The Amazing Seller Podcast

How is the traffic looking for your ecommerce business? Is there room for improvement? Are you ready to throw in the towel? Wherever you are on your journey, Scott is here to help you make the right steps. On this episode of The Amazing Seller, you’ll hear from Scott as he shares his approach to increasing traffic, how to develop compelling content for your audience, which common mistakes to avoid, and so much more. Make sure to have pen and paper ready as you listen to this episode - you don’t want to miss a minute!

Chunk it down!

If you’ve been around the TAS community, you know that Scott is a fan of breaking down complex topics and strategies in an easy to use way. This week is no different; Scott has a plan to help sellers like you increase your traffic and take your ecommerce business to the next level. While it might seem complicated when you chunk down your task list and the steps you have to take to increase your traffic, it becomes a lot more manageable! Learn more about Scott’s innovative approach by tuning into this episode of The Amazing Seller!

Creating content for your market

What does it take to create compelling content for your target audience? Is there a secret formula that will bring in all the traffic? According to Scott, it all comes down to observing where your target audience spends their time online. Try taking a look at Google and YouTube and searching for your niche market - what does the autofill display? From unboxing videos to product comparisons and reviews, there are a ton of helpful ways to create content for your market. Listen to this episode of The Amazing Seller to hear more helpful insights from Scott! 

Common excuses to avoid 

Do you ever find yourself wondering what your life would have been like if someone came along and gave some pointers on what to avoid in your career? Imagine getting access to that sort of insight that could help you avoid common mistakes and excuses! Thankfully, Scott has compiled a list of common excuses that sellers like you should avoid when it comes to your brand growth strategy. 

  1. I’m not an expert, why would anyone listen to me? You don’t have to be an expert, just invite people along for the ride and educate them along the way. 
  2. I don’t know how to use social media and navigate the technical aspects of the business. Learn about it and educate yourself or hire someone to do that for you!
  3. Don’t let perfectionism get in the way. 
  4. It’s going to take time, don’t get impatient! 
  5. I’m not a good writer; how can I write blog posts? Hire a writer or have someone transcribe your video. 
  6. I’m not good on video. That’s OK - just give it your best try! What do you have to lose? 

To learn more about Scott’s approach to rejecting these common excuses and how to get your business back on track, make sure to listen to this episode! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:15] Traffic is currency! 
  • [5:30] Breaking down a sustainable content creation strategy. 
  • [7:45] Where do you go for product information online? 
  • [12:50] Six common excuses that keep people from creating content. 
  • [19:00] Scott’s challenge to ecommerce business leaders like you! 
  • [22:45] Recapping Scott’s five-step challenge. 
  • [29:20] Action steps you need to take. 
  • [31:45] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS770.mp3
Category:general -- posted at: 10:10pm EST

Do you ever feel like you are your own worst enemy? If only you could motivate and energize the person staring back at you in the mirror, your business would be better off, right? Good news, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott during another session of Ask Scott. You don’t want to miss it as Scott gives an update about Brand Creator’s Academy, answers a question from a TAS follower like you, and much more. Have pen and paper ready for this helpful episode; you are going to need it! 

You need someone in your corner!

Have you ever found yourself on a long trip with someone only to soon realize that the time flew by? The truth is, life is a lot easier when we have someone along for the ride! What does it look like to have someone in your corner on the business front? According to Scott, it all comes down to building the right community. Don’t wait for a mastermind to contact you or for the right Ad to pop up on your newsfeed! You need a community around you that can keep you on track and hold you accountable. To learn more about connecting with a healthy ecommerce leadership community, make sure to listen to this episode of The Amazing Seller!

Scott’s three-step process

Don’t you hate it when you look up and wonder where the day went? Let’s face it; most people are not good at managing their time or staying on task. Our society has quickly become focused on dividing the consumer’s attention and keeping them stimulated all the time. Is that a winning strategy? Here to help cut through all the complexity and give sellers like you the tools you need to succeed is Scott! He has devised a helpful three-step process that leaders like you can use to stay focused and on task. 

  1. Understand and accept that your plan doesn’t have to be perfect. Give yourself room to learn, grow, and improve as you go. 
  2. Get a clear picture of what needs to be done. Highlight dates set deadlines and stay committed. 
  3. Do it! Take action and do what you’ve said you’ll do! 

There is a lot more to these three steps - but it’s not complicated. Find out how you can reduce the level of overwhelm in your business by listening to this powerful episode of The Amazing Seller - you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Question: How do I get over procrastination and avoid perfectionism? 
  • [7:00] You need accountability! 
  • [10:00] What is an MVP? 
  • [13:00] Scott’s three-step process to defeat procrastination and perfectionism. 
  • [22:00] Recapping the three-step process. 
  • [24:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS769.mp3
Category:general -- posted at: 3:00am EST

It’s a special time of the year for many TAS followers, so to all who celebrate - Merry Christmas! For this special session of The Amazing Seller originally airing on Christmas Day, Scott decided to change things up a bit. Scott invited his daughter, Kayla, on the podcast to talk about the concept of Hygee. On this episode, you’ll hear Scott and Kayla discuss their experiences with Hygee, how they’ve adapted it to their personal use, why it can be helpful for business leaders like you, and much more. You’ll want to pay close attention to this special holiday episode! 

What is Hygge? 

Have you heard of this popular practice called Hygge? Hygge is a Danish and Norwegian word for a mood of coziness and comfortable conviviality with feelings of wellness and contentment. Recently, Scott’s oldest daughter, Alexis, told his younger daughter, Kayla, about Kygge. Since Alexis told Kayla, Kygge has been a hit in the Voelker household. From comfy nights on the couch to quite Saturday mornings in bed, there are a ton of ways that you can incorporate Hygge into your lifestyle. Learn from Kayla and Scott as they discuss this helpful tool. 

Be present 

In many ways, Hygge also promotes a sense of mindfulness and being present in your surroundings. When was the last time you felt grounded and present? Do you take steps to engage in a practice of mindfulness daily? The more you can learn how to remove distractions and simplify your lifestyle; the more your business will thrive. Don’t let busyness and hustle steal the life and joy you’ve always wanted. Learn how to slow down and smell the roses by hearing helpful insights from Scott and Kayla on this episode of The Amazing Seller, you don’t want to miss it! 

Decrease your stress

One of the best gifts you can give yourself and your business this year is a less stressed you! Let’s face it, too many business leaders find themselves on the sidelines because they worked themselves too hard, or they failed to take care of their personal life. What good is all a profit you gather if you don’t have people you love to enjoy it with? If Hygge doesn’t appeal to you, that’s fine; the point is - stress happens. It would help if you had a plan in place to deal with stress healthily. Tune into this episode of The Amazing Seller as Scott and Kayla discuss the value of decreasing the stress in your life.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:40] What is Hygge? 
  • [5:20] Digging deeper into Hygge. 
  • [7:20] The value of being “Present.” 
  • [11:45] Using hot beverages and food to calm yourself. 
  • [13:40] Get comfortable! 
  • [18:00] How you can use Hygge to decrease stress in your life. 
  • [23:00] Closing thoughts from Scott and Kayla. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS768.mp3
Category:general -- posted at: 3:00am EST

What does it take to go out there and grab a piece of the marketplace and call it your own? Is it possible to grow a brand based on a following you’ve cultivated? What role should your Amazon seller’s account play? On this episode of The Amazing Seller, you’ll hear from Scott as he introduces a Brand Accelerator Live session featuring Alex from Travel Fashion Girl. In her session, Alex talks about how she grew her brand from the ground up, why she decided to partner with other influencers, what it took to monetize her brand, challenges she faced along the way, and so much more. You’ll want to have pen and paper ready as Alex drops some helpful tips on this episode! 

Why you should trust Alex 

While you may never have met Scott, hearing from him week in and week out may feel like you’ve grown to know him and trust him. Scott wants you to extend that same level of trust to Alex from Travel Fashion Girl - and she’s earned it! 

Alex started TravelFashionGirl.com because she was frustrated by the lack of information for women available when she began traveling. In 2008, most packing tips were based around two pairs of trousers, four t-shirts, and three pairs of underwear – a packing list more suitable for a man as most were written by men. Recognizing the need for a resource that offered women a more precise and visual idea about what they needed to pack consisting of practical items with a feminine point of view - Alex went to work. To create accurate, relevant content, Alex spent over a year interviewing other travelers on the road before launching Travel Fashion Girl in August 2012.

As you can tell, Alex has been around the ecommerce community for some time now. You’ll notice that Alex uses much of the same brand-building strategies that Scott champions. Pay close attention to how Alex has created a growth strategy unique to her brand!

The right mindset matters!

How well do you handle adversity? Do you find yourself often frustrated and overwhelmed when things don’t go your way? Or do you keep your cool and find a solution that will work for all parties? The truth is, not everyone has the right mindset and skillsets to become a successful small business owner - but they can be acquired along the way! A successful ecommerce business leader will be ready to adapt to any situation that arises; they have to be flexible and eager to find a solution not quick to point out mistakes. To learn more about adopting the right mindset to succeed in business, make sure to listen to this episode of The Amazing Seller! 

Building blocks 

What are the essential things you need to get your business started on the right foot? Most people would say a pile of cash and good connections - while that would certainly help, you need the right approach! Each phase of building your business doesn’t have to be perfect; you just need to be ready to course-correct and learn from your mistakes. Think of each phase of your business as grades in school; each year builds on what you’ve learned so far - the same is true in business! Discover how Alex’s approach changed and adapted over the years and how she evolved into an expert business leader by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Alex’s session at Brand Accelerator Live. 
  • [9:30] How did Alex start her blog? 
  • [14:00] Monetizing the brand. 
  • [16:00] Creating relevant content. 
  • [20:00] Using SEO to grow your brand. 
  • [22:20] Leveraging the data you’ve gathered. 
  • [32:00] How Alex is selling her own ecommerce products. 
  • [38:00] Connecting with social media influencers. 
  • [43:00] The mindset that has helped Alex build her brand. 
  • [46:00] Alex takes questions from the audience. 
  • [52:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS767.mp3
Category:general -- posted at: 8:05pm EST

Where are things headed with your ecommerce business? Are your profits continuing to rise steadily, or are you facing a slump in sales numbers? What can you do to put your brand in the best position to succeed in the long-term? If you need some solid advice, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, gives an update regarding Brand Creator’s Academy, answers a question from a TAS follower like you, and much more. Have pen and paper ready; you don’t want to miss a minute of this engaging episode! 

Customer service can be your secret weapon! 

When was the last time you had really terrible customer service? Unfortunately, those negative experiences tend to stand out in our minds way more than the positive ones. This is why you need to focus on delivering high-quality customer service each time you get a chance to interact with your customers or potential customers. The last thing you want your brand to be known for is poor customer service. Imagine what it would mean for your brand to be known for delivering high-quality customer service! On this episode of The Amazing Seller, you’ll hear from Scott as he shares a helpful lesson about customer service - don’t miss it!

Don’t wait for the best timing - act now

What is holding your business back? Do you find yourself wondering when the best time is to launch a product, publish a post, or shoot a video? Bad news - there is never a perfect time. The time to act is now! While Scott often encourages sellers like you to do your research, the truth is - it’s easy to get lulled into inaction. Why not commit to taking action every single day? It doesn’t always have to be something challenging - even a baby step is a step in the right direction! 

Brand building is the wave of the future

Let’s face it, gone are the days when you could find a popular product like fidget spinners and then make a killing by selling your own white label product online. While there is still money to be made in the ecommerce sector - you’ve got to smart about it! If you’ve been part of the TAS community for very long, you know that Scott is hard at work shifting the focus of this brand to empower sellers like you. Learn more about brand building and the resources that Scott has built by listening to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:50] Scott’s thought of the week. 
  • [12:30] When is the best time to post on social media or on a blog? 
  • [16:45] Why brand building is the wave of the future.
  • [18:30] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS766.mp3
Category:general -- posted at: 3:00am EST

Do the stories of Amazon sellers shutting down their businesses and liquidating their assets scare you? They should! Unfortunately, no one is immune to the changing winds of the ecommerce industry - however, there are steps you can take to protect your business. On this episode of The Amazing Seller, you’ll hear from Scott as he shares the story of how a seller like you dealt with a $60,000 loss, what it takes to diversity your brand, and a lot more. You don’t want to miss a minute of this helpful episode! 

Don’t keep all of your eggs in one basket! 

How dependent is your brand on any one facet of your business model? Are you completely reliant on a platform like Amazon, or have you started building your brand outside of that channel? Too many ecommerce business leaders and still following an “Amazon-only” approach! Why box yourself in and put all of your eggs in one basket? Scott has been encouraging sellers like you to move away from singular dependence on Amazon for some time now. Learn how to undertake a robust brand development strategy from Scott by tuning in to this episode! 

Learn and adapt

When is the last time you’ve had to think on your feet as a business leader? Are you good at thinking on your feet, or do you need to grow in that area? When it comes to leading a successful ecommerce business, you’ve got to be ready to adapt to new situations as the market shifts. Don’t think that your business is hazard or challenge-proof! A successful leader stays in a constant state of learning and is ready to adapt their thinking when presented with accurate information. To learn more about the role of adapting and thinking on your feet, make sure to listen to this episode of The Amazing Seller! 

Think outside of the box 

Did you know that sometimes the best solutions come from a place you least suspect? Let’s face it; movies and tv shows have programmed us to limit our imaginations and expect a linear and logical approach to all situations. The truth is, life isn’t always by the book, and according to a set of facts and numbers. As a business leader, you need to be ready to face any business situation head-on using all of your skillsets. Don’t expect a challenge to go by like it does on a movie script! Hear how Scott would attack a challenging situation a seller like you faced by listening to this fascinating episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Why it’s a bad idea to keep all of your eggs in one basket. 
  • [8:00] Scott shares “John’s” story. 
  • [12:00] Solutions that John could have explored. 
  • [16:00] Make sure to protect your butt! 
  • [20:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS765.mp3
Category:general -- posted at: 10:03pm EST

Does brand building sound too challenging for you? Do you have too many factors and variables that keep you wondering? What if you had the chance to sit down with someone who could walk you through common sticking points to the brand-building process? Good news - you are in luck! On this episode of The Amazing Seller, you’ll hear from Scott as he goes over the ten common sticking points people face during the brand-building process. The content Scott covers can help ecommerce business leaders like you succeed, have pen and paper ready - you are going to need it! 

It’s not too late

As Scott covers more of the brand-building process, do you find yourself wondering if it’s too late for your ecommerce brand to adopt some of these ideas? Good news, it’s never too late to make a pivot or learn from what you’ve experienced so far! If you’ve already started building on Amazon - that is ok - there are steps you can take to implement some of the lessons Scott has to share. If you are ready to put in the work tune into this helpful and informative episode of The Amazing Seller - you don’t want to miss it! 

Why Brand Building works 

If you’ve been around the TAS community for very long, you know that Scott is passionate about getting more sellers like you to make the switch to focus on brand building. While it might still be possible to find a profitable product to sell on Amazon, the truth is - it’s getting harder and harder every day! Why not try an approach that is designed to support and sustain your efforts for the long-term? If it’s so easy and profitable, why isn’t everyone taking the brand building approach? While brand building doesn’t have to be complicated - it will take work! To learn more about how to follow Scott on the brand-building adventure, make sure to listen to this episode of The Amazing Seller! 

Know your audience!

Do you ever find yourself wondering why people aren’t more engaged with your brand? Most of the time – it all comes down to speaking their language! From everyday struggles to jargon – if you can capture how your audience talks about your product or service, you can make a huge impact. Scott encourages sellers like you to take the time to learn from and interact with your target audience. Do you know where they hang out online? Have you provided value to that community? Make sure to listen to this episode as Scott explains how business leaders can reach their target market! 

Why you need action steps

It’s gut-check time! What are your action steps for the next quarter? How about the next month? Peter Drucker once said, “What gets measured, gets managed.” At the heart of that quote is the point that if you fail to give attention and focus to something you need to change – chances are not suitable for that change to take place. So what are you waiting for? Get out there and take action; your business depends on it! To get some helpful action steps and more insights, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Recap of Scott’s Brand Building Series. 
  • [10:30] What if you are selling a product on Amazon already? 
  • [13:00] Who is your target market? What are they excited about? 
  • [16:15] Is building a brand really worth it? 
  • [22:00] How do you increase traffic to your home base? 
  • [24:10] What to send to your email list. 
  • [27:10] Just start! 
  • [28:50] Creating content ideas. 
  • [32:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS764.mp3
Category:general -- posted at: 3:00am EST

So you’ve started to build your brand, but you are ready to start bringing in revenue, what do you do? Is it time to start rolling out your own white label products? Or maybe it’s time to partner with a social media influencer on YouTube or Instagram. On this episode of The Amazing Seller, you’ll hear from Scott as he wraps up his Brand Building Series with part six. Scott gives a recap of the Brand Building Series thus far, explains how to identify which products your market wants, how to use your Amazon Affiliate account wisely, what it takes to utilize ebooks, and so much more. If you are ready to make your brand profitable, this is the episode for you - don’t miss it!

What does your market want? 

Remember all the way back in part one of the Brand Building Series when Scott spoke so passionately about identifying your market and getting to know them inside and out? If you don’t know who you are targeting, you can’t market a product to them effectively! Taking that research from part one, Scott walks through how sellers like you can leverage your brand’s position to create products you already know they want. While this step might sound easy, the truth is - many sellers mess it up. Tune into this episode of The Amazing Seller to hear Scott explain how to reach your market with the right products. 

Why you need a social media channel 

Did you know that one of the best ways to reach your target audience is by utilizing Facebook and other social media channels? It’s true! Think about it - people flock to Facebook every day, regularly - why not jump on the chance to get your brand in front of them? Don’t buy the lie that you have to be a social media pro in order to get started; you don’t! As you learn along the way, your fans and community will grow along with you. To hear how Scott incorporates social media into his brand-building strategy, make sure to listen to this episode of The Amazing Seller!

Ebooks are a great tool!

When was the last time you visited a website and received an additional offer while you were going through the checkout process? If your brand uses this tool wisely - you can offer some great products that will connect people to your brand. Consider putting together an ebook or a targeted resources guide - they really aren’t that complicated. This approach gives you two valuable things, it gives you credibility, and it gives you a product you can sell that doesn’t cost you any overhead other than your time. Scott has used this strategy before, and he’s seen great success - listen to this episode of The Amazing Seller to hear more about this critical topic! 

Turn on the Ad networks

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you work smarter, not harder! What if you could generate revenue for your ecommerce business without putting a ton of money into a product? As you build your brand and start gathering a following in your niche market, a great option is to start turning your traffic into dollars! If you’ve been following Scott’s advice, you know that creating compelling content will establish goodwill with your audience - they will begin to trust you. As they visit your site, you can use that credibility to entice Ad Networks to use your home base for their advertisements. Make sure to listen to this episode of The Amazing Seller as Scott expands on this topic and much more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:40] Scott recaps the whole series so far. 
  • [6:40] What does your market want? 
  • [8:10] Use your Amazon affiliate account! 
  • [12:00] Make sure to use your Facebook page. 
  • [14:45] Why “How to content” is so popular. 
  • [18:10] Ebooks are an easy tool to add to your toolbox. 
  • [27:30] Ad Networks can bring you in revenue. 
  • [32:10] Should you offer merchandise to your followers? 
  • [34:20] Check out Brand Creator’s Academy! 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS763.mp3
Category:general -- posted at: 1:10am EST

Could your ecommerce business benefit from a robust list of followers that could amplify your message? What would it take to cultivate a following of passionate fans who are committed to helping your brand succeed? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over part five of his brand-building series. Join Scott as he explains why you need an email list, how to attract the right followers, how to keep your followers engaged, what it takes to make Facebook Ads work, and so much more. Have pen and paper ready - you don’t want to miss a minute of this helpful episode! 

Is an email list worth the time to create? 

Time and time again, Scott gets asked why he invests so much time into building an email list. The short answer is - because it works! Why wouldn’t you want to have an asset that you can control and a way to communicate with your followers at the drop of a hat? Most people who aren’t a fan of using email lists get that way because they didn’t put in the time necessary to build goodwill with their following. Find out how you can keep your email list hot by listening to this episode of The Amazing Seller! 

Giveaway contests work

Have you tried running a giveaway contest for your audience yet? What do you have to lose? If you know your audience and what makes them tick – then reach out! Give away contests can help get people fired up about your brand – it can also build momentum. Too often, sellers create a great product and then wonder why no one buys it – here is a hint – you’ve got to tell them about it! Learn how you can use give away contests to your advantage by listening to this episode of The Amazing Seller!

Why follow-up is critical

Don’t you hate it when you send an email or a text, and you never get a reply back? Any business that operates like that is designed to fail! What are you doing to make sure your ecommerce business is prepared to follow up and nurture a relationship with your customers? An easy way to look more professional and polished than you might be is to focus on providing consistent follow up with your customers. To hear what Scott does to drive this message home in his business, make sure to listen to this episode of The Amazing Seller!

Keep delivering value 

Let’s face it – no one likes to feel like someone pulled the wool over their eyes. One of the worst feelings you can get is when you realize that someone just sees you as a means to their end. Don’t treat your followers like that! Scott teaches TAS followers to focus on delivering value and establishing a personal connection with your customers. If you show that you care about people and you want to make a positive impact – people will notice! What are you waiting for? Put in the work and watch your business thrive! Hear more helpful insights like this one from Scott by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:20] Scott recaps all four parts of the series thus far. 
  • [4:00] Why build an email list? 
  • [7:45] Attract the right people! 
  • [17:45] Don’t forget about a thank you page and a follow-up message. 
  • [21:20] Why you need a Facebook page for your brand. 
  • [23:00] Build goodwill with your list! 
  • [26:40] Stick to an email schedule. 
  • [29:30] How Facebook Ads works. 
  • [40:30] Scott recaps all the email list building steps. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS762.mp3
Category:general -- posted at: 3:00am EST

Wouldn’t it be amazing to have the type of traffic that Amazon attracts every day? Imagine what your ecommerce business could do with consistent traffic to your home base. On this episode of The Amazing Seller, you’ll hear from Scott as he shares part four of the Brand Building Series. Learn how to use longtail keywords, write visually engaging blog posts, how to make a compelling video, and so much more. If you’ve ever wanted to know how Scott is able to get regular traffic for his brand - this is the episode for you! 

Make your content assessable 

As you get your home base built up and you start thinking through how people will engage with your brand - have you thought about how assessable your content is? Are you using the right language for your niche audience? Is your blog post visually attractive and easy to read? We’ve all been to those dated and boring websites - who wants to buy from someone who won’t put in the time to make their brand look good? Get some helpful tips from Scott on how to make your content assessable by listening to this episode of The Amazing Seller! 

Optimize your blog post for keywords

Part of making your content assessable also has to do with optimizing your post for keywords that people in your niche market are looking for. What good will your post about fly fishing do if you don’t use those critical words in your blog post or title? Remember, search engines want to link searches to relevant content, but you have to let them know your content is relevant by using keywords strategically. If you don’t have time to think through or plan a keyword engagement strategy - there are a ton of people out there that you can hire at reasonable rates. Tune into this episode of The Amazing Seller to hear more from Scott about keyword optimization; you don’t’ want to miss it! 

Videos can draw people in 

How many videos did you notice in your social media newsfeed the last time you were scrolling through your feed? Chances are, about one in four posts on Twitter, Facebook, or Instagram had videos featured. What are you doing to jump on the video bandwagon to engage your followers? You don’t have to have the most amazing videos to grab people’s attention - if your video is relevant to the audience you are targeting - they’ll stick around. If you want to start using videos to engage your brand’s following, listen to this episode of The Amazing Seller to get practical insights from Scott! 

Why you need traffic 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you drive traffic to your home base. Remember what Scott often says - content is KING! When you have the right content, you’ll start attracting traffic, which you can then monetize! Think of your blog as a giant billboard for your brand on the internet - you want people to notice your messaging and then engage with what you have to offer. If you are ready to put in the time and effort to take your brand to the next level of growth, you’ve come to the right place!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Scott recaps the Brand Building Series so far. 
  • [4:00] Using the longtail keywords. 
  • [13:30] What is the best length for a blog post? What should it look like? 
  • [21:20] How to use SEO to your advantage. 
  • [24:20] Finding the right writers for your blog. 
  • [27:30] Creating engaging videos. 
  • [32:00] Content creates traffic - use it! 
  • [34:20] Closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS761.mp3
Category:general -- posted at: 3:00am EST

Do you have a good handle on what it takes to attract traffic to your home base for your ecommerce business? Or are you still struggling to figure out how to create content that will connect with your target audience? If you need some helpful advice, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he walks through his approach to finding the right keywords, what it takes to come up with good content ideas, why you need to plan out your content schedule, and so much more. Have pen and paper ready; you’ll need it for this informative episode! 

Auto-fill is your friend 

Did you know that one of the best ways to come up with topics and content for your brand is to turn to Google? It’s true! What do you have to lose? Head over to Google and type in the keyword for your niche market. Once you start typing in that keyword, you’ll notice that Google will start populating several other words that are often searched for by other people. By simply following this exercise - you’ll get a free peek into the search habits of your target audience! Learn more about this critical topic by tuning into this episode of The Amazing Seller - you don’t want to miss it! 

Give people what they want! 

One of the most popular types of videos on the internet right now is videos of people “Unboxing” a product that they have been anticipating. From iPhones and tablets to kyacks and fishing rods, everyone wants a helpful peek at a product before they buy it. What if you could use this same strategy to drive traffic to your ecommerce business? According to Scott, review videos are a great way to connect with your target audience. Review videos can also lead to affiliate sales - passive income that you can collect! Discover more helpful insights like this one from Scott by listening to this episode of The Amazing Seller! 

Chunk it down into themes 

If you’ve been around the TAS community for very long, you know that Scott often encourages sellers like you to avoid biting off more than you can chew. If you have a massive list of action items that you need to tackle, why not try Scott’s way of chucking it down into workable sections? If you need some ideas when it comes to content creation - Scott encourages sellers to think of the big picture and then start breaking it down into sub-categories. Go even deeper into this topic and a lot more helpful tips by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:20] How to use Google and other search engines to your advantage. 
  • [12:40] Creating content that will bring in the traffic you need. 
  • [23:00] Product reviews are an easy way to attract traffic. 
  • [26:40] What are “Content buckets?” 
  • [29:20] Themes can be helpful! 
  • [33:45] You need to plan it out!
  • [36:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS760.mp3
Category:general -- posted at: 3:00am EST

Do you ever find yourself wondering if it’s even possible to make it big as ecommerce seller these days? How do you build a brand that can go the distance and bring in the type of results that you need? On this episode of The Amazing Seller, you’ll hear from Scott as he continues with part two of his Brand Building Series. From how to build a home base and how to pick a good domain name to host plans and helpful tools, Scott’s got you covered! You don’t have to fumble around in the dark - learn from Scott’s seasoned perspective and tune into this episode!

Why you need a home base

Have you reached the point in your ecommerce journey where you’ve started to think about building your brand away from platforms like Amazon? Where do you start? According to Scott, the best place to start is by building social media channels and a home base. Don’t think that you need to have it all figured out to get started. Chunk it down and figure out how to do each step. Tune into this episode of The Amazing Seller to hear from Scott as he explains how sellers like you can get started with creating a blog and monetizing it – you don’t want to miss it! 

Tools that can help you succeed 

Is your head spinning from all the options out there on the marketplace when it comes to setting up your ecommerce business? From picking the right email service to figuring out domain names and hosting sights, do you feel out of your element? If your answer is yes, you aren’t alone! There are tons of budding ecommerce business owners out there who need a little guidance to get their business off the ground and headed in the right direction. Listen to this episode of The Amazing Seller as Scott runs through a good list of his favorite resources, you can also find the links in the resource section at the end of this post!

Don’t overthink it! 

Where do you hope to be five years from now? Do you have dreams of your ecommerce business running smoothly or even expanding into other areas of interest? What steps are you taking right now to achieve your goals? Too often leaders like you delay taking action because it is risky or uncertain, but that rarely ever changes! You’ve got to be willing to do the hard things now you can enjoy the fruits of your labors down the line. To hear more about this critical topic, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:15] Why you need a home base for your brand. 
  • [8:10] How to find a good domain name for your brand. 
  • [19:40] Finding the right hosting plan and using tools like Wordpress. 
  • [28:00] Don’t overthink it! 
  • [31:00] Scott gives a sneak peek of what will get covered on the next session. 
  • [34:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS759.mp3
Category:general -- posted at: 3:00am EST

Are you struggling to figure out how to reach more people with your brand? Would you like to up your income so you can start thinking about the next phase of growth? You’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he kicks off his Brand Building Series. Scott covers how to explore and validate a niche market, what it takes to monetize your brand, how to identify key opportunities in your niche market, and so much more. You’ll want to pay extra close attention to this informative and helpful episode - don’t miss it! 

What do you bring to the table? 

Did you know that one of the best ways to succeed as an ecommerce business owner is to focus on what comes naturally? It’s true! Do you love hunting or traveling? What about fishing or sharing beauty tips? Consider taking something you are good at or have an interest in and use that to your advantage as a business owner! What is the one thing that most people know you for? Tune into this episode of The Amazing Seller to hear from Scott as he explains how to find the right niche market for you! 

Exploring a niche market’s potential 

Beyond your interests and abilities - you need to make sure that the niche market that you chose to explore is one that supports your business as it grows. Are there other products in your niche market that you can review and partner with other influences and brands to sell to your following? If the niche market you’ve identified doesn’t have the capacity to support your brand as it grows - it’s time to start exploring an alternative market. Learn more from Scott about identifying a sustainable niche market and more by listening to this episode of The Amazing Seller! 

The possibilities are endless! 

From partnering with other influencers to creating your own white label products, if you do your research well - the possibilities for brand building are endless! In many ways, it’s like building a house - you want to start with a solid foundation - if you don’t get that right, the rest doesn’t really matter. Scott doesn’t just want to help you get started; he wants to help you succeed. Learn from Scott’s time tested lessons and have pen and paper ready for this eye-opening episode, you are going to need it! 

Take action and get started

Let today be the start of your journey – borrow some of Scott’s high power energy and use it as fuel to TAKE ACTION! No one in the TAS community will tell you that the journey is easy, but many will tell you that the journey is absolutely worth it. Pull out your notepad or start that new checklist – put down three things you can do to start the ball rolling. Don’t put it off or let some excuse get in the way. You are the director of your business – you are the person who can make it happen! Remember – the TAS community is here to encourage you on your journey. Use the resources at your disposal to learn the skill sets you need to take your business to the next level. Good luck out there!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Choosing the right market. 
  • [7:30] Exploring and identifying niche markets. Do a personal inventory! 
  • [18:00] Scott describes his experience recording his audiobook. 
  • [21:20] How to find your niche market. 
  • [23:40] Validating market potential. 
  • [29:10] Can you monetize your brand? 
  • [32:00] Open your eyes to the opportunities that surround your niche market. 
  • [36:45] You don’t have to have it all figured out to get started! 
  • [38:15] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS758.mp3
Category:general -- posted at: 3:00am EST

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