The Amazing Seller Podcast

It’s that time of the week again - another session of Ask Scott is here! This is the place to be on Friday or any day of the week, really. Get an extra push in the right direction and hear helpful content that is relevant to you and your ecommerce business. On this episode you’ll hear from Scott as he gives an update on TAS resources and events, shares his thought of the week, answers a question from a TAS follower like you, and much more. You don’t want to miss a minute of this fun and helpful episode of The Amazing Seller!

Don’t be afraid to make a pivot

If you find yourself ready to start moving into the ecommerce space but you aren’t quite ready to go, “All in,” what should you do? Is there a way to get your feet wet without diving off into the deep end? Yes - there is! Scott encourages sellers who want to test the waters to connect with an influencer who has a following but doesn’t sell their own products. By connecting with an already established brand - you can start testing your knowledge and help them explore new opportunities for their business. It’s a win-win scenario! Tune into this episode of The Amazing Seller to hear Scott expand on this great idea!

A great way to get your feet wet

If you find yourself ready to start moving into the ecommerce space but you aren’t quite ready to go, “All in,” what should you do? Is there a way to get your feet wet without diving off into the deep end? Yes - there is! Scott encourages sellers who want to test the waters to connect with an influencer who has a following but doesn’t sell their own products. By connecting with an already established brand - you can start testing your knowledge and help them explore new opportunities for their business. It’s a win-win scenario! Tune into this episode of The Amazing Seller to hear Scott expand on this great idea!

What do you have to lose?

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping ecommerce sellers like you TAKE ACTION. Have you been taking action lately or have fear and worry taken over the driver’s seat? Remember, there is a whole TAS community here to help you find the tools you need for long-term success. From TAS classes and events to resources like ebooks - this community was built with sellers like you in mind. Make sure to check out all the links located in the resources section - they are there for your benefit!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] You’ve got to be willing to make a pivot.
  • [10:45] Question: How do I reduce risk and take action in my business journey?
  • [13:30] Scott explains how to “Test” what you’ve learned about brand building.
  • [19:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS676.mp3
Category:general -- posted at: 6:24pm EDT

Wouldn’t be nice if you could build a system or machine to generate profit for your ecommerce business? Does that sound too good to be true? It’s not! On this episode of The Amazing Seller, you’ll hear from Scott as he walks through how to build an email list, what it takes to keep your audience engaged, how to cross-promote your brand, common mistakes to avoid, and much more! If you are ready to take your ecommerce business to the next level of growth - this is the episode for you!

What are you waiting for?

If you have been part of the TAS community for any period - you know that Scott is passionate about getting ecommerce sellers to go “All in” on email lists. Time and time again, Scott hears people ask - “Isn’t email dead?” His reply is a resounding - “No!” Sure, social media ebbs and flows, but email is constant. So what are you waiting for? Why haven’t you built up your email list? To hear why this tool is so vital for a thriving ecommerce business, make sure to catch this episode of The Amazing Seller!

Don’t let your list grow cold!

Too often ecommerce leaders get excited about launching their brand and building an email list that they make a HUGE error - they fail to keep their email list hot! If you were to measure the temperature of your email list, what would the result be? Is your audience red hot and ready for whatever you send their way OR has it been a few weeks sent you sent them anything? If you are going to pour time and energy into building your email list - don’t lose momentum by failing to keep them connected to your brand! Learn how Scott keeps his email lists engaged by listening to this helpful episode of The Amazing Seller.

Automate whenever and wherever you can

Did you know that there are tools and processes you can use to take a lot of the leg work out of getting people connected to your ecommerce brand? It’s true! You don’t have to manually create emails and send them out to each new person who checks out your brand - you can have a system that takes care of that! From hello bars to auto-responders, Scott encourages sellers like you to work SMARTER, not HARDER. Find out how Scott automated a large number of his processes by listening to this episode of The Amazing Seller - you don’t want to miss it!

Common mistakes to avoid

As an ecommerce business leader, you know the value of learning from those who have come before you. That’s why you are here learning from Scott so you and avoid the mistakes he made early on in his career and mistakes he still sees many ecommerce sellers make today. One of the significant mistakes that Scott sees time and time again are sellers who are too worried that they’ll mess up or present an unpolished email or video. Scott says - “Don’t stress about that!” You will get better at sending emails and recording videos over time - but you’ll never get there if you don’t START! So what are you waiting for? Get out there and TAKE ACTION!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Make sure to catch Scott’s FREE Live TAS Class.
  • [5:20] What are you waiting for - build your email list!
  • [7:15] Scott explains how to use an auto-responder & how to connect w/ your audience.
  • [11:00] Scott’s favorite auto-responder.
  • [12:30] Don’t let your email list get cold!
  • [16:00] How to use questions to your advantage.
  • [19:00] Common mistakes that many sellers make with their email list.
  • [22:00] Open and clickthrough rates you should expect.
  • [25:20] Scott recaps how to create a profit machine.
  • [27:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS675.mp3
Category:general -- posted at: 3:00am EDT

Are you someone who LOVES a good challenge? Do you find it easier to get pumped and motivated when you are working in a group or trying to meet a deadline? If that’s you - good news - Scott’s got a challenge for you! On this episode of The Amazing Seller, you’ll hear from Scott as he lays down a challenge for sellers, explains how to reach your target audience, shows you how to make a profit from traffic, and much more. Make sure you have pen and paper ready for this helpful episode - you don’t want to miss it!

Know your audience!

Do you know your target audience inside and out? Where do they spend their time online? Are they more active on Facebook or Instagram? If you don’t know your audience, how do you expect to reach them? Scott has developed key practices that sellers like you can use to connect with and reach your audience. If you haven’t already, make sure to check out the Ecom Business Formula book that Scott has created for TAS followers like you! Learn more about reaching your target audience on this episode of The Amazing Seller – you don’t want to miss it!

Grab their attention

What will grab your target audience’s attention? Will they be drawn in with an Ipad giveaway? Or are they more likely to gravitate toward a free audiobook on the topic you are building your brand around? Tons of ecommerce sellers worry about how to find the right content that will appeal to their target audience, but you don’t have to! On this episode of The Amazing Seller, Scott reveals how sellers like you can use simple methods to find related content and get it in front of your customers. Learn how to create relevant content by listening to this informative episode!

Why you need a home base

Have you reached the point in your ecommerce journey where you’ve started to think about building your brand away from platforms like Amazon? Where do you start? According to Scott, the best place to start is by building social media channels and a home base. Don’t think that you need to have it all figured out to get started. Chunk it down and figure out how to do each step. Tune into this episode of The Amazing Seller to hear from Scott as he explains how sellers like you can get started with creating a blog - don’t miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:50] Scott’s challenge for the TAS audience.
  • [6:35] What does your target audience want?
  • [9:00] Create a list of topics relevant to your market.
  • [12:00] The key to creating evergreen content.
  • [16:00] Make sure to create a home base!
  • [20:45] Why you need to create a Facebook fan page and an email list.
  • [24:15] Where does the profit come in?
  • [26:20] Scott everything he’s covered so far.
  • [30:00] Traffic is the new currency!
  • [32:20] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS674.mp3
Category:general -- posted at: 3:00am EDT

Are you fired up and ready to keep pushing the envelope? What is keeping you headed in the right direction with your business? If you need a little jolt to spur you on - you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares an update on TAS events and resources, answers a question from a TAS follower like you, and much more! Have pen and paper ready - you don’t want to miss a minute of this helpful episode!

Make sure to diversify!

If you’ve been part of the TAS community for very long, you know that Scott is passionate about helping sellers like you diversify your channels and income streams. How are you doing on that front? Are you still largely dependent on Amazon, or have you started to build out your brand presence on social media and through your home base? Remember - there are a ton of TAS resources at your disposal to help you take your ecommerce business to the next level. Check out the links in the resources section at the end of this post!

Clickthrough rates and email list building.

As you follow Scott’s advice, and you build your ecommerce business, you might be wondering, “What open and click-through rates should be looking for?” You are asking the right questions! According to Scott, a good number to shoot for is 20% of your list to open your email. For click-through rates, the number to shoot for is 2-3% of your email list. Now, that might not sound like a lot but if you are pouring your energy and focus into social media channels and cultivating your email list - you are headed in the right direction. To hear more from Scott about this critical topic, make sure to listen to this episode of The Amazing Seller!

FREE TAS Classes made for you!

What are you doing on Wednesday, May 29th or Thursday, May 30th? Do you want to learn how to get UNLIMITED TRAFFIC in any market, to build or scale your brand? Of course, you do! Listen up - right now; this class is FREE. Yes, you heard that right - FREE! The catch is, you have to attend this virtual event LIVE on the 29th or 30th. Scott is going to start rolling out special TAS LIVE virtual events like this one, and he wants you to get in on the action. You can check out the link in the resources section for more info - don’t miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:15] TAS announcements and updates.
  • [6:30] Scott’s thought of the week; diversify!
  • [7:20] What are good email open clickthrough rates that I should aim for?
  • [15:00] How you can address poor open and clickthrough rates.
  • [19:50] Don’t worry about people unsubscribing to your email list!
  • [21:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS673.mp3
Category:general -- posted at: 3:00am EDT

Do you ever find yourself lost and confused when it comes to attracting traffic for your ecommerce brand? Have you tried every tool and tip only to come up empty? If so - you aren’t alone! Many sellers like you are trying to figure out the best way to drive traffic and get their business off the ground. On this episode, you’ll hear from Scott as he recaps a recent coaching call where he spelled out his eight-step plan to build free traffic assets and generate income at the same time. You don’t want to miss a minute of this helpful episode of The Amazing Seller!

Steps 1-4

In a recent coaching call, Scott spelled out eight steps to build traffic assets and generate income at the same time. Here are the first four steps that Scott provided.

  1. Give your brand a name that will allow you to go a little broader down the line.
  2. Create a website and “Home base” for your brand.
  3. Create a YouTube channel for your brand.
  4. Create a Facebook page for your brand.

Where are you currently with your brand? Have just now started to think about building out a YouTube channel? What about your website and home base? To hear Scott expand on each of these critical aspects of driving traffic to your brand, make sure to listen to this episode of The Amazing Seller!

Steps 5-8

If you’ve been around the TAS community for very long, you know that Scott loves to break things down, so you guys don’t get too overwhelmed. In that spirit, here are the second half of the steps Scott has outlined for sellers like you to build traffic assets and generate income at the same time.

  1. Create at least one video per week for your audience.
  2. Post your video to YouTube.
  3. Embed the YouTube video on your blog with a transcript and/or a write up of the subject.
  4. Build up your email list and let your audience know about your newly created content!

This list is just the tip of the iceberg! There are a ton of resources and content that sellers like you can use to go even deeper with Scott’s content. Have pen and paper ready - you are going to need it!

Where will YOU start?

Alright, it is gut check time! As Scott often says, it’s time for you to, “Take action!” Where will you start taking action today? As you look over Scott’s eight steps do you feel good with your progress or do you feel like you need to kick it into the next gear? Wherever you are now - the only way to move forward is to plan your next step! Remember, the TAS community is here to keep you going and support you - have you jumped in yet? Learn more about the events and tools available to the TAS crowd by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Why you should check out Traffic & Profits.
  • [4:20] Scott walks through a coaching call he recently had.
  • [5:45] Why you need to create a home base.
  • [11:30] Create social media channels and push out content!
  • [15:45] Plan out your content strategy.
  • [20:00] Why you need an opt-in capture form on your site & how to build an email list.
  • [24:00] Scott recaps all 8 steps to build free traffic assets and generate income.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS672.mp3
Category:general -- posted at: 10:44am EDT

Do you ever feel like you’ll never have what it takes to build a thriving ecommerce business? What if there was just one key insight or lesson out there that could unlock your full potential for growth? On this episode of The Amazing Seller, you’ll hear from Scott as he interviews entrepreneur and business leader, Alexandra Jimenez. In her conversation with Scott, Alex opens up about how she involved with the travel industry, what it took to monetize her blog, challenges she faced along the way, and much more. Don’t miss a minute of this fascinating episode featuring Alex’s story!

Content and traffic go hand-in-hand.

If you’ve been part of the TAS community for very long you know that Scott is convinced that traffic is the new currency - but did you know that content and traffic go hand-in-hand? It’s true! You won’t keep people coming back for more if you have poor content! What is your content creation strategy? Does it need a little push in the right direction? If so, you’ll want to have pen and paper for this episode. Listen to this episode to learn from Alex’s expert perspective and find out how she has been able to maximize her content to drive traffic!

Using Facebook Live effectively.

Did you know that Facebook Live is one of the best tools to have your toolkit? Think about it - it’s a FREE way to draw your target audience in and help them get to know you and your brand! You can also use Facebook Live to drive sales and traffic to your blog or website. Alex decided to create her first physical product and was able to successfully raise over $17,000 in pre-sale purchases by using Facebook Live. Imagine that! To get the full scoop from Alex on how she was able to accomplish this feat, make sure to listen to this episode of The Amazing Seller!

Hard work will get you results!

Too often startup business leaders are constantly on the lookout for a new hack or trick that will take their business to the next level - and for a good reason, starting a business is hard! The truth is, there is no hack that will help you achieve overnight success, the one thing that will ensure your success is your level of commitment. Are you willing to put in the time and energy necessary to achieve your goals? If you aren’t ready to put in the hard work - don’t expect to see results! Learn more from Alex and Scott as they stress the value of hard work on this episode of The Amazing Seller.

Make sure you think out your strategy.

How is the growth of your business coming along? Do you have a solid strategy in place or are you unsure of which direction to take? Think of it this way - you need to have a solid foundation before you build the house! Is your business starting off with a good foundation? If you want to take the time to invest in your business and give it every chance to succeed then make sure to learn from the best! You will find links to resources from Scott and Alex in the section below - use them to your advantage!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Make sure to check out the “Traffic and Profits” training.
  • [5:45] Scott welcomes his guest, Alexandra Jimenez.
  • [7:00] Alex talks about her background and how she got into her current market.
  • [10:45] Where did the idea to make money off of blog content come from?
  • [14:00] Alex shares how a side hustle got her in trouble.
  • [15:40] How Alex supported herself financially while travelling.
  • [17:45] What does Alex’s content creation process look like?
  • [21:30] Is email list building really that important?
  • [26:00] How did Alex start to monetize her blog?
  • [28:00] Alex explains why she started selling her own physical products.
  • [34:00] How to do an effective Facebook Live session.
  • [43:50] Alex shares some ways to take action.
  • [47:50] What is Alex’s husband’s role in the business?
  • [50:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS671.mp3
Category:general -- posted at: 12:49am EDT

How are you progressing with your ecommerce business? Are you hitting all of your target goals are do you find yourself lagging behind? Scott’s here to help sellers like you answer some questions and get you headed in the right direction, it’s time for another session of Ask Scott! On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question about Facebook Messenger chatbots, and much more. Have pen and paper ready; you don’t want to miss a minute of this helpful episode of The Amazing Seller!

Be intentional with your time.

Recently Scott attended an event featuring author and business leader, Jeff Walker. At the event, Jeff spelled out some helpful insights to encourage leaders in their journey. These lessons from Jeff have been bouncing around in Scott’s head all week, and he really wanted to get them to the TAS community so here they are.

  1. Know what you want.
  2. Plan out the steps to get there.
  3. Schedule time to work on those steps.
  4. Be intentional with your time.

Which one of Jeff’s insights resonates the most with you? Are you ready to take action? Tune into this episode of The Amazing Seller as Scott expands on these insights from Jeff and much more!

Should you use Facebook Messenger chatbots?

Let’s face it, as a business leader, shiny objects are a huge problem, aren’t they? You start to see a peers business take off because they did this “One thing” and now you want to divert your attention to try and get the same results. The problem is, just because it worked for them it doesn’t mean it will work for you! Listen to Scott’s advice and avoid shiny objects - that doesn’t mean you can’t use new tools like Facebook Messenger chatbots, but it does mean that you need to make sure you are sticking to your plan! To hear Scott expand on this important topic and more, listen to this episode of The Amazing Seller!

How to use an email list effectively.

When it comes to utilizing a tool like an email list, the name of the game is cultivation. You’ve got to make sure you are delivering relevant and helpful content to your target audience who are staying subscribed to your email list. Think about how you would want someone to engage with you! Would you be likely to stay subscribed to an email list if all they did was ask you to buy their product? Probably not! But if they showed up and delivered value that was relevant to your interest with an occasional ask - you’d probably stick around. Hear more about Scott’s approach to cultivating and utilizing an email list by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:45] Scott’s thought of the week.
  • [8:45] Question: Facebook Messenger Chat Bots or Email List Marketing?
  • [14:00] Why email marketing is NOT dead.
  • [21:00] How to use an email list effectively.
  • [23:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS670.mp3
Category:general -- posted at: 3:00am EDT

Do you ever struggle with staying on task and achieving your personal and professional goals? Have you tried to find solutions only to end up frustrated and at the end of your rope? If so, you aren’t alone! On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Joel Bower. In his conversation with Scott, Joel talks about the practices that have helped him be more productive, challenges he has faced along the way, how to avoid burnout, and much more. Have pen and paper ready; you don’t want to miss a minute of this helpful episode!

Do you know your “Why?”

What is the number one reason you are building your ecommerce business? Do you want to spend more time with your family? Are you trying to get out of that dead-end job you hate? Whatever the reason is, you’ve got to have it front and center in your mind, and it’s got to be something that will sustain you when things get tough - because they will! To hear more about identifying your “Why” and making sure you stay laser-focused on it, make sure to listen to this episode of The Amazing Seller with Scott and Joel!

Start racking up the wins.

Let’s face it; no one likes incremental change - especially when they’ve decided that where they are is no longer a good place to be. When the house is burning, it doesn’t feel like progress to go from the kitchen to the living room; it only feels like progress when you are out of the burning building! The truth is, if you want to make big changes in your life, you’ve got to be willing to make small changes that add up. You can’t go from no business to a thriving business overnight; it takes work and a ton of small steps. What small wins are you celebrating this week? Chime in and let the TAS crew know by visiting the link in the resources section at the end of this post!

How to avoid burnout.

Building something from scratch is no small feat - from business to buildings, slow and steady wins the race. Part of the process of building something from nothing is learning along the way, pausing to get advice, and taking time to evaluate your direction. If business leaders just ploughed through and built whatever they wanted to build without pausing for rest and reflection, the result would be something that collapses before too long. Don’t let that happen to you and your business! You can avoid burnout by taking the time to zero in on your “Why,” reflecting on your progress, and surrounding yourself with people who are rooting for you. Are you part of the TAS community on Facebook? Have you booked your ticket to Brand Accelerator Live? What are you waiting for? Discover more helpful insights from Scott and Joel as they discuss burnout and much more on this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Why you need to attend Brand Accelerator Live.
  • [4:00] If you struggle with productivity, you aren’t alone!
  • [6:00] Do you know your “Why?”
  • [14:00] Scott explains how he decided to start his own business.
  • [16:20] Start racking up the “Wins.”
  • [20:45] How to start moving in the right direction.
  • [24:30] Scott recaps the productivity tips covered so far.
  • [31:00] How to avoid burnout.
  • [40:00] Closing thoughts from Scott and Joel.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS669.mp3
Category:general -- posted at: 3:00am EDT

What does it take to build a business from scratch? Is it even possible to start something from nothing or do you need to have some idea of where you will start from? On this episode of The Amazing Seller, you’ll hear from Scott as he interviews David Young. In his conversation with Scott, David explains why he left the FBI to start his own business, how he made a pivot in his business, challenges he has faced along the way, and much more. You don’t want to miss a minute of David’s fascinating story - catch it all here on this episode!

You don’t need to be an expert!

The common conception of most ecommerce sellers is that they studied ecommerce and went into the industry knowing all the ins and outs, that couldn’t be further from the truth! Most ecommerce sellers went into business not because it was the smartest idea but because it was the one that made the most sense. Which side do you land on? Are you an expert or someone who was in the right place at the right time? Whatever your background, you can make it work, you don’t have to be an expert. To hear how one seller built their career from nothing, make sure to check out this episode of The Amazing Seller!

Don’t be afraid to make a pivot.

Have you ever started down a path only to find that you should have taken another route? If so, you aren’t alone! Too often business leaders will start a business and then get too afraid to make a change even though everyone around them would tell them otherwise! Don’t let that happen to you, make sure you have people in your corner who will tell you what you need to hear, not just what you want to hear. Find out more about what it takes to make a pivot in your business by listening to this helpful episode of The Amazing Seller - you don’t want to miss it!

Why giveaway offers work so well.

Did you know that one of the best ways to connect with your target audience is to run a giveaway contest? It’s true! You might think that giveaway contests aren’t as effective as you thought, but you’d be wrong. Time and time again, Scott and his team have found that giveaway contests, when done right, are the most effective tools you can use to grow your customer base and your brand’s reach. So what are you waiting for? Learn more about how to run a successful giveaway from Scott and his guest, David Young by listening to this episode of The Amazing Seller!

Make sure to use digital products.

If you wanted to make quick cash with your ecommerce business, what would you do? Would you run giveaways or deep discounts or something else? According to Scott one of the best ways to take your business to the next level is to offer digital products that will help your audience. Does it sound too good to be true? It doesn't have to! Learn how your ecommerce business can take advantage of digital products by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] David Young joins Scott to talk about his business building journey.
  • [7:30] David shares his career background.
  • [14:30] What led David to consider building a business online?
  • [20:50] David talks about why he made a pivot with his business.
  • [25:50] Experimenting with a giveaway offer to build an email list.
  • [36:00] David explains the strategy to grow his brand.
  • [43:00] Why digital products are so valuable.
  • [48:50] David shares some SEO tips he recently received.
  • [54:30] A content creation angle from David.
  • [58:30] How to connect with David.
  • [1:00:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS668.mp3
Category:general -- posted at: 12:01am EDT

Are you fired up and ready to take on the weekend or are you hoping to get some much-needed rest? If you want a little push in the right direction with insights and advice you can use to advance your ecommerce business, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful and engaging episode!

Focus on finding a solution.

Let’s face it; people are more likely to focus on problems rather than solutions - that’s just human nature. But where does only focusing on problems get you? Down in the dumps! Yes, you are allowed to get upset and frustrated when things don’t go your way, but you can’t stay there if you want to be successful. Leaders who are ready to take their business to the next level give themselves space to get angry and then they pivot to find a solution. Tune into this episode of The Amazing Seller as Scott expands on this valuable lesson!

Create your own bundles.

As an ecommerce seller, you need every trick, tip, and tool in your toolbox if you have any hope to beat the competition. Did you know that one of the best tools you have is an easy option to bundle your products or variations? It’s true! Why not manually package a few of your products and variations and list them to see how they perform - what do you have to lose? Get the full run down from Scott on what it will take to make this experiment work by listening to this informative episode of The Amazing Seller - you don’t want to miss it!

Brand Accelerator Live!

When was the last time you were really encouraged on your entrepreneurial journey? It doesn’t happen too often, does it? If you find yourself struggling to stay focused and positive - you aren’t alone! Why not take the time to invest in your growth as a leader and connect with like-minded leaders? Scott has poured a ton of time and energy into Septemeber’s Brand Accelerator Live event. He’s attended a ton of ecommerce events, and he wants this one to stand out from all the rest. Learn more about what will be featured and how to get a great price by visiting the link to the event in the resources section at the end of this post.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Scott’s thought of the week, focus on the solution.
  • [4:45] Question: How and can I create bundles on Amazon and be profitable?
  • [9:00] Why you should try a test bundle.
  • [15:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS667.mp3
Category:general -- posted at: 3:00am EDT

Let’s face it; this ecommerce game is not for the faint of heart. As you’ve been busy building your ecommerce business or taking steps to start - you’ve likely realized that it's going to take a lot of work. That’s true - but all of the hard work is worth it! On this episode of The Amazing Seller, you’ll hear from Scott as he explains his mindset and how he stays in the game even when things get difficult. If you want to know how to endure the challenges that will come your way, this is the episode for you!

Get mad, then get to work on a solution.

One of the toughest aspects of running your own small business is having to deal with the crap when it hits the fan. When you are the boss, the buck stops with you! So what do you do when you run into a significant challenge? According to Ryan Lee from Rewind Bars, the best solution is to let yourself get mad for a few minutes and then take that energy and use it to find an answer to your problem. While Ryan’s approach isn’t easy - it is practical. Learn more about this critical topic by listening to this episode of The Amazing Seller!

You’ve got to dig deep!

If you have any hope for your ecommerce business to go the distance, you’ve got to be prepared to dig deep! When things get tough, and adversity rears its ugly head you need to have already decided that you’ll do what it takes to see the challenge through. If you think that your business won’t face any challenges, you are fooling yourself! Scott doesn’t sugarcoat the entrepreneurial journey - he’s prepared to share it all with you, the good, the bad, and the ugly. Don’t miss this episode of The Amazing Seller to learn more!

Who is in your corner?

Our society often looks at entrepreneurs as these mythical figures who pop up out of nowhere to enjoy instant success - has that been your experience? If you are anything like Scott, your answer is a resounding, “No!” So how does an entrepreneur get their business off of the ground? The answer is, it takes a lot of hard work and support - you need both! Hard work will get you far but if you surround yourself with people who aren’t supportive it’s like tying one hand behind your back. Do you have like-minded and supportive people in your corner? Tune into this episode of The Amazing Seller as Scott expands on this important subject!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:45] Why you need to have like-minded people in your corner.
  • [5:15] Scott talks about an issue he ran into with the TAS website.
  • [14:15] When things go wrong, let yourself get mad then find a solution!
  • [16:30] How an email list can help you in a pinch.
  • [21:30] You’ve got to dig deep!
  • [24:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS666.mp3
Category:general -- posted at: 9:11pm EDT

If you’ve been around the TAS community for very long, you know that Scott loves to share his thoughts and viewpoints on life and to build a business. Lately, he’s been having these “Real Talk” sessions where he explains his perspective in a very matter of fact way. Good news! It’s time for another Real Talk session with Scott! On this episode, you’ll hear Scott stress the value of creating your own goals and avoiding the comparison trap. Have pen and paper ready; you don’t want to miss a minute of this helpful episode!

Chunk it down.

Do you ever find yourself wondering if you’ll ever really make it to the level of success you’ve been dreaming about? Does it seem like all the stars would have to align for your business to get off of the ground? While it’s no small feat to start a business from scratch, the truth is, it can be done! If you find yourself overwhelmed by the big goal, do what Scott teaches - chunk it down! Break up the steps you need to succeed in small tangible goals that you can measure along the way. To hear more about setting goals and achieving them, make sure to catch this episode!

Watch out for the comparison trap!

Did you know that one of the biggest enemies of success is getting stuck in the comparison trap? It’s true! Time and time again good business leaders get sidetracked from their ultimate goal because they were too busy paying attention to the grass on the other side of the fence. By all means, learn from successful leaders like Scott but don’t measure your progress based on what they’ve achieved. Tune into this episode of The Amazing Seller as Scott expands on this important lesson!

TAS tools to help you succeed.

It can be so frustrating to have all the drive and desire to build a business, but you don’t have access to the tools you need to succeed. Years ago when Scott first got started in the ecommerce industry he didn’t have a community like TAS that he could learn from so he started documenting the process and invited people like you along for the ride. Now, Scott has the resources and the experience to help sellers reach the level of success he’s enjoyed. If you are ready to put in the time and learn what you need to do for your business to thrive - make sure to check out Scott’s, “Ecommerce Business Formula” ebook and the Brand Accelerator Live event. These tools were created with you in mind - you can find more details by visiting the links in the resources section at the end of this post.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [7:00] Scott breaks down some success numbers.
  • [12:00] How passive income and external traffic can help sustain your business.
  • [16:00] There is no one size fits all solution.
  • [18:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS665.mp3
Category:general -- posted at: 3:00am EDT

Are you fired up and ready to push the envelope in your ecommerce business? What is keeping you fired up and on the attack? If you find yourself a little sluggish and struggling to muster up the drive to keep going, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful episode featuring Scott’s valuable perspective!

Surround yourself with like minded people!

Have you ever walked into a room and felt your attitude and energy just change like someone flipped a light switch on or off? You know the feeling when you go into a room with happy people, and you soon find yourself feeling happy, or you walk into a room with angry people, and you feel automatically on edge? The fact of the matter is, who you surround yourself with daily matters! Are the people in your life supportive and encouraging or are they a drain? If you have any hope for long term success in your business, you’ve got to have like-minded people in your corner rooting for you. To hear more about this critical topic, make sure to listen to this episode!

Scott’s tips for making the most of an event.

Have you made an effort to travel to an ecommerce event yet? What is holding you back? If you have attended one, what did you like about it? Many business leaders are rightly hesitant to put in the time and energy necessary to attend an event, are they even worth it? Scott knows this feeling all too well, and he’s put together a few tips to help leaders like you get the most out of attending an event.

  1. Be open to learning from new perspectives.
  2. Network with people at the event.
  3. Take notes!
  4. Stay at the hotel where the event is hosted.

Don’t go to an event without any preparation! If you want to get the most value out of your time, pay attention to these tips from Scott. To hear Scott expand on each of these tips, make sure to listen to this informative episode of The Amazing Seller!

How Brand Accelerator Live will be different.

Do you ever feel like if you’ve been to one ecommerce event that you’ve been to all of them? If you’ve felt that way, good news - you're not alone! Scott has been to some awesome events and some terrible ones over the course of his career. Now he’s leveraging all those experiences to bring sellers like you an event that is a cut above all the rest. At Brand Accelerator Live, you can expect an environment built from the ground up with your experience in mind. You’ll get practical tools and resources you can use to get your ecommerce business to the next level of growth. To learn more about what sets Brand Accelerator Live apart from all the other events, make sure to check out the link located in the resources section!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Scott’s thought of the week; surround yourself with like-minded people.
  • [13:00] Question: What events should I attend to grow my business?
  • [18:40] The event you should attend.
  • [20:50] The pros of attending an event.
  • [26:30] A few cons of attending events.
  • [29:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS664.mp3
Category:general -- posted at: 1:36am EDT

What would it mean for your ecommerce business if you had over 1,000 new subscribers to your email list before the end of next month? Does that sound too good to be true? It’s not! On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his seven steps to get 1,000 new subscribers to your email list. This is your chance to learn from an industry leader and the strategies he has used to succeed, what are you waiting for? Have pen and paper ready; you don’t want to miss a minute of this helpful episode!

7 steps to build your email list

If you’ve been around the TAS community for very long, you know that Scott is constantly looking for ways to help sellers like you build an email list. Scott isn’t putting in all of this effort into creating resources based on theory alone - he’s seen it work! Here are Scott’s seven steps to build an email list.

  1. Identify your market.
  2. Find out where your market spends their time (online.)
  3. What is your target market buying?
  4. Create a giveaway contest.
  5. Set up an auto-responder.
  6. Drive traffic.
  7. Follow up!

Where do you need to start on the seven steps? Are you at the beginning with #1 or have you made your way, half-way to #4? To get the full rundown on each of Scott’s seven steps, make sure to check out this episode of The Amazing Seller!

Know your audience!

If you had to describe your target audience right now, could you? It might sound like a silly exercise, but it’s vital to the success of your business! Too often ecommerce leaders try to go big and make a splash with their marketing efforts only to find that they spend time and money reaching the wrong audience. Don’t let that happen to you! Make sure you know how to target and vet the right people for your brand by listening to this helpful episode of The Amazing Seller!

Make sure to follow up.

Don’t you hate it when you send an email or a text, and you never get a reply back? Any business that operates like that is designed to fail! What are you doing to make sure your ecommerce business is prepared to follow up and nurture a relationship with your customers? An easy way to look more professional and polished than you might be is to focus on providing consistent follow up with your customers. To hear what Scott does to drive this message home in his business, make sure to listen to this episode of The Amazing Seller!

Catch the Early Bird Special!

As a business leader, you know how important it is to know exactly how much money is coming in and how much is going out of your business. Why let an opportunity to get a significant discount on an event slip by? You could use those savings to reinvest in your brand! Make sure to check out the early bird pricing available for Scott’s Brand Accelerator Live event in September. It might sound like a safe distance away, but the truth is - it’s almost May! You can grab a ticket to the event by going to the link located in the resources section at the end of this post.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:15] Make sure to check out Brand Accelerator Live.
  • [9:10] Do you know who your market is? Have you niched down? Where do they hang out?
  • [14:20] Tips on creating a contest to get more folks interested.
  • [17:30] How an auto-responder can help your audience get connected.
  • [21:00] What it takes to drive traffic to your contest.
  • [26:30] Don’t forget about sending follow up emails!
  • [29:30] Scott recaps all 7 steps to build your email list to 1,000 subscribers in 14 days.
  • [36:40] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS663.mp3
Category:general -- posted at: 2:58am EDT

Wouldn’t it be great to have passive income rolling into your bank account regularly? Of course! Is it really possible to leverage your email list and home base to bring in additional revenue? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why email list building is so important, how to utilize a Facebook fan page, why you should attend Brand Accelerator Live, and much more. If you are ready to unleash the full potential of your ecommerce business, this is the episode for you!

Your most important asset.

What is the state of your email list? Do you have an email list big enough to drive traffic and sales for your ecommerce business? If not, you need to make expanding that list a top priority! As you build your business, remember what Scott always says, “Your email list is your most important asset.” If you find your brand is struggling to get the momentum you had hoped for, you might want to start investing in your email list. To hear more about this important topic, make sure to catch this helpful episode!

Know your audience!

Do you know your target audience inside and out? Where do they spend their time online? Are they more active on Facebook or Instagram? If you don’t know your audience, how do you expect to reach them? Scott has developed key practices that sellers like you can use to connect with and reach your audience. If you haven’t already, make sure to check out the Ecom Business Formula book that Scott has created for TAS followers like you! Learn more about reaching your target audience on this episode of The Amazing Seller - you don’t want to miss it!

Brand Accelerator Live

As a small business owner, you are used to investing a ton of resources into your fledgeling business but have you done much to invest in your personal development? When was the last time you finished a business book or a course to help you improve your leadership skills? One of the best ways to hone your skills and pick up a few new ones is by attending a live event. These are the type of events that give you insights you might have never considered - so what are you waiting for? Grab your ticket to Brand Accelerator Live by checking out the link in the resources section below!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:20] Email list building REALLY works.
  • [9:20] Make sure to create a Facebook fan page and a homepage.
  • [14:00] Scott explains how they’ve been able to convert traffic to income.
  • [19:20] Do you know your audience?
  • [21:40] Action steps you can use.
  • [26:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS662.mp3
Category:general -- posted at: 4:08pm EDT

You made it through another week of building your ecommerce business or laying the groundwork, good job! Don’t pat yourself on the shoulder just yet; it’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, plans for the Brand Accelerator Live event in September, and much more. This is the episode you need to keep you headed in the right direction, don’t miss it!

Take care of your customers!

If you’ve been around the TAS community for very long, you know that one of Scott many soapbox issues is customer service. It’s gut check time, how are you doing when it comes to customer service? More importantly, how would your customers say you are doing in that area? If you don’t get this critical aspect of your ecommerce business right, you’ll never stand out from all the other brands on the marketplace. What are you waiting for? Put together a customer service plan for your business today! Here more about this topic from Scott by listening to this episode of The Amazing Seller.

Launch a product on Kickstarter?

Have you ever backed a project on Kickstarter? Just going to the site and browsing around can give even the least creative entrepreneur inspiration to become the next Thomas Eddison! What would it look like if you could leverage your brand to launch a successful product on Kickstarter or a similar crowdfunding platform? Thankfully, Pat Flynn over at Smart Passive Income has done just that! According to his experience and Scott’s assessment, launching a product by crowdfunding is a great way to get your product on the marketplace, but there are factors to consider. To get the full run down of his experience, make sure to check out the link to Pat’s podcast episode located in the resources section at the end of this post.

Brand Accelerator LIVE

Do you have all the tools you need to take your ecommerce business to the next level of growth? Sure, you could buy a few more books or take some courses online but imagine what it would be like to attend a live event with like-minded business leaders. Scott’s Brand Accelerator Live event was created with leaders like you in mind. It will feature sessions and workshops filled with material that you can use right away to improve your business. Make sure to check out the link to grab your ticket below!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:15] Scott’s thought of the week. Take care of your customers.
  • [6:50] Question: How and can I launch a product on Kickstarter?
  • [15:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS661.mp3
Category:general -- posted at: 3:00am EDT

What if there was a way to grow a brand by building a following of dedicated fans who catch your vision and message? Sounds too good to be true, right? It’s not! On this episode of The Amazing Seller, you’ll hear from someone who made it happen, Ryan Lee. In his conversation with Scott, Ryan explains how he dealt with setbacks in his business, what caused him to make a pivot, how to cultivate a following, why an email list is so important and much more. Don’t miss your chance to learn from Ryan’s fascinating perspective!

Is it time for your brand to pivot?

Many years ago when Apple was just a dream in the minds of Steve Jobs and Steve Wozniak, do you think they’d ever had fathomed that their business would eventually be known for phones more than computers? Great business leaders don’t automatically forge ahead when things get tough; they consider what it might take to pivot their brand to get into a better market position. While he’s not quite to the level of fame and success as Steve Jobs, Ryan Lee has learned the power of making a pivot in business. To learn how his company, Rewind Bars made a critical pivot, make sure to listen to this powerful episode of The Amazing Seller!

Looking at setbacks as opportunities.

How do you deal with adversity? Do you tend to rise to the occasion or do you hold up and wait for the trouble to pass? Ryan Lee and his team had everything squared away and ready for Rewind bars to launch when they got some devastating news, their product would be delayed by two months. Did Ryan let this setback keep him down in the dumps? No! He got pissed off, took a breath, and then went to work on a solution. Ryan saw the delay not as some monumental failure but as an opportunity to continue developing and cultivating the relationship he had built with his audience. Take this moment to learn from Ryan’s story! Hear more by listening to this episode of The Amazing Seller!

Don’t try to please everyone!

Think back to why you wanted to strike out on your own and start your business. Chances are, you’ve ventured out on your own because you want to make your mark on the marketplace. Too often, in the process, many business leaders get distracted, and they try chasing every sale they can get. You don’t want to do that! If you do, you’ll find yourself trying to please or appeal to everyone while never connecting with anyone! Face the facts, your product or service will only attract a certain segment of the population, and that’s OK. The market is big enough for you to build your business without appealing to every potential customer.

Why you should build an email list.

If you’ve been around the TAS community for very long, you know that Scott is very passionate about helping sellers like you build an email list. You might be convinced that this is just a “Scott thing” and not a great business strategy, but you’d be wrong! Ryan Lee is also convinced that building an email list and treating that list well is one of the smartest things you could do for your brand. So what are you waiting for? Listen to this episode for Ryan’s take on why sellers like you should devote time and resources to email list building; you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Scott welcomes his guest, Ryan Lee.
  • [4:00] Ryan gives an update on his brand, Rewind.
  • [6:15] How Ryan dealt with a significant setback with his product launch.
  • [13:30] Why you should be prepared to pivot in your business.
  • [18:30] You don’t know what you don’t know. Just jump in!
  • [21:15] Remember, you can’t please everyone.
  • [28:30] What is Ryan’s strategy for driving sales?
  • [33:45] Ryan stresses the value of building an email list.
  • [47:45] Connect with Ryan.
  • [49:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS660.mp3
Category:general -- posted at: 3:00am EDT

Imagine if there was a way to sort through international suppliers without all the hassle and headache, wouldn’t that be nice? Good news! There’s a new tool on the marketplace! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes returning guest, Greg Mercer. In his conversation with Scott, Greg talks about the new Jungle Scout tool the Supplier Database, how sellers like you can use this new tool, why you should vet your suppliers, and much more. Don’t miss a minute of this fascinating episode!

What is the Supplier Database?

Let’s face it; finding the right supplier for your ecommerce business is not a fun task. Have you found the process a challenging one on your journey? Seeing many ecommerce sellers struggle with this process, Greg Mercer and the folks at Jungle Scout went to work creating a solution, the Supplier Database. The Supplier Database is the first-of-its-kind feature among Amazon selling tools, helping sellers find legitimate global suppliers used by the world’s best brands. To hear more about the Supplier Database right from the source, make sure to listen to this episode of The Amazing Seller!

Why it's a good idea to vet your suppliers.

Do you ever get nervous when you place an order even for a sample through a supplier overseas? With the rise of fraudulent activity, many sellers are nervous about sending money overseas. Have you found a good way to vet suppliers you want to work with or do you just cross your fingers and hope for the best? Thankfully, the folks at Jungle Scout have been hard at work creating solutions for sellers like you. Don’t leave it all up to guesswork, vet your suppliers! Learn more about why and how you can vet your suppliers from Jungle Scout’s Greg Mercer on this episode!

The difference between factories and trade companies.

Have you ever wondered how to tell the difference between factories and trade companies? What is it that reveals the difference between these two suppliers? On this episode of The Amazing Seller, you’ll hear from Jungle Scout’s Greg Mercer as he explains how to spot the difference. According to Greg, it all comes down to the line up of items that they offer. A trading company will have a wide range of different products (i.e. iPhone cases, shoes, sunglasses, etc.) while a factory will only feature a certain type of products (i.e. wood products). Get more helpful details on this important topic by listening to this episode!

Be willing to try something different!

Have you ever heard that old definition of insanity? “The definition of insanity is doing the same thing over and over and expecting different results.” Could that quote apply to you and your approach to building your ecommerce business? When was the last time you changed things up and tried a new strategy or tool? If you are unhappy with the results you’ve seen lately, try something different. Make sure to catch this episode of The Amazing Seller to get some fresh ideas that will help you take your business to the next level of growth!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Scott welcomes back his guest, Greg Mercer.
  • [7:00] What advantage does the Supplier Database give sellers?
  • [12:40] Can’t my competitors use the Supplier Database against me?
  • [16:15] How you can use the Supplier Database to vet suppliers.
  • [20:20] Why it’s helpful to know the country of origin for your suppliers.
  • [22:30] How do you connect with a supplier that you find on the Supplier Database?
  • [25:30] The data that the Supplier Database gives sellers.
  • [30:45] Recognizing the difference between factories and trade companies.
  • [32:40] Closing thoughts from Greg and Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS659.mp3
Category:general -- posted at: 3:00am EDT

We are in the throws of Spring where everything is blooming, is your ecommerce business doing the same? Are you thinking about taking it to the next level of growth? If so, you are in luck! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares one of this thought of the week, answers a question from a TAS follower like you, and much more. Have pen and paper ready; you don’t want to miss a minute of this helpful episode!

Waiting sucks!

Remember when you were a kid, and you’d impatiently wait for Christmas day or your birthday? Do you ever get that impatient feeling when it comes to your ecommerce business? If you do, you aren’t alone! To this day, Scott finds himself impatient as they start and stop work on their lake house property. If you find yourself impatient, don’t let that get you down! You’ll get there, give yourself time to succeed, contrary to popular believe, success doesn’t happen overnight! To hear more about this important topic, make sure to listen to this episode of The Amazing Seller.

Should you create a second brand?

What should you do if you are ready to expand your brand? Do you create a second brand through Amazon which will include new tax filings and separate bank accounts or is there another solution? According to Scott, the best option is to stay close to your original brand; you can branch out from it to an adjacent niche but not something completely different. If you take this approach, you can form a sub-brand. Go deeper with this subject, make sure to catch this engaging episode of The Amazing Seller!

Brand Accelerator Live

If you’ve been around the TAS community for very long, you’ve likely heard about the upcoming Brand Accelerator Live event in September. Do you have your ticket yet? This is going to be a wonderful event full of helpful resources and networking opportunities. While it might feel like Scott just announced this event yesterday, the truth is it is just around the corner! Remember this is an investment in your business, so see what you can do to find the funds, connect with your accountant if you have to! You don’t want to miss this informative and fun event!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:15] Make sure to grab your ticket for Brand Accelerator Live.
  • [7:50] Scott’s thought of the week; waiting sucks!
  • [15:00] Question: Should I create two Amazon Business Accounts?
  • [24:15] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS658.mp3
Category:general -- posted at: 11:36pm EDT

What will it take to get your ecommerce business in front of one million people? Do you have any idea how to make that happen? If you don’t, you are in the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he explains how they were able to reach one million people on Facebook for FREE. You read that right; it’s not a typo! Don’t put this episode on the back burner; this is one you can’t afford to miss. Have pen a paper ready; you are going to need it!

Make sure to put yourself out there!

If you want to reach one million people on Facebook like Scott’s brand did, you’ve got to be willing to put yourself out there. What does it look like to put yourself out there? Start creating content! You don’t have to have all the right equipment or the perfect message; you just have to start creating content. Don’t worry, you’ll learn and adapt your approach as you go, but you’ll never reach the people you want to reach if you don’t take a step into the unknown. Learn more about creating content by listening to this helpful episode of The Amazing Seller!

Be open to new partnerships.

Did you know that one of the best ways to increase your reach is by connecting with other brands and influencers? It’s true! If you can build up content and engagement for your brand, you’ll likely attract other brands as Scott did. If you think about it, it is similar to brands hiring a celebrity spokesperson. While it is smart to be cautious, be open to a mutually beneficial partnership that would help both brands. To hear what this type of partnership looks like, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!

Don’t forget to build your email list.

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you realize their need to build an email list. Have you done it yet? If not, what are you waiting for? As your business grows and gets increasingly dependent on Facebook, YouTube, Instagram, and the rest to get your message out, what would happen if one of those channels fails? Would your revenue stream suffer a significant setback? What if you could turn to an asset like an email list to connect directly with your customers? You can! Learn more about the value of creating and maintaining robust engagement with your email list by listening to this episode of The Amazing Seller.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:50] Put yourself out there on the marketplace.
  • [7:50] How turning on Ads can help you bring in revenue.
  • [14:45] Five ways increased traffic grows your brand.
  • [17:45] Why you should check out the Ecom Business Formula Book.
  • [19:20] Build your email list!
  • [21:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS657.mp3
Category:general -- posted at: 4:30am EDT

If you’ve been around the TAS community for very long you know that Scott is passionate about helping sellers like you get more attention in your market, after all, attention is the new currency! On this episode of The Amazing Seller, you’ll hear from Scott as he shares five ways to help you get more traffic and increase revenue in your business. Don’t leave it all up to guesswork or trial and error! Learn from Scott’s seasoned advice so you can hit the ground running by listening to this episode. You don’t want to miss it!

Can you use social media to promote your brand?

Maybe you’ve just started building your brand, or you’ve been doing it for a while, and you are ready to expand. Either way, you need to give serious thought to your social media engagement strategy. You cannot ignore this valuable tool to promote your brand and drive business! On this episode of The Amazing Seller, Scott walks through some helpful tips and how you can use this platform wisely. Make sure you have pen and paper ready for this episode!

Build an email list.

If you had a sure fire way to communicate with your customer base, roll out new promotions to spike your sales, and a test new product ideas, would you jump on board? Of course, you would! So how’s your email list strategy working out? While it’s not always perfect and there can be issues along the way, building an email list has proven time and time again to be one of the best ways to connect with your customers and drive sales. Hear more on this topic from Scott by listening to this episode!

Use YouTube to your advantage!

As an ecommerce seller, you’ve probably heard that video is a huge aspect of online branding these days. So what can seller like you do to utilize this popular tool to grow your business? Unfortunately, you can’t just create a good video, publish it on YouTube, and then expect the traffic to follow; it doesn't quite work that way. If you want your video to gain traction, you’ve got to prime it by sending people from your email list or Facebook group to the video and engage with it. To hear Scott explain all the ins and outs of getting your video the right amount of attention, make sure to listen to this episode of The Amazing Seller!

How to connect with influencers.

Have you reached the point in building your business where you are looking into making connections with social media influencers to grow your brand exposure? What is your plan? On this episode of The Amazing Seller, you’ll hear from Scott as he touches his approach to connecting with social media influencers on platforms like Facebook, Instagram, and YouTube. Connecting with an influencer can have a huge impact on the growth of your ecommerce business. To hear more details on this topic, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:00] Why you need to build an email list.
  • [9:30] Create content for your audience.
  • [13:15] Use Facebook to grow your reach!
  • [19:20] How a YouTube channel can help you connect with your customers.
  • [21:30] Why you need robust social media engagement.
  • [24:00] Don’t forget about connecting with influencers!
  • [27:00] Scott recaps all five ways to get traffic.
  • [30:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS656.mp3
Category:general -- posted at: 4:30am EDT

How are things looking with your ecommerce business? Have you been able to hit all the benchmarks and milestones you had hoped to hit at this point? If you want to get some solid advice on how to keep reaching your goals and building a business you can be proud of, you’ve come to the right place! It is time for another session fo Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this engaging episode!

Stop and smell the roses

It sounds kind of cliche but, when was the last time to stopped to smell the roses? At the heart of the question is this, when was the last time you slowed down and just appreciated the beauty of life around you? Let’s face it. Life as an entrepreneur can be stressful! You need moments in your day where you can stop, look up from your computer screen or go for a walk. How do you stay grounded in reality? Tune into this episode of The Amazing Seller as Scott explains how sellers like you can keep the important aspects of life a priority.

Why you need to diversify your income

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you diversify your channels, so your business isn’t dependent on just one. Did you know that principle applies to your personal income too? It’s true! Too often people get so focused on building their success and planning their future that they fail to set up sustainable financial plans. On this episode, you’ll hear from Scott as he explains how he started to branch out and create assets like his lake house property. You don’t want to miss this helpful episode!

Learn the process!

Do you ever wonder how leaders like Scott have been able to build a sizeable platform like TAS? According to Scott, it all comes down to learning the process. Whether it’s building a photography business, selling projectors on Ebay, retail arbitrage, or building an ecommerce brand, Scott says the one constant has been his ability to learn the process. At the heart of all these ventures, Scott has been able to cut through the complexity to learn what makes a business tick and he wants you to do the same! Check out the Ecom Business Formula ebook to see what Scott’s process is all about; you can do that by clicking the link in the resources section.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Scott shares his thought of the week.
  • [11:50] Question: What additional investments or business ventures are you doing?
  • [27:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS655.mp3
Category:general -- posted at: 4:30am EDT

Where is the best place to go for sourcing new products? Sure you could hit up the usual suspects like Alibaba, or you could try a different group like Global Sources. On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Meglah from Global Sources. In her conversation with Scott, Meglah talks about how she got started with Global Sources, what you need to know about sourcing your product, the difference between a trading company and a manufacturer, and much more. Don’t miss a minute of this informative episode!

Sourcing your product.

Trying to figure out the sourcing piece of building your ecommerce business can be quite the hassle. Meglah is here to help cut through all the complexity and help sellers like you get a better understanding of what sourcing your product entails. Starting off, make a list of what your ideal supplier would offer. Once you’ve determined the parameters, it will make your search that much easier. If you just want to get test products and samples, your best bet is to connect with a trading company. To hear more about sourcing your product, make sure to listen to this episode of The Amazing Seller!

The difference between a trading company and a manufacturer.

Do you ever get confused by the terms and the differences between various organizations like a manufacturer and a trading company? You are not alone! Thankfully, we’ve got Meglah here to help clear up some of the confusion. According to Meglah, a manufacturer has their own factories, and they specialize with one type of product like wood, metal, or plastic. Trading companies will often have several different types of products available, and they usually won’t help you modify a product. Learn more about the difference between these two types of suppliers by listening to this episode!

Why you should check out Global Sources.

Don’t get stuck using the same old names in product sourcing if you don’t have to! Branch out beyond Aliexpress and Alibaba and give Global Sources a shot. Global Sources has been in business for over 40 years. They have built a trustworthy B2B platform that serves buyers and suppliers online and offline. Global Sources has more than 1.5 million international buyers, including 94 of the world's top 100 retailers who use these services to obtain product and company information to help them source from overseas supply markets. You can learn more about Global Sources by checking out their website located in the resources section.

Make sure to do your homework!

Let’s face it, sourcing your product can be a complicated and scary process! After all, you are talking about sending funds overseas with the hope that you’ll get a shipment of product in return. Don’t take this step lightly; do your homework! If you still don’t feel comfortable after your research, reach out to folks like Meglah to see if they can help alleviate some of your fears. To learn more about the whole sourcing process, make sure to check out this helpful episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Meglah joins the podcast to talk about her work with Global Sources.
  • [7:00] What you need to know about sourcing your product.
  • [9:00] The difference between a trading company and a manufacturer.
  • [13:30] What makes Global Sources different than their competitors?
  • [16:45] How does Global Sources vet their manufacturers and suppliers?
  • [19:00] Meglah talks about the Global Sources process for getting product samples.
  • [24:30] Where are the suppliers featured by Global Sources located?
  • [29:40] Scott and Meglah take a look at the Global Sources website.
  • [32:30] What is the benefit of attending a trade show?
  • [38:00] How to connect with Meglah and Global Sources.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS654.mp3
Category:general -- posted at: 4:30am EDT

Scott always tries to keep things down to earth and approachable but do you ever wish you could just shoot the breeze with him and get his unfiltered thoughts? If so, you are in luck! It is time for another Real Talk session with Scott and Scotty, this time from their hot tub. On this episode, you’ll hear the guys talk about a recent customer service experience, how Scotty is growing his basketball coaching business, what it takes to serve your market, and much more. Don’t miss a minute of this helpful conversation between Scott and Scotty!

Don’t skimp on customer service!

When was the last time you had really terrible customer service? Unfortunately, those negative experiences tend to stand out in our minds way more than the positive ones. This is why you need to focus on delivering high-quality customer service each time you get a chance to interact with your customers or potential customers. The last thing you want your brand to be known for is poor customer service. On this episode of The Amazing Seller, you’ll hear from Scott and Scotty as they share a helpful lesson about customer service that they experience, don’t miss it!

Focus on delivering value.

Did you know that you can gather followers who become fans of your brand just by showing up and delivering value for no charge? It’s true! Just think about how you came to be a fan of TAS, sure Scott has some products he offers, but you get so much great content for free! If you can find a way to create resources like a podcast or an ebook, you can leverage that resource to grow your following. To hear more about this effective strategy, make sure to listen to this episode of The Amazing Seller!

How making connections can help your brand grow.

Some of the best ways to grow your brand won’t cost you any money. Seriously! Once you’ve created content for your brand, consider reaching out to other brands to partner with and cross promote. If you can deliver value to their audience and they can deliver value to your audience, it’s a win, win! What do you have to lose? Just reach out and make the ask, the worst thing that can happen is they ignore you or they say no. To hear how Scotty was able to make the right connections to grow his business, make sure to listen to this episode of The Amazing Seller!

Slow and steady wins the race.

If you’ve been part of the TAS community for very long, you know that Scott often talks about the value of adopting a slow and steady approach to building your brand. Sure, you could go out there and try to catch lightning in a bottle but why do that when you can follow a tried and tested approach? Look, it might not be sexy and popular, but Scott’s approach to brand building works! Learn more about brand building and the slow and steady approach from Scott by listening to this informative episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Scott and Scotty start the REAL TALK session in the hot tub.
  • [11:00] Why good customer service is so important.
  • [15:00] Scotty talks about his business training basketball players.
  • [18:45] Why networking in your target market can help you grow your business.
  • [23:00] Delivering value and supporting your market.
  • [28:40] Slow and steady wins the race.
  • [32:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS653.mp3
Category:general -- posted at: 4:30am EDT

Are you fired up and ready to take your ecommerce business to the next level of growth? What are you waiting for? Would you like to get more information and best practices before you jump in with both feet? If so, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss this opportunity to learn from Scott’s seasoned advice!

Slow and steady wins the race.

You’ve heard that old fable about the tortoise and the hare right? Of course the moral of the story is that the steady persistence of the tortoise is more valuable than the bluster and speed of the hare. Which character best represents your approach to building your ecommerce business? There are way too many hares out there and not enough tortoises! If your ecommerce business has any hope for long-term success, you’ve got to willing to put in the time and effort required. To hear more about the value of going slow and steady, make sure to listen to this episode of The Amazing Seller!

Content creation tips.

Do you find yourself struggling to come up with content ideas for your ecommerce business? Let’s face it, coming up with engaging content that will keep people coming back sounds like a huge task but in reality, it is easier than it sounds! Think about the type of content that draws you in as a customer, do you resonate with the polished and perfect messages or do you relate to a more authentic and down-to-earth approach? If your audience is the high-end beauty market, you’ll probably want a more polished approach, but if you are targeting rock climbers, you can be a little more barebones. Get more helpful tips on content creation from Scott by listening to this episode of The Amazing Seller; you don’t want to miss it!

Doing nothing isn’t an option!

If you’ve been around the TAS community for very long, you know that Scott doesn’t sugarcoat his message. He often explains that building an ecommerce business will be difficult and that you shouldn’t buy into success-overnight messages. While it will take hard work to build your business, that doesn’t mean that you should sit on your hands until the stars align (because they won’t)! You’ve got to be willing to take advantage of the time and resources you have at your disposal, don’t get hung up on what you don’t have. At the end of the day, doing nothing isn’t an option! Learn more about staying the course and building a successful ecommerce business on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Scott’s thought of the week; slow and steady wins the race.
  • [8:30] Question: What is your advice for content creation?
  • [18:30] Doing nothing shouldn’t be an option!
  • [20:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS652.mp3
Category:general -- posted at: 4:30am EDT

Have you ever thought of buying an existing ecommerce business as a starting point or to expand your current brand? Do you want to eventually sell the ecommerce business you are currently growing? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down the pros and cons of building your own business vs. buying an already established ecommerce business. If you’ve been wondering about the options for selling a business, this is the episode for you! Have pen and paper ready; you don’t want to miss a minute of this informative episode!

Why you should buy an existing ecommerce brand.

There are a ton of risks and challenges when it comes to purchasing an already established ecommerce brand but what about the positive aspects? According to Scott, there are many sellers out there who are putting in the time and effort to grow a brand with the intent to sell it. Here are the advantages of buying an existing ecommerce brand.

  • You get to shortcut the brand building process.
  • Instantly you get an established sales history.
  • You get a built out product suite with connections to suppliers.
  • You’ll have turnkey access to a website, email list, and social media channels.

To hear Scott expand on all the benefits of purchasing an established ecommerce brand, make sure to listen to this episode of The Amazing Seller!

The drawbacks of buying an existing ecommerce brand.

If there were no drawbacks to purchasing an already established ecommerce brand, everyone would be doing it! The truth is, by opting for an established brand, you are paying for the hard work and labor someone else poured into the brand. Here are the negative aspects to consider when it comes to buying an ecommerce brand.

  • The purchase price is going to be high, likely $100,000 or more.
  • You are exposing yourself to risk. The money you use to purchase the brand is tied up.
  • The brand could hit a ceiling after you purchase it.
  • There could be elements of the brand that aren’t visible before purchase.

Make sure to catch this full episode of The Amazing Seller as Scott expands on these drawbacks and much more!

Look for ways to expand and grow the brand!

What is the best case scenario for purchasing an ecommerce brand? Ideally, you’ll find a brand for sale that is underpriced or underdeveloped but with a ton of potential. Sellers like you need to put in the time and do your homework, so you know how ecommerce brands operate. Once you’ve done your research, you’ll have a better idea of what to look for, and you’ll have a reasonable expectation on how to grow the brand. If you are inching closer to the idea of purchasing an ecommerce brand instead of building one from scratch, you need to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:45] The pros of buying an existing brand.
  • [13:20] Look for ways you can advance the brand you want to purchase.
  • [16:00] The cons of purchasing an established brand.
  • [21:00] Should you buy a stake in a brand to expand your brand?
  • [27:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS651.mp3
Category:general -- posted at: 4:30am EDT

How do you attract external traffic to your website or product listing? If you really want to get your ecommerce business going, you’ve got to be an expert at driving traffic! On this episode of The Amazing Seller, you’ll hear from Scott as he talks about how to attract traffic to your website, what it takes to create a digital product, why market research is so important, how to build a home base, and much more! This is the episode you need if you are prepared to go out there and grab attention for your brand, have pen and paper ready!

Scott’s approach to attracting external traffic.

Do you find yourself lost when it comes to getting traffic for your ecommerce business? Don’t waste your time guessing and stumbling around in the dark! On this episode of The Amazing Seller, Scott provides his time-tested approach for attracting external traffic.

  1. Focus on your niche market.
  2. Build an email list.
  3. Launch your product on Amazon.
  4. Publish content regularly on your blog and other channels.
  5. Turn on Ads and start collecting passive income from your hard earned traffic.

There you have it! Your excuses are gone, you’ve got a roadmap to start driving traffic to your website. To hear Scott expand on each aspect of his approach, make sure to listen to this helpful episode!

How to create a digital product.

If you’ve been around the TAS community for very long, you know that Scott is big on creating and marketing digital products as part of a robust brand growth strategy. Have you dabbled with digital products yet? Do they sound too complicated for you? They don’t have to be! Digital products are a great way to grow the depth of your brand and gain credibility in the eyes of your audience. If you are ready to put in the time to create a digital product, then make sure to listen to this episode of The Amazing Seller!

Why you need a home base.

Did you notice a few days ago when most of the internet lost their collective minds when Facebook and Instagram were down for a couple of hours? If Amazon suddenly went down for most of the business day tomorrow, what would you do? Unfortunately, many ecommerce sellers have their entire brand wrapped up in and dependent on, Amazon. The best way to disaster-proof and future-proof your ecommerce business is to start building out your home base. To get the full scoop from Scott on this critical aspect of expanding your brand, make sure to listen to this episode of The Amazing Seller!

Don’t be afraid to try something new!

Let’s face it; building a brand is hard work! You will never get to where you want to be if you keep doing the things that kept you stuck, you’ve got to be willing to step out and try something new. Don’t let the fear of failure hold you back and keep you from the success you deserve! On this episode of The Amazing Seller, Scott gives some helpful insights and lessons that will prepare sellers like you to go out there put it all on the line. Get the help you need to make your goals and dreams a reality!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] How to validate digital products in your niche market.
  • [6:20] Scott’s process for attracting external traffic.
  • [13:00] What is an order bump?
  • [16:30] How do you create a digital product?
  • [24:00] Don’t jump the gun, do your market research!
  • [26:00] Why you need to build a home base.
  • [27:45] Where should you start?
  • [30:30] Scott talks about an experiment that he’s planning.
  • [33:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS650.mp3
Category:general -- posted at: 4:30am EDT

What is the status of your ecommerce business? Is everything going according to plan or are you struggling to gather the momentum you need to succeed? If you need some solid advice that you can put into practice, you’ve come the right place! It is time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful and informative episode!

Fall in love with the process.

Let’s face it, work can be challenging, and it can be even more challenging when you hate to do the work you have to do. What is the solution? Do you quit and find a job you love or do you go into business for yourself? Even when you are self-employed, there will be things that you have to do that you don’t enjoy. What you need to do, according to Scott, is to fall in love with the process. When you fall in love with the process, it doesn’t matter what aspect of your business you are working on, the process of figuring it out and making it work is the point. To hear more from Scott about falling in love with the process, make sure to listen to this episode of The Amazing Seller!

Building a platform for success.

Scott often gets asked the question, “If you had to start all over again, what would you do?” As many of you know, Scott has been doing business online for over a decade, and his approach has evolved over the years. If he had to start over today, Scott says that he would focus on brand building. He would start with market research, niche down like crazy; then he’d begin creating content that would attract his target audience. Essentially, Scott would follow the exact path he lays out in his Ecom Business Formula ebook. Make sure to grab your copy of Scott’s ebook by checking out the link in the resources section at the end of this post!

Are you willing to put in the work?

Scott will be the last person to tell you that building an ecommerce business from the ground up is easy work, and that’s the point, building something worthwhile shouldn’t come easy! Where are you at with your commitment level? Are you all in or do you find yourself struggling to stay focused and motivated? Don’t buy the lie that you can build a brand with little effort. The effort required to build a sustainable business is great but so is the reward! Listen to this episode of The Amazing Seller as Scott encourages sellers like you stick it out, don’t miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Why you need to fall in love with the process.
  • [11:00] Question: If you're starting over from scratch, what are you going to do?
  • [20:00] Are you willing to do the work?
  • [23:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS649.mp3
Category:general -- posted at: 1:11am EDT

Building a thriving ecommerce business is hard work, wouldn’t it be nice if there was a relatively easy way to generate consistent passive income for your brand? On this episode of The Amazing Seller, you’ll hear from Scott and Chris. In their conversation, the guys talk about the success of their new brand, how they’ve used digital products, what an “Order bump” is, how to increase traffic to your site, what it takes to scale your brand, and much more. You don’t want to miss a minute of this valuable episode!

Should you create and sell digital products?

If you’ve been part of the TAS community for very long, you know that Scott and Chris have been working on a new ecommerce brand for the last twenty months. In that new brand that they created, Scott and Chris decided to see how successful they could be with selling a digital product. As it turns out, their efforts paid off! By creating, marketing, and selling their digital product, they’ve been able to generate over $1,500 in monthly passive income. To get the full scoop on how the guys were able to accomplish this feat, make sure to listen to this episode of The Amazing Seller!

Increasing traffic to your site.

As an ecommerce seller, you know that a great product either physical or digital is only as good as the traffic you get coming to your site or listing. What does it take to increase traffic to your brand’s website or listing? You need content! You can’t expect people to give you their attention if you don’t give them something worth sticking around for. What have you done to keep your audience engaged? Have you been able to build trust with your target audience? Make sure to listen to this episode of The Amazing Seller as Scott and Chris explain how sellers like you can increase traffic and expand your brand!

How to scale your brand.

If you want to see your ecommerce brand stand the test of time, you’ve got to become an expert at cultivating a connection with your audience. Too often sellers get excited about building their brand that they forget about how customers buy products! Think about how you made your last purchase, did you make the purchase because it was on sale or because you trusted the brand name? Let’s face it, people love to get a good deal on a decent product, but they stay loyal to a brand that they trust. Don’t you want to create a brand people can trust? To hear more about scaling your brand from Scott and Chris’ expert perspectives, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:15] Scott talks about the success they’ve had with the new brand.
  • [5:20] What is an “Order bump?”
  • [8:00] Chris talks about providing a one-time offer.
  • [10:10] How do you start driving traffic to your site?
  • [20:00] Scaling a brand requires grabbing your audience’s attention.
  • [24:10] Closing thoughts from Scott and Chris.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS648.mp3
Category:general -- posted at: 1:48am EDT

Did you know that there have been three significant updates from Amazon recently? It’s true! If you find yourself wondering what you missed or why these updates are important for you and your ecommerce business, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they discuss Amazon Live, Amazon’s Voice of the Customer (VOC), the value of good customer service, the “Portfolios” addition to Amazon PPC, and much more. Make sure to have pen and paper ready; you don’t want to miss a minute of this helpful and informative episode!

Amazon LIVE

Have you checked out Amazon’s new Live feature? Are you wondering if it is similar to Facebook Live and other tools? According to Amazon, there are three main reasons why you should consider getting your brand featured on the service.

  • Drive sales. During your livestream, shoppers can purchase your featured products in the carousel displayed next to your stream.
  • Interact with viewers. Chat and interact directly with shoppers as they watch your livestream.
  • Be discovered. Reach more shoppers on Amazon.com and build your brand through interactive livestreams.

To find out if it is a good idea to get your brand featured on Amazon Live, make sure to listen to this episode of The Amazing Seller!

Amazon VOC

What if there was a way to get a more accurate idea of what customers think of your products beyond the review they post? Amazon is rolling out a new tool called Amazon VOC; it is designed to display the Customer Experience Health of a seller’s offers and customer comments that are meant to help sellers identify product and listing issues so they can take action to resolve problems. Here are the three main issues Amazon is trying to achieve with Amazon VOC.

  • Review Customer Experience (CX) Health - Understand how each of your offers is performing relative to similar products in terms of customer experience.
  • Understand your customers - Read recent comments and identify common product or listing issues affecting customers.
  • Improve products and listings - Take action to address product issues identified through customer feedback and optimize your listings.

Do you think you’ll use this new feature from Amazon? To get Scott and Chris’ take on this new feature and what it will mean for your ecommerce business, make sure to listen to this episode of The Amazing Seller!

Will “Portfolios” make your life easier?

Let’s face it; there are few people who get as excited about PPC updates as Chris Shaffer! But there is a good reason for sellers like you to get at least a little happy about Amazon’s new update with the “Portfolios” tab in your Amazon PPC account. In the portfolios tab, you can take multiple PPC campaigns and view them as one campaign in terms of ad metrics over time. With this new feature, you can consolidate a broad match campaign, a phrase match campaign, and an exact match campaign into one portfolio inside the Amazon ecosystem. With the new process, you can still view all of your campaigns individually, or you can view them in summary as a group. For an even deeper understanding of what this means for your ecommerce business, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Scott and Chris talk about Amazon Live.
  • [9:00] Why you should take advantage of tools like Amazon Live.
  • [15:30] What is Amazon VOC?
  • [19:20] Why taking care of your customers will make you stand out.
  • [22:50] Chris about the “Portfolios” addition to Amazon PPC.
  • [28:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS647.mp3
Category:general -- posted at: 4:30am EDT

Do you have all the tools you need to help your ecommerce brand compete in a tough market? Wouldn’t it be nice if you had a clear approach that you could use to time and time again to launch products in a challenging market? It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, answers a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful episode featuring Scott expert insights!

If it were easy, everyone would do it!

How do you handle difficulty that comes your way? Do you easily throw in the towel or are you the type that sticks with it to find a solution? Too often people get excited about their plans only to give up on them when things get challenging. Don’t fall for that trap! If you want to build something that lasts, you’ve got to be willing to stick it out in good times and in difficult times. Let’s face it; if creating a successful and thriving ecommerce brand was easy, everyone would be doing it! If you’ve made it this far, you can count yourself among the brave and determined few. Get more helpful insights like this one from Scott by listening to this episode of The Amazing Seller!

How to sell products in a competitive market.

Are you ready to go all in and build your ecommerce brand in a competitive market? Do you think you’ve accounted for all the challenges you’ll face along the way? On this episode of The Amazing Seller, Scott lays out his plan for selling products in a competitive market.

  1. Research the market you want to compete in as a whole.
  2. Niche down and get specific.
  3. Find out how you can educate your target market.
  4. Go where your market is hanging out — Instagram, YouTube, Facebook, etc.
  5. Leverage your interests or your area of expertise.

If you are ready to start putting in the work necessary to build an ecommerce brand that can compete in a crowded market, this is the episode for you. Don’t miss it!

Don’t build your brand around a product!

If you’ve been around the TAS community for very long, you know that Scott wants to help sellers like you build an ecommerce brand that will last. All too often ecommerce sellers focus on the wrong aspects and get distracted by building their brand around a product. That approach might work in the short term, but it won’t work for the long haul! Scott has created a resource that sellers like you can use to build a well thought out ecommerce brand, you can find a link to this resource at the end of this post. Go further with this topic and much more from Scott by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:20] Scott’s thought of the week; if it was easy, everyone would be doing it.
  • [7:15] Question: How can I sell products in a competitive market?
  • [17:40] Scott recaps his approach to selling in a competitive market.
  • [19:20] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS646.mp3
Category:general -- posted at: 9:40pm EDT

Do you want to grab attention for your ecommerce brand? Of course, you do! If you’ve been a TAS follower for very long, you know that attention is the new currency! On this episode of The Amazing Seller, you’ll hear from Scott as he talks about the new Amazon Live feature, how sellers like you can take advantage of it, why brand building is so important, how to create a good video, and much more. If you are ready to put yourself out there and make a bold move for your ecommerce brand, this is the episode for you!

It’s all about getting attention.

Recently, Amazon has rolled out a new feature called Amazon Live. According to Amazon, there are three main reasons why you should consider getting your brand featured on the service.

  1. Drive sales. During your livestream, shoppers can purchase your featured products in the carousel displayed next to your stream.
  2. Interact with viewers. Chat and interact directly with shoppers as they watch your livestream.
  3. Be discovered. Reach more shoppers on Amazon.com and build your brand through interactive livestreams.

On this episode of The Amazing Seller, you’ll hear from Scott as he takes a tour of Amazon Live and gives a rundown of how he thinks the service will work for sellers like you. Don’t miss this opportunity to learn from Scott’s keen insight!

Brand building is the way forward!

Let’s face it, the days of hitting a huge ecommerce homerun with a one-off product are long gone. Sure, some sellers will strike gold here and there but the wave of the future, according to Scott, is brand building. Scott is not the only one sounding the alarm when it comes to brand building; Amazon has just validated Scott’s insight by showcasing this new feature for brands. Will you take advantage of the direction that the ecommerce industry is headed in or will you be left behind? If you are ready to start your journey to build a thriving ecommerce brand, make sure to pick up Scott’s Ecommerce Business Formula ebook, you can find a link in the resources section at the end of this post!

Scott’s basic video formula.

If you find yourself convinced that shooting an Amazon Live or Facebook Live session is the right move for your brand, but you just can’t bring yourself to step in front of the camera, what should you do? Should you focus on working up the courage or is there another solution? Would your fear be reduced if you had a blueprint to creating a good Live video? If so, you are in luck! Scott has compiled his basic video formula that sellers like you can use to get started with creating video content.

  1. Lead with the hook. Right out of the gate you want to tell your audience what they will learn.
  2. Repeat a call to action. Get people to engage by liking, commenting, or sharing.
  3. Deliver the goods. Make your content simple and engaging.

To hear Scott expand on this basic video formula, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Why you need to invest in building a brand.
  • [7:00] Scott explores Amazon Live.
  • [11:45] How sellers like you can use tools like Facebook Live and Amazon Live.
  • [16:00] Scott shares his basic video formula.
  • [19:30] Get into the brand building business!
  • [21:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS645.mp3
Category:general -- posted at: 4:30am EDT

Does your ecommerce business have a solid foundation? Does it have what it takes to go the distance and provide you with reliable income for years to come? If you are looking for ways to diversify your revenue stream, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he goes over the seven ways he’s identified and tested to increase your profits and diversify your revenue stream. This is the episode you need to future-proof your business; you don’t want to miss it!

Add to your product line up.

Did you know that you could have a great addition to your product line up sitting in plain sight? Think about it! You could easily add some variations in size, color, or quality to your existing products. You could also bundle several product or variations together as a packaged deal. Think of how you buy items online and try to target your audience that same way. It doesn’t have to be as complicated as coming up with an entirely new product idea, experiment with the idea that works! To hear more about this important topic from Scott, make sure to listen to this episode of The Amazing Seller!

Content + Traffic + Ads = Increased Revenue

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you see the value in creating content for your niche market. Have you started creating content yet? What are you waiting for? It may sound intimidating and scary, but it doesn’t have to be! Just start creating content like product reviews, or comparisons, or helpful tips for others in your niche. What do you have to lose? Sure, your first videos or blog posts won’t be completely polished and professional, but that’s OK. There is always room to grow and improve, but you’ve got to put yourself out there!

According to Scott, if you can build traffic through your content, then you can capitalize on that traffic by turning on Ads. Turning on Ads will help you with a new income stream so you can focus on expanding your brand. Learn more about creating content and driving traffic from Scott’s expert perspective by listening to this episode of The Amazing Seller!

Create or buy digital products to sell to your audience.

Did you know that you can create an income stream simply by writing an ebook? It’s true! All an ebook would cost you is the time to write it and edit it; the rest of the process is free. That means, when you sell your ebook, you get all the profits! If you don’t think that you have an ebook in you, that’s OK. There are a ton of options out there that allows sellers like you to buy up resources like ebooks or instructional videos that people have created that you can buy or sell on your site. To learn more about these great options to diversify your revenue stream, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Add a new product, variation, or bundle to your brand.
  • [6:45] Consider selling your product on another platform like Ebay or Etsy.
  • [9:00] Add related products to your blog and link to it as an affiliate.
  • [12:00] Build traffic through the content on your blog and then turn on ads.
  • [15:45] Add content to YouTube and use Adsense.
  • [17:50] Include digital content in your brand. Either create it or pay for it.
  • [23:20] Create sales funnels and use Facebook Ads to drive sales.
  • [25:50] Scott recaps all seven ways to diversify your revenue streams.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS644.mp3
Category:general -- posted at: 4:30am EDT

Are you fired up and ready to take on all the challenges that stand in your way of success? Could you use a little push in the right direction? If so, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful episode featuring Scott’s experienced perspective!

Think bigger than just the buyers!

Everyone is going after buyers on the ecommerce marketplace today, are you going to join along with the crowd or are you going to do something that makes your brand stand out? No one wants their business to fade in the background while someone else shines, but so many sellers are not willing to do the hard work to differentiate themselves from their competitors. If you want to stand out, you’ve got to think bigger than just the buyers in your niche, you’ve got to think of your whole niche market and how to stand out as a brand that serves them. To hear more on this vital topic, make sure to catch this episode of The Amazing Seller!

Why niching down works.

Time and time again, sellers turn to Scott to find out how they can sell more of the product they’ve been selling on Amazon. While Scott can provide helpful tips here and there that will move the needle, his approach is focused on identifying niche markets and building a brand from there. Scott doesn’t teach how to niche down to a specific market just for the heck of it, he’s done it and he’s seen the successful results first hand. Don’t be content to just make a few bucks off of the next fidget spinner, build an ecommerce business that will last! Listen to this episode of The Amazing Seller as Scott expands on this important subject.

Make sure to build out your assets.

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build out your ecommerce brand by using tools like external assets. External assets like YouTube channels, Facebook pages, email lists, and ebooks are just a few of the examples that Scott teaches sellers to embrace. Where are you at in the process? Have you started building your external assets yet? If you are looking for a good place to start, make sure to check out the link to the ebook that Scott wrote located in the resources section at the end of this post!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:00] Scott’s thought of the week.
  • [10:50] Question: How do I know which niche to build my brand around?
  • [20:00] How to validate your niche market and grow your brand.
  • [23:00] You need to have a unified and consistent brand.
  • [27:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS643.mp3
Category:general -- posted at: 4:30am EDT

Is your ecommerce business prepared to handle new sales tax changes that multiple states are adopting? Have you been worried about sales tax compliance and find yourself desperately looking for answers? If so, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott and his guest, Martina Chavez from Avalara. In her conversation with Scott, Martina talks about the recent Supreme Court ruling involving Wayfair, the solutions that Avalara has created for sellers, what you need to do to make sure your business is in compliance, and much more. Don’t let the stress of tax stuff distract you! Get the critical information you by listening to this episode!

What happened with the Wayfair case?

If you avidly follow ecommerce news, it's likely that you’ve heard of the Supreme Court case involving the ecommerce business, Wayfair. For those of you who missed the big news, here is what happened in that case.

Basically, the ruling decided that states may charge sales tax on purchases made from out-of-state sellers, even if the seller does not have a physical presence in the taxing state.

This was a major change overturning a case from 1992 which stated that the Dormant Commerce Clause barred states from compelling retailers to collect sales or use taxes in connection with mail order or Internet sales made to their residents unless those retailers have a physical presence in the taxing state.

If you are wondering if this new decision affects your ecommerce business and the state you operate out of, make sure to check out the resource that Martina and her team at Avalara put together, you can find it in the resources section at the end of this post.

How new and seasoned sellers can make sure they are in compliance.

Now that you have a basic idea of what happened with the Wayfair case, you’ll probably want to know how that impacts your ecommerce business. For sellers starting out, this process is easy, start by registering to collect sales tax in your current state (unless your state doesn’t collect sales tax). From there, depending on your volume of sales, new sellers should start the registration process for collecting sales tax in the most populated states like Texas, California, and Flordia. You can also wait and just watch where most of your sales are coming from and start the process in those states.

For more seasoned sellers, the process will prove to me a bit more complicated but not impossible! Basically, follow the same steps as the new sellers need to follow, but you also need to respond to any letters that any states have sent you regarding sales tax compliance. Another good option for many seasoned sellers to submit a Volunteer Discolusre Application (VDA) that allows you to get into compliance with a large up-front sum of money that you have to pay.

The information that Scott and Martina have provided regarding sales tax compliance is only a starting place for sellers like you. Make sure to consult with your professional accountant to ensure that your business is on the right track.

Tax compliance solutions from Alvara.

Let’s face it; all this tax talk is complicated, confusing, and often overwhelming. What if there was a way to cut through all the complexity and trust that all of your tax obligations were taken care of? Good news! The folks at Alvara have worked hard to create a whole line up of solutions that small business ecommerce sellers like you can use.

You can let Avalara handle your sales tax compliance and get more accurate bookkeeping in the process. Avalara can automate sales tax rates, prep, filing, and payment. To hear more about Avalara and the amazing work they are doing to help small business owners, make sure to check out the link to their site located in the resources section below!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Scott welcomes his guest, Martina Chavez.
  • [8:15] Martina talks about the recent case involving Wayfair.
  • [17:15] Tax talk is scary only when there is no solution. Martina talks about solutions.
  • [25:15] What should new sellers do to make sure they are in compliance with tax rules?
  • [31:30] How current sellers can get their business into compliance with tax rules.
  • [39:00] Martina talks about how Avalara can help sellers like you.
  • [46:50] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS642.mp3
Category:general -- posted at: 12:15am EDT

What is the next big step you need to take with your ecommerce business? Are you still in the research phase? Are you focused on building your brand with content to publish on social media? On this episode of The Amazing Seller, you’ll hear from Scott and his son Scotty as they have a “Real Talk” session. In their conversation, the guys talk about eliminating excuses, providing value to their audience, taking action, avoiding the trap of perfection, and much more. You don’t want to miss a minute of this engaging episode!

Stop making excuses.

There will always be a reason why you should wait or get this or that lined up before you launch your ecommerce business. While there are a few legitimate reasons to delay your business, the truth is, most of them are excuses. Don’t let yourself fall for the excuses that keep thousands of men and women from pursuing their dreams. You don’t need to have all the answers, and everything figured out to take your first step. To hear Scott and his son expand on why you need to kick your excuses to the curb, make sure to listen to this episode of The Amazing Seller!

Provide value.

If you can find a need or pain point that people in your community or your niche subject of interest want to be solved, then you’ve got yourself a recipe for success. Seriously! People will pay for you to walk them through a careful analysis of products they are interested in or a specialized topic they care about. What is it that you are uniquely positioned to deliver to the marketplace? Are you an avid rock climber or basketball player? Do you love to create tools that will help you in your garden? Whatever it is that you spend your free time doing, you can likely use it to serve a community and provide value. Find out how you can get started by listening to this helpful episode of The Amazing Seller!

Take action!

Where do you hope to be five years from now? Do you have dreams of your ecommerce business running smoothly or even expanding into other areas of interest? What steps are you taking right now to achieve your goals? Too often leaders like you delay taking action because it is risky or uncertain, but that rarely ever changes! You’ve got to be willing to do the hard things now you can enjoy the fruits of your labors down the line. To hear more about this critical topic, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Welcome to Scott’s Real Talk session with his son, Scotty.
  • [6:15] Is college the best investment for your future?
  • [10:00] Stop making excuses!
  • [15:00] Don’t let perfection keep you from taking action.
  • [20:00] There is a ton of opportunity out there, what are you waiting for?
  • [22:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS641.mp3
Category:general -- posted at: 11:14pm EDT

When was the last time you took a serious look at the direction of your ecommerce business? Are you hitting all the milestones you’ve been aiming for? If you need a little boost to keep you going, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, answers a question from a TAS follower like you, and much more. Don’t miss a minute of this engaging episode!

Build for your future right now!

Often those who want substantial financial success are too impatient to make the decisions that are needed to reap that type of benefit. Put it this way, most young people are too impatient to invest their money into a savings account for their future but by the time they are knocking on the door of retirement, they’ve lost their advantage! If you don’t make deliberate decisions now to impact your future, it will be too late. Listen to this episode of The Amazing Seller as Scott shares a helpful example from his family life that illustrates this important lesson, you don’t want to miss it!

Scott’s 6 steps for quick cash flow.

What would you do if you were strapped for cash but wanted to start growing your funds to start an ecommerce business? What would be your first step? Would you work a side hustle like driving for Uber or would you try to pick up a second or third job? On this episode of The Amazing Seller, you’ll hear from Scott as he shares the six-step process to get some quick cash and start an ecommerce business. 

  1. Start selling items through retail arbitrage.
  2. Find your market and sub-niche down. Then validate the potential for growth.
  3. Begin your product research process.
  4. Start producing content for your brand with blog posts, videos, or social media.
  5. Build an email list.
  6. Repeat steps four and five consistently. 

Would you add anything to Scott’s list? Have you started the road to building your ecommerce business yet? What are you waiting for? Here you have an easy to follow guide created by an expert! To hear Scott expand on each step, make sure to listen to this informative episode!

Do you have your copy of Ecom Business Formula yet?

If you’ve been around the TAS community for very long you know that Scott wants to help as many people as possible as they seek to build their very own ecommerce business. Have you grabbed your copy of Scott’s new ebook yet? In it, Scott has a detailed and easy to follow formula to build an ecommerce business from the ground up. If you think you have all you need for success, why not take a look at Scott’s approach? What do you have to lose? Check out the link the resources section below to get your copy today!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:45] Make sure to grab your copy of Scott’s Ecom Business Formula book!
  • [4:20] Scott’s thought of the week.
  • [9:20] Question: I need cash flow quick, what should I do?
  • [11:10] Scott’s 6 steps for quick cash flow.
  • [19:15] Scott recaps all 6 steps.
  • [21:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS640.mp3
Category:general -- posted at: 4:30am EDT

What is your relationship with fear like? Does it control and dominate your life? Do you use it to motivate yourself? Are you able to keep a good handle on it? How has it affected your business? On this episode of The Amazing Seller, you’ll hear from Scott as he shares a Facebook Live session he hosted on the topic of fear. In his Facebook Live session, Scott talks about his dream for his lake house property, how fear has reared its head in his life, why you shouldn’t let fear hold you back, and much more. If you are ready to kick fear to the curb, this is the episode for you!

Fear is normal, but don’t let it run your life!

Do you ever wake up panicked and worried about your ecommerce business? Do you find yourself stressing over that large product order you placed or that product listing that just went live? If so, you are not alone! Many sellers just like you struggle with a significant amount of fear as they struggle to get their business off of the ground and running. Fear is a normal reaction to uncertainty but it’s OK to let fear run your life. The challenge is to walk the line between caution and reckless risk-taking, are you up for it? Hear more about this important topic by listening to this episode of The Amazing Seller!

Lowering risk will help you fight your fears.

One of the best ways to push back the fear in your life is to take a look at what you can do to control the situation. If you are worried about the next step in your ecommerce business, then get out there and do the research you need to lower your level of risk. Your fears and worries won’t just evaporate; you’ve got to be willing to make forward progress and do the work necessary to remove obstacles in your way. Scott encourages sellers like you to educate yourself and take advantage of resources like TAS to lower your risk level and decrease the control fear has on your life. To get more helpful information about lowering your risk, make sure to listen to this episode of The Amazing Seller!

What are you waiting for? Take action!

Often you’ll find people in your orbit who are stuck in their lives and unwilling to do the hard work necessary to get things turned around. Does that sound familiar? Do you find yourself sinking back into that mindset? The best way to push back and reclaim your moment is to take action. If you’ve been around the TAS community for very long, you’ve heard Scott encourage sellers too, “Take action” at the end of every episode but it’s not just a saying, Scott lives this motto. He genuinely wants to help sellers like you identify the roadblocks and challenges that get in your way and find ways to solve them. One great resource that you should check out is Scott’s new book called, “Ecom Business Formula.” The link to this book is located in the resources section at the end of this post.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] How Scott got involved in the Airbnb space.
  • [7:45] Scott jumps into a Facebook Live session about fear.
  • [11:15] Scott’s vision for his lake house property.
  • [18:00] The fear you have is normal, but don’t give in to it!
  • [23:00] Why you need to lower your risk.
  • [27:30] Make your plans but make sure to take action!
  • [32:30] What is the worst that can happen?
  • [35:15] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS639.mp3
Category:general -- posted at: 12:14am EDT

Have you ever had a moment in your business when getting your pay just a few days earlier could have made a significant difference to your bottom line? If you have, you aren’t alone! Many ecommerce sellers like you have struggled with the way Amazon’s payout system works. What is the solution? On this episode of The Amazing Seller, you’ll hear from Vicky Sullivan from Payability. 

Payability is a fast-growing fintech company founded and headquartered in New York City. They provide flexible financing solutions to small businesses in the digital economy. Payability has financed over $1 billion in growth capital to thousands of small businesses. 

In her conversation with Scott, Vicky talks about how she got started with Payability, what options are available through Payability, how most sellers use Payability, why some sellers are hesitant to use the service and much more. If you’d like to have more options when it comes to getting your funds into your account, this is the episode for you!

The advantage that Payability gives sellers.

Have you ever seen that number that Amazon will send your way showing you the sales figures you missed out on because your product was out of stock? Isn’t seeing that number the worst? What if there was a way to make sure your ecommerce business never missed those critical sales numbers again? According to Scott, one of the best advantages that Payability can offer sellers is the ability to avoid ever going out of stock again. Can you imagine that? If you’d like to learn more about how Payability and service like it can help sellers like you, make sure to listen to this helpful episode of The Amazing Seller!

Several options you should consider.

Are you ready to take a serious look at what services like Payability have to offer? What do you have to lose? Vicky Sullivan was kind enough to talk about two options they provide at Payability, instant access, and instant advance. 

  1. Instant access - Instead of waiting weeks to receive your marketplace sales revenue, Payability Instant Access makes your sales available the next day, every day. Consistent cash flow you can use to reinvest in your business today.
  2. Instant advance - Payability purchases your future marketplace receivables, and gives you that capital today. Leverage your account health and sales performance to make an investment in your business.

If you think it is time to incorporate Payability into your ecommerce success strategy, make sure to listen to this episode as Scott and Vicky expand on this important topic!

Reservations sellers have with services like Payability.

Wait, doesn’t all this early access to funds sound too good to be true? What are some of the drawbacks and reservations that people have when it comes to services like Payability? The good folks over at Payability aren’t providing this service for free; it’s a business model! They do charge a small percentage of the money they advance you. While that may scare some sellers off, consider this, you pay for other services like PPC, why not this one? If it fits into your larger strategy of growing and scaling your business, you should consider if the benefit is greater than what it would cost you. Make sure to listen to this episode of The Amazing Seller as Scott and Vicky go deeper with this subject!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:15] Vicky Sullivan joins the podcast to talk about Payability.
  • [8:20] What options are available through Payability?
  • [11:20] How sellers use Payability. How Payability decides the amount to give sellers.
  • [18:30] Why are people cautious about using services like Payability?
  • [22:10] Vicky shares some success stories from sellers who used Payability.
  • [24:00] Scott talks about the advantage that Payability can give sellers.
  • [26:00] What is Instant Advance?
  • [28:30] How to connect with Vicky and Payability.
  • [32:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS638.mp3
Category:general -- posted at: 4:30am EDT

Are you fired up and ready to take on the weekend? Do you have plans to work on your ecommerce business or are you in for a much-deserved break? If you want to keep the fires burning, you’ve come to the right place. It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, provides his answer to a question from a TAS follower like you, and much more. Have pen and paper ready; you don’t want to miss a minute of this exciting episode!

Why you need to embrace the long game.

Let’s face it; everyone loves to find a shortcut. Just announce at your next family gathering that you are going on a road trip and chances are, someone will have advice on how to find a shortcut. But the truth is, there is no shortcut when it comes to building a future-proof ecommerce business. Go ahead and get the idea of a shortcut out of your mindset if you want any chance for long-term success. Buckle up and be prepared to build a solid foundation for your business, brick by brick. To hear Scott expand on this critical topic, make sure to listen to this episode of The Amazing Seller!

Invite your audience along for the ride.

When was the last time you took a stroll through YouTube? Sure you’ve probably ended up there for a cat video or two but when was the last time you really took a look at how influencers and others intentionally engage with their audience? If you look closely, you’ll find that few YouTube channels come out and act like an expert. This is good news for you! You don’t have to go into building your brand or a YouTube channel with all the answers, just invite your audience to join you for the ride. You can use this approach as a way to bond and build a relationship with your audience. To learn more about this valuable approach, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!

TAS resources made for you!

Do you ever find yourself faced with an issue or challenge in your business and you wished someone had a blueprint to help you out? Outside of using Google to find your answer, what do you do? Yes, you have Scott’s advice in the form of this podcast but what if you want a more in-depth approach? Good news! Scott and his team have worked hard to bring TAS followers like you a top-notch resource called, the “Ecom Business Formula.” This book is a "blueprint" to launch and grow an ecommerce business rather than a traditional how to sell on Amazon "book." Make sure to check out the link in the resources section to grab your copy!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:15] Scott’s thought of the week, the long game vs. the short game.
  • [11:00] Question: Should I start a YouTube channel for my business?
  • [15:45] Invite people along for the ride.
  • [21:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS637.mp3
Category:general -- posted at: 4:30am EDT

What does it take to build a successful ecommerce business these days? Is there some secret formula that high achieving sellers like Scott have discovered that everyone else doesn’t know about? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes back his guest, Jill Stanton.

Jill and her husband Josh are the co-founders of, Screw The Nine To Five. They are serial online entrepreneurs and world travelers. Jill has extensive experience with not only engaging but building social media communities around niche interests.

In her conversation with Scott, Jill talks about building social media communities, why it’s important to target a market with existing social media groups, if it’s a good idea to use giveaway contests, why you need to care about what people you want to reach care about, and much more. Don’t miss a minute of this informative episode featuring Jill’s expert perspective!

Don’t try to build something out of nothing.

If you have a great product idea or a direction you want to take your brand, should you just run with it or are their validation steps you can take? According to Scott and Jill, it is not a good idea to try to reinvent the wheel. Why go out and try to create something out of nothing when you can locate existing excitement and energy around a niche market and build from that? If you want to build a rafting ecommerce brand, then go out there and start connecting with rafting groups! To hear more about this critical topic, make sure to listen to this episode of The Amazing Seller!

Provide value before you try to sell.

Let’s face it, salespeople have a terrible reputation for using people as a means to their end. Just take a look around your social circle, you are sure to find someone who has had a negative experience with a salesperson. What is the solution? Is there any hope for an honest person who wants to make a sale? Yes! Scott and Jill teach sellers like you to focus on providing value before you try to sell anything. Don’t go in, guns blazing hoping to land a big sale. Enter into social media groups and other spaces with the intention of helping others and connecting them to resources. Make sure to listen to this episode of The Amazing Seller as Scott and Jill expand on this important subject!

Don’t take short cuts, play the long game!

Too often people are looking for a quick and easy way to make money and find success. But the truth is, the “Quick” way doesn't usually work! If you want to build something that will last and provide you with a stable income, you’ve got to be ready to put in the work. Building a thriving and successful ecommerce business is going to take time. Don’t think that you can listen to a few podcasts and read a few blogs and then expect to have booming business overnight! The old saying is true, “Nothing worth having comes easy.” Listen to this episode of The Amazing Seller as Scott and Jill encourage sellers like you to play the long game!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:20] Jill Stanton joins the podcast to talk about building social media communities.
  • [5:15] Make sure there is an existing community you can build from.
  • [10:20] Is it a good idea to launch a giveaway contest for your group?
  • [13:00] You need to care about what the people you are trying to reach care about.
  • [18:30] If you want to build something, start providing value!
  • [22:00] Scott shares the story behind the, “Five Minute Pitch.”
  • [24:45] Jill’s advice for sellers who want to start building a community.
  • [30:00] Don’t take shortcuts, play the long game!
  • [32:15] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS636.mp3
Category:general -- posted at: 4:30am EDT

What will it take for you to get your ecommerce business to the next level of growth this year? Do you need to refine your processes? Do you need to rethink your strategy? What about bringing on some extra help? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Nathan Hirch. 

Nathan is the Founder and CEO of FreeeUp, a marketplace connecting business owners with the top 1% of freelancers in ecommerce, digital marketing, web development, and much more. 

In his conversation with Scott, Nathan talks about figuring out the right time to hire outside help, how FreeeUp vets their freelancers, what jobs are available on FreeeUp, and much more. Don’t miss a minute of this helpful episode featuring Nathan’s expert perspective!

Is it better to go deep or wide with your brand?

If you had to choose right now, would you rather have your brand take a broad approach to the market or a narrow approach? Many business leaders agonize over this decision, and they should! If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you niche down and take a more narrow approach with your ecommerce business. In Scott’s thinking, it is better to niche down and focus on a specific target market than to try to be a jack of all trades. To hear more about the value of niching down, make sure to listen to this episode of The Amazing Seller!

The right time to hire outside help.

Can you afford outside help? Do you have space in your budget to onboard a new team member? What about all the challenges of bringing on a new employee? With FreeeUp, you can get the help you need at a reasonable rate all without having to bring on a dedicated employee! At FreeeUp, they vet a wide range of freelancers that you get to choose from. Need help with a quick project? Great! Do you need someone to take care of your ongoing customer service needs? They’ve got you covered! Just think of all the freed up time and mental space that outsourcing even a few simple tasks can provide. Make sure to check out the FreeeUp link located in the resources section at the end of this post!

Expanding your business won’t be easy but it will be worth it!

Let’s face it, the reason why most startups fail to scale their business is due to a lack of planning and follow through. You can only run things as a one-man show for so long before you need to bring in outside help. Bringing on outside help is where most business leaders fail. Don’t fear failure! Just like failure shouldn’t hold you back in business, it also shouldn’t hold you back when you encounter a set back with hiring. You’ve got to learn to roll with the punches and keep moving forward. On this episode of The Amazing Seller, Scott talks to outsourcing expert, Nathan Hirsch about how to get started when building your team and put people in the best situations to succeed, don’t miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Nathan Hirsch joins the podcast and gives an update on FreeeUp.
  • [7:00] Is it better to go wide or deep?
  • [10:00] When is the right time to hire outside help?
  • [16:15] What are the common first hires?
  • [22:45] How do Nathan and his team vet virtual assistants?
  • [27:00] What jobs are available on FreeeUp?
  • [32:30] Closing thoughts from Nathan and Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS635.mp3
Category:general -- posted at: 4:30am EDT

What are you going to do to make your ecommerce business stand out from all the competition on the marketplace? How will you make a name for yourself and your brand? If you need a spark of creativity, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, updates on TAS resources, an answer to a question from a TAS follower like you, and much more! Don’t miss a minute of this helpful episode featuring Scott’s seasoned perspective!

Surround yourself with positive people

Did you know that you mirror the attitudes and mindsets of the people you spend your time with the most? It’s true! Haven’t you noticed that when you spend a lot of time with someone who complains a lot that you find yourself complaining too? Or maybe you find yourself in a crappy mood, and then you realize it is because you just spent time with someone who is having a terrible day. Just as negative attitudes and mindsets are often contagious, so are positive ones! Choose which one you’d rather have your life reflect then order your life and relationships accordingly. To hear more about this vital topic, make sure to listen to this episode of The Amazing Seller!

Why you need external assets for your brand

Is it a good idea to have multiple investments engaged to help your ecommerce business succeed? Do you really need to build up an email list or a social media following for your brand? According to Scott, building up external assets is one of the best ways to future proof your ecommerce business. You can also use these external channels to add depth and a personal touch to your brand. What is the status of your external assets? Do you have several or are you just getting started? Find out how you can make sure your assets are firing on all cylinders by listening to this episode of The Amazing Seller!

Make sure you target the right audience!

Let’s face it; no one likes to have their time wasted. From door to door salespeople to newspaper advertisements, people hate getting something sold to them that they aren’t interested in. Thankfully, in the ecommerce age, we don’t have to advertise products to a huge audience, we can niche down and make sure we are targeting people who are already interested! Don’t leave it all up to guesswork; you can take advantage of the hard-fought lessons that Scott has learned over the years. Learn more about targeting the right audience for your brand by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Scott’s thought of the week.
  • [8:30] How do I drive traffic to my Amazon listing without hurting conversion rates?
  • [18:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS634.mp3
Category:general -- posted at: 12:14am EDT

What does it take to launch a successful email strategy? Is there a way to engage your brand’s followers in a way that doesn’t turn them off? How do you provide value without sounding like you are desperately trying to sell them on your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over his email strategy. You’ll walk away with the tools you need to start building an email engagement strategy of your own. Have pen and paper ready; you don’t want to miss this helpful episode featuring Scott’s hard-won insights and tips!

Is email really the best way to engage people?

Have you heard people say that email engagement as a tool and strategy is dead? Do you believe that line of thinking is true? Are there better tools out there than email for engaging with prospects? While a ton of new avenues like Facebook Messenger, Instagram, and YouTube are opening up, email remains a powerful tool that people still respond to! How do you craft a message in an email that keeps people coming back to your brand? Find out on this informative episode of The Amazing Seller as Scott lays out his case for using email to drive sales and build your brand’s reach!

Why you need a great offer.

If you hope to draw prospective followers of your brand in, you’ve got to be willing to offer them something valuable. Don’t expect to get a bunch of car guys to follow and trust your brand if your idea of a giveaway prize is a high-end handbag! You need to make sure that you are connecting with your target audience from the initial contact all the way through each interaction they have with your brand. This is why finding a brand that you care about and know about is worth your time in the research phase! To hear more about brand engagement from Scott’s expert perspective, make sure to listen to this episode of The Amazing Seller!

Don’t stop providing value!

Let’s face it; everyone hates getting the “Hard sell” from a salesperson. It makes you feel like a mark or a target and no one like that feeling! It’s your job as a salesperson to show your prospective customer that you are there to serve them. What is the best way to show that you are there to serve? Provide value and insights that they will find helpful! If give your target audience resources to enjoy their hobby or recreational activity more, they’ll see you like someone to trust! For helpful examples on how to engage your target audience via email, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:45] Isn’t email dead?
  • [6:45] You need to have some type of offer.
  • [8:20] Deliver goodwill, create a plan, and provide an amazing prize.
  • [10:30] How important is the subject line?
  • [12:30] Scott goes over an email about entering a contest.
  • [16:20] A content only email example.
  • [18:20] An email announcing the contest winner.
  • [21:30] Follow up emails after a contest.
  • [24:30] Scott runs through his four email strategy.
  • [26:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS633.mp3
Category:general -- posted at: 9:26pm EDT

Did you know that there are steps you can take to re-program your mind and behavior for success? It’s true! When you focus on your behavior and beliefs, you can begin to turn around your bad habits or old narratives and adopt new ones that help you succeed. On this episode of The Amazing Seller, you’ll hear from high achievement mentor and business consultant, Dr. Shannon Irvine.

Shannon helps business owners and entrepreneurs neuro-hack success. She teaches sellers like you how to tap into the power of your mind to remove limiting stories that are getting in the way and holding you back. In her conversation with Scott, Shannon talks her personal story, how your thoughts shape your reality, why your brain needs evidence of action, what it takes to get into a flow, how to set yourself up for success, and much more. Don’t miss a minute of this fascinating episode featuring Dr. Shannon Irvine!

Visualize your success.

When was the last time you wrote out your goals? Are you a “Writer downer” like Scott? What steps do you take to keep your goals and objectives front and center in your personal and professional life? One of the best ways to stay on top of your goals is to write them out or spend time each day visualizing them. Years ago, Scott and his wife put together what they call a “Vision video” that was a slideshow of the things they wanted to accomplish as a family. Looking back, Scott and his wife have achieved most of those objectives. Don’t just assume that you’ll get your goals eventually! Take time today and write them out or do something to keep them on your radar!

The community you have around you matters.

Did you know that the community you have around you makes a huge difference when it comes to your chances for success? Think about it, if you surround yourself with people who are always getting into trouble or talking about the negative side of every circumstance, where will that get you? Down a path, you don’t want to go down! You are responsible for the type of people you let into your world, don’t take it for granted! It might be time for you to take a serious inventory of the people who you let in your inner circle, are they causing you to succeed or are they holding you back? Learn more about the impact of your community from Scott and Shannon on this episode of The Amazing Seller!

Mindset hacks that you can use.

If you are ready to take action and get started on moving your mindset in the right direction, Dr. Shannon Irvine has a few places you can start. In her conversation with Scott, Shannon shared several mindset hacks.

  • Watch what you say. The words you say are priming your brain.
  • Understand the narrative that you are telling yourself.

These two hacks are just the tip of the iceberg! Start by analyzing the type of words you use and the narratives you tell yourself. What do you have to lose? To hear more from Shannon as she expands on this topic and more, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:50] Scott welcomes his guest, Dr. Shannon Irvine.
  • [4:00] Shannon shares the short version of her story.
  • [13:30] Your thoughts create your reality.
  • [20:30] Your brain needs to see evidence of action.
  • [27:50] How do you get into a flow? What does it take to prime your behavior?
  • [32:20] Scott talks about creating a “Vision video.”
  • [34:40] Set yourself up for success!
  • [42:15] Mindset hacks from Shannon.
  • [45:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS632.mp3
Category:general -- posted at: 4:30am EDT

Are you fired up and ready to take your ecommerce business to the next level? What are you waiting for? If you need a little extra push to keep you going, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he makes a special announcement about TAS resources, shares one of his thoughts of the week, answers a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful episode featuring Scott’s expert advice!

Make a decision and move on.

Have you ever found yourself committed to a certain path or decision and you know that you need to make a change? What do you do? Do you keep pressing on even though you feel like you shouldn’t? Or do you bite the bullet and make a change? On this episode, you’ll hear from Scott as he describes an experience from his life and how that helped him see that sometimes you need to make a decision and move on. It wasn’t an easy decision to make, looking back, Scott realized that he should have made it sooner but, you live, and you learn. Find out what you can learn from Scott’s story by listening to this episode of The Amazing Seller!

What to do if you aren’t excited about the direction of your brand.

What should you do if you have a good deal on a solid product, but your heart just isn’t in it? Do keep pressing on or do you make a change? Scott got a question from a seller like you who had some success with a product but knew that they weren’t passionate about that particular market. Scott encouraged that seller to pivot and spend their energy on something that fired them up. He didn’t suggest shutting down the whole operation; he just suggested a pivot. You can do that too! Don’t become a slave to something that makes money but makes you miserable. Hear more from Scott as he expands on this important topic and much more!

Resources designed just for you!

What if there was a way for sellers like you expand your knowledge of how the ecommerce industry works? How would you change your approach? If you want to get an edge over the competition, Scott and his team have put together the resources you’ll need to do just that. On this episode of The Amazing Seller, Scott announces two new resources designed for sellers like you, Ecom Business Formula training and the Ecom Biz Book. For more details on each of these resources, make sure to check out the resources section at the end of this post!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Special announcement from Scott.
  • [4:20] Scott’s thought of the week; make a decision and move on.
  • [13:00] Question: What if my business idea is not my passion or expertise?
  • [21:40] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS631.mp3
Category:general -- posted at: 4:30am EDT

What if you could take all of that energy and excitement you have for your ecommerce business and funnel into a solid, future-proof strategy? Wouldn’t you love to have a tried and tested approach you can count on? On this episode of The Amazing Seller, you’ll hear from Scott and his team as they expand on the benefits of a market-based strategy. In their conversation, the team explains the advantages of a market-based approach, why you need to build assets like an email list, how to validate a market, and much more. Don’t miss a minute of this informative episode!

Product-based vs. Market-based.

What got you interested in building your ecommerce business? Did you fall in love with the idea of finding a one-off product and cashing in? Or did you get hooked on the idea of building something that can stand the test of time and go the distance? If you want to build a business that will last, you’ve got to be willing to adopt a market-based approach. Gone are the days where you can experience over-night success with one solid product. You’ve got to plan for the long-term by building a solid brand. To hear more about this important topic, make sure to catch this episode of The Amazing Seller!

You need assets to help you go the distance.

Part of planning for the future with your ecommerce business is building assets and tools away from the Amazon platform. If you’ve been around the TAS community for very long, you know that Scott still believes that Amazon is the best place to start an ecommerce business. While that is still true, Scott encourages sellers like you to start creating assets like an email list right away. Don’t leave brand building and social media engagement to the last minute, start now! Listen to this episode of The Amazing Seller as Scott expands on this critical subject; you don’t want to miss it!

A market validation process you can use.

What does it take to shift your focus from a product-based approach to a market-based approach? Does the validation process look the same or should you aim for something different? On this episode of The Amazing Seller, Scott goes over his market validation process. Scott’s process centers on answering these three questions.

  1. Are there products selling in this market?
  2. Is there content being created in this market?
  3. Are there assets you can build in this market? Can you grab attention?

This is just a small starting point to get you headed in the right direction when it comes to market validation. To get more helpful tips and insights from Scott, make sure to listen to this episode of The Amazing Seller!

Reverse engineer your way to success.

How do you get from where you are to where you want to be? First, you’ve got to decide that where you are is not where you want to be a year from now. You’ve got to commit to leaving what is safe and comfortable behind! Then you need to get a clear picture of where you want to be. Once you have that settled, all you need to do is work your way back from there. While it may sound simple, it won’t be easy! You’ve got to be committed to putting in the work if you want to succeed. To hear more about what it takes to get the results you want to see, listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Moving your mindset from a product based approach to a market-based approach.
  • [8:20] Make sure you think ahead and plan out the path for your brand.
  • [15:45] Focusing on market share will help you future proof your business.
  • [20:00] Scott runs through his market validation process.
  • [24:00] Why it’s helpful to get an outside perspective on your brand strategy.
  • [29:00] Find out where you want to be in your business and work your way backward.
  • [30:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS630.mp3
Category:general -- posted at: 12:44am EDT

Do you ever wish you could go back and give your younger self some critical advice? What if you could get valuable insight from successful business leaders as they look back on their journey? On this episode of The Amazing Seller, you’ll hear from Scott and his team as they reflect on the themes that were discussed at the recent TAS Inner Circle gathering. In their conversation, they talk about why it’s important to challenge yourself, some common myths about success and money, why you shouldn't let the fear of failure hold you back, and much more!

If you aren’t growing, you are dying.

When you get into a room with successful business leaders, a common theme that comes up is the drive to grow and invest in personal development. As Tony Robbins teaches, “If you aren’t growing, you are dying.” What are you doing to grow as a leader? How are you moving your ecommerce business forward? Don’t let moderate success, lull you into complacency - you’ve got to keep challenging yourself if you have any hope for long term success. To hear more about this important topic, make sure to listen to this episode of The Amazing Seller!

Don’t let the fear of failure hold you back.

Too often business leaders will get their business off of the ground and then throttle their efforts back because they are afraid of losing it all. If you let fear of failure dictate your business plans you’ll never get anywhere! Remember, you can always pivot and go back to a 9 to 5 job if you have to. Don’t let the fear of failure shape your plans for the future! What are you going to do to keep fear in its place? How will you press forward in your business? Listen to this helpful episode of The Amazing Seller as Scott and his team dive deep into this subject!

If you work hard, you deserve your success.

Have you ever felt guilty about your level of success? Did you grow up with a skeptical view of business leaders and entrepreneurs who build their business from the ground up? Many business leaders find themselves having to unlearn a negative mindset around money and making a profit. Scott encourages sellers like you to take a hard look at the mindset you have about money and make sure you are giving yourself permission to enjoy the success that your hard work has brought you. To hear more, make sure to listen to this episode of The Amazing Seller!

Is it a good idea to enter into a business partnership?

Have you considered going into business with someone else to form a partnership? What are some of your concerns about entering into a business partnership? While Scott and his team don’t discourage sellers from going into a business partnership, they stress extreme caution. In many ways, a business partnership is like a marriage. You need to be certain that the person you are merging your future with is a good fit not just on paper but relationally as well. Don’t miss this episode of The Amazing Seller as Scott and his team go over this topic and much more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:40] Joel talks about his reaction to hearing from other business leaders.
  • [4:40] Angel give her take on the inner circle discussion.
  • [7:20] Chris talks about why it’s important to challenge yourself.
  • [10:30] Why you shouldn’t let the fear of failure hold you back.
  • [13:30] Don’t feel bad about your success!
  • [16:30] If you do things the right way, money will follow.
  • [20:40] It is better to go after market share rather than products.
  • [22:40] Is it a good idea to start a business partnership?
  • [24:40] Why focusing on market share is so important.
  • [30:30] How success can open up a whole new avenue of opportunities.
  • [33:00] Think bigger and be optimistic!
  • [35:15] If you are not growing you're dying.
  • [37:15] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS629.mp3
Category:general -- posted at: 9:27pm EDT

What is the current status of your ecommerce business? Are you out there kicking butt and taking names or are you staling and searching for that one insight that will move the needle? If you find yourself in either camp or somewhere in between, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, his answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this engaging episode!

The power of questions.

Have you ever had an amazing conversation with someone who just kept asking really good questions to try and get to know you on a deeper level? The ability to ask the right questions is an important and powerful tool you need to have in your toolbox. This ability will help you as you navigate the challenges of starting your business and as you try to problem solve issues as they arise. Listen to this episode of The Amazing Seller as Scott explains why questions are so powerful; you don’t want to miss it!

Yes, Amazon is the best place to launch your brand.

Many ecommerce sellers find themselves wondering why they should use Amazon to launch their products. That’s a great question to ask! A day may come when Amazon is not the best place to launch a product, but that is not the case right now. Still, Amazon is a good place to launch a product because they are a trusted brand in the public’s eye. When you direct people to buy directly from your website, you are asking them to trust you, and they won’t do that if you haven’t earned their trust. Let Amazon help you build your business as it gets off of the ground; you won’t regret it. To hear more about this important topic, make sure to listen to this episode of The Amazing Seller!

Sell your product without sounding like a salesperson.

Let’s face it; no one enjoys getting the hard sell from a salesperson. The salesperson probably doesn’t like giving their hard sell either! What should sellers like you do to sell your product without sounding like a salesperson? Thankfully, Scott has created a helpful email template that you can use to cut through all the BS and get to the heart of your message. Scott’s approach emphasizes the value of connecting with your audience as you would with someone you know personally. Don’t feel like you have to reinvent the wheel! Use Scott’s sample email as a starting point and then make it your own! For more helpful tips and insights like this one, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:45] Why you should register for Brand Accelerator Live.
  • [5:45] Scott’s thought of the week.
  • [9:00] Question: What should I say in my email to sell my product?
  • [11:45] Start off selling on Amazon it is the platform people trust.
  • [14:30] Scott shares a sample email that he’d send to someone on his email list.
  • [20:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS628.mp3
Category:general -- posted at: 4:30am EDT

Wouldn’t it be nice to have a neat list of common mistakes that ecommerce businesses make and how to avoid them? Imagine the leg up that would give you over the competition. On this episode of The Amazing Seller, you’ll hear from Scott as he reveals helpful tips and insights on how to set your brand up for success. Scott also stresses the importance of creating a solid strategy and plan that plays to your strengths and puts you on the right track. Make sure to listen to this informative episode; you don’t want to miss it!

Do your homework!

What are the most important things you need to do for your ecommerce business to succeed? Do you need the right product? The right market? The best strategy? Yes, all three would be great! More importantly, you’ve got to be willing to put in the time and do your homework. This is not a venture for the faint of heart. Be prepared to dive deep into a potential market and explore all the angles before you commit. Don’t just think one step ahead, build out the possibilities for your brand and think several steps down the line. Listen to this episode of The Amazing Seller as Scott expands on this critical topic!

Six reasons why products fail.

Why do some ecommerce businesses take off while so many others crash and burn or even fail to get off of the runway? According to Scott, it all comes down to one of these six common mistakes that ecommercce entrepreneurs often make. 

  1. Choosing one product and not planning out several products down the road.
  2. Getting fooled by basic numbers. Do your research!
  3. Failing to figure out what it will take for the product listing to rank.
  4. Launching with a messy and unattractive product listing.
  5. Starting off cheap and cutting corners. You get what you pay for!
  6. Choosing a product that has a ton of reviews only to find out sales are driven by reviews.

If you want to avoid these common mistakes and put your ecommerce business in a position for long-term success, make sure to listen to this episode. You’ll walk away with a good starting point and helpful tips that Scott has acquired from years of experience, don’t miss it!

Make a plan and execute it.

When was the last time that you completed a major personal or professional milestone? Do you have a solid track record of making plans and seeing them through the end? If not, it’s time to turn over a new leaf! Time and time again, Scott encourages sellers like you to think through your ecommerce business plan and to write it out on paper. When you take the time to write out and visualize your plans, it gives your efforts a more concrete feel. If you are ready to put in the time and effort to get your business off of the ground, you’ve come to the right place. To hear more about getting started, make sure to listen to this episode of The Amazing Seller.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:45] Don’t choose just one product, think several steps ahead.
  • [8:35] Don’t be fooled by basic numbers, dig deeper!
  • [10:20] Make sure you know what you need to do to rank.
  • [14:40] If you want your listing to succeed, you’ve got to optimize your listing.
  • [18:20] Don’t compete in a space that has a ton of reviews.
  • [21:15] Scott recaps the six reasons why products fail.
  • [23:30] Why you need a good plan in place.
  • [25:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS627.mp3
Category:general -- posted at: 12:17am EDT

What is the best way to get ahead in today’s ecommerce marketplace? Do you need to have the very best product that money can buy or do you just need a killer strategy? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why he believes attention is the new currency. Scott also touches on how to monetize your traffic, five benefits of getting more traffic on your site, why you should become the top go-to resource in your target market, how to create compelling content, and much more. You don’t want to miss a minute of this informative episode!

Yes, you can monetize your traffic.

One of the most obvious ways to prove that attention is the new currency is to look at how companies like Amazon and Google are making people pay for it. If you want to show up on Google’s search results, you’ve got to be willing to fork out some money to be on that first page. The other side of this is the fact that if you can gather a sizeable following, people will pay you for the privilege to get in front of your audience. For some specific ways that sellers like you can monetize your traffic, make sure to listen to this episode of The Amazing Seller!

Five benefits of increasing your traffic.

Still not convinced that taking steps to increase your traffic on your site will pay dividends for your brand? Scott was ready for you! He’s come up with five benefits that sellers like you will see if you take time and energy to get more people to your site.

  1. You get the right people exposed to your ecommerce brand.
  2. You’ll be able to launch or relaunch products easier.
  3. You can diversify your revenue stream.
  4. You get to build relationships over time.
  5. More opportunities will come your way.

Just one or two of these benefits would be worth it to pursue this strategy but take a look at all five! What else can you do to get these types of benefits for your brand? Not much! Listen to this episode of The Amazing Seller as Scott expands on these benefits!

Five ways to get more traffic to your site.

What strategies have you been using to drive traffic to your ecommerce business’ home base? Have you thought of using paid services to get traffic to your site? Scott is here to help remove some of the mystery and lay out a clear path that sellers like you can use to increase traffic.

  1. Create engaging content on your blog.
  2. Get active on social media with Facebook pages and groups.
  3. Create YouTube videos that your audience will find helpful.
  4. Utilize Facebook Ads and Facebook Live sessions.
  5. Collaborate with other influencers and sellers in your market.

At the end of the day, what Scott wants to do is help sellers like you serve your market well. Scott’s number one rule for getting more traffic is for sellers to become a top resource in your market by giving value and being helpful. If you want to dive deeper with this valuable lesson, make sure to listen to this fascinating episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:20] Is attention really the new currency?
  • [7:00] How you can monetize your traffic.
  • [11:45] Benefits of getting more traffic on your site.
  • [17:45] Why you should become a top resource to your target market free of charge.
  • [19:15] Create quality content featured on your home base.
  • [23:40] Leverage Facebook pages and groups to drive traffic to your blog.
  • [26:30] Collaborate with other ecommerce businesses and influencers in your space.
  • [28:30] Why you should work on building your email list.
  • [30:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS626.mp3
Category:general -- posted at: 4:30am EDT

What strategies have been working for your ecommerce business? Have you tried anything different in the new year? Do you have questions that you’d like to send Scott’s way? You’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he goes over why you should check out the Brand Accelerator Live event in September, his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this informative episode!

If you think it, you can do it.

What is holding you back? Seriously! Take a moment and consider what thoughts or ideas that you’ve internalized over the years that might be holding you back from success. Everyone has some sort of limiting belief in their life, some have massive hangups that keep them from taking action, and some have smaller ones. Have you dealt with yours yet? Don’t put this on the back burner, this could be the one thing that is holding your ecommerce business back. To hear more about this important topic, make sure to listen to this episode of The Amazing Seller!

Build an email list, what are you waiting for?

Is it a good idea to feature your product in a giveaway group? If you’ve been around the TAS community for very long, you know that Scott is encouraging sellers to move away from this strategy. Rather, he’d like to see more sellers invest in assets like an email list. If you want your ecommerce business to go the distance, you need tools like an email list that allows you to connect directly with your target market. So what are you waiting for? You don’t need to have a list with 15,000 email addresses tomorrow, but you’ve got to start somewhere. Listen to this episode of The Amazing Sellers as Scott expands on this vital topic!

Why you should connect with an influencer.

One of the most popular methods of growing an ecommerce brand is by connecting social media personalities and influencers who have taken the time to build a unique following. If you want to expand your brand’s reach, why not consider partnering with an influencer in your niche market? Scott has dabbled with this approach, and he’s had some great experiences. Find out how your brand can benefit from tapping into the audience of social media personalities by listening to this valuable episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Scott shares his thought of the week; if you think it, you can do it.
  • [6:45] Question: How do I launch a giveaway with variations?
  • [11:45] Why you should build an email list or connect with an influencer.
  • [17:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS625.mp3
Category:general -- posted at: 7:29pm EDT

Is your ecommerce business on the right track? Does your current strategy have the legs to go the distance? If you want your business to last you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he goes over five filters you can use to validate your target market. Don’t leave the future of your ecommerce business all up to guesswork. Take advantage from this opportunity to learn from Scott’s tried and tested approach by listening to this helpful episode!

Are you targeting a market or a one off-product?

If you’ve been around the TAS community for very long, you know that Scott wants to help sellers like you build your brand by serving a niche market. Have you located your target market yet? If you haven’t, it is not too late to find one! Don’t assume that you can build a profitable ecommerce business through one-off products; those days are numbered. Find out how you can build a sustainable business model by targeting a niche market on this informative episode of The Amazing Seller!

Make sure your market has room for you to grow!

Even when you find a niche market, that might not be enough to build a long term ecommerce business. Before you commit to a target market make sure that there is room for your brand to grow. Scott suggests that sellers like you thoroughly research the market you are looking at to see if it can support at least three to five additional products for you to introduce as your brand gets going. If you opt for skipping this important filter, be warned! You could be seriously limiting your brand’s long term chance for success. To hear more about this critical topic, make sure to listen to this episode of The Amazing Seller!

Why community in your market is so important.

One of the best ways to find out if your target market has the depth to support your brand it to find out if there are social media groups already in place around the market. If you want to build a brand in the bass fishing market go and check Facebook, Instagram, or YouTube to see if there are people talking about this pastime. If you can’t find any groups talking about the market, you want to target it is a good idea to consider a different direction. The whole idea behind this is to let these already established groups act as a validation that your target market has momentum and an audience. Make sure to listen to this episode of The Amazing Seller as Scott expands on this important subject!

Content is king.

Time and time again Scott comes back to this important topic of content when he teaches on long term brand success. You’ve got to have an audience that is out there searching YouTube or Google for content about your target market. If you can find a niche market where people are gathering on Facebook or searching on YouTube you’ve got a huge chance for success. You don’t even have to be an expert on the subject matter to create relevant content; you can use it as a learning process inviting your audience along for the ride. Listen to this episode as Scott explains how sellers like you can develop content that engages your target audience.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:15] How you can participate in the next ecommerce business formula class.
  • [4:40] Are you targeting a market?
  • [6:45] Are there at least three to five products selling in this market?
  • [11:00] Are people searching content online about your market?
  • [15:40] Are there social media groups hanging out?
  • [17:15] Can you build an email list?
  • [21:40] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS624.mp3
Category:general -- posted at: 4:30am EDT

What does it take to put yourself and your livelihood on the line to see your dreams become a reality? Is it as scary as it sounds? Is the reward worth all the risk? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Kevin Sanderson. In their conversation, Kevin opens up about what led him to fire his boss, how that moment felt, why he is convinced that writing out goals is worthwhile, advice for sellers who are just getting started, and much more. Don’t miss a minute of this inspiring episode featuring Kevin’s story!

If you want to make a change, write it down!

Do you write out your goals and plans? Have you ever thought of an idea that you’d do whatever it would take to make it happen? Most people shuffle through a life filled with hopes and dreams, but many fail to act on them. If it were easy to accomplish your dreams, everyone would do it! Don’t make life harder than it already is, put yourself in a position to succeed. One of the best ways you can do this is by writing out your thoughts on paper. In today’s world that may sound “old school” but it works! Scott has been stressing the value of writing things down for quite some time and his guest, Kevin Sanderson agrees. Kevin points to this simple practice as giving him the fuel he needed to keep going while he built his ecommerce business. To hear more about Kevin’s story and how writing out his plans helped him succeed, make sure to listen to this episode of The Amazing Seller!

From taking someone elses marching orders to FREEDOM.

While writing out your goals is a good first step, the hardest part is acting on them. How do you move from a place of security and comfort to a place of opportunity and risk? Kevin Sanderson struggled with a foot in each camp for a long time; he wanted the security of his day job and the opportunity of his ecommerce business. He was able to manage this tension for a while, but eventually, he had to pick a direction and give it his full effort and attention. Would he shrink back from the challenge or would he walk into the unknown? The freedom of living life on his terms was too much for Kevin to walk away from so he fired his boss and hadn’t looked back. Could you make a move as bold as Kevin’s? What is holding you back? Listen to this episode of The Amazing Seller as Kevin shares more insights that helped him take action; you don’t want to miss it!

You need people in your corner who will support you.

Who do you have in your corner cheering you on as you build your ecommerce business? While it would be nice to have a supportive coach who guides you every step of the way, that is not realistic. You can surround yourself with family members who encourage you, and you can join groups who will help you keep your eye on the prize. Kevin has been a TAS follower just like you, he attended workshops and learned from Scott’s helpful lessons over the years. All of the support and encouragement that Kevin received from the TAS community played a huge role in helping him get his business off of the ground. As much as you’d like it to be true, you can’t do it all alone. Make sure you have the right people in your corner! To hear more about this important topic, listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:35] How did Kevin end up firing his boss?
  • [9:15] Kevin describes the moment he quit his job.
  • [17:00] How did Kevin’s wife react to his decision?
  • [19:30] Why it is so valuable to write out your plans and goals.
  • [23:15] Kevin talks about attending a TAS workshop.
  • [26:30] Kevin’s advice to sellers who are just getting started.
  • [31:00] Why you need to check out Brand Accelerator Live.
  • [37:15] Life is too short, don’t spend it all at work!
  • [39:15] Closing thoughts from Kevin.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS623.mp3
Category:general -- posted at: 4:30am EDT

When was the last time that you got a great piece of advice that helped you and your ecommerce business? Has it been a while since you had a good insight that you’ve implemented? If you are ready to take your brand to the next level of growth, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. In this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this informative episode!

Something is better than nothing.

Many entrepreneurs believe that if you don’t swing for the fences every time, then you are just wasting your efforts. Do you think that is true? Does every effort have to be a home run? What if you don’t have the means or the information to go as far as you’d like, should that stop you from trying? No! Too often business leaders like you believe the lie that if you settle for a good step, you’ll never make a great step. That thinking can paralyze you and keep you complacent! Even if you can only make a small step toward your goal today, it’s better than nothing! To hear Scott explain how this simple truth has played out in his life, make sure to listen to this episode of The Amazing Seller!

You only fail when you give up!

What does failure look like? Is it defined by how much money you lose? According to Scott, failure is when you throw in the towel! Your journey to building your ecommerce business will be full of highs and lows along the way. How you react to those low points is up to you. Will you let it defeat you and pull you out of the game or will you keep pressing forward toward your goal? If you have any hope for long term success, you’ve got to have the right mindset. Don’t let challenges and roadblocks distract you. Listen to this episode of The Amazing Seller as Scott expands on this important lesson; you don't want to miss it!

Why you need to get your products on multiple channels.

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build out their brand and feature products on multiple channels. Why does it matter if your products are on multiple channels? Why do you need assets like email lists that are independent of Amazon? To secure a long term future for your brand! It is foolishness to put all your eggs in the Amazon basket. Give your brand a chance to succeed and look for ways to plant seeds and build out alternative channels early in your brand if possible. To get more info on how to future proof your brand, make sure to listen to this episode of The Amazing Seller.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:20] Scott’s thought of the week, something is better than nothing.
  • [11:15] Question: Should I add my products to Ebay and other channels?
  • [17:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS622.mp3
Category:general -- posted at: 12:39am EDT

What does it take to build a thriving brand online? How do you create a following and leverage your influence to achieve your goals? What happens when you feel the need to make a shift and end up walking away from the very thing that brought you all that success? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Jill Stanton. 

Jill and Josh Stanton are the co-founders of Screw The Nine To Five. They are serial online entrepreneurs and world travellers. In her conversation with Scott, Jill opens up about their journey, why they decided to move from affiliate marketing to building a personal brand, the value of getting clarity in business, what it takes to connect with a large following, and much more. You don’t want to miss a minute of this engaging episode featuring Josh and Jill's story!

Hard work pays off.

Jill and Josh started their journey in 2011 working jobs they saw no future in and decided that they needed to make a change. They leapt and started putting together an ecommerce business focused on skin care. While it took a lot of hard work and sleepless nights, their hard work paid off, and they were able to secure their first month with $1,000 in profit. They ended up selling that business for $50,000 and went on to start several other businesses in 2012. The big takeaway from Jill and Josh’s initial success is that they were sick of their current circumstances and decided to do something about it. In short, they took action! They weren’t experts in skin care; they were just willing to go out there, put in the work, and trust that profit would follow and it did!

Don’t become a slave to your business!

Success and growth are a what every business leader is after, right? But what happens when all of the success becomes a weight that drags you down? From Jill and Josh, the complexity and daily demand of their business began to take a toll and caused them to rethink their approach. The last thing you want in business is to find yourself shackled to something that doesn’t fulfil you. It might sound crazy, but their story could be your story! What will you do when that moment comes and feel like you’ve become a slave to your business? Will you stay committed and miserable or will you make the changes necessary? To hear how Jill and Josh pivoted and took their efforts in a new direction, make sure to listen to this episode of The Amazing Seller!

What do you really want?

At the end of the day, one of the best things you can do for your business is to identify your “why.” If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you figure out this important aspect of entrepreneurship. Do you know your “why?” When was the last time you reevaluated it? For some people that “why” will be a constant but for others, it will need to change as their business grows. Learn from Josh and Jill’s story and how asking the question “What do I really want?” helped them get to the core of their “why” by listening to this episode of The Amazing Seller.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:20] Jill Stanton join the podcast to share their story.
  • [12:00] Jill talks about their affiliate marketing efforts.
  • [14:00] What led Josh and Jill to focus on building their personal brand?
  • [17:00] Why you need clarity in your business.
  • [24:00] Jill talks about connecting with a large following.
  • [28:50] What is QBR?
  • [32:10] How has life been since Josh and Jill pulled back in their business?
  • [36:00] Jill talks about their traffic strategy.
  • [42:00] Attention is the new currency.
  • [44:40] What do you really want?
  • [47:45] If you want to change you’ve got to start forming positive habits.
  • [53:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS621.mp3
Category:general -- posted at: 1:28am EDT

Is it still possible to build an ecommerce business as Scott teaches? Hasn’t the ship on this type of opportunity already sailed? While Scott has provided a ton of helpful lessons and insights, nothing is quite as powerful as testimonies from sellers like you who have put those lessons into practice! On this episode of The Amazing Seller, you’ll hear from Colin and Angie as they talk to Scott about their ecommerce business. In their conversation, Colin and Angie explain how they got started with ecommerce, how they’ve built their brand, challenges they’ve faced along the way, their plans for the future, and much more. Don’t miss a minute of this fascinating episode!

It all started with a test.

What was it that led you to start down this road of building an ecommerce business? Are you sick and tired of your day job and want the freedom of the entrepreneurial lifestyle? Everyone has to start somewhere, you’ve got to get to the point where your status quo isn’t acceptable anymore, and that leads to change. Colin decided that he didn’t want to jump in with both feet, he wanted to just test the waters before making a full commitment. That initial $100 test ended up getting Colin, and his wife, Angie hooked! Make sure to listen to this episode of The Amazing Seller as they open up about their story and what it took for them to go all in!

Building a solid team.

Eventually, your ecommerce business will grow to the point where you will need to build a team. What does building a team look like? What role should you hire for first? Should you bring on someone you know or should you build a team of virtual assistants? On this episode of The Amazing Seller, Colin and Angie explain how they took the first steps to build a team in their business. According to Colin, the best route is to find someone either in person or remotely who you can hand off small tasks to. Once they’ve proven that they can handle those small tasks, start training them and give them larger ones, a little at a time. To hear Colin expand on this critical topic, make sure to listen to this episode!

Diversifying and building assets off of Amazon.

Gone are the days where you could build a thriving ecommerce business exclusively off of platforms like Amazon. Does that mean that utilizing Amazon is a waste of time? No! Just don’t put all of your eggs in that basket. There are a ton of different ways that sellers like you can invest in your business and create assets that will bring you income away from Amazon. This is the reason why building an email list and expanding your brand to places like YouTube, and your blog is so important! To hear more about diversifying your brand, make sure to listen to this helpful episode of The Amazing Seller.

Business doesn’t have to always be so serious!

Too often many business leaders get so locked in on building their brand and achieving success that they forget why they got started in the first place! Chances are, you are not building your own business so you can have a bad attitude and feel more important than everyone else. Don’t fall for the line that business has to be serious all the time! Remember why you got started, to have more freedom and enjoy life with people you love. Do whatever you need to do to have fun and work toward your goals! Listen to this episode of The Amazing Seller as Colin and Angie share how they keep their ecommerce business fun.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:40] Scott welcomes his guests, Colin and Angie.
  • [6:00] Angie talks about how they got started with their ecommerce business.
  • [11:15] Colin explains how their first product performed on Amazon.
  • [12:45] Why did Colin and Angie decide to start their own business?
  • [15:50] Angie talks about expanding their business and dealing with challenges.
  • [20:45] How do you find the right people to join your team?
  • [24:45] What is the “Honeymoon period?”
  • [27:30] Why you need to put in the time to find the right product.
  • [29:15] Plans to build the brand off of Amazon.
  • [33:20] What would Colin and Angie do right now if they had to start from scratch?
  • [37:50] Scott and Colin talk about brand building.
  • [41:30] Colin talks about future plans for his current brand.
  • [43:00] Have fun while you build your business!
  • [45:00] Closing thoughts from Colin and Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS620.mp3
Category:general -- posted at: 11:53pm EDT

How is your ecommerce business handling the new year? Are you off to a great start or you could you use a burst of energy and inspiration? If you need a little push, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, answers a question from a TAS follower like you, and much more. Don’t miss a minute of this informative and engaging episode!

Don’t stop!

We’ve all been there; you gain some momentum in your business and then suddenly something smacks you across the face. Maybe for you, it was a product that couldn’t bring in the profits you had hoped for, or it was a sudden health issue or financial challenge. There are a ton of reasons out there that can cause you to freeze in your tracks. While there is no way to avoid these obstacles, what you can control is how you respond to them. Will you let these challenges keep you down or will you pick yourself back up and keep headed toward your goal? To hear Scott’s encouraging message about staying the course, make sure to listen to this helpful episode of The Amazing Seller!

The old method won’t get you far.

It’s time to come to terms with the fact that the old method of putting up a variation of a trending product just to catch a bit of the magic (and profits) is dying if not already dead. So what is the solution? Can you still make money by selling product on Amazon? Yes! You just have to be willing to put in the work. Listen to this episode of The Amazing Seller as Scott explains how sellers like you can adapt and adjust to a more effective strategy for growing your business!

Four ways to drive sales for your product listing.

What does it take to get sales and traffic to your Amazon product listing these days? Do you have to go all out and spend huge sums of money on a PPC campaign or is there another way? On this episode of The Amazing Seller, Scott lays out four ways to drive sales to your product listing.

  1. Know your numbers. What will it take to get your listing to rank?
  2. Adjust your PPC approach. Dial in on those searches your customers are looking for.
  3. Build an email list and use it to grow your brand.
  4. Reach out to influencers or people in your space who have your customers attention.

To hear Scott expand on each of these important steps that will help you grow your ecommerce business, make sure to listen to this informative episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:00] Scott’s thought of the week, don’t stop!
  • [8:15] Question: What do I do if I’m not getting organic sales and PPC is too high?
  • [10:30] The old method doesn’t work anymore!
  • [12:10] What to do when PPC spending it too high.
  • [14:50] Don’t take shortcuts!
  • [17:30] Scott recaps four ways to drive sales for your product listing.
  • [19:15] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS619.mp3
Category:general -- posted at: 1:09am EDT

What do you do when you strike gold with an innovative idea? Do you ride the wave until it ends, use the funds to invest in a more stable opportunity, or do something else entirely? On this episode of The Amazing Seller, you’ll hear from Scott as he drives to his lake house with his father (Poppa V). In their conversation, Poppa V opens up about his blog, how he earned $20,000 a month at one point, why it all came crashing down, and much more. You don’t want to miss this engaging episode featuring Poppa V’s story!

Riding the wave.

Can you imagine what it would be like to stumble upon an idea that earned you $20,000 a month? Does it sound too good to be true? It was! A few years ago, Poppa V created a blog where he could send his old Navy buddies and share content that they all enjoyed. What started as a way to stay in touch and share funny YouTube videos soon turned into a money-making opportunity. Following Scott’s advice, Poppa V utilized AdSense to start collecting revenue from all the traffic he was getting on his blog. Once the traffic spiked and a link got shared, the profits started rolling in, at one point Poppa V made about $29,000 in one month! Unfortunately, the wave he was riding came to an end, two years later Google shut down the AdSense pipeline on the site. To get the full story from Scott and Poppa V, make sure to listen to this episode!

Don’t put all of your eggs in one basket!

One of the best takeaways you can get from a story like Poppa V’s is that you should do everything you can to avoid placing all of your eggs in one basket! Scott had encouraged Poppa V to start collecting email addresses so he could expand the venture if it got shut down but a clear plan never really panned out. You can keep this from happening to your business! Figure out a plan right now, so you don’t have to decide what to do when the time comes. Assume that one of the channels your brand uses will get shut down at some point, that trains you to diversify! Learn more about this important subject from Scott by listening to this helpful episode of The Amazing Seller.

If you don’t take a risk, you’ll never grow.

What is your plan to expand your business? What will be your goose that lays the golden egg? The truth is, no one will come along to drop a money making idea in your lap, you have to go out there come up with one! What are you waiting for? Innovate, experiment, take a risk! The saying is true, “If you want something you have never had, you must be willing to do something you have never done.” This is one of the best environments for business building, will you jump in and swim or will you sink? Let Poppa V’s story help guide your way as you look to make 2019 a great year!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Poppa V opens up about his ecommerce business.
  • [5:00] Scott fleshes out the details of Poppa V’s story.
  • [8:00] Why type of videos did Poppa V share that brought in revenue?
  • [12:45] There are a ton of ways to make money online.
  • [17:00] If you don’t take a risk, you’ll never grow!
  • [19:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS618.mp3
Category:general -- posted at: 9:08pm EDT

Is your ecommerce business firing on all cylinders? Are you considering making some changes to your business in 2019? What if there was a way to increase sales and drive traffic for free? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they dive deep into this important topic. In their conversation, the guys break down why building an email list is so critical, what the actual cost of building an email list is, how an email list gives your brand a unique advantage, and so much more. Don’t miss a minute of this helpful episode!

Do give away contests really work?

If you’ve been in the ecommerce industry for very long, you’ve probably heard of sellers who use give away contests to get an email list built, but does that really work? Don’t you end up with a bloated list of people who want a free product or prize? While the chances of getting people who are just in it for the prize is a factor to consider, you can limit that issue by giving away a prize or product connected to your target market. If you are going into kyack bass fishing, you shouldn’t run a give away featuring a new iphone! Make sure you are using a giveaway strategy that works by listening to this informative episode of The Amazing Seller!

Is an email list worth the cost to build?

Have you considered building an email list for your ecommerce brand? What is keeping you from pulling the trigger and building it? Are you worried about the cost that it’ll require? According to Scott, the benefits of building an email list vastly outweigh the costs. With an email list, you can drive sales, spike traffic, launch new channels for your brand, get feedback on what people will buy, and so much more. If you are on the fence about building an email list for your eceommerce brand, this the episode you need to listen to!

Attention is the new currency.

Did you know that attention is the new currency in today’s ecommerce marketplace? It’s true! If your ecommerce business has established an audience, there is no limit to what you can do to create streams of revenue. From blogging to building out a thriving YouTube channel, if you have people following you, the value of your business goes through the roof! Don’t miss this opportunity to take your business to the next level of growth. To hear more about how to capitalize on an audience you’ve built from the ground up, make sure to listen to this engaging episode of The Amazing Seller!

10 reasons why you should build an email list.

How can an asset like an email list help your ecommerce business grow? Does it all come down to luck or is there something that sellers like you can do to properly position your business for long-term success? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they provide ten reasons why sellers like you should build an email list.

  1. You’ll have a loyal list of people who follow your brand.
  2. Traffic for your blog, Facebook page, YouTube channel, etc.
  3. You get to sell your product to a custom audience.
  4. Your list can buy affiliate offers off of your blog.
  5. Use a tool like AdThrive to get revenue from your blog traffic.

To hear more from Scott and Chris and to get the full list of ten reasons why sellers should build an email list, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Chris explains the tension between traffic and sales.
  • [8:45] Scott stresses why sellers like you need to build an email list.
  • [12:00] What is the actual cost of building an email list?
  • [15:30] Chris describes the advantage that an email list gives your brand.
  • [20:00] Attention is the new currency.
  • [23:40] Chris goes over the giveaway strategy.
  • [27:40] Scott gives 10 reasons why sellers need to build an email list.
  • [38:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS617.mp3
Category:general -- posted at: 4:30am EDT

The new year has arrived, are you and your ecommerce business ready for it? Have you mapped out your plans and goals for this new year or are you still struggling to come up with a plan of attack? If you need a little push to get started, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he provides his helpful thought of the week, answers a question from a TAS follower like you, and much more. Don’t miss a minute of this engaging episode!

Celebrate growth!

With the start of 2019, now is a great time to take a look back to celebrate your personal and professional growth. Many successful business leaders stress the value of taking time to practice gratitude, have you found it helpful? How will you mark significant milestones and achievements in your life and business? Don’t become so focused and driven that you fail to acknowledge how far you’ve come! Learn more from Scott about why celebrating your growth is so important by listening to this helpful episode of The Amazing Seller!

Why you might need to clean up your PPC campaigns.

Do you have a handle on your business and how it is running? Do you know how well your PPC spending is performing or has it been a while since you ducked in to take a look under the hood? According to Scott, you could be losing valuable resources if you haven't’ evaluated your PPC usage lately. Don’t let an easy fix and adjustment go unnoticed! Jump in and clean things up if you need to, what do you have to lose? To hear Scott expand on this critical subject, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!

Reserve your spot for Brand Accelerator Live!

Have you secured your spot for Brand Accelerator Live yet? This is your chance to invest in your business and get the tools you need to take it to the next level of growth. If you are hesitant about committing to this event, you should know that Scott and his team have worked hard to ensure that sellers like you will receive tremendous value from attending. They’ve lined up some amazing guests, and you’ll get a chance to connect with fellow entrepreneurs who are in the same boat as you. Get more details about this exciting event by checking out the link in the resources section!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Why you need to attend Brand Accelerator Live.
  • [8:15] Make sure to celebrate your growth!
  • [11:50] Question: Are my PPC campaigns competing against each other?
  • [20:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS616.mp3
Category:general -- posted at: 4:30am EDT

Do you ever find yourself stuck in your efforts to build your ecommerce business? What have you tried to break out of that funk? On this episode of The Amazing Seller, you’ll hear from Scott as he provides his helpful take on getting back on track and achieving your goals. Don’t let distraction and overwhelm win the day! Have pen and paper ready so you can get all the tips you need to stay focused by listening to this powerful episode. You don’t want to miss it!

Write it down.

Did you know that writing something down helps your brain to process it better? Think of all those times you saw your mom write down a shopping list before she went out, writing it out works! Why do we take the time to write down simple tasks like grocery lists but we don’t take the time to write out our goals or strategic thoughts for our business? If you want to make a change in your personal and professional practices, trying journaling for a month. What do you have to lose? Find out how journaling has helped Scott in his business by listening to this episode of The Amazing Seller!

Create blocks of time for your work objectives.

Have you ever blocked out a chunk of time in your day to commit to one task or objective? How did that go for you? Some of the most successful business leaders break their day up in blocks of time that they have dedicated to a specific goal. Is your time management system working for you? If it is not, consider blocking out two hours of your day and watch how effective this practice can be. To hear more about creating blocks of your time, make sure to listen to this episode of The Amazing Seller!

Build structure and plan out your day.

How do you like your current daily routine? Does your routine set you up for success or could it use a makeover? Let’s face it; most people stumble upon a daily routine, very few people proactively plan out their day. What would it look like for you to take the time to sketch out and schedule your day the night before? Do you think that it would help you stay focused and structured? Take your business to the next level of success by ordering and organizing your work day! Learn more about this valuable practice from Scott’s seasoned perspective by listening to this episode of The Amazing Seller!

Avoid distractions like the plague!

What do you do to handle the distractions around you on a daily basis? Have you considered setting up boundaries and practices that will minimize the distractions you face at home or in your office? According to Scott, removing the distractions in your life is the only way to focus in on what matters in your business. A good place to start removing your distractions is to eliminate social media from your phone or computer during work hours; there are a ton of helpful ways to accomplish this, what are you waiting for? To get a full breakdown on how to remove common distractions from your daily routine, make sure to listen to this eye-opening episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:10] A moment of gratitude from Scott.
  • [6:15] Use a monthly journal or notebook.
  • [8:20] Create time blocks for working on your business.
  • [11:00] Plan the next day’s “Big thing.”
  • [14:00] Scott walks through his structured morning routine.
  • [17:45] Avoid distractions and stay on task!
  • [22:20] Scott recaps all five steps and provides tips for seeing each step through.
  • [29:00] How to avoid getting overwhelmed.
  • [32:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS615.mp3
Category:general -- posted at: 4:30am EDT

Is your ecommerce business set up for long-term success or are you just one Amazon policy change away from collapse? That might sound dramatic, but the truth is, it happens to sellers like you all the time! If you are the New Years resolution setting type person then consider making 2019 the year that you future-proof your business! On this episode of The Amazing Seller, you’ll hear from Scott as he runs through his ten-step process for future proofing your business. Make sure to have pen and paper ready for this episode; you are going to need it!

Where are you focused?

It’s gut check time and what a perfect point to do it, just as 2018 comes to a close. As you look ahead, what are you focused on for the coming year? Do you plan on making small changes or are you going for big ones? As Scott looks back on the progress he has made with TAS and his new brand, he’s convinced now, more than ever that the key to success in business is showing up. Are you committed to your business? Will you work toward it even if you run into roadblocks and challenges? If you are in it for the long haul, stick around, Scott has some valuable tips and insights for leaders like you!

Get to know your market.

The primary reason that many ecommerce brands fail is a lack of proper knowledge about their market. Too often a well-intentioned seller chooses a market and rushes in full steam ahead without conducting thorough market research. Don’t let that happen to you! Put in the time you need to know what your market needs and how to deliver it in a way that excites and engages your audience. If you find yourself struggling to come up with a strategy for researching your market, you’ve come to the right place! Listen to this episode as Scott provides several ways that sellers like you can get started, you don’t want to miss it!

Create a home base for your brand.

As your ecommerce business builds momentum, what is your vision for your brand? Do you expect to build it completely dependent on Amazon or do you dream of taking your brand away from Amazon once it reaches a certain point of profitability? According to Scott, it is not too early to start building your home base, a central location for your brand. Don’t assume that you have to have a fully fleshed out home base in mind; you can start small. For some helpful ideas on what this looks like, make sure to listen to this episode of The Amazing Seller!

Build your email list!

If you’ve been around the TAS community for very long, you know that Scott is passionate about getting ecommerce sellers like you to build an email list. How is that going for you? Have you started building your list yet? An email list is one of the best assets that a seller can have in his rapidly changing ecommerce marketplace. If you own your list, you can weather any storm that might come your way. Future-proof your business by investing your time and energy into building a solid email list. Discover more about this important topic by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [3:15] The key in any business is showing up.
  • [5:00] Make sure to check out Brand Accelerator Live!
  • [8:00] You need to build assets for your business.
  • [10:00] Niche down and know your market!
  • [12:30] Conduct your product research.
  • [16:00] Content research. What is your niche market consuming right now?
  • [19:30] Build your brand’s home base.
  • [21:30] Establish a social media presence.
  • [24:45] Chose three to five products to potentially source.
  • [26:40] Build your email list.
  • [30:00] Publish content on a regular basis.
  • [31:20] Expand your brand using each step covered.
  • [34:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS614.mp3
Category:general -- posted at: 4:30am EDT

Is 2019 going to be the year that you take your ecommerce business to the next level of growth? What is currently holding your business back? Is it time to start investing in your development as a leader? If you are ready to do the hard work necessary, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he goes over how you can attend Brand Accelerator Live in 2019, his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this engaging episode!

Brand Accelerator Live!

As you look back at 2018, can you honestly say that you have invested in your personal growth as a leader? Have you read any books or attended any events that really challenge your thinking and help you step outside of the box? If you’d like 2019 to be the year where you turn things around for your business, you’ve got to take advantage of Brand Accelerator Live! To find out how this event will set your brand up for success, make sure to listen to this episode of The Amazing Seller!

Think about long-term success.

Have you ever felt like your business often takes two steps forward and one step backward? What will it take to get out of the constant short-term successes and really tackle those larger goals in life and business? According to Scott, your success is directly tied to your long-term strategy for your business. When was the last time you evaluated your strategy? If you are ready to up your game for 2019, this is an episode you don’t want to miss. Listen to this episode of The Amazing Seller as Scott dives deep into this critical topic for ecommerce sellers like you!

How to make sure your PPC efforts are working on Amazon.

Have you ever had an issue with your PPC efforts on Amazon? What was your solution? Have you made adjustments to your approach? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over a question from a TAS follower like you who is having some hiccups with their PPC usage. Here are a few helpful places to start, according to Scott.

  1. Look at the category your product is listed in. It could be a mismatch.
  2. Is the category relevant to your keyword selection?
  3. Reach out to Amazon to get an answer.

If you are having issues with your PPC strategy, you aren’t alone! To get a full breakdown of solutions you can try to get to the bottom of this issue, make sure to listen to this helpful episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [3:30] Scott’s thought of the week, think long-term.
  • [8:00] Question: Why won’t Amazon spend money on PPC for my new product?
  • [16:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS613.mp3
Category:general -- posted at: 4:30am EDT

Do you have a good plan in place for your business as 2019 looms over the horizon? Are your goals and plans achievable or are they too lofty? Are they challenging enough or too easy to obtain? On this episode of The Amazing Seller, you’ll hear from Scott as he explains his approach to creating a business plan, why it's important to take action ASAP, and so much more. If you are ready to up your game and get the most of your efforts for the coming year, this is the episode for you! Have pen and paper ready; you are going to need it!

Successful leaders make a plan.

Have you ever found yourself wondering how certain business leaders get to the level of fame and fortune they enjoy? Did they inherit money? Were they lucky? Did they pull themselves up by their bootstraps? Each successful leader is going to have a different aspect of their story, but all leaders who continue to succeed do so because they’ve got a plan in place. Do you have your plan figured out? Have you written it out yet? Why not place it on the refrigerator door? If you have any hope of making it big with your ecommerce business, you’ve got to make sure your plan is front and center! Learn more about the value of planning from Scott on this episode of The Amazing Seller; you don’t want to miss it!

Scott’s five step plan.

Even if you have a plan in place, it is always helpful to review that plan and see if there are ways you can adjust it, so it fits in that sweet spot between challenging and attainable. To give you a good reference point, Scott has laid out his five steps for creating a business plan. 

  1. Identify your target for the year. What is your net profit goal?
  2. Work the numbers backward to come up with what you need to bring in each day.
  3. Come up with a plan. What can you do to get it done?
  4. Find 3 to 5 products with $10 profit margins.
  5. Launch three products in six months and three more products by the eight-month mark.

This five-step plan from Scott is only a starting point. Make it your own, play with it, just get started! Don’t put it off or hope to get it done at some point, do it today! What do you have to lose? To hear more from Scott about this critical topic, make sure to listen to this episode of The Amazing Seller!

Don’t miss Brand Accelerator Live!

Do you have your tickets for Brand Accelerator Live yet? What are you waiting for? This is the one ecommerce event that you’ve got to make time to attend in 2019! Don’t let excuses get in your way; you need to invest in your growth as a leader. Connecting with Scott’s content and the fantastic TAS community could be just the thing your brand needs to move past the competition. If you get on the ball and sign up right now, you’ll be able to catch the early bird pricing! Get more information in the resources section at the end of this post!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [2:45] Why you need to check out Brand Accelerator Live.
  • [4:20] Scott launches into his 5 steps to creating your business plan.
  • [14:30] What is your plan for 2019?
  • [18:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS612.mp3
Category:general -- posted at: 4:30am EDT

Wouldn’t it be nice if there was a way to sidestep your competition and build a profitable ecommerce business? Good news, you can do just that! On this episode of The Amazing Seller, you’ll hear from Scott as he provides his take on building an ecommerce business with a niche market in mind. Don’t leave it all up to trial and error or guesswork, learn from the seasoned perspective that Scott provides! Make sure you have pen and paper ready, you are going to need it!

Make sure to attend Brand Accelerator Live!

Do you have your ticket for Brand Accelerator Live yet? What are you waiting for? Don’t be shy about investing in your growth as a business leader. This special TAS event is one you don’t want to miss out on! Scott and his team have worked hard to make this event worthwhile and valuable. If you want to grow as a business leader and innovator in 2019, this is the event you’ve got to attend. To hear more about Brand Accelerator Live and how to sign up, listen to this episode of The Amazing Seller!

A tried and tested approach.

Let’s face it, gone are the days where you could find a random product on Amazon, source it yourself and then turn a massive profit. Does this signal the end of private label business viability? Not according to Scott! He remains convinced that there are plenty of opportunities available for the ecommerce seller who is willing to put in the work. Are you ready to take Scott’s seasoned advice? Are you willing to follow his tired and tested approach? Learn more about how to get your ecommerce business started the right way by listening to this episode of The Amazing Seller!

Four steps for niching down your target market.

Where can start if you are ready to drill down in your target market? Is there a clear cut method you can follow to help you as you start this process? Yes! Scott has developed a four-step process you can follow that will get you well on your way to niching down in your target market.

  1. Use autofill on Amazon to give you suggests.
  2. Look at the frequently bought together suggestions.
  3. Conduct research using Jungle Scout.
  4. Analyze the sales that the products are bringing in.

To get your ecommerce business started with the most targeted and niched down brand possible, make sure to listen to this episode of The Amazing Seller for all key info you need!

Niche down, then go even further!

Do you think you’ve gone as far as you can with niching down your target market? Not so fast, think again! Did you know that you can increase your chances for profitability if you force yourself to niche down even further? The deeper you go drill down into your target market, the harder it will be for someone to hijack your listing or give you serious competition. To hear more about how to niche down your target market as far as possible, make sure to listen to this helpful episode of The Amazing Seller, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [2:30] Why you should check out Brand Accelerator Live.
  • [7:30] How Scott has niched down in his target market.
  • [9:20] Even if you’ve niched down, go further!
  • [14:10] Scott walks through how you’d niche down your market.
  • [24:00] Scott’s 4 steps for niching down your target market.
  • [28:15] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS611.mp3
Category:general -- posted at: 4:30am EDT

It’s crazy to think but the New Year is just around the corner! Are you ready for 2019? More importantly, is your ecommerce business ready for what 2019 has in store? If you need a little burst of momentum to get you going in the right direction, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he provides one of his signature thoughts of the week, goes over an answer to a question from a TAS follower like you, and much more. You don’t want to miss a minute of this engaging episode!

Take time to create YOUR plan!

As the New Year draws closer, it is a great time to stop and consider what your plan is for the new year. Do you have a plan? What are the big goals? What are the small goals that will help you achieve those larger ones? If you don’t sit down and make a plan, you can’t expect anything in your life or business to change! On this episode of The Amazing Seller, you’ll hear from Scott as he explains the value of sitting down with pen and paper to map out your plan for success. If you are ready to take your future seriously, make sure to listen to this episode featuring Scott’s valuable insights!

Tools to help you succeed.

Is your head spinning from all the options out there on the marketplace when it comes to setting up your ecommerce business? From picking the right email service to figuring out domain names and hosting sights, do you feel out of your element? If your answer is yes, you aren’t alone! There are tons of budding ecommerce business owners out there who need a little guidance to get their business off the ground and headed in the right direction. Listen to this episode of The Amazing Seller as Scott runs through a good list of his favorite resources, you can also find the links in the resource section at the end of this post!

Take action!

At the end of the day, all the planning and list of resources don’t mean anything if you fail to take action! Make a resolution today, or wait a few days until January 1st if you need to! Resolve to take action and get your business in the place you want it to be this time next year. If you sit around waiting for momentum to materialize or someone to come along and hold your hand every step of the way, you’ll be waiting forever! Let this episode of The Amazing Seller serve as your wake up call to get out there and take action!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Scott’s thought of the week, take time to create YOUR plan.
  • [6:05] Question: What brand building tools are needed to grow my business?
  • [18:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS610.mp3
Category:general -- posted at: 1:10am EDT

Is there a magic formula for success in the ecommerce sector? Can you just find the right product to sell and then sit back and enjoy overnight success? Not so fast, things are changing! While you might be able to score some short-term success by selling a water filter on Amazon, you need a more robust strategy for long-term success. On this episode of The Amazing Seller, you’ll hear from Scott as Chris as they break down their formula for building an ecommerce brand that can go the distance. Make sure you have pen and paper ready for this informative episode, you don’t want to miss it!

How to find the right niche market.

Have you found your niche market yet? Are you ready to go out there and build a business based on your passion? Now is the time to act! There are so many tools and methods that ecommerce sellers like you can use to get your business off the ground and build your niche audience. Scott and Chris encourage sellers to take the time and drill down to locate that specific niche market that you can use to build your brand. If you are struggling with finding your niche, this is the episode for you! Listen as the guys explain how sellers like you can get started on the right foot!

Product discovery.

Where do you even start to get an idea for the products that will succeed on ecommerce platforms like Amazon? Is it a good idea to just start searching online to see what sells in high volumes? What knowledge, skills, or expertise do you have that can be turned into a product? There is some aspect of your background that gives you a leg up on the competition because you already know the market and need. Listen to this episode of The Amazing Seller as Scott and Chris explain how sellers like you can discover the right products to sell on Amazon!

Make sure to build your home base!

Once you’ve figured out your target audience and you’ve picked the right product to get your brand started, it’s time to start thinking long-term. While Amazon is a great place to get your ecommerce business off of the ground, you need to have a plan in place to expand beyond Amazon. A great way to get started while you wait for your product to arrive is to begin building your home base. Don’t overthink this step! You can start small and grow your home base from a small blog to a thriving ecommerce store, the key is to start somewhere. To get more helpful information on this important step, make sure to listen to this episode of The Amazing Seller!

Three ways to launch your product on Amazon.

Did you know that there are three ways you can launch your ecommerce product on Amazon? Which way is the best? It depends! Scott and Chris are here to take you through each way to launch your product on Amazon. 

  1. Turn on PPC (Pay Per Click) and start your keyword strategy.
  2. Leverage the email list you’ve built.
  3. Utilize your connection with social media influencers to push your product.

How do you determine which way is the best way for you? What if you want to use more than one method? To get the full explanation of each approach to launch your product, make sure to catch this valuable episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [6:20] Short-term wins and long-term wins.
  • [12:00] Why it’s important to identify a market right from the start.
  • [13:30] The guys run through market validation.
  • [20:00] Product discovery and the 10x10x1 formula.
  • [24:00] Sourcing tips you can use.
  • [28:30] Don’t forget to build your home base!
  • [36:45] Three ways to launch your product on Amazon.
  • [42:00] Why constant content creation is important for your brand.
  • [48:00] Closing thoughts from Scott and Chris.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS609.mp3
Category:general -- posted at: 4:30am EDT

Have you ever had a moment when you got amazing news and then a few minutes later you find out that the news wasn’t as great as you thought it was? Unfortunately, a similar situation has cropped up in ecommerce circles with the new tax law. Here to help bring clarity to the subject is Josh Bauerle. In his conversation with Scott, Josh explains the confusion surrounding the tax law, how it will affect ecommerce sellers like you, steps you can take to make sure you are working off of the right information, and much more. Don’t miss a minute of this informative episode of The Amazing Seller!

Wait, what happened?

Like most ecommerce sellers you were probably pumped to hear about the new change in the tax policy that allows businesses to write off inventory whether they sell it or not. This news was hailed as a game changer as it would save small business owners a ton of costs when it comes to taxes. Sometimes that old saying holds, “If something sounds too good to be true, it probably is.” Josh Bauerle and Scott took their time and did their due diligence tracking down all the info they thought they’d need to bring this new change to the TAS community. As it turns out, the tax policy is not as clear as they thought it would be on this change. The debate continues as different CPA’s have different takes on how business owners should interpret the new tax law.

Why you need a CPA.

This issue serves as a prime example to show ecommerce sellers why they need to have established a relationship with a CPA that they can trust. The benefit of having a relationship with a CPA who knows your specific business is that they can take a look at this new tax policy and give you their professional opinion on how you should adjust your business practices accordingly. If you only take your financial advice from what you hear or read online, pause! You need a CPA in your corner helping you through all the ins and outs.

Don’t try to game the system.

If you’ve been around the TAS community for very long, you know that Scott works hard to make sure that the advice he gives toes the ethical line. He doesn’t want to walk right up to it or mess around with shady business practices, and neither should you! Some voices in the ecommerce community are sharing ways you can manipulate your business and game the system to work in your advantage. You should see blaring red lights when this happens! While it may take more work and cause you to take the long route to success, keeping your business practices ethical will allow you to build something you can be proud of. To hear more about this tax policy news and more from Josh and Scott, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [1:50] Scott welcomes Josh Bauerle to the podcast.
  • [3:15] The guys talk about the confusion around the new tax policy.
  • [8:00] Where is the line?
  • [17:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS608a.mp3
Category:general -- posted at: 4:30am EDT

It’s that time of the week again, another session of Ask Scott here on The Amazing Seller! This is the place to get that extra push, so ecommerce sellers like you can go out there and build the business of your dreams! On this episode, you’ll hear from Scott and Chris as they explain how sellers can list a product on Amazon successfully without an email list. While they don’t recommend this as the best strategy, it’s helpful info for those of you who are ready to jump in. Don’t miss a minute of this informative episode from Scott and Chris!

Make sure to catch the TAS Breakthrough U deal!

What have you done lately to invest in your growth as a business leader? Have you been reading books on running a small business? Have you been investing in your personal growth and mindset? If you want to have an advantage over your competition, you’ve got to take the time to invest in your personal growth. One great way to do this is by taking advantage of the TAS Breakthrough U training deal. This special package of courses and resources is only available at a discounted rate until December 20th. What are you waiting for? Check out the link to this exclusive offer located in the resources section at the end of this post.

Launching with PPC only.

Can you launch a product on Amazon only using PPC? Yes, you can! Remember, if you are taking this route, you’ve got to have your margins dialed in. Don’t think you can jump in with razor thin margins and make a successful run. At the end of the day, Scott and Chris are not huge fans of this PPC only option. They’d rather see sellers like you diversify your methods in the event that one method fails, you have a backup plan in place. To hear the guys explain how you can make a PPC only campaign work, make sure to listen to this helpful episode of The Amazing Seller!

Be patient, these things take time.

Let’s face it; we live in a fast-paced society where everyone is trained to get what they want when they want it, which is usually right away. Is it fair to bring those same expectations to your ecommmerce business? According to Scott and Chris, the answer is no! As an ecommerce business owner, you’ve got to fight that impulse to move on from something when you don’t see immediate results. You are going to need a good helping of patience if you have any hope to see the strategy for your brand play out successfully. Learn more about this vital topic from Scott and Chris by listening to this episode of The Amazing Seller; you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [2:15] Why you need to check out the TAS Breakthrough U offer.
  • [4:30] Can you launch a product on Amazon using PPC only?
  • [7:45] Tips for successfully launching a product with just PPC.
  • [13:15] How to set up your PPC campaign budget.
  • [16:00] Using the right keywords.
  • [21:30] Give your campaign time to succeed!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS607.mp3
Category:general -- posted at: 5:33pm EDT

What if you decided to take action on that business idea that has been circling in your head? Would it even pan out? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Jesse Wilson. In his conversation with Scott, Jesse opens up about his successful YouTube channel, how the channel went from idea to reality, what steps he has taken to monetize the channel, plans he has for the future, and much more. Scott also shares some helpful tips for Jesse to get even more potential out of this thriving channel. Have pen and paper ready; you don't’ want to miss a minute of this engaging episode!

Just start!

There are a ton of reasons why you shouldn’t step out and start an ecommerce business. You could fall flat on your face, or you could end up looking like a fool. Will you let that stop you? The only difference between you and a successful business leader like Jesse Wilson is a moment of action! Jesse stepped out of what was safe and comfortable and he risked a lot by starting his YouTube channel. That could be you! Dig deep and summon the courage to take a leap and accomplish your goals. You’ve got tools and insights from the TAS community right here at your fingertips, what are you waiting for?

The power of setting goals.

What goals do you hope to accomplish both personally and professionally by this time next year? Will you find yourself in the same situation you are in today or will things have changed for the better? If you have any hope for change, you’ve got to start setting goals and knocking them out! Take a look at some of the most successful business leaders, and you’ll find people who set goals and accomplish them. You don’t have to start big, you make a little list of three goals, knock those out and then make a new list. Learn how Jesse Wilson reached his goals by listening to this powerful episode of The Amazing Seller, you don’t want to miss it!

Creating partnerships.

A great way to build momentum with your ecommerce business is to create a partnership with other brands and social media influencers. Take a look at some of the high performing channels on YouTube; chances are they promote a product or service. You can put your business in the best position for success by creating a partnership. Jesse Wilson saw the benefit of cross-promotion and brand partnership with his YouTube channel and encourages sellers like you to do the same. Learn more from Jesse’s perspective by listening to this informative episode of The Amazing Seller!

Don’t be afraid to learn along the way!

Let’s face it; there is something in your business that you are afraid to try. You don’t know how the whole thing will work out and scares you. Are you going to let that fear hold you back? Why should you? You don’t have to have all the answers or the perfect plan that will succeed without any problems; you can learn as you go. Get out there and make it happen, entrepreneurship is not for the timid. Learn what you can from the stories of gutsy leaders like Scott and Jesse and then go out there and write your own!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [5:45] Scott welcomes his guest, Jesse Wilson.
  • [9:30] Jesse talks about why he started his YouTube channel.
  • [14:30] What are Jesse’s goals for his channel?
  • [18:00] What is Patreon? Why did Jesse start using it?
  • [22:30] Scott and Jesse talk about competition on YouTube.
  • [25:20] Ways that Jesse can improve his channel and up his game.
  • [33:20] Jesse talks about getting subscribers for his channel.
  • [39:30] Creating new methods for monetizing the channel.
  • [43:00] Scott recaps how Jesse went from idea to implementation.
  • [46:45] Can people really go out there and just start creating content?
  • [50:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS606.mp3
Category:general -- posted at: 4:30am EDT

Do you ever find yourself struggling to move forward in your business goals? Have you had that feeling of taking two steps forward and one step back every time you gain even a little momentum? What is the solution? How do you break out of the cycle and streamline your efforts? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, James Clear. In his conversation with Scott, James opens up about his experience learning from the habits of successful business leaders, what it takes to overcome barriers in your way, and much more. Don’t miss a minute of this powerful episode!

Atomic Habits.

What would lead someone to write a book about habits? James Clear, one of the world’s leading experts on habit formation. He is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. His work has appeared in the New York Times, Entrepreneur, Time, and on CBS This Morning. His website receives millions of visitors each month, and hundreds of thousands subscribe to his popular email newsletter. He is a regular speaker at Fortune 500 companies, and his work is used by teams in the NFL, NBA, and MLB. Make sure to check out the link to his book, “Atomic Habits” located in the resources section at the end of this post!

Relative success is hard work.

How do people become successful? Does it all come down to luck or can you muster up enough hard work to be successful? According to James Clear, luck can and does play a factor in the success of many individuals. Ultimately, we can’t all sit around waiting for luck to strike! James says that “Absolute success is luck, relative success is hard work.” This statement means that all things being equal, your success is determined not by luck but by hard work. That’s great news! You have control of your desiney. What are you going to do with it? Learn more from James about this critical topic by listening to this episode of The Amazing Seller!

What it takes to break through barriers.

Every business leader has faced a barrier or roadblock at some point on their journey to success. What is your plan for overcoming the challenges that are waiting for you? Is your plan to cross that bridge when you come to it or do you have a plan in place ahead of time? James Clear says that one of the best ways to prepare for challenges and roadblock is to stay flexible. If you have a fixed plan in place that can’t handle any adaptation or changes, you’ve set yourself up for failure. Don’t let that happen to you! Give yourself permission to change and learn along the way. Make sure to listen to this episode of The Amazing Seller as James and Scott expand on this valuable subject!

Lessons learned from the habits of successful people.

What are some helpful takeaways and lessons you can learn from the habits of successful people? Which ones will you take and adapt as your own so you can move your business forward? On this episode of The Amazing Seller, James Clear provides several helpful lessons he has learned from observing the habits of successful business leaders.

  1. Make sure you get enough sleep each night.
  2. Exercise consistently, even if it's taking a walk every day.
  3. Keep a healthy diet.
  4. Take a break from your phone, try keeping it in another room for a few hours.
  5. Log out of your social media accounts to block out the noise.
  6. Never miss twice - if you mess up on a new habit, don’t let it keep you down! Try again!

These are just a few, brief glimpses into the wonderful insights and lessons that James has collected through his research. Listen to this episode as James and Scott dive deeper into the role habits play and much more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Don’t miss the great TAS Breakthrough U deal.
  • [4:30] Scott welcomes his guest, James Clear.
  • [11:00] Absolute success is luck, relative success is hard work.
  • [14:00] Identity is shaped by your habits.
  • [24:00] How do you push through barriers to change?
  • [30:00] What led James to his work as an entrepreneur and writer?
  • [36:40] Where does James get his inspiration?
  • [38:20] Lessons learned from the habits of successful people.
  • [42:45] How to connect with James and his writing.
  • [44:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS605.mp3
Category:general -- posted at: 4:30am EDT

You made it to the end of the week, congratulations! Now it’s time for another great session of Ask Scott here on The Amazing Seller. Dive right into your weekend energized and ready to tackle your goals and put your ecommerce business in the right position for success. On this episode, you’ll hear from Scott as he shares his thought of the week, gives an update on TAS resources, provides an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this engaging episode!

Have you signed up for TAS Breakthrough U?

As the holidays approach and you position your brand to take advantage of this great shopping season, why not consider investing in your business? One of the best ways to get your business headed in the right direction from the start is to get reliable and time-tested tools that you can use. Scott has prepared a great package full of training, classes, groups, and much more. Learn more about TAS Breakthrough U by checking out the link in the resources section at the end of this post. Hurry, this deal ends December 20th!

Don’t be so quick to give up!

Let’s face it, too often people are more than ready to give up on something that doesn’t respond the way they think it should. Do you find yourself getting frustrated when little things like your internet connection taking too long? Our society has conditioned us to give up and throw in the towel the moment things get delayed. Don’t fall for that mindset! If you have any hope for your ecommerce business to get off of the ground and running, you’ve got to have a deep well of patience. Buckle up, it’s going to be a bumpy journey, but it will be worth it. To hear Scott expand on this valuable insight and much more, make sure to listen to this episode of The Amazing Seller!

Is your product listing optimized?

One of the most important things that you have to do from the start is to optimize your product listing for keywords. This includes your title and your bullet points. If you are selling a garlic press, you need to make sure you have that keyword phrase in the title of your product listing. On this episode of The Amazing Seller, you’ll hear from Scott as he explains the importance of optimizing your product listing for keywords and how that effort will help you as you seek to rank for keywords on Amazon. If you want to make sure your product is in the best position to succeed, you don’t want to miss this critical episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [1:15] Make sure to check out the TAS Breakthrough U resource.
  • [2:40] Scott’s thought of the week.
  • [6:00] Question: Why aren’t my PPC Keywords converting to sales?
  • [10:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS604.mp3
Category:general -- posted at: 4:30am EDT

How do you build an ecommerce business that will generate the revenue you need to fulfil your goals? What if there was a clear and easy to follow system you could implement as you build the foundations of your business? On this episode of The Amazing Seller, you’ll hear from Scott as explains how the new TAS Breakthrough U offer works, why you need to build an email list for your ecommerce brand, how to connect with your audience, what it takes to create engaging content, and much more! Don’t miss a minute of his detailed and helpful episode featuring Scott’s experienced perspective!

Why you need an email list for your brand.

If you’ve been around the TAS community for very long, you know that Scott is serious about getting sellers like you to utilize an email list. Why is Scott so convinced that an email list is vital to building an ecommerce brand? Simply put, it’s the best way to keep in contact with your audience and drive traffic to your product listing. What are you waiting for? What is preventing you from starting your email list today? To hear more about his critical tool for building your ecommerce brand, make sure to listen to this episode of The Amazing Seller!

Make sure your brand has a social media presence.

Let’s face it, an email list alone won’t get your brand the traction it needs to compete in the ecommerce marketplace. You’ve got to think outside of the box and use additional channels to draw in your ideal audience and keep them engaged as you build up your brand. According to Scott, creating a Facebook page and a Facebook group is a great way to build depth for your brand cost-effectively. Scott isn’t just spitballing with this Facebook angle, he’s done it with his ecommerce brand, and he’s seen it work. Learn more from Scott’s valuable insights by listening to this episode of The Amazing Seller!

Deliver value to your audience.

Have ever signed up for a newsletter or an email list only to find that the content is worthless? If you’ve had that experience, why would you want to put someone else through it? Make your brand stand out from all the noise that your followers get in their inboxes and newsfeeds by delivering value! If you’ve done your research, you know your audience’s interests and concerns. Get out there and deliver the goods! For more ideas on where to start with content creation, make sure to listen to this episode of The Amazing Seller!

Optimize your content for search purposes.

No matter how good your content is, it will all be worthless if you don’t make it easy for people to find you! There are little things you can do to get your brand in a position for success by optimizing your content for search purposes. From grabbing attention with an accurate and appealing title to including images and videos, there are a lot of simple ways to show search engines like Google that you are worth that higher search rank. Make sure to listen to this episode of The Amazing Seller as Scott reveals his tips for search optimization and much more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] How you can access an exclusive TAS Breakthrough U offer.
  • [4:00] Why it’s so important to build an email list.
  • [7:45] Your brand needs to be on Facebook!
  • [9:00] Don’t build a list just to launch a product, there is so much more you can do.
  • [10:30] What should you offer people to signup for your email list?
  • [12:00] How to create content for your audience.
  • [21:15] Scott recaps a helpful checklist to build external traffic for your brand.
  • [23:00] How to optimize for the best search engine results.
  • [32:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS603.mp3
Category:general -- posted at: 4:30am EDT

What would successful business leaders do if they had to start all over again with just $5,000 to build a business and get a quick return on their investment? This is the question that Scott posed to his group of friends, Steve Chou, Mike Jackness, and Greg Mercer. On this episode of The Amazing Seller, you’ll hear the guys give each of their answers, why they are convinced that building an audience is such a great way to grow a business, and much more. Don’t miss a minute of this fascinating and valuable episode!

Unite your passion with your work!

Let’s face it; there are too many people out there working jobs that they hate. If you had the opportunity, wouldn’t you like to combine what you love to do with your career? When it comes to building an ecommerce brand, you get the freedom to do just that! If you enjoy cooking, niche down and build a brand around an aspect of cooking if you are more of an outdoors type of person, niche down and build something around that. Don’t fall for the line that you just have to suck it up and be miserable at work for the rest of your life, write your own story! Hear more from Scott and the guys as they expand on topic!

The value of building an audience.

If you had to launch a new product tomorrow, wouldn’t it be helpful to have an engaged audience that you could use to drive sales? Of course, it would be useful! So why aren’t more sellers taking this approach? The truth is, building an audience is a slow process that takes careful planning and patience. Most people aren’t willing to put in the time needed to build something of that scale. That’s good news! It means there aren’t a tone of people taking this practical approach. To hear more about how to build an audience, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!

There are no shortcuts, you need to put in the work.

When you ask highly successful business leaders how they’d build a business from the ground up, some people might expect to hear a quick and easy path to success. The truth is, there is no easy get rich quick scheme. If you want to build a business that lasts, you’ve got to be willing to put in hard work over a long period. Don’t let the ads and gimmicks fool you! Do your research and invest in tools and programs that will give you the skills you need for sustained success. Hear more from Scott and his friends as they discuss this important topic on this episode of The Amazing Seller.

Don’t miss the great TAS Breakthrough U opportunity!

One of the best ways to get your business headed in the right direction from the start is to get reliable and time-tested tools that you can use. If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you succeed. In that spirit, he’s created a set of tools you can use to get an edge over the competition. He has rolled out a package full of training, classes, groups, and much more. If you’ve been looking for an excellent way to invest in your education as a business leader, this is it! Learn more about TAS Breakthrough U by checking out the link in the resources section at the end of this post. Hurry, this deal ends December 20th!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [2:00] Why you need to check out TAS Breakthrough U.
  • [4:00] Steve Chou, Mike Jackness and Greg Mercer join the podcast.
  • [6:00] Mike talks about how he would start a business from scratch.
  • [8:00] Greg jumps in with his take on building a business from scratch.
  • [11:00] How Steve would start a business from scratch.
  • [13:00] Scott jumps in with his answer.
  • [18:30] There are no shortcuts, don’t expect to get rich quick!
  • [21:00] Building an audience makes all the difference.
  • [25:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS602.mp3
Category:general -- posted at: 4:30am EDT

How are you progressing through the fourth quarter? Were your Black Friday and Cyber Monday efforts a hit? If you need a little boost of encouragement and motivation as the weekend approaches, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares how sellers like you can benefit from TAS Breakthrough U, his thought of the week, an answer to a question from a TAS follower like you, and much more. You don’t want to miss a minute of this engaging episode!

Make sure to check out Breakthrough U!


What tools have you used recently to make sure your brand is in the best position to succeed? Time is running out on a fantastic collection of tools and resources that sellers like you can use to take your game to the next level. Scott has rolled out a package full of training, classes, groups, and much more. If you’ve been looking for an excellent way to invest in your education as a business leader, this is it! Learn more about TAS Breakthrough U by checking out the link in the resources section at the end of this post. Hurry, this deal ends December 20th!

Your brand needs to diversify.

Do you find yourself worrying about every little change and update from Amazon? Why are you putting yourself through all that stress? The best solution isn’t to walk away from Amazon completely; rather, you should diversify your brand! You need to learn how to create alternative methods that you can use if your business needs to make a pivot. The truth is, you either need to adapt to the changing marketplace or your business will die. Go deeper with this important topic and find out how to future-proof your ecommerce business by listening to this helpful episode of The Amazing Seller!

A launch strategy that works. 

If you’ve been around the TAS community for very long, you know that Scott is passionate about getting sellers like you to build an email list and using that to launch a product. What do you do if you want to launch a product, but you don’t have that email list built yet? According to Scott, one of the best strategies is to reach out to social media influencers and leverage their audience to spike traffic and sales of your newly launched product. While this isn’t the ideal launch strategy, it can work if you play your cards right. To hear more about how to do just that, make sure to listen to this valuable episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:10] Why you need to check out TAS Breakthrough U.
  • [5:50] Scott’s thought of the week.
  • [9:30] Question: What is the best launch strategy for getting by brand started?
  • [16:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS601.mp3
Category:general -- posted at: 4:30am EDT

How would you celebrate a milestone like reaching 600 podcast episodes? While Scott is proud of this fantastic achievement, he’s focused now, more than ever on delivering helpful lessons and insights to TAS followers like you. On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his four-step process to build a million dollar brand, why you should use a touch list, the long-lasting impact of building a brand, and so much more. Don’t miss a minute of this engaging and informative episode!

Find your market. 

Do you know who your market is? Remember that you are selling to people, not some faceless and nameless blob. How have you built your strategy around reaching your target audience and connecting with them? If you want to create a brand that will go the distance, you’ve got to find out who your audience is before you pick a product! One good starting place is to utilize the touch list method that Scott has championed. You can find that tool in the resources section at the end of this post. Dive more in-depth with this critical step by listening to this great episode of The Amazing Seller!

Grab attention for your brand.

What will grab your target audience’s attention? Will they be drawn in with an Ipad giveaway? Or are they more likely to gravitate toward a free audiobook on the topic you are building your brand around? Tons of ecommerce sellers worry about how to find the right content that will appeal to their target audience, but you don’t have to! On this episode of The Amazing Seller, Scott reveals how sellers like you can use simple methods to find relevant content and get it in front of your customers. Learn how to create relevant content by listening to this helpful episode!

Build a relationship with your followers. 

Do you have an idea of which market you want to target? Do you have a sense of which product that market would be interested in? Great! If you genuinely want to build a brand that goes beyond just providing a product, you’ll need to share your story. Get out there and get real with people! Talk to them about your successes and challenges, let them see your personality so they will connect with your brand. You’ve seen this work with Scott; he does a great job of allowing the TAS community get to know who he is and what he is all about. Go deeper with this important aspect of brand building by listening to this valuable episode!

Monetize your brand. 

What does it take to monetize the brand that you’ve built so you can start reaping the benefits from all of your hard work? Do you need a killer product or is there a way you can monetize your brand using an array of methods? On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his checklist for monetizing an ecommerce brand.

  1. Get three to five products listed on Amazon in the first twelve to eighteen months.
  2. Feature advertisements on your brand’s blog or website.
  3. Engage your email list!
  4. Create an ebook about your niche market.

To hear Scott expand on each of these essential aspects of monetizing your brand, make sure to listen to this episode, you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Scott’s thank you to TAS followers.
  • [7:00] Step #1: Find your market.
  • [9:50] Make sure you use a touch list!
  • [14:30] Step #2: Get attention for your brand.
  • [19:30] Step #3: Create a relationship.
  • [25:45] Step #4: Monetization.
  • [31:30] Don’t forget to expand your brand with new products and ebooks.
  • [33:00] Scott recaps all four steps.
  • [34:30] Brand building is the future of ecommerce success.
  • [36:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS600.mp3
Category:general -- posted at: 4:30am EDT

It’s not often that you get the chance to learn from a room full of talented and thoughtful ecommerce leaders. This is your opportunity! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his friends, Greg Mercer, Steve Chou, and Michael Jackness to the podcast. In their conversation, the guys talk about their experience with the 5 Minute Pitch project, why they love helping ecommerce sellers, the value of launching your brand on Amazon, and much more. You don’t want to miss a minute of this fun and exciting episode! 

Yes, there is still a chance for success.

Time and time again, Scott gets asked if there is any room for success in the ecommerce sector. While the challenges and hurdles constantly evolve, Scott and other ecommerce leaders remained convinced that if you put in the time and effort, you’ll see a good ROI. Don’t buy the negative hype! Make your plan to build a brand and carve out a niche. If you want more details about how you can get your business started, make sure to listen to this helpful episode of The Amazing Seller!

Why you should launch your brand on Amazon.

As prospective ecommerce sellers get ready to start their own small business, they often wonder if Amazon is the best channel to pour their time and energy into or if they should build their brand's website first. On this episode of The Amazing Seller, Scott and his guests explain why starting on Amazon is the best way to get things off the ground. One of the huge reasons to begin with Amazon is because it is so much easier than creating and drawing traffic to your website. You can also gage the marketplace on Amazon more effectively to validate which products you should start selling. Make sure to listen to this episode as the guys expand on this critical topic and much more!

Make sure you execute on your great idea!

Too often you hear the line that the right idea will lead to instant success. That couldn’t be further from the truth! Tons of businesses fail each day not because their idea wasn’t good but because their execution was lacking. If you want your business to stand the test of time, you’ve got to be focused on the right principles. Right out of the gate, it’s a good idea to have your plan laid out so you can track your progress and stay on task. Learn from Scott’s expert perspective and why it’s helpful to focus on follow through by listening to this engaging episode of The Amazing Seller!

It is not about the money.

Have you ever had that moment when you finally realized what you want to commit the rest of your life to accomplish? How did that moment feel for you? Are you working toward that goal right now? On this episode of The Amazing Seller, you’ll hear from Scott and his friends as they explain why they love helping ecommerce leaders like you. For these guys, it’s not all about the money and the fame; they enjoy showing others what it takes to build a business they can rely on for the future. To hear more about their passion for helping others, make sure to listen to this intriguing episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [3:20] Greg Mercer, Steve Chou, and Michael Jackness join the podcast.
  • [5:00] Is it still possible to bootstrap a business successfully?
  • [12:00] Why are entrepreneurs so confident?
  • [17:30] An idea is worthless without execution.
  • [19:15] Why it’s helpful to start your brand on Amazon.
  • [26:00] Is it better to double down or diversify your brand?
  • [33:00] Making an impact in the lives of others.
  • [40:45] The guys share their takeaways from participating in the 5 Minute Pitch.
  • [47:20] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS599.mp3
Category:general -- posted at: 4:30am EDT

Wouldn’t it be great to have some key insights and strategies that you could use to get your ecommerce brand an advantage over the competition during the fourth quarter? Look no further! On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his top advice for getting more sales and taking advantage of the fourth quarter atmosphere. Don’t leave it all up to guesswork, take in Scott’s seasoned advice and get your business in the best position for long-term success. Make sure to have pen and paper ready for this informative episode!

Is it too late to launch your product?

Time and time again, Scott get this question from ecommerce leaders, “Is it too late to launch a product in the middle of the fourth quarter?” That answer is, no! If you decide on waiting to launch your product under the perfect conditions, you’ll never get your brand off the ground. While you might not ever launch in ideal conditions, there are steps you can take along the way to set your brand up for success. To hear more about getting the most sales possible, make sure to listen to this helpful episode of The Amazing Seller!

Don’t let your email list go cold!

It may sound like a funny thing to ask but, is your email list hot or is it cold? What that question is getting to is, are you keeping your email list engaged with your ecommerce brand or are you letting that list go cold with non-engagement? If you’ve taken the time to build your email list, make sure they stay engaged and active as an asset for your business! Learn more about keeping your email list engaged from the expert himself by listening to this powerful episode of The Amazing Seller!

Let your personality shine.

Whether you know it or not, you have a story to tell! Be honest; you aren’t starting your own business up and out of the blue. Dig deep, find, refine, and tell your story. Telling your story is one of the best ways to connect with your target audience and build a brand that people can relate to. On this episode of The Amazing Seller, Scott shares how sellers like you can craft and shape your personal and brand narrative in a compelling way. You don’t have to lie or make up a story to sound interesting, trust that people will connect with your story if you work on telling effectively. Listen to this episode to hear how Scott has done it; you don't’ want to miss it!

Don’t put all of your eggs in one basket!

If you’ve been around the TAS community for very long, you know that Scott often preaches about making sure that your brand is not dependent on any one channel for success. The old saying holds, don’t put all of your eggs in one basket! Scott has seen too many businesses go under because they failed to seek out additional channels that would have allowed them to put their brand in a position for long-term success. You can do this; you can start right now by brainstorming different channels to expand your brand too. To hear more about this vital topic, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [3:00] Make sure you take advantage of the TAS resources.
  • [4:45] Should you launch a product in 4th quarter or wait? Build list now or wait?
  • [8:40] Scott goes over helpful ways you can use to get more sales in the 4th quarter.
  • [12:10] Plan out your promotions. Don’t let your email list go cold!
  • [16:00] Let your personality shine and deliver value to your audience.
  • [18:30] The value of connecting with influencers and social media groups.
  • [21:30] Scott recaps his advice for getting more sales in the 4th quarter.
  • [28:00] Don’t build an Amazon dependent business.
  • [31:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS598.mp3
Category:general -- posted at: 4:30am EDT

What are your plans to get your ecommerce brand competing at the highest level in your product category? Are you cultivating a significant brand presence on social media? Have you built an email list to engage your target audience? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why you need an email list for your brand, how to use that list effectively, tips for running a giveaway contest, and much more. Make sure to have pen and paper ready; you don’t want to miss a minute of Scott’s valuable advice! 

Isn’t email dead? 

Is it worth your time and resources to invest in building an email list? Is email marketing as effective as it once was? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thoughts on email marketing. While new tools will come and go, the fact is, email marketing has been around for quite a long time and is still being used today! Business leaders like you shouldn’t just keep doing something like email marketing just because other people are doing it, you’ve got to look at the data. As it currently stands, the data shows that email marketing is still worth your time and investment. Hear Scott expand on this topic and much more by listening to this episode!

Why you should consider partnering with influencers. 

One of the most popular methods of growing an ecommerce brand is by connecting social media personalities and influencers who have taken the time to build a unique following. If you want to expand your brand’s reach, why not consider partnering with an influencer in your niche market? Scott has dabbled with this approach, and he’s had some great experiences. Find out how your brand can benefit from tapping into the audience of social media personalities by listening to this valuable episode of The Amazing Seller!

Remember, you are connecting with people.

In the ecommerce sector, you can find yourself losing sight of the human element because much of your work is done remotely. Whether it’s dealing with contractors, suppliers, or your clients, it’s vital to remember to treat the individual like a person who is worth your kindness and respect. On this episode of The Amazing Seller, Scott opens up about the importance of connecting with people in a way that communicates you care. If you want to stand out from the competition, taking your time to be considerate, kind, patient, and helpful goes a long way in the ecommerce business community. To hear more about this subject, make sure to listen to this episode!

Why you should check out TAS Breakthrough U. 

Are you taking advantage of all the resources you need to succeed? If you fail to continue to educate yourself as your business get’s off of the ground, you are setting yourself up for failure! Over the years, Scott has created specialized resources like the Private Label Classroom and Product Discovery Bootcamp to equip sellers so they can take their game to the next level. Now, Scott is combining those two resources and giving the TAS community access for a great value of $99 a month. To get all the details on this valuable resource at a great price, make sure to check out the link in the resources section!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [2:00] Is it still effective to use an email list to reach people?
  • [7:00] How do avoid attracting people just looking for something for free?
  • [10:00] Scott gives an example of how to target the right people for a giveaway.
  • [18:00] Who are some influencers you can reach out to?
  • [21:00] Give away the right prize!
  • [23:20] How to build a giveaway landing page from scratch.
  • [27:45] Why you should check out TAS Breakthrough U.
  • [29:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS597.mp3
Category:general -- posted at: 4:30am EDT

Do you have your strategy for getting your product in front of as many people as possible locked down? Could you use some helpful tips to make sure you are going in the right direction? If so, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on the 5 Minute Pitch, goes through his five-step process for ranking a product quickly, and much more. You don’t want to miss a minute of this helpful and engaging episode! 

5 Minute Pitch Update. 

Exciting news! Scott recently finished up filming of the “5 Minute Pitch” with Greg Mercer, Steve Chou, and Michael Jackness. From the sound of it, the whole process was an excellent experience for all involved, and they are even considering creating a second season. If you haven’t heard about this exciting side project, make sure to check out the link in the resources section below. To hear more about Scott’s time in San Deigo with the guys, listen to this episode of The Amazing Seller!

Find low competition products.


Before you pull the trigger and run with a product, it’s important to make sure you’ve validated it to the best of your abilities. Don’t give in to the impulse to just wing it! On this episode of The Amazing Seller, Scott explains what sellers like you need to look for as you prepare to move forward with a potential product. The depth of a product is a significant factor to explore. While you might be tempted to go for a product with more sales per day, Scott explains that the least competitive products are the ones you should focus on. To get the full breakdown, make sure to listen to this informative episode! 

Optimize your listing. 

One of the most important things that you have to do from the start is to optimize your product listing for keywords. This includes your title and your bullet points. If you are selling a garlic press, you need to make sure you have that keyword phrase in the title of your product listing. On this episode of The Amazing Seller, you’ll hear from Scott as he explains the importance of optimizing your product listing for keywords and how that effort will help you as you seek to rank for keywords on Amazon. If you want to make sure your product is in the best position to succeed, you don’t want to miss this critical episode!

Discount your product to drive sales!


Let’s face it; everyone wants to get a good deal when they go shopping, especially during this holiday season! What steps can you take as an ecommerce seller to make the most of this environment? Are you gun shy when it comes to offering deals on your product? Don’t be! Scott encourages sellers like you to press your advantage and drive sales by discounting your product. To hear how this strategy has worked out well for him and his business, make sure to listen to this exciting episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:20] Scott gives an update about his recent trip to San Diego.
  • [7:40] Step #1: Find low competition products.
  • [13:00] Step #2: Optimize your listing.
  • [16:30] Step #3: Chose five to ten keywords to target.
  • [18:40] Step #4: Run PPC (Pay Per Click) targeting your keywords.
  • [21:45] Step #5: Give discounts on your product to drive sales.
  • [23:30] Scott recaps all five steps to get your product listing to rank fast.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS596.mp3
Category:general -- posted at: 4:30am EDT

How are your fourth quarter efforts shaping up? Have you solidified your Black Friday and Cyber Monday strategies? If you need some positive momentum to get you going in the right direction, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. You don’t want to miss a minute of this valuable and informative episode!

What was old is new again.

Did you know that blogging is making a comeback? It’s true! There was a time when blogging was king of the internet then much of the focus shifted to social media channels. Now, as is the case with many things in life, what was old is new again! Building a blog one of the best ways to create content for your brand and engage with your target audience. Have you developed a blog for your brand? What are you waiting for? To hear more about the value of blogging to your brand, make sure to listen to this episode of The Amazing Seller!

Traffic is king.

Did you know that when it comes to building your ecommerce brand, traffic is king? The more you create content that your audience finds valuable, the more your traffic will grow. This thriving traffic will alert Google, Facebook, and other internet platforms to the benefit of sending people to your brand. Don’t expect to throw up some random content to get the ball rolling, make sure you have done your homework and you know what your audience wants to hear! Discover how you can make the most out of your content creation efforts by listening to this episode of The Amazing Seller!

Using giveaways effectively.

There are many ecommerce sellers out there who are nervous about spending their time and resources on giveaways. Have you tried a giveaway contest to build an email list for your brand? If you are worried about people, who will sign up for your giveaway and will never end up buying your product, stop worrying, it will happen! That shouldn’t prevent you from reaching out to your target audience with a giveaway to build up your email list. Make sure to listen to this episode of The Amazing Seller as Scott expands on this critical topic and much more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [2:20] Scott’s thought of the week, what’s old is new again.
  • [12:00] Question: What are the pros & cons of using giveaways to build a list?
  • [17:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS595.mp3
Category:general -- posted at: 4:30am EDT

Did you know that you can create and market a book that will help your ecommerce business gain depth and grow? While writing a book may sound intimidating, it doesn’t have to be! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Bryan Cohen. In his conversation with Scott, Bryan opens up about his background in writing, what it takes to write a book, tips for grabbing your audience’s attention, how to get the most mileage out of your content, and so much more. Don’t miss a minute of this helpful episode featuring Bryan’s excellent insights!

Learn from the best!

While you don’t need to go out and hire a publicist or editor if you want to write a book, it's a good idea to learn from an expert. Bryan Cohen is an experienced copywriter and a bestselling author. Bryan launched his blog, Best Page Forward in June 2015 and found himself immediately inundated with orders for book descriptions. He’s written over 200 descriptions for authors to date, and he’s in the process of coaching authors to learn the craft of copywriting themselves. You don’t have to break the bank to get your content out there serving your brand. Learn more about this topic by listening to this episode!

You can write a book.

Scratch whatever you’ve thought about writing a book from your mind. Let’s face it; most people are too intimidated even to entertain the thought of putting pen to paper. The truth is, writing a book doesn’t have to be some excruciating and painful process. If you’ve ever created content for your brand, you are already several steps closer to writing a book than you might have thought! To find out what it takes to get your content into a book format, make sure to listen to this episode of The Amazing Seller featuring copywriter extraordinaire, Bryan Cohen!

How to get the most out of your content.

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you create content that connects with your audience. While your content might be substantial, the fact remains that you are likely missing a lot of people due to the limitations of your channel. If you only put your content out on Facebook Live, you are missing all the folks who only hangout over on Instagram. If you are only sending your content via an email newsletter, you are missing the folks over on YouTube. Bryan Cohen says that the best way to reach across all content channels is to repurpose your content for each medium. Learn more about getting the most mileage out of your content by listening to this valuable episode!

Start small if you have to.

If you want to grow your ecommerce business into a powerhouse of productivity and profit, you’ve got to do everything you can to put it in the best position to succeed. It’s great to have goals and objectives, but they mean nothing if you fail to start. What is your action step in light of Bryan’s amazing lessons and insights? Will you start expanding your content channels? Are you ready to make steps toward writing a book? Don’t be ashamed of making small steps; you’ve got to start somewhere!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:35] Scott’s introduction to this episode of the podcast!
  • [1:40] The value of belonging to a mastermind.
  • [5:00] Scott welcomes Bryan Cohen to the podcast.
  • [10:30] Bryan opens up about his background.
  • [20:20] Streamlining and simplifying your time.
  • [24:00] Bryan talks about his copywriting work.
  • [29:15] How to write a book for your brand.
  • [38:30] Tips for grabbing your audience’s attention.
  • [46:45] How to get more mileage out of your content.
  • [50:30] Just start, even if it is a small start!
  • [52:40] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS594.mp3
Category:general -- posted at: 4:30am EDT

Have you heard that Amazon has made some changes with feedback and reviews? How will it impact your business? Are you prepared to adapt to the new changes? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his friend and guest, Chris Guthrie. In his conversation with Scott, Chris explains how this new Amazon change will impact sellers like you, why you should check out Salesbacker, the value of learning from customer feedback, and so much more. Don’t miss a minute of this informative and engaging episode!

Amazon’s new email policy.

What exactly is happening with Amazon’s recent change regarding follow up emails and reviews? Amazon came out saying that sellers are allowed to send one email per order to request a customer review. What you need to know about this is, if you have automated emails that follow up with your buyers, you need to make sure that no more than one of those emails is requesting a review. It doesn’t say that you are limited to just one email per order, just one email regarding a review per order. To get the full break down on this new change and how you can adjust your approach accordingly, make sure to listen to this episode of The Amazing Seller!

Why you should check out, Salesbacker.

Let’s face it, as your ecommerce business continues to grow, manually following up with your customers is going to increase from a small chore to a part-time job! What if there was a way to automate your follow up process so you could free up your time to focus on other areas of your business? That’s where Chris Gutherie and his team at Salesbacker come in! Salesbacker is designed to help ecommerce sellers get more product reviews and seller feedback ratings. To hear exactly how you can benefit from using a service like Salesbacker, listen to this episode of The Amazing Seller featuring Salesbacker co-founder, Chris Guthrie!

Learn from customer feedback!

When was the last time you took a customer’s feedback to heart? It can be a challenging thing to do! If you take a look at some of the most successful business leaders in the last twenty-five years, you’ll find that most of them relished the opportunity to learn from critical feedback. What will your approach be, will you embrace the critique or will you ignore it? Don’t fall for the easy way out! Press into the feedback you receive and use it as fuel to make a better product and win more loyal customers! Listen to this episode of The Amazing Seller as Scott expands on this important topic and much more!

Lead with high-quality customer service.

Think back to the last time you were impressed as a customer, either by the product or by the service that was provided. How did that experience make you feel a consumer? What can you do as a seller to elicit that response from your customers? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down why customer service is an important component of a thriving and growing brand. You don’t want to neglect or take this aspect of business ownership for granted! Learn from Scott’s perspective and find out what to do and what not to do when it comes to taking care of your customers!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [0:40] Scott welcomes his guest, Chris Guthrie.
  • [2:30] Chris talks about a recent update to Amazon’s TOS regarding emailing customers.
  • [10:00] Why you should check out Salesbacker.
  • [12:15] The value of learning from buyer feedback.
  • [15:00] How to create the best follow up method.
  • [17:30] Why it’s important to customize follow up emails.
  • [21:30] Embrace the change, don’t be afraid of it!
  • [24:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS593.mp3
Category:general -- posted at: 4:30am EDT

Are you fired up and ready to go? Is your ecommerce business operating at peak performance? If you need a little extra push, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares one of his signature rants, provides a helpful answer to a question from a TAS follower like you, and so much more! Don’t miss a minute of this informative and engaging episode to start your weekend off right!

Crap happens, don’t let it knock you down!

In life and business, you have to be prepared for that inevitable moment when the crap hits the fan. What have you done in moments of crisis in the past that helped you find a way forward? For Scott, it all comes down to staying in the fight and refusing to give up. On this episode, Scott explains a small set back he experienced lately with the podcast that came out of left field. He could have let that moment lead to discouragement and frustration, but he chose to pick himself up and continue on the path forward. To hear the full breakdown of what happened and why Scott is so determined to stay in the fight, make sure to listen to this fascinating episode!

Make sure you plan ahead.

What would happen to your ecommerce business if Amazon decided to lock you out tomorrow? Do you have the means to make adjustments and keep going in an upward direction? If not, it might be time to consider diversifying your channels and your strategy. The last thing you need is to have all of your resources committed to one channel. Heed Scott’s advice and learn how to create alternative methods that you can use if your business needs to make a pivot. Learn more from Scott’s seasoned perspective by listening to this episode of The Amazing Seller!

You don’t have to be an expert.

How do you start creating content that will draw your audience in? What role will you take on as you connect with your audience and invite them into your brand? At the end of the day, you don’t have to be an expert to educate and inform others about what you’ve learned! Think of it this way, if you found a great tool or tip that your friends could use to make their hobby more enjoyable, how would you share it? Try using that same approach to connecting your audience to your brand! To hear more about this critical topic, make sure to listen to this exciting episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Scott’s thought of the week, crap happens!
  • [13:20] Question: How do I choose & sell products to my audience?
  • [17:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS592.mp3
Category:general -- posted at: 4:30am EDT

Aren’t you ready for some good news to hit the ecommerce sector? If you could pick one area that you’d like to hear good news about when it comes to your business, what would it be? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Josh Bauerle. In his conversation with Scott, Josh breaks the amazing ecommerce news, what the new Trump tax policy means for your bottom line, which business entity you should form, and so much more. Don’t miss a minute of this exciting and informative episode with Josh!

The BIG News!

Here it is, the big news that will help ecommerce sellers like you save money and take your ecommerce business to the next level. You can now deduct one hundred percent of the inventory that you purchase in a given year. This is huge news! You no longer have to worry about that inventory that you bought that failed to sell, you get to write that off. Goodbye, “Inventory tax!” To hear the full break down of this exciting news and what it means for you, make sure to listen to this episode of The Amazing Seller!

Which business entity should you form?

As you get your ecommerce business off of the ground, you might be wondering which business entity you need to create. Here to help navigate the complexity that comes with that question is, Josh Bauerle. According to Josh, there are three different entities you could create for your ecommerce business,

  1. Sole proprietor / general partnership
  2. Limited Liability Corporation (LLC)
  3. S-corporation

Find out how each entity operates differently and which one is the best fit for your ecommerce business by listening to this helpful episode of The Amazing Seller!

Don’t try to game the system.

Let’s face it, the pressures of building an ecommerce business from the ground up are significant. There is no need to compound your stress by trying to game the system. There have been some substantial changes to the federal tax code that makes it easier for sellers like you to build a successful business the right way. Don’t be tempted to take a shortcut! To hear more about his vital topic from Scott and Josh, make sure to catch this engaging episode of The Amazing Seller!

Changes in your favor.

Are you ready to get your ecommerce business out there and making a profit? The great news is that the government is actually passing policy that will make your life easier! Not only do ecommerce sellers like you get to write off inventory that you purchase, but you also get a twenty percent tax break on your profit! This is wonderful news! Now you can use these funds to expand your business as you look to the future or put that money back into your pocket. For further info on this important development, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [0:30] Josh Bauerle joins the podcast.
  • [2:15] BIG TAX NEWS!
  • [11:00] What does the new tax policy really mean for your bottom line?
  • [16:00] Which business entity should you form?
  • [22:30] Don’t try to game the system!
  • [25:45] How to connect with Josh.
  • [29:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS591a.mp3
Category:general -- posted at: 4:30am EDT

One of the best ways to put your ecommerce business in the best position for success is by utilizing an effective keyword strategy. Do you have a good strategy that is getting you the results you need? If not, you’ve come the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he shares some valuable insights regarding keyword usage. If you need a great strategy or if your existing strategy could use some tweaks, make sure to have pen and paper ready for this one!

Why go after longtail keywords?

How can you deploy a practical approach when it comes to using longtail keywords? According to Scott, the reason you need to be using longtail keywords comes down to securing a good conversion rate. The more specific a longtail keyword is to your product and how people are searching for that product will determine your conversion rate. Don’t leave it all up to guesswork! To hear Scott run through some helpful data and examples of longtail keyword usage, make sure to listen to this helpful episode of The Amazing Seller!

The six-step process for finding profit keywords.

What is the secret solution to making keywords work for you and your ecommerce brand? How do you cut through all the complexity and find the right streat3gy for success? Here is Scott’s six-step process for finding profit keywords.

  1. Search on the Jungle Scout web application using the Keyword Scout.
  2. Look at only the exact match traffic.
  3. Find the results that are directly related to your product that get 50 searches or more.
  4. Create an exact match Pay Per Click campaign.
  5. Start with $1.50 cost per click.
  6. Run it for seven days and then tweak if necessary.

To hear Scott expand on each step in this process so you can get the best results for your Amazon product listing, make sure to listen to this episode of The Amazing Seller!

Don’t give up, try new things!

As a business leader, you know that the struggle to grow a profitable business is a tough one to navigate. You want to make sure you are following the right advice and taking the right risks. One of the worst things you could do as small business owner is to fail to try something new! Don’t let that happen to you, commit to continually learn about how to improve your processes each step along the way. Make sure to catch this episode of The Amazing Seller to find out how to put your brand in the best position for long-term success!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:50] Why it’s important to go after longtail keywords.
  • [9:30] Scott goes over some keyword data.
  • [16:00] The six-step process for finding profit keywords.
  • [21:00] Closing thoughts from Scott, keep trying new things!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS590.mp3
Category:general -- posted at: 4:30am EDT

Do you have everything you need to keep your ecommerce brand moving in the right direction? Wouldn’t it be nice to get a little advice that you can use keep an edge over your competition? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, a brief update on some TAS tools you can use, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful episode!

Make your own luck!

Have you ever had someone chalk up your success to just being lucky? Doesn’t that drive you crazy? It’s not about some random smile from fate that’s brought you this far, its all about hard work! Scott is convinced that more small business owners need to junk this idea that they happened to get “Lucky” at the right time. Don’t buy that lie! Get out there and work your butt off and make your own luck. To hear more about this relevant topic from Scott’s seasoned perspective, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!

Is your email list warm?

It may sound like a funny thing to ask but, is your email list warm? What that question is really getting to is, are you keeping your email list engaged with your ecommerce brand? Or are you letting that list go cold with non-engagement? If you’ve taken the time to build that list, make sure they stay engaged and active as an asset for your business! Learn more about keeping your email list engaged from the expert himself by listening to this powerful episode of The Amazing Seller!

PPC is your friend!

Are you trying to ramp up sales and reviews for your new Amazon product listing? Are you struggling with that product launch? What’s the solution? According to Scott, what you need to do is to focus on your PPC efforts. Add fuel to that fire and get your new product off to a great start! If you want more details on how to do this, make sure to check out the amazing resources that Scott has put together including the PACE method! Get more great insights that will get your business the type of success you are looking for by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Scott’s thought of the week.
  • [7:30] Question: What is the best way to launch products using an email list?
  • [12:45] Make sure to use PPC!
  • [14:15] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS589.mp3
Category:general -- posted at: 4:30am EDT

Is your ecommerce brand in the best position to compete as the 4th quarter ramps up? Could you be missing out on some simple adjustments that could really open things up for your business? You’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over tips you can use to get your business in the best position. In their conversation, the guys explain why it’s important to dial in your PPC efforts, how too many adjustments can mess you up, the best way to leverage promotions and giveaways, and much more! Don’t miss a minute of this valuable episode!

Make adjustments to your PPC strategy.

One of the common mistakes that ecommerce sellers make as they head into the 4th quarter is easing up on the PPC spending. Don’t fall for that same mistake! Scott encourages sellers like you to ramp up your PPC spending and take a hard look at the keywords you are honing in on at this critical time. Chris also jumps in and explains that it’s helpful to keep in mind that what you do in the 4th quarter is a little different from what you do the rest of the year. To get the full breakdown from the guys on how to fine-tune your PPC approach, make sure to listen to this episode of The Amazing Seller!

Pick one or two things to change.

Given the special nature of the 4th quarter and all the tweaks you can make to best position your ecomerce brand for success, there is a word of caution you should heed. Don’t change too many things! If you go on a spree changing your PPC usage drastically and then cutting your prices and then running a special promotion, you can end up spread too thin. Use caution and pick one or two things you want to make adjustments for and see how they play out. Get more helpful insights on this important topic from Scott and Chris by listening to this episode of The Amazing Seller!

Why you should use promotions to drive sales.

What is your plan to take advantage of days like Black Friday and Cyber Monday? Do you have a plan in place to ramp up excitement for your brand during the holiday season? Scott and Chris encourage sellers like you to specifically leverage Black Friday and Cyber Monday as focus points for your 4th quarter strategy. You can even create promotions like, “The Twelve Days of Christmas.” Learn more about how to highlight your brand from Scott and Chris’ expert perspective on this informative episode of The Amazing Seller!

Don’t forget to engage your email list and social media fans!

Did you know that the 4th quarter is the best time to use your email list and social media following to drive sales? What better time to utilize this amazing asset that you've been building up, right? What are you waiting for? If you haven’t built up an email list yet, the reason you need one is for moments like this one! If your product listing had a spike in traffic and sales in the middle of the 4th quarter wouldn’t that be useful? To hear more from Scott and Chris on how to leverage your email list and social media following, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Dial in your PPC efforts.
  • [10:00] Don’t make too many changes in the 4th quarter.
  • [13:00] Leveraging promotions to drive sales and traffic.
  • [25:45] Using Facebook Ads and videos to engage with your audience.
  • [33:30] Growing your email list with a giveaway contest.
  • [36:30] Scott talks about using AdThrive and Mediavine.
  • [40:45] Chris recaps a good 4th quarter marketing strategy.
  • [42:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS588.mp3
Category:general -- posted at: 4:30am EDT

What will it take for your ecommerce brand to reach the next level of growth? Do you need to find the right book to read or mastermind to join? What if you had a curated list of some of the best resources available? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over their top ecommerce tools and resources. Don’t miss this great opportunity to hear from the guys as they explain how sellers like you can get an edge over the competition by utilizing these time-saving tools! Have pen and paper ready for this helpful episode!

Tools you can trust.

If you’ve been around the TAS community for very long you know that Scott takes it very seriously when he puts his name behind something or someone. Scott and Chris don’t give endorsements to just any tool or resource that pops up in ecommerce circles. They take their time and get to know the creators and then use the tool first hand so they can communicate its value to sellers like you. To get the full rundown on which tools Scott and Chris promote and why, make sure to listen to this valuable episode of The Amazing Seller!

Automate your tasks to free up time.

Let’s face it, if you want to succeed in the ecommerce field, you’ve got to be willing to outwork your competition. Does that mean that you have to work yourself into the ground or is there a better way? According to Scott and Chris, the answer is to work smarter, not harder! Too often sellers think that they need to have their finger on the pulse of everything in their business. The truth is if you have a good process in place you can place many tasks in an automated system. From following up with your customers to checking your sales data, you can take advantage of tools on the market that will free up your time and energy. Find out which tools get Scott and Chris’ stamp of approval by listening to this episode!

You don’t have to be an accounting expert.

Many small business owners feel like they need to be an expert in accounting. Is that really the case? Could there be some solution out there to help business owners outsource this specialty to focus on what they do best? Scott and Chris enthusiastically endorse two tools that can help sellers like you move much of the accounting piece off of your plate! Both TaxJar and Fetcher have been designed to automate and streamline your accounting needs. Listen to this episode of The Amazing Seller as the guys explain why you should take the time to investigate these amazing resources!

Utilizing freelancers when the time is right.

Did you know that behind every successful brand is not just a smart leader but a thriving team? It’s true! Take a look at Amazon, Apple, and Microsoft just to name a few, they achieved the success they have because of a team, not just one individual. How will your brand expand in the future? Does it all rest on your shoulders or are you willing to grow a team and put your brand in a place where it can succeed in the long-term? Listen to this episode of The Amazing Seller as Scott and Chris explain how important it is to connect with freelancers to build your team when the time is right!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] The challenges of endorsing a tool.
  • [6:30] Scott and Chris talk about why they love using Jungle Scout.
  • [13:30] The guys share their experience using Ignite.
  • [19:30] Why Clickfunnels & Giveaway Boost is so helpful.
  • [23:40] How ConvertKit can help sellers like you.
  • [27:45] Make sure to check out this free tool, Google Drive!
  • [31:00] Let Fetcher take care of your accounting needs.
  • [36:00] Scott shares the benefit of using TaxJar.
  • [39:45] How to accelerate growth with freelance services.
  • [44:45] Scott recaps his top seven tools and closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS587.mp3
Category:general -- posted at: 4:30am EDT

Are you fired up and ready to attack another week here in the 4th quarter? If you could use a little boost to get you over the finish line, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he gives an update on TAS training resources, shares his thought of the week, an answer to a question from a TAS follower like you, and much more! You don’t want to miss a minute of this valuable episode!

New access to TAS resources.

Wouldn’t it be nice to have streamlined access to valuable and relevant resources? Over the years, Scott has created specialized resources like the Private Label Classroom and Product Discovery Bootcamp to further equip sellers to take their game to the next level. Now, Scott is combining those two resources and giving the TAS community access for an amazing value of $99 a month. Doesn’t that sound like a great deal? To get all the details on this wonderful resource at a great price, make sure to listen to this episode of The Amazing Seller!

Make sure to niche down, and then niche down again!

Did you know that one of the smartest ways get your business off to a great start is to niche down as much as possible? It’s true! Over his career, Scott has had the opportunity to speak with high achieving ecommerce sellers and one of the primary regrets that they share is that they didn’t niche down at the beginning. Don’t fall for that same mistake! If you think you’ve niched down enough in your target market, try niching down even further! To hear why this step is so important, listen to this episode of The Amazing Seller for Scott’s valuable insight!

The best way to leverage your email list.

Many ecommerce sellers look at email list building as an effective tool to launch new products, but is that the best way to utilize an email list? According to Scott, the answer is, “No!” If you’ve been around the TAS community for very long, you know that Scott is all about building a long-lasting ecommerce brand. If you want to do that, building an email list is the smart move! If you are more focused on launching a successful product, Scott encourages you to connect with an influencer in that space and leverage their audience. To hear Scott expand on this topic and much more, make sure to listen to this engaging episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:20] Why you should check out the TAS Breakthrough U.
  • [5:15] Scott’s thought of the week, niche down!
  • [9:45] Question: Can I use my email list to launch competitive products on Amazon?
  • [13:30] Remember it’s a process!
  • [15:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS586.mp3
Category:general -- posted at: 4:30am EDT

As an ecommerce business leader, you’ll take every bit of help you can to get your brand firing on all cylinders, right? What steps have you taken lately to keep up with the competition? On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his five-step strategy. Don’t assume you’ve got all of your bases covered, it takes humility to learn new concepts and unlock the key to growth. Listen to this episode to learn from Scott’s expert advice and put your brand in the best position for success!

The Five-Step Strategy.

If you’ve been around the TAS community for very long, you know that Scott has a great way of communicating his insights and tips. Adding to that long list of helpful tools, Scott has developed his 5 Step Content Trifecta Strategy.

  1. Find content ideas.
  2. Create a video.
  3. Start a YouTube Channel.
  4. Feature your content on your “Homebase.”
  5. Use your email list!

If you are ready to put in the work to develop your brand so it can compete at a high level, make sure to listen to this episode as Scott expands on each of these five steps!

Creating content that is relevant.

Does content creation intimidate you? If it does don’t worry, you aren’t alone! Tons of ecommerce sellers worry about how to find the right content that will appeal to their target audience but you don’t have to! On this episode of The Amazing Seller, Scott reveals how sellers like you can use simple methods to find relevant content and get it in front of your customers. Don’t leave it all up to guesswork! Learn how to create relevant content by listening to this helpful episode!

Why you need an email list.

If you’ve heard it once, you’ve heard it a thousand times from Scott, you need to build an email list! The reason behind Scott’s constant encouragement for sellers like you to build an email list is because it connects you directly to your audience without depending on outside sources. At the end of the day, you don’t want some policy change or something outside of your control to drastically impact your relationship with your customers. You can strengthen your brand and keep yourself in a competitive position when you engage in a thriving email list strategy. Learn more about the positive impact of using an email list by listening to this powerful episode of The Amazing Seller!

You need a long-term view of success!

If you want to build a business that can go the distance and provide sustainable, long-term profit you’ve got to adopt a long-term view of success. Let’s face it, in the world of get rich quick schemes, it’s refreshing to hear someone who will share an unpopular truth, it’s going to take time to build a quality business. Don’t buy the lie that you can put a few pieces together and get overnight results! The saying is true, “Anything worth having comes easy.” To hear how you can get started with building a brand the right way, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:15] The three components of Scott’s strategy.
  • [8:30] Step #1: Find content ideas.
  • [10:20] Step #2: Create a video.
  • [15:00] Step #3: Start a YouTube Channel.
  • [19:00] Step #4: Have a “Homebase.”
  • [23:15] Step #5: You need an email list!
  • [25:30] The value of utilizing a YouTube playlist.
  • [29:40] How all five steps work together.
  • [32:00] Think longterm success!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS585.mp3
Category:general -- posted at: 4:30am EDT

What does it take to monetize a blog and get an ecommerce business off the ground and running? Do you have to be a jack of all trades or do you just need to niche down and go from there? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with his friend, Cassidy Tuttle. In her conversation with Scott, Cassidy opens up about how she started her blog, what led her to write her ebook, how she expanded her brand, lessons she learned along the way, and much more! Don’t miss this engaging episode featuring Cassidy!

Succulents and Sunshine!

Can you really build a robust brand off of a hobby? What should you do if you need to make a pivot? For Cassidy Tuttle, the answer to these questions can quick as she got her brand, Succulents and Sunshine up and running. Cassidy started her brand primarily focusing on her photography but soon she found that her side hobby with succulents was attracting a lot of traffic. Making the pivot from a focus on photography to succulents was a slam dunk decision and Cassidy has never looked back! To hear more about her fascinating story, make sure to listen to this episode of The Amazing Seller!

Going deeper.

Once you build your ecommerce business and tackle the basics, what is the next step? Do you move on and build a new brand or do you drill down and go deeper with the brand you just built? Looking at Cassidy Tuttle’s story you can see how she expanded her brand beyond a monetized blog to include an ebook, courses, and more. If you are ready to take your ecommerce brand to the next level, make sure to check out this episode of The Amazing Seller and Cassidy’s helpful story!

Make sure to niche down.

Is it a better idea to go wide and then niche down or start with a hyper-focus and expand from there? Too often ecommcerce business leaders start too broad and struggle to find a niche market and audience to connect with. Don’t let your early chances for success get off to a rough start! Take the time and really drill down with your prospective market, once you’ve done that, go further! What do you have to lose? Learn from Cassidy’s experience and make sure your brand is set up for long-term success!

Don’t be afraid, try something new!

Isn’t it time that you kicked your ecommerce business into high gear? What are you waiting for? Do you expect someone to come and take you by the hand and lead you every step of the way? Don’t count on it! If you really want to build something that will go the distance, you’ve got to commit to putting Scott’s tried and tested methods into practice! If you want something that you’ve never had, you’ve got to do something you’ve never done! Embrace the challenge and put yourself out there. If you stumble along the way, learn from it. Get a great dose of encouragement from Scott and his guest, Cassidy on this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:20] Scott welcomes his guest, Cassidy Tuttle.
  • [5:40] Cassidy talks about how she got started in ecommerce.
  • [11:30] How did Cassidy begin to monetize her blog?
  • [13:30] Why did Cassidy write an ebook?
  • [17:00] Branching out and expanding the brand.
  • [19:30] The value of starting with a hyper-focused niche.
  • [24:00] How to improve search rankings.
  • [37:00] What is the best way to get a blog started?
  • [45:00] Cassidy talks about her experience with AdThrive.
  • [52:00] Don’t be afraid to try something new!
  • [54:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS584.mp3
Category:general -- posted at: 4:30am EDT

It’s time for a gut check, how is your ecomerce business doing at this point? Are you hitting all of your goals or do need a little push to keep the momentum going? Scott’s back at it again with another session of Ask Scott here on The Amazing Seller! On this episode, he shares some exciting news, his thought of the week, some helpful tips on content creation, and so much more! Don’t leave the growth of your business up to chance! Get the helpful insights you need to keep pressing forward by listening to this episode!

Special announcement!

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping ecommerce sellers sharpen their abilities. Over the years he’s created specialized resources like the Private Label Classroom and Product Discovery Bootcamp to further equip sellers to take their game to the next level. Now, Scott is combining those two resources and giving the TAS community access for an amazing value of $99 a month. To get all the details on this wonderful resource at a great price, make sure to listen to this episode of The Amazing Seller!

Why you need to simplify and focus.

Let’s face it, our world today is filled with so many distractions and side ventures that you can really end up getting pulled in a thousand different directions. What is the solution? How to do you know which way to go and which appointees to pursue? For each individual, it's going to look different but the fact of the matter is, you’ve got to commit to simplifying your life and business so you can focus on what is most important. Make sure to listen to this episode of The Amazing Seller as Scott explains how this valuable insight has made all the difference in his life, you don’t want to miss it!

How to get content ideas for your brand.

Did you know that you can leverage your audience to create content for your brand? It’s true! Take a look at how Scott engages the TAS community, he uses the engagement aspect of the brand as a way to find out what sellers like you want to know about. You can use that same type of strategy in your brand to build content through your email list, blog, YouTube channel, or Facebook fan page. The possibles are endless! Learn more about this vital aspect of growing your brand by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:10] Scott’s special announcement!
  • [8:30] Scott’s thought of the week, simplify and focus.
  • [10:00] Question: What is the best way to get content ideas and attract customers?
  • [15:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS583.mp3
Category:general -- posted at: 4:30am EDT

What does it take to get media attention for your ecommerce brand? Do you need to do something crazy and outside of the box to get your 15 minutes of fame? On this episode of The Amazing Seller, you’ll hear from special guest, Christina Nicholson. In her conversation with Scott, Christina opens up about how she got her start in media, what led to her career change, how she started her own media firm, what sellers like you can do to get noticed by the media, and so much more! If you want a clear roadmap to getting your business some positive publicity, you’ve come to the right place!

From media career to business owner.

What is the best way to prepare your business for positive media exposure? By getting expert insight from someone who has had a career in media and built a business helping sellers like you! Christina Nicholson is an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV. Because of her experience in the communications industry, she’s networked with the best in the business to build a team of professionals who can handle almost any and every marketing needs a business or brand has. To hear more about Christina’s fascinating story and how she can help sellers like you, make sure to listen to this episode!

Why you need a compelling story.

Sure, getting featured in the media sounds great, but where do you start? Don’t you have to be an established brand with a solid reputation first? According to Christina Nicholson, that’s not necessarily true! What you need more than a brand that is pulling in 6 or 7 figures is a compelling story. Seriously! You could be selling a sexy and innovative product that had the potential to fly off the shelves but if your story falls flat, you are going nowhere! To find out how to craft a compelling story so your brand stands out from the competition and grabs media attention, make sure to listen to this powerful episode of The Amazing Seller!

The best ways to connect with a media outlet.

Let’s face it if you want to stand out from the crowd of business leaders looking for positive media coverage you’ve got to do what no one else is doing! It all starts with simply following up with your media contact. Too often business leaders fail to circle back and make sure that they’ve done their due diligence by following up with a media outlet that they’ve contacted. Send an email once a week for a month to show that you are engaged and diligent in getting your brand in the spotlight. After a month has passed and you haven't’ made any progress, consider changing your angle! To get the full breakdown from Christina on how to best approach media outlets, make sure to listen to this helpful episode of The Amazing Seller!

Make sure to build a local presence!

If you want to make a national or global impact with your ecommerce brand, you’ve got to think locally first! In the ecommerce world, this line of thinking probably sounds pretty backward, right? But when it comes to building a media reputation and even giving back in a charitable way, the key is to start where you are! Too many business leaders want to jump in with a splashy commitment with their giving to make waves but according to Christina, if you want to be taken seriously, you’ve got to have a solid, local reputation. Get more helpful insights from Christina’s expert perspective by listening to this engaging episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:40] Scott welcomes his guest, Christina Nicholson.
  • [5:30] Christina opens up about her background in media.
  • [11:20] What led Christina to make a change in her career?
  • [14:00] How did Christina get her business off the ground?
  • [16:15] What does Christina’s agency do?
  • [19:30] Christina talks about her approach to promoting brands.
  • [26:00] You just need a good story!
  • [29:30] What is the best way to connect with media outlets?
  • [34:00] Next steps after you secure media coverage.
  • [37:00] Why it's a good idea to connect your brand to local organizations.
  • [41:15] Make sure you keep seasonal timing in mind when promoting your product!
  • [43:00] How to connect with Christina.
  • [48:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS582.mp3
Category:general -- posted at: 4:30am EDT

Are you up on all the changes that are happening with Amazon? Are you aware of the growing number of Amazon sellers in China and their tactics to get an edge over their competition? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes David Bryant to the podcast. In his conversation with Scott, David opens up about why he moved to China, what he’s learned in this time there, how Chinese sellers approach their Amazon business, what corrupt Amazon employees are doing to take advantage of their positions, and so much more! Don’t miss a minute of this eye-opening episode featuring David’s expert insights!

Getting a “Boots on the ground” perspective.

How can a seller like you really understand what is going on in booming ecommerce industries in countries like China? Does the average ecommerce seller have the resources and time to take a flight over there? No! Thankfully, the TAS community gets access through to a “Boots on the ground” perspective from ecommerce expert, David Bryant. David took his family to China for about a year to deep dive into the exploding ecommerce scene there and to learn all of the ins and outs. To hear all about David's experience and how sellers like you can learn from his observations, make sure to listen to this valuable episode of The Amazing Seller!

Watch out for shady tactics.

If you’ve been around the TAS community for very long you know that Scott is passionate about helping sellers like you get an ecommerce business up and running the right way. There are way too many “Get rich quick” schemes out there who sell “Blackhat” tactics, few are willing to show the ethical way to success. On this episode, you’ll hear from special guest, David Bryant as he explains how some sellers in China are gaming the system by using shady tactics. The goal is to help sellers like you understand what you are up against when it comes to the competition and to explore some ways to safeguard your business. You don’t want to miss this helpful episode!

Amazon is still the best starting place.

Scott often gets the question, “Is it a good idea to build my ecommerce brand on Amazon?” Time and time again, Scott goes back to his answer, yes! In almost every case, Amazon is the best location to get your brand off the ground and gaining momentum. Why is Amazon the best platform? It has everything you need, already baked into the platform! Once you’ve built up that brand and you get to the point where things are running smoothly, then comes the next phase, building a channel outside of Amazon. To hear how Scott has seen this whole process play out successfully, make sure to listen to this episode of The Amazing Seller!

Don’t rely on Amazon alone to build your brand!

One of the primary takeaways from David’s helpful insights about his time in China is this, make sure to expand your business off of Amazon! While it’s still the best place to start, you can’t expect things to stay the same forever, you’ve got to diversify. Scott has seen too many businesses go under due to the fact that they failed to seek out additional channels that would have allowed them to put their brand in a position for long-term success. You can do this, you can start right now by brainstorming different channels to expand your brand too. To hear more about this important topic, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:10] David Bryant joins the podcast.
  • [7:00] What led David to move to China with his family?
  • [9:40] How are Chinese Amazon sellers approaching their business?
  • [12:00] Buying fake reviews and other, “Blackhat” tactics that are popular in China.
  • [18:00] How corrupt Amazon employees are abusing their power.
  • [23:40] Why people can still “Game” the Amazon system?
  • [26:00] Yes, it is still a good idea to start your business on Amazon.
  • [27:00] How internal seller reports are being used by corrupt Amazon employees.
  • [33:30] Why Chinese sellers are using multiple seller accounts.
  • [40:15] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS581.mp3
Category:general -- posted at: 4:30am EDT

How is your progress coming as you build your ecommerce business? Are things going according to plan as 4th quarter starts to ramp up for the holidays? If you are looking for that extra jolt of motivation, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares an update on what he’s been up to, one of his classic thoughts of the week, an answer to a question from a seller like you, and much more! You don’t want to miss a minute of this engaging and helpful episode!

If you need a boost, get with like-minded people!

As an entrepreneur, you are likely used to going it alone and figuring out problems without anyone's help, right? What if you’ve been going about it the wrong way? Did you know that you can actually go further and faster when you connect with like-minded people? It’s true! According to Scott, spending time with other entrepreneurs have had a huge positive impact on his mindset and the trajectory of his business. To hear Scott expand on the importance connecting with other leaders, make sure to listen to this episode of The Amazing Seller!

Just get started!

We live in a society that is constantly sending distractions our way. From advertisements to and family commitments, to work and political campaigns, it feels like someone somewhere is always asking for your attention. For this reason, many men and women who plan on starting something on their own, fail to do so! They are pulled in too many different directions! If you want your business and your plans for the future to succeed, you’ve got to find a way to cut through all the noise and get started. Don’t let excuses drag you down! Listen to this episode as Scott gives some helpful tips to stay on target!

Setting your brand up for success.

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build a brand that can go the distance. Where are you in that process? Have you built a solid community for your brand to grow around? If you have any hope for long-term success, you’ve got to do some work around content creation and customer engagement! Don’t miss this episode of The Amazing Seller as Scott explains how sellers like you can build a community around your brand that will end up providing a significant ROI!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:35] Scott gives an update on what he’s been up to.
  • [7:10] You need to get around like-minded people to propel you forward.
  • [10:00] Scott’s thought of the week, get started!
  • [12:15] Question: What is the best way to build a community around my brand?
  • [19:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS580.mp3
Category:general -- posted at: 4:30am EDT

Are you looking for that one action step that will help you take your ecommerce business to the next level? Have you considered utilizing a blog to build content around your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he shares five advantages that bloggers have as they enter the ecommerce space, why you need to get started on content creation ASAP, how to build a brand that isn’t dependent on Amazon, and so much more! Don’t let your brand get left behind, find out what it takes to stay competitive by listening to this episode!

5 advantages that bloggers have as they enter the ecommerce space.

The time has come for bloggers and avid content creators to start moving into the ecommerce space, in fact, many already have! These folks have already built a following and they are taking the next step of evolution by further monetizing what they’ve built. Here are five advantages that many bloggers have as they step into the ecommerce arena.

  1. Bloggers have traffic.
  2. Bloggers have earned trust.
  3. Bloggers have affiliate sales.
  4. Bloggers can get feedback from their audience.
  5. Bloggers can boost sales by leveraging their audience.

To hear Scott run through each of these advantages and how a blogger knows has utilized them, make sure to listen to this helpful episode of The Amazing Seller!

Why you need to find a market to build content around.

Let’s face it, one of the all-time reigning truths on the internet is, content is king. Everything revolves around content! What are you doing to put out solid and reliable content that your audience finds useful? Scott highly encourages sellers like you to hone in on this important aspect of brand building. It may sound intimidating but it doesn’t have to be. If you’ve identified a niche market that you have an interest in or that you have knowledge about, then start making that content. Put it in a blog form or start shooting video, just start making it and begin engaging with your audience! Listen to this episode of The Amazing Seller as Scott expands on this important topic!

Don’t put all of your eggs in one basket!

What would happen to your ecommerce business if Amazon decided to lock you out tomorrow? Do you have the means to make adjustments and keep going in an upward direction? If not, it might be time to consider diversifying your channels and your strategy. You’ve heard the phrase, don’t place all of your eggs in one basket, right? The same is true when it comes to ecommerce channels too! Heed Scott’s advice and learn how to create alternative methods that you can use in the event that your business needs to make a pivot. Learn more from Scott’s seasoned perspective by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] 5 advantages that bloggers have in ecommerce marketplace.
  • [12:20] You need to find a market you can create content around!
  • [14:00] How content builds steady sales.
  • [16:20] Targeting your Facebook followers and leveraging your email list.
  • [20:00] Don’t be an Amazon only brand!
  • [23:00] Scott shares how this strategy has played out in his brand.
  • [27:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS579.mp3
Category:general -- posted at: 4:30am EDT

What is the key to success? Is there some magic formula that will get you the results you want to see in life and business? While it is not quite magic, Scott is convinced that the steps he’s developed over his career can help business leaders like you find the success you’ve been looking for. On this episode, you’ll hear from Scott as he explains why having the right mindset is so important, the five steps you can use to get results, how to avoid failure, what you can do to seize “Take action” moments, and so much more! Don’t miss a minute of this powerful episode of The Amazing Seller!

How’s your mindset?

Did you know that your mindset can have a huge impact on the success of your business? Think about it, if you are hopeful and positive about the steps you are taking in building your ecommerce business, it will act as fuel to the fire that drives you. On this episode of The Amazing Seller, Scott opens up about the power of maintaining a positive mindset and the benefits it can have in life and business. If you are looking for that missing piece that can help you stay focused and passionate about the work you are putting in, make sure to listen to this engaging episode!

Scott’s five-step process.

When it comes to launching a successful small business, the key ingredient is the person you see looking back at you in the mirror. It’s true! If you don’t start there, no amount of tips or advice will get you going in the right direction. With that important aspect in mind, Scott has five steps that he has used to help him achieve his level of success.

  1. Know your target.
  2. Map out your plan.
  3. Make a commitment.
  4. Stay focused!
  5. Take action!

How can you implement each of these steps so your business is in the best position to succeed? Where can you start today? Get more details on each step and how they apply to life and business by listening to this episode of The Amazing Seller!

You can never fail if you refuse to give up!

As a business leader, you want to avoid the dreadful experience of failing. What if there was a way to avoid failure altogether? According to Scott, the best way to avoid failure is by refusing to give up! Does this mean that you won’t have setbacks and challenges along the way? Of course not! But it is up to you to decide if those setbacks and challenges will knock you out of the game. If you want to succeed, you’ve got to cultivate a thick skin and a relentless commitment to staying the course. To hear more insights and lessons from Scott, make sure to listen to this episode of The Amazing Seller!

Don’t be afraid to experiment.

Let’s face it, no one is born an expert at anything! So why do so many people get frustrated because they don’t have instant success? Our culture has convinced us that we should be able to go out there and succeed with minimal effort, that’s a huge lie! The truth is, you need to get out there and try something even if it means that you’ll mess up. Put yourself out there and experiment, that’s the only way you will learn what works and what doesn’t! To hear more about the important role of experimentation, make sure to listen to this helpful episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:45] Why it’s so important to have the right mindset.
  • [5:20] Scott runs through the five-step process.
  • [12:20] Step #1: Know your target.
  • [16:10] Do you really want it?
  • [22:30] Step #2: Map out your plan.
  • [24:20] Step #3: Make a commitment.
  • [27:50] Step #4: Stay focused!
  • [29:40] Step #5: Take action!
  • [32:00] You can’t fail if you don’t give up. Experiment and play!
  • [34:30] Scott recaps all five steps and his “Take action” moments in his career.
  • [42:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS578.mp3
Category:general -- posted at: 4:30am EDT

How is your ecommerce business stacking up against the competition? Are you hitting all the goals and benchmarks you’d hope to reach? Do you need a little push in the right direction? If so, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he gives his thought of the week on knowing your target audience and as he answers a question from a seller like you. Don’t miss a minute of this engaging and helpful episode!

Make sure you know your target audience!

Do you understand who your target audience is? Really? One of the worst things you can do as an ecommerce seller is to start creating content and marketing that content to the wrong audience for your product! Scott has developed a few questions that sellers like you can ask to make sure that you are connecting with the right audience.

  • Who is your target market?
  • What do they struggle with?
  • What do they want?
  • What gets their attention?
  • What are they searching for online?

All of these questions will help you form a picture of who your audience is and what they are concerned about. To hear Scott expand on this topic and more, make sure to listen to this episode of The Amazing Seller!

Are you ready for Brand Accelerator Live?

If you are looking for a way to jump-start your ecommerce business, you need to consider attending the Brand Accelerator Live event next fall. This is the event for all your strategy and ecommerce planning needs. Scott and his team have worked hard to make sure that this event will be well worth your time to attend. They’ve prepared great guests and helpful tools that will empower sellers like you to take your brand to the next level. To hear more about this awesome event, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!

Getting your video to rank on YouTube.

As an ecommerce seller, you’ve probably heard that video is a huge aspect of online branding these days. So what can seller like you do to utilize this popular tool to grow your business? Unfortunately, you can’t just create a good video, publish it on YouTube, and then expect the traffic to follow, it doesn't quite work that way. If you want your video to gain traction, you’ve got to prime it by sending people from your email list or Facebook group to the video and engage with it. To hear Scott explain all the ins and outs of getting your video the right amount of attention, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Scott’s thought of the week, know your target market.
  • [8:15] Question: How do I rank product videos on YouTube and get traffic?
  • [15:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS577.mp3
Category:general -- posted at: 4:30am EDT

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