for? It has been said that if you don’t measure your progress, you’ll never reach your goal. Don’t let email follow up slip through the cracks; it’s too important! According to Scott, email follow up is one of the easiest and most important aspects of developing a growing email list. To learn more about successful follow up strategies from Scott, make sure to tune in to this episode of The Amazing Seller! 

A method that actually works 

What do you think of all the entrepreneur “Personalities” on Instagram and YouTube? Do you buy into the hype that they’ve unlocked the key to overnight success? Too often, excited business leaders get so fired up about the prospect of making it big that they fail to accurately assess what someone with a flashy car has to say. With Scott, you are getting someone who has been through the highs and lows of life as an entrepreneur, and he isn’t afraid to tell you about it. Scott’s strategy is tried and tested - learn more about how he’s used this email follow up approach to grow his business over the years.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:40] A Brand Creator’s Academy update. 
  • [5:00] What is the best email follow-up sequence for sales? 
  • [8:30] Build goodwill! 
  • [11:30] Why you need an email schedule. 
  • [16:20] Scott explains how his approach has worked over the years. 
  • [19:20] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS754.mp3
Category:general -- posted at: 3:00am EST

Are you prepared to lead your business through a successful fourth quarter with the holidays approaching? What is your plan to engage your following and drive sales during these busy months? On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update about Brand Creator’s Academy, explains his approach to holiday promotions that get results, and much more! Your business deserves more than last-minute planning - get a robust strategy for the fourth quarter by listening to this episode - you don’t want to miss it! 

Your email list is valuable! 

If you’ve heard it here once, you’ve heard it a thousand times; email lists can make or break your business! Scott has been championing this idea of building and maintaining an email list for your business for quite a while now. What is your progress status on building an email list? Do you have one but haven’t engaged it lately, are you still weighing if it is the best use of your resources? If you are struggling to decide if you want to commit to building an email list - this is the episode for you! Find out how Scott has used email lists to drive sales for his brand by tuning into this helpful episode! 

Make your giveaway worthwhile 

Did you know that one of the best ways to build an email list to grab people’s attention with a giveaway contest? It’s true! Remember, you can’t make it a simple or cheap giveaway - if you want people to give you their email, you’ve got to make it worth it to them! Consider using a relevant and valuable product to draw in people who fit your target demographic. To learn more about reaching the right people for your brand’s email list, make sure to listen to this informative episode of The Amazing Seller! 

Take a look at the competition 

Do you ever struggle to come up with engaging content that brings in traffic to your ecommerce business? What have you found that works and what doesn’t when it comes to audience engagement? According to Scott, one of the best ways to bring in passive income while growing a following is to review products. We are fast approaching the season where people will be scouring the internet for reviews and description of popular products, why not jump on the bandwagon? The best part is - you can make money off of those brands by using an affiliate link from Amazon. Hear more about reviewing the competition and making money in the process by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Scott stresses the value of building an email list and engaging your following. 
  • [10:10] How to run a successful giveaway contest. 
  • [13:40] Make sure to target the right audience! 
  • [17:30] Why it's a good idea to review competitor products. 
  • [22:00] Check out Brand Creator’s Academy! 
  • [24:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS753.mp3
Category:general -- posted at: 3:00am EST

Is your brand grabbing the attention of your followers? How is the status of your sales and traffic numbers? If you want to increase the potential of your ecommerce business, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he shares his tried and tested three-step strategy to write emails and sell products. From subject like tips to directing your readers to external links, Scott has all the right angles covered so your brand can thrive. Have pen and paper ready; you’ll need it for this informative episode! 

Subject lines matter!

Do you put any thought into how you word or phrase your subject line in the emails you send out to your subscriber list? If you haven’t - you are wasting a valuable resource that will bring your readers in! Think of your subject line as the headline in newspapers or on the homepage of a news channel website. If you want people to stick around and invest their time into reading your email - you need to draw them in with an appealing subject line! To hear more from Scott about writing successful email subject lines, make sure to catch this episode of The Amazing Seller! 

Stories can make an impact

Have you ever found yourself drawn in by an article headline only to stick around because the writer compellingly wrote the story? Let’s face it; people are drawn to stories - maybe it goes back to the days of our ancestors who gathered around the cave fires and told stories to entertain each other. When you lead with a story, you can frame a point that you are trying to make effectively and persuasively. Why do companies spend millions to air a commercial on Super Bowl Sunday? Their commercials are just really expensive short stories! How do you plan to incorporate stories into your brand’s marketing strategy? 

It’s all about the click-through 

What is your ultimate goal with your emails that you send out to your subscribers? Is your ultimate goal to have every reader buy your product or do you simply want them to take a step toward your brand? According to Scott, constantly selling to your email list isn’t the best approach to build your brand in the long run. In order to build trust with your following, you’ve got to make less asks and offer more value. To hear Scott expand on this topic and much more, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:15] Why connecting with your followers is critical. 
  • [5:00] How to sell your product in a non-sleazy way. 
  • [7:00] Writing a good subject line. 
  • [12:00] What value are you delivering? 
  • [14:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS752.mp3
Category:general -- posted at: 3:00am EST

What does it really take to succeed in the ecommerce industry these days? Is there some secret formula that costs an arm and a leg to get your hands on? If you want to get your ecommerce business headed in a positive direction, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, gives an update about his time in San Deigo, answers a few questions from TAS followers like you, and much more. You’ll want to pay close attention to this fascinating episode! 

The power of consistency 

Why do people keep flocking to fast-food like McDonalds and Tacobell when they know that the food is not healthy? Do people go to fast-food restaurants just because they are lazy and don’t care about their health? No! The general public keeps returning to the golden arches and other fast-food locations because of the consistency. Yes, the food is affordable and quick, but more than anything, people are drawn to consistency! How can you use that love of consistency to your advantage as a business leader? Tune into this episode of The Amazing Seller to learn more - you don’t want to miss it! 

Is a home-base really that necessary? 

What is the status of your home-base? Is your brand attracting a high level of followers that could help fuel the growth of your business? Did you know that there are business leaders like you out there who haven’t built a home-base or social media channel yet? It’s true! Too often, people get so overwhelmed by the possibilities of what type of content they could produce that they fail to take action. Don’t let your business get short-changed - make sure you have a robust presence at your website or social media channel. Learn more about this critical topic by listening to this episode of The Amazing Seller! 

Resources designed for sellers like you! 

If you’ve been part of the TAS community for very long, you know that Scott is passionate about resourcing sellers like you to build a thriving ecommerce brand. This podcast has been a huge part of Scott’s efforts to resources others over the years, but he has recently expanded to books and live events! You can rest assured that Scott only puts out content and resources that he would use himself - so what are you waiting for? Check out the resources section at the end of this post to learn more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:50] Scott shares his thought of the week - consistency matters. 
  • [12:00] Question: I don’t have a website, what should I do with my email list? 
  • [14:00] Why you should create a blog or social media channel. 
  • [16:00] How to increase your email open rates. 
  • [20:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS751.mp3
Category:general -- posted at: 3:00am EST

Can you imagine what it would be like to have a good friend who has been by your side for over 30 years? Think of all the history and shared experiences -- what a great friend to have! Join Scott for this special episode recorded in San Deigo on the heels of his audiobook recording of The Take Action Effect. In this episode, you’ll hear from Scott’s long-time friend - Jimmy. Over the course of their conversation, Scott and Jimmy reminisce about their childhood, lessons they have learned over the years, plans for future brands, and much more! Don’t miss a minute of this fascinating and entertaining episode of The Amazing Seller! 

Always a go-getter

If you’ve been part of the TAS community for very long, you know that Scott often talks about his go-getter attitude as a teenager and young adult. Do you ever wonder if Scott was really the go-getter he always says he has been? Here to set the record straight and give a good glimpse of Scott from a young age is his childhood friend Jimmy. You don’t have to take Scott’s word for it - Jimmy had front row tickets to Scott’s ambition and drive. To get a good glimpse of Scott’s younger years - make sure to listen to this episode of The Amazing Seller! 

Building and owning your own property

Why is owning your own house or starting your own business so appealing? It seems that building something from nothing and calling it your own is a pretty big deal to a lot of people! Scott has always been fascinated with the thought of owning his own real estate property; you can even see traces of this in his approach to his business! Why pay to use someone else’s platform and give them a cut of the profits when you could just build something yourself? Learn more about the value of owning your own real estate, both literally and figuratively, by listening to this episode of The Amazing Seller! 

Keep an eye out for “Take action” moments!

Do you ever find yourself looking back with regret on those “Take action” moments that you missed the first time around? What is your plan to make sure you don’t miss great opportunities in the future? For Scott, the idea of missing out on an idea he didn’t take action on was too much to handle. Soon the phrase “Take action” became a sort of mantra for Scott as he built his businesses and eventually built a brand. Fast forward to today, and the phrase “Take action” has made it into the title of Scott’s new book, “The Take Action Effect!” There are moments that you find yourself in each and every day where taking action might be the best thing you could do - don’t miss them! Get more inspiring insights like this one from Scott and much more by listening to this helpful episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:20] Jimmy joins Scott on the podcast. 
  • [6:40] Jimmy reflects on growing up with Scott.
  • [19:00] Scott talks about why he loves real estate. 
  • [24:00] Why you need go-getters in your life. 
  • [26:50] There is no “One size fits all!” 
  • [30:30] Keep an eye out for “Take action moments!” 
  • [33:00] Commitment and consistency matter. 
  • [38:20] Jimmy talks about action steps for his new brand. 
  • [46:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS750.mp3
Category:general -- posted at: 3:00am EST

What is your plan for your business over the next 90 days? Do you have a plan to expand your brand and connect with your niche audience? If you need a little help formulating the best approach for your business, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on “The Take Action Effect” book launch, reads an excerpt from the audiobook, goes over his 90-day roadmap to success, and much more! You’ll want to pay close attention to this helpful and informative episode! 

The book that could change everything!

If you’ve been around the TAS community for very long, you know that Scott has recently come out with his book, “The Take Action Effect.” Not only has Scott’s book been a labor of love over the last year or so - it’s also an extension of his passion project here on The Amazing Seller! While the podcast started as a way to bring others along on the ecommerce journey - it’s evolved into a movement of like-minded leaders who are unwilling to live life on other people’s terms. Many TAS followers are either too busy to sit down and read, or they are “Audiobook people” - good news, Scott’s book is going to be available as an audiobook too! Tune into this episode to hear more about this exciting development!

The 90-day roadmap

What does it really take to go from zero ideas and business plans to a fully realized and researched brand in 90 days? Does it sound too good to be true? It’s not! After years of trial and failure and a dash of success, Scott has developed a helpful roadmap that motivated leaders like you can use to get a brand off of the ground and running. Too often, people assume that everything has to be perfect - the stars have to align - that’s not true! Don’t let perfection become the enemy that keeps you out of the game - give yourself permission to learn as you go. To get the full rundown on what it takes to build a brand roadmap in 90 days, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! 

Take action!

If you don’t have a plan, you’ll never go anywhere! Even if it is a small plan with baby steps - that’s great - you have to start somewhere. For years Scott has signed off each episode of The Amazing Seller with the encouragement for sellers like you to take action. Don’t let another day, another week, or another month go by without taking a step away from the usual and a step toward success! Get rid of the excuses and make sure you surround yourself with people who will encourage you along the way. Remember, the TAS community is here to support you and keep you headed in the right direction. Tune into this episode of The Amazing Seller to hear more about taking action! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:50] Why you need to grab your copy of The Take Action Effect! 
  • [4:30] Scott’s 90-day roadmap to SUCCESS. 
  • [9:00] Making your brand personal and appealing. 
  • [11:00] Future-proofing your brand. 
  • [13:20] Action steps you can take. 
  • [16:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS749.mp3
Category:general -- posted at: 3:00am EST

Are you fired up and ready to take on the weekend, or are you prepared for some much needed time off? Is your ecommerce business heading in the direction you had planned, or do you need to make some adjustments? If you need a little push in the right direction, you are in luck - it’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, an update about Brand Creator’s Academy, an answer to a question from a TAS follower like you, and much more! Have pen and paper ready - you’ll need it for this informative episode. 

Make it personal 

How in the world do you cut through all the noise and get your message to stand out? Let’s face it - it’s hard to grab someone’s attention in an email - they all look and sound the same! What if there were a way you could make your message pop? If you want to cut through all of the noise that your customers are exposed to each day - you’ve got to make your message personal. Did you know that the best way to build a connection with someone is to use their name? By simply calling your customers by name and sending them a video message like Scott has done with Bomb Bomb - you could see your following grow. To hear more about this excellent tool and why it’s a good idea to make your message personal, tune into this episode of The Amazing Seller! 

Content is KING

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you shift your focus to creating content. Over the years, Scott has observed the best way to bring in passive income while validating a product idea is by creating content. Remember what Scott always says - content is king! What is your plan to create content that appeals to your niche market? Don’t assume that traffic will come - you’ve got to put in the effort! 

Don’t reinvent the wheel!

Time and time again, Scott gets asked how to create content that is appealing to a niche market. The truth is, creating compelling content isn’t as hard as it sounds! Take some time and explore your niche market on Facebook, Twitter, or Instagram - there, you will find what people are talking about. You don’t have to come up with content out of thin air - build on what your niche market is already talking about! Go even deeper with this topic and more helpful insights from Scott by listening to this episode of The Amazing Seller.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] An update on Brand Creator’s Academy. 
  • [7:20] Scott’s thought of the week - make it personal. 
  • [11:00] Question: What content should I start with in my brand? 
  • [19:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS748.mp3
Category:general -- posted at: 3:00am EST

Have you been thinking about how to take your brand to the next level of growth? Where do you want to focus your business efforts for the next year? What is your ultimate goal? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with returning guest, Kathleen Kobel. In her conversation with Scott, Kathleen opens up about how she got started as an ecommerce seller, what made her expand her brand, challenges she has faced along the way, and much more. Make sure to have pen and paper ready; you are going to need it for this fascinating episode featuring Kathleen! 

Play to your strengths!

How do you feel about the current slate of responsibilities and roles you have in your business? Do you feel like it’s time to shift your focus and get some outside help to take the brand to the next level of growth? The truth is, every ecommerce business owner should be working toward the day where they can stop spreading themselves so thin. Imagine what it would look like in your business if you could focus on your strengths and have virtual assistants take care of the rest. Make sure to tune in to this episode of The Amazing Seller to hear more about this critical topic! 

Product listing tips 

Did you know that there are steps you can take right now that will help your ecommerce business grow faster than you had expected? It’s true! From bullet points to product images, sellers like you leave easy fixes untouched every day. Slowing down and taking the time to thoroughly go through your listing or paying someone to do it for you could end up saving you thousands of dollars in the long run. To hear about Kathleen’s favorite product listing optimization tips, make sure to listen to this episode! 

Why an outside perspective is helpful 

When was the last time you took the opportunity to learn from an outside business perspective? Too often, business leaders get so focused on their particular vision and dream for their business that they fail to consider the perspective of an objective outside observer. If you take the time to learn from others who have been in your shoes before - you’ll find valuable insights. Don’t leave it all to guesswork, connect with a mentor, or ask for some feedback from a trusted friend; you won’t regret it. Learn more about getting feedback from an outside perspective by listening to this episode! 

Think outside your brand

Let’s face it, the days of building a brand by finding some popular products to flip or a fad to latch onto are long gone! What should sellers like you do to stay ahead of the curb and keep your competition where they belong? According to Scott, it all comes down to thinking outside of your brand. Consider Scott’s story, and Kathleen has been able to accomplish with her brand - you have a unique offering that the marketplace needs! Go even deeper with this topic by listening to Scott and Kathleen’s conversation on this informative episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Kathleen Kobel re-joins Scott on the podcast and gives an update. 
  • [13:45] How to leverage your knowledge to make more profit. 
  • [19:30] Easy fixes you should look for when optimizing a product listing. 
  • [22:00] Kathleen explains how she helps sellers like you. 
  • [25:30] How to stand out on Amazon. 
  • [27:20] Expanding the brand and identifying problem areas. 
  • [38:40] Why it can be helpful to do an audit of your business. 
  • [42:30] Closing thoughts from Kathleen. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS747.mp3
Category:general -- posted at: 3:00am EST

Will you be prepared when the time comes in the life of your business when you need to make a pivot? Do you have a well planned out decision-making process? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with a TAS follower like you, Georgio. In his conversation with Scott, Georgio opens up about how he got started as an ecommerce business leader, what led him to make a pivot with his brand, lessons he has learned along the way, and much more. You’ll want to pay close attention to this helpful and engaging episode featuring Georgio’s story! 

Getting fed up

Have you decided that life at a 9 to 5 job isn’t going to cut it yet? Are you still trying to build up the nerve to leave the safety and predictability of a typical job? What is holding you back? The truth is - the day is fast approaching when you will need to make a decision and come to terms with your future. Are you going to keep on taking the easy way, or are you willing to do the hard thing and take a step toward independence? To hear more about what making the plunge to set out on your own - tune into this episode of The Amazing Seller! 

Taking a chance

Once you’ve built up the nerve to set out on your new endeavor - you’ve got to be willing to see your vision play out. Remember - you have a unique offering and skillset that the market has never seen - use that to your advantage! When Georgio stepped out on his own - there was no guarantee for success; in fact, he struggled for many months when he first launched his website. Find out how Georgio persevered during some of the most challenging moments of his career by listening to this episode of The Amazing Seller! 

Making a pivot 

Did you know that every business leader will face a moment in their career where they will face a significant challenge? It’s true! While some leaders will choose to stay the course, others will need to make a pivot if the business is going to survive. Are you prepared to make a pivot in your business should the need arise? Too many people assume that making a pivot is kind of like admitting failure - the opposite is true! It takes guts to admit that things aren’t going the way you intended and that bold action is needed. What can you learn from Georgio’s story of making a pivot with his brand? Tune into this episode of The Amazing Seller to find out! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Georgio joins Scott to talk about his success story. 
  • [11:30] Early challenges in Georgio’s business. 
  • [13:40] Why Georgio avoided using Amazon. 
  • [19:00] Getting an ecommerce business off of the ground. 
  • [23:00] How Georgio launches products on Amazon today. 
  • [29:00] Making a pivot and running a warehouse. 
  • [35:00] How many people does Georgio employ? 
  • [37:00] Georgio talks about building a team with people in Vietnam. 
  • [41:00] How to connect with Georgio. 
  • [44:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS746.mp3
Category:general -- posted at: 3:00am EST

Are you struggling to find your footing with your brand? Or are you ready to take it to the next level of growth and start discussing big strategy plans? Either way - sellers like you will find a ton of value in this Ask Scott session. On this episode, you’ll hear from Scott as he shares his thought of the week, an update about Brand Creators Academy, answers a question from a TAS follower like you, and much more. You don’t want to miss a minute of this powerful and informative episode! 

Customer service matters!

When was the last time you experienced high-quality customer service from a business you visited? What made that visit stand out in your mind? Was it the way you were treated or the service provided? Too often, business leaders get so caught up in making a profit that they forget to consider what type of reputation they have in their community. Don’t let your brand get a bad reputation before you even get a chance to succeed! Learn more about customer service and why Scott thinks it’s so valuable by listening to this episode of The Amazing Seller!

Yes, brand building is the future

Even with his recent shift away from solely focusing on ecommerce businesses, Scott still gets asked if it’s a good idea to start a business by sourcing and then selling a product on Amazon. The easy answer is that Scott has seen the trends in the ecommerce industry away from easy, private label businesses, and more toward brands that build relationships. Good news! Scott has prepared some helpful programs that can equip sellers like you with the tools you need to succeed with this new and innovative approach. Tune into this episode of The Amazing Seller to hear more about this important topic! 

Brand Creator’s Academy

If you’ve been paying attention to what Scott’s been up to lately, you know that Brand Creators Academy is rolling along with the first-class filling up quickly. Looking for a way to help more sellers transform their business into a brand - Scott developed what has become known as the Brand Creator’s Academy. If you are interested in becoming a Founding Member of The Brand Creator's Academy, make sure to check out the link to the website located at the end of this post! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Why Scott loves his work with Brand Creators Academy. 
  • [5:20] Scott’s thought of the week. 
  • [9:00] Question: Should I build up a home base or social media before I start selling products on Amazon? 
  • [19:15] How to get a brand started according to Scott. 
  • [22:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS745.mp3
Category:general -- posted at: 3:00am EST

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