Fri, 11 May 2018
How’s your progress toward building your ecommerce business going? Could you use a little push in the right direction to get back on track? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares some helpful insight from a recent conversation he had with his oldest daughter. He also covers answers to questions submitted by sellers like you! Don’t miss this exciting episode that delivers the tips and information you need to succeed! Making money isn’t taboo!While it may be popular to “Hate” on businesses that make a lot of profit and successful people who live extravagantly, there’s reason for caution. At the end of the day, money is neutral, it’s what people do with it that makes all the difference. On this episode of The Amazing Seller, you’ll hear from Scott as he goes over a recent conversation he had with his oldest daughter about money. What he ultimately wanted to get across to his daughter was the lesson that you can have a positive impact on the world with the money you earn and that earning money isn’t some taboo to be ashamed about. To hear more about Scott’s perspective on this topic, make sure to catch this episode! UPC changes and maintaining momentum.What options are available if you are running into challenges when it comes to your product’s UPC? Can you get a new UPC and maintain your product’s status on Amazon? On this episode of The Amazing Seller, Scott tackles a question from a TAS follower like you who is facing this very scenario. While it may not be ideal, if you are out of compliance with Amazon’s terms of service you’ll need to start over with an authorized UPC. To get all the details about UPC’s and how to find ones that are above board, make sure to listen to this helpful episode, you don’t want to miss it! Creating a streamlined brand and securing trademarks.Are you ready to take your ecommerce brand to the next level? Have you been trying to figure out if this whole ecommerce thing is right for you and have reached the point where you are ready to go all in? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how to streamline your brand and get started on brand registry. While all the steps and terms may sound confusing, Scott takes his time to break down the whole process so sellers like you can jump right in without missing a beat. To hear more about his subject, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 9 May 2018
How can ecommerce business leaders like you take your brand to the next level of growth? Is there anything you are missing that a seasoned ecommerce expert could help you see? On this episode of The Amazing Seller, Scott sits down for part two of his conversation with Allison and Tim. In their conversation with Scott, Allison and Tim learn about the importance of building your own assets away from YouTube and Amazon, they discuss how their brand is uniquely positioned in the marketplace, they find out why they need to start developing a Facebook presence, and so much more! Discover what lessons you can come away with from their coaching call with Scott by listening to this informative episode! You’ve got to start building your own assets!If you were to take an inventory of your business right now, what assets do you have at your disposal? As an ecommerce business leader, you probably don’t have much starting out, but what are you working toward? What are you building? Have you considered building an email list as a way to ensure your brand can outlast any significant market changes from Amazon, YouTube, Instagram, etc.? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why sellers like you need to think long-term about the assets you can create to set your business up for success. Don’t miss this helpful episode! Recognize and leverage your unique position in the marketplace.Do you know what unique advantage that you and your brand bring to the marketplace? Seriously! Every person has a unique story to tell and personality to display, how can you use yours to advance your business? On this episode of The Amazing Seller, you’ll hear from Scott as he shares what he sees in Allison and Tim’s brand and how they can use their story to their advantage. While you may not feel like you have a story to tell or you don't’ feel like putting your story on display, find someone who can represent your brand. People connect with people! Learn more about this important topic by listening to this episode! Why you need to start building a Facebook presence for your brand.If you have any hope for your brand to grow its social media presence, you need to be on Facebook. It may sound crazy but it’s true! Facebook is the most likely place where your target audience spends their time and interacts with their social network. Don’t you want to take advantage of that as a business leader? On this episode of The Amazing Seller, Scott convinces Allison and Tim to change their perspective on utilizing Facebook for their brand. If you only view Facebook as a platform to share your content on a newsfeed, you are missing out! Learn from Scott all about Facebook videos, Facebook Ads, fan pages, how to market your product on the platform and so much more! You don’t want to miss a minute of this useful episode! Give yourself permission to learn along the way.Has your journey as an ecommerce business leader been smooth and easygoing? If it’s been like most ecommerce leaders, the answer is likely, no. What lessons have you learned along the way? Have you given yourself permission to fail as much as you’ve encouraged yourself to succeed? The path of an entrepreneur is a bumpy one and you’ve got to be prepared to pivot and make adjustments along the way. Learn from Scott’s experience and his helpful advice as a seasoned ecommerce business leader by listening to this fascinating episode, you don't’ want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 7 May 2018
What does it take to get a six-figure business unstuck and back on the road to prosperity? How do you make sure you aren’t missing significant opportunities to expand your brand build a sustainable business model? On this episode of The Amazing Seller, you’ll hear from Scott as he speaks with Alison and Tim on a coaching call. In their conversation with Scott, Alison and Tim go over their business, consider how to leverage their growing YouTube channel, learn why it’s important to connect with influencers, and much more! You don’t want to miss a minute of this engaging episode featuring Alison and Tim! How to leverage a growing YouTube channel.What can you do to take full advantage of a successful YouTube channel as it relates to building an ecommerce brand? Is there a way to ensure that your followers can stay connected to your content outside of YouTube or whichever social media channel they find you on? On this episode of The Amazing Seller, Scott explains why sellers like you should create opportunities for your followers to join an email list. Don’t assume that you will always have access to your YouTube channel or Facebook group! Things can change quickly and you want your business to be prepared for the worst-case scenarios. Listen to this episode as Scott explains how to leverage a YouTube channel for the best results and much more! What it takes to connect with social media influencers.How can you expand your reach and find new ways to connect with your target demographic? What does it take to get connected with social media influencers that align with your brand’s niche focus? On this episode of The Amazing Seller, you’ll hear from Scott as he helps Alison and Tim understand how to connect with social media influencers in a way that makes the most sense for their business. Scott also explains why it’s important to create bundles that entice your target audience and why you should drive them to a landing page so you can capture their info and keep them apprised of your brand’s offerings. Learn more from Scott on this exciting episode! Use your passion and share your story!What is one of the best ways to grow your brand and build long-term success? Connect with your target audience by sharing your passion and your story! Seriously! If you can find a way to share your love for cooking or bass fishing in a genuine and authentic way, you’ll find a following in no time! While it may be a simple approach, it’s not without its unique challenges but this method is a proven way to build a following that will help your business grow. To hear more about this effective strategy and how Scott encourages sellers like Alison and Tim to use it, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! Why it’s important to pick one area of focus.Do you ever struggle with honing in on one area of focus in life or business? You aren’t alone! Many business leaders find it difficult to limit their time and attention to one area but this is often to their detriment. On this episode of The Amazing Seller, Scott explains why it’s important for sellers like you to do your best at picking one channel or direction with your business and sticking with it for a sustained amount of time. As a business leader, you are likely a driven and energetic person but all that drive and energy gets wasted when it’s scattered in multiple directions! Listen to this episode as Scott talks with Alison and Tim, ecommerce sellers like you who find themselves in the midst of this struggle. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 4 May 2018
Are you fired up and ready to tackle another weekend reaching for your goals and laying the foundation for your future? Could you use some encouragement and insight as you build your ecommerce business? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he goes over answers to questions from TAS followers like you. Topics in this episode include launching variations, PPC challenges, resources for starting Facebook Ads, and much more! You don’t want to miss a minute of this engaging episode! Do you have the right mindset?One of the things that will make or break your chances for success in building a thriving ecommerce business is the state of your mindset. Seriously! If you are stuck in an unhealthy and constantly negative or limiting mindset, you won’t go far. On this episode of The Amazing Seller, you’ll hear from Scott as he shares a conversation that he recently had with his oldest daughter about money and preparing for the future. Find out what you can learn about your own mindset by listening to Scott’s story, you don’t want to miss it! The best launch approach when it comes to variations.What is your strategy when it comes to launching your first product in your ecommerce brand? Are you starting with just one product, one product with variations, or are you launching with multiple products? On this episode of The Amazing Seller, you’ll hear from Scott as he provides his perspective on launching your first product and putting it in the best position for success. According to Scott, it’s best to start out with only two or three variations with at least 50 units in stock. Scott also stresses the importance of focusing on just one variation and pouring all of your time and resources into it. To hear more about this important subject, make sure to listen to this episode! How to start using Facebook Ads the right way.If you are ready to start expanding your brand’s reach into social media channels, you are going to need to know how to set up effective ads. What’s the best approach to setting up ads on Facebook? Where do you even start? On this episode of The Amazing Seller, Scott shares an important resource that will help sellers like you get started with Facebook ads the right way. Thankfully, Scott has formed a helpful partnership with Rick Mulready and together they’ve provided a resource for sellers to utilize that goes over all the info they need to know when approaching Facebook ads for the first time. Hear more about Scott’s work with Rick and the link to their resource at the end of this post! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 2 May 2018
Have you reached the point in developing your ecommerce brand that you are ready to start creating videos that will help you grow your reach and expand social media presence? Are you looking for tips and insights that can help you put out solid content that will connect with your audience? Look no further! On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his three-step formula to create Facebook videos that will get traffic and boost your sales. Don’t leave it all up to guesswork! You can count on Scott’s years of wisdom and experience in this important area. Listen to this episode to get the entire three-step formula and more! Don’t delay, set up a Facebook fan page today!What is your strategy for connecting with your target audience on social media? Have you already started the process of building a social media presence or have you avoided that aspect of expanding your brand’s influence? According to Scott, the best place to start with social media engagement is by creating a Facebook fan page. You don’t have to have everything ready to take this step and it doesn’t cost you anything! You’ll need this asset started when you are ready to begin creating and posting videos for your brand. To learn from about this important first step from Scott, make sure to listen to this episode of The Amazing Seller! Questions you should ask yourself before you create a video.As you sit down to start thinking through your ecommerce brand’s first video that you’ll post on social media, there are a few important questions that you should ask yourself. These questions will help you narrow your focus and clarify the purpose of your video.
Asking yourself these questions and really thinking through your answers will put you and your brand in the best position for success as you move into video and content creation. To hear more about this topic from Scott, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! Why you need several “Calls to action.”Can you think of the last time when you watched a video or a pitch about a product and found yourself wondering what the point was? Don’t let that be the takeaway that your viewers get when they finish your video! On this episode of The Amazing Seller, you’ll hear from Scott as he stresses the importance of providing several “Calls to action” in your Facebook video. While it may not feel natural at first, using a call to action at the beginning of your video and at the end of your video will help guide your audience toward their next step with your content. To hear great examples of how to naturally and seamlessly include your calls to action, make sure to listen to Scott’s expert advice on this episode! Educate and engage your audience!If you think back to the last video that really pulled you in, what was it that kept you engaged? Will you go back to that source for more videos? Was the video entertainment focused or educational? On this episode of The Amazing Seller, Scott explains why it’s vital to educate and engage your audience when you create your Facebook videos. If you want to build a following you’ve got to deliver good content that educates your audience on a topic they are interested in. To keep your target audience coming back for more content, it’s important to engage them with questions and encourage them to comment on the video. To hear more helpful tips from Scott on this subject, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 30 April 2018
How do you get an ecommerce business off of the ground? Where do you even start? Which voices should you be listening to? Should you go with an “Authority site” approach, “Amazon” approach, or a hybrid approach? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes Lynn and Rich to the podcast as he walks them through a coaching call. Lynn and Rich have enjoyed business success but have found that their heart isn’t in their work anymore. Now they want to move toward building an ecommerce business as their passion project. To hear Scott help them unpack their plans and help them understand what it will take to put their ideas into action, make sure to listen to this episode! Start with what you know!Are you looking for the best route to follow when building your ecommerce business? Why not start with what you know? Seriously! Don’t overcomplicate it if you don’t have to! Make a list of the topics and subjects that you are passionate about or have experience with. From there, start making a list of products that you can speak about or build a brand about with credibility. If you could make a profit by selling something you are passionate about, your “work” will be effortless! To hear more about this approach from Scott, make sure to listen to this informative episode of The Amazing Seller, you don’t want to miss it! Don’t be too quickly scared away by competition.Have you been scared away from pursuing an ecommerce business in a product category that is competitive? Don’t be so quick to write it off! There are multiple ways you can get your business started in even the most competitive arenas. On this episode of The Amazing Seller, you’ll hear from Scott as he explains his approach to Lynn and Rich. While Lynn and Rich are passionate about helping people their age address their hair appearance needs, they’ve been warned about getting involved with such a competitive category. Find out why Scott encourages them to rethink that caution if they are passionate about the subject and much more on this informative episode! How Amazon can help you get started.If you were to start an ecommerce business right now, what platform would you use to build it? Would you launch exclusively on Amazon or would you focus your efforts on building an “Authority site” to gain credibility and launch your brand from there? What about a hybrid approach? On this episode of The Amazing Seller, Scott explains why Amazon is such a helpful tool to get your ecommerce business up and running. If you’ve been around the TAS community for very long, you know that Scott encourages sellers like you to think beyond Amazon for sustained business success. To get Scott’s full take on these approaches and which one he suggests to Lynn and Rich, make sure to listen to this episode! Don’t succumb to analysis paralysis, take action!What is your plan of action for your ecommerce business? Do you have a clear plan for getting it launched? Do you have a roadmap of what your first year’s goals and benchmarks are? What are you doing right now to build momentum and more importantly, take action? On this episode of The Amazing Seller, Scott stresses the need for sellers like you to do your research and due diligence but then to pick a direction and take action! Don’t succumb to analysis paralysis, learn from Scott’s years of hard-fought wisdom and move forward on your journey today! Hear more from Scott and his eye-opening conversation with Lynn and Rich on this episode. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 27 April 2018
What progress have you made on your ecommerce business journey so far? Are you hitting all of the benchmarks you had hoped you would be at this point? What steps are you taking to stay focused and headed in the right direction? On this episode of The Amazing Seller, you’ll enjoy another session of Ask Scott! As usual, Scott provides some helpful insights with his thought of the week and then he launches into answers to questions from TAS followers like you! Make sure to catch this informative and helpful episode, you don’t want to miss it! Never say “Never!”When was the last time you did something that you never thought you’d do? What made you change your mind? How can this lesson apply to your work building your ecommerce business? On this episode of The Amazing Seller, you’ll hear from Scott as he shares a helpful lesson from his life about learning to never say “Never.” While you may be convinced that you’ll never go in a certain direction in life or business, don’t rule it out completely! Remaining flexible and open to change can end up paying huge dividends. To hear more about how this concept played out in Scott’s life, make sure to listen to this episode! Marketing an original product.If you are part of the TAS community, you are likely a driven business-minded individual who is looking for a way to make a sustainable living. One of the best ways to do this is by creating a unique product that addresses a common market need or pain point and goes to work building a brand around that product. If you choose to go this route, don’t neglect a larger strategy of building a suite of products that will make up a whole suite of products that will draw in your target audience. To hear more tips on marketing an original product and building a thriving brand, make sure to listen to this episode of The Amazing Seller! Product categories.As an ecommerce business leader, should you be concerned about product categories and how they are used in Amazon searches? Can changing product categories really help increase your chances of success and growth? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thoughts on product categories and their role in setting your product listing up for success. According to Scott, your product category can make an impact on how your customer finds your listing but it shouldn’t be too much of a concern that you consider changing product categories. Go further with this important concept with Scott by listening to this engaging episode, you don't’ want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 25 April 2018
What does it take to build a thriving and expanding ecommerce business in today’s marketplace? Is it still possible for entrepreneurs to find that fabled success that they’ve been dreaming of? On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about his journey and the lesson on display that enabled him to reach success and build off of it! Scott’s not here to convince everyone how easy the road to success is, in fact, he stresses how hard it can be. But it’s not impossible! If you are willing to put in the work and follow Scott’s time-tested approach, you have a high likelihood of finding your own level of profitability. Make sure to listen to this episode to hear more about Scott’s story and his approach! Learning, growing, and adapting.When was the last time something that was worth having, came easily to you? Seriously! If you want to enjoy sustained success, you’ve got to be willing to work hard and earn your way! On this episode of The Amazing Seller, Scott explains how he has been able to enjoy various seasons of success in his business career. While it hasn’t always been easy, Scott attributes much of his success to his commitment to learning from his mistakes, taking risks to grow his businesses, and adapting to create new opportunities. To hear more about his unique and worthwhile approach, make sure to listen to this engaging episode! Find a unique selling point and highlight it!How do you make your business stand out from the competition? Do you find innovative ways to market it to your target audience? Why should your customer consider you over your rivals? On this episode of The Amazing Seller, Scott shares why sellers like you need to focus on providing a unique selling point that makes you stand out from the crowd. It can be hard to really make your product or service jump out among all the others out there clamoring for your prospective customer's business. In Scott’s experience, it all comes down to bringing your customer value in a way that no one else can. To hear more about bringing value and standing out, make sure to listen to this episode, you don’t want to miss it! Don’t take on everything at once, break it down.Too often, many business leaders will work really hard for a short period of time and then experience burn out. Don’t let that be the story of your brand and business! On this episode of The Amazing Seller, Scott provides some helpful insights that will allow your business to go further and make it to your long-term goals. It may sound simple but Scott has found that breaking down your short term and long term goals into manageable chunks can help you focus on your high priority tasks in a way that sets you up for success. Don’t let the overwhelming prospect of getting everything done at once dominate your time! Learn more about this important topic on this episode! Leverage your passion!Did you know that customers can spot someone who is passionate about their business from a mile away? It’s true! They may not be able to articulate it in direct terms but they will often pick it up on a subconscious level. Set your brand up for early success by leveraging your passion and allowing your target customers to tap into your excitement! The best way to build a positive reputation for your business is to let your passion shine through in your work. To hear examples of this practice from Scott and how he’s seen it work in his own business ventures, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 23 April 2018
What? A special announcement from Scott? What is going on with TAS and this new direction Scott is headed in? How will this continue to benefit ecommerce sellers? Find out the answer to all these questions and more on this exciting episode! As Scott reveals his new direction, he also touches on what has contributed to his success so far and why he's hopeful for the future. You are going to love the new direction that Scott is headed in, and it makes sense! Hear all about it by listening to this engaging episode, you don't’ want to miss it! Helping business leaders create digital products.What comes to mind when you think about digital products? Do you think they have the potential to deepen a brand’s presence and impression upon consumers? How can digital product help business leaders achieve a competitive edge? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why he is pouring his signature dedication and standard of excellence into an avenue that is focused on helping leaders like you take advantage of tools like digital products. To hear more about Scott’s new focus and how you can connect with what he has to offer, make sure to listen to this episode! The only person holding you back is you!If you’ve been around the TAS community for very long, you know that Scott is passionate about helping ecommerce business leaders like you get into the right mindset in order to succeed in life and business. How would you grade your mindset right now? Are you in a healthy place or do you need some inspiration and challenge in that area? On this episode of The Amazing Seller, you’ll hear from Scott as he encourages sellers like you start by taking a look in the mirror! While it may be a tough truth to face, the fact is more often than not, the primary person holding you back from moving forward is the person you see looking back at you in the mirror. Learn more from Scott on this important topic by listening to this episode! Don’t worry, Amazon isn’t going away anytime soon.If all of this talk about moving in a new direction has you concerned that Scott is no longer confident in the stability and future of Amazon, you couldn’t be further from the truth. Scott is simply taking an opportunity to practice what he preaches day in and day out, diversification! If Amazon were to suddenly collapse overnight, would your business survive? It should be every ecommerce business owner’s goal to answer that question with a resounding, “Yes!” Hear more about Scott’s continued confidence in working with Amazon and why you should start considering a hybrid business approach by listening to this episode of The Amazing Seller! Leaving a meaningful legacy.When was the last time you really took a minute to consider the legacy you are leaving behind both personally and professionally? Seriously! While this may be a topic that is far off in the future for many young business leaders, it’s a vital one to consider. On this episode of The Amazing Seller, Scott takes a moment to explain why the thought of leaving behind a meaningful legacy led him to start moving in a new direction with his time and energy in business. Find out more about Scott’s plans and how they can inspire you to consider your legacy by listening to this episode, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 20 April 2018
Are you fired up and ready for another weekend working toward your ecommerce business goals? Do you need a little push to get you moving in the right direction? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller podcast! On this episode, you’ll hear from Scott as he shares some helpful tips that will expand your thinking. He’ll also cover answers to questions from TAS followers like you! Grab your pen and paper, you don’t want to miss a minute of this informative and engaging episode! Time, Focus, and EnergyWhen was the last time you got some really good advice that helped you in the long run? How would you implement advice or insight that you find valuable? On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about some great insight and wisdom that recently received from a mastermind session. At the mastermind, Scott heard three topics mentioned frequently; time, focus, and energy. To hear Scott break down the lessons he learned around each topic, make sure to listen to this episode. You just might find the key insight that will take you to the next level! Connecting with your buyers.What is the most effective way to connect with buyers who are interested in your product category? What can you do to cultivate that connection and build an audience with a robust network of fans and followers? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how building an email list can help you make the most of your efforts to connect with potential buyers. While it may not always be easy, Scott is convinced that building a brand through an email list is the best strategy right now for most ecommerce businesses hoping to get their brand off of the ground. To hear more about this important subject, make sure to listen to this episode! You don’t need to have a fully developed brand site right away.While it may sound scary to start building a web presence without all the pieces in place, it’s not as risky as you may think. Don’t let the idea of having everything perfect get in your way of taking action and getting your brand rolling! On this episode of The Amazing Seller, you’ll hear from Scott as he explains why you need to start building your email list and gathering your audience. If you wait for the perfect timing and for all the stars to align, you are going to be waiting around forever! Make your goals and benchmarks but go ahead and start putting your brand out there on the market. Hear more from Scott as he explains why you don’t have to have a brand website set up to get rolling right now! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 18 April 2018
When was the last time you were in a room with people who were so successful and advanced in their careers that it made you feel like extremely average? What did you learn from that experience? Would you do it again? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over their recent mastermind experience. In their conversation, the guys explain why it’s so important to learn from successful business leaders, the importance of cultivating a healthy mindset, how to set stretch goals, why you shouldn't do what everyone else is doing when you should consider making a pivot, and so much more! You don’t want to miss a minute of this valuable episode! Make sure you take the time to learn from others!What do you do to invest in your education? Seriously! Do you take the time to go to seminars, read books, research business strategies, and learn from mentors? You don’t have to let your life be consumed by all these educational avenues, but it is important to pick one and learn! If you have any hope of building a thriving business, you’ve got to learn from others who have gone before. Listen to this episode of The Amazing Seller to hear from Scott and Chris as they describe how formative their mastermind experience has been and why they’ve committed to staying lifelong learners! The only thing holding you back is you.What is the state of your mindset right now? Do you feel confident in your abilities and the direction of your ecommerce business, do you feel overwhelmed and hopeless or somewhere in between? On this episode of The Amazing Seller, Scott and Chris share their take on mindset and why it’s an important factor in your personal and professional development. Too often, leaders don’t reach their benchmarks because they’ve either burdened themselves too much or they haven’t challenged themselves enough. Don’t let that be your narrative! The only one who can get yourself out of the way is the person you see in the mirror. Learn more about mindset and setting yourself up for success by listening to this important episode! Why you need stretch goals.When was the last time you really pushed yourself to achieve something you’ve never tried before? What is the status of your goals? Do they all seem easy and attainable or do they require you to stretch and push past the comfortable? Don’t allow yourself to be satisfied with average goals! It’s been said that “If you want something you've never had you must be willing to do something you've never done.” What are you willing to do that you’ve never done before? How will you stretch yourself and your business over the next twelve months? Discover the supreme importance of stretch goals from Scott and Chris on this episode of The Amazing Seller, you don't’ want to miss it! Don’t give up!As tempting as it may sound, you can’t give up. Take charge of your story! Many business leaders fail because they throw in the towel. Here’s a tip, you’ll never fail if you refuse to give up! Sure, setbacks and challenges will come, that’s the nature of life and business but you don’t have to let them take you out of the game. Commit to yourself and your business to see it through to the end, no matter what, that’s the mindset that’ll lead to success. To hear more about this topic and additional insights from Scott and Chris, make sure to listen to this engaging episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 16 April 2018
Are you still trying to figure out how you can make this whole ecommerce thing work for you? Wouldn’t it be great to get some tips and insights from someone who was in your shoes just a few short years ago and has experienced impressive results since? You are in luck! On this episode of The Amazing Seller, you’ll hear from guest Kevin Sanderson as he shares his story and what he’s learned from his ecommerce journey. Don’t leave it all up to guesswork! Learn from Kevin’s unique perspective and take in his sincere advice on this informative episode! Taking full advantage of the international marketplace.Can you imagine achieving the level of success it’d require to bring your ecommerce brand to the international marketplace? Does it feel like an unreachable dream? Ask yourself why it seems so impossible because it’s not! On this episode of The Amazing Seller, join Scott as he sits down with someone who has made it happen with their ecommerce brand. While it wasn’t easy, Kevin Sanderson says that sellers like you should not be so afraid of taking your brand international. Sure, it has its ups and downs but it has been a profitable and educational experience for Kevin and his business so far. Learn more about Kevin’s story on this exciting episode! Don’t get too far ahead of yourself!One of the worst things you can do when you start a long distance race is to start off sprinting. When it comes to long-distance running, the key to success is to pace yourself. The same principle is true when it comes to getting a successful ecommerce business off of the ground. Kevin Sanderson says that too often he’s seen ecommerce business owners get way too far out ahead of themselves before they needed too. He encourages business leaders to take their time and go step by step through the process of building and then expanding their ecommerce business. Get more helpful tips from Kevin on this episode of The Amazing Seller, you don’t want to miss it! Whatever gets measured, gets managed.How do you make the right steps and get your ecommerce business off of the ground? How do you get started when you have a family and you are trying to holding down a full-time job, is it even possible? On this episode of The Amazing Seller, you’ll hear from Scott and his guest, Kevin Sanderson. Kevin explains that the road to getting your business off of the ground can be challenging but anything worth doing will provide its own set of challenges. His advice is to start by taking a look at how you spend your time on a daily and weekly basis and then evaluate where you can start shifting things around to make time for your budding business. Listen to this episode to get additional insights from Kevin! Is it too late to ride the ecommerce wave?One of the common questions that Scott gets from TAS followers is, “Is it too late to catch the wave of building an ecommerce business?” The answer that Scott provides time and time again is a resounding, “NO!” The truth is, it’s not too late to get started and even if it is too late, so what? Be that person who breaks barriers and challenges the status quo. If you feel compelled to reach for something beyond what you currently have, you are going to have to take risks! Get Scott and Kevin’s full take on the state of the ecommerce industry by listening to this informative episode, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 13 April 2018
Are you fired up and ready to advance your ecommerce business? What are some of the issues that are holding you back from reaching your full potential? Chances are you’ll hear something on this session of Ask Scott that will help you get headed in the right direction. On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thought of the week and provides answers to questions from TAS followers like you. You’ll also hear how you can participate in a recent TAS contest and get an update about the new Product Discovery Bootcamp. Don’t miss this engaging episode! Good customer service can make all the difference.When was the last time you received really good customer service? What made it stand out to you? How much more likely are you to give that company your business in light of your experience? On this episode of The Amazing Seller, you’ll hear from Scott as he shares one his weekly thoughts on customer service. While you may never get a chance to meet your customers face to face, that doesn’t mean you can’t make a positive impact on them. Consider personalizing you're follow up emails and making them less formal. Go out of your way to make a connection and show that you care. Learn more about this important topic from Scott on this episode! Why your brand needs a spokesperson.Are you more or less likely to buy from a brand that makes an effort to engage with you? Seriously! Sure, some brands can be over the top and cheesy but the ones that get it make an effort to support their customer community. On this episode of The Amazing Seller, Scott shares why he is convinced that brands have a greater chance to succeed when they have a spokesperson. You may not feel like you could pull off being the spokesperson for your brand, that’s fine! But you would be wise to take the time and connect with a social media influencer or someone you know who would be willing to partner with you and serve in that capacity. Hear more about this subject by listening to this episode! Compensation for product reviews.With all the recent changes at Amazon regarding reviews and how they are solicited, is it wise to provide compensation for product reviews? Is there a better way to boost your chances for reviews? On this episode of The Amazing Seller, Scott provides his opinion on giving reviewers compensation for their product reviews. Now that Amazon has cracked down on how reviews work and who posts reviews, Scott says that it’s best to avoid any forms of compensation in exchange for reviews of your product. If you want to share a group code in a group, that’s fine as long as the group isn’t said to be a review group. Get more info on reviews and the best way to get them for your product by listening to this informative episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 11 April 2018
Did you know that little bumps of encouragement and positivity can go a long way? It’s true! Surrounding yourself with the right message day in and day out can have a profound impact on your mindset and your actions. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they share a story from a TAS follower like you. From that story, you’ll learn about the importance of refusing to give up, why there is great potential for success in the ecommerce industry, why it’s important to pay attention to your competition, how making a plan can set you up for long-term success, and so much more! Don’t miss this great opportunity to learn from Scott and Chris on this engaging episode! Get into the right mindset!If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you embrace a healthy mindset. You might not put a lot of stock into the concept of your mindset but you know that there are things that will influence you positively or negatively. Dwelling on positive and constructive ideas and surrounding yourself with sources that provide you those ideas is what having the right mindset is all about. Learn more about the significance of having the right mindset and how it can help you on your journey toward success by listening to this episode of The Amazing Seller with Scott and Chris! You can avoid failure by refusing to give up.As a business leader, you want to avoid the dreadful experience of failing. What if there was a way to avoid failure altogether? According to Scott, the best way to avoid failure is by refusing to give up! Does this mean that you won’t have setbacks and challenges along the way? Of course not! But it is up to you to decide if those setbacks and challenges will knock you out of the game. If you want to succeed, you’ve got to cultivate a thick skin and a relentless commitment to staying the course. To hear more insights and lessons from Scott, make sure to listen to this episode of The Amazing Seller! Pay attention to your competition and learn from them!Did you know that one of the best ways to create an unstoppable brand is by researching your opposition? Seriously! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how studying your competition and the feedback they receive can help you improve your brand. With Amazon, you have a significant advantage at your fingertips! Check out your competition and discover their customer’s complaints and the things they love, then use that data to improve your product. Hear more from the guys on how you can best position your brand for maximum profitability on this episode! Embrace a long-term expectation for success.If you have any hope for significant growth and profitability in the ecommerce industry, you’ve got adopt a long-term expectation of success. Your brand will fail if you bank all of your hopes on getting rich quick or finding some overnight success. The road to long-term and sustained success comes down to planning, losing some money, and making the right adjustments along the way. Listen to this episode of The Amazing Seller as Scott and Chris expand on adopting a long-term view of success and so much more! You don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 9 April 2018
Can you believe it? FIVE HUNDRED episodes of The Amazing Seller!!! That is quite the milestone! Week in and week out, Scott delivers on the goods with all the helpful content that he’s put together from his own experiences and his connections with other leaders in the ecommerce industry. While Scott is excited about this awesome milestone, he’s also aware that he couldn’t have reached this point without passionate and engaged followers like YOU! Because of your commitment to the podcast and the TAS community, Scott’s been able to reach more people with constantly improving content. This is your moment to celebrate too! Sit back and enjoy this special edition of The Amazing Seller! Don’t underestimate the role of your mindset!While it may sound kind of “Out there,” mindset really is a critical factor in a business leader’s chances for success. What are you doing to address your mindset? How has your mindset changed over the years? On this episode of The Amazing Seller, Scott looks back on his journey and reflects on the significant role his mindset has played on his journey toward success. Don’t assume you’ve got it all figured out! Taking the time to analyze and consider what lens you view your life and business through could be key to unlocking your future potential. Learn more about this important topic by listening to this episode! Why brand building is the way to go.If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you understand that brand building is the best investment for long-term success. Can you make a quick buck by putting out a trending or attractive product? Sure! But if you are looking for a way to make sustainable profits and develop an asset that you can sell to someone else, later on, you’ve got to take brand building seriously. Get more of Scott’s take on brand building and why it truly is the best course of action for ecommerce sellers by listening to this episode of The Amazing Seller! Stay focused on what matters!Do you ever have a difficult time staying focused? You aren’t alone! Many business leaders find it challenging to zero in on the most important aspects of their life and business. As you become more successful, the challenges and distractions will increase. On this episode of The Amazing Seller, Scott shares his story and why learning to focus on what matters has made a significant impact on his journey. Don’t follow the shiny objects and the tempting promises to get rich quick! If you want to build something that will last, it’s going to take time and effort. Don’t lose sight of your end goal! Hear more of Scott perspective on staying focused by listening to this engaging episode, you don't’ want to miss it! Use your story to build your brand.Just as you have been moved by Scott’s story and the TAS brand, you have that same potential for success by leveraging your story! While you may not feel as comfortable or as confident as Scott often appears, you have it in you tell your story or connect with someone who can be that face of the brand. Don’t sell yourself short! Put in the time to tell a story with your brand that will resonate with people and make a difference. If you think of all the brands you are loyal to or feel a connection to, you’ll realize that someone took the time to think out and execute that narrative. To hear more about what it takes to use your story to build your brand and platform, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 6 April 2018
How are your efforts toward building your ecommerce business going? Do you find yourself in need of some encouragement while you plow ahead? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week and tackles some answers to questions from TAS followers like you. Have pen and paper ready as Scott covers feedback hacks, using credit cards to bankroll products, how to form a business partnership and more. You don’t want to miss a minute of this engaging episode! One thing leads to another, so TAKE ACTION!While getting started with your ecommerce business may sound scary and daunting, it doesn’t have to be. As Scott often says, chuck it down. The truth of the matter is, one thing will lead to another which will lead to another, and before too long, you’ll have success piled up. But if you remain constantly intimidated by the big idea of starting your business, you’ll never get started. Pick one thing that you can do today and TAKE ACTION! To hear more about this pivotal step, make sure to listen to Scott’s words of wisdom on this episode of The Amazing Seller! Don’t fall for gimmicks and hacks.What is the best way to reach out to your customers and increase your chances for positive feedback? Is it a good idea to include graphics and other tools to “Spice” up your email so it’ll encourage buyers to respond? On this episode of The Amazing Seller, Scott provides his perspective on this important topic. According to Scott, including graphics of any kind in your email to customers is a bad idea. One reason Scott offers is that of the formatting of images and graphics, your email is likely to end up flagged as spam or as a promotion. He also touches on the fact that it most likely would be against Amazon’s terms of service. If you’d like to hear more of Scott’s take on this topic, make sure to listen to this episode. Why it’s important to cautiously enter into a business partnership.Is it a good idea to enter into a business partnership as you look to build your ecommerce business? Are there any tips for making this happen successfully? What are some things to look out for? On this episode of The Amazing Seller, you’ll hear from Scott as he gives his take on business partnerships. Scott says that a business partnership can be a really good idea and increase the chances for a brand to become profitable because you’ll have two people with vested interest in making sure the business succeeds. However, he cautions that like all relations, you’ve got to make sure that the person you are partnering with is the right fit for your personality. Learn more about business partnerships on this informative episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 4 April 2018
Do you find yourself slipping into the hole of looking for that next big product that is going to go viral and make you rich? In a lot of ways, it’s like the old gold rush days. Come strike it rich before it’s too late! But there has to be a better way, a more sustainable business model than hoping that you’ll find the next fidget spinner before anyone else. On this episode of The Amazing Seller, you’ll hear from Scott as he goes over several ways you can locate solid products to sell and build a long-term brand in the process. If you want sustained success, you’ve come to the right place! Hear more on this exciting episode! Yes, Amazon is still incredibly relevant for ecommerce sellers.With the constantly evolving state of the ecommerce marketplace, many sellers wonder if Amazon is still the best bet to get their business off the ground and running. According to Scott, Amazon is absolutely the best place to be right now. Given its size and reach, Amazon is still the right place to test products, build your brand, and maximize your profitability. To hear more from Scott on why he still uses Amazon and why you should as well, make sure to listen to this episode of The Amazing Seller! You don’t want to miss it! Don’t overlook Ebay!Once a commanding force in the ecommerce marketplace, Ebay has taken a backseat in recent years as Amazon has dominated the headlines. Is Ebay still a good place for ecommerce leaders to sell and test their products? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his perspective on Ebay and how sellers like you can use it to your advantage. Scott points out that Ebay is a great location to conduct product research and to find out what other products people are looking at when they purchase the product you are considering selling. Get more information on this important subject by listening to this episode! Google can help you get a finger on the pulse of the market.Did you know that you can use Google to help you understand the demand for products in the marketplace? It’s true! When you search for the keyword of a product you are interested in through the Google search bar, you can see what product come up for sale using the “Shopping” tab. This is a great way to get a larger view of what people are searching for and buying using the keyword you are interested in going forward with. To hear more from Scott about how to use Google to conduct your product research, make sure to listen to this episode! Why having a suite of products can make you more profitable.What is your end goal in building an ecommerce business? Seriously? Are you trying to make some quick cash or are you trying to build a long-term, sustainable business that you can be proud of? On this episode of The Amazing Seller, you’ll hear from Scott as he stresses the importance of building a robust brand that can go the distance. Don’t settle for short-term success! The tools are right at your fingertips to build a brand using a proven model. With a little hard work, you can find a great product and build a whole suite of products that work together to form a brand. Learn more about this innovative and successful approach from Scott on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 2 April 2018
It’s time for another exciting Hot Seat Session with Scott and Chris! This is where you get to hear the guys break down the data and product listing from one of their Private Label Classroom students who is looking for input to get their business to the next level of growth. If you find yourself stuck and struggling to find the right piece to make your brand take off, this is an episode you want to pay attention to. What are you waiting for? Have pen and paper ready for this informative episode of The Amazing Seller! Product research is a vital step!If you’ve been around the TAS community for very long, you know that Scott stresses the importance of taking your time in the product research phase. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how the product research step impacts your brand. It may sound complex but the guys do a great job unpacking and explaining product validation. Don’t make mistakes you can easily avoid! Take the time to learn from Scott and Chris’ expert advice including the 10x10x1 strategy so you can get your ecommerce brand up and running. Get in the right mindset for success.If you have any hope for long-term profitability for your ecommerce business, you’ve got to be willing to take a few hits along the way. Don’t expect to start raking in profits right of the batt, be prepared to weather the storm of getting a brand up and running. You’ll have a great chance for success if you adopt the mindset of seeing this a multistage process. To a good grasp what you should expect, listen to this episode of The Amazing Seller as Scott and Chris take their time to educate sellers like you on long-term brand success. You don’t want to miss it! Why it’s important to pay attention to the competition.Do you have a good idea of what your biggest competitor’s business looks like? Have you poured over their numbers and sketched out a map of their apparent strategy in the marketplace? How would you rank your product and product listing compared to theirs? Would you buy your product over theirs? On this episode of The Amazing Seller, Scott and Chris share why it’s so important to understand your competition in the product space you are hoping to make an impact in. If you’ve missed this important step, it’s not too late! Listen to this episode and get the information you need get headed in the right direction. How product variations can make your product stand out.As an ecommerce business leader, you want to do everything you can to make your product stand out and succeed. From featuring sharp, high-quality pictures to cleaning up the content of your product listing, chances are you’ve done a lot to attract buyers and get them to purchase your product. But have you taken it one step further by offering attractive product variations? On this episode of The Amazing Seller, Scott and Chris explain how offering the right product variations can make your product more appealing than the competitions and give you insight into what the market demands are for your product. Hear more about this important topic on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 30 March 2018
Are you fired up and ready to attack your weekend with passion and energy for your ecommerce business? Do you need a little push to get you going? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares another helpful “Thought of the week,” then he launches into his answers to questions submitted by TAS followers like you. Don’t miss this great opportunity to get helpful information and a jolt of excitement and energy injected into your day! You have permission to dream!Do you ever find yourself doubting your abilities or chances to be successful in life and business? What drives those doubts? What limits your ability to dream and strive to accomplish your dreams? On this episode of The Amazing Seller, Scott provides encouragement for sellers like you who are doing their best to grow their business and achieve their dreams. You’ve got to let go of those limiting believes you have about yourself and the negative narratives that others tell you. You have permission to dream! Go out there, dream big, and take action! Why you reviews shouldn't be your #1 concern.As an ecommerce business leader, you know that customer reviews of your product on Amazon is important, but don’t make it your #1 priority! Seriously! Before you get too concerned about reviews, you need to make sure you have the right amount of traffic flowing to your listing and that the traffic is converting to sales, the reviews will come. On this episode of The Amazing Seller, you’ll hear from Scott as he goes over his take on reviews and discount codes. If you are ready to take your brand to the next level of growth, make sure to listen to this engaging episode! Don’t let competition scare you.What do you do when faced with a significant challenge? Do you embrace it or tiptoe away? That’s the question that many ecommerce sellers have to ask themselves in the product research phase. While it may require more work, don’t let competition scare you away from a product that you believe you could succeed with. Instead, focus on what you can do to stand out, build a following, and make your customer experience better than anyone else's! To hear more about this important topic with Scott’s expert take, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 28 March 2018
You’ve heard the phrase, “Knowing is half the battle,” right? It’s true! If you can learn to understand what it is that causes most people and even business leaders to fail, you are well on your way to avoid making those same mistakes. On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes Joel Bower to the podcast. In their conversation, they discuss the importance of knowing your “Why,” getting rid of common excuses, the value of learning from failure, pushing past the comfortable, and so much more! Don’t miss this great opportunity to really understand why most people fail to succeed so you don’t go down the same path! Is your “Why” big enough?What would you do to accomplish your “Why?” Seriously! Would you move heaven and earth so you could enjoy your “Why” being fulfilled? If the answer is no, your “Why” isn’t big enough to get anything done! The truth of the matter is, no one accidentally falls into success. You have to go out there and fight, tooth and nail for it. The only reason you’ll do that is if you have a huge motivating goal that you want to accomplish. To hear more about the critical role your “Why” plays in your chances of success, make sure to listen to this helpful episode of The Amazing Seller! Don’t listen to your excuses, crush them!What are some common excuses you’ve heard from your inner voice or from others when it comes to change in your life or business? A common excuse is, “There’s not enough time.” Do you find yourself believing that excuse? On this episode of The Amazing Seller, Scott and Joel discuss some common excuses like this one and explain how to crush them. At the end of the day, you have to decide if your goals are worth the extra effort. Do you value your dream more than you want an extra hour or two of sleep? You have to crush your excuses, no one can do that for you! Learn more about this important topic from Scott and Joel on this engaging episode! Learn from failure and never give up.Too often, business leaders or aspiring business leaders will run into adversity or defeat and thrown in the towel. Don’t let that be your story! Did you know that you can repurpose failure and use it to fuel your drive for success? It’s true! Learn from those defeats and display them proudly and battle scars that you've survived on your journey toward success. Join Scott and Joel on this episode of The Amazing Seller as Scott tells a fascinating story that illustrates this lesson of learning from failure and refusing to give up. You don’t want to miss it! If you want to succeed, you have to push past your comfort zone!What does it take to have a robust and thriving ecommerce business in the marketplace today? The short answer is, hard work! Not many people respond well to that message but it’s true. If you are looking for a get rich quick scheme, building an ecommerce business is not it. It takes hard work and dedication to build a brand that can weather the storms of life and provide long-term sustainability. Are you ready to put in the work and push past your comfort zone? It’s been said, "If you want something you have never had, you must be willing to do something you have never done." Do the hard thing, go out there and put the tools and lessons that Scott has taught into practice, you won’t regret it! Get more helpful input from Scott on this exciting episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 26 March 2018
What will it take to implement a solid strategy that will set your ecommerce business up for success? How can you get started while keeping an eye on the next steps for your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he lays out a simple process that you can use to make sure your business is in the right position for maximum profitability. Don’t just leave it all up to guesswork along the way! Have pen and paper ready as Scott shares from his years of ecommerce experience, you don’t want to miss it! How an email list can make your brand valuable.As a business leader, you know that assets are an important aspect of building a profitable business. What are you doing right now that adds value and equity in your ecommerce business? On this episode of The Amazing Seller, Scott shows how building an email list can add immediate value and serve as a long-term asset to your business. Don’t assume that Amazon will always be the best stream of revenue for your ecommerce business. Building an email list is easier and more important to your business that you may think. Hear more about list building on this informative episode! Social media can give your brand depth and reach, use it!Did you know that building a robust social media presence can help your brand earn significant consumer trust? It’s true! You can also use social media to grow your email list and educate your target audience. The truth is, social media is a tool that many ecommerce leaders don’t use to its fullest potential. What can you do to make sure your brand is using social media in the best possible way? Make sure to listen to this episode of The Amazing Seller as Scott explains how sellers like you can begin social media engagement in a way that makes your brand stand out! Make sure you are creating a pleasant customer experience!Have you ever had a terrible customer experience? How likely are you to give that brand or business another shot? What can you do to make sure your customers have a positive experience and keep coming back to your brand? On this episode of The Amazing Seller, Scott explains why it’s vital to the success of your business to carefully consider how your customers experience with your brand and products. From your product listing to email communications, you have the ability to leave your customers with a positive or negative experience. Learn more about this important topic from Scott expert perspective on this episode! Why you should find three products that work together.One of the best ways to set your brand up for long-term success is by researching a product that can easily be bundled or grouped with several different products. Don’t think of your product as existing in isolation, think of it as part of your larger, brand-focused approach. While this process may sound intimidating, Scott clearly and simply maps it all out so sellers like you can clearly see why it makes sense. To hear more about this process, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 23 March 2018
Are you ready to go out there and take the tools you’ve learned to build your ecommerce business? Do you need a little extra burst of motivation to help you along the way? Look no further! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares a story about attending a Yankees preseason game with his daughter and some lessons learned from that experience and as usual, he’ll cover answers to questions from TAS followers like you. If you are ready to take your efforts with your ecommerce business up a notch, this is the episode for you! Don’t give up!As the leader of a startup business, you are well aware of the highs and lows of the whole process. So what do you do to stay motivated and pressing toward your goals? How do you keep discouragement and frustration at bay? On this episode of The Amazing Seller, Scott opens up about a lesson he came away with from a trip with his daughter. On a recent trip to Florida to see a Yankees preseason game with his daughter, Scott became aware of the significance of persevering toward the goal. In his story, he explains that his daughter missed out on an autograph from her favorite player despite all her planning, excitement, and anticipation. Instead of letting her stay disappointed, Scott encouraged her to focus on the positive (She got a fist bump from that player) and to make a plan to get the autograph next time or follow up with the player with a letter in the mail. To hear more about Scott’s inspiring story and his takeaways, make sure to listen to this episode! Why it’s not too late to start building your email list.How can you set your newly selected product up for success even though you haven't built an email list to drive early sales and traffic? Is there a good strategy to roll out while the product is en route? On this episode of The Amazing Seller, Scott explains why it’s never too late to start building your email list. While Scott stresses that it’s never too late or too early to start building your email list if your product is about to launch, a good strategy is to start an aggressive PPC campaign. To hear more about this topic and how you can create the best circumstances for your brand to succeed, make sure to listen to this informative episode! How do you stay focused amidst all the distractions?Let’s face it, we live in the digital age where distractions and shiny objects abound! What should a business leader do to minimize those distractions and stay on target toward their objectives? On this episode of The Amazing Seller, Scott goes over some helpful tips that sellers like you can use to tune out the noise and concentrate on what really matters. One of the best ways to zero in on your tasks and avoid distractions is to break them down into “chunks,” as Scott likes to say. There are also a number of tools online that will help you eliminate distracting websites like Facebook, YouTube, Twitter, and others. Learn more about this important topic from Scott by listening to this episode, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 21 March 2018
How can ecommerce business leaders like you build your brand and reach your target audience? What does it take to build an ecommerce business away from Amazon? On this episode of The Amazing Seller, you’ll hear from business leader and entrepreneur Ryan Lee. Ryan returns to TAS to give an update on his career, what his new brand is all about, why it’s important to take a long view approach, how messaging matters, and so much more! Learn what you need to grow your business and take your brand to the next level. You don’t want to miss a minute of this fascinating and engaging episode featuring Ryan. Why problem-solving products work.How can you take the steps to set your product up for early success? Find a problem people are having with a topic or current product and solve it with your product! On this episode of The Amazing Seller, you’ll hear from Ryan Lee as he explains why addressing a common problem can lead to brand success. Consumers will fork out a lot of money on the marketplace for solutions to some of the most irritating issues. To build off of this concept, take Scott’s approach and find a problem you can solve in a niche passion/hobby industry. According to Scott, that’s the perfect brand recipe. To hear more on this important topic, make sure to listen to this episode! You need a face for your brand!One of the most important concepts for entrepreneurs and business leaders to understand is how important consumer trust is to the growth of your brand. Don’t take it for granted, you have to work hard to earn the trust of your target audience because they won’t trust you right off the bat. On this episode of The Amazing Seller, Scott lays out what it will take to build the trust of your customers. While building customer trust is not easy, Scott is convinced that the effort is worth it. A good way to start building that trust is by posting videos and sharing your face or that of your spokesperson who will serve as the face of the brand. Find out why this so crucial for your brand’s profitability on this episode! Don’t be afraid to take a risk.If you are going into the ecommerce business sector to play it safe, you might not be in the right market. Come to grips with it now, if you want to have success you have to be willing to take a risk! On this episode of The Amazing Seller, you’ll hear from Ryan Lee as he stresses the importance of taking a risk to get the ball rolling. What are you waiting for? What is holding you back? Do your research, that’s is an important step but sooner or later, you’ve got to take action! Learn more about taking risks and moving toward action on this informative episode featuring Ryan, you don’t want to miss it! Building a successful brand is a marathon, not a sprint!What are your long-term goals for your ecommerce business? Do you want to build it in order to sell it a few years down the road? Are you hoping that it will end up providing your long-term profitability? Or are you looking to get quick success and cash? On this episode of The Amazing Seller, Scott, and his guest, Ryan Lee explain why you need to remember that ecommerce brand building is a marathon, not a sprint! Both of the guys have seen too many leaders get started with their ecommerce business only to wash out in a few months. Don’t let that happen to you! Adopt the long-term view of success and learn from Scott and Ryan’s example. Find out more on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 19 March 2018
How can ecommerce sellers like you understand and take advantage of the right market for your budding brand? Is the market identification process as complicated and involved as it sounds? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down three types of markets and how sellers like you can take advantage of them. If you are looking for the best way to build and expand your brand while maximizing your efforts, this is the episode for you! Make sure to have pen and paper ready as Scott lays it all out on this informative episode! What are the three types of markets?What are the three types of markets you can choose to build your brand around? How do you know which one is the best option for you? On this episode of The Amazing Seller, Scott explains all three market types so you have a clear direction on which one is the best fit for you.
To hear Scott expand on these markets and each of their pros and cons, make sure to listen to this engaging episode! Why the hybrid market is Scott’s top pick.While each market has its strong advantages and disadvantages, Scott is convinced that the best market to take advantage of is the hybrid market. In this market, you can capitalize on both problems and pain points and build a brand addressing passions. It’s the best of both worlds! To get more ideas on how you can move into this market and get your brand in a position for the most success, make sure to listen to this helpful episode of The Amazing Seller, you don’t want to miss it! How content creation can help you stand out.Have you ever come across an offer that you couldn’t pass up? Of course, you have! How can you, as a business owner, create that same experience for your potential customers? What offer or content could you provide that would make them stop and provide you with their email address? On this episode of The Amazing Seller, Scott explains how crafting the right offer and providing the right educational content can set you apart from your competition. Don’t be satisfied with looking like and sounding like all the other brands out there, stand out! Find out more about this vital topic on this episode with Scott! There are great products all around you, pay attention!Did you know that there are great products all around you that could be your next big product for your ecommerce brand? It’s true! If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you see that everyday items are just waiting to be used in an ecommerce brand. Find out what steps you can take to start noticing those products by listening to this exciting episode of The Amazing Seller, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 16 March 2018
Are you fired up and ready to push yourself and your business to the next level of growth? You should be! This is the place where you will get loads of motivation and information so you can go out there and develop your ecommerce brand. Welcome to another Ask Scott session here on The Amazing Seller! On this episode, Scott shares his always helpful thought of the week and dives into questions from TAS followers like you! He tackles topics including landing pages, product variations, creating an LLC, and so much more! You don’t want to miss a minute of this informative and engaging episode. Don’t take the easy way out!Remember back in school when the teacher would announce a big test? Were you ever tempted to take a shortcut and cheat on that test? Even just a little bit? It can be so difficult to resist the temptation to take the easy way out, this fact is true in life and business! On this episode of The Amazing Seller, Scott shares his thoughts on why it’s important to resist the tempting and eye-catching offers like, “How to grow and expand your business overnight.” If you want to build something sustainable that will last, you have to do it right and that often means taking the long way to get there, but don’t worry, it will be worth it! To hear more about this important topic, make sure to listen to this episode! Why it’s important to eliminate distractions.Do you ever find yourself spiraling down a vortex of options? Are you ever immobilized by all the possibilities at your fingertips? If that resonates with you at all, you need to know that you aren’t alone! On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thoughts on how sellers like you can stay focused on what matters most in your business. According to Scott, it all comes down to eliminating distractions from your life. Do you spend too much time researching over and over again? Are you to easily distracted by the likes of Facebook or YouTube? Limit your access or time with those distractions! Make sure to listen to this episode as Scott expands on this subject and much more! Do you need a business license to get started?As you start putting all the pieces together so you can finally launch a product and begin building your brand, you may be wondering if you need a business license. If so, what type do you need? How do you get it? On this episode of The Amazing Seller, Scott shares how TAS followers like you can get started on the right foot. As you know, Scott can’t provide legal answers so you are going to want to consult with someone local who knows your laws but the fact of the matter is, you don’t need a business license to get the ball rolling with Amazon. However, it is a good idea to go ahead and get registered as an LLC as it helps to protect you as a business owner. To hear Scott provide some additional details about this topic, make sure to listen to this helpful episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 14 March 2018
Have you heard of the recent updates that Amazon is starting to roll out for its sellers? What are the implications of these new changes? How can you make the most of the updates so your brand and grow and thrive? On this episode of The Amazing Seller, Scott and Chris break everything down so you have a clear understanding of what this means for your ecommerce business. Don’t take this update for granted! There are some really helpful changes that could transform the way you track information and drive traffic to your listings. Make sure to listen to this episode to get all the information you need! What is the “Social Media Promo Code?”One of the cool and really exciting new updates that Amazon is rolling out to its sellers is a “Social Media Promo Code.” With this promo code, sellers like you have far more control over how you offer discounts and promotions to your followers for your products. This change also brings with it a new Amazon powered, landing page. You can now drive traffic to this landing page without worrying if that traffic will convert to a sale. To get the complete breakdown of what these new options and tools mean for you and your ecommerce business, make sure to listen to this episode of The Amazing Seller as Scott and Chris explain it all! Using unique URLs.Did you know that you can now create unique URLs to be used by social media influencers so you can track your traffic more effectively? It’s true! You can do this by utilizing what Amazon calls a “Promotions Report.” On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over how you can use this Promotions Report and the unique URLs to your advantage. Scott and Chris have been testing this tool and the Social Media Code in small portions in their new brand. To hear their results and what you can do to get started with these new features, make sure to listen to this episode! Why you should create an Amazon Storefront page.Have you created an Amazon Storefront page for your ecommerce brand yet? If you have, what has been your experience using it? What can you do to optimize your use of this Amazon feature? On this episode of The Amazing Seller, Scott and Chris share how sellers like you can start making the most out of your Amazon Storefront page. Amazon has recently added a new feature to the Storefront page called “Sources.” This tool enables you to create links that will help you tag and identify traffic that comes to your Storefront. There are some amazing uses for this new feature, to hear them all, don’t miss this exciting episode! Don’t get overwhelmed, pace yourself!With all these new changes and the fast pace nature of building a business in a competitive space, it can be really easy to get overwhelmed. Remember Scott’s advice, you don’t have to do everything at once! Make a list, plot out milestones where you can start looking at new options as your business gets off the ground. It all comes down to taking it one step at a time. To hear more from Scott and Chris and how you can set your ecommerce business up for success, make sure to listen to this informative episode of The Amazing Seller! You don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 12 March 2018
How can you make sure your brand is in the best position to succeed in today’s marketplace? Are there common mistakes that many sellers are making that you could easily avoid? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they host another Hot Seat session where they break down the numbers and listings of a TAS seller like you! Join the guys as they discuss important topics like why presentation matters, the necessity of knowing your market, how to set your giveaway contest up for success, why it’s important to reach out to social media influencers, and much more! You don’t want to miss a minute of this informative episode! What is your end goal, building a brand or selling a product?If you’ve been around the TAS community for very long, you know that Scott and Chris are passionate about helping sellers like you build a robust and sustainable ecommerce brand. What you’ve got to figure out for yourself is if you want to take the long-term approach and build a brand or opt for the short term success of selling a product. On this episode of The Amazing Seller, you’ll hear from the guys as they explain the difference between these two approaches. The reason why it’s important to make this distinction is so that you clearly know how to best use your time and resources to achieve your end goal. To hear more about this important decision, make sure to listen to this helpful episode! How social media influencers can help you stand out!As you continue to hone your approach and implement the lessons and insights that Scott and Chris have to share, don’t forget about the wisdom of reaching out to social media influencers! As the saying goes, work smarter, not harder! On this episode of The Amazing Seller, the guys explain how sellers like you can reach out and connect with social media influencers to educate your target audience and set your brand apart from the rest! What are you waiting for? Take your brand to the next level, learn how on this episode! Why it's important to build your brand in a market you know.Don’t you hate it when someone starts chiming in on a conversation topic that they have no knowledge of? It makes the individual look silly and it makes everyone else uncomfortable, don’t be that person! If you want your brand to succeed, make sure you pick a niche market that you are knowledgeable in or have a passion for. Another option is to create a partnership with someone who eats, sleeps, and breathes that market and make them the spokesperson. Learn more about this important topic and why it’s vital to a thriving and growing brand on this episode of The Amazing Seller! Make sure to model after, not copy your competition.How do you expect to vie for the audience your competitors are going after if your product listing isn’t up to the same standards or better? The truth is, you can’t! If you want to stay competitive with your Amazon product listing, you can’t have a substandard listing! On this episode of The Amazing Seller, Scott and Chris go over ways that sellers like you can imitate, not copy your competition so your product listing doesn’t get overlooked. Don’t leave it all up to guesswork, find out what it takes to stay competitive and make sure your listing has the best possible chance for success. Learn more on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 9 March 2018
When was the last time that you were fired up and ready to tackle your goals as you build your ecommerce business? How do you sustain that passion and energy? If you are in need of a little boost, look no further! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear Scott’s encouraging and helping thought of the week, then he launches into tackling questions submitted by sellers like you. Topics covered include excess inventory problems, how to leverage YouTube channels, dealing with suspended product listings, and much more. You don’t want to miss a minute of this exciting episode! Stand out and embrace your unique qualities!So many messages in our culture tell people to go with the flow and just fit in. Standing out is not a quality that is often celebrated in our society. How does that logic apply to the business world? It doesn’t! As an entrepreneur, you need to stand out and embrace your unique qualities if you want to gain any traction. Why should your target audience give your brand a chance? Do you have a good answer for that? On this episode of The Amazing Seller, Scott shares one of his “Thoughts of the week” that came from a TED Talk. The heart of the message that stuck with Scott is the importance of understanding and communicating the unique reason why your business exists in the marketplace. To hear more about this topic, make sure to listen to this episode! How to deal with excess inventory.Have you ever been in a place where you get so excited about a project that you get a little too far ahead of yourself? If that resonates with you, you aren’t alone! On this episode of The Amazing Seller, you’ll hear from Scott as he explains how sellers like you can deal with excess inventory and take steps that will prevent that from happening in the first place. If you’ve found yourself in this position, make sure to hear Scott’s expert opinion on this topic, it could end up saving you a lot of money in the long run. Don’t miss this helpful episode! How you can leverage your social media presence to grow your brand.Are you considering making a move to build up your brand on social media platforms? Have you been thinking about creating your very own YouTube channel to build a following? On this episode of The Amazing Seller, Scott goes over some helpful insights about leveraging social media to build your brand. According to Scott, it all comes down to serving your audience. Are you ready to put out content that will appeal to the group you are targeting? Have you considered how you can provide value to that audience? If you are ready to start monetizing a social media platform like YouTube, consider taking baby steps by becoming an Amazon affiliate to test your influence over the following you’ve built. To hear more insights and lessons from Scott on this topic, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 7 March 2018
A few episodes back, Scott issued the Product Discovery 24 Hour Challenge. Did you take him up on the challenge? If you haven’t, it’s not too late! Take a look at the links in the resources section below to learn all about it. On this episode of The Amazing Seller, Scott shares some update from TAS followers like you who took the challenge and came back with some awesome results. Scott also has some great insights that you can use to take your ecommerce brand to the next level. Don’t miss a minute of this engaging episode! What is the Product Discovery Checklist?How can you build a brand in a niche market that will set your ecommerce business up for long-term success? How do you find the right market to invest your time and energy into? On this episode of The Amazing Seller, Scott explains how you can use the Product Discovery Checklist to find products that you interact with on a daily basis that could lead to your next successful product launch. If you are unfamiliar with what the Product Discovery Checklist is, here is a quick recap:
If you are ready to take the plunge with this Product Discovery 24 Hour Challenge, make sure to listen to this episode as Scott expands on this checklist and much more! Guess what? It actually works!Are you one of those people who likes to sit back and wait to see if an experiment or experience is worth your time? That’s great! But sooner or later you have to move from observation to participation! On this episode of The Amazing Seller, Scott shares some stories from TAS followers like you who took the plunge and went through the Product Discovery 24 Hour Challenge. While it wasn’t a walk in the park for everyone, it did end up providing some solid leads and helped to get the creative juices flowing. So what are you waiting for? Listen to this episode and find out what you’ve been missing! Always be aware of what’s around you!As a business leader, you are likely a curious and inquisitive person. How have you used that innate curiosity to help you as you conduct product research and look for ways to build your business? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over the ways that staying attentive to his environment and even his conversations have served him well. Don’t leave it all up to guesswork, you can learn the skill sets necessary to make your ecommerce brand competitive. Learn more from Scott’s strategy and get the tools you need to succeed on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 5 March 2018
As an ecommerce business owner, you want to do everything you can to make sure your brand is growing and thriving. What steps can you take to build out your brand and develop a presence on social media sites like Facebook, Instagram, YouTube, and others? On this episode of The Amazing Seller, you’ll hear from Scott as he lays out his time-tested strategy in five easy steps so sellers like you can get started. What are you waiting for? Grab pen and paper so you don’t miss a minute of the valuable information that Scott has to share! Get started by building a Facebook fan page.If you are looking to expand your ecommerce brand’s presence, it’s a great idea to start by creating a Facebook fan page. This is where you can start gathering a following, pushing content, and testing your product. Don’t stress out about this page needing to be perfect from day one, it doesn’t! Every brand’s social media presence has to start somewhere. To hear how Scott and his team got their social media start by building a Facebook fan page, make sure to listen to this informative episode of The Amazing Seller. You don't’ want to miss it! Don’t forget to include a call to action!One of the common mistakes that business leaders make when publishing videos and engaging with their audience is failing to provide a call to action. Are you passing up an easy opportunity to help your audience take the next step? On this episode of The Amazing Seller, Scott explains the best way to use a call to action that doesn’t come off as heavy-handed and obnoxious. The call to action is a simple and easy to understand request that you make of your audience. It can be to simply like or share your content, sign up for a contest, or ask a question. To hear more about how Scott and his brand have effectively used this strategy, make sure to listen to this episode! How Facebook Ads can help you build your brand.What is the best way to approach Facebook ads and ads in general on social media for your brand? Should you focus on diving likes to your fan page by using ads? What is a successful strategy for using ads on social media? On this episode of The Amazing Seller, Scott goes over his strategy and the best way to use ads most effectively. Scott says that it is not a good idea to use ads simply to drive likes to your fan page. Rather, Scott’s strategy focuses on website conversions where your targeted audience leaves Facebook and goes to your website and hopefully provides their email address. Hear Scott expand on this approach and more on this episode! The end goal, a social media presence and an email list!At the end of the day, all of your social media efforts comes down to building a brand presence and building an email list that will serve a valuable asset for your ecommerce business. On this episode of The Amazing Seller, Scott explains why an email list is so important to your brand and how you can leverage your email list effectively. Don’t leave it all up to guesswork and stumbling around without a concrete strategy in place. Learn how an email list can help you get the edge over your completion by listening to Scott’s proven approach on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 2 March 2018
What will it take for you to get your ecommerce business to the next level of growth? Are you ready to do whatever it takes? This is your opportunity to learn from Scott’s answers to questions from sellers like you! Welcome to another Ask Scott Session here on The Amazing Seller! On this episode, Scott shares his thought of the week about persisting to get what you want and of course, he tackles answers to questions on topics like which ecommerce shop platform you should use to expand your business, how to handle seller feedback, what drives a product listing, and much more! You don’t want to miss a minute of this informative and helpful episode! Do you really want success bad enough?Let’s face it, sometimes this journey of building an ecommerce business can get you down in the dumps. What do you do when that happens? How do you recover from losing steam? On this episode of The Amazing Seller, Scott opens up about an example from his week that made him remember why he’s on this journey for the long haul. Scott shares that his new brand ran into some hurdles this week and it really kind of sunk his attitude until he realized, when interacting with his daughter, that the key to succeeding is to keep persisting toward your goal. Does that resonate with you? Listen to this episode to hear the full story and more helpful insights from Scott! Expanding your business and using different ecommerce platforms.What is the best way to expand your ecommerce business beyond your Amazon product listing? Are you really ready to take that next step or are you just trying to do something different than Amazon? On this episode of The Amazing Seller, Scott shares his thoughts on using ecommerce platforms like Shopify to expand your brand reach. While Scott doesn’t come right out and say that this is a bad idea, he encourages sellers like you to focus on leveraging Amazon as much as possible before you decide to expand your business to other platforms. Much of Scott’s thinking comes from the fact that Amazon has everything built in so you don’t have to divide your time and energy among several different fronts. To hear more about this topic from Scott, make sure to listen to this episode! The best way to handle feedback on your seller account.As many of you know, you will sometimes run into negative comments and reviews of your product on your Amazon product listing. But what do you do when you see that type of feedback show up on your seller account? On this episode of The Amazing Seller, Scott explains how to respond when you run into this issue. While the easiest solution is to report it to Amazon, who will then remove the feedback if it has to do with the product, you might want to consider reaching out to the person who left it in the first place. To hear more about this important topic from Scott, make sure to listen to this engaging episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 28 February 2018
Welcome to part two of this LIVE Hot Seat Session with Scott and Chris! You can find a link to part one of this Hot Seat Session down in the resources section below. On this episode of The Amazing Seller, you’ll hear from the guys as they continue their deep dive into one of their student’s businesses. They particularly focus on keywords, how to get your product listing to rank, why it’s important to study the competition, how tools like Scope can help you get a competitive advantage, when it’s the right time to ramp up your PPC spending, and so much more! You don’t want to miss a minute of this informative and valuable episode! Make sure to use tools like Scope!As an ecommerce business leader, you want to maximize your efforts and eliminate as much inefficiency as possible. What is the best way to get the most out of your resources? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how using tools like Scope can help sellers like you succeed utilize automation. Don’t get stuck taking the long way when you don’t have to! The benefit of starting your business in the ecommerce sector is all the amazing tools that are being developed to help you succeed and get more done. Hear all about the tools that Scott and Chris use and recommend on this engaging episode! Why studying the competition can help you stay ahead.When was the last time you took a look at the numbers of your closest competitors? Seriously! If you aren’t checking in on your competition on a regular basis, your chances of losing out to them increase significantly! On this episode of The Amazing Seller, Scott and Chris go over the numbers of their student’s competition and explain why this exercise is so helpful. You don’t have to leave it all up to guesswork, take the time to investigate and stay ahead of the competition. If their numbers look better than yours do, turn it into a challenge and investigate why that’s the case. To hear more about this important topic, make sure to listen to this episode! Don’t forget to have a focused PPC strategy!What is your approach to your product listing and using PPC to drive traffic and get sales rolling? Have you thought that far ahead with your PPC strategy? What results have you seen using an aggressive PPC approach? On this episode of The Amazing Seller, Scott and Chris explain why it’s vital to spend big on PPC and drive traffic to your optimized product listing. While it may seem risky, remember, this is part of a larger strategy to get the ball rolling and start bringing in sales. To hear how you can roll out an effective PPC approach including what works and what doesn’t, make sure to listen to this helpful hot seat session with Scott and Chris! You don’t want to miss it! Remember, it’s a marathon, not a sprint!One of the worst things you can do as an ecommerce business leader is to buy into the lie that you can have instant success overnight. If you’ve been around the TAS community for very long, you know that Scott is passionate about communicating this critical mindset shift. Building a successful ecommerce business is a marathon, not a sprint! If you want to succeed, you have to be willing to put in the investment and realize that you won’t see huge profit margins right away. To get a complete understanding of this mindset and what it takes to grow a thriving ecommerce business, make sure to listen to Scott and Chris’ advise on this valuable episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 26 February 2018
This is a great opportunity to learn from a LIVE Hot Seat Session here on The Amazing Seller! You’ll hear Scott and Chris go over the product data of one of their Private Label Classroom students as they analyze and give their input on how the student can improve their business and get the most out of their efforts. Be patient as the guys peel back the layers and really dissect the info to get to the heart of difficulties this seller is experiencing. This is part one of a two-part episode, make sure to have pen and paper ready so you can make note of all the info that is applicable for you and the process you are currently in on your journey. Don’t miss it! Create bundles that make sense!When you are building your ecommerce brand, don’t forget to take the time to create product bundles that make sense to the consumer! Too often, sellers will bundle products that don’t make any sense and often confuse the buyer, don’t let that happen to you! On this episode of The Amazing Seller, Scott and Chris explain how you can set your brand up for success by delivering product bundles that provide value for your customer. Keep your brand consistent and on message by following the lessons that Scott and Chris have to share! Don’t miss this engaging episode! Why it’s important to have a narrow focus for your product.You’ve heard the old saying, “Jack of all trades and master of none” don’t let that saying be true of your brand or your products! While your product may have several applications, make sure that it is beneficial and not detrimental to list all those uses on your product listing! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they evaluate a listing that may be guilty of violating this important tenet. Find out how your product can stand out from the rest on this informative episode! Traffic is vital to growing a viable ecommerce business.While having a great product is really important, one of the critical factors of building a growing ecommerce business is getting enough traffic to your product listing. You could have a stellar product but if the traffic is missing, you’ll fail! On this episode of The Amazing Seller, Scott goes over why it’s so important to make sure your product listing is getting enough traffic. Don’t think that you can get by with subpar traffic numbers! Find out from Scott and Chris what you need to do to make sure your product is in the best position to succeed! Make sure to listen to this episode to hear more about this important topic! Take a step back and be honest with yourself.The last thing you want as a business leader is to sink tons of time and resources into a product that isn't’ going anywhere. How do you avoid making that mistake? What can you do to ensure that you have the clarity to see when it’s time to reevaluate? On this episode of The Amazing Seller, Scott explains how sellers like you can take a step back and be honest with yourself about the state of your business. While it may be difficult, it’s absolutely critical for successful business leaders to evaluate and learn from the highs and lows of starting their business. Where are you currently at in the process? What decisions do you need to make? Learn more on this helpful episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 23 February 2018
What have you been struggling with lately as you continue on your journey to build your ecommerce business? What milestones have you been celebrating along the way? What lessons and advice have helped you take your business to the next level? This is a place where you can share all the highs and lows with your fellow TAS followers, welcome to another Ask Scott Session! On this episode, you’ll hear from Scott as he shares some of his recent thoughts about business and life and he’ll cover some important questions from business owners like you! Make sure you have pen and paper ready for all the great info and insights you’ll learn! Building momentum is critical to success!Have you found yourself stalling in your energy and efforts when it comes to getting your ecommerce business off the ground and running? Maybe you are in the throws of it and just can’t quite find the missing piece to take you to that next level of growth. For many sellers, it comes down to a lack of momentum! Did you know that momentum is absolutely critical for sustained success? It’s true! On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about the significance of building and maintaining a good level of momentum both personally and professionally if you want to succeed. Don’t miss out on Scott’s helpful perspective, make sure to listen to this episode! Is it better to ship by air or sea when starting out?As you get ready to place that first order for the product you’ve selected from your supplier, you’ll face the decision of having it sent by sea or by air. Which one should you choose? What are the big differences? On this episode of The Amazing Seller, Scott shares his thoughts on which option is the best choice for new sellers. The best route, according to Scott is to have a small order shipped to you by air when you are first starting out. He encourages this option because it will get your product to you faster and it will give you a worst case scenario on what to expect for the shipping costs. To hear Scott expand on this topic and more helpful tips on shipping, listen to this episode! How to connect and partner with Social Media Influencers.Have you reached the point in building your business where you are looking into making connections with social media influencers to grow your brand exposure? What is your plan? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over his approach to connecting with social media influencers on platforms like Facebook, Instagram, and YouTube. Scott encourages sellers like you to approach multiple influencers to get an idea of what the average rate they charge is, he also says to check their recent posts. Take the time to do your due diligence before you give anyone a single dollar! To get more tips on how to approach influencers and how that should factor into your list building strategy, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 21 February 2018
As an ecommerce business owner, you want to do everything you can to set your brand up for success. One of the best ways to do that is by learning from the example of other successful business leaders. On this episode of The Amazing Seller, Scott welcomes Bernie Thompson, founder of Plugable Technologies and Efficient Era. Plugable Technologies is a top worldwide brand for USB, Bluetooth, and charging devices. Efficient Era takes the software that Bernie and his team developed that helped Plugable become one of the larger private label electronics sellers on Amazon to the masses. Bernie has worked as a programmer for IBM, software manager at Microsoft and much more. He is also the author of "Flywheels and Feedback Loops: A Guide to Success for Amazon Private Label Sellers." Don’t miss this wonderful opportunity to learn from Bernie's wealth of wisdom and insight! Sometimes it's better to go wide rather than deep!While it may seem like an obvious decision, sometimes it’s best to take your ecommerce business in the direction of going wide rather than deep. On this episode of The Amazing Seller, you’ll hear from Bernie Thompson as he opens up about the start of his business, Plugable Technologies and why he decided to go against the advice of a friend and opt for a wide approach. As Bernie looks back at this moment in the early days of his business, he notes that it was a critical episode that had a huge impact on his business for years to come. Find out all about why Bernie opted for this route and how it can help inform decisions you may have to make down the line. Don’t miss this exciting episode! Why brand building is so important.If you’ve been around the TAS community for very long, chances are you’ve heard Scott say how much he’s noticing Amazon move toward favoring brands. What have you done to adjust your plans and build your ecommerce business accordingly? On this episode of The Amazing Seller, Scott welcomes Bernie Thompson to the podcast as he shares some of his thoughts on branding and Amazon’s approach. Listening to Bernie, you can tell that he clearly agrees with Scott’s assessment of where Amazon is trending with brands. Find out how you can make sure your business is on track and ready to succeed as Amazon continues down this path by listening to this episode! The reason why launching new products on Amazon is the best route.It’s the goal for many ecommerce businesses to eventually expand and move their business model beyond relying on Amazon to push sales. But the truth of the matter is, many successful private label businesses making upwards of eight figures are still using Amazon as their primary channel for launching and driving new products. On this episode of The Amazing Seller, Bernie Thompson explains why he and his team remain convinced that Amazon is the best platform for ecommerce businesses to use in the marketplace today. Of course, Bernie has his own thoughts about expanding and using multiple sales channels, hear all about it on this episode of The Amazing Seller! How automation can help you succeed.If you’ve been building your ecommerce business for very long, you know that automation is a huge timesaver. When was the last time you took a look at what tools are available in the marketplace that can help you streamline and make your processes more efficient? On this episode of The Amazing Seller, Scott sits down with Bernie Thompson to discuss the amazing tools that he and his team at Efficient Era have developed for sellers like you! Bernie and his team are working hard to help ecommerce businesses get the most out of their efforts and really reach the heights of success they’ve been aiming for. Learn more about Bernie’s story and the tools he has to offer on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 19 February 2018
How much do you know about freight forwarding? Are you at the point in your ecommerce businesses growth where you need all the information on that topic in one easily accessible place? Look no further! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes special Michael Gallardo to the podcast to give you all the info you need on freight forwarding. In their conversation, Michael and Scott cover when you should start using a freight forwarder, how to deal with common issues with customs, the difference between air and sea shipping costs, products that first time sellers should think twice about, and much more! You don’t to miss a minute of this informative and fascinating episode! When should sellers consider using a freight forwarder?When is it the right time to start using a freight forwarder? The last thing you want is to start the process too early or too late! On this episode of The Amazing Seller, Scott welcomes Michael Gallardo to the podcast to unpack freight forwarding for the TAS audience. Michael starts off by encouraging any sellers who are using sea shipping to connect with a freight forwarder they can trust. This will help sellers eliminate a lot of the legwork they would have to do themselves and really makes the process a lot more streamlined and efficient. When it comes to air shipping, Michael says that a good rule of thumb to use is if you are shipping more than 250 kilograms (about 550 lbs.), you need to consider connecting with a freight forwarder. To hear Michael expand on this topic and more, make sure to listen to this episode! It’s time to connect with a freight forwarder, what should you expect?Now that the time has come where you can no longer rely on the simple shipping methods that work early on, you need to connect with a freight forwarder. What should you expect when starting that process? On this episode of The Amazing Seller, Scott and his guest Michael Gallardo go over what you need to know and have ready to provide when you connect with your chosen freight forwarder. The process may sound intense and intimidating but it doesn’t have to be! Most of the info you have to provide up-front will be kept on file and the process will get easier with time. To hear all the ins and outs of this process from Michael, make sure to listen to this episode! How FlexPort can help sellers.As you ecommerce business grows and you really have orders moving quickly, you are going to need to reach out to a logistics expert or organization that can help make your life easier. That is exactly what Michael Gallardo and his team at FlexPort want to do for sellers like you! On this episode, you’ll hear from Michael as he opens up about FlexPort and all the ways they can partner with you to streamline and simplify your shipping process. They work hard to equip and empower their clients with all the info they need to make the decisions that work best for their unique situations. If you are ready to take your business to the next level with a freight forwarder like FlexPort, make sure to listen to this episode! Nothing replaces action!If you’ve been around the TAS community for very long you know that Scott loves to preach about why it’s so important to take action now, and often! On this episode of The Amazing Seller, you’ll hear that same message from another voice, Michael Gallardo. Michael joins Scott on this episode to give you all the info you need about freight forwarding, but he also shares pieces of his story and why the message of taking action is so vital for success. Find out why this important message of staying faithful to the process and taking action will really lead to results on this inspiring episode, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 16 February 2018
What have you done lately to move the needle in your efforts to build your ecommerce businesses? How do you stay motivated when the going gets tough? For many TAS followers, it’s all about the Ask Scott Sessions. These special episodes help sellers like you find the energy and passion they need to keep their business on track. On this episode, Scott shares some of his thoughts of the week about staying focused, goes over whether you should spend your time designing a product from scratch, If affiliate review sites are a worthwhile investment, and much more! You don’t want to miss a minute of this exciting episode! Make sure to check out the link in the resources section to find out how you can Ask Scott a question! Put your head down, focus, and take action!What has been one critical piece of advice that has helped you on your journey to build a business? What made that advice stick so well for you? On this episode of The Amazing Seller, Scott shares some thoughts that have been rumbling around in his head lately that you might find helpful. At the end of the day, you will run into challenges and difficulties as you set up your business, what you need to do is decide right now that those roadblocks won’t disrupt your focus. Scott wants to see sellers like you succeed, he encourages you to not sweat the small stuff, keep your head down, and take action! To hear more on this topic, make sure to listen to this episode! Why you need to stop comparing yourself to others.Did you know that one of the biggest enemies of success is getting stuck in the comparison game? It’s true! The more you look at those who are skyrocketing in their success and compare what they are doing to what you are doing, you’ll start to sink. Don't’ buy the hype that the grass is greener on the other side of the street, take care of your own grass! On this episode of The Amazing Seller, Scott gives some helpful encouragement to sellers like you who might be struggling at this phase in your business development. You can make it if you can block out the noise and focus on what matters. Listen to this episode as Scott further explains why you need to stop comparing your business to others, don’t miss it! How do you build a product from scratch?Do you have a great idea that you know will do well in the marketplace? Are you struggling to find a supplier who can produce the product you imagine at a reasonable price? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over some important steps that sellers like you can take to build a brand featuring a product built from scratch. Scott also explains that if this process is difficult, that’s a good sign, it means that your competitors will have to struggle through the same process and will likely give up. Don’t miss this episode as Scott give helpful advice that you can use today to save your time and energy and build your business effectively! How do you find suppliers that will negotiate their prices?Have you reached the point in your product research and development phase where you are looking for a good supplier to work with? What if that supplier won’t produce your product at a reasonable cost? On this episode of The Amazing Seller, Scott shares how sellers like you can locate the right supplier and negotiate in a way that leaves both sides satisfied. Don’t get stuck using a supplier that isn’t the right fit for you! Make sure to listen to this episode to get all the tips and insights you need to succeed! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 14 February 2018
How can sellers like you build your brand from the ground up by finding the right markets to start in? What does a brand focus approach look like compared to the open brand approach? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over his preference for the brand focus approach. This episode is perfect sellers who are just getting started or are ready to begin building their brand in a competitive and aggressive way. Learn from all of Scott’s tips and insights so you don’t miss a beat as you wrestle through your brand building process, make sure to listen to this episode! What is the difference between an open brand and brand focus?You might be wondering as you start to lay the groundwork for your ecommerce business, “What is the difference between an open brand and a brand focus approach?” Which is the best option to build a thriving and productive brand? On this episode of The Amazing Seller, Scott shares several reasons why he prefers the brand focus approach. The primary difference between the open brand and brand focus approach is that the open brand is much broader in its offerings, think of it like a hardware store, there might be a theme but it is still very broad. To hear Scott’s five reasons why he prefers to use the brand focus approach, listen to this informative episode! Start by locating a big market.If you are ready to start building your ecommerce brand, you’ve got to start by identifying a market. One of the best ways to start identifying markets is to use a touch list or explore categories and markets that you are passionate about. On this episode of The Amazing Seller, Scott explains how sellers like you can quickly identify a good market to get started with and begin to niche down that market so you don’t have such a broad approach. Make sure to check out the resources section at the end of this post for great ways to get started with your touch list and the Product Discovery Bootcamp that Scott and his team have created! How you can leverage related products to build your brand.We’ve all been there, you are shopping for a product on Amazon and you see that frequently bought together option. Did you know that you can use that strategy to market your brand and build a suite of products that will keep your buyers coming back for more? On this episode of The Amazing Seller, you’ll hear from Scott as he describes his strategy that sellers like you can use to get buyers to trust your brand. It all comes down to delivering quality and value to your customer, if you can serve them well by packaging product together, it’s a win, win situation! To hear more about this important subject, make sure to listen to this episode! The brand focus approach is tried and tested, trust it!Do you find yourself wondering if the brand focus approach is right for you? Does it seem easier and less complicated to go for the open brand model? Wait, don’t throw in the towel! On this episode of The Amazing Seller, Scott breaks down the brand focus approach in a way that makes sense and leads to sustained success. Hear Scott share the story of two successful brands that used this method to build widely recognized brand names. Both Bulletproof Coffee and Deathwish Coffee used the brand focus approach. Don’t miss this engaging episode and a clear path you can use to get started! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 12 February 2018
So many TAS followers love the chance to get Scott and Chris’ take on some of the issues and challenges they are running into as they build their ecommerce business. This is your chance to learn as the guys jump into another Hot Seat session. On this episode, they cover the 10x10x1 strategy, if it’s ok to launch a product with less than ten sales a day, how product variations factor into your product listing strategy, why it’s important to keep seasonal trends in mind, and so much more! If you are ready to step up your game and take your ecommerce brand to the next level, make sure to catch this helpful episode of The Amazing Seller! What is the 10x10x1 Strategy?How can you put your ecommerce business and your new product listing in the best possible position to succeed? Believe it or not, it starts from the beginning with using the right product selection criteria. On this episode of The Amazing Seller, Scott and Chris go over why the 10x10x1 strategy is a helpful starting place for sellers getting their brand up and running. The 10x10x1 strategy is finding a product that moves ten units a day for at least ten dollars. Don’t miss this episode as the guys expand on the best way to use these criteria and much more! Why variations can save you from running out of inventory.As you build your ecommerce business, it’s important to consider ways in which you can keep as many people as possible interested in your product. One way to do this is to add variations of your product that would appeal to your buyers. On this episode of The Amazing Seller, Scott and Chris talk about the many benefits of and some of the drawbacks of using variations in your product listing. A helpful point that Scott makes is that if you do include variations on your product, it may end up saving you from completely running out of stock of your products prematurely. To hear more on this subject from Scott and Chris, make sure to listen to this episode! Make sure to consider seasonal trends!How do you ensure that you don’t run into a massive drop off in sales for your product? While there are many factors that can occur that you can’t foresee, one factor you can prepare for is seasonal trends. Don’t get fooled into thinking that just because the product you want to sell is moving ten units a day right now that it will continue that number six months from now. Do your research and make sure that you don't’ overlook seasonal trends. Listen to this episode of The Amazing Seller as Scott and Chris discuss this important topic at length. Take a long-term and multifaceted approach to building your brand.What is your plan for growing your ecommerce business? Are you looking to make quick cash or do you want to grow something that will end up providing you profit for years to come? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they open up about the lessons they’ve learned and why it’s important to take a long-term approach to building your businesses. They guys explain how sellers like you can take a product that seems like someone would only buy once and leverage it to introduce that buyer to your brand that they can keep returning to. If you want to build a sustainable business, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 9 February 2018
Welcome to an exciting episode of The Amazing Seller podcast! This episode marks the three year anniversary since Scott started podcasting. He is so excited and fired up to celebrate and mark this special occasion with followers who have been with him since the start, those who’ve just started following along, and everyone in between. On this episode, you’ll hear Scott reflect on the last three years, share how he almost didn’t start TAS, the power of pushing through your doubts, why Scott got started selling on Amazon, business partnerships, takeaways, and much more! You don’t want to miss a minute of this fun and extraordinary episode! Push through your doubts, it’s worth it!Did you know that The Amazing Seller podcast almost didn’t happen? It’s true! As Scott was preparing to launch this crazy new experiment teaching people who were interested in starting their own ecommerce business, the doubts started to creep in. On this episode of The Amazing Seller, Scott reveals some aspects of his story and how TAS started that he’s never shared before. Having been burned by an unsuccessful stint hosting a fitness podcast, Scott wondered if anyone would really be interested in what he had to say about ecommerce. Thankfully, Scott’s wife provided him with the perfect advice at just the right time. To hear Scott share this story in detail, make sure to listen to this episode! Lessons learned from positive and negative business partnerships.What has been your experience with business partnerships? Have you been burned before or have you had a harmonious relationship that led to great results? Are you considering entering into a business partnership in the future? On this episode of The Amazing Seller, Scott shares some lessons he has learned over the years with both positive and negative experiences with business partnerships. While one of his partnerships didn’t turn out as profitable as he would have liked, Scott press forward and now enjoys a great business partnership with his new brand. Don’t miss this great opportunity to learn from Scott’s hard-earned wisdom! Check out this episode to hear more! Key takeaways from three years running The Amazing SellerHow can sellers like you get an advantage over your competition? You are already headed toward a good start by following The Amazing Seller! Being part of this community and learning from Scott’s years of experience will get you one step closer and thinking smarter about how to build your ecommerce brand. On this episode, Scott shares some really important takeaways that you can use today to get your business on strong footing.
If you’d like to hear Scott expand on these tips and more, make sure to check out this informative episode! You don’t want to miss it! The future of The Amazing SellerAfter reaching an important milestone like three years of running a podcast and robust community, it’s helpful to take a step back and consider the future. Don’t panic, Scott isn’t going anywhere anytime soon! On this episode of The Amazing Seller, Scott gives TAS followers like you a peek into what he sees as the future of the TAS community and ecommerce in general. Take this moment to celebrate with Scott and your fellow TAS folks and get excited about what's coming down the pike! Hear Scott exciting plans and other helpful insights on this can’t miss episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 7 February 2018
Do you find it difficult to get started on your journey to build an ecommerce business? What seems to constantly hold you back? Fear of failure? Not knowing where to start? All of the above? On this episode of The Amazing Seller, Scott welcomes a TAS follower like you, Arman, to the podcast to tell his story. Arman has struggled with many of the same hangups that you’ve faced on your journey and he’s here to give sellers like you hope! You don’t have to be an expert before you get started! Learn from Arman’s story and tap into the inspiration and motivation you need to move forward! What is your “Why?”If you’ve been around the TAS community for very long, you know that Scott is big on helping leaders like you find your “Why.” Have you found yours yet? How do you keep it in front of you? On this episode of The Amazing Seller, you’ll hear from special guest, Arman as he opens up about his “Why” and how it helped him get moving toward building his brand. Arman’s “Why” is helping to provide financial relief for his parents. Listening to Arman’s story, you get the sense that family is very important to him. His story is a great example for sellers like you who are trying to find that motivation to push you forward. To hear more about Arman’s story, make sure to listen to this episode! What do you need to do next?A huge struggle that many ecommerce leaders run into is figuring out what to do next. Have you struggled with that difficulty? What have you done to get unstuck and move forward toward your next objective? On this episode of The Amazing Seller, Scott and Arman talk about why it’s critical to zero in on your next action step and work from there. Don’t let the enormity of building your business sidetrack you from taking action on the next thing you need to accomplish. Learn more about this important topic from Scott and Arman by listening to this episode, you don’t want to miss it! Don’t underestimate the power of having the right mindset!One of the most important aspects of getting a successful ecommerce business off the ground is having the right mindset. You can have all the right tools and step by step guides on how to start a successful brand but if you don’t take the time to get your mindset in the right place and pay attention to personal development, your success will be fleeting. On this episode of The Amazing Seller, you’ll hear from Scott and his guest Arman as they discuss the significance of getting into the right mindset. Arman admits that at the start of his journey, his mindset wasn’t in the right place, it was all about getting money. Now he sees the larger picture! Hear about Arman’s story and find out what you can learn from it on this engaging episode! Thinking about the long-term is critical for success.Where do you see your business a year from now? What about three years from now? Do you have your eye on the long-term growth and sustainability of your ecommerce business or are you only focused on the here and now? To build a growing and thriving business, you’ve got to get a vision for the long-term trajectory of your business. While it might be more satisfying to cash in on the profits and successes of your latest product, in the long run, it’ll hurt your chances for sustained growth and expansion. At the end of the day, you’ve got to take a long hard look in the mirror and decide if you want to build something that will continue to grow and generate profit or if you are only looking for that quick fix. Hear more about this important topic by listening to this episode of The Amazing Seller featuring Scott’s conversation with his guest, Arman. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 5 February 2018
Do you ever find yourself in a lull wishing an opportunity would come by jumpstart something in your life to get you working toward your goals? On this episode of The Amazing Seller, Scott shares a helpful challenge he’s put together to help sellers like you find that spark to get things moving. Use this opportunity to put away any lingering excuses and reach toward that dream of building a successful and thriving ecommerce business. If you are ready to put in the work and take the next step on your journey, make sure to listen to this episode and follow through with Scott’s challenge, you won’t regret it! Do you want to sell a product or start a business?What is your goal with selling on ecommerce platforms like Amazon? Do you want to make some side income and bring in a good chunk of change here and there or do you want to build a growing and thriving ecommerce brand that can bring you massive profits? On this episode of The Amazing Seller, Scott challenges sellers like you to really take a moment to consider what your goals are and to evaluate if your approach is helping you reach your goals. This 24-hour challenge could be just what you need to take your efforts to the next level. Make sure to listen to this engaging episode! Start your touch list!Where do you even start to get an idea for the products that will succeed on ecommerce platforms like Amazon? Is it a good idea to just start searching online to see what sells in high volumes? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down his approach and how you can get a good grasp on a solid product list today! Scott teaches the concept of the “Touch list,” this is an exercise where you grab a pen and paper and write down all the products that you are touching or have within arms reach, right now. Once you’ve completed that exercise, you’ll have a good place to start your product research. To hear more about the touch list and additional ways to build a good list of products that will succeed, make sure to listen to this episode! Explore and validate niche markets.How do you find a submarket that will support and embrace the product you’ve chosen to move forward with? Do you just hope one will materialize or do you make market validation part of the discover mode? On this episode of The Amazing Seller, Scott reveals how sellers like you can drill down and research niche markets. By taking this extra step to validate niche markets through social media sites like Facebook and YouTube, you’ll put your new product and brand in the best position to succeed. To hear more on this critical step, make sure to listen to this episode! Get in the right mindset to succeed.The bad news is that it is getting harder to launch an ecommerce brand, but the good news is that if you cultivate the right mindset, you’ll find success! On this episode of The Amazing Seller, Scott takes the time to go over why he believes it’s vital for sellers like you to shift your mindset and adopt a new perspective. If you can embrace what Scott has taught through this 24-hour challenge, you’ll have all the tools you need to explore and validate products left and right. Don’t miss a minute of this informative and eye-opening episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 2 February 2018
TAS 472: (Ask Scott #146) Ranked BUT Slow Sales? - PPC and Variations - Shipping and Potential Snags
What do you do to stay on track and motivated as you build your ecommerce business? Have you joined the TAS community to connect with your peers to problem solve and find encouragement? This is the place, every Friday where Scott answers your questions and helps give you that extra push as you tackle the ins and outs of starting your business. On this episode of The Amazing Seller, Scott shares his thought of the week, tackles why your product listing might not be ranking as high as you’d like, what you need to do to use PPC effectively, and much more! You don’t want to miss a minute of this informative and engaging episode! What do you do with FEAR?What power are you letting fear have in your life? Is it holding you back or are you using it to move forward? How can you tap into the strength and energy you need to succeed as you build your ecommerce business? On this episode of The Amazing Seller, Scott shares his helpful thought of the week that was inspired by a note his wife left him. In that note, Scott’s wife included a quote from Zig Ziglar that says, “Fear has two meanings, forget everything and run or face everything and rise.” How does that quote land with you? Which meaning of fear is winning in your life today? How can you make sure to stay focused on the positive and what you can do without being dragged down by the negative and what you can’t do? Learn more from Scott’s helpful perspective on this episode! Why your product listing might not be raking high enough.How is your business faring as you get started? Is everything running smoothly or have you encountered some hiccups along the way? What can you do when you run into challenges like seeing your product listing rank lower than you had expected? On this episode of The Amazing Seller, Scott goes over why a product listing might be raking lower than it should. If you find yourself in a similar situation, Scott says that it is important that you take the time to go back and look at your competitors in that category and find out what keywords they are using and how your strategy stacks up. Scott goes into further detail on this scenario in this episode and encourages sellers like you to check out the resources he has put together on keywords. Those can be found in the resources section at the end of this post. Is it a good idea to use a freight forwarder?Wouldn’t it be nice if you have your product go straight from your supplier to Amazon? What are the pros and cons of setting up that process? On this episode of The Amazing Seller, Scott explains some of the complicated aspects of this option and whether its really worth it in the end. Scott starts off explaining why it’s so important for sellers to get connected with an inspector or some sort of service so you know that your product meets your quality standards before it leaves the manufacturer. He then goes on to share why he’s a huge fan of using freight forwarding services, like Flex Port. To hear more about this important topic, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 31 January 2018
What does it take to track down and use the very best keywords for your Amazon product listing? What are the insider tips and tricks when it comes to finding the right keywords that will help your product succeed? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down three helpful tips that will give sellers like you an inside look on what it takes to build your product listing using the best keywords. Don’t go into the process of choosing keywords blindly! Make sure you sit down with pen and paper to listen to this helpful and informative episode! Make Amazon’s search algorithms work for you!Did you know that you can make Amazon’s search algorithms work for you? Seriously! Go right now to Amazon’s search bar and type the primary keyword of your product, then press space. You’ll see open up before you a whole list of information that will help you understand how Amazon ranks and drives traffic to products like yours! What is the best way to utilize this information? How can it help you and your brand position your products for success? Find out on this episode of The Amazing Seller as Scott expands on this helpful tip and so much more! You don’t want to miss it! Don’t forget to optimize your listing for keywords!One of the most important things that you have to do from the start is to optimize your product listing for keywords. This includes your title and your bullet points. If you are selling a garlic press, you need to make sure you have that keyword phrase in the title of your product listing. On this episode of The Amazing Seller, you’ll hear from Scott as he explains the importance of optimizing your product listing for keywords and how that effort will help you as you seek to rank for keywords on Amazon. If you want to make sure your product is in the best position to succeed, you don’t want to miss this critical episode! Take advantage of the awesome tools designed to help ecommerce sellers.You’ve heard the phrase, “Work smarter, not harder.” How are you applying that truth as you build your ecommerce business? Are you really working smarter or are you trying to make up for your lack of knowledge by putting in more hours than you need to? On this episode of The Amazing Seller, Scott provides his expert take on tools that sellers like you can use that will help you become more efficient in your efforts to grow your brand. There are two tools in particular that Scott emphasizes on this episode, Scope from Seller Labs and Keyword.io. To hear how these tools can help you successfully utilize keywords, make sure to catch this episode! Provide relevant deals, information, and value to your following!Don’t you hate it when you get emails or junk mail that targets your for promotions and deals that are completely irrelevant to you? Everyone does! So why not take that same mindset with you when you consider building an email list? On this episode of The Amazing Seller, Scott goes over how sellers like you can use tools like Keyword.io to accurately target your niche audience and send them deals and content that they will appreciate. Don’t leave it all up to guesswork! Find out how you can create a following that will keep up with your brand on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 29 January 2018
It's the question that weighs on the minds of many small business owners, “When do I draw a salary or profit?” If you aren’t asking yourself this question, it's only a matter of time before you do. What’s the answer? What is a good rule of thumb to go by so you don’t hurt your business prematurely? On this episode of The Amazing Seller, Scott goes of his mindset and what he suggests for new ecommerce sellers as they consider this question. Don’t wrestle with this question without getting an expert perspective! Scott has been a small business owner and an ecommerce seller in particular for many years and only wants to help sellers like you succeed. Don’t miss this helpful and valuable episode! Don’t neglect the importance of bookkeeping!It’s that unsexy topic that no one really enjoys talking about (except for maybe accountants), bookkeeping. As boring and complicated as this topic can be, it is supremely important for small business owners to take it seriously and keep things in order from day one. On this episode of The Amazing Seller, you’ll hear from Scott as he explains the importance of good bookkeeping habits and helpful tools you can use to stay on top of it. Make sure you don’t cut corners on this vital aspect of your business! Learn what you need to get started and keep your new ecommerce business on solid footing by listening to this episode! You’ve got to have the right mindset if you want to succeed.As eager as you may be to pull a profit from your business when things start rolling, you need to have a patient mindset. Before you even start, it's a good idea to commit to waiting to draw a profit for at least six months. On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down his reasoning for why sellers like you need to embrace the mindset of waiting for six months. The thought process behind this mindset is that instead of drawing a profit, you take that money and reinvest it into your ecommerce business. You can reinvest into your business by starting new sub-brands, launching new products, hiring virtual assistants, and much more. To hear more about this important topic, listen to this episode! If you don’t put yourself as a line item, you will never get paid!While many small business owners need to fight the temptation to draw a salary when they see their first bit of profit coming in, others who will be so focused on the businesses success that they never draw a salary for themselves. On this episode of The Amazing Seller, Scott shares a resource that has been helpful to him as he has navigated the question of when to start drawing a salary for himself. That resource is the book, “Profit First” by Mike Michalowicz, you can find a link to the book in the resources section at the end of this post. Don’t worry about drawing a full salary at first, you can ease yourself into the equation, the point is, you’ve got to determine when to start putting yourself on the books. Make sure to listen to this episode as Scott expands on this important lesson. Why you need to create a plan and goal for launching new products.One of the most important lessons that you need to put in place, as an ecommerce business owner is setting a goal for growth. Do you have a goal and a plan in place for launching new products? Does your goal push and stretch you? On this episode of The Amazing Seller, Scott explains why it’s important to have an ambitious plan in place to grow your business by launching new products. If you don’t have a plan in place and line item in the budget to launch new products, you’ll never do it! Don’t let your business become complacent, find out how to pursue growth in a smart and aggressive way on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 26 January 2018
It’s that time of the week again, welcome to another exciting, informative, and motivating session of Ask Scott. This is the place to get your weekly dose of Scott’s helpful tips on staying motivated and where you can get your questions about building your ecommerce business answered. On this episode of The Amazing Seller, you’ll hear an encouraging message from Scott, when to create product bundles, how to keep track of your inventory, the best way to deal with product variations, and so much more! You don’t want to miss a minute of this engaging episode! Don’t Give Up!If you’ve been working on your ecommerce business for very long, you know that the temptation can be great to throw in the towel. Many business owners constantly struggle with self-doubt and find themselves wondering if all their work is worth the struggle. If that sounds like something you are going through, you aren’t alone! On this episode of The Amazing Seller, Scott takes a few minutes to encourage sellers like you who might be struggling with the idea of giving up. Don’t give in, keep fighting for that dream that got you started in the first place. Do yourself a favor and make a commitment right now to see the process through, you’ll be glad that you did! Hear more from Scott about this important topic on this episode! When is it a good idea to bundle products?How do you know that it is a good idea to bundle two well researched and well-performing products? How do you know that the bundle will work? On this episode of The Amazing Seller, Scott breaks down his approach to creating product bundles. The primary point that Scott drives home is that it is vital that the two products are related and complement each other. No one will buy gardening gloves paired with a baseball hat! Think through how the bundle complements and works under the brand you are developing. To hear more about this subject, make sure to listen to this episode! Is it a good idea to list different product variations under the same listing?As a business leader, you hate to waste your time and energy, so naturally, you look for ways to drive traffic to your product listing as effectively as possible. One way that many sellers do this is by featuring multiple variations under one product listing. But is this always the best strategy? Scott says that this plan will work well if all the products are the same only differing in options like size and color. If the product has different characteristics than color or size from the primary product, it’s best to bundle or create a separate listing. Get all the details on this topic from Scott by listening to this episode of The Amazing Seller, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 24 January 2018
What would a clear and easy to understand breakdown of how to start a new ecommerce brand look like? Wouldn’t you like to know a proven method that shows how to get a brand up and running that generates $100,000 in 31 days? Does that sound too good to be true? It’s not! On this episode of The Amazing Seller, you’ll hear from Scott as he shares 7 steps you can start working on today that helped him and his new brand reach the success they’ve enjoyed. The work isn’t easy but if you can follow the steps, you will be in a good position to succeed. Have pen and paper ready, you are going to need it! Don’t expect to get rich overnight!It can be tempting to get overly excited and ambitions when you see numbers like $100,000 in 31 days. Fight that impulse to believe that you are going to strike it rich overnight. What Scott has developed here is the groundwork that will help sellers like you get into the best position for success. On this episode of The Amazing Seller, you’ll hear Scott explain his process and exactly what steps he and his team used to build up their new brand. Remember, slow and steady wins the race! Create milestones and goalposts that you want to achieve but make sure to have long view approach. Learn more from Scott’s seasoned perspective on this episode! Find a market that has a following.Before you even pick a product, it’s important that you find a thriving and vibrant market where you can start building your brand. Don’t assume that you can pick the product first and then find a following, it doesn’t often work like that! On this episode of The Amazing Seller, Scott goes over the best way to identify a large market, how to niche down in that market, and find social media channels that will help you grow your brand presence. This is a vital step to pay close attention to, especially if you follow these steps and plan on building an email list! To hear Scott expand on this subject and more, make sure to catch this episode! Build an email list, it’s your best asset!If you’ve been around the TAS community for very long, you know that Scott is convinced that building an email list is vital if you want to have a successful brand in 2018. On this episode of The Amazing Seller, Scott shares why building an email list is so important and how it can serve as your best asset as you build your brand. With so many changes coming down from Amazon and potential changes coming from Facebook, it’s wise for sellers like you to take the time and invest in an asset that you control. Listen to this episode as Scott provides further insights into this important topic! Make sure your product listing is optimized.If you want to have the most successful experience as you build your ecommerce brand, you’ve got to start by selling on Amazon. While the hope for many ecommerce sellers is to eventually move or expand their business to multiple channels, Amazon remains the best one to use for sellers getting started. On this episode of The Amazing Seller, Scott explains why Amazon is the best platform to build your ecommerce brand on and how you can make sure your listing is optimized before the first viewer finds your product. Make sure you have all the tools you need to set your product and your brand up for success right out of the gate! Don’t miss this helpful episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 22 January 2018
Wouldn’t it be great if you could get the right people in place to scale and expand your ecommerce business? For some TAS followers, this may be a little too much “cart before the horse” type thinking but many of you are ready for expansion now and need help. If that’s not you, bookmark this episode of The Amazing Seller podcast featuring outsourcing expert, Nathan Hirsch! Nathan goes over his background with selling on Amazon, when you should start outsourcing tasks, why you should treat hiring a team member as an investment, setting the right expectations, the importance of good communication, and so much more! You don’t want to miss a minute of this valuable episode with Nathan! Start with a list!Where do you even start in identifying which tasks you need to outsource to free up your time and grow your business? Is there a simple way to hone in on the right tasks to outsource as you take this first step in building a team? On this episode of The Amazing Seller, Scott talks to outsourcing expert, Nathan Hirsch. The best way to begin this process, according to Nathan, is to make a list of all the tasks you do for your business on a daily, weekly, and monthly basis. Once you’ve made that list, circle the three easiest tasks and the three tasks that you hate to do the most. Nathan says, that from there, you have a good start on what tasks you need to get off of your plate. To hear more from Nathan’s insights, make sure to listen to this episode! Why it’s important to interview team members to find the best fit.Once you’ve identified which tasks you are ready to hand off and outsource to new team members, you’ve got to find the person who will be the right fit for your team! What should you look for when you go to hire someone? Is it just about the skillset or are there other factors you should look for? On this episode of The Amazing Seller, Nathan Hirsch breaks down three areas he’s identified as the most important to look for when you interview a new team member.
Nathan is convinced that you have to have all three factors engaged if you want to find a good fit for your team. If you just look for someone with the right skill set but they don’t have a good attitude or if their communication is lacking, you are going to have a negative experience. Make sure to listen to this episode as Nathan expands on this subject and much more! Treat your new hires as an investment.As much as you’d like to hit it out of the park every time when it comes to adding new team members, you’ve got to remember to treat the process as an investment. Some team members will work out really well while others won’t. You’ve got to learn to roll with the punches and keep moving forward. On this episode of The Amazing Seller, Scott talks to outsourcing expert, Nathan Hirsch about how to get started when building your team and put people in the best situations to succeed. You’ll walk away from this episode with clear action steps that you can use today or down the road so you can take your business to the next level of growth. Don’t miss this helpful episode! Don’t underestimate the necessity of setting the right expectations!One of the worst things to happen to a relationship either personal or professional is to have mismatched expectations. How do you set the right expectations so you and your team stay on the same page from day one? On this episode of The Amazing Seller, Scott and his guest, Nathan Hirsch go over the role of expectations. As the leader of your business, you set the tone. Make sure to put your expectations in black and white, even consider creating a document that your new hires can refer back to so they know and you know what the appropriate expectations are. Make sure to listen to this episode as Scott and Nathan further discuss this important topic! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 19 January 2018
Do you find yourself hitting a slump at the end of the week? Are you finding it stressful getting an ecommerce business off the ground? You aren’t alone! Let another session of Ask Scott give you the energy and motivation you need to keep pushing to reach your goals. On this episode of The Amazing Seller, you’ll hear Scott tackles questions from sellers like you. He covers his thought of the week, if retail sellers should list their product on Amazon, how to find the best packaging for your products, connecting with agents in China, and much more! You don’t want to miss this exciting episode! Set yourself up for success!One of the most challenging aspects of owning your own business is staying motivated and productive. A great way to stay focused and on target as a business owner is to make sure you have a positive environment around you. You can’t be surprised if things are disorganized in your business if your workspace and schedule are all askew! On this episode of The Amazing Seller, Scott gives listeners like you a peek into the environment he has created and how it keeps him focused and ready to take on any challenges that come his way. What can you learn from Scott’s tips for productivity? Find out on this episode! Is it a good idea to sell your retail product on Amazon?As more and more people hear about and get their start with selling on Amazon, some might wonder if it is a good idea to sell their retail products on the Amazon marketplace. You might even be considering approaching local retail shops who don’t sell their products online to propose a partnership. On this episode of The Amazing Seller, Scott goes over why he thinks this is a great idea and a wonderful way to get started as a new seller. Hear more about why Scott thinks this is such a great opportunity by listening to this informative episode, you don't’ want to miss it! Connecting with the right people can help you go far!How can you take your ecommerce business to the next level? What would it mean for your brand if you could establish the right connections with agents in China? Imagine the advantage you could have when starting relationships with suppliers! On this episode of The Amazing Seller, you’ll hear from Scott as he shares how sellers like you can start building relationships and vetting potential partners and agents in China. This could be the factor that puts your brand in front of the competition. Hear all about Scott’s tips for making the most out of this opportunity by listening to this important episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 17 January 2018
Welcome to part two of this episode of The Amazing Seller podcast featuring Scott’s conversation with ecommerce seller Mike Jackness! On this episode, you’ll hear Scott and Mike talk about setting the right price point, how to sell a product you’ve already given away, why there is still room for sellers like you on Amazon, product research tips, and much more! If you are looking for expert advice from ecommerce sellers who have built the type of brand you are hoping to create, you’ve come to the right place. Don’t miss a minute of this fascinating episode featuring Mike! How do you find the right price point for your products?As you build up your ecommerce business, you might be wondering how to find the right price point that will give you the profit margin you need and entice buyers at the same time. On this episode of The Amazing Seller, Scott sits down with ecommerce business owner Mike Jackness. Mike opens up about his process and how different tiers of price points appeal to buyers in various ways. Don’t get stuck underselling or overselling your product! Do the hard work and find out how to price your product correctly. Learn more about setting the right price point for your products on this informative episode with Mike, you don’t want to miss it! Is there still room to start a business selling on Amazon?Time and time again, Scott get this question, “Is it too late to start an ecommerce business and sell on Amazon?” So on this episode of The Amazing Seller, Scott turned that question to his guest, Mike Jackness. Mike shares his perspective and why he thinks there is still plenty of opportunity for sellers like you to jump in and grab your piece of the Amazon pie. While he acknowledges that the days of seeing instant or overnight success selling on Amazon have gone, Mike stresses the fact that if you are willing to put in the time and energy, there is still potential to grow a thriving business selling on Amazon. Hear more from Mike on this episode! Setting ambitious goals can lead to increased profit!What is your goal with getting your business off the ground and running? Do you have a short term and long term plan in place? How will you stretch yourself to reach ambitious goals? On this episode of The Amazing Seller, Mike Jackness joins Scott and describes how he got his start in business and why his unquenchable ambition has led him to the level of success he currently enjoys. Mike is convinced that the ecommerce sector is the perfect space to invest in and build a brand. Find out what lessons and insights you can learn from Mike’s story of success on this engaging episode! Brand building sets you up for long-term success!If you’d like to find short-term success, you can make a good amount of profit selling the odd product here or there and even using retail arbitrage. But what does it take to find long-term and sustainable success as an ecommerce business owner? On this episode of The Amazing Seller, you’ll hear from Mike Jackness as he describes how he’s built his ecommerce brand and how sellers like you can do the same. Find out how he and his team keep pushing out products to more and more customers who are ready and willing to follow their brand. Don’t miss this opportunity to learn from Mike’s unique perspective, listen to this episode to hear more! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 15 January 2018
As a business leader, you want to use every tool that’s available and learn from as many sources you can. On this episode of The Amazing Seller, Scott welcomes Mike Jackness to the podcast. You’ll hear Mike share about his own journey as an ecommerce business leader, the importance of brand building, identifying a target audience, leveraging email lists, and so much more! Find out what lessons and insights you can learn from Mike’s story. This is a great opportunity to learn from a leader who has experienced the level of success you are striving for, don’t miss it! Brand building works!Have you struggled with getting your private label business off the ground? Are you still trying to figure out if creating and marketing a brand is the right move for you and your business? On this episode of The Amazing Seller, you’ll hear from entrepreneur and business leader Mike Jackness. Mike breaks down why brand building works and how positioning products that work well together can make a huge difference in the profitability of your business. If you are ready to take your brand to the next level, make sure to catch this episode and learn as much as you can from Mike’s unique perspective! Finding your ideal customer.It won’t matter if you have the best product on the market if you haven’t put in the work and identified and targeted the right audience. How do you do that? Where do you even start? On this episode of The Amazing Seller, Scott sits down with successful ecommerce seller Mike Jackness. Mike explains how he’s developed and built his brand to target specific audiences by creating a customer avatar so he knows what his audience needs. If you want to reach the right audience with the right product and message, make sure to listen to Mike’s story and the helpful advice he has to share with sellers like you! Building an email list is the best way to connect with your audience!Are you still trying to figure out how to grow your customer base and reach more people for your brand? Have you considered using email lists in the past but have never pulled the trigger? What are you waiting for? On this episode of The Amazing Seller, Scott and his guest, Mike Jackness go over the success they’ve both experienced by using email lists. Find out how they strategically use their email lists to drive sales, test new products, and grow their following. You don’t want to miss this fascinating episode that could change the way you build your business! Why offers to your email list are better than Facebook Ads.When you get to the point where you are ready to launch a product, you might be wondering if you should drive sales by sending promotions to your email list, running ads through Facebook, or both. On this episode of The Amazing Seller, you’ll hear from ecommerce seller Mike Jackness as he shares why he starts with sending promotions to his email list to drive sales on a newly launched product. Mike doesn’t discourage sellers from running ads on Facebook to drive sales but he explains why sending offers to your email list is more effective especially when you try to drive sales in a given time period. Learn more about this topic from Mike on this informative episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 12 January 2018
Are you excited about the direction of your business? Do you feel like you have all the tools and lessons you need to go out there and build a thriving ecommerce brand? If you need that extra push to keep going and continue firing on cylinders, you’ve come to the right place. It’s time for another session of Ask Scott here on The Amazing Seller podcast! On this episode, you’ll hear from Scott as he shares his thought of the week and tackles questions from listeners like you. Make sure to listen to as Scott touches on topics including the timing of your product launch, what to do when it looks like your supplier is ripping you off, and much more! Prepping for the future!You might be really focused and honed in on your business right now, and that’s great! But what about the next step? Are there things you can be doing right now to prepare for the future? On this episode of The Amazing Seller, Scott gives his helpful thought of the week that centers on preparing for the next step on your journey. Scott wants all of his followers to hold on to this important truth that he finds crucial, “Build today, for tomorrow’s success and results.” That’s some fantastic advice! Make sure to listen to this episode as Scott expands on this wisdom and much more! Go ahead, start your PPC campaign before you have reviews.As you finish up your product research and the other steps necessary to launch your first product, you might be wondering about how and when to launch your PPC campaign. On this episode of The Amazing Seller, Scott goes through how his thoughts have changed on this topic and why you should consider starting your PPC campaign even if you don’t have many reviews. Scott use to be of the opinion that you need as many reviews as possible before you start running PPC on your new product listing, he has since changed that view and encourages sellers like you to start using PPC right away. To hear more about running PPC at the launch of your product and other helpful subjects, make sure to listen to this episode! How to respond when you find your product listed by a supplier.It is a seller’s worst nightmare, you find your product listed by your supplier. What do you do? Are there steps you can take to prevent this scenario from happening to you and your brand? On this episode of The Amazing Seller, Scott shares that this situation happened to him so he has very relevant and helpful info to share that can help you prevent this from happening to you! Scott encourages sellers to reach out and contact the supplier and tell them that they can’t utilize the product because it belongs to them. Depending on what steps they’ve taken regarding patent pending status, they should include that information when they reach out. To hear more about safeguarding your brand from this important issue, listen to this episode to hear Scott expand on this subject! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 10 January 2018
Get ready for the very first Hot Seat session of 2018 with Scott and Chris on this episode of The Amazing Seller podcast! As always, the guys will break down an email from a TAS follower like you and then go through step by step what they see what's going well and what might need improvement. This is your chance to learn how the guys go through product listings and how they evaluate ways to refine their approach. Grab a pen and some paper and learn something new that could take your brand to the next level on this informative episode! Offers and giveaways work!Once you’ve built up a solid email list, you want to make sure that you provide valuable offers and giveaways that will drive traffic to your product listing and in turn, result in sales. On this episode of The Amazing Seller, Scott and Chris go over a listing that has succeeded in driving traffic and sales from their initial offer and giveaways which shows that this method works! Unfortunately, this seller saw a steep decline in sales after the promotional price and period came to an end. The guys go over some possible reasons for this decline and provide their suggestions for ramping sales back up. Don’t miss it! Make sure you take your time in the product research phase.One of the worst things that you can do as you build your private label brand is to neglect a careful and studious approach in the product research phase. On this episode of The Amazing Seller, Scott and Chris look over one example of a seller who may have missed some important steps along the way that came back to bite them later on. Don’t let yourself fall into a similar bind! Listen to this episode to find out what the guys caught and how sellers like you can avoid similar mistakes! You don’t want to miss this helpful episode! Introduce buyers to your brand through entry-level products.If you want to start selling a product in a specific product category that has lots of competition, it’s wise to introduce your brand to those buyers through easy, entry-level products. On this episode of The Amazing Seller, Scott and Chris share their thoughts on why the seller in this Hot Seat session has been unable to gain traction in sales after their initial launch. Part of the reason why this seller has lackluster results is due to the fact that they are selling a high priced product in a very competitive niche. While the guys don’t suggest that this product is a bust, they do explain how it could have eased into the marketplace with better results. To hear the guys go into further detail, make sure to catch this episode! Don’t forget to clean up your listing before you send buyers there.An easy way to set your product listing and ultimately your brand up for success is by double and triple checking that you’ve gone over everything you can to optimize your product listing. If you’ve been around the TAS community for very long you know that this is an issue that Scott and Chris hammer home time and time again. On this Hot Seat session, they again emphasize why it’s important to run through your checklists to make sure you haven’t left any stone unturned. Learn more from Scott and Chris’ perspective on this fascinating episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 8 January 2018
What is it like to appear on Shark Tank? What lessons from that experience can leaders like you come away with? Is it a good idea to expect an immediate return on your investment when you are building up a brand from scratch? You’ll hear all about these topics and more on this special episode of The Amazing Seller! On this episode, Scott welcomes business leader and entrepreneur Andy Humphrey to share his experience of appearing on Shark Tank and how he’s building a thriving Private Label brand on Amazon. You don’t want to miss a minute of this engaging episode! An appearance on Shark Tank and lessons learned.Can you imagine getting selected to appear on Shark Tank? How cool would that experience be? What kind of offer would you get? What effect would the appearance have on your brand? Andy Humphrey was fortunate enough to get the opportunity to appear on Shark Tank and was more than willing to open up about the experience in his conversation with Scott on this episode. You’ll hear how Andy was selected, what the pitch was like, how he responded after he wasn’t selected for investment, and more! Make sure to catch this episode of The Amazing Seller as Andy goes into further detail with his experience and what sellers like you can learn from it. Proof that Scott’s Launch Strategy works!What does it take to have a successful and profitable product launch? How do you capitalize on a successful launch to grow and build your brand? If you’ve been around the TAS community for very long, you know that Scott has developed a helpful launch strategy and approach that he’s tested and tried. But it’s a whole different story when you get to hear from an outside perspective of someone who knows business and has taken Scott’s strategy to heart. On this episode of The Amazing Seller, you’ll hear from Andy Humphrey as he shares his experience of launching products using Scott’s methods and how that turned out for him. Don’t miss a minute of this episode featuring Andy! Don’t underestimate the power of social media!What if there was a free tool that business leaders like you could utilize that would help spread the reach of your brand? Imagine how amazing that would be, that’s the power of social media! On this episode of The Amazing Seller, you’ll hear from Scott and his guest, Andy Humphrey as he shares his experience of leveraging social media to expand his brand’s presence. Specifically, Andy utilized Facebook Live sessions as he connected with potential customers and fans of his brand. Hear all about Andy’s experience and how sellers like you can take a similar path on this exciting episode! Just get started!As you take the time to listen to the perspectives of leaders like Andy to see what lessons and insights you can gather, make sure you don’t slip into complacency. Use all these great stories of success and learning from failure to take your next step. What are you waiting for? Get out there and take a risk! Money lost pursuing your dream and learning how your business works is not money wasted if you use it to grow in your understanding. Hear more from Andy’s story and discover the motivation and inspiration to get out there and take action on this helpful episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 5 January 2018
Are you ready to jump into the very first Ask Scott Session of 2018? Kick off the New Year on the right foot with all the motivation and inspiration you need to push ahead as you build your thriving ecommerce business! On this episode of The Amazing Seller, you’ll hear Scott share his thoughts on the need to focus and commit this new year to Take Action! He also gives a shout out to a TAS follower like you, and of course, answers the many questions you have about various ecommerce topics. Don’t miss a minute of this exciting and informative episode! Why focus and action will help you succeed!What are some helpful concepts that will help you start off the year fired up and ready to go? According to Scott, sellers like you need to hone in on two things, staying focused and taking action. They sound simple but if you are able to make these two ideas your motto for 2018, you’ll go far. Listen to this episode of The Amazing Seller as Scott expands on these concepts and much more! Also, don’t forget to check out episode #458 where Scott lays out a helpful guide that will set you up for success in 2018, the link to that episode is in the resources section below this post. What is the best way to respond to damaged products?As you build up your ecommerce business, you’ve got to be prepared to deal with the inevitable, damaged products. Do you have a plan in place of how you will respond when you hear from a customer that their product arrived damaged? On this episode of The Amazing Seller, Scott goes over the best way to respond that can turn a bad situation into a great opportunity to expand your brand's positive reputation. It may sound counterintuitive, but Scott recommends responding to that customer with a replacement item and a full refund. When you take this extra step, you communicate to your customer that you care about their experience and their satisfaction. To hear Scott go further with how you should respond to this type of situation, make sure to catch this episode! Is it a good idea to wholesale someone else’s products?As you’ve heard Scott say before, a great way to get started selling on Amazon is to partner with another business or individual who has a product that they don’t sell online yet. However, is it a good idea to put all of your eggs in that basket? On this episode of The Amazing Seller, Scott encourages a seller like you to proceed with a similar business partnership but to quickly start building up their own brand. The reason for this advice is because you never know how long that partnership will last. Don’t assume that a good business arrangement will last forever! Hear more from Scott on this topic and others on this fascinating episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
RESOURCES MENTIONED IN THIS EPISODE |
Wed, 3 January 2018
Have you ever wanted to get the real scoop on which tools will help you succeed the most as you build your ecommerce business? How do you pick which ones to buy and when? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down which tools are the most helpful for the early stages of your brand building process. Don’t get duped by the hype and excitement of every tool that comes out on the marketplace. Take the hard-won wisdom that Scott has collected over the years and learn from his perspective. Don’t miss a minute of this helpful episode! Why should you use ecommerce tools?As you grow into your role as a business leader, you are going to have to make tough decisions like when to hire staff or virtual assistants. Before you even get to that step, you should really consider utilizing the wide range of ecommerce tools that are available in the marketplace today. Why should you use ecommerce tools to help you build your business? Simply put, an automated and streamlined system will save you time and money in the long run. To hear Scott’s take on why successful ecommerce business leaders use tools, make sure to listen to this episode of The Amazing Seller! What is Give Away Boost?You’ve heard Scott talk about building a launch list but did you know that there is a tool that he’s developed with his friend, Chris Guthrie that will help sellers like you get your list started? The tool is called Give Away Boost and it was built from the ground up specifically for ecommerce sellers. Scott has put this tool into action with his new brand which has been able to put together a list of about 20,000. Find out how you can get similar results using this plugin tool as Scott expands on this and more helpful tools on this episode of The Amazing Seller! Why you should use Convert Kit.One of the biggest questions out there when it comes to utilizing a launch list is what to do once you’ve built the list. The last thing you want is to stress out about when to send out your content and how to remind your followers of the great deals and contests that your brand is pushing. The ecommerce tool, Convert Kit will help you as you navigate the next step of pushing content to your assembled email list. Scott is confident that Convert Kit will help you push content and emails to your email list better than most of the other options in the marketplace today. Hear more about Convert Kit and other helpful ecommerce tools from Scott on this episode of The Amazing Seller! How Fetcher can help you make sense of all your accounting needs.Let’s face it, most business leaders aren’t equipped to handle all the accounting attention and details that are needed for a business to run smoothly. Most leaders suffer through the ins and outs of accounting for way too long and end up driving themselves crazy. If you can’t afford an employee to take care of the accounting piece for you, consider using an easy to understand accounting tool like Fetcher. Learn about all the cool aspects and advantages that Fetcher brings to the table on this episode of The Amazing Seller! Don’t miss this informative episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
RESOURCES MENTIONED IN THIS EPISODE
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Mon, 1 January 2018
Are you ready to start off 2018 on the right foot? What steps can you start making right now that will set you up for success in the new year? On this episode of The Amazing Seller, Scott jump right into the New Year spirit with a bang! He covers long term and short term goals, the importance of identifying your “Why,” how to create a roadmap to achieve your goals, and so much more! Make sure to have pen and paper ready, you don’t want to miss a minute of this helpful and inspiring special episode! Three categories to work toward growth in 2018.As you move into the New Year, have you identified areas in your life where you want to see change? On this episode of The Amazing Seller, Scott breaks down three crucial areas that leaders like you should consider when setting out your goals and objectives for 2018.
Don’t let what you’ve accomplished in 2017 stay the same! Reach for more improvement and further advancement! No one is going to take these steps toward health for you. Listen to this episode as Scott expands on what you can do to make solid progress toward your goals in 2018! What is your “Why?”If you’ve been around the TAS community for very long, you know that Scott is passionate about people finding their “Why” in order to sustain their efforts toward success. Have you found your “Why” yet? On this episode of The Amazing Seller, Scott explains the concept of your “Why” and how identifying it can make all the difference. Your “Why” is that one thing that will keep you going through good times and difficult times as you build your ecommerce business. Is it financial independence, more time with your family, a lifestyle with nice possessions? Learn more about the importance of finding your “Why” on this episode! Don’t let shiny objects distract you!If you could do one thing to set yourself up for success in 2018, what do you think that would be? According to Scott, it all comes down to clearing all the noise from your life and focusing on what really matters. So what are the voices, emails, and even people in your life who are causing you to lose focus? What steps can you take today, to start quieting those distractions in your life to zero in on what really matters? Listen to this episode of The Amazing Seller as Scott expands on this concept and much more! Create your daily schedule and stick to it!Some of the most successful business leaders in the world have a daily and weekly schedule that helps them succeed? Does following a daily and disciplined schedule come easy for you or do you find it a struggle? On this episode of The Amazing Seller, Scott breaks down his personal goals and the steps he is taking to achieve them. What can you learn from Scott’s approach? Listen to this episode to tap into Scott’s passion, focus, and drive as he heads into 2018 to make the most out of life! Don’t miss a minute of this episode so you can get Scott’s tips and insights! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
RESOURCES MENTIONED IN THIS EPISODE |
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