The Amazing Seller Podcast

Are you fired up and ready to attack the obstacles that stand in the way of your business’ growth? What steps are you working on to take it to the next level and move past your competitors? If you are looking for solid advice to jumpstart your weekend - you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, gives an update about Brand Accelerator Live, answers a question from a TAS follower like you, and much more. Have pen and paper ready - you don’t want to miss a minute of this helpful episode! 

The ripple effect

Did you catch the emotional and gripping voicemail that a TAS follower left for Scott a few weeks ago? In episode 711, Scott featured a really touching message from a TAS follower who has been significantly impacted by Scott’s insights and advice. After sharing that message on episode 711, Scott has seen a ripple effect through the TAS community. Person after person has reached out to express how much that message meant to them and reflected their experience with Scott’s material. This goes to show you that people resonate with you when you take the time to get real with them! To hear more from Scott about his take on the ripple effect, make sure to listen to this episode of The Amazing Seller!

Relationships matter

If you are considering going into a business partnership, there is one, crucial thing that you need to consider - a healthy relationship. If you have any doubts that your relationship will endure even in the most challenging times - STOP! Seriously - relationships are more important than making a buck and building a business. You don’t want to end up with a dysfunctional relationship and a failing business - you’ll get both without a healthy relationship! Tune into this episode of The Amazing Seller as Scott expands on what it takes to build a good business partnership. 

Find what works for you

If you feel like your partnership can go the distance and thrive while you build an ecommerce business together - excellent! Next comes the complicated issues of figuring out who will invest what, how you’ll divide the roles and tasks, and most importantly - the split on the profits. Unfortunately - there is no one-size-fits-all solution when it comes to organizing a business partnership. Scott encourages sellers like you to keep open lines of communication and take it one step at a time - remember - you can always make adjustments along the way. Learn more helpful insights from Scott by listening to this

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:40] Thought of the week: the ripple effect.
  • [8:05] Question: What is the best way to structure a business partnership? 
  • [12:30] Do NOT move forward with a partnership if you don’t have a good relationship. 
  • [15:50] Scott explains how he began his business partnership. 
  • [22:45] It all comes down to trust. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS715.mp3
Category:general -- posted at: 3:00am EDT

Have you ever felt like you were limited by your abilities? What did you do? Did you find the resources you needed to push past those limitations? Would you do anything differently in the future? On this episode of The Amazing Seller, you’ll hear from Scott as he reviews some key takeaways from his time at Flynn Con. You’ll want to have pen and paper ready as Scott takes the time to unpack all these helpful insights - don’t miss it!

What season are you in? 

Are you in the winter season of life or the summer season - no - not the actual season but a time of growing and learning or a time of reflection and dealing with challenges? Everyone is in a season of life, and they have to figure out how to navigate it.If you are in a summer season - great! If you find yourself in a winter season - find out what you can learn from it. Each season will bring its helpful lessons - it’s your responsibility to find out what those lessons are. Don’t be a passive player in the world around you - take action! To hear more about this topic from Scott, make sure to catch this episode of The Amazing Seller! 

Use your time wisely

Do you find time management easy, or do you struggle to make the most of the time, you have to work on your business? Too often - business leaders get so distracted by all the options and opportunities that they fail to zero in on a specific goal that will move their business forward. Scott doesn’t want to see that happen to leaders like you! Tune into this episode of The Amazing Seller as Scott shares some powerful insights on time management that he learned from Pat Flynn!

The airport test

Have you ever heard of the airport test? It’s where you imagine what it would be like to run into a person you’ve known but haven’t seen for the last five years. When they ask you the question, “How have you been?” What is your response? Do you sigh and explain that it has been a tough five years, or do you jump at the chance to share your success? Believe it or not, this simple exercise can help you figure out if you are on the right trajectory for your personal and professional life or if you need to make a change. Listen to this episode of The Amazing Seller to hear more Scott! 

Why you need healthy boundaries

Do you have healthy boundaries, or do you struggle to set boundaries for work and relationships? If you struggle - you are not alone! For so many leaders - the answer is often yes - which shows your heart to serve others, but it can also lead you to some significant overcommitment issues. As scary as it might be - Scott encourages leaders like you to start using the word, “no.” Don’t worry - this won’t mean that people will hate you - it will often have the opposite effect. People will begin to respect the boundaries that you’ve set. You can learn more about setting healthy boundaries by tuning into this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [6:00] Scott jumps into his review of Flynn Con sessions. 
  • [12:50] Don’t be selfish with your gifts! 
  • [15:00] Time management and just in time learning. 
  • [24:00] Win the latter to success. 
  • [32:10] Scott explains the airport test. 
  • [35:40] Make sure to set healthy boundaries. 
  • [40:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS714.mp3
Category:general -- posted at: 3:00am EDT

Do you ever feel like the only way to get traction in your ecommerce business is to sell on Amazon? Don’t worry - you aren’t alone! Tons of ecommerce sellers are convinced that Amazon is the only way - but they are wrong! On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Allen - an ecommerce business owner. In his conversation with Scott, Allen opens up about how he got started selling spy gear, why he couldn’t sell his products on Amazon, challenges he has faced along the way, and much more. Don’t miss a minute of this exciting episode! 

Avoiding Amazon 

Can you really thrive as an ecommerce seller without using Amazon’s platform? According to Allen, the answer is yes! While it’s great to leverage Amazon’s platform to get your business started, many ecommerce sellers are looking for ways to succeed without the ecommerce giant. Allen built his ecommerce business selling spy gear because most of his products aren’t allowed on Amazon’s marketplace. He also found that the technical support was more of a selling point to non-Amazon buyers. To hear more about Allen’s experience building a business away from Amazon, make sure to listen to this episode of The Amazing Seller! 

The right inspiration

Did you know that feeding your mind the right information is just as important as feeding your body the right types of food? Don’t take your mindset for granted - you are building it up and investing in it, or you are letting it slide. Too many leaders try to get by without consuming the right ideas and lessons from seasoned leaders who went before them. Thankfully, there are leaders like Allen out there who take learning and mindset growth seriously. One of Allen’s earliest mentors from afar was Tim Ferris and the brilliant concept of the Four Hour Workweek. Who has impacted you on your journey? Learn more about getting the right voices in your corner by listening to this episode of The Amazing Seller! 

You have no excuse! 

What is your plan for the next half of 2019? Are you poised to expand your business and take full advantage of the holidays? Or are you still scrambling and trying to figure out how to keep afloat? Wherever you are on your journey - stay in the fight! There are so many factors that work to bring you down and keep you from succeeding, but you have the power to keep them at bay. Take matters into your own hands and find the information you need to help your business grow. There is no excuse - between the TAS community and other books and resources on the marketplace - opportunity has never been more available to those who will work for it. Learn more about taking your business to the next level by tuning in to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:50] Allen joins Scott on the podcast. 
  • [6:20] Why doesn’t Allen sell his products on Amazon? 
  • [8:40] Allen shares how he got started in ecommerce. 
  • [13:00] What led Allen to leave the ecommerce business he helped build? 
  • [16:15] How did Allen connect with Tim Ferris? 
  • [22:20] The right relationships can make all the difference! 
  • [25:30] Making the decision to start something from scratch. 
  • [30:00] Challenges along the way. 
  • [39:00] Creating content and keeping customers coming back. 
  • [45:00] You have no excuse, resources are out there to help you succeed! 
  • [48:00] How to connect with Allen. 
  • [50:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS713.mp3
Category:general -- posted at: 9:51pm EDT

What is the status of your ecommerce business? Are you reaching all of your goals for 2019 or do find yourself struggling? If you are looking for a group of like-minded business leaders - you've come to the right place! It's time for another session of Ask Scott here on The Amazing Seller. On this episode, you'll hear from Scott as he gives a Brand Accelerator Live update, shares his thought of the week, answers a question from a TAS follower like you, and much more. You'll need pen and paper ready for this episode - don't miss it! 

Brand Accelerator Live

If you've been around the TAS community for very long, you know that Scott is passionate about helping sellers like you grow and transform into high-quality business leaders. While he has loved meeting up with TAS followers informally over the years - Scott is ready to try something different. With September's Brand Accelerator Live - you'll find an event designed from start to finish with sellers like you in mind. So what are you waiting for? Make sure to check out the link in the resources section at the end of this post. 

Know what your customers want! 

Let's face it - most business leaders aren't too focused on what their customers want - they'd rather tell them! While that approach may have worked twenty years ago - the market has changed. If you're going to be on the cutting edge of growing ecommerce businesses, then you've got to start paying attention to the desires of your target audience. Use their language, address their pain points, and incorporate their feedback! You'll be surprised to find that people respond positively when they feel like you've listened to them. To hear more from Scott on this critical topic, make sure to tune in to this episode of The Amazing Seller! 

What should my AD say? 

Have you tried marketing your ecommerce business yet? How did that effort go? Were you able to see the results you were hoping to reach? The truth is, ecommerce sellers like you are not very skilled at marketing and building a customer base. Scott wants to help sellers like you grow in your ability to market your brand to the right people. There are a ton of helpful resources that Scott has put together that can help you - you should also check out Brand Accelerator Live! Make sure to listen to this episode of The Amazing Seller as Scott delivers some valuable lessons!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] A Brand Accelerator Live update. 
  • [7:00] Scott’s thought of the week. 
  • [12:00] Question: What should my AD say to get attention?
  • [20:20] Scott explains how he created the PACE method. 
  • [24:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS712.mp3
Category:general -- posted at: 3:00am EDT

STOP! This episode is all about getting to the heart of why you are building an ecommerce business. Some will stay that they are building it for their family, or to pursue their dreams - what is your answer? On this episode of The Amazing Seller, you’ll hear from Scott as he shares a voicemail from a TAS follower like you. At the end of the day - Scott continues to put content out there not just get rich but make a difference. Make sure to tune into this special episode - you don’t want to miss it! 

Dave’s message

Let’s face it - life can beat the heck out of you - what are you going to do about it? Are you going to throw up your hands in despair, or are you going to forge your own path? Dave went from a boring data entry job to taking a leap to start something on his own. What is your excuse? Are you taking action, or are you still struggling? Listen to Dave’s message on this episode of The Amazing Seller - seriously - his emotion and joy are infectious! 

Take a risk! 

Taking the leap to start your own business and build a brand from the ground up is not for the faint of heart! There are a whole host of things that could go wrong - is that going to keep you from taking action? Don’t let fear hold you back from following your dreams! Put a plan together and start attacking it - little by little if you have to. Tune into this episode of The Amazing Seller as Scott explains why taking a risk like starting your own business is worth it! 

What really matters to you? 

When was the last time you took a moment to pause and reflect? At the end of the day - what is that thing that keeps you motivated? Our culture is so focused on staying busy and getting to the next great thing that pausing to reflect is a foreign concept. Join Scott on the journey as he reflects on the successes and looks for ways to navigate challenges. You couldn’t ask for a better guide - tune into this episode of The Amazing Seller to hear more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:55] Dave shares a voicemail about how TAS impacted his life. 
  • [6:30] Scott shares his feedback from Dave’s voicemail.
  • [11:20] Taking a big risk can lead to a great reward. 
  • [15:00] Reflecting on what really matters. 
  • [18:20] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS711.mp3
Category:general -- posted at: 3:00am EDT

Do you ever find yourself waking up in a panic and rushing to login to your Amazon Seller account just to check the status of that little flag in the corner? How can something like a small digital flag hold so much control over the lives of so many Amazon sellers? On this episode of The Amazing Seller, you’ll hear from Scott as he reveals how to future proof your business, why you need to follow Amazon’s TOS to the tee, what it takes to build a brand, and much more! Have pen and paper ready - you’ll need it for this helpful episode! 

Don’t let fear take control 

Which has more power in your life, your fears or your dreams? Be honest! If you are like most people - the answer is - your fears. Why does fear grip people so strongly? The truth is, fear is designed to protect you from danger - but these days all it is doing is holding you back. It’s gut-check time - have you been letting fear dictate too much of your life and business? Good news - it’s not too late! Tune into this episode of The Amazing Seller to hear from Scott as he shares helpful insights that will get you headed in the right direction - don’t miss it! 

Follow the rules! 

Are you a rule follower or a rule breaker? Let’s face it; most entrepreneurs are rule-breakers because they want to do things on their own terms - that’s good! As it has been said - there is a time and a place for everything. When you use a platform like Amazon - you’ve got to make sure to follow their rules or “Terms of Service.” Too many sellers are out there stressing out about getting the “Red Flag of Death” because they play things a little too loose with the rules. Get Scott’s take on Amazon’s TOS, following the rules, and much more by listening to this episode of The Amazing Seller! 

Are you selling a product or building a brand? 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build a brand that can last. Sure, you could pour minimal time and energy into getting a trending product listed on Amazon - but what happens after that flames out? If you follow Scott’s advice and you build a brand that focuses on a niche market - you’ll set yourself up for greater success. If you are wondering where to start - good news! Scott’s got a ton of helpful resources to help you build a brand, make sure to listen to this episode of The Amazing Seller to hear more! 

Make sure your foundation is strong

A great way to ensure that your ecommerce brand goes the distance is to make sure it has a strong foundation. No - you don’t have to spend thousands of dollars on setting your business up for success - you just have to be smart about it. Don’t buy the line that you can get rich overnight - Scott is way more honest with his followers. You’ll need to put in a lot of work, but it’ll be worth it! A great place to start is by following the PACE method that Scott and the TAS team have put together. You can find the link to the PACE method in the resources section at the end of this post.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Red Flag of Death Voicemail. 
  • [10:15] Don’t let fear hold you back. 
  • [12:00] Make sure you follow Amazon’s TOS! 
  • [15:00] Build a brand to future proof your business. 
  • [19:20] Does your business have a strong foundation? 
  • [24:45] Are you selling a widget or are you building a brand? 
  • [26:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS710.mp3
Category:general -- posted at: 3:00am EDT

It’s that time of the week again - another session of Ask Scott is here to help sellers like you take your business to the next level of growth! On this episode of The Amazing Seller, you’ll hear from Scott as he shares an update from his time at Pat Flynn’s recent event, why it’s a good idea to be channel independent, an answer from a question by a TAS follower like you, and much more! If you are looking for your weekly dose of energy and good advice - you’ve come to the right place! 

Diversify your channels!

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you put your business in the best for long-term success. One of the best things you can do for your businesses future is to make sure your brand is not dependent on any one channel. Too often, businesses build a robust following on Facebook only to find their Facebook account flagged or suspended for a week or longer! If you follow Scott’s advice - that scenario is just a blip on the radar not catastrophic. To hear more about this critical topic, make sure to listen to this episode of The Amazing Seller! 

Know your audience

Do you know your audience like the back of your hand? Too often, business leaders are so focused on getting the right product that they fail to understand their target audience. Time and time again, Scott has championed the strategy for sellers to drill down and get to know their audience. You can follow Scott’s advice by joining Facebook groups and following influencers on Instagram and YouTube. Take it another step further by partnering with those influencers to expand your brand’s reach. Tune into this episode of The Amazing Seller to hear more!

Make it easy to sign up

Is there a clear pathway for people to follow your brand? Do you make it easy for them, or do they have to hunt for a way to sign up? Why not go out of your way to make life easier for your customers? Get a tool like Hello Bar and make signing up for your newsletter easy and worthwhile! When you run giveaways - make it something you know your followers will appreciate. Hear more from Scott about how to reach your target audience by listening to this episode of The Amazing Seller - you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [7:30] Scott’s thought of the week. 
  • [12:15] Question: What is the best way to drive traffic and build an email list? 
  • [21:10] Build a following - don’t just sell to them! 
  • [25:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS709.mp3
Category:general -- posted at: 3:00am EDT

What does it take to dive deep and get to know your audience so well that you can speak their language? How do you create content for a niche audience? If you want to know how to take your business to the next level of growth - you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with his guest, Chris Baker. In his conversation with Scott, Chris opens up about how he started his business, challenges he has faced, what he plans to do to grow his business, and much more. Have pen and paper ready - much of Scott’s advice will be applicable to leaders like you! 

Video is your friend

When was the last time that you stopped in your Facebook newsfeed to watch a video? Chances are - you’ve interacted with some sort of video on the internet recently. Let’s face it; video is the wave of the future! Are you ready to catch it? Don’t buy the line that you need to have the most expensive and high-quality materials to get started - you don’t! If you can produce a helpful and engaging video that is relevant to your audience - that’s enough. Tune into this episode of The Amazing Seller to hear more about using video to promote your brand. 

Know your audience!

Do you ever find yourself wondering why people aren’t more engaged with your brand? Most of the time - it all comes down to speaking their language! From common struggles to jargon - if you can capture how your audience talks about your product or service, you can make a huge impact. Scott encourages sellers like you to take the time to learn from and interact with your target audience. Do you know where they hang out online? Have you provided value to that community? Make sure to listen to this episode as Scott explains how business leaders can reach their target market! 

Creating relevant content 

When faced with the task of creating videos that appeal to their customer base - most business leaders are at a loss. How are you supposed to know what type of content people want to consume? What videos or blog posts are your customers looking for? It’s easier to find those answer than you might think! A great place to start is by searching on Google or YouTube for how-to videos with a keyword associated with your niche market. You can also find a ton of helpful forums and social media groups that can get you started in the right direction. Listen to this episode of The Amazing Seller as Scott expands on this topic and much more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:05] Guest, Chris Baker joins the podcast. 
  • [4:30] How Chris got started in ecommerce. 
  • [7:30] Getting started on Ebay. 
  • [12:00] Chris talks about how he started his business. 
  • [18:30] Why you need to know your audience. 
  • [22:30] Scott talks about the different types of railing. 
  • [27:30] What is holding Chris’ business back? 
  • [30:00] Scott explains how Chris can build out his brand. 
  • [40:30] Chris talks about utilizing Facebook and other social media channels. 
  • [46:00] Why video is such a helpful tool. 
  • [54:30] How to connect with people without sounding like a “Salesperson.” 
  • [1:00:30] Scott gives Chris a challenge. 
  • [1:06:00] Why did Scott decide on the railing that he choose? 
  • [1:12:30] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS708.mp3
Category:general -- posted at: 3:00am EDT

Do you have a good idea on the direction the ecommerce industry is headed? What are the hot new trends? What are some common mistakes that sellers like you should avoid? Here to shed light on all these questions and more is Andrew Youderian! In his conversation with Scott, Andrew goes through some key findings in his ecommerce report and how sellers like you can put your brand in the best position to succeed. Have pen and paper ready - you don’t want to miss a minute of this episode of The Amazing Seller! 

Providing value

Why in the world would someone like Andrew go through all the effort to produce a report on the ecommerce industry? What does Andrew get out of it? It all comes down to the concept that Scott teaches ecommerce sellers time and time again - provide value! By creating a detailed and useful report to a niche group like ecommerce sellers - Andrew has shown up and delivered value! Do you think people are more likely or less likely to trust and turn to Andrew for more resources? By providing the ecommerce report - Andrew has a ton of trust built up with his followers - you can do something similar. Tune into this episode of The Amazing Seller to hear more! 

Trends in ecommerce

What trends should ecommerce sellers like you keep an eye out for in the second half of 2019? Are you missing out or are you right in the sweet spot? As it turns out, Amazon is facing a bit of a lag in new businesses starting, and business growth in general on its platform. Ecommerce brands that have built a following away from Amazon have grown a better rate than those who have relied solely on the platform giant. To hear Andrew expand on what this data means for sellers like you, make sure to catch his full conversation with Scott on this episode of The Amazing Seller! 

Use Amazon Ads! 

If you had to guess which marketing channel is the most effective one to use - which one would you identify? While Facebook Ads might be the most popular one that ecommerce businesses are using right now - it turns out that Amazon Ads deliver the most value for your investment. This finding goes to show you that following the crowds and doing what everyone else is doing is not always the best practice. Follow the data - not crowds! For more insight into how sellers like you can use your marketing efforts most effectively - make sure to listen to this episode with Andrew Youderian!

Common challenges for ecommerce sellers 

Do you ever feel like you are the only person struggling to get your ecommerce business off of the ground? Do you find yourself wondering if you are crazy because you just can’t build any momentum? You aren’t alone! Tons of ecommerce sellers just like you struggle with time management, wrapping their head around sales tax issues, supply chain struggles, and more. Thankfully, Andrew took a deep dive into the data to show that you aren’t crazy! Join Andrew as he unpacks his findings with Scott on this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:15] Scott welcomes his guest, Andrew Youderian. 
  • [6:10] What has Scott learned from planning Brand Accelerator Live? 
  • [9:00] Why does Andrew go through all the work to create his report on the state of ecommerce? 
  • [10:40] Andrew shares some trends he observed from the report. 
  • [19:00] What is the most effective marketing channel? 
  • [23:00] Scott and Andrew talk about dealing with sales tax issues. 
  • [27:00] Common struggles for ecommerce leaders. 
  • [33:45] The benefit of using FBA with a robust brand. 
  • [38:20] Closing thoughts from Andrew. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS707.mp3
Category:general -- posted at: 3:00am EDT

It’s Friday - has the week worn you out? Are you wiped from all the hard work you poured into your business this week or are you still trying to build up the courage to quit your day job? Here to help you dig deep and find the motivation you need to keep heading in the right direction is another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, answers a question from a TAS follower like you, and much more. Have pen and paper ready - you are going to need it! 

Deliver the goods!

Do you remember the old line from that movie Kevin Cosner movie - “If you build it, they will come?” That line has some application when it comes to your business! Unfortunately, no, the equation isn’t that simple for business success, but one thing is true - you have to put in the effort and deliver the goods. If you can build a following and consistently show up and deliver value - people will keep coming! To hear how this perspective has played out for Scott and his success a business leader - make sure to tune into this episode! 

Connect with influencers

If you want to grow your business, but you don’t feel confident in your ability to connect with people in a personal and engaging way - try reaching out to influencers in your target market. You’ll be surprised at how much traction and success you can develop by reaching out to someone who has already built a following! Remember - you don’t have to reinvent the wheel - if there is a niche group out there and someone else has them engaged, why not create a win-win situation? Hear more about how this approach can help you succeed by listening to this episode of The Amazing Seller! 

Expand your brand 

There are so many ways you can build out and expand your business. From digital products and workshops to special sales and unique offers - the possibilities are endless! Don’t let a lack of imagination and innovation hold you back from a robust brand that can go the distance. Scott will be the first person to tell you that building an ecommerce business won’t be easy - but it’s worth it! What are you waiting for? Jump in, get your hands dirty, and learn from the challenges and roadblocks that come your way. Remember, the TAS community is right here to help you succeed! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:10] Why you need to attend Brand Accelerator Live. 
  • [5:45] Scott’s thought of the week. 
  • [8:40] Question: How can I use content strategy in a novelty business?
  • [12:40] Connecting with influencers works! 
  • [14:00] Make sure to build out your brand. 
  • [16:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS706.mp3
Category:general -- posted at: 3:00am EDT

Why does it seem like all the cards are stacked against you as you build your ecommerce business? From inventory concerns to reaching the right people - let’s face it - running a small business isn’t for the faint of heart! On this episode of The Amazing Seller, you’ll hear from Scott as he continues his conversation with Dave Manley. In his conversation with Scott, Dave opens up about the status of his business, how his marketing efforts are performing, what he can do to take his efforts to the next level, and much more. Have pen and paper read - you don’t want to miss a minute of this informative episode! 

Let your audience in on the process

Did you know that one of the best assets you have as an ecommerce business is your email list? It’s true! Your nimble size and your niche scope can serve you as assets. As you build your business and you release new products or share new deals - why not invite your audience along for the ride? Let’s face it - everyone loves to be part of the “In crowd” - you can help your followers feel that special by letting them in on the behind the scene process. Hear how Dave can use this approach to grow his business by listening to this episode of The Amazing Seller, you don’t want to miss it! 

Give away contests work! 

Have you tried running a giveaway contest for your audience yet? What do you have to lose? If you know your audience and what makes them tick - then reach out! Give away contests can help get people fired up about your brand - it can also build momentum. Too often sellers create a great product and then wonder why no one buys it - here is a hint - you’ve got to tell them about it! Learn how you can use give away contests to your advantage by listening to this episode of The Amazing Seller!

Expand your reach 

Do you hate showing up on camera or shooting a video to promote your business? There is a reason why public speaking is one of the most feared situations most people could find themselves in! While it might be hard to show up on camera - you could always try a different approach - reach out to the experts! If you want to build up an audience of bass fishers - a logical place to start is YouTube channels about bass fishing or Facebook groups devoted to the topic. By connecting with these social media channels - you can expand your reach significantly! Tune into this episode of The Amazing Seller to hear more from Scott on this topic! 

Don’t give up! 

What do you do with that scary thought that creeps up from time to time - you know, the one that tells you that you need to quite? People are so good at sabotaging their own success - but they fail at acting as their own cheerleaders. If you want your ecommerce business to go the distance you have to be committed to sticking to it - through thick and thin. Hear Dave Manley’s helpful advice about refusing to give up and a lot more by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:45] Dave explains how he manages his inventory. 
  • [9:20] Why it’s helpful to give a peek behind the scenes. 
  • [16:00] Give away contests really do work! 
  • [19:30] Scott and Dave talk about selling on Amazon. 
  • [22:30] Use your email list to your advantage! 
  • [36:00] Why social media channels are an essential tool. 
  • [41:00] Dave talks about the celebrities and sports teams that have reached out to him. 
  • [43:45] What other products is Dave working on? 
  • [46:15] Don’t give up! 
  • [50:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS705.mp3
Category:general -- posted at: 3:00am EDT

Can you really take a dream like building a business focused on creating, marketing, and selling MMA bobble heads become a reality? Don’t you have to be some big shot business mastermind to make your dreams a reality? No! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Dave Manley. In his conversation with Scott, Dave opens up about what led him to the world of MMA bobble heads, why he refuses to take no for an answer, what it was like participating in the 5-Minute Pitch, and much more. Don’t miss a minute of this fascinating episode featuring Dave’s story! 

5-Minute Pitch 

If you’ve been around the TAS community for very long, you know that Scott is passionate about one of his latest endeavors - The 5-Minute Pitch. The 5-Minute Pitch is a show where 32 bootstrapped companies are selected to pitch Greg Mercer, Scott Voelker, Steve Chou, and Mike Jackess, along with a weekly guest judge for the chance to win $50,000. Dave Manley was a finalist on the first season of The 5-Minute Pitch, and he was kind enough to share his honest perspective with Scott as a participant. To get the full story - make sure to listen to this episode of The Amazing Seller! 

Refusing to take no for an answer

Let’s face it - the journey from an idea to reality is a long one! When Dave was hooked by a plan to create and market bobble heads for MMA fighters - he knew that he was in for a long ride. Dave went to work, creating some prototypes and standing in long lines to meet MMA fighters to get the chance to pitch them his idea. Doors were slammed in Dave’s face time and time again, but he simply refused to give up and take no for an answer. Are you as committed to your business success as much as Dave is? Find out what kept Dave going and what eventually led to his first yes by listening to this episode! 

Finally - a yes! 

Facing rejection after rejection from small MMA stars and some of the biggest - Dave wouldn’t back down. He knew that at some point he’d get his idea to connect and he’d receive his first, “Yes!” The big moment came when Dave was able to make a pivotal connection through a few friends to Dan Henderson, an MMA legend. The artistry and care that Dave invested into his products impressed Dan so much so that he told Dave that he’d connect him to any MMA fighter he wanted to. Can you believe that? Persistence that paid off! Learn more about Dave’s story and how you can adopt some of his methods by listening to this episode! 

How to market your idea

Now that you have an idea about what led Dave to the critical moment in his career - the next question is - how do you market this great product? A great product doesn’t do you any good if you can’t get it in front of the right people! On the second part of this two-part interview, you’ll hear from Scott as he sits down with Dave to walk through marketing strategies he can use to take his business to the next level of growth. You’ll want to catch that episode as Scott drops some helpful nuggets of knowledge for sellers like you too!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:15] Don’t miss Brand Accelerator Live!
  • [4:30] Scott welcomes his guest, Dave. 
  • [9:00] Dave talks about appearing in The 5-Minute Pitch and how he got started selling bobble heads. 
  • [20:30] Refusing to take no for an answer. 
  • [25:00] Finally getting a yes! 
  • [32:00] How do you market your great idea? 
  • [34:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS704.mp3
Category:general -- posted at: 3:00am EDT

Are you fired up and ready to take on the weekend? Do you plan to put in some work on your ecommerce business or are you due a much-deserved break? Either case - you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he gives an update about Brand Accelerator Live and answers a question from a TAS follower like you. Equal parts encouragement and action - it’s all here! 

Brand Accelerator Live

Do you have your ticket for Brand Accelerator Live yet? What are you waiting for? This is going to be the event that will set your business up for success as you enter the fourth quarter. From actionable steps to great network opportunities - Brand Accelerator Live is designed from the ground up with sellers like you in mind. Don’t sit on the sidelines - jump in and stretch yourself! You can get more details about the event by visiting the link in the resources section at the end of this post! 

Physical products or niche content? 

Time and time again - Scott gets asked by TAS followers like you if they should focus on building a brand around physical products or if they should make a niche content site. Scott’s answer? Yes! To clarify - Scott will always err on the side of taking action (Go figure!) He encourages sellers like you to avoid waiting around for the “Right time” to launch and to focus on low hanging fruit like building a home base. The truth is, it doesn’t take a lot of resources to create content that will start to bring in traffic - for ideas on how to get started - make sure to listen to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Question: Should I do physical products or create a niche content site? 
  • [6:20] Autofill is your friend! 
  • [9:00] Creating a standard operating procedure. 
  • [11:30] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS703.mp3
Category:general -- posted at: 3:00am EDT

What is the best way to engage with your email list? How do you grow an email list and communicate with them without sounding too much like a spammer or salesperson? On this episode of The Amazing Seller, you’ll hear from Scott as he walks through his Prime Day strategy and how he got really impressive open and click-through rates on his emails. If you want to make sure you are putting your best foot forward when it comes to your email list - this is the episode for you! 

You need to prime the pump

Too often ecommerce sellers get so excited about the massive potential for profit on days like Prime Day or Black Friday that they forget to take the time and prime their audience. Imagine how your business would perform if your listing were already hot when those special sale days rolled around. According to Scott, the best way to position for ecommerce brand for success is to prime the pump and engage with your email list a few days leading up to the special sale. To hear how Scott crafts his emails to get his audience engaged, make sure to listen to this episode!

Retarget your unopened emails!

Don’t you hate it when you find out that you’ve missed a great opportunity to maximize the profits for your business? Of course, you do, no one likes leaving money on the table - but that is exactly what you are doing when you don’t retarget unopened emails! By simply retargeting the folks who didn’t open his emails leading up to Prime Day, Scott was able to increase his open and clickthrough rates by impressive margins. Tune into this episode as Scott gives subject line examples and more to help sellers like you make the most out of targeting your email subscribers! 

Don’t get upset about people who unsubscribe

Wouldn’t it be nice if there was some secret way to reel back in those folks who unsubscribed from your email list? Unfortunately - there is no effective way to get those who have unsubscribed - but don’t let that get you down! If someone unsubscribes from your email list - keep your head up - they are cleaning your email list for you. Let’s face it - everyone isn’t going to be a fan of your brand and your product - don’t take it personally. Pick yourself up and keep on trucking - there are plenty of customers out there who will find your brand helpful! 

Scott’s email list building formula

While there is no silver bullet when it comes to building an email list - Scott and his team have developed a top-notch formula that sellers like you can use. Here is a brief run-down of Scott’s email list building formula. 

  1. Find your target market - where are they hanging out? 
  2. Create the right offer that will bring them into your brand. 
  3. Deliver valuable content to your following. 
  4. Be consistent with delivering content. 
  5. Test different subject lines to see what works! 

Have you built up your email list yet? What are you waiting for? Tune into this episode of The Amazing Seller to hear more from Scott and also check out the list building workshop located in the resources section at the end of this post! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] TAS resources for you!
  • [4:10] Why it’s a good idea to prime the pump. 
  • [8:30] Scott reveals the first email subject line that had great results. 
  • [14:00] The next emails that Scott sent leading up to Prime Day. 
  • [18:30] Breaking down how these emails helped Prime Day sales. 
  • [22:00] Sending a “Last call” email. 
  • [24:20] Retargeting people who didn’t open your email. 
  • [29:00] Scott breaks down a few more successful emails. 
  • [32:30] The basic email list building formula that Scott uses. 
  • [37:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS702.mp3
Category:general -- posted at: 3:00am EDT

Do you ever feel like your business is missing some key elements that could take it from good to great? What if there was a way to get some expert eyes on your business? Good news! On this episode, you’ll hear from Scott as he reviews an ecommerce website to offer his unique take and suggestions. From small tweaks to glaring mistakes - Scott goes all in. You can use Scott’s walkthrough as a way of evaluating your website - what do you have to lose? Make sure to have pen and paper ready - you’ll want to take notes! 

Give your customers a reason to stay connected

Too often, businesses miss an easy way to keep their customers connected to their brand - they don’t give an incentive to sign up for an email list! From a discount off of their next purchase or a promise of relevant information - you’ve got to make some effort to get them signed up. Also - make sure you don’t bury your email list sign-up. Make your sign up process easy and pleasant - just that little step can go a long way! To hear more about getting your customers connected to your brand, make sure to listen to this episode of The Amazing Seller! 

Speak their language and provide relevant content!

Once you’ve secured your customer’s email address - make sure you keep them engaged. Time and time again, Scott has seen sellers who build a massive email list only to let that email list grow cold! You don’t have to have a huge, robust strategy to keep your followers engaged - just provide relevant information they can use that is related to your niche market. A great way to find which content your followers are looking for is to ask them! Tune into this episode of The Amazing Seller to hear Scott expand on this topic and much more!

Don’t be afraid to highlight other personalities and influencers. 

If you don’t feel comfortable getting in front of the camera - you should consider connecting with an influencer in your niche market. Think of how much time and energy you could save by finding someone who has built a following and is passionate about your subject. Scott has taken this route before, and he’s seen some great results! For a deeper dive into what it takes to make your brand stand out from all the rest - make sure to listen to this episode of The Amazing Seller - you don’t want to miss it! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER 

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Scott tells a fishing story. 
  • [8:00] Diving deeper. 
  • [10:30] Don’t hide your email list - entice them! 
  • [13:00] Help your fans get better. 
  • [15:00] Scott shares some “How to…” content ideas. 
  • [23:00] How to sell your product without sounding like “Salesperson.” 
  • [27:15] Reaching out to fans and influencers. 
  • [30:00] Closing thoughts from Scott.  

RESOURCES MENTIONED IN THIS EPISODE 

Direct download: TAS701.mp3
Category:general -- posted at: 3:00am EDT

It’s HERE! The Amazing Seller has officially published 700 episodes! What an accomplishment - and it couldn’t have happened without listeners like you. Thank you for tuning in each week and taking the time to submit questions to Ask Scott and for your participation in the TAS community. Scott is thrilled that the podcast has made it this far and is still going strong. He doesn’t have any plans to stop podcasting - so onward to 800! On this episode - you’ll hear from Scott as he explains how sellers like you can make the most of attending LIVE events like Brand Accelerator Live. 

Your stories matter!

Did you know that your story matters to Scott? It’s true! As an entrepreneur - you know that this path is not for the faint of heart. If you want to go the distance, you’ve got to keep a clear eye on what fuels you and keeps you motivated. For Scott - stories from TAS followers keep him committed to the podcast and creating tools and resources for sellers like you. If you haven’t already - take the time to submit your story and let Scott know how much TAS is helping you on your journey. You can drop Scott a line by visiting the story link located in the resources section. 

How to make the most of a LIVE event - CHECKLIST

Your time is valuable, and you don’t want to waste it attending events that don’t make an impact on how you run your business. Should you swear off attending events altogether or is there a better way? According to Scott - if you follow this checklist - you’ll get a lot more value out of live events. 

  1. Answer this question - is this event right for you? 
  2. Have a plan going into the event. What is the one area you need help in? 
  3. Be part of the afterparty. Use it to network!
  4. Bring pen and paper - take notes. 
  5. Do a brain dump each evening to off-load all the information you absorbed. 

Are you ready to give Scott’s checklist for live events a try? Why not give it a spin this September when you attend Brand Accelerator Live? You can learn more about that event by visiting the link in the resources section. 

Bonus tips 

Are you the type of person who goes above and beyond? Do you want to earn some extra credit? To enhance your experience at a live event even more - Scott has some bonus tips that leaders like you can use. 

  1. Meditate in the morning. Use an app like Headspace. 
  2. Eat good food and stay hydrated. 
  3. Make simple cards with your name and number. 
  4. Have an open mind and allow yourself to learn. 
  5. Have fun and try not to look at your business at the event. 

Have you done any of these tips at a live event? What best practices do you have for attending a live event? To hear Scott go into detail with these tips and more - make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:10] THANK YOU!
  • [5:55] Clearing the inbox. 
  • [8:30] How to get the most out of attending a LIVE event. 
  • [15:10] Have a plan going into the event!
  • [18:15] Take notes and do a brain dump after each evening. 
  • [20:10] Bonus tips. 
  • [26:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS700.mp3
Category:general -- posted at: 3:00am EDT

How do you grow a following and keep them engaged? What should you do if you feel like you need to make a pivot in your business? If you have ever thought about these questions - this is the episode for you! On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with his guest, Jadah Sellner. In her conversation with Scott, Jadah opens up about her journey as an author and business leader, insights and lessons she has learned along the way, what made her decide to make a pivot, and much more. Have pen and paper ready - you don’t want to miss a minute of this fascinating episode! 

Show your moves on the dance floor! 

One of the worst things you can do as an ecommerce leader is to tease your audience without delivering the goods. Don’t let yourself come off as a sleazy salesperson - be willing to deliver the goods upfront! It’s like Scott always says - focus on delivering value WAY before you focus on making a sale. At the end of the day - it all comes down to selling to others as you’d like to be sold to - the golden rule! Jadah sums this up nicely - show your moves on the dance floor. Show people that you are here to help and resource your following - then you’ll start to build up the trust that’s needed when you go in for an ask. To hear more about delivering value - make sure to catch this episode of The Amazing Seller! 

Don’t post and then ghost. 

Have you ever been in a conversation with someone and then suddenly they walk away without any warning? Chances are - your answer is, no! Most people were raised to treat others with respect and consideration - we should do the same on social media. If you want your following to trust and engage with you - you’ve got to be willing to put in the time. Jadah encourages sellers like you to avoid posting and then ghosting. Don’t just throw a conversational grenade into social media and then walk away - stick around and engage with your following! Tune into this episode of The Amazing Seller to hear Jadah expand on this helpful lesson and much more! 

Know your audience!

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you get to know your audience. If you just want to sell a product and make a profit - there are ways you can do that, but Scott is more focused on building a brand that can last. If you want to build a brand that will go the distance - you’ve got to be serious about knowing your audience. Where do they hang out online? Are they more likely to respond to giveaways or contests? To get helpful tips that you can use to get to know your audience - make sure to catch this episode of The Amazing Seller! 

Don’t be afraid to pivot. 

As frustrating as it can be - you’ve got to be prepared to make a pivot if you find yourself headed in a direction you don’t feel passionate about. While you might start out on fire and excited about selling bass fishing gear - the time may come where you need to make a change. If your business isn’t scratching that itch for you - make a change! Too often, Scott has encountered seller after seller who is successful but miserable - don’t let that happen to you. Learn how Jadah Sellner made a pivot in her career by listening to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:10] Jadah Sellner joins the podcast.
  • [4:30] Show your dance moves on the dance floor! 
  • [7:50] Quality over quantity. 
  • [9:40] Don’t post and then ghost! 
  • [14:00] Everyone starts from zero. 
  • [18:00] Chose one dance floor - know where you people hang out. 
  • [23:00] There are no unique messages only unique messengers. 
  • [27:00] Why did Jadah pivot away from her work at Simple Green Smoothies. 
  • [35:00] Entrepreneurs find a way to achieve their dreams. 
  • [40:15] How to connect with Jadah. 
  • [41:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS699.mp3
Category:general -- posted at: 3:00am EDT

How can sellers like you use social media channels like Facebook to take your ecommerce brand to the next level of success? Imagine if there was a clearly planned out strategy you could use to get your business headed in the right direction. Great news! Scott invited Facebook Ad’s expert - Monica Louie to the podcast. In her conversation with Scott, Monica explains how she got started with Facebook Ads, lessons she has learned along the way, tips for sellers like you, and much more. Have pen and paper ready - you don’t want to miss a minute of this episode! 

Set goals and stick to them! 

Let’s face it - one of the most difficult aspects of starting and maintaining a business is sticking to your goals. There are so many things that can rob you of your commitment to your goals! You can attend all the best conferences and masterminds, but if you don’t commit to your personal and professional goals - you won’t succeed! If you want to reach your goals, you’ve got to make them achievable and measurable. Tune into this episode of The Amazing Seller as Scott and Monica explain why goal setting is critical for long-term business success!

Three pillars of a successful Facebook Ad campaign

Have you seen that offer from Facebook to “Boost” your posts to reach more people? It sounds like a great idea for just a couple of more bucks - a great deal - right? No! According to Monica - boosting posts is not the best way to spend your money to reach more people on Facebook. These “boosts” might help you reach more people, but they often don’t help you reach the “Right people.” Thankfully - Monica has devised a helpful way to spend advertizing dollars on Facebook using a three-pillar approach. 

  1. Provide an amazing offer - blow them out of the water! 
  2. Get your offer in front of the right audience. Target a specific group of people. 
  3. Use an eye-catching Ad to grab your audience’s attention! 

Are you ready to put in the hard work to grow your business and build out your brand? If so - give Monica’s three-pillar approach a try! You can learn more helpful insights like this one from Monica by listening to this episode of The Amazing Seller!

Tips for finding the right audience for your brand

What good will all of your hard work accomplish if you fail to reach the right people for your brand? Don’t get stuck fighting tooth and nail to convince someone who isn’t interested in your product to become convinced - reach the right people! Monica says that the best way to reach the right people is to focus your efforts on creating custom audiences on Facebook and creating look-a-like audiences. Using these tools - you can ensure that your dollars are being used to present your Ad to the right people who are more likely to connect with your brand. What tips will you take away and use in your business? If you’d like to hear more from Monica - make sure to catch her full conversation with Scott on this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] Monica Louie joins the podcast to talk about Facebook Ads. 
  • [6:00] What is Monica’s background? 
  • [11:00] Why you need to set goals and stay committed to achieving them. 
  • [14:30] The three pillars to create a successful Facebook Ad campaign. 
  • [19:00] The best way to get attention on Facebook. Should you boost posts? 
  • [22:40] Tips for finding the right audience for your brand. 
  • [26:30] How to speak to your customer’s needs. 
  • [29:00] What is a good way to get reviews and feedback? 
  • [33:20] Monica talks about how to use Facebook Live videos effectively. 
  • [35:45] Create your Facebook Ads with a goal in mind. 
  • [41:00] Closing thoughts from Monica. 
  • [46:00] FREE Facebook Ads training from Monica. 
  • [47:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS698.mp3
Category:general -- posted at: 3:00am EDT

Are you fired up and ready to push yourself and your business? Or do you need a little rest from the grind? Either way - you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, goes over an answer to a question from a TAS follower like you, and much more. If you are ready to put in the time and effort it takes to build an ecommerce business that will last - this is the episode for you! 

Product testimonials

Do you ever find yourself scoffing at the goofy product testimonials that you see on infomercials? Why are those silly gimmicks still a thing in 2019? Easy answer - because they work! Seriously - when people see that other customers have taken a chance and vouch for your product - it makes a difference. You don’t have to go the goofy and gimmicky route - you can feature a customer testimonial in a way that is relevant and engaging. To hear more about how to use product testimonials effectively in your ecommerce business - make sure to listen to this episode of The Amazing Seller!

Find the right people 

What is your experience with attending Masterminds? Have you heard the term but never take the chance to check them out? Do you consider them a waste of time? Unfortunately, there are some really bad Masterminds out there that give the good ones a bad reputation. At the end of the day - you need to make sure that the Mastermind you are going to invest in is worth your time and energy - how do you do that? Scott suggests attending paid Masterminds and setting the right expectations. Too often, people get fired up about a Mastermind only to find that they aren’t getting the insights and accountability they had expected. Learn even more from Scott perspective on Masterminds by listening to this episode of The Amazing Seller! 

Brand Accelerator Live

Speaking of paid gathers that are worth your time - do you have your ticket to Brand Accelerator Live yet? If not - what are you waiting for? Yes, this event will be well worth your time, and you’ll walk away with actionable content! Remember - attending live events is a key aspect of investing not only in your business but also in your growth as a leader. You can learn more about Brand Accelerator Live and how to secure your spot by visiting the link in the resources section at the end of this post! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:50] Scott’s thought of the week. 
  • [9:00] Question: Should I join a Mastermind? 
  • [12:40] Scott explains what a Mastermind is. 
  • [16:15] How to find the right Mastermind. 
  • [24:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS697.mp3
Category:general -- posted at: 3:00am EDT

What does life look like after exiting a successful ecommerce business? How does an ecommerce seller pick the next professional chapter? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his friend, Mike Jackness, to the podcast. In his conversation with Scott, Mike opens up about his experience selling his ecommerce business, why he made that decision, his plans for the future, lessons he has learned along the way, and much more. Don’t miss this opportunity to catch an inside look at Mike’s exciting story - catch the full conversation on this episode! 

Selling your business

As an ecommerce business owner - you know all of the hard work and headache that goes into building a business in 2019. Can you imagine what it would be like to sell something you’ve poured your heart and soul into? While Mike loved to work on his ecommerce business, he’s had a feeling over the last year or so that it was time for a change. That’s when he reached out to the guys over at Quiet Light Brokerage to start the process of selling his ecommerce business. To hear about Mike’s experience with Quiet Light, make sure to listen to this fascinating episode of The Amazing Seller - you don’t want to miss it!

Attention is the new currency

Did you know that with the right amount of attention, you can sell almost anything? Just take a look at the Apple Watch - it’s dipped a lot in popularity over the years, but when it first came out Apple raked in the earnings because they grabbed people’s attention! If you can focus on building a following of dedicated and loyal fans based on the content you deliver - selling a product will be the easy part. You don’t have to go it alone to figure out how to grab attention in your niche market - Scott and his team have developed systems and processes that are tried and tested. To learn more about getting attention for your ecommerce business, listen to this episode of The Amazing Seller! 

Find your niche and use it!

What is that one thing that you are an expert in or that you are passionate about? Are you using it to build an audience and launch your ecommerce brand? If not - what are you waiting for? Time and time again, Scott has explained how sellers like you can leverage your personal passion or interests to grow your following. Remember, you don’t have to know everything - you can bring your followers along as you investigate and learn with them. Mike is considering several different directions to take his new ecommerce venture - one thing is for certain - it will be based on what he’s passionate about. Learn more about leveraging your personal passion to build your brand by listening to this episode! 

Why attending live events is so important 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you understand the value of attending live events. If it weren’t for live events, Scott wouldn’t have the friendships he has today with Mike Jackness, Steve Chu, and many others. If you’ve been hesitant about attending a live event this year - consider checking out Brand Accelerator Live - it’s been designed from the ground up for sellers like you! Don’t worry about wasting your time with vague lessons and pie in the sky rhetoric - Brand Accelerator Live is built with actionable content in mind. Grab your ticket for September’s event by visiting the link the resources section at the end of this post! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Mike Jackness joins Scott on the podcast. 
  • [6:20] What was it like to sell an ecommerce business? 
  • [13:15] Why Mike is making a shift in his business approach. 
  • [17:20] Once you have people’s attention - you can sell anything. 
  • [24:30] Why digital content is a great way to make money. 
  • [27:30] Find your niche interest and use it to build your business! 
  • [38:00] Why you should attend Brand Accelerator Live. 
  • [43:20] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS696.mp3
Category:general -- posted at: 3:00am EDT

Why isn’t your product listing taking off like you thought it would? What can you do to increase your traffic and sales for your ecommerce product? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Greg Mercer. In his conversation with Scott, Greg opens up about how to widen your net, what it takes to optimize your listing on Amazon, tips he has for using PPC effectively, why live events are worth it, and much more. Don’t miss a minute of this helpful episode featuring Greg! 

Use your product photos wisely 

Did you know that one of the best assets you have to convert clicks to sales is your product images? It’s true! While Amazon’s TOS stipulates that you need to have the product pictured behind a pure white background with no additional graphics - that’s just the featured image! You can use the remaining seven images to highlight what makes your product stand out from the competition. Consider using comparison shots to show how your product is made from a better quality than your competitors. To hear Scott and Greg expand on this topic, make sure to catch this episode of The Amazing Seller! 

Why you need to master PPC

If you want to really up to your game as an ecommerce business - you should learn to master PPC. If you’ve been part of the TAS community for very long, you know that Scott is always talking about the value of knowing how to navigate PPC. It turns out that PPC isn’t just Scott’s soapbox, but Greg also encourages sellers like you to learn and master PPC. If you are struggling to hone your product listing on Amazon, this might be the best place for you to start! Tune into this episode of The Amazing Seller to hear Scott and Greg go even further with this topic! 

Brand Accelerator Live

Is it really worth all of the time and energy it requires to attend a live event? Wouldn’t you be better off if you just purchased a few workshops or read a few business books? According to Scott and Greg, the answer is a resounding - NO! While the guys weren’t sold on the value of live events early on in their career - they’ve since changed their tune. As they’ve developed as ecommerce leaders - Scott and Greg point to attending live events as a key aspect of their personal and professional growth. These guys are ready to put their money where their mouth is by organizing Brand Accelerator Live - this is the event where you can connect with like-minded sellers and get the insights you need to take your business to the next level. Learn more about Brand Accelerator Live and how to grab your ticket by visiting the link in the resources section at the end of this post. 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Scott welcomes his friend, Greg Mercer to the podcast. 
  • [6:00] How to start widening your net. 
  • [10:30] Greg gives a great example of how to optimize your product listing. 
  • [14:10] Why you need to become a PPC master. 
  • [17:00] Greg shares his PPC keyword strategy. 
  • [24:45] Are conferences and live events worth it? 
  • [29:15] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS695.mp3
Category:general -- posted at: 3:00am EDT

How in the world do you get an ecommerce business off of the ground in 2019? Is there some secret formula that you need to follow? Are there special hacks you can use to go from zero to 60 overnight? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down at the lake house with Joel, Chris, and Angel. In their conversation - the group takes a look at what makes successful ecommerce sellers tick and how they are preparing to grow their businesses in 2019. If you are ready to up your game and take your business to the next level - this is the episode for you! 

Why not connect with an influencer? 

Did you know that one of the best ways to validate an idea and start making a profit is by connecting with a social media influencer? It’s true! From YouTube stars to Instagram personalities - social media is the place to be for brands and products to make an impact. If you want to get your special line of fishing lures to sell - connecting with an individual who is making popular videos on YouTube is a no brainer! To get a full rundown on what it would take to connect with an influencer in your niche market - make sure to listen to this helpful episode of The Amazing Seller! 

Don’t give up!

Every day small businesses all over the country close up shop. What can ecommerce sellers like you do to ensure that you aren’t just another one of this static? It might sound simple, but the key difference between the businesses that make it and the ones that fail is throwing in the towel. Even if you launch a product and it bombs - it’s not a failure unless you give up! Throughout his ecommerce journey - Scott has had missteps and setbacks, but he’s used those experiences as lessons to make his approach even better. You can do that too! Learn more about this important perspective from Scott by listening to this episode! 

Do you know your “Why?” 

One of the most important things you need to know as an ecommerce seller operating in today’s environment is your “Why.” Do you know your “Why?” Your “Why” is that one thing that keeps you going when things get tough - because they will get tough! You need to have this one thing at the front of your mind - consider writing it down and putting it on your mirror or refrigerator. If you just want to make money - that’s great! If you want to have deeper and more complicated goals - that’s great too. The truth is - you’ll never get anywhere if you don’t have this clearly defined end goal in mind. Tune into this episode of The Amazing Seller to hear more about knowing your “Why.”

Cultivate a healthy mindset

What have you done recently to invest in your mindset? Have you read good leadership and business books? Have you attended a live event to connect with like-minded individuals? If you neglect the health of your mindset - your business will suffer. Scott and his team have been hard at work, creating a unique and valuable experience with Brand Accelerator Live - this even is your opportunity to invest in your mindset and the future of your business. What are you waiting for? Brand Accelerator Live is just a few short months away - check out the link in the resources section to grab your spot!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Joel and Chris talk about the value of connecting with influencers. 
  • [7:30] What if your product fails? 
  • [9:30] Scott explains how to 10X your sales & what it’s like to partner with an influencer. 
  • [16:00] Stirring the pot and highlighting your product. 
  • [24:30] Know your “Why” and other mindset insights from Joel.
  • [27:15] You need like-minded people in your corner. 
  • [32:10] Chris talks about the danger of going it alone. 
  • [35:15] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS694.mp3
Category:general -- posted at: 3:00am EDT

How can sellers like you transform your approach to engaging with customers and convert them into superfans? What if you had a clear method for creating superfans of your brand? Good news - you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from entrepreneur and author, Pat Flynn. In his conversation with Scott, Pat opens up about his journey creating the SwitchPod, lessons he learned along the way, how he created superfans of his brand, and much more. Have pen and paper ready - you are going to need it! 

Pay attention

Did you know that most inventions and innovations come from leaders who have honed their ability to pay attention? It’s true! When you learn to pay attention to how people interact with products and services, you’ll notice ways to improve their experience. If you are willing to go out on a limb as Pat Flynn did with the SwitchPod - you’ll make a product people will love. Pat didn’t create the SwitchPod on a whim - he noticed people struggling with GorillaPod tripods at a convention he attended, and then the inspiration struck. To hear more about how Pat developed and marketed the SwitchPod, make sure to listen to this episode! 

Don’t be afraid to fail!

Too often, leaders who have a great idea that could positively impact peoples live don’t take the risk and put their idea on the marketplace because they are afraid to fail. Don’t let that happen to you! As Scott often says, “You only fail if you give up.” Put your ideas and inventions out there and see how they connect with people - if it doesn’t work - learn from the experience. Before his successful run with the SwitchPod, Pat had experimented with the idea of a large calendar, but it got bogged down in the development process. Pat didn’t let the unsuccessful run with the calendar get in the way of his next great idea - the SwitchPod! Learn from Pat’s story by listening to this helpful episode of The Amazing Seller! 

How to create an “Active audience member” 

What are practical steps sellers like you can take to create the “Superfans” of your brand? Is there a process you can adopt that will lead to active audience engagement? According to Pat Flynn, there are several steps you can use to get your people engaged. 

  1. Give people a reason to stay with you - think small wins - gifts - tips - etc. 
  2. Put your personality into your brand/business. Share your story! 
  3. Understand and use the lyrics your audience wants to hear. Use their language! 
  4. Get them involved - ask their opinion and input. 

How will you start creating active audience members today? Are there any other steps you’d add to Pat’s list? Tune into this episode of The Amazing Seller as Pat expands on these steps and much more! 

People want to be heard

When was the last time you felt like a brand actually listened to you as a customer? Chances are you don’t feel heard by the likes of Nike, Amazon, Walmart, and Old Navy. As an ecommerce business, you have a unique opportunity to tap into your target audience and help them feel like you are paying attention to their struggles and needs. Don’t assume you can just throw a product or service together and then market it well to succeed - you’ve got to go deeper than that! Find out how sellers like you can go beyond the surface and really connect with your audience by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Pat Flynn joins the podcast. 
  • [7:20] What is the SwitchPod? How did Pat create it? 
  • [14:00] Pat talks about his unsuccessful attempt to create an oversized calendar. 
  • [17:00] Lessons learned from working on the calendar that applied to the SwitchPod. 
  • [22:25] How to create a superfan. 
  • [24:30] Creating an “Active audience member.” 
  • [30:15] How Lego focused on their fans and turned around their brand. 
  • [33:00] People want to feel heard. 
  • [37:00] How to get your copy of “Superfans.” 
  • [39:10] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS693.mp3
Category:general -- posted at: 4:30pm EDT

What does it take to bring your ecommerce business to an international marketplace like Canada? Do you have to know all the ins and outs to get started, or is there a better way? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Kevin Sanderson. In his conversation with Scott, Kevin opens up about how sellers like you can start selling internationally, what you need to know about different tax laws, if you should take Amazon’s offer for assistance, and much more. Don’t miss a minute of this helpful episode featuring Kevin’s informed perspective! 

Grab a bigger net!

If you want to grow your business and move past your competition - expanding to an international marketplace is a great move. Too often, sellers get frustrated because they feel like they can’t go any wider with their brand - but you can if you look overseas! Thankfully, Scott has connected with amazing sellers like Kevin Sanderson, who has figured out how to sell successfully in countries like Canada and the UK. Learn why Kevin believes that international selling is the natural next step for sellers like you by listening to this episode of The Amazing Seller - you don’t want to miss it! 

First steps 

Let’s get down to the details - how do you get started selling internationally? According to Kevin, it all starts with figuring out where you want to start selling - he suggests that most US sellers start in Canada or the UK. Once you’ve identified where you want to sell - you’ve got to register and begin collecting sales tax from your buyers. While figuring out sales tax in another country might sound confusing - there are a ton of resources you can use to navigate your way through - plus you’ll be speaking the same language! Get more helpful tips from Kevin on how to start selling in the international marketplace by listening to this episode! 

How much inventory you should order

One big question that Kevin gets from US-based sellers who want to sell internationally is - how much inventory should I order? While much of the answer to that question depends on what you are selling - the general rule is 10% - 15% of what you normally sell in the US. In his conversation with Scott, Kevin even suggests going further by sending some units from the US over to Canada to get your listing primed and ready to go. Why not give Kevin’s suggestion a try - what do you have to lose? Make sure to listen to Kevin’s full conversation with Scott as he expands on this topic and much more! 

Try something different

What will it take to move the needle for your ecommerce business? Do you need to make a pivot and start selling a new product or could you take that product to a new market? When you get so locked into one way of thinking - you can cut yourself off from better opportunities! At the end of the day - if you want to see different results, you’ve got to try different methods. Remember that old definition of insanity? “The definition of insanity is doing the same thing over and over again, but expecting different results.” Don’t let that happen to you! Try something different and test a new opportunity! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:25] Kevin Sanderson joins Scott to discuss how to sell products internationally. 
  • [4:15] Why you should consider selling your products internationally. 
  • [7:25] Take Amazon up on their offer to take your products to an international marketplace or not? 
  • [11:20] How Amazon responds to flagged listings domestically vs. internationally. 
  • [14:40] How to start selling internationally. 
  • [19:20] What taxes should you expect when selling internationally? 
  • [24:30] Kevin explains how you should plan for inventory. 
  • [31:20] Start with one new international channel - don’t try them all at once! 
  • [35:00] How to connect with Kevin. 
  • [37:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS692.mp3
Category:general -- posted at: 3:00am EDT

How is your ecommerce brand performing? Are you at the top of your game, or do you need a helpful little push in the right direction? If you need some fresh insight and a little dose of energy - you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he gives his thought of the week, answers a question from a TAS follower like you, and much more. You don’t want to miss a minute of this engaging episode! 

Your brand needs superfans!

Does your brand have raving fans who will sing your praises? Chances are - you aren’t there yet. Do you have a plan to get there? Your customers are your top resource - you can empower and engage them, or you can take them for granted. The businesses that go the distance and stand out in the marketplace are the ones who harness the power of their people! You don’t have to reinvent the wheel on this one - just take the time to learn from brands who are doing it well. To hear more about this important topic from Scott’s perspective, make sure to catch this episode of The Amazing Seller! 

International selling 

Do you find yourself wondering what it would be like to take your brand to the international marketplace? Sooner or later, you’ll need to face that question as an ecommerce business leader. Too often, sellers get intimidated by the prospect of selling their products internationally - and for a good reason - it can seem complicated. Thankfully, there are ecommerce leaders out there who are willing to show you the way. If you are ready to take your brand to an international marketplace - reach out, Scott’s friend - Kevin Sanderson. Kevin’s contact info is located in the resources section at the end of this post. 

Brand Accelerator Live

When was the last time you invested in the long term growth of your business? Let’s face it, there are a ton of issues that keep an ecommerce sellers attention focused on the here and now but you need to start thinking ahead. One of the best ways to invest in your business is by attending live events! Scott and his team have pulled together a substantial event filled with valuable insights that will help sellers like you. Brand Accelerator Live is just a few short months away - what are you waiting for? Grab your ticket!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Scott’s thought of the week. 
  • [9:50] Question: I’m ready to move into the international marketplace, where do I start? 
  • [18:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS691.mp3
Category:general -- posted at: 3:00am EDT

What does it take to move your idea for a business brand from thought to reality? Do you need to gather all the info first or are there steps you can take and things you can learn along the way? On this episode of The Amazing Seller, you’ll hear from Scott as introduces a coaching call with Chris, who he met at the recent Sellers Summit event. In their conversation, Scott walks Chris through the process of planning out content, how to make engaging videos, what it will take to market his brand, and much more. You don’t want to miss a minute of this fascinating episode! 

LIVE events are valuable!

If you’ve been around the TAS community for very long, you know that Scott is passionate about live events. While some sellers are wary about putting in the money to attend live events - Scott has gone all in! Not only does Scott attend live events - he hosts them too. From informal meetups and workshops to the very first official TAS LIVE event coming this September - Scott believes that live events can make all the difference. If you are on the fence about attending a live event - this is the episode for you! 

Why you should leverage your knowledge

Do you have special knowledge or passion for a niche topic? Is there a way you can leverage your knowledge to serve a wider audience? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how Chris can leverage his wife’s skill set to build a brand. Chris’ wife works with children who need speech therapy - Scott then walked Chris through how they could leverage her authority and credibility in this field to the marketplace. To learn more about this process and how you can apply it to your unique skill set - make sure to listen to this episode! 

Create content your audience wants

Let’s face it - no one enjoys getting bored. When you go to Facebook, Twitter, Instagram, or YouTube - you want to be engaged and entertained! Too often, brands make the huge mistake of boring their target customers - don’t let that happen to you. If your content addresses a more serious topic - that’s ok - you don’t need to be funny to be engaging. Go to YouTube and take a look at what people are viewing that pertains to your niche market - with that knowledge - you can begin creating content that your audience wants to watch. Explore this topic further by listening to this episode of The Amazing Seller!

Make sure to build an email list

If you’ve heard it once here at TAS, you’ve heard it a million times - you need to grow your email list. Seriously! There are SO many applications and ways you can leverage your direct connection with your email list audience. So what are you waiting for? If you don’t have an email list - get started! If you do have an email list - make sure you have a plan to keep that list warm and engaged. Too often Scott hears from sellers like you who have built an email list but have failed to utilize it. Find out why email lists are still relevant by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:45] Scott welcomes his guest, Chris to the private coaching call. 
  • [5:00] Chris talks about how he met Scott. 
  • [9:00] What are Chris’ wife’s career and skill set? 
  • [11:00] Scott explains how Chris’ wife can use her niche skill set to build a brand. 
  • [14:45] Tips for creating engaging video content. 
  • [19:15] Planning out content creation. 
  • [27:00] Why you need to focus on building an email list. 
  • [30:30] How to get your audience to self-identify. 
  • [34:20] Establishing credibility. 
  • [38:30] Scott gives Chris some helpful action steps. 
  • [47:00] What it would look like to take Chris’ brand to the next level. 
  • [52:40] How using a Facebook Pixel works. 
  • [57:15] Scott and Chris wrap up their conversation. 
  • [1:00:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS690.mp3
Category:general -- posted at: 3:00am EDT

Is your ecommerce business prepared for one of the biggest days of the year? Prime Day is coming, and you need to make sure you’ve done everything you can to be ready! Prime Day is a great opportunity for ecommerce sellers like you to take advantage of huge earning potential. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain the steps that sellers like you can take to make sure you aren’t caught off guard and ill-prepared. Have pen and paper ready - you don’t want to miss a minute of this helpful episode!

Do you have enough inventory?

Too often, ecommerce sellers make a critical mistake when they prepare for special days like Black Friday or Prime Day - they don’t pay attention to their inventory levels! Some sellers might go crazy and overstock their inventory, which leads to unexpected storage fees. Other sellers underestimate the inventory they need and miss out on easy profit! How can sellers like you find the right level of inventory you need to succeed on Prime Day? According to Scott and Chris, the best rule of thumb is to have 20% to 30% more inventory than you have ready for a typical week. To hear the guys walk through their thoughts on this topic - make sure to listen to this episode!

Make sure your product listing is optimized!

One of the most important things that sellers like you have to do to prepare for Prime Day is to optimize your product listing. If you are selling a garlic press, you need to make sure you have that keyword phrase in the title of your product listing. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain the importance of optimizing your product listing for keywords and images. If you want to make sure your product is in the best position to succeed, you don’t want to miss this critical episode!

Lower your prices or offer a coupon?

Let’s face it; everyone wants to get a good deal when they go shopping and Prime Day is a ripe event for fueling that impulse. What steps can you take as an ecommerce seller to make the most of this environment? Are you gun shy when it comes to offering deals on your product? Don’t be! Scott encourages sellers like you to press your advantage and drive sales by discounting your product. To hear how this strategy has worked out well for him and his business, make sure to listen to this exciting episode of The Amazing Seller!

Use your email list!

Did you know that Prime Day is one of the best times to use your email list and social media following to drive sales? What better time to utilize this amazing asset that you've been building up, right? What are you waiting for? If you haven’t built up an email list yet, the reason you need one is for moments like this one! Imagine the impact of increased traffic to your listing and an increase in value you can deliver your audience. To hear more from Scott and Chris on how to leverage your email list and social media following, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] What is Prime Day? Why is so important?
  • [6:00] Prepare your inventory for Prime Day!
  • [12:00] Is your product listing optimized?
  • [22:20] Tips for driving traffic to your listing.
  • [29:20] Which is better - lowering your prices or offering a coupon?
  • [32:45] Prepare and remind your followers about your sale!
  • [42:00] What are you waiting for? Build an email list!
  • [48:20] Chris recaps how sellers can take advantage of Prime Day.
  • [54:00] Closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS689.mp3
Category:general -- posted at: 3:00am EDT

Are you fired up and ready to move the needle of progress in the right direction? What are some of the challenges holding you and your ecommerce business back? Here to help you get back on track as you head into the weekend is another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he gives a recap of this week’s TAS episodes, provides his thought of the week, and as he answers a question from a TAS follower like you. Have pen and paper ready - you don’t want to miss a minute of this helpful episode!

Always go the extra mile

If you’ve been around the TAS community for very long, you know that one of Scott many soapbox issues is customer service. It’s gut check time, how are you doing when it comes to customer service? More importantly, how would your customers say you are doing in that area? If you don’t get this critical aspect of your ecommerce business right, you’ll never stand out from all the other brands on the marketplace. What are you waiting for? Put together a customer service plan for your business today! Here more about this topic from Scott by listening to this episode of The Amazing Seller.

Make sure to NICHE down!

Do you think you’ve gone as far as you can with niching down your target market? Not so fast; think again! Did you know that you can increase your chances for profitability if you force yourself to niche down even further? The deeper you go drill down into your target market, the harder it will be for someone to hijack your listing or give you serious competition. To hear more about how to niche down your target market as far as possible, make sure to listen to this helpful episode of The Amazing Seller, you don’t want to miss it!

How to maximize your efforts

Is your brand designed around your customer’s experience? Seriously! Think through what they’ll purchase when they are on your site or your product listing - are there other things you could sell them to complement their order? Too often, ecommerce sellers like you fail to think through this critical step and maximize their efforts. The hardest part about selling is getting your customer interested in your brand - the easy part is selling them more stuff! If they’ve already got their wallet out, why not give them more things to buy? To learn more about maximizing your efforts - make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:15] Why you need to check out TAS episodes 686 & 687.
  • [4:00] Scott’s thought of the week - go the extra mile.
  • [9:50] Question: How do I NICHE down in the gift-giving market?
  • [19:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS688.mp3
Category:general -- posted at: 3:00am EDT

You’ve heard Scott talk about the fun project he’s been working on with Greg Mercer, Steve Chou, and Mike Jackness - called the Five-Minute Pitch - now it’s time for the launch! The guys decided to take all the episodes from the Five-Minute Pitch and make them available in a podcast format. On this episode, you’ll get a sneak peek into one of the Five-Minute Pitch episodes featuring Mike Higman. Learn from Mike’s pitch and the judges as they evaluate if he has what it takes to move on to the next round!

Mike’s pitch

You can learn a lot of helpful business lessons from watching fellow business leaders make their pitch on Shark Tank. In that same vein - the Five-Minute Pitch lets you learn even more relevant lessons from watching ecommerce leaders make a pitch for their business. On this episode, you’ll hear from Mike Higman as he makes the pitch for his business, Hunting Gear Deals. Mike started his ecommerce business to create a place where hunters can find the best deals on the gear they want. Hear Mike’s full pitch to the judges by listening to this fascinating episode!

The judges deliberate

Listening to Mike’s compelling pitch, the Five-Minute Pitch judges enter their deliberation process. They’ve got to decide if Mike’s business and his pitch has what it takes to move on to the next round. The guys launched into a great back and forth that will really benefit ecommerce sellers like you - listen to their critiques and their praise for Mike - you might learn something useful. Ultimately, the Five-Minute Pitch judges decided to pass on Mike’s innovative and successful venture. Tune into this episode to hear more about their process and what went into their decision!

Know your “Why!”

Do you know your “Why?” What is it that gets you up in the morning and working toward the goals you’ve set? For some, it’s to get out of the rat race of a 9 to 5, for others it’s financial freedom for their family. If you don’t know what you're, why is, you won’t enjoy sustained success! Each of the entrepreneurs who stepped out and participated in the Five-Minute Pitch knows their "why." Learn from their example - work on your story and identify the big reason why you are going on this crazy ecommerce journey!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:50] Scott introduces this special “5-Minute Pitch” podcast episode.
  • [3:30] 5-Minute Pitch episode begins.
  • [6:10] Mike begins his 5-minute pitch.
  • [15:30] Mike reflects on his pitch and the judges deliberate.
  • [21:10] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS687.mp3
Category:general -- posted at: 3:00am EDT

How do you feel about fear? It sounds like a strange question, but the answer has HUGE implications for your ecommerce business! If you let fear run your life - you’ll be miserable. Why not learn how to embrace fear and use it help you achieve your goals? On this episode of The Amazing Seller, you’ll hear from Scott and Joel as they explain how sellers like you can understand the fear you have and how to use it positively. You don’t want to miss a minute of this informative and helpful episode!

Where does your fear come from?

Take a minute and consider the fear or anxiety that you have about your business. Where does that fear come from? Are you worried it is all going to come crashing down around you? The truth is - your fear comes from a place of preservation. Fear is a natural reaction to change and risk in our lives. Guess what? You aren’t in danger! Fear told your ancestors when to go into self-preservation mode, but you don’t have to have the same reaction. To hear Joel and Scott expand on the root causes of fear - make sure to listen to this episode of The Amazing Seller!

Why the right people in your corner can make all the difference

As an entrepreneur, you are likely used to going it alone and figuring out problems without anyone's help, right? What if you’ve been going about it the wrong way? Did you know that you can actually go further and faster when you connect with like-minded people? It’s true! According to Scott, spending time with other entrepreneurs have had a huge positive impact on his mindset and the trajectory of his business. To hear Scott and Joel explain the importance of connecting with other leaders, make sure to listen to this episode of The Amazing Seller!

Use your fear!

What if you could not just defeat the power of fear in your life but USE it as fuel? Does that sound too good to be true? It doesn’t have to be! Instead of letting all that nervous energy and worrying rob you of the joy and drive you need to succeed - use it! Do you want to be in the same boat you are in a year from now? If you don’t - use that fear of complacency to make some positive changes in your life and business! At the end of the day - you can’t expect everything to come easy. If you want real and lasting change in your business - you’ve got to fight for it. Learn more about using fear to your advantage by listening to this episode with Scott and Joel - you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] What is the root cause of your fear?
  • [9:00] The worst-case scenario.
  • [13:30] You’ve got to surround yourself with the right people.
  • [21:50] Scott talks about the fear he had with the lake house.
  • [25:00] Make sure to check out Brand Accelerator Live!
  • [28:15] Use your fear as motivation!
  • [30:30] Closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS686.mp3
Category:general -- posted at: 8:19pm EDT

Don’t you hate it when you run into a wall with your business? Everything seems to be moving along fine - then all of a sudden - you hit a wall! The wall you hit can take a bunch of different forms - lack of motivation - financial difficulties - the list could go on. What are you going to do about it? You have the power to change your situation! Tune into this episode of The Amazing Seller as Scott and Chris explain how sellers like you can get the most out of your email list. You don’t want to miss a minute of this helpful episode!

Brand Accelerator LIVE

This is it - Brand Accelerator Live is just a few months away! Scott and Chris were down in Texas for this episode as they joined the TAS team to hammer out a few more details for this amazing event. Do you have your ticket yet? What are you waiting for? Remember - you need to invest in your business by investing in your growth as a leader! How else do you expect to learn new concepts and strategies? Don’t leave it all up to books and workshops - live events can do wonders for your business! Get more details about the event in the resources section at the end of this post.

Just be a human!

Do you ever get beautiful branded emails from the big box stores and feel intimidated? How can an ecommerce seller like you ever hope to compete with the resources of retail giants? While those polished and shiny emails look good - the truth is - people respond to a more humble approach! Time and time again, Scott and Chris have found that simple and straight forward emails get the best responses. That’s good news for sellers like you! You don’t have to imitate the big guys - just be yourself! To hear more about this critical topic from Scott and Chris - make sure to listen to this episode of The Amazing Seller!

The three email profit push

Even with Scott and Chris’ encouragement - writing an email to get sales or even goodwill with your audience can be really hard. If you want to overcome that difficulty - you’ve got to be willing to put yourself out there. To help make that process a little easier - here is the three email profit push.

  1. Make an offer - tell them what it is and why they should care.
  2. Send a reminder email about the offer.
  3. Send a final email about the offer ending soon!

You can send these emails in one day - or over the course of three days. Listen to Scott and Chris expand on this email strategy and much more by tuning into this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Why you should get excited about Brand Accelerator LIVE!
  • [5:30] Question: I’m stuck - what do I email my list to get sales?
  • [7:15] There is no magic script - just be a human!
  • [10:40] The one thing most sellers miss when sending emails.
  • [15:00] How to “Sell” without “Selling.”
  • [20:15] What is the three email profit push?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS685.mp3
Category:general -- posted at: 3:00am EDT

You know that sinking feeling you have when you go to log in to your Amazon account in the morning, and you see that dreaded red flag? It doesn’t have to be that way! More and more - Scott is hearing from ecommerce sellers like you who put way too many of their eggs into the Amazon basket. This isn’t an Amazon bashing episode - it’s a reminder that you need to think beyond Amazon. On this episode, you’ll hear from Scott as he shares a horror story from one of his inner circle members - let it serve as a warning to build external assets for your brand!

The HORROR story

Imagine you are chugging along minding your own business when Amazon Shipping sends you an email and asks you to participate in a new Beta program. Wow - that sounds great! They offer to send you a printer to print out labels and make the whole process easier - even better! Then the other shoe drops - the printer won’t work with your computers. You reach out to Amazon and plead with them to help correct the problem and avoid delayed shipping on your account - all to no avail. Sounds like a nightmare - right? What would you do in this scenario?

The solution

Jim’s story is a great example of why sellers like you need to build out external assets like a home base (blog/website), email list, and social media channels! Don’t get caught with all of your eggs in the Amazon basket. Amazon is a great place to launch and grow your business, but you NEVER want to depend on a single channel outside of your direct control. While building out your own assets sounds complicated - it’s really not that difficult. To hear how sellers like you can get started and avoid a situation as Jim faced, make sure to listen to this episode of The Amazing Seller!

Check out the P.A.C.E method!

If you haven’t already - you need to check out the PACE method that Scott has been developing over the last year. PACE is a formula that sellers like you can use to future-proof your brand. If you’ve already brushed up on PACE - make sure to attend the Brand Accelerator LIVE event in Septemeber to go even further with brand building strategies. If you want what you’ve never had - you’ve got to do what you’ve never done! Don’t get stuck doing the same thing over and over again while expecting a different outcome. Learn a better way from Scott and the TAS team. You can learn more about PACE and the Brand Accelerator LIVE event in the resources section.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:40] Jim’s voice message - an Amazon horror story.
  • [7:30] Scott reacts to Jim’s story.
  • [9:15] You’ve got to build your own assets!
  • [11:30] Check out the P.A.C.E method.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS684.mp3
Category:general -- posted at: 7:24pm EDT

There are so many strategies and programs out there that try to get sellers like you on the “Quick road” to success. Does a quick road to success even exist for ecommerce sellers? According to Scott, the answer is, “No!” He says that there are a ton of opportunities for sellers, but it will take hard work. Are you ready to put in the time to see your goals achieved? Tune into this episode of The Amazing Seller as Scott breaks down his simplified formula for getting started - it won’t be easy, but it will work!

Know your market!

If you had to describe your target audience right now, could you? It might sound like a silly exercise, but it’s vital to the success of your business! Too often, ecommerce sellers try to go big and make a splash with their marketing efforts only to find that they spend time and money reaching the wrong audience. Don’t let that happen to you! Make sure you know how to target and vet the right people for your brand by listening to this helpful episode of The Amazing Seller!

Build your email list.

Is building an email list worth all the trouble? Can it really serve as a valuable asset as you build your ecommerce business? On this episode of The Amazing Seller, Scott breaks down why email list building is so important and why sellers like you shouldn’t skip this important step. The primary reason why Scott is such a huge fan of email list building is that he’s seen it work! In multiple test runs and with his brand, Scott has seen the impact a well-constructed email list can have for an ecommerce brand. If you are ready to take the dive and find out how you can start building an email list today, make sure to catch this episode!

Create digital products.

If you’ve been around the TAS community for very long, you know that Scott is big on creating and marketing digital products as part of a robust brand growth strategy. Have you dabbled with digital products yet? Do they sound too complicated for you? They don’t have to be! Digital products are a great way to grow the depth of your brand and gain credibility in the eyes of your audience. If you are ready to put in the time to create a digital product, then make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:40] Why you need to be thinking long-term.
  • [4:00] You need to know your market!
  • [5:40] Validate and identify potential traffic.
  • [9:20] Build your email list!
  • [14:30] Validate 3-5 offers you can market to your audience.
  • [19:30] How to create digital products for your target market.
  • [23:00] Scott recaps all seven steps.
  • [26:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS683.mp3
Category:general -- posted at: 3:38pm EDT

How is your ecommerce business coming along? Is everything firing on all cylinders or do you need a tune-up? If you are anything like most entrepreneurs - you need a little pick me up now and then. Good news - you’ve come to the right place! Scott won’t fill you up with a bunch of empty statements to keep you going - he’ll deliver helpful tips and insights that actually work! Tune into this episode of The Amazing Seller as Scott provides his thought of the week and addresses a question from a TAS follower like you! You don’t want to miss it!

Your skill set has value!

Did you know that you are learning a skill set with your ecommerce business that you can use for the rest of your career? It’s true! The lessons you are learning - analyzing the market - researching niche groups - and marketing your product - these can serve you for years to come. Don’t let someone else tell you that you are wasting your time or that you can’t use your skills down the road. Lean into your skills and sharpen them - you never know when the perfect opportunity will arise. To learn more helpful insights like this one from Scott, make sure to listen to this episode of The Amazing Seller!

Leverage your attention

If you’ve been around the TAS community for any length of time, you know that Scott is passionate about helping sellers like you grab the attention of your target audience. One of the best ways to grab your audience’s attention is by providing helpful and engaging content. Once you have them coming back for content again and again - you can use that to start promoting a private label product. The whole private label process might seem challenging, but if you are ready to give it your all - you’ll find that it is totally doable! If you want to find out how to make this process work for your ecommerce business, make sure to listen to this episode!

Take Action!

Let today be the start of your journey - borrow some of Scott’s high power energy and use it as fuel to TAKE ACTION! No one in the TAS community will tell you that the journey is easy, but many will tell you that the journey is absolutely worth it. Pull out your notepad or start that new checklist - put down three things you can do to start the ball rolling. Don’t put it off or let some excuse get in the way. You are the director of your business - you are the person who can make it happen! Remember - the TAS community is here to encourage you on your journey. Use the resources at your disposal to learn the skill sets you need to take your business to the next level. Good luck out there!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Scott’s thought of the week.
  • [10:50] Question: How do I leverage Private Label without adding more work?
  • [19:00] Closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS682.mp3
Category:general -- posted at: 3:00am EDT

Do you ever find yourself struggling to build momentum with your ecommerce business? If so - you aren’t alone! Many sellers go to events or masterminds only to struggle with implementing new strategies once they get home. On this episode of The Amazing Seller, you’ll hear from Scott and Joel as they explain how sellers like you can get the most out of events, what makes Brand Accelerator Live so unique, how to break out of the norm and take action, and much more. This episode is designed to encourage sellers like you - don’t miss it!

Brand Accelerator LIVE Update

Scott’s got some great news to share regarding the TAS Brand Accelerator Live event! As you know - Scott has been hard at work, making sure sellers like you get a unique and rewarding experience at the upcoming Brand Accelerator Live event. Part of making it a great event is getting the right person to MC and make sure the whole experience goes smoothly. Here’s the good news - the MC will be a familiar voice - Joel Bower has agreed to fill this vital role, and he is READY for it. Tune into this episode of The Amazing Seller as Scott and Joel give more updates on this fast approaching event!

An event created for sellers like YOU!

Scott and the crew planning the Brand Accelerator Live event get it - they know that these type of events can feel pretty cookie-cutter. If you’ve been to one marketing or ecommerce event - it feels like you’ve been to them all, right? What does it take to stand out from the rest of the pack? How will Brand Accelerator Live be any different? The TAS crew wants this event to be the ONE event you go to this year. With that approach in mind, they promise that they won’t waste your time. Scott and his team know what it means to come up with the cash to attend an event like this and want to make it a good return on your investment. Hear more about how they’ve crafted this event with sellers like you in mind by listening to this episode!

Get the most out of attending events.

Truthfully - you really only get out of events and masterminds what you plan on contributing. Yes, these are events that you attend and absorb, BUT there are things you can do to set yourself up for success! According to Joel and Scott, it all comes down to application and follow through. These guys get it - when you attend events it can feel like you are drinking out of a fire hydrant - that’s normal! What you need to do is create a sperate sheet or document during the event and make a list of action steps. When the event is over, and you are on the airplane heading back home - pick two action steps that that whole list you created. When you focus on JUST two action steps, you increase the likelihood of actually following through!

You’ve got to get out of the house!

From time to time - Scott gets push back from TAS followers like you who argue that attending an event is a waste of time. Do you find yourself falling for that line of thinking? There are two key reasons why you should attend an event like Brand Accelerator Live.

  1. Attending an event gets you out of your house and out of your regular routine. Don’t ignore or gloss over this point! Sometimes a little break from the same old - same old can make a HUGE difference.
  2. You never know who you will meet and how that connection can change the course of your business. Scott has made some many great connections over the years by simply showing up to an event and taking the time to get to know fellow sellers.

What are you waiting for? Do you really think you can get those amazing benefits sitting at home? Try something new and see if you can get some helpful insights that will help you take your business to the next level of growth!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:15] Why you should attend live events or masterminds.
  • [12:00] How to get the most out of an event. What is the action you want to take?
  • [17:20] Why the TAS crowd is the BEST.
  • [23:40] Special Announcement about Brand Accelerator LIVE.
  • [26:40] Brand Accelerator LIVE was created for sellers like YOU!
  • [30:10] How the right connections can make all the difference.
  • [34:20] Don’t shortcut your education as a business leader.
  • [36:50] Closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS681.mp3
Category:general -- posted at: 3:00am EDT

Do you struggle with understanding how SEO works? Do you want to figure out how to attract traffic to your blog and social media channels to grow your ecommerce brand? If so - you are in the right place! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain what type of content you should create, tools you can use to get started, how to use keywords effectively, and much more. Make sure you have your pen and paper ready for this extra helpful episode - you don’t want to miss a minute!

The type of content you should create

What type of content should you create for your ecommerce brand audience? Where should you start? If you really want to know the answer - look to YouTube! Find out which type of questions people in your niche are looking for answers to by searching YouTube and Google. Let those amazing search engines do the heavy lifting for you. Scott and Chris have a ton of additional information to share with sellers like you. To hear more about creating the type of content you need to succeed - make sure to tune in to this informative episode of The Amazing Seller!

What is the problem you are trying to solve?

Content is all around you - seriously! If you are confident that there is a market out there for lawn care or kayaking - why not connect with someone locally who is an expert in that field? Sellers like you can leverage the knowledge and skill set of others to highlight helpful tips and insights your audience needs. It might sound difficult, but the truth is - when you know how to look in the right places, the ideas will flow! Get more tips from Scott and Chris by listening to this episode of The Amazing Seller!

Don’t over-think it!

Time and time again - ecommerce sellers in the marketplace close up shop because they over-thought their approach. Yes - dream up, test, plan out, and implement your strategy but don’t stress over every detail! If you have any hope of succeeding as an ecommerce seller, you’ve got to be willing to roll with the punches and adapt. Do you have what it takes? Of course, you do! Jump into this episode of The Amazing Seller to hear from Scott and Chris as they dive deep into SEO tips and much more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:50] What is the content that your target market needs to know?
  • [5:00] The type of content you should create.
  • [11:30] Tools you can use to get started.
  • [13:00] What is the problem you are trying to solve?
  • [15:30] Make sure your question or title is the keyword you are going after.
  • [18:10] Don’t over-think it!
  • [22:30] Closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS680.mp3
Category:general -- posted at: 11:09pm EDT

Are you fired up and ready to push your limits as an ecommerce seller? Or do you find yourself struggling to meet your goals and stay motivated? Whichever boat you find yourself in - you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he gives an update on TAS resources, provides his thought of the week, and answers a common question from sellers like you. Have pen and paper ready - you are going to need it for this one!

Invest in people

When you build your business from the ground up, it can be tempting to think of everyone else as competition. While you should take your competition seriously - don’t be afraid to collaborate and network! You have no idea how making the right connections can come around and serve your brand down the road. Take Scott’s example - he reached out to Chris early on in his ecommerce journey and they started working together. Now Scott and Chris are as thick as thieves! Get Scott’s take on why sellers like you should invest in relationships by listening to this helpful episode of The Amazing Seller!

Don’t focus on products!

Scott often gets asked if he would do anything differently from how he built ecommerce brands back in 2014 - the short answer is, yes! As many of you know, these days, Scott is focused on helping sellers like you build a brand that can go the distance. This approach forces you to take a more holistic approach than just chasing a hot product. The future of ecommerce, according to Scott, is brand building - plain and simple. Scott believes in this approach so much that he has poured a lot of time and energy into equipping sellers like you! Make sure to check out the links he’s put together located in the resources section at the end of this post.

Content creation is KEY

If you’ve heard it once, you’ve heard it a thousand times here at TAS - content creation is KEY. How is your brand coming along with content creation? Are you connecting with your target audience and serving them up content that keeps them coming back for more? The truth is - there is no reason to fail at content creation! There are a ton of ways to find out what your audience is searching for and it doesn’t cost a dime. Don’t let excuses keep you from success - learn from Scott and find out what you need to do to deliver content that resonates with people. If you need a nudge in the right direction - this is your nudge! Search the TAS site for content creation, and you’ll find a whole host of helpful tips and resources.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] Scott’s thought of the week - invest in people.
  • [13:30] Question: What should I do NOW vs in 2014 when launching products?
  • [17:30] Scott shares a conversation he had with Mike Jackness.
  • [19:40] Why content creation is KEY.
  • [23:45] Closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS679.mp3
Category:general -- posted at: 3:00am EDT

Are you ready to take your ecommerce business to the next level of growth? Seriously - are you ready? What are you waiting for? Would a well thought out and prove strategy help? Of course, it would! Good news - you are in the right place! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they recap their experience at a recent Sellers Summit event. In their conversation, the guys explain how the PACE method works and how sellers like you can use it to grow your business. Have pen and paper ready - you are going to need it!

Make sure to lay a solid foundation!

Any good business leader will tell you that one of the most important aspects of building your business is laying a solid foundation. Does that mean that you have to do everything perfectly from the start of your business? No! You’ll make mistakes along the way - that’s fine. There is no need to rush into your business without a solid foundation in place. Take your time, do your market research, find out what kind of business you want to build and then reverse engineer it. Learn more about the preparation phase of building your business from Scott and Chris by listening to this episode of The Amazing Seller!

3 reasons to start with your target market in mind

Too often, Scott and Chris see sellers start their ecommerce business without thinking through who they are trying to reach. Don’t put the cart before the horse! You need to start with your target market in mind. Scott and Chris have three reasons why sellers like you should take this approach.

  1. The market will tell you which products it wants.
  2. You don’t have to randomly search Jungle Scout to look for viable products.
  3. You don’t have to stress about the profit margins on each product.

This isn’t just theory - Scott and Chris have seen this strategy play out, and it works! Jump in and learn how to build a successful business based off of these principles by listening to this episode of The Amazing Seller.

Don’t worry about giving away free content

Are you worried about giving away too much content for free? Don’t worry about that! Take Scott as a good example - he’s been giving away content on his blog for FREE for years. He doesn’t stress about each blog post or resource he gives out for free because he figured out that being known as a go-to resource is much more valuable. How can you become the go-to resource for your niche market? Give them valuable content! To hear how you can adopt this strategy that has worked for Scott, make sure to catch this episode of The Amazing Seller.

Create a connection with your audience

Too often, ecommerce business leaders get really excited about the potential for tools and assets like an email list or a YouTube channel, but then they never take advantage of that resource. These are the folks who collect 50,000 email addresses, but they never send an email out - that’s insane! You have a whole host of helpful resources at your disposal that Scott has created just for you. Make sure to check out the links located in the resources section to take your business to the next level of growth.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:20] Chris shares his thoughts on the recent Sellers Summit event.
  • [7:00] Why is the preparation pillar so important?
  • [10:10] Five reasons to start with the market in mind.
  • [17:30] What if you give away too much content for free?
  • [20:20] Make sure to check out the TAS live class!
  • [25:50] How do you grab attention in your market?
  • [31:15] Cultivating your following is key!
  • [34:20] Expansion is all about taking your business to the next level.
  • [37:40] Scott recaps all four pillars of P.A.C.E.
  • [39:40] Closing thoughts from Scott and Chris.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS678.mp3
Category:general -- posted at: 12:09am EDT

Imagine what it would be like to pre-launch a product and get $17k in sales within the first 24 hours. Does it sound too good to be true? It doesn’t have to be! There are steps you can take with your ecommerce business to enjoy this level of results. On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down how Alexandra Jimenez made $17k in 24hrs, why you need a home base, major takeaways that you can implement today, and much more. You don’t want to miss a minute of this valuable episode!

Build your home base, today!

If you’ve been around the TAS community for very long, you know that Scott is pretty big on helping sellers realize the value of creating a home base for their brand. Have you built your home base yet? Are you too intimidated to get started? Stop stressing about it and just jump in! You don’t have to have all the details figured out - just grab a domain name and start creating content - it’s that easy. Try taking a look at some of the other brands you want to compete against and see what they are doing - chances are you can do something similar - or even better! Learn more about building a home base for your ecommerce brand by listening to this episode of The Amazing Seller!

Why you need to build AND use your email list

Most sellers who follow Scott have likely listened to his advice, and they have built an email list - after all, it is not that difficult. However, did you know that many of those sellers have failed to complete the critical second step of building an email list? It’s true - many ecommerce sellers build their email list and then fail to keep their list warm! Don’t follow down that path! It really doesn’t take much to cultivate your email list and keep them engaged. Learn from the helpful tips and insights that Scott has to share so you can keep your followers engaged!

Action steps you can take

How can you get similar results that Alexandra Jimenez enjoyed? According to Scott, it all comes down to two things - grabbing attention by serving your market and monetizing your home base. While these two action steps sound complicated, they really aren’t! Find out what your audience wants to know about and deliver it to them by providing useful content. Once you become a trusted source, you’ll see the traffic roll in. Once the traffic starts coming to your home base - turn on the ads and start earning revenue! Get all the details from Scott so you can get take your ecommerce business to the next level of growth!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] The play-by-play explaining how Alexandra Jimenez made $17k in 24hrs.
  • [7:30] You need a home base!
  • [10:30] Why you need to build AND use your email list.
  • [14:00] Two BIG TAKEAWAYS.
  • [18:30] Scott recaps what led to Alexandra’s success.
  • [21:10] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS677.mp3
Category:general -- posted at: 3:00am EDT

It’s that time of the week again - another session of Ask Scott is here! This is the place to be on Friday or any day of the week, really. Get an extra push in the right direction and hear helpful content that is relevant to you and your ecommerce business. On this episode you’ll hear from Scott as he gives an update on TAS resources and events, shares his thought of the week, answers a question from a TAS follower like you, and much more. You don’t want to miss a minute of this fun and helpful episode of The Amazing Seller!

Don’t be afraid to make a pivot

If you find yourself ready to start moving into the ecommerce space but you aren’t quite ready to go, “All in,” what should you do? Is there a way to get your feet wet without diving off into the deep end? Yes - there is! Scott encourages sellers who want to test the waters to connect with an influencer who has a following but doesn’t sell their own products. By connecting with an already established brand - you can start testing your knowledge and help them explore new opportunities for their business. It’s a win-win scenario! Tune into this episode of The Amazing Seller to hear Scott expand on this great idea!

A great way to get your feet wet

If you find yourself ready to start moving into the ecommerce space but you aren’t quite ready to go, “All in,” what should you do? Is there a way to get your feet wet without diving off into the deep end? Yes - there is! Scott encourages sellers who want to test the waters to connect with an influencer who has a following but doesn’t sell their own products. By connecting with an already established brand - you can start testing your knowledge and help them explore new opportunities for their business. It’s a win-win scenario! Tune into this episode of The Amazing Seller to hear Scott expand on this great idea!

What do you have to lose?

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping ecommerce sellers like you TAKE ACTION. Have you been taking action lately or have fear and worry taken over the driver’s seat? Remember, there is a whole TAS community here to help you find the tools you need for long-term success. From TAS classes and events to resources like ebooks - this community was built with sellers like you in mind. Make sure to check out all the links located in the resources section - they are there for your benefit!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] You’ve got to be willing to make a pivot.
  • [10:45] Question: How do I reduce risk and take action in my business journey?
  • [13:30] Scott explains how to “Test” what you’ve learned about brand building.
  • [19:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS676.mp3
Category:general -- posted at: 6:24pm EDT

Wouldn’t be nice if you could build a system or machine to generate profit for your ecommerce business? Does that sound too good to be true? It’s not! On this episode of The Amazing Seller, you’ll hear from Scott as he walks through how to build an email list, what it takes to keep your audience engaged, how to cross-promote your brand, common mistakes to avoid, and much more! If you are ready to take your ecommerce business to the next level of growth - this is the episode for you!

What are you waiting for?

If you have been part of the TAS community for any period - you know that Scott is passionate about getting ecommerce sellers to go “All in” on email lists. Time and time again, Scott hears people ask - “Isn’t email dead?” His reply is a resounding - “No!” Sure, social media ebbs and flows, but email is constant. So what are you waiting for? Why haven’t you built up your email list? To hear why this tool is so vital for a thriving ecommerce business, make sure to catch this episode of The Amazing Seller!

Don’t let your list grow cold!

Too often ecommerce leaders get excited about launching their brand and building an email list that they make a HUGE error - they fail to keep their email list hot! If you were to measure the temperature of your email list, what would the result be? Is your audience red hot and ready for whatever you send their way OR has it been a few weeks sent you sent them anything? If you are going to pour time and energy into building your email list - don’t lose momentum by failing to keep them connected to your brand! Learn how Scott keeps his email lists engaged by listening to this helpful episode of The Amazing Seller.

Automate whenever and wherever you can

Did you know that there are tools and processes you can use to take a lot of the leg work out of getting people connected to your ecommerce brand? It’s true! You don’t have to manually create emails and send them out to each new person who checks out your brand - you can have a system that takes care of that! From hello bars to auto-responders, Scott encourages sellers like you to work SMARTER, not HARDER. Find out how Scott automated a large number of his processes by listening to this episode of The Amazing Seller - you don’t want to miss it!

Common mistakes to avoid

As an ecommerce business leader, you know the value of learning from those who have come before you. That’s why you are here learning from Scott so you and avoid the mistakes he made early on in his career and mistakes he still sees many ecommerce sellers make today. One of the significant mistakes that Scott sees time and time again are sellers who are too worried that they’ll mess up or present an unpolished email or video. Scott says - “Don’t stress about that!” You will get better at sending emails and recording videos over time - but you’ll never get there if you don’t START! So what are you waiting for? Get out there and TAKE ACTION!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Make sure to catch Scott’s FREE Live TAS Class.
  • [5:20] What are you waiting for - build your email list!
  • [7:15] Scott explains how to use an auto-responder & how to connect w/ your audience.
  • [11:00] Scott’s favorite auto-responder.
  • [12:30] Don’t let your email list get cold!
  • [16:00] How to use questions to your advantage.
  • [19:00] Common mistakes that many sellers make with their email list.
  • [22:00] Open and clickthrough rates you should expect.
  • [25:20] Scott recaps how to create a profit machine.
  • [27:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS675.mp3
Category:general -- posted at: 3:00am EDT

Are you someone who LOVES a good challenge? Do you find it easier to get pumped and motivated when you are working in a group or trying to meet a deadline? If that’s you - good news - Scott’s got a challenge for you! On this episode of The Amazing Seller, you’ll hear from Scott as he lays down a challenge for sellers, explains how to reach your target audience, shows you how to make a profit from traffic, and much more. Make sure you have pen and paper ready for this helpful episode - you don’t want to miss it!

Know your audience!

Do you know your target audience inside and out? Where do they spend their time online? Are they more active on Facebook or Instagram? If you don’t know your audience, how do you expect to reach them? Scott has developed key practices that sellers like you can use to connect with and reach your audience. If you haven’t already, make sure to check out the Ecom Business Formula book that Scott has created for TAS followers like you! Learn more about reaching your target audience on this episode of The Amazing Seller – you don’t want to miss it!

Grab their attention

What will grab your target audience’s attention? Will they be drawn in with an Ipad giveaway? Or are they more likely to gravitate toward a free audiobook on the topic you are building your brand around? Tons of ecommerce sellers worry about how to find the right content that will appeal to their target audience, but you don’t have to! On this episode of The Amazing Seller, Scott reveals how sellers like you can use simple methods to find related content and get it in front of your customers. Learn how to create relevant content by listening to this informative episode!

Why you need a home base

Have you reached the point in your ecommerce journey where you’ve started to think about building your brand away from platforms like Amazon? Where do you start? According to Scott, the best place to start is by building social media channels and a home base. Don’t think that you need to have it all figured out to get started. Chunk it down and figure out how to do each step. Tune into this episode of The Amazing Seller to hear from Scott as he explains how sellers like you can get started with creating a blog - don’t miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:50] Scott’s challenge for the TAS audience.
  • [6:35] What does your target audience want?
  • [9:00] Create a list of topics relevant to your market.
  • [12:00] The key to creating evergreen content.
  • [16:00] Make sure to create a home base!
  • [20:45] Why you need to create a Facebook fan page and an email list.
  • [24:15] Where does the profit come in?
  • [26:20] Scott everything he’s covered so far.
  • [30:00] Traffic is the new currency!
  • [32:20] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS674.mp3
Category:general -- posted at: 3:00am EDT

Are you fired up and ready to keep pushing the envelope? What is keeping you headed in the right direction with your business? If you need a little jolt to spur you on - you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares an update on TAS events and resources, answers a question from a TAS follower like you, and much more! Have pen and paper ready - you don’t want to miss a minute of this helpful episode!

Make sure to diversify!

If you’ve been part of the TAS community for very long, you know that Scott is passionate about helping sellers like you diversify your channels and income streams. How are you doing on that front? Are you still largely dependent on Amazon, or have you started to build out your brand presence on social media and through your home base? Remember - there are a ton of TAS resources at your disposal to help you take your ecommerce business to the next level. Check out the links in the resources section at the end of this post!

Clickthrough rates and email list building.

As you follow Scott’s advice, and you build your ecommerce business, you might be wondering, “What open and click-through rates should be looking for?” You are asking the right questions! According to Scott, a good number to shoot for is 20% of your list to open your email. For click-through rates, the number to shoot for is 2-3% of your email list. Now, that might not sound like a lot but if you are pouring your energy and focus into social media channels and cultivating your email list - you are headed in the right direction. To hear more from Scott about this critical topic, make sure to listen to this episode of The Amazing Seller!

FREE TAS Classes made for you!

What are you doing on Wednesday, May 29th or Thursday, May 30th? Do you want to learn how to get UNLIMITED TRAFFIC in any market, to build or scale your brand? Of course, you do! Listen up - right now; this class is FREE. Yes, you heard that right - FREE! The catch is, you have to attend this virtual event LIVE on the 29th or 30th. Scott is going to start rolling out special TAS LIVE virtual events like this one, and he wants you to get in on the action. You can check out the link in the resources section for more info - don’t miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:15] TAS announcements and updates.
  • [6:30] Scott’s thought of the week; diversify!
  • [7:20] What are good email open clickthrough rates that I should aim for?
  • [15:00] How you can address poor open and clickthrough rates.
  • [19:50] Don’t worry about people unsubscribing to your email list!
  • [21:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS673.mp3
Category:general -- posted at: 3:00am EDT

Do you ever find yourself lost and confused when it comes to attracting traffic for your ecommerce brand? Have you tried every tool and tip only to come up empty? If so - you aren’t alone! Many sellers like you are trying to figure out the best way to drive traffic and get their business off the ground. On this episode, you’ll hear from Scott as he recaps a recent coaching call where he spelled out his eight-step plan to build free traffic assets and generate income at the same time. You don’t want to miss a minute of this helpful episode of The Amazing Seller!

Steps 1-4

In a recent coaching call, Scott spelled out eight steps to build traffic assets and generate income at the same time. Here are the first four steps that Scott provided.

  1. Give your brand a name that will allow you to go a little broader down the line.
  2. Create a website and “Home base” for your brand.
  3. Create a YouTube channel for your brand.
  4. Create a Facebook page for your brand.

Where are you currently with your brand? Have just now started to think about building out a YouTube channel? What about your website and home base? To hear Scott expand on each of these critical aspects of driving traffic to your brand, make sure to listen to this episode of The Amazing Seller!

Steps 5-8

If you’ve been around the TAS community for very long, you know that Scott loves to break things down, so you guys don’t get too overwhelmed. In that spirit, here are the second half of the steps Scott has outlined for sellers like you to build traffic assets and generate income at the same time.

  1. Create at least one video per week for your audience.
  2. Post your video to YouTube.
  3. Embed the YouTube video on your blog with a transcript and/or a write up of the subject.
  4. Build up your email list and let your audience know about your newly created content!

This list is just the tip of the iceberg! There are a ton of resources and content that sellers like you can use to go even deeper with Scott’s content. Have pen and paper ready - you are going to need it!

Where will YOU start?

Alright, it is gut check time! As Scott often says, it’s time for you to, “Take action!” Where will you start taking action today? As you look over Scott’s eight steps do you feel good with your progress or do you feel like you need to kick it into the next gear? Wherever you are now - the only way to move forward is to plan your next step! Remember, the TAS community is here to keep you going and support you - have you jumped in yet? Learn more about the events and tools available to the TAS crowd by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Why you should check out Traffic & Profits.
  • [4:20] Scott walks through a coaching call he recently had.
  • [5:45] Why you need to create a home base.
  • [11:30] Create social media channels and push out content!
  • [15:45] Plan out your content strategy.
  • [20:00] Why you need an opt-in capture form on your site & how to build an email list.
  • [24:00] Scott recaps all 8 steps to build free traffic assets and generate income.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS672.mp3
Category:general -- posted at: 10:44am EDT

Do you ever feel like you’ll never have what it takes to build a thriving ecommerce business? What if there was just one key insight or lesson out there that could unlock your full potential for growth? On this episode of The Amazing Seller, you’ll hear from Scott as he interviews entrepreneur and business leader, Alexandra Jimenez. In her conversation with Scott, Alex opens up about how she involved with the travel industry, what it took to monetize her blog, challenges she faced along the way, and much more. Don’t miss a minute of this fascinating episode featuring Alex’s story!

Content and traffic go hand-in-hand.

If you’ve been part of the TAS community for very long you know that Scott is convinced that traffic is the new currency - but did you know that content and traffic go hand-in-hand? It’s true! You won’t keep people coming back for more if you have poor content! What is your content creation strategy? Does it need a little push in the right direction? If so, you’ll want to have pen and paper for this episode. Listen to this episode to learn from Alex’s expert perspective and find out how she has been able to maximize her content to drive traffic!

Using Facebook Live effectively.

Did you know that Facebook Live is one of the best tools to have your toolkit? Think about it - it’s a FREE way to draw your target audience in and help them get to know you and your brand! You can also use Facebook Live to drive sales and traffic to your blog or website. Alex decided to create her first physical product and was able to successfully raise over $17,000 in pre-sale purchases by using Facebook Live. Imagine that! To get the full scoop from Alex on how she was able to accomplish this feat, make sure to listen to this episode of The Amazing Seller!

Hard work will get you results!

Too often startup business leaders are constantly on the lookout for a new hack or trick that will take their business to the next level - and for a good reason, starting a business is hard! The truth is, there is no hack that will help you achieve overnight success, the one thing that will ensure your success is your level of commitment. Are you willing to put in the time and energy necessary to achieve your goals? If you aren’t ready to put in the hard work - don’t expect to see results! Learn more from Alex and Scott as they stress the value of hard work on this episode of The Amazing Seller.

Make sure you think out your strategy.

How is the growth of your business coming along? Do you have a solid strategy in place or are you unsure of which direction to take? Think of it this way - you need to have a solid foundation before you build the house! Is your business starting off with a good foundation? If you want to take the time to invest in your business and give it every chance to succeed then make sure to learn from the best! You will find links to resources from Scott and Alex in the section below - use them to your advantage!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Make sure to check out the “Traffic and Profits” training.
  • [5:45] Scott welcomes his guest, Alexandra Jimenez.
  • [7:00] Alex talks about her background and how she got into her current market.
  • [10:45] Where did the idea to make money off of blog content come from?
  • [14:00] Alex shares how a side hustle got her in trouble.
  • [15:40] How Alex supported herself financially while travelling.
  • [17:45] What does Alex’s content creation process look like?
  • [21:30] Is email list building really that important?
  • [26:00] How did Alex start to monetize her blog?
  • [28:00] Alex explains why she started selling her own physical products.
  • [34:00] How to do an effective Facebook Live session.
  • [43:50] Alex shares some ways to take action.
  • [47:50] What is Alex’s husband’s role in the business?
  • [50:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS671.mp3
Category:general -- posted at: 12:49am EDT

How are you progressing with your ecommerce business? Are you hitting all of your target goals are do you find yourself lagging behind? Scott’s here to help sellers like you answer some questions and get you headed in the right direction, it’s time for another session of Ask Scott! On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question about Facebook Messenger chatbots, and much more. Have pen and paper ready; you don’t want to miss a minute of this helpful episode of The Amazing Seller!

Be intentional with your time.

Recently Scott attended an event featuring author and business leader, Jeff Walker. At the event, Jeff spelled out some helpful insights to encourage leaders in their journey. These lessons from Jeff have been bouncing around in Scott’s head all week, and he really wanted to get them to the TAS community so here they are.

  1. Know what you want.
  2. Plan out the steps to get there.
  3. Schedule time to work on those steps.
  4. Be intentional with your time.

Which one of Jeff’s insights resonates the most with you? Are you ready to take action? Tune into this episode of The Amazing Seller as Scott expands on these insights from Jeff and much more!

Should you use Facebook Messenger chatbots?

Let’s face it, as a business leader, shiny objects are a huge problem, aren’t they? You start to see a peers business take off because they did this “One thing” and now you want to divert your attention to try and get the same results. The problem is, just because it worked for them it doesn’t mean it will work for you! Listen to Scott’s advice and avoid shiny objects - that doesn’t mean you can’t use new tools like Facebook Messenger chatbots, but it does mean that you need to make sure you are sticking to your plan! To hear Scott expand on this important topic and more, listen to this episode of The Amazing Seller!

How to use an email list effectively.

When it comes to utilizing a tool like an email list, the name of the game is cultivation. You’ve got to make sure you are delivering relevant and helpful content to your target audience who are staying subscribed to your email list. Think about how you would want someone to engage with you! Would you be likely to stay subscribed to an email list if all they did was ask you to buy their product? Probably not! But if they showed up and delivered value that was relevant to your interest with an occasional ask - you’d probably stick around. Hear more about Scott’s approach to cultivating and utilizing an email list by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:45] Scott’s thought of the week.
  • [8:45] Question: Facebook Messenger Chat Bots or Email List Marketing?
  • [14:00] Why email marketing is NOT dead.
  • [21:00] How to use an email list effectively.
  • [23:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS670.mp3
Category:general -- posted at: 3:00am EDT

Do you ever struggle with staying on task and achieving your personal and professional goals? Have you tried to find solutions only to end up frustrated and at the end of your rope? If so, you aren’t alone! On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Joel Bower. In his conversation with Scott, Joel talks about the practices that have helped him be more productive, challenges he has faced along the way, how to avoid burnout, and much more. Have pen and paper ready; you don’t want to miss a minute of this helpful episode!

Do you know your “Why?”

What is the number one reason you are building your ecommerce business? Do you want to spend more time with your family? Are you trying to get out of that dead-end job you hate? Whatever the reason is, you’ve got to have it front and center in your mind, and it’s got to be something that will sustain you when things get tough - because they will! To hear more about identifying your “Why” and making sure you stay laser-focused on it, make sure to listen to this episode of The Amazing Seller with Scott and Joel!

Start racking up the wins.

Let’s face it; no one likes incremental change - especially when they’ve decided that where they are is no longer a good place to be. When the house is burning, it doesn’t feel like progress to go from the kitchen to the living room; it only feels like progress when you are out of the burning building! The truth is, if you want to make big changes in your life, you’ve got to be willing to make small changes that add up. You can’t go from no business to a thriving business overnight; it takes work and a ton of small steps. What small wins are you celebrating this week? Chime in and let the TAS crew know by visiting the link in the resources section at the end of this post!

How to avoid burnout.

Building something from scratch is no small feat - from business to buildings, slow and steady wins the race. Part of the process of building something from nothing is learning along the way, pausing to get advice, and taking time to evaluate your direction. If business leaders just ploughed through and built whatever they wanted to build without pausing for rest and reflection, the result would be something that collapses before too long. Don’t let that happen to you and your business! You can avoid burnout by taking the time to zero in on your “Why,” reflecting on your progress, and surrounding yourself with people who are rooting for you. Are you part of the TAS community on Facebook? Have you booked your ticket to Brand Accelerator Live? What are you waiting for? Discover more helpful insights from Scott and Joel as they discuss burnout and much more on this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Why you need to attend Brand Accelerator Live.
  • [4:00] If you struggle with productivity, you aren’t alone!
  • [6:00] Do you know your “Why?”
  • [14:00] Scott explains how he decided to start his own business.
  • [16:20] Start racking up the “Wins.”
  • [20:45] How to start moving in the right direction.
  • [24:30] Scott recaps the productivity tips covered so far.
  • [31:00] How to avoid burnout.
  • [40:00] Closing thoughts from Scott and Joel.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS669.mp3
Category:general -- posted at: 3:00am EDT

What does it take to build a business from scratch? Is it even possible to start something from nothing or do you need to have some idea of where you will start from? On this episode of The Amazing Seller, you’ll hear from Scott as he interviews David Young. In his conversation with Scott, David explains why he left the FBI to start his own business, how he made a pivot in his business, challenges he has faced along the way, and much more. You don’t want to miss a minute of David’s fascinating story - catch it all here on this episode!

You don’t need to be an expert!

The common conception of most ecommerce sellers is that they studied ecommerce and went into the industry knowing all the ins and outs, that couldn’t be further from the truth! Most ecommerce sellers went into business not because it was the smartest idea but because it was the one that made the most sense. Which side do you land on? Are you an expert or someone who was in the right place at the right time? Whatever your background, you can make it work, you don’t have to be an expert. To hear how one seller built their career from nothing, make sure to check out this episode of The Amazing Seller!

Don’t be afraid to make a pivot.

Have you ever started down a path only to find that you should have taken another route? If so, you aren’t alone! Too often business leaders will start a business and then get too afraid to make a change even though everyone around them would tell them otherwise! Don’t let that happen to you, make sure you have people in your corner who will tell you what you need to hear, not just what you want to hear. Find out more about what it takes to make a pivot in your business by listening to this helpful episode of The Amazing Seller - you don’t want to miss it!

Why giveaway offers work so well.

Did you know that one of the best ways to connect with your target audience is to run a giveaway contest? It’s true! You might think that giveaway contests aren’t as effective as you thought, but you’d be wrong. Time and time again, Scott and his team have found that giveaway contests, when done right, are the most effective tools you can use to grow your customer base and your brand’s reach. So what are you waiting for? Learn more about how to run a successful giveaway from Scott and his guest, David Young by listening to this episode of The Amazing Seller!

Make sure to use digital products.

If you wanted to make quick cash with your ecommerce business, what would you do? Would you run giveaways or deep discounts or something else? According to Scott one of the best ways to take your business to the next level is to offer digital products that will help your audience. Does it sound too good to be true? It doesn't have to! Learn how your ecommerce business can take advantage of digital products by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] David Young joins Scott to talk about his business building journey.
  • [7:30] David shares his career background.
  • [14:30] What led David to consider building a business online?
  • [20:50] David talks about why he made a pivot with his business.
  • [25:50] Experimenting with a giveaway offer to build an email list.
  • [36:00] David explains the strategy to grow his brand.
  • [43:00] Why digital products are so valuable.
  • [48:50] David shares some SEO tips he recently received.
  • [54:30] A content creation angle from David.
  • [58:30] How to connect with David.
  • [1:00:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS668.mp3
Category:general -- posted at: 12:01am EDT

Are you fired up and ready to take on the weekend or are you hoping to get some much-needed rest? If you want a little push in the right direction with insights and advice you can use to advance your ecommerce business, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful and engaging episode!

Focus on finding a solution.

Let’s face it; people are more likely to focus on problems rather than solutions - that’s just human nature. But where does only focusing on problems get you? Down in the dumps! Yes, you are allowed to get upset and frustrated when things don’t go your way, but you can’t stay there if you want to be successful. Leaders who are ready to take their business to the next level give themselves space to get angry and then they pivot to find a solution. Tune into this episode of The Amazing Seller as Scott expands on this valuable lesson!

Create your own bundles.

As an ecommerce seller, you need every trick, tip, and tool in your toolbox if you have any hope to beat the competition. Did you know that one of the best tools you have is an easy option to bundle your products or variations? It’s true! Why not manually package a few of your products and variations and list them to see how they perform - what do you have to lose? Get the full run down from Scott on what it will take to make this experiment work by listening to this informative episode of The Amazing Seller - you don’t want to miss it!

Brand Accelerator Live!

When was the last time you were really encouraged on your entrepreneurial journey? It doesn’t happen too often, does it? If you find yourself struggling to stay focused and positive - you aren’t alone! Why not take the time to invest in your growth as a leader and connect with like-minded leaders? Scott has poured a ton of time and energy into Septemeber’s Brand Accelerator Live event. He’s attended a ton of ecommerce events, and he wants this one to stand out from all the rest. Learn more about what will be featured and how to get a great price by visiting the link to the event in the resources section at the end of this post.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Scott’s thought of the week, focus on the solution.
  • [4:45] Question: How and can I create bundles on Amazon and be profitable?
  • [9:00] Why you should try a test bundle.
  • [15:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS667.mp3
Category:general -- posted at: 3:00am EDT

Let’s face it; this ecommerce game is not for the faint of heart. As you’ve been busy building your ecommerce business or taking steps to start - you’ve likely realized that it's going to take a lot of work. That’s true - but all of the hard work is worth it! On this episode of The Amazing Seller, you’ll hear from Scott as he explains his mindset and how he stays in the game even when things get difficult. If you want to know how to endure the challenges that will come your way, this is the episode for you!

Get mad, then get to work on a solution.

One of the toughest aspects of running your own small business is having to deal with the crap when it hits the fan. When you are the boss, the buck stops with you! So what do you do when you run into a significant challenge? According to Ryan Lee from Rewind Bars, the best solution is to let yourself get mad for a few minutes and then take that energy and use it to find an answer to your problem. While Ryan’s approach isn’t easy - it is practical. Learn more about this critical topic by listening to this episode of The Amazing Seller!

You’ve got to dig deep!

If you have any hope for your ecommerce business to go the distance, you’ve got to be prepared to dig deep! When things get tough, and adversity rears its ugly head you need to have already decided that you’ll do what it takes to see the challenge through. If you think that your business won’t face any challenges, you are fooling yourself! Scott doesn’t sugarcoat the entrepreneurial journey - he’s prepared to share it all with you, the good, the bad, and the ugly. Don’t miss this episode of The Amazing Seller to learn more!

Who is in your corner?

Our society often looks at entrepreneurs as these mythical figures who pop up out of nowhere to enjoy instant success - has that been your experience? If you are anything like Scott, your answer is a resounding, “No!” So how does an entrepreneur get their business off of the ground? The answer is, it takes a lot of hard work and support - you need both! Hard work will get you far but if you surround yourself with people who aren’t supportive it’s like tying one hand behind your back. Do you have like-minded and supportive people in your corner? Tune into this episode of The Amazing Seller as Scott expands on this important subject!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:45] Why you need to have like-minded people in your corner.
  • [5:15] Scott talks about an issue he ran into with the TAS website.
  • [14:15] When things go wrong, let yourself get mad then find a solution!
  • [16:30] How an email list can help you in a pinch.
  • [21:30] You’ve got to dig deep!
  • [24:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS666.mp3
Category:general -- posted at: 9:11pm EDT

If you’ve been around the TAS community for very long, you know that Scott loves to share his thoughts and viewpoints on life and to build a business. Lately, he’s been having these “Real Talk” sessions where he explains his perspective in a very matter of fact way. Good news! It’s time for another Real Talk session with Scott! On this episode, you’ll hear Scott stress the value of creating your own goals and avoiding the comparison trap. Have pen and paper ready; you don’t want to miss a minute of this helpful episode!

Chunk it down.

Do you ever find yourself wondering if you’ll ever really make it to the level of success you’ve been dreaming about? Does it seem like all the stars would have to align for your business to get off of the ground? While it’s no small feat to start a business from scratch, the truth is, it can be done! If you find yourself overwhelmed by the big goal, do what Scott teaches - chunk it down! Break up the steps you need to succeed in small tangible goals that you can measure along the way. To hear more about setting goals and achieving them, make sure to catch this episode!

Watch out for the comparison trap!

Did you know that one of the biggest enemies of success is getting stuck in the comparison trap? It’s true! Time and time again good business leaders get sidetracked from their ultimate goal because they were too busy paying attention to the grass on the other side of the fence. By all means, learn from successful leaders like Scott but don’t measure your progress based on what they’ve achieved. Tune into this episode of The Amazing Seller as Scott expands on this important lesson!

TAS tools to help you succeed.

It can be so frustrating to have all the drive and desire to build a business, but you don’t have access to the tools you need to succeed. Years ago when Scott first got started in the ecommerce industry he didn’t have a community like TAS that he could learn from so he started documenting the process and invited people like you along for the ride. Now, Scott has the resources and the experience to help sellers reach the level of success he’s enjoyed. If you are ready to put in the time and learn what you need to do for your business to thrive - make sure to check out Scott’s, “Ecommerce Business Formula” ebook and the Brand Accelerator Live event. These tools were created with you in mind - you can find more details by visiting the links in the resources section at the end of this post.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [7:00] Scott breaks down some success numbers.
  • [12:00] How passive income and external traffic can help sustain your business.
  • [16:00] There is no one size fits all solution.
  • [18:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS665.mp3
Category:general -- posted at: 3:00am EDT

Are you fired up and ready to push the envelope in your ecommerce business? What is keeping you fired up and on the attack? If you find yourself a little sluggish and struggling to muster up the drive to keep going, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful episode featuring Scott’s valuable perspective!

Surround yourself with like minded people!

Have you ever walked into a room and felt your attitude and energy just change like someone flipped a light switch on or off? You know the feeling when you go into a room with happy people, and you soon find yourself feeling happy, or you walk into a room with angry people, and you feel automatically on edge? The fact of the matter is, who you surround yourself with daily matters! Are the people in your life supportive and encouraging or are they a drain? If you have any hope for long term success in your business, you’ve got to have like-minded people in your corner rooting for you. To hear more about this critical topic, make sure to listen to this episode!

Scott’s tips for making the most of an event.

Have you made an effort to travel to an ecommerce event yet? What is holding you back? If you have attended one, what did you like about it? Many business leaders are rightly hesitant to put in the time and energy necessary to attend an event, are they even worth it? Scott knows this feeling all too well, and he’s put together a few tips to help leaders like you get the most out of attending an event.

  1. Be open to learning from new perspectives.
  2. Network with people at the event.
  3. Take notes!
  4. Stay at the hotel where the event is hosted.

Don’t go to an event without any preparation! If you want to get the most value out of your time, pay attention to these tips from Scott. To hear Scott expand on each of these tips, make sure to listen to this informative episode of The Amazing Seller!

How Brand Accelerator Live will be different.

Do you ever feel like if you’ve been to one ecommerce event that you’ve been to all of them? If you’ve felt that way, good news - you're not alone! Scott has been to some awesome events and some terrible ones over the course of his career. Now he’s leveraging all those experiences to bring sellers like you an event that is a cut above all the rest. At Brand Accelerator Live, you can expect an environment built from the ground up with your experience in mind. You’ll get practical tools and resources you can use to get your ecommerce business to the next level of growth. To learn more about what sets Brand Accelerator Live apart from all the other events, make sure to check out the link located in the resources section!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Scott’s thought of the week; surround yourself with like-minded people.
  • [13:00] Question: What events should I attend to grow my business?
  • [18:40] The event you should attend.
  • [20:50] The pros of attending an event.
  • [26:30] A few cons of attending events.
  • [29:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS664.mp3
Category:general -- posted at: 1:36am EDT

What would it mean for your ecommerce business if you had over 1,000 new subscribers to your email list before the end of next month? Does that sound too good to be true? It’s not! On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his seven steps to get 1,000 new subscribers to your email list. This is your chance to learn from an industry leader and the strategies he has used to succeed, what are you waiting for? Have pen and paper ready; you don’t want to miss a minute of this helpful episode!

7 steps to build your email list

If you’ve been around the TAS community for very long, you know that Scott is constantly looking for ways to help sellers like you build an email list. Scott isn’t putting in all of this effort into creating resources based on theory alone - he’s seen it work! Here are Scott’s seven steps to build an email list.

  1. Identify your market.
  2. Find out where your market spends their time (online.)
  3. What is your target market buying?
  4. Create a giveaway contest.
  5. Set up an auto-responder.
  6. Drive traffic.
  7. Follow up!

Where do you need to start on the seven steps? Are you at the beginning with #1 or have you made your way, half-way to #4? To get the full rundown on each of Scott’s seven steps, make sure to check out this episode of The Amazing Seller!

Know your audience!

If you had to describe your target audience right now, could you? It might sound like a silly exercise, but it’s vital to the success of your business! Too often ecommerce leaders try to go big and make a splash with their marketing efforts only to find that they spend time and money reaching the wrong audience. Don’t let that happen to you! Make sure you know how to target and vet the right people for your brand by listening to this helpful episode of The Amazing Seller!

Make sure to follow up.

Don’t you hate it when you send an email or a text, and you never get a reply back? Any business that operates like that is designed to fail! What are you doing to make sure your ecommerce business is prepared to follow up and nurture a relationship with your customers? An easy way to look more professional and polished than you might be is to focus on providing consistent follow up with your customers. To hear what Scott does to drive this message home in his business, make sure to listen to this episode of The Amazing Seller!

Catch the Early Bird Special!

As a business leader, you know how important it is to know exactly how much money is coming in and how much is going out of your business. Why let an opportunity to get a significant discount on an event slip by? You could use those savings to reinvest in your brand! Make sure to check out the early bird pricing available for Scott’s Brand Accelerator Live event in September. It might sound like a safe distance away, but the truth is - it’s almost May! You can grab a ticket to the event by going to the link located in the resources section at the end of this post.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:15] Make sure to check out Brand Accelerator Live.
  • [9:10] Do you know who your market is? Have you niched down? Where do they hang out?
  • [14:20] Tips on creating a contest to get more folks interested.
  • [17:30] How an auto-responder can help your audience get connected.
  • [21:00] What it takes to drive traffic to your contest.
  • [26:30] Don’t forget about sending follow up emails!
  • [29:30] Scott recaps all 7 steps to build your email list to 1,000 subscribers in 14 days.
  • [36:40] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS663.mp3
Category:general -- posted at: 2:58am EDT

Wouldn’t it be great to have passive income rolling into your bank account regularly? Of course! Is it really possible to leverage your email list and home base to bring in additional revenue? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why email list building is so important, how to utilize a Facebook fan page, why you should attend Brand Accelerator Live, and much more. If you are ready to unleash the full potential of your ecommerce business, this is the episode for you!

Your most important asset.

What is the state of your email list? Do you have an email list big enough to drive traffic and sales for your ecommerce business? If not, you need to make expanding that list a top priority! As you build your business, remember what Scott always says, “Your email list is your most important asset.” If you find your brand is struggling to get the momentum you had hoped for, you might want to start investing in your email list. To hear more about this important topic, make sure to catch this helpful episode!

Know your audience!

Do you know your target audience inside and out? Where do they spend their time online? Are they more active on Facebook or Instagram? If you don’t know your audience, how do you expect to reach them? Scott has developed key practices that sellers like you can use to connect with and reach your audience. If you haven’t already, make sure to check out the Ecom Business Formula book that Scott has created for TAS followers like you! Learn more about reaching your target audience on this episode of The Amazing Seller - you don’t want to miss it!

Brand Accelerator Live

As a small business owner, you are used to investing a ton of resources into your fledgeling business but have you done much to invest in your personal development? When was the last time you finished a business book or a course to help you improve your leadership skills? One of the best ways to hone your skills and pick up a few new ones is by attending a live event. These are the type of events that give you insights you might have never considered - so what are you waiting for? Grab your ticket to Brand Accelerator Live by checking out the link in the resources section below!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:20] Email list building REALLY works.
  • [9:20] Make sure to create a Facebook fan page and a homepage.
  • [14:00] Scott explains how they’ve been able to convert traffic to income.
  • [19:20] Do you know your audience?
  • [21:40] Action steps you can use.
  • [26:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS662.mp3
Category:general -- posted at: 4:08pm EDT

You made it through another week of building your ecommerce business or laying the groundwork, good job! Don’t pat yourself on the shoulder just yet; it’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, plans for the Brand Accelerator Live event in September, and much more. This is the episode you need to keep you headed in the right direction, don’t miss it!

Take care of your customers!

If you’ve been around the TAS community for very long, you know that one of Scott many soapbox issues is customer service. It’s gut check time, how are you doing when it comes to customer service? More importantly, how would your customers say you are doing in that area? If you don’t get this critical aspect of your ecommerce business right, you’ll never stand out from all the other brands on the marketplace. What are you waiting for? Put together a customer service plan for your business today! Here more about this topic from Scott by listening to this episode of The Amazing Seller.

Launch a product on Kickstarter?

Have you ever backed a project on Kickstarter? Just going to the site and browsing around can give even the least creative entrepreneur inspiration to become the next Thomas Eddison! What would it look like if you could leverage your brand to launch a successful product on Kickstarter or a similar crowdfunding platform? Thankfully, Pat Flynn over at Smart Passive Income has done just that! According to his experience and Scott’s assessment, launching a product by crowdfunding is a great way to get your product on the marketplace, but there are factors to consider. To get the full run down of his experience, make sure to check out the link to Pat’s podcast episode located in the resources section at the end of this post.

Brand Accelerator LIVE

Do you have all the tools you need to take your ecommerce business to the next level of growth? Sure, you could buy a few more books or take some courses online but imagine what it would be like to attend a live event with like-minded business leaders. Scott’s Brand Accelerator Live event was created with leaders like you in mind. It will feature sessions and workshops filled with material that you can use right away to improve your business. Make sure to check out the link to grab your ticket below!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:15] Scott’s thought of the week. Take care of your customers.
  • [6:50] Question: How and can I launch a product on Kickstarter?
  • [15:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS661.mp3
Category:general -- posted at: 3:00am EDT

What if there was a way to grow a brand by building a following of dedicated fans who catch your vision and message? Sounds too good to be true, right? It’s not! On this episode of The Amazing Seller, you’ll hear from someone who made it happen, Ryan Lee. In his conversation with Scott, Ryan explains how he dealt with setbacks in his business, what caused him to make a pivot, how to cultivate a following, why an email list is so important and much more. Don’t miss your chance to learn from Ryan’s fascinating perspective!

Is it time for your brand to pivot?

Many years ago when Apple was just a dream in the minds of Steve Jobs and Steve Wozniak, do you think they’d ever had fathomed that their business would eventually be known for phones more than computers? Great business leaders don’t automatically forge ahead when things get tough; they consider what it might take to pivot their brand to get into a better market position. While he’s not quite to the level of fame and success as Steve Jobs, Ryan Lee has learned the power of making a pivot in business. To learn how his company, Rewind Bars made a critical pivot, make sure to listen to this powerful episode of The Amazing Seller!

Looking at setbacks as opportunities.

How do you deal with adversity? Do you tend to rise to the occasion or do you hold up and wait for the trouble to pass? Ryan Lee and his team had everything squared away and ready for Rewind bars to launch when they got some devastating news, their product would be delayed by two months. Did Ryan let this setback keep him down in the dumps? No! He got pissed off, took a breath, and then went to work on a solution. Ryan saw the delay not as some monumental failure but as an opportunity to continue developing and cultivating the relationship he had built with his audience. Take this moment to learn from Ryan’s story! Hear more by listening to this episode of The Amazing Seller!

Don’t try to please everyone!

Think back to why you wanted to strike out on your own and start your business. Chances are, you’ve ventured out on your own because you want to make your mark on the marketplace. Too often, in the process, many business leaders get distracted, and they try chasing every sale they can get. You don’t want to do that! If you do, you’ll find yourself trying to please or appeal to everyone while never connecting with anyone! Face the facts, your product or service will only attract a certain segment of the population, and that’s OK. The market is big enough for you to build your business without appealing to every potential customer.

Why you should build an email list.

If you’ve been around the TAS community for very long, you know that Scott is very passionate about helping sellers like you build an email list. You might be convinced that this is just a “Scott thing” and not a great business strategy, but you’d be wrong! Ryan Lee is also convinced that building an email list and treating that list well is one of the smartest things you could do for your brand. So what are you waiting for? Listen to this episode for Ryan’s take on why sellers like you should devote time and resources to email list building; you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Scott welcomes his guest, Ryan Lee.
  • [4:00] Ryan gives an update on his brand, Rewind.
  • [6:15] How Ryan dealt with a significant setback with his product launch.
  • [13:30] Why you should be prepared to pivot in your business.
  • [18:30] You don’t know what you don’t know. Just jump in!
  • [21:15] Remember, you can’t please everyone.
  • [28:30] What is Ryan’s strategy for driving sales?
  • [33:45] Ryan stresses the value of building an email list.
  • [47:45] Connect with Ryan.
  • [49:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS660.mp3
Category:general -- posted at: 3:00am EDT

Imagine if there was a way to sort through international suppliers without all the hassle and headache, wouldn’t that be nice? Good news! There’s a new tool on the marketplace! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes returning guest, Greg Mercer. In his conversation with Scott, Greg talks about the new Jungle Scout tool the Supplier Database, how sellers like you can use this new tool, why you should vet your suppliers, and much more. Don’t miss a minute of this fascinating episode!

What is the Supplier Database?

Let’s face it; finding the right supplier for your ecommerce business is not a fun task. Have you found the process a challenging one on your journey? Seeing many ecommerce sellers struggle with this process, Greg Mercer and the folks at Jungle Scout went to work creating a solution, the Supplier Database. The Supplier Database is the first-of-its-kind feature among Amazon selling tools, helping sellers find legitimate global suppliers used by the world’s best brands. To hear more about the Supplier Database right from the source, make sure to listen to this episode of The Amazing Seller!

Why it's a good idea to vet your suppliers.

Do you ever get nervous when you place an order even for a sample through a supplier overseas? With the rise of fraudulent activity, many sellers are nervous about sending money overseas. Have you found a good way to vet suppliers you want to work with or do you just cross your fingers and hope for the best? Thankfully, the folks at Jungle Scout have been hard at work creating solutions for sellers like you. Don’t leave it all up to guesswork, vet your suppliers! Learn more about why and how you can vet your suppliers from Jungle Scout’s Greg Mercer on this episode!

The difference between factories and trade companies.

Have you ever wondered how to tell the difference between factories and trade companies? What is it that reveals the difference between these two suppliers? On this episode of The Amazing Seller, you’ll hear from Jungle Scout’s Greg Mercer as he explains how to spot the difference. According to Greg, it all comes down to the line up of items that they offer. A trading company will have a wide range of different products (i.e. iPhone cases, shoes, sunglasses, etc.) while a factory will only feature a certain type of products (i.e. wood products). Get more helpful details on this important topic by listening to this episode!

Be willing to try something different!

Have you ever heard that old definition of insanity? “The definition of insanity is doing the same thing over and over and expecting different results.” Could that quote apply to you and your approach to building your ecommerce business? When was the last time you changed things up and tried a new strategy or tool? If you are unhappy with the results you’ve seen lately, try something different. Make sure to catch this episode of The Amazing Seller to get some fresh ideas that will help you take your business to the next level of growth!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Scott welcomes back his guest, Greg Mercer.
  • [7:00] What advantage does the Supplier Database give sellers?
  • [12:40] Can’t my competitors use the Supplier Database against me?
  • [16:15] How you can use the Supplier Database to vet suppliers.
  • [20:20] Why it’s helpful to know the country of origin for your suppliers.
  • [22:30] How do you connect with a supplier that you find on the Supplier Database?
  • [25:30] The data that the Supplier Database gives sellers.
  • [30:45] Recognizing the difference between factories and trade companies.
  • [32:40] Closing thoughts from Greg and Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS659.mp3
Category:general -- posted at: 3:00am EDT

We are in the throws of Spring where everything is blooming, is your ecommerce business doing the same? Are you thinking about taking it to the next level of growth? If so, you are in luck! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares one of this thought of the week, answers a question from a TAS follower like you, and much more. Have pen and paper ready; you don’t want to miss a minute of this helpful episode!

Waiting sucks!

Remember when you were a kid, and you’d impatiently wait for Christmas day or your birthday? Do you ever get that impatient feeling when it comes to your ecommerce business? If you do, you aren’t alone! To this day, Scott finds himself impatient as they start and stop work on their lake house property. If you find yourself impatient, don’t let that get you down! You’ll get there, give yourself time to succeed, contrary to popular believe, success doesn’t happen overnight! To hear more about this important topic, make sure to listen to this episode of The Amazing Seller.

Should you create a second brand?

What should you do if you are ready to expand your brand? Do you create a second brand through Amazon which will include new tax filings and separate bank accounts or is there another solution? According to Scott, the best option is to stay close to your original brand; you can branch out from it to an adjacent niche but not something completely different. If you take this approach, you can form a sub-brand. Go deeper with this subject, make sure to catch this engaging episode of The Amazing Seller!

Brand Accelerator Live

If you’ve been around the TAS community for very long, you’ve likely heard about the upcoming Brand Accelerator Live event in September. Do you have your ticket yet? This is going to be a wonderful event full of helpful resources and networking opportunities. While it might feel like Scott just announced this event yesterday, the truth is it is just around the corner! Remember this is an investment in your business, so see what you can do to find the funds, connect with your accountant if you have to! You don’t want to miss this informative and fun event!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:15] Make sure to grab your ticket for Brand Accelerator Live.
  • [7:50] Scott’s thought of the week; waiting sucks!
  • [15:00] Question: Should I create two Amazon Business Accounts?
  • [24:15] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS658.mp3
Category:general -- posted at: 11:36pm EDT

What will it take to get your ecommerce business in front of one million people? Do you have any idea how to make that happen? If you don’t, you are in the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he explains how they were able to reach one million people on Facebook for FREE. You read that right; it’s not a typo! Don’t put this episode on the back burner; this is one you can’t afford to miss. Have pen a paper ready; you are going to need it!

Make sure to put yourself out there!

If you want to reach one million people on Facebook like Scott’s brand did, you’ve got to be willing to put yourself out there. What does it look like to put yourself out there? Start creating content! You don’t have to have all the right equipment or the perfect message; you just have to start creating content. Don’t worry, you’ll learn and adapt your approach as you go, but you’ll never reach the people you want to reach if you don’t take a step into the unknown. Learn more about creating content by listening to this helpful episode of The Amazing Seller!

Be open to new partnerships.

Did you know that one of the best ways to increase your reach is by connecting with other brands and influencers? It’s true! If you can build up content and engagement for your brand, you’ll likely attract other brands as Scott did. If you think about it, it is similar to brands hiring a celebrity spokesperson. While it is smart to be cautious, be open to a mutually beneficial partnership that would help both brands. To hear what this type of partnership looks like, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!

Don’t forget to build your email list.

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you realize their need to build an email list. Have you done it yet? If not, what are you waiting for? As your business grows and gets increasingly dependent on Facebook, YouTube, Instagram, and the rest to get your message out, what would happen if one of those channels fails? Would your revenue stream suffer a significant setback? What if you could turn to an asset like an email list to connect directly with your customers? You can! Learn more about the value of creating and maintaining robust engagement with your email list by listening to this episode of The Amazing Seller.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:50] Put yourself out there on the marketplace.
  • [7:50] How turning on Ads can help you bring in revenue.
  • [14:45] Five ways increased traffic grows your brand.
  • [17:45] Why you should check out the Ecom Business Formula Book.
  • [19:20] Build your email list!
  • [21:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS657.mp3
Category:general -- posted at: 4:30am EDT

If you’ve been around the TAS community for very long you know that Scott is passionate about helping sellers like you get more attention in your market, after all, attention is the new currency! On this episode of The Amazing Seller, you’ll hear from Scott as he shares five ways to help you get more traffic and increase revenue in your business. Don’t leave it all up to guesswork or trial and error! Learn from Scott’s seasoned advice so you can hit the ground running by listening to this episode. You don’t want to miss it!

Can you use social media to promote your brand?

Maybe you’ve just started building your brand, or you’ve been doing it for a while, and you are ready to expand. Either way, you need to give serious thought to your social media engagement strategy. You cannot ignore this valuable tool to promote your brand and drive business! On this episode of The Amazing Seller, Scott walks through some helpful tips and how you can use this platform wisely. Make sure you have pen and paper ready for this episode!

Build an email list.

If you had a sure fire way to communicate with your customer base, roll out new promotions to spike your sales, and a test new product ideas, would you jump on board? Of course, you would! So how’s your email list strategy working out? While it’s not always perfect and there can be issues along the way, building an email list has proven time and time again to be one of the best ways to connect with your customers and drive sales. Hear more on this topic from Scott by listening to this episode!

Use YouTube to your advantage!

As an ecommerce seller, you’ve probably heard that video is a huge aspect of online branding these days. So what can seller like you do to utilize this popular tool to grow your business? Unfortunately, you can’t just create a good video, publish it on YouTube, and then expect the traffic to follow; it doesn't quite work that way. If you want your video to gain traction, you’ve got to prime it by sending people from your email list or Facebook group to the video and engage with it. To hear Scott explain all the ins and outs of getting your video the right amount of attention, make sure to listen to this episode of The Amazing Seller!

How to connect with influencers.

Have you reached the point in building your business where you are looking into making connections with social media influencers to grow your brand exposure? What is your plan? On this episode of The Amazing Seller, you’ll hear from Scott as he touches his approach to connecting with social media influencers on platforms like Facebook, Instagram, and YouTube. Connecting with an influencer can have a huge impact on the growth of your ecommerce business. To hear more details on this topic, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:00] Why you need to build an email list.
  • [9:30] Create content for your audience.
  • [13:15] Use Facebook to grow your reach!
  • [19:20] How a YouTube channel can help you connect with your customers.
  • [21:30] Why you need robust social media engagement.
  • [24:00] Don’t forget about connecting with influencers!
  • [27:00] Scott recaps all five ways to get traffic.
  • [30:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS656.mp3
Category:general -- posted at: 4:30am EDT

How are things looking with your ecommerce business? Have you been able to hit all the benchmarks and milestones you had hoped to hit at this point? If you want to get some solid advice on how to keep reaching your goals and building a business you can be proud of, you’ve come to the right place! It is time for another session fo Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this engaging episode!

Stop and smell the roses

It sounds kind of cliche but, when was the last time to stopped to smell the roses? At the heart of the question is this, when was the last time you slowed down and just appreciated the beauty of life around you? Let’s face it. Life as an entrepreneur can be stressful! You need moments in your day where you can stop, look up from your computer screen or go for a walk. How do you stay grounded in reality? Tune into this episode of The Amazing Seller as Scott explains how sellers like you can keep the important aspects of life a priority.

Why you need to diversify your income

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you diversify your channels, so your business isn’t dependent on just one. Did you know that principle applies to your personal income too? It’s true! Too often people get so focused on building their success and planning their future that they fail to set up sustainable financial plans. On this episode, you’ll hear from Scott as he explains how he started to branch out and create assets like his lake house property. You don’t want to miss this helpful episode!

Learn the process!

Do you ever wonder how leaders like Scott have been able to build a sizeable platform like TAS? According to Scott, it all comes down to learning the process. Whether it’s building a photography business, selling projectors on Ebay, retail arbitrage, or building an ecommerce brand, Scott says the one constant has been his ability to learn the process. At the heart of all these ventures, Scott has been able to cut through the complexity to learn what makes a business tick and he wants you to do the same! Check out the Ecom Business Formula ebook to see what Scott’s process is all about; you can do that by clicking the link in the resources section.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Scott shares his thought of the week.
  • [11:50] Question: What additional investments or business ventures are you doing?
  • [27:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS655.mp3
Category:general -- posted at: 4:30am EDT

Where is the best place to go for sourcing new products? Sure you could hit up the usual suspects like Alibaba, or you could try a different group like Global Sources. On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Meglah from Global Sources. In her conversation with Scott, Meglah talks about how she got started with Global Sources, what you need to know about sourcing your product, the difference between a trading company and a manufacturer, and much more. Don’t miss a minute of this informative episode!

Sourcing your product.

Trying to figure out the sourcing piece of building your ecommerce business can be quite the hassle. Meglah is here to help cut through all the complexity and help sellers like you get a better understanding of what sourcing your product entails. Starting off, make a list of what your ideal supplier would offer. Once you’ve determined the parameters, it will make your search that much easier. If you just want to get test products and samples, your best bet is to connect with a trading company. To hear more about sourcing your product, make sure to listen to this episode of The Amazing Seller!

The difference between a trading company and a manufacturer.

Do you ever get confused by the terms and the differences between various organizations like a manufacturer and a trading company? You are not alone! Thankfully, we’ve got Meglah here to help clear up some of the confusion. According to Meglah, a manufacturer has their own factories, and they specialize with one type of product like wood, metal, or plastic. Trading companies will often have several different types of products available, and they usually won’t help you modify a product. Learn more about the difference between these two types of suppliers by listening to this episode!

Why you should check out Global Sources.

Don’t get stuck using the same old names in product sourcing if you don’t have to! Branch out beyond Aliexpress and Alibaba and give Global Sources a shot. Global Sources has been in business for over 40 years. They have built a trustworthy B2B platform that serves buyers and suppliers online and offline. Global Sources has more than 1.5 million international buyers, including 94 of the world's top 100 retailers who use these services to obtain product and company information to help them source from overseas supply markets. You can learn more about Global Sources by checking out their website located in the resources section.

Make sure to do your homework!

Let’s face it, sourcing your product can be a complicated and scary process! After all, you are talking about sending funds overseas with the hope that you’ll get a shipment of product in return. Don’t take this step lightly; do your homework! If you still don’t feel comfortable after your research, reach out to folks like Meglah to see if they can help alleviate some of your fears. To learn more about the whole sourcing process, make sure to check out this helpful episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Meglah joins the podcast to talk about her work with Global Sources.
  • [7:00] What you need to know about sourcing your product.
  • [9:00] The difference between a trading company and a manufacturer.
  • [13:30] What makes Global Sources different than their competitors?
  • [16:45] How does Global Sources vet their manufacturers and suppliers?
  • [19:00] Meglah talks about the Global Sources process for getting product samples.
  • [24:30] Where are the suppliers featured by Global Sources located?
  • [29:40] Scott and Meglah take a look at the Global Sources website.
  • [32:30] What is the benefit of attending a trade show?
  • [38:00] How to connect with Meglah and Global Sources.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS654.mp3
Category:general -- posted at: 4:30am EDT

Scott always tries to keep things down to earth and approachable but do you ever wish you could just shoot the breeze with him and get his unfiltered thoughts? If so, you are in luck! It is time for another Real Talk session with Scott and Scotty, this time from their hot tub. On this episode, you’ll hear the guys talk about a recent customer service experience, how Scotty is growing his basketball coaching business, what it takes to serve your market, and much more. Don’t miss a minute of this helpful conversation between Scott and Scotty!

Don’t skimp on customer service!

When was the last time you had really terrible customer service? Unfortunately, those negative experiences tend to stand out in our minds way more than the positive ones. This is why you need to focus on delivering high-quality customer service each time you get a chance to interact with your customers or potential customers. The last thing you want your brand to be known for is poor customer service. On this episode of The Amazing Seller, you’ll hear from Scott and Scotty as they share a helpful lesson about customer service that they experience, don’t miss it!

Focus on delivering value.

Did you know that you can gather followers who become fans of your brand just by showing up and delivering value for no charge? It’s true! Just think about how you came to be a fan of TAS, sure Scott has some products he offers, but you get so much great content for free! If you can find a way to create resources like a podcast or an ebook, you can leverage that resource to grow your following. To hear more about this effective strategy, make sure to listen to this episode of The Amazing Seller!

How making connections can help your brand grow.

Some of the best ways to grow your brand won’t cost you any money. Seriously! Once you’ve created content for your brand, consider reaching out to other brands to partner with and cross promote. If you can deliver value to their audience and they can deliver value to your audience, it’s a win, win! What do you have to lose? Just reach out and make the ask, the worst thing that can happen is they ignore you or they say no. To hear how Scotty was able to make the right connections to grow his business, make sure to listen to this episode of The Amazing Seller!

Slow and steady wins the race.

If you’ve been part of the TAS community for very long, you know that Scott often talks about the value of adopting a slow and steady approach to building your brand. Sure, you could go out there and try to catch lightning in a bottle but why do that when you can follow a tried and tested approach? Look, it might not be sexy and popular, but Scott’s approach to brand building works! Learn more about brand building and the slow and steady approach from Scott by listening to this informative episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Scott and Scotty start the REAL TALK session in the hot tub.
  • [11:00] Why good customer service is so important.
  • [15:00] Scotty talks about his business training basketball players.
  • [18:45] Why networking in your target market can help you grow your business.
  • [23:00] Delivering value and supporting your market.
  • [28:40] Slow and steady wins the race.
  • [32:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS653.mp3
Category:general -- posted at: 4:30am EDT

Are you fired up and ready to take your ecommerce business to the next level of growth? What are you waiting for? Would you like to get more information and best practices before you jump in with both feet? If so, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss this opportunity to learn from Scott’s seasoned advice!

Slow and steady wins the race.

You’ve heard that old fable about the tortoise and the hare right? Of course the moral of the story is that the steady persistence of the tortoise is more valuable than the bluster and speed of the hare. Which character best represents your approach to building your ecommerce business? There are way too many hares out there and not enough tortoises! If your ecommerce business has any hope for long-term success, you’ve got to willing to put in the time and effort required. To hear more about the value of going slow and steady, make sure to listen to this episode of The Amazing Seller!

Content creation tips.

Do you find yourself struggling to come up with content ideas for your ecommerce business? Let’s face it, coming up with engaging content that will keep people coming back sounds like a huge task but in reality, it is easier than it sounds! Think about the type of content that draws you in as a customer, do you resonate with the polished and perfect messages or do you relate to a more authentic and down-to-earth approach? If your audience is the high-end beauty market, you’ll probably want a more polished approach, but if you are targeting rock climbers, you can be a little more barebones. Get more helpful tips on content creation from Scott by listening to this episode of The Amazing Seller; you don’t want to miss it!

Doing nothing isn’t an option!

If you’ve been around the TAS community for very long, you know that Scott doesn’t sugarcoat his message. He often explains that building an ecommerce business will be difficult and that you shouldn’t buy into success-overnight messages. While it will take hard work to build your business, that doesn’t mean that you should sit on your hands until the stars align (because they won’t)! You’ve got to be willing to take advantage of the time and resources you have at your disposal, don’t get hung up on what you don’t have. At the end of the day, doing nothing isn’t an option! Learn more about staying the course and building a successful ecommerce business on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Scott’s thought of the week; slow and steady wins the race.
  • [8:30] Question: What is your advice for content creation?
  • [18:30] Doing nothing shouldn’t be an option!
  • [20:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS652.mp3
Category:general -- posted at: 4:30am EDT

Have you ever thought of buying an existing ecommerce business as a starting point or to expand your current brand? Do you want to eventually sell the ecommerce business you are currently growing? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down the pros and cons of building your own business vs. buying an already established ecommerce business. If you’ve been wondering about the options for selling a business, this is the episode for you! Have pen and paper ready; you don’t want to miss a minute of this informative episode!

Why you should buy an existing ecommerce brand.

There are a ton of risks and challenges when it comes to purchasing an already established ecommerce brand but what about the positive aspects? According to Scott, there are many sellers out there who are putting in the time and effort to grow a brand with the intent to sell it. Here are the advantages of buying an existing ecommerce brand.

  • You get to shortcut the brand building process.
  • Instantly you get an established sales history.
  • You get a built out product suite with connections to suppliers.
  • You’ll have turnkey access to a website, email list, and social media channels.

To hear Scott expand on all the benefits of purchasing an established ecommerce brand, make sure to listen to this episode of The Amazing Seller!

The drawbacks of buying an existing ecommerce brand.

If there were no drawbacks to purchasing an already established ecommerce brand, everyone would be doing it! The truth is, by opting for an established brand, you are paying for the hard work and labor someone else poured into the brand. Here are the negative aspects to consider when it comes to buying an ecommerce brand.

  • The purchase price is going to be high, likely $100,000 or more.
  • You are exposing yourself to risk. The money you use to purchase the brand is tied up.
  • The brand could hit a ceiling after you purchase it.
  • There could be elements of the brand that aren’t visible before purchase.

Make sure to catch this full episode of The Amazing Seller as Scott expands on these drawbacks and much more!

Look for ways to expand and grow the brand!

What is the best case scenario for purchasing an ecommerce brand? Ideally, you’ll find a brand for sale that is underpriced or underdeveloped but with a ton of potential. Sellers like you need to put in the time and do your homework, so you know how ecommerce brands operate. Once you’ve done your research, you’ll have a better idea of what to look for, and you’ll have a reasonable expectation on how to grow the brand. If you are inching closer to the idea of purchasing an ecommerce brand instead of building one from scratch, you need to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:45] The pros of buying an existing brand.
  • [13:20] Look for ways you can advance the brand you want to purchase.
  • [16:00] The cons of purchasing an established brand.
  • [21:00] Should you buy a stake in a brand to expand your brand?
  • [27:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS651.mp3
Category:general -- posted at: 4:30am EDT

How do you attract external traffic to your website or product listing? If you really want to get your ecommerce business going, you’ve got to be an expert at driving traffic! On this episode of The Amazing Seller, you’ll hear from Scott as he talks about how to attract traffic to your website, what it takes to create a digital product, why market research is so important, how to build a home base, and much more! This is the episode you need if you are prepared to go out there and grab attention for your brand, have pen and paper ready!

Scott’s approach to attracting external traffic.

Do you find yourself lost when it comes to getting traffic for your ecommerce business? Don’t waste your time guessing and stumbling around in the dark! On this episode of The Amazing Seller, Scott provides his time-tested approach for attracting external traffic.

  1. Focus on your niche market.
  2. Build an email list.
  3. Launch your product on Amazon.
  4. Publish content regularly on your blog and other channels.
  5. Turn on Ads and start collecting passive income from your hard earned traffic.

There you have it! Your excuses are gone, you’ve got a roadmap to start driving traffic to your website. To hear Scott expand on each aspect of his approach, make sure to listen to this helpful episode!

How to create a digital product.

If you’ve been around the TAS community for very long, you know that Scott is big on creating and marketing digital products as part of a robust brand growth strategy. Have you dabbled with digital products yet? Do they sound too complicated for you? They don’t have to be! Digital products are a great way to grow the depth of your brand and gain credibility in the eyes of your audience. If you are ready to put in the time to create a digital product, then make sure to listen to this episode of The Amazing Seller!

Why you need a home base.

Did you notice a few days ago when most of the internet lost their collective minds when Facebook and Instagram were down for a couple of hours? If Amazon suddenly went down for most of the business day tomorrow, what would you do? Unfortunately, many ecommerce sellers have their entire brand wrapped up in and dependent on, Amazon. The best way to disaster-proof and future-proof your ecommerce business is to start building out your home base. To get the full scoop from Scott on this critical aspect of expanding your brand, make sure to listen to this episode of The Amazing Seller!

Don’t be afraid to try something new!

Let’s face it; building a brand is hard work! You will never get to where you want to be if you keep doing the things that kept you stuck, you’ve got to be willing to step out and try something new. Don’t let the fear of failure hold you back and keep you from the success you deserve! On this episode of The Amazing Seller, Scott gives some helpful insights and lessons that will prepare sellers like you to go out there put it all on the line. Get the help you need to make your goals and dreams a reality!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] How to validate digital products in your niche market.
  • [6:20] Scott’s process for attracting external traffic.
  • [13:00] What is an order bump?
  • [16:30] How do you create a digital product?
  • [24:00] Don’t jump the gun, do your market research!
  • [26:00] Why you need to build a home base.
  • [27:45] Where should you start?
  • [30:30] Scott talks about an experiment that he’s planning.
  • [33:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS650.mp3
Category:general -- posted at: 4:30am EDT

What is the status of your ecommerce business? Is everything going according to plan or are you struggling to gather the momentum you need to succeed? If you need some solid advice that you can put into practice, you’ve come the right place! It is time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful and informative episode!

Fall in love with the process.

Let’s face it, work can be challenging, and it can be even more challenging when you hate to do the work you have to do. What is the solution? Do you quit and find a job you love or do you go into business for yourself? Even when you are self-employed, there will be things that you have to do that you don’t enjoy. What you need to do, according to Scott, is to fall in love with the process. When you fall in love with the process, it doesn’t matter what aspect of your business you are working on, the process of figuring it out and making it work is the point. To hear more from Scott about falling in love with the process, make sure to listen to this episode of The Amazing Seller!

Building a platform for success.

Scott often gets asked the question, “If you had to start all over again, what would you do?” As many of you know, Scott has been doing business online for over a decade, and his approach has evolved over the years. If he had to start over today, Scott says that he would focus on brand building. He would start with market research, niche down like crazy; then he’d begin creating content that would attract his target audience. Essentially, Scott would follow the exact path he lays out in his Ecom Business Formula ebook. Make sure to grab your copy of Scott’s ebook by checking out the link in the resources section at the end of this post!

Are you willing to put in the work?

Scott will be the last person to tell you that building an ecommerce business from the ground up is easy work, and that’s the point, building something worthwhile shouldn’t come easy! Where are you at with your commitment level? Are you all in or do you find yourself struggling to stay focused and motivated? Don’t buy the lie that you can build a brand with little effort. The effort required to build a sustainable business is great but so is the reward! Listen to this episode of The Amazing Seller as Scott encourages sellers like you stick it out, don’t miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Why you need to fall in love with the process.
  • [11:00] Question: If you're starting over from scratch, what are you going to do?
  • [20:00] Are you willing to do the work?
  • [23:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS649.mp3
Category:general -- posted at: 1:11am EDT

Building a thriving ecommerce business is hard work, wouldn’t it be nice if there was a relatively easy way to generate consistent passive income for your brand? On this episode of The Amazing Seller, you’ll hear from Scott and Chris. In their conversation, the guys talk about the success of their new brand, how they’ve used digital products, what an “Order bump” is, how to increase traffic to your site, what it takes to scale your brand, and much more. You don’t want to miss a minute of this valuable episode!

Should you create and sell digital products?

If you’ve been part of the TAS community for very long, you know that Scott and Chris have been working on a new ecommerce brand for the last twenty months. In that new brand that they created, Scott and Chris decided to see how successful they could be with selling a digital product. As it turns out, their efforts paid off! By creating, marketing, and selling their digital product, they’ve been able to generate over $1,500 in monthly passive income. To get the full scoop on how the guys were able to accomplish this feat, make sure to listen to this episode of The Amazing Seller!

Increasing traffic to your site.

As an ecommerce seller, you know that a great product either physical or digital is only as good as the traffic you get coming to your site or listing. What does it take to increase traffic to your brand’s website or listing? You need content! You can’t expect people to give you their attention if you don’t give them something worth sticking around for. What have you done to keep your audience engaged? Have you been able to build trust with your target audience? Make sure to listen to this episode of The Amazing Seller as Scott and Chris explain how sellers like you can increase traffic and expand your brand!

How to scale your brand.

If you want to see your ecommerce brand stand the test of time, you’ve got to become an expert at cultivating a connection with your audience. Too often sellers get excited about building their brand that they forget about how customers buy products! Think about how you made your last purchase, did you make the purchase because it was on sale or because you trusted the brand name? Let’s face it, people love to get a good deal on a decent product, but they stay loyal to a brand that they trust. Don’t you want to create a brand people can trust? To hear more about scaling your brand from Scott and Chris’ expert perspectives, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:15] Scott talks about the success they’ve had with the new brand.
  • [5:20] What is an “Order bump?”
  • [8:00] Chris talks about providing a one-time offer.
  • [10:10] How do you start driving traffic to your site?
  • [20:00] Scaling a brand requires grabbing your audience’s attention.
  • [24:10] Closing thoughts from Scott and Chris.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS648.mp3
Category:general -- posted at: 1:48am EDT

Did you know that there have been three significant updates from Amazon recently? It’s true! If you find yourself wondering what you missed or why these updates are important for you and your ecommerce business, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they discuss Amazon Live, Amazon’s Voice of the Customer (VOC), the value of good customer service, the “Portfolios” addition to Amazon PPC, and much more. Make sure to have pen and paper ready; you don’t want to miss a minute of this helpful and informative episode!

Amazon LIVE

Have you checked out Amazon’s new Live feature? Are you wondering if it is similar to Facebook Live and other tools? According to Amazon, there are three main reasons why you should consider getting your brand featured on the service.

  • Drive sales. During your livestream, shoppers can purchase your featured products in the carousel displayed next to your stream.
  • Interact with viewers. Chat and interact directly with shoppers as they watch your livestream.
  • Be discovered. Reach more shoppers on Amazon.com and build your brand through interactive livestreams.

To find out if it is a good idea to get your brand featured on Amazon Live, make sure to listen to this episode of The Amazing Seller!

Amazon VOC

What if there was a way to get a more accurate idea of what customers think of your products beyond the review they post? Amazon is rolling out a new tool called Amazon VOC; it is designed to display the Customer Experience Health of a seller’s offers and customer comments that are meant to help sellers identify product and listing issues so they can take action to resolve problems. Here are the three main issues Amazon is trying to achieve with Amazon VOC.

  • Review Customer Experience (CX) Health - Understand how each of your offers is performing relative to similar products in terms of customer experience.
  • Understand your customers - Read recent comments and identify common product or listing issues affecting customers.
  • Improve products and listings - Take action to address product issues identified through customer feedback and optimize your listings.

Do you think you’ll use this new feature from Amazon? To get Scott and Chris’ take on this new feature and what it will mean for your ecommerce business, make sure to listen to this episode of The Amazing Seller!

Will “Portfolios” make your life easier?

Let’s face it; there are few people who get as excited about PPC updates as Chris Shaffer! But there is a good reason for sellers like you to get at least a little happy about Amazon’s new update with the “Portfolios” tab in your Amazon PPC account. In the portfolios tab, you can take multiple PPC campaigns and view them as one campaign in terms of ad metrics over time. With this new feature, you can consolidate a broad match campaign, a phrase match campaign, and an exact match campaign into one portfolio inside the Amazon ecosystem. With the new process, you can still view all of your campaigns individually, or you can view them in summary as a group. For an even deeper understanding of what this means for your ecommerce business, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Scott and Chris talk about Amazon Live.
  • [9:00] Why you should take advantage of tools like Amazon Live.
  • [15:30] What is Amazon VOC?
  • [19:20] Why taking care of your customers will make you stand out.
  • [22:50] Chris about the “Portfolios” addition to Amazon PPC.
  • [28:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS647.mp3
Category:general -- posted at: 4:30am EDT

Do you have all the tools you need to help your ecommerce brand compete in a tough market? Wouldn’t it be nice if you had a clear approach that you could use to time and time again to launch products in a challenging market? It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, answers a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful episode featuring Scott expert insights!

If it were easy, everyone would do it!

How do you handle difficulty that comes your way? Do you easily throw in the towel or are you the type that sticks with it to find a solution? Too often people get excited about their plans only to give up on them when things get challenging. Don’t fall for that trap! If you want to build something that lasts, you’ve got to be willing to stick it out in good times and in difficult times. Let’s face it; if creating a successful and thriving ecommerce brand was easy, everyone would be doing it! If you’ve made it this far, you can count yourself among the brave and determined few. Get more helpful insights like this one from Scott by listening to this episode of The Amazing Seller!

How to sell products in a competitive market.

Are you ready to go all in and build your ecommerce brand in a competitive market? Do you think you’ve accounted for all the challenges you’ll face along the way? On this episode of The Amazing Seller, Scott lays out his plan for selling products in a competitive market.

  1. Research the market you want to compete in as a whole.
  2. Niche down and get specific.
  3. Find out how you can educate your target market.
  4. Go where your market is hanging out — Instagram, YouTube, Facebook, etc.
  5. Leverage your interests or your area of expertise.

If you are ready to start putting in the work necessary to build an ecommerce brand that can compete in a crowded market, this is the episode for you. Don’t miss it!

Don’t build your brand around a product!

If you’ve been around the TAS community for very long, you know that Scott wants to help sellers like you build an ecommerce brand that will last. All too often ecommerce sellers focus on the wrong aspects and get distracted by building their brand around a product. That approach might work in the short term, but it won’t work for the long haul! Scott has created a resource that sellers like you can use to build a well thought out ecommerce brand, you can find a link to this resource at the end of this post. Go further with this topic and much more from Scott by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:20] Scott’s thought of the week; if it was easy, everyone would be doing it.
  • [7:15] Question: How can I sell products in a competitive market?
  • [17:40] Scott recaps his approach to selling in a competitive market.
  • [19:20] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS646.mp3
Category:general -- posted at: 9:40pm EDT

Do you want to grab attention for your ecommerce brand? Of course, you do! If you’ve been a TAS follower for very long, you know that attention is the new currency! On this episode of The Amazing Seller, you’ll hear from Scott as he talks about the new Amazon Live feature, how sellers like you can take advantage of it, why brand building is so important, how to create a good video, and much more. If you are ready to put yourself out there and make a bold move for your ecommerce brand, this is the episode for you!

It’s all about getting attention.

Recently, Amazon has rolled out a new feature called Amazon Live. According to Amazon, there are three main reasons why you should consider getting your brand featured on the service.

  1. Drive sales. During your livestream, shoppers can purchase your featured products in the carousel displayed next to your stream.
  2. Interact with viewers. Chat and interact directly with shoppers as they watch your livestream.
  3. Be discovered. Reach more shoppers on Amazon.com and build your brand through interactive livestreams.

On this episode of The Amazing Seller, you’ll hear from Scott as he takes a tour of Amazon Live and gives a rundown of how he thinks the service will work for sellers like you. Don’t miss this opportunity to learn from Scott’s keen insight!

Brand building is the way forward!

Let’s face it, the days of hitting a huge ecommerce homerun with a one-off product are long gone. Sure, some sellers will strike gold here and there but the wave of the future, according to Scott, is brand building. Scott is not the only one sounding the alarm when it comes to brand building; Amazon has just validated Scott’s insight by showcasing this new feature for brands. Will you take advantage of the direction that the ecommerce industry is headed in or will you be left behind? If you are ready to start your journey to build a thriving ecommerce brand, make sure to pick up Scott’s Ecommerce Business Formula ebook, you can find a link in the resources section at the end of this post!

Scott’s basic video formula.

If you find yourself convinced that shooting an Amazon Live or Facebook Live session is the right move for your brand, but you just can’t bring yourself to step in front of the camera, what should you do? Should you focus on working up the courage or is there another solution? Would your fear be reduced if you had a blueprint to creating a good Live video? If so, you are in luck! Scott has compiled his basic video formula that sellers like you can use to get started with creating video content.

  1. Lead with the hook. Right out of the gate you want to tell your audience what they will learn.
  2. Repeat a call to action. Get people to engage by liking, commenting, or sharing.
  3. Deliver the goods. Make your content simple and engaging.

To hear Scott expand on this basic video formula, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Why you need to invest in building a brand.
  • [7:00] Scott explores Amazon Live.
  • [11:45] How sellers like you can use tools like Facebook Live and Amazon Live.
  • [16:00] Scott shares his basic video formula.
  • [19:30] Get into the brand building business!
  • [21:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS645.mp3
Category:general -- posted at: 4:30am EDT

Does your ecommerce business have a solid foundation? Does it have what it takes to go the distance and provide you with reliable income for years to come? If you are looking for ways to diversify your revenue stream, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he goes over the seven ways he’s identified and tested to increase your profits and diversify your revenue stream. This is the episode you need to future-proof your business; you don’t want to miss it!

Add to your product line up.

Did you know that you could have a great addition to your product line up sitting in plain sight? Think about it! You could easily add some variations in size, color, or quality to your existing products. You could also bundle several product or variations together as a packaged deal. Think of how you buy items online and try to target your audience that same way. It doesn’t have to be as complicated as coming up with an entirely new product idea, experiment with the idea that works! To hear more about this important topic from Scott, make sure to listen to this episode of The Amazing Seller!

Content + Traffic + Ads = Increased Revenue

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you see the value in creating content for your niche market. Have you started creating content yet? What are you waiting for? It may sound intimidating and scary, but it doesn’t have to be! Just start creating content like product reviews, or comparisons, or helpful tips for others in your niche. What do you have to lose? Sure, your first videos or blog posts won’t be completely polished and professional, but that’s OK. There is always room to grow and improve, but you’ve got to put yourself out there!

According to Scott, if you can build traffic through your content, then you can capitalize on that traffic by turning on Ads. Turning on Ads will help you with a new income stream so you can focus on expanding your brand. Learn more about creating content and driving traffic from Scott’s expert perspective by listening to this episode of The Amazing Seller!

Create or buy digital products to sell to your audience.

Did you know that you can create an income stream simply by writing an ebook? It’s true! All an ebook would cost you is the time to write it and edit it; the rest of the process is free. That means, when you sell your ebook, you get all the profits! If you don’t think that you have an ebook in you, that’s OK. There are a ton of options out there that allows sellers like you to buy up resources like ebooks or instructional videos that people have created that you can buy or sell on your site. To learn more about these great options to diversify your revenue stream, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Add a new product, variation, or bundle to your brand.
  • [6:45] Consider selling your product on another platform like Ebay or Etsy.
  • [9:00] Add related products to your blog and link to it as an affiliate.
  • [12:00] Build traffic through the content on your blog and then turn on ads.
  • [15:45] Add content to YouTube and use Adsense.
  • [17:50] Include digital content in your brand. Either create it or pay for it.
  • [23:20] Create sales funnels and use Facebook Ads to drive sales.
  • [25:50] Scott recaps all seven ways to diversify your revenue streams.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS644.mp3
Category:general -- posted at: 4:30am EDT

Are you fired up and ready to take on all the challenges that stand in your way of success? Could you use a little push in the right direction? If so, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful episode featuring Scott’s experienced perspective!

Think bigger than just the buyers!

Everyone is going after buyers on the ecommerce marketplace today, are you going to join along with the crowd or are you going to do something that makes your brand stand out? No one wants their business to fade in the background while someone else shines, but so many sellers are not willing to do the hard work to differentiate themselves from their competitors. If you want to stand out, you’ve got to think bigger than just the buyers in your niche, you’ve got to think of your whole niche market and how to stand out as a brand that serves them. To hear more on this vital topic, make sure to catch this episode of The Amazing Seller!

Why niching down works.

Time and time again, sellers turn to Scott to find out how they can sell more of the product they’ve been selling on Amazon. While Scott can provide helpful tips here and there that will move the needle, his approach is focused on identifying niche markets and building a brand from there. Scott doesn’t teach how to niche down to a specific market just for the heck of it, he’s done it and he’s seen the successful results first hand. Don’t be content to just make a few bucks off of the next fidget spinner, build an ecommerce business that will last! Listen to this episode of The Amazing Seller as Scott expands on this important subject.

Make sure to build out your assets.

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build out your ecommerce brand by using tools like external assets. External assets like YouTube channels, Facebook pages, email lists, and ebooks are just a few of the examples that Scott teaches sellers to embrace. Where are you at in the process? Have you started building your external assets yet? If you are looking for a good place to start, make sure to check out the link to the ebook that Scott wrote located in the resources section at the end of this post!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:00] Scott’s thought of the week.
  • [10:50] Question: How do I know which niche to build my brand around?
  • [20:00] How to validate your niche market and grow your brand.
  • [23:00] You need to have a unified and consistent brand.
  • [27:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS643.mp3
Category:general -- posted at: 4:30am EDT

Is your ecommerce business prepared to handle new sales tax changes that multiple states are adopting? Have you been worried about sales tax compliance and find yourself desperately looking for answers? If so, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott and his guest, Martina Chavez from Avalara. In her conversation with Scott, Martina talks about the recent Supreme Court ruling involving Wayfair, the solutions that Avalara has created for sellers, what you need to do to make sure your business is in compliance, and much more. Don’t let the stress of tax stuff distract you! Get the critical information you by listening to this episode!

What happened with the Wayfair case?

If you avidly follow ecommerce news, it's likely that you’ve heard of the Supreme Court case involving the ecommerce business, Wayfair. For those of you who missed the big news, here is what happened in that case.

Basically, the ruling decided that states may charge sales tax on purchases made from out-of-state sellers, even if the seller does not have a physical presence in the taxing state.

This was a major change overturning a case from 1992 which stated that the Dormant Commerce Clause barred states from compelling retailers to collect sales or use taxes in connection with mail order or Internet sales made to their residents unless those retailers have a physical presence in the taxing state.

If you are wondering if this new decision affects your ecommerce business and the state you operate out of, make sure to check out the resource that Martina and her team at Avalara put together, you can find it in the resources section at the end of this post.

How new and seasoned sellers can make sure they are in compliance.

Now that you have a basic idea of what happened with the Wayfair case, you’ll probably want to know how that impacts your ecommerce business. For sellers starting out, this process is easy, start by registering to collect sales tax in your current state (unless your state doesn’t collect sales tax). From there, depending on your volume of sales, new sellers should start the registration process for collecting sales tax in the most populated states like Texas, California, and Flordia. You can also wait and just watch where most of your sales are coming from and start the process in those states.

For more seasoned sellers, the process will prove to me a bit more complicated but not impossible! Basically, follow the same steps as the new sellers need to follow, but you also need to respond to any letters that any states have sent you regarding sales tax compliance. Another good option for many seasoned sellers to submit a Volunteer Discolusre Application (VDA) that allows you to get into compliance with a large up-front sum of money that you have to pay.

The information that Scott and Martina have provided regarding sales tax compliance is only a starting place for sellers like you. Make sure to consult with your professional accountant to ensure that your business is on the right track.

Tax compliance solutions from Alvara.

Let’s face it; all this tax talk is complicated, confusing, and often overwhelming. What if there was a way to cut through all the complexity and trust that all of your tax obligations were taken care of? Good news! The folks at Alvara have worked hard to create a whole line up of solutions that small business ecommerce sellers like you can use.

You can let Avalara handle your sales tax compliance and get more accurate bookkeeping in the process. Avalara can automate sales tax rates, prep, filing, and payment. To hear more about Avalara and the amazing work they are doing to help small business owners, make sure to check out the link to their site located in the resources section below!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Scott welcomes his guest, Martina Chavez.
  • [8:15] Martina talks about the recent case involving Wayfair.
  • [17:15] Tax talk is scary only when there is no solution. Martina talks about solutions.
  • [25:15] What should new sellers do to make sure they are in compliance with tax rules?
  • [31:30] How current sellers can get their business into compliance with tax rules.
  • [39:00] Martina talks about how Avalara can help sellers like you.
  • [46:50] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS642.mp3
Category:general -- posted at: 12:15am EDT

What is the next big step you need to take with your ecommerce business? Are you still in the research phase? Are you focused on building your brand with content to publish on social media? On this episode of The Amazing Seller, you’ll hear from Scott and his son Scotty as they have a “Real Talk” session. In their conversation, the guys talk about eliminating excuses, providing value to their audience, taking action, avoiding the trap of perfection, and much more. You don’t want to miss a minute of this engaging episode!

Stop making excuses.

There will always be a reason why you should wait or get this or that lined up before you launch your ecommerce business. While there are a few legitimate reasons to delay your business, the truth is, most of them are excuses. Don’t let yourself fall for the excuses that keep thousands of men and women from pursuing their dreams. You don’t need to have all the answers, and everything figured out to take your first step. To hear Scott and his son expand on why you need to kick your excuses to the curb, make sure to listen to this episode of The Amazing Seller!

Provide value.

If you can find a need or pain point that people in your community or your niche subject of interest want to be solved, then you’ve got yourself a recipe for success. Seriously! People will pay for you to walk them through a careful analysis of products they are interested in or a specialized topic they care about. What is it that you are uniquely positioned to deliver to the marketplace? Are you an avid rock climber or basketball player? Do you love to create tools that will help you in your garden? Whatever it is that you spend your free time doing, you can likely use it to serve a community and provide value. Find out how you can get started by listening to this helpful episode of The Amazing Seller!

Take action!

Where do you hope to be five years from now? Do you have dreams of your ecommerce business running smoothly or even expanding into other areas of interest? What steps are you taking right now to achieve your goals? Too often leaders like you delay taking action because it is risky or uncertain, but that rarely ever changes! You’ve got to be willing to do the hard things now you can enjoy the fruits of your labors down the line. To hear more about this critical topic, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Welcome to Scott’s Real Talk session with his son, Scotty.
  • [6:15] Is college the best investment for your future?
  • [10:00] Stop making excuses!
  • [15:00] Don’t let perfection keep you from taking action.
  • [20:00] There is a ton of opportunity out there, what are you waiting for?
  • [22:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS641.mp3
Category:general -- posted at: 11:14pm EDT

When was the last time you took a serious look at the direction of your ecommerce business? Are you hitting all the milestones you’ve been aiming for? If you need a little boost to keep you going, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, answers a question from a TAS follower like you, and much more. Don’t miss a minute of this engaging episode!

Build for your future right now!

Often those who want substantial financial success are too impatient to make the decisions that are needed to reap that type of benefit. Put it this way, most young people are too impatient to invest their money into a savings account for their future but by the time they are knocking on the door of retirement, they’ve lost their advantage! If you don’t make deliberate decisions now to impact your future, it will be too late. Listen to this episode of The Amazing Seller as Scott shares a helpful example from his family life that illustrates this important lesson, you don’t want to miss it!

Scott’s 6 steps for quick cash flow.

What would you do if you were strapped for cash but wanted to start growing your funds to start an ecommerce business? What would be your first step? Would you work a side hustle like driving for Uber or would you try to pick up a second or third job? On this episode of The Amazing Seller, you’ll hear from Scott as he shares the six-step process to get some quick cash and start an ecommerce business. 

  1. Start selling items through retail arbitrage.
  2. Find your market and sub-niche down. Then validate the potential for growth.
  3. Begin your product research process.
  4. Start producing content for your brand with blog posts, videos, or social media.
  5. Build an email list.
  6. Repeat steps four and five consistently. 

Would you add anything to Scott’s list? Have you started the road to building your ecommerce business yet? What are you waiting for? Here you have an easy to follow guide created by an expert! To hear Scott expand on each step, make sure to listen to this informative episode!

Do you have your copy of Ecom Business Formula yet?

If you’ve been around the TAS community for very long you know that Scott wants to help as many people as possible as they seek to build their very own ecommerce business. Have you grabbed your copy of Scott’s new ebook yet? In it, Scott has a detailed and easy to follow formula to build an ecommerce business from the ground up. If you think you have all you need for success, why not take a look at Scott’s approach? What do you have to lose? Check out the link the resources section below to get your copy today!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:45] Make sure to grab your copy of Scott’s Ecom Business Formula book!
  • [4:20] Scott’s thought of the week.
  • [9:20] Question: I need cash flow quick, what should I do?
  • [11:10] Scott’s 6 steps for quick cash flow.
  • [19:15] Scott recaps all 6 steps.
  • [21:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS640.mp3
Category:general -- posted at: 4:30am EDT

What is your relationship with fear like? Does it control and dominate your life? Do you use it to motivate yourself? Are you able to keep a good handle on it? How has it affected your business? On this episode of The Amazing Seller, you’ll hear from Scott as he shares a Facebook Live session he hosted on the topic of fear. In his Facebook Live session, Scott talks about his dream for his lake house property, how fear has reared its head in his life, why you shouldn’t let fear hold you back, and much more. If you are ready to kick fear to the curb, this is the episode for you!

Fear is normal, but don’t let it run your life!

Do you ever wake up panicked and worried about your ecommerce business? Do you find yourself stressing over that large product order you placed or that product listing that just went live? If so, you are not alone! Many sellers just like you struggle with a significant amount of fear as they struggle to get their business off of the ground and running. Fear is a normal reaction to uncertainty but it’s OK to let fear run your life. The challenge is to walk the line between caution and reckless risk-taking, are you up for it? Hear more about this important topic by listening to this episode of The Amazing Seller!

Lowering risk will help you fight your fears.

One of the best ways to push back the fear in your life is to take a look at what you can do to control the situation. If you are worried about the next step in your ecommerce business, then get out there and do the research you need to lower your level of risk. Your fears and worries won’t just evaporate; you’ve got to be willing to make forward progress and do the work necessary to remove obstacles in your way. Scott encourages sellers like you to educate yourself and take advantage of resources like TAS to lower your risk level and decrease the control fear has on your life. To get more helpful information about lowering your risk, make sure to listen to this episode of The Amazing Seller!

What are you waiting for? Take action!

Often you’ll find people in your orbit who are stuck in their lives and unwilling to do the hard work necessary to get things turned around. Does that sound familiar? Do you find yourself sinking back into that mindset? The best way to push back and reclaim your moment is to take action. If you’ve been around the TAS community for very long, you’ve heard Scott encourage sellers too, “Take action” at the end of every episode but it’s not just a saying, Scott lives this motto. He genuinely wants to help sellers like you identify the roadblocks and challenges that get in your way and find ways to solve them. One great resource that you should check out is Scott’s new book called, “Ecom Business Formula.” The link to this book is located in the resources section at the end of this post.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] How Scott got involved in the Airbnb space.
  • [7:45] Scott jumps into a Facebook Live session about fear.
  • [11:15] Scott’s vision for his lake house property.
  • [18:00] The fear you have is normal, but don’t give in to it!
  • [23:00] Why you need to lower your risk.
  • [27:30] Make your plans but make sure to take action!
  • [32:30] What is the worst that can happen?
  • [35:15] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS639.mp3
Category:general -- posted at: 12:14am EDT

Have you ever had a moment in your business when getting your pay just a few days earlier could have made a significant difference to your bottom line? If you have, you aren’t alone! Many ecommerce sellers like you have struggled with the way Amazon’s payout system works. What is the solution? On this episode of The Amazing Seller, you’ll hear from Vicky Sullivan from Payability. 

Payability is a fast-growing fintech company founded and headquartered in New York City. They provide flexible financing solutions to small businesses in the digital economy. Payability has financed over $1 billion in growth capital to thousands of small businesses. 

In her conversation with Scott, Vicky talks about how she got started with Payability, what options are available through Payability, how most sellers use Payability, why some sellers are hesitant to use the service and much more. If you’d like to have more options when it comes to getting your funds into your account, this is the episode for you!

The advantage that Payability gives sellers.

Have you ever seen that number that Amazon will send your way showing you the sales figures you missed out on because your product was out of stock? Isn’t seeing that number the worst? What if there was a way to make sure your ecommerce business never missed those critical sales numbers again? According to Scott, one of the best advantages that Payability can offer sellers is the ability to avoid ever going out of stock again. Can you imagine that? If you’d like to learn more about how Payability and service like it can help sellers like you, make sure to listen to this helpful episode of The Amazing Seller!

Several options you should consider.

Are you ready to take a serious look at what services like Payability have to offer? What do you have to lose? Vicky Sullivan was kind enough to talk about two options they provide at Payability, instant access, and instant advance. 

  1. Instant access - Instead of waiting weeks to receive your marketplace sales revenue, Payability Instant Access makes your sales available the next day, every day. Consistent cash flow you can use to reinvest in your business today.
  2. Instant advance - Payability purchases your future marketplace receivables, and gives you that capital today. Leverage your account health and sales performance to make an investment in your business.

If you think it is time to incorporate Payability into your ecommerce success strategy, make sure to listen to this episode as Scott and Vicky expand on this important topic!

Reservations sellers have with services like Payability.

Wait, doesn’t all this early access to funds sound too good to be true? What are some of the drawbacks and reservations that people have when it comes to services like Payability? The good folks over at Payability aren’t providing this service for free; it’s a business model! They do charge a small percentage of the money they advance you. While that may scare some sellers off, consider this, you pay for other services like PPC, why not this one? If it fits into your larger strategy of growing and scaling your business, you should consider if the benefit is greater than what it would cost you. Make sure to listen to this episode of The Amazing Seller as Scott and Vicky go deeper with this subject!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:15] Vicky Sullivan joins the podcast to talk about Payability.
  • [8:20] What options are available through Payability?
  • [11:20] How sellers use Payability. How Payability decides the amount to give sellers.
  • [18:30] Why are people cautious about using services like Payability?
  • [22:10] Vicky shares some success stories from sellers who used Payability.
  • [24:00] Scott talks about the advantage that Payability can give sellers.
  • [26:00] What is Instant Advance?
  • [28:30] How to connect with Vicky and Payability.
  • [32:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS638.mp3
Category:general -- posted at: 4:30am EDT

Are you fired up and ready to take on the weekend? Do you have plans to work on your ecommerce business or are you in for a much-deserved break? If you want to keep the fires burning, you’ve come to the right place. It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, provides his answer to a question from a TAS follower like you, and much more. Have pen and paper ready; you don’t want to miss a minute of this exciting episode!

Why you need to embrace the long game.

Let’s face it; everyone loves to find a shortcut. Just announce at your next family gathering that you are going on a road trip and chances are, someone will have advice on how to find a shortcut. But the truth is, there is no shortcut when it comes to building a future-proof ecommerce business. Go ahead and get the idea of a shortcut out of your mindset if you want any chance for long-term success. Buckle up and be prepared to build a solid foundation for your business, brick by brick. To hear Scott expand on this critical topic, make sure to listen to this episode of The Amazing Seller!

Invite your audience along for the ride.

When was the last time you took a stroll through YouTube? Sure you’ve probably ended up there for a cat video or two but when was the last time you really took a look at how influencers and others intentionally engage with their audience? If you look closely, you’ll find that few YouTube channels come out and act like an expert. This is good news for you! You don’t have to go into building your brand or a YouTube channel with all the answers, just invite your audience to join you for the ride. You can use this approach as a way to bond and build a relationship with your audience. To learn more about this valuable approach, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!

TAS resources made for you!

Do you ever find yourself faced with an issue or challenge in your business and you wished someone had a blueprint to help you out? Outside of using Google to find your answer, what do you do? Yes, you have Scott’s advice in the form of this podcast but what if you want a more in-depth approach? Good news! Scott and his team have worked hard to bring TAS followers like you a top-notch resource called, the “Ecom Business Formula.” This book is a "blueprint" to launch and grow an ecommerce business rather than a traditional how to sell on Amazon "book." Make sure to check out the link in the resources section to grab your copy!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:15] Scott’s thought of the week, the long game vs. the short game.
  • [11:00] Question: Should I start a YouTube channel for my business?
  • [15:45] Invite people along for the ride.
  • [21:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS637.mp3
Category:general -- posted at: 4:30am EDT

What does it take to build a successful ecommerce business these days? Is there some secret formula that high achieving sellers like Scott have discovered that everyone else doesn’t know about? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes back his guest, Jill Stanton.

Jill and her husband Josh are the co-founders of, Screw The Nine To Five. They are serial online entrepreneurs and world travelers. Jill has extensive experience with not only engaging but building social media communities around niche interests.

In her conversation with Scott, Jill talks about building social media communities, why it’s important to target a market with existing social media groups, if it’s a good idea to use giveaway contests, why you need to care about what people you want to reach care about, and much more. Don’t miss a minute of this informative episode featuring Jill’s expert perspective!

Don’t try to build something out of nothing.

If you have a great product idea or a direction you want to take your brand, should you just run with it or are their validation steps you can take? According to Scott and Jill, it is not a good idea to try to reinvent the wheel. Why go out and try to create something out of nothing when you can locate existing excitement and energy around a niche market and build from that? If you want to build a rafting ecommerce brand, then go out there and start connecting with rafting groups! To hear more about this critical topic, make sure to listen to this episode of The Amazing Seller!

Provide value before you try to sell.

Let’s face it, salespeople have a terrible reputation for using people as a means to their end. Just take a look around your social circle, you are sure to find someone who has had a negative experience with a salesperson. What is the solution? Is there any hope for an honest person who wants to make a sale? Yes! Scott and Jill teach sellers like you to focus on providing value before you try to sell anything. Don’t go in, guns blazing hoping to land a big sale. Enter into social media groups and other spaces with the intention of helping others and connecting them to resources. Make sure to listen to this episode of The Amazing Seller as Scott and Jill expand on this important subject!

Don’t take short cuts, play the long game!

Too often people are looking for a quick and easy way to make money and find success. But the truth is, the “Quick” way doesn't usually work! If you want to build something that will last and provide you with a stable income, you’ve got to be ready to put in the work. Building a thriving and successful ecommerce business is going to take time. Don’t think that you can listen to a few podcasts and read a few blogs and then expect to have booming business overnight! The old saying is true, “Nothing worth having comes easy.” Listen to this episode of The Amazing Seller as Scott and Jill encourage sellers like you to play the long game!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:20] Jill Stanton joins the podcast to talk about building social media communities.
  • [5:15] Make sure there is an existing community you can build from.
  • [10:20] Is it a good idea to launch a giveaway contest for your group?
  • [13:00] You need to care about what the people you are trying to reach care about.
  • [18:30] If you want to build something, start providing value!
  • [22:00] Scott shares the story behind the, “Five Minute Pitch.”
  • [24:45] Jill’s advice for sellers who want to start building a community.
  • [30:00] Don’t take shortcuts, play the long game!
  • [32:15] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS636.mp3
Category:general -- posted at: 4:30am EDT

What will it take for you to get your ecommerce business to the next level of growth this year? Do you need to refine your processes? Do you need to rethink your strategy? What about bringing on some extra help? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Nathan Hirch. 

Nathan is the Founder and CEO of FreeeUp, a marketplace connecting business owners with the top 1% of freelancers in ecommerce, digital marketing, web development, and much more. 

In his conversation with Scott, Nathan talks about figuring out the right time to hire outside help, how FreeeUp vets their freelancers, what jobs are available on FreeeUp, and much more. Don’t miss a minute of this helpful episode featuring Nathan’s expert perspective!

Is it better to go deep or wide with your brand?

If you had to choose right now, would you rather have your brand take a broad approach to the market or a narrow approach? Many business leaders agonize over this decision, and they should! If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you niche down and take a more narrow approach with your ecommerce business. In Scott’s thinking, it is better to niche down and focus on a specific target market than to try to be a jack of all trades. To hear more about the value of niching down, make sure to listen to this episode of The Amazing Seller!

The right time to hire outside help.

Can you afford outside help? Do you have space in your budget to onboard a new team member? What about all the challenges of bringing on a new employee? With FreeeUp, you can get the help you need at a reasonable rate all without having to bring on a dedicated employee! At FreeeUp, they vet a wide range of freelancers that you get to choose from. Need help with a quick project? Great! Do you need someone to take care of your ongoing customer service needs? They’ve got you covered! Just think of all the freed up time and mental space that outsourcing even a few simple tasks can provide. Make sure to check out the FreeeUp link located in the resources section at the end of this post!

Expanding your business won’t be easy but it will be worth it!

Let’s face it, the reason why most startups fail to scale their business is due to a lack of planning and follow through. You can only run things as a one-man show for so long before you need to bring in outside help. Bringing on outside help is where most business leaders fail. Don’t fear failure! Just like failure shouldn’t hold you back in business, it also shouldn’t hold you back when you encounter a set back with hiring. You’ve got to learn to roll with the punches and keep moving forward. On this episode of The Amazing Seller, Scott talks to outsourcing expert, Nathan Hirsch about how to get started when building your team and put people in the best situations to succeed, don’t miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Nathan Hirsch joins the podcast and gives an update on FreeeUp.
  • [7:00] Is it better to go wide or deep?
  • [10:00] When is the right time to hire outside help?
  • [16:15] What are the common first hires?
  • [22:45] How do Nathan and his team vet virtual assistants?
  • [27:00] What jobs are available on FreeeUp?
  • [32:30] Closing thoughts from Nathan and Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS635.mp3
Category:general -- posted at: 4:30am EDT

What are you going to do to make your ecommerce business stand out from all the competition on the marketplace? How will you make a name for yourself and your brand? If you need a spark of creativity, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, updates on TAS resources, an answer to a question from a TAS follower like you, and much more! Don’t miss a minute of this helpful episode featuring Scott’s seasoned perspective!

Surround yourself with positive people

Did you know that you mirror the attitudes and mindsets of the people you spend your time with the most? It’s true! Haven’t you noticed that when you spend a lot of time with someone who complains a lot that you find yourself complaining too? Or maybe you find yourself in a crappy mood, and then you realize it is because you just spent time with someone who is having a terrible day. Just as negative attitudes and mindsets are often contagious, so are positive ones! Choose which one you’d rather have your life reflect then order your life and relationships accordingly. To hear more about this vital topic, make sure to listen to this episode of The Amazing Seller!

Why you need external assets for your brand

Is it a good idea to have multiple investments engaged to help your ecommerce business succeed? Do you really need to build up an email list or a social media following for your brand? According to Scott, building up external assets is one of the best ways to future proof your ecommerce business. You can also use these external channels to add depth and a personal touch to your brand. What is the status of your external assets? Do you have several or are you just getting started? Find out how you can make sure your assets are firing on all cylinders by listening to this episode of The Amazing Seller!

Make sure you target the right audience!

Let’s face it; no one likes to have their time wasted. From door to door salespeople to newspaper advertisements, people hate getting something sold to them that they aren’t interested in. Thankfully, in the ecommerce age, we don’t have to advertise products to a huge audience, we can niche down and make sure we are targeting people who are already interested! Don’t leave it all up to guesswork; you can take advantage of the hard-fought lessons that Scott has learned over the years. Learn more about targeting the right audience for your brand by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Scott’s thought of the week.
  • [8:30] How do I drive traffic to my Amazon listing without hurting conversion rates?
  • [18:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS634.mp3
Category:general -- posted at: 12:14am EDT

What does it take to launch a successful email strategy? Is there a way to engage your brand’s followers in a way that doesn’t turn them off? How do you provide value without sounding like you are desperately trying to sell them on your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over his email strategy. You’ll walk away with the tools you need to start building an email engagement strategy of your own. Have pen and paper ready; you don’t want to miss this helpful episode featuring Scott’s hard-won insights and tips!

Is email really the best way to engage people?

Have you heard people say that email engagement as a tool and strategy is dead? Do you believe that line of thinking is true? Are there better tools out there than email for engaging with prospects? While a ton of new avenues like Facebook Messenger, Instagram, and YouTube are opening up, email remains a powerful tool that people still respond to! How do you craft a message in an email that keeps people coming back to your brand? Find out on this informative episode of The Amazing Seller as Scott lays out his case for using email to drive sales and build your brand’s reach!

Why you need a great offer.

If you hope to draw prospective followers of your brand in, you’ve got to be willing to offer them something valuable. Don’t expect to get a bunch of car guys to follow and trust your brand if your idea of a giveaway prize is a high-end handbag! You need to make sure that you are connecting with your target audience from the initial contact all the way through each interaction they have with your brand. This is why finding a brand that you care about and know about is worth your time in the research phase! To hear more about brand engagement from Scott’s expert perspective, make sure to listen to this episode of The Amazing Seller!

Don’t stop providing value!

Let’s face it; everyone hates getting the “Hard sell” from a salesperson. It makes you feel like a mark or a target and no one like that feeling! It’s your job as a salesperson to show your prospective customer that you are there to serve them. What is the best way to show that you are there to serve? Provide value and insights that they will find helpful! If give your target audience resources to enjoy their hobby or recreational activity more, they’ll see you like someone to trust! For helpful examples on how to engage your target audience via email, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:45] Isn’t email dead?
  • [6:45] You need to have some type of offer.
  • [8:20] Deliver goodwill, create a plan, and provide an amazing prize.
  • [10:30] How important is the subject line?
  • [12:30] Scott goes over an email about entering a contest.
  • [16:20] A content only email example.
  • [18:20] An email announcing the contest winner.
  • [21:30] Follow up emails after a contest.
  • [24:30] Scott runs through his four email strategy.
  • [26:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS633.mp3
Category:general -- posted at: 9:26pm EDT

Did you know that there are steps you can take to re-program your mind and behavior for success? It’s true! When you focus on your behavior and beliefs, you can begin to turn around your bad habits or old narratives and adopt new ones that help you succeed. On this episode of The Amazing Seller, you’ll hear from high achievement mentor and business consultant, Dr. Shannon Irvine.

Shannon helps business owners and entrepreneurs neuro-hack success. She teaches sellers like you how to tap into the power of your mind to remove limiting stories that are getting in the way and holding you back. In her conversation with Scott, Shannon talks her personal story, how your thoughts shape your reality, why your brain needs evidence of action, what it takes to get into a flow, how to set yourself up for success, and much more. Don’t miss a minute of this fascinating episode featuring Dr. Shannon Irvine!

Visualize your success.

When was the last time you wrote out your goals? Are you a “Writer downer” like Scott? What steps do you take to keep your goals and objectives front and center in your personal and professional life? One of the best ways to stay on top of your goals is to write them out or spend time each day visualizing them. Years ago, Scott and his wife put together what they call a “Vision video” that was a slideshow of the things they wanted to accomplish as a family. Looking back, Scott and his wife have achieved most of those objectives. Don’t just assume that you’ll get your goals eventually! Take time today and write them out or do something to keep them on your radar!

The community you have around you matters.

Did you know that the community you have around you makes a huge difference when it comes to your chances for success? Think about it, if you surround yourself with people who are always getting into trouble or talking about the negative side of every circumstance, where will that get you? Down a path, you don’t want to go down! You are responsible for the type of people you let into your world, don’t take it for granted! It might be time for you to take a serious inventory of the people who you let in your inner circle, are they causing you to succeed or are they holding you back? Learn more about the impact of your community from Scott and Shannon on this episode of The Amazing Seller!

Mindset hacks that you can use.

If you are ready to take action and get started on moving your mindset in the right direction, Dr. Shannon Irvine has a few places you can start. In her conversation with Scott, Shannon shared several mindset hacks.

  • Watch what you say. The words you say are priming your brain.
  • Understand the narrative that you are telling yourself.

These two hacks are just the tip of the iceberg! Start by analyzing the type of words you use and the narratives you tell yourself. What do you have to lose? To hear more from Shannon as she expands on this topic and more, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:50] Scott welcomes his guest, Dr. Shannon Irvine.
  • [4:00] Shannon shares the short version of her story.
  • [13:30] Your thoughts create your reality.
  • [20:30] Your brain needs to see evidence of action.
  • [27:50] How do you get into a flow? What does it take to prime your behavior?
  • [32:20] Scott talks about creating a “Vision video.”
  • [34:40] Set yourself up for success!
  • [42:15] Mindset hacks from Shannon.
  • [45:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS632.mp3
Category:general -- posted at: 4:30am EDT

Are you fired up and ready to take your ecommerce business to the next level? What are you waiting for? If you need a little extra push to keep you going, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he makes a special announcement about TAS resources, shares one of his thoughts of the week, answers a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful episode featuring Scott’s expert advice!

Make a decision and move on.

Have you ever found yourself committed to a certain path or decision and you know that you need to make a change? What do you do? Do you keep pressing on even though you feel like you shouldn’t? Or do you bite the bullet and make a change? On this episode, you’ll hear from Scott as he describes an experience from his life and how that helped him see that sometimes you need to make a decision and move on. It wasn’t an easy decision to make, looking back, Scott realized that he should have made it sooner but, you live, and you learn. Find out what you can learn from Scott’s story by listening to this episode of The Amazing Seller!

What to do if you aren’t excited about the direction of your brand.

What should you do if you have a good deal on a solid product, but your heart just isn’t in it? Do keep pressing on or do you make a change? Scott got a question from a seller like you who had some success with a product but knew that they weren’t passionate about that particular market. Scott encouraged that seller to pivot and spend their energy on something that fired them up. He didn’t suggest shutting down the whole operation; he just suggested a pivot. You can do that too! Don’t become a slave to something that makes money but makes you miserable. Hear more from Scott as he expands on this important topic and much more!

Resources designed just for you!

What if there was a way for sellers like you expand your knowledge of how the ecommerce industry works? How would you change your approach? If you want to get an edge over the competition, Scott and his team have put together the resources you’ll need to do just that. On this episode of The Amazing Seller, Scott announces two new resources designed for sellers like you, Ecom Business Formula training and the Ecom Biz Book. For more details on each of these resources, make sure to check out the resources section at the end of this post!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Special announcement from Scott.
  • [4:20] Scott’s thought of the week; make a decision and move on.
  • [13:00] Question: What if my business idea is not my passion or expertise?
  • [21:40] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS631.mp3
Category:general -- posted at: 4:30am EDT

What if you could take all of that energy and excitement you have for your ecommerce business and funnel into a solid, future-proof strategy? Wouldn’t you love to have a tried and tested approach you can count on? On this episode of The Amazing Seller, you’ll hear from Scott and his team as they expand on the benefits of a market-based strategy. In their conversation, the team explains the advantages of a market-based approach, why you need to build assets like an email list, how to validate a market, and much more. Don’t miss a minute of this informative episode!

Product-based vs. Market-based.

What got you interested in building your ecommerce business? Did you fall in love with the idea of finding a one-off product and cashing in? Or did you get hooked on the idea of building something that can stand the test of time and go the distance? If you want to build a business that will last, you’ve got to be willing to adopt a market-based approach. Gone are the days where you can experience over-night success with one solid product. You’ve got to plan for the long-term by building a solid brand. To hear more about this important topic, make sure to catch this episode of The Amazing Seller!

You need assets to help you go the distance.

Part of planning for the future with your ecommerce business is building assets and tools away from the Amazon platform. If you’ve been around the TAS community for very long, you know that Scott still believes that Amazon is the best place to start an ecommerce business. While that is still true, Scott encourages sellers like you to start creating assets like an email list right away. Don’t leave brand building and social media engagement to the last minute, start now! Listen to this episode of The Amazing Seller as Scott expands on this critical subject; you don’t want to miss it!

A market validation process you can use.

What does it take to shift your focus from a product-based approach to a market-based approach? Does the validation process look the same or should you aim for something different? On this episode of The Amazing Seller, Scott goes over his market validation process. Scott’s process centers on answering these three questions.

  1. Are there products selling in this market?
  2. Is there content being created in this market?
  3. Are there assets you can build in this market? Can you grab attention?

This is just a small starting point to get you headed in the right direction when it comes to market validation. To get more helpful tips and insights from Scott, make sure to listen to this episode of The Amazing Seller!

Reverse engineer your way to success.

How do you get from where you are to where you want to be? First, you’ve got to decide that where you are is not where you want to be a year from now. You’ve got to commit to leaving what is safe and comfortable behind! Then you need to get a clear picture of where you want to be. Once you have that settled, all you need to do is work your way back from there. While it may sound simple, it won’t be easy! You’ve got to be committed to putting in the work if you want to succeed. To hear more about what it takes to get the results you want to see, listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Moving your mindset from a product based approach to a market-based approach.
  • [8:20] Make sure you think ahead and plan out the path for your brand.
  • [15:45] Focusing on market share will help you future proof your business.
  • [20:00] Scott runs through his market validation process.
  • [24:00] Why it’s helpful to get an outside perspective on your brand strategy.
  • [29:00] Find out where you want to be in your business and work your way backward.
  • [30:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS630.mp3
Category:general -- posted at: 12:44am EDT

Do you ever wish you could go back and give your younger self some critical advice? What if you could get valuable insight from successful business leaders as they look back on their journey? On this episode of The Amazing Seller, you’ll hear from Scott and his team as they reflect on the themes that were discussed at the recent TAS Inner Circle gathering. In their conversation, they talk about why it’s important to challenge yourself, some common myths about success and money, why you shouldn't let the fear of failure hold you back, and much more!

If you aren’t growing, you are dying.

When you get into a room with successful business leaders, a common theme that comes up is the drive to grow and invest in personal development. As Tony Robbins teaches, “If you aren’t growing, you are dying.” What are you doing to grow as a leader? How are you moving your ecommerce business forward? Don’t let moderate success, lull you into complacency - you’ve got to keep challenging yourself if you have any hope for long term success. To hear more about this important topic, make sure to listen to this episode of The Amazing Seller!

Don’t let the fear of failure hold you back.

Too often business leaders will get their business off of the ground and then throttle their efforts back because they are afraid of losing it all. If you let fear of failure dictate your business plans you’ll never get anywhere! Remember, you can always pivot and go back to a 9 to 5 job if you have to. Don’t let the fear of failure shape your plans for the future! What are you going to do to keep fear in its place? How will you press forward in your business? Listen to this helpful episode of The Amazing Seller as Scott and his team dive deep into this subject!

If you work hard, you deserve your success.

Have you ever felt guilty about your level of success? Did you grow up with a skeptical view of business leaders and entrepreneurs who build their business from the ground up? Many business leaders find themselves having to unlearn a negative mindset around money and making a profit. Scott encourages sellers like you to take a hard look at the mindset you have about money and make sure you are giving yourself permission to enjoy the success that your hard work has brought you. To hear more, make sure to listen to this episode of The Amazing Seller!

Is it a good idea to enter into a business partnership?

Have you considered going into business with someone else to form a partnership? What are some of your concerns about entering into a business partnership? While Scott and his team don’t discourage sellers from going into a business partnership, they stress extreme caution. In many ways, a business partnership is like a marriage. You need to be certain that the person you are merging your future with is a good fit not just on paper but relationally as well. Don’t miss this episode of The Amazing Seller as Scott and his team go over this topic and much more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:40] Joel talks about his reaction to hearing from other business leaders.
  • [4:40] Angel give her take on the inner circle discussion.
  • [7:20] Chris talks about why it’s important to challenge yourself.
  • [10:30] Why you shouldn’t let the fear of failure hold you back.
  • [13:30] Don’t feel bad about your success!
  • [16:30] If you do things the right way, money will follow.
  • [20:40] It is better to go after market share rather than products.
  • [22:40] Is it a good idea to start a business partnership?
  • [24:40] Why focusing on market share is so important.
  • [30:30] How success can open up a whole new avenue of opportunities.
  • [33:00] Think bigger and be optimistic!
  • [35:15] If you are not growing you're dying.
  • [37:15] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS629.mp3
Category:general -- posted at: 9:27pm EDT

What is the current status of your ecommerce business? Are you out there kicking butt and taking names or are you staling and searching for that one insight that will move the needle? If you find yourself in either camp or somewhere in between, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, his answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this engaging episode!

The power of questions.

Have you ever had an amazing conversation with someone who just kept asking really good questions to try and get to know you on a deeper level? The ability to ask the right questions is an important and powerful tool you need to have in your toolbox. This ability will help you as you navigate the challenges of starting your business and as you try to problem solve issues as they arise. Listen to this episode of The Amazing Seller as Scott explains why questions are so powerful; you don’t want to miss it!

Yes, Amazon is the best place to launch your brand.

Many ecommerce sellers find themselves wondering why they should use Amazon to launch their products. That’s a great question to ask! A day may come when Amazon is not the best place to launch a product, but that is not the case right now. Still, Amazon is a good place to launch a product because they are a trusted brand in the public’s eye. When you direct people to buy directly from your website, you are asking them to trust you, and they won’t do that if you haven’t earned their trust. Let Amazon help you build your business as it gets off of the ground; you won’t regret it. To hear more about this important topic, make sure to listen to this episode of The Amazing Seller!

Sell your product without sounding like a salesperson.

Let’s face it; no one enjoys getting the hard sell from a salesperson. The salesperson probably doesn’t like giving their hard sell either! What should sellers like you do to sell your product without sounding like a salesperson? Thankfully, Scott has created a helpful email template that you can use to cut through all the BS and get to the heart of your message. Scott’s approach emphasizes the value of connecting with your audience as you would with someone you know personally. Don’t feel like you have to reinvent the wheel! Use Scott’s sample email as a starting point and then make it your own! For more helpful tips and insights like this one, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:45] Why you should register for Brand Accelerator Live.
  • [5:45] Scott’s thought of the week.
  • [9:00] Question: What should I say in my email to sell my product?
  • [11:45] Start off selling on Amazon it is the platform people trust.
  • [14:30] Scott shares a sample email that he’d send to someone on his email list.
  • [20:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS628.mp3
Category:general -- posted at: 4:30am EDT

Wouldn’t it be nice to have a neat list of common mistakes that ecommerce businesses make and how to avoid them? Imagine the leg up that would give you over the competition. On this episode of The Amazing Seller, you’ll hear from Scott as he reveals helpful tips and insights on how to set your brand up for success. Scott also stresses the importance of creating a solid strategy and plan that plays to your strengths and puts you on the right track. Make sure to listen to this informative episode; you don’t want to miss it!

Do your homework!

What are the most important things you need to do for your ecommerce business to succeed? Do you need the right product? The right market? The best strategy? Yes, all three would be great! More importantly, you’ve got to be willing to put in the time and do your homework. This is not a venture for the faint of heart. Be prepared to dive deep into a potential market and explore all the angles before you commit. Don’t just think one step ahead, build out the possibilities for your brand and think several steps down the line. Listen to this episode of The Amazing Seller as Scott expands on this critical topic!

Six reasons why products fail.

Why do some ecommerce businesses take off while so many others crash and burn or even fail to get off of the runway? According to Scott, it all comes down to one of these six common mistakes that ecommercce entrepreneurs often make. 

  1. Choosing one product and not planning out several products down the road.
  2. Getting fooled by basic numbers. Do your research!
  3. Failing to figure out what it will take for the product listing to rank.
  4. Launching with a messy and unattractive product listing.
  5. Starting off cheap and cutting corners. You get what you pay for!
  6. Choosing a product that has a ton of reviews only to find out sales are driven by reviews.

If you want to avoid these common mistakes and put your ecommerce business in a position for long-term success, make sure to listen to this episode. You’ll walk away with a good starting point and helpful tips that Scott has acquired from years of experience, don’t miss it!

Make a plan and execute it.

When was the last time that you completed a major personal or professional milestone? Do you have a solid track record of making plans and seeing them through the end? If not, it’s time to turn over a new leaf! Time and time again, Scott encourages sellers like you to think through your ecommerce business plan and to write it out on paper. When you take the time to write out and visualize your plans, it gives your efforts a more concrete feel. If you are ready to put in the time and effort to get your business off of the ground, you’ve come to the right place. To hear more about getting started, make sure to listen to this episode of The Amazing Seller.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:45] Don’t choose just one product, think several steps ahead.
  • [8:35] Don’t be fooled by basic numbers, dig deeper!
  • [10:20] Make sure you know what you need to do to rank.
  • [14:40] If you want your listing to succeed, you’ve got to optimize your listing.
  • [18:20] Don’t compete in a space that has a ton of reviews.
  • [21:15] Scott recaps the six reasons why products fail.
  • [23:30] Why you need a good plan in place.
  • [25:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS627.mp3
Category:general -- posted at: 12:17am EDT

What is the best way to get ahead in today’s ecommerce marketplace? Do you need to have the very best product that money can buy or do you just need a killer strategy? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why he believes attention is the new currency. Scott also touches on how to monetize your traffic, five benefits of getting more traffic on your site, why you should become the top go-to resource in your target market, how to create compelling content, and much more. You don’t want to miss a minute of this informative episode!

Yes, you can monetize your traffic.

One of the most obvious ways to prove that attention is the new currency is to look at how companies like Amazon and Google are making people pay for it. If you want to show up on Google’s search results, you’ve got to be willing to fork out some money to be on that first page. The other side of this is the fact that if you can gather a sizeable following, people will pay you for the privilege to get in front of your audience. For some specific ways that sellers like you can monetize your traffic, make sure to listen to this episode of The Amazing Seller!

Five benefits of increasing your traffic.

Still not convinced that taking steps to increase your traffic on your site will pay dividends for your brand? Scott was ready for you! He’s come up with five benefits that sellers like you will see if you take time and energy to get more people to your site.

  1. You get the right people exposed to your ecommerce brand.
  2. You’ll be able to launch or relaunch products easier.
  3. You can diversify your revenue stream.
  4. You get to build relationships over time.
  5. More opportunities will come your way.

Just one or two of these benefits would be worth it to pursue this strategy but take a look at all five! What else can you do to get these types of benefits for your brand? Not much! Listen to this episode of The Amazing Seller as Scott expands on these benefits!

Five ways to get more traffic to your site.

What strategies have you been using to drive traffic to your ecommerce business’ home base? Have you thought of using paid services to get traffic to your site? Scott is here to help remove some of the mystery and lay out a clear path that sellers like you can use to increase traffic.

  1. Create engaging content on your blog.
  2. Get active on social media with Facebook pages and groups.
  3. Create YouTube videos that your audience will find helpful.
  4. Utilize Facebook Ads and Facebook Live sessions.
  5. Collaborate with other influencers and sellers in your market.

At the end of the day, what Scott wants to do is help sellers like you serve your market well. Scott’s number one rule for getting more traffic is for sellers to become a top resource in your market by giving value and being helpful. If you want to dive deeper with this valuable lesson, make sure to listen to this fascinating episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:20] Is attention really the new currency?
  • [7:00] How you can monetize your traffic.
  • [11:45] Benefits of getting more traffic on your site.
  • [17:45] Why you should become a top resource to your target market free of charge.
  • [19:15] Create quality content featured on your home base.
  • [23:40] Leverage Facebook pages and groups to drive traffic to your blog.
  • [26:30] Collaborate with other ecommerce businesses and influencers in your space.
  • [28:30] Why you should work on building your email list.
  • [30:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS626.mp3
Category:general -- posted at: 4:30am EDT

What strategies have been working for your ecommerce business? Have you tried anything different in the new year? Do you have questions that you’d like to send Scott’s way? You’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he goes over why you should check out the Brand Accelerator Live event in September, his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this informative episode!

If you think it, you can do it.

What is holding you back? Seriously! Take a moment and consider what thoughts or ideas that you’ve internalized over the years that might be holding you back from success. Everyone has some sort of limiting belief in their life, some have massive hangups that keep them from taking action, and some have smaller ones. Have you dealt with yours yet? Don’t put this on the back burner, this could be the one thing that is holding your ecommerce business back. To hear more about this important topic, make sure to listen to this episode of The Amazing Seller!

Build an email list, what are you waiting for?

Is it a good idea to feature your product in a giveaway group? If you’ve been around the TAS community for very long, you know that Scott is encouraging sellers to move away from this strategy. Rather, he’d like to see more sellers invest in assets like an email list. If you want your ecommerce business to go the distance, you need tools like an email list that allows you to connect directly with your target market. So what are you waiting for? You don’t need to have a list with 15,000 email addresses tomorrow, but you’ve got to start somewhere. Listen to this episode of The Amazing Sellers as Scott expands on this vital topic!

Why you should connect with an influencer.

One of the most popular methods of growing an ecommerce brand is by connecting social media personalities and influencers who have taken the time to build a unique following. If you want to expand your brand’s reach, why not consider partnering with an influencer in your niche market? Scott has dabbled with this approach, and he’s had some great experiences. Find out how your brand can benefit from tapping into the audience of social media personalities by listening to this valuable episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Scott shares his thought of the week; if you think it, you can do it.
  • [6:45] Question: How do I launch a giveaway with variations?
  • [11:45] Why you should build an email list or connect with an influencer.
  • [17:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS625.mp3
Category:general -- posted at: 7:29pm EDT

Is your ecommerce business on the right track? Does your current strategy have the legs to go the distance? If you want your business to last you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he goes over five filters you can use to validate your target market. Don’t leave the future of your ecommerce business all up to guesswork. Take advantage from this opportunity to learn from Scott’s tried and tested approach by listening to this helpful episode!

Are you targeting a market or a one off-product?

If you’ve been around the TAS community for very long, you know that Scott wants to help sellers like you build your brand by serving a niche market. Have you located your target market yet? If you haven’t, it is not too late to find one! Don’t assume that you can build a profitable ecommerce business through one-off products; those days are numbered. Find out how you can build a sustainable business model by targeting a niche market on this informative episode of The Amazing Seller!

Make sure your market has room for you to grow!

Even when you find a niche market, that might not be enough to build a long term ecommerce business. Before you commit to a target market make sure that there is room for your brand to grow. Scott suggests that sellers like you thoroughly research the market you are looking at to see if it can support at least three to five additional products for you to introduce as your brand gets going. If you opt for skipping this important filter, be warned! You could be seriously limiting your brand’s long term chance for success. To hear more about this critical topic, make sure to listen to this episode of The Amazing Seller!

Why community in your market is so important.

One of the best ways to find out if your target market has the depth to support your brand it to find out if there are social media groups already in place around the market. If you want to build a brand in the bass fishing market go and check Facebook, Instagram, or YouTube to see if there are people talking about this pastime. If you can’t find any groups talking about the market, you want to target it is a good idea to consider a different direction. The whole idea behind this is to let these already established groups act as a validation that your target market has momentum and an audience. Make sure to listen to this episode of The Amazing Seller as Scott expands on this important subject!

Content is king.

Time and time again Scott comes back to this important topic of content when he teaches on long term brand success. You’ve got to have an audience that is out there searching YouTube or Google for content about your target market. If you can find a niche market where people are gathering on Facebook or searching on YouTube you’ve got a huge chance for success. You don’t even have to be an expert on the subject matter to create relevant content; you can use it as a learning process inviting your audience along for the ride. Listen to this episode as Scott explains how sellers like you can develop content that engages your target audience.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:15] How you can participate in the next ecommerce business formula class.
  • [4:40] Are you targeting a market?
  • [6:45] Are there at least three to five products selling in this market?
  • [11:00] Are people searching content online about your market?
  • [15:40] Are there social media groups hanging out?
  • [17:15] Can you build an email list?
  • [21:40] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS624.mp3
Category:general -- posted at: 4:30am EDT

What does it take to put yourself and your livelihood on the line to see your dreams become a reality? Is it as scary as it sounds? Is the reward worth all the risk? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Kevin Sanderson. In their conversation, Kevin opens up about what led him to fire his boss, how that moment felt, why he is convinced that writing out goals is worthwhile, advice for sellers who are just getting started, and much more. Don’t miss a minute of this inspiring episode featuring Kevin’s story!

If you want to make a change, write it down!

Do you write out your goals and plans? Have you ever thought of an idea that you’d do whatever it would take to make it happen? Most people shuffle through a life filled with hopes and dreams, but many fail to act on them. If it were easy to accomplish your dreams, everyone would do it! Don’t make life harder than it already is, put yourself in a position to succeed. One of the best ways you can do this is by writing out your thoughts on paper. In today’s world that may sound “old school” but it works! Scott has been stressing the value of writing things down for quite some time and his guest, Kevin Sanderson agrees. Kevin points to this simple practice as giving him the fuel he needed to keep going while he built his ecommerce business. To hear more about Kevin’s story and how writing out his plans helped him succeed, make sure to listen to this episode of The Amazing Seller!

From taking someone elses marching orders to FREEDOM.

While writing out your goals is a good first step, the hardest part is acting on them. How do you move from a place of security and comfort to a place of opportunity and risk? Kevin Sanderson struggled with a foot in each camp for a long time; he wanted the security of his day job and the opportunity of his ecommerce business. He was able to manage this tension for a while, but eventually, he had to pick a direction and give it his full effort and attention. Would he shrink back from the challenge or would he walk into the unknown? The freedom of living life on his terms was too much for Kevin to walk away from so he fired his boss and hadn’t looked back. Could you make a move as bold as Kevin’s? What is holding you back? Listen to this episode of The Amazing Seller as Kevin shares more insights that helped him take action; you don’t want to miss it!

You need people in your corner who will support you.

Who do you have in your corner cheering you on as you build your ecommerce business? While it would be nice to have a supportive coach who guides you every step of the way, that is not realistic. You can surround yourself with family members who encourage you, and you can join groups who will help you keep your eye on the prize. Kevin has been a TAS follower just like you, he attended workshops and learned from Scott’s helpful lessons over the years. All of the support and encouragement that Kevin received from the TAS community played a huge role in helping him get his business off of the ground. As much as you’d like it to be true, you can’t do it all alone. Make sure you have the right people in your corner! To hear more about this important topic, listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:35] How did Kevin end up firing his boss?
  • [9:15] Kevin describes the moment he quit his job.
  • [17:00] How did Kevin’s wife react to his decision?
  • [19:30] Why it is so valuable to write out your plans and goals.
  • [23:15] Kevin talks about attending a TAS workshop.
  • [26:30] Kevin’s advice to sellers who are just getting started.
  • [31:00] Why you need to check out Brand Accelerator Live.
  • [37:15] Life is too short, don’t spend it all at work!
  • [39:15] Closing thoughts from Kevin.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS623.mp3
Category:general -- posted at: 4:30am EDT

When was the last time that you got a great piece of advice that helped you and your ecommerce business? Has it been a while since you had a good insight that you’ve implemented? If you are ready to take your brand to the next level of growth, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. In this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this informative episode!

Something is better than nothing.

Many entrepreneurs believe that if you don’t swing for the fences every time, then you are just wasting your efforts. Do you think that is true? Does every effort have to be a home run? What if you don’t have the means or the information to go as far as you’d like, should that stop you from trying? No! Too often business leaders like you believe the lie that if you settle for a good step, you’ll never make a great step. That thinking can paralyze you and keep you complacent! Even if you can only make a small step toward your goal today, it’s better than nothing! To hear Scott explain how this simple truth has played out in his life, make sure to listen to this episode of The Amazing Seller!

You only fail when you give up!

What does failure look like? Is it defined by how much money you lose? According to Scott, failure is when you throw in the towel! Your journey to building your ecommerce business will be full of highs and lows along the way. How you react to those low points is up to you. Will you let it defeat you and pull you out of the game or will you keep pressing forward toward your goal? If you have any hope for long term success, you’ve got to have the right mindset. Don’t let challenges and roadblocks distract you. Listen to this episode of The Amazing Seller as Scott expands on this important lesson; you don't want to miss it!

Why you need to get your products on multiple channels.

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build out their brand and feature products on multiple channels. Why does it matter if your products are on multiple channels? Why do you need assets like email lists that are independent of Amazon? To secure a long term future for your brand! It is foolishness to put all your eggs in the Amazon basket. Give your brand a chance to succeed and look for ways to plant seeds and build out alternative channels early in your brand if possible. To get more info on how to future proof your brand, make sure to listen to this episode of The Amazing Seller.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:20] Scott’s thought of the week, something is better than nothing.
  • [11:15] Question: Should I add my products to Ebay and other channels?
  • [17:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS622.mp3
Category:general -- posted at: 12:39am EDT

What does it take to build a thriving brand online? How do you create a following and leverage your influence to achieve your goals? What happens when you feel the need to make a shift and end up walking away from the very thing that brought you all that success? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Jill Stanton. 

Jill and Josh Stanton are the co-founders of Screw The Nine To Five. They are serial online entrepreneurs and world travellers. In her conversation with Scott, Jill opens up about their journey, why they decided to move from affiliate marketing to building a personal brand, the value of getting clarity in business, what it takes to connect with a large following, and much more. You don’t want to miss a minute of this engaging episode featuring Josh and Jill's story!

Hard work pays off.

Jill and Josh started their journey in 2011 working jobs they saw no future in and decided that they needed to make a change. They leapt and started putting together an ecommerce business focused on skin care. While it took a lot of hard work and sleepless nights, their hard work paid off, and they were able to secure their first month with $1,000 in profit. They ended up selling that business for $50,000 and went on to start several other businesses in 2012. The big takeaway from Jill and Josh’s initial success is that they were sick of their current circumstances and decided to do something about it. In short, they took action! They weren’t experts in skin care; they were just willing to go out there, put in the work, and trust that profit would follow and it did!

Don’t become a slave to your business!

Success and growth are a what every business leader is after, right? But what happens when all of the success becomes a weight that drags you down? From Jill and Josh, the complexity and daily demand of their business began to take a toll and caused them to rethink their approach. The last thing you want in business is to find yourself shackled to something that doesn’t fulfil you. It might sound crazy, but their story could be your story! What will you do when that moment comes and feel like you’ve become a slave to your business? Will you stay committed and miserable or will you make the changes necessary? To hear how Jill and Josh pivoted and took their efforts in a new direction, make sure to listen to this episode of The Amazing Seller!

What do you really want?

At the end of the day, one of the best things you can do for your business is to identify your “why.” If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you figure out this important aspect of entrepreneurship. Do you know your “why?” When was the last time you reevaluated it? For some people that “why” will be a constant but for others, it will need to change as their business grows. Learn from Josh and Jill’s story and how asking the question “What do I really want?” helped them get to the core of their “why” by listening to this episode of The Amazing Seller.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:20] Jill Stanton join the podcast to share their story.
  • [12:00] Jill talks about their affiliate marketing efforts.
  • [14:00] What led Josh and Jill to focus on building their personal brand?
  • [17:00] Why you need clarity in your business.
  • [24:00] Jill talks about connecting with a large following.
  • [28:50] What is QBR?
  • [32:10] How has life been since Josh and Jill pulled back in their business?
  • [36:00] Jill talks about their traffic strategy.
  • [42:00] Attention is the new currency.
  • [44:40] What do you really want?
  • [47:45] If you want to change you’ve got to start forming positive habits.
  • [53:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS621.mp3
Category:general -- posted at: 1:28am EDT

Is it still possible to build an ecommerce business as Scott teaches? Hasn’t the ship on this type of opportunity already sailed? While Scott has provided a ton of helpful lessons and insights, nothing is quite as powerful as testimonies from sellers like you who have put those lessons into practice! On this episode of The Amazing Seller, you’ll hear from Colin and Angie as they talk to Scott about their ecommerce business. In their conversation, Colin and Angie explain how they got started with ecommerce, how they’ve built their brand, challenges they’ve faced along the way, their plans for the future, and much more. Don’t miss a minute of this fascinating episode!

It all started with a test.

What was it that led you to start down this road of building an ecommerce business? Are you sick and tired of your day job and want the freedom of the entrepreneurial lifestyle? Everyone has to start somewhere, you’ve got to get to the point where your status quo isn’t acceptable anymore, and that leads to change. Colin decided that he didn’t want to jump in with both feet, he wanted to just test the waters before making a full commitment. That initial $100 test ended up getting Colin, and his wife, Angie hooked! Make sure to listen to this episode of The Amazing Seller as they open up about their story and what it took for them to go all in!

Building a solid team.

Eventually, your ecommerce business will grow to the point where you will need to build a team. What does building a team look like? What role should you hire for first? Should you bring on someone you know or should you build a team of virtual assistants? On this episode of The Amazing Seller, Colin and Angie explain how they took the first steps to build a team in their business. According to Colin, the best route is to find someone either in person or remotely who you can hand off small tasks to. Once they’ve proven that they can handle those small tasks, start training them and give them larger ones, a little at a time. To hear Colin expand on this critical topic, make sure to listen to this episode!

Diversifying and building assets off of Amazon.

Gone are the days where you could build a thriving ecommerce business exclusively off of platforms like Amazon. Does that mean that utilizing Amazon is a waste of time? No! Just don’t put all of your eggs in that basket. There are a ton of different ways that sellers like you can invest in your business and create assets that will bring you income away from Amazon. This is the reason why building an email list and expanding your brand to places like YouTube, and your blog is so important! To hear more about diversifying your brand, make sure to listen to this helpful episode of The Amazing Seller.

Business doesn’t have to always be so serious!

Too often many business leaders get so locked in on building their brand and achieving success that they forget why they got started in the first place! Chances are, you are not building your own business so you can have a bad attitude and feel more important than everyone else. Don’t fall for the line that business has to be serious all the time! Remember why you got started, to have more freedom and enjoy life with people you love. Do whatever you need to do to have fun and work toward your goals! Listen to this episode of The Amazing Seller as Colin and Angie share how they keep their ecommerce business fun.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:40] Scott welcomes his guests, Colin and Angie.
  • [6:00] Angie talks about how they got started with their ecommerce business.
  • [11:15] Colin explains how their first product performed on Amazon.
  • [12:45] Why did Colin and Angie decide to start their own business?
  • [15:50] Angie talks about expanding their business and dealing with challenges.
  • [20:45] How do you find the right people to join your team?
  • [24:45] What is the “Honeymoon period?”
  • [27:30] Why you need to put in the time to find the right product.
  • [29:15] Plans to build the brand off of Amazon.
  • [33:20] What would Colin and Angie do right now if they had to start from scratch?
  • [37:50] Scott and Colin talk about brand building.
  • [41:30] Colin talks about future plans for his current brand.
  • [43:00] Have fun while you build your business!
  • [45:00] Closing thoughts from Colin and Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS620.mp3
Category:general -- posted at: 11:53pm EDT

How is your ecommerce business handling the new year? Are you off to a great start or you could you use a burst of energy and inspiration? If you need a little push, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, answers a question from a TAS follower like you, and much more. Don’t miss a minute of this informative and engaging episode!

Don’t stop!

We’ve all been there; you gain some momentum in your business and then suddenly something smacks you across the face. Maybe for you, it was a product that couldn’t bring in the profits you had hoped for, or it was a sudden health issue or financial challenge. There are a ton of reasons out there that can cause you to freeze in your tracks. While there is no way to avoid these obstacles, what you can control is how you respond to them. Will you let these challenges keep you down or will you pick yourself back up and keep headed toward your goal? To hear Scott’s encouraging message about staying the course, make sure to listen to this helpful episode of The Amazing Seller!

The old method won’t get you far.

It’s time to come to terms with the fact that the old method of putting up a variation of a trending product just to catch a bit of the magic (and profits) is dying if not already dead. So what is the solution? Can you still make money by selling product on Amazon? Yes! You just have to be willing to put in the work. Listen to this episode of The Amazing Seller as Scott explains how sellers like you can adapt and adjust to a more effective strategy for growing your business!

Four ways to drive sales for your product listing.

What does it take to get sales and traffic to your Amazon product listing these days? Do you have to go all out and spend huge sums of money on a PPC campaign or is there another way? On this episode of The Amazing Seller, Scott lays out four ways to drive sales to your product listing.

  1. Know your numbers. What will it take to get your listing to rank?
  2. Adjust your PPC approach. Dial in on those searches your customers are looking for.
  3. Build an email list and use it to grow your brand.
  4. Reach out to influencers or people in your space who have your customers attention.

To hear Scott expand on each of these important steps that will help you grow your ecommerce business, make sure to listen to this informative episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:00] Scott’s thought of the week, don’t stop!
  • [8:15] Question: What do I do if I’m not getting organic sales and PPC is too high?
  • [10:30] The old method doesn’t work anymore!
  • [12:10] What to do when PPC spending it too high.
  • [14:50] Don’t take shortcuts!
  • [17:30] Scott recaps four ways to drive sales for your product listing.
  • [19:15] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS619.mp3
Category:general -- posted at: 1:09am EDT

What do you do when you strike gold with an innovative idea? Do you ride the wave until it ends, use the funds to invest in a more stable opportunity, or do something else entirely? On this episode of The Amazing Seller, you’ll hear from Scott as he drives to his lake house with his father (Poppa V). In their conversation, Poppa V opens up about his blog, how he earned $20,000 a month at one point, why it all came crashing down, and much more. You don’t want to miss this engaging episode featuring Poppa V’s story!

Riding the wave.

Can you imagine what it would be like to stumble upon an idea that earned you $20,000 a month? Does it sound too good to be true? It was! A few years ago, Poppa V created a blog where he could send his old Navy buddies and share content that they all enjoyed. What started as a way to stay in touch and share funny YouTube videos soon turned into a money-making opportunity. Following Scott’s advice, Poppa V utilized AdSense to start collecting revenue from all the traffic he was getting on his blog. Once the traffic spiked and a link got shared, the profits started rolling in, at one point Poppa V made about $29,000 in one month! Unfortunately, the wave he was riding came to an end, two years later Google shut down the AdSense pipeline on the site. To get the full story from Scott and Poppa V, make sure to listen to this episode!

Don’t put all of your eggs in one basket!

One of the best takeaways you can get from a story like Poppa V’s is that you should do everything you can to avoid placing all of your eggs in one basket! Scott had encouraged Poppa V to start collecting email addresses so he could expand the venture if it got shut down but a clear plan never really panned out. You can keep this from happening to your business! Figure out a plan right now, so you don’t have to decide what to do when the time comes. Assume that one of the channels your brand uses will get shut down at some point, that trains you to diversify! Learn more about this important subject from Scott by listening to this helpful episode of The Amazing Seller.

If you don’t take a risk, you’ll never grow.

What is your plan to expand your business? What will be your goose that lays the golden egg? The truth is, no one will come along to drop a money making idea in your lap, you have to go out there come up with one! What are you waiting for? Innovate, experiment, take a risk! The saying is true, “If you want something you have never had, you must be willing to do something you have never done.” This is one of the best environments for business building, will you jump in and swim or will you sink? Let Poppa V’s story help guide your way as you look to make 2019 a great year!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Poppa V opens up about his ecommerce business.
  • [5:00] Scott fleshes out the details of Poppa V’s story.
  • [8:00] Why type of videos did Poppa V share that brought in revenue?
  • [12:45] There are a ton of ways to make money online.
  • [17:00] If you don’t take a risk, you’ll never grow!
  • [19:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS618.mp3
Category:general -- posted at: 9:08pm EDT

Is your ecommerce business firing on all cylinders? Are you considering making some changes to your business in 2019? What if there was a way to increase sales and drive traffic for free? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they dive deep into this important topic. In their conversation, the guys break down why building an email list is so critical, what the actual cost of building an email list is, how an email list gives your brand a unique advantage, and so much more. Don’t miss a minute of this helpful episode!

Do give away contests really work?

If you’ve been in the ecommerce industry for very long, you’ve probably heard of sellers who use give away contests to get an email list built, but does that really work? Don’t you end up with a bloated list of people who want a free product or prize? While the chances of getting people who are just in it for the prize is a factor to consider, you can limit that issue by giving away a prize or product connected to your target market. If you are going into kyack bass fishing, you shouldn’t run a give away featuring a new iphone! Make sure you are using a giveaway strategy that works by listening to this informative episode of The Amazing Seller!

Is an email list worth the cost to build?

Have you considered building an email list for your ecommerce brand? What is keeping you from pulling the trigger and building it? Are you worried about the cost that it’ll require? According to Scott, the benefits of building an email list vastly outweigh the costs. With an email list, you can drive sales, spike traffic, launch new channels for your brand, get feedback on what people will buy, and so much more. If you are on the fence about building an email list for your eceommerce brand, this the episode you need to listen to!

Attention is the new currency.

Did you know that attention is the new currency in today’s ecommerce marketplace? It’s true! If your ecommerce business has established an audience, there is no limit to what you can do to create streams of revenue. From blogging to building out a thriving YouTube channel, if you have people following you, the value of your business goes through the roof! Don’t miss this opportunity to take your business to the next level of growth. To hear more about how to capitalize on an audience you’ve built from the ground up, make sure to listen to this engaging episode of The Amazing Seller!

10 reasons why you should build an email list.

How can an asset like an email list help your ecommerce business grow? Does it all come down to luck or is there something that sellers like you can do to properly position your business for long-term success? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they provide ten reasons why sellers like you should build an email list.

  1. You’ll have a loyal list of people who follow your brand.
  2. Traffic for your blog, Facebook page, YouTube channel, etc.
  3. You get to sell your product to a custom audience.
  4. Your list can buy affiliate offers off of your blog.
  5. Use a tool like AdThrive to get revenue from your blog traffic.

To hear more from Scott and Chris and to get the full list of ten reasons why sellers should build an email list, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Chris explains the tension between traffic and sales.
  • [8:45] Scott stresses why sellers like you need to build an email list.
  • [12:00] What is the actual cost of building an email list?
  • [15:30] Chris describes the advantage that an email list gives your brand.
  • [20:00] Attention is the new currency.
  • [23:40] Chris goes over the giveaway strategy.
  • [27:40] Scott gives 10 reasons why sellers need to build an email list.
  • [38:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS617.mp3
Category:general -- posted at: 4:30am EDT

The new year has arrived, are you and your ecommerce business ready for it? Have you mapped out your plans and goals for this new year or are you still struggling to come up with a plan of attack? If you need a little push to get started, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he provides his helpful thought of the week, answers a question from a TAS follower like you, and much more. Don’t miss a minute of this engaging episode!

Celebrate growth!

With the start of 2019, now is a great time to take a look back to celebrate your personal and professional growth. Many successful business leaders stress the value of taking time to practice gratitude, have you found it helpful? How will you mark significant milestones and achievements in your life and business? Don’t become so focused and driven that you fail to acknowledge how far you’ve come! Learn more from Scott about why celebrating your growth is so important by listening to this helpful episode of The Amazing Seller!

Why you might need to clean up your PPC campaigns.

Do you have a handle on your business and how it is running? Do you know how well your PPC spending is performing or has it been a while since you ducked in to take a look under the hood? According to Scott, you could be losing valuable resources if you haven't’ evaluated your PPC usage lately. Don’t let an easy fix and adjustment go unnoticed! Jump in and clean things up if you need to, what do you have to lose? To hear Scott expand on this critical subject, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!

Reserve your spot for Brand Accelerator Live!

Have you secured your spot for Brand Accelerator Live yet? This is your chance to invest in your business and get the tools you need to take it to the next level of growth. If you are hesitant about committing to this event, you should know that Scott and his team have worked hard to ensure that sellers like you will receive tremendous value from attending. They’ve lined up some amazing guests, and you’ll get a chance to connect with fellow entrepreneurs who are in the same boat as you. Get more details about this exciting event by checking out the link in the resources section!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Why you need to attend Brand Accelerator Live.
  • [8:15] Make sure to celebrate your growth!
  • [11:50] Question: Are my PPC campaigns competing against each other?
  • [20:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS616.mp3
Category:general -- posted at: 4:30am EDT

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