Fri, 3 August 2018
How is your progress coming in your ecommerce business? Are you hitting your stride and looking for ways to take it up a notch or are you struggling? Wherever you are on your journey, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares why you need to check out the PACE miniseries, his thought of the week, and as always - his answer to a question submitted by a TAS follower like you! Don’t miss a minute of this engaging episode! Get back to the basics.Where are you struggling or stalling in life or business? Have you identified the problem area? What steps are you going to take to get back on track to accomplish your goals and your vision for success? On this episode of The Amazing Seller, Scott shares his thought of the week and how it can help you find your way back to the level of growth you’ve always wanted. According to Scott, it all comes down to getting back to the basics. Seriously, it can be that simple! Think back to what led you to progress this far and consider revisiting those same building blocks. Hear how this helpful advice has played out in Scott’s life by listening to this episode! Don’t despair, there is still a ton opportunity out there!Scott often gets the question if there is still an opportunity left in the ecommerce space and Private Labeling, in particular, to go out there and carve out a profitable brand. His answer is that there is still a ton of opportunities out there if you know where to look and how to build your business! Using the time-tested TAS method, sellers like you can go out there and find a market that will support not only one product but a whole suite of products! To learn more about the TAS approach that Scott and his team have developed, make sure to check out the resources section at the end of this post! How you can use a “Touch List.”What is a “Touch List” and how can it help you develop a great list of categories to start researching? A touch list is a list of the products and markets in your life that you interact with on a regular basis. Take a notepad and start writing out which products you use day in and day out. This will give you a great starting point when it comes to beginning your product research process. Find out more about using a touch list and what it takes to find a product and marked that will make your brand profitable by listing to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 1 August 2018
This is it, the final installment of the PACE method! With this final pillar, you’ll have a solid foundation that you can use to build out your brand and plan for the future. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they dive deep into the final pillar of PACE, expansion. In their conversation, the guys explain why diversification is so important, how automation can help your business, the difference between hot and cold traffic, and so much more! Don’t miss a minute of this helpful episode! Diversify as soon as possible!If you’ve been around the TAS community for very long, you know that Scott and Chris are passionate about helping sellers like you build a solid brand that can thrive outside of Amazon. While the guys often teach that Amazon is a great starting point, especially for sellers who don’t have a lot of resources right out of the gate, the goal is always to move from dependence to independence. The last thing you want for your brand is to wake up one day to hear that for some reason or another, you’ve been shut out of Amazon. Do what you can to start working toward diversification as soon as possible. Learn more about his important topic by listening to this episode of The Amazing Seller! How automation can set you up for long-term success.Did you know that there is a way to set up systems and processes that will replace your role in your business? It’s true! Gone are the days where small business owners have to wear every hat in the office. Now sellers like you can utilize a vast array of tools that will free up your time and allow you focus on big-picture steps for your business. To find out how you can get out your own way and unlock the potential your brand has for growth, make sure to listen to this episode of The Amazing Seller as Scott and Chris explain how they’ve done it! Don’t just pick and choose, use the whole PACE method!While it may be tempting to go through the PACE method and cherry pick which pillars you want to use and which ones you don’t, that may set you up for failure. Scott and Chris carefully went through each step identifying how they all support and build off of each other. On this episode of The Amazing Seller, you’ll hear from the guys as they finish painting the picture and reveal how each step of PACE works. Make sure you have all the tools you need for success by walking through PACE and understanding how it can apply to your business. For a more in-depth exploration of each pillar of PACE make sure to check out the links in the resources section at the end of this post! PACE is a tool you can keep coming back to.Are you aware that most successful businesses use the PACE method? While they may not call it PACE, this process has been compiled because of its real-world viability. In fact, looking back at his construction business with his dad, Scott can clearly see how the PACE method could have worked and allowed them to keep the business growing. Don’t assume that you’ve gone too far to utilize PACE, it’s a tool that successful leaders will keep coming back to! To learn more about PACE and how it can help your brand grow, listen to this engaging episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 30 July 2018
As you’ve worked your way through the PACE method, it’s time for the crucial pillar; cultivation. This is the step where you begin to build and establish a connection with your target audience. On this episode of The Amazing Seller, Scott and Chris walk through all the facets of the cultivation pillar. In their conversation, the guys explain how to introduce people to your brand, what it takes to craft a compelling email for your audience, how to build a robust and valuable community, and much more! Don’t miss a minute of this helpful episode! Introducing people to your brand.Sometimes the best approach is the most obvious one! Seriously! Too often people can overcomplicate easy steps like introducing your audience to your brand. If they’ve connected with you through a lead magnet method, take the next step and reach out to them and tell them about your brand, it’s that easy. Don’t stress out about getting the wording just right, approach them like you’d like to be approached about subject matter that you are passionate about! To hear more about how to make this initial step of introduction, make sure to listen to this episode of The Amazing Seller! Trust is your currency, use it well!As you build your brand and connect with your audience, what is your number one asset? Trust! How do you build it? How do you make sure you don’t violate it? On this episode of The Amazing Seller, Scott and Chris go through their strategy of building trust with your target audience. While it may be tempting to cash in on your newly created email list, the guys caution moving too fast too early. Remember, as you build your brand you are creating goodwill, value, and ultimately trust with your audience. Learn more about walking the fine line of building trust and then using your connection to further your brand by listening to this informative episode! Why a strong community that supports your brand is important.How will people connect with your brand and see the long-lasting value of staying connected to it? Why should someone keep coming back and become further invested in what you’ve built? According to Scott and Chris, it all comes down to the community you are able to create with your brand. If you take the time to invest in and foster a thriving community alongside your brand it will increase your chances of success. To find out what it takes to start building this enticing and valuable community, make sure to listen to this episode of The Amazing Seller! You don’t have to be an expert!How do you start creating content that will draw your audience in? What role will you take on as you connect with your audience and invite them into your brand? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they reveal their approach to content creation. At the end of the day, you don’t have to be an expert to educate and inform others of what you’ve learned! Think of it this way, if found a great tool or tip that your friends could use to make their hobby more enjoyable, how would you share it? Try using that same approach to connecting your audience to your brand! Learn more from Scott and Chris’ seasoned perspective by listening to this episode, you don't’ want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 27 July 2018
Are you ready to keep pushing on with your ecommerce business? Do you have all the resources you need to take your brand to the next level of growth? If you need that extra little push, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he goes over why you should check out the PACE method, his thought of the week, and as always - the answer to a question from a TAS follower like you! Come ready with pen and paper, you are going to need it for this engaging episode! Is your business on PACE?If you’ve been around the TAS community for very long, you know that Scott and Chris have been working through a great series that explores the PACE method. Have you jumped in to hear what it’s all about? If not, in a nutshell, PACE is built on the following pillars;
By exploring each of these pillars of PACE, you’ll have the tools necessary to expand your brand and get in on the right track for success. Make sure to check out the resources section at the end of this post to get more info on PACE! Life is short, make the most of it!When you are young, you tend to live life under the assumption that anything is possible. While that’s great, as you get older, you realize that life is short and you need to do everything you can to make the most of it. Are you heeding that wisdom or are you wasting some of the best years of your life in a job or a situation that makes you miserable? If that’s the case, do something about it! You don’t get any awards at the end of life for suffering through situations you could have changed! To hear more about making the most of life, make sure to listen to this episode as Scott expands on this topic and more! Considering multiple brands? Slow down!So you’ve built your first brand, great work! Building a brand that can go the distance is no small feat. Now, what do you do? Should you expand your brand? Retool your brand? Or launch a new brand? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thoughts on this crucial topic! According to Scott, it may be wise to slow down and consider if it really is in your best interest to spread your time, energy, and resources to start a second brand. Speaking from personal experience, Scott suggests building out and expanding your successful brand to its fullest capacity before you ever consider starting a second one. Learn more from Scott’s expert take on this subject by listening to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 25 July 2018
Let’s face it, all of your preparation work to build a rock solid brand won’t do you any good if you can’t grab the attention of your target audience! What is the answer? How do you plan to connect with your prospective customer? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they break down “Attention,” the second pillar of the PACE method. Make sure your brand is on PACE for success by listening to this whole series starting with an overview of PACE and the episode exploring the first pillar, “Preparation” located in the resources section at the end of this post! How do you identify your target audience?Who is in your target audience? Are you trying to connect with busy professionals, stay at home mothers, people under 30? Does your strategy match your audience? Don’t expect to go to Instagram to connect with rural hunters! A huge part of setting your brand up for success is not only figuring out your niche market but actually spending time in the digital spaces where your audience hangs out! Make sure to listen to this episode of The Amazing Seller as Scott and Chris expand on this topic and reveal how sellers like you can connect with your audience in a meaningful way. Attracting your ideal customer.Don’t waste your ideal customer’s time! Seriously! Too often ecommerce leaders will put in a tone of time and effort to find a niche market and identify their target audience only to blow their chance to get them connected to their brand! You can avoid that common mistake by making taking your ideal customer seriously by putting something cool and valuable in front of them. According to Scott and Chris, one of the best ways to do this is by running a giveaway on the social media platform that they hang out on and that appeals to the niche market you are targeting. Get more details on how to effectively put this strategy into practice by checking out the listing building workshop located in the resources section at the end of this post! 5 lead magnets you can use to build your email list.As you continue to hone your strategy and find ways to get good offers in front of your ideal customer, consider using Scott’s tried and tested lead magnet approach. On this episode of The Amazing Seller, you’ll hear from Scott as he briefly runs through five lead magnets you can use to get your audience to raise their hand, submit their email address, and in some cases - put their credit card on file.
Find out how these five lead magnets can fit into your overall approach by listening to this helpful episode, you don't’ want to miss it! You don’t have to be an expert to get started!How are you feeling about your chances to get your ecommerce business on PACE to succeed? Do you feel intimidated and overwhelmed? That’s to be expected! While the prospect of getting this dream of yours off the ground can be scary, it doesn’t have to be. Scott and Chris want to encourage and equip leaders like you with as many tools necessary for you to succeed. The truth is, you don't’ have to understand each and every step to get started. Scott frequent advice to chunk it down really does work! Find an action step you can work on today and work toward that one, don’t let fear paralyze you with inaction! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 23 July 2018
What will it take to get your business on PACE? How can you take practical steps right now make sure your brand is poised for profitability and long-term growth? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they break down the first pillar of their PACE method. In their conversation, the guys go over how to start building a solid foundation for your business, what it takes to niche down and locate a long-term market, why you should make sure to tell your story and your brand’s story, how to create a roadmap for success, and much more! Don’t miss a minute of this helpful episode with Scott and Chris! Laying the foundation.If you think of building your business like you would a building, it makes sense to spend a lot of time making sure that you get the foundation right. In a similar fashion to building a brick and mortar store, if you mess up the foundation of your business, it’s really hard to go back and fix that damage. What steps have you taken to make sure your foundation is solid? Do you have a good plan in place? Make sure to listen to this episode of The Amazing Seller to hear from Scott and Chris as they explain what it takes to set up a solid foundation that will last! How to locate a long-term niche market.As tempting as it may be to build a business by capitalizing on a trend or new fad, there is a good reason for caution! On this episode of The Amazing Seller, Scott and Chris talk about what it takes to locate a long-term niche market to build your brand around. One of the best points that the guys make is going to social media to investigate whether your prospective niche market has presence and community around it. Don’t come up with a great product idea and then go looking for the community - that’s a backward approach! To hear more about building your brand the right way, make sure to listen to this helpful episode! Tell your story!Whether you know it or not, you have a story to tell! Be honest, you aren’t starting your own business up and out of the blue. Dig deep, find, refine, and tell your story. This is one of the best ways to connect with your target audience and build a brand that people can relate to. On this episode of The Amazing Seller, Scott and Chris share how sellers like you can craft and shape your personal and brand narrative in a compelling way. You don’t have to lie or make up a story to sound interesting, trust that people will connect with your story if you work on telling in an effective way. Listen to this episode to hear how Scott has done it, you don't’ want to miss it! Why you need to create a roadmap.When have you ever gone from point A to point B without making a plan to get there? Sure it can happen by accident or luck but if you want steady and predictable results, you’ve got to make a plan! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they discuss how to make a road map from where you are to where you want to be with your business. It can be really helpful to come up with a macro (large scale) plan and a micro (small scale) plan. As you identify your macro objectives, the micro-objectives exist to help you tackle each step along the way. While it may sound intimidating, as Scott often stays, when you chunk it down, your goals become a lot more attainable. Learn more from Scott and Chris about this important topic by listening to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 20 July 2018
Welcome back to another session of Ask Scott here on The Amazing Seller! This is where motivated and driven people like you can come and get that extra shot in the arm you need to push forward with your brand building and ecommerce dreams. On this episode, you’ll hear from Scott as he gives an update on what he’s been up to with the TAS brand, what he has planned for the future and an answer to a question submitted by a TAS follower like you! Don’t miss a minute of this exciting and helpful episode! Get to know Scott by listening to his story!Whether you’ve been part of the TAS community for a long time or if you’ve just joined, you’ve got to make sure you check out Scott’s story. From family struggles, personal hang-ups, and an unlikely starting point, Scott has been able to push past all the junk and create a more hopeful future for himself and his family. Part of the reason why Scott went out on a limb to tell his story was to help sellers like you who have doubted if you could really make a difference and make a name for yourself like he has. The truth is, you can! Make sure to check out the link to episode number 543 in the resources section to hear the full story! Is your business on PACE?You may have noticed that Scott has been shifting his focus recently to include more resources to help leaders like you build a thriving brand. In the process, Scott and his team have developed what they call the PACE method. The PACE method is built on the following pillars;
Stay connected to the TAS community over the coming weeks as Scott has plans to drill deeper into each of these pillars and how leaders like you can use them get your brand headed in the right direction. In the meantime, check out the link in the resources section to episode 542 where Scott and Chris introduced his new method! How can I get my digital content into the hands of my buyers?According to Scott, one of the best ways to connect with your target audience and especially your customers is by providing them with value. A great way to do this is by creating content like ebooks and PDFs that will help your customers use your product effectively. Is this acceptable with Amazon’s Terms of Service? Scott says, in his opinion, that it is a great idea to offer a resource like an ebook or PDF as long as you don’t drive your buyer to purchase away from Amazon and that you are stipulating that you are including this resource with their purchase. To hear Scott go into greater detail with this important subject, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 18 July 2018
Let’s face it, everyone has their own story filled with the highs and lows that life brings along. Some people have more tragedy and pain in their life than others but at the end of the day, it all comes down to how you choose to move forward. Will you stay stuck and defeated by your pain or will you move forward and rise above it? The choices you make today can have the power to shape your life for years to come! Make sure to listen to this episode of The Amazing Seller as Scott sits down with Joel Bower and opens up about his childhood, the pain his mother struggled with, how that’s impacted him today, and more. Why it’s helpful to understand how the past shapes us.Did you know that there is one on earth who is a self-made individual? It’s true! While the term often refers to someone who’s worked hard to build their wealth or fame with their talent and hard work it can be misleading. People are a product of their surroundings, for good and for bad. The more you buy the lie that your past doesn’t matter, the more you cut yourself off from growth. What lessons can you learn from looking back at your past? What healing could occur? Learn from Scott’s story and how he’s been able to embrace and come to terms with his past to plot a more hopeful future by listening to this episode of The Amazing Seller. Pain is part of the story, you choose what power it holds.Hearing Scott open up about the pain that filled his childhood from the tension in his parent's relationship to financial struggles, alcoholism, and an eventual divorce seems like too much for any one person to bear. While it would have been understandable for Scott to succumb too much of the pain in his life, he chose a different path. He didn’t want his story to be dominated by the pain in his past, he wanted to use it as fuel for a brighter future. You can do that too! You don’t have to let the narratives of past hurt or failure to define your future. Hear more about Scott’s journey by listening to this powerful episode of The Amazing Seller. If the pain is too much to bear, please get help.One of the toughest aspects of Scott’s story is hearing the long-term impact of substance abuse and isolation. As she struggled with the pain of her own past, Scott’s mother sought relief by depending on alcohol and prescription drugs to relieve the pain. Thankfully, he was able to witness his mother find freedom through sobriety before her death. During a particularly difficult time in his life, Scott had mentioned taking the route of committing suicide. Looking back, he doesn’t think he really would have followed through with the threat, he was just trying to elicit a response from his mother. Both of these aspects of Scott story serve as a reminder that life can pull you in directions you would never have imagined if it gets to be too much to bear, get help. Don’t struggle and suffer alone, a healthy and fulfilling life is worth fighting for! Believe in yourself and pursue what makes you happy!At the end of the day, Scott wants his story to serve as an example that you can rise above your pain and pursue a life of joy and happiness. While it is not helpful to ignore your pain, the key is to find a way to focus on what you can do with your life in the here and now. Embrace a future where you can pursue what makes you happy. Believe in yourself and your ability to go out there a succeed. If you need encouragement and motivation, look to what Scott has done. No, he’s not perfect but he wants his story to help leaders like you who are wondering if they have anything to offer the world - you do! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 16 July 2018
What are the building blocks for a successful and long-lasting brand? How can you start putting together your plan to get your brand on track and growing? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they reveal their PACE method for building an engaging and successful brand. PACE is built on the following pillars;
Make sure to listen to this episode as the guys walk through each pillar and explain how business leaders like you can use them to build a thriving brand. Have pen and paper ready, you don’t want to miss it! Put in the time and prepare your brand for success!Too often people want the results without the hard work. Wouldn’t that be nice? The truth is, anything worth having takes time to build and acquire. Nothing comes easy in life! On this episode of The Amazing Seller, Scott and Chris talk about the important pillar of preparation. In many ways, you can think of this step as pouring the concrete foundation of a building. It’s not sexy but it is important! Take your time, do your research - this is a vital phase in building your brand for long-lasting success. Learn more about this pillar by listening to this episode! Grab the attention of the right people for your brand.One of the worst things you can do as a business leader is waste time and resources on people who will never connect with your brand. Businesses do this all the time by placing ads in markets that are not relevant to their audience. Don’t make the same mistake! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain why it’s so important to grab the attention of the right people for your brand. An important part of this pillar is knowing who your target audience is and how they behave. Don’t go spending money Facebook ads if your audience is spending all their time over on Instagram! Find out more about how this pillar fits into the PACE method by listening to this engaging episode! Cultivate a connection with your audience.Why would your ideal customer choose your brand over your competition? What will happen if your competitor slashes their prices, will you see your target audience flock to them for the better price or will they stay with you? You’ve got to start thinking of ways to connect with your audience if you have any hope for a long-lasting brand. A great way to cultivate a connection with your audience is by telling stories and letting them in on who you are and what you are all about. If you are a single guy to loves to travel and explore, use that! If you are a married woman with kids who love to do crafts and fun projects, use that! The key is to build that personal connection. To hear more about cultivating a connection with your audience, make sure to listen to this episode of The Amazing Seller! Take your brand to the next level by focusing on expansion.The business world is filled with stories of organizations that make all the right moves only to see their growth plateau. How can you put a plan in place so that doesn’t happen to your brand? According to Scott and Chris, it all comes down to the last pillar of the PACE method, expansion. Once you’ve fine-tuned your brands approach to connecting with and cultivating your target audience, you’ve to start thinking about long-term success. In what ways can you start diversifying your sales channels? How can you begin to work smarter, not harder? What roles and tasks can you start automating or outsourcing? To hear the full breakdown of this final pillar in the PACE method, listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 13 July 2018
Are you fired up and ready to go out there an build your ecommerce business? What’s holding you up? What’s slowing you down? Do you have some challenges that you need some outside perspective on? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he goes over how you can participate in a new TAS contest, his thought of the week, and an answer to a question about driving traffic to your product listing. Make sure to have pen and paper ready for this exciting episode! Make sure to check out the new TAS contest!As an ecommerce seller, you are looking for every way possible to get an edge over your competition. One of the best advantages that you can get your hands on is connecting, personally with Scott and getting the opportunity to learn from him. Don’t let your chance to get private coaching sessions with Scott and a whole load of TAS classes and content pass by! Check out the resources section below for a link to enter the new TAS contest. Hear more about the contest by listening to this episode of The Amazing Seller, you don’t want to miss it! Original content matters.Let’s face it, the internet is packed full of copycats. Too often people take advantage of that copy and paste tool to grab content that others work hard creating to pass it off as their own. Make sure you don’t follow that same mistake! It’s worth your time to sit down and plan out and think through creative content to engage your audience. Build something you can be proud of and something your followers will be proud to share. Hear more about this topic and other helpful tips from Scott by listening to this informative episode of The Amazing Seller! Customizing links and driving outside traffic.What is the best way to drive traffic to your Amazon product listing? Should you just provide the direct Amazon link to your brand’s product listing? On this episode of The Amazing Seller, Scott explains his take on this important topic! Do not post the direct Amazon link to your product listing for outside traffic! There are some helpful tools that you can use to customize your own link for your audience. The main reason you want to do this is to maintain the control of that “asset.” Now it may seem odd to think of a link as an asset - but think about it this way, if you have these customized links out there that drive traffic to your product listing on Amazon, when you want to make the shift to your own ecommerce store, you can start by updating your link. To get the full breakdown from Scott on why this is so important, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 11 July 2018
One of the most important aspects of building your ecommerce business is making sure that you are honing your efforts to target the right audience. Too often many ecommerce leaders waste time and energy on things like keywords that won’t get them any return on their investment. Is that happening to you? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down his approach to using longtail keywords to accurately target his audience. If you are ready to step up your keyword strategy, this is the episode for you - don't’ miss it! Why longtail keywords are so important.As an entrepreneur, you are always looking for ways to improve yourself and your business. What if you could take your ecommerce business to the next level of growth by spending some extra time and energy on an area you are already working on? It’s true! According to Scott, if sellers like you could take a little extra time to niche down on your longtail keywords, that could be just the thing that pushes your brand over the top. To hear why longtail keywords are so important and what you can do to take full advantage of this important aspect of your business, make sure to listen to this helpful episode of The Amazing Seller! How to conduct keyword research.What does it look like to go through the whole keyword research process in the most effective way for your ecommerce business? Are there any shortcuts and tips that you need to know? On this episode of The Amazing Seller, Scott goes over his process by giving concrete examples that will help sellers like you get a grasp on the process. Don’t over complicate it! Take the time to learn from Scott’s helpful advice and learn what he’s done, you don’t have to reinvent the wheel. As always, if you have any questions or if you need some additional detail, make sure to connect with the TAS community and reach out to Scott! A helpful tool you can use with keyword research.Have you ever had a moment where you wished someone would develop a tool that would help you improve some of the more laborious processes associated with building your ecommerce business? You are in luck! On this episode of The Amazing Seller, you’ll hear from Scott as he explains how Jungle Scout has worked hard to develop a tool that can help sellers like you improve your keyword process. Make sure to check out the link to the Jungle Scout tool that will help you cut through the more clunky aspects of keyword research by checking out the link in the resources section below! Don’t be afraid to go deep!The life of an entrepreneur can be a risky one and no one would blame you for playing it safe, but where has playing it safe taken you? If you want to see results, you’ve got to be willing to try things you’ve never done before! One of those important steps you can take is to challenge yourself to go deeper and work to hone in on more specific longtail keywords. It may seem challenging but it’s worth it! What are you waiting for? Listen to this episode of The Amazing Seller to get all the insights and tips you need to move your ecommerce business forward, don’t miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 9 July 2018
What does it take to get your message out there and build an audience? How do robust and successful brands get built? You’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from brand-building expert, Annabel Mendez. In her conversation with Scott, Annabel explains brand building, where to start in the process, how to make your brand stand out from all the rest, why customer service is so important, how to create compelling content, and so much more! If you are ready to get to work building up your brand, this is a great place to start! What is brand building?What is brand building? Why should sellers like you spend your valuable time and energy on this particular aspect of your business? Branding is telling the story of your brand. It’s also the way that your customers interact with every aspect of your business from packaging to logos. What is the status of your branding? Does it need a fresh take? If you want to build your reputation and expand your reach, you’ve got to make sure your branding is on point! To hear more about brand building and what it takes to get your business to the next level, make sure to listen to this episode of The Amazing Seller. Customer service is EVERYTHING!When was the last time you gave your business to a company that you knew had terrible customer service? More likely than not, you wouldn’t! At the end of the day, everyone judges a brand based on how they’ve been treated. How would your customers describe your brand? Would they say that you have great customer service or would they say that it’s just average? A great way for you to make sure your brand stands out in a good way is by giving it all you’ve got when it comes to customer service. Make sure to listen to this episode of The Amazing Seller to hear Annabel Mendez and Scott talk about why customer service is so important! Why content creation is so important.Think about the last brand you explored on the internet, chances are they have a YouTube channel, a Twitter presence, a Facebook fan page, a blog, or all the above! Why do successful brands go through all the trouble to create content for their customers to engage with? It makes you feel more connected to the brand! When you find resources that are entertaining and educational, you’ll find yourself going back to that resource time and time again. As a business owner, you want people to have that reaction to your brand and the best way to do that is by creating worthwhile content. To find out how to create that type of content, make sure to listen to branding expert, Annabel Mendez on this episode of The Amazing Seller! Don’t get overwhelmed!All these great ideas and brand building tips and be a little overwhelming. If you want to succeed, you’ve got to fight through the draw to be overwhelmed and focus like a laser beam on one or two action steps that you can take today. As Scott is fond of saying, you need to “Chunk it down” into bite-size pieces so you can set yourself up for long-term success. What will be your action step for the next week? The next month? What is your plan to get started and take action? Don’t assume that it’ll happen, it won’t! Plan it out and hold yourself accountable. Enjoy more helpful tips and insights about staying on target by listening to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 6 July 2018
This is it, it’s time for another session of Ask Scott here on The Amazing Seller podcast! Are you ready for your weekly dose of excitement and enthusiasm? What are you waiting for?! On this episode, you’ll hear from Scott as he shares some exciting news about a new TAS contest, what he’s been thinking about lately with his thought of the week, and the answer to a question from a TAS follower like you! Jump in for this short but powerful episode, you don’t want to miss a minute! A new TAS contest, get the details!Don’t miss it!! There is another TAS contest that you can enter and possibly win access $3,000 of valuable TAS content. What are the details? If you win, you’ll get a scholarship to the Private Label Classroom, Product Discovery Bootcamp, and TAS Breakthrough U which includes a monthly coaching call with Scott and Chris. Scott has also included some valuable runner up prizes that will be well worth it as well! How do you sign up? Easy! Just go to the contest link included in the resources section at the end of this post! Look for the good!Let’s face it, our culture has conditioned us to only focus almost exclusively on the negative aspects of our situations. That can lead to a depressing and demoralizing outlook on life! What’s the solution? How can you go against the grain and find a way to not only survive but thrive!? According to Scott, it all comes down to changing your perspective, commit to finding the good in whatever situation you find yourself in, it’s that easy! Don’t give in to the negative aspects whatever has happened, choose to find the good. To hear how Scott has let this wisdom play out in his own life, make sure to listen to this encouraging episode of The Amazing Seller! What to do when your inventory starts to run low.What should you do when you see your product inventory start to run low? What steps can you take to preserve your keyword ranking? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over the ways you can prepare for this likely scenario. First off, Scott stresses how important it is to avoid running out of inventory as much as possible, you don't’ want to slow that momentum! If you do run out of inventory, Scott suggests going out with a BANG! Keep up your sales and make sure Amazon knows that you can serve their audience effectively. When you get your product back in stock, Scott suggests aggressively ramping up your PPC efforts and spiking your sales by driving your email list to the product listing. To hear Scott expand on these tips and more, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 4 July 2018
Are you ready to take your brand to the next level of growth and reach? Have you come to the point where you need to build your audience and establish a following? You’ve come to the right place! On this episode of The Amazing Seller, you’ll hear part two of Scott’s conversation with video marketing expert, Sean Cannell. In his conversation with Scott, Sean explains why it’s important to build credibility, how to lead with storytelling, some practical video creation tips, what it takes to get your YouTube channel launched, and much more! Don’t miss a minute of this valuable episode with Sean! Why it’s important to build credibility.Let’s face it, the last thing your viewers want to do is watch someone they can’t relate to. What do you do? How do you build credibility and connect with your audience? On this episode of The Amazing Seller, you’ll hear from Scott and Sean as they explain why building credibility is so important. According to the guys, one of the best ways to build credibility is by sharing aspects of your personal life. You don’t have to give all the details in a way that feels like your whole life is on display for the internet to see, but there are ways to subtly show who you are and what you are passionate about to your following. Hear practical examples of this strategy by listening to Scott and Sean on this helpful episode! Lead with storytelling!At the end of the day, as humans, we are drawn to stories. Big stories and small stories draw you in and help you feel connected to the person who is speaking. Think back to the last time you were bored out of your mind by a public speaker, chances are they failed to share a compelling story! If you have any hope of launching and sustaining a successful YouTube channel, you’ve got to work on telling good stories. Learn more about the power of storytelling as it related to YouTube and building your brand by listening to this episode of The Amazing Seller! Practical tips for creating great videos.Let’s get down to it, what are some helpful tips that sellers like you can use to create great videos for your YouTube channel? Here is a glimpse at a few methods you can use from Sean;
Make sure to listen to this episode of The Amazing Seller to hear Sean go deeper with these tips and more! Just start putting content out there.Too often you can get overwhelmed by so many options that you are paralyzed by inaction. Don’t let that happen to you! You shouldn’t buy the lie that you need to become an expert at video creation before you put your first video out there. The truth is, your first handful of videos are going to be your worst videos, that’s OK! As you put one foot in front of the other and keep producing content, you’ll learn along the way. You’ve already come so far by connecting with Scott and Sean to hear how to put your best foot forward, so do it! Go out there and start creating content, there is no better time to do it than now! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 2 July 2018
How can sellers like you get the most out of your efforts to build your brand and reach more people using video? How can you leverage your YouTube channel to expand your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with video specialist, Sean Cannell. In his conversation with Scott, Sean opens up about how he got started with video, the difference between branding and sales, what to do if you don’t want to be the “Face” of your brand, why delivering valuable content is so important, where to start with content creation, and so much more! You don’t want to miss a minute of this engaging episode featuring Sean! Put in the work and hone your craft!How do you expect to become great at something worthwhile? Do you think that talent and skill will just fall into your lap? No way! If you want to become an expert or a professional, you’ve got to put in the time and effort to hone your skills. On this episode of The Amazing Seller, you’ll hear how Sean Cannell fell in love with video work and how he honed his abilities over time. What started out as a way to serve in his local church, Sean ended up finding a skill and a pursuit that he was passionate about. Sean then took this passion and continued to hone his skill set over the years becoming the go-to expert for many ecommerce entrepreneurs. To hear more of Sean’s story and how his expertise can help you get started with online videos, make sure to listen to this episode! Are you the “Face” of your brand?How will your target audience connect with your brand? Do you plan on being the “Face” of your brand or do you have something else in mind? According to Sean Cannell, you can have a successful “Face” or “Voice” of your brand without that being you! Sean has seen many brand leaders just use their voice when they narrate their videos and that’s seen great results. You can also connect with other social media “Voices” out there and explore a partnership and have them serve as the spokesperson for your brand. Learn more about all the options available to you by listening to Sean’s expert advice on this episode! Focus on value first!Let’s face it, no one is going to keep coming back to your brand if you don’t provide value! Whether the value is educational information on your niche subject matter or if the value is in a good product at a great price, you have to deliver if you have any hope for sustained momentum. On this episode of The Amazing Seller, you’ll hear from Scott and Sean as they explain how sellers like you can keep your audience engaged. Sean suggests that before you make an offer to your audience that you focus on delivering solid and helpful content for a couple of months. Using this strategy, you’ll earn credibility and trust with your target audience. Hear more from Scott and Sean as they expand on this topic by listening to this helpful episode! How to start creating engaging content.What do you do to start creating engaging content for your target audience? What is the low hanging fruit that sellers like you can pick to begin growing your brand’s reach? On this episode of The Amazing Seller, Sean Cannell goes over several options that you can use to begin creating engaging videos. Sean says that one of the best ways to find good content subject matter is to use the predictive text in the search bar on YouTube, Amazon, and Google. This is a free tool that you can use to find out what people are looking for in relation to your subject matter. Learn more about why it’s important to create weekly content and back your content up with solid research by listening to this exciting episode with Sean! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 29 June 2018
Are you fired up and ready to go? What’s holding you back from reaching your fullest potential as an ecommerce business owner? Are you missing that one piece of insight that will help take your business to the next level? Look no further! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode you’ll hear from Scott as he shares his thought of the week, gives an update on what to expect from future Ask Scott sessions, answers a question from a TAS follower like you, and much more! Don’t miss a minute of this engaging episode! New changes to Ask ScottIf you’ve been around the TAS community for very long, you know that Scott has been branching out to expand his brand to YouTube and beyond. Due to this new focus on YouTube, Scott has been answering questions from TAS followers like you over on that channel. Check out the resources section on this post for the link! What you need to know is that the Ask Scott sessions here on the podcast will look a little different going forward. Scott is going to keep these sessions short by including his “Rant” or “Thought of the week” at the beginning but then end up only addressing one question which will be the audio of a question he answered from the YouTube channel. To hear Scott explain these changes in greater detail, make sure to listen to this episode! Build assets!One of the best ways to expand your ecommerce business so it’ll have a sustainable and long-lasting future is to start building assets! If you are unfamiliar with the term assets, these are simply tools and resources that add value to your business. Assets can be physical products like your inventory or they can be digital products like email lists. Don’t assume that you can just roll the dice and expect your business to grow! You’ve got to be willing to put in the time and resources necessary for long-term expansion. What assets do you need to start focusing on and begin building? Get a more detailed explanation of assets and how to start building them by listing to Scott expert perspective on this episode of The Amazing Seller! How to leverage a small email list to grow your brand.What does it take to leverage even small-scale assets like a low volume email list? How can you deepen your connection with your Facebook audience? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how to use even small assets to grow your ecommerce business. Even if you have a small email list, you can leverage it to gain a larger following. The key is to connect with your audience and engage them, once you do this, search algorithms will increase your traffic and exposure. To get the full rundown from Scott, make sure to listen to this helpful and informative episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 27 June 2018
What does it take to create lead magnet offers that appeal to your target audience? How do you build off of that offer and use an email list to grow your ecommerce brand? Where do you even start? On this episode of The Amazing Seller, you’ll hear from Scott as he provides five lead magnet offers that sellers like you can use to start your email list and attract the right buyers you need for your brand. You don’t have to leave it all up to guesswork! Find out how you can create compelling lead magnet offers by listening to this helpful episode, you don't’ want to miss it! Why build an email list?Is building an email list really worth all the trouble? Can it really serve as a valuable asset as you build your ecommerce business? On this episode of The Amazing Seller, Scott breaks down why email list building is so important and why sellers like you shouldn’t skip this important step. The primary reason why Scott is such a huge fan of email list building is due to the fact that he’s seen it work! In multiple test runs and in his own brand, Scott has seen the impact a well-constructed email list can have for an ecommerce brand. If you are ready to take the dive and find out how you can start building an email list today, make sure to catch this episode! Launch a giveaway contest.You’ve heard the old saying, “You catch more flies with honey than with vinegar,” right? The same goes for people too! If you want to connect with your target audience, a great way to do that is by offering them a sweet deal. On this episode of The Amazing Seller, Scott explains how you can craft a giveaway contest that appeals to your target audience. A great tip that Scott provides on creating a great contest is making sure that your prize is something that is valuable to your audience. It would do you no good to offer a $200 sewing machine in a contest for bass fishermen! Learn more from Scott’s expert perspective on list building and giveaway contests by listening to this episode! Feature an ebook or PFD guide.Let’s face it, just about everyone knows what they aren’t an expert in! That’s why we often seek out the wisdom and advice of people who have been where we want to go. This same logic applies to your target audience! If you want to connect with your audience and provide them with something that is valuable, an ebook or a PDF guide is a great way to draw them in. If you are targeting the bass fisherman market, a great way to appeal to that audience is to offer an ebook that explains how to improve your form and get better results. There are so many great applications for this strategy! Learn more from Scott and how you can use this option and many others to connect with your target audience by listening to this episode! Take action!Too often highly motivated and energetic business people get overwhelmed by the large variety of options that are available. Has that ever happened to you? What is the solution? How do you cut through the noise and find a clear-cut path toward where you need to go? One way to silence all the noise and get moving is to just pick an option and start moving in that direction. If things don’t work out, it’s not failure, it’s a useful lesson! The last thing you want to do is look back a year from now and see no movement. Follow Scott’s wise words and pick a direction to start moving, take action today! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 25 June 2018
What does it take to get great brand and business ideas from the retail space and into the digital space? What will it take to leverage sales funnels and other great tools to get the traffic flowing? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes returning guest, Keith Snow. In his conversation with Scott, Keith gives an update on his business, how its changed over the years, what he’s working on right now, steps he's taking to bring his brand to the next level of success, and much more! You don’t want to miss a minute of this engaging episode featuring Keith! Small adjustments can make a huge difference.Why do so many leaders in the business world spend so much time and money to attend conferences? Sure networking with other like-minded individuals is helpful but more often than not, it's for that one nugget of insight that has the power to transform their business. Both Scott and his guest, Keith have experienced this reality. If you are wondering if conferences, events, or even podcasts are worth your time, Keith is here to share that they are! You never know when you’ll come across that one idea that will take your business to the next level of growth. Don’t miss this opportunity to learn from Keith’s story and Scott’s helpful insights on this episode of The Amazing Seller! Why it’s so important to leverage your passion.If you’ve been around the TAS community for very long, you know that Scott often drives home the point that sellers like you need to leverage the things you are passionate about to build your brand. Keith Snow’s story is a prime example of what Scott teaches! Keith is a chef who is passionate about helping people enjoy high-quality food and flavors. Leveraging his passion, Keith has been able to build a thriving ecommerce business around his how-to videos and his custom blended spices. Learn more about Keith’s story and how sellers like you can learn from his success by listening to this informative episode! How legitimate scarcity can help you drive business.One of the best ways to drive business and interest in your products is to inform your customer base about the limited availability of your products. While some may manufacture this “Scarcity” mindset, there are some legitimate ways to inform your customers of this type of shortage without manipulating them. On this episode of The Amazing Seller, you’ll hear from Scott as he explains how Keith Snow can utilize his limited resources to build up his buyers' desire for his products. In their conversation, Keith shares how he often runs out of certain spice blends and that it can take time to get those orders refilled. Scott then explains that Keith can invite his customers in on that process and let them know how and when they can sign up and stay up to date with Keith’s great products. To hear more about an ethical way to leverage the scarcity angle of product availability, make sure to listen to this episode! Find a way to keep your customers coming back!What can you do to keep your customers coming back for more products? Is there a way that you can create content that keeps them coming back? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Keith Snow to explore the ways that Keith can bring his customers in through a reoccurring or subscription service. Keith is passionate about his spices but he is also passionate about creating recipes that people can use to enjoy the spices to their fullest potential. Scott encourages Keith to consider making future recipes only available through a subscription service in order to grow and expand his business. Hear all about Scott’s thinking behind this option and why more sellers should be taking this angel by listening to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 22 June 2018
How is your journey going as an ecommerce seller? Are you hitting your stride or are you just getting started? Wherever you are along the process, you’ll need some tips and encouragement along the way. That’s where these Ask Scott sessions come in! On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thought of the week and addresses questions from sellers like you. If you are ready to enter the weekend fired up and ready to move forward with your business, this is the episode for you! Make sure you have pen and paper ready so you don’t miss a thing! Customer service matters!When was the last time you were seriously impressed by the customer service of a brand? It seems like good customer service is increasingly rare these days. That’s exactly why sellers like you need to take Scott’s lesson to heart! On this episode, you’ll hear from Scott as he shares a recent example that his wife had with great customer service from a brand they use. While going the extra mile to fix an error or make your customer happy might cost your profit margin in the short term, it can end up paying huge dividends down the road. To hear more about the significance of good customer service, make sure to listen to this helpful episode! Getting a brand off the ground and running.What does it take to get a brand off of the ground and running? According to Scott, it all comes down to a good product and the right approach. On this episode of The Amazing Seller, you’ll hear from Scott as he runs through several ways a seller like you can take your product to market in a way that will connect with customers. While there is no “Guarantee” that any approach will lead to success, Scott explains that the reason he is so passionate about his strategy is that he's seen its merits. He wants to see sellers like you succeed! Find out how Scott encourages sellers to get started with their brand by listening to this episode! Why you need to build an email list.Do you want to know a sure fire way to jump-start your brand’s growth? Build an email list! While you might think that this step is more complicated than you are ready for, don’t write it off so quickly! Taking the time to build an email list early in the life of your ecommerce business could end up making a significant difference down the line. Get Scott’s take on why you should build an email list ASAP and the resources you need to get started by listening to this episode of The Amazing Seller, you don't’ want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 20 June 2018
How do you take a business idea like scrapbooking and turn it into a successful and thriving brand? Can you really apply the same principles and lessons from ecommerce business to just about any business idea? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down for a coaching call with a TAS follower like you! In her conversation with Scott, Danielle opens up about her passion project, learns how to create content around her passion, what it takes to get a brand up and running, and much more! Don’t miss a minute of this helpful episode! What is your passion project?Did you know that you can turn your passion project into a robust brand? It’s true! Scott’s on a mission to help men and women like you to realize your full potential and leverage your passion and strengths to build a brand that supports and sustains you for years to come. Take a good look at the things in your life that you get excited and passionate about, why not take the time to deep dive and discover a way to build a brand around that? If you are willing to branch out and move past your comfort zone, listen to this episode and find out what it takes to move forward. You don’t want to miss this power episode of The Amazing Seller! Pay attention to your competition!An easy way for business leaders like you to jump into a niche market and leverage your passion for success is by analyzing the completion. If you go to YouTube right now and start searching for content about your niche market, you are very likely to find little competition. Even if you do have competition in that niche market, learn from them! Find out what they are doing and swoop in there and do it better! Learn what it will take to make your brand stand out and win an audience by listening to this engaging episode of The Amazing Seller! Why you should start creating “How to…” content.Imagine what it would be like to go to YouTube and find your brand’s video at the top of your niche category. It might be easier than it sounds! Too often people get intimidated by the thought of creating a brand complete with a blog and a YouTube channel. While it isn’t without its challenges, you can put into place a few helpful tips that will put you on the path to brand building success. Find out what you need to do to create the right type of content for your audience by listening to Scott’s expert perspective on this can’t miss episode of The Amazing Seller! Are you in it for the long run?If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build a business that can go the distance and provide sustainable, long-term profit. Let’s face it, in the world of get rich quick schemes, it’s refreshing to hear someone who will share an unpopular truth, it’s going to take time to build a quality business. Don’t buy the lie that you can put a few pieces together and get overnight results! The saying is true, “Anything worth having comes easy.” To hear how you can get started with building a brand the right way, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 18 June 2018
How can you use the “Flywheel Effect” to build up and expand your ecommerce business? What practical steps can you take today to get started? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they continue on their road trip, this time returning from the Resonate event. In their conversation, the guys explain what the Flywheel Effect is, how you can use it to your advantage, what it takes to use headline search ads, how FUD can derail your success, and so much more! If you are ready to take your ecommerce business to the next level of growth, don’t miss a minute of this episode! What is a Flywheel?What is a “Flywheel?” How can it help sellers like you succeed? According to Scott and Chris, the flywheel is simply a concept about momentum in your brand and business. While it takes quite a bit of effort to get up and running, a flywheel keeps chugging along once you’ve put in the hard work to get it started. Grab your pen and paper as the guys go over how sellers like you can get your “Amazon flywheel” moving so you can experience the right amount of moment! Stop accepting the status quo and take it up a notch! Learn more about the successful flywheel effect by listening to this episode of The Amazing Seller! Amazon wants brands to succeed.Believe it or not, Amazon wants sellers like you to succeed! While it may seem like Amazon only wants to line its own pockets for profit, they are actually taking some helpful steps to help ecommerce brands like yours to build up a business and sustain it. Make sure you are fully up to date on Amazon’s approach and how it affects your business! When you provide a quality product and a great experience for their customers, Amazon is going to help nudge more customers in your direction. Get the full scoop on Amazon’s approach from Scott and Chris on this episode of The Amazing Seller, you don’t want to miss it! What the FUD?If you are worried about taking the next step with your ecommerce business rest assured, that’s normal! As you grow as a leader and become willing to take more and more risks, you’ll learn how to live with the world of FUD. On this episode of The Amazing Seller, you’ll hear from the guys as they explain what FUD is all about and how you can take steps to mitigate its effect on your business.
Acknowledge your fears, uncertainties, and doubts so they don’t run your life and business! To hear more about what it takes to get a grip on FUD, make sure to check out this helpful episode with Scott and Chris! Use every tool you can to make your brand competitive!Too often many ecommerce sellers get their brand up and running but then fail to identify and utilize all the tools around them. Don’t let that happen to you! On this episode of The Amazing Seller, Scott and Chris go over several tools that you can use to get your brand greater exposure. If you don’t know how sponsored product ads work or how to use headline search ads to best position your brand, this is the episode for you! Make sure you aren’t leaving money on the table by listening to Scott and Chris on this informative episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 15 June 2018
What is the status of your ecommerce business? Are you firing on all cylinders or do you need an extra push in the right direction to regain momentum? If that’s the case, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, tips for Amazon’s upcoming Prime Day, answers to questions from sellers like you, and much more! Grab pen and paper, you don’t want to miss a minute of this helpful episode! Stick to the plan!As an entrepreneur, you are used to your mind going a million miles a minute. In fact, you might really relate to that well-known fact about how sharks can’t stop swimming or they’ll die! As much as you love the idea of starting new things and jumping to that new shiny object, it’s vital to your success to slow down and stick to a well thought out plan. Fight back that urge to do this and that - zero in on what will make your business grow and get in the best position for long-term success. To hear more about his important topic, make sure to listen to this informative episode of The Amazing Seller! Tips for making the most of Prime Day.As an Amazon seller, you are likely gearing up for Prime Day. What steps are you taking to make sure your business is best prepared for that day? Are you getting anxious? Could you use some helpful tips that will get you headed in the right direction? Look no further! On this episode of The Amazing Seller, you’ll hear from Scott as he shares a few tips that can help sellers like you.
Hear from Scott as he expands on these tips and much more by listening to this episode! Is it practical to compete with Chinese sellers?As you head into Prime Day and continue to build up your ecommerce business, you may be wondering, “Is it worth it to compete with Chinese sellers?” On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thoughts on competing with these sellers. While it might be frustrating to have a seller come in and start cutting into your business, you’ve got to think smarter! Scott encourages sellers like you to refrain from panicking and instead of lowering your price to compete, increase your PPC budget. If you’ve done as Scott has taught, more traffic to your listing will increase your sales over your competition. Make sure to listen to this episode as Scott goes deeper with this topic to help you succeed! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 13 June 2018
How do you create engaging content that will connect with your target audience and allow you to position yourself as an authority in your niche market? Where do you even start? Good news, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how sellers like you can get started making interesting content that your audience will love. In their conversation, the guys provide three types of content that you can create in a simple plan that’s easy to execute. If you are ready to take this next step with your ecommerce business, this is the episode for you! Address FAQs and questions your audience should ask.One of the best ways to start developing content on a blog or on a platform like YouTube is by addressing some common and frequently asked questions about your niche market. By taking this approach, you can position yourself as an educator and knowledgeable resource that your target audience can trust. You should also consider addressing the top questions about your niche market that interested customers should be asking. This also shows that you are anticipating and being proactive about the concerns of your target audience. To hear more about this first type of content you can use to get your brand greater exposure, make sure to listen to this helpful episode of The Amazing Seller! Create “How to…” content.What does it take to create content that will appeal to those beyond just entry level type curiosity for your niche market? How can you connect with that next tier of consumers who are looking to improve or go deeper with your type of content? According to Scott and Chris, you need to start focusing on “How to…” type content. This is content that many consumers look for on Google or YouTube by typing the phrase, “How to…” and your targeted keywords. If you want to capture that type of customer, you’ve got to start addressing the “How to…” questions and create engaging content that will show your customers that you know what you are talking about. Go deeper with this subject and more helpful tips from Scott and Chris on this episode of The Amazing Seller! Prepare product reviews and comparisons.If you’ve paid any level of attention to trending videos and blog posts, you’ll know that product reviews and product comparisons are a huge hit. If you are ready to take your content creation to the next level, you should consider moving in this direction. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how to start creating this type of engaging content. You can start producing this type of content by creating a product review of your product or a comparison of your product to a competitor's product. Chris also touches on why it could be helpful for you to create reviews of other products in your niche market to further your reputation as a knowledgeable expert. Learn more about creating product reviews and comparisons by listening to this fascinating episode! Tips for making a compelling video.You might be thinking that creating a video sounds like a better option for you instead of writing a blog, but where do you start? How do you create an engaging video that connects with your target audience? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they provide some helpful tips on how to create an appealing video.
Hear more helpful tips on content creation from the guys by listening to this informative episode, you don't’ want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 11 June 2018
What are sales funnels? How can ecommerce sellers use them to grow their business and connect with their target audience? Is it as complicated as it seems or is there an easier way to get started with sales funnels? On this episode of The Amazing Seller, you’ll join Scott and Chris as they continue their road trip to Georgia. In their conversation, the guys explain how to use sales funnels, what you should expect when starting out, tools you can use, and so much more! Grab pen and paper, you don’t miss a minute of this engaging and helpful episode! What is a sales funnel?Did you know that you’ve been through a sales funnel before? It’s true! If you’ve ever been through a buying process that brings you in for one thing but you end up leaving with more than just the thing you went in with, you’ve been through a sales funnel! To put it another way, a sales funnel is a sales process that walks the buyer through multiple options that will further connect them to the brand. As you can see, this is a helpful tool that ecommerce sellers like you can use to build up and expand the reach of your brand. To hear more about sales funnels and how you can use them in your brand, make sure to check out this informative episode of The Amazing Seller! The ultimate goal.What should be your goal when you start using a sales funnel? Is it realistic to expect massive profits from this tool right away? On this episode, you’ll hear from Scott and Chris as they explain what sellers like you should expect when using sales funnels. As much as you’d like to make an instant profit from sales funnels quickly, that’s simply not a realistic expectation. According to Chris, a better expectation would be to break even or possibly lose a little bit of money. At the end of the day, you’ve got to adopt a long-term approach and realize what you are receiving for the price you are paying with your sales funnel. Get more helpful insights into how sales funnels work and what you should expect by listening to this helpful episode! Why you should use a sales funnel.Is there a specific reason why ecommerce sellers should start using sales funnels? Yes! Sales funnels help you gather an audience and walk your customers through a sales experience that you’ve thought through and crafted from beginning to end. One of the reasons why many sellers hesitate to start using a sales funnel is because the whole process sound intimidating. It doesn’t have to be! Take the time to listen to this episode as Scott and Chris break down the whole sales funnel process and how sellers like you can start using it today! Hear more by listening to this episode of The Amazing Seller! When you should use a sales funnel.Getting a better idea of what a sales funnel is and what to expect when using it, you might wonder when would be the best time to use a sales funnel. According to Scott and Chris, the best time to start using a sales funnel is when you have a lease three products in your brand. From there, you can start a simple and basic sales funnel to connect with and appeal to your target audience. Learn more about when to start using sales funnels to build up and expand your ecommerce brand by listening to Scott and Chris on this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 8 June 2018
Are you fired up and ready to advance your ecommerce business to the next level of growth? Could you use a little bump of encouragement and motivation to keep you headed toward your goal? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear Scott share his thought of the week and then launch into a couple of answers to questions submitted by TAS followers like you. You don’t want to miss this informative and helpful episode! Why you should be willing to fail.As an entrepreneur, you have to be automatically inclined to take some measure of risk or else you’d be content working a 9 to 5 without any problem. The issue is, many people might be willing to take one scary step toward starting a business but then they suddenly get scared to keep progressing and taking risks to grow their business. Don’t fall into that same trap! On this episode of The Amazing Seller, you’ll hear from Scott as he explains why you should be willing to fail if you have any hope of building a thriving ecommerce business. Difficulty and challenges will come, will you rise to the occasion?What is your attitude toward setbacks and challenges? Do you see them as signs from the universe that you are headed down the wrong path? Or do you see them as temporary and expected speed bumps on your journey? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why failure only occurs when you give up. This simple mindset shift can make all the difference. Don’t throw up your hands in despair when you make a mistake or struggle through a hard time, use it as a moment to learn from! Make sure to listen to this episode as Scott explains how this approach has played out in his own journey. Is it better to sell a product others are selling or create your own?What is the best way to get started with an ecommerce business? Should you get started with a hot product that lots of sellers are bringing to market with the hope that you’ll be able to market it better? Or should you focus on creating a product from scratch and build a brand and audience around that product? On this episode of The Amazing Seller, you’ll hear from Scott as he gives his take on the best way to get started. While it seems like the harder path to go down, Scott stresses the value of building a product and brand from scratch. This way you won’t have to worry about a ton of competition out of nowhere and end up with products that you can’t sell. To hear more about Scott’s take on this important topic, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Tue, 5 June 2018
Can you imagine what it would be like to have your brand absolutely crushing it in your niche market? While most entrepreneurs can imagine what success and fortune would look like, getting there is the hard part. On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his three pillars to building your brand. Scott doesn’t just talk the talk, he’s been there at the very beginning and has the battle scars to prove it. Take this opportunity to learn from Scott’s expert perspective and find out what it will take to get your ecommerce brand to the next level of growth! What does it mean to build a brand?Is brand building just slapping a logo on your products and selling them? How difficult can that be? Or is there more to brand building? On this episode of The Amazing Seller, you’ll hear from Scott as he explains the ins and outs of brand building and what sellers like you can do to build a brand that will go the distance. At the end of the day, Scott’s version of brand building comes down to establishing yourself as an authority in your niche market and building an audience. While it’s not an easy path, Scott stresses that this brand building process will lead you toward sustained profitability and growth. Hear more from Scott on this important topic by listening to this episode! Have you built your home base yet?If you have any hope of building a thriving ecommerce brand, you’ve got to get to work on creating a “Home base” for your brand. While the term may sound intimidating and complex, it doesn't have to be. All you have to do to get started is go to Wordpress or any other hosting site and start building a website with a blog. From there you can add components like an ecommerce store and landing pages. Don’t delay on this vital step! Get Scott’s helpful tips on getting a home base up and running by listening to this informative episode, you don’t want to miss it! Build an email list and use it!Have you been convinced that you should build an email list for your brand yet? What are you waiting for? Building an email list is a sure-fire way to connect with your audience and create an asset that you can use with any platform or channel. If you are intimidated by the email list building process, let Scott guide the way! On this episode of The Amazing Seller, you’ll hear why email list building is so important, how you can use it effectively, and what it takes to get started. Make sure to check out the resources section of this post for a link to the email list building workshop that Scott put together for TAS followers like you! External channels can help you build your brand’s presence.One of the best ways to connect with your audience and build your brand’s presence on the web is by investing time and resources into external channels like YouTube, Facebook, Instagram, and others. What does building up those external channels look like? On this episode of The Amazing Seller, you’ll hear from Scott as he walks through an example that sellers like you can use to get the ball rolling on your external channels. Don’t overcomplicate it! Find out what it takes to get your brand off of the ground and connecting with your target audience by listening to this engaging episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 4 June 2018
What if you could leverage that one thing that you are super passionate about and build a brand around it? Sounds too good to be true? It’s not! There is a way for high performing men and women like you to go out there and build something that you can be proud of! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes Lori to the podcast for a special coaching call. In their conversation, Scott explains how Lori can use her passion for the Keto diet to build her brand and reach a niche audience. If you’ve been wondering how to start a brand and where to start building it, this is the episode for you, don’t miss it! What is your story? Tell it!Everyone has a unique story to tell. Your story might revolve around a particular sport like baseball or competitive running. Or it may center on a hobby like bass fishing or off-roading in your Jeep! Wherever your story leads, you should consider using it build a brand and start a business. Don’t overcomplicate it, just find a way to identify and tell your story! To hear more from Scott about telling your story in an effective way that helps you build a brand, make sure to listen to this informative episode of The Amazing Seller! Capture your audience with an engaging video.Did you know that one of the most effective tools in the marketplace right now is the use of video? It’s true! Just think of how many videos you’ve stopped to watch either on YouTube, Twitter, Facebook, or Instagram in the last 24hrs. What would it take for sellers like you to harness the power of video to connect with your target audience? On this episode of The Amazing Seller, Scott breaks down how to get started with an engaging video. Scott’s tips range from bringing all of the excitement and energy you can muster to the video to making sure you mention an action step and a hook. Get all the details that you need to make a successful video for your brand by listening to this episode! Why you should build up your email list.If you’ve been around the TAS community for very long you know that Scott is passionate about getting sellers like you moving toward building up your email list. The fact of the matter is, an email list is a tool that you own and you can use at your own discretion to drive traffic and communicate with your audience. Where are you at with your brand? Have you built an email list yet? What are you waiting for? Find out how an email list can help you build up a blog, Facebook fan page, YouTube channel, and more by listening to this episode of The Amazing Seller, you don’t want to miss it! If you put in the time, you’ll see results!Too often people are looking for the quick and easy way to make money and find success. But the truth is, the “Quick” way doesn't usually work! If you want to build something that will last and provide you with a stable income, you’ve got to be ready to put in the work. On this episode of The Amazing Seller, you’ll hear from Scott as he coaches Lori through the brand building process and how it can lead to great results. Scott stresses that this is not a quick and easy way but that it takes time and effort. If you are ready to do the work, you’ll see that Scott’s method really works. Make sure to grab your pen and paper as you listen to this helpful episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 1 June 2018
Do you think it’s time to take your ecommerce business to the next level? Are you ready to explore growth options outside of Amazon so you can increase your profit margins? What is the roadmap to get there? Where do you even start? You’ve come to the right place! On this episode of The Amazing Seller, you’ll join Scott and Chris on the road as they travel to Georgia en route to an upcoming event and bring you along for the ride. In their conversation, the guys explain what Phase two entails, options you should start considering to diversify the channels your brand is featured on, and much more! You don’t want to miss a minute of this engaging episode! What is Phase 2?If you are ready to “Graduate” from Phase 1 of building an ecommerce brand and you are ready to move forward with what Scott and Chris are calling Phase 2, buckle up! On this episode of The Amazing Seller, the guys explain what you should expect from Phase 2 and how you can get started with it today. What is Phase 2? It's going deeper with much of the content that Scott has already introduced to the TAS community but with an eye of moving away from Amazon. This also includes what Scott has been covering lately under the phrase, digital marketing. To hear more about Phase 2 and how you can get started, make sure to listen to this episode! Don’t become channel dependent!Did you know that any business that is dependent on any one thing for too long is destined to fail? It’s true! If for whatever reason, Amazon decided to blacklist your account right now, would your ecommerce business survive? Chances are, your answer is no. What’s the solution? According to Chris and Scott, you’ve got to work hard at diversifying your channels so you are prepared when the curveball comes your way. Don’t leave it all up to chance! Learn from Scott and Chris’ years of experience in building ecommerce businesses on and off of Amazon so you can have a thriving business! The difference between an ecommerce site and a sales funnel.What is the difference between driving traffic to your ecommerce site and driving traffic to your sales funnel? Which place is the best landing spot for your target audience? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain the difference between each landing location and why it matters which one you choose. The main difference between the two options is that a sales funnel is a more narrow and focused experience for your customer. When you drive your customer to your sales funnel, they won’t hear all about your brand and all the other distractions that a full site might feature. Which one should you send your customers to? It depends on where you are at in your brand development. Listen to Scott and Chris explain which option might be best for you by listening to this helpful episode! Three ways to grow your business separate from Amazon.As Scott and Chris expand on what Phase 2 is all about, you might be wondering where you should jump in to get the ball rolling. According to the guys, there are three great starting points for you to move from Phase 1 and start working toward Phase 2 of your ecommerce business.
Which option is the best one for you? Hear more from the guys as they expand on each of these ways to grow your business off of Amazon by listening to this informative episode, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 30 May 2018
What’s the deal with advertising on Facebook these days? Is it still a good platform to market your business on in light of all the privacy concerns? Is Messenger really the best channel to connect with your target audience? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes returning guest, Rick Mulready. In his conversation with Scott, Rick covers why Facebook is still a good platform for marketing, what it takes to build a custom audience on Facebook, the ins and outs of using Messenger in an effective way, what’s working in the Facebook ad space, and so much more! You don’t want to miss a minute of this engaging episode with Rick! Is Facebook still a good platform to market your brand?With all the recent news about Facebook and privacy concerns, is it still a good platform for ecommerce businesses to market their brand? On this episode of The Amazing Seller, Scott sits down with Facebook expert, Rick Mulready. Rick explains that in spite of all the concerns about Facebook, it is still a massively profitable and efficient tool for ecommerce businesses. Don’t run for the hills! Facebook is making good changes to its privacy policies and they are coming up with new ways for sellers like you to engage your audience. To hear more from Rick’s expert perspective, make sure to listen to this informative episode! How to build a custom audience on Facebook.If you’ve done your homework and you’ve got a list of people who have purchased from you, how can you use that information to start building an audience on Facebook? Is that the best way to start building your custom audience or is there a better way? According to Rick Mulready, that is exactly what Facebook wants you to do! Once you’ve uploaded that information, then you can start building what's called a “Lookalike” audience list that you can use to start broadening your reach. While “Cold traffic targeting” is still a good approach to use, Rick is convinced that this approach is the best way to get your brand started on Facebook. Learn more from Rick on this important subject by listening to this episode! Using Messenger to connect with your audience effectively.In the ecommerce world, many leaders are going crazy over the huge open and click rates that they are seeing when they use Facebook Messenger to connect with their audience. Should you start using Messenger to connect with and broaden your audience? What is the best way to use Messenger? On this episode of The Amazing Seller, you’ll hear from Facebook marketing expert, Rick Mulready. From Rick’s perspective, the best way to use Messenger is by leading with “Permission based content.” Permission based content is content that asks for a type of response or engagement from the customer. You can even think of your strategy with Messenger this way, engage in a way that you would like to be engaged. What else can you learn from Rick’s approach? Find out on this exciting episode! Don’t get discouraged, roll with the changes!What is your response to change? Do you embrace it and move on or do you shrink back and hide until it’s passed? If you hope to be in the ecommerce industry for any length of time, you’d be wise to adapt to the many changes that will come your way. It’s so easy to get discouraged and frustrated, don’t let that happen to you! You are in control of how you respond to any change that Facebook, Amazon, YouTube or any others roll out. Keep up to date with any an all changes that affect the ecommerce community by staying connected to The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 28 May 2018
How do you build and develop an audience for your ecommerce business? What does it take to reach your target demographic group? Should you focus on multiple channels or just one at a time? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over five ways that sellers like you can get started with building your audience. Don’t leave all of your audience-building efforts to chance! Learn from Scott expert advice and walk away with clear action steps by listening to this engaging episode, you don't’ want to miss it! You’ve got to be ready to play the long game!Let's face it, building a thriving and successful ecommerce business is going to take time. Don’t think that you can listen to a few podcasts and read a few blogs and then expect to have booming business overnight! The old saying is true, nothing worth having comes easy. On this episode of The Amazing Seller, you’ll hear from Scott as he explains what it means to play the long game and build your business step by step. If you are ready to put in the time, you’ve come to the right place. Get all the info you need to start your ecommerce business by listening to this valuable episode! No experience necessary, learn as you go.Have you ever heard of the phrase analysis paralysis? It simply means that you can study and research something so much that you can’t find a simple place to start. Don’t let that happen to you! The truth is, you don’t have to be an expert at building an ecommerce business to get started. Sure, you should have important resources that you rely upon to help you navigate issues as they come up but you don’t have to know everything to get started! Learn from Scott’s story and just pick your first step so you can get moving today. Learn more by listening to this helpful episode! 5 ways you can build an audience.If you’ve come to the stage in your process of building your ecommerce business where you are ready to start growing an audience, Scott’s developed five ways to help you begin. You don’t have to go it alone! Here are the five ways you can start building an audience for your ecommerce business;
To hear Scott expand on each of these six ways to build an audience for your ecommerce brand, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! 3 action steps you should consider starting today!Too often business leader and entrepreneur have all these great ideas but lack a clear way to move forward and execute them. Have you struggled with this issue in the past? How can you break the cycle of inaction and move forward with clear action steps? On this episode of The Amazing Seller, you’ll hear from Scott as he provides three action steps you can utilize that will help you move forward with your business.
Whichever step is the right one of you to take today, choose one! Don’t let this awesome opportunity to get started pass by. To hear Scott go further with these steps and more, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 25 May 2018
Are you ready to dive into another session of Ask Scott here on The Amazing Seller? This is the place for sellers like you who are trying to build momentum on their journey to build a thriving ecommerce business. On this episode, you’ll hear from Scott as he shares some exciting news about new TAS projects he’s working on, why it’s so important to find a source of excitement and inspiration to tap into, answers to questions from TAS followers, and much more! You don’t want to miss this great opportunity to learn helpful insights and tips that could take your brand to the next level! Find a source of excitement and inspiration and use it!Let’s face it, this mission to build a sustainable business can wear you down! So what’s the answer? Do you just grind it out until you burn out? Well there will be seasons where you will have to grind it out but what if you could find a tribe of people who help to re-energize you? Imagine how much further you could go if you had a way to fan those flames! Listen to this episode of The Amazing Seller as Scott explains how sellers like you can tap into the right voices and build a community that builds you up so you can go the distance! Why you should always drive traffic to your email list.Is it a good investment of time and resources to build up your following in channels like Instagram and Facebook or should you focus your efforts on building up an email list? On this episode of The Amazing Seller, Scott explains his thought process when it comes to building up your following. You might be surprised to hear that Scott encourages sellers to build up channels like Instagram but he says to do this in addition to building up an email list, not in place of that strategy. To get more of Scott’s insights on building up a following for your brand how to best utilize that following, make sure to listen to this episode! Is an opportunity to sell your product on Walmart worth it?While Amazon continues its dominance in the ecommerce industry, the likes of Walmart and others are trying to provide some much needed competition. The question is, should sellers take Walmart up on its offer to use their platform for sales? On this episode of The Amazing Seller, Scott shares his thoughts on this important topic. At the end of the day, Scott says that if you are invited to sell your product on Walmart and the process won’t distract or slow down any other plans for expansion like taking your brand international, you should go for it! Make sure to listen to this episode as Scott expands on this subject and much more, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 23 May 2018
What if there was a way for you to create a new income stream and validate new product ideas? Sounds too good to be true, right? It’s not! On this episode of The Amazing Seller, you’ll hear from Scott as he explains how sellers like you can leverage a blog to feature products that appear on Amazon. This is by no means, a get rich quick scheme. If you want to make this opportunity work, you’ve got to put in the hard work and follow Scott’s helpful five-step process. To find out what it takes to get started with this venture, make sure to catch this helpful episode! Become an affiliate for Amazon & Clickbank!A great way to earn revenue on your blog is to feature products from Amazon and digital product from Clickbank that line up with the general theme or focus of your brand and blog. In order for this to succeed, you’ve got to be able to create engaging content that your target audience will connect with. Don’t miss this simple way to create an additional revenue stream by linking to traditional and digital products! Learn more about this whole process from Scott by listening to this engaging episode of The Amazing Seller, you don’t want to miss it! Optimize your blog post content!If you are ready to start putting time and energy into building up a blog so that you can receive income from affiliate links, you’ve got to start working on optimizing your blog and its contents. How will people find you? What keywords will you use? How can you connect with other blogs and come up with a partnership? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how sellers like you can start optimizing your blog so the right people can find it and engage with your content. Don’t leave it all up to guesswork and chance! Learn more by listening to this exciting episode! Leverage your email list to drive traffic.If you’ve been around the TAS community for very long, you know that Scott is BIG on sellers creating their own email list to connect with their target audience. Have you built your email list yet? What’s holding you back? On this episode of The Amazing Seller, Scott goes over a great use for your email list and how it can help you make money without a product to sell! Scott explains that you can utilize your email list to drive traffic and hopefully affiliate sales through your blog post. Again, it’s helpful to make sure that the content you are driving your followers to provides value and connects with your brand. Learn more about this important topic from Scott by listening to this episode! Use the sales data to validate product ideas!Wouldn’t you love to make money while you used the market to validate product ideas for your brand? Of course, you do! Is that amazing scenario even possible? What does it look like? On this episode of The Amazing Seller, Scott shares how he and his team have used this strategy of analyzing the sales from their blog to drill down into niche product ideas. You can use this same strategy to see which products your target audience is attracted too and then go to work on your next product idea! It doesn’t have to be more complicated than that! Get more helpful tips and insights like this one from Scott by listening to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 21 May 2018
What does it take to overcome self-doubt and move forward to build a business in the ecommerce sector? How do you create an environment where you can thrive and grow as a business leader? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes Joel Bower to discuss the topic of self-doubt. In his conversation with Scott, Joel explains how to identify what is holding you back, why it’s important to surround yourself with the right people, how money amplifies your character, the steps to overcome self-doubt, and so much more! You don’t want to miss a minute of this engaging episode with Joel! How to identify what’s holding you back.Imagine what it would be like to hone in on that one thing that is holding you back in life and business. Are you looking for a way to identify and remove that obstacle that you can’t quite seem to conquer? You’ve come to the right place! On this episode of The Amazing Seller, Scott sits down with Joel Bower and together they reveal a helpful approach that sellers like you can use to find out what’s holding you back. To help you get started with identifying the thing that’s holding you back, Joel suggests taking pen to paper and writing down why you are fearful of moving forward with your business. Make sure to listen to this episode as Joel and Scott expand on this topic and more! You’ve got to find the right voices to listen to!One of the major causes of stunted growth and development in leaders comes down to the people they surround themselves with. Who are the voices that you allow to influence you and hold sway in your life? Do you need to make some changes? On this episode of The Amazing Seller, you’ll hear from Scott and Joel as they go over why it’s so important to make sure you are listening to the right voices in your life. Joel goes even further and encourages sellers like you to work hard and gathering a diverse chorus of voices and personalities that you surround yourself with. Learn more about this topic from Scott and Joel by listening to this helpful episode! How money and success reveal who you really are.Did you know that the quickest way to get to the heart of a person is to give them loads of money and success? It’s true! The truth is, money is neutral, wealth alone doesn’t have the ability to change your character, it only reveals what was already there. On this episode of The Amazing Seller, Scott and Joel dive into the topic of success and money to analyze how it reveals what lies beneath the surface of business leaders. Don’t get caught up in the lie that money and profit are evil, they aren't! Find out how you can learn from this important observation and set yourself up for success early in your career by listening to this episode! Steps you can take to overcome self-doubt.When it comes down to it, what are some steps that you can take today to start moving away from self-doubt and toward a brighter future? On this episode of The Amazing Seller, Scott and Joel cover key steps that you can begin working on right now!
If you are ready to take action and start the hard work of walking through these steps to break free of the hold that self-doubt has over you, make sure to listen to this episode as the guys expand on these helpful steps! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 18 May 2018
Are you fired up and ready to go? How are you progressing in building your ecommerce business? Could you use some helpful tips and insights to get your brand in a better position to compete? You’ve come to the right place! It's time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he reflects on his recent trip to Sellers Summit, explains the direction he’s headed with TAS, and answers to questions submitted by TAS followers like you! Don’t miss this great opportunity to get tap into Scott’s excitement and energy! What decision will you make?It may sound crazy but did you know that the difference between success and failure comes down to a decision that you choose to make? When you boil it all down, you really only have two options in life and business. Do something or do nothing. Which will you choose? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how making the decision to take action and do something can lead you down the path toward growth and opportunity. Are you guaranteed success if you take action? No! But once you get the ball rolling and experience failure and setbacks, you can learn from them and move forward. You won’t get anywhere by standing still! Hear more from Scott as he expands on this topic by listening to this episode! How to use product inserts properly.How can you effectively connect with your customers and fans? Is there a way to communicate with them through your packaging? Yes, there is! You can include something called, “Product inserts” to give more information to your customer on how they can use the product they purchased more effectively. The key here is, Amazon doesn’t want sellers like you to drive their customers away from their platform. This can be a fine line to walk. Find out how to use product inserts as effectively as possible by listening to this episode of The Amazing Seller, you don’t want to miss it! Can you get rich quick using Scott’s ecommerce approach?Let’s face it, the drive in many ecommerce and entrepreneurial spaces today is to get rich quick. If you’ve been around the TAS community for very long, you know that’s not what Scott is all about. He wants to help sellers like you build a business and become successful but that’ll take hard work and determination. On this episode of The Amazing Seller, you’ll hear from Scott as he explains why he doesn’t endorse the get rich quick approach. You can tell that this is an important topic for Scott, he gets pretty passionate and fired up about it and for good reason! Learn more about Scott’s mindset and what it’ll take to build a thriving ecommerce business by listening to this helpful episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 16 May 2018
Let’s face it, building a brand that’s successful isn’t an easy task. If you are anything like most prudent business leaders, you'll take any help that you can get. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they unpack some insights they recently shared at a mastermind event. In their conversation, the guys touch on how to use external traffic, why you shouldn't delay in building an email list, how to connect with social media influencers, what it takes to craft compelling offers for your target audience, and much more! You don’t want to miss a minute of this engaging episode! How to harness the power of external traffic.Remember that old line “If you build it, they will come” from the Kevin Costner movie, “The Field of Dreams?” While that may apply to spirits coming to a mystical baseball diamond, it doesn’t apply driving traffic to your product listing. If you build everything just right, you still have to find your audience and drive them to your product listing, an email list, or a landing page of some type. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how sellers like you can take full advantage of external traffic to your brand is in the best position to succeed, don’t miss it! Is it really necessary to build an email list? Yes!If you’ve heard it here once, you’ve heard a thousand times, build an email list! Seriously! What are you waiting for? Don’t you want an effective tool that you can use at your own discretion to communicate with your target audience? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain all the benefits of creating an email list and how it can help sellers like you get an edge over the competition. This is a tool you can use to validate new product variations, get helpful feedback on the direction of your brand, drive traffic to your listing, and so much more! If you haven’t been convinced of the necessity of building an email yet, you need to listen to this episode! Connecting with social media influencers is easier than you might think.Taking that first step to connect with a social media influencer may sound really intimidating but it doesn’t have to be! Stop putting stock in your own excuses and go for it! On this episode of The Amazing Seller, Scott and Chris break down how easy it is to reach out to an influencer and begin the process of partnering with them. It’s as easy as pulling out your smartphone and recording a video to send to an influencer in your niche market. What do you have to lose? Don’t make it more complicated than it has to be! Hear more from the guys as they expand on this subject and more on this helpful episode! What it takes to create a compelling offer for your target audience.Have you taken the time to create an offer to entice and engage your target audience yet? What worked for you, what didn’t work? Do you plan on creating another offer in the future? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they share their tips on creating a compelling offer for your target audience. One of the most important tips that the guys share is to make sure that the offer you making to your target audience is valuable! You aren’t going to get anyone interested in something that is either junk or inexpensive. Get more tips from Scott and Chris by listening to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 14 May 2018
What’s it really like growing up as the child of an entrepreneur? Does that knack for innovation and experimentation really get picked up by children from their parents? On this episode of The Amazing Seller, you’ll get the special opportunity to learn from Scott’s oldest daughter, Alexis. Over the course of their conversation, Scott and Alexis discuss their home life, what Alexis observed from an early age, how the entrepreneurial mindset has influenced her as an adult, what she’s currently working on, how she plans on using the skills Scott taught her, and so much more! You don’t want to miss this fascinating insight from Alexis! Watch out! Children are more perceptive than you may think!Due to the fact that children are young and small, we adults tend to discount or underestimate how perceptive they really are. Case in point, Scott’s daughter, Alexis. She had the opportunity to observe Scott make bold moves with his career in business over the course of her childhood. From those observations and through conversations she’s had with Scott, Alexis has adopted an entrepreneurial mindset. This mindset has allowed her to view the world through the lens of opportunities rather than obstacles. To hear more about Alexis’ story and what she was able to observe from Scott’s career, make sure to listen to this engaging episode! Looking for ways to serve people.One of the best ways to stand out in the marketplace no matter your niche is to focus on serving people with the very best intentions. Listening to Scott’s daughter, Alexis, you can really see how that message was passed down from Scott to her. On this episode, you’ll hear from Alexis as she shares how the emphasis on service that she received from her parents came with her when she left their house. From her work as a hairstylist to her work with teens in a local youth group, Alexis has focused on ways she can make a difference to the people she works with. You don’t want to miss this great opportunity to learn from Alexis’ example and the inspiring way she sees the world! How to get started in any market.If you had to jump into a random market right now, would you know where to start? What would be your first step? What if there was a way you could learn an approach that had universal application to any market you found yourself in? On this episode of The Amazing Seller, you’ll hear from Scott and his daughter, Alexis as they share their approach to getting started in any market.
These four steps are just the tip of the iceberg! Learn more from Scott and Alexis as they expand on these steps and share additional insights on this exciting episode, you don’t want to miss it! The influence and impact that parents can have on their children.Can a parent’s occupation end up influencing their children? Did your parent’s occupation have any impact on your life as an adult? Have you thought about the legacy you are leaving for your children or the people who matter the most in your life with your business decisions? On this episode of The Amazing Seller, Scott’s daughter, Alexis shares how her parent’s decision to live life on their terms and embrace the entrepreneurial lifestyle has influenced and impacted her as an adult. While she may not end up following exactly in her parent’s footsteps, there is no denying that Scott’s decision to work for himself has trickled down to his children like Alexis. Hear more from Alexis’ perspective and the great rapport she shares with Scott by listening to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 11 May 2018
How’s your progress toward building your ecommerce business going? Could you use a little push in the right direction to get back on track? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares some helpful insight from a recent conversation he had with his oldest daughter. He also covers answers to questions submitted by sellers like you! Don’t miss this exciting episode that delivers the tips and information you need to succeed! Making money isn’t taboo!While it may be popular to “Hate” on businesses that make a lot of profit and successful people who live extravagantly, there’s reason for caution. At the end of the day, money is neutral, it’s what people do with it that makes all the difference. On this episode of The Amazing Seller, you’ll hear from Scott as he goes over a recent conversation he had with his oldest daughter about money. What he ultimately wanted to get across to his daughter was the lesson that you can have a positive impact on the world with the money you earn and that earning money isn’t some taboo to be ashamed about. To hear more about Scott’s perspective on this topic, make sure to catch this episode! UPC changes and maintaining momentum.What options are available if you are running into challenges when it comes to your product’s UPC? Can you get a new UPC and maintain your product’s status on Amazon? On this episode of The Amazing Seller, Scott tackles a question from a TAS follower like you who is facing this very scenario. While it may not be ideal, if you are out of compliance with Amazon’s terms of service you’ll need to start over with an authorized UPC. To get all the details about UPC’s and how to find ones that are above board, make sure to listen to this helpful episode, you don’t want to miss it! Creating a streamlined brand and securing trademarks.Are you ready to take your ecommerce brand to the next level? Have you been trying to figure out if this whole ecommerce thing is right for you and have reached the point where you are ready to go all in? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how to streamline your brand and get started on brand registry. While all the steps and terms may sound confusing, Scott takes his time to break down the whole process so sellers like you can jump right in without missing a beat. To hear more about his subject, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 9 May 2018
How can ecommerce business leaders like you take your brand to the next level of growth? Is there anything you are missing that a seasoned ecommerce expert could help you see? On this episode of The Amazing Seller, Scott sits down for part two of his conversation with Allison and Tim. In their conversation with Scott, Allison and Tim learn about the importance of building your own assets away from YouTube and Amazon, they discuss how their brand is uniquely positioned in the marketplace, they find out why they need to start developing a Facebook presence, and so much more! Discover what lessons you can come away with from their coaching call with Scott by listening to this informative episode! You’ve got to start building your own assets!If you were to take an inventory of your business right now, what assets do you have at your disposal? As an ecommerce business leader, you probably don’t have much starting out, but what are you working toward? What are you building? Have you considered building an email list as a way to ensure your brand can outlast any significant market changes from Amazon, YouTube, Instagram, etc.? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why sellers like you need to think long-term about the assets you can create to set your business up for success. Don’t miss this helpful episode! Recognize and leverage your unique position in the marketplace.Do you know what unique advantage that you and your brand bring to the marketplace? Seriously! Every person has a unique story to tell and personality to display, how can you use yours to advance your business? On this episode of The Amazing Seller, you’ll hear from Scott as he shares what he sees in Allison and Tim’s brand and how they can use their story to their advantage. While you may not feel like you have a story to tell or you don't’ feel like putting your story on display, find someone who can represent your brand. People connect with people! Learn more about this important topic by listening to this episode! Why you need to start building a Facebook presence for your brand.If you have any hope for your brand to grow its social media presence, you need to be on Facebook. It may sound crazy but it’s true! Facebook is the most likely place where your target audience spends their time and interacts with their social network. Don’t you want to take advantage of that as a business leader? On this episode of The Amazing Seller, Scott convinces Allison and Tim to change their perspective on utilizing Facebook for their brand. If you only view Facebook as a platform to share your content on a newsfeed, you are missing out! Learn from Scott all about Facebook videos, Facebook Ads, fan pages, how to market your product on the platform and so much more! You don’t want to miss a minute of this useful episode! Give yourself permission to learn along the way.Has your journey as an ecommerce business leader been smooth and easygoing? If it’s been like most ecommerce leaders, the answer is likely, no. What lessons have you learned along the way? Have you given yourself permission to fail as much as you’ve encouraged yourself to succeed? The path of an entrepreneur is a bumpy one and you’ve got to be prepared to pivot and make adjustments along the way. Learn from Scott’s experience and his helpful advice as a seasoned ecommerce business leader by listening to this fascinating episode, you don't’ want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 7 May 2018
What does it take to get a six-figure business unstuck and back on the road to prosperity? How do you make sure you aren’t missing significant opportunities to expand your brand build a sustainable business model? On this episode of The Amazing Seller, you’ll hear from Scott as he speaks with Alison and Tim on a coaching call. In their conversation with Scott, Alison and Tim go over their business, consider how to leverage their growing YouTube channel, learn why it’s important to connect with influencers, and much more! You don’t want to miss a minute of this engaging episode featuring Alison and Tim! How to leverage a growing YouTube channel.What can you do to take full advantage of a successful YouTube channel as it relates to building an ecommerce brand? Is there a way to ensure that your followers can stay connected to your content outside of YouTube or whichever social media channel they find you on? On this episode of The Amazing Seller, Scott explains why sellers like you should create opportunities for your followers to join an email list. Don’t assume that you will always have access to your YouTube channel or Facebook group! Things can change quickly and you want your business to be prepared for the worst-case scenarios. Listen to this episode as Scott explains how to leverage a YouTube channel for the best results and much more! What it takes to connect with social media influencers.How can you expand your reach and find new ways to connect with your target demographic? What does it take to get connected with social media influencers that align with your brand’s niche focus? On this episode of The Amazing Seller, you’ll hear from Scott as he helps Alison and Tim understand how to connect with social media influencers in a way that makes the most sense for their business. Scott also explains why it’s important to create bundles that entice your target audience and why you should drive them to a landing page so you can capture their info and keep them apprised of your brand’s offerings. Learn more from Scott on this exciting episode! Use your passion and share your story!What is one of the best ways to grow your brand and build long-term success? Connect with your target audience by sharing your passion and your story! Seriously! If you can find a way to share your love for cooking or bass fishing in a genuine and authentic way, you’ll find a following in no time! While it may be a simple approach, it’s not without its unique challenges but this method is a proven way to build a following that will help your business grow. To hear more about this effective strategy and how Scott encourages sellers like Alison and Tim to use it, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! Why it’s important to pick one area of focus.Do you ever struggle with honing in on one area of focus in life or business? You aren’t alone! Many business leaders find it difficult to limit their time and attention to one area but this is often to their detriment. On this episode of The Amazing Seller, Scott explains why it’s important for sellers like you to do your best at picking one channel or direction with your business and sticking with it for a sustained amount of time. As a business leader, you are likely a driven and energetic person but all that drive and energy gets wasted when it’s scattered in multiple directions! Listen to this episode as Scott talks with Alison and Tim, ecommerce sellers like you who find themselves in the midst of this struggle. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 4 May 2018
Are you fired up and ready to tackle another weekend reaching for your goals and laying the foundation for your future? Could you use some encouragement and insight as you build your ecommerce business? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he goes over answers to questions from TAS followers like you. Topics in this episode include launching variations, PPC challenges, resources for starting Facebook Ads, and much more! You don’t want to miss a minute of this engaging episode! Do you have the right mindset?One of the things that will make or break your chances for success in building a thriving ecommerce business is the state of your mindset. Seriously! If you are stuck in an unhealthy and constantly negative or limiting mindset, you won’t go far. On this episode of The Amazing Seller, you’ll hear from Scott as he shares a conversation that he recently had with his oldest daughter about money and preparing for the future. Find out what you can learn about your own mindset by listening to Scott’s story, you don’t want to miss it! The best launch approach when it comes to variations.What is your strategy when it comes to launching your first product in your ecommerce brand? Are you starting with just one product, one product with variations, or are you launching with multiple products? On this episode of The Amazing Seller, you’ll hear from Scott as he provides his perspective on launching your first product and putting it in the best position for success. According to Scott, it’s best to start out with only two or three variations with at least 50 units in stock. Scott also stresses the importance of focusing on just one variation and pouring all of your time and resources into it. To hear more about this important subject, make sure to listen to this episode! How to start using Facebook Ads the right way.If you are ready to start expanding your brand’s reach into social media channels, you are going to need to know how to set up effective ads. What’s the best approach to setting up ads on Facebook? Where do you even start? On this episode of The Amazing Seller, Scott shares an important resource that will help sellers like you get started with Facebook ads the right way. Thankfully, Scott has formed a helpful partnership with Rick Mulready and together they’ve provided a resource for sellers to utilize that goes over all the info they need to know when approaching Facebook ads for the first time. Hear more about Scott’s work with Rick and the link to their resource at the end of this post! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 2 May 2018
Have you reached the point in developing your ecommerce brand that you are ready to start creating videos that will help you grow your reach and expand social media presence? Are you looking for tips and insights that can help you put out solid content that will connect with your audience? Look no further! On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his three-step formula to create Facebook videos that will get traffic and boost your sales. Don’t leave it all up to guesswork! You can count on Scott’s years of wisdom and experience in this important area. Listen to this episode to get the entire three-step formula and more! Don’t delay, set up a Facebook fan page today!What is your strategy for connecting with your target audience on social media? Have you already started the process of building a social media presence or have you avoided that aspect of expanding your brand’s influence? According to Scott, the best place to start with social media engagement is by creating a Facebook fan page. You don’t have to have everything ready to take this step and it doesn’t cost you anything! You’ll need this asset started when you are ready to begin creating and posting videos for your brand. To learn from about this important first step from Scott, make sure to listen to this episode of The Amazing Seller! Questions you should ask yourself before you create a video.As you sit down to start thinking through your ecommerce brand’s first video that you’ll post on social media, there are a few important questions that you should ask yourself. These questions will help you narrow your focus and clarify the purpose of your video.
Asking yourself these questions and really thinking through your answers will put you and your brand in the best position for success as you move into video and content creation. To hear more about this topic from Scott, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! Why you need several “Calls to action.”Can you think of the last time when you watched a video or a pitch about a product and found yourself wondering what the point was? Don’t let that be the takeaway that your viewers get when they finish your video! On this episode of The Amazing Seller, you’ll hear from Scott as he stresses the importance of providing several “Calls to action” in your Facebook video. While it may not feel natural at first, using a call to action at the beginning of your video and at the end of your video will help guide your audience toward their next step with your content. To hear great examples of how to naturally and seamlessly include your calls to action, make sure to listen to Scott’s expert advice on this episode! Educate and engage your audience!If you think back to the last video that really pulled you in, what was it that kept you engaged? Will you go back to that source for more videos? Was the video entertainment focused or educational? On this episode of The Amazing Seller, Scott explains why it’s vital to educate and engage your audience when you create your Facebook videos. If you want to build a following you’ve got to deliver good content that educates your audience on a topic they are interested in. To keep your target audience coming back for more content, it’s important to engage them with questions and encourage them to comment on the video. To hear more helpful tips from Scott on this subject, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 30 April 2018
How do you get an ecommerce business off of the ground? Where do you even start? Which voices should you be listening to? Should you go with an “Authority site” approach, “Amazon” approach, or a hybrid approach? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes Lynn and Rich to the podcast as he walks them through a coaching call. Lynn and Rich have enjoyed business success but have found that their heart isn’t in their work anymore. Now they want to move toward building an ecommerce business as their passion project. To hear Scott help them unpack their plans and help them understand what it will take to put their ideas into action, make sure to listen to this episode! Start with what you know!Are you looking for the best route to follow when building your ecommerce business? Why not start with what you know? Seriously! Don’t overcomplicate it if you don’t have to! Make a list of the topics and subjects that you are passionate about or have experience with. From there, start making a list of products that you can speak about or build a brand about with credibility. If you could make a profit by selling something you are passionate about, your “work” will be effortless! To hear more about this approach from Scott, make sure to listen to this informative episode of The Amazing Seller, you don’t want to miss it! Don’t be too quickly scared away by competition.Have you been scared away from pursuing an ecommerce business in a product category that is competitive? Don’t be so quick to write it off! There are multiple ways you can get your business started in even the most competitive arenas. On this episode of The Amazing Seller, you’ll hear from Scott as he explains his approach to Lynn and Rich. While Lynn and Rich are passionate about helping people their age address their hair appearance needs, they’ve been warned about getting involved with such a competitive category. Find out why Scott encourages them to rethink that caution if they are passionate about the subject and much more on this informative episode! How Amazon can help you get started.If you were to start an ecommerce business right now, what platform would you use to build it? Would you launch exclusively on Amazon or would you focus your efforts on building an “Authority site” to gain credibility and launch your brand from there? What about a hybrid approach? On this episode of The Amazing Seller, Scott explains why Amazon is such a helpful tool to get your ecommerce business up and running. If you’ve been around the TAS community for very long, you know that Scott encourages sellers like you to think beyond Amazon for sustained business success. To get Scott’s full take on these approaches and which one he suggests to Lynn and Rich, make sure to listen to this episode! Don’t succumb to analysis paralysis, take action!What is your plan of action for your ecommerce business? Do you have a clear plan for getting it launched? Do you have a roadmap of what your first year’s goals and benchmarks are? What are you doing right now to build momentum and more importantly, take action? On this episode of The Amazing Seller, Scott stresses the need for sellers like you to do your research and due diligence but then to pick a direction and take action! Don’t succumb to analysis paralysis, learn from Scott’s years of hard-fought wisdom and move forward on your journey today! Hear more from Scott and his eye-opening conversation with Lynn and Rich on this episode. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 27 April 2018
What progress have you made on your ecommerce business journey so far? Are you hitting all of the benchmarks you had hoped you would be at this point? What steps are you taking to stay focused and headed in the right direction? On this episode of The Amazing Seller, you’ll enjoy another session of Ask Scott! As usual, Scott provides some helpful insights with his thought of the week and then he launches into answers to questions from TAS followers like you! Make sure to catch this informative and helpful episode, you don’t want to miss it! Never say “Never!”When was the last time you did something that you never thought you’d do? What made you change your mind? How can this lesson apply to your work building your ecommerce business? On this episode of The Amazing Seller, you’ll hear from Scott as he shares a helpful lesson from his life about learning to never say “Never.” While you may be convinced that you’ll never go in a certain direction in life or business, don’t rule it out completely! Remaining flexible and open to change can end up paying huge dividends. To hear more about how this concept played out in Scott’s life, make sure to listen to this episode! Marketing an original product.If you are part of the TAS community, you are likely a driven business-minded individual who is looking for a way to make a sustainable living. One of the best ways to do this is by creating a unique product that addresses a common market need or pain point and goes to work building a brand around that product. If you choose to go this route, don’t neglect a larger strategy of building a suite of products that will make up a whole suite of products that will draw in your target audience. To hear more tips on marketing an original product and building a thriving brand, make sure to listen to this episode of The Amazing Seller! Product categories.As an ecommerce business leader, should you be concerned about product categories and how they are used in Amazon searches? Can changing product categories really help increase your chances of success and growth? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thoughts on product categories and their role in setting your product listing up for success. According to Scott, your product category can make an impact on how your customer finds your listing but it shouldn’t be too much of a concern that you consider changing product categories. Go further with this important concept with Scott by listening to this engaging episode, you don't’ want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 25 April 2018
What does it take to build a thriving and expanding ecommerce business in today’s marketplace? Is it still possible for entrepreneurs to find that fabled success that they’ve been dreaming of? On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about his journey and the lesson on display that enabled him to reach success and build off of it! Scott’s not here to convince everyone how easy the road to success is, in fact, he stresses how hard it can be. But it’s not impossible! If you are willing to put in the work and follow Scott’s time-tested approach, you have a high likelihood of finding your own level of profitability. Make sure to listen to this episode to hear more about Scott’s story and his approach! Learning, growing, and adapting.When was the last time something that was worth having, came easily to you? Seriously! If you want to enjoy sustained success, you’ve got to be willing to work hard and earn your way! On this episode of The Amazing Seller, Scott explains how he has been able to enjoy various seasons of success in his business career. While it hasn’t always been easy, Scott attributes much of his success to his commitment to learning from his mistakes, taking risks to grow his businesses, and adapting to create new opportunities. To hear more about his unique and worthwhile approach, make sure to listen to this engaging episode! Find a unique selling point and highlight it!How do you make your business stand out from the competition? Do you find innovative ways to market it to your target audience? Why should your customer consider you over your rivals? On this episode of The Amazing Seller, Scott shares why sellers like you need to focus on providing a unique selling point that makes you stand out from the crowd. It can be hard to really make your product or service jump out among all the others out there clamoring for your prospective customer's business. In Scott’s experience, it all comes down to bringing your customer value in a way that no one else can. To hear more about bringing value and standing out, make sure to listen to this episode, you don’t want to miss it! Don’t take on everything at once, break it down.Too often, many business leaders will work really hard for a short period of time and then experience burn out. Don’t let that be the story of your brand and business! On this episode of The Amazing Seller, Scott provides some helpful insights that will allow your business to go further and make it to your long-term goals. It may sound simple but Scott has found that breaking down your short term and long term goals into manageable chunks can help you focus on your high priority tasks in a way that sets you up for success. Don’t let the overwhelming prospect of getting everything done at once dominate your time! Learn more about this important topic on this episode! Leverage your passion!Did you know that customers can spot someone who is passionate about their business from a mile away? It’s true! They may not be able to articulate it in direct terms but they will often pick it up on a subconscious level. Set your brand up for early success by leveraging your passion and allowing your target customers to tap into your excitement! The best way to build a positive reputation for your business is to let your passion shine through in your work. To hear examples of this practice from Scott and how he’s seen it work in his own business ventures, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 23 April 2018
What? A special announcement from Scott? What is going on with TAS and this new direction Scott is headed in? How will this continue to benefit ecommerce sellers? Find out the answer to all these questions and more on this exciting episode! As Scott reveals his new direction, he also touches on what has contributed to his success so far and why he's hopeful for the future. You are going to love the new direction that Scott is headed in, and it makes sense! Hear all about it by listening to this engaging episode, you don't’ want to miss it! Helping business leaders create digital products.What comes to mind when you think about digital products? Do you think they have the potential to deepen a brand’s presence and impression upon consumers? How can digital product help business leaders achieve a competitive edge? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why he is pouring his signature dedication and standard of excellence into an avenue that is focused on helping leaders like you take advantage of tools like digital products. To hear more about Scott’s new focus and how you can connect with what he has to offer, make sure to listen to this episode! The only person holding you back is you!If you’ve been around the TAS community for very long, you know that Scott is passionate about helping ecommerce business leaders like you get into the right mindset in order to succeed in life and business. How would you grade your mindset right now? Are you in a healthy place or do you need some inspiration and challenge in that area? On this episode of The Amazing Seller, you’ll hear from Scott as he encourages sellers like you start by taking a look in the mirror! While it may be a tough truth to face, the fact is more often than not, the primary person holding you back from moving forward is the person you see looking back at you in the mirror. Learn more from Scott on this important topic by listening to this episode! Don’t worry, Amazon isn’t going away anytime soon.If all of this talk about moving in a new direction has you concerned that Scott is no longer confident in the stability and future of Amazon, you couldn’t be further from the truth. Scott is simply taking an opportunity to practice what he preaches day in and day out, diversification! If Amazon were to suddenly collapse overnight, would your business survive? It should be every ecommerce business owner’s goal to answer that question with a resounding, “Yes!” Hear more about Scott’s continued confidence in working with Amazon and why you should start considering a hybrid business approach by listening to this episode of The Amazing Seller! Leaving a meaningful legacy.When was the last time you really took a minute to consider the legacy you are leaving behind both personally and professionally? Seriously! While this may be a topic that is far off in the future for many young business leaders, it’s a vital one to consider. On this episode of The Amazing Seller, Scott takes a moment to explain why the thought of leaving behind a meaningful legacy led him to start moving in a new direction with his time and energy in business. Find out more about Scott’s plans and how they can inspire you to consider your legacy by listening to this episode, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 20 April 2018
Are you fired up and ready for another weekend working toward your ecommerce business goals? Do you need a little push to get you moving in the right direction? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller podcast! On this episode, you’ll hear from Scott as he shares some helpful tips that will expand your thinking. He’ll also cover answers to questions from TAS followers like you! Grab your pen and paper, you don’t want to miss a minute of this informative and engaging episode! Time, Focus, and EnergyWhen was the last time you got some really good advice that helped you in the long run? How would you implement advice or insight that you find valuable? On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about some great insight and wisdom that recently received from a mastermind session. At the mastermind, Scott heard three topics mentioned frequently; time, focus, and energy. To hear Scott break down the lessons he learned around each topic, make sure to listen to this episode. You just might find the key insight that will take you to the next level! Connecting with your buyers.What is the most effective way to connect with buyers who are interested in your product category? What can you do to cultivate that connection and build an audience with a robust network of fans and followers? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how building an email list can help you make the most of your efforts to connect with potential buyers. While it may not always be easy, Scott is convinced that building a brand through an email list is the best strategy right now for most ecommerce businesses hoping to get their brand off of the ground. To hear more about this important subject, make sure to listen to this episode! You don’t need to have a fully developed brand site right away.While it may sound scary to start building a web presence without all the pieces in place, it’s not as risky as you may think. Don’t let the idea of having everything perfect get in your way of taking action and getting your brand rolling! On this episode of The Amazing Seller, you’ll hear from Scott as he explains why you need to start building your email list and gathering your audience. If you wait for the perfect timing and for all the stars to align, you are going to be waiting around forever! Make your goals and benchmarks but go ahead and start putting your brand out there on the market. Hear more from Scott as he explains why you don’t have to have a brand website set up to get rolling right now! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 18 April 2018
When was the last time you were in a room with people who were so successful and advanced in their careers that it made you feel like extremely average? What did you learn from that experience? Would you do it again? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over their recent mastermind experience. In their conversation, the guys explain why it’s so important to learn from successful business leaders, the importance of cultivating a healthy mindset, how to set stretch goals, why you shouldn't do what everyone else is doing when you should consider making a pivot, and so much more! You don’t want to miss a minute of this valuable episode! Make sure you take the time to learn from others!What do you do to invest in your education? Seriously! Do you take the time to go to seminars, read books, research business strategies, and learn from mentors? You don’t have to let your life be consumed by all these educational avenues, but it is important to pick one and learn! If you have any hope of building a thriving business, you’ve got to learn from others who have gone before. Listen to this episode of The Amazing Seller to hear from Scott and Chris as they describe how formative their mastermind experience has been and why they’ve committed to staying lifelong learners! The only thing holding you back is you.What is the state of your mindset right now? Do you feel confident in your abilities and the direction of your ecommerce business, do you feel overwhelmed and hopeless or somewhere in between? On this episode of The Amazing Seller, Scott and Chris share their take on mindset and why it’s an important factor in your personal and professional development. Too often, leaders don’t reach their benchmarks because they’ve either burdened themselves too much or they haven’t challenged themselves enough. Don’t let that be your narrative! The only one who can get yourself out of the way is the person you see in the mirror. Learn more about mindset and setting yourself up for success by listening to this important episode! Why you need stretch goals.When was the last time you really pushed yourself to achieve something you’ve never tried before? What is the status of your goals? Do they all seem easy and attainable or do they require you to stretch and push past the comfortable? Don’t allow yourself to be satisfied with average goals! It’s been said that “If you want something you've never had you must be willing to do something you've never done.” What are you willing to do that you’ve never done before? How will you stretch yourself and your business over the next twelve months? Discover the supreme importance of stretch goals from Scott and Chris on this episode of The Amazing Seller, you don't’ want to miss it! Don’t give up!As tempting as it may sound, you can’t give up. Take charge of your story! Many business leaders fail because they throw in the towel. Here’s a tip, you’ll never fail if you refuse to give up! Sure, setbacks and challenges will come, that’s the nature of life and business but you don’t have to let them take you out of the game. Commit to yourself and your business to see it through to the end, no matter what, that’s the mindset that’ll lead to success. To hear more about this topic and additional insights from Scott and Chris, make sure to listen to this engaging episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 16 April 2018
Are you still trying to figure out how you can make this whole ecommerce thing work for you? Wouldn’t it be great to get some tips and insights from someone who was in your shoes just a few short years ago and has experienced impressive results since? You are in luck! On this episode of The Amazing Seller, you’ll hear from guest Kevin Sanderson as he shares his story and what he’s learned from his ecommerce journey. Don’t leave it all up to guesswork! Learn from Kevin’s unique perspective and take in his sincere advice on this informative episode! Taking full advantage of the international marketplace.Can you imagine achieving the level of success it’d require to bring your ecommerce brand to the international marketplace? Does it feel like an unreachable dream? Ask yourself why it seems so impossible because it’s not! On this episode of The Amazing Seller, join Scott as he sits down with someone who has made it happen with their ecommerce brand. While it wasn’t easy, Kevin Sanderson says that sellers like you should not be so afraid of taking your brand international. Sure, it has its ups and downs but it has been a profitable and educational experience for Kevin and his business so far. Learn more about Kevin’s story on this exciting episode! Don’t get too far ahead of yourself!One of the worst things you can do when you start a long distance race is to start off sprinting. When it comes to long-distance running, the key to success is to pace yourself. The same principle is true when it comes to getting a successful ecommerce business off of the ground. Kevin Sanderson says that too often he’s seen ecommerce business owners get way too far out ahead of themselves before they needed too. He encourages business leaders to take their time and go step by step through the process of building and then expanding their ecommerce business. Get more helpful tips from Kevin on this episode of The Amazing Seller, you don’t want to miss it! Whatever gets measured, gets managed.How do you make the right steps and get your ecommerce business off of the ground? How do you get started when you have a family and you are trying to holding down a full-time job, is it even possible? On this episode of The Amazing Seller, you’ll hear from Scott and his guest, Kevin Sanderson. Kevin explains that the road to getting your business off of the ground can be challenging but anything worth doing will provide its own set of challenges. His advice is to start by taking a look at how you spend your time on a daily and weekly basis and then evaluate where you can start shifting things around to make time for your budding business. Listen to this episode to get additional insights from Kevin! Is it too late to ride the ecommerce wave?One of the common questions that Scott gets from TAS followers is, “Is it too late to catch the wave of building an ecommerce business?” The answer that Scott provides time and time again is a resounding, “NO!” The truth is, it’s not too late to get started and even if it is too late, so what? Be that person who breaks barriers and challenges the status quo. If you feel compelled to reach for something beyond what you currently have, you are going to have to take risks! Get Scott and Kevin’s full take on the state of the ecommerce industry by listening to this informative episode, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 13 April 2018
Are you fired up and ready to advance your ecommerce business? What are some of the issues that are holding you back from reaching your full potential? Chances are you’ll hear something on this session of Ask Scott that will help you get headed in the right direction. On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thought of the week and provides answers to questions from TAS followers like you. You’ll also hear how you can participate in a recent TAS contest and get an update about the new Product Discovery Bootcamp. Don’t miss this engaging episode! Good customer service can make all the difference.When was the last time you received really good customer service? What made it stand out to you? How much more likely are you to give that company your business in light of your experience? On this episode of The Amazing Seller, you’ll hear from Scott as he shares one his weekly thoughts on customer service. While you may never get a chance to meet your customers face to face, that doesn’t mean you can’t make a positive impact on them. Consider personalizing you're follow up emails and making them less formal. Go out of your way to make a connection and show that you care. Learn more about this important topic from Scott on this episode! Why your brand needs a spokesperson.Are you more or less likely to buy from a brand that makes an effort to engage with you? Seriously! Sure, some brands can be over the top and cheesy but the ones that get it make an effort to support their customer community. On this episode of The Amazing Seller, Scott shares why he is convinced that brands have a greater chance to succeed when they have a spokesperson. You may not feel like you could pull off being the spokesperson for your brand, that’s fine! But you would be wise to take the time and connect with a social media influencer or someone you know who would be willing to partner with you and serve in that capacity. Hear more about this subject by listening to this episode! Compensation for product reviews.With all the recent changes at Amazon regarding reviews and how they are solicited, is it wise to provide compensation for product reviews? Is there a better way to boost your chances for reviews? On this episode of The Amazing Seller, Scott provides his opinion on giving reviewers compensation for their product reviews. Now that Amazon has cracked down on how reviews work and who posts reviews, Scott says that it’s best to avoid any forms of compensation in exchange for reviews of your product. If you want to share a group code in a group, that’s fine as long as the group isn’t said to be a review group. Get more info on reviews and the best way to get them for your product by listening to this informative episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 11 April 2018
Did you know that little bumps of encouragement and positivity can go a long way? It’s true! Surrounding yourself with the right message day in and day out can have a profound impact on your mindset and your actions. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they share a story from a TAS follower like you. From that story, you’ll learn about the importance of refusing to give up, why there is great potential for success in the ecommerce industry, why it’s important to pay attention to your competition, how making a plan can set you up for long-term success, and so much more! Don’t miss this great opportunity to learn from Scott and Chris on this engaging episode! Get into the right mindset!If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you embrace a healthy mindset. You might not put a lot of stock into the concept of your mindset but you know that there are things that will influence you positively or negatively. Dwelling on positive and constructive ideas and surrounding yourself with sources that provide you those ideas is what having the right mindset is all about. Learn more about the significance of having the right mindset and how it can help you on your journey toward success by listening to this episode of The Amazing Seller with Scott and Chris! You can avoid failure by refusing to give up.As a business leader, you want to avoid the dreadful experience of failing. What if there was a way to avoid failure altogether? According to Scott, the best way to avoid failure is by refusing to give up! Does this mean that you won’t have setbacks and challenges along the way? Of course not! But it is up to you to decide if those setbacks and challenges will knock you out of the game. If you want to succeed, you’ve got to cultivate a thick skin and a relentless commitment to staying the course. To hear more insights and lessons from Scott, make sure to listen to this episode of The Amazing Seller! Pay attention to your competition and learn from them!Did you know that one of the best ways to create an unstoppable brand is by researching your opposition? Seriously! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how studying your competition and the feedback they receive can help you improve your brand. With Amazon, you have a significant advantage at your fingertips! Check out your competition and discover their customer’s complaints and the things they love, then use that data to improve your product. Hear more from the guys on how you can best position your brand for maximum profitability on this episode! Embrace a long-term expectation for success.If you have any hope for significant growth and profitability in the ecommerce industry, you’ve got adopt a long-term expectation of success. Your brand will fail if you bank all of your hopes on getting rich quick or finding some overnight success. The road to long-term and sustained success comes down to planning, losing some money, and making the right adjustments along the way. Listen to this episode of The Amazing Seller as Scott and Chris expand on adopting a long-term view of success and so much more! You don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 9 April 2018
Can you believe it? FIVE HUNDRED episodes of The Amazing Seller!!! That is quite the milestone! Week in and week out, Scott delivers on the goods with all the helpful content that he’s put together from his own experiences and his connections with other leaders in the ecommerce industry. While Scott is excited about this awesome milestone, he’s also aware that he couldn’t have reached this point without passionate and engaged followers like YOU! Because of your commitment to the podcast and the TAS community, Scott’s been able to reach more people with constantly improving content. This is your moment to celebrate too! Sit back and enjoy this special edition of The Amazing Seller! Don’t underestimate the role of your mindset!While it may sound kind of “Out there,” mindset really is a critical factor in a business leader’s chances for success. What are you doing to address your mindset? How has your mindset changed over the years? On this episode of The Amazing Seller, Scott looks back on his journey and reflects on the significant role his mindset has played on his journey toward success. Don’t assume you’ve got it all figured out! Taking the time to analyze and consider what lens you view your life and business through could be key to unlocking your future potential. Learn more about this important topic by listening to this episode! Why brand building is the way to go.If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you understand that brand building is the best investment for long-term success. Can you make a quick buck by putting out a trending or attractive product? Sure! But if you are looking for a way to make sustainable profits and develop an asset that you can sell to someone else, later on, you’ve got to take brand building seriously. Get more of Scott’s take on brand building and why it truly is the best course of action for ecommerce sellers by listening to this episode of The Amazing Seller! Stay focused on what matters!Do you ever have a difficult time staying focused? You aren’t alone! Many business leaders find it challenging to zero in on the most important aspects of their life and business. As you become more successful, the challenges and distractions will increase. On this episode of The Amazing Seller, Scott shares his story and why learning to focus on what matters has made a significant impact on his journey. Don’t follow the shiny objects and the tempting promises to get rich quick! If you want to build something that will last, it’s going to take time and effort. Don’t lose sight of your end goal! Hear more of Scott perspective on staying focused by listening to this engaging episode, you don't’ want to miss it! Use your story to build your brand.Just as you have been moved by Scott’s story and the TAS brand, you have that same potential for success by leveraging your story! While you may not feel as comfortable or as confident as Scott often appears, you have it in you tell your story or connect with someone who can be that face of the brand. Don’t sell yourself short! Put in the time to tell a story with your brand that will resonate with people and make a difference. If you think of all the brands you are loyal to or feel a connection to, you’ll realize that someone took the time to think out and execute that narrative. To hear more about what it takes to use your story to build your brand and platform, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 6 April 2018
How are your efforts toward building your ecommerce business going? Do you find yourself in need of some encouragement while you plow ahead? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week and tackles some answers to questions from TAS followers like you. Have pen and paper ready as Scott covers feedback hacks, using credit cards to bankroll products, how to form a business partnership and more. You don’t want to miss a minute of this engaging episode! One thing leads to another, so TAKE ACTION!While getting started with your ecommerce business may sound scary and daunting, it doesn’t have to be. As Scott often says, chuck it down. The truth of the matter is, one thing will lead to another which will lead to another, and before too long, you’ll have success piled up. But if you remain constantly intimidated by the big idea of starting your business, you’ll never get started. Pick one thing that you can do today and TAKE ACTION! To hear more about this pivotal step, make sure to listen to Scott’s words of wisdom on this episode of The Amazing Seller! Don’t fall for gimmicks and hacks.What is the best way to reach out to your customers and increase your chances for positive feedback? Is it a good idea to include graphics and other tools to “Spice” up your email so it’ll encourage buyers to respond? On this episode of The Amazing Seller, Scott provides his perspective on this important topic. According to Scott, including graphics of any kind in your email to customers is a bad idea. One reason Scott offers is that of the formatting of images and graphics, your email is likely to end up flagged as spam or as a promotion. He also touches on the fact that it most likely would be against Amazon’s terms of service. If you’d like to hear more of Scott’s take on this topic, make sure to listen to this episode. Why it’s important to cautiously enter into a business partnership.Is it a good idea to enter into a business partnership as you look to build your ecommerce business? Are there any tips for making this happen successfully? What are some things to look out for? On this episode of The Amazing Seller, you’ll hear from Scott as he gives his take on business partnerships. Scott says that a business partnership can be a really good idea and increase the chances for a brand to become profitable because you’ll have two people with vested interest in making sure the business succeeds. However, he cautions that like all relations, you’ve got to make sure that the person you are partnering with is the right fit for your personality. Learn more about business partnerships on this informative episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 4 April 2018
Do you find yourself slipping into the hole of looking for that next big product that is going to go viral and make you rich? In a lot of ways, it’s like the old gold rush days. Come strike it rich before it’s too late! But there has to be a better way, a more sustainable business model than hoping that you’ll find the next fidget spinner before anyone else. On this episode of The Amazing Seller, you’ll hear from Scott as he goes over several ways you can locate solid products to sell and build a long-term brand in the process. If you want sustained success, you’ve come to the right place! Hear more on this exciting episode! Yes, Amazon is still incredibly relevant for ecommerce sellers.With the constantly evolving state of the ecommerce marketplace, many sellers wonder if Amazon is still the best bet to get their business off the ground and running. According to Scott, Amazon is absolutely the best place to be right now. Given its size and reach, Amazon is still the right place to test products, build your brand, and maximize your profitability. To hear more from Scott on why he still uses Amazon and why you should as well, make sure to listen to this episode of The Amazing Seller! You don’t want to miss it! Don’t overlook Ebay!Once a commanding force in the ecommerce marketplace, Ebay has taken a backseat in recent years as Amazon has dominated the headlines. Is Ebay still a good place for ecommerce leaders to sell and test their products? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his perspective on Ebay and how sellers like you can use it to your advantage. Scott points out that Ebay is a great location to conduct product research and to find out what other products people are looking at when they purchase the product you are considering selling. Get more information on this important subject by listening to this episode! Google can help you get a finger on the pulse of the market.Did you know that you can use Google to help you understand the demand for products in the marketplace? It’s true! When you search for the keyword of a product you are interested in through the Google search bar, you can see what product come up for sale using the “Shopping” tab. This is a great way to get a larger view of what people are searching for and buying using the keyword you are interested in going forward with. To hear more from Scott about how to use Google to conduct your product research, make sure to listen to this episode! Why having a suite of products can make you more profitable.What is your end goal in building an ecommerce business? Seriously? Are you trying to make some quick cash or are you trying to build a long-term, sustainable business that you can be proud of? On this episode of The Amazing Seller, you’ll hear from Scott as he stresses the importance of building a robust brand that can go the distance. Don’t settle for short-term success! The tools are right at your fingertips to build a brand using a proven model. With a little hard work, you can find a great product and build a whole suite of products that work together to form a brand. Learn more about this innovative and successful approach from Scott on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 2 April 2018
It’s time for another exciting Hot Seat Session with Scott and Chris! This is where you get to hear the guys break down the data and product listing from one of their Private Label Classroom students who is looking for input to get their business to the next level of growth. If you find yourself stuck and struggling to find the right piece to make your brand take off, this is an episode you want to pay attention to. What are you waiting for? Have pen and paper ready for this informative episode of The Amazing Seller! Product research is a vital step!If you’ve been around the TAS community for very long, you know that Scott stresses the importance of taking your time in the product research phase. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how the product research step impacts your brand. It may sound complex but the guys do a great job unpacking and explaining product validation. Don’t make mistakes you can easily avoid! Take the time to learn from Scott and Chris’ expert advice including the 10x10x1 strategy so you can get your ecommerce brand up and running. Get in the right mindset for success.If you have any hope for long-term profitability for your ecommerce business, you’ve got to be willing to take a few hits along the way. Don’t expect to start raking in profits right of the batt, be prepared to weather the storm of getting a brand up and running. You’ll have a great chance for success if you adopt the mindset of seeing this a multistage process. To a good grasp what you should expect, listen to this episode of The Amazing Seller as Scott and Chris take their time to educate sellers like you on long-term brand success. You don’t want to miss it! Why it’s important to pay attention to the competition.Do you have a good idea of what your biggest competitor’s business looks like? Have you poured over their numbers and sketched out a map of their apparent strategy in the marketplace? How would you rank your product and product listing compared to theirs? Would you buy your product over theirs? On this episode of The Amazing Seller, Scott and Chris share why it’s so important to understand your competition in the product space you are hoping to make an impact in. If you’ve missed this important step, it’s not too late! Listen to this episode and get the information you need get headed in the right direction. How product variations can make your product stand out.As an ecommerce business leader, you want to do everything you can to make your product stand out and succeed. From featuring sharp, high-quality pictures to cleaning up the content of your product listing, chances are you’ve done a lot to attract buyers and get them to purchase your product. But have you taken it one step further by offering attractive product variations? On this episode of The Amazing Seller, Scott and Chris explain how offering the right product variations can make your product more appealing than the competitions and give you insight into what the market demands are for your product. Hear more about this important topic on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 30 March 2018
Are you fired up and ready to attack your weekend with passion and energy for your ecommerce business? Do you need a little push to get you going? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares another helpful “Thought of the week,” then he launches into his answers to questions submitted by TAS followers like you. Don’t miss this great opportunity to get helpful information and a jolt of excitement and energy injected into your day! You have permission to dream!Do you ever find yourself doubting your abilities or chances to be successful in life and business? What drives those doubts? What limits your ability to dream and strive to accomplish your dreams? On this episode of The Amazing Seller, Scott provides encouragement for sellers like you who are doing their best to grow their business and achieve their dreams. You’ve got to let go of those limiting believes you have about yourself and the negative narratives that others tell you. You have permission to dream! Go out there, dream big, and take action! Why you reviews shouldn't be your #1 concern.As an ecommerce business leader, you know that customer reviews of your product on Amazon is important, but don’t make it your #1 priority! Seriously! Before you get too concerned about reviews, you need to make sure you have the right amount of traffic flowing to your listing and that the traffic is converting to sales, the reviews will come. On this episode of The Amazing Seller, you’ll hear from Scott as he goes over his take on reviews and discount codes. If you are ready to take your brand to the next level of growth, make sure to listen to this engaging episode! Don’t let competition scare you.What do you do when faced with a significant challenge? Do you embrace it or tiptoe away? That’s the question that many ecommerce sellers have to ask themselves in the product research phase. While it may require more work, don’t let competition scare you away from a product that you believe you could succeed with. Instead, focus on what you can do to stand out, build a following, and make your customer experience better than anyone else's! To hear more about this important topic with Scott’s expert take, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 28 March 2018
You’ve heard the phrase, “Knowing is half the battle,” right? It’s true! If you can learn to understand what it is that causes most people and even business leaders to fail, you are well on your way to avoid making those same mistakes. On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes Joel Bower to the podcast. In their conversation, they discuss the importance of knowing your “Why,” getting rid of common excuses, the value of learning from failure, pushing past the comfortable, and so much more! Don’t miss this great opportunity to really understand why most people fail to succeed so you don’t go down the same path! Is your “Why” big enough?What would you do to accomplish your “Why?” Seriously! Would you move heaven and earth so you could enjoy your “Why” being fulfilled? If the answer is no, your “Why” isn’t big enough to get anything done! The truth of the matter is, no one accidentally falls into success. You have to go out there and fight, tooth and nail for it. The only reason you’ll do that is if you have a huge motivating goal that you want to accomplish. To hear more about the critical role your “Why” plays in your chances of success, make sure to listen to this helpful episode of The Amazing Seller! Don’t listen to your excuses, crush them!What are some common excuses you’ve heard from your inner voice or from others when it comes to change in your life or business? A common excuse is, “There’s not enough time.” Do you find yourself believing that excuse? On this episode of The Amazing Seller, Scott and Joel discuss some common excuses like this one and explain how to crush them. At the end of the day, you have to decide if your goals are worth the extra effort. Do you value your dream more than you want an extra hour or two of sleep? You have to crush your excuses, no one can do that for you! Learn more about this important topic from Scott and Joel on this engaging episode! Learn from failure and never give up.Too often, business leaders or aspiring business leaders will run into adversity or defeat and thrown in the towel. Don’t let that be your story! Did you know that you can repurpose failure and use it to fuel your drive for success? It’s true! Learn from those defeats and display them proudly and battle scars that you've survived on your journey toward success. Join Scott and Joel on this episode of The Amazing Seller as Scott tells a fascinating story that illustrates this lesson of learning from failure and refusing to give up. You don’t want to miss it! If you want to succeed, you have to push past your comfort zone!What does it take to have a robust and thriving ecommerce business in the marketplace today? The short answer is, hard work! Not many people respond well to that message but it’s true. If you are looking for a get rich quick scheme, building an ecommerce business is not it. It takes hard work and dedication to build a brand that can weather the storms of life and provide long-term sustainability. Are you ready to put in the work and push past your comfort zone? It’s been said, "If you want something you have never had, you must be willing to do something you have never done." Do the hard thing, go out there and put the tools and lessons that Scott has taught into practice, you won’t regret it! Get more helpful input from Scott on this exciting episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 26 March 2018
What will it take to implement a solid strategy that will set your ecommerce business up for success? How can you get started while keeping an eye on the next steps for your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he lays out a simple process that you can use to make sure your business is in the right position for maximum profitability. Don’t just leave it all up to guesswork along the way! Have pen and paper ready as Scott shares from his years of ecommerce experience, you don’t want to miss it! How an email list can make your brand valuable.As a business leader, you know that assets are an important aspect of building a profitable business. What are you doing right now that adds value and equity in your ecommerce business? On this episode of The Amazing Seller, Scott shows how building an email list can add immediate value and serve as a long-term asset to your business. Don’t assume that Amazon will always be the best stream of revenue for your ecommerce business. Building an email list is easier and more important to your business that you may think. Hear more about list building on this informative episode! Social media can give your brand depth and reach, use it!Did you know that building a robust social media presence can help your brand earn significant consumer trust? It’s true! You can also use social media to grow your email list and educate your target audience. The truth is, social media is a tool that many ecommerce leaders don’t use to its fullest potential. What can you do to make sure your brand is using social media in the best possible way? Make sure to listen to this episode of The Amazing Seller as Scott explains how sellers like you can begin social media engagement in a way that makes your brand stand out! Make sure you are creating a pleasant customer experience!Have you ever had a terrible customer experience? How likely are you to give that brand or business another shot? What can you do to make sure your customers have a positive experience and keep coming back to your brand? On this episode of The Amazing Seller, Scott explains why it’s vital to the success of your business to carefully consider how your customers experience with your brand and products. From your product listing to email communications, you have the ability to leave your customers with a positive or negative experience. Learn more about this important topic from Scott expert perspective on this episode! Why you should find three products that work together.One of the best ways to set your brand up for long-term success is by researching a product that can easily be bundled or grouped with several different products. Don’t think of your product as existing in isolation, think of it as part of your larger, brand-focused approach. While this process may sound intimidating, Scott clearly and simply maps it all out so sellers like you can clearly see why it makes sense. To hear more about this process, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 23 March 2018
Are you ready to go out there and take the tools you’ve learned to build your ecommerce business? Do you need a little extra burst of motivation to help you along the way? Look no further! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares a story about attending a Yankees preseason game with his daughter and some lessons learned from that experience and as usual, he’ll cover answers to questions from TAS followers like you. If you are ready to take your efforts with your ecommerce business up a notch, this is the episode for you! Don’t give up!As the leader of a startup business, you are well aware of the highs and lows of the whole process. So what do you do to stay motivated and pressing toward your goals? How do you keep discouragement and frustration at bay? On this episode of The Amazing Seller, Scott opens up about a lesson he came away with from a trip with his daughter. On a recent trip to Florida to see a Yankees preseason game with his daughter, Scott became aware of the significance of persevering toward the goal. In his story, he explains that his daughter missed out on an autograph from her favorite player despite all her planning, excitement, and anticipation. Instead of letting her stay disappointed, Scott encouraged her to focus on the positive (She got a fist bump from that player) and to make a plan to get the autograph next time or follow up with the player with a letter in the mail. To hear more about Scott’s inspiring story and his takeaways, make sure to listen to this episode! Why it’s not too late to start building your email list.How can you set your newly selected product up for success even though you haven't built an email list to drive early sales and traffic? Is there a good strategy to roll out while the product is en route? On this episode of The Amazing Seller, Scott explains why it’s never too late to start building your email list. While Scott stresses that it’s never too late or too early to start building your email list if your product is about to launch, a good strategy is to start an aggressive PPC campaign. To hear more about this topic and how you can create the best circumstances for your brand to succeed, make sure to listen to this informative episode! How do you stay focused amidst all the distractions?Let’s face it, we live in the digital age where distractions and shiny objects abound! What should a business leader do to minimize those distractions and stay on target toward their objectives? On this episode of The Amazing Seller, Scott goes over some helpful tips that sellers like you can use to tune out the noise and concentrate on what really matters. One of the best ways to zero in on your tasks and avoid distractions is to break them down into “chunks,” as Scott likes to say. There are also a number of tools online that will help you eliminate distracting websites like Facebook, YouTube, Twitter, and others. Learn more about this important topic from Scott by listening to this episode, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 21 March 2018
How can ecommerce business leaders like you build your brand and reach your target audience? What does it take to build an ecommerce business away from Amazon? On this episode of The Amazing Seller, you’ll hear from business leader and entrepreneur Ryan Lee. Ryan returns to TAS to give an update on his career, what his new brand is all about, why it’s important to take a long view approach, how messaging matters, and so much more! Learn what you need to grow your business and take your brand to the next level. You don’t want to miss a minute of this fascinating and engaging episode featuring Ryan. Why problem-solving products work.How can you take the steps to set your product up for early success? Find a problem people are having with a topic or current product and solve it with your product! On this episode of The Amazing Seller, you’ll hear from Ryan Lee as he explains why addressing a common problem can lead to brand success. Consumers will fork out a lot of money on the marketplace for solutions to some of the most irritating issues. To build off of this concept, take Scott’s approach and find a problem you can solve in a niche passion/hobby industry. According to Scott, that’s the perfect brand recipe. To hear more on this important topic, make sure to listen to this episode! You need a face for your brand!One of the most important concepts for entrepreneurs and business leaders to understand is how important consumer trust is to the growth of your brand. Don’t take it for granted, you have to work hard to earn the trust of your target audience because they won’t trust you right off the bat. On this episode of The Amazing Seller, Scott lays out what it will take to build the trust of your customers. While building customer trust is not easy, Scott is convinced that the effort is worth it. A good way to start building that trust is by posting videos and sharing your face or that of your spokesperson who will serve as the face of the brand. Find out why this so crucial for your brand’s profitability on this episode! Don’t be afraid to take a risk.If you are going into the ecommerce business sector to play it safe, you might not be in the right market. Come to grips with it now, if you want to have success you have to be willing to take a risk! On this episode of The Amazing Seller, you’ll hear from Ryan Lee as he stresses the importance of taking a risk to get the ball rolling. What are you waiting for? What is holding you back? Do your research, that’s is an important step but sooner or later, you’ve got to take action! Learn more about taking risks and moving toward action on this informative episode featuring Ryan, you don’t want to miss it! Building a successful brand is a marathon, not a sprint!What are your long-term goals for your ecommerce business? Do you want to build it in order to sell it a few years down the road? Are you hoping that it will end up providing your long-term profitability? Or are you looking to get quick success and cash? On this episode of The Amazing Seller, Scott, and his guest, Ryan Lee explain why you need to remember that ecommerce brand building is a marathon, not a sprint! Both of the guys have seen too many leaders get started with their ecommerce business only to wash out in a few months. Don’t let that happen to you! Adopt the long-term view of success and learn from Scott and Ryan’s example. Find out more on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 19 March 2018
How can ecommerce sellers like you understand and take advantage of the right market for your budding brand? Is the market identification process as complicated and involved as it sounds? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down three types of markets and how sellers like you can take advantage of them. If you are looking for the best way to build and expand your brand while maximizing your efforts, this is the episode for you! Make sure to have pen and paper ready as Scott lays it all out on this informative episode! What are the three types of markets?What are the three types of markets you can choose to build your brand around? How do you know which one is the best option for you? On this episode of The Amazing Seller, Scott explains all three market types so you have a clear direction on which one is the best fit for you.
To hear Scott expand on these markets and each of their pros and cons, make sure to listen to this engaging episode! Why the hybrid market is Scott’s top pick.While each market has its strong advantages and disadvantages, Scott is convinced that the best market to take advantage of is the hybrid market. In this market, you can capitalize on both problems and pain points and build a brand addressing passions. It’s the best of both worlds! To get more ideas on how you can move into this market and get your brand in a position for the most success, make sure to listen to this helpful episode of The Amazing Seller, you don’t want to miss it! How content creation can help you stand out.Have you ever come across an offer that you couldn’t pass up? Of course, you have! How can you, as a business owner, create that same experience for your potential customers? What offer or content could you provide that would make them stop and provide you with their email address? On this episode of The Amazing Seller, Scott explains how crafting the right offer and providing the right educational content can set you apart from your competition. Don’t be satisfied with looking like and sounding like all the other brands out there, stand out! Find out more about this vital topic on this episode with Scott! There are great products all around you, pay attention!Did you know that there are great products all around you that could be your next big product for your ecommerce brand? It’s true! If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you see that everyday items are just waiting to be used in an ecommerce brand. Find out what steps you can take to start noticing those products by listening to this exciting episode of The Amazing Seller, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 16 March 2018
Are you fired up and ready to push yourself and your business to the next level of growth? You should be! This is the place where you will get loads of motivation and information so you can go out there and develop your ecommerce brand. Welcome to another Ask Scott session here on The Amazing Seller! On this episode, Scott shares his always helpful thought of the week and dives into questions from TAS followers like you! He tackles topics including landing pages, product variations, creating an LLC, and so much more! You don’t want to miss a minute of this informative and engaging episode. Don’t take the easy way out!Remember back in school when the teacher would announce a big test? Were you ever tempted to take a shortcut and cheat on that test? Even just a little bit? It can be so difficult to resist the temptation to take the easy way out, this fact is true in life and business! On this episode of The Amazing Seller, Scott shares his thoughts on why it’s important to resist the tempting and eye-catching offers like, “How to grow and expand your business overnight.” If you want to build something sustainable that will last, you have to do it right and that often means taking the long way to get there, but don’t worry, it will be worth it! To hear more about this important topic, make sure to listen to this episode! Why it’s important to eliminate distractions.Do you ever find yourself spiraling down a vortex of options? Are you ever immobilized by all the possibilities at your fingertips? If that resonates with you at all, you need to know that you aren’t alone! On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thoughts on how sellers like you can stay focused on what matters most in your business. According to Scott, it all comes down to eliminating distractions from your life. Do you spend too much time researching over and over again? Are you to easily distracted by the likes of Facebook or YouTube? Limit your access or time with those distractions! Make sure to listen to this episode as Scott expands on this subject and much more! Do you need a business license to get started?As you start putting all the pieces together so you can finally launch a product and begin building your brand, you may be wondering if you need a business license. If so, what type do you need? How do you get it? On this episode of The Amazing Seller, Scott shares how TAS followers like you can get started on the right foot. As you know, Scott can’t provide legal answers so you are going to want to consult with someone local who knows your laws but the fact of the matter is, you don’t need a business license to get the ball rolling with Amazon. However, it is a good idea to go ahead and get registered as an LLC as it helps to protect you as a business owner. To hear Scott provide some additional details about this topic, make sure to listen to this helpful episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 14 March 2018
Have you heard of the recent updates that Amazon is starting to roll out for its sellers? What are the implications of these new changes? How can you make the most of the updates so your brand and grow and thrive? On this episode of The Amazing Seller, Scott and Chris break everything down so you have a clear understanding of what this means for your ecommerce business. Don’t take this update for granted! There are some really helpful changes that could transform the way you track information and drive traffic to your listings. Make sure to listen to this episode to get all the information you need! What is the “Social Media Promo Code?”One of the cool and really exciting new updates that Amazon is rolling out to its sellers is a “Social Media Promo Code.” With this promo code, sellers like you have far more control over how you offer discounts and promotions to your followers for your products. This change also brings with it a new Amazon powered, landing page. You can now drive traffic to this landing page without worrying if that traffic will convert to a sale. To get the complete breakdown of what these new options and tools mean for you and your ecommerce business, make sure to listen to this episode of The Amazing Seller as Scott and Chris explain it all! Using unique URLs.Did you know that you can now create unique URLs to be used by social media influencers so you can track your traffic more effectively? It’s true! You can do this by utilizing what Amazon calls a “Promotions Report.” On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over how you can use this Promotions Report and the unique URLs to your advantage. Scott and Chris have been testing this tool and the Social Media Code in small portions in their new brand. To hear their results and what you can do to get started with these new features, make sure to listen to this episode! Why you should create an Amazon Storefront page.Have you created an Amazon Storefront page for your ecommerce brand yet? If you have, what has been your experience using it? What can you do to optimize your use of this Amazon feature? On this episode of The Amazing Seller, Scott and Chris share how sellers like you can start making the most out of your Amazon Storefront page. Amazon has recently added a new feature to the Storefront page called “Sources.” This tool enables you to create links that will help you tag and identify traffic that comes to your Storefront. There are some amazing uses for this new feature, to hear them all, don’t miss this exciting episode! Don’t get overwhelmed, pace yourself!With all these new changes and the fast pace nature of building a business in a competitive space, it can be really easy to get overwhelmed. Remember Scott’s advice, you don’t have to do everything at once! Make a list, plot out milestones where you can start looking at new options as your business gets off the ground. It all comes down to taking it one step at a time. To hear more from Scott and Chris and how you can set your ecommerce business up for success, make sure to listen to this informative episode of The Amazing Seller! You don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 12 March 2018
How can you make sure your brand is in the best position to succeed in today’s marketplace? Are there common mistakes that many sellers are making that you could easily avoid? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they host another Hot Seat session where they break down the numbers and listings of a TAS seller like you! Join the guys as they discuss important topics like why presentation matters, the necessity of knowing your market, how to set your giveaway contest up for success, why it’s important to reach out to social media influencers, and much more! You don’t want to miss a minute of this informative episode! What is your end goal, building a brand or selling a product?If you’ve been around the TAS community for very long, you know that Scott and Chris are passionate about helping sellers like you build a robust and sustainable ecommerce brand. What you’ve got to figure out for yourself is if you want to take the long-term approach and build a brand or opt for the short term success of selling a product. On this episode of The Amazing Seller, you’ll hear from the guys as they explain the difference between these two approaches. The reason why it’s important to make this distinction is so that you clearly know how to best use your time and resources to achieve your end goal. To hear more about this important decision, make sure to listen to this helpful episode! How social media influencers can help you stand out!As you continue to hone your approach and implement the lessons and insights that Scott and Chris have to share, don’t forget about the wisdom of reaching out to social media influencers! As the saying goes, work smarter, not harder! On this episode of The Amazing Seller, the guys explain how sellers like you can reach out and connect with social media influencers to educate your target audience and set your brand apart from the rest! What are you waiting for? Take your brand to the next level, learn how on this episode! Why it's important to build your brand in a market you know.Don’t you hate it when someone starts chiming in on a conversation topic that they have no knowledge of? It makes the individual look silly and it makes everyone else uncomfortable, don’t be that person! If you want your brand to succeed, make sure you pick a niche market that you are knowledgeable in or have a passion for. Another option is to create a partnership with someone who eats, sleeps, and breathes that market and make them the spokesperson. Learn more about this important topic and why it’s vital to a thriving and growing brand on this episode of The Amazing Seller! Make sure to model after, not copy your competition.How do you expect to vie for the audience your competitors are going after if your product listing isn’t up to the same standards or better? The truth is, you can’t! If you want to stay competitive with your Amazon product listing, you can’t have a substandard listing! On this episode of The Amazing Seller, Scott and Chris go over ways that sellers like you can imitate, not copy your competition so your product listing doesn’t get overlooked. Don’t leave it all up to guesswork, find out what it takes to stay competitive and make sure your listing has the best possible chance for success. Learn more on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 9 March 2018
When was the last time that you were fired up and ready to tackle your goals as you build your ecommerce business? How do you sustain that passion and energy? If you are in need of a little boost, look no further! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear Scott’s encouraging and helping thought of the week, then he launches into tackling questions submitted by sellers like you. Topics covered include excess inventory problems, how to leverage YouTube channels, dealing with suspended product listings, and much more. You don’t want to miss a minute of this exciting episode! Stand out and embrace your unique qualities!So many messages in our culture tell people to go with the flow and just fit in. Standing out is not a quality that is often celebrated in our society. How does that logic apply to the business world? It doesn’t! As an entrepreneur, you need to stand out and embrace your unique qualities if you want to gain any traction. Why should your target audience give your brand a chance? Do you have a good answer for that? On this episode of The Amazing Seller, Scott shares one of his “Thoughts of the week” that came from a TED Talk. The heart of the message that stuck with Scott is the importance of understanding and communicating the unique reason why your business exists in the marketplace. To hear more about this topic, make sure to listen to this episode! How to deal with excess inventory.Have you ever been in a place where you get so excited about a project that you get a little too far ahead of yourself? If that resonates with you, you aren’t alone! On this episode of The Amazing Seller, you’ll hear from Scott as he explains how sellers like you can deal with excess inventory and take steps that will prevent that from happening in the first place. If you’ve found yourself in this position, make sure to hear Scott’s expert opinion on this topic, it could end up saving you a lot of money in the long run. Don’t miss this helpful episode! How you can leverage your social media presence to grow your brand.Are you considering making a move to build up your brand on social media platforms? Have you been thinking about creating your very own YouTube channel to build a following? On this episode of The Amazing Seller, Scott goes over some helpful insights about leveraging social media to build your brand. According to Scott, it all comes down to serving your audience. Are you ready to put out content that will appeal to the group you are targeting? Have you considered how you can provide value to that audience? If you are ready to start monetizing a social media platform like YouTube, consider taking baby steps by becoming an Amazon affiliate to test your influence over the following you’ve built. To hear more insights and lessons from Scott on this topic, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 7 March 2018
A few episodes back, Scott issued the Product Discovery 24 Hour Challenge. Did you take him up on the challenge? If you haven’t, it’s not too late! Take a look at the links in the resources section below to learn all about it. On this episode of The Amazing Seller, Scott shares some update from TAS followers like you who took the challenge and came back with some awesome results. Scott also has some great insights that you can use to take your ecommerce brand to the next level. Don’t miss a minute of this engaging episode! What is the Product Discovery Checklist?How can you build a brand in a niche market that will set your ecommerce business up for long-term success? How do you find the right market to invest your time and energy into? On this episode of The Amazing Seller, Scott explains how you can use the Product Discovery Checklist to find products that you interact with on a daily basis that could lead to your next successful product launch. If you are unfamiliar with what the Product Discovery Checklist is, here is a quick recap:
If you are ready to take the plunge with this Product Discovery 24 Hour Challenge, make sure to listen to this episode as Scott expands on this checklist and much more! Guess what? It actually works!Are you one of those people who likes to sit back and wait to see if an experiment or experience is worth your time? That’s great! But sooner or later you have to move from observation to participation! On this episode of The Amazing Seller, Scott shares some stories from TAS followers like you who took the plunge and went through the Product Discovery 24 Hour Challenge. While it wasn’t a walk in the park for everyone, it did end up providing some solid leads and helped to get the creative juices flowing. So what are you waiting for? Listen to this episode and find out what you’ve been missing! Always be aware of what’s around you!As a business leader, you are likely a curious and inquisitive person. How have you used that innate curiosity to help you as you conduct product research and look for ways to build your business? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over the ways that staying attentive to his environment and even his conversations have served him well. Don’t leave it all up to guesswork, you can learn the skill sets necessary to make your ecommerce brand competitive. Learn more from Scott’s strategy and get the tools you need to succeed on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 5 March 2018
As an ecommerce business owner, you want to do everything you can to make sure your brand is growing and thriving. What steps can you take to build out your brand and develop a presence on social media sites like Facebook, Instagram, YouTube, and others? On this episode of The Amazing Seller, you’ll hear from Scott as he lays out his time-tested strategy in five easy steps so sellers like you can get started. What are you waiting for? Grab pen and paper so you don’t miss a minute of the valuable information that Scott has to share! Get started by building a Facebook fan page.If you are looking to expand your ecommerce brand’s presence, it’s a great idea to start by creating a Facebook fan page. This is where you can start gathering a following, pushing content, and testing your product. Don’t stress out about this page needing to be perfect from day one, it doesn’t! Every brand’s social media presence has to start somewhere. To hear how Scott and his team got their social media start by building a Facebook fan page, make sure to listen to this informative episode of The Amazing Seller. You don't’ want to miss it! Don’t forget to include a call to action!One of the common mistakes that business leaders make when publishing videos and engaging with their audience is failing to provide a call to action. Are you passing up an easy opportunity to help your audience take the next step? On this episode of The Amazing Seller, Scott explains the best way to use a call to action that doesn’t come off as heavy-handed and obnoxious. The call to action is a simple and easy to understand request that you make of your audience. It can be to simply like or share your content, sign up for a contest, or ask a question. To hear more about how Scott and his brand have effectively used this strategy, make sure to listen to this episode! How Facebook Ads can help you build your brand.What is the best way to approach Facebook ads and ads in general on social media for your brand? Should you focus on diving likes to your fan page by using ads? What is a successful strategy for using ads on social media? On this episode of The Amazing Seller, Scott goes over his strategy and the best way to use ads most effectively. Scott says that it is not a good idea to use ads simply to drive likes to your fan page. Rather, Scott’s strategy focuses on website conversions where your targeted audience leaves Facebook and goes to your website and hopefully provides their email address. Hear Scott expand on this approach and more on this episode! The end goal, a social media presence and an email list!At the end of the day, all of your social media efforts comes down to building a brand presence and building an email list that will serve a valuable asset for your ecommerce business. On this episode of The Amazing Seller, Scott explains why an email list is so important to your brand and how you can leverage your email list effectively. Don’t leave it all up to guesswork and stumbling around without a concrete strategy in place. Learn how an email list can help you get the edge over your completion by listening to Scott’s proven approach on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 2 March 2018
What will it take for you to get your ecommerce business to the next level of growth? Are you ready to do whatever it takes? This is your opportunity to learn from Scott’s answers to questions from sellers like you! Welcome to another Ask Scott Session here on The Amazing Seller! On this episode, Scott shares his thought of the week about persisting to get what you want and of course, he tackles answers to questions on topics like which ecommerce shop platform you should use to expand your business, how to handle seller feedback, what drives a product listing, and much more! You don’t want to miss a minute of this informative and helpful episode! Do you really want success bad enough?Let’s face it, sometimes this journey of building an ecommerce business can get you down in the dumps. What do you do when that happens? How do you recover from losing steam? On this episode of The Amazing Seller, Scott opens up about an example from his week that made him remember why he’s on this journey for the long haul. Scott shares that his new brand ran into some hurdles this week and it really kind of sunk his attitude until he realized, when interacting with his daughter, that the key to succeeding is to keep persisting toward your goal. Does that resonate with you? Listen to this episode to hear the full story and more helpful insights from Scott! Expanding your business and using different ecommerce platforms.What is the best way to expand your ecommerce business beyond your Amazon product listing? Are you really ready to take that next step or are you just trying to do something different than Amazon? On this episode of The Amazing Seller, Scott shares his thoughts on using ecommerce platforms like Shopify to expand your brand reach. While Scott doesn’t come right out and say that this is a bad idea, he encourages sellers like you to focus on leveraging Amazon as much as possible before you decide to expand your business to other platforms. Much of Scott’s thinking comes from the fact that Amazon has everything built in so you don’t have to divide your time and energy among several different fronts. To hear more about this topic from Scott, make sure to listen to this episode! The best way to handle feedback on your seller account.As many of you know, you will sometimes run into negative comments and reviews of your product on your Amazon product listing. But what do you do when you see that type of feedback show up on your seller account? On this episode of The Amazing Seller, Scott explains how to respond when you run into this issue. While the easiest solution is to report it to Amazon, who will then remove the feedback if it has to do with the product, you might want to consider reaching out to the person who left it in the first place. To hear more about this important topic from Scott, make sure to listen to this engaging episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 28 February 2018
Welcome to part two of this LIVE Hot Seat Session with Scott and Chris! You can find a link to part one of this Hot Seat Session down in the resources section below. On this episode of The Amazing Seller, you’ll hear from the guys as they continue their deep dive into one of their student’s businesses. They particularly focus on keywords, how to get your product listing to rank, why it’s important to study the competition, how tools like Scope can help you get a competitive advantage, when it’s the right time to ramp up your PPC spending, and so much more! You don’t want to miss a minute of this informative and valuable episode! Make sure to use tools like Scope!As an ecommerce business leader, you want to maximize your efforts and eliminate as much inefficiency as possible. What is the best way to get the most out of your resources? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how using tools like Scope can help sellers like you succeed utilize automation. Don’t get stuck taking the long way when you don’t have to! The benefit of starting your business in the ecommerce sector is all the amazing tools that are being developed to help you succeed and get more done. Hear all about the tools that Scott and Chris use and recommend on this engaging episode! Why studying the competition can help you stay ahead.When was the last time you took a look at the numbers of your closest competitors? Seriously! If you aren’t checking in on your competition on a regular basis, your chances of losing out to them increase significantly! On this episode of The Amazing Seller, Scott and Chris go over the numbers of their student’s competition and explain why this exercise is so helpful. You don’t have to leave it all up to guesswork, take the time to investigate and stay ahead of the competition. If their numbers look better than yours do, turn it into a challenge and investigate why that’s the case. To hear more about this important topic, make sure to listen to this episode! Don’t forget to have a focused PPC strategy!What is your approach to your product listing and using PPC to drive traffic and get sales rolling? Have you thought that far ahead with your PPC strategy? What results have you seen using an aggressive PPC approach? On this episode of The Amazing Seller, Scott and Chris explain why it’s vital to spend big on PPC and drive traffic to your optimized product listing. While it may seem risky, remember, this is part of a larger strategy to get the ball rolling and start bringing in sales. To hear how you can roll out an effective PPC approach including what works and what doesn’t, make sure to listen to this helpful hot seat session with Scott and Chris! You don’t want to miss it! Remember, it’s a marathon, not a sprint!One of the worst things you can do as an ecommerce business leader is to buy into the lie that you can have instant success overnight. If you’ve been around the TAS community for very long, you know that Scott is passionate about communicating this critical mindset shift. Building a successful ecommerce business is a marathon, not a sprint! If you want to succeed, you have to be willing to put in the investment and realize that you won’t see huge profit margins right away. To get a complete understanding of this mindset and what it takes to grow a thriving ecommerce business, make sure to listen to Scott and Chris’ advise on this valuable episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 26 February 2018
This is a great opportunity to learn from a LIVE Hot Seat Session here on The Amazing Seller! You’ll hear Scott and Chris go over the product data of one of their Private Label Classroom students as they analyze and give their input on how the student can improve their business and get the most out of their efforts. Be patient as the guys peel back the layers and really dissect the info to get to the heart of difficulties this seller is experiencing. This is part one of a two-part episode, make sure to have pen and paper ready so you can make note of all the info that is applicable for you and the process you are currently in on your journey. Don’t miss it! Create bundles that make sense!When you are building your ecommerce brand, don’t forget to take the time to create product bundles that make sense to the consumer! Too often, sellers will bundle products that don’t make any sense and often confuse the buyer, don’t let that happen to you! On this episode of The Amazing Seller, Scott and Chris explain how you can set your brand up for success by delivering product bundles that provide value for your customer. Keep your brand consistent and on message by following the lessons that Scott and Chris have to share! Don’t miss this engaging episode! Why it’s important to have a narrow focus for your product.You’ve heard the old saying, “Jack of all trades and master of none” don’t let that saying be true of your brand or your products! While your product may have several applications, make sure that it is beneficial and not detrimental to list all those uses on your product listing! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they evaluate a listing that may be guilty of violating this important tenet. Find out how your product can stand out from the rest on this informative episode! Traffic is vital to growing a viable ecommerce business.While having a great product is really important, one of the critical factors of building a growing ecommerce business is getting enough traffic to your product listing. You could have a stellar product but if the traffic is missing, you’ll fail! On this episode of The Amazing Seller, Scott goes over why it’s so important to make sure your product listing is getting enough traffic. Don’t think that you can get by with subpar traffic numbers! Find out from Scott and Chris what you need to do to make sure your product is in the best position to succeed! Make sure to listen to this episode to hear more about this important topic! Take a step back and be honest with yourself.The last thing you want as a business leader is to sink tons of time and resources into a product that isn't’ going anywhere. How do you avoid making that mistake? What can you do to ensure that you have the clarity to see when it’s time to reevaluate? On this episode of The Amazing Seller, Scott explains how sellers like you can take a step back and be honest with yourself about the state of your business. While it may be difficult, it’s absolutely critical for successful business leaders to evaluate and learn from the highs and lows of starting their business. Where are you currently at in the process? What decisions do you need to make? Learn more on this helpful episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 23 February 2018
What have you been struggling with lately as you continue on your journey to build your ecommerce business? What milestones have you been celebrating along the way? What lessons and advice have helped you take your business to the next level? This is a place where you can share all the highs and lows with your fellow TAS followers, welcome to another Ask Scott Session! On this episode, you’ll hear from Scott as he shares some of his recent thoughts about business and life and he’ll cover some important questions from business owners like you! Make sure you have pen and paper ready for all the great info and insights you’ll learn! Building momentum is critical to success!Have you found yourself stalling in your energy and efforts when it comes to getting your ecommerce business off the ground and running? Maybe you are in the throws of it and just can’t quite find the missing piece to take you to that next level of growth. For many sellers, it comes down to a lack of momentum! Did you know that momentum is absolutely critical for sustained success? It’s true! On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about the significance of building and maintaining a good level of momentum both personally and professionally if you want to succeed. Don’t miss out on Scott’s helpful perspective, make sure to listen to this episode! Is it better to ship by air or sea when starting out?As you get ready to place that first order for the product you’ve selected from your supplier, you’ll face the decision of having it sent by sea or by air. Which one should you choose? What are the big differences? On this episode of The Amazing Seller, Scott shares his thoughts on which option is the best choice for new sellers. The best route, according to Scott is to have a small order shipped to you by air when you are first starting out. He encourages this option because it will get your product to you faster and it will give you a worst case scenario on what to expect for the shipping costs. To hear Scott expand on this topic and more helpful tips on shipping, listen to this episode! How to connect and partner with Social Media Influencers.Have you reached the point in building your business where you are looking into making connections with social media influencers to grow your brand exposure? What is your plan? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over his approach to connecting with social media influencers on platforms like Facebook, Instagram, and YouTube. Scott encourages sellers like you to approach multiple influencers to get an idea of what the average rate they charge is, he also says to check their recent posts. Take the time to do your due diligence before you give anyone a single dollar! To get more tips on how to approach influencers and how that should factor into your list building strategy, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 21 February 2018
As an ecommerce business owner, you want to do everything you can to set your brand up for success. One of the best ways to do that is by learning from the example of other successful business leaders. On this episode of The Amazing Seller, Scott welcomes Bernie Thompson, founder of Plugable Technologies and Efficient Era. Plugable Technologies is a top worldwide brand for USB, Bluetooth, and charging devices. Efficient Era takes the software that Bernie and his team developed that helped Plugable become one of the larger private label electronics sellers on Amazon to the masses. Bernie has worked as a programmer for IBM, software manager at Microsoft and much more. He is also the author of "Flywheels and Feedback Loops: A Guide to Success for Amazon Private Label Sellers." Don’t miss this wonderful opportunity to learn from Bernie's wealth of wisdom and insight! Sometimes it's better to go wide rather than deep!While it may seem like an obvious decision, sometimes it’s best to take your ecommerce business in the direction of going wide rather than deep. On this episode of The Amazing Seller, you’ll hear from Bernie Thompson as he opens up about the start of his business, Plugable Technologies and why he decided to go against the advice of a friend and opt for a wide approach. As Bernie looks back at this moment in the early days of his business, he notes that it was a critical episode that had a huge impact on his business for years to come. Find out all about why Bernie opted for this route and how it can help inform decisions you may have to make down the line. Don’t miss this exciting episode! Why brand building is so important.If you’ve been around the TAS community for very long, chances are you’ve heard Scott say how much he’s noticing Amazon move toward favoring brands. What have you done to adjust your plans and build your ecommerce business accordingly? On this episode of The Amazing Seller, Scott welcomes Bernie Thompson to the podcast as he shares some of his thoughts on branding and Amazon’s approach. Listening to Bernie, you can tell that he clearly agrees with Scott’s assessment of where Amazon is trending with brands. Find out how you can make sure your business is on track and ready to succeed as Amazon continues down this path by listening to this episode! The reason why launching new products on Amazon is the best route.It’s the goal for many ecommerce businesses to eventually expand and move their business model beyond relying on Amazon to push sales. But the truth of the matter is, many successful private label businesses making upwards of eight figures are still using Amazon as their primary channel for launching and driving new products. On this episode of The Amazing Seller, Bernie Thompson explains why he and his team remain convinced that Amazon is the best platform for ecommerce businesses to use in the marketplace today. Of course, Bernie has his own thoughts about expanding and using multiple sales channels, hear all about it on this episode of The Amazing Seller! How automation can help you succeed.If you’ve been building your ecommerce business for very long, you know that automation is a huge timesaver. When was the last time you took a look at what tools are available in the marketplace that can help you streamline and make your processes more efficient? On this episode of The Amazing Seller, Scott sits down with Bernie Thompson to discuss the amazing tools that he and his team at Efficient Era have developed for sellers like you! Bernie and his team are working hard to help ecommerce businesses get the most out of their efforts and really reach the heights of success they’ve been aiming for. Learn more about Bernie’s story and the tools he has to offer on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 19 February 2018
How much do you know about freight forwarding? Are you at the point in your ecommerce businesses growth where you need all the information on that topic in one easily accessible place? Look no further! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes special Michael Gallardo to the podcast to give you all the info you need on freight forwarding. In their conversation, Michael and Scott cover when you should start using a freight forwarder, how to deal with common issues with customs, the difference between air and sea shipping costs, products that first time sellers should think twice about, and much more! You don’t to miss a minute of this informative and fascinating episode! When should sellers consider using a freight forwarder?When is it the right time to start using a freight forwarder? The last thing you want is to start the process too early or too late! On this episode of The Amazing Seller, Scott welcomes Michael Gallardo to the podcast to unpack freight forwarding for the TAS audience. Michael starts off by encouraging any sellers who are using sea shipping to connect with a freight forwarder they can trust. This will help sellers eliminate a lot of the legwork they would have to do themselves and really makes the process a lot more streamlined and efficient. When it comes to air shipping, Michael says that a good rule of thumb to use is if you are shipping more than 250 kilograms (about 550 lbs.), you need to consider connecting with a freight forwarder. To hear Michael expand on this topic and more, make sure to listen to this episode! It’s time to connect with a freight forwarder, what should you expect?Now that the time has come where you can no longer rely on the simple shipping methods that work early on, you need to connect with a freight forwarder. What should you expect when starting that process? On this episode of The Amazing Seller, Scott and his guest Michael Gallardo go over what you need to know and have ready to provide when you connect with your chosen freight forwarder. The process may sound intense and intimidating but it doesn’t have to be! Most of the info you have to provide up-front will be kept on file and the process will get easier with time. To hear all the ins and outs of this process from Michael, make sure to listen to this episode! How FlexPort can help sellers.As you ecommerce business grows and you really have orders moving quickly, you are going to need to reach out to a logistics expert or organization that can help make your life easier. That is exactly what Michael Gallardo and his team at FlexPort want to do for sellers like you! On this episode, you’ll hear from Michael as he opens up about FlexPort and all the ways they can partner with you to streamline and simplify your shipping process. They work hard to equip and empower their clients with all the info they need to make the decisions that work best for their unique situations. If you are ready to take your business to the next level with a freight forwarder like FlexPort, make sure to listen to this episode! Nothing replaces action!If you’ve been around the TAS community for very long you know that Scott loves to preach about why it’s so important to take action now, and often! On this episode of The Amazing Seller, you’ll hear that same message from another voice, Michael Gallardo. Michael joins Scott on this episode to give you all the info you need about freight forwarding, but he also shares pieces of his story and why the message of taking action is so vital for success. Find out why this important message of staying faithful to the process and taking action will really lead to results on this inspiring episode, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 16 February 2018
What have you done lately to move the needle in your efforts to build your ecommerce businesses? How do you stay motivated when the going gets tough? For many TAS followers, it’s all about the Ask Scott Sessions. These special episodes help sellers like you find the energy and passion they need to keep their business on track. On this episode, Scott shares some of his thoughts of the week about staying focused, goes over whether you should spend your time designing a product from scratch, If affiliate review sites are a worthwhile investment, and much more! You don’t want to miss a minute of this exciting episode! Make sure to check out the link in the resources section to find out how you can Ask Scott a question! Put your head down, focus, and take action!What has been one critical piece of advice that has helped you on your journey to build a business? What made that advice stick so well for you? On this episode of The Amazing Seller, Scott shares some thoughts that have been rumbling around in his head lately that you might find helpful. At the end of the day, you will run into challenges and difficulties as you set up your business, what you need to do is decide right now that those roadblocks won’t disrupt your focus. Scott wants to see sellers like you succeed, he encourages you to not sweat the small stuff, keep your head down, and take action! To hear more on this topic, make sure to listen to this episode! Why you need to stop comparing yourself to others.Did you know that one of the biggest enemies of success is getting stuck in the comparison game? It’s true! The more you look at those who are skyrocketing in their success and compare what they are doing to what you are doing, you’ll start to sink. Don't’ buy the hype that the grass is greener on the other side of the street, take care of your own grass! On this episode of The Amazing Seller, Scott gives some helpful encouragement to sellers like you who might be struggling at this phase in your business development. You can make it if you can block out the noise and focus on what matters. Listen to this episode as Scott further explains why you need to stop comparing your business to others, don’t miss it! How do you build a product from scratch?Do you have a great idea that you know will do well in the marketplace? Are you struggling to find a supplier who can produce the product you imagine at a reasonable price? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over some important steps that sellers like you can take to build a brand featuring a product built from scratch. Scott also explains that if this process is difficult, that’s a good sign, it means that your competitors will have to struggle through the same process and will likely give up. Don’t miss this episode as Scott give helpful advice that you can use today to save your time and energy and build your business effectively! How do you find suppliers that will negotiate their prices?Have you reached the point in your product research and development phase where you are looking for a good supplier to work with? What if that supplier won’t produce your product at a reasonable cost? On this episode of The Amazing Seller, Scott shares how sellers like you can locate the right supplier and negotiate in a way that leaves both sides satisfied. Don’t get stuck using a supplier that isn’t the right fit for you! Make sure to listen to this episode to get all the tips and insights you need to succeed! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 14 February 2018
How can sellers like you build your brand from the ground up by finding the right markets to start in? What does a brand focus approach look like compared to the open brand approach? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over his preference for the brand focus approach. This episode is perfect sellers who are just getting started or are ready to begin building their brand in a competitive and aggressive way. Learn from all of Scott’s tips and insights so you don’t miss a beat as you wrestle through your brand building process, make sure to listen to this episode! What is the difference between an open brand and brand focus?You might be wondering as you start to lay the groundwork for your ecommerce business, “What is the difference between an open brand and a brand focus approach?” Which is the best option to build a thriving and productive brand? On this episode of The Amazing Seller, Scott shares several reasons why he prefers the brand focus approach. The primary difference between the open brand and brand focus approach is that the open brand is much broader in its offerings, think of it like a hardware store, there might be a theme but it is still very broad. To hear Scott’s five reasons why he prefers to use the brand focus approach, listen to this informative episode! Start by locating a big market.If you are ready to start building your ecommerce brand, you’ve got to start by identifying a market. One of the best ways to start identifying markets is to use a touch list or explore categories and markets that you are passionate about. On this episode of The Amazing Seller, Scott explains how sellers like you can quickly identify a good market to get started with and begin to niche down that market so you don’t have such a broad approach. Make sure to check out the resources section at the end of this post for great ways to get started with your touch list and the Product Discovery Bootcamp that Scott and his team have created! How you can leverage related products to build your brand.We’ve all been there, you are shopping for a product on Amazon and you see that frequently bought together option. Did you know that you can use that strategy to market your brand and build a suite of products that will keep your buyers coming back for more? On this episode of The Amazing Seller, you’ll hear from Scott as he describes his strategy that sellers like you can use to get buyers to trust your brand. It all comes down to delivering quality and value to your customer, if you can serve them well by packaging product together, it’s a win, win situation! To hear more about this important subject, make sure to listen to this episode! The brand focus approach is tried and tested, trust it!Do you find yourself wondering if the brand focus approach is right for you? Does it seem easier and less complicated to go for the open brand model? Wait, don’t throw in the towel! On this episode of The Amazing Seller, Scott breaks down the brand focus approach in a way that makes sense and leads to sustained success. Hear Scott share the story of two successful brands that used this method to build widely recognized brand names. Both Bulletproof Coffee and Deathwish Coffee used the brand focus approach. Don’t miss this engaging episode and a clear path you can use to get started! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 12 February 2018
So many TAS followers love the chance to get Scott and Chris’ take on some of the issues and challenges they are running into as they build their ecommerce business. This is your chance to learn as the guys jump into another Hot Seat session. On this episode, they cover the 10x10x1 strategy, if it’s ok to launch a product with less than ten sales a day, how product variations factor into your product listing strategy, why it’s important to keep seasonal trends in mind, and so much more! If you are ready to step up your game and take your ecommerce brand to the next level, make sure to catch this helpful episode of The Amazing Seller! What is the 10x10x1 Strategy?How can you put your ecommerce business and your new product listing in the best possible position to succeed? Believe it or not, it starts from the beginning with using the right product selection criteria. On this episode of The Amazing Seller, Scott and Chris go over why the 10x10x1 strategy is a helpful starting place for sellers getting their brand up and running. The 10x10x1 strategy is finding a product that moves ten units a day for at least ten dollars. Don’t miss this episode as the guys expand on the best way to use these criteria and much more! Why variations can save you from running out of inventory.As you build your ecommerce business, it’s important to consider ways in which you can keep as many people as possible interested in your product. One way to do this is to add variations of your product that would appeal to your buyers. On this episode of The Amazing Seller, Scott and Chris talk about the many benefits of and some of the drawbacks of using variations in your product listing. A helpful point that Scott makes is that if you do include variations on your product, it may end up saving you from completely running out of stock of your products prematurely. To hear more on this subject from Scott and Chris, make sure to listen to this episode! Make sure to consider seasonal trends!How do you ensure that you don’t run into a massive drop off in sales for your product? While there are many factors that can occur that you can’t foresee, one factor you can prepare for is seasonal trends. Don’t get fooled into thinking that just because the product you want to sell is moving ten units a day right now that it will continue that number six months from now. Do your research and make sure that you don't’ overlook seasonal trends. Listen to this episode of The Amazing Seller as Scott and Chris discuss this important topic at length. Take a long-term and multifaceted approach to building your brand.What is your plan for growing your ecommerce business? Are you looking to make quick cash or do you want to grow something that will end up providing you profit for years to come? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they open up about the lessons they’ve learned and why it’s important to take a long-term approach to building your businesses. They guys explain how sellers like you can take a product that seems like someone would only buy once and leverage it to introduce that buyer to your brand that they can keep returning to. If you want to build a sustainable business, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 9 February 2018
Welcome to an exciting episode of The Amazing Seller podcast! This episode marks the three year anniversary since Scott started podcasting. He is so excited and fired up to celebrate and mark this special occasion with followers who have been with him since the start, those who’ve just started following along, and everyone in between. On this episode, you’ll hear Scott reflect on the last three years, share how he almost didn’t start TAS, the power of pushing through your doubts, why Scott got started selling on Amazon, business partnerships, takeaways, and much more! You don’t want to miss a minute of this fun and extraordinary episode! Push through your doubts, it’s worth it!Did you know that The Amazing Seller podcast almost didn’t happen? It’s true! As Scott was preparing to launch this crazy new experiment teaching people who were interested in starting their own ecommerce business, the doubts started to creep in. On this episode of The Amazing Seller, Scott reveals some aspects of his story and how TAS started that he’s never shared before. Having been burned by an unsuccessful stint hosting a fitness podcast, Scott wondered if anyone would really be interested in what he had to say about ecommerce. Thankfully, Scott’s wife provided him with the perfect advice at just the right time. To hear Scott share this story in detail, make sure to listen to this episode! Lessons learned from positive and negative business partnerships.What has been your experience with business partnerships? Have you been burned before or have you had a harmonious relationship that led to great results? Are you considering entering into a business partnership in the future? On this episode of The Amazing Seller, Scott shares some lessons he has learned over the years with both positive and negative experiences with business partnerships. While one of his partnerships didn’t turn out as profitable as he would have liked, Scott press forward and now enjoys a great business partnership with his new brand. Don’t miss this great opportunity to learn from Scott’s hard-earned wisdom! Check out this episode to hear more! Key takeaways from three years running The Amazing SellerHow can sellers like you get an advantage over your competition? You are already headed toward a good start by following The Amazing Seller! Being part of this community and learning from Scott’s years of experience will get you one step closer and thinking smarter about how to build your ecommerce brand. On this episode, Scott shares some really important takeaways that you can use today to get your business on strong footing.
If you’d like to hear Scott expand on these tips and more, make sure to check out this informative episode! You don’t want to miss it! The future of The Amazing SellerAfter reaching an important milestone like three years of running a podcast and robust community, it’s helpful to take a step back and consider the future. Don’t panic, Scott isn’t going anywhere anytime soon! On this episode of The Amazing Seller, Scott gives TAS followers like you a peek into what he sees as the future of the TAS community and ecommerce in general. Take this moment to celebrate with Scott and your fellow TAS folks and get excited about what's coming down the pike! Hear Scott exciting plans and other helpful insights on this can’t miss episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 7 February 2018
Do you find it difficult to get started on your journey to build an ecommerce business? What seems to constantly hold you back? Fear of failure? Not knowing where to start? All of the above? On this episode of The Amazing Seller, Scott welcomes a TAS follower like you, Arman, to the podcast to tell his story. Arman has struggled with many of the same hangups that you’ve faced on your journey and he’s here to give sellers like you hope! You don’t have to be an expert before you get started! Learn from Arman’s story and tap into the inspiration and motivation you need to move forward! What is your “Why?”If you’ve been around the TAS community for very long, you know that Scott is big on helping leaders like you find your “Why.” Have you found yours yet? How do you keep it in front of you? On this episode of The Amazing Seller, you’ll hear from special guest, Arman as he opens up about his “Why” and how it helped him get moving toward building his brand. Arman’s “Why” is helping to provide financial relief for his parents. Listening to Arman’s story, you get the sense that family is very important to him. His story is a great example for sellers like you who are trying to find that motivation to push you forward. To hear more about Arman’s story, make sure to listen to this episode! What do you need to do next?A huge struggle that many ecommerce leaders run into is figuring out what to do next. Have you struggled with that difficulty? What have you done to get unstuck and move forward toward your next objective? On this episode of The Amazing Seller, Scott and Arman talk about why it’s critical to zero in on your next action step and work from there. Don’t let the enormity of building your business sidetrack you from taking action on the next thing you need to accomplish. Learn more about this important topic from Scott and Arman by listening to this episode, you don’t want to miss it! Don’t underestimate the power of having the right mindset!One of the most important aspects of getting a successful ecommerce business off the ground is having the right mindset. You can have all the right tools and step by step guides on how to start a successful brand but if you don’t take the time to get your mindset in the right place and pay attention to personal development, your success will be fleeting. On this episode of The Amazing Seller, you’ll hear from Scott and his guest Arman as they discuss the significance of getting into the right mindset. Arman admits that at the start of his journey, his mindset wasn’t in the right place, it was all about getting money. Now he sees the larger picture! Hear about Arman’s story and find out what you can learn from it on this engaging episode! Thinking about the long-term is critical for success.Where do you see your business a year from now? What about three years from now? Do you have your eye on the long-term growth and sustainability of your ecommerce business or are you only focused on the here and now? To build a growing and thriving business, you’ve got to get a vision for the long-term trajectory of your business. While it might be more satisfying to cash in on the profits and successes of your latest product, in the long run, it’ll hurt your chances for sustained growth and expansion. At the end of the day, you’ve got to take a long hard look in the mirror and decide if you want to build something that will continue to grow and generate profit or if you are only looking for that quick fix. Hear more about this important topic by listening to this episode of The Amazing Seller featuring Scott’s conversation with his guest, Arman. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 5 February 2018
Do you ever find yourself in a lull wishing an opportunity would come by jumpstart something in your life to get you working toward your goals? On this episode of The Amazing Seller, Scott shares a helpful challenge he’s put together to help sellers like you find that spark to get things moving. Use this opportunity to put away any lingering excuses and reach toward that dream of building a successful and thriving ecommerce business. If you are ready to put in the work and take the next step on your journey, make sure to listen to this episode and follow through with Scott’s challenge, you won’t regret it! Do you want to sell a product or start a business?What is your goal with selling on ecommerce platforms like Amazon? Do you want to make some side income and bring in a good chunk of change here and there or do you want to build a growing and thriving ecommerce brand that can bring you massive profits? On this episode of The Amazing Seller, Scott challenges sellers like you to really take a moment to consider what your goals are and to evaluate if your approach is helping you reach your goals. This 24-hour challenge could be just what you need to take your efforts to the next level. Make sure to listen to this engaging episode! Start your touch list!Where do you even start to get an idea for the products that will succeed on ecommerce platforms like Amazon? Is it a good idea to just start searching online to see what sells in high volumes? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down his approach and how you can get a good grasp on a solid product list today! Scott teaches the concept of the “Touch list,” this is an exercise where you grab a pen and paper and write down all the products that you are touching or have within arms reach, right now. Once you’ve completed that exercise, you’ll have a good place to start your product research. To hear more about the touch list and additional ways to build a good list of products that will succeed, make sure to listen to this episode! Explore and validate niche markets.How do you find a submarket that will support and embrace the product you’ve chosen to move forward with? Do you just hope one will materialize or do you make market validation part of the discover mode? On this episode of The Amazing Seller, Scott reveals how sellers like you can drill down and research niche markets. By taking this extra step to validate niche markets through social media sites like Facebook and YouTube, you’ll put your new product and brand in the best position to succeed. To hear more on this critical step, make sure to listen to this episode! Get in the right mindset to succeed.The bad news is that it is getting harder to launch an ecommerce brand, but the good news is that if you cultivate the right mindset, you’ll find success! On this episode of The Amazing Seller, Scott takes the time to go over why he believes it’s vital for sellers like you to shift your mindset and adopt a new perspective. If you can embrace what Scott has taught through this 24-hour challenge, you’ll have all the tools you need to explore and validate products left and right. Don’t miss a minute of this informative and eye-opening episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 2 February 2018
TAS 472: (Ask Scott #146) Ranked BUT Slow Sales? - PPC and Variations - Shipping and Potential Snags
What do you do to stay on track and motivated as you build your ecommerce business? Have you joined the TAS community to connect with your peers to problem solve and find encouragement? This is the place, every Friday where Scott answers your questions and helps give you that extra push as you tackle the ins and outs of starting your business. On this episode of The Amazing Seller, Scott shares his thought of the week, tackles why your product listing might not be ranking as high as you’d like, what you need to do to use PPC effectively, and much more! You don’t want to miss a minute of this informative and engaging episode! What do you do with FEAR?What power are you letting fear have in your life? Is it holding you back or are you using it to move forward? How can you tap into the strength and energy you need to succeed as you build your ecommerce business? On this episode of The Amazing Seller, Scott shares his helpful thought of the week that was inspired by a note his wife left him. In that note, Scott’s wife included a quote from Zig Ziglar that says, “Fear has two meanings, forget everything and run or face everything and rise.” How does that quote land with you? Which meaning of fear is winning in your life today? How can you make sure to stay focused on the positive and what you can do without being dragged down by the negative and what you can’t do? Learn more from Scott’s helpful perspective on this episode! Why your product listing might not be raking high enough.How is your business faring as you get started? Is everything running smoothly or have you encountered some hiccups along the way? What can you do when you run into challenges like seeing your product listing rank lower than you had expected? On this episode of The Amazing Seller, Scott goes over why a product listing might be raking lower than it should. If you find yourself in a similar situation, Scott says that it is important that you take the time to go back and look at your competitors in that category and find out what keywords they are using and how your strategy stacks up. Scott goes into further detail on this scenario in this episode and encourages sellers like you to check out the resources he has put together on keywords. Those can be found in the resources section at the end of this post. Is it a good idea to use a freight forwarder?Wouldn’t it be nice if you have your product go straight from your supplier to Amazon? What are the pros and cons of setting up that process? On this episode of The Amazing Seller, Scott explains some of the complicated aspects of this option and whether its really worth it in the end. Scott starts off explaining why it’s so important for sellers to get connected with an inspector or some sort of service so you know that your product meets your quality standards before it leaves the manufacturer. He then goes on to share why he’s a huge fan of using freight forwarding services, like Flex Port. To hear more about this important topic, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 31 January 2018
What does it take to track down and use the very best keywords for your Amazon product listing? What are the insider tips and tricks when it comes to finding the right keywords that will help your product succeed? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down three helpful tips that will give sellers like you an inside look on what it takes to build your product listing using the best keywords. Don’t go into the process of choosing keywords blindly! Make sure you sit down with pen and paper to listen to this helpful and informative episode! Make Amazon’s search algorithms work for you!Did you know that you can make Amazon’s search algorithms work for you? Seriously! Go right now to Amazon’s search bar and type the primary keyword of your product, then press space. You’ll see open up before you a whole list of information that will help you understand how Amazon ranks and drives traffic to products like yours! What is the best way to utilize this information? How can it help you and your brand position your products for success? Find out on this episode of The Amazing Seller as Scott expands on this helpful tip and so much more! You don’t want to miss it! Don’t forget to optimize your listing for keywords!One of the most important things that you have to do from the start is to optimize your product listing for keywords. This includes your title and your bullet points. If you are selling a garlic press, you need to make sure you have that keyword phrase in the title of your product listing. On this episode of The Amazing Seller, you’ll hear from Scott as he explains the importance of optimizing your product listing for keywords and how that effort will help you as you seek to rank for keywords on Amazon. If you want to make sure your product is in the best position to succeed, you don’t want to miss this critical episode! Take advantage of the awesome tools designed to help ecommerce sellers.You’ve heard the phrase, “Work smarter, not harder.” How are you applying that truth as you build your ecommerce business? Are you really working smarter or are you trying to make up for your lack of knowledge by putting in more hours than you need to? On this episode of The Amazing Seller, Scott provides his expert take on tools that sellers like you can use that will help you become more efficient in your efforts to grow your brand. There are two tools in particular that Scott emphasizes on this episode, Scope from Seller Labs and Keyword.io. To hear how these tools can help you successfully utilize keywords, make sure to catch this episode! Provide relevant deals, information, and value to your following!Don’t you hate it when you get emails or junk mail that targets your for promotions and deals that are completely irrelevant to you? Everyone does! So why not take that same mindset with you when you consider building an email list? On this episode of The Amazing Seller, Scott goes over how sellers like you can use tools like Keyword.io to accurately target your niche audience and send them deals and content that they will appreciate. Don’t leave it all up to guesswork! Find out how you can create a following that will keep up with your brand on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 29 January 2018
It's the question that weighs on the minds of many small business owners, “When do I draw a salary or profit?” If you aren’t asking yourself this question, it's only a matter of time before you do. What’s the answer? What is a good rule of thumb to go by so you don’t hurt your business prematurely? On this episode of The Amazing Seller, Scott goes of his mindset and what he suggests for new ecommerce sellers as they consider this question. Don’t wrestle with this question without getting an expert perspective! Scott has been a small business owner and an ecommerce seller in particular for many years and only wants to help sellers like you succeed. Don’t miss this helpful and valuable episode! Don’t neglect the importance of bookkeeping!It’s that unsexy topic that no one really enjoys talking about (except for maybe accountants), bookkeeping. As boring and complicated as this topic can be, it is supremely important for small business owners to take it seriously and keep things in order from day one. On this episode of The Amazing Seller, you’ll hear from Scott as he explains the importance of good bookkeeping habits and helpful tools you can use to stay on top of it. Make sure you don’t cut corners on this vital aspect of your business! Learn what you need to get started and keep your new ecommerce business on solid footing by listening to this episode! You’ve got to have the right mindset if you want to succeed.As eager as you may be to pull a profit from your business when things start rolling, you need to have a patient mindset. Before you even start, it's a good idea to commit to waiting to draw a profit for at least six months. On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down his reasoning for why sellers like you need to embrace the mindset of waiting for six months. The thought process behind this mindset is that instead of drawing a profit, you take that money and reinvest it into your ecommerce business. You can reinvest into your business by starting new sub-brands, launching new products, hiring virtual assistants, and much more. To hear more about this important topic, listen to this episode! If you don’t put yourself as a line item, you will never get paid!While many small business owners need to fight the temptation to draw a salary when they see their first bit of profit coming in, others who will be so focused on the businesses success that they never draw a salary for themselves. On this episode of The Amazing Seller, Scott shares a resource that has been helpful to him as he has navigated the question of when to start drawing a salary for himself. That resource is the book, “Profit First” by Mike Michalowicz, you can find a link to the book in the resources section at the end of this post. Don’t worry about drawing a full salary at first, you can ease yourself into the equation, the point is, you’ve got to determine when to start putting yourself on the books. Make sure to listen to this episode as Scott expands on this important lesson. Why you need to create a plan and goal for launching new products.One of the most important lessons that you need to put in place, as an ecommerce business owner is setting a goal for growth. Do you have a goal and a plan in place for launching new products? Does your goal push and stretch you? On this episode of The Amazing Seller, Scott explains why it’s important to have an ambitious plan in place to grow your business by launching new products. If you don’t have a plan in place and line item in the budget to launch new products, you’ll never do it! Don’t let your business become complacent, find out how to pursue growth in a smart and aggressive way on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 26 January 2018
It’s that time of the week again, welcome to another exciting, informative, and motivating session of Ask Scott. This is the place to get your weekly dose of Scott’s helpful tips on staying motivated and where you can get your questions about building your ecommerce business answered. On this episode of The Amazing Seller, you’ll hear an encouraging message from Scott, when to create product bundles, how to keep track of your inventory, the best way to deal with product variations, and so much more! You don’t want to miss a minute of this engaging episode! Don’t Give Up!If you’ve been working on your ecommerce business for very long, you know that the temptation can be great to throw in the towel. Many business owners constantly struggle with self-doubt and find themselves wondering if all their work is worth the struggle. If that sounds like something you are going through, you aren’t alone! On this episode of The Amazing Seller, Scott takes a few minutes to encourage sellers like you who might be struggling with the idea of giving up. Don’t give in, keep fighting for that dream that got you started in the first place. Do yourself a favor and make a commitment right now to see the process through, you’ll be glad that you did! Hear more from Scott about this important topic on this episode! When is it a good idea to bundle products?How do you know that it is a good idea to bundle two well researched and well-performing products? How do you know that the bundle will work? On this episode of The Amazing Seller, Scott breaks down his approach to creating product bundles. The primary point that Scott drives home is that it is vital that the two products are related and complement each other. No one will buy gardening gloves paired with a baseball hat! Think through how the bundle complements and works under the brand you are developing. To hear more about this subject, make sure to listen to this episode! Is it a good idea to list different product variations under the same listing?As a business leader, you hate to waste your time and energy, so naturally, you look for ways to drive traffic to your product listing as effectively as possible. One way that many sellers do this is by featuring multiple variations under one product listing. But is this always the best strategy? Scott says that this plan will work well if all the products are the same only differing in options like size and color. If the product has different characteristics than color or size from the primary product, it’s best to bundle or create a separate listing. Get all the details on this topic from Scott by listening to this episode of The Amazing Seller, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 24 January 2018
What would a clear and easy to understand breakdown of how to start a new ecommerce brand look like? Wouldn’t you like to know a proven method that shows how to get a brand up and running that generates $100,000 in 31 days? Does that sound too good to be true? It’s not! On this episode of The Amazing Seller, you’ll hear from Scott as he shares 7 steps you can start working on today that helped him and his new brand reach the success they’ve enjoyed. The work isn’t easy but if you can follow the steps, you will be in a good position to succeed. Have pen and paper ready, you are going to need it! Don’t expect to get rich overnight!It can be tempting to get overly excited and ambitions when you see numbers like $100,000 in 31 days. Fight that impulse to believe that you are going to strike it rich overnight. What Scott has developed here is the groundwork that will help sellers like you get into the best position for success. On this episode of The Amazing Seller, you’ll hear Scott explain his process and exactly what steps he and his team used to build up their new brand. Remember, slow and steady wins the race! Create milestones and goalposts that you want to achieve but make sure to have long view approach. Learn more from Scott’s seasoned perspective on this episode! Find a market that has a following.Before you even pick a product, it’s important that you find a thriving and vibrant market where you can start building your brand. Don’t assume that you can pick the product first and then find a following, it doesn’t often work like that! On this episode of The Amazing Seller, Scott goes over the best way to identify a large market, how to niche down in that market, and find social media channels that will help you grow your brand presence. This is a vital step to pay close attention to, especially if you follow these steps and plan on building an email list! To hear Scott expand on this subject and more, make sure to catch this episode! Build an email list, it’s your best asset!If you’ve been around the TAS community for very long, you know that Scott is convinced that building an email list is vital if you want to have a successful brand in 2018. On this episode of The Amazing Seller, Scott shares why building an email list is so important and how it can serve as your best asset as you build your brand. With so many changes coming down from Amazon and potential changes coming from Facebook, it’s wise for sellers like you to take the time and invest in an asset that you control. Listen to this episode as Scott provides further insights into this important topic! Make sure your product listing is optimized.If you want to have the most successful experience as you build your ecommerce brand, you’ve got to start by selling on Amazon. While the hope for many ecommerce sellers is to eventually move or expand their business to multiple channels, Amazon remains the best one to use for sellers getting started. On this episode of The Amazing Seller, Scott explains why Amazon is the best platform to build your ecommerce brand on and how you can make sure your listing is optimized before the first viewer finds your product. Make sure you have all the tools you need to set your product and your brand up for success right out of the gate! Don’t miss this helpful episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 22 January 2018
Wouldn’t it be great if you could get the right people in place to scale and expand your ecommerce business? For some TAS followers, this may be a little too much “cart before the horse” type thinking but many of you are ready for expansion now and need help. If that’s not you, bookmark this episode of The Amazing Seller podcast featuring outsourcing expert, Nathan Hirsch! Nathan goes over his background with selling on Amazon, when you should start outsourcing tasks, why you should treat hiring a team member as an investment, setting the right expectations, the importance of good communication, and so much more! You don’t want to miss a minute of this valuable episode with Nathan! Start with a list!Where do you even start in identifying which tasks you need to outsource to free up your time and grow your business? Is there a simple way to hone in on the right tasks to outsource as you take this first step in building a team? On this episode of The Amazing Seller, Scott talks to outsourcing expert, Nathan Hirsch. The best way to begin this process, according to Nathan, is to make a list of all the tasks you do for your business on a daily, weekly, and monthly basis. Once you’ve made that list, circle the three easiest tasks and the three tasks that you hate to do the most. Nathan says, that from there, you have a good start on what tasks you need to get off of your plate. To hear more from Nathan’s insights, make sure to listen to this episode! Why it’s important to interview team members to find the best fit.Once you’ve identified which tasks you are ready to hand off and outsource to new team members, you’ve got to find the person who will be the right fit for your team! What should you look for when you go to hire someone? Is it just about the skillset or are there other factors you should look for? On this episode of The Amazing Seller, Nathan Hirsch breaks down three areas he’s identified as the most important to look for when you interview a new team member.
Nathan is convinced that you have to have all three factors engaged if you want to find a good fit for your team. If you just look for someone with the right skill set but they don’t have a good attitude or if their communication is lacking, you are going to have a negative experience. Make sure to listen to this episode as Nathan expands on this subject and much more! Treat your new hires as an investment.As much as you’d like to hit it out of the park every time when it comes to adding new team members, you’ve got to remember to treat the process as an investment. Some team members will work out really well while others won’t. You’ve got to learn to roll with the punches and keep moving forward. On this episode of The Amazing Seller, Scott talks to outsourcing expert, Nathan Hirsch about how to get started when building your team and put people in the best situations to succeed. You’ll walk away from this episode with clear action steps that you can use today or down the road so you can take your business to the next level of growth. Don’t miss this helpful episode! Don’t underestimate the necessity of setting the right expectations!One of the worst things to happen to a relationship either personal or professional is to have mismatched expectations. How do you set the right expectations so you and your team stay on the same page from day one? On this episode of The Amazing Seller, Scott and his guest, Nathan Hirsch go over the role of expectations. As the leader of your business, you set the tone. Make sure to put your expectations in black and white, even consider creating a document that your new hires can refer back to so they know and you know what the appropriate expectations are. Make sure to listen to this episode as Scott and Nathan further discuss this important topic! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 19 January 2018
Do you find yourself hitting a slump at the end of the week? Are you finding it stressful getting an ecommerce business off the ground? You aren’t alone! Let another session of Ask Scott give you the energy and motivation you need to keep pushing to reach your goals. On this episode of The Amazing Seller, you’ll hear Scott tackles questions from sellers like you. He covers his thought of the week, if retail sellers should list their product on Amazon, how to find the best packaging for your products, connecting with agents in China, and much more! You don’t want to miss this exciting episode! Set yourself up for success!One of the most challenging aspects of owning your own business is staying motivated and productive. A great way to stay focused and on target as a business owner is to make sure you have a positive environment around you. You can’t be surprised if things are disorganized in your business if your workspace and schedule are all askew! On this episode of The Amazing Seller, Scott gives listeners like you a peek into the environment he has created and how it keeps him focused and ready to take on any challenges that come his way. What can you learn from Scott’s tips for productivity? Find out on this episode! Is it a good idea to sell your retail product on Amazon?As more and more people hear about and get their start with selling on Amazon, some might wonder if it is a good idea to sell their retail products on the Amazon marketplace. You might even be considering approaching local retail shops who don’t sell their products online to propose a partnership. On this episode of The Amazing Seller, Scott goes over why he thinks this is a great idea and a wonderful way to get started as a new seller. Hear more about why Scott thinks this is such a great opportunity by listening to this informative episode, you don't’ want to miss it! Connecting with the right people can help you go far!How can you take your ecommerce business to the next level? What would it mean for your brand if you could establish the right connections with agents in China? Imagine the advantage you could have when starting relationships with suppliers! On this episode of The Amazing Seller, you’ll hear from Scott as he shares how sellers like you can start building relationships and vetting potential partners and agents in China. This could be the factor that puts your brand in front of the competition. Hear all about Scott’s tips for making the most out of this opportunity by listening to this important episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 17 January 2018
Welcome to part two of this episode of The Amazing Seller podcast featuring Scott’s conversation with ecommerce seller Mike Jackness! On this episode, you’ll hear Scott and Mike talk about setting the right price point, how to sell a product you’ve already given away, why there is still room for sellers like you on Amazon, product research tips, and much more! If you are looking for expert advice from ecommerce sellers who have built the type of brand you are hoping to create, you’ve come to the right place. Don’t miss a minute of this fascinating episode featuring Mike! How do you find the right price point for your products?As you build up your ecommerce business, you might be wondering how to find the right price point that will give you the profit margin you need and entice buyers at the same time. On this episode of The Amazing Seller, Scott sits down with ecommerce business owner Mike Jackness. Mike opens up about his process and how different tiers of price points appeal to buyers in various ways. Don’t get stuck underselling or overselling your product! Do the hard work and find out how to price your product correctly. Learn more about setting the right price point for your products on this informative episode with Mike, you don’t want to miss it! Is there still room to start a business selling on Amazon?Time and time again, Scott get this question, “Is it too late to start an ecommerce business and sell on Amazon?” So on this episode of The Amazing Seller, Scott turned that question to his guest, Mike Jackness. Mike shares his perspective and why he thinks there is still plenty of opportunity for sellers like you to jump in and grab your piece of the Amazon pie. While he acknowledges that the days of seeing instant or overnight success selling on Amazon have gone, Mike stresses the fact that if you are willing to put in the time and energy, there is still potential to grow a thriving business selling on Amazon. Hear more from Mike on this episode! Setting ambitious goals can lead to increased profit!What is your goal with getting your business off the ground and running? Do you have a short term and long term plan in place? How will you stretch yourself to reach ambitious goals? On this episode of The Amazing Seller, Mike Jackness joins Scott and describes how he got his start in business and why his unquenchable ambition has led him to the level of success he currently enjoys. Mike is convinced that the ecommerce sector is the perfect space to invest in and build a brand. Find out what lessons and insights you can learn from Mike’s story of success on this engaging episode! Brand building sets you up for long-term success!If you’d like to find short-term success, you can make a good amount of profit selling the odd product here or there and even using retail arbitrage. But what does it take to find long-term and sustainable success as an ecommerce business owner? On this episode of The Amazing Seller, you’ll hear from Mike Jackness as he describes how he’s built his ecommerce brand and how sellers like you can do the same. Find out how he and his team keep pushing out products to more and more customers who are ready and willing to follow their brand. Don’t miss this opportunity to learn from Mike’s unique perspective, listen to this episode to hear more! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 15 January 2018
As a business leader, you want to use every tool that’s available and learn from as many sources you can. On this episode of The Amazing Seller, Scott welcomes Mike Jackness to the podcast. You’ll hear Mike share about his own journey as an ecommerce business leader, the importance of brand building, identifying a target audience, leveraging email lists, and so much more! Find out what lessons and insights you can learn from Mike’s story. This is a great opportunity to learn from a leader who has experienced the level of success you are striving for, don’t miss it! Brand building works!Have you struggled with getting your private label business off the ground? Are you still trying to figure out if creating and marketing a brand is the right move for you and your business? On this episode of The Amazing Seller, you’ll hear from entrepreneur and business leader Mike Jackness. Mike breaks down why brand building works and how positioning products that work well together can make a huge difference in the profitability of your business. If you are ready to take your brand to the next level, make sure to catch this episode and learn as much as you can from Mike’s unique perspective! Finding your ideal customer.It won’t matter if you have the best product on the market if you haven’t put in the work and identified and targeted the right audience. How do you do that? Where do you even start? On this episode of The Amazing Seller, Scott sits down with successful ecommerce seller Mike Jackness. Mike explains how he’s developed and built his brand to target specific audiences by creating a customer avatar so he knows what his audience needs. If you want to reach the right audience with the right product and message, make sure to listen to Mike’s story and the helpful advice he has to share with sellers like you! Building an email list is the best way to connect with your audience!Are you still trying to figure out how to grow your customer base and reach more people for your brand? Have you considered using email lists in the past but have never pulled the trigger? What are you waiting for? On this episode of The Amazing Seller, Scott and his guest, Mike Jackness go over the success they’ve both experienced by using email lists. Find out how they strategically use their email lists to drive sales, test new products, and grow their following. You don’t want to miss this fascinating episode that could change the way you build your business! Why offers to your email list are better than Facebook Ads.When you get to the point where you are ready to launch a product, you might be wondering if you should drive sales by sending promotions to your email list, running ads through Facebook, or both. On this episode of The Amazing Seller, you’ll hear from ecommerce seller Mike Jackness as he shares why he starts with sending promotions to his email list to drive sales on a newly launched product. Mike doesn’t discourage sellers from running ads on Facebook to drive sales but he explains why sending offers to your email list is more effective especially when you try to drive sales in a given time period. Learn more about this topic from Mike on this informative episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 12 January 2018
Are you excited about the direction of your business? Do you feel like you have all the tools and lessons you need to go out there and build a thriving ecommerce brand? If you need that extra push to keep going and continue firing on cylinders, you’ve come to the right place. It’s time for another session of Ask Scott here on The Amazing Seller podcast! On this episode, you’ll hear from Scott as he shares his thought of the week and tackles questions from listeners like you. Make sure to listen to as Scott touches on topics including the timing of your product launch, what to do when it looks like your supplier is ripping you off, and much more! Prepping for the future!You might be really focused and honed in on your business right now, and that’s great! But what about the next step? Are there things you can be doing right now to prepare for the future? On this episode of The Amazing Seller, Scott gives his helpful thought of the week that centers on preparing for the next step on your journey. Scott wants all of his followers to hold on to this important truth that he finds crucial, “Build today, for tomorrow’s success and results.” That’s some fantastic advice! Make sure to listen to this episode as Scott expands on this wisdom and much more! Go ahead, start your PPC campaign before you have reviews.As you finish up your product research and the other steps necessary to launch your first product, you might be wondering about how and when to launch your PPC campaign. On this episode of The Amazing Seller, Scott goes through how his thoughts have changed on this topic and why you should consider starting your PPC campaign even if you don’t have many reviews. Scott use to be of the opinion that you need as many reviews as possible before you start running PPC on your new product listing, he has since changed that view and encourages sellers like you to start using PPC right away. To hear more about running PPC at the launch of your product and other helpful subjects, make sure to listen to this episode! How to respond when you find your product listed by a supplier.It is a seller’s worst nightmare, you find your product listed by your supplier. What do you do? Are there steps you can take to prevent this scenario from happening to you and your brand? On this episode of The Amazing Seller, Scott shares that this situation happened to him so he has very relevant and helpful info to share that can help you prevent this from happening to you! Scott encourages sellers to reach out and contact the supplier and tell them that they can’t utilize the product because it belongs to them. Depending on what steps they’ve taken regarding patent pending status, they should include that information when they reach out. To hear more about safeguarding your brand from this important issue, listen to this episode to hear Scott expand on this subject! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 10 January 2018
Get ready for the very first Hot Seat session of 2018 with Scott and Chris on this episode of The Amazing Seller podcast! As always, the guys will break down an email from a TAS follower like you and then go through step by step what they see what's going well and what might need improvement. This is your chance to learn how the guys go through product listings and how they evaluate ways to refine their approach. Grab a pen and some paper and learn something new that could take your brand to the next level on this informative episode! Offers and giveaways work!Once you’ve built up a solid email list, you want to make sure that you provide valuable offers and giveaways that will drive traffic to your product listing and in turn, result in sales. On this episode of The Amazing Seller, Scott and Chris go over a listing that has succeeded in driving traffic and sales from their initial offer and giveaways which shows that this method works! Unfortunately, this seller saw a steep decline in sales after the promotional price and period came to an end. The guys go over some possible reasons for this decline and provide their suggestions for ramping sales back up. Don’t miss it! Make sure you take your time in the product research phase.One of the worst things that you can do as you build your private label brand is to neglect a careful and studious approach in the product research phase. On this episode of The Amazing Seller, Scott and Chris look over one example of a seller who may have missed some important steps along the way that came back to bite them later on. Don’t let yourself fall into a similar bind! Listen to this episode to find out what the guys caught and how sellers like you can avoid similar mistakes! You don’t want to miss this helpful episode! Introduce buyers to your brand through entry-level products.If you want to start selling a product in a specific product category that has lots of competition, it’s wise to introduce your brand to those buyers through easy, entry-level products. On this episode of The Amazing Seller, Scott and Chris share their thoughts on why the seller in this Hot Seat session has been unable to gain traction in sales after their initial launch. Part of the reason why this seller has lackluster results is due to the fact that they are selling a high priced product in a very competitive niche. While the guys don’t suggest that this product is a bust, they do explain how it could have eased into the marketplace with better results. To hear the guys go into further detail, make sure to catch this episode! Don’t forget to clean up your listing before you send buyers there.An easy way to set your product listing and ultimately your brand up for success is by double and triple checking that you’ve gone over everything you can to optimize your product listing. If you’ve been around the TAS community for very long you know that this is an issue that Scott and Chris hammer home time and time again. On this Hot Seat session, they again emphasize why it’s important to run through your checklists to make sure you haven’t left any stone unturned. Learn more from Scott and Chris’ perspective on this fascinating episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 8 January 2018
What is it like to appear on Shark Tank? What lessons from that experience can leaders like you come away with? Is it a good idea to expect an immediate return on your investment when you are building up a brand from scratch? You’ll hear all about these topics and more on this special episode of The Amazing Seller! On this episode, Scott welcomes business leader and entrepreneur Andy Humphrey to share his experience of appearing on Shark Tank and how he’s building a thriving Private Label brand on Amazon. You don’t want to miss a minute of this engaging episode! An appearance on Shark Tank and lessons learned.Can you imagine getting selected to appear on Shark Tank? How cool would that experience be? What kind of offer would you get? What effect would the appearance have on your brand? Andy Humphrey was fortunate enough to get the opportunity to appear on Shark Tank and was more than willing to open up about the experience in his conversation with Scott on this episode. You’ll hear how Andy was selected, what the pitch was like, how he responded after he wasn’t selected for investment, and more! Make sure to catch this episode of The Amazing Seller as Andy goes into further detail with his experience and what sellers like you can learn from it. Proof that Scott’s Launch Strategy works!What does it take to have a successful and profitable product launch? How do you capitalize on a successful launch to grow and build your brand? If you’ve been around the TAS community for very long, you know that Scott has developed a helpful launch strategy and approach that he’s tested and tried. But it’s a whole different story when you get to hear from an outside perspective of someone who knows business and has taken Scott’s strategy to heart. On this episode of The Amazing Seller, you’ll hear from Andy Humphrey as he shares his experience of launching products using Scott’s methods and how that turned out for him. Don’t miss a minute of this episode featuring Andy! Don’t underestimate the power of social media!What if there was a free tool that business leaders like you could utilize that would help spread the reach of your brand? Imagine how amazing that would be, that’s the power of social media! On this episode of The Amazing Seller, you’ll hear from Scott and his guest, Andy Humphrey as he shares his experience of leveraging social media to expand his brand’s presence. Specifically, Andy utilized Facebook Live sessions as he connected with potential customers and fans of his brand. Hear all about Andy’s experience and how sellers like you can take a similar path on this exciting episode! Just get started!As you take the time to listen to the perspectives of leaders like Andy to see what lessons and insights you can gather, make sure you don’t slip into complacency. Use all these great stories of success and learning from failure to take your next step. What are you waiting for? Get out there and take a risk! Money lost pursuing your dream and learning how your business works is not money wasted if you use it to grow in your understanding. Hear more from Andy’s story and discover the motivation and inspiration to get out there and take action on this helpful episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 5 January 2018
Are you ready to jump into the very first Ask Scott Session of 2018? Kick off the New Year on the right foot with all the motivation and inspiration you need to push ahead as you build your thriving ecommerce business! On this episode of The Amazing Seller, you’ll hear Scott share his thoughts on the need to focus and commit this new year to Take Action! He also gives a shout out to a TAS follower like you, and of course, answers the many questions you have about various ecommerce topics. Don’t miss a minute of this exciting and informative episode! Why focus and action will help you succeed!What are some helpful concepts that will help you start off the year fired up and ready to go? According to Scott, sellers like you need to hone in on two things, staying focused and taking action. They sound simple but if you are able to make these two ideas your motto for 2018, you’ll go far. Listen to this episode of The Amazing Seller as Scott expands on these concepts and much more! Also, don’t forget to check out episode #458 where Scott lays out a helpful guide that will set you up for success in 2018, the link to that episode is in the resources section below this post. What is the best way to respond to damaged products?As you build up your ecommerce business, you’ve got to be prepared to deal with the inevitable, damaged products. Do you have a plan in place of how you will respond when you hear from a customer that their product arrived damaged? On this episode of The Amazing Seller, Scott goes over the best way to respond that can turn a bad situation into a great opportunity to expand your brand's positive reputation. It may sound counterintuitive, but Scott recommends responding to that customer with a replacement item and a full refund. When you take this extra step, you communicate to your customer that you care about their experience and their satisfaction. To hear Scott go further with how you should respond to this type of situation, make sure to catch this episode! Is it a good idea to wholesale someone else’s products?As you’ve heard Scott say before, a great way to get started selling on Amazon is to partner with another business or individual who has a product that they don’t sell online yet. However, is it a good idea to put all of your eggs in that basket? On this episode of The Amazing Seller, Scott encourages a seller like you to proceed with a similar business partnership but to quickly start building up their own brand. The reason for this advice is because you never know how long that partnership will last. Don’t assume that a good business arrangement will last forever! Hear more from Scott on this topic and others on this fascinating episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 3 January 2018
Have you ever wanted to get the real scoop on which tools will help you succeed the most as you build your ecommerce business? How do you pick which ones to buy and when? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down which tools are the most helpful for the early stages of your brand building process. Don’t get duped by the hype and excitement of every tool that comes out on the marketplace. Take the hard-won wisdom that Scott has collected over the years and learn from his perspective. Don’t miss a minute of this helpful episode! Why should you use ecommerce tools?As you grow into your role as a business leader, you are going to have to make tough decisions like when to hire staff or virtual assistants. Before you even get to that step, you should really consider utilizing the wide range of ecommerce tools that are available in the marketplace today. Why should you use ecommerce tools to help you build your business? Simply put, an automated and streamlined system will save you time and money in the long run. To hear Scott’s take on why successful ecommerce business leaders use tools, make sure to listen to this episode of The Amazing Seller! What is Give Away Boost?You’ve heard Scott talk about building a launch list but did you know that there is a tool that he’s developed with his friend, Chris Guthrie that will help sellers like you get your list started? The tool is called Give Away Boost and it was built from the ground up specifically for ecommerce sellers. Scott has put this tool into action with his new brand which has been able to put together a list of about 20,000. Find out how you can get similar results using this plugin tool as Scott expands on this and more helpful tools on this episode of The Amazing Seller! Why you should use Convert Kit.One of the biggest questions out there when it comes to utilizing a launch list is what to do once you’ve built the list. The last thing you want is to stress out about when to send out your content and how to remind your followers of the great deals and contests that your brand is pushing. The ecommerce tool, Convert Kit will help you as you navigate the next step of pushing content to your assembled email list. Scott is confident that Convert Kit will help you push content and emails to your email list better than most of the other options in the marketplace today. Hear more about Convert Kit and other helpful ecommerce tools from Scott on this episode of The Amazing Seller! How Fetcher can help you make sense of all your accounting needs.Let’s face it, most business leaders aren’t equipped to handle all the accounting attention and details that are needed for a business to run smoothly. Most leaders suffer through the ins and outs of accounting for way too long and end up driving themselves crazy. If you can’t afford an employee to take care of the accounting piece for you, consider using an easy to understand accounting tool like Fetcher. Learn about all the cool aspects and advantages that Fetcher brings to the table on this episode of The Amazing Seller! Don’t miss this informative episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 1 January 2018
Are you ready to start off 2018 on the right foot? What steps can you start making right now that will set you up for success in the new year? On this episode of The Amazing Seller, Scott jump right into the New Year spirit with a bang! He covers long term and short term goals, the importance of identifying your “Why,” how to create a roadmap to achieve your goals, and so much more! Make sure to have pen and paper ready, you don’t want to miss a minute of this helpful and inspiring special episode! Three categories to work toward growth in 2018.As you move into the New Year, have you identified areas in your life where you want to see change? On this episode of The Amazing Seller, Scott breaks down three crucial areas that leaders like you should consider when setting out your goals and objectives for 2018.
Don’t let what you’ve accomplished in 2017 stay the same! Reach for more improvement and further advancement! No one is going to take these steps toward health for you. Listen to this episode as Scott expands on what you can do to make solid progress toward your goals in 2018! What is your “Why?”If you’ve been around the TAS community for very long, you know that Scott is passionate about people finding their “Why” in order to sustain their efforts toward success. Have you found your “Why” yet? On this episode of The Amazing Seller, Scott explains the concept of your “Why” and how identifying it can make all the difference. Your “Why” is that one thing that will keep you going through good times and difficult times as you build your ecommerce business. Is it financial independence, more time with your family, a lifestyle with nice possessions? Learn more about the importance of finding your “Why” on this episode! Don’t let shiny objects distract you!If you could do one thing to set yourself up for success in 2018, what do you think that would be? According to Scott, it all comes down to clearing all the noise from your life and focusing on what really matters. So what are the voices, emails, and even people in your life who are causing you to lose focus? What steps can you take today, to start quieting those distractions in your life to zero in on what really matters? Listen to this episode of The Amazing Seller as Scott expands on this concept and much more! Create your daily schedule and stick to it!Some of the most successful business leaders in the world have a daily and weekly schedule that helps them succeed? Does following a daily and disciplined schedule come easy for you or do you find it a struggle? On this episode of The Amazing Seller, Scott breaks down his personal goals and the steps he is taking to achieve them. What can you learn from Scott’s approach? Listen to this episode to tap into Scott’s passion, focus, and drive as he heads into 2018 to make the most out of life! Don’t miss a minute of this episode so you can get Scott’s tips and insights! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 29 December 2017
Get ready to ring in the new year with another session of Ask Scott here on The Amazing Seller podcast! This is the place where you’ll find the energy, passion, and motivation you need to go out there and continue to reach your goals and build your ecommerce business. On this episode, Scott shares his thought of the week, goes over daily tasks for sellers, how to know if your listing has been hijacked, what to do when Amazon won’t let you use promo codes, and much more! You don’t want to miss a minute of this fascinating and valuable episode! Exercise your brain, not just your body!As the new year approaches, many well-intentioned people will make New Year’s resolutions and most of them will break them. What are your plans to make changes in 2018 and stick to them? Do you want to lose weight? Change your diet? Exercise more? Spend time with friends and family? On this episode of The Amazing Seller, Scott encourages business leaders like you to make sure that you include a goal to stretch your mind in addition to any plans you have to get your body in shape. As a business leader, this is especially important! To hear more on this topic from Scott, make sure to catch this episode! Daily tasks that will get you on the right track.What does it take to succeed as an ecommerce business leader? What daily habits and schedules empower and support a successful leader? On this episode of The Amazing Seller, Scott opens up and shares his insights on what it takes to lead a productive daily schedule. Scott says that it’s important to come up with a set of things you can do daily that will help you maintain your current business level and things you can do to stretch and grow your business. To get ideas on what to include in both those lists, make sure to check out the resources section that Scott has put together! How do you know that your listing has been hijacked?How do you know when your Amazon product listing has been hijacked? What can you do once that unfortunate event has occurred? On this episode of The Amazing Seller, Scott goes over what to look for, how to respond to a hijacked listing, and most importantly, how to prevent a hijacking from occurring in the first place. According to Scott, most hijacking occurs when you give the product away at a discount. To respond once a hijacking has occurred, Scott says to follow the Amazon procedure to contest the seller who is taking advantage of your listing. You can protect yourself from future hijackings by making sure you are brand registered and you have solid branding on your products with pictures of your branding in your product listing. To hear more on this topic, make sure to listen to this informative episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 27 December 2017
Its that topic that few people like to talk about, taxes! But with tax season fast approaching, business owners like you need to know the most important information to stay productive. On this episode of The Amazing Seller, Scott invites Josh Bauerle back on the podcast to talk about all the relevant info sellers like you need to be aware of for the upcoming tax season. Together they cover why bookkeeping is so important, when to outsource a bookkeeper, what you can deduct as a business owner, what to do will inventory that won’t sell, what type of business entities to create and when, and so much more! You don’t want to miss a minute of this helpful episode! Why good bookkeeping is so important.Any good builder knows that if you want to have a solid end product, you’ve got to have a quality foundation. That same truth applies to building a business, if you want to succeed, don’t skimp on the basics! On this episode of The Amazing Seller, you’ll hear from CPA Josh Bauerle as he shares the importance of good bookkeeping. According to Josh, part of the process of keeping organized books is having separate accounts for your business. You need to have a bank account that is specifically set aside for your business, not a mixture of business and personal use. That same principle needs to be applied to your use of credit cards too. Get more helpful advice regarding bookkeeping and much more from Josh on this episode! How deductions can help you save BIG!Did you know, as a business owner, that you have a wide range of options at your disposal for deducting costs associated with your business? As a business owner who is likely running a large part of your business out of your home, there is a list of ways you can use deductions on everyday categories. For instance, you can deduct up to ten percent of your mortgage payments if you work out of a home office. You can also deduct utilities such as internet service and even travel costs! Learn more about tax deductions on this episode of The Amazing Seller with guest CPA, Josh Bauerle! What you can do with inventory that won’t sell.Have you ever been told that you should buy up lots of inventory before the end of the year to use it as a tax write off? Is that sound advice? What should you do with inventory that you can’t seem to sell no matter what you do? On this episode of The Amazing Seller, Scott and his guest, CPA Josh Bauerle go over some helpful options to both scenarios for sellers like you to consider. For the first scenario, Josh says that you can not use the purchase of new inventory as a write off until that inventory has been sold. For the second scenario, Josh says that it is a good idea to consider inventory you can’t sell as “Scrapped Inventory,” this allows you to write off the cost of acquiring that product as long as you document that you’ve disposed of it. To hear the guys expand on both of these topics and much more, make sure to listen to this fascinating episode! Four different types of business entities you should consider creating.As you start building your ecommerce business, you might be left with the question of which business entity you should create. Which option is the best one to select at the stage you find yourself in? On this episode of The Amazing Seller, Josh Bauerle breaks down the four options of business entities you can create and roughly when is the most appropriate time to set them up for your business. The four entities you can create are;
To hear Josh break down each option and when it would be best to consider creating the entity that is the best fit for you, listen to this episode to find out! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 25 December 2017
Merry Christmas! Join Scott for this special TAS episode as he expresses his gratitude for a wonderful year with The Amazing Seller podcast. He also goes over some helpful steps that will empower listeners like you go out there and TAKE ACTION! Stick around for the second half of the episode as Scott shares a few stories from his career where he tried various business ventures and learned from those experiences. If you’d like to have a peek into Scott’s backstory and walk away with some great advice that you can put into action today, you’ve come to the right place! Prepare for the New Year, declutter!What is one thing that you could do today to prepare for success as the new year rolls in? Don’t you want to start the new year off on a great note? On this episode of The Amazing Seller, Scott challenges you to take this first step and set yourself up for success in 2018. Scott wants you to choose, right now to start decluttering some aspect of your life. You can start with your email inbox, that junk drawer in your house, or even that room where everything just gets tossed. The point is to start cleaning up and organizing some aspect of your life. If you can do this, you’ll find that you have energy and room in your life to tackle the larger things in life. So what are you waiting for? Go to the START resources and get started!Where are you on your journey of starting your ecommerce business? Have you already started? Great! What’s your next plan to grow your business? If you haven’t started, what are you waiting for? On this episode of The Amazing Seller, Scott encourages sellers like you to take advantage of the resources he has put together so you can go out there take action right now! Listen to this episode as Scott directs you to the “Five Step Private Label Roadmap.” You can also find a link to the resource page that he’s put together at the end of this post in the Resources section. Make sure to listen to this episode to get more helpful insights from Scott! Failure is part of the process, learn from it!How do you view failure or setbacks? Do you hate them and consider it a complete waste of your time and resources? Or do you see these setbacks, challenges, failures, or whatever you want to call them, as lessons to learn from? On this episode of The Amazing Seller, you’ll hear from Scott as he encourages sellers like you to take failure not as a curse but as an opportunity to learn. Scott also goes over several examples from his own journey where he was able to collect lessons and insights from business plans that didn’t “Succeed” as he would have hoped. Find out what you can learn from Scott’s examples and more on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 22 December 2017
Are you fired up and ready for another awesome session of Ask Scott here on The Amazing Seller podcast? This is your place to get the motivation, energy, and excitement you need to push through the tough parts of getting started in the ecommerce arena. On this episode, you’ll hear from Scott as he announces the winners of the Private Label Classroom scholarship giveaways and of course, as always, he’ll answer questions from sellers like you! What are you waiting for? Make sure to listen to this episode and use it as fuel to TAKE ACTION! Just do something!Where are you in the process of running your own ecommerce business? Seriously? What steps have you taken to get closer to your goal? Some people will take HUGE steps to accomplish their objectives while others need to take small steps along the way. Which one is the right fit for you? On this episode of The Amazing Seller, you’ll hear from Scott as he encourages sellers like you to stop listening to your internal excuse and decide to just start! Sometimes you need that strong and forceful voice that compels you to take action! That’s what Scott is here to do. Listen to this episode to get the inspiration you need to get started today! Is China the best place for product sourcing? What about the US and India?Are you at the point in your process where you are looking for sourcing for your product? Have you done your research and looked at the typical options in China? What about sourcing your product from the United State or India? Are these good alternatives to using manufacturers in China? On this episode of The Amazing Seller, Scott shares his thoughts on this subject. Scott says that if you can find a manufacturer in those countries and still make a decent profit, then go for it! He also touches on a trend he has seen with sellers who get a mold made in China then have it sent to the US or elsewhere for the actual production. To hear more about this topic, make sure to catch this episode! Could the use of 3D printing be a game changer?With the rise of 3D technology and other amazing innovations, how will this affect the ecommerce marketplace? Is it a good idea to start experimenting with 3D technology and start making products from home in that manner? On this episode of The Amazing Seller, Scott opens up about 3D printing and if sellers like you should look into it. Scott encourages sellers to go for it and experiment with creating 3D printed products. Why not? If it’s a resource you have access to and you have a good idea to test, then go for it! To hear more insights from Scott on subjects like this one, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 20 December 2017
Have you ever wondered what it would take to start consulting for businesses and help them list their products on Amazon? How would you even start that kind of consulting business? What would you charge? How would you grow a team around that business model? On this episode of The Amazing Seller, you’ll hear from special guest, Kathleen Kobel. Kathleen takes the time to answer all these aspects of starting a consulting business and helping businesses get started on Amazon. If you want to know what it's like or steps you can take toward helping businesses in your area list on Amazon, make sure to listen to this episode! This could be a perfect first step for someone like you to get started! Taking the leap to get started on a new project.What is it that gives people the confidence and boldness to put themselves and their services out there in the marketplace? Are some people born with it and others not? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Kathleen Kobel to discuss how she got started consulting for businesses looking to expand to the ecommerce realm. Kathleen was able to approach businesses with confidence after she took the small step that was given to her in her 9 to 5 job. From Kathleen’s story, sellers like you can come away with the lesson that it takes little steps along the way to build up your confidence. So what’s that one step that you can take today that will move you closer to your goal? Get more helpful lessons from Kathleen’s story on this episode! Honesty and integrity go a long way!What are the values that you deem important when working with a team member or contractor? Do you want them to produce high-quality work more than anything or are there other aspects that are important to you? On this episode of The Amazing Seller, Kathleen Kobel talks about her consulting business and why she sometimes turns down prospective clients. You can get the sense when listening to Kathleen talk about her business that she really values honesty and integrity. Because of these values that Kathleen holds, she will let a prospective client know if she thinks that their product won’t be successful on Amazon’s platform. To hear more about Kathleen’s story and how she operates her business, make sure to catch this episode! Where to start connecting with local businesses.If you’d like to ease your way into running an ecommerce business by first approaching brick and mortar businesses to see if they’d let you list their products on Amazon, you might wonder where to start making those connections. On this episode of The Amazing Seller, Scott and Kathleen talk about some helpful places to start connecting with local businesses. Scott mentions the local chamber of commerce get-togethers as a good starting place and even hosting a meetup for local businesses to teach them about the benefits of selling on Amazon. If you are considering making consulting the first step in your journey as an ecommerce seller, then you don’t want to miss this valuable episode! Helping others get started on Amazon can make you hungry for success!What fires you up and keeps you reaching for success? Is it a goal you have in mind? Is it a certain level of wealth you’d like to live with? On this episode of The Amazing Seller, Kathleen Kobel shares her story and how helping others get started on Amazon made her hungry for her own shot at ecommerce success. Whether it’s Kathleen’s taste of building a successful brand on Amazon or your goals of making enough to cover your mortgage payment, whatever it is, you’ve got to identify your “Why” that one thing that keeps you motivated. Get more helpful insights and lessons from Kathleen’s story on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 18 December 2017
What does it take for leaders like you to build a robust brand in a very niche market? Where do you start? What tools and tactics do you use to attract traffic and build a following? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they sit down with a TAS follower like you! Aaron and his wife started their own beekeeping business where they make skincare products and honey-based products and teach about bees. They started selling on Amazon in January and they reached out to Scott to see if he could help them figure out how to build out their brand. You don’t want to miss this fascinating episode featuring Aaron! Do you have a comprehensive keyword strategy?What is your keyword strategy? Do you have a solid idea of what keywords and phrases your customer base is searching for? What related terms and phrases could help you to connect with a larger audience that would find your product relevant? On this episode of The Amazing Seller, Scott and Chris go over keywords and how sellers like you can use them effectively. Chris makes the great point about using keywords that have to do with the product use and how that aspect of a keyword strategy can come into play. To hear more about this topic and other helpful tips, make sure to listen to this episode! Create helpful and valuable content to build a following!What is the difference between a good brand and a great brand? Content! If you have a product that you use that is part of your lifestyle, wouldn’t it be helpful to have a brand that provided you with free content to help you and educate you? On this episode of The Amazing Seller, Scott and Chris explain how you can elevate your brand to the next level by creating content that benefits your customer base. What is great about having Aaron on the podcast and open to sharing his product and brand is that sellers like you get real-world tangible examples of what this process looks like. Don’t miss this awesome opportunity, make sure to catch this episode! What it takes to build a following on YouTube.Have you ever found yourself wondering what it takes to build a successful and thriving following on YouTube? How do so many brand personalities churn out content that keeps people interested and coming back for more? On this episode of The Amazing Seller, Scott walks through key elements that make up an engaging and valuable YouTube channel. Imagine how a YouTube channel could impact your brand. Make sure to listen to this episode to learn what you need to know to get started and add this important aspect to your larger brand strategy! Don’t wait, start where you are!One of the hardest things to do is to start something new. Many people get really excited about an idea and find themselves going down the rabbit hole of research and gathering a lot of information about a certain subject or business idea only to never take action. Don’t let that be your story! Don’t let all the possibilities out there keep you from moving toward one idea in particular and seeing it through! Listen to this episode of The Amazing Seller and hear from Aaron as he shares his story and how he got his business off the ground. You don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 15 December 2017
Are you ready for that extra dose of inspiration to move you across the finish line this week? You’ve come to the right place! It’s time for another session of Ask Scott. On this episode of The Amazing Seller, Scott shares his thought of the week, how to respond when your sales drop to ZERO, what it takes to rank your product in a competitive niche, why building an email list isn’t needed for every product, and so much more! Grab pen and paper, you don’t miss a minute of this informative and helpful episode! Someone is watching you!Look back to those influential people in your life, what was it about them that made such a large impression on you? Was it your dad’s work ethic? Your mom’s ambition? Or your older brother’s innovation? Somewhere along the line, someone made an impact on you and right now, you are having that same effect on someone in your social sphere. On this episode of The Amazing Seller, Scott encourages leaders like you to think about the people in your life who are watching your actions, especially if you have kids. To hear Scott break down the responsibility of setting an example, make sure to catch this episode! What should you do if your sales suddenly drop to ZERO?Imagine that you are getting your ecommerce business off the ground and you have steady sales, then suddenly, almost out of nowhere your sales drop to zero. How would you respond? What steps can you take to correct the situation? On this episode of The Amazing Seller, Scott addresses this situation that a fellow TAS follower like you encountered. Scott says that one way to figure out how to start fixing the situation is to increase your PPC spending. This will tell you if you can get more views on your listing if those views translate to sales. If they don’t then there are a few other options you can start addressing. Listen to this episode as Scott expands on this subject and more! Is it always the best move to build an email list?If you’ve been around the TAS community you’ve heard from Scott about the importance of building an email list. If you haven’t, make sure to search the resources for more information on that subject. But the truth is, there will be some products and some brands where building an email list isn’t the best use of your resources. Make sure to listen to this episode of The Amazing Seller as Scott explains the few exceptions to this rule. You’ll also hear about how to compete in a niche market and so much more! Don’t miss this informative episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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